Keen readers of Mumbrella may have read yesterday that the latest audit numbers delivered us one of our bigger monthly figures yet.
It’s a number Dr Mumbo’s colleagues are somewhat proud of – not least because rival titles with smaller traffic such as B&T, AdNews and The Australian’s Media section do not audit their traffic, and certainly don’t offer independent data on Australian browsers.
Although we’ve already cracked the elusive one million impressions per month when you include overseas browsing, the milestone is now tantalisingly close for Australian-only traffic.
So Dr Mumbo was intrigued to see how his favourite two-and-a-half-broadsheet-pages-Monday-Media-section reported the same story online last night. Read more »
Some of the most memorable radio moments didn’t come from the on-air talent yesterday.
Talking at a party for staff and supporters after yesterday’s big ratings numbers, a triumphant ARN boss Ciaran Davis has plenty to say about those who doubted the rebrand of Mix to Kiis. And memorable ways of saying it.
The defeat of 2DayFM by taking their star DJs Kyle and Jackie O was “chessmate”, Davis said.
His staff were keen to help him out, and pointed out quickly he probably meant “checkmate”.
Next, he had a warning for advertisers. “The real work starts tomorrow because the rates are being quadrupled!” Davis told the sales team.
And Davies said some had underestimated ARN. “The journey really starts now. We have got to grow again and show we are not just a one-horse pony. We have clients who didn’t want to back us – well fuck ‘em.”
And what of Sandilands at the party? Dr Mumbo’s spy tells him, the DJ was “remarkably sweaty”.
One of Dr Mumbos favourite stoushes from 2013 was the knock-down-drag-out between Fairfax editorial supremo Garry Linnell and journalism academic Andrea Carson.
At the time Linnell lambasted Carson’s comments about a fall in quality (for a quick recap click here) and noting how the Fairfax of today published high quality content across multiple platforms: print, online, mobile, tablet etc.
Anyway Dr Mumbo is not sure where this website story quite fits within that paradigm, as the author herself admits: “This is a pretty weak article.” Read more »
People can get pretty upset when a company like Domino’s stuffs up their pizza order. So upset they take to social media to vent about how unhappy they are.
Comedy duo Stuntbear have noticed that maybe these whines are actually a little bit petty, and, dare we say it, #firstworldproblems.
So, they made this video, voicing over the complaints on Domino’s Facebook page on images of refugees and asylum seekers.
Tomorrow new laws come into place around privacy which require companies to be much more open in their disclosure of their policies.
Dr Mumbo commends the Commonwealth Bank of taking the step of full disclosure — yesterday laying it all out on Page 21 of The Australian’s business section for all their readers.
However, he does wonder if the above might be in the category of too much information…
A slight coffee mishap at Dr Mumbo’s favourite Manly-based breakfast show this morning…
And while hosts Natarsha Belling and James Mathison handled it pretty well, perhaps not with quite as much aplomb as this caffeine disaster from the BBC’s archives…
As all the networks prepare for tomorrow’s eagerly anticipated radio ratings it was great to see this thank you video arrive from Nova entertainment starring their breakfast show duo Fitzy and Wippa along with Richard Wilkins.
Whilst some may debate whether this thank-you video might be a little premature before we’ve seen how the new ratings system shakes out, it is the cameo from the barman that really made Dr Mumbo sit-up and take notice.
He suspects if Nova is at number one in the ratings tomorrow drinks will be on the multi-millionaire network owner. Read more »
Dr Mumbo notes unusually strong words from media guru Harold Mitchell in his column for Fairfax’s Saturday newspapers.
In the piece, the man who created Australia’s biggest media buying shop, has little sympathy for the national airline’s current pleas for government help. Mitchell (who regularly flew with the airline to London) reveals that he is boycotting Qantas until the current management are ousted. He writes: “I feel so angry… I won’t travel Qantas again while the current chairman and chief executive are there.”
Dr Mumbo knows that in 2014 internships are a crucial and important pathway into the advertising industry.
But he couldn’t help but notice that Leo Burnett is setting some pretty high standards for its unpaid interns.
