Somebody at Clemenger BBDO Melbourne accidentally hit ‘reply all’ to an email from his boss and made a mildly sarcastic comment. Read more »
Dr Mumbo was indeed given fair warning that the good folk of Seven’s My Kitchen Rules were doing what looked like publicity shots.
And he should probably add his own warning. Please be advised that by filming outside Mumbrella’s offices you give your consent to have your contestants photographed before you can get them on the air. Read more »
That’s the Mix FM that four years ago reportedly described him as a “flabby DJ”.
And created a video featuring an actor, wearing a Sandilands mask, saying: “I used to be King Kyle….’king over the `king hill if you `king ask me.” Read more »
It would seem that ABC News Breakfast’s Michael Rowland and Virginia Trioli are steering clear of the giveaway mania which has seized their commercial rivals…
The conspiracy theorists who believe that the News Corp – Ten merger has already taken place and we simply haven’t been given the memo yet will have new ammo after the last couple of days. Read more »
Fair to say that Ten’s new morning talent are aware of the importance of the task they face. First came Studio 10 presenter Joe Hildebrand’s column over the weekend, in which he revealed he is taking a break from his day job as opinion editor of The Daily Telegraph:
“My reasoning was that I would take a break from the day-to-day pressures of layout and editing and constant deadlines in order to relax by having a baby, publishing a book and hosting a new daily two-and-a-half hour TV show upon which the fate of a major television network depends.”
And this morning came this from Wake Up’s roving reporter Sam Mac: Read more »
As many keen media observers will have noted News Corp Australia chairman Rupert Murdoch is in town, last night delivering a speech at the Lowy Institute on the future of Australia.
In completely unrelated news, News Corp Australia editorial director Campbell Reid has taken the opportunity to yesterday remind staff about the importance of good writing to journalism and to share “some seriously compelling examples of great words used simply and powerfully to grab attention”.
For Dr Mumbo’s money it’s hard to go past a headline like: “Is that a schnauzer down your trousers”.
You can read Reid’s full email below: Read more »
So there are unfortunate contextual ad placements.
And then there’s this whole new level brought to us by news.com.au…
The chemistry, we have been told, is excellent between Tash Exelby and Tarsh Belling.
Which makes this awkward high five, featured in a rehearsal video on Wake Up’s Facebook page, a slight concern…
Fair to say something was bothering Dr Mumbo about the trailer for Ten’s Wake Up (and not just the fact that the sun sprang 20 degrees higher in the sky in two seconds flat).
Sam Mac’s nailed it…
Advertising with the Fairfax Radio Network is, Dr Mumbo learns via the magic of marketing, “like advertising on the ABC”.
Apart from Sydney of course where advertising with ratings-allergic 2UE is a bit more like shouting into a phone booth.
Known industry wide as ‘Steedy’, Steedman was admitted to the Media Federation of Australia Hall of Fame .
Anyone who can get both Sir Martin Sorrell and Harold Mitchell to say something nice about them must be doing something right.
Dr Mumbo is a big fan of MCN’s Meerkats video featured at last week’s Media Federation Awards.
However, he’s not quite sure the joke comes off in this OzTam video featuring Bill Woods…
Dr Mumbo was always a huge fan of NAB’s “Break Up” campaign conducted against its rival banks.
So he’s intrigued to see that Unilever’s Dove is taking the same stance against Procter & Gamble’s Olay Body Wash.
If two’s a trend, then who’s next?
Let’s take a look at this Vodafone ad for the Samsung Galaxy Note3 which ran in the weekend papers.
Dr Mumbo can’t help but visualise the team taking one look at the brief, realising they had to sell a product with a stylus and basically giving up. Or perhaps the brief came in five minutes before the ad needed to go to press so they didn’t have any time to get an idea or an insight.
Which is ironic, given that a favourite interview question for a sales candidate is “Sell me this pen…”
Still, if you’re a loser with an imaginary girlfriend, then this is totally the phone for you… Read more »
Seven days ago Sam de Brito wrote an excellent column for the Sun-Herald on the lack of news values in some websites. You can still find it on the smh.com.au website via this link, should you desire.
De Brito posed the question: “When did ‘what was on telly last night’ become news?” He then pointed out the types of “alleged news story” he has problems with. Dr Mumbo couldn’t help but wonder how the smh.com.au would itself fare in the days that followed (and that went before). Let’s have a look…
Dodgy news story 1:
“There’s a new Apple product! This used to be called an ad. A queue of 35-year-old virgins outside a shop is not news; 40,000 people lined up for rice and water is.”
Three days later this appeared: Read more »
Dr Mumbo congratulates the Multi Channel Network on its success at the MFA Awards in the new category of media owner of the year.
Dr Mumbo congratulates Eddie Perfect on the excellent job he did MCing last night MFA Awards despite one or two technical glitches.
As he soldiered on, he told a couple of latecomers: “Come on in, take a seat. Welcome to hell.”
TrinityP3′s Darren Woolley also had his own view, tweeting: Read more »