Avid viewers of breakfast TV (and who isn’t) will have noticed Channel Seven’s Sunrise has been broadcasting live from the US all this week as part of a roadtrip, taking in some of the iconic cities there.
In the spirit of originality, and not to be outdone, Channel Nine is also taking its breakfast show Today on the road next week. To the US.
Fortunately the two itineraries are completely different. Read more »
Dr Mumbo has always known comic sans was a font type that divided people but today’s decision by the SMH to put it on the front page has truly sparked a war of words on Twitter.
The controversial decision was first noted by readers, with one even asking this important question:
The relationships between PRs and journos can often be a little fraught, so in the spirit of peace and friendship one Sydney-based agency has come up with its own awards, The Stormys.
Last week the 13 winners in categories including ‘Most approachable TV producer’, ‘journalist that best featured our client’, ‘best blogger’ and ‘journalist we’d most love to employ as a PR’ received the surprise trophy in the post.
And the initiative seems to have caught on, with Wordstorm PR pledging to collaborate with other agencies next year to reward their best contacts.
The winners: Read more »
Apparently Tuesday was international day of the dog, and to celebrate The Gunn Report put together a collection of the 26 best dog-related ads of our time.
However, they appear to have missed out the one dog ad which has had many people in the creative community talking recently in Australia, Saatchi & Saatchi’s Cannes winning air conditioner series.
Already visited the three best shopping cities in the world and looking for where to go next? Malaysia is the place for you:
Dr Mumbo’s Asian counterpart has been touring India for the past few days, and came across this rather interesting ad for the strangely named Poison Clinic, which offers skin lightening, hair removal and hair regrowth all based on “Australian Technology treatment”.
Hats off to the marketers at Froosh juices for having the stones to put this slogan on their bottles:
It seems the ABC budget cuts have even hit the Media Watch promos now.
The 30 finalists for this year’s Cleo Bachelor of the Year are an eclectic bunch, with Home and Away, Wonderland and Neighbours actors up against AFL stars, A-League Players, world explorers, and a plumber.
However, the most bizarre pairing to make the final cut could well be Dom and Adrian, the Bondi Hipsters, who are obviously not content with just spruiking Old Spice.
Initially Dr Mumbo thought the clearly joke answers the pair gave to the questions would put off the voters. Then he read some of the other apparently serious profiles, and realised they might actually not be seen as a parody by some of those voting.
Has Fairfax’s CEO Greg Hywood created his own luxury version of a hybrid car?
Dr Mumbo was left wondering after reading a piece in The Australian’s media diary section this morning that he “has splashed out on a $140,000 Ferrari Maserati”
Could the newspaper boss really have splurged on his own hybrid creation combining the best elements of the two separate luxury car brands Maserati and Ferrari? Both Italian supercar giants are owned by Fiat, so did he also throw elements of the Panda in there to boot?
Most of the crowd thought Zemiro killed, in terms of comedy, with a special highlight being when News Corp’s boss Julian Clarke was being grilled by the SBS TV host.
“Nothing from you Julian?”, asked Zemiro, to which he replied no. “That’s not what this (the run sheet) says but ok…”
She then decided it would be a good time for an impromptu quiz with the 74-year-old News Corp boss, asking him: “what was the last concert you went to?”
“I’d be delighted to know, because it must have been a long time ago…”, she said, to the CEO who came out of retirement to take the role 12 months ago. Read more »
Dr Mumbo’s been looking for new digs, and was sorely tempted by this ad on Gumtree until he read the requirements more closely. He was especially disturbed by the need for “lots of people in their life they won’t miss if they disappear” and the ban on cooking with garlic…
The housemate wanted post on Gumtree is part of a campaign for New Zealand vampire film What We Do In The Shadows, starring Flight of the Conchord’s Jemaine Clement, which tells the story of three vampires “who are just trying to get by in modern society”.
Ahead of the film’s premiere in Australia on September 4 it now looks like the New Zealand vampire trio have moved to Melbourne’s Brunswick and are in need of a housemate.
The Gumtree ad describes the group as “a group of four easy-going males looking for someone cool and groovy to invite into our house who is also villing to teach us a little bit about modern society, fashion and ze internet”. Read more »
Dr Mumbo was delighted to hear at this morning’s Future Forum that Newspaper Works CEO Mark Hollands firmly backs the concept of freedom of speech and the importance of a vibrant and questioning press for the functioning of our democracy.
It’s just a shame Mark didn’t pass the memo onto Network Ten’s Russel Howcroft who was moderating a panel session with the four top CEOs of the newspaper industry from Fairfax, News Corp, Seven West Media and APN.
And so for the second year in a row, instead of the normal format of taking questions from the floor, Russel vetted the questions asking people to text him what they wanted to ask. He also made a proviso “rule” about which questions he would take telling the crowd that it would be based on his “optimism bias”.
So, instead of being able to probe the four men on issues like the viability of EMMA, the recent Mike Carlton incident and fallout, the further decline of print circulations and revenues, or the future of the Press Council which has recently come under attack from at least one member of the panel the questions were generally of a softer nature…
Aussie, the shampoo brand originating from the lucky country but now manufactured by Proctor & Gamble to sell in the UK and US, is launching in Hong Kong.
So to celebrate they got into the spirit of the incredibly whacky local advertising market with this gem of a pre-roll ad.
It strikes Dr Mumbo that the first and third stories in this screenshot from news.com.au this morning are uncomfortably close together.
On Friday Dr Mumbo stumbled across SBS2 news show The Feed’s trailer for The Real Newsreaders of Sydney, a ‘fly-on-the-wall documentary’ looking t the complex relationships between Seven’s Natalie Barr, Ten’s Sandra Sully and SBS’ “lunatic” newsreader Lee Lin Chin.
Episode one, which went to air last night, is set in Lee Lin’s “boozer” after she discovered “booze is much cheaper in bulk”. “As if Lee Lin needed another excuse to drink, her ratings are enough,” says Sully.
Someone should have told East Hills mall user generated content is so 2013.
Sandra Sully is a party girl, Natalie Barr is “here for a good time, not a long time” and Lee Lin Chin has “never killed a man before, but I know I’m capable”.
Dr Mumbo has no idea exactly what this 40-second teaser video for SBS2’s The Feed is driving at, but he’s going out on a limb and saying Monday at 7.30pm will be a must-watch.