Kings of comedy

Dr Mumbo’s three favourite things about SBS’s comedy pilot callout video?

The sign at 1:42…

sbs top gear


The demographics at 0:35…

sms demographicsAnd the politics at 1:13…

sms politicsSomebody should give them a pilot.



L’Oreal’s Magic Blur: ‘We don’t use Photoshop to mislead you’

Did you know L’Oreal has released a magical cream that will blur the lines on your face? It will also change the shape of your face, just like Photoshop would.

In a classic case of how not to perform a Facebook promotion the cosmetics giant’s Australian operation posted the below picture of the very photogenic Megan Gale, which left some readers struggling to spot the difference.

Screen Shot 2014-03-18 at 1.14.04 pm

L’Oreal said Magic Blur would blur lines, pore and wrinkles in seconds. The people said: Read more »

Ten dominates TV ad spend – according to The Oz’s infographic

Some wags in the media have accused the good folks at The Australian’s media section of acting as something of a booster for Network Ten in recent months.

Based on this infographic which appeared in the newspaper and online the air of positivity for Rupert’s son Lachlan Murdoch’s network may now have reached the graphics department, who have accidentally nearly doubled Ten’s market share in the latest SMI figures, at the expense of the actual winners, Seven. The choice of pull quote also makes for an interesting juxtaposition.

The Oz screenshot Ten SMI

Read more »

No longer Thriving on Twitter?

thrive twitterDr Mumbo was sad to hear a fortnight ago that Australia’s most special PR agency Thrive had been dropped from the Twitter account in favour of Ogilvy PR after just a year.

But he does wonder how long it will take Thrive to get around to updating its website which still claims to be the social media platform’s “exclusive PR agency”:

“So we have a slight addiction at Thrive…and yes, it’s to Twitter. We just can’t get off it or enough of it! Thrive is the exclusive PR agency for Twitter in Australia, managing all media communication on behalf of Twitter HQ. We work closely with the market development heads supporting local partners and developing high impact initiatives. What a gig…educating and inspiring others about the power of the platform. And what an inspiration, to be able to shout out with those who do it best.”

thrive compare the marketAnd after receiving a press release from another PR agency today about Compare The Market, Dr Mumbo also wonders whether Thrive’s claim to be the “exclusive agency for the company” is entirely true…

Still, with 42 different brands listed on the agency’s creds page, the agency’s is clearly, erm, Thriving.

When Ronald met The Colonel

Three days is a long time in viralvideoland.

Long enough for the cute “First Kiss” video to hit 50m views, be revealed as branded content for LA clothing line Wren, and trigger the parodies.

furst kiss mcdonalds kfcNow comes the most disturbing version yet, created by Aussie comedian Dan Ilic and the team behind A Rational Fear.

The image of KFC’s Colonel Sanders and Ronald McDonald making out is a confronting one to say the least… Read more »

Exclusive: Newspapers are great

One of the hardest things about editing a daily newspaper must be decisions about news values. Which stories are of most interest to readers? What news is it most important to tell when you’ve limited space available?

It must have been a tough decision, for instance, for the team at the Saturday edition of Sydney’s The Daily Telegraph to leave the latest news on the mysterious disappearance of Flight MH370 all the way back on page 35.

telegraph print house adsStill, it’s completely understandable, once you see the big exclusive on page 33, complete with the bold headline “Print and web house ads a winning combo.”

Journalist Brendan Wong begins his scoop with one of those intros they may be teaching in J-school for years to come: “Sydney home sellers can expect to add more than $120,000 to the sale price of their property by using print advertising during their open house campaign, new research has revealed.”

twitter tom panosAnd Wong’s managed to pull in an impeccable source to comment on the big story, somehow persuading the usually shy Tom Panos, News Corp’s general manager of real estate sales to break his silence and reveal: Read more »

‘Every contestant will be deeply humiliated, yet they continue to turn up’

Valentine (right) with Matt Moran and Julia Morris

Valentine (right) with Matt Moran and Julia Morris

And so to the “ITV love-in” in Sydney last night featuring many of the great and the good from the media world, including Seven west Media CEO Tim Worner. There were a few choice words from the voice of Come Dine with Me James Valentine, who also happened to be MCing the event.

Valentine clearly enjoys the gig immensly, as he described it: “The job on Come Dine with Me is the ultimate presenter gig. I am invisible, there’s no costume required, you just write away and then turn up and record.

“It’s the world’s most genuine reality show. It’s perfectly obvious from the format that every contestant will be deeply humiliated by the end of it and yet they continue to turn up and enter, and then they complain about it. It’s hilarious.” Read more »

Presto – as innovative as catching a train



And so to the star-studded launch of Foxtel’s new Presto streaming service, where innovation and trains were two of the hot topics.

It was good of Channel V presenter Danny Clayton, the MC for the night, to deal with the elephant in the room:  “Very soon we’re going to be able to watch movies in bed! Basically what we’ve been doing for the last three years already, but now with the exciting service of Presto we can actually pay for the movies.”

During the speeches Foxtel CEO Richard Freudenstein said the executive team had been forced to catch the train from their North Ryde base into the city, because of the fire raging at the nearby Barangaroo site. Read more »

If Mumbrella is The Sydney Swans, what is The Oz?

