Cannes Lions: 14 Aussie entries in contention for Direct

cannes lions 2012Fourteen Australian and two New Zealand entries are in contention in the first category to be shortlisted at Cannes, with Share a Coke by Ogilvy – which helped Coca-Cola win Mumbrella’s advertiser of the year for 2011 – and Leo Burnett Melbourne’s BYO cup day for 7-Eleven looking like favourites to bring home a Direct Lion.

Share a Coke and BYO Cup day were shortlisted twice – as were Grazed on greatness for M.J. Bale’s sponsorship of the Australian Cricket Team and Car Creation for NRMA Insurance – both by Whybin TBWA Sydney.

Other Aussie entries to make the shortlist include the 28 day persecution of Rommy Gulla for Panasonic by The Campaign Palace and Fat Yak for Carlton and United Brewers by Clemenger BBDO Melbourne.

This year, Australian agencies submitted 135 Direct entries, four more than they did last year. New Zealand entries were up from 31 to 47. They will be competing in a field of 227 shortlisted entries.

Australian and New Zealand entries on the shortlist:

  • Corelle Post-a-plate for Corelle Plate by McCann Sydney
  • Mobile Medic for Australian Defence Force by GPY&R Melbourne
  • The 28 day persecution of Rommy Gulla for Panasonic by The Campaign Palace
  • NRMA Car Creation for NRMA Insurance by Whybins Sydney
  • Limited edition for Sydney Cats and Dogs Home by M&C Saatchi/Mark
  • BYO Cup day for 7-Eleven brand Slurpee Leo Burnett Melbourne
  • Share a coke by Ogilvy & Mather Sydney
  • Fat Yak for Carlton and United Brewers by Clemenger BBDO Melbourne
  • Grazed on greatness by Whybins Sydney for for M.J. Bale’s sponsorship of the Australian Cricket Team
  • Wi-Fiction for Melbourne Writers Festival by JWT Melbourne
  • Share a coke by Ogilvy & Mather Sydney
  • Grazed on greatness by Whybins Sydney for M.J. Bale’s sponsorship of the Australian Cricket Team
  • NRMA Car creation for NRMA Insurance by Whybins Sydney
  • BYO Cup day for 7-Eleven LB Melbourne
  • The win that sold beer for DB Breweries by Colenso BBDO Auckland
  • Leaked email invite for The Communications Council Award School by DDB New Zealand

The winners will be announced on Tuesday morning, Australian time.

Comments


  1. Hmmmm...
    18 Jun 12
    9:25 am

  2. This is good. Particularly given Dr. Mumbo’s promise to consume a “wheelbarrow full of Slurpee” if BYO Cup Day did any better than bronze.

  3. mumbrella
    18 Jun 12
    9:48 am

  4. Hi Hmmm,

    Normally I’m happy for us to take collective responsibility for Dr Mumbo.

    But on this occasion let me just say that should metal be awarded, I’ll happily organise a live video stream for my colleague Robin when the wheelbarrow arrives…

    Cheers,

    Tim – Mumbrella