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CarAdvice.com.au launches first TV campaign

Car news and reviews website CarAdvice.com.au has launched its first TV campaign since it was established in 2006.

Focusing on the brand’s ‘Best Price’ service, the campaign will run across the Ten Network with a 30-second and 15-second spot.

Created in house and produced by Luscious International, the 30 second spot sees a wife seek the help of Car Advice while the husband pretends to know what he’s doing.

The 15 second spot features the wife’s voice over and visuals of the website.

The Best Price service aims to help buyers find the best deal on a new car in the area based on requirements entered by the user.

The ad will begin airing from Sunday.

Credits:

  • David Holmes – CarAdvice.com.au CEO
  • Zoe Eaton – CarAdvice.com.au marketing director
  • Marcus Hamill – Luscious International director
  • Lib Kelly – Luscious International producer
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