CatchOfTheDay launches deals site for mums – Mumgo

Scoopon owner CatchOfTheDay has launched a deals website targeting mothers called

The site – which goes live at 10am today – promises mums between 30% and 70% off retail prices, with time limited deals called ‘shopping events’ rather than daily deals.

Deals will run for one to three days before being replaced.

The site is the fifth deals site in the CatchOfTheDay portfolio, which includes Scoopon,, and This is the first site from CatchOfTheDay built around a lifestyle rather than category specific products.

CatchOfTheDay boss Gabby Leibovich said: “With Mumgo we are bringing something new to the Australian retailing space with the only site of its kind that caters to the compete needs of mothers and their families.”

“A lot of other sites and big department stores can be overwhelming because there is so much to choose from. Mumgo’s process is more selective. We only choose great products for parents and children and we only feature them on our site if there’s incredible value,” he said.

He added: “The curated deals and community driven approach of Mumgo are perfectly in tune with today’s financially stressed, time poor and digitally savvy mother who shops online in search of better value, advice and convenience.”

The launch sees Dan and Elise Gold, founders of online startup Ladybub, head up the Mumgo business.


  1. Rob
    12 Jul 12
    11:07 am

  2. Hmm, wonder if they know that it’s very close to the term used by Union Players to describe League Players? Mungo, as in prehistoric cave man Mungo Man whose remains were found at lake Mungo New South Wales.. It’s what I thought of straight away but I’m neither a Mungo or a Mumgo so it probably doesn’t matter… Maybe they’re doing a spin off group for League Players and/or Cave men called Mungo! Now that’s got legs….

  3. jasmine
    12 Jul 12
    1:50 pm

  4. Definitely not the first website of its kind! There must be at least 6 pre existing deal sites dedicated to mum and bubs daily deals or ” shopping events”

  5. Steve
    25 Jul 12
    9:49 pm

  6. Clients now really dislike sites that splitting themselves into 10 folds to niche the products that could equally be sold out of the original 1 site. People hate 100 emails a day and hence are switching to get consolidated emails from deals aggregators like us at where you can get all the deals. This is “niching” is just not sustainable..