Swimming with Sharks – a new RedBalloon experience



Network Ten’s new show where entrepreneurs pitch to millionaire investors Dragons Den Shark Tank has created a bit of speculation around just who those Dragons Sharks will be.

At the end of last month The Australian’s Media Diary reported a rumour that ad-man turned media mogul John ‘Singo’ Singleton would be filling one of the leather chairs set aside for high rollers, reprising a role he took up last year for Carnegie’s Den (note to potential pitchers, don’t turn up in a tracksuit, Singo doesn’t like that).

However, at a Marie Claire event this week Dr Mumbo reckons another of the Sharks inadvertently outed herself.

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It’s how Telstra connects (unless you put the phone on hold)

telstra logoNow correct Dr Mumbo if he’s wrong, but Australia’s biggest telco Telstra organising a conference call for the media should be no trickier than the proverbial brewery putting on a few drinks.

Of course, events do happen which throw the best laid plans into chaos. A wild storm bringing down power lines would, quite understandably, wreck a phone link up, and, well, he can’t actually think of anything that would ruin a brewery piss up.

So the reasons behind the collapse of a conference call this morning, when Telstra unveiled details of its new health initiative, came as something of a surprise to Dr Mumbo.

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Block head driving – a special investigation

Channel Nine’s A Current Affair loves a good ‘I can’t believe that person was driving whilst eating/on their phone/doing their nails/having an out-of-body experience yarn’.

However one viewer, George Wheeler, noticed how the ‘expert’ commentary in an expose of a woman driving whilst eating a McFlurry married up perfectly with some fishy driving practices then showcased in The Block afterwards.

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Hamish & Andy on the art of contract negotiation


Hamish and Andy in 2009

And so to the Australian Commercial Radio Awards (ACRAs) where the talk of the night was the continued speculation around radio duo Hamish and Andy’s future with Southern Cross Austereo next year.

Indeed it was the pair themselves, also the hosts for the night, who fuelled that speculation confirming to the ballroom of 1,200 people in Melbourne that they were indeed in negotiations but that they had a few demands.

They then produced what appeared to be a phonebook titled “Hamish and Andy’s contract demands” with Blake declaring, tongue firmly in cheek, “these all have to be met.”

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Treading on each other’s toes

Dr Mumbo loves nothing more than a good media bunfight.

Yesterday saw the NT News take this swipe at the Guardian Australia with the Territory tabloid, famous for its weird crocodile/animal stories, more than a little perturbed by the Granuaid’s decision to venture into its territory…

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Ralph learns the perils of live radio

And so to the Commercial Radio Australia conference in Melbourne’s glitzy Grand Hyatt Hotel, where the cream of the radio industry gather to find out what’s coming up next.

To kick the conference off there was a presentation explaining this year’s new CRA campaign, with Eardrum’s Ralph van Dijk, who made the ad, finding that live presenting can be as treacherous as live broadcasting.

The gremlins were well and truly in the system, first hitting the end of an explainer video, and perhaps a little more annoyingly, cutting off the two ads lined up to demonstrate the campaign, stalled after the first few words.

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Rupert Murdoch a member of the mogul street fighter club?

Rupert MurdochRupert Murdoch has been described as many things, but an “unusual mix of PHD mind and a street fighter” was a new one for Dr Mumbo.

The description came from News Corp CEO Julian Clarke, who was speaking in Sydney this morning at a Westpac Lander & Rogers Economic Breakfast held at the Westin Hotel in Sydney.

Asked about Rupert dealt with much of the media negativity that is sometimes around him and News Corp, the Australian CEO of News, Julian Clarke replied: “Rupert’s a fascinating guy, he’s an interesting guy. He’s an unusual mix of a PHD mind and a street fighter and you don’t often get that combination.” Read more »

Peeing panda’s big day out in Sydney

For the life of him Dr Mumbo can’t understand why the Chinese state broadcaster CCTV would have pulled this public service announcement, replacing loutish Chinese tourists with pandas, in Sydney.

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Nine gets the bug

Given the panic currently sweeping parts of the world at the koment over the outbreak of the deadly Ebola virus Dr Mumbo wonders whether Nine might have thought a few moments longer about the Friday night film they chose this week: Contagion.

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Will ACMA get shirty with 2GB?

Woolies described them as totally unacceptable and withdrew them from sale, but Sydney’s Radio 2GB radio seems to love them and is giving them away to listeners. Dr Mumbo refers, of course, to the wonderfully subtle and poetic ”if you don’t love it leave” shirts that have split opinion this week.

The radio station took to twitter this afternoon to promote these giveaways:

Screen Shot 2014-10-14 at 4.21.05 PM

Unsurprisingly users on Twitter didn’t take too kindly to the initiative, with most suggesting we could do without such thinly-veiled aggression emblazoned on items of clothing. Read more »

Mike grins and Bairds it in ad for Daily Tele

wutThe appearance of a grinning Mike Baird in a  TV ad for The Daily Telegraph has caused a degree of consternation as to the newspaper’s political leanings, Dr Mumbo has noted.

