Interesting how two different journos can report the same story so differently, isn’t it?
Here’s how The Australian’s own journo approaches the climate change issue… Read more »
No trick was, it seems, too low for cyclist Lance Armstrong.
Presumably the rugs in question were magic carpets. Read more »
They seem to do their trade press PR differently in the US.
Somewhat mistakenly given our rather more antipodean focus, Mumbrella was emailed the following press release by a US-based agency. Read more »
Michael ‘Wippa’ Wipfli is not a man who loses weight easily, as regular listeners to Nova’s Fitzy & Wippa will be aware. Read more »
Range Rover must be delighted with this piece of high impact advertising on smh.com.au…
It’s tough creating compelling New Year’s Eve TV.
Fair to say that US station KDOC pulled it off, even if it was for the worst reasons possible…
The hoax press release which saw the share price of Whitehaven Coal drop is certainly enlivening today’s financial pages.
As Fairfax Media’s BRW puts it: “a number of news outlets fell for a fake press release purporting to announce ANZ’s withdrawal of support”.
..and Dr Mumbo can think of no better way to face planetary destruction or zombie attack than equipped with cut-price electronics.
Stunt-obsessed online retailer Kogan is promoting a sale to mark the ’end of the world’, which the Mayans predicted is to come on December 21.
Among the items they suggest would help us survive the apocalypse are: a Swiss Army Knife USB Flash Drive, a digital radio, telescope and remote control spy helicopter. Read more »
It appears that a promotion by Melbourne hotel chain Art Series – which allows guests to stay as long as they want, until a new guest checks in – has found an admirer in Thailand.
A matter of hours after Art Series Hotels launched its Overstay Checkout promo on Sunday, Khao Sok Paradise Resort in Southern Thailand launched a spookily similar promo called… Overstay Checkout. Read more »
There were so many, it’s hard to choose.
But happily, Kiwi site Dan News has knitted them all together in one reel.
It’s beginning to feel a lot like Christmas to Dr Mumbo.
He savours the season above all for the influx of novelty Christmas cards, gifts and branded emails. But more than this, he enjoys the different approaches to the festive spirit Adland offers.
…an invitation to eat my own face. Read more »
Along with the lack of ads, Dr Mumbo noticed something else curious about 2Day FM over the last 24 hours or so.
While its news bulletins eventually carried the story of the nurse in the UK who apparently took her life over the prank phone call, the casual listener would have no idea – unless they’d seen it elsewhere – that they were listening to the very network involved.
In all the bulletins Dr Mumbo has heard thus far, the station has referred only to its owner Southern Cross Austereo and “the network”.
Dr Mumbo suspects that most listeners will have worked it out for themselves anyway. And he rather fears it’s too late for this type of PR management anyhow.
Regular readers may recall that New Idea achieved a scoop over the Royal conception, based on the stopped-clock-is-right-twice-a-day school of journalism.
So Dr Mumbo salutes the magazine for its un-ironic press release issued today: Read more »
Dr Mumbo has no idea how Triple J persuaded the PM to confirm their doom-laden predictions, but he’s delighted they did.
It’s also nice to see the PM feels the same about being on Q&A as Dr Mumbo does about watching it. Read more »
Poor old Mike Christian faced deletion from Wikipedia for not being notable.
One prank phone call to the Palace later, and that’s rectified, Dr Mumbo suspects…
So, the Christmas season has finally arrived.
As has the time for questionably lip synched staff videos. Read more »
The Pacific Magazines title correctly made the call on November 26 with the exclusive prediction “They’re planning to make the announcement in December.”
The fact that the magazine made the same prediction on September 24, June 11, June 25, April 16 and January 2 this year; and October 17 and August 22 last year is neither here nor there. Read more »