Wanted: Four Melbourne media agencies MDs


Wiki commons

Are you a young and ambitious media agency exec hoping to get to the next rung of your career? If so, Melbourne needs you.

Dr Mumbo couldn’t help but notice with the departure of MediaCom’s Peter Barrie there are now no less than four Melbourne media agencies without a permanent boss.

For those who weren’t keeping track the vacancies are: ZenithOptimedia who are looking for a boss after the departure of Leanne Brinkies in February, Ikon who in March moved Trudi Sampola to a national role, in May Anathea Ruys left Mindshare and then late on Friday MediaCom announced Peter Barrie was departing. Read more »

‘Grant Denyer’ from Petersham comes clean about his TV ratings box

Ever wondered what your average OzTam TV ratings box holder does with their privilege?

And so it was that a lengthy conversation about the return of Family Feud on Ten on ABC702’s evening show led to host Dom Knight asking for a listener who had a box to call in.

So it came to pass long time a listener first time caller listener, going by the name of  ‘Grant Denyer’ from Petersham, called in and gave away a few home truths about the way he and his family use their box.

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George Clooney and NANA has a new phone number

Dr Mumbo gets dozens of press releases every day, but in the last couple of days there have been a couple whose subject lines warranted further inspection.

The first came from publicist to the stars Max Markson, and was captioned simply ‘George Clooney’.

Wondering whether George had finally agreed to present a session at BE Fest he opened it and scanned the email, only to discover it was actually about a “revolutionary new development in entertainment technology” in Sydney which would be “perfect if you want to host a visiting star like George Clooney or Angelina Jolie”. Dr Mumbo will certainly bear that in mind next time he’s entertaining a Hollywood A-lister.

Another doozy came simply entitled “NANA has a new phone number”. This one was momentarily confusing, given Dr Mumbo’s Nana has been pushing up daisies for a good few years now.  Read more »

A mighty albatross perched majestically between my thighs

Carefree is a brand which has been on a mission to get women talking more openly about their monthly cycle, and its ads over the last couple of years have certainly gotten tongues wagging. And drawn more than a few complaints in the process.

Dr Mumbo reckons the latest set of films for the brand, which feature a celebrity period whisperer Stefan Van De Bloed and vaginal spirit healer Harmony Freebush will also get some people seeing red.

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Darius Boyd’s News Corp cake award

Today’s award for having your editorial cake and eating it goes to this News Corp story which came via News.com.au from Brisbane’s Courier-Mail.

darius boyd news.com.au screen shot having cake Read more »

On your high horse

Once again the speed of the 24-hour news cycle has seen an important word omitted from the ticker –  although Dr Mumbo can’t help but think “The Queen has tested positive for morphine” makes a better story.

The real story BBC News is trying to convey is of course one of the Queen’s horses has tested positive for morphine. 

queen tests positive for morphine Read more »

Walkleys and Kennedys go head to head

Dr Mumbo was planning his diary for the week and couldn’t help but notice that Wednesday was looking a bit crowded…

It would appear the folks from The Kennedy Awards have put their nominations announcement, which is at the Australian Turf Club’s Theatre of the Horse at Randwick, on the same night at The Walkley Foundation’s Freelancer of the Year event which is on at the CBD Hotel back in the city.

Normally these organisations try to avoid clashing given there might be a few journos who wanted to attend both. Read more »

Do the Wakudoki

It’s like King Kong meets Wayne’s World, with a gurning Japanese boyband.

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Censoring the discriminated against blonde beautiful women

Regular readers may remember a couple of months ago Mumbrella reported on a scrap yard’s billboard featuring a blonde bikini clad woman which fell foul of the Ad Standards Board  because the image had “no relevance to the product”.

At the time the owner of St George Metal Recovery complained the decision amounted to “discrimination against blonde beautiful women”,  an issue Dr Mumbo understands the UN is currently holding a commission into.

Well, it seems they undertook to change the wording on the board. But, instead of going to the cost of getting a whole new ad designed and printed they decided it was easier just to use stickers saying “censored” over the offending parts of the text.

Touche, scrap yard owner.

St George Metal Recovery Read more »

Not FruChocs – now they’re Apricot Balls


Chocolate balls


The real deal

There’s a price to pay in getting national distribution for your product.

And in the case of South Australia’s arguably most iconic product, FruChocs, it’s a high one.

FruChocs, from SA confectioner Menz, are now on the shelves of Coles. But not as South Australians know them.

Now they’re Choc Apricot Balls.

choc apricot balls

Has nobody heard of South Park?

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Bright spark

Dr Mumbo salutes the Sydney Daily Tele sub who came up with this brilliant headline on a story about Greens senator Lee Rhiannon whose office lights were left on overnight.

telegraph LEDs are burning


The art of apology

Sorry may be the hardest word for some, but Woolworths showed it’s got a pretty broad repertoire when it comes to apologising in today’s Daily Telegraph.

woolworths apologies sorry

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Wicked Campers: We don’t set out to shock

There’s been a fair bit of hoo ha about Wicked Campers and those slogans on the side of their vans in the last 24-hours, with 95,000 people signing up to a petition to have their vans taken off the road.

Regular readers will of course be aware the brand has had seven rulings from the Ad Standards Board against them this year, and even another two which came out today.

Indeed spokeswoman Leanne Webb, the daughter of company owner John according to SBS World News, said the brand doesn’t set out to shock the public, it’s just very creative.

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An effective ad

Full service agency Noisy Beast, best known for its ads for Swisse, is PRing how effective its latest campaign for client All Day Socks has been, with swimmer Hayley Lewis as its star.

It’s led to a 20 per cent uplift in sales apparently.

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An open letter to Rupert Murdoch from a News Corp journalist’s car

RupertRegular readers of The Australian won’t fail to have noticed Australia’s best national broadsheet is celebrating its 50th anniversary tomorrow, and to kick off festivities its founder, and News Corp boss, Rupert Murdoch is in town.

There’s a big bash tomorrow night which will see VIPs from the Prime Minister down gather to celebrate the colourful life of the national broadsheet.

However, Dr Mumbo’s spies tell him that not everyone at News is celebrating…

Indeed one brave journalist has even gone as far as penning an open letter to Rupert demanding improved salary conditions and then posting that in the windscreen of their car which as of 7.30am today was parked at the entrance of the company’s News Corp headquarters.  Read more »

Check that shirt out

A brief glimpse at Melbourne’s papers today provides a lesson in which statesmen can and can’t pull off a checked shirt.

The Herald Sun leads its front page with Clive Palmer’s effort and another cracking headline, whilst The Age has Indonesia’s new president Joko Widodo in its World section.

check shirts clive palmer Age  Read more »

If they can’t beat you, join them

Who better to advertise on The Guardian’s story about a World Cup themed anti-gambling initiative than Sportsbet, with a World Cup themed pro-gambling initiative.

guardian sports bet


And here’s the Singaporean ad in question, which ran during the half time break of the Germany routing of Brazil yesterday.  Read more »

A great day for kids

When subbing your front page, make sure you look at all the headlines together, or this can happen.

newspaper a great day for kids Read more »

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