As with all major international campaigns it took just a few minutes for photoshopped versions of the Calvin Klein campaign featuring a shirtless Justin Bieber to start circulating online, as well as a new hashtag #bieberbulge.

Dr Mumbo was amused to see British comedian David Walliams, a judge on Britain’s Got Talent and the husband of model Lara Stone who also appeared in the campaign, tweet: “”Why has someone photoshopped @justinbieber’s head onto what is clearly my body?”.

Walliams then re-tweeted this:

David Walliams tweet Read more »

China Eastern gets lost in translation

Airline China Eastern appears to have used Google Translator to change the copy of its ad today on page 7 of the Australian Financial Review into English.

Screen Shot 2015-01-07 at 9.00.40 am


If the ‘Crispy touched screen’ doesn’t get you then surely the ‘Diversification choices of movies’ mentioned in the ad will have you flocking to their website. Read more »

Ice kills Grant Denyer

It appears that 90s rapper turned reality show star Vanilla Ice is actually a fan of Australian Family Feud.

However, Dr Mumbo can’t help but feel his interest might be slightly narcissistic, as the link he pushed out was actually a video of pocket-sized host Grant Denyer freestyling a verse of his hit Ice Ice Baby.
vanilla ice family feud tweet

And it’s fair to say Denyer was pretty cool about it when he found out…Not. Read more »

Googling Gogglebox

At Network Ten’s upfronts last year programming director Beverley McGarvey berated herself on stage after calling new show Gogglebox, Googlebox.

It seems the error is not just confined to saying the name of the new show, a copy of the UK program Ten is creating with Foxtel, with The Lifestyle Channel getting in on the act on its YouTube channel.


Read more »

Vote for Karl 2016

karl stefanovic webisode

Will Karl Stefanovic run for parliament next year?

You can bet on almost anything these days, and bookmaker Sportsbet isn’t one to let an opportunity slip past.

It’s produced a list of odds for what will be 2015’s best and worst shows, with Nine’s new show Rennovation Rumble featuring stars of The Block and Seven’s House Rules, to get the highest ratings for a new show, although its flop last year Big Brother is favourite to be axed first.

Dr Mumbo particularly likes the look of the futures market on Nine’s Today Show and serial suit monogamist host Karl Stefanovic, and may put a few bucks on his predicted parliamentary campaign in 2016 above a fist fight with Sunrise rival David Koch.

Read more »

2014’s best news bloopers

The year may almost be at an end but the good news is that this means it’s time for annual Youtube compilations of news bloopers.

Dr Mumbo is pleased to see Australian reporters, including Seven’s US corespondent Mike Amor, make the list.

Don’t inhale

Ah, the perils of reporting on a burning pile of drugs, brought to you by BBC Middle East correspondent Quentin Sommerville.

Edelman automates Santa’s PR issues

Dr Mumbo was bemused a new website by PR agency Edelman, which is celebrating Christmas by attempting to solve many common holiday woes at this festive, yet stressful, time of year with a “Reactive Statement Generator” for Santa.Edelman Christmas Read more »

Rupert skydives without a parachute

News Corp impresario Rupert Murdoch has returned to Twitter two days after his now infamous line about his papers catching the “bloody end” of the Sydney siege, and this time it’s good clean family fun…sort of.

Murdoch tweeted a picture of himself doing indoor skydiving, basically dressing up in a jumpsuit and getting blown around by a massive fan, with the caption: “Family fun over Australia’s Blue Mountains… Sort of!”

rupert murdoch skydiving Read more »

A comedy of errors

The Age was spot on when it said one of Fairfax’s own columnists, TV presenter Waleed Aly, is joining The Project.

Screen Shot 2014-12-18 at 10.56.12 AM

It’s just a shame it flagged its online coverage of the story with a picture of comic Nazeem Hussain. Read more »

The circle of Lions

A Cannes Lion is probably on most creatives’ Christmas list. For those who didn’t score one this year Publicis Groupe boss Maurice Lévy is giving you the chance to steal his.

This year’s Publicis Groupe Christmas message is an interactive video of Lévy in his office passing on his wishes for the New Year, which gives viewers the chance to grab something in his office with a grabbing claw.

Levy Cannes Lion Read more »

Ten’s Sandra Sully takes to Twitter to tell followers of Sydney siege: ‘Enjoy!’

So Ten newsreader Sandra Sully has built a website that she’d like to promote. The website is called Short Black and it features “curated” links to news across the web, albeit mainly from the Sydney Morning Herald.

So Sully (or, Dr Mumbo really hopes, an inept social media manager or pre-programmed post) tonight thought the ideal incident to promote Short Black was the coffee shop siege, with the cheery tweet: “Just click on the link and enjoy!”

sandra sully twitter siege enjoy



A similar post also popped up on LinkedIn.

sandra sully short black Read more »

Bad soc1al med1a

Dr Mumbo thought the barrel has been scraped when social media guru Laurel Papworth attempted to turn Sydney’s Martin Place hostage situation into a debate about the role of social media managers.

But food store thr1ve managed to out-tacky her with this Instagram post promoting their “delicious” food.



It’s since been removed.




Pedestrian’s Lindt chocolate bunny siege pic isn’t what it looks like; Social media guru Papworth’s oafish tweet; Uber cashes in

An early contender for least classy coverage of the Lindt Store siege goes to Pedestrian Daily with this image, apparently showing a chocolate Lindt bunny sitting on a police barrier.

lindt bunny pedestrian

A quick reverse image shows that the picture was taken by Getty Images in Germany in March last year. It actually shows a bunny on a blue and white beach basket. Read more »

Netflix shows off its features

Questions remain on whether House of Cards will show on Netflix Australia

The crowning glory of Netflix’s media briefings this week was a 4K stream of an episode of House of Cards, with the streaming service keen to show off its ultra high definition credentials to differentiate it from its competitors.

And of course execs were also keen to play down the perennial grumbles from Aussies that the internet here is just too slow still to support such high quality streaming.

Unfortunately, despite being in the heart of Sydney, the strain on the network meant instead of the crystal clear picture, Netflix showed off its “adaptive streaming” capabilities which saw it buffered down to HD quality. Read more »

NT News book outsells Sam Armytage

What a croc coverDr Mumbo has finally discovered what he wants for Christmas. Regular readers will know his long held admiration for the inventiveness and wit which goes into many truly great front pages at the Northern Territory News.

So he was delighted to discover the paper has collected all of the best splashes up into a book, pithily titles What a Croc!.

And in case you’re wondering whether there is an appetite for a collection of yesterday’s news with the literati, the answer is an astounding yes with the first 20,000 copies selling out in a week, putting it in the best seller charts, outselling even Sunrise presenter Samantha Armytage’s new book.

Read more »

Ad guys, the real heroes

If you think award entry videos are getting a little over the top and overproduced, just wait until you see the latest call for entries for the ANDY Awards.

They centre on three people in some of the most high-pressured jobs in the world, a fire fighter, bomb disposal expert and surgeon, talking about not being able to handle the pressure.

But it’s not the pressure of their own jobs that’s getting to them, rather, life inside an ad agency.

Read more »

SMH – finally there are no words to interrupt the ads

Dr Mumbo does like the current commercially-friendly look of the Sydney Morning Herald’s home page.

He’s always felt that the editorial just gets in the way of the ads…

smh screen shotGiven that at the time of posting the site has been like this for 20 minutes, Dr Mumbo can’t help but wonder whether he needs to finally invest in a paid sub. Read more »

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