BWM founders buy back the agency for $7.5m

The bosses of BWM have bought the agency back from Enero, which rebadged from Photon earlier this year.

The move comes a few weeks after the agency management categorically denied having plans to do so.

BWM – founded by Rob Belgiovane, Paul Williams and Jamie Mackay – lost its biggest client Telstra about a year ago.

When Enero boss Matthew Melhuish presented his new strategy earlier this year, BWM was barely mentioned, which triggered speculation that the founders might try to buy Enero’s 51% stake back. The stake has cost the trio $7.5m – almost exactly what they were reportedly paid in 2006. Details of any outstanding buyout payments to the trio were not given.

In a joint statement the three partners said:

“With 15 years of successful partnership and working with some of Australia’s biggest brands, we couldn’t resist the opportunity to back ourselves, our team and our brand one hundred percent. The opportunities that face the industry and clients today are perfect for the entrepreneurial, performance-based, creative culture of BWM. We are convinced that there’s never been a better time for an agency focused on creating ideas that get Australians talking.”

The agency says it has a satff of 120 with clients including Sanitarium, nib, Tabcorp, Simplot, Kmart, GE Money, Brown Brothers, Real and the Department of Health and Ageing. Agency revenues now exceed $20m bolstered by recent wins of REA, Leggos and Amcal.

Enero chairman John Porter said: “The board is conscious of balancing future investment in the digital landscape with appropriate capital investment.”

Enero’s agencies include BMF, Naked Communications, The Leading Edge and Frank PR.


  1. clive burcham
    10 Aug 12
    11:00 am

  2. Brilliant.

    The best investors will be the founders and your employees…..

    Congrats Rob & co!!

  3. Esther Clerehan
    10 Aug 12
    11:36 am

  4. BOOM! What great news for all parties. Well done.

  5. Glenn Mabbott
    10 Aug 12
    12:26 pm

  6. Congrats! To use an Optus animal analogy, I bet the boys will be happy to see the back of that integrated camel of an agency network.

  7. nick williams
    10 Aug 12
    12:45 pm

  8. good on the three of them for having the balls to do this and good luck with it

  9. Matt Daunt
    10 Aug 12
    3:14 pm

  10. A great result for Rob, Paul and Jamie, the agency and their clients both in Sydney and Melbourne. Watch them go from strength to strength.

  11. Dan Monheit
    10 Aug 12
    6:12 pm

  12. Great stuff guys. Congrats!

  13. James Vosper
    10 Aug 12
    7:18 pm

  14. Best result for BWM’