I have a dream…

While the end of Schapelle Corby’s eight years in a Bali prison cell must be a relief for the 36-year-old from Queensland, Nine ascribing the words immortalised by Dr Martin Luther King Jr to a convicted drug smuggler throughout its coverage may be a bit rich for some.

Schapelle Free at Last Nine Read more »

Rupert Murdoch’s transsexual adventure through Thailand?

The Saturday PaperIf the media kit is anything to go by The Saturday Paper’s first edition is going to be very interesting.

Dr Mumbo couldn’t help but notice that while the headline and picture in the mocked up example front page refer to the eponymous News Corp boss Rupert Murdoch, the actual copy  is an extract from Benjamin Law’s book Gaysia, from the chapter on Thailand’s Miss Tiffany Universe, the world’s most famous transsexual beauty contestant.

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Nando’s gets tactical around Schapelle and bars

The winner of quickest tactical ad around the ‘Schapelle is free’ bandwagon goes to Nando’s Australia.

The chicken chain posted a message on its Facebook suggesting Corby needs to try its Peri Peri chicken, ending with the line “The only bars you’ll see are on our grill!”

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A chin wag with Lee Lin Chin?

Dr Mumbo is a fan of SBS’s Lee Lin Chin and awaits her new segment “Celebrity Chin Wag with Lee Lin Chin” with great anticipation.

If the tongue-in-cheek preview is anything to go by Lee’s deadpan delivery and sad resignation to being “a respected journalist with 20 years experience now reduced to fulfilling a contractual obligation” will make for entertaining viewing.

On the new segment in the next series of The Feed, executive producer Nick Hayden said: “SBS2 it’s a new channel, it’s building its audience and what’s the best way to reign in new viewers? It’s celebrity gossip. And who would know more about celebrity gossip than a season broadcaster such as Lee Lin Chin, she’s the obvious choice.

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Sharri Markson to focus on marketing?

Based on the Mumbrella comment thread, it would appear the marketing industry feels The Australian’s Media section has been somewhat ignoring them since the departure of Simon Canning back in 2012.

Dr Mumbo is pleased to report new media editor Sharri Markson appears to be fully embracing marketing, or at least product endorsements on her social media stream, as evidenced by this tweet.

Sharri Tweet


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Finding the best media and legal representation

Dr Mumbo waits with the rest of nation for the imminent release of Schapelle Corby from prison, and Nine is probably happy at the fortuitous timing of the event, coinciding as it does with their special telemovie on her story.

She’s also probably looking forward to the $3m pay day publicist Max Markson (Sharri’s dad for those who don’t know) is predicting.

However, he does wonder about the wisdom of having her former lawyer do interviews where she tells the media that Schapelle’s first act upon being released will be: “To pop a cork of champagne and then role up marijuana joint the size of a cigar.” Read more »

Wishing journalists bad luck

MirrorDr Mumbo realises as a journalist he isn’t always the most popular person in the public relations community.

And of course there was the whole “don’t post animals to journalists” thing last year…

Today he received an envelope from Sydney PR agency Landor Associates promoting how he could: “Wake Up with Landor – The Face of Change.” Read more »

ABC gets into bed with a new partner

Dr Mumbo notes the fervour with which The Australian has attacked the ABC in recent months and in particular its focus on the decision to partner with the like of Fairfax and more recently The Guardian.

It’s a point often mentioned in The Australian’s news stories, not to mention its editorials (for anyone wondering of the last 30 editorials five have been about the ABC) as inappropriate for the public broadcaster.

Take this one from January 31 which quotes Tony Abbott on how the partnership with The Guardian over the Edward Snowden story ABC showed “very poor judgment”.

It then goes on to bemoan: “The infiltration of Leftist political and cultural activists, the proliferation of platforms and the de-skilling of staff…  the ABC’s collectivist, inner-city clique of broadcasters, bloggers, latter-day Trotskyites and inked hipsters, but it should chill the blood of taxpayers and a broad audience seeking reliable, factual and comprehensive news and current affairs.”

Anyway Dr Mumbo wonders what The Australian’s editorial writers will say about the ABC newest partner…  Read more »

Ten takes media buyers on Siberian expedition

Dr Mumbo gathers some of Australia’s most senior media buyers and marketers are about to fly out to Russia, courtesy of Channel Ten, for the Sochi Winter Olympics which starts on Friday.

