It can be tricky when there are two Armstrongs in the news.
As a service to One News in NZ, allow Dr Mumbo to explain the difference: Neil went to space and is dead now, Lance faced doping allegations and his career is dead now.
(Hat-tip: Dan News.)
It’s not just Aussie retailers who are locked into bitter price wars. But it seems retailers in the UK are being slightly more cautious. Read more »
At last, a billboard that doesn’t completely ruin the view.
Now that’s a public service announcement:
Dr Mumbo is a fan of Virgin Mobile’s Fair Go Bro campaign featuring Brad Pitt’s brother Doug. He especially likes the brand’s cheeky attempt to rebrand Pitt Street. Read more »
Dr Mumbo asks the big media questions others are afraid to ask.
Peter Overton: pick or scratch?
There are always winners and losers in the ratings race. But Dr Mumbo predicts there to be one big winner tomorrow night. Production company FremantleMedia has three shows up against each other – at the same time. Read more »
Dr Mumbo is most grateful to the good people of Pedestrian TV for creating this handy ready-to-rant guide for aggrieved consumers needing to vent spleen on Facebook.
Dear Facebook page of Corporation I have a grievance with, Read more »
It strikes Dr Mumbo that nobody is going to be in any doubt about what SBS’s World Movies subscription channel is offering its viewers in its WM: Adult slot.
(Kinda NSFW) Read more »
Dr Mumbo happened to be glancing at the Pedestrian.TV media kit. He rather likes the site’s uncompromising stance on audit:
On unrelated matters, Dr Mumbo would very much encourage those who place online advertising with Mumbrella’s rivals to ask why (with the exception of Campaign Brief) they haven’t chosen to undertake the cheap and easy digital audit process.
The article predicts: “Mr Hywood’s offer is likely to win him plaudits from Fairfax staff at a time of ill feeling and low morale.”
Dr Mumbo won’t hold his breath for the plaudits.
The poor newspaper keeps being talked into writing stories about socialite Ruby Jacenko with nothing to show for it but pictures of the young lady in her underwear.
It was a phenomenon that began to show up when the paper reported, somewhat implausibly, that Ms Jacenko was trying out for the Lingerie Football League.
After a photoshoot and video featuring Jacenko in lingerie, no more was heard of her sporting ambitions, curiously enough. Read more »
Dr Mumbo finds the promotional battle between Seven and Ten particularly entertaining at present.
Take Seven’s current push. The network is going hard – with a full page ad in today’s tabloids for The X Factor – against the precise moment that Ten’s heavily promoted new show Don’t Tell The Bride goes to air on Monday night.
But it’s not going all Seven’s way. Ten has cheekily bought pre-roll advertising for Don’t Tell The Bride on Seven’s YouTube channel for The X Factor. Read more »
There’ve been many debates about whether the brand of the print edition of the Sydney Morning Herald – and indeed the hopes of persuading the public that it’s worth paying for in digital format – is in any way diluted by the somewhat less rigorous standards of its sister brand smh.com.au.
Or you could just watch what comedian and SMH reader James Colley has to say about a story covering Julia Gillard’s announcement that Wolverine is being filmed in Sydney:
Dr Mumbo of course obeyed Sam Kekovich and rushed to McDonald’s tonight to try their new lamb burger.
He decided to give the new flavour Fanta a miss though.
This photo was taken at Wynyard in Sydney – Dr Mumbo wonders whether the same digital billboard is currently displayed in every Maccas in Australia.
Dr Mumbo has an inkling that the comments beneath the ad for advertising fat burning capsules on group buying site Spreets’ Facebook page are going to make for a lively discussion today…
AAMI’s Rhonda appears to have struck something of a chord with the public.
First, she was the choice of Big W staff when it came to making their own ads.
Now she’s got a Facebook fan page all of her own, dedicated to her holiday in Bali.
74,000 likes can’t be wrong. Congrats to Ogilvy for creating an ad that appears to have captured the public’s imagination.
Dr Mumbo is rather fond of this ad by McCann, which ran in the British press, to announce they’ve got an Olympic-sized gap in their client roster… Read more »