Attention Melbourne creatives.
Those located near the Cherry Tree Hotel in Cremorne (which is about half of you) between the hours of 12.30pm and 3.00pm on Monday 12 November, can get free macarons dispensed out of the back of a truck. Read more »
A splendid piece of ad placement on the smh.com.au mobile app…
(Hat-tip: Tim R)
Here’s a question for conference organisers… have you got a PR plan in place if this happens to you? Read more »
And the worst. Read more »
The Sydney Morning Herald’s writer dedicates his column today – “Why Seven needs this beauty with the beasts” – to an extraordinary essay counting the ways in which Cumani, Seven’s racing pundit, is lovely.
And there certainly are a lot of ways.
Dr Mumbo assumes the column was inspired by Sheehan spending a pleasant afternoon in front of his television watching Tuesday’s Melbourne Cup. As Sheehan tells readers in his intro:
“This year reaffirmed my belief that women, at their best, are superior to men at their best.”
Blimey, forget about the Anzac spirit. This must have been the most impressive piece of racing punditry of all time.
Sheehan goes on:
“The thoroughbred was the only women on the anchor panel, an English import, Francesca Cumani, who floated elegantly above the fray, intimately involved and yet apart. Read more »
His efforts did win him a temporary gig for the last 10 months, but he tells Dr Mumbo that budgets have been slashed and that opportunity has come to an end.
So he’s now taken the somewhat drastic option of posting an obituary to his career on his LinkedIn profile:
Dr Mumbo is a supportter of all tthings charitty and November is of course tthe montth where he and tthe restt of tthe media industtry letts ttheir ttesttostterone fly in tthe name of men’s healtth.
He’d mostt of all like tto congrattulatte M&C Saattchi’s digital operation Mark for doing ttheir partt witth tthis bitt of Movember promottion on behalf of Google Chrome. Read more »
According to the good people at We Are Social, the Twitter buzz indicates one clear winner for the Melbourne Cup. Over the past 24 hours, around 15,000 tweets in Australia have opined on the likely winner. Dr Mumbo advises you to proceed with caution before betting the farm on the strength of an internet prediction…but if you do win big on Americain, he’ll have a Cuba Libre, thanks.
Dr Mumbo wonders whether there’s ever been a better integration of product and personality than this little number. Snoop and Hot Pockets, together at last…
And that’s what they call branded entertainment…
That’s the problem with making a viral video. It doesn’t always go viral.
Until now. Dr Mumbo salutes the people behind Buyral.
Professional clicking is the way to go.
What do you mean agencies are already doing this?
There’s a good follow-up from the Sydney Morning Herald today on the problems at St John’s College.
Today it focuses on seven members of the student council it labels “The Untouchables”. The SMH alleges that the seven of them were amongst those previously suspended after a student ended up in hospital.
Given the circumstances, Dr Mumbo is not entirely sure about the ad wrapped around the story.
For whatever reason, the word “countdown” is a tricky one to spell for TV producers. As pay TV channel V demonstrated last year.
A consolation for Nine News is that in this case they forgot the letter “n” and not the letter “o”.
Just by watching these videos, Dr Mumbo feels so much closer to the Hamster Wheel. Read more »
Who needs an ad agency when you can make your ads in house? Souvlaki Hut shows how it’s done. Read more »
To the ADMA Awards at Sydney’s Westin Hotel which were thankfully far more fun than That Year They Wouldn’t Let Anyone Drink.
And it takes a certain level of ego to be willing to walk onto the stage and rearrange the ADMA letters on the set to spell out your name.
Fortunately, Naked’s Adam Ferrier (pictured striding off the left of the picture) was available. Read more »
This curious ad ran in the Sydney Morning Herald today. Read more »
Sometimes a piece of subbing requires no further words… like this Andrew Bolt teaser from today’s The Daily Telegraph.
On the eve of Housos Vs The Authority opening at the box office, it was a lucky trick-or-treater who visited Sunnyvale last night.
At least according to Housos Facebook page…
In a sign they know their market, the status update has had more than 1000 likes to date.