Comments on: Business titles lead the pack in readership http://mumbrella.com.au/business-titles-lead-the-pack-in-readership-11534 Everything under Australia’s media and marketing umbrella Sat, 11 Feb 2012 18:37:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anonymous http://mumbrella.com.au/business-titles-lead-the-pack-in-readership-11534#comment-20691 Anonymous Fri, 13 Nov 2009 00:26:05 +0000 http://mumbrella.com.au/?p=11534#comment-20691 There may not be a Roy Morgan category that is a perfect container for a magazine of intellect and ideas like the <I>Monthly</I>, but ‘Business’ is still clearly the best match. It is easy to recognise that the <I>Monthly</I>’s content is business-oriented. In the current issue, no senior business leader in Australian would want to miss out on reading the cover story on <a href="http://www.themonthly.com.au/november-2009-brief" rel="nofollow">James Murdoch</A> plus the regular <a href="http://www.themonthly.com.au/taxonomy/term/406" rel="nofollow">business</A> and <a href="http://www.themonthly.com.au/taxonomy/term/403" rel="nofollow">politics</A> cross-over pieces, not to mention the high profile essays on The Global Financial Crisis by the <a href="http://www.themonthly.com.au/monthly-essays-kevin-rudd-global-financial-crisis--1421" rel="nofollow">PM</A> and the responses from <a href="http://www.themonthly.com.au/may-2009-brief" rel="nofollow">senior economists</A>. However people choose to categorise the <I>Monthly</I>, they can’t ignore its attraction to highly educated readers, as evidenced by the extraordinary growth – being the fastest growing magazine in this category since launching in 2005. John Derry - The Monthly There may not be a Roy Morgan category that is a perfect container for a magazine of intellect and ideas like the Monthly, but ‘Business’ is still clearly the best match.
It is easy to recognise that the Monthly’s content is business-oriented. In the current issue, no senior business leader in Australian would want to miss out on reading the cover story on James Murdoch plus the regular business and politics cross-over pieces, not to mention the high profile essays on The Global Financial Crisis by the PM and the responses from senior economists.
However people choose to categorise the Monthly, they can’t ignore its attraction to highly educated readers, as evidenced by the extraordinary growth – being the fastest growing magazine in this category since launching in 2005.
John Derry – The Monthly

]]> By: mumbrella http://mumbrella.com.au/business-titles-lead-the-pack-in-readership-11534#comment-20666 mumbrella Thu, 12 Nov 2009 12:42:40 +0000 http://mumbrella.com.au/?p=11534#comment-20666 Hi Gavin, That's a fair question. In this case, Roy Morgan lists it within the business category. Cheers, Tim - Mumbrella Hi Gavin,

That’s a fair question. In this case, Roy Morgan lists it within the business category.

Cheers,

Tim – Mumbrella

]]> By: Gavin Costello http://mumbrella.com.au/business-titles-lead-the-pack-in-readership-11534#comment-20664 Gavin Costello Thu, 12 Nov 2009 12:12:13 +0000 http://mumbrella.com.au/?p=11534#comment-20664 Sorry to be pedantic, but is the monthly considered a 'Business' magazine. As a subscriber, I'm a bit confused by that definition. Sorry to be pedantic, but is the monthly considered a ‘Business’ magazine. As a subscriber, I’m a bit confused by that definition.

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