Please be seated

Like so many of us in this industry, Dr Mumbo spends a lot of time sitting on his rear. Which is partly why he was so inspired by a presentation given by the editor of Vogue Living Australia, David Clark, last night.

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Paddy’s winning ways

If there was one person who got value out of his Mumbrella360 ticket last week, it was Fluidity’s Paddy Douneen.

Battle of the Media sponsor Ebiquity distributed a crossword to the delegates. Douneen’s entry was the winner, with the prize an iPod Touch.

And then came the Getty Images contest, which saw delegates challenged to caption an image with an appropriate advertising slogan.    Read more »

The fountain of inspiration

While Dr Mumbo of course loved the new Telechoice ads, one of them did seem a little familiar.

But Dr Mumbo can’t for the life of him think why Read more »

Where to go when you don’t want a point of view

Like many sites, Mumbrella is regularly bombarded with offers from dubious blackhat SEO enterprises poorly disguised as free content.

If any evidence were needed that these mass mailouts never actually look at their targets first, one offer grabbed Dr Mumbo’s attention today with the promise of being “non-promotional, controversial nor opinionated.”   Read more »

Birthday boy Kyle Sandilands: the man, the brand, the radio station

So what birthday present to give to the millionaire breakfast host who has everything?

His own radio station of course.

Tomorrow sees Kyle Sandilands’ 40th birthday. So 2Day FM is rebranding for the day. As Kyle FM.   Read more »

Campbell takes the cup from 3D Belgo

CAMPBELL REID - battle of the media ebiquity cup

Pic: Jeremy Piper / The Australian

Fair to say that if bookmakers had shown an interest in Battle of the Media at Mumbrella360, they’d have taken a caning.

The final was between two of the longest established media – newspapers and cinema.

News Ltd chairman John Hartigan slipped into the audience in time  to see editorial director Campbell Reid – who had already pulled off a giant killing and knocked out radio champion Merrick Watts in an earlier round – complete his victory and take home the Ebiquity trophy.   Read more »

Mumbrella360: get stuffed

The most fun part of organising a conference? Without a doubt, stuffing the sponsors’ material into 700 delegate bags…

Have Photoshop, will report

Dr Mumbo’s favourite thing about Nine News is its commitment to quality, authentic reporting.

A bit of a (c)lark

adnews_commbank_larkDr Mumbo was fascinated to see AdNews break the story that CommBank has hired a new marketing chief called Andrew Clark.

A few minutes later an announcement arrived that they’d hired a CMO called Andy Lark. Presumably the two of them will be doing some sort of job share.

Nine to Sydney: Drop dead. We love Melbourne

Back in the good old days, the telly networks could have their cake and it. They could, for example, suck up to the Melbourne viewers without Sydneysiders finding out they didn’t love them.

Obviously these modern networks and crack promo teams are wise to the rise of social media and wouldn’t do anything as dumb any more.

After all, imagine if you created a promo spruiking A Current Affair’s Melbourne credentials. And slagging off Sydney-based shows.

Imagine what Sydney viewers would think.

Happily nobody would be that silly though. Would they?

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Read all about it (but you may struggle to hear all about it)

To The Establishment in Sydney where Roy Morgan Research was up against it as it launched its long awaited new newspaper sectional reading research.

With Mumbrella having run an event – just the one – at the venue itself (on that occasion the Mumbrella Question Time guests went without coffee after the machine broke down) , Dr Mumbo felt nothing but sympathy as Roy Morgan boss Michele Levine found that not only could the muzak not be silenced, but the PA was dead.   Read more »

The $1599 chocolate brownie

Fair to say that there have been a fair few pitches for free passes to next week’s Mumbrella360.

With capacity sadly an issue, the answer has generally been a polite refusal.

However, this morning’s arrival of a large slab of chocolate brownie, accompanied by the right piece of DM won over the Mumbrella team.

Brownie daniel kerr Read more »

ElevaTED company

To ideas festival TEDxSydey, where Dr Mumbo was impressed to see many media bigwigs soaking up the brain power radiating from the stage.

Among those spotted were Foxtel CEO Kim Williams, ABC MD Mark Scott and Fairfax Metro bosses Jack Matthews and Ed Harrison.

The tale of the planking pilot

It appears that even brand icons are joining the planking craze with Flight Centre’s pilot mascot keeping it local.   Read more »


Round two of the heats for Ping-Pong by Noise saw BMF, Profero and Soap Creative march through to next Thursday’s final.

Unfortunately, the video below suggests that the Mumbrella team should have spent more time on its table tennis skills and less messing about with fancy head cameras, as Dr Mumbo’s colleagues were taken down by Profero.

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Agency bigwigs get weepy at talent shortage

The best ideas are so obvious you wonder why nobody did it before.

Like these high impact images to promote ADMA’s message that the industry is “crying out” for new talent.

The featured weeping bigwigs include Wunderman’s Matt Batten:   Read more »

Valuing Scoopon? A piece of cake

Scoopon wouldn’t officially say what today’s deal with James Packer valued the company at.

But they have just sent out the following cupcakes gift which offers a pretty hefty clue.

Scoopon cupcakes

The number of plagiarists at CEBIT? Let’s count. (Update: Embarrassingly, the answer is, um, zero…)

On Friday Mumbrella sent out a note to its email subscribers, presenting next month’s  Mumbrella360 conference in numbers.

A couple of people were even kind enough to flick us a note congratulating us on the simplicity of the sales message.

Based on the marketing email from the CEBIT technology conference that just reached Dr Mumbo, there may have been other admirers too…

CEBIT's email today

Mumbrella's email of last week

2.05pm update: Somewhat awkwardly for Dr Mumbo’s hypothesis, we’ve just been sent the link to the following email, sent out by CEBIT before Mumbrella’s:

Apologies to the good folk of CEBIT… it would seem that there are indeed times when great minds do think alike.

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