Out to lunch

Dr Mumbo’s press release of the day comes from recruiter Amanda Wellington:   Read more »

Discovery of a new way of filling air time

Curious goings-on over at the Discovery Network at the weekend.

On Saturday Dr Mumbo tuned into Discovery +2 for Man vs Wild during an ad break. After a while, it began to dawn that – even for Australian television – it was a long ad break. By the time he started counting, he saw the same promo for the Chasing Classic Cars show at least four times and promos for the Discovery Network’s Ultimate Fish and Shark Week at least eight times.

After a brief interlude of perhaps two minutes of Bear grylls’ adventures in the Moab desert, Discovery went back to another ad break, where exactly the same pattern of repeated promos – including the Shark Week promo playing repeatedly – continued.

Dr Mumbo can only conclude that the programmers had had enough of Grylls drinking his own urine and decided viewers would prefer the ads.

Wanna ghost chip t-shirt, bro?

Dr Mumbo has been “internalising a really complicated situation in his head”.

Whether to buy one of these sweet-as “Tasty Ghost Chips” T-shirts, or to buy two.

Kiwi T-shirt company Mr Vintage has just released this new Tee that references the New Zealand Transport Agency anti-driving campaign, created by  Clemenger BBDO Wellington, Mumbrella wrote about in October. They’re pretty choice.

You should buy one as well cuz 25% of sales goes to Students Against Drink Driving NZ… and you won’t look dumb in front of Monique.

The Coles crossover

The one thing that Dr Mumbo never expected was that the agonising Down, Down Coles ad would make an impact on music culture. However, it turns out that creator Ted Horton really is an arbiter of cool.

Check out the 1m,15s point of this promo for Sampology…

(Hat-tip: PM)

And it looks like Coles is making inroads on the establishment too if this photo taken in Tasmania is anything to go by…

coles cathedral

Even First Dog is screwed by the banks

Even if your means of media delivery is digital, you can be banjaxed by a late breaking story.

Take the banks refusing to pass on the full interest rate cut. A good topic for Crikey’s First Dog on the Moon cartoon today.

Even if, rather annoyingly, ANZ today said it was passing along the cut.

Dr Mumbo wishes that First Dog’s solution would work for everything..





And now the bullshit

Seen this news bulletin before?

Dr Mumbo is pretty sure that he has…

The dead goldfish sketch

The sad tale of the dead Adelaide goldfish has been providing ample Twitter pun fodder, Dr Mumbo is delighted to report.

Among his favourites:

@nickharmsen At least they did the interview and didn’t remain koi.

@_AdamTodd The goldfish gimmick was wearing a bit fin anyway

@nickharmsen But it’s made for a good tail.

@mattcdef2000 tuna-in for more in my next bulletin

@mattcdef2000 at least they’ve said sorry rather than flaking away

@nickharmsen: Now they’ve had time to mullet over.

@mattcdef2000 the campaign was always going to flounder

@darrenjshaw would’ve been a better promotion to go to Finland

More – much more – is sure to come.

Lost and found a nice PR stunt?

Dr Mumbo is a suspicious type, so he wonders if this is a stunt.

Nonetheless, he congratulates One Green Bean for picking up the accolade of PR agency of the year at the B&T Awards on Friday night. And he hopes they get their trophy back soon. If they have indeed lost it. With the emphasis on the word if…


Pizzas are like a desert… except when they stand up and run away

Remember the guest posting a few weeks ago on how group buying sites are creating a whole new outlet for copywriters?

Fair to say that if two pizza offers from Groupon today are anything to go by, the writers are getting desperate:

“Pizzas must be eaten quickly, before they become cold and stand up to roll off the table. Avoid runaway morsels and dig in quickly to today’s Groupon: $29 pizza lunch for two ($61 value)…”


“Like deserts, pizzas are flat and hot, with the occasional oasis full of juicy olives. Experience sizzling wood-fired goodness with today’s Groupon: $39 for any two pastas or pizzas, two salads and a bottle of wine at Stranded @ Pizza Place in Dee Why ($89 value). “

Dr Mumbo suspects that Groupon’s copywriters may be ready for a holiday.

AFR’s topical satire, a week late

Good to see that the AFR is on top of all that is topical, running an Alex cartoon on page 2 in which the participants compare moustaches as they participate in charity fundraiser Movember.

When the cartoon ran in the UK on November 28, that worked. Today, however, is December 5.

The ghost of Park Street

With a whole week to gather the big stories, Ros Reines, the Sunday Telegraph’s third most important gossip columnist, rarely fails to disappoint.
And she’s come up with a cracker of an exclusive this week.
ACP Magazines’ Park Street Offices are haunted.

Read more »

Illuminating writing indeed

Quote of the day goes to the leader column in The Weekend Australian:

“BRILLIANTLY composed, elegantly written, thoughtfully constructed and rationally argued, this editorial could be one of the most illuminating pieces of newspaper opinion that readers have ever had the privilege of absorbing. This masterful application of the written language will provide readers with an insight into why this newspaper is concerned about yet another blow to free speech.”

Pauline AM

Dr Mumbo hears that The Celebrity Apprentice may yet prove to be the launchpad for a full media career for former politician Pauline Hanson.

He understands that she’s in negotiations to host talkback radio to regional markets.

Better make it a double at the Aussie Youth

Dr Mumbo was sad to read that the company that owns the Sydney ad industry’s favourite boozer has gone into receivership.

But the good news for The Australian Youth is that the pub itself is still reported to be trading well. As a favourite watering hole of the likes of DDB, BWM, BMF and The Marketing Store, so it should.

Inside The Aussie Youth (5m,44s):

How M&C Saatchi is looking forward to working with CommBank

Clues to the frontrunners in ad pitches can come from anywhere.

But CommBank CMO Andy Lark’s Twitter account is a good place to start if you want to know how his pitch is going.

Read more »

Cost of Living Social

Dr Mumbo was of course delighted when Australia’s group buying sites announced a code of conduct.

Apparently group buying platforms can’t mislead punters about how big the discount is:

“GBPs should promote the Offer in clear and easy to read language. GBPs should not engage in false and misleading conduct.

“GBPs should provide Subscribers with accurate information about each Offer provided including:

“a) The price of the goods or services b) The description of the goods or services and c) The discount”

So no doubt the current claim from Living Social that the Samsung camera it is currently offering is usually priced at $215 is entirely true.

Despite the fact that the range of prices Dr Mumbo came across for the camera ranges from $74 to $179 at the most.

No doubt the 427 punters who have invested thus far made a fully informed decision though.

(Update: Living Social responds in the comments thread below.)

Finally coming to light

Dr Mumbo congratulates the diary team at the Sydney Morning Herald for another triumph.

Just weeks after reporting a hoax email as fact, and days after buying an absurd piece of spin about 2UE, the paper reports the news that Nine will be airing a telemovie about Beaconsfield starring Brant Webb and Todd Russell. If they’d only held onto the story for a couple more weeks, they could have coincided it with the six month anniversary of Nine’s announcement.

A severe cock-up

Fair to say that the SMH is keeping its options open on tonight’s weather…

smh weather(Hat-tip: @elyxxe)

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