Fairfax’s Melbourne Cup Sweepstake is fit for the knackers yard

There are some things in Australia you just don’t mess up – and the sweepstake on the day of the Melbourne Cup is one of them.

Which is why there will probably be a stewards inquiry at Fairfax this morning as to how Max Presnell’s Melbourne Cup Sweep guide ended up being quite so lame.

Especially given it’s the one day of the year almost everyone takes an interest in the gee gees and publishers can expect a spike in sales.

While the form guide lists all the runners correctly, the tear-out part used in sweepstakes has two of the runners missing, two repeated and three with the wrong numbers. Read more »

News Corp opts out of Optus EPL coverage

News that Optus has nicked the English Premier League rights from Fox Sports made the front pages of pretty much every news website and channel in the country.

Except, that is, for any News Corp properties – the owners of Fox Sports. Read more »

Seven’s Vertical Video Syndrome

Dr Mumbo fears Seven has been afflicted with Vertical Video Syndrome in launching its Plus7 streaming service.Screen Shot 2015-10-30 at 2.53.04 PM

Its online promo video features a bus-load of delighted commuters watching their phones, all of them in the dreaded vertical mode which reduces video to the size of postage stamp.

Most people we know flip their phone to the content-loving landscape mode, a prescription Seven might like to apply.

If Seven has any doubts about the evils of VVS – Vertical Video Syndrome – we suggest they watch this important public service announcement. Read more »

Sam’s journey from professional network to radio network

While Bachelor and Bachelorette winner Sam Frost is about to embark on a new radio career, Dr Mumbo is concerned that she’s allowing her professional profile as a marketer fall behind.

It looks to Dr Mumbo like she hasn’t touched her LinkedIn profile in months.

Unless, that is, she’s planning on continuing to pop in to Mornington Peninsula Gardens & Lifestyle Magazine after she comes off air on 2Day FM each day. After all, it’s always good to have something to fall back on.

sam frost linkedin Read more »

Correction of the day: The Age’s lesson on cows and clowns

Dr Mumbo admires journalist Claire Connelly’s willingness to get the facts straight in this response to The Age tweeting out her column today.

new clowns anus Read more »

Women host TV breakfast shows. Joint is not destroyed.

Dr Mumbo notices what was probably a first for Australian television today: Of the country’s four live breakfast TV shows, two were presented by all female duos.

kumi taguchi virginia trioliSky News and ABC News breakfast both moved away from the somewhat tired idea that audiences would run away screaming if there was no man on screen.

On the ABC, regular host Virginia Trioli was joined by Kumi Taguchi who was standing in for Michael Rowland. Dr Mumbo understands that although it was the pair’s first time together, it is the third time News Breakfast has had an all female lineup.

Meanwhile, Sky News’s Laura Jaye and Nina Stevens fronted First Edition. Read more »

Meet Australia’s multinational tax shifters

This Wednesday’s adland insider show Gruen set a tough task in The Pitch – educate the public on the multinational tax shifters who aren’t contributing a fair share to Australia’s coffers.

The winner at a gallop was this fantastically persuasive ad from Banjo Advertising.

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Flatbed journalism

Dr Mumbo has learned that the phrase “The writer travelled as a guest of…” at the end of a news article is rarely linked to great journalism.

Take today’s page two story in the print edition of Fairfax’s Sydney Morning Herald by Perry Williams.

smh packer macau

Williams – who “travelled to Macau as a guest of Crown Resorts” – reports on a promotional film featuring Hollywood stars to promote the casino.

Oddly, Williams’ piece (which also appears online for sister title The AFR) bears quite the resemblance to an article by Jenna Clarke published in the SMH seven months previously, which Dr Mumbo assumes did not involve any flat bed travel. Read more »

Why is it you’re so successful?

Dr Mumbo has seen some pretty neat native advertising of late – and indeed the melding of ads and brand message can be informative and entertaining when done right.

But he was surprised to see this effort popping up on Sky News this week from the good folk at Kosec, starring the every reliable John Mangos.

