Tay Tay’s surprise Senate appearance

Last night ABC managing director Mark Scott appeared before the Senate Estimates communications committee for his regular grilling.

Queensland Nationals Senator Matthew Canavan started his interrogation of the ABC boss by asking: “What’s your view on the Taylor Swift controversy?” Read more »

Industry churn – Enero style

enero logoIndustry churn is usually associated with a procession of Gen Y juniors coming in and leaving agencies with alarming regularity.

However Australian based holding group Enero seems to have rather the opposite problem – losing the heads of its agencies on an all too frequent basis.

Since Matthew Melhuish took over as CEO of the group in January 2012 (Photon as it was then) all but one of the eight agencies with an Australian operation have had at least one change in management, five of them in the last two months.

Dr Mumbo has compiled a timeline of the recent movements: Read more »

Mum of two, PR to many

The Australian’s media section today features “mother of two” Dana Dobbie sharing her views on proposed liberalisation of the Commercial Television Industry Code of Practice. She’s against it.

Dana Dobbie's picture ran prominently next to the two articles on the issue

Dana Dobbie’s picture ran prominently next to the two articles on the issue

As Mumbrella reported on Friday, the liberalisation promoted by TV industry lobbying body Free TV would see ads for things like alcohol permitted in an earlier timeslot.

Dobbie, who is pictured in the paper with her husband Phil and children Amelia, six, and Nathan, eight, believes somebody needs to think of the children. As she puts it:

“Before you know it, they’ll be singing those Bacardi rum ads.”

The TV networks have a different point of view, saying they want a level playing field with their digital competitors. As Nine boss David Gyngell complains in another article on the same page complaining about the TV licence fee: “Google comes in, eats our lunch, and takes the money offshore.”

That’s the same Google that is a board member and major funder of digital industry body IAB Australia.

That’s the same IAB Australia whose PR is done by Einsteinz Communications. Read more »

Stuff politicians shouldn’t wear

Tomorrow’s front cover of The Weekend Australian is gaining some attention after new health minister Sussan Ley donned a surgical latex glove for the cover story photoshoot.  Screen Shot 2015-02-20 at 12.22.57 pm

It’s part of Ley’s attempt sell the government GP co-payment plan… and to quote Yes Minister it might be a rather “courageous” communications strategy.

One possibly open to ridicule, as The Oz’s own sketch writer James Jeffrey noted on Twitter:  Read more »

First rule of media releases: make them readable

When you’re sending out a PR release it’s important to make sure it gives over the information in a clear and easy to understand manner.

Which is why some journalists were baffled when they received Officeworks’ financial results release yesterday in this cursive font:

Screen Shot 2015-02-19 at 2.46.38 pm Read more »

Which news site has got its clickbait wrong again?

While Dr Mumbo doesn’t judge news.com.au for indulging in clickbait, he does wonder if the site needs to make the question a little more intriguing for readers if it really wants them to click on the article for the answer…

news chelsea handler topless

(Spoiler alert: It was Chelsea Handler. Chelsea Handler went topless again.)


Every EastEnder needs good Neighbours

Network Ten’s soapy Neighbours is celebrating 30years on air this year, but so to is one of the UK’s best loved soaps, EastEnders.

So to celebrate the Erinsborough regulars made this tribute to the BBC show, which like Neighbours is an everyday tale of love, loss, a variety of addictions and at least one murder/mysterious disappearance a year.

Read more »

Punters avoid Aussie Oscar hopefuls like the plague

Australian films might have had a major uptick at the box office in recent months, but it seems that faith in the product isn’t translating for local Oscars hopes.

Today online betting firm Sportsbet said just $23 has been bet against the two local hopefuls for the awards, which are announced on Monday.

Unsurprisingly Sportsbet have now declared the Aussies have no hope of winning. Read more »

Foxtel’s new Game of Thrones piracy problem

It seems someone is getting really paranoid about potential piracy of Game of Thrones – to the extent the teaser trailer on official broadcaster Foxtel’s own website is blocked.

The message coming up on the Foxtel website

The message coming up on the Foxtel website

Read more »

The Tele’s literal take on the TV ratings war

The Daily Telegraph took great glee in the drop in audience for Channel Nine’s new flagship show Gallipoli on Monday night, but Dr Mumbo has to question the tastefulness of its intro in this morning’s paper.

How the Daily Telegraph reported the drop off today.

How the Daily Telegraph reported the drop off today

Read more »

How to advertise Valentine’s day to ad land

Online Valentine’s Day cards just for ad execs and creatives?