What with ongoing disputes over gay rights, terrorist attacks, and a leopard cub mauling journalists yesterday (which could only be restrained by Russian president Vladimir Putin), it’s an intrepid crew who will be boarding the Emirates flights to Moscow.

As one senior industry figure told Dr Mumbo: “As an essential industry media buyers and marketers need to adequately protected.”

But fear not, the TV network has hired security specifically for the senior media buyers and marketers making the journey.

Indeed, but Dr Mumbo’s spies also tell him the biggest concern among the group is less around safety at the Olympics and more around getting there. Read more »

Attack dog turns guard dog

While yesterday’s revelation that Nick Leys is leaving the role of media editor and chief attack dog for The Australian to become the top spinmeister for the ABC, Dr Mumbo wonders whether how many more fires he will start that he then has to put out.

A cursory glimpse at the media section of the website today provides some interesting juxtapositions.

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Paying respect to the dead

Tele headlineIn the world of online news getting the tone right can sometimes be a challenge.

So it’s no surprise Twitter has been somewhat stirred up by Sydney’s Daily Telegraph headline: “Kids grieve for junkie actor dad” was a respectful headline? Read more »

Are Abbott’s promises a scam? YouTube thinks so

It’s always nice to see Prime Minister Tony Abbott tweeting a new video message.

Admittedly, YouTube’s treatment of his video “Delivering on Our promises” is a tad unfortunate.

abbot tweet deceptive


Update: A Youtube spokeswoman has told Dr Mumbo that the video was mistakenly taken down.

“Occasionally, a video flagged by users is mistakenly taken down. When this is brought to our attention, we quickly review the content and take appropriate action, including restoring videos or channels that had been removed,” said Youtube spokeswoman.

Fictional sea patrols

Dr Mumbo presumes Greens Senator Sarah Hanson-Young must be a fan of actress Lisa McCune or perhaps “fishing boats and so forth…”

Based on her performance in Friday’s Senate Legal and Constitutional Affairs committee it would appear that the South Australian Senator has certainly watched a few episodes of the TV show Sea Patrol.

Unfortunately Dr Mumbo feels some sympathy for the bureaucrat from the Department of Immigration was left somewhat confused being quizzed about a Nine production, axed way back in 2010, that was not a reality show but rather a piece of fiction…

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Knowing your client, and when they’re speaking…

Dr Mumbo couldn’t help but wonder about the strength or otherwise of the relationship between creative agency AJF Partnership and client iSelect.

While panelist Geraldine Davys, the relatively newly arrived marketing director of iSelect, was on stage at Mumbrella Meet the Marketers in Melbourne on Wednesday talking about her brand work, but nobody from the agency was to be seen in the audience.

Which was a pity, because she was dropping some hefty hints she didn’t like the work. Read more »

Celebrating the firing of journalists

The news cycle has been consumed this week by the war of words between the ABC and senior members of the Coalition.

However, Dr Mumbo was unaware that members of the NSW Coalition apparently had a problem with The Global Mail.

In the wake of the news that Graeme Wood was withdrawing funding from The Global Mail the Government Whip in the Legislative Council Peter Phelps MLC tweeted:

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Just crazy enough

To the Melbourne gathering of Mumbrella Meet The Marketers.

Dr Mumbo’s favourite quotes of the night?

“Don’t put a hashtag on a poor idea and call it engagement,” from Kevin Ramsdale, GM of consumer marketing at NAB. Read more »

A new way to ‘make the logo bigger’

Dr Mumbo knows if there is one question that designers and creative hate hearing it’s: “can you make the logo bigger”

Anyway there appears to be a new solution from independent creative agency NewRepublique

Palmer’s Gruen ad: imitation or flattery?

Gruen fans will recall that mining magnate and no Federal Parliamentarian Clive Palmer last year asked to borrow the pro-Clive ad created for him by creative ad agency 303Lowe.

At the time, Dr Mumbo reported how Gruen and the ABC had told him in no uncertain terms: no. But as a spokesman for Clive, at the time, was quoted as saying: “Clive doesn’t always take no for an answer”.

Dr Mumbo can now confirm that he certainly doesn’t with the Palmer United Party releasing this new ad in Queensland which is eerily similar to the one he was told he can’t use. Read more »

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