HuffPo sponsors its own native ad about native ads

HuffPo mythbusting for native advertisingNative advertising has been a buzz topic for a few weeks since John Oliver called out the practice, but many people are still confused as to what it actually is.

Fear not, for the Huffington Post has created the most meta piece of native advertising ever, partnering with itself to create a piece of native advertising, about native advertising, served on its own home page.

However, with the title of “8 Myths About Native Advertising That Are Almost Entirely Untrue” it does lead Dr Mumbo to ask which parts of them are true?

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Need a loan? Ask Kyle

First there was the record label and talent agency, then the nightclubs investments and more recently the coconut water importing business

Kyle Sandilands is a man who has his fingers in many pies. Now he’s expanded his portfolio lending his brand to a new loans business 13KYLE.

KyleNeed money for a car, boat, caravan, house or your business? Kyle has the answer.

It’s certainly an unconventional sales pitch, with the section on business loans asking: “FEELING LIKE AN ENTREPRENEUR? NEW BUSINESS VENTURE? COMMERCIAL DEVELOPMENT? KYLE SAYS HELL YEAH!”

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Bonds v Urban Dictionary

Bonds has come up with a set of ‘Boobicons’ for its latest push in the ‘Boobs’ campaign, but when Dr Mumbo searched his old friend Google for the phrase, he was surprised to find they are already a thing.

And it seems Bonds and the Urban Dictionary have a few different interpretations around what they might mean.

These include:

Boobicon  | Bonds Definition  | UD Definition

(+) (+)         Mama                        Silicone breasts

{O} {O}        Big                            D-cups

(@) (@)        Dazzling                    Big nipple breasts

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What car?

It seems the good folk at Ford have gone out of their way to make an ad which mentions every other car manufacturer – especially major rivals Toyota.

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‘Fuhck cahpitalism, I download all my shit for free’

Dr Mumbo is a big fan of comedy duo the Bondi Hipsters, but their latest satirical efforts leave few in the media world unscathed, and actually seeks to take down cahpitalism itself

The video “Fuhck the Bahnks” takes aim at the modern media cycle and media mogul Rupert Murdoch in particular.

It’s unclear whether the hipsters intended to upload it the same day as the subscription television body ASTRA had its big annual conference, but with lines like “Fuck Rupert Murdoch and pay-TV. I download all my shit for free” it will certainly get their attention…  Read more »

My name’s Garmin, Forrest Garmin

From the people that brought you sat navs comes this epic story of one man and his wearable device.

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New York for breakfast?

Today in the US Nine NetworkAvid viewers of breakfast TV (and who isn’t) will have noticed Channel Seven’s Sunrise has been broadcasting live from the US all this week as part of a roadtrip, taking in some of the iconic cities there.

In the spirit of originality, and not to be outdone, Channel Nine is also taking its breakfast show Today on the road next week. To the US.

Kochie King KongTheir special guests will include the Teenage Mutant Ninja Turtles, and, The Voice mentors The Madden Brothers. In fairness to Today it is the fourth year in a row they’re making the trip.

Fortunately the two itineraries are completely different.  Read more »

Comic sans sparks media war of words

Dr Mumbo has always known comic sans was a font type that divided people but today’s decision by the SMH to put it on the front page has truly sparked a war of words on Twitter.

The controversial decision was first noted by readers, with one even asking this important question:

Reader Read more »

The Stormys: PRs salute their favourite journos

stormy award winnerThe relationships between PRs and journos can often be a little fraught, so in the spirit of peace and friendship one Sydney-based agency has come up with its own awards, The Stormys.

Last week the 13 winners in categories including ‘Most approachable TV producer’, ‘journalist that best featured our client’, ‘best blogger’ and ‘journalist we’d most love to employ as a PR’ received the surprise trophy in the post.

And the initiative seems to have caught on, with Wordstorm PR pledging to collaborate with other agencies next year to reward their best contacts.