An ad placed on The Loop is offering internships for two to three days a week with the prerequisite that the unpaid intern “must” “have big creative ideas that could play out on social media” and also “think strategically about how to better social ideas” (sic). Read more »
It’s not been a great morning for the good chaps of Dr Mumbo’s favourite media outlet The Australian.
First Darren Davidson proudly tweeted the “exclusive” news that Ten’s chief programming officer Beverley McGarvey was being replaced.
Only to clarify 20 minutes later that it wasn’t quite the case…
Meanwhile, Davidson’s colleague Michael Bodey was getting confused about The Guardian’s new Australian editor. Read more »
It’s fair to say this will be the most bizarre day in the life of the marvellously named Gerry Fortuna, who awoke this morning to find his face, and farewell email, plastered all over Sydney’s Daily Telegraph.
His story is as old as time: boy starts job with Nine; boy meets girl; boy forms crush on girl; boy gets new job; boy sends leaving email to 1,400 colleagues talking about his crush on said co-worker; email gets printed in major newspaper.
Gerry’s tweet trail this morning tells the tale of how he is handling the new found fame:
Then an appearance on Fox FM’s Fifi and Dave show:
Dr Mumbo was a huge fan of the Studio 10 mugs promoted as a last-minute stop gap when the real product promotion fell through last year- but upset he wasn’t sent one himself.
The good folk over at Channel Nine’s Today show however were treated to their own personalised mugs this week. And to show their appreciation, Today EP Mark Calvert returned the gesture by sending a branded gift of his own.
Studio 10 EP Rob McKnight was certainly chuffed…
Those chaps at Lachlan Murdoch’s Nova sure were prescient about the first episode of Puberty Blues on Lachlan Murdoch’s Ten.
The radio station’s Facebook feed burst into life five minutes after the TV show was due to start: “Who’s watching Puberty Blues right now? How good is it!”
Sadly, the show wasn’t running to advertised start time of 8.30pm, and didn’t go to air until four minutes after the Nova post enthusing about how great it was.
Enero has handed over a million bucks to somebody, but won’t say who, or indeed exactly why.
The company – known in unhappier days as Photon Group – flogged off a number of businesses in recent years in its struggle to survive the aftermath of previous chairman Tim Hughes’ top-of-the-market, pre-GFC spending spree.
It look like somebody who picked up one of those assets didn’t like what they saw once they got their head under the bonnet.
Pop sensation Katy Perry probably just brightened up a very slow news day for the Hobart Mercury this morning when she dubbed the town Hogwarts presenting the weather on Seven’s Sunrise this morning.
Among the highlights of her somewhat chaotic Sunrise appearance were a struggle through the weather, with some of the trickier place names in Australia proving a stretch too far for her, including Canberra as “Coonaberra” and declaring it will be “20 degrees in Hogwarts” (or Hobart, as the locals call it).
Katy Perry does the weather:
She didn’t seem to appreciate being presented with her own Madame Tussauds waxwork: “Her boobs are much bigger. We’re not the same looking. She’s very strange.” Read more »
What is it they say? If at first you can’t get an apology from someone… just go and write your own?
Dr Mumbo was pleased to see The Australian launch a new weekly column in its media section in which it publishes faux apologies containing what the national broadsheet feels the ABC should have said.
As the newspaper explains: “The ABC has refused to publish corrections for its errors, so, from this week, we will begin a column where we publish clarifications on behalf of the ABC.” Read more »
Communications minister Malcolm Turnbull was in fine form on Friday night while launching The Saturday Paper, especially when he veered from the carefully-hewn prose he had been provided with by his office and let rip with his very own improvisation comedy routine.
While he started off slowly, by the end of the speech he had the crowd laughing about ‘demented plutocrats’ with loss making newspapers and political agendas (whoever could he mean?) and teasing the The Oz over its most recent editorials denouncing the AFR’s editor-in-chief Michael Stutchbury aka. Stutch.
But one of the best lines of the night was actually when he roasted himself for launching the newspaper…
“There is actually nothing more reckless than being a politician launching a newspaper that you have not seen,” he said. Read more »