The Wicked Campers school of customer relations

They might be promising to clean up their act with their slogans on vans, but Wicked Campers appears to be happy to use some pretty colourful language on its internal emails about customer inquiries.

Wicked campers fucking annoying prick

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You can advertise anything these days

Dr Mumbo was sure there was some sort of provision on adverts being based on fact…

Simon Gittany is innocent

Mixed metaphors on Mike Carlton

It seems the Daily Telegraph is taking great delight in the demise of rival the Sydney Morning Herald’s star columnist Mike Carlton, devoting two full pages to the ongoing saga in today’s paper, as well as an editorial.

However, Dr Mumbo’s eye was caught by the two Photoshopped mock-ups of Carlton and a cartoon which they have created, and the mixed messages they seem to be sending out.

On page 10 of the two-page special ‘SMH in Crisis’ section the paper has a mock up of Mike’s face on a beer keg, with the label ‘Carlton Shaft’:

Mike Carlton cartoon The Tele

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Mystery of the vanishing ‘News Porker-ation’ story

Dr Mumbo understood there was an unwritten agreement between major publishers that you don’t go after each other’s proprietors.

So he was surprised to see a photograph of News Corp boss Lachlan Murdoch briefly pop on the Daily Mail Australia home page yesterday afternoon with the less than flattering headline promoting it: “News Porker-ation!”

News porkeration Lachlan Murdoc

Source: Daily Mail Australia

It linked through to a slightly more subtly written article by junior journo Alicia Vrajlal contrasting Lachlan’s “post holiday physique” with that of his wife Sarah.

Curiously, although the top of article says there have been 18 comments from readers, none are visible below it, at least to Dr Mumbo. Read more »

The boss of the SMH won’t talk to the SMH

Darren GoodsirWhile nobody at the Sydney Morning Herald has covered themselves in glory over the departure of columnist Mike Carlton, it does strike Dr Mumbo as a tad ironic that the newspaper’s own editor-in-chief Darren Goodsir was “unavailable for comment” to his own reporter Megan Levy, while Carlton was happy to talk.

smh goodsir unavaialble

Source: SMH.com.au

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The NT News does Super Croc v Mega Shark

Dr Mumbo feared the NT News might have lost some of its headline writing ‘bite’ when its top headline writer Paul Dyer did a bunk for Asia a few months ago.

Thankfully, his fears have not been realised.
BuTxkofCYAIoAF8 Read more »

Compare and contrast…

Ever wondered about the difference between commercial television and public service television?

10pm last night was a moment of exquisite contrast.

On ABC1? The most expensive outside broadcast of Q&A in the show’s history, live from North East Arnhem Land in the Northern territory, with an all indigenous panel.

And on Nine? My Granny The Escort - a series described by B&T magazine as “a frank insight into the lifestyle of women who, in their later years, turn to the sex industry for work”. And described by Dr Mumbo as “a prurient piece of British tabloid TV”. Read more »

Arnie the butt of the Realestate.com.au joke? He’s got form……

Property website Realestate.com.au feared that Arnold Schwarzenegger would turn down the offer to star in its TV adverts because he was the butt of the campaign’s joke. It really needn’t have worried.

Dr Mumbo scoured the web to unearth some of Arnie’s previous dalliances with the commercial world, with Japanese brands in particular keen to secure his services. And ensuring he was portrayed in a serious light was clearly not on his list of demands.

The first sees our superhero knock back three ‘Go West’ Japanese coffees before getting all serious with a moody turn to the camera. When the sunnies come off, Arnie means business.

Here, Arnie plays a host of characters as he promotes Direct TV – before uttering a variation of his most famous phrase as he is sealed in a cargo crate

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It’s sad when someone dies

If you’re fed up with newspapers telling you what you should be feeling about events, then you’d have been really hacked off with the death notices in the classifieds section of Saturday’s The Age.

The Age Sad classifieds subbing error

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That Moron who writes for us

Does someone at the Daily Telegraph have a grudge against Sydney Confidential reporter Jonathon MORAN…?

jmo Read more »

In praise of copywriters

Sometimes Dr Mumbo likes to be marketed to.

A couple of excellent pieces of work hit his inbox this afternoon.

First, here’s a great press release from ABC2 for a timeslot move of The Roast, which is apparently some kind of current affairs show for younger people:

The Roast returning with all new 7:30pm timeslot

After a short break, ABC2’s daily news satire The Roast will move to 7:30pm to go head-to-head with ABC1’s daily current affairs flagship 7.30 – starting Monday 4th August.

“It’s about time!” says The Roast’s showrunner, Nich Richardson. “Finally, we’ll be competing with the big guys over on ABC1 to see who has our network’s premier current affairs coverage.”

