There are some things in Australia you just don’t mess up – and the sweepstake on the day of the Melbourne Cup is one of them.
Which is why there will probably be a stewards inquiry at Fairfax this morning as to how Max Presnell’s Melbourne Cup Sweep guide ended up being quite so lame.
Especially given it’s the one day of the year almost everyone takes an interest in the gee gees and publishers can expect a spike in sales.
While the form guide lists all the runners correctly, the tear-out part used in sweepstakes has two of the runners missing, two repeated and three with the wrong numbers. Read more »
News that Optus has nicked the English Premier League rights from Fox Sports made the front pages of pretty much every news website and channel in the country.
Except, that is, for any News Corp properties – the owners of Fox Sports. Read more »
Its online promo video features a bus-load of delighted commuters watching their phones, all of them in the dreaded vertical mode which reduces video to the size of postage stamp.
Most people we know flip their phone to the content-loving landscape mode, a prescription Seven might like to apply.
If Seven has any doubts about the evils of VVS – Vertical Video Syndrome – we suggest they watch this important public service announcement. Read more »
While Bachelor and Bachelorette winner Sam Frost is about to embark on a new radio career, Dr Mumbo is concerned that she’s allowing her professional profile as a marketer fall behind.
It looks to Dr Mumbo like she hasn’t touched her LinkedIn profile in months.
Unless, that is, she’s planning on continuing to pop in to Mornington Peninsula Gardens & Lifestyle Magazine after she comes off air on 2Day FM each day. After all, it’s always good to have something to fall back on.
Dr Mumbo admires journalist Claire Connelly’s willingness to get the facts straight in this response to The Age tweeting out her column today.
Dr Mumbo notices what was probably a first for Australian television today: Of the country’s four live breakfast TV shows, two were presented by all female duos.
On the ABC, regular host Virginia Trioli was joined by Kumi Taguchi who was standing in for Michael Rowland. Dr Mumbo understands that although it was the pair’s first time together, it is the third time News Breakfast has had an all female lineup.
Meanwhile, Sky News’s Laura Jaye and Nina Stevens fronted First Edition. Read more »
This Wednesday’s adland insider show Gruen set a tough task in The Pitch – educate the public on the multinational tax shifters who aren’t contributing a fair share to Australia’s coffers.
The winner at a gallop was this fantastically persuasive ad from Banjo Advertising.
Dr Mumbo has learned that the phrase “The writer travelled as a guest of…” at the end of a news article is rarely linked to great journalism.
Take today’s page two story in the print edition of Fairfax’s Sydney Morning Herald by Perry Williams.
Williams – who “travelled to Macau as a guest of Crown Resorts” – reports on a promotional film featuring Hollywood stars to promote the casino.
Oddly, Williams’ piece (which also appears online for sister title The AFR) bears quite the resemblance to an article by Jenna Clarke published in the SMH seven months previously, which Dr Mumbo assumes did not involve any flat bed travel. Read more »
Dr Mumbo has seen some pretty neat native advertising of late – and indeed the melding of ads and brand message can be informative and entertaining when done right.
But he was surprised to see this effort popping up on Sky News this week from the good folk at Kosec, starring the every reliable John Mangos.
When behavioural targeting meets a site with a lot of adslots, the casual user might conclude that Qantas is really, really proud of the price it charges for flights to Heathrow…
However, he fears that while his calls for the government to send a “high level delegation to the Open Government Partnership’s Global Summit” are very noble the government may struggle to take him up on the challenge.
You see the summit is in Mexico City, and starts tomorrow (October 27). Read more »
While Hamish McLennan may left Ten on an upwards trajectory, his exit certainly didn’t do his personal finances any harm.
Numbers released by Ten today reveal that McLennan received a total of more than $2.4m in termination benefits. On top of his normal salary and benefits, the 2015 financial year saw McLennan clock up a total of $8,040,923 – well up on the previous year’s package of $2.5m. Read more »
Dr Mumbo was intrigued to read the speculation in the Weekend AFR about the sudden resignation of NRL boss Dave Smith.
Was it because News Corp didn’t want to deal with him after he’d embarrassed the media company by signing a surprise agreement with Nine?
Perhaps, although NRL commissioners Graeme Samuel and John Grant would also have had a say in that deal.
Half way through the story, the AFR reveals that the duo “are known to not be big fans of News”.
But, then the thesaurus of large things came out. Read more »
When it comes to LinkedIn first impressions count.
Which is why he advises all PR professionals to go back and double check their accounts to make sure they are not listed as working in “pubic relations”. Read more »
Dr Mumbo thinks it might be time for the Daily Mail to step away from The Bachelorette now.
Last night the website posted another Bachelorette paparazzi story – obviously the ‘court of public opinion wasn’t strict enough with its sentence after Ten’s injunction against its spoiler story on Thursday.
This time it purported to show the losing ‘hunk’ Michael Turnbull seeking comfort with a “mysterious brunette” on Friday.
Only as News.com.au points out that woman is in fact their own lifestyle reporter Vanessa Brown, who was conducting a pre-arranged interview with Turnbull. If you look closely at the Mail’s papped pictures you can even see the notebook in hand. Read more »
A Rugby World Cup Final between Australia and New Zealand is still the stuff of dreams for fans of the code, but that was not going to stop Air New Zealand throwing down the challenge of a little wager with Qantas after the flying kangaroo tweeted its support for the Wallabies.
With tongue firmly in cheek the Kiwis wasted little time in responding:
Qantas updates customers to let them know that there’s no update, but that when there’s an update, they’ll update them
Dr Mumbo suspects that most Qantas Frequent Flyer members may not have seen yesterday’s news story that Woolworths is thinking of exiting the loyalty scheme.
In which case, the point of last night’s email to QF members must have seemed somewhat baffling. Read more »
The Australian’s technology writer David Swan, aptly named @Swan_legend, was keen to show off Twitter’s new poll functionality yesterday. However he inadvertently offered up a masterclass on how not to run one.
Which newspaper is better? was the question posed to his 1,491 followers with the choice being The Australian (naturally) and its arch rival the Australian Financial Review. You could say he was setting himself up for a fall.