Simon Baker, translated

Fair to say that not everybody loved the new Simon Baker ad for ANZ when it broke this week, with many somewhat perplexed by his accent.

Happily, there’s now an alternative version…

And here’s the original, Read more »

Make The Girls Dance gives it 110%

Make The Girls Dance may be a very fine  youth entertainment site. But Dr Mumbo suspects that whoever does the media kit isn’t so hot at maths…


Kelsey Spelling

If only the surname of Frasier actor Kelsey Grammer, who’s to appear at the Commercial Radio Conference and Awards in October, was Spelling.

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20,144 people feeling pretty… down down

It seems Dr Mumbo isn’t the only one feeling a bit down down about the latest appearance of the big red hands.

Some 20,143 people (at last count) have liked a Facebook page named: “The disturbed feeling you get after seeing the new Coles Ad”    Read more »

Adam Lang gets tied up

Adam Lang has some serious duties to fulfill over at Austereo.

The general manager, who has been likened to US comedian Stephen Colbert, was tasked by his boss, Guy Dobson, to create an instructional video on how to tie a windsor knot.

Read more »

The Fails Music & Arts Festival

The likes of the Arctic Monkeys and The Jezabels will probably not be best pleased with how their appearance at the Falls Music & Arts Festival is being promoted.

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Form an orderly queue

Dr Mumbo has just spotted a post on SourceBottle that may be of interest to the marketers out there who like to get their names in newspapers.

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The wrong sort of toys

Toys for boys, sure. Sex toys, perhaps. But toys for kids, on Zoo Weekly’s website – really? C’mon Kmart. Adjust your sights.


A kiss goodbye to ROI

Max Markson, who recently signed the Vancouver kissing couple as clients ahead of their return to Australia, appears to take a fairly unscientific view of how PR is measured.

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Is everyone down for you?

Coles is making it a little hard for Dr Mumbo to forget his troubles with this latest spot featuring a cover of Petula Clark’s Downtown…   Read more »

Of iPhone apps, quilt making and sitting on the toilet…

Dr Mumbo has received the following press release. He republishes it here in full, without further comment… Read more »

Fast and frantic

A lesson in spelling from B&T. If you can’t spell “hectic”, try “frantic”….

bandt tweet


Hall the way

The first  shortlists of the Cannes Lions have presented Jules Hall, founder of boutique Sydney agency The Hallway, with something of a dilemma.

He hadn’t been planning to come to the conference in the South of France. But  shortlistings in both the PR and direct categories have left him trying to figure out whether he can get to the ceremony on Monday night.  Read more »

The Holden supremacy

holdenWhile Mark Holden may be a much missed element of PHD’s Australian firmament, there’s no overlooking his presentation at the Cannes Lions.

The session, due to take place in the early hours of Tuesday morning, Australian time, sees PHD’s global head of strategy present his vision on the future of the media.

And fair to say that it is being more heavily promoted than any other – and those rivals for audience attention include Malcolm Gladwell, James Murdoch, Sir Martin Sorrell, Google chairman Eric Schmidt, Arianna Huffington, Will I Am, Robert Redford, Aaron Sorkin, David Simon and Martha Stewart. Read more »

Journalism in action

From the department of what-could-possibly-go-wrong? comes this call out from a journalist on contacts newsletter Source Bottle…

source bottle

Media and marketing bosses get a frosty reception

Media and marketing bosses including News Limited’s John Hartigan and the ABC’s Mark Scott slept outside in the winter cold last night to raise money for St Vincent De Paul’s CEO Sleepout.   Read more »

Please be seated

Like so many of us in this industry, Dr Mumbo spends a lot of time sitting on his rear. Which is partly why he was so inspired by a presentation given by the editor of Vogue Living Australia, David Clark, last night.

Read more »

Paddy’s winning ways

If there was one person who got value out of his Mumbrella360 ticket last week, it was Fluidity’s Paddy Douneen.

Battle of the Media sponsor Ebiquity distributed a crossword to the delegates. Douneen’s entry was the winner, with the prize an iPod Touch.

And then came the Getty Images contest, which saw delegates challenged to caption an image with an appropriate advertising slogan.    Read more »

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