Dr Mumbo is trying to figure out if AdNews is trying to send a cryptic message with its latest cover, designed by Havas Worldwide.
But, he will leave their readers to decide.
Ping! The following invitation arrives in Dr Mumbo’s inbox (details removed to protect the junior)…
I hope this email finds you well,
I am writing to you in regards to a business interview opportunity with XXX, the senior vice president of Ecommerce for XXX. Read more »
As Dr Mumbo reported yesterday the Australian Federal Police clearly had concerns about allowing Seven commercial director Bruce McWilliam to “tidy” his office.
But he wonders whether the AFP should have also been monitoring the movements of Seven’s Cash Cow?
This segment from yesterday’s sunrise would certainly suggest she is the evil genius behind everything…
People sometimes think that social media practitioners deliberately overcomplicate things in order to make their job seem harder. Dr Mumbo doesn’t believe this for one minute.
In other news, Calvin Klein has got a hashtag. Here’s the press release in full:
CALVIN KLEIN UNDERWEAR
GLOBAL MULTIMEDIA CAMPAIGN WITH CONSUMER CALL TO ACTION
Engaging “show yours. #mycalvins” Debuts via Influencers’ Social Media Posts Read more »
Much has been written in the last 24 hours about the Australian Federal Police raid on Seven and Dr Mumbo hears that the multi-location raid had the Feds at Seven’s New Idea office in Eveleigh in Sydney until well past 9pm.
But don’t worry Dr Mumbo hears Australian Federal Police officers were well fed.
Apparently Domino’s was spotted delivering them no less than seven pizzas and two garlic breads to sustain them through the night…
Presumably that particular pizza chain was chosen for it’s ‘Cheaper Tuesdays’ deals, saving the taxpayer money.
Dr Mumbo feels sympathy for his fellow journalists at Seven who were raided by the Australian Federal Police yesterday. It even led that august organ for press freedom Studio Ten to ask “Is it the end of press freedom in Australia”. Hard hitting stuff.
However, like much of the rest of the industry he has also enjoyed many of Seven commercial director Bruce McWilliam quotes on the raid.
Here are a collection of Dr Mumbo’s favourites:
Firstly there was the description of the raid on New Idea and its editor Kim Wilson. Which saw McWilliam give The Australian this gem:
“Poor Kim Wilson . . . had all her fabric samples pushed aside while they sought evidence of criminal offences in her office,” commercial director Bruce McWilliam said. Read more »
TV news can be complicated. But if you can get the caption up, then typing in the reporter’s name, eg. Josh Murphy, should be simple…
Dr Mumbo is an avid reader of both The Sunday Telegraph and The Australian’s Media section but he couldn’t help but spot a noticeable discrepancy in the spin Ten’s new Head of News Peter Meakin was putting to the publications about the future of Ten’s breakfast program Wake Up.
“Any show that rates the way Wake Up does obviously does not have a long term future and that’s just a fact,” Meakin, in his first official interview, said.
“It’s looking at maybe another six months unless it starts to do a lot better.” Read more »
Much has been written in recent years about Fairfax Media’s challenged business model and its charge to build new revenue streams, so it is heartening to see the business diversifying into a global-facing market – massive atlases.
Dr Mumbo doesn’t own any Fairfax shares but he does wonder whether the board was consulted about the company’s decision to move into the luxury atlas market.
Particularly with price points of $6,400, $10,000 and a whopping $100,000 for what is billed as “the World’s Largest Atlas”… Read more »
As anyone in a long-term relationship will know, once you make a big gesture of love then your partner will expect something bigger next year. The same thing seems to apply to media agency Maxus.
Read more »
Dr Mumbo doffs his cap to the creative genius behind 2UE’s latest advertising campaign which quite literally turns the beauty paradigm on its head with this ad for the radio station’s breakfast show with Garry Linnell and John Stanley.
Extra points are also being awarded for the placement of said advert…
Dr Mumbo is concerned about the lengths founder of audio specialist agency Eardrum Ralph van Dijk has gone in his attempt to raise awareness about UNESCO’s World Radio Day.
van Dijk, who was the president of the jury for the Radio Lions at Cannes last year, has gone on a “visual strike” by sewing his eyes shut.
On the bizarre stunt he said: “It’s all too easy to take radio for granted, even though it remains the medium that reaches the widest audience around the globe. My aim is to pass on a message of hope and remind people about the power of radio. Especially large advertisers.”
Dr Mumbo was struck by the humility of the networks in their response to a poll on TV Tonight in which two out of three awarded themselves 10 out of 10 for the accuracy of their electronic programming guides… Read more »
Yesterday Dr Mumbo noted how the media kit for Schwartz Media’s new The Saturday Paper was making an unusual connection between Rupert Murdoch and Thailand’s Miss Tiffany Universe, the world’s most famous transsexual beauty contestant.
He would like to commend the numerous Mumbrella readers who then trawled the media kit and noticed the mock up of The Saturday Paper’s letters page has a number of letters who reference stories in rival Fairfax Media paper The Age.
This raised the question of could that be because the mock up page is actually The Age’s letter page? Read more »
Dr Mumbo is looking forward to finding out who the Sydney Morning Herald says is the ‘poof that crime pays’.
While the end of Schapelle Corby’s eight years in a Bali prison cell must be a relief for the 36-year-old from Queensland, Nine ascribing the words immortalised by Dr Martin Luther King Jr to a convicted drug smuggler throughout its coverage may be a bit rich for some.
If the media kit is anything to go by The Saturday Paper’s first edition is going to be very interesting.
Dr Mumbo couldn’t help but notice that while the headline and picture in the mocked up example front page refer to the eponymous News Corp boss Rupert Murdoch, the actual copy is an extract from Benjamin Law’s book Gaysia, from the chapter on Thailand’s Miss Tiffany Universe, the world’s most famous transsexual beauty contestant.
The winner of quickest tactical ad around the ‘Schapelle is free’ bandwagon goes to Nando’s Australia.
The chicken chain posted a message on its Facebook suggesting Corby needs to try its Peri Peri chicken, ending with the line “The only bars you’ll see are on our grill!”