If you’re a foreign correspondent, it’s best not to flounce in front of the camera no matter what the pressure you’re under.
Y’know, just in case you are actually live…
Dr Mumbo detected an air of superiority in smh.com.au’s coverage of tennis player Andy Murray’s defeat and how the British media had reacted.
The site reported: “The Sun’s readers, after they had checked out their site’s most read story – “Is side boob now the new cleavage?” – savaged Murray, in the process revealing that he may be British, but when he loses, he is definitely Scottish.”
And the most read story at the time on smh.com.au? Read more »
Fair to say that Stilgherrian is not a fan of brands using skywriting.
Who on earth would accuse animal rights organisation PETA of cheap tactics in its ad campaigns?
There are unfortunate online ad placements, and then there are Unfortunate Ad Placements. And this is an Unfortunate Ad Placement…
It’s a sunny world for TV presenters who sometimes, it would seem, remain gloriously unaware of the commercial realities takign place the other side of the camera.
The whole cross promotion thing appears to have come as something of a shock to Weekend Sunrise presenter Andrew O’Keefe.
As regular readers of Mumbrella will be aware, Australia’s Ad Standards Board is often asked to deal with some pretty random complaints.
But possibly none as good as this adjudication by the UK’s Advertising Standards Authority:
It reports the ad as this: Read more »
An executive from ad agency BBH, Christine Ng, has been put on a stamp on China, AdAge reports.
Which opens up all sorts of ideas for a similar thing in Australia. Read more »
While a cheery greeting on an email is always nice, sometime one suspects an overly effusive message may instead come from a rogue mail merge.
But there again, those people at Edelman always did seem like friendly types.
Nine’s entertainment reporter Richard Wilkins is of course the gift that keeps on giving.
Describing a nasty fall off a stage in Sydney for Jimmy Buffett is not a good moment to get the words “terrific” and “horrific” mixed up…
Still, on the plus side, at least on this occasion he didn’t announce that he was dead:
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Jeff Goldblum Will Be Missed|
LinkedIn is an excellent business tool, if used correctly.
Particularly by recruitment companies.
However, there are small details it’s best to get right if you’re going to use it as a tool to farm potential candidates. Read more »
A note to smh.com.au.
That big online retail company everybody’s been talking about recently: It’s called eBay, not aBay. Best to get that right on your home page…
There was an intriguing quote in the press release from BWM announcing the return of Abby Hunt to the agency this morning. It quotes her as saying: “BWM is the best agency I have worked at. It is innovative, challenging and always a laugh; it makes such a difference that the guys whose names are on the door are in the office every day.” Read more »
Sadly Nine’s Karl Stefanovic is only up for a Logie. Based on this clip – uploaded by Crikey – he’d make an excellent candidate for Prime Minister, or perhaps US president.
Dr Mumbo’s cleverest digital watcher of the day? Sound Alliance’s Ben Shepherd, who blogged on Monday:
“Of all the large media players, Seven will need to acquire to get into this space quickly; and Seven buying a company like, say, Spreets is a smart move. Most companies who need an investment like this aren’t going to want to build it from scratch. Seven buying Spreets gives them an instant, cash positive, asset that they can scale up relatively quickly using the media assets at their disposal via Channel 7, Pacific Mags and Yahoo. Seven has shown that it is prepared to acquire established businesses rather than rely on Yahoo! intl assets/kit repurposed for this market (as evidenced by their acquisition of Total Travel and OzTips)”
It’s not every company that can run a recruitment ad on telly – or every agency that’s brave enough to do so.
Mediacom Sydney is though.
For those who’ve not been paying attention to the Australian advertising scene for the last, erm, four years or so, the decision by Commonwealth Bank to give its ad account to the US-based Goodby Silverstein has rankled with locals ever since.
Which may well contribute to the mighty anonymous kicking every CommBank ad unfailingly gets on the likes of Campaign Grief and Mumbrella. Read more »
Dr Mumbo salutes The Australian Financial Review’s commitment to topicality in all things.
Take its syndicated strip cartoon Alex, featuring the adventures of a cynical British banker.
For the duration of the festive season, the cartoon vanished from the pages of The AFR, even on the rare days when Fairfax could actually be bothered to print a copy. Read more »