If…

Dr Mumbo has found it difficult to miss Dr Karl Kruszelnicki’s promotion of the government’s Intergenerational Report.

Dr Karl challanege of change

As a marketing exercise, it’s a decent strategy to find the world’s most loveable science advocate to sell the subject matter. Dr Mumbo is sure that many more ordinary people have read the report than otherwise would be the case.

But Dr Mumbo notes that Dr Karl may now be having some doubts about his involvement, or so the Sydney Morning Herald suggests.

However, can you spot the one small word that changed in the story between last night… Read more »

What’s the difference between a twister and the Duchess of Cambridge?

If you want to know the answer to the question in the headline, Dr Mumbo suggests you don’t ask Channel Nine News, judging from this clip.

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Pepper Hacker – stopping cold people getting colder?

Dolmio’s  “mini-EMP disguised as a pepper grinder” has caused much debate on the pages of Mumbrella about whether it is needed, but it seems the use case might be proven from an unlikely source – Norway.

Dr Mumbo was surprised to get an email this week from a journalist at Norwegian tabloid paper Dagbladet asking a few questions about the Clemenger BBDO created Pepper Hacker, saying it has “gone quite viral here in Norway”.

Curious, Dr Mumbo asked why the Norwegians were so curious about the device and was surprised to hear it was hoped it might stop “an already cold people growing even colder”.

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Fiery hipsters and marketing misfires for Masterchef

The inevitable barrage of Masterchef teaser trailers have started to trickle out, and it looks like Channel Ten’s publicists are firmly targeting the media and marketing community with their first batch.

For starters there is Ricoh marketer Fiona Grindlay, who appears to have forgotten the golden rule of know your audience by serving up haggis to judge and known haggis hater Matt Preston:

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Nine News not quite on the money…..

Channel Nine business editor Ross Greenwood looked as surprised as anyone when his name popped up on screen last night.

Screen Shot 2015-04-02 at 10.27.29 AM

A freudian slip, Dr Mumbo can’t help but think, given his reporting on all things finance…

PR in control

Some journalists might be under the misguided impression that they’re the gatekeepers of what they broadcast and publish.

They would of course be mistaken.

Some naive PRs might think there’s a nuanced give-and-take partnership with the media.

They’d be mistaken too

So Dr Mumbo is grateful to PR Kate Engler for putting him right. Read more »

Buzzfeed in a pickle?

Ninemsn is having a crack at the social content market with Pickle, “a viral news site that delivers what’s trending on social media alongside offbeat and interesting, original features.”

The site is clearly aimed as a competitor to US viral content site Buzzfeed, although it seems the Australian team isn’t taking the threat too seriously if this tweet is anything to go by:

Pickle

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When science journalism meets animal faces

There are those who would claim the mainstream media is dumbing down, especially where science is concerned.

But Dr Mumbo is pleased to see the nation’s most popular website News.com.au engaging its audience with hard hitting science yarns, such as this story about a lamb born with the face of an angry old man.

News.com Read more »

From the people who brought you property listings comes Avalon Now

It seems Fairfax’s property portal Domain is moving firmly into the world of content marketing – creating this hard hitting drama about the everyday lives of the downtrodden souls living in Sydney’s Northern Beaches – Avalon Now.

Dr Mumbo hopes this issues-based series gets picked up by a commercial network, if just to see whether there are enough striped t-shirts in Sydney to last a 20-episode run.

If you haven’t seen this parody of life on Sydney’s northern beaches, it’s time.

Posted by Domain on Thursday, 26 March 2015

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Ever wondered what a day in the life of Grant Denyer is like? Thought not

Who says investigative journalism is dead. News.com.au managed to get the piece every hack’s been fighting over – what a day in the life of Grant Denyer is like.

GD walks us through a typical day of filming five episodes of Family Feud, from getting up at 8am to going to bed at 10.45pm – it’s a strenuous routine.

day in the life grant denyer Read more »

Karl apologises to the Kiwis, and their ‘attractive livestock’

Yesterday Karl Stefanovic ruffled a few feathers with a bit of banter with an Indian cricket fan asking him who would be manning the 7-Eleven’s while the Australia v India cricket match played out, and suggesting New Zealanders were “dole bludgers”.

Inevitably today Karl was told to apologise on air, so he did – kind of – to “anyone across the ditch, or in Bondi, who took offence”.

