Late scheduling

Channel Ten seems to be leaving it a tad late to decide what to run at 11am today…

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Who won Dr Mumbo’s media Melbourne Cup?

MumboDr Mumbo congratulates GroupM chairman John Steedman on picking the winner of the Melbourne Cup with Protectionist.

He was the only one of more than 20 media big hitters Dr Mumbo asked who picked Protectionist to win, although honourable mentions go to: Seven’s Tim Worner, SBS’s Michael Ebeid, Atomics212’s Barry O’Brien, MediaCom’s Mark Pejic, Ogilvy’s David Fox and Bauer’s Deborah Thomas who all had the German horse in their top three.

Sadly for Steady, as he is known to most of the industry, didn’t win anything (other than of course, the glory of Dr Mumbo’s Cup guide). Read more »

Happy birthday Studio 10

studio 10 logoIt’s a momentous day for morning TV today, as the remaining one of Channel Ten’s early-morning show twins Studio 10 turns one year old.

And what a year it’s been. From Ita Buttrose getting stuck on a boat in the middle of Sydney harbour, to Sarah Harris trying to shoot herself in the head with a nail gun, and Joe Hildebrand and Jono Coleman’s now famous towel dance, there is something for everyone.

So to celebrate making the milestone (and let’s not forget the fate that awaited its launch buddy Wake Up) here’s a compilation of the show’s ten minute compilation of best bits from the year: Read more »

Dr Mumbo’s Guide to the Melbourne Cup


It’s the race that stops a nation, and at the very least the Melbourne Cup will definitely stop the media industry for at least a few minutes this afternoon.

But picking the winner of the two-miler can be notoriously hard, so Dr Mumbo decided to ask a few of the industry’s most learned form followers for their tips for the race.

Below you can see the picks from racing die-hards like West Australian News CEO Chris Wharton and MediaCom boss Mark Pejic who weighed the odds, studied the form and track to give us their carefully considered tips. Others with a more creative bent, such as McCann Melbourne executive creative director Pat Baron, have chosen their picks by the age old method of the horses’ name.

Which is more scientific? We’ll let you decide. And whilst Dr Mumbo is certainly not encouraging you to gamble, if you do choose to, do so responsibly.

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Australia’s newest bi-weekly national paper lives up to its promises

Australian National ReviewLast Friday Dr Mumbo was surprised to learn that a new national newspaper The Australian National Review, was set for a low-key launch.

So, it transpires, was his newsagent, who asked him what exactly the new paper he was stocking was, when he went to buy the first edition of Australia’s only bi-weekly Saturday morning national newspaper.

Ahead of the first edition its editor promised that it would have “news with a difference” and it certainly delivers on that pledge.

The front page of Saturday’s inaugural edition featured a stern faced Vladimir Putin, with its splash written by the newspaper’s founder and entrepreneur Jamie McIntyre (who incidentally is the only byline to appear in the first 15 or so pages of the newspaper).

Meanwhile headlines like: “US Army held back assurance from Germany about Ebola virus being weaponised” and “Was Whitlam removed by the CIA? Critical facts you need to know” really caught the eye. Read more »

Don’t cry for me Saatchi & Saatchi

Leaving can be so hard, so to take the edge off it for their colleagues at Saatchi & Saatchi Milan creative team Luca and Luca covered the classic Evita hit Don’t Cry for Me Argentina.

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Foxtel’s ‘clearance’ issue and Liz Ellis to get comedy show in 2016?


Members of the Wentworth cast speak after the video was shown.

Dr Mumbo congratulates Foxtel and the Multi Channel Network on very schmick 2015 Upfronts presentation last night.

One of the highlights was a very well produced video featuring the cast of the Wentworth in character on set brilliantly mocking adland’s growing obsession with all things digital, data and programmatic while also managing to name check every major media agency. (Special acknowledgement to Foxtel’s media agency ZenithOptimedia who by Dr Mumbo’s count got no less than five mentions.)

He wanted to show everyone the video today but was told by Foxtel’s corporate affairs unit: “Sorry to disappoint but we don’t have the necessary clearances to release the video.”

Dr Mumbo’s tongue-in-cheek request for whether a pirated copy might exist somewhere did not get a response, so he might have to join with TV Tonight in launching A Place Called Home style petition for Foxtel to release the video. Read more »

This guy really loves horses

Racing Victoria has been undertaking a charm offensive ahead of next week’s Melbourne Carnival around how well looked after racehorses are, possibly something to do with that controversial anti-horse racing billboard in Melbourne a couple of weeks ago.

Today the racing body placed  a full page ad in today’s The Age with trainer Peter Moody outlining “why I do what I do”. But while the words are all very noble and worthy, the choice of picture to illustrate it has raised some eyebrows…

Racing Victoria really love horses Read more »

Yuu what?

Dr Mumbo wonders just how much research YuuZoo did before deciding this name was a good idea for its first mobile game.

