Awkward ad placement du jour

Yesterday Fairfax had some issues with strategic ad placements around the coverage of the Sydney Storms.

Today it’s the turn of its article about journo Belle Gibson who has admitted she lied about having cancer, next to an ad for “non-toxic cancer therapy”. SMH Read more »

Australia’s Next Top Obesity Upsurge

The Daily Telegraph wins the prize for picture/article juxtaposition of the day for putting its story about the “upsurge” in obesity next to a huge image of the judges for the new series of Australia’s Next Top Model.

model obesity Read more »

The Spirit Warrior adds ISIS to the Anzac mix

spirit warrior liz collett line dancingBig brands have been copping a backlash for hijacking the Gallipoli and Anzac commemorations in the last few days, so Dr Mumbo wonders what people will make of ‘Spirit Warrior’ Liz Collett adding ISIS to that heady mix.

Collett circulated a press release telling people there “will be no terrorist attacks in Australia or New Zealand this Anzac Day” telling them they can “celebrate the day for what it is without cause for fear”.

Dr Mumbo was not aware the national terror level was determined by the whims of a “line dancer turned spirit warrior” on the Gold Coast. Read more »

Cruising for an AdWords bruising

With thousands of people currently stuck on a cruise ship Carnival Spirit​ outside Sydney heads, Dr Mumbo thinks Carnival/Google might want to rethink this keywords ad placement on the SMH:

Screen Shot 2015-04-22 at 8.55.15 am

But that wasn’t the worst placement on the Herald this morning…
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Look into the PR crystal ball…

Screen Shot 2015-04-20 at 1.09.01 pmDr Mumbo always learns something new when he reads Sydney’s The Daily Telegraph.

Today he learned from The Tele’s employment page that staff at Pulse Communications get free psychic readings.

Which all goes to show the the PR industry’s flaky reputation is completely undeserved.

But Pulse will no doubt have foreseen that Dr Mumbo was going to say that.

Mac the Whacky?

Dr Mumbo has heard veteran marketing writer Paul McIntyre called a number of things in his years in the industry, not least the “servant with two masters” moniker given to him by The Australian.

But it seems the AdNews and Australian Financial Review scribe has a different nickname around the Fairfax offices – at least with the ever reverential Rear Window columnist Joe Aston, who dubbed him Captain Whacky in tweeting out his yarn this morning.

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Carrspace cops a bashing in the social space

It seems things keep lurching from bad to worse for experiential agency Carrspace – which was behind Woolworths ill-conceived Anzac #freshinourmemories campaign.

After having to pull the campaign website following a public outcry at how crass it was it appears the real Carrspace website has gone offline with a message “Bandwidth limit exceeded” – making Dr Mumbo wonder if it is the victim of a denial of service attack.

denial of service carrspace

After copping a bashing on Twitter yesterday the inevitable happened, and someone launched a spoof account @carrrspace with a profile reading: “Formerly , more like car crash! Proud creators of campaign.”

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Lenovo stunts becoming unfashionable

Lenovo isn’t having much luck with its sponsorship of fashion weeks, or so they’d like us to think.

First there was that incident with the bloggers not allowed to use their own tablets at Melbourne Fashion Week, and now it is claiming its free gifts for a group of hard up VIPs were pilfered from its show at Sydney Fashion Week as well.

Dr Mumbo was surprised to receive a release from Lenovo’s agency Digivizer trumpeting how national treasure Jessica Mauboy, GQ editor Nick Smith and model Maddison Brown all had the tablets they’d been given by the tech brand pilfered.

He was even more surprised when he put an inquiry into the NSW Police to see if this heinous crime had been reported – only to discover it had not. Read more »

Woolies’ best apologies

Today’s furore around Woolworths’ Anzac Day campaign is not the first time the supermarket giant has been forced to issue an apology for a marketing mishap.

Here are four of Dr Mumbo’s favourites:

1. The time they patronised their followers with a very taxing Facebook quiz…

everyday rewards facebook

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Dr Mumbo has found it difficult to miss Dr Karl Kruszelnicki’s promotion of the government’s Intergenerational Report.

Dr Karl challanege of change

As a marketing exercise, it’s a decent strategy to find the world’s most loveable science advocate to sell the subject matter. Dr Mumbo is sure that many more ordinary people have read the report than otherwise would be the case.

But Dr Mumbo notes that Dr Karl may now be having some doubts about his involvement, or so the Sydney Morning Herald suggests.

However, can you spot the one small word that changed in the story between last night… Read more »

What’s the difference between a twister and the Duchess of Cambridge?

If you want to know the answer to the question in the headline, Dr Mumbo suggests you don’t ask Channel Nine News, judging from this clip.

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Pepper Hacker – stopping cold people getting colder?

Dolmio’s  “mini-EMP disguised as a pepper grinder” has caused much debate on the pages of Mumbrella about whether it is needed, but it seems the use case might be proven from an unlikely source – Norway.

Dr Mumbo was surprised to get an email this week from a journalist at Norwegian tabloid paper Dagbladet asking a few questions about the Clemenger BBDO created Pepper Hacker, saying it has “gone quite viral here in Norway”.

Curious, Dr Mumbo asked why the Norwegians were so curious about the device and was surprised to hear it was hoped it might stop “an already cold people growing even colder”.

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Fiery hipsters and marketing misfires for Masterchef

The inevitable barrage of Masterchef teaser trailers have started to trickle out, and it looks like Channel Ten’s publicists are firmly targeting the media and marketing community with their first batch.

For starters there is Ricoh marketer Fiona Grindlay, who appears to have forgotten the golden rule of know your audience by serving up haggis to judge and known haggis hater Matt Preston:

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Nine News not quite on the money…..

Channel Nine business editor Ross Greenwood looked as surprised as anyone when his name popped up on screen last night.

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A freudian slip, Dr Mumbo can’t help but think, given his reporting on all things finance…

PR in control

Some journalists might be under the misguided impression that they’re the gatekeepers of what they broadcast and publish.

They would of course be mistaken.

Some naive PRs might think there’s a nuanced give-and-take partnership with the media.

They’d be mistaken too

So Dr Mumbo is grateful to PR Kate Engler for putting him right. Read more »

Buzzfeed in a pickle?

Ninemsn is having a crack at the social content market with Pickle, “a viral news site that delivers what’s trending on social media alongside offbeat and interesting, original features.”

The site is clearly aimed as a competitor to US viral content site Buzzfeed, although it seems the Australian team isn’t taking the threat too seriously if this tweet is anything to go by:


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When science journalism meets animal faces

There are those who would claim the mainstream media is dumbing down, especially where science is concerned.

But Dr Mumbo is pleased to see the nation’s most popular website engaging its audience with hard hitting science yarns, such as this story about a lamb born with the face of an angry old man. Read more »

From the people who brought you property listings comes Avalon Now

It seems Fairfax’s property portal Domain is moving firmly into the world of content marketing – creating this hard hitting drama about the everyday lives of the downtrodden souls living in Sydney’s Northern Beaches – Avalon Now.

Dr Mumbo hopes this issues-based series gets picked up by a commercial network, if just to see whether there are enough striped t-shirts in Sydney to last a 20-episode run.

If you haven’t seen this parody of life on Sydney’s northern beaches, it’s time.

Posted by Domain on Thursday, 26 March 2015

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