Complete this sentence: It’s not a good idea to invite consumers to complete a sentence because…

Remember when the Woolies social media team messed up their weekend by inviting Facebook followers to complete a sentence?

It seems that after copying Woolworths’ fresh food positioning, Coles is drawing inspiration from their social media failings too. Albeit, choosing Twitter as the medium of fail.

QR codes are the future…

Dr Mumbo always enjoys an entire website dedicated to Adland in-jokes, and this one is a humdinger: Pictures of People Scanning QR Codes (think about it…)

People Scanning QR codes

HT @likeomg


Dr Mumbo’s hears that Jamie Oliver created a sensation when he dropped by the set of Masterchef 4 during this week’s visit to Australia.

He understands that a couple of contestants collapsed onto the floor in excitement at meeting the cockney cook. Which certainly bodes well for ratings when the show starts to air shortly.

Some song that you used to know

Dr Mumbo wasn’t one of the cool kids who shared Gotye’s ‘Somebody That You Used To Know’ on social media when it was first released. But he’s more than willing to share this…

Read more »

How not to astroturf

If you’re not a very imaginative sub editor you may want to read this

Looks like the SMH has found a winning formula for its headlines…


SMH Google



SMH smart phone

Who’s best at ads – The Guardian, or the SMH?

Welcome to compare and contrast, in which Dr Mumbo asks an entirely balanced question.

Below, you’ll see two current ads for newspapers. From the UK, one for The Guardian, then from Australia, one for the SMH. In the poll below, do tell Dr Mumbo which newspaper does it best. Because Dr Mumbo just isn’t sure.


Indecent Obsession

Dr Mumbo is very much enjoying this series promoting the Dallas Ad League’s annual ADDY awards, based around the refreshingly candid if not entirely shocking insight that adlanders are competitive types, contemptuous of their peers and verging on the self-obsessed.

Dr Mumbo’s favourite quote, from a sneering father in response to his toddler’s crayon scribblings:

“You keep this up, you’re going to be a copywriter,”


Can’t beat the feeling

Dr Mumbo suspects that the new Facebook Timeline for brands will result in some red faces for unwary brands (see bottom right of image)…

Coke Timeline


On patrol with Merrick

By watching this video, Dr Mumbo has learned two things about Triple M’s Merrick and the Highway Patrol.

1. Merrick does not have an ego problem.
2. They’re going to be very careful not to damage Kyle Sandilands’ Rolls Royce.

TCO’s Breakfast Club

At school, Dr Mumbo used to get put in detention rather a lot.

Sadly, his teachers did not see the brilliance of his spontaneous dancing to Karla DeVito’s ‘We Are Not Alone’ as seen in the movie The Breakfast Club.

The Conscience Organisation, however, has nailed it – costumes and all.
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Virgin Mobile’s leap year greetings

A nice PR stunt from Virgin Mobile.

The brand has sent bottles of Hardys sparkling wine to customers whose birthdays fall on February 29 with a message saying “It must be tough when your birthday only arrives every four years.”

Best TV interviewee ever

Sometimes, TV journos struggle to get a good eye witness interviewee.

And sometimes they hit gold. In this case that special gold that only comes when there’s a fire in a sex shop.

Going viral in three… two… one.

(Hat-tip: Jabba)

Breakfast with a Chris Morris twist

Dr Mumbo is happy to see this morning that Ten’s new show Breakfast is trying something different by having an in-studio cartoonist.

Well, fairly different…

Dr Mumbo is a firm believer that TV needs to follow the maxim: When in doubt do what The Day Today did.

Sadly Breakfast isn’t quite as dark. Yet.

The history of advertising

Dr Mumbo always has an eye for a free offer. Even more so when it’s in capital letters. And particularly when followed by that most subtle of copywriting techniques, the exclamation mark.

So when his viewing pleasure on the AdNews website was temporarily interrupted today with a special offer of a “FREE SPECIAL REPORT ON AUSTRALIA’S TOP ADVERTISERS!”he was delighted to sign up for the AdNews email newsletter.

And they were good to their promise, offering a link to a PDF download.

Sadly, there is one small drawback. It’s the top advertisers for 2010.

Still, perhaps Dr Mumbo can suggets an alternative offer. Subscribe to the Mumbrella newsletter via the box towards the top right of this page and you can get a FREE DAILY EMAIL OF NEWS FROM 2012!

Who needs dignity when a trip to NY is up for grabs?

If Dr Mumbo was a clever coder he would be using oOh Media’s dinner with Mr Big contest (usual declaration of interest: they’ve been advertising it on the Mumbrella email) to develop an exchange rate charting willingness to give up dignity versus the opportunity to win a trip to New York.

sara_williams_omd_oohStanding apparently naked in front of the Opera House was one thing, as OMD’s Sara Williams was happy to demonstrate last week.

But with the introduction of the Mr Big Dignity Index, Dr Mumbo will be going long (or possibly short – as the terminology eludes him too) on Sara’s OMD WA colleague Janine Gustavino.

(Update: After a couple of requests, Dr Mumbo is labelling what lies beneath the “read more” as NSFW. Proceed when the boss isn’t standing behind you…)
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Some artwork too hard?

Dr Mumbo is not always good at being charitable.

So perhaps he should leave it to others to say nice things about the artwork in this print ad for Nescafe…

nescafe 3 in 1

Over before it began. Or not

Compare and contrast…

From News Limited’s Confidential team two months ago: “Lara Bingle’s reality career may be over before it’s even begun. A source says Bingle’s show is unlikely to be picked up because the model wasn’t prepared to let the cameras get a “warts-and-all” glimpse into her day-to-day life.”

From News Limited today: “The drama that is the life of Lara Bingle is about to become a real-life, televised soap opera. The bikini model has signed a lucrative deal with Network Ten to star in her own primetime reality series, and says nothing will be off limits.”

Still, fans of the reality genre have double the reason to rejoice today. Socialite Brynne Edelstein is reportedly the subject of a similar project with the Seven Network.

Truly 2012 is set to be a golden year for television.

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