Canon campaign says ‘No One Sees It Like You’
Canon has launched a new campaign, stretching across TV, cinema, print, online, outdoor and a redesigned website.
The No One Sees It Like You campaign involves Leo Burnett, Mediacom, How To Impact, Possible, Ogilvy PR , and Uber.
The campaign also features the website imageSPECTRUM, which includes suggestions for what to do with images including home printing templates and photoPICO High Definition canvas prints, photobooks and photoboards; and also helps manage imaging challenges.
Jason McLean, director of consumer imaging at Canon Australia said in an announcement: “Our consumer-centred marketing and sales activities of the last five years in Australia have given us deep insight into the consumer and allowed us to develop campaigns and experiences that have not only grown business for us and our partners, but have contributed to growth in our category.”
“This next phase addresses consumers’ primary frustration with the category: how to do more with their images.”
Creative credits:
- Andy DiLallo, Executive Creative Director
- Leo Burnett, Tim Green, Creative Group Head
- Leo Burnett, Jim Walsh, Art Director
- Leo Burentt, Gary Williams, Copywriter
- Leo Burnett, Luke Atkinson, Head of Planning
- Leo Burnett, Lenya Kovacevic and Chiquita King, Group Business Directors
- Leo Burnett, Sarah Galbraith, Business Director
- Leo Burnett, Jessica White, Snr Business Manager
- Leo Burnett, Rita Gagliardi and Renata Barbosa, TV Producers
- Leo Burnett, Rey Carlson Director, Playbig Production House
- Visual Effects, Alt VFX
- Music and SFX, SongZu
What a cluster of tired sentiment and cliches. Not a drop of real emotion out of this tortured, contrived story. Six agencies to bring this to life, the mind boggles.
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