The winners: Read more »

Every dog has his day

Apparently Tuesday was international day of the dog, and to celebrate The Gunn Report put together a collection of the 26 best dog-related ads of our time.

However, they appear to have missed out the one dog ad which has had many people in the creative community talking recently in Australia, Saatchi & Saatchi’s Cannes winning air conditioner series.

Missing dog Saatchi Panasonic   Read more »

Why go to the best when you can go to the rest?

Already visited the three best shopping cities in the world and looking for where to go next? Malaysia is the place for you: 

Malaysia fourth best shopping city Read more »

Trust Poison to stop you ageing

Dr Mumbo’s Asian counterpart has been touring India for the past few days, and came across this rather interesting ad for the strangely named Poison Clinic, which offers skin lightening, hair removal and hair regrowth all based on “Australian Technology treatment”.

real fair skin Read more »

Tactical food packaging?

Hats off to the marketers at Froosh juices for having the stones to put this slogan on their bottles:

Froosh berlusconi

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Media Watch, a sign of the times

It seems the ABC budget cuts have even hit the Media Watch promos now.

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Cleo’s mahn of the year

The 30 finalists for this year’s Cleo Bachelor of the Year are an eclectic bunch, with Home and Away, Wonderland and Neighbours actors up against AFL stars, A-League Players, world explorers, and a plumber.

However, the most bizarre pairing to make the final cut could well be Dom and Adrian, the Bondi Hipsters, who are obviously not content with just spruiking Old Spice.

Initially Dr Mumbo thought the clearly joke answers the pair gave to the questions would put off the voters. Then he read some of the other apparently serious profiles, and realised they might actually not be seen as a parody by some of those voting.

Dom Bondi Hipster Cleo Read more »

Hywood’s new hybrid?

Has Fairfax’s CEO Greg Hywood created his own luxury version of a hybrid car?

Dr Mumbo was left wondering after reading a piece in The Australian’s media diary section this morning that he “has splashed out on a $140,000 Ferrari Maserati”

Could the newspaper boss really have splurged on his own hybrid creation combining the best elements of the two separate luxury car brands Maserati and Ferrari? Both Italian supercar giants are owned by Fiat, so did he also throw elements of the Panda in there to boot?

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News gods, a forgettable festival and stabbing yourself in the eye

Julia ZemiroLast night was the newspaper industry’s night of nights, with the PANPA newspaper of the year awards being hosted by comedienne Julia Zemiro.

Most of the crowd thought Zemiro killed, in terms of comedy, with a special highlight being when News Corp’s boss Julian Clarke was being grilled by the SBS TV host.

“Nothing from you Julian?”, asked Zemiro, to which he replied no. “That’s not what this (the run sheet) says but ok…”

She then decided it would be a good time for an impromptu quiz with the 74-year-old News Corp boss, asking him: “what was the last concert you went to?”

“I’d be delighted to know, because it must have been a long time ago…”, she said, to the CEO who came out of retirement to take the role 12 months ago. Read more »

Wanted: ‘Housemate who has lots of people in their life they won’t miss if they disappear’

Gumtree What We Do in the ShadowsDr Mumbo’s been looking for new digs, and was sorely tempted by this ad on Gumtree until he read the requirements more closely. He was especially disturbed by the need for “lots of people in their life they won’t miss if they disappear” and the ban on cooking with garlic…

The housemate wanted post on Gumtree is part of a campaign for New Zealand vampire film What We Do In The Shadows, starring Flight of the Conchord’s Jemaine Clement, which tells the story of three vampires “who are just trying to get by in modern society”.

Ahead of the film’s premiere in Australia on September 4 it now looks like the New Zealand vampire trio have moved to Melbourne’s Brunswick and are in need of a housemate.

The Gumtree ad describes the group as “a group of four easy-going males looking for someone cool and groovy to invite into our house who is also villing to teach us a little bit about modern society, fashion and ze internet”. Read more »

 
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