Tony Abbott and the Wishing Tree

It’s fair to say Prime Minister Tony Abbott’s photo opportunity at Kmart’s Wishing Tree this morning was somewhat unfortunately timed, coming as ABC staff were being told of the 400 job cuts to come.

More unfortunate was the decision of his media team to put a picture of Tony grinning and holding a present on Twitter.

Tony Abbott wishing tree Read more »

ABC: Thanks for the memories, make em laugh

The ABC has launched a full-scale media management operation this morning as it announces up to 400 job cuts and numerous other changes.

Part of this was a website which was supposed to give more details about the cuts to journalists. Unfortunately it had not been sent live when Dr Mumbo clicked on it.

Instead he got a ‘Page not found’ and a list of recent posts. Titles that caught the eye included ‘Make ‘em laugh’,’Telling Tales’, ‘The man who saw too much’, and ‘ABC goes Mental As’.ABC media page recent poasts Read more »

Hadley’s billions

Dr Mumbo was pleased to see ABC managing director Mark Scott tweet that his budget problems had been solved this morning.

Although to be honest he was a little surprised to see that it was 2GB radio shock jock Ray Hadley who had solved the problem of how to fund the $308m in cuts, over five years, being imposed by the government.

The ABC head honcho tweeted:
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Ad Nauseam – an instructional guide on how to go viral

For those adland guys out there still seeking the answer on how to go viral, Dr Mumbo has found a movie that should provide all the answers, and according to the teasers ahead of the film’s launch on iTunes tomorrow, it’s all about humiliation.

That’s right in order to go viral you need to be ready to humiliate yourself like this guy does.


The film – the first from writer/director Nikos Andronicos, himself a media/advertising veteran – features a number of well-known comedians including Bondi Hipster Nick Boshier and A Rational Fear’s Dan Ilic. Read more »

Vodafone’s network fail

Screen Shot 2014-11-19 at 1.12.19 PMVodafone, Dr Mumbo is led to believe, is back on track after what can only be described as a torrid period, and its communications vastly improved.

Marketing hacks may have a different view.

The resignation of the telco’s CMO Kim Clarke last month was widely reported by the media, and Vodafone no doubt fielded numerous questions about a replacement, not least from this publication.

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Going to the dogs

It’s not uncommon for ads to take, shall we say, inspiration from other realms of the arts, be they films, music or cult fiction.

But rarely has Dr Mumbo seen an ad borrow an idea from anything as ‘out there’ as this one for Sandown Greyhound Melbourne Cup – reportedly the richest hound race in the world.

The 30-second ad for the race, has been running for a little while on Sky Racing, is in itself pretty mundane save for it’s catchy tune ‘We Love the Dogs’.

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How to get head at work

‘PR queen’ Roxy Jacenko has a new book out, and has been on something of a promotional tour plugging it in recent days. Including an interview in Cleo.

However her agency Sweaty Betty PR might want to be a bit more careful when rewriting the headlines of interviews to put on their Facebook page:

how to get head at work

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Who’s chairing this discussion?

A three-bloke conversation about global economic growth could seem a bit dry. But not when Today has only two chairs.

today show politics with Richo Read more »

Courier Mail shows the power of print

On a day when the ABC number see newspaper sales still plummeting leading many to question their place in the media mix,  The Courier Mail’s splash is a reminder of how they still play a role.

Yesterday saw the Brisbane newspaper take its trademark satirical approach to Russia’s warships coming near Australian waters, showing President Vladimir Putin dressed as a sailor with the headline ‘Stop the Boats’ as he  prepares for a “shirt fronting” from PM Tony Abbott.

Stop the boats courier mail Putin headline Read more »

Mean things no-one said about your campaign

DDB Canada have come up with a novel way to showcase work and puncture any developing egos in one swift move, read out angry tweets about their campaigns.

The crueller thing about this appears to be the tweets are entirely made up. None of the Twitter accounts in the video actually exist:

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Slap stick creativity

Are your staff slacking or lacking in inspiration?

It appears Leo Burnett Toronto has found a remedy to creative lethargy.

“No one was harmed or offended during the making of this video,” the agency insists in the mock case study video.

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The Bondi Hipsters take on the advertorial with Fridge Juice

The Bondi Hipsters took over Seven’s The Morning Show today to spruik their new detox plan, Fridge Juice.

Perfect if you can’t afford all the ingredients in these new fangled detox diets, the diet suggests using those juices which build up at the bottom of your salad crisper.

Featuring a brilliantly stilted advertorial intro from Dom and Adrian as well as ‘ad-libbed’ customer testimonials, they also introduce the power of Bondi bonnet berries  – activated or not – as a key ingredient.

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2015: It’s all good?

Screen Shot 2014-11-11 at 7.17.08 pmToday the ABC unveiled its 2015 TV schedule line up.

Dr Mumbo notes that the announcement comes less than 24 hours after reports emerged that the ABC could be hit with $200m to $300m in funding cuts over the next five years. 

With this in mind he is prepared to bet that one or two people at the aunty might be wondering exactly why they went with the slogan: “2015: It’s all good.” Read more »

Micro marketing with a difference

Judging by this online ad on The Age this morning, Dr Mumbo thinks the newspaper may have misunderstood the definition of micro marketing.

That, or Volkswagen is getting into small cars in a, well, big way (you’re probably going to need to click on the image to enlarge it).

Screen Shot 2014-11-11 at 10.33.45 AM

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Vegan Nazis of the Hunter Valley

As any social media guru will tell you, you should be very careful what you push out on the World Wide Web, and in particular social media, as it could come back to haunt you.

The owners of Hunter Valley burger restaurant Tuk Tuk have obviously never heard that particular piece of advice, after taking exception to a ‘tie dye’ t-shirt wearing Vegan coming into their establishment, the following was posted on its Facebook page:

Tuk Tuk facebook vegan bashing Read more »

Prince Charles roasts Molly Meldrum

It’s one of the most charmingly awkward moments ever on Australian TV, Molly Meldrum’s disastrous attempts at interviewing a young Prince Charles on Countdown.

This year the now defunct show would have been 40, and to celebrate there’s the obligatory documentary looking at the influence the show had. And as part of it the Prince has recorded a special skit commemorating the interview.

“Was it really 40 years ago, it only seems like yesterday,” quips the Prince. “If it were, I would cancel it.”

“I certainly learned some interesting new Australian words from Mr Meldrum, and if he could have read my mind he would have learned some interesting new English words from me,” adds Charlie in the surprisingly entertaining sketch.

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Desperately seeking Barbara

Dr Mumbo loves nothing more than a good talk back radio call and this one between ‘Barbara’ and Sydney’s king of breakfast radio Alan Jones certainly delivers in spades.

Barbara rang Jones yesterday morning to complain about people booing conservatives Tony Abbott and John Howard at the memorial to former Prime Minister Gough Whitlam, but the call quickly moved on to a rant over a right-wingers checklist, including dole bludgers, the need to bomb the left wing sides of town, how Clive Palmer needed to lose some weight and her struggles with her cat.

After a hilarious four minutes Jones, clearly realising it was a prank, even asked her to stay on the line so they could get her number and make her their “regular social commentator”. Read more »

Stupid penguins

Sometimes it feels like no faster does a big piece of content hit the Internet, then some wag has found a way to parody it.

Here John Lewis’ latest tear jerking Christmas spot gets going over (Dr Mumbo suggests you watch the actual ad below before the parody – if you’re one of the three people in the English speaking world that hasn’t already.

The original:

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