And Telstra must have been delighted with the prominent slot Pedstrian gave the announcement.
Perhaps less so with the three ads for rival Virgin Mobile all over the page though.
Dr Mumbo never thought there would be a time when he felt sorry for the multimillionaire Ben Elton.
Not even when the ratings came in yesterday.
But that moment has now arrived.
Last night’s repeat of Live From Planet Earth on digital channel Go had 36,326 viewers.
And no, the comma isn’t in the wrong place.
Now Dr Mumbo is sure that “Zoe” is a thoroughly nice person, but based on this ad by Spinach for Australian Unity, she’s not exactly the world’s most compelling blogger.
Hell, she’s so dull, she’s not even Carrie Bradshaw.
Ita Buttrose is of course a magazine legend.
You’d think it would be almost impossible for her to do anything that could harm her credibility and dignity.
You might think wrong.
Curious going on for Nine News Melbourne last night.
That bridge in the opening scenes looked suspiciously like that big one in Sydney.
Today’s victim: News Ltd’s TV reviewer Di Butler.
What Jay from The Inbetweeners actually said was that life up north is “well grim”. As in very grim. Not as in, um, grim.
Amazing what a difference the insertion of a couple of commas by a grammar nazi can make…
Looking for a copywriter?
Based on this, it’s hard to go beyond Melbourne’s John Pace.
From the life at a small publisher department, Dr Mumbo has just seen the following internal email: Read more »
Sometimes news teams have chemistry.
And sometimes they don’t.
As Ten’s Adelaide presenter of its 5pm bulletin Belinda Heggen demonstrated in this brutal takedown of Mark Aiston, it’s best not to embark on innuendo unless you know where you’re going with it.
Dr Mumbo has always felt sorry for those poor, misunderstood real estate agents.
It always seems to unfair that everybody assumes them to be tacky individuals with advertising to match.
It was, it would seem, Facepalm Day at theage.com.au yesterday.
(Hat-tip: Chris Taylor)
While Google is arguably a tad late to the party in the group buying space, don’t feel too sorry for it.
Search Google on a keyword like “deals” or “offers”, and the company’s doing very nice business out of AdWords. Read more »
The marketing authorities have passed a law that says every new Old Spice ad has to be reported.
So here it is. Read more »
While this front page cover wrap from The West Australian may not be the most crass ever (The Age still holds that title), inviting readers to make smoking history over a photo of a devastating bushfire is perhaps less than ideal. Read more »
The internet was a confusing thing, 17 years agoParticularly if you were a TV presenter.
Dr Mumbo had assumed that Anna Bligh was to blame for the natural devastation of recent weeks considering she always seems to be on the scene and never seems to have an alibi.
But this theory carries far more weight…
The Australian’s commitment to its print edition is certainly not to be doubted. Read more »
One day, Dr Mumbo will tire of reading complaints to the Ad Standards Board, but not just yet.
It would seem that even Sam Kekovich isn’t beyond the public’s reproach.
Some people feel it’s unfair to poke fun at the people of Crete, or Cretans, as some would know them.