Dr Mumbo has a word of warning. Do not play this radio ad.
Seriously, do not play it.
It will worm its way into your consciousness in a most unpleasant way. There will be no more room in your brain for other melodies for days to come.
Don’t say you weren’t warned.
And they said the jingle was dead. In the future, if you want a painfully memorable mnemonic , then Abe’s Audio is the guilty party…
(For some curious reason, Dr Mumbo now has a compelling urge to go to Hydro Golf and Putt Putt.)
So you know how brands seem to think the only way to drive engagement on Facebook it to treat their followers like complete flipping idiots?
Dr Mumbo congratulates Woolworths Everyday Rewards for this clearly ironic posting just to demonstrate just how moronic the process is.
We live in a fast-paced, crazy, mixed up world.
A world in which no sooner has one crane caught fire and collapsed onto the roof of a building, mildly inconveniencing thousands of Sydney residents and workers (and fortunately injuring no one), than the internet gathers to mock… Read more »
To the Nine upfronts where Julia Morris was hosting, and suitably grateful for the rejuvinating effect of winning Celebrity Apprentice. She asked the audience: “Did any of you honestly think I was coming back into fashion? You go on a diet and the fucking world opens up for you.”
She also pointed to the network’s shift to a breakfast event – or as Morris put it, ” the still or sparkling party”.
But Morris got her biggest laugh revealing the build-up to her onscreen kiss with House Husbands co-star Gary Sweet. You did not have to be near his table at the front to see him squirm. Fortunately, she gave him a (very) good review.
Dr Mumbo is not one of those PC-gone-mad types who can’t take a joke. But he does wonder if Australia could, what with its somewhat dubious history, let the dust settle for, oh, five minutes or so before venturing once more into territory that seems to him to be clearly, unanimously unacceptable.
Territory like the use of blackface. Read more »
While the thought of a naked Craig Davis does not necessarily warm the cockles of Dr Mumbo’s heart, he’s glad to hear that a nude ocean swim masterminded by Nigel Marsh is proving popular with adland bigwigs.
There are many reasons why it can be better to do a phone interview, rather than rely on email. For one thing it can avoid awkward misunderstandings.
This is an extract from The Daily Tele’s interview with Mumbrella’s Robin Hicks. Read more »
B&T’s Twitter machine has invented a new agency that promises to light the way for Australian advertising…
So, with a viral hit come the inevitable parodies, copies and tributes on YouTube. Some good, some awful.
Here are a few of Dr Mumbo’s favourites… Read more »
Among those mourning the imminent death of Ten’s Breakfast are the team behind The Chaser.
Paul Henry was a comedy gift for The Hamster Wheel that comes along all too rarely. Read more »
Ping! An email arrives in Dr Mumbo’s inbox from Mamamia founder Mia Freedman:
Hey Tim and Nat – between you, can you please sort the hold music?
It’s that awful chimes again and it makes us look amateur hour!
This is urgent. Read more »
The metro whip is a strange piece of TVcraft which Ten’s The Project has brought to insane new levels.
But Dr Mumbo suspects that few understand the pressures it puts the presenters under. There’s only so much excitement you can jam into 12 seconds. Particularly when there’s nothing happening in Perth.
Poor, poor Sam Mac.
Correction of the day? The Sydney Morning Herald. Here’s hoping the readers got to it in time.
Dr Mumbo fears that this could be big.
At the very least, he can pretty much guarantee it’ll get a run on Sunrise.
The Kochie puppet isn’t too bad. But Dr Mumbo has a feeling that Fifi Box may feel a little shortchanged.
The video – Kochie From The Bock: The Sunrise Rap – comes courtesy of comedy duo Stuntbear. Read more »
Is Dr Mumbo reading too much into it that Ten’s Breakfast used New Order’s Blue Monday to come out of an ad break today? Read more »
It’s been less than a year, but the soon-to-depart Ten’s Breakfast still had some comedy moments.
Let’s celebrate them.
There was the time they had a drunk bloke on air: Read more »
From the department of seemed-like-a-good-idea-at-the-time: Getting Mark Nicholas to do a live read for VB during Nine’s cricket coverage: Read more »
Gerard Mansour must be pretty pleased with his bylined article on the ABC’s technology and games blog. It’s always an honour to get your work published by the nation’s public broadcaster.
Perhaps the piece is a tad generous to mention phone company Amaysim quite so high up in the piece, but Dr Mumbo is sure there’s nothing in that. Read more »