Dr Mumbo

Casting a wide net

Dr Mumbo couldn’t help but feel there was something quite familiar about the ordinary people used in the Internet Games and Entertainment Association’s new case study videos.

It turns out there was a reason why he felt like he knew them… 

The above ordinary Mum case study features the editorial director of content agency Filtered Media Jeanne-Vida Douglas, although IGEA insists that Filtered Media was not involved in the creation of the case studies videos and that they were instead produced by production house Acuity Productions.

“We sourced the case studies through out own networks and just asked general questions so it was completely unscripted,” said a spokesman for IGEA.

Completely unscripted they may have been, but Dr Mumbo is not sure how typical Graham from the “oldies” video is of the demographic, given the man in question is of course Graham Philipson senior associate editor of major tech publication IT Wire.

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