New Oz tourism campaign: ‘Australia you’re not great’

the crazy ones

Dr Mumbo can’t wait till Fox 8 catches up on the latest episode of Robin Williams’ adland comedy The Crazy Ones. (Which is something he never expected to say).

But it’s suddenly got a local interest, with the latest episode featuring  the fictional Chicago-based agency Lewis, Roberts + Roberts pitching to the “Australia Tourist Board”.

In scenes not entirely unsimilar to San Francisco’s Goodby Silverstein & Partners’s infamous first effort for CommBank, the agency struggles to find insights into the Australian audience.

Within the first minute of the episode, Williams’ character’s deep hatred of Australia is revealed. Read more »

Live and explicit

So here’s an unfortunate example of a journalist who forgot the “always treat the microphone as live” rule…

Read more »

In a league of their own

Dr Mumbo congratulates independent media agency TMS on its shiny new home in Sydney’s St Leonards.

And if ever a client doubted the agency’s negotiation skills, then the fact that they persuaded fellow tenants Fox Sports to let them film this video with CEO Chris Mort and managing director Andrew Lamb says it all. Read more »

Australia: Officially better than Canada

If Australian readers of The Guardian were concerned that the territory is a mere outpost from the main game, editor Alan Rusbridger went out of his way to reassure them last night. In his interview with Annabel Crabb he pointed out that although the masthead used to have more readers in Canada, Australia had been given priority.

Given Australia a gentle pat on the head, he told the audience: “You’ve now overtaken Canada. Well done.” Read more »

I’m in Coles

isaiah mustafa colesThere have been some marvellous cultural crossovers in recent years.

Obviously the forthcoming Superman vs Batman. (Or is it Batman vs Superman?)

Or the whole Freddy vs Jason thing – when Freddy Krueger took on the baddy from Friday the 13th. And then there was the  Jane Austen apocalypse crossover of the book Pride and Prejudice and Zombies.

But none of it – none of it – comes close to Old Spice guy Isaiah Mustafa appearing in a message for Coles.

Someone’s going to get a kick in the assbender

Something Empire might have thought about when laying out the latest edition: How will the headline about Michael Fassbender look after binding?

michael assbender


Turn back the boat

If  you were trying to create a metaphor for a new TV show, you might start by putting your 71-year-old star on a boat and tracking her journey to the studio on live television.

Then you might have the boat break down and need a tow back from the middle of the heads in Sydney Harbour, as did Ita Buttrose this morning.

But that would be a tad too literal for Channel Ten’s Studio 10, wouldn’t it? Read more »

Wake Up long shot

Dr Mumbo suspects that the next time the PR folk of Sportsbet pitch a story to the Ten newsdesk, they may be out of luck.

The betting brand has today issued the following press release about new breakfast show Wake Up: Read more »

Smile, you’re on camera…

Rehearsals are over and now it’s day four of Ten’s new breakfast show Wake Up.

Can someone please let all the presenters know what the little red light on the top of the camera means?

Read more »

Flabby Kyle Sandilands: The lost Mix FM ad surfaces

The internet can provide everything. And that includes the legendary lost Mix FM anti Kyle Sandilands ad.

Here, in all its glory, is the ad for Mix FM from four years ago taking the mickey out of the man who looks like he’s about to be presenting the station’s breakfast show…

Read more »

Breaking news: man hits ‘reply all’ in 1998

smh home page reply allThe fourth most important thing on right now?

Somebody at Clemenger BBDO Melbourne accidentally hit ‘reply all’ to an email from his boss and made a mildly sarcastic comment. Read more »

MKR on the loose

Dr Mumbo was indeed given fair warning that the good folk of Seven’s My Kitchen Rules were doing what looked like publicity shots.

mkr publicity

And he should probably add his own warning. Please be advised that by filming outside Mumbrella’s offices you give your consent to have your contestants photographed before you can get them on the air. Read more »

Kyle: Over the hill and over on Mix FM

king kyleNo doubt Kyle Sandilands will be very happy at his potential new employer Mix FM.

That’s the Mix FM that four years ago reportedly described him as a “flabby DJ”.

And created a video featuring an actor, wearing a Sandilands mask, saying: “I used to be King Kyle….’king over the `king hill if you `king ask me.” Read more »

The ABC big money giveaway

It would seem that ABC News Breakfast’s Michael Rowland and Virginia Trioli are steering clear of the giveaway mania which has seized their commercial rivals…

The merger will be televised

The conspiracy theorists who believe that the News Corp – Ten merger has already taken place and we simply haven’t been given the memo yet will have new ammo after the last couple of days. Read more »

The fate of a network hangs on Hildebrand

Fair to say that Ten’s new morning talent are aware of the importance of the task they face. First came Studio 10 presenter Joe Hildebrand’s column over the weekend, in which he revealed he is taking a break from his day job as opinion editor of The Daily Telegraph:

“My reasoning was that I would take a break from the day-to-day pressures of layout and editing and constant deadlines in order to relax by having a baby, publishing a book and hosting a new daily two-and-a-half hour TV show upon which the fate of a major television network depends.”

And this morning came this from Wake Up’s roving reporter Sam Mac: Read more »

The best thing Dr Mumbo has read all week

As many keen media observers will have noted News Corp Australia chairman Rupert Murdoch is in town, last night delivering a speech at the Lowy Institute on the future of Australia.

In completely unrelated news, News Corp Australia editorial director Campbell Reid has taken the opportunity to yesterday remind staff about the importance of good writing to journalism and to share “some seriously compelling examples of great words used simply and powerfully to grab attention”.

For Dr Mumbo’s money it’s hard to go past a headline like: “Is that a schnauzer down your trousers”.

You can read Reid’s full email below: Read more »

Happiness not guaranteed

So there are unfortunate contextual ad placements.

And then there’s this whole new level brought to us by…

news wine bully

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