Bright spark

Dr Mumbo salutes the Sydney Daily Tele sub who came up with this brilliant headline on a story about Greens senator Lee Rhiannon whose office lights were left on overnight.

telegraph LEDs are burning


The art of apology

Sorry may be the hardest word for some, but Woolworths showed it’s got a pretty broad repertoire when it comes to apologising in today’s Daily Telegraph.

woolworths apologies sorry

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Wicked Campers: We don’t set out to shock

There’s been a fair bit of hoo ha about Wicked Campers and those slogans on the side of their vans in the last 24-hours, with 95,000 people signing up to a petition to have their vans taken off the road.

Regular readers will of course be aware the brand has had seven rulings from the Ad Standards Board against them this year, and even another two which came out today.

Indeed spokeswoman Leanne Webb, the daughter of company owner John according to SBS World News, said the brand doesn’t set out to shock the public, it’s just very creative.

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An effective ad

Full service agency Noisy Beast, best known for its ads for Swisse, is PRing how effective its latest campaign for client All Day Socks has been, with swimmer Hayley Lewis as its star.

It’s led to a 20 per cent uplift in sales apparently.

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An open letter to Rupert Murdoch from a News Corp journalist’s car

RupertRegular readers of The Australian won’t fail to have noticed Australia’s best national broadsheet is celebrating its 50th anniversary tomorrow, and to kick off festivities its founder, and News Corp boss, Rupert Murdoch is in town.

There’s a big bash tomorrow night which will see VIPs from the Prime Minister down gather to celebrate the colourful life of the national broadsheet.

However, Dr Mumbo’s spies tell him that not everyone at News is celebrating…

Indeed one brave journalist has even gone as far as penning an open letter to Rupert demanding improved salary conditions and then posting that in the windscreen of their car which as of 7.30am today was parked at the entrance of the company’s News Corp headquarters.  Read more »

Check that shirt out

A brief glimpse at Melbourne’s papers today provides a lesson in which statesmen can and can’t pull off a checked shirt.

The Herald Sun leads its front page with Clive Palmer’s effort and another cracking headline, whilst The Age has Indonesia’s new president Joko Widodo in its World section.

check shirts clive palmer Age  Read more »

If they can’t beat you, join them

Who better to advertise on The Guardian’s story about a World Cup themed anti-gambling initiative than Sportsbet, with a World Cup themed pro-gambling initiative.

guardian sports bet


And here’s the Singaporean ad in question, which ran during the half time break of the Germany routing of Brazil yesterday.  Read more »

A great day for kids

When subbing your front page, make sure you look at all the headlines together, or this can happen.

newspaper a great day for kids Read more »

How did the Ad Standards Board rule on its own ad?

The Ad Standards board recently launched a campaign to promote its services to the Australian public. What it probably didn’t expect was to receive several complaints about it.

It seems some members of the public took umbrage to the spot, which features members of the ASB board, and was variously described as “inappropriate” and “racist” and contravening free speech.

It seems there were a number of complaints about the ad including:  Read more »

Les Murray’s World Cup smash hit

Loyal readers may remember a few weeks back Dr Mumbo wrote about a football song featuring the unique vocal stylings of SBS’ football host Les Murray, celebrating the genius of former France midfielder Zinedine Zidane.

It seems whilst the tune by Melbourne band Vaudeville Smash hasn’t been lighting up the Aria charts it has been getting a lot of interest on YouTube, clocking up more than a million views since it was posted on May 29.

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Eat Pray Tweet

Does your dream holiday consist of going to Bali with a dozen social media types, doing yoga with them, eating organic food with them and tweeting with them? For a week?

Then look no further. For just $7,500 (excluding flights), this holiday could be yours.

Sometimes Dr Mumbo feels he should stress when a particular product he mentions is not a joke. Read more »

Get ready for a week of Ten getting excited about a former sportsman’s sexuality

Even in the hyperbole-driven world of television, Ten has been promoting its Ian Thorpe interview remarkably hard, albeit somewhat coyly. Here’s the latest:

“With less than a week to go until Ian Thorpe: The Parkinson Interview airs on TEN, watch the first promo from their highly-anticipated encounter.

“Shot this week in London, Sir Michael Parkinson CBE explores the private and sometimes troubled world of Ian Thorpe OAM. With no question off limits, the master interviewer examines the good times and the bad, the triumphs and the trauma that Ian has faced throughout his life.

“Ian Thorpe is Australia’s most decorated Olympian, one of Australia’s favourite sons and a sporting legend around the world.

“Affectionately known to many as Thorpedo, Ian broke 22 world records and won five gold, three silver and one bronze Olympic medals. He has also collected 11 World Championship titles, 10 Commonwealth Games gold medals and nine Pan Pacific titles.

“In a world exclusive, TEN will broadcast Ian Thorpe: The Parkinson Interview on Sunday, July 13, at 6.30pm.”

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Missable TV

Dr Mumbo is a fan of brands that use digital advertising to its full capabilities. Like targeting potential TV viewers who might be using their mobile devices as a third screen while browsing news sites.

An hour after the show.

smh under the dome ten ad

British taints

Ever wish you hadn’t chosen a particular brand ambassador? British Paints sure does.

Tekegraph rolf harris british paints Read more »

The PacMags translator

pacmags press releaseA press release can be a thing of beauty.

It can certainly be a way of disguising bad news as good.

So Dr Mumbo salutes the writers of today’s announcement from Pacific Magazines

Allow Dr Mumbo to translate as we go…

Pacific Magazines has announced a proposed restructure for its Young Women’s’ titles Girlfriend and Total Girl, with respective editors Sarah Tarca and Amanda Nicholls continuing in their roles while some editorial staff will work across both brands. Other editorial roles will remain specific to their title.

PacMags is merging the two teams from Girlfriend and Total Girl. Kinda.

Both editors will work with the editorial team across print and digital. Mychelle Vanderburg will continue as Publisher.

Geez. Hopefully they’ll play nicely together.

“While each title is successful and has a clear positioning, there are efficiencies in bringing the editorial into a shared unit, where there are synergies, particularly with our ongoing digital content focus,” said Pacific Magazines Director of Magazines, Peter Zavecz.


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Todd Carney – to the Maximus

Some brands would be embarrassed to find themselves in a photograph of a sports star urinating into their own mouth.

Not so Maximus sports drink, which is making the most of its supporting role in the Todd Carney scandal with this charming post on its Facebook feed. Read more »

Formula None

Welcome to Cannes Watch – where we celebrate the longest it takes a company to remember to send out a press release about a win.

Here’s today’s contender, from Honda, a mere ten days after the event…

Given that the campaign celebrated Ayrton Senna’s speed around the track, the irony is splendid.

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The blind leading the subs

There’s an interesting piece on the SMH on the evolution of hand signals.

blind people smh

Mind you, Dr Mumbo finds it hard to believe that “blind people” use sign language.

(Hat-tip: James O’Brien)


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