Nine drops the F-bomb

Some splendidly panicky broadcasting from the studios of Nine News Perth.

And an excellent reminder from Ebbeny Faranda on why you should always treat the microphone as live…

Dr Mumbo understands the broadcast was about five weeks ago, on December 30 last year.

The news reader who can control the weather

It’s always convenient when reading a news story if  the clouds behind you align…

andrew lofthouse crocodileIn this case, Nine News’ Andrew Lofthouse was telling Queensland viewers about a crocodile.

Leave Alan alone

The media should leave the story of Alan Bond’s bereavement alone, argues Tracey Spicer.

In a 707 word article.

On a national website.

Z grade celebrity seeks flatmate

Remember Ben the marketing tosser with the worst flat in Bondi?

Dr Mumbo is happy to report that there’s also a media tosser in Surry Hills  doing his copywriting thing on Gumtree:

media tosser surry hillsI’m a dude and I live with 2 lovely ladies (22 – 28). We work hard and party hard. I’m gay and single so you probably shouldn’t be gay yourself as I’ll just get drunk and try to make a pass at you. Read more »

Tip Top. My mouth goes weird when I eat

Welcome to the first in what may be a very short series… what happens when two ads run together, brought to us today by Mix 106.5 in Sydney.

Today’s example… the new Tip Top ad, followed by an awareness raising message about anaphylactic shock.


Do delete

Some bright spark at Sydney’s Ai-Media has hit on a genius email marketing ruse.

Send out DM emails from the sender “DO NOT DELETE”.

Because that will of course deter the average user from deleting their messages as spam.

No doubt the lack of an unsubscribe option in the email is a mere oversight.

January 30 update:

Ping! The following arrives in Dr Mumbo’s inbox…

Dear Subscriber,

On Friday we sent you a message from this account with the sender’s name “DO NOT DELETE”. Contrary to some media speculation, this was not the product of a new ingenious marketing strategy for the Ai-Live 3.2 Launch.

We simply aren’t that clever.

The truth is, we stuffed up on a holiday weekend.

We are in the process of migrating email systems. This account had been marked up with ‘DO NOT DELETE’ as an internal device to ensure we did not delete it during the changeover. Friday’s comms was sent from an out of date template that also did not include the “unsubscribe” option. We failed to send a test email that would have identified the problem.

Please accept my sincere apologies.

And you are always able to unsubscribe by replying with “unsubscribe” in the subject line.

Yours sincerely

Tony Abrahams

Ai-Media, CEO

First look at Masterchef 4

Looks like Masterchef 4 is going to include an oriental-themed cooking challenge, if these pictures taken this morning by Dr Mumbo’s spy in the Chinese Garden at Sydney’s Darling Harbour are anything to go by.

Judges Gary Mehigan, George Calombaris and Matt Preston were all on parade.

masterchef gary george matt Read more »

‘I’m not the reporter. I’m the Sunrise entertainment editor’

Dr Mumbo is well aware that Shit X Says is painfully December 2011.

But the beautifully observed Shit Fifi Box Says, featuring her Today Network drivetime co-presenter Jules Lund, is worth a mention nonetheless.

And while we’re at it, The Fifi & Jules home page is quite something to behold. Has a show sponsor ever been quite so heavily branded? The Bulla Splits client must be very happy.




To tweet or not to tweet. That, unfortunately, is the question

david_marr_georgina_robinsonIf ever you wanted a vision of the future of online journalism, then pehaps it’s this: a video of one SMH journalist interviewing another SMH journalist about why they don’t use Twitter.

Three minutes and three seconds of digital media devastatingly deployed.

The key quote from David Marr in the conversation with Georgina Robinson: “I think SMSing is fabulous.”

Fruitless PR and other puns

Welcome to Dr Mumbo’s new series: Press releases that make you want to kill yourself. Here’s today’s choice: Read more »

Primal journalism

Journo callout service Source Bottle today attempts to fulfill quite a specialist request

Dr Mumbo wonders whether the casual encounters section of Craig’s List might not be a better place to try…


Are you reading me?

Fair to say that has had busier times than at 2.59pm yesterday.

Read more »

A mixed forecast

magdalena_roze_kathryn_robinson_ten_breakfastFew will have been surprised to hear that the talented Magdalena Roze has been appointed as the weather woman, sorry, “meterologist” on Ten’s new show Breakfast as had been previously predicted, along with news presenter Kathryn Robinson.

They join the previously announced Paul Henry and Andrew Rochford. Which of course sees Mads and Rochy line up against Seven’s Mel and Kochy.

But one other detail of the glamorous, high res image of Roze and Robinson emailed out by Ten this morning leapt out at Dr Mumbo.

