Ferrier doppelgängergate: Advertising Action Man Adam

adam ferrier action man posterA few weeks ago Adam Ferrier got slightly freaked out when a woman posed for a picture with an apparent doppelgänger and posted it to Twitter.

Well, it seems that woman, visual artist Anne-Marie Twigge, might be Adam’s biggest fan, who has now created a “lecture, performance, exploration, brand event, affective or effective experience” inspired by his recent book The Advertising Effect entitled “Action Man Adam Ferrier”.

Overnight he also received a press release from Twigge, based in Amsterdam, explaining what was going on. Sort of.

“Twigge’s performance seeks to explore the commercial and artistic manifestations of human behaviour. Exploring why we feel what we feel, her performance asks: when are we prompted to engage and disengage?”

Clear as mud. Read more »

Homepage wars

Yesterday saw Microsoft flick the switch on its new MSN homepage which sees the end of customers for things like Hotmail being diverted to former partner Ninemsn, a move which could see it shed at least thirty per cent of its Nielsen Online Ratings audience.

That is unless Nine can, somehow, convince readers to change their homepage from MSN to Ninemsn…

But Dr Mumbo presumes the new banner ads running across Nine Entertainment websites urging readers to “make Ninemsn Your Homepage” are entirely unrelated to recent events.


Screen Shot 2014-10-02 at 10.07.57 am Read more »

OMG is this a Bachelor spoiler? No

KiisFM’s Facebook page came over all unnecessary today after being sent a picture by a listener showing one of the remaining contestants on Ten’s The Bachelor with a ring on her finger.

The breathless headline above the picture read “OMG. The Bachelor Australia Bombshell? Is this a publicity stunt or an accidental spoiler?!”, linking through to an article on the KiisFM website all about it.

The Bachelor spoiler

Fortunately before the moderators exploded with excitement some more level headed fans of the site noted the picture was a selfie taken in a mirror, and as such the ring was on her right hand ring finger, not her left.

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Hamish and Andy to return to Today Network’s drive show?


Hamish and Andy pick up an ACRA in 2009

September might be the time of year for footy trades, but it’s also the time when our commercial radio networks also recruit, demote and rationalise their best and worst performing presenters.

Last year saw some record-breaking activity, with the big money move that of Kyle and Jackie O from 2DayFM’s breakfast in Sydney to the revamped Kiis1065, as several stations overhauled their line ups.

However, this year it looks like we won’t be seeing the same flurry of activity, with content bosses from the Australian Radio Network and Nova Entertainment telling Dr Mumbo they’re happy with things as they are.

That just leaves Southern Cross Austereo, which already has a vacancy to be filled in the Adelaide brekkie slot. However, all eyes are on the Sydney station 2DayFM, which has struggled since the defection of K&J.

Despite those struggles don’t expect to see major changes there either – yet – with SCA’s content boss Craig Bruce saying they would stick with the line up of Jules Lund, Sophie Monk and Merrick Watts into next year, despite pulling just a 3.3 audience share in this survey saying “we are following through with our plans” for the show.  Read more »

ABC in mind

By the looks of the circulation list of this press release from national mental health media initiative Mindframe, the organisation is really keen that the ABC gets the memo…


Screen Shotmindframe screenshot Read more »

Farewell to the aliens

Dr Mumbo breathed a sigh of relief over the weekend after hearing the aliens have finally been ditched.

So imagine his disappointment when it became apparent it wasn’t Budget Direct’s divisive aliens who have been killed off, but a family of extraterrestrials who have been fronting a campaign for UK retailer Argos.

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Get your war supplies

With Australia on the brink of air strikes, and possibly another war, what better time to get your World War II military surplus?

SMH WWII military surplus ad placement Read more »

Double jeopardy

Dr Mumbo is no lawyer but it’s fair to say a young Victorian man might well be about to get a very good university education courtesy of Fairfax Media.

And of course, when you’re apologising for an error, the last thing you want to do is make the same mistake again.

