Poor Nathaniel is single handedly running a breaking news blog around the title’s move to a paywall which went live today. And fair to say, he’s taking a kicking. Not just because the readers are less than delighted at being asked to pay for something they’ve got used to getting for free.
But also, because readers claimed he was smiling too much in his byline picture. So much so that he bowed to online pressure and changed it to a glummer picture. Read more »
Sometimes it’s hard for voters to understand the nuances of party politics and it takes a piece of advertising to cut through.
Bob Katter’s Australian Party has created just such a piece of advertising.
It’s always important to capture that homophobic voter minority.
With summer now turned to autumn, Dr Mumbo notices that Sunday Life, the magazine inserted into The Sun-Herald in Sydney and The Sunday Age in Melbourne, appears to be no closer to finding itself some permanent columnists following the departure of Sarah Wilson three months ago and Mia Freedman two months ago.
There has, however, been a development. Stand-in columnist Jacinta Tynan, whose column has been labelled with the starburst “summer columnist” for the last few months now has a new label – “guest columnist”. But still no sign of a permanent replacement. Read more »
Fair to say the staff of news.com.au know what link bait looks like.
And much like Lara Bingle, sometimes it’s best to keep it simple…
And if you must read the story, here it is.
It’s ten months since Fairfax Media outsourced most of its production to Pagemasters.
Everything will be running like clockwork by now of course. In unrelated matters, here’s a minor correction published in the weekend edition of the Sydney Morning Herald. Read more »
It seems that after copying Woolworths’ fresh food positioning, Coles is drawing inspiration from their social media failings too. Albeit, choosing Twitter as the medium of fail.
Dr Mumbo always enjoys an entire website dedicated to Adland in-jokes, and this one is a humdinger: Pictures of People Scanning QR Codes (think about it…)
Dr Mumbo’s hears that Jamie Oliver created a sensation when he dropped by the set of Masterchef 4 during this week’s visit to Australia.
He understands that a couple of contestants collapsed onto the floor in excitement at meeting the cockney cook. Which certainly bodes well for ratings when the show starts to air shortly.
Dr Mumbo wasn’t one of the cool kids who shared Gotye’s ‘Somebody That You Used To Know’ on social media when it was first released. But he’s more than willing to share this…
Read more »
Looks like the SMH has found a winning formula for its headlines…
Welcome to compare and contrast, in which Dr Mumbo asks an entirely balanced question.
Below, you’ll see two current ads for newspapers. From the UK, one for The Guardian, then from Australia, one for the SMH. In the poll below, do tell Dr Mumbo which newspaper does it best. Because Dr Mumbo just isn’t sure.
Dr Mumbo is very much enjoying this series promoting the Dallas Ad League’s annual ADDY awards, based around the refreshingly candid if not entirely shocking insight that adlanders are competitive types, contemptuous of their peers and verging on the self-obsessed.
Dr Mumbo’s favourite quote, from a sneering father in response to his toddler’s crayon scribblings:
“You keep this up, you’re going to be a copywriter,”
Dr Mumbo suspects that the new Facebook Timeline for brands will result in some red faces for unwary brands (see bottom right of image)…
By watching this video, Dr Mumbo has learned two things about Triple M’s Merrick and the Highway Patrol.
1. Merrick does not have an ego problem.
2. They’re going to be very careful not to damage Kyle Sandilands’ Rolls Royce.
At school, Dr Mumbo used to get put in detention rather a lot.
Sadly, his teachers did not see the brilliance of his spontaneous dancing to Karla DeVito’s ‘We Are Not Alone’ as seen in the movie The Breakfast Club.
A nice PR stunt from Virgin Mobile.
The brand has sent bottles of Hardys sparkling wine to customers whose birthdays fall on February 29 with a message saying “It must be tough when your birthday only arrives every four years.”
Sometimes, TV journos struggle to get a good eye witness interviewee.
And sometimes they hit gold. In this case that special gold that only comes when there’s a fire in a sex shop.
Going viral in three… two… one.