Carol Morris resigns after almost a decade as executive director of MFA

Carol Morris: "Legend"

Carol Morris is stepping down from the executive directorship of the Media Federation of Australia after almost a decade in the role.

In her time at the MFA, Morris is credited with launching youth development program ngen, setting up the body’s graduate program as well as its annual salary survey.

She will continue to work on select projects for the MFA, working one or two days a week.

Henry Tajer, executive chairman of Mediabrands Australia and the current president of the MFA commented: “Carol has been a driving force that the MFA has had the privilege of having over the past 10 years. Many of the MFA’s achievements have Carol’s fingerprints all over them. I would like to thank Carol for her passion, dedication and commitment to the MFA and its members and we look forward to her continued involvement in the future.”

John Sintras, CEO of Starcom Australia, was MFA president when Morris joined in 2003. He said: “Carol’s hands on industry knowledge meant she knew the issues and what was practical or not in terms of solutions. Her people skills are excellent. She is a great collaborator and is brilliant at liaising with all the other industry bodies. She is pleasant at all times, but still has a steely determination to make things happen.”

“There aren’t enough words to express what a legend Carol is. Her contribution over the last 10 years has been vast. More importantly, her commitment, integrity, and humanity are a benchmark for us all to aspire to. More than just a colleague, she is a close friend to many in our industry and understandably so. My heartfelt thanks and best wishes to Carol as she embarks on this next stage of her journey.”

Meanwhile, the MFA is searching for a chief executive to work alongside Tajer.


  1. Paul Fisher
    13 Sep 12
    1:57 pm

  2. I’ve been privileged in my role here at the IAB over the past 4 years to work with Carol and echo John’s and Henry’s comments. Carol has been an outstanding ambassador for the MFA and a great role model for greater collaboration within the media industry. On behalf of the IAB, and personally, I wish Carol every success and thank her for all her great work.
    Paul Fisher

  3. John Grono
    13 Sep 12
    2:31 pm

  4. I know a statistician should never report on a sample of n=1 and for fear of bias. But I will – and yes I am biased.

    But I think I can still say with at least 95% confidence that Carol is liked and admired by everyone in the media industry. And that is a very rare thing.

    Carol, it has been an honour and privilege to work with you over the past 10 years. I’m sure going to miss you.

  5. Peter Cornelius
    13 Sep 12
    3:28 pm

  6. More plaudits from me as well. Having been the previous MFA President to John and in my recent years as a passionate MFA Awards sponsor, I too have keenly observed and experienced the enormous contribution Carol has made to our industry. Much of this work goes on unbeknown to the broader industry, but suffice to say Carol has been one of our true stars and always acts with class and a smile.A tough one to replace…

  7. Paul Dovas- ABC
    13 Sep 12
    5:43 pm

  8. Well, I’m not going to follow suit with the plaudits and will list Carol’s failings over the last decade:

    We will miss you Carol!

  9. Chris Walton
    13 Sep 12
    6:56 pm

  10. She is bleedin marvellous

  11. Ann
    13 Sep 12
    7:01 pm

  12. Enjoy your time off Carol