BWM wins Brown Brothers

Creative agency BWM has won the business of wine company Brown Brothers.

The announcement:

Belgiovane Williams Mackay has won the business for iconic Australian wine brand Brown Brothers.

BWM won the account in a competitive pitch against two agencies.

Brown Brothers is a family owned wine company based in North East Victoria. Their 123 year history has led them in the direction which drives their passion for innovation as they strive to be leaders in the Australian wine market.

Head of Marketing, Mike Turner commented: “Brown Brothers has a long history of ‘breaking the mould’ when it come to the Australian wine industry, and we are looking to find the next ‘Game Changer’ in communications to take us into the next decade.”

“We are delighted that Brown Brothers has recognised the creative potential in our pairing. Their care of craftsmanship has found has found a very happy home here in BWM Melbourne,” BWM Melbourne Managing Director Carl Ratcliff said.

“Along with the recent REA win, this is a great affirmation for the management team and a great start for Carl in his new role as Managing Director,” Group CEO Paul Williams said.

“We’re very excited to be taking our brand to an agency like BWM which has so much expertise in working with ideas that get Australians talking,” Mike Turner said.

Source: BWM press release

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