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Frequent flyer

When behavioural targeting meets a site with a lot of adslots, the casual user might conclude that Qantas is really, really proud of the price it charges for flights to Heathrow…

speedtest qantas

The Press Council’s Mexican standoff

David-Weisbrot-234x234-234x234Dr Mumbo has been a fan of the can-do campaigning attitude of new Australian Press Council chairman Professor David Weisbrot.

However, he fears that while his calls for the government to send a “high level delegation to the Open Government Partnership’s Global Summit” are very noble the government may struggle to take him up on the challenge.

You see the summit is in Mexico City, and starts tomorrow (October 27). Read more »

Hamish’s $8m goodbye from Ten

While Hamish McLennan may left Ten on an upwards trajectory, his exit certainly didn’t do his personal finances any harm.

McLennan: Exited Ten with $8m in 2015

McLennan: Exited Ten with $8m in 2015

Numbers released by Ten today reveal that McLennan received a total of more than $2.4m in termination benefits. On top of his normal salary and benefits, the 2015 financial year saw McLennan clock up a total of $8,040,923 – well up on the previous year’s package of $2.5m. Read more »

The AFR presents: Sizes of things that people aren’t. Part One – Fans of News Corp

Dave-Smith-468x229Dr Mumbo was intrigued to read the speculation in the Weekend AFR about the sudden resignation of NRL boss Dave Smith.

Was it because News Corp didn’t want to deal with him after he’d embarrassed the media company by signing a surprise agreement with Nine?

Perhaps, although NRL commissioners Graeme Samuel and John Grant would also have had a say in that deal.

Half way through the story, the AFR reveals that the duo “are known to not be big fans of News”.

NRL Grant Smith big fans News

But, then the thesaurus of large things came out. Read more »

One L away from a public relations professional

When it comes to LinkedIn first impressions count.

Which is why he advises all PR professionals to go back and double check their accounts to make sure they are not listed as working in “pubic relations”. Read more »

The Daily Mail’s latest Bachelorette re-write

Dr Mumbo thinks it might be time for the Daily Mail to step away from The Bachelorette now.

Last night the website posted another Bachelorette paparazzi story – obviously the ‘court of public opinion wasn’t strict enough with its sentence after Ten’s injunction against its spoiler story on Thursday.

This time it purported to show the losing ‘hunk’ Michael Turnbull seeking comfort with a “mysterious brunette” on Friday.

Only as News.com.au points out that woman is in fact their own lifestyle reporter Vanessa Brown, who was conducting a pre-arranged interview with Turnbull. If you look closely at the Mail’s papped pictures you can even see the notebook in hand.  Read more »

Australia v New Zealand: The battle of the airlines

A Rugby World Cup Final between Australia and New Zealand is still the stuff of dreams for fans of the code, but that was not going to stop Air New Zealand throwing down the challenge of a little wager with Qantas after the flying kangaroo tweeted its support for the Wallabies.

The Twitter battle of the Airline brands unfolded after Qantas sent a little social support to the Aussies ahead of their weekend clash against Argentina:Qantas tweet 1

With tongue firmly in cheek the Kiwis wasted little time in responding:

Screen Shot 2015-10-23 at 3.48.16 PM

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Qantas updates customers to let them know that there’s no update, but that when there’s an update, they’ll update them

Dr Mumbo suspects that most Qantas Frequent Flyer members may not have seen yesterday’s news story that Woolworths is thinking of exiting the loyalty scheme.

In which case, the point of last night’s email to QF members must have seemed somewhat baffling. Read more »

The Australian’s guide on how not to use the new Twitter Poll

The Australian’s technology writer David Swan, aptly named @Swan_legend, was keen to show off Twitter’s new poll functionality yesterday. However he inadvertently offered up a masterclass on how not to run one.

Which newspaper is better? was the question posed to his 1,491 followers with the choice being The Australian (naturally) and its arch rival the Australian Financial Review. You could say he was setting himself up for a fall.


Screen Shot 2015-10-23 at 10.18.42 AM Read more »

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