Get yourself back to school

Someone should have told East Hills mall user generated content is so 2013.

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The Real Newsreaders of Sydney

Sandra Sully is a party girl, Natalie Barr is “here for a good time, not a long time” and Lee Lin Chin has “never killed a man before, but I know I’m capable”.

Dr Mumbo has no idea exactly what this 40-second teaser video for SBS2’s The Feed is driving at, but he’s going out on a limb and saying Monday at 7.30pm will be a must-watch.

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David Wood: dick joke correspondent

Dr Mumbo never suspected the Northern Territory News was doing well enough to dedicate a correspondent solely to dick jokes.

NT News dick joke correspondent

This raises the question of why the Territory Government is not going more to warn the public about rogue phalluses and sparked a call for a full government inquiry into the ramblings dongs,” writes the appropriately named writer David Wood. 

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Potato, onion, bacon and fly tart

Dr Mumbo isn’t normally an advocate of magazines using photoshop.

But when you’re a food magazine like Australian Gourmet Traveller and there’s a fly on your tart, he reckons it’s probably acceptable, especially when it doesn’t appear in the ingredients list.

superfly gourmet traveller

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What’s the New shite?

With a title like News Bite Dr Mumbo is surprised it’s taken the good people at Aberdeen City Council 37 editions to make this mistake.

news bite front page

Whilst a council spokesman might be making light of the unfortunate placement of the photo for their council tenant newsletter in the local newspaper, it seems someone in the production department has been busy correcting the error online:

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Five years and 30 Seconds later…

Dr Mumbo has been thoroughly enjoying the Comedy Channel rerun of adland sitcom 30 Seconds which came to an end at the weekend.

For those who don’t remember the 2009 series, it was set in the fictional Sydney creative agency of BND Worldwide.

And it’s stood the test of time.

One episode featured the agency’s ECD in a state of some angst because he’d slipped down Creative Brief’s rankings.

So the agency set about making a scam ad in a rush because the deadline for the Cannes Lions was approaching. Read more »

Do the hustle

It was wigs, fur, polyester suits and cleavage at last nights APMA Star Awards which saw guests and host Gyton Grantley embrace the American Hustle theme, and run with it.

Grantley, star of House Husbands but perhaps better known for playing Carl Williams in the first series of Underbelly, wasn’t aware he would have to do some ‘schtick’ as MC of the event until a couple of hours before, but improvised admirably by teaching the room how to do ‘the hustle’.

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The Wicked Campers school of customer relations

They might be promising to clean up their act with their slogans on vans, but Wicked Campers appears to be happy to use some pretty colourful language on its internal emails about customer inquiries.

Wicked campers fucking annoying prick

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You can advertise anything these days

Dr Mumbo was sure there was some sort of provision on adverts being based on fact…

Simon Gittany is innocent

Mixed metaphors on Mike Carlton

It seems the Daily Telegraph is taking great delight in the demise of rival the Sydney Morning Herald’s star columnist Mike Carlton, devoting two full pages to the ongoing saga in today’s paper, as well as an editorial.

However, Dr Mumbo’s eye was caught by the two Photoshopped mock-ups of Carlton and a cartoon which they have created, and the mixed messages they seem to be sending out.

On page 10 of the two-page special ‘SMH in Crisis’ section the paper has a mock up of Mike’s face on a beer keg, with the label ‘Carlton Shaft’:

Mike Carlton cartoon The Tele

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Mystery of the vanishing ‘News Porker-ation’ story

Dr Mumbo understood there was an unwritten agreement between major publishers that you don’t go after each other’s proprietors.

So he was surprised to see a photograph of News Corp boss Lachlan Murdoch briefly pop on the Daily Mail Australia home page yesterday afternoon with the less than flattering headline promoting it: “News Porker-ation!”

News porkeration Lachlan Murdoc

Source: Daily Mail Australia

It linked through to a slightly more subtly written article by junior journo Alicia Vrajlal contrasting Lachlan’s “post holiday physique” with that of his wife Sarah.

