Oh dear, Dr Mumbo wonders how no one noticed… Read more »
Adland has found its ping-pong champions for 2013.
The contest organised by Sydney sound studio Noise saw Leo Burnett taking out the top spot.
The teams that made the finals were Leo Burnett, Havas Worldwide, DDB and BMF.
DDB was second, with Havas third and BMF fourth.
Leo Burnett grabbed their win forward after sitting behind DDB for most of the night.
In an unexpected turn, the semis saw DDB steal a finals position from front runners Havas, leaving them to duke it out with BMF for third place.
For more photos, visit Noise’s Facebook page.
Here’s a wonderful piece of ad placement, courtesy of The Age.
Dr Mumbo is rather a fan of MasterChef, and indeed the network’s promo team. So good indeed was the promo for Junior Masterchef that it was the making of the show.
Which makes this latest addition – to promote the new season – apparently themed around boys versus girls – all the more depressing…
Last night the Central Coast Mariners defeated the Western Sydney Wanders in the A League grand final.
Channel Nine’s reporter Damien Ryan was live at the stadium to report the result but the guys who do Nine’s supers appear have gotten a little confused…
TV blogger Dan Barrett seems to have uncovered a shadowy conspiracy by bakery chain Brumby’s.
Barrett, who writes Televised Revolution, was unhappy with the quality of the bagels sold by the chain, claiming it was a “bread roll with a hole,” and posted as such on Brumby’s Facebook page. He also helpfully even posted a Wikipedia link to a bagel.
When Brumby’s replied saying he should send them a private message, Barrett refused on the grounds he’d have to “like” the page, and raised suspicion Brumby’s was only selling “fake” bagels to get more Facebook likes.
Seems like a bit of a jump to Dr Mumbo, but you never know. This one may go all the way to the top. They are, after all, the people who had to say sorry for lying about the carbon tax.
Dr Mumbo has always been a big fan of The Monthly. And jet fighters. So the two come together perfectly this month, in an ad nestling next to the wise words of Robert Manne.
As Dr Mumbo’s correspondent puts it: Read more »
The latest victim? Swisse again. Now with added Nicole Kidman.
Dr Mumbo congratulates local NSW newspaper The Courier on last week breaking an story of how French electronic band Daft Punk has chosen to launch its highly-anticipated new album in the Australian town of Wee Waa.
The story was a big exclusive for the family owned newspaper which provides local news to the Narrabri shire’s population of 13,000.
The Courier’s editor Ben Rossleigh tells Dr Mumbo many thought the story was a late April Fool’s pranks. Read more »
So here’s a thought, SMH.
If the images from Boston are distressing enough to warn people about, how about you just don’t autoplay them?
Dr Mumbo was more than happy to spot everybody’s favourite computer virus promoting healthcare equipment for General Electric.
Aussie actor Hugo Weaving donned the black suit and sunnies of Agent Smith for the US ad.
Another Sunday and another big announcement from Domino’s, which appears to have learned nothing from the “game changer” debacle.
Dr Mumbo can only begin to guess at the conversations towards the end of last week that went back and forth between The Sunday Telegraph and Nine’s publicity team that led to this appearing in the paper today…
Regular readers may recall that Woolworths Everyday Rewards apologised last year for patronising its Facebook followers with a tough weekend quiz of what order they do their shopping in.
Happily today’s attempt to generate meaningless consumer interaction is a lot more high level. Those Facebook followers really are stumped…
Dr Mumbo congratulates The Chaser’s new program The Checkout, which is fast becoming the bane of many marketers, for scoring an early win against vitamins and supplements company Swisse.
This week the Therapeutic Goods Administration (TGA) announced it banned Swisse’s Ultiboost Appetite Suppressant on the grounds that there was “insufficient evidence” for the claims that the product was making.
Swisse was targeted by The Checkout, a joint production between the ABC, Cordell Jigsaw Zapruder & the Chaser boys’ company Giant Dwarf, in its very first episode.