Fairfax Read more »

Warning: In-flight conditions may be dry… and wet

news air hostiesDr Mumbo suspects that the author of this piece of investigative journalism for News.com.au on how air hostesses “look so good after flying” may misunderstand what the word “humid” means…

Source: news.com.au

Source: news.com.au

Given that the unbylined piece featured interviews with “two flight pilots and a pilot” it’s amazing that the deep research let this one slip through…

Guys, it’s not a sex tape

There was an awkward moment this afternoon when Buzzfeed called Junkee out for a clickbait tweet…

buzzfeed and Junkee on Twitter Read more »

110 per cent democratic

It has proved to be possibly the biggest ever democratic event in history for the Scottish independence referendum, according to CNN, with 110 per cent of the population casting their vote.scotland

Publishing house finds novel way to turn bad news into positive PR

PanteraIt’s not often you can find positives when you’re the victim of crime, so Dr Mumbo tips his hat to a small publishing house for giving it a crack.

Pantera Press spied the opportunity for a spot of imaginative PR after a break in at its Sydney office. Rather than wallowing in their misfortune, the firm built a team of crime-busting detectives to solve the dastardly deed – all based on the fictional characters from the books it publishes.

“When we came into the office we wished we had Pantera Press’ best criminal minds onto the case,” founder and chief executive Alison Green said in a press release. “Ed Dyson from Melanie Casey’s Cass Lehman Crime Series would of course be leading the team, but we’d want the charming Rowland Sinclair from Sulari Gentill’s 1930s Rowland Sinclair Mysteries to help us do some amateur detective work behind the scenes.

Read more »

The Chaser: A pre-emptive apology

Ordinarily, Dr Mumbo wouldn’t have been at all surprised at receiving a press release from the ABC apologising for The Chaser. However the team’s new show, The Chaser’s Media Circus, doesn’t start broadcasting until next month.

But no harm in getting the apology in early, Dr Mumbo reckons.


ABC TV has today issued a pre-emptive apology for the whole series of the Chaser team’s new show, The Chaser’s Media Circus, which starts on ABC on Wednesday 15 October at 8.30pm and continues for 8 weeks.

Read more »

Carrie on Roving?

rove and carrie bickmoreA curious moment occurred at the very start of last night’s The Project which made Dr Mumbo wonder if host Carrie Bickmore’s contract is up for negotiation at the moment.

Just as the title credits ended Rove McManus (of course the owner of Roving Enterprises, which produces the show) welcomed back co-host Pete Helliar from his break, to which Bickmore, said “do I not get a welcome back?”

Getting all defensive Rove quipped “Of course you do. You’re the hardest working member of this team, we couldn’t do this show without you,” before turning to the camera and adding “Are you listening Channel Ten? We’re just a bunch of monkeys, but this one, jeez.”

Read more »

Meet the passive-agressive, letter-writing billboard

This BillboardDr Mumbo doesn’t get that many letters in this digital age, but recently he’s been receiving some pretty strange correspondence, from a billboard.

He’s had not one but two letters from “This Billboard”. The first letter was flattering, “I’m just writing to say I’m a big fan of your work” before hitting home with a request – it’s the usual child-asking-dad for a favour strategy.

It continued “I was wondering if you could help me out. See I’m not as popular as I could be. I want more people to take an interest in what I do, and I’m looking for someone to help me get the word out. I’ve got no followers, zero, none. Last week I googled myself, I got to the 12,421st page before I gave up.” Read more »

Nothing is possible

Dr Mumbo suspects that this photo of the new Australian ECD of Saatchi & Saatchi Indonesia, Alex Tagaroulias, could have been slightly better art directed.

Screen Shot 2014-09-17 at 8.19.31 AM

Sky News brings the thunder

Who says the rolling 24-hour news channels occasionally struggle for big yarns?

Sky news headache alert Read more »

The Bachelor auditions: Scuttlebutt from the sequin Hunger Games

Dr Mumbo overheard an intriguing conversation in a hairdressers in Sydney’s inner west over the weekend.

Relaxing in the chair with a glass of wine while she had her hair coloured was a young woman who claimed to have auditioned for the current season of Ten’s reality dating show The Bachelor. And while she didn’t make it to the 30 who fought it out on the show, she had intriguing tales to tell of the process.

Will actress, sorry 'accounting student', Jessica win the sequin Hunger Games?

Will actress, sorry ‘accounting student’, Jessica win the sequin Hunger Games?

Viewers are told contestant Jessica – one of the favourites to win – is an accounting student. According to the auditionee, Jessica is actually an actress by vocation.

A spokesman for Ten tells Dr Mumbo: “Jessica completed an acting course while in the US in 2010. She is now an Accounting Student. She took a break for The Bachelor and will resume studies at the start of next semester. She is currently working as a Business Development Manager for a post-surgical nursing firm.” Read more »

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