Why not?  Ad land needs love too…

Dr Mumbo was equal parts bemused and concerned when he received the following online Valentines Day cards the other day.

It’s good to know that someone out there is thinking of the advertising industries’ unique romantic needs, even if some of the one-liners are highly questionable. Like this:

Screen Shot 2015-02-13 at 8.18.03 am

Read more »

Media buyers in a reasonably priced Ferrari

Australia’s media agencies are nothing if not competitive, so it wasn’t surprising a dozen of them leapt at the chance to test their mettle with their very own Top Gear challenge.

As part of a publicity drive around the launch of the new series of the motoring show BBC Worldwide took them for a spin in their own “reasonably priced car” – which in this case was a Ferrari…

Facing off were the likes of Bohemia’s Brett Dawson, Mediacom’s Daniel King, OMD’s Melissa Hey, UM’s Simon Hadfield, MCN’s Shae Bonney, Starcom’s Martin Hadley, Carat’s Richard Smith, Mindshare’s Mark Raisbeck and MEC’s Peter Vogel (who was reported to have driven over a series of cones during his lap).

You can see some of the highlights (complete with swearing) below:

Read more »

Pizza Hut’s Valentine’s Day gift solution

Pizza Hut nail poilishWhat do you get the woman who has everything but loves pizza? How’s about Pizza Hut’s nail polish range.

Yep, the fast food chain has launched a limited edition nail polish range with colours tied to pizza toppings.

So if you’re not sure what to get your loved one as a gift, why not try out give your special someone Pizza Hut’s Poppin’ Pepperoni Purple or Say Cheese Yellow nail polish?

Read more »

What’s in the box, Google?


Google is one of those services which prides itself on being very simple and straightforward. Which is why its latest  campaign has left a lot of customers baffled.

The search engine giant sent out a locked box to some of its clients – regular readers might remember the last locked box PR stunt we reported on, which ended with the bomb squad being called to Australia Square.

However, rather than cause a public disturbance, this stunt caused a lot of irritation with at least one customer, who we’ll call Mr X.

“I opened it and there was another box with a padlock on it and instructions telling me to search online for the key to opening the box,” Mr X told Dr Mumbo.

“Then I searched online and it tells you to watch a video to unlock the first digit…”

You see where this is headed. Read more »

Finally – a secret club for businessmen who fear women flirting with them

Dr Mumbo was delighted to receive a piece of targeted Facebook advertising today from a new Sydney business networking group of which he had been previously unaware “Man Business – Man style events for business men”.man business women

Run at Village Coworking in North Sydney (who are also the registered owner of the URL), the group is quite something. As Man Business explains itself on Facebook:

“We are humble men, we find women flirting with us at networking events to get our business uncomfortable and a conflict with our values. We enjoy hanging out with other guys without the distraction of flirting women who blur lines between business and social. Guys just get it and make it easy to do”.

Read more »

Christopher Pyne uses the politics of the playground

Politicians can either be interminably boring or endlessly entertaining, and Education Minister Christopher Pyne certainly seems to fall into the latter category these days.

This morning on Nine’s Today show Pyne was asked about the coalition’s ongoing leadership tensions and if he expected there to be a spill at next Tuesday’s Liberal party room meeting, in a segment including Labor’s shadow infrastructure spokesman Anthony Albanese.

What no-one was expecting was the schoolyard taunt he threw at his opponent at the end of the clip.

Read more »

Maccas pays with anything but a kiss

Did McDonald’s ‘love’ the idea of a local Sydney cafe so much it decided it would be just right for its flagship Super Bowl campaign?

When Dr Mumbo spied the McDonald’s ‘Pay with lovin’ ad during the recent Super Bowl he had that feeling of deja vu. Then he realised the burger chain’s campaign, launched at the cost of $4m per second during the biggest advertising event on the planet, was eerily similar to a campaign for a little cafe in central Sydney which had asked its customers to ‘Pay with a kiss’.

Here’s the Maccas ad from the Super Bowl this week:

Read more »

Cashing in on Maccas’ secret sauce

You can always tell when an ad campaign is going to be successful when it rapidly spawns imitators, and the latest McDonald’s ad campaign which sees the burger chain auctioning off a bottle of its Big Mac Special Sauce on eBay for charity has definitely done that.

The auction (at the time of publishing) was at $23,100, pound for pound about the same as the price of gold, with the proceeds going to Ronald McDonald House Charities. Big Mac Sauce

But while Dr Mumbo has no doubt some benefactor will fork out for the sauce, he does worry that competition might stop it from achieving its maximum potential…  Read more »

Page 3 of 143« First...34...1020...Last »