“For my Kiwi brothers and sisters, calling you dole bludgers was an awful cheap stereotype and just not true” – Karl#Today9

Posted by TODAY on Thursday, 26 March 2015

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Will Colvin: Tramp fighting and coke with hookers in the newsroom. It’s the Inception of video journalism about journalism

will colvin sneakyDr Mumbo hadn’t been expecting to hear much more about Will Colvin, the man who pulled a George Costanza during his less than stellar stint on news.com.au.

But this very entertaining video interview with Sneaky mag editor James Branson about the commissioning process of the article, along with its aftermath is a great postscript.

On the one hand, Dr Mumbo isn’t convinced that Colvin’s nickname at high school was “the fat goth”. And on the other, he doubts that Mr Colvin really brought two prostitutes into the newsroom and snorted cocaine off the editor’s desk with them.

If you can only watch one semi-fictionalised video interview about the overreaction to a hyperbolic feature article today, then Dr Mumbo strongly recommends you make it this one. Read more »

David Pocock’s hand of God

Former Wallbies captain David Pocock made headlines after speaking out against homophobia during a match between the Waratahs and the Brumbies.

It has not gone unnoticed by some however, that the SMH may be putting him on a very high “god-like” pedestalDavid Pocock Read more »

Kyle, Jackie O and Karl take on Rihanna, Kayne and McCartney

KarlDr Mumbo really doesn’t know where to begin with this one…

KiisFM’s Kyle and Jackie O have joined together with the Today’s show’s Karl Stefanovic to do a lipsynced parody of Rihanna, Kanye and Paul McCartney’s hit track Four Five Seconds.

You have to given them credit its pretty funny. Although we do have our doubts about Karl’s McCartney likeness… (the wig Karl, the wig).

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Lee Lin Chin: ‘CommsCon is like the Logies with less famous and certainly less beautiful people’

After we wrote about her back in September SBS newsreader Lee Lin Chin tweeted that she didn’t know what a ‘Mumbrella’ was.

Lee Lin Chin

Well confusion might have still reigned a little at Wednesday’s CommsCon awards (something about mushroom shaped umbrellas) but Dr Mumbo is pleased to report Lee is getting her head around what his colleagues do for a living.

SBS’s in-house “comedy genius” last night explained to a packed room of 350 PR professionals that it was “an online newspaper for media people who like to read about themselves”.

Dr Mumbo wouldn’t necessarily disagree with her description.

Lee’s many fans can watch her full opening address below where she takes on Mumbrella, CommsCon and the public relations industry’s “night of nights”.

She also noted that she is available, very available, as an MC for events:


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X-rated Incan toytime with Today Show’s Stevie Jacobs

Today Show weatherman Stevie Jacob is in Peru this week. (Obviously he didn’t get Karl Stefanovic’s memo about not going overseas.)

And he’s been showing viewers various Incan artefacts.

stevioe jacobs peru dildo

But was that what Dr Mumbo thought it was, in the centre of the shot? Read more »

Once you’ve seen how slow off the mark the media is, you can’t unsee it

While it is of course a sad fact of life that modern journalism sometimes consists of little more than repurposing Reddit, at least some are still dedicated to fact checking before posting.

Take Natarsha Belling’s unfortunate wardrobe choice, first posted on Reddit nearly 72 hours ago with the message “When you see it you cannot unsee it.”

reddit natarsh belling

Clearly in the nearly three days that have passed since this post about the Ten newsreader went viral, the crack investigative team at Sydney’s Daily Telegraph have been ensuring they have every T crossed and I dotted before finally posting on Facebook the same fucking message.

tele facebook belling

Ditto, 2Day FM, who even managed to mess up the cropping of the image on their Facebook post to miss the joke.

2day fm belling

And Mix…

natarsha belling mix

Update: And now the SMH too:

smh unsee belling

The Snowdens: new awards for hackers

And so to Austin in Texas, where tech investor Bill Gurley was interviewed on stage by eminent financial journalist Malcolm Gladwell on stage at SXSW.

The conversation turned to hacking, and one of Gurley’s more recent investments Hacker1, which gives rewards to hackers who have found vulnerabilities in companies’ cyber security and reporting it to them.

“How do you know what to pay them?” asked Gladwell.

“There’s a scalable list depending on the type of vulnerability,” replied Gurley.

“So basically what you have done is regulated a criminal market?” posited Gladwell. Read more »

 
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