Good to see that the switch from Clemenger BBDO to Leo Burnett at the start of the year didn’t make Chrysler do anything crazy like create a budget for its Dodge and Jeep ads.
On September 3, 1928, Philo Farnsworth demonstrated to the press what was arguably the first television broadcast.
It’s taken 29,975 days, but finally the moment that television was invented for has arrived in Australia.
It’s unfairly easy to poke fun at Adelaide being behind the media curve.
Sadly, when it comes to dance flash mobs (you must remember them – they were huge about six months ago), it does appear to be the case though.
Still, better late than never, and truelocal.com.au has filled the gap.
Regular readers may recall Brian the social media guru, the creation of PR agency Klick Communications back in May.
They should be flattered to see the US creation A Bajillion Hits which sprang up last week.
Leo Burnett boss and conscience of The Gruen Transfer Todd Sampson’s star is set to rise even higher, Dr Mumbo is delighted to note. Read more »
To the Media Federation Awards where Good News Week’s Paul McDermott made a brave effort of keeping the audience under control.
And he revealed that Ad Standards Bureau boss Fiona Jolly had done little for his ego, telling him just before the event started how much she had enjoyed seeing him present Spicks & Specks. Read more »
It took Mark Ashley-Wilson’s appointment at Universal McCann before Dr Mumbo stumbled stumble upon his staff profile on former employer The Furnace’s website.
Apparently: “Adverblog.com and twitter (@issybella) take up most of his spare time.”
Considering he hasn’t sent a tweet since January 6, he clearly doesn’t get much spare time.
After persuading former target Naomi Robson to shoot a promo for reruns of The Chaser, The Comedy Channel has doen the same thing with 2Day FM’s Kyle Sandilands.
You’ve gotta (as Dr Mumbo has often observed) love contextual advertising.
Like this ad for Pedigree which is running against YouTube’s pets and animals category.
So how do you give your puppy the best start? By dumping local cats in the bin, it would seem.
Among those watching the Naked Communications takeover of Bellamy Hayden with trepidation will be the Media Federation of Australia.
In the past, Bellamy Hayden has been an excellent source of entry fees for the MFA Awards (which it has often converted to trophies) on the night. Read more »
For all the criticisms (justified or otherwise) of Tourism Australia’s ad, it does have one thing going for it.
The back page of today’s Media section of The Australian poses a tough question.
Dr Mumbo is happy to offer a clue for anyone who’s stuck: Look in his hand.
Sub editors are great. They use just a few carefully crafted words to write an intriguing headline that entices the reader to discover the gems contained in the story within.
While image failure is a fact of life for any site, what sets them apart is the alternate text provided.
Which is why Dr Mumbo loves this plug for RSVP currently sitting on the SMH’s home page.
It makes the image sound so much more interesting than it probably is.
With his gig on the ABC’s Hungry Beast at an end for now at least, comedian Dan Ilic has headed to New York to seek his fortune there.
He’s posted an update on how things are going:
Not that eBay has an awareness problem in Australia, but Dr Mumbo understands that the company recently attempted to have some promotional products produced for it.
The company – a banner maker – was convinced it was a scam and refused to accept the business.
Cricket Australia has signed Fox Sports News presenter Lee Furlong as its “female ambassador”.
You see, she’s a woman. So she can explain the rules of cricket to women. Who would love cricket if only they could get their silly little heads around it. And if a man explained it to them they’d probably get distracted. Read more »
Sprinter Usain Bolt was too elusive to pin down for a proper interview, reports today’s Sydney Morning Herald, which recounts a brief scrum at the airport before adding: “And with that, no one could catch him”.
Which proved not to be entirely true, what with him turning up as guest sports editor of rival paper The Daily Telegraph today. Read more »