Pedestrian’s Lindt chocolate bunny siege pic isn’t what it looks like; Social media guru Papworth’s oafish tweet; Uber cashes in

An early contender for least classy coverage of the Lindt Store siege goes to Pedestrian Daily with this image, apparently showing a chocolate Lindt bunny sitting on a police barrier.

lindt bunny pedestrian

A quick reverse image shows that the picture was taken by Getty Images in Germany in March last year. It actually shows a bunny on a blue and white beach basket. Read more »

Netflix shows off its features

Questions remain on whether House of Cards will show on Netflix Australia

The crowning glory of Netflix’s media briefings this week was a 4K stream of an episode of House of Cards, with the streaming service keen to show off its ultra high definition credentials to differentiate it from its competitors.

And of course execs were also keen to play down the perennial grumbles from Aussies that the internet here is just too slow still to support such high quality streaming.

Unfortunately, despite being in the heart of Sydney, the strain on the network meant instead of the crystal clear picture, Netflix showed off its “adaptive streaming” capabilities which saw it buffered down to HD quality. Read more »

NT News book outsells Sam Armytage

What a croc coverDr Mumbo has finally discovered what he wants for Christmas. Regular readers will know his long held admiration for the inventiveness and wit which goes into many truly great front pages at the Northern Territory News.

So he was delighted to discover the paper has collected all of the best splashes up into a book, pithily titles What a Croc!.

And in case you’re wondering whether there is an appetite for a collection of yesterday’s news with the literati, the answer is an astounding yes with the first 20,000 copies selling out in a week, putting it in the best seller charts, outselling even Sunrise presenter Samantha Armytage’s new book.

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Ad guys, the real heroes

If you think award entry videos are getting a little over the top and overproduced, just wait until you see the latest call for entries for the ANDY Awards.

They centre on three people in some of the most high-pressured jobs in the world, a fire fighter, bomb disposal expert and surgeon, talking about not being able to handle the pressure.

But it’s not the pressure of their own jobs that’s getting to them, rather, life inside an ad agency.

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SMH – finally there are no words to interrupt the ads

Dr Mumbo does like the current commercially-friendly look of the Sydney Morning Herald’s home page.

He’s always felt that the editorial just gets in the way of the ads…

smh screen shotGiven that at the time of posting the site has been like this for 20 minutes, Dr Mumbo can’t help but wonder whether he needs to finally invest in a paid sub. Read more »

Irony corner, Walkley edition

Dr Mumbo can add nothing to this delicious piece of headline journalism…


After all, the only thing that could make it any worse would be if they spelled their own editor’s name wrong in the headline too. Oh…

Sephora takes the ‘o’ out of count

Whilst cosmetics store Sephora was looking to make a bit of a splash on social media for the opening of its new store in Sydney tomorrow, it probably wasn’t banking on a botched hashtag to get the job done.

Earlier this week the brand launched the #countdowntobeauty hashtag on its Facebook page. Unfortunately someone forgot to spell check it, and missed out the all important ‘o’ in count. Yep.

Sephora Read more »

Teasing the Terminator

It’s bad enough movie studios tease us with trailers for amazing looking films a year before we’ll ever get to see them.

But now Paramount Pictures have taken the teasing one step further, releasing a teaser for the world premiere of the trailer for the film, which isn’t slated to come out until June.

Read more »

Channel Seven gives Nine a media blackout

Readers with good memories may remember how radio station 2UE blurred rival 2GB’s logo out of a picture on its website.

Well, it seems Channel Seven has taken a leaf out of Fairfax Radio’s books and done the same thing to its major rival, Channel Nine.

The media blackout happened in Melbourne during the rival network’s coverage of the Victorian Elections, when Nine’s reporter Seb Costello squeezed in front of his Seven rival to get a chat with victorious candidate and new Premier Daniel Andrews’ dad.

Now you see it: The Nine logo is clearly visible on its own coverage

Now you see it: The Nine logo is clearly visible on its own coverage

The Nine logo has mysteriously disappeared from the Channel Seven coverage

Now you don’t: The Nine logo has mysteriously disappeared on the Channel Seven coverage

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Australian Sex Party’s cheeky message

Somewhat disappointingly, the Australian Sex Party did not take political control of the state in Saturday’s Victorian election.

