Good to see that somebody in Seven’s promo department has a sense of humour about their love of cross promotions in this teaser for The X Factor.
The phone rings.
“Hello. I’m calling from Edelman PR. Can I speak to the editorial contact?” Read more »
Regular readers may recall that Gruen Transfer regular Russel Howcroft was bullish when challenged to take on fellow panellist Todd Sampson’s agency in the show’s The Pitch segment.
The producers of the ABC’s Q&A may have thrown their toys out of the pram last night when Labor’s Mark Arbib failed to show, by representing him with an empty chair.
But at least they didn’t go as far as British panel show Have I Got News For You when a Labour politician let them down:
While some of the commercial network coverage of the election was a tad simplisitic (shooting galleries?) on Saturday night, this report from Taiwan’s Next Media Animation will take some beating:
While it’s entirely possible that Dr Mumbo is misunderstanding this subtle ad because he’s distracted by the high production values, is Hungry Jacks really now offering a mermaid burger?
It’s possible that the Australian Youth Climate Coalition’s elephant adventures are overexposed by Dr Mumbo, however, this election effort is worth a mention:
The Australian Youth Climate Coalition have got some good use out of their elephant costume during the election – includign winning some valuable airtime on Sky News.
Television is our friend.
That’s why it brings us musical collaborations like Kyle Sandilands and Ronan Keating. Rapping.
Chat Roulette may all be a bit late 2009.
But it still has its marketing moments – like this one used as a stunt to promote The Last Exorcism, spotted by Digital Buzz Blog.
It’s always nice to see somebody trying new things. So well done to Newspaper Works – the marketing body of the newspaper industry – for giving it a go with a video ad which it has posted to its YouTube channel today.
A regular question that appears on the comment stream of Mumbrella when we write about The Gruen Transfer is why panellists Todd Sampson and Russel Howcroft’s agencies haven’t done battle in The Pitch segment.
So we asked Howcroft if he’d be up for it – Leo Burnett versus GPY&R on The Pitch.
Those Commonwealth Games really are in an obscure place this year, aren’t they?
Perhaops the toughest question of election night: which network has the worst Julia Gillard impersonator? Read more »
As the election nears, the network promos have become increasingly strident.
So Dr Mumbo rather liked The Chaser’s version of Nine’s efforts.
Remember HBO’s provocative marketing campaign for the new series of vampire drama True Blood in the US?
Clever, wasn’t it, that VILF line?
The promotional team at Nine’s digital station Go! certainly seem to think so. Read more »