Strategic reimagining, quantum shifts, horizontal portfolios and richer integration

Regular readers may recall the somewhat robotic comments from NineMSN’s new boss Mark Britt earlier this month.

Dr Mumbo is concerned to report that the disease appears to be spreading.

Here’s what NewsLifeMedia boss Sandra Hook had to say about the company’s rebrand in a press release today:   Read more »

Readership turned on its head

The problems of the newspaper industry may be more severe then we thought, if this photo in today’s Australian Financial Review is anything to go by.

smh upside downIt would seem that consumers have actually forgotten how to read newspapers now.

An evening with Al and Sam

Dr Mumbo felt ever so lucky to see Hollywood legend Al Pacino talk about his life at the Lyric on Friday night.

He felt even luckier to have Sam Neill sit next to him, although he wasn’t convinced the feeling was mutual.

But rather than let the Jurassic Park, Event Horizon and Dead Calm star sit in peace, Dr Mumbo thought it might be fun to ask a few (no doubt irritating) questions before the show started.

Read more »

A hot tip. Hmmm

Sometimes Mumbrella receives great anonymous tips by email.

Sometimes they’re well meaning, but wrong. Sometimes they’re trouble-making notes from rivals.

And sometimes the whole Mumbrella team laughs at the sheer hopelessness of the attempt to plant a story.

Like this one, from “radio insider”:

radio_insiderWhich is a shame, because the pairing may actually be quite a good one.

Remember: You didn’t hear it here first…

Tool time with Max

Dr Mumbo congratulates PR man Max Markson for winning the prize they all wanted.

While he didn’t make it to the final week of Celebrity Apprentice, he has been named Maxim’s tool of the year.

Which is nearly as good.

Sapient – No idea engineers

It’s always nice when an agency makes a video.

http://youtu.be/jozWAskPoYg

If the word nice means completely horrific.   Read more »

Leave Jason alone!

Dr Mumbo remains a fan of The Celebrity Apprentice. So he rather likes comedian Julia Morris’ video plea on behalf of Jason “the worm” Coleman.

Video: Celebrity Apprentice : LEAVE JASON ALONE : Julia Morris’s Plea

In case you’ve missed the meme, here’s the original…

An offer you can’t confuse

Visiting Oscar-winner Al Pacino won’t be overly impressed with The Sunday Telegraph’s knowledge of his filmography.

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Shift wins Battle of the Ad Bands

After a fiercely contested, and at times deafening contest at the Comms Council’s Battle of the Ad Bands, Shift took home the glory.

Read more »

Power fail, fail

A slight reverse ferret from The Power Index this morning.

Rather harshly, in today’s email they describe the appointment of Nashen Moodley as director of the Sydney Film Festival as a “Power Fail”.

power_fail

Happily, once you land on the website, it’s been amended to the somewhat more positive “Rising fast”.   Read more »

Massive atrocity planned… nobody in any danger whatsoever

The story promise on the SMH home page…

smh_pipe_bomber

is (happily) not entirely fulfilled in the news story

smh_pipe_bomb_2Update: That, however would appear to be the least of the SMH’s worries today. The site is now reporting:

“If our readers couldn’t believe their eyes this afternoon, they weren’t alone. Neither could we.

“Our smh.com.au home page suddenly flashed back to February 9, 2009.

“And while we are not absolutely sure why yet, our IT specialists have a theory that a failsafe program set up in a production system that was decommissioned two years ago may have suddenly been triggered by a journalist seeking to update an old story in that system.”

End-to-end platforms, purchase funnels, iconic content experiences and deep insight

If the quotes provided in the press release announcing the launch of new trade brand Mi9 are anything to go by, NineMSN boss Mark Britt may not be a lot of fun at a barbecue.

His comments in full:

“As a group of companies, we have evolved beyond a publisher into an end-to-end advertising platform that can meet marketers’ requirements, right across the purchase funnel.   Read more »

The trial so good Today played it twice

Curious goings-on at Today in the Michael Jackson death trial.

Seven’s Sunrise and Nine’s Today currently run at an hour’s delay in Brisbane because of the time difference to Sydney.

But both shows cut to live programming at around 8am, Sydney time/ 7am Brisbane time to bring the result, which saw Jackson’s doctor Conrad Murray found guilty of manslaughter.

Which left a slightly trick issue of how to fill the hour’s hole that left in programming in Brisbane when the show ended.

Sunrise stayed on air for an extra hour. Dr Mumbo’s spies tell him that Today rebroadcast the final hour, leaving viewers to watch the verdict all over again.

It’ll be interesting to see what that did to Today’s ratings in Brisbane.

Still, it beats Saturday’s efforts when Weekend Sunrise had to run an ancient repeat after a server took it off the air altogether.

You are invited… to hand the postman $2.10

PR lesson of the day… putting enough stamps on the envelope is a bonus…

sunglass hut invite

Buy ten, pay for ten-and-a-quarter

Dr Mumbo will of course be heading to the B&T Awards next month.

And the booking options are interesting.

He can either go on his own and pay $297.

Or if he can get nine other friends to join him, he can instead pay a bargain $3,025. Choices, choices… Read more »

Small and far away

Welcome to Dr Mumbo’s new series: When perspective goes wrong.

Featuring tiny Masterchef star Justine Schofield and a giant bag of Kettle chips…

justine schofield kettle chips masterchef

Read more »

Sunday Telegraph calls in the fat busters

Dr Mumbo thought for a moment that there’s been a mixup at the printworks when he opened his copy of the Sunday Telegraph. It appeared that they’d accidentally printed a copy of Weight Watchers magazine instead.

The Sunday Tele’s fight against fat began on the front page with a promo panel headlined:  “Ros reines: How I lost 20kg. My story”. Which does suggest a quiet news day when the best you’ve got to promote is an update from your third  gossip columnist on how her diet is going.

Mind you, the other promo panel followed a similar theme: “Summer body special: With Jen Hawkins’ bikini secrets”.

Meanwhile on page three, readers were invited to share Lara Bingle’s pain after “constant scrutiny” over her weight. This was illustrated with a picture for readers to scrutinise across three columns.

Then came page nine, and: “Hawko’s secret: cut out the carbs”.

In a nice piece of media planning, Quickslim had booked a full page ad to promote the wonders of glucomannan which is, apparently, the “weight loss breakthough of the century”.

Meanwhile, working in from the back of the book,  the J Mo & Elle column (home of the Sunday tele’s top two gossip columinsts Jonathan Moran and Elle Halliwell) is also getting in on the act. Apparently drinking C Coconut Water can make you look like model Juliana Forge.

Which takes us to page 140, and Ros Reines’ epic tale of how she lost weight. Stunningly, she reveals that she started exercising more, and eating and drinking less.

And just to prove her expertise on all things weight loss, Reines is back again on page 124 for a hard-hitting opinion piece on why Demi Moore has lost weight after hitting a rocky patch with Ashton Kutcher. Apparently “It’s as if the stunning woman is punishing her own body for Kutcher’s alleged infidelity”.

And that’s why News Limited has announced the Sunday Tele is its newspaper of the year.

Frequent Cryer

It was only a matter of time…

qantas_frequent_cryer Read more »

 
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