Who won the advertising World Cup?

Cannes LionsAnother Cannes Lions, another war of words between Omnicom and WPP over who’s the most creative holding company.

About two hours after the final winners had been announced, a press release from WPP came out claiming that the owner of Ogilvy, JWT and GroupM had “lifted the World Cup of advertising for the fourth time in a row”.

And then a few hours, who’d have guessed it, a press release from Omnicom materialises claiming that “Omnicom Agencies Take Top Honors at Cannes Festival”.

The press release from WPP: Read more »

Robin Thicke, the Kofi Annan of media buying

Media agency land can be pretty hostile and bitchy, and understandably at times with billions of dollars at stake.

So Twitter took it upon itself in Cannes to try and unify the heads of the biggest holding companies, including the recently broken up John Wren and Maurice Levy, and the ever present WPP boss Sir Martin Sorrell.

And who should Twitter choose to be the Kofi Annan of the ad world? That would be US singer Robin Thicke. Yep.

Read more »

Short shrift from Sorrell

The Cannes Lions is often described as a parody of the advertising industry, and UK-based comedy outfit Don’t Panic has decided to make a series of spoof films from around the festival.

Follow Nimrod Kamer as he looks for inspiration for his new agency, from Sir Martin Sorrell, Kanye West and Courtney Love. Of course. Read more »

Does Y&R’s global boss shave his legs?

Y&R’s Asia president Matthew Godfrey tweeted the big question that was on everyone’s lips at the Cannes Lions today.

Does his boss, global CEO David Sable, shave his legs? Read more »

VB – finally V for Victory

It took eight years but finally Victoria Bitter, sponsor of the NSW Blues, has been able to use its Victory Bitter pun and publish a tactical ad celebrating the victory of NSW in NRL’s State of Origin.

In a full page ad in today’s Daily Telegraph, the brand celebrates a “job done”, with the brand even changing the colour of its label to blue to honour the NSW VB Blues’ win.

State of Origin Victoria Bitter

A Video Full of Hacks

While Coldplay’s video shoot in Sydney’s Newtown certainly generated some media coverage, Dr Mumbo is starting to wonder how many of the 250 volunteers were actually journos pretending to be fans.

The Daily Telegraph dedicates a page to Eliza Barr’s story of being in the video for A Sky Full of Stars, complete with picture of her hovering (kind of) close to lead singer Chris Martin: Read more »

Wakey wakey eggs and bakey

If you’re going to be on a jury at Cannes it appears the Mobile jury is the one to be on.

You see the only way you can really get under the skin of the apps, gadgets and widgets is to test them out, so according to jury president Jaime Robinson there was a lot of “jumping, running, skipping and playing tennis” going on in the jury room.

They also unearthed a couple of interesting campaigns, such as one in Brazil to break the taboo of men buying lingerie for their partners, which saw a model stripped of a piece of clothing every time it was added to the basket online.

But Dr Mumbo’s favourite was one called Wake up and Smell the Bacon. Read more »

Courier Mail takes readers down memory lane

The poor old AFR took a helluva kicking with its “world is fukt” headline misfortune last month.

Today’s turn to demonstrate the permanence of print is the Courier Mail in Brisbane which published several pages of yesterday’s edition in today’s paper, as tweeted by The ABC’s Mark Willacy:

One tipster tells Dr Mumbo 36 of the 64 pages of then paper were yesterdays and that 13,000 copies escaped into the wild. At the time of posting Dr Mumbo hasn’t been able to confirm that with News Corp.

In the meantime, the Courier Mail tells its readers: “A small number of corrupted copies circulated today contain pages from yesterday’s edition. The issue impacts a number of news and business pages including stocks and the law list.”

Should have been Spiked

Yesterday Dr Mumbo reported how Adam Ferrier felt he may have won the award for the most unslick performance at Cannes despite delivering an excellent presentation at the festival.

But, whatever happens Dr Mumbo now knows he will not win the award for the very worst performance there.

That accolade goes to Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, the agency which presumably spent a lot of money getting visionary director Spike Jonze to speak.

Screen Shot 2014-06-17 at 8.30.17 AMUnfortunately Gaston may be a world class creative, but he is not a world class interviewer, as was evidenced by the Twitter feed during the session called Meet the Disruptors.

It may not have helped either that old Spike is such a disruptor, he disrupts himself in the middle of sentences to go off on random tangents, very rarely coming to a conclusion.

Read more »

The Perils of covering Cannes for print

Davidson in Cannes yesterday

Davidson in the Cannes press room

It would seem there has been something of a communications breakdown between The Australian’s man in Cannes, Darren Davidson, and the subs desk at the far end.

While journos are given access to the winners lists in the morning they are embargoed from publishing them until the gongs have been handed out in the evening in Cannes, which is about 5.30am in Australia.

However, needing to file for a newspaper means Dazza sent the copy over early for the Creative Effectiveness, and someone at the other end ignored the embargo and slapped it up at midnight, when all the content from the day’s paper goes live.

Read more »

The best of French creativity

Dr Mumbo was unfortunate enough to be laid low with a bug on his first night of Cannes, compelling him to watch the World Cup matches in French on TV1.

So, to get through he thought he would share some of the best from the ads he spotted in what seemed like interminable ad breaks,

Volkswagen

This ad couldn’t be any more French without having Voulez Vous Couche Avec Moi as a soundtrack, with a nice twist at the end.

Betlick.fr

This betting site got in Marcel Desailly and hired some expensive stuff to pruik betting – Yeah!

Skoda

Skoda i ignoring the World Cup and focussing on its Tour de France sponsorship:

They really shouldn’t let cyclists on the forecourt.

