Christopher Pyne uses the politics of the playground

Politicians can either be interminably boring or endlessly entertaining, and Education Minister Christopher Pyne certainly seems to fall into the latter category these days.

This morning on Nine’s Today show Pyne was asked about the coalition’s ongoing leadership tensions and if he expected there to be a spill at next Tuesday’s Liberal party room meeting, in a segment including Labor’s shadow infrastructure spokesman Anthony Albanese.

What no-one was expecting was the schoolyard taunt he threw at his opponent at the end of the clip.

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Maccas pays with anything but a kiss

Did McDonald’s ‘love’ the idea of a local Sydney cafe so much it decided it would be just right for its flagship Super Bowl campaign?

When Dr Mumbo spied the McDonald’s ‘Pay with lovin’ ad during the recent Super Bowl he had that feeling of deja vu. Then he realised the burger chain’s campaign, launched at the cost of $4m per second during the biggest advertising event on the planet, was eerily similar to a campaign for a little cafe in central Sydney which had asked its customers to ‘Pay with a kiss’.

Here’s the Maccas ad from the Super Bowl this week:

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Cashing in on Maccas’ secret sauce

You can always tell when an ad campaign is going to be successful when it rapidly spawns imitators, and the latest McDonald’s ad campaign which sees the burger chain auctioning off a bottle of its Big Mac Special Sauce on eBay for charity has definitely done that.

The auction (at the time of publishing) was at $23,100, pound for pound about the same as the price of gold, with the proceeds going to Ronald McDonald House Charities. Big Mac Sauce

But while Dr Mumbo has no doubt some benefactor will fork out for the sauce, he does worry that competition might stop it from achieving its maximum potential…  Read more »

Clickbait… advanced level

Dr Mumbo salutes the social media team at the Sydney Morning Herald for taking clickbait to a whole new level of Zen last night.

Given the excitement of Tony Abbott’s leadership, this story of a narrowly won party spill certainly caused a stir when it was posted to the SMH Facebook page.

smh facebook abbott shock

In fact it was the story from 2009 when Abbott beat Malcolm Turnbull to the Liberal leadership by a single vote.

 Fair to say the readers were unimpressed with the SMH staff… even if labelling “cockheads” was a tad strong.

smh facebook 1 Screen Shot 2015-02-02 at 12.50.13 pm Screen Shot 2015-02-02 at 12.50.24 pm

How much is the GST on my paper?

On the campaign trail yesterday Queensland Labor Party leader Annastacia Palaszczuk made a massive gaffe by not knowing that the GST tax across the country is 10 per cent. 

Fortunately Brisbane’s The Courier Mail was on hand this morning to remind her on its front page when she picked it up this morning.

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The Australia Channel – truly international?

The new Australia Channel is ramping up its marketing efforts with its new Twitter account proudly heralding it as “Australia’s first truly international television platform, available to every nation across the world”.

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Celeb crocodile spotting

Dr Mumbo’s not sure who to feel more sorry for come 6.30pm on Sunday when I’m a celebrity Get Me Out of Here finally hits our screens – the ‘celebrity’ contestants, or the unsuspecting crocs they’re being dropped into the habitat of.

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Brokescrap Mountain

Advertising a scrap yard probably isn’t the most creative job but St George Metal Recovery is giving it a good old crack.

Here’s its latest billboard on the Princes Highway in St Peters, Sydney.

St George Metal Recovery billboard Read more »

Greece is the word

From Sky News. Why have one news crawler telling you who won the Greek election when you can have three?

sky news Greek election

LESS SHOUTY PLEASE

You may remember last year The Guardian Australia and NT News were treading on each others toes when it came to who owned human skin spider stories… 

Now the Twitter accounts of the respective publications are at it again… this time its about ONLINE SHOUTING and who does the best middle class think pieces.

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As Australian as the New York Times

What’s the most Australian way possible to celebrate Australia Day?

How about subscribing to the New York Times?

nyt facebook australia day

Source: Facebook ad

Diamond rings and dodgy ads

Nova Sydney’s breakfast team of Fitzy & Wippa have made an ad to help The Bachelor’s Sam Frost sell her engagement ring.

And while Blake Garvey is a little more animated than usual, it’s fair to say Australia’s creative agencies don’t need to feel too threatened by the duo’s ad-making talents.

Paul Henry, space cadet

It sometimes felt like Dr Mumbo was Paul Henry’s only fan during his shortlived spell as host of Ten’s Breakfast. So he’s glad to see the iconoclastic Kiwi get a joint TV and radio breakfast show on New Zealand’s TV3 and RadioLive.

However, the ad campaign to promote the show does scare Dr Mumbo a little.

The idea of waking up to find Paul Henry standing beside your bed, wearing a spacesuit, makes for a good scene in a low budget kiwi horror movie. Particularly in conjunction with Henry’s maniacal laugh.

Does she or doesn’t she?

It seems News.com.au can’t make its mind up on Chrissie Swan’s alleged ‘sex addiction’.

chrissie swan news.com Read more »

The Sun: ‘We’ve had a mammary lapse’

clarifications and corrections the sunIt seems reports of the demise of The Sun newspaper’s infamous topless Page 3 girls were premature.

The News Corp owned British tabloid has tweeted pictures of Thursday’s page 3 which features a column heading ‘Clarifications and Corrections’, with a picture that it’s fair to say is not safe for work viewing.

The correction reads: “Further to recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth.

“We would like to apologise on behalf of the print and broadcast journalists who have spent the last two days talking and writing about us.”

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Bauer’s distribution problem

It seems Bauer Media had something of a distribution glitch today – at least with its emails to Dr Mumbo.

This afternoon Dr Mumbo has received ‘The Bauer Insider’ newsletter 1,937 times (at least that’s the number he tallied before he lost count).

In case you wondered what that many emails looks like in Gmail, here is an abridged version.

bauer newsletter fail Read more »

‘Celebrity’ teasers continue

Network Ten is determined to make Australia care about which ‘celebrities’ they are sending into the African jungle.

However Dr Mumbo can’t help but think their latest ‘clue’ as to who it might be doesn’t narrow it down much.

Last night they revealed one of the people in the lineup is an Aussie TV star who “was in one of Australia’s most successful musical acts”.

It seems any soapie star worth their salt has at some point had a dabble in the pop world. Anyone remember Kylie and Jason?

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McFrank: ‘like Frank PR but with a distinctly Scottish accent’

mcfrank PRWhen you’re opening a new office in another country it’s important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts.

The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name – McFrank.

Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks.

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