Possibly a bad time and place for The Advertiser to be running a promotion for a European cruise…
Product placement can sometimes be a tad clunky.
Sometimes it can be very clunky.
And sometimes it can be Subway, featuring Hawaii 5-0, which aired in the US this week.
Dr Mumbo can’t wait to see what Ten does with the episode when it airs in Australia.
Update: And (hat-tip Madeline Arnold) they’ve got previous…
You may be wondering what became of Scott Dooley since he got booted from Nova Sydney in favour of Fitzy & Wippa.
Sam Mac (and Fitzy) knows…
Luurve contextual advertising…
Dr Mumbo is sure that ad agency Shift has an impressive web site.
But he’s sure this isn’t quite how they want to present it…
Happily there’s now a case study, just in time for awards season.
Unfrotunately there wasn’t time in the piece to mention that Gulla was an actor. But Dr Mumbo is sure that judges wouldn’t be interested in that sort of detail anyway…
Dr Mumbo’s spy tells him: “There’s something distinctly home made about this piece of advertising hand written next to an ATM at Westpac North Sydney. I am guessing no agency was involved…”
Thanks to the wonders of chain email, the following reaches Dr Mumbo.
Perhaps not what Work Safe Victoria had in mind…
Dr Mumbo salutes The Guardian for its choice of first edition layout today. He suspects it may not survive to later editions.
Sometimes, you have to feel sorry for the creatives.
The brief of coming up with a print ad to justify BP sponsoring cricketer Michael Clarke is a tough one.
Dr Mumbo isn’t sure whether the copy quite gets there:
“Great performance comes from the heart. When it comes to great performances, it’s what’s inside that counts. Ultimately, what you get out is only as good as what you put in, that’s why BP Ultimate has partnered with Michael Clarke.”
Or indeed whether it’s a good idea to turn Clarke into a robot if it is indeed what’s inside that counts.
Dr Mumbo was today excited to get a letter. Particularly with a Swedish postmark.
It begins: “Hope you’re well. So how has 2011 been for you so far?”
It then invites him to attend worldwide magazine association FIPP’s digital publishing course in Sydney. Last November.
Dr Mumbo of course tuned in to the first day of the Kyle & Jackie O Show today.
It was something of a glum prognosis for celebrities.
According to “psychic to the stars” Georgina Walker’s predictions for 2012, Michael Douglas is going to have a heart attack and may die, Prince William and Princess Kate will have a child with a genetic disorder – and Jennifer Aniston “will die as a single woman”.
It wasn’t much better for the wider outlook either. She predicts the Australian dollar sinking to 86 cents and bushfires in the Kangaroo Valley.
However, for Kyle Sandilands’ many fans, there was a silver lining. She informed him “You’ll keep your job”. She also had a vision of “bags of gold”.
If Dr Mumbo’s inbox is anything to go by, The Punch is very proud of its newsletter today…
So proud they dispatched it at 7.13 (twice), 7.15, 7.16, 7.24 and 7.30.
Yes, this video this is very American. But Dr Mumbo suspects that are some sayings that are familiar in Aussie PR circles too. We need our own version. Just a thought… Read more »
In Australia, clothing retailers like to use shouty communications to bring the punters in. But, as usual, the Japanese appear to be one step ahead of us.
Dr Mumbo is starting to suspect that the people at Coles have one eye on the potential for re-mixes when they release their toe-curling Down, Down commercials to the world. This isn’t the first – remember the promo for Sampology? And hopefully will not be the last – they’re an improvement on the originals.
News.com.au today reports the shocking news that Cosmo carries starlet Dakota Fanning on its cover next to coverlines promoting “sex tips and raunchy advice”. The tale currently dominates the site’s entertainment section.
The reason why this is outrageous? Because Fanning is only 17.
One piece of missing information that may have been a tad relevant for news.com.au’s Australian audience? It’s the US February edition of Cosmo. Read more »
Dr Mumbo is aware that it may be a tad early to call, but there’s already an early contender for column of the year in today’s Daily Telegraph.
In a piece from Harrie Bantick spread across page 20 and 21, he describes how he:
- Had a haircut: “trendy, modern”;
- Got a flat battery on his phone;
- Had to use a payphone to call the person he was meeting “I had run out of coins. And the machine didn’t take notes!”;
- Went to a pharmacy to get some change;
- Bumped into his mother
Dr Mumbo hopes he hasn’t spoiled the pleasure of reading the column by giving away the key developments.
The column should give heart to anybody who ever hoped to be published in one of Australia’s top circulating newspapers, but wrote it off on the grounds that they weren’t interesting enough.