Aussie, the shampoo brand originating from the lucky country but now manufactured by Proctor & Gamble to sell in the UK and US, is launching in Hong Kong.
So to celebrate they got into the spirit of the incredibly whacky local advertising market with this gem of a pre-roll ad.
It strikes Dr Mumbo that the first and third stories in this screenshot from news.com.au this morning are uncomfortably close together.
On Friday Dr Mumbo stumbled across SBS2 news show The Feed’s trailer for The Real Newsreaders of Sydney, a ‘fly-on-the-wall documentary’ looking t the complex relationships between Seven’s Natalie Barr, Ten’s Sandra Sully and SBS’ “lunatic” newsreader Lee Lin Chin.
Episode one, which went to air last night, is set in Lee Lin’s “boozer” after she discovered “booze is much cheaper in bulk”. “As if Lee Lin needed another excuse to drink, her ratings are enough,” says Sully.
Someone should have told East Hills mall user generated content is so 2013.
Sandra Sully is a party girl, Natalie Barr is “here for a good time, not a long time” and Lee Lin Chin has “never killed a man before, but I know I’m capable”.
Dr Mumbo has no idea exactly what this 40-second teaser video for SBS2’s The Feed is driving at, but he’s going out on a limb and saying Monday at 7.30pm will be a must-watch.
Dr Mumbo never suspected the Northern Territory News was doing well enough to dedicate a correspondent solely to dick jokes.
“This raises the question of why the Territory Government is not going more to warn the public about rogue phalluses and sparked a call for a full government inquiry into the ramblings dongs,” writes the appropriately named writer David Wood.
Dr Mumbo isn’t normally an advocate of magazines using photoshop.
But when you’re a food magazine like Australian Gourmet Traveller and there’s a fly on your tart, he reckons it’s probably acceptable, especially when it doesn’t appear in the ingredients list.
With a title like News Bite Dr Mumbo is surprised it’s taken the good people at Aberdeen City Council 37 editions to make this mistake.
Whilst a council spokesman might be making light of the unfortunate placement of the photo for their council tenant newsletter in the local newspaper, it seems someone in the production department has been busy correcting the error online:
Dr Mumbo has been thoroughly enjoying the Comedy Channel rerun of adland sitcom 30 Seconds which came to an end at the weekend.
For those who don’t remember the 2009 series, it was set in the fictional Sydney creative agency of BND Worldwide.
And it’s stood the test of time.
One episode featured the agency’s ECD in a state of some angst because he’d slipped down Creative Brief’s rankings.
So the agency set about making a scam ad in a rush because the deadline for the Cannes Lions was approaching. Read more »
It was wigs, fur, polyester suits and cleavage at last nights APMA Star Awards which saw guests and host Gyton Grantley embrace the American Hustle theme, and run with it.
Grantley, star of House Husbands but perhaps better known for playing Carl Williams in the first series of Underbelly, wasn’t aware he would have to do some ‘schtick’ as MC of the event until a couple of hours before, but improvised admirably by teaching the room how to do ‘the hustle’.
They might be promising to clean up their act with their slogans on vans, but Wicked Campers appears to be happy to use some pretty colourful language on its internal emails about customer inquiries.
Dr Mumbo was sure there was some sort of provision on adverts being based on fact…
It seems the Daily Telegraph is taking great delight in the demise of rival the Sydney Morning Herald’s star columnist Mike Carlton, devoting two full pages to the ongoing saga in today’s paper, as well as an editorial.
However, Dr Mumbo’s eye was caught by the two Photoshopped mock-ups of Carlton and a cartoon which they have created, and the mixed messages they seem to be sending out.
On page 10 of the two-page special ‘SMH in Crisis’ section the paper has a mock up of Mike’s face on a beer keg, with the label ‘Carlton Shaft':
Dr Mumbo understood there was an unwritten agreement between major publishers that you don’t go after each other’s proprietors.
So he was surprised to see a photograph of News Corp boss Lachlan Murdoch briefly pop on the Daily Mail Australia home page yesterday afternoon with the less than flattering headline promoting it: “News Porker-ation!”
Curiously, although the top of article says there have been 18 comments from readers, none are visible below it, at least to Dr Mumbo. Read more »
While nobody at the Sydney Morning Herald has covered themselves in glory over the departure of columnist Mike Carlton, it does strike Dr Mumbo as a tad ironic that the newspaper’s own editor-in-chief Darren Goodsir was “unavailable for comment” to his own reporter Megan Levy, while Carlton was happy to talk.
Dr Mumbo feared the NT News might have lost some of its headline writing ‘bite’ when its top headline writer Paul Dyer did a bunk for Asia a few months ago.
Thankfully, his fears have not been realised.
Read more »
Ever wondered about the difference between commercial television and public service television?
10pm last night was a moment of exquisite contrast.
On ABC1? The most expensive outside broadcast of Q&A in the show’s history, live from North East Arnhem Land in the Northern territory, with an all indigenous panel.
And on Nine? My Granny The Escort - a series described by B&T magazine as “a frank insight into the lifestyle of women who, in their later years, turn to the sex industry for work”. And described by Dr Mumbo as “a prurient piece of British tabloid TV”. Read more »
Property website Realestate.com.au feared that Arnold Schwarzenegger would turn down the offer to star in its TV adverts because he was the butt of the campaign’s joke. It really needn’t have worried.
Dr Mumbo scoured the web to unearth some of Arnie’s previous dalliances with the commercial world, with Japanese brands in particular keen to secure his services. And ensuring he was portrayed in a serious light was clearly not on his list of demands.
The first sees our superhero knock back three ‘Go West’ Japanese coffees before getting all serious with a moody turn to the camera. When the sunnies come off, Arnie means business.
Here, Arnie plays a host of characters as he promotes Direct TV – before uttering a variation of his most famous phrase as he is sealed in a cargo crate