Live blog Monday June 16 – Cannes Lions | Monthly news site rankings | iPhone fitness | Giant kittens | Yahoo7 raids News Corp ranks | New ads: Kia, iiNet & Woolworths
This is Mumbrella’s live rolling diary of the day’s media and marketing events, in Australia and across the rest of the world. Times are East Coast.
Pic: Getty Images
- Anne Markey hired to boost Yahoo7’s online audience
- Optus launches Josh Thomas-fronted campaign
- I Wanna Marry Harry to continue to air on Ten
- Audience: New leader in Nielsen’s monthly news site rankings
- Cannes: Aussie PR agencies lose out to their creative counterparts in the PR Lions
- Cannes: Our video hangout with Adam Ferrier
- Cannes: Dumb Ways To Die is one of four Australian entires in contention for the Creative Effectiveness category
- Cannes: Aussie agencies on the shortlists for Innovation, Promo & Activation and Direct Lions
8.05pm – Not a bad showing for Australian agencies in the Media Lions shortlist.
7.40pm – There’s not much recognition for Australia in the Press Lions shortlist. As usual.
7.25pm – There are several Australian contenders on the Outdoor Lions shortlist, just announced
7.15pm – It’s mid-morning in France, and the Mobile Lions shortlist is in, with nine Australian campaigns in the hunt.
6.35pm – iiNet is spruking its NBN credentials in a new campaign.
6.30pm – The Fault in Our Stars is still top of the box office, the weekend results reveal.
6.22pm – Our man in Cannes Robin Hicks has been chatting to OMD’s global boss Mainardo de Nardis about creativity and risk-taking. You can read the interview over on our sister site Mumbrella Asia.
4.09pm – As always don’t forget to check the FYI section for extra news. Today there’s news of Suncorp appointing Edge agency to run its online business insurance website and Skiddoo appointing The D’Arcy Partnership to manage its PR.
2.59pm – The miserable moment of discovering a wallet is lost is recreated in a new ad for Westpac’s Emergency Cash service.
12.46pm – Ten is committed to I Wanna Marry Harry despite the show being dropped from broadcast by its network in the US. The network has said it will continue to air the show despite its poor ratings.
12.15pm – After a press battering over asking small growers to pay for its Jamie Oliver marketing campaign, Woolworths has launched an ad aimed at reminding Australia what a good employer the supermarket is. Intriguingly, the ad has been made by The Monkeys, who weren’t previously on the roster.
11.59am – Remember that Kia ad from four years ago with the dad rapping along to The Message? Now there’s a sequel, with Salt-N-Pepa.
11.45am – Last night saw a rare trip north of 1m metro viewers for Ten’s Masterchef, thanks to the star power of Marco Pierre White.
11.05am – Another senior online journo is leaving News Corp, with Anne Markey drafted into a senior role at Yahoo7 as Seven West Media looks to become more competitive for online audience.
10.25am – For anyone who has ever dreamed of the combination of Norwegian power pop, Josh Thomas and giant kittens, Optus has answered your prayers.
https://www.youtube.com/watch?v=WXkMv7O3xg8
9.55am – Our international roundup includes a quirky ad from Apple to promote the iPhone’s abilities as a fitness monitor, and the New York Times’ take on native advertising.
9.48am – Welcome to Mumbrella’s live blog for Monday. Thus far, most of the action has been in Europe, where Mumbrella Australia editor Alex Hayes and Mumbrella Asia editor Robin Hicks are providing the coverage of the Cannes Lions.
As usual, the celebs are out in force in Cannes. Patrick Stewart has been talking about Twitte; Marcel Desailly about sport on TV and David Hasselhoff about The Daily Telegraph. Yes, really.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Anne Markey
Cannes Lions
creativity
David Hasselhoff
Dumb ways to die
iPhone
Josh Thomas
Optus
Patrick Stewart
PR
The Monkeys
Woolworths
