The ads must go on

So the power was out today at one of Sydney Airport’s domestic terminals, wiping out luggage belts, security screenings and aerobridges.

But luckily not the ads.

Hat-tip: Ten's Melinda Nucifora

Hat-tip: Ten’s Melinda Nucifora

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Great minds (and Clive Palmer)

Dr Mumbo was struck by something of a familiar feel to the Sydney newsstands this morning regharding Clive Palmer’s hosting of Al Gore….

shock and gore

Good old Clive Palmer.

Truth in advertising

So here’s a delicious ad placement…

Sydney Opera House yesterday announced the programme for the Festival Of Dangerous Ideas.

It turns out that after a social media backlash, one idea – covering the topic of honour killings – was indeed too dangerous and has now been dropped.

But the ad for the festival is running next to the story on the SMH. Read more »

Passing the live test

Live on air, it’s sometimes easy to let a throwaway comment pass by.

So Dr Mumbo congratulates Brisbane radio station 4BC’s Patrick Condren for his deft handling of a testing live moment when a hospital boss let slip that he was sharing crucial test results with listeners before the baby’s family.

Who won the advertising World Cup?

Cannes LionsAnother Cannes Lions, another war of words between Omnicom and WPP over who’s the most creative holding company.

About two hours after the final winners had been announced, a press release from WPP came out claiming that the owner of Ogilvy, JWT and GroupM had “lifted the World Cup of advertising for the fourth time in a row”.

And then a few hours, who’d have guessed it, a press release from Omnicom materialises claiming that “Omnicom Agencies Take Top Honors at Cannes Festival”.

The press release from WPP: Read more »

Robin Thicke, the Kofi Annan of media buying

Media agency land can be pretty hostile and bitchy, and understandably at times with billions of dollars at stake.

So Twitter took it upon itself in Cannes to try and unify the heads of the biggest holding companies, including the recently broken up John Wren and Maurice Levy, and the ever present WPP boss Sir Martin Sorrell.

And who should Twitter choose to be the Kofi Annan of the ad world? That would be US singer Robin Thicke. Yep.

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Short shrift from Sorrell

The Cannes Lions is often described as a parody of the advertising industry, and UK-based comedy outfit Don’t Panic has decided to make a series of spoof films from around the festival.

Follow Nimrod Kamer as he looks for inspiration for his new agency, from Sir Martin Sorrell, Kanye West and Courtney Love. Of course. Read more »

Does Y&R’s global boss shave his legs?

Y&R’s Asia president Matthew Godfrey tweeted the big question that was on everyone’s lips at the Cannes Lions today.

Does his boss, global CEO David Sable, shave his legs? Read more »

VB – finally V for Victory

It took eight years but finally Victoria Bitter, sponsor of the NSW Blues, has been able to use its Victory Bitter pun and publish a tactical ad celebrating the victory of NSW in NRL’s State of Origin.

In a full page ad in today’s Daily Telegraph, the brand celebrates a “job done”, with the brand even changing the colour of its label to blue to honour the NSW VB Blues’ win.

State of Origin Victoria Bitter

A Video Full of Hacks

While Coldplay’s video shoot in Sydney’s Newtown certainly generated some media coverage, Dr Mumbo is starting to wonder how many of the 250 volunteers were actually journos pretending to be fans.

The Daily Telegraph dedicates a page to Eliza Barr’s story of being in the video for A Sky Full of Stars, complete with picture of her hovering (kind of) close to lead singer Chris Martin: Read more »

Wakey wakey eggs and bakey

If you’re going to be on a jury at Cannes it appears the Mobile jury is the one to be on.

You see the only way you can really get under the skin of the apps, gadgets and widgets is to test them out, so according to jury president Jaime Robinson there was a lot of “jumping, running, skipping and playing tennis” going on in the jury room.

They also unearthed a couple of interesting campaigns, such as one in Brazil to break the taboo of men buying lingerie for their partners, which saw a model stripped of a piece of clothing every time it was added to the basket online.

But Dr Mumbo’s favourite was one called Wake up and Smell the Bacon. Read more »

Courier Mail takes readers down memory lane

The poor old AFR took a helluva kicking with its “world is fukt” headline misfortune last month.

