Weight Watchers might have selected a slightly lower profile inspiration than the Donna Hay cookbook when it was looking for design ideas.
So here’s an amusing ad from Pharmacare Australia for StressLess pressure pills.
Where on earth could they have got the idea from?
Of course, it could just be a coincidence After all, Pharmacare has also come up with this one for StressLess:
Which is of course unrelated to this:
Or indeed, this:
Which is a pisspoor imitation of this:
The in-between-series absence of The Gruen Transfer from the airwaves robs us of genius moments like this: the advertising hand model who never cooks or cleans and wears gloves at all times and is, frankly, a bit weird.
Sometimes cynics complain that the marketing industry isn’t important.
They are of course wrong. To demonstrate marketing’s essential role in the national psyche simply watch this video for the KFC chicken dance at the cricket…
There is an art to creating an advertising awards entry video. A ridiculous, stupid art which makes every obvious decision an insight and every minor element of doing your job a breakthough.
As the Canadian agency John St demonstrates beautifully.
With flood coverage still very much round the clock, even Queensland viewers appear to be tiring of it.
If you haven’t yet visited Things Real People Don’t Say About Advertising, you should.
Dr Mumbo has always been a fan of media agency OMD, and its willingness to embrace all forms of media, old and new.
And it would seem that the same goes for the promotion of its own services.
Still, it did come as a slight surprise to find the business card of head of print Simon Davies pinned up on the local services noticeboard at a Bondi delicatessan.
Like many, Dr Mumbo is jealous of Fairfax for its access to the Wikileaks cables. Read more »
Dr Mumbo has always felt that when it comes to advice on recycling, the green movement could take tips from TV news.
But that’s the nature of competition – meaning that Nine’s recycling of Sky News’ recycling of Seven News’ vision of the refugee disaster is understandable.
But promoting it as “See it first” does seem something of a leap…
Seven’s Sunrise may have stolen the Oprah endorsement out from the under Ten’s nose, but there’s no way they’ll be able to steal the World Oprah Smiling Championship trophy from Angela Bishop.
Imagine this hypothetical scenario.
You are Network Ten.
You’ve carried The Oprah Winfrey show for years.
She finally comes to Australia.
She plugs your rivals at Seven.
Mildly annoyed perhaps?
While Australian media has gone mad about the Oprah Winfrey visit, we’ve sent them Grant Denyer.
Tulsa TV was very excited to see the Sunrise weatherman, or rather “famous meteorologist from Australia”.
The Australian’s media diarist Caroline Overington this morning puts forward the argument that it’s against the spirit of freedom of information that The Australian isn’t receiving the leaked cables from Wikileaks. Instead they’re going to rival Fairfax Media titles.
So the management of Publicis have caught on that Twitter is quite the thing.
And while it would be harsh to criticise them for being a tad slow off the mark in creatign the self congratulatory video about it, at least it’s offered ample opportunity for a captioned version. Read more »
So you’re opening an upmarket restaurant. It’s Asian themed.
What do you call it? MSG of course.
They have, Dr Mumbo notes, also provided ample opportunity for unofficial Ashes-related remixes.
The Sydney Morning Herald was rightly proud of publishing what it described as the world’s biggest print ad for Events Sydney – a foldout calendar of events in what it describes as a “super panorama” format.
Can you spot any minor error involving the date of New Year’s Eve? Read more »