While confident it will do well in some parts of Asia, it may not translate as entirely appropriate in English-speaking markets. Then again, this “visually appealing game” might do exceptionally well. Just not for the reasons YuuZoo intended.

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Seven sales staff go crazy for media buyers’ X Factor

As Dr Mumbo’s colleagues revealed yesterday Seven really did spare no expense in its 2015 upfronts.

Whether it was wheeling out Cathy Freeman and Bruce McAvaney to relive her historic Sydney 2000 gold medal, lowering a Seven News helicopter down from the sky to emphasise their strength in news or just the roll call of on-air talent who guided Dr Mumbo through his “journey” (Seven’s word of the day) the network really did roll out the red carpet.

But for the many talking points Dr Mumbo’s favourite moment had to be when Seven literally put Australia’s top media buyers on the X Factor stage to relive the experience of winning the talent song contest.

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Baird face cheek

NSW Premier Mike Baird’s appeared in the Daily Telegraph’s latest subscription drive certainly raised a few questions about whether he was an unpartisan politician, and no doubt rankled with News Corp’s rivals Fairfax.

But Dr Mumbo is sure Fairfax’s Australian Financial Review putting the wrong picture in place of Baird on page four of today’s paper was just an accident.

AFR Baird error Read more »

So how much did Arnie get paid for those REA ads?

It’s one of the big questions almost everyone asked when they saw had landed Hollywood star Arnold Schwarzenegger for its latest campaign – how much did that cost?

Well this morning adland veteran, and creative head of BWM the agency which made the ads, Rob Belgiovane was on Channel Ten’s morning show Studio Ten talking about his three favourite ads from the last year.

One of them was the below Lenovo spot starring Ashton Kutcher. Afterwards one of the panel asked him “how much do these major stars get paid for that?” to which Belgo replied for the real A listers it was “at least a million bucks a day”.

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HP and the illegal iguana

It’s no surprise a big multinational like HP decided to dub its latest ad, about a digital native searching for his lost pet iguana Ralph, in local accents.

But what might be surprising are it appears the Aussie version of the ad is far more popular than the US, getting five times as many views despite running for just a week, compared to three weeks for the American version.

The Australian version:

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Rosso for 2DayFM breakfast?

There’s been plenty of speculation about the future of the 2DayFM breakfast show in recent weeks, and yesterday’s news Sophie Monk is not staying on past the end of this year has only added fuel to the fire.

But Dr Mumbo wonders whether Jules Lund is happy at The Guardian’s mistaking him for Merrick Watts’ former sparring partner Tim ‘Rosso’ Ross with the caption that went with their posting of the story on Facebook yesterday, which read: “Sophie Monk takes a stand on behalf of her beauty sleep and quits 2DayFM breakfast show with Merrick and Rosso.”

The guardian sophie monk rosso Read more »

Great expectations

MediaCom media release Dr Mumbo notes that media agency MediaCom did very well at the MFA awards last night, in Sydney, picking up four awards.

However, he wonders if the media agency had hoped for more with a media release going out to the press this morning announcing: “MediaCom wins the prized Grand Prix at the 2014 Media Federation Awards”.

This was certainly news to Dr Mumbo who is pretty sure he saw The Monkeys take home that accolade. Read more »

Swimming with Sharks – a new RedBalloon experience



Network Ten’s new show where entrepreneurs pitch to millionaire investors Dragons Den Shark Tank has created a bit of speculation around just who those Dragons Sharks will be.

At the end of last month The Australian’s Media Diary reported a rumour that ad-man turned media mogul John ‘Singo’ Singleton would be filling one of the leather chairs set aside for high rollers, reprising a role he took up last year for Carnegie’s Den (note to potential pitchers, don’t turn up in a tracksuit, Singo doesn’t like that).

However, at a Marie Claire event this week Dr Mumbo reckons another of the Sharks inadvertently outed herself.

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It’s how Telstra connects (unless you put the phone on hold)

telstra logoNow correct Dr Mumbo if he’s wrong, but Australia’s biggest telco Telstra organising a conference call for the media should be no trickier than the proverbial brewery putting on a few drinks.

Of course, events do happen which throw the best laid plans into chaos. A wild storm bringing down power lines would, quite understandably, wreck a phone link up, and, well, he can’t actually think of anything that would ruin a brewery piss up.

So the reasons behind the collapse of a conference call this morning, when Telstra unveiled details of its new health initiative, came as something of a surprise to Dr Mumbo.

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Block head driving – a special investigation

Channel Nine’s A Current Affair loves a good ‘I can’t believe that person was driving whilst eating/on their phone/doing their nails/having an out-of-body experience yarn’.

However one viewer, George Wheeler, noticed how the ‘expert’ commentary in an expose of a woman driving whilst eating a McFlurry married up perfectly with some fishy driving practices then showcased in The Block afterwards.

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