To Sydney’s Sebel Pier One and The Siren Awards for Australia’s best radio ads, hosted by Mix FM’s Tim Ross.
And Rosso had an important announcement to kick off the breakfast event, aimed at his former colleague, DMG Radio’s dashing marketing director: “Just one piece of housekeeping.
“Tony Thomas was looking for a mirror. It’s that way.”
But Rosso understood the difference between making radio ads and presenting, telling the audience: “You should try the other bit: where you have to tell the time.”
So he’s delighted to see that Fox Sport’s Rugby HQ is righting the balance celebrating “the best game day entertainment of all time” on its YouTube channel.
And here at number six is slow-mo footage of cheerleaders stripping down to their bikinis.
As Fox Sports puts it in the accompanying description: “It’s The Girls doing what they do best”. Read more »
Not that Australia’s online publishers are desperate to get video streams at all costs, but Dr Mumbo does wonder why news.com.au is autoplaying a British Sky News video about Prince Harry’s trip to Washington above a story about missing cruise ship passengers.
So which is the more ironic: – that The Australian published its announcement of News Limited’s new paywall strategy behind its own paywall, or that it then unlocked the story a few minutes later?
Lion Nathan’s beer brand XXXX Gold is looking for a brand manager to take on the role of promoting its XXXX Island.
The ad is up on Mumbrella’s jobs board with the “key responsibilities” being managing the XXXX Island marketing campaign.
It has been a year since XXXX GOLD announced it had acquired the island and six months since the first guests.
Marketing a beer-themed island off the coast of Queensland sounds mighty tough.
In a column published in The Daily Mail, the self-proclaimed high-achiever describes her position as “torturous” in comparison with that of her “scatty, jobless” friend.
“Now in her 30s, she tends to crash from one career crisis to another and inevitably will have just quit one job and be searching for her next,” Molloy writes of her friend. ”She’ll arrive with a hangover, minus her wallet, meaning she won’t be able to pay for dinner.
“At some point during the meal, she will always say the same thing: ‘You’re so lucky, Amy — you’re so driven and successful.’ She envies my life, my career, my salary, my prospects.
“But the truth is I envy her failure. It’s hard being a lonely and joyless high-achiever. I wish I could be mediocre.” Read more »
TEDxSydney was, as ever, a wonderful affair.
But this piece of work by Saatchi & Saatchi shown on the day, Dr Mumbo feels, deserves to go viral.
Quite the most adorable thing. Ever. Read more »
It took about 48 hours, but that controversial Studio poster is now gone.
As Dr Mumbo’s spy puts it: “No more squealing.” Read more »
If there’s one thing Dr Mumbo can’t bear, it’s somebody who plays with their mobile phone during a live performance.
If there’s two things he hates, it’s when they’re sitting in the front row.
And if there’s three things, it’s name droppers.
So imagine his feelings towards a person who would be capable of combining the three.
Somewhat spectacularly, that person achieved the trifecta in Sydney last night during a monologue from comedian and storyteller Daniel Kitson.
When the performer stopped the show to ask what the hell he was doing, the miscreant’s somewhat awkward reply: “I’m messaging Courteney Hocking to tell her how you’re doing.”
Courteney Hocking, Google tells Mumbrella, is an occasional comedy writer and former contributor to Good News Week who once appeared on the radio with Kitson.
If you’re going to namedrop, you can probably do better than that.
Or, you know, don’t be a dick in the first place.
(By the way, it was still a work in progress, but Dr Mumbo thoroughly recommends Kitson’s show After The Beginning. Before The End.)
What with Monday’s accidental despatch of a press release with the less than compelling headline “Heading 3″, Dr Mumbo was initially inclined to let this one from the IAB go through to the keeper as a kindness.
But as it’s now been forwarded to him by three different people, he feels he can’t resist: Read more »
Dr Mumbo had always assumed that one tabloid headline was so tainted that it would never again be used, not least by a News Corporation paper.
He was wrong.
For those unfamiliar with newspaper history, News International’s The Sun has never fully recovered from the untrue claims it made about football fans at 1989′s Hillsbrough Disaster in the UK in possibly the most notorious front page of all time. To this day, its sales have not fully recovered in North West England. No paper in the UK, he is certain, will ever use the words on a front page again.
The Daily Telegraph does not, Dr Mumbo assumes, know its family history, based on its presentation of the Tom Waterhouse affair today. Read more »
It’s the question many in the media elite are asking: who will replace Jonathan Holmes as the host of the ABC’s Media Watch program?
Last year Holmes indicated that he would be finishing up mid year and Crikey has recently reported that a new replacement would be announced next month.
Amid the rumour and speculation about a replacement Dr Mumbo salutes the diligence of betting brand Sportsbet for creating a market on who would be the next host.
And the Sydney Institute’s Gerard Henderson, star of the somewhat ABC-sceptical website Media Watch Dog, comes in fourth paying $8 (presumably there are rules preventing the inclusion of Nancy his dog). Read more »
This Facebook photo of Tom Waterhouse looks set to go viral - any moment, now…
While Don “game changer” Meij is of course the ideal front man for Domino’s, Dr Mumbo can’t help but wonder why this…
… reminds him of this: Read more »
Something went slightly awry in this caption from Nine News Brisbane.
The following press release from the Interactive Advertising Bureau reaches Dr Mumbo’s inbox.
And he much prefers it to stinky old Heading 3 or sleazy old Heading 5
So reporter Angus Thompson has just tweeted that he’s “kicking back” at a talk to Herald Sun journos about how to use Twitter.
Dr Mumbo knows this because Thompson has tweeted a pic of the lecture.
What he doesn’t know is why the hell the image on screen is the profile of Dr Mumbo’s colleague Nic Christensen.
We’ll choose to take it as flattery though.
So The Daily Show’s John Oliver was in Australia for a week filming pieces on gun control. It says something about the combined resources and abilities of Australia’s TV industry that during that brief visit he was able to produce one of the best bits of telly of the year.
Or, you know, we could stick with miracle diets and money saving tips.