Cadbury’s Joyville campaign re-launches on Sunday night with new TV campaign
Cadbury will launch its 2013 Joyville campaign on Sunday night with a 30-second TV ad to follow up last year’s successful launch.
The new ad – called “Joyville Special Delivery” – promotes a customer giveway by the chocolate company.
It will offer 1000 chocolate blocks a day – 42,000 in all – to be delivered to winners who log on to its www.joyville.com.au website to enter the competition.
In addition, six entrants will win a home-delivered chocolate sculpture by a person who looks like the main delivery man character in the purple balloon-themed TVC.
Credits:
- Advertising: Saatchi & Saatchi Sydney
- Production: Goodoil
- Post Production: Goodoil
- Experiential: Wonder
- Digital: Visual Jazz Isobar
- Media: Carat
- PR: Royce
Joyville is pure joy! It’s a campaign that is a joy to behold! Fun personified.
Congratulations, too, to the guys at Jade Auto in Alexandria for those terrific Joyville vans, too. I can’t wait to see one driving around Sydney.
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When are companies going to realise that not everyone is facebook friendly. There are thousands of people out there that think facebook twitter and social media sites are the most ridiculous forms of communication and we shouldnt have to join to enter competitions.
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Imagine my delight in winning not one but four blocks of chocolate over the past few weeks; imagine my disappointment that not one block has been received so far !
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