Eat Pray Tweet

Does your dream holiday consist of going to Bali with a dozen social media types, doing yoga with them, eating organic food with them and tweeting with them? For a week?

Then look no further. For just $7,500 (excluding flights), this holiday could be yours.

Sometimes Dr Mumbo feels he should stress when a particular product he mentions is not a joke. Read more »

Get ready for a week of Ten getting excited about a former sportsman’s sexuality

Even in the hyperbole-driven world of television, Ten has been promoting its Ian Thorpe interview remarkably hard, albeit somewhat coyly. Here’s the latest:

“With less than a week to go until Ian Thorpe: The Parkinson Interview airs on TEN, watch the first promo from their highly-anticipated encounter.

“Shot this week in London, Sir Michael Parkinson CBE explores the private and sometimes troubled world of Ian Thorpe OAM. With no question off limits, the master interviewer examines the good times and the bad, the triumphs and the trauma that Ian has faced throughout his life.

“Ian Thorpe is Australia’s most decorated Olympian, one of Australia’s favourite sons and a sporting legend around the world.

“Affectionately known to many as Thorpedo, Ian broke 22 world records and won five gold, three silver and one bronze Olympic medals. He has also collected 11 World Championship titles, 10 Commonwealth Games gold medals and nine Pan Pacific titles.

“In a world exclusive, TEN will broadcast Ian Thorpe: The Parkinson Interview on Sunday, July 13, at 6.30pm.”

Read more »

Missable TV

Dr Mumbo is a fan of brands that use digital advertising to its full capabilities. Like targeting potential TV viewers who might be using their mobile devices as a third screen while browsing news sites.

An hour after the show.

smh under the dome ten ad

British taints

Ever wish you hadn’t chosen a particular brand ambassador? British Paints sure does.

Tekegraph rolf harris british paints Read more »

The PacMags translator

pacmags press releaseA press release can be a thing of beauty.

It can certainly be a way of disguising bad news as good.

So Dr Mumbo salutes the writers of today’s announcement from Pacific Magazines

Allow Dr Mumbo to translate as we go…

Pacific Magazines has announced a proposed restructure for its Young Women’s’ titles Girlfriend and Total Girl, with respective editors Sarah Tarca and Amanda Nicholls continuing in their roles while some editorial staff will work across both brands. Other editorial roles will remain specific to their title.

PacMags is merging the two teams from Girlfriend and Total Girl. Kinda.

Both editors will work with the editorial team across print and digital. Mychelle Vanderburg will continue as Publisher.

Geez. Hopefully they’ll play nicely together.

“While each title is successful and has a clear positioning, there are efficiencies in bringing the editorial into a shared unit, where there are synergies, particularly with our ongoing digital content focus,” said Pacific Magazines Director of Magazines, Peter Zavecz.


Read more »

Todd Carney – to the Maximus

Some brands would be embarrassed to find themselves in a photograph of a sports star urinating into their own mouth.

Not so Maximus sports drink, which is making the most of its supporting role in the Todd Carney scandal with this charming post on its Facebook feed. Read more »

Formula None

Welcome to Cannes Watch – where we celebrate the longest it takes a company to remember to send out a press release about a win.

Here’s today’s contender, from Honda, a mere ten days after the event…

Given that the campaign celebrated Ayrton Senna’s speed around the track, the irony is splendid.

Read more »

The blind leading the subs

There’s an interesting piece on the SMH on the evolution of hand signals.

blind people smh

Mind you, Dr Mumbo finds it hard to believe that “blind people” use sign language.

(Hat-tip: James O’Brien)


You ought not to be congratulated

NRMA Motoring has much to congratulate itself for in regard to its content marketing effort Live4.

live 4 congratulated

Perhaps not the subbing though.


All you need is head

While the AFR famously brought us the news that the world is fukt, sister Fairfax Media title The Age appears to have oral sex on the brain today.


age head head head

The ads must go on

So the power was out today at one of Sydney Airport’s domestic terminals, wiping out luggage belts, security screenings and aerobridges.

But luckily not the ads.

Hat-tip: Ten's Melinda Nucifora

Hat-tip: Ten’s Melinda Nucifora

Read more »

Great minds (and Clive Palmer)

Dr Mumbo was struck by something of a familiar feel to the Sydney newsstands this morning regharding Clive Palmer’s hosting of Al Gore….

shock and gore

Good old Clive Palmer.

Truth in advertising

So here’s a delicious ad placement…

Sydney Opera House yesterday announced the programme for the Festival Of Dangerous Ideas.

It turns out that after a social media backlash, one idea – covering the topic of honour killings – was indeed too dangerous and has now been dropped.

But the ad for the festival is running next to the story on the SMH. Read more »

Passing the live test

Live on air, it’s sometimes easy to let a throwaway comment pass by.

So Dr Mumbo congratulates Brisbane radio station 4BC’s Patrick Condren for his deft handling of a testing live moment when a hospital boss let slip that he was sharing crucial test results with listeners before the baby’s family.

Who won the advertising World Cup?

Cannes LionsAnother Cannes Lions, another war of words between Omnicom and WPP over who’s the most creative holding company.

About two hours after the final winners had been announced, a press release from WPP came out claiming that the owner of Ogilvy, JWT and GroupM had “lifted the World Cup of advertising for the fourth time in a row”.

And then a few hours, who’d have guessed it, a press release from Omnicom materialises claiming that “Omnicom Agencies Take Top Honors at Cannes Festival”.

The press release from WPP: Read more »

Robin Thicke, the Kofi Annan of media buying

Media agency land can be pretty hostile and bitchy, and understandably at times with billions of dollars at stake.

So Twitter took it upon itself in Cannes to try and unify the heads of the biggest holding companies, including the recently broken up John Wren and Maurice Levy, and the ever present WPP boss Sir Martin Sorrell.

And who should Twitter choose to be the Kofi Annan of the ad world? That would be US singer Robin Thicke. Yep.

Read more »

Short shrift from Sorrell

The Cannes Lions is often described as a parody of the advertising industry, and UK-based comedy outfit Don’t Panic has decided to make a series of spoof films from around the festival.

Follow Nimrod Kamer as he looks for inspiration for his new agency, from Sir Martin Sorrell, Kanye West and Courtney Love. Of course. Read more »

Does Y&R’s global boss shave his legs?

Y&R’s Asia president Matthew Godfrey tweeted the big question that was on everyone’s lips at the Cannes Lions today.

Does his boss, global CEO David Sable, shave his legs? Read more »

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