Belgo dons lycra and ditches durries for charity

The thought of seeing Rob Belgiovane in lycra, and holding out for a significant period of time without a cigarettte, is probably reason enough to part with some money.

Between September 12 and 14, the BWM executive creative director is cycling from Sydney to parliament house in Canberra for the Muscular Dystrophy Foundation of Australia.

That’s 400km.And he’s trying to raise $5000.

Sponsor him here.

Living the stereotype

Websites are of course the finest marketing tool known to man when it comes to introducing your customers to the personalities behind the brand.

Website b3ta asks offers a tough challenge regarding Sydney real estate agency Deans Property: Can you spot the IT guy?



Hill & Knowlton casts the net

PR agency Hill & Knowlton’s recent tribulations have been well documented.

Now word reaches Dr Mumbo that the agency is going to some lengths to recruit people.

This cold call email reaches Dr Mumbo after it was sent to the work address of a member of staff at a rival PR agency.


(Click on image above to see full size)

Interesting to note that it is only a matter of days since Hill & Knowlton obtained a written apology from former executives over the inappropriate “soliciting” of  staff.

Clearly this is appropriate soliciting.

Shift’s giant ECD appointment

raj_RabindranathDr Mumbo heartily congratulates Raj Rabindranath for his new ECD role at Shift.

And his bosses certainly  seem proud of him if the size of the picture they sent through is anything to go by. Read more »

The SMH’s big national news of the day: man finds corn flake that looks like Australia

Regular Fairfax followers will be aware that boss Greg Hywood has set  a very clear path for the company – its future lies in high quality journalism.

So it’s good to see the top story in the national section of this morning.


As Dr Mumbo’s spy tells him: “”If this is the top story under national for the SMH today, I think the Rivers of Gold company must be very close to the end!”

Brand placement by stalking

The name Jacenko may be familiar to watchers of the Sydney publicity scene via Sweaty betty’s Roxy Jacenko.

Now sister Ruby’s in the media business too, Dr Mumbo is delighted to learn, with a new lifestyle blog Not Going Home.

To kick things off, she’s stalking Leo DiCaprio, in Sydney to film The Great Gatsby.

She tells Dr Mumbo that she’ll be returning to Leo’s place tomorrow – and wants to hear from brands that would like her to drop some product off.

Not just Good Vibrations, Great Vibrations

Sadly, when the Ad Standards Board determines a complaint, it’s not always possible to find video of the ad in question.

So you’ll have to use your imagination about the following complained about ad for adult store Good Vibrations.

“Close up of a woman’s spread legs, from the thighs to the shoes. There is a champagne bottle on the floor between the legs and as it pops a female voice over says, “It’s coming”.

“A male voice over then continues, ‘Good Vibrations adult erotica mega store’.

“We see a hand clenching a white sheet and the words “Good Vibrations adult erotica mega store 1170 South Road, Clovelly Park” appear on screen.”

Sadly, Dr Mumbo has been unable to track down a copy of the ad itself, which had the complaint upheld.

However, his friends at Ebiquity did find three other ads in the campaign.

Ladies and gentlemen, please stand back and salute Adelaide advertising at its high production values finest. If this work doesn’t get recognised at the AADC Awards, then there’s no justice.

An 85-year-old Sudanese woman walks into a bar…

Curious goings on at ABC1 last night with a live promo for Q&A crashing to air early enough to catch the punchline to the warm-up guy’s joke.

Considering it was “an 85-year-old Sudanese woman”, Dr Mumbo suspects the powers that be must be mighty relieved it didn’t arrive any earlier than that.

Any spies in the audience able to tell Dr Mumbo the other half of the gag?

(Video hat-tip: @ma_ttie)

Guilty of smugness, if not indecent exposure

Fair to say the latest crop of complaints to the Ad Standards Board include some doozies.

As Mumbrella has reported, discrimination against nerds, and violence towards asterisks are among the advertising sins that made the public unhappy.

They don’t even like the Hungry Jack’s rabbits. But “indecent exposure” in the Imperial Leather ad has to be the winner.

Even if DDB Melbourne’s response to the complaint managed the feat of being both patronising and self-satisfied: Read more »

A right Royal beat-up

It’s tough being on TV with three minutes to fill, when you’ve been sold a pup.

So hats off to Sunrise’s David Koch for doing his best this morning with a story on a so-called Royal security scare that died 15 seconds after his guest answered the first question.


Ping! The following group buying offer arrives in Dr Mumbo’s inbox from those esteemed chaps at Australian Anthill.   Read more »

Max power for The Apprentice

Dr Mumbo’s excitement continues to build around Nine’s first outing for The Celebrity Apprentice.
following last week’s story that contestants include Germaine Greer and Pauline Hanson, The Sunday Telegraph today reports that paparazzi Darren Lyons and publicist Max Markson are also on the books.
Soon, the public will have the opportunity to love Max as much as the media world does…

The hole story about Hywood

Dr Mumbo’s spy at this week’s Australian Newsagents Federation conference in Melbourne offers up a couple of pieces of intelligence.   Read more »

Basil faulty

Dr Mumbo of course admires the newspaper industry’s determination to embrace sustainability – and be seen to be doing so.

But his horticulturally-minded informant points out that this particular piece of propaganda looks suspiciously like a basil plant, rather than a young tree that hopes one day to be newsprint.

basil newspaper ad

When it’s just not your week

The good folk of Nine in Queensland don’t seem to be having the best week.

First came the faked chopper live cross. Twice.

And this morning it looks like they failed to get to the police media conference on the fire in Logan.    Read more »

Still no bull

Dr Mumbo was pleased to receive a press release from Sydney-based agency Taurus Marketing which, he is told, is “still ‘no bull’ after 16 years” in business.

Read more »

Ask the intern

The social media intern.

Nuff said.

(Hat-tip: Digital Buzz Blog)

The scoop that wasn’t

Fair to say that Sarah Stuart, editor of APN’s Woman’s Weekly in New Zealand, did not exhibit a great deal of journalistic scepticism when she was cold called by somebody claiming to be a basketballer who’d been to Kim Kardashian’s wedding and shagged Eva Longoria.

It turned out to be Nova presenter Ryan “Fitzy” Fitzgerald.

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