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Cancer Institute urges Aussies to listen out for lung cancer

NSW Cancer InstituteThe Cancer Institute NSW has launched a campaign to urge Australians to ‘listen out to lung cancer’ and encourage early diagnosis.

The key symptoms to a common form of the disease is persistent coughing, the changing nature of coughing and blood, which feature in a new TV ad.

“Our experience tells us that getting people to see their doctor is never simple. But if we can get people across NSW to be aware of the symptoms consistent with lung cancer and visit their GP to ensure early diagnosis, we can improve lung cancer outcomes across the state,” said Cancer Institute NSW’s Mayanne Lafontaine.

The agency behind the campaign was UrsaClemenger Sydney, which won the business after a three-way pitch late last year.

UrsaClemenger ECD Denis Mamo said: “The sound of coughing and the importance of listening out for family, friends and colleagues gave us a clear focus for the communication. The key was to keep it simple and graphic, so even in print we could communicate that paying attention to persistent or changing coughs is important in early diagnosis.”

The campaign will be delivered through TV, newspapers, magazines, radio and through a direct marketing campaign targeting NSW GPs.

NSW Government lunch cancer

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