Curiously, although the top of article says there have been 18 comments from readers, none are visible below it, at least to Dr Mumbo. Read more »

The boss of the SMH won’t talk to the SMH

Darren GoodsirWhile nobody at the Sydney Morning Herald has covered themselves in glory over the departure of columnist Mike Carlton, it does strike Dr Mumbo as a tad ironic that the newspaper’s own editor-in-chief Darren Goodsir was “unavailable for comment” to his own reporter Megan Levy, while Carlton was happy to talk.

smh goodsir unavaialble


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The NT News does Super Croc v Mega Shark

Dr Mumbo feared the NT News might have lost some of its headline writing ‘bite’ when its top headline writer Paul Dyer did a bunk for Asia a few months ago.

Thankfully, his fears have not been realised.
BuTxkofCYAIoAF8 Read more »

Compare and contrast…

Ever wondered about the difference between commercial television and public service television?

10pm last night was a moment of exquisite contrast.

On ABC1? The most expensive outside broadcast of Q&A in the show’s history, live from North East Arnhem Land in the Northern territory, with an all indigenous panel.

And on Nine? My Granny The Escort – a series described by B&T magazine as “a frank insight into the lifestyle of women who, in their later years, turn to the sex industry for work”. And described by Dr Mumbo as “a prurient piece of British tabloid TV”. Read more »

Arnie the butt of the joke? He’s got form……

Property website feared that Arnold Schwarzenegger would turn down the offer to star in its TV adverts because he was the butt of the campaign’s joke. It really needn’t have worried.

Dr Mumbo scoured the web to unearth some of Arnie’s previous dalliances with the commercial world, with Japanese brands in particular keen to secure his services. And ensuring he was portrayed in a serious light was clearly not on his list of demands.

The first sees our superhero knock back three ‘Go West’ Japanese coffees before getting all serious with a moody turn to the camera. When the sunnies come off, Arnie means business.

Here, Arnie plays a host of characters as he promotes Direct TV – before uttering a variation of his most famous phrase as he is sealed in a cargo crate

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It’s sad when someone dies

If you’re fed up with newspapers telling you what you should be feeling about events, then you’d have been really hacked off with the death notices in the classifieds section of Saturday’s The Age.

The Age Sad classifieds subbing error

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That Moron who writes for us

Does someone at the Daily Telegraph have a grudge against Sydney Confidential reporter Jonathon MORAN…?

jmo Read more »

In praise of copywriters

Sometimes Dr Mumbo likes to be marketed to.

A couple of excellent pieces of work hit his inbox this afternoon.

First, here’s a great press release from ABC2 for a timeslot move of The Roast, which is apparently some kind of current affairs show for younger people:

The Roast returning with all new 7:30pm timeslot

After a short break, ABC2’s daily news satire The Roast will move to 7:30pm to go head-to-head with ABC1’s daily current affairs flagship 7.30 – starting Monday 4th August.

“It’s about time!” says The Roast’s showrunner, Nich Richardson. “Finally, we’ll be competing with the big guys over on ABC1 to see who has our network’s premier current affairs coverage.”

“Our market research shows that taxpayers want more Photoshop jokes at 7:30pm, and Sarah Ferguson just isn’t delivering,” says Richardson, who is excited about the challenge.

“Who names their current affairs show after a timeslot? Everyone knows that real hard-hitting journalism comes from shows named after ways of preparing chicken.”

“I think Australian viewers deserve their hard-hitting journalism served with a side of graphic, traumatising violence,” said The Roast’s anchor, Tom Glasson, who this weekend accidently binge-watched the House of Representatives instead of House of Cards.

“And since Sarah Ferguson refuses to be harpooned by Japanese whalers or shot by David Leyonhjelm or set on fire, we’re a natural fit,” continued Glasson, who has been killed on his own show five times this year.

Despite the head-to-head timeslot, Sarah Ferguson appears to welcome the decision. When asked whether she was threatened by the young upstarts, the Walkley Award-winning journalist said: “Name the time and place, children.”

The move comes at a good time, however, as investigations show that The Roast is currently in breach of ABC2 charter rules, which clearly state: “Any timeslot after 8pm is strictly reserved for Louis Theroux and documentaries about people who want to have sex with cars.”

The Roast returns at 7.30pm Monday to Friday on ABC2, from Monday 4th August. It’s about time!

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