Keen readers of Mumbrella may have read yesterday that the latest audit numbers delivered us one of our bigger monthly figures yet.

audit mumbrella feb 2014It’s a number Dr Mumbo’s colleagues are somewhat proud of – not least because rival titles with smaller traffic such as B&T, AdNews and The Australian’s Media section do not audit their traffic, and certainly don’t offer independent data on Australian browsers.

Although we’ve already cracked the elusive one million impressions per month when you include overseas browsing, the milestone is now tantalisingly close for Australian-only traffic.

So Dr Mumbo was intrigued to see how his favourite two-and-a-half-broadsheet-pages-Monday-Media-section reported the same story online last night. Read more »

Chessmate and one horse ponies at Kyle’s ratings party



Some of the most memorable radio moments  didn’t come from the on-air talent yesterday.

Talking at a party for staff and supporters after yesterday’s big ratings numbers, a triumphant ARN boss Ciaran Davis has plenty to say about those who doubted the rebrand of Mix to Kiis. And memorable ways of saying it.

The defeat of 2DayFM by taking their star DJs Kyle and Jackie O was “chessmate”, Davis said.

His staff were keen to help him out, and pointed out quickly he probably meant “checkmate”.

Next, he had a warning for advertisers. “The real work starts tomorrow because the rates are being quadrupled!” Davis told the sales team.

And Davies said some had underestimated ARN. “The journey really starts now. We have got to grow again and show we are not just a one-horse pony. We have clients who didn’t want to back us – well fuck ‘em.”


And what of Sandilands at the party? Dr Mumbo’s spy tells him, the DJ was “remarkably sweaty”.

Testing… 1,2,3?

One of Dr Mumbos favourite stoushes from 2013 was the knock-down-drag-out between Fairfax editorial supremo Garry Linnell and journalism academic Andrea Carson.

At the time Linnell lambasted Carson’s comments about a fall in quality (for a quick recap click here) and noting how the Fairfax of today published high quality content across multiple platforms: print, online, mobile, tablet etc.

Anyway Dr Mumbo is not sure where this website story quite fits within that paradigm, as the author herself admits: “This is a pretty weak article.” Read more »

‘I would rather starve then not get what I asked 4′

People can get pretty upset when a company like Domino’s stuffs up their pizza order. So upset they take to social media to vent about how unhappy they are.

Comedy duo Stuntbear have noticed that maybe these whines are actually a little bit petty, and, dare we say it, #firstworldproblems.

So, they made this video, voicing over the complaints on Domino’s Facebook page on images of refugees and asylum seekers.


Read more »

How to communicate simply… CBA style

Screen Shot 2014-03-11 at 7.39.27 PMTomorrow new laws come into place around privacy which require companies to be much more open in their disclosure of their policies.

Dr Mumbo commends the Commonwealth Bank of taking the step of full disclosure — yesterday laying it all out on Page 21 of The Australian’s business section for all their readers.

However, he does wonder if the above might be in the category of too much information…

Read more »

Coffee calamities

A slight coffee mishap at Dr Mumbo’s favourite Manly-based breakfast show this morning…

And while hosts Natarsha Belling and James Mathison handled it pretty well, perhaps not with quite as much aplomb as this caffeine disaster from the BBC’s archives…

Lachlan Murdoch’s bar gig

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LAchlan murdoch apron barmanTimes are tough for media moguls, so maybe it shouldn’t be a surprise to see Lachlan Murdoch branching out and trying new things.

As all the networks prepare for tomorrow’s eagerly anticipated radio ratings it was great to see this thank you video arrive from Nova entertainment starring their breakfast show duo Fitzy and Wippa along with Richard Wilkins.

Whilst some may debate whether this thank-you video might be a little premature before we’ve seen how the new ratings system shakes out, it is the cameo from the barman that really made Dr Mumbo sit-up and take notice.

He suspects if Nova is at number one in the ratings tomorrow drinks will be on the multi-millionaire network owner. Read more »

Harold’s Qantas boycott

Dr Mumbo notes unusually strong words from media guru Harold Mitchell in his column for Fairfax’s Saturday newspapers.

In the piece, the man who created Australia’s biggest media buying shop, has little sympathy for the national airline’s current pleas for government help. Mitchell (who regularly flew with the airline to London) reveals that he is boycotting Qantas until the current management are ousted. He writes: “I feel so angry… I won’t travel Qantas again while the current chairman and chief executive are there.”


Leo’s great expectations (of unpaid interns)

Dr Mumbo knows that in 2014 internships are a crucial and important pathway into the advertising industry.

But he couldn’t help but notice that Leo Burnett is setting some pretty high standards for its unpaid interns.

An ad placed on The Loop is offering internships for two to three days a week with the prerequisite that the unpaid intern “must” “have big creative ideas that could play out on social media” and also “think strategically about how to better social ideas” (sic). Read more »

Of actresses and axings

It’s not been a great morning for the good chaps of Dr Mumbo’s favourite media outlet The Australian.

First Darren Davidson proudly tweeted the “exclusive” news that Ten’s chief programming officer Beverley McGarvey was being replaced.

davidson tweet

Only to clarify 20 minutes later that it wasn’t quite the case…

davidson tweet


Meanwhile, Davidson’s colleague Michael Bodey was getting confused about The Guardian’s new Australian editor. Read more »

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