Comments on: Cadbury’s ad celebrates dogs in cars

By: Joe

Joe — Sun, 08 Nov 2009 08:24:17 +0000

in case you didn’t know rocky actually made a huge revenue on the last installment so i don’t know how much of a fail that is.
but dogs & chocolate…….wtf?
seriously, it’s not that memorable

By: Andy

Andy — Wed, 04 Nov 2009 05:20:05 +0000

To do it once was cool (Gorilla ad)
To do it twice was interesting (Eyebrows ad)
But to do it three times in an attempt to stay ‘cool’ is just try-hard.
It’s like Sly Stallone trying to do another instalment of Rocky….FAIL.

By: Arturo

Arturo — Tue, 03 Nov 2009 10:09:20 +0000

Inspiration possibly coming from the “Birds” clip – http://is.gd/4LRty – just putting it out there.

By: Anon

Anon — Tue, 03 Nov 2009 07:21:23 +0000

Fail

By: Gem

Gem — Mon, 02 Nov 2009 21:30:38 +0000

Like the ad, anything that has my fav furry creatures in it makes me smile. Like chocolate too. Gee never knew that people took ads this seriously.

By: Alex

Alex — Mon, 02 Nov 2009 07:15:19 +0000

This ad is bloody dangerous … some dick head will see the ad and think it’s ok to feed dogs chocolate! Dogs can become poisoned by a substance called Methylxanthine alkaloids which is found in natural products such as chocolate.

By: pete

pete — Mon, 02 Nov 2009 05:59:56 +0000

I like the idea behind this. But the execution just seems so lame. The cliched music doesn’t help either.

By: Karen Philippzig

Karen Philippzig — Mon, 02 Nov 2009 05:55:55 +0000

The whole point of Cadbury’s ads right now is “random.” What did a drumming gorilla have to do with chocolate? What did two kids whose eyebrows danced have to do with Cadbury? In both of those, at no point did you have any idea they were for Cadbury until the end. Yet both ads have been internet sensations and highly remembered, without the chocolate association.

When the eyebrows ad came out, I found it annoying, but my partner and the teenagers (who are miles away from this industry) in my household all thought it was funny and the teenagers facebook and msn messenging went beserk about the ad. Isn’t that what advertisers dream about? Creating an ad that people not only remember and talk about, but also remember who the ad is for? You hear people describing an ad so many times, but when asked who the ad is for, they can’t remember but people always remember that those ads belong to Cadbury.

The latest ad with the dogs made me laugh. Did I associate it with Cadbury – no. But it is similar to the Bondi Flip flash mob. If the general public like it and remember it as a Cadbury ad, then it obviously doesn’t suck.

By: Damo

Damo — Mon, 02 Nov 2009 05:25:00 +0000

Is this ad made for consumers or award judges. The only correlation between this ad and the product is the colour of the car. Think of your audience would they relate it to chocolate if they didn’t watch it all the way through? This ad is not strong enough to stop the remote flicker. And if you did make it to the end there is often a what the F has that got to do with chocolate?

By: Gus the Boxer

Gus the Boxer — Mon, 02 Nov 2009 05:22:31 +0000

Why are there no boxers ?
Chocolate is bad for woofers.
Why weren’t they driving a ute [localism anyone ?] not a poncy Lambo

Tama is right. It should have been one dogy [Moi] in super slow mo.

By: John Grono

John Grono — Mon, 02 Nov 2009 05:03:37 +0000

OK, I’m joining the thread late and the point that there was no correlation between a drumming gorilla and chocolate has already been made … drat.

Then I thought, being a dog-lover, chocolate is poisonous to dogs. Double-drat.

But I can confirm that it is at ‘soon-to-be-closed’ Oran Park. Then it hit me! Did anyone else pick up that the Lambo is driving around Oran Park in thewrong direction. Maybe that is symbolic of the ad!

By: Jas

Jas — Mon, 02 Nov 2009 04:15:14 +0000

I really like this ad. I makes me laugh, and probably the execution could have been a little better, as mentioned in the previous comments, but I think it is fun. I think of it as the dogs having fun sticking their heads out of the window…it is their ‘joy’ just as ours is/can be enjoying a bit of chocolate.

By: Champs

Champs — Mon, 02 Nov 2009 04:03:31 +0000

Am I the only one who thinks of “Animals Close-Up with a Wide-Angle Lens Wearing Hats” when looking at this but somehow missing the irony?
I can just imagine the brainstorming meeting on this one… “we need DOGS in CARS! …ummm….purple sports cars! yeah! BRILLIANT!”

By: tristan

tristan — Mon, 02 Nov 2009 03:47:41 +0000

i agree with tama – should have been one dog – super slow motion – happiness and joy with tongues and slobber jiggling ever so slowly in the wind

By: The Horse

The Horse — Mon, 02 Nov 2009 03:46:44 +0000

Its quite simple really. Chocolate is supposed to be fun and not taken too seriously. If you didn’t smile when you first saw the ad, you are only kidding yourself.