Comments on: Cancer ad features terror attack on Sydney

By: WWF 9/11 « ANUBIS

WWF 9/11 « ANUBIS — Sat, 02 Jan 2010 09:42:15 +0000

[...] Source: Cancer ad features terror attack on Sydney [...]

By: Matt

Matt — Wed, 23 Dec 2009 22:49:53 +0000

I do like the ad, love the logo but like others on here feel that it could be so much more.

Scary things dont need scarier things to get action. A much better way of getting the message across would have been to get Singo to do a doco style, fly on the wall check-up (ala Mike Munro on Sunday Night). This opens up not only conversation within the family (the nag factor) but also seeing a boomer step up will reduce those perceived barriers other boomers see. I think seeing this would also have the ‘shock value’ that so many on here love.

Cheers
Matt

By: Ryan

Ryan — Tue, 22 Dec 2009 10:24:54 +0000

Re: Vee

I fail to see how the logo is trying to ‘leverage’ off the wonderful work of the Pink Ribbon campaign. You are correct, Pink Ribbon is a wonderful campaign but your remarks that this bowel cancer campaign is a ‘cheap shot’ are short sighted. If a campaign like this saves one life and prevents one family from feeling unnecessary pain and anguish it will have achieved its purpose.

Sadly, bowel cancer kills as many women as breast cancer. Yet all the women in my family are completely aware of their risks of getting breast cancer, have regular mammograms but not were aware of their risk of bowel cancer or how to be tested.

I suspect this CSA will get people talking and hopefully will drive people to be tested for the disease. Lets hope this is the first step in educating people about another form of cancer which is as deadly as those which we know so much about.

By: Vee

Vee — Tue, 22 Dec 2009 06:00:25 +0000

Why does their logo look like breasts??? Trying to leverage off the wonderful work of the Pink Ribbon campaign and other efforts to raise awareness of breast cancer, is a cheap shot…

By: How useful is terrorism to fight medical problems? | Antony Loewenstein

How useful is terrorism to fight medical problems? | Antony Loewenstein — Mon, 21 Dec 2009 08:37:14 +0000

[...] How’s this for advertising, using the idea of a terrorist attack in Sydney to make a point about bowel cancer? [...]

By: joe

joe — Mon, 21 Dec 2009 00:41:34 +0000

As someone who lived through the horror of 9/11, mourned the loss of friends and suffered months of nightmares and trauma, I find this ad so deeply offensive and inappropriate.

Cancer is awful and deserves a much greater public awareness, but it should never be compared to mass murder or terrorism.

By: dingo

dingo — Sat, 19 Dec 2009 13:45:50 +0000

Really good awareness. I am personally enthralled by the ad. I’d consider donating to cancer research in the near future.

By: aplet

aplet — Fri, 18 Dec 2009 10:42:52 +0000

Very, very serious topic. If this ad saves only one life by getting just one person to have a check up, then surely the discomfort felt by other people watching (and I by no means want to trivialise the trauma of terrorism) is a risk worth taking.

I for one think the ad cuts thru. Its a point well made, and one that provides stark reminder that we take more & more precautions in our everyday health life (diet, exercise etc) yet neglect some of the more obvious things like a check up.

By: jape

jape — Fri, 18 Dec 2009 08:05:40 +0000

I was still woozy from the anaesthetic when the radiologist began my little adventure: “I won’t beat about the bush. You have cancer of the colon.” I was operated on, about 20cm of gut was removed, I have a scar from rib-cage to groin and then the chemo began. Seems to me there is enough drama there without resorting to borrowed interest or specious comparisons with breast cancer (it’s not a competition). The 911 imagery, I submit, is too trite, too easy and too easily seen as just another ad. It does not speak to me where I live. A couple of months after my op, I emailed around 400 of my closest friends describing what I had been through and linking to more information on faecal occult blood tests. I know of at least two kids who still have a father as a result. You’re over 50 or have a relative who has had bowel cancer? Take the test. You don’t even have to see your doctor. More info here: http://tinyurl.com/ya6o3pd

By: Andre

Andre — Fri, 18 Dec 2009 04:03:15 +0000

Just wondering how we’d feel if the americans used the port arthur massacre to sell breast cancer check ups?

By: Amused

Amused — Fri, 18 Dec 2009 03:51:37 +0000

I’m guessing that Rachael (as an “advertising professional”) works in the Creative department. Centre of her universe with lots of time on her hands and lots to say.

We live in a free country where we have the right to free speech. We don’t need to be corrected each time one of us makes a comment or get referred back to one of your (too numerous to mention) responses.

By: Long time listener, first time caller

Long time listener, first time caller — Fri, 18 Dec 2009 00:56:25 +0000

OK, shush now kiddies. I’ve had a gut full…

By: Anonymous

Anonymous — Fri, 18 Dec 2009 00:51:06 +0000

I did express my opinion on the ad, see post 53.

If you are going to comment on my comments, please read them first.

By: New Gut Foundation ad reminiscent of ’scam’ WWF ad « Digital (Flotsam &) Jetsam

Fri, 18 Dec 2009 00:49:41 +0000

[...] Posted in Uncategorized tagged advertising, controversial, print, television, video at 12:49 am by Stewart Heys A new campaign for the Gut Foundation uses the impact that a terrorist attack on Syndey would create to raise awareness of bowel cancer, Cancer ad features terror attack on Sydney. [...]

By: Rachael Lonergan

Rachael Lonergan — Fri, 18 Dec 2009 00:48:12 +0000

@Anonymous

Actually my point was “if you are going to comment on my comments, please read them first”. If you want to express your own, unfettered opinion about the ad, knock yourself out.