Ask the intern

The social media intern.

Nuff said.

(Hat-tip: Digital Buzz Blog)

The scoop that wasn’t

Fair to say that Sarah Stuart, editor of APN’s Woman’s Weekly in New Zealand, did not exhibit a great deal of journalistic scepticism when she was cold called by somebody claiming to be a basketballer who’d been to Kim Kardashian’s wedding and shagged Eva Longoria.

It turned out to be Nova presenter Ryan “Fitzy” Fitzgerald.

Three’s a crowd

Which large publishing company is currently dealing with the fallout from a love triangle involving two extremely senior members of staff, a former employee and a pregnancy?

Dr Mumbo had better not say.

Mean spirited

If Dr Mumbo is reading The Sunday Telegraph’s rate card correctly, a full page ad costs around $5,000. Then you add a further 40% if you want it to be on an early general news page between page six and 12. And a further 30% for full colour. So call it nine grand to be on page eight of today’s Sunday Tele.

Dr Mumbo wonders if the good folk of Qantas feel they got tremendous value for their ad today, opposite a lead story with the headline “Pilots want Joyce gone”. Read more »

A marketing tosser writes…

The art of copywriting is not dead, Dr Mumbo is happy to report.

The following flatmate ad, penned by a member of Sydney’s media and marketing community, has reached Dr Mumbo:

North Bondi – crap place. Great location and view

Ludicrously overpriced, with carpet stained like an infant’s undies and a truly appealing paint job…. no, I meant a peeling paint job…… this 2 bedroom top floor North Bondi flat is perfect for the blind and/or less discriminating flatmate. Your potential bedroom is unfurnished although it does have the requisite four walls and ceiling so that’s a plus. Read more »

Green Reece, the Greenpeace monkey saving scum

Greenpeace campaigner Reece Turner was at the receiving end of some rough treament in the comment thread of a Mumbrella story about controversial paper company Solaris this week. By Solaris employees, it turned out.

It’s his birthday. His colleagues got him this t-shirt.

Greenpeace and quiet

Dr Mumbo always feels a great deal of sympathy for the big media owners when they complain about small websites ripping off their stories and not giving them credit. He’s pretty sure he’s heard the word “parasites” bandied around.

So imagine his surprise to see those big media players today.   Read more »

Features list anyone?

The joys of the failed BCC email will never disappoint Dr Mumbo.

The Brisbane Marketing Convention Bureau today emailed its media contacts, asking for everybody’s forward features list.

In a relatively harmless mistake, the organisation CC’d all 60 or so titles rather than blind copying them.

Less so for TTG Asia Media – a tourism trade title – who hit reply all, this sharing its publishing plans with 59 potential rivals.

Mixing it up

Evidence that the management of  Sydney’s Mix FM will miss breakfast host Andrew Rochford after his defection to Ten to head up its new morning show came at the TV network’s after party.   Read more »

Deal of the day

When Dr Mumbo first read in AdNews that Cudo was for sale for $60, he assumed that it was a typo. But then he realised… it’s just a group buying discount.



Flying high

So other than the fact that Larry Hagman, Linda Grey, Barry Humphries and alter ego Dame Edna are being plied with booze by identikit Qantas air hostesses in these ads by M&C Saatchi and Ogilvy, what do they all have in common?

The answer, of course, is that they’re all reportedly recovering alcoholics.

Which is presumably what Qantas means by the Spirit of Australia.





There are some things you just wish you hadn’t seen

Dr Mumbo is quite used to radio hosts being subjected to a challenge for entertainment but he kind of wishes this one remained audio only.

Thanks to Australia’s Next Top Model host Sarah Murdoch for challenging Nova’s Fitzy and Wippa to create a fragrance and then make an ad about it.

ABC News 24. Now with pictures removed

ABC News 24.

Much like radio.

Hat-tip: Crikey

Thanks but no thanks

The secret to successful blackhat SEO is, of course, knowing your target partners and understanding intimately what they’re looking for. Like this pitch to Mumbrella…


Playing chicken with Nando’s

It seems Nando’s marketing team can’t do everything inhouse, and has turned to Facebook to find a special sort of candidate for upcoming promotions in Brisbane.

Read more »

Gollum vs Sunrise

As Wendy Deng demonstrated, it’s always instructive to see what a young woman does to leap to the defence of an older gentleman when attacked by a weird assailant.

Or not.

Three Drunk Monkeys’ intriguing new definition of truth in advertising

Several months after denying to Mumbrella that it was changing the agency name from Three Drunk Monkeys to The Monkeys, several weeks after issuing the same denial to AdNews and several days after telling the same story to the Sydney Morning Herald, the agency has issued the following release:

“What began as a fledgling three-man dream to create a unique creative business model – founders Justin Drape, Mark Green and Scott Nowell called their agency Three Drunk Monkeys. Fast forward five years – ranked Australia’s No.1 agency for 2010 by Adnews, winner of B&T Agency of the Year and Australian Creative Hotshop of the Year – and the agency has swelled to over 70 full time staff. In recognition of this collective achievement, the agency will now be known simply as The Monkeys.   Read more »

Lost dog (and some ratings news too)

Radio ratings press release of the day comes from Nova 106.9 Brisbane:


A brown dog, today

Survey 5 radio ratings results have most stations locked away in their boardrooms analyzing the figures this morning but at Nova 106.9 the big concern is who owns “Brown Dog”?   Read more »

Page 77 of 135« First...1020...7778...8090...Last »