BMF goes Mad Men for a day

BMF’s creative department has swapped ripped jeans and ironic T-shirts for suits and trilbys for a day, in tribute to the cast of Mad Men.

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Sexie Coffie? That delicious smell of roast controversy, deliberately brewed

Sometimes it feels that writing about an ad being controversial is fulfilling precisely the creator’s purpose.

Dr Mumbo fears that this ad, for Queensland’s Sexie Coffie chain falls into that category.

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Mumbrella’s media feud with a meatsuit-hating PR

Dr Mumbo always did enjoy a good media feud.

And it seems he’s found himself one with senior Weber Shandwick PR Andres Lopez-Varela who this afternoon tweeted the following message:   Read more »

Man walks on the moon. And Eddie reads from the autocue

It took a week to find, but Dr Mumbo’s pals at Ebiquity pulled it off. Here’s the full version of Nine’s promo prior to the first airing of Between The Lines.

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But other than that, good luck in the new job…

For those who haven’t been following, Brett Clegg recently left The Australian to work at Fairfax’s The Australian Financial Review.

While Dr Mumbo is sure there’s more than one way to read the paragraph that appeared in the Media Diary column of his former employer this morning, it still made his blood run a little cold when he read it…   Read more »

Jonesy & Amanda – a space odyssey

Curious goings-on in the Daily Telegraph’s sci-fi comic strip Staria today.   Read more »

APN boss needs caffeine

Overheard in Sydney coffee shop Ten Buck Alley this morning, APN CEO Brett Chenoweth giving the run down on how the company is going to somebody who “seemed to be a financial type”.

Suffice to say that he didn’t seem delighted with the performance of the company, with the exception of APN Outdoor.

Panasonic tries to go viral. Fails. Very much.

Sometimes Dr Mumbo comes across a piece of branded content where his first reaction is to quietly move on, so as not to intrude on private grief.

He’s just come across such an item on Panasonic Australia’s YouTube channel, with a five part series which appears to be the story of a father who tries to make his son go viral on YouTube.   Read more »

How political PR works

Ever wondered how the government gets its subtly tailored PR message out to individual electorates?

Allow media minister Stephen Conroy to demonstrate…

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Wayne’s Swan dive

Being a radio guest can be nerve wracking, but one would have thought Treasurer Wayne Swan would have enough experience under his belt to pull it off. Not so, it would seem. During his post-Budget chat with ABC radio, things went from bad to worse.

On the upside, he does appear to be a glass half-full kind of guy.

Group babysitting?

Dr Mumbo has rapidly acquired a belief that group buying deals can sell anything.

But not, it would seem, childcare.

Whoda thunk that parents wouldn’t want to buy bargain basement child minding on the internet?

Sadly this ScoopOn offer only had one purchase before the offer closed.  Read more »

The camera never lies

A hypothetical tip for PR agencies.

If you’re lending a camera for review to Dr Mumbo’s colleagues on Encore magazine, and you’ve taken some photos of high jinks at the agency, why not delete those image first?

Just hypothetically….

How SMH hid being hoaxed by Matt Moran

You’d think the Sydney Morning Herald’s online edition hadn’t been hoaxed by the Matt Moran story at all.

If you look at it today, their story about the fake video, bylined to Georgina Robinson, begins:   Read more »

‘Kyle’s off again’

Dr Mumbo is delighted to see that the Today Network’s Kyle & Jackie O Show takes itself less seriously than one might have expected.

This behind-the-scenes video has been created to tie in with a Paramount promotion for the DVD release of telly romcom Morning Glory. And fair to say, Jackie O’s got the worse end of the deal. Not only has she got to get up in the middle of the night to interview Justin Bieber, but Kyle’s off work with a sore throat.   Read more »

Osama Bin there before

On a big day, it’s possible to get hoaxed into carrying fake news.

But of course, Nine will have learned its lesson after accidentally killing off Jeff Goldblum based on a hoax website.

They certainly wouldn’t run a fake photo of a dead Osama Bin Laden by mistake would they?

BMF strikes early ping-pong victory (updated)

As the deadline for Noise International’s inter-agency ping-pong tourno approaches (Tuesday May 10th), BMF has struck an early victory by winning a Facebook competition for the best ping-pong related link. The agency won with this effort borrowed from Japanese game show, and wins a private coaching lesson with Australian champion Trent Carter.

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Herald Sun’s death squad claims a big scoop

The Herald Sun can never be accused of being modest.

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(Hat-tip: Flashboard Wars)

Time for a bargain?

Dr Mumbo is admittedly only just beginning to get his head round group buying websites.

But he was rather under the impression that the general idea is to offer a product that’s cheaper than the original recommended retail price.

But oo.com.au seems to have other ideas…

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(Hat-tip: acatinatree)

 
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