Soemtimes when Dr Mumbo sees an unfortunate news headline, he can’t help but wonder if it’s a deliberate attempt to go viral.
What is it with spelling mistakes in end credits? You know, the bit of the ad containing information which consumers need to go out and buy the product. Well, creative agency The Other Dimension has seized on a clanger in an ad for Beacon Lighting, in which the brand name has been butchered by a typo in the company web address.
It’s a sign that an ad campaign is either working really well or really badly when the bandits of the internet remix the ad.
In the case of the pokie lobby’s clunky It’s UnAustralian TV ad, created by Page 2 Communications, it’s very much the latter.
Today’s SMH carries the chucklesome story that you can subvert the URLs of UK news website The Independent, if the identifier number at the end of the story is the same.
It led to much social media excitement around the url the ended ”utter-PR-fiction-but-people-love-this-shit-so-fuck-it-lets-just-print-it-2269573.html”, as punters thought it had been created by a disaffected Indie sub. Read more »
You’re reading the news on Ten. A dating expert tells you that a sign of attraction is laughing at something that’s not funny. What do you do?
If ever a brand was Kryptonite to good advertising, it’s Microsoft’s Window’s 7. Read more »
Sometimes it’s a really, really good idea to use a spellchecker. As pay TV channel V Hits demonstrates:
While it’s always a delight to see a frontline staffer living the brand, the Coca Cola company might want to suggest to its delivery drivers that after enjoying a delicious Mother energy drink, ostentatiously throwing it from the vehicle’s window isn’t quite such a good look for the brand.
While the battle of the hidden watermarks between Seven’s Today Tonight and Nine’s A Current Affair is famously bitter, Dr Mumbo is glad to see that the same doesn’t stretch to Nine News’ online properties which seem far keener to give credit where it’s due.
The front page splash focused on the sex scandal at the Australian Defence Force Academy.
The story contained little that wasn’t in Saturday’s newspapers. And just for good measure, the page 1 story appears to be a five paragraph rewrite of a longer version of the story on page 5, complete with identical quotes.
It looked very much to Dr Mumbo like the sort of spoof front page a newspaper drops into the first edition to hide a blockbuster from its rivals which goes into subsequent editions. Read more »
Here’s a piece of video in which footballer David Beckham just happens to be holding a can of Pepsi in his hand.
Product placement is becoming an insidious problem for the Australian TV market. Below is a screengrab of a particularly bad example. Dr Mumbo, for one, is determined to do everything he can to fight it.
This case of editorial clashing with advertising wouldn’t be so odd if the two cars didn’t look so similar. Swap the badges, add a few thousand dollars to the price tag, and you have… the Land Rover Freelander.
When audiences are slow, it can’t be much fun being a programming boss.
Happily, Nine has the answer to its 2011 ratings malaise: The Big Bang Theory.
With next week’s schedule amendments now available, it appears that the network plans to air The Big Bang Theory15 times. Which beats, Dr Mumbo thinks, the record for Two And A Half Men which peaked at nine episodes in a week. Read more »
So just how did former reality star Chrissie Swan end up nominated for three Logies?
Marvelous as The Circle may be, a good result is still one with more than 100,000 viewers, which does raise the question of whether the audience really has taken her to their hearts. So we asked them:
Dr Mumbo fully endorses the efforts by the Interactive Advertising Bureau to spark a public debate on online behavioural targeting.
And inded, to its offering of a “jargon buster” to help the public understand some of the terminology.
Sadly, Dr Mumbo appears to need a jargon buster for the jargon buster. Read more »
Dr Mumbo was delighted to see that whoever was subbing page two of today’s Sydney Morning Herald appears to be a fan of Seinfeld, as demonstrated in its tale regarding the preselection of former Brisbane lord mayor Campbell Newman. Read more »
Hats off to Sydney email company iTEL for a piece of royal wedding related marketing so bad, Dr Mumbo fears it’s deliberate in the hope it goes viral. Read more »