So what sort of a fool would suggest that The Australian is overstaffed?
Seven bylines for one news story? Perfectly reasonable. At 27 paragraphs, that’s nearly four paras each.
Dr Mumbo hopes they all had a nice rest afterwards.
The use of the word vagina in the Carefree ad has certainly been generating debate – and that’s before the Ad Standards Board even rules on the complaints it has been receiving.
Comedia Sam mac has been taking it harder than most. Read more »
Former Olympic swimmer Giaan Rooney, Nine News?
Or another former Olympian, Cathy Freeman?
Contextual ad of the day comes from news.com.au…
For $44 you can get a “tabloid size front page newspaper print”, just like the real thing. And, just like the real thing, delivery is included. A broadsheet version will cost you a premium $60. Perhaps it also reflects the organisation’s new premium pricing strategy.
What’s the opposite of contextual advertising?
Because Dr Mumbo’s found it.
Dr Mumbo suspects that the correlation between people looking to recork their vintage wines and people wanting to read about the Shire may be a tad on the low side.
Welcome to Dr Mumbo’s favourite time of the month: mad Ad Standards Board complaints.
Today’s victim? CommBank – and its ad featuring Olympic swimmer James Magnussen. Read more »
There are, as one of Dr Mumbo’s colleagues pointed out today, a metric fuck tonne of videos on YouTube.
And Dr Mumbo has noticed a growing trend.
Christiaan Van Vuuren (you may remember him as the Fully Sick Rapper) is involved in every single one.
Bondi Hipsters? That’s him. Read more »
A month ago, B&T magazine asked the question on everyone’s lips when Seven announced a new boss: “Who Is Don Voelte?
A month on, it looks like they haven’t been able to answer the question just yet:
But he is merely the boss of a billion dollar media company, so it’s an understandable mistake.
Some weeks ago in a Mumbrella opinion piece, we singled out Google for special praise for the awesome conditions in which Googlers work.
Sadly, since Dr Mumbo did not pay the ladies’ loos (Googloos?) a visit, we neglected to mention the other handy essentials ladies at Google (Googlettes?) get to use… Read more »
Two of Australian television’s most talked about shows are going head to head in a new sort of competition, it appears… Read more »
Dr Mumbo must raise an eyebrow at the social media PR campaign from coffee franchise company Gloria Jeans. Their attempt to create a bit of positive spin around their community activities with the hashtag #WithHeartLocal seems to have gone somewhat awry.
Who could have seen that coming…?
Dr Mumbo always enjoys his morning email from smh.com.au.
On occasion, the news can be a little gloomy though…
As the story itself makes clear, we do at least have three billions years to prepare.
The popularity of soft porn novel series Fifty Shades of Grey has not been lost on canny retailers looking to sell other products along side it.
Dr Mumbo was sorry to hear that Sunrise’s David Koch has been stricken with the malady currently plaguing Sydney. The disease usually preys on the young and vulnerable but in rare instances can strike older people.
So disorientating is the illness that Nova FM’s Fitzy and Wippa were able to engage in a long telephone conversation with Kochie using only a selection of Justin Bieber samples. Read more »
Dr Mumbo gets the impression that comedian and The project regular Sam Mac is feeling slightly threatened by 50 Shades of Grey…
Putting the controversy about the Lynx / Axe clean balls ad aside, Dr Mumbo was genuinely delighted by this gorgeous new piece of work for Axe in the U.S.
The ad features Kiefer Sutherland wishing he’d done things differently when he was at high school. It reminds Dr Mumbo of the dreamy quality of Sofia Coppola’s the Virgin Suicides…
Based on present form, Dr Mumbo looks forward to seeing the local version reach Australia in about two years time, starring Gary Sweet.
Which boutique strategy agency tried to blag a test-your-strength punching machine from the supplier by telling them that they have 1000 clients per month through its doors.
The answer is on the tip of Dr Mumbo’s Tongue.