Clearly Ten is championing transparency over Photoshop. Dr Mumbo certainly won’t be speculating how Ms Roze came by the mark on her knee. Or how Ten allowed the publicity shot to go out like that.

magdalena_kneeUpdate: Dr Mumbo’s friend in the Ten camp emails to tell him: “”Two beautiful women who don’t require photo-shop is something that should be championed! But thanks for your concern Dr Mumbo – nothing more dramatic than a fall after a long day at work – We trust Mumbrella’s ‘Get Well’ fruit basket is on it’s way to TEN”.

The worst flat in the world?

Few things bring Dr Mumbo as much joy as the occasions when PR man Ben Rawling’s flat mates move out, and he applies his copywriting skills to finding a replacement.

Last time round, the ad went viral, and indeed he even ended up on Sunrise.

It also inspired an AFR column in which Rawlins became the poster boy of all that is wrong with modern Australian men.
Inexplicably, yet another flatmate has moved out, and the grubby Bondi flat is once more on Gumtree. And again, the prose are beautiful:

“Pretty flash” – David Koch, Sunrise Host

“We’ve all lived in worse” – Melissa Doyle, Sunrise Host

“Not too bad, I could live there” – Edwina Bartholomew, Sunrise reporter

So, the verdict is in. I can live with their judgement. The question is, can you?

In case you’re wondering what I’m on about, click here to see the kind of story that screams “slow news day.” You’ll find a video with an explanation of the last flatmate ad I posted and a wonderful guided tour of the worst unit in the best position in the worst block in the best street in North Bondi. And yes, that nervous, awkward, stumbling dork attempting to appear cool, casual and comedic is your potential new flatmate.

Now, there has been one notable change to the room since the clock ticked beyond a quarter past on my time in the limelight – the room’s soiled mattress has been disposed of by the local Hazmat professionals and there is now a shiny new(ish) mattress and bed just begging to be personalised with your own unique stains and odours.

But everything else remains the same. Archaeologists have put the age of the carpet at some time in the 70s based on the fossilised fondue stains found in the lowest layers of the carpet pile. The peeling paint work has also been dated from a similar period due to the high levels of asbestos and lead it contains. The kitchen and bathroom….. well yeah, they exist but that’s about it. The view and location still rule though – there’s more info and original flat description included in the images.

But hang on…….. wasn’t this unit advertised only 6 months ago? Why would someone move in and out so quickly? And how annoying are rhetorical questions? Could it be that I’m as horrific a person as described in the article taken from The Australian Financial Review? Possibly, but let me clear up a few things.

Let me start by saying that even more startling than the self-satisfied smugness of the article is the irony of accusing someone of being a deeply shallow, status obsessed, money hungry, mean individual to a (rapidly dwindling) readership of investment bankers, hedge fund traders, stock brokers and CEOs. That said, there are a few factual errors that irk me more.

Firstly, I don’t have the “capital” to afford this place. It is rented and the rent is split neatly down the middle.

Secondly, I’m not looking for you to furnish the place – rather, I’m a simple person who, try as he might, simply can’t get excited by home furnishings. If you happen to be one of those people who can develop an emotional attachment to a floor lamp, quidenza or armoire, then feel free to decorate in any manner you desire.

Thirdly, I am not famous nor do I crave fame. I have always had a better chance of achieving infamy anyway.

And finally, I DID find a flatmate well before the story was printed but now she’s moving on.

That flatmate, the incredibly talented and charismatic Marney McQueen – – can tell you why she’s moving out when you take a look at the place. She’s an outstanding actress, comedian and performer who really deserves her own TV show and she has agreed to talk me up as long as I stop making threats to her family. A fair deal.

So, come down to Bondi and enjoy the abundant perky silicon and saline hills of the fabled grassy knoll. Marvel at the chiselled, posing, hairless chimps at the outdoor gym at North Bondi. Watch the hipsters push their fixies up Bondi’s many hills. There’s so much to do and see!

Dr Mumbo is certain that once again, the new flatmates will be lining up. At the time of writing the ad is at 779 views and counting…

Ad message-in-a-bottle?

Dr Mumbo is ever so slightly suspicious that the story in The Daily Telegraph today, which also appeared on Sunrise, about a digital camera that apparently drifted from Queensland to Bondi Beach is a marketing stunt. Either for Queensland tourism. Or for the camera maker.

Read more »

Cruising for a bruising

Possibly a bad time and place for The Advertiser to be running a promotion for a European cruise…

Read more »

Hawaii Five Footlongs

Product placement can sometimes be a tad clunky.

Sometimes it can be very clunky.

And sometimes it can be Subway, featuring Hawaii 5-0, which aired in the US this week.

Dr Mumbo can’t wait to see what Ten does with the episode when it airs in Australia.

(Hat-tip: CR)

Update: And (hat-tip Madeline Arnold) they’ve got previous…

Dools, the phone operator

You may be wondering what became of Scott Dooley since he got booted from Nova Sydney in favour of Fitzy & Wippa.

Sam Mac (and Fitzy) knows…

(Hat-tip: Rosso)

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