Opel

Claudia Schiffer, yes THE Claudia Schiffer, does ads for Opel (think Holden):

Peugeot

Dr Mumbo has no idea what’s going on here, but the chihuahua has some personality.

The Advertising Effect

the advertising effect poster adam ferrierAnyone who saw Adam Ferrier speak at Mumbrella360 will be aware he has a book out. Anyone who saw him speak in Cannes today is also now aware of this fact.

Taking the opportunity to speak to a packed house at the Palais de Festivals Ferrier used his new tome, The Advertising Effect, to great effect, using it as an example of how to sell a product, whilst shifting  few copies as incentives himself.

Dr Mumbo suspects he might have also been aware of some guerilla flyposting of these posters about the book outside the press room.  Read more »

‘I’m here to rescue my ratings’

David HasselhoffDelegates at Cannes who managed to make it into the unsociably early (10am) first session of the festival were treated to a little insight into the weird and wonderful world of the inimitable David Hasselhoff.

And what a world it is.

Entering the Grand Audi through the audience equipped with a trademark lifesavers’ float and singing the theme from Baywatch, The Hoff set the tone for the proceedings.

His first words at the session on relevance were “I’m here to rescue my ratings”.

Awkwardly durng the session it also emerged that Bono, the soon to be awarded inaugural Cannes LionHeart for using his influence to help AIDS charity RED, had the “lowest relevance and intensity” of any celeb in the survey by agency Golin.  Read more »

Clickhole: ‘the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the internet’

Screen Shot 2014-06-13 at 1.56.14 PMDr Mumbo has found a new, favourite way of wasting time online… It’s called Clickhole and its The Onion’s new site satirising click bait style websites such as Buzzfeed.

Some of Dr Mumbo’s favourite stories include the exclusive A Look Inside The 2014 World Cup Soccer Ball, the quiz If I Ordered Fries, Would You Have Any? and the video post This Video Seems Silly, But It Makes A Good Point.

As Mashable reports the new viral parody site “skewers digital media in much the same way it lampoons traditional print media.”

Read more »

Dr Mumbo’s favourite ‘whingy’ ASB complaints

Dr Mumbo always loves a good laugh and the Ad Standards Board monthly release of complaints it has adjudicated on always provide at least one…or a few.

While most of the serious coverage goes to the stuff that’s been banned, the comments of ‘ordinary’ members of the public make for far more entertaining reading.

For instance, who could think Presto’s dancing dad is “sexually suggestive”?

Read more »

Asda back pocket tap inspires Coles

Dr Mumbo has previously reported how Indonesian supermarkets have been looking to Coles for inspiration for ads, but Coles itself may be looking to UK retailer Asda for inspiration…

UK readers will know the famous  30 year ASDA hip pocket ad campaign, which the brand retired in 2007 but brought back in 2009.

Coles’ new ad, created by Big Red, appears to have some remarkable similarities with its British counterpart:

Read more »

Yahoo!7 invents the drive-through internet

Yahoo!7 drive in moviesDr Mumbo was bemused to see Yahoo!7 is claiming to have invented drive in movies, on the internet.

When he looked into it it seems what they have actually done is build a webpage for it’s PLUS7 player for a client campaign themed around “drive in movies” sponsored by carmaker, Toyota.

Looking at the new site Dr Mumbo wonders how he never realised a car is actually “A great place to raise a family (and watch a movie)”. He will definitely visit the new drive-in on his next date, as soon as he can find a new stand for his iPad to prop it up on the dash of his Bentley.

Romance will definitely blossom with movies like Annie, The Muppets Take Manhattan and The Swan Princess to choose from, although as the new page will only available for three months so he needs to get some serious Tinder action happening soon.

Read more »

The curious case of the Campbells of Campbelltown and the Tele’s wedding dress exclusive

Journalist David Campbell (left) was in the wedding party at Dan Campbell's wedding last month. Image: Facebook

Journalist David Campbell (left) was in the wedding party at Dan Campbell’s wedding last month. Image: Facebook

An “exclusive” story which appeared in Daily Telegraph about a Sydney man selling a jilted friend’s ex-wife’s wedding dress is an even more intriguing web of relationships than it first appears.

Dr Mumbo has been following the yarn, about a man who posted a pretty disparaging ad for his ‘cheating’ ex-wife’s wedding dress on Gumtree after she slept with his best friend, which first appeared on Monday on the Tele’s website, citing a man named only as “Dan” who was a friend of the jilted husband. Interestingly the Tele chose to blur out his face and left out his last name. When asked, the Tele’s head of news Steve Jackson said they had done this for “legal reasons”.

But Dr Mumbo’s interest was piqued when he noticed other outlets, including the Daily Mail Australia, had followed up the same story, and used Dan’s full name, Dan Campbell, and also not blurred his picture out. Could it be no-one else was worried about the potential legal ramifications?

Then he noticed Dan’s surname was the same as the journalist who wrote the Tele exclusive, David Campbell. Could it be a coincidence?

So, he rang Dan Campbell to ask if he had any connection with David. At first Dan said  “ahh, not really, no”, then when asked if there was a relation he replied  “maybe”. Fearful his line of questioning was too obtuse Dr Mumbo pressed: “You are not connected in any way, not at all?”, to which Dan replied: “I’m not sure, nah not sure – could be”.

When asked if he remembered being interviewed by David Campbell for the story Dan said: “Oh I got interviewed by a bunch of people over the last couple of days mate, I’ve go no idea who I have spoken to to be honest, I don’t remember their names.”

Read more »

 
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