In the wake of the Daily Telegraph’s front page comparing Stephen Conroy to Stalin, Mao, Castro, Kim, Mugabe, and Ahmadinedjad, Dr Mumbo has been watching the reaction of social media quite intently.
One of his favourites so far has been a slightly modified poster tweeted by No Fibs Geek (@Geeksrulz) early this afternoon. Instead of comparing the minister to dictators it compares him to media moguls.
After seeing Stuntbear’s take on how it would feel on St Patrick’s Day, Dr Mumbo’s not so sure… Read more »
The title of “creative director” in PR agencies is not half as rare as it seemed a few weeks back.
After Kat Thomas taking on the ECD title at One Green Bean, and this week’s announcement of Stellar making a similar appointment, Dr Mumbo learns that Liquid Ideas founder Stuart Gregor quietly gave himself the creative director title some months back, but didn’t make a song and dance about it.
Which is very modest for a PR man.
The Tele has chosen to compare Australia’s communications minister Stephen Conroy with no less than the dictators: Stalin, Mao, Castro, Kim, Mugabe and, just for good measure, Ahmadinedjad.
Dr Mumbo is pleased that the Tele was careful not to fall foul of Godwin’s Law (the first side of an argument to compare the other to Hitler or Nazis automatically loses), after all using Hitler would have been too much.
But he does wonder where the idea came from… Read more »
You may be wrong.
M&C Saatchi has created an excellent soundboard suitable for any agency moment.
Actually designed to promote sound company Noise International’s agency ping pong tournament next month, the noiseboard website has 27 sound bites applicable to any situation for a creative type. Read more »
So this doesn’t look terribly good for Today Tonight… Read more »
What with the various shenanigans involving NRL, it’s no surprise that the Brisbane Broncos have been advertising for a manager of marketing and communications.
And by the looks of it, there were plenty of applicants.
The unsuccessful ones got the bad news yesterday with a not-very-personalised email: Read more »
So Old Spice has hired a new executive director of marketing.
He’s not like your typical marketing director.
For one thing, he seems to have a Cannes Lions on his desk.
Also, he’s a wolfdog.
In the Nineties, McDonald’s Australia brought us James Dean: Read more »
A question to Jennifer Hawkins from the Sun-Herald’s Kate Waterhouse: “Is it frustrating when people pry into your personal life?”
The very next question: “Can you reveal any details about the wedding?” Read more »
A splendid piece of ad placement for Fox Sports in The Sunday Telegraph…
Just ask Seven News Perth’s Blake Johnson. Read more »
How about when there’s a tense situation involving a gunman and your phone is being shown on Sky News? Read more »
Some curious, if imaginative, copywriting from GroupOn:
Which does make Dr Mumbo wonder: What the hell is a “half eaten kebab guy”?
And he’s three weeks behind on this video, shot by Renai LeMay of Delimiter, who gave the CEO of Adobe a hard time over the product being priced more highly in Australia than the US.
Rather than squirming and dodging the question, Dr Mumbo suggests Adobe may want to find an actual way of preparing an answer before the next press conference.
The 300,000th view approaches… Read more »
In any given week, which musical act is the biggest, lamest, most cringe-inducing commercial sellout is a tough battle. Mind you, it’s usually only a two-way battle between Status Quo for Coles and the Madden Brothers for either KFC or Vodafone
Despite some, almost unstoppable, competition from Status Quo this week, Dr Mumbo is happy to declare that we have a winner for sellout of the week.
It’s Joel Madden, for Vodafone. Read more »
While Dr Mumbo finds Cadbury’s bike-riding Easter Bunny ad, created by Saatchi & Saatchi Sydney, thoroughly charming, he wonders if you can spot the homage?
And Dr Mumbo was amused to see both TV networks last night claiming exclusive interviews with Jamie Jackson, the teenager whose arrest at Saturday’s Mardi Gras has become a international news story. Read more »