Carlton Dry shows audiences what it means to say #HelloBeer in new ads

Carlton Dry has launched a series of  ads created by Clemenger BBDO Melbourne to show audiences what it means to say “#HelloBeer”.

The 15 and 30 second ads feature four inventive housemates whose antics “are a celebration of everything the brand represents – kicking back with mates and having a good time”.

CUB general manager Carlton Dry, Andrew Meldrum said in a statement: “The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive.

“This summer we’re taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV.

“We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies.”

The ads run across TV, digital, YouTube pre-roll, STV and will be shown in cinemas at screenings for the movie Anchorman2.

Ant Keogh of Clemenger BBDO Melbourne said in a statement: “With these ads, the idea was to entertain first, but in a way that ensured you remembered the brand.”


  • General Manager of Marketing: Andrew Meldrum
  • Marketing Manager: Michael McKeown
  • Brand Manager: Robin Elder
  • Creative Chairman: James McGrath
  • Executive Creative Director: Ant Keogh
  • Senior Creative: Nic Buckingham
  • Senior Creative: Russell Fox
  • Executive Producer: Sonia von Bibra
  • Managing Partner: Paul McMillan
  • Account Director: Nick Darrigan
  • Account Executive: Chris Baker
  • Planning Director: Michael Derepas
  • Planner: Matt Pearce
  • Production Company: Curious Films
  • Director: Taika Waititi
  • Executive Producer: Matt Noonan
  • DOP: DJ Stipsen
  • Post Production: The Refinery
  • Editor: Tom Eagles @ Curious
  • Audio: Flagstaff Studios
  • Media agency: Mediacom Melbourne


  1. Adam
    12 Dec 13
    10:55 am

  2. Awesome. Great work.

  3. nice
    12 Dec 13
    11:34 am

  4. really clever entry-level campaign for young beer drinkers. Who are all 18 years of age, obviously.

  5. Caroline
    12 Dec 13
    1:58 pm

  6. Love it.

  7. Beery
    12 Dec 13
    2:20 pm

  8. We make a lot of shit TVCs in this country. Except for beer. Brilliant. I almost believe the CUB statement.

  9. PB the EP
    12 Dec 13
    2:24 pm

  10. Love these but what else would you expect from Clems Melbourne. Time and time again they produce great work. Would of loved to have seen the ties droop down towards the floor, would of tripped me out…

  11. Tom Donald
    12 Dec 13
    3:34 pm

  12. Brilliant stuff…
    Tad envious…
    Would love to know how they got it through AAPS…

  13. chlmr
    12 Dec 13
    4:18 pm

  14. OMG if I see another ‘crazy’ hipster having fun with his mates I’ll puke

  15. Brass Monkey
    13 Dec 13
    9:07 am

  16. @chlmr: have a merry christmas. Enjoy your sherry.

  17. Tom
    14 Dec 13
    10:07 am

  18. Excellent work… much much better than the beer chase ad which in my view was overworked around set a bad gag.