“Our market research shows that taxpayers want more Photoshop jokes at 7:30pm, and Sarah Ferguson just isn’t delivering,” says Richardson, who is excited about the challenge.

“Who names their current affairs show after a timeslot? Everyone knows that real hard-hitting journalism comes from shows named after ways of preparing chicken.”

“I think Australian viewers deserve their hard-hitting journalism served with a side of graphic, traumatising violence,” said The Roast’s anchor, Tom Glasson, who this weekend accidently binge-watched the House of Representatives instead of House of Cards.

“And since Sarah Ferguson refuses to be harpooned by Japanese whalers or shot by David Leyonhjelm or set on fire, we’re a natural fit,” continued Glasson, who has been killed on his own show five times this year.

Despite the head-to-head timeslot, Sarah Ferguson appears to welcome the decision. When asked whether she was threatened by the young upstarts, the Walkley Award-winning journalist said: “Name the time and place, children.”

The move comes at a good time, however, as investigations show that The Roast is currently in breach of ABC2 charter rules, which clearly state: “Any timeslot after 8pm is strictly reserved for Louis Theroux and documentaries about people who want to have sex with cars.”

The Roast returns at 7.30pm Monday to Friday on ABC2, from Monday 4th August. It’s about time!

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Ducks can get aggressive

Who says journalism is dumbing down?

Dr Mumbo’s was pleased Fairfax’s Sydney Morning Herald was on hand yesterday to bring us some of the details, sort of, of a girl of undisclosed age who was mercilessly savaged by a family pet.

However the pet in question wasn’t a pit bull terrier or rottweiller, but a duck.

girl attacked by duck

Of course details are important in journalism, which is what makes this such a ripper yarn.
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Mount Franklin – good after a sunbed

Dr Mumbo was flicking through a few magazines when he came across this campaign for Mount Franklin water featuring a very photoshopped Jennifer Hawkins.

He has two questions:

1. Is the message of the campaign Mount Franklin is the water of choice after a solid session on the sunbed?

2. Where can he get these magical floating bottles of water Jen has been provided for the shoot?

jen hawkins mount franklin water one Read more »

The art of prediction

Dr Mumbo has to give credit to the Sydney Morning Herald for taking a crack at how the city’s new sculpture might look, after getting wind of it a week ago.

The paper even published the best guess of staffer Rocco Fazzari.

SMH - July 22

SMH – July 22

Fair to say, the guess wasn’t entirely spot on, based on the official image today… Read more »

Wanted: Four Melbourne media agencies MDs

I_want_you

Wiki commons

Are you a young and ambitious media agency exec hoping to get to the next rung of your career? If so, Melbourne needs you.

Dr Mumbo couldn’t help but notice with the departure of MediaCom’s Peter Barrie there are now no less than four Melbourne media agencies without a permanent boss.

For those who weren’t keeping track the vacancies are: ZenithOptimedia who are looking for a boss after the departure of Leanne Brinkies in February, Ikon who in March moved Trudi Sampola to a national role, in May Anathea Ruys left Mindshare and then late on Friday MediaCom announced Peter Barrie was departing. Read more »

‘Grant Denyer’ from Petersham comes clean about his TV ratings box

Ever wondered what your average OzTam TV ratings box holder does with their privilege?

And so it was that a lengthy conversation about the return of Family Feud on Ten on ABC702′s evening show led to host Dom Knight asking for a listener who had a box to call in.

So it came to pass long time a listener first time caller listener, going by the name of  ‘Grant Denyer’ from Petersham, called in and gave away a few home truths about the way he and his family use their box.

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George Clooney and NANA has a new phone number

Dr Mumbo gets dozens of press releases every day, but in the last couple of days there have been a couple whose subject lines warranted further inspection.

The first came from publicist to the stars Max Markson, and was captioned simply ‘George Clooney’.

Wondering whether George had finally agreed to present a session at BE Fest he opened it and scanned the email, only to discover it was actually about a “revolutionary new development in entertainment technology” in Sydney which would be “perfect if you want to host a visiting star like George Clooney or Angelina Jolie”. Dr Mumbo will certainly bear that in mind next time he’s entertaining a Hollywood A-lister.

Another doozy came simply entitled “NANA has a new phone number”. This one was momentarily confusing, given Dr Mumbo’s Nana has been pushing up daisies for a good few years now.  Read more »

A mighty albatross perched majestically between my thighs

Carefree is a brand which has been on a mission to get women talking more openly about their monthly cycle, and its ads over the last couple of years have certainly gotten tongues wagging. And drawn more than a few complaints in the process.

Dr Mumbo reckons the latest set of films for the brand, which feature a celebrity period whisperer Stefan Van De Bloed and vaginal spirit healer Harmony Freebush will also get some people seeing red.

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