If you caught this ‘advertisement’ at Sydney airport recently you’d have been forgiven for thinking it was a promo for some schmaltzy new R’n'B singer.
This month’s new campaign for ME Bank, created by its new agency Shannon’s Way has been looking naggingly familiar to Dr Mumbo for some reason. Read more »
Things to do before embarking on a press launch involving a taxi journey across WA to showcase the state: Read more »
Dr Mumbo posts this morning’s Twitter exchange between self-proclaimed “Online Communities Strategist, Goddess of the Social Media workshop” Laurel Papworth and Sound Alliance’s Ben Shepherd without further comment: Read more »
Ever wondered how news stories end up in the media?
There’s a fine art to creating the perfect trailer.
Remember The Sack?
It was the video blog by creatives Ben Birchall and Shane Watson recounting their adventures in the job market after being let go by The Campaign Palace. Read more »
A low-rent looking billboard ad that went up in a heavy traffic area in Sydney this week had Dr Mumbo scratching his head.
In what passersby were led to believe was a personal message from an irate wife to her husband, it features the picture of a toilet, with the seat up.
The world’s sports broadcasters regularly cite the UK’s Murdoch-affiliated Sky Sports as an example where subscription television delivers brilliant soccer coverage.
Isn’t it always the way. A serious news item and the newsreader starts cracking up.
Though Sunrise’s Natalie Barr probably shouldn’t have admitted that she hadn’t pre-read her bulletin before going live to air.
A top tip if you’re involved in launching new drink products and don’t want the market to know about it yet. Particularly if you also don’t want competitors to know that the range includes new shape packaging targeting 5-12 year olds “to make the juice look fun!”. Read more »
You’ve gotta love a bit regional telly banter.
Who knows, it might just end up on that video sharing site, or Media Watch, or something.
Well, as a matter of fact it did. Five views and counting…
While there’s ALWAYS going to be someone with a better claim to being the geekiest person in Australia, Damian Damjanovski has Dr Mumbo’s vote. Read more »
Good to know that even during those normally slow news days of Easter, Sydney’s Sunday Telegraph was able to go on breaking the big news.
Take the intro to this dramatic tale: “The Melbourne-to-Sydney train ran out of fish on Good Friday.” Read more »
Could it be that the SMH has been caught out by an April Fool? It certainly looks like it. Read more »
While this morning’s announcement from Tourism Australia that henceforth “there’s nothing like Australia”, appears to have gone down relatively well, Dr Mumbo admires the nimbleness with which New Zealand has responded. Read more »
Love social media?
So, it would seem, does the team at Toll Holden racing.