Guilty of smugness, if not indecent exposure

Fair to say the latest crop of complaints to the Ad Standards Board include some doozies.

As Mumbrella has reported, discrimination against nerds, and violence towards asterisks are among the advertising sins that made the public unhappy.

They don’t even like the Hungry Jack’s rabbits. But “indecent exposure” in the Imperial Leather ad has to be the winner.

Even if DDB Melbourne’s response to the complaint managed the feat of being both patronising and self-satisfied: Read more »

A right Royal beat-up

It’s tough being on TV with three minutes to fill, when you’ve been sold a pup.

So hats off to Sunrise’s David Koch for doing his best this morning with a story on a so-called Royal security scare that died 15 seconds after his guest answered the first question.


Ping! The following group buying offer arrives in Dr Mumbo’s inbox from those esteemed chaps at Australian Anthill.   Read more »

Max power for The Apprentice

Dr Mumbo’s excitement continues to build around Nine’s first outing for The Celebrity Apprentice.
following last week’s story that contestants include Germaine Greer and Pauline Hanson, The Sunday Telegraph today reports that paparazzi Darren Lyons and publicist Max Markson are also on the books.
Soon, the public will have the opportunity to love Max as much as the media world does…

The hole story about Hywood

Dr Mumbo’s spy at this week’s Australian Newsagents Federation conference in Melbourne offers up a couple of pieces of intelligence.   Read more »

Basil faulty

Dr Mumbo of course admires the newspaper industry’s determination to embrace sustainability – and be seen to be doing so.

But his horticulturally-minded informant points out that this particular piece of propaganda looks suspiciously like a basil plant, rather than a young tree that hopes one day to be newsprint.

basil newspaper ad

When it’s just not your week

The good folk of Nine in Queensland don’t seem to be having the best week.

First came the faked chopper live cross. Twice.

And this morning it looks like they failed to get to the police media conference on the fire in Logan.    Read more »

Still no bull

Dr Mumbo was pleased to receive a press release from Sydney-based agency Taurus Marketing which, he is told, is “still ‘no bull’ after 16 years” in business.

Read more »

Ask the intern

The social media intern.

Nuff said.

(Hat-tip: Digital Buzz Blog)

The scoop that wasn’t

Fair to say that Sarah Stuart, editor of APN’s Woman’s Weekly in New Zealand, did not exhibit a great deal of journalistic scepticism when she was cold called by somebody claiming to be a basketballer who’d been to Kim Kardashian’s wedding and shagged Eva Longoria.

It turned out to be Nova presenter Ryan “Fitzy” Fitzgerald.

Three’s a crowd

Which large publishing company is currently dealing with the fallout from a love triangle involving two extremely senior members of staff, a former employee and a pregnancy?

Dr Mumbo had better not say.

Mean spirited

If Dr Mumbo is reading The Sunday Telegraph’s rate card correctly, a full page ad costs around $5,000. Then you add a further 40% if you want it to be on an early general news page between page six and 12. And a further 30% for full colour. So call it nine grand to be on page eight of today’s Sunday Tele.

Dr Mumbo wonders if the good folk of Qantas feel they got tremendous value for their ad today, opposite a lead story with the headline “Pilots want Joyce gone”. Read more »

A marketing tosser writes…

The art of copywriting is not dead, Dr Mumbo is happy to report.

The following flatmate ad, penned by a member of Sydney’s media and marketing community, has reached Dr Mumbo:

North Bondi – crap place. Great location and view

Ludicrously overpriced, with carpet stained like an infant’s undies and a truly appealing paint job…. no, I meant a peeling paint job…… this 2 bedroom top floor North Bondi flat is perfect for the blind and/or less discriminating flatmate. Your potential bedroom is unfurnished although it does have the requisite four walls and ceiling so that’s a plus. Read more »

Green Reece, the Greenpeace monkey saving scum

Greenpeace campaigner Reece Turner was at the receiving end of some rough treament in the comment thread of a Mumbrella story about controversial paper company Solaris this week. By Solaris employees, it turned out.

It’s his birthday. His colleagues got him this t-shirt.

Greenpeace and quiet

Dr Mumbo always feels a great deal of sympathy for the big media owners when they complain about small websites ripping off their stories and not giving them credit. He’s pretty sure he’s heard the word “parasites” bandied around.

So imagine his surprise to see those big media players today.   Read more »

Features list anyone?

The joys of the failed BCC email will never disappoint Dr Mumbo.

The Brisbane Marketing Convention Bureau today emailed its media contacts, asking for everybody’s forward features list.

In a relatively harmless mistake, the organisation CC’d all 60 or so titles rather than blind copying them.

Less so for TTG Asia Media – a tourism trade title – who hit reply all, this sharing its publishing plans with 59 potential rivals.

Mixing it up

Evidence that the management of  Sydney’s Mix FM will miss breakfast host Andrew Rochford after his defection to Ten to head up its new morning show came at the TV network’s after party.   Read more »

Deal of the day

When Dr Mumbo first read in AdNews that Cudo was for sale for $60, he assumed that it was a typo. But then he realised… it’s just a group buying discount.



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