The best ideas are so obvious you wonder why nobody did it before.
Like these high impact images to promote ADMA’s message that the industry is “crying out” for new talent.
The featured weeping bigwigs include Wunderman’s Matt Batten: Read more »
Scoopon wouldn’t officially say what today’s deal with James Packer valued the company at.
But they have just sent out the following cupcakes gift which offers a pretty hefty clue.
On Friday Mumbrella sent out a note to its email subscribers, presenting next month’s Mumbrella360 conference in numbers.
A couple of people were even kind enough to flick us a note congratulating us on the simplicity of the sales message.
Based on the marketing email from the CEBIT technology conference that just reached Dr Mumbo, there may have been other admirers too…
2.05pm update: Somewhat awkwardly for Dr Mumbo’s hypothesis, we’ve just been sent the link to the following email, sent out by CEBIT before Mumbrella’s:
While there are plenty of folk at News Ltd who disagree with former editor Bruce Guthrie’s account of his time with the company, Dr Mumbo isn’t sure that the staff of the shortly-to-be-closed Borders book chain should be taking sides by filing his book Man Bites Murdoch in the Myth section.
BMF’s creative department has swapped ripped jeans and ironic T-shirts for suits and trilbys for a day, in tribute to the cast of Mad Men.
Sometimes it feels that writing about an ad being controversial is fulfilling precisely the creator’s purpose.
Dr Mumbo fears that this ad, for Queensland’s Sexie Coffie chain falls into that category.
Dr Mumbo always did enjoy a good media feud.
And it seems he’s found himself one with senior Weber Shandwick PR Andres Lopez-Varela who this afternoon tweeted the following message: Read more »
It took a week to find, but Dr Mumbo’s pals at Ebiquity pulled it off. Here’s the full version of Nine’s promo prior to the first airing of Between The Lines.
For those who haven’t been following, Brett Clegg recently left The Australian to work at Fairfax’s The Australian Financial Review.
While Dr Mumbo is sure there’s more than one way to read the paragraph that appeared in the Media Diary column of his former employer this morning, it still made his blood run a little cold when he read it… Read more »
Curious goings-on in the Daily Telegraph’s sci-fi comic strip Staria today. Read more »
Overheard in Sydney coffee shop Ten Buck Alley this morning, APN CEO Brett Chenoweth giving the run down on how the company is going to somebody who “seemed to be a financial type”.
Suffice to say that he didn’t seem delighted with the performance of the company, with the exception of APN Outdoor.
Sometimes