Given that Australian TV networks are parochial enough that the US broadcaster NBC decided to drop the tribute to victims of London’s 7/7 terrorism attacks from its coverage the following should come as little surprise.
According to NBC’s guide to Australia, the country is “located in central Europe, bordered to the north by Germany and the Czech Repulic”. Australia is, apparently “primarily mountainous”.
Which sounds a lot like Austria to Dr Mumbo.
Melbourne’s 3AW presenters Ross Stevenson and John Burns are going to be in London for the Olympics.
But sadly, Dr Mumbo doesn’t think this effort is going to put them onto the comedy podium.
If only they gave medals for effort…
Next? Baby Masterchef. Read more »
Much as Dr Mumbo loves the Coles Cathy Freeman Olympics ad, he feels that this version is a little more on brand.
And this version takes the idea that Cathy Freeman is portrayed as a ghost one step further.
Dr Mumbo has long struggled with irony. Is it like ten thousand spoons when all you need is a knife, or is it expressing the opposite of what you actually mean in a humorous fashion?
Or is it more akin to this post by Ogilvy One’s Simon Bloomfield, who writes about merging his on and offline identity for STW’s Nextness blog. He explains that in selecting online nicknames, “we wear our cultural hearts on our sleeves” and he’s chosen his online avatar to reflect his great love of the BladeRunner / Philip K Dick character Dekkard.
Or “Deckard,” as someone in the comment thread pedantically points out.
Now that really is a black fly in your Chardonnay.
Dr Mumbo dishes it out, and today it’s Mumbrella’s turn.
Who failed media 101 and mixed up Herald Sun and Sun-Herald?
Dr Mumbo can’t help but feel slightly embarrassed for the driver of this bus, the next time they stop off to refuel.
While online ad exchanges may be the future of media, Dr Mumbo prefers Fitzy & Wippa’s on-air auctioning method.
Michael ‘Wippa’ Wipfli has been auctioning off parts of his body for use by advertisers, so that he can run as a human billboard in Sydney’s City to Surf race.
Today the pair sold Wipfli’s forehead. Read more »
So what sort of a fool would suggest that The Australian is overstaffed?
Seven bylines for one news story? Perfectly reasonable. At 27 paragraphs, that’s nearly four paras each.
Dr Mumbo hopes they all had a nice rest afterwards.
The use of the word vagina in the Carefree ad has certainly been generating debate – and that’s before the Ad Standards Board even rules on the complaints it has been receiving.
Comedia Sam mac has been taking it harder than most. Read more »
Former Olympic swimmer Giaan Rooney, Nine News?
Or another former Olympian, Cathy Freeman?
Contextual ad of the day comes from news.com.au…
For $44 you can get a “tabloid size front page newspaper print”, just like the real thing. And, just like the real thing, delivery is included. A broadsheet version will cost you a premium $60. Perhaps it also reflects the organisation’s new premium pricing strategy.
What’s the opposite of contextual advertising?
Because Dr Mumbo’s found it.
Dr Mumbo suspects that the correlation between people looking to recork their vintage wines and people wanting to read about the Shire may be a tad on the low side.
Welcome to Dr Mumbo’s favourite time of the month: mad Ad Standards Board complaints.
Today’s victim? CommBank – and its ad featuring Olympic swimmer James Magnussen. Read more »
There are, as one of Dr Mumbo’s colleagues pointed out today, a metric fuck tonne of videos on YouTube.
And Dr Mumbo has noticed a growing trend.
Christiaan Van Vuuren (you may remember him as the Fully Sick Rapper) is involved in every single one.
Bondi Hipsters? That’s him. Read more »
A month ago, B&T magazine asked the question on everyone’s lips when Seven announced a new boss: “Who Is Don Voelte?
A month on, it looks like they haven’t been able to answer the question just yet:
But he is merely the boss of a billion dollar media company, so it’s an understandable mistake.
Some weeks ago in a Mumbrella opinion piece, we singled out Google for special praise for the awesome conditions in which Googlers work.
Sadly, since Dr Mumbo did not pay the ladies’ loos (Googloos?) a visit, we neglected to mention the other handy essentials ladies at Google (Googlettes?) get to use… Read more »