Most notably in Junkee which could hardly contain its indignation.

Whatever the rights and wrongs of the NSW Premier seemingly endorsing a specific media outlet such as News Corp, Baird is the not the first politician to unashamedly throw his political might behind a product…

Dr Mumbo recalls how South Australia Premier Jay Weatherill took a break from the mundanity of running the state to proudly proclaim August 30 as FruChocs National Appreciation Day. Yep, FruChocs National Appreciation Day. Read more »

Water buffaloes highlights

Remember when two water buffaloes spent a morning running through Sydney’s inner west back in March?

While ad agency Cheil, who were producing an ad for Samsung Korea, would probably prefer it was quietly forgotten, for Fire & Rescue NSW Newtown it appears it was one of their year highlights…

Fire and Rescue buffaloes

Ford still guessing who

Dr Mumbo was surprised to see still Ford touting its ‘Guess Who’ campaign, especially when it let the cat out of the bag last week… 

You may remember the #GuessWho campaign when no one was speculating who the “mystery manufacturer” was with the car company promoting the guessing competition on its own websites…

Despite this, Ford sent out an email to those who entered the guessing competition with the chance to win a Ford vehicle suggesting that it had led to “weeks of speculation” and had “thousands of people guessing who”.

Ford guess who

Dr Mumbo is thinking it was less weeks of speculation and more a 30 second Google search…

Hipsters cannot live by integrity alone

And so to yesterday’s BEfest conference, where the man behind the Fully Sick Rapper, the Bondi Hipsters and the Jungle Boys Christiaan Van Vuurren admitted: “I’m legitimately broker than I have been in my entire life”.

The revelation might be somewhat surprising given the Bondi Hipsters have a new ABC2 sketch show Soul Mates coming out in a fortnight, and have recently done an ad for Old Spice as well.

However, speaking at the Mumbrella Question Time panel at the end of the day van Vuuren, who plays Dom in the Bondi Hipsters, explained: “People are remarkably savvy to what their audiences will be ok with, and that’s been the case with us.

“I’m legitimately broker than I’ve ever been in my entire life, we’ve said no to some pretty big amounts of money on the way through that would have helped pay rent, but we’ve been looking at the long term goal of what’s going to build our audience and what’s going to maintain our audience.”

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Taking the guessing out of #guesswho

A major car brand has launched a teaser campaign for its new range of cars, gamifying the experience by promising to make one lucky Australian one of the first to own one if they #guesswho it is.

People have been steadily guessing for the last week or so on Twitter (although whoever is monitoring the hashtag has to wade through a lot of unrelated stuff as well to find the guesses), with many of them getting it right.

And how does Dr Mumbo know they’re right? He had a quick internet search on the hashtag, and found the campaign was being promoted on the Essendon Ford website.

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The Last Temptation of Lee Lin Chin

Sure Ten’s breakfast show Wake up was a failure but somehow Dr Mumbo is more optimistic about the idea of a “Wake up to Cappu-chin-o with Lee Lin Chin”.

Cryptically entitled ‘The Last temptation of Lee Lin Chin’, it is of course a teaser for Lee Lin’s cult appearances on the youth-oriented news show.

According to the media release issued by SBS 2’s The Feed: “After being schooled by veterans Larry Emdur and Kerri-Anne Kennerley, Lee Lin Chin’s transformation to morning television host is now complete with the first episode of her own breakfast program in front of a live studio audience.

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Kiis’ time travelling Bachelor text


Click to enlarge

In the last 24-hours the Australian entertainment news community has gone a bit nuts about the finale of The Bachelor and the ‘shocking’ news Blake Garvey and his intended Sam Frost have already broken up.

KiisFM’s Kyle and Jackie O were among the first to report the gossip that the pair had already headed for splitsville, with Jackie excitedly citing a text from one of the ‘show’s producers’ claiming it was because Frost was unhappy with Garvey using the same lines on all the girls. Kiis later tweeted a screen shot of the text as proof of its existence.

However, Dr Mumbo couldn’t help but notice that while the broadcast aired at around 7.15am, the screen shot showed the message was received at 7.32am. Dr Mumbo certainly wasn’t aware text time travel was a new feature on the iPhone 6.

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Ferrier doppelgängergate: Advertising Action Man Adam

adam ferrier action man posterA few weeks ago Adam Ferrier got slightly freaked out when a woman posed for a picture with an apparent doppelgänger and posted it to Twitter.

Well, it seems that woman, visual artist Anne-Marie Twigge, might be Adam’s biggest fan, who has now created a “lecture, performance, exploration, brand event, affective or effective experience” inspired by his recent book The Advertising Effect entitled “Action Man Adam Ferrier”.

Overnight he also received a press release from Twigge, based in Amsterdam, explaining what was going on. Sort of.

“Twigge’s performance seeks to explore the commercial and artistic manifestations of human behaviour. Exploring why we feel what we feel, her performance asks: when are we prompted to engage and disengage?”

Clear as mud. Read more »

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