Bauer’s distribution problem

It seems Bauer Media had something of a distribution glitch today – at least with its emails to Dr Mumbo.

This afternoon Dr Mumbo has received ‘The Bauer Insider’ newsletter 1,937 times (at least that’s the number he tallied before he lost count).

In case you wondered what that many emails looks like in Gmail, here is an abridged version.

bauer newsletter fail Read more »

‘Celebrity’ teasers continue

Network Ten is determined to make Australia care about which ‘celebrities’ they are sending into the African jungle.

However Dr Mumbo can’t help but think their latest ‘clue’ as to who it might be doesn’t narrow it down much.

Last night they revealed one of the people in the lineup is an Aussie TV star who “was in one of Australia’s most successful musical acts”.

It seems any soapie star worth their salt has at some point had a dabble in the pop world. Anyone remember Kylie and Jason?

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McFrank: ‘like Frank PR but with a distinctly Scottish accent’

mcfrank PRWhen you’re opening a new office in another country it’s important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts.

The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name – McFrank.

Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks.

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City of Sydney – emptying just one bin per hour… and proud of it

The punters in Sydney CBD have had plenty of opportunities to see a piece of  ambient advertising boasting about what a great job City Of Sydney did keeping the streets tidy on New Year’s Eve. The poster, still on the side of garbage trucks, boasts: “1,300 bins emptied by 60 trucks in 24 hours”.

Dr Mumbo was quite impressed… until he did the maths.

bins sydney new year's eve Read more »

Maccas’ not-so-special sauce

maccas sauceDr Mumbo congratulates McDonald’s Australia on its belated arrival on Twitter today. Read more »

Dust off your telex machine. Ansett flies again

Like many, Dr Mumbo has found himself despairing slightly as a variety of Facebook friends fall for the Facebook spam pretending to be from Qantas offering free flights in exchange for polluting their timelines with shares and likes.

Now there’s a better version. Remember Ansett?

ansett screenshot Read more »

Who does Russel Howcroft want to see eat bugs?

Ten has done a pretty good job of whipping up some speculation around which ‘celebrities’ will be put into the African jungle for new show I’m a Celebrity Get me Out of Here.

So they decided to ask some of their top talent, in what appears to be a corridor, who they’d like to see in there.

Former adman and Ten general manager Russel Howcroft was among the stars asked who he’d like to see undergo the humiliating and arduous trials. His answer – rival Gruen regular Todd Sampson, quipping “I’d like to see him eat bugs and have things crawl all over him”.

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Quiz: Which newspaper wants you to guess how many Aussies died on MH17, what sport Phil Hughes was playing when he died and how many hostages were taken in Martin Place?

Sometimes the media suffers from the perception that it is heartless in how it covers tragedy.

the west facebook quizSo well done to The West Australian newspaper for navigating that risky territory in its end of year challenge, in which it invited readers to take part in a sponsored online “University Learning” quiz on the Murdoch University branded page.

There was a hint of what’s to come in the promotion from The West’s Facebook page: “2014 was a pretty big year for news, most of it bad. Were you paying attention?”

And it certainly was bad news, with readers invited to guess all sorts of fun facts and figures.

After all, what could possibly be seen as insensitive in asking readers to guess how many hostages were taken in the Martin Place siege?

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Fox News shows there’s nothing like balanced reporting

US cable news network Fox News might be known for its right wing views, but the views of this “terrorism expert” have come as a surprise to many in the UK’s second largest city, and sparked a Change.org petition.

Live on TV Steven Emerson revealed that ‘in Britain, it’s not just no-go zones – there are actual cities like Birmingham that are totally muslim, where non-muslims just simply don’t go in’.

The comments have stirred action for a tongue in cheek Change.org petition called ‘Let non-Muslims back in to the city of Birmingham’.

Fortunately for Emerson 21st Century Fox chairman Rupert Murdoch has also been expounding some interesting views over the recent terrorist atrocities on Twitter.

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The man from AAMI

Strange, overweight and preferably bearded buffoons seem to be the new brand spokespeople du jour for insurance companies.

At the end of last week Budget Direct introduced us to Captain Risky, while at the end of last year AAMI replaced the iconic Rhonda and Ketut love story with a bromance between Neil and Gaz.

Of course no good brand spokesperson is complete without a Twitter profile and @Gaz_from_AAMI has thrown down the gauntlet to the hapless @captainrisky to promote their new app.

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Hipsters indulge in #Bondibulge

After missing out as Cleo’s Bachelor of the Year last year the Bondi Hipsters have finally staked their claim to be Calvin Klein models, ripping off the new Justin Bieber fronted campaign.

Dr Mumbo wasn’t sure if he was amused or disturbed by the series of images which see Dom and Adrian take on the roles of Bieber and model Lara Stone, complete with a series of hashtags.
Bondi Hipster 4

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#BieberBulge

As with all major international campaigns it took just a few minutes for photoshopped versions of the Calvin Klein campaign featuring a shirtless Justin Bieber to start circulating online, as well as a new hashtag #bieberbulge.

Dr Mumbo was amused to see British comedian David Walliams, a judge on Britain’s Got Talent and the husband of model Lara Stone who also appeared in the campaign, tweet: “”Why has someone photoshopped @justinbieber’s head onto what is clearly my body?”.

Walliams then re-tweeted this:

David Walliams tweet Read more »

China Eastern gets lost in translation

Airline China Eastern appears to have used Google Translator to change the copy of its ad today on page 7 of the Australian Financial Review into English.

Screen Shot 2015-01-07 at 9.00.40 am

 

If the ‘Crispy touched screen’ doesn’t get you then surely the ‘Diversification choices of movies’ mentioned in the ad will have you flocking to their website. Read more »

Ice kills Grant Denyer

It appears that 90s rapper turned reality show star Vanilla Ice is actually a fan of Australian Family Feud.

However, Dr Mumbo can’t help but feel his interest might be slightly narcissistic, as the link he pushed out was actually a video of pocket-sized host Grant Denyer freestyling a verse of his hit Ice Ice Baby.
vanilla ice family feud tweet

And it’s fair to say Denyer was pretty cool about it when he found out…Not. Read more »

Googling Gogglebox

At Network Ten’s upfronts last year programming director Beverley McGarvey berated herself on stage after calling new show Gogglebox, Googlebox.

It seems the error is not just confined to saying the name of the new show, a copy of the UK program Ten is creating with Foxtel, with The Lifestyle Channel getting in on the act on its YouTube channel.

Googlebox

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Vote for Karl 2016

karl stefanovic webisode

Will Karl Stefanovic run for parliament next year?

You can bet on almost anything these days, and bookmaker Sportsbet isn’t one to let an opportunity slip past.

It’s produced a list of odds for what will be 2015’s best and worst shows, with Nine’s new show Rennovation Rumble featuring stars of The Block and Seven’s House Rules, to get the highest ratings for a new show, although its flop last year Big Brother is favourite to be axed first.

Dr Mumbo particularly likes the look of the futures market on Nine’s Today Show and serial suit monogamist host Karl Stefanovic, and may put a few bucks on his predicted parliamentary campaign in 2016 above a fist fight with Sunrise rival David Koch.

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2014’s best news bloopers

The year may almost be at an end but the good news is that this means it’s time for annual Youtube compilations of news bloopers.

Dr Mumbo is pleased to see Australian reporters, including Seven’s US corespondent Mike Amor, make the list.

Don’t inhale

Ah, the perils of reporting on a burning pile of drugs, brought to you by BBC Middle East correspondent Quentin Sommerville.

 
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