News

Calamity Jane makes an appearance in new Expedia ad by DDB Sydney

Expedia has revealed a new ad for the company’s ‘Out there starts here’ brand campaign with a TVC showing a woman unleashing her inner cowgirl thanks to the website’s policy of no booking fees.

https://www.youtube.com/watch?v=jlv69DsMbRw

The ad, by DDB Sydney, shows the woman riding a donkey in America’s Devil’s Canyon declaring she is Calamity Jane, with a flashback showing her decision to travel there was made while getting her hair done.

“The new campaign is true to Expedia’s belief in providing both the inspiration and the means to help people get out there to see the amazing world we live in. Our policy of ‘no booking fees’ is a key part of that commitment,” Expedia marketing director Lou Crompton said.

NBF 2014[1]The campaign runs across TV, cinema, digital, out of home, and social media. The print aspect of the campaign features illustrations by Sean Freeman.

Credits

Expedia

  • Louise Crompton – Director of Marketing Australia and New Zealand
  • Rebecca Williams – Marketing Manager Australia and New Zealand
  • Kelly Cull – Senior Manager, Communications, Australia and New Zealand
  • Hayden Bagnall – Associate Online Marketing Manager Australia and New Zealand

Creative Agency: DDB Sydney

  • Executive Creative Director: Dylan Harrison
  • Creative Group Head/Art Director: Adam Ledbury
  • Creative Group Head/Copywriter: Guy Lemberg
  • Account Director: Lena Dawson
  • Account Manager: Jaimee-Lee Field
  • Agency TV Producer: Rachel Solomon
  • Agency Print Producer: Cushla Morton
  • Senior Art Buyer: Leesa Murray

TV Production

  • Production company: EXIT
  • Director: Mike Daly
  • Production Producer: Kate Downie
  • Post Production House: The Editors
  • Post Production Producer: Nicoletta Rousianos
  • Offline Editor: Dan Lee
  • Colourist: Christine Trodd
  • Online Operator: Adam Archer
  • Music Composition: Smith and Western
  • Sound Design: Danny Grifoni

Print Production

  • Studio: THERE IS
  • Design & Typography: Sean Freeman
  • Production: Eve Steben
  • CG: Albert Zablit
  • Agent: Siobhan Squire

Media

  • Carat AU: Janine M’Crystal, Michael Marsh, Fran Mahony, Hilary Woodfine, Chi An Chau, Penny
  • Taylor & Chris Smith
  • Carat NZ: Kim Leybourne, Rachael Mahon & Halie Carnie

 

 

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