Cat-stroking Bond villain in new ING Direct ad

ING Direct has turned to classic Bond film antagonist Blofeld for inspiration in its latest ad promoting its Everyday bank account.

The ad is the third in the series of the ING Direct ‘Parts of You’ campaign.

The agency behind the ad was Droga5, which won the business in January this year.
Creative Chairman – David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley & Steve Jackson
Creatives: Daniel Seager & Steve Hall
Agency Producer: Paul Johnston
Production Company : Revolver
Director : Steve Rogers
Producer : Pip Smart
Editor : Jack Hutchings
Post Production : Fin Design
Music and Sound Design : Nylon


  1. ath
    21 Sep 12
    5:51 pm

  2. only a true chocolate fanatic would realise the gene wilder willy wonka song in the background

  3. Huh?
    8 Oct 12
    5:19 pm

  4. So uh… How does it work out that the YouTube video entitled “ING DIRECT Australia” ad won’t play and only says “This video is not available in your country”?…