And that was despite this last-minute campaign video showing the unusual way the party planned to support the Victorian arts scene (or should that be arse scene)?

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The friendly face of journalism?

Meet Journo Jack. He’s on a mission to meet everyone in Sydney, all six million of them.

This rubber faced mascot is the latest attempt at raising the profile of local newspapers by News Corp’s NewsLocal, and if you’re in Sydney you can expect to see his slightly maniacal grin on a street near you soon.

journo jack screen shot Read more »

PR community get musical for PRIA’s 65th birthday

The Public Relations Institute of Australia (PRIA) turned 65 this year and Dr Mumbo, ever the fan of musicals, was pleased to see them celebrate the occasion with song.

It was yesterday’s launch of the PRIA national conference which saw professional MC Darren Isenberg take on a reworked version of The Beatles’ When I’m 64 in front of hundreds of public relations professionals.

You can hear the whole ditty here: Read more »

ASIO chasing The Chaser?

It was one of the stunts of 2007 when the Chaser boys made international headlines by getting some of the tightest security checkpoints on earth to get to the front door of then US President George W. Bush’s hotel.

While there was no repeat at the G20 in Brisbane Dr Mumbo was intrigued to hear the Queensland Police Service (QPS) asked about it at yesterday’s PRIA national conference.

When Matthew Rigby, executive editor of the QPS, was asked how they avoided a repeat he told the audience: “In terms of our friends The Chasers… I think there were two factors and (fellow panellist) Greg Swan (from Brisbane City Council) touched on this earlier — our Commonwealth colleagues from ASIO that don’t have surnames.”

He went on to tell the room: “There’s a really broad intelligence world that exists, and not that we can go into detail about that, but agencies collaborate across the world and across Australia in that space.” Read more »

Tony Abbott and the Wishing Tree

It’s fair to say Prime Minister Tony Abbott’s photo opportunity at Kmart’s Wishing Tree this morning was somewhat unfortunately timed, coming as ABC staff were being told of the 400 job cuts to come.

More unfortunate was the decision of his media team to put a picture of Tony grinning and holding a present on Twitter.

Tony Abbott wishing tree Read more »

ABC: Thanks for the memories, make em laugh

The ABC has launched a full-scale media management operation this morning as it announces up to 400 job cuts and numerous other changes.

Part of this was a website which was supposed to give more details about the cuts to journalists. Unfortunately it had not been sent live when Dr Mumbo clicked on it.

Instead he got a ‘Page not found’ and a list of recent posts. Titles that caught the eye included ‘Make ’em laugh’,’Telling Tales’, ‘The man who saw too much’, and ‘ABC goes Mental As’.ABC media page recent poasts Read more »

Hadley’s billions

Dr Mumbo was pleased to see ABC managing director Mark Scott tweet that his budget problems had been solved this morning.

Although to be honest he was a little surprised to see that it was 2GB radio shock jock Ray Hadley who had solved the problem of how to fund the $308m in cuts, over five years, being imposed by the government.

The ABC head honcho tweeted:
Screen Shot 2014-11-21 at 9.03.19 am

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Ad Nauseam – an instructional guide on how to go viral

For those adland guys out there still seeking the answer on how to go viral, Dr Mumbo has found a movie that should provide all the answers, and according to the teasers ahead of the film’s launch on iTunes tomorrow, it’s all about humiliation.

That’s right in order to go viral you need to be ready to humiliate yourself like this guy does.


The film – the first from writer/director Nikos Andronicos, himself a media/advertising veteran – features a number of well-known comedians including Bondi Hipster Nick Boshier and A Rational Fear’s Dan Ilic. Read more »

Vodafone’s network fail

Screen Shot 2014-11-19 at 1.12.19 PMVodafone, Dr Mumbo is led to believe, is back on track after what can only be described as a torrid period, and its communications vastly improved.

Marketing hacks may have a different view.

The resignation of the telco’s CMO Kim Clarke last month was widely reported by the media, and Vodafone no doubt fielded numerous questions about a replacement, not least from this publication.

Read more »

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