Mondays have always confused Dr Mumbo.
So he often looks to the national business press to help him through.
Take for instance, the tricky question of which network will win the ratings year.
He turns to this morning’s Australian Financial Review and The Australian for advice.
From Paul McIntyre in The Fin: “Nine Network is predicted to beat rival Seven ‘by a whisker’ and finish in No.1 position this year after a strong showing in the ratings.”
And from Nick Leys in The Oz: “The Seven Network has won the first half of the ratings year on total audience share and is confident its slate of programs for the second half of 2013 will see it win a seventh consecutive year.”
That was $5.30 well spent.
It’s quite hard to commit an error so disastrous that your television station’s news credibility may never fully recover.
Which makes this broadcast purporting to name the pilots of the crashed Asiana Airlines plane, by KTVU Channel 2 in the US, something of an achievement.
The key to good tabloid journalism is to have a thick skin, and to always react constructively to criticism.
Here’s a great example, involving a member of the public and The Telegraph’s Amy Harris whose byline appears today on a story about naked selfies of NRL player George Burgess:
On 12/07/2013, at 10:38 AM, “Matt Hancock” wrote:
Amy, Read more »
Most newsrooms have two types of editors.
Those who can bluff their way in typography with designers and those who can’t.
The same goes in ad agencies with art directors.
Happily, now we all can – and it will only take five minutes to get up to speed.
Not many people – well, just 353,000 of them to be exact – would have made Seven’s The Mole their pick of the night yesterday.
Two years ago this week, Fairfax Media’s autoplay videos hit something of a new low when they delivered to site users footage of a man falling to his death.
So how have they celebrated this anniversary? With a new autoplay snuff movie. This time of an Egyptian photoagrapher being shot dead by a soldier.
Clearly the publisher knows the images could be distressing – it carries a three second warning before starting to roll the video anyway.
Still, that content isn’t going to monetise itself.
Dr Mumbo has been impressed to see that at least one brand hasn’t given up on print advertising, with lucrative double page spreads for Apple appearing in the pages of Fairfax and (he thinks) News Corp newspapers over the last few days.
Indeed, Apple is the only brand Dr Mumbo can think of that’s recently been buying DPSs. Read more »
Dr Mumbo suspects that incoming BMF boss Dominic Stinton is going to turn out to be a car nut. He’s shipping his 16 year old Land Rover Discovery to Australia.
Stinton, currently at VCCP in the UK, tweeted Land Rover’s UK Twitter account to ask: “We’ve got clearance to ship our 97 discovery to Sydney. Are there modifications which will need to be made ? Thanks”.
While everybody is learning to love the Qantas bomb disposal robot, sorry – Mars explorer Curiosity, unfair people on the Internet have been Photoshopping the ad.
Which is mean.
Journalists these days have to do things their forebears perhaps didn’t. Like this:
The video “Dracula Dracula Dines In Food Court, Politely Asks to Bite Man’s Neck” features The Australian’s Trent Dalton. Read more »
The story of the surfers versus the Bondi whale is a golden news gift.
And the headline, as the Australian and the SMH demonstrate, writes itself. Here’s the SMH:
And here’s The Australian’s take: Read more »
When Seven’s Weekend Sunrise producer and social media boss Adam Boland having left the network earlier this year, Dr Mumbo can’t help but wonder if he took the password for the show’s Facebook page with him. Read more »
Dr Mumbo enjoys it when YouTube overlay ads provide a commentary on the content being shown.
Like this clip featuring Weekend Sunrise’s Andrew O’Keefe and whoever it is that’s standing in for Samantha Armytage.
It looks to Dr Mumbo like Today Tonight host Helen Kapalos not only has bad days at the same time as Julia Gillard, but gets PR advice from the same person too.
Days after Kapalos’ disastrous failure to fill two minutes of dead air on spill night, she started recording video blogs and uploading them to Facebook. Presumably so we can meet the Real Helen.
It all started off mildly enough, with Kapalos telling viewers she loved them…
However, he suspects that many of the social media users on the #nametheshow hashtag aren’t taking the competition in the spirit it was intended…
In particular he is betting the follow suggestions don’t get a run: Read more »
Welcome to irony corner.
Today marks the launch of the SMH’s paywall in Australia. And one keen reader has already used up their allotted free views for the month.
So they can’t read about the launch of the paywall. Because it’s behind the paywall. Read more »
Dr Mumbo, together with 296,000 other Australians, is a fan of the Facebook page “Drawing Dicks On The Herald Sun”.
Which is why he so pleased to see the Facebook page now has a promotional video featuring “Sir Jonathan Edward Guthmann” who is one of the Facebook page’s self described “artists”.