Today’s turn to demonstrate the permanence of print is the Courier Mail in Brisbane which published several pages of yesterday’s edition in today’s paper, as tweeted by The ABC’s Mark Willacy:

One tipster tells Dr Mumbo 36 of the 64 pages of then paper were yesterdays and that 13,000 copies escaped into the wild. At the time of posting Dr Mumbo hasn’t been able to confirm that with News Corp.

In the meantime, the Courier Mail tells its readers: “A small number of corrupted copies circulated today contain pages from yesterday’s edition. The issue impacts a number of news and business pages including stocks and the law list.”

Should have been Spiked

Yesterday Dr Mumbo reported how Adam Ferrier felt he may have won the award for the most unslick performance at Cannes despite delivering an excellent presentation at the festival.

But, whatever happens Dr Mumbo now knows he will not win the award for the very worst performance there.

That accolade goes to Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, the agency which presumably spent a lot of money getting visionary director Spike Jonze to speak.

Screen Shot 2014-06-17 at 8.30.17 AMUnfortunately Gaston may be a world class creative, but he is not a world class interviewer, as was evidenced by the Twitter feed during the session called Meet the Disruptors.

It may not have helped either that old Spike is such a disruptor, he disrupts himself in the middle of sentences to go off on random tangents, very rarely coming to a conclusion.

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The Perils of covering Cannes for print

Davidson in Cannes yesterday

Davidson in the Cannes press room

It would seem there has been something of a communications breakdown between The Australian’s man in Cannes, Darren Davidson, and the subs desk at the far end.

While journos are given access to the winners lists in the morning they are embargoed from publishing them until the gongs have been handed out in the evening in Cannes, which is about 5.30am in Australia.

However, needing to file for a newspaper means Dazza sent the copy over early for the Creative Effectiveness, and someone at the other end ignored the embargo and slapped it up at midnight, when all the content from the day’s paper goes live.

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The best of French creativity

Dr Mumbo was unfortunate enough to be laid low with a bug on his first night of Cannes, compelling him to watch the World Cup matches in French on TV1.

So, to get through he thought he would share some of the best from the ads he spotted in what seemed like interminable ad breaks,


This ad couldn’t be any more French without having Voulez Vous Couche Avec Moi as a soundtrack, with a nice twist at the end.

This betting site got in Marcel Desailly and hired some expensive stuff to pruik betting – Yeah!


Skoda i ignoring the World Cup and focussing on its Tour de France sponsorship:

They really shouldn’t let cyclists on the forecourt.


Claudia Schiffer, yes THE Claudia Schiffer, does ads for Opel (think Holden):


Dr Mumbo has no idea what’s going on here, but the chihuahua has some personality.

The Advertising Effect

the advertising effect poster adam ferrierAnyone who saw Adam Ferrier speak at Mumbrella360 will be aware he has a book out. Anyone who saw him speak in Cannes today is also now aware of this fact.

Taking the opportunity to speak to a packed house at the Palais de Festivals Ferrier used his new tome, The Advertising Effect, to great effect, using it as an example of how to sell a product, whilst shifting  few copies as incentives himself.

Dr Mumbo suspects he might have also been aware of some guerilla flyposting of these posters about the book outside the press room.  Read more »

‘I’m here to rescue my ratings’

David HasselhoffDelegates at Cannes who managed to make it into the unsociably early (10am) first session of the festival were treated to a little insight into the weird and wonderful world of the inimitable David Hasselhoff.

And what a world it is.

Entering the Grand Audi through the audience equipped with a trademark lifesavers’ float and singing the theme from Baywatch, The Hoff set the tone for the proceedings.

His first words at the session on relevance were “I’m here to rescue my ratings”.

Awkwardly durng the session it also emerged that Bono, the soon to be awarded inaugural Cannes LionHeart for using his influence to help AIDS charity RED, had the “lowest relevance and intensity” of any celeb in the survey by agency Golin.  Read more »

Clickhole: ‘the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the internet’

Screen Shot 2014-06-13 at 1.56.14 PMDr Mumbo has found a new, favourite way of wasting time online… It’s called Clickhole and its The Onion’s new site satirising click bait style websites such as Buzzfeed.

Some of Dr Mumbo’s favourite stories include the exclusive A Look Inside The 2014 World Cup Soccer Ball, the quiz If I Ordered Fries, Would You Have Any? and the video post This Video Seems Silly, But It Makes A Good Point.

As Mashable reports the new viral parody site “skewers digital media in much the same way it lampoons traditional print media.”

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