Carnival Australia gets tactical around Christchurch ‘big things’ tourism campaign
Cruise ship line Carnival has created a tactical ad to piggyback a campaign launched a fortnight ago to bring Australians back to quake-hit Christchurch.
The ad is a direct response to the Mayor of Christchurch Bob Parker’s bid to borrow some of Australia’s ‘big things‘ in a campaign for Christchurch & Canterbury Tourism, created by Iris Sydney.
A video features company CEO Ann Sherry explaining that if Mayor Parker can get hold of one big Aussie icon – either the Big Banana, the Giant Shrimp, Pineapple or Merino – then she will ship it over courtesy of Carnival.
“You want the Big Merino, you want the Big Pineapple, you want the Big Prawn…if you can get one of those, I will bring it to you on one of our big cruise ships,” Sherry said in the video, which was produced inhouse.
Great idea, fun, engaging and I hate to think about what other BIG things people can come up with that we want to get rid of permanently. As to ship loads of Aussies—could easily be mis-understood as sh*t loads of Aussies. Now there’s a thought.
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Great idea !
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I like that the CEO was up for this and I get it. But maybe if she presented this in another forum that would spark publicity – one of those breakfast shows or something. Or went straight to New Zealand and presented the offer to Bob. But Kudos to the Ann.
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Christchurch already had THE BIG EARTHQUAKE. What more do they want?
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Ummm… actually, wasn’t produced inhouse… was produced by us at http://www.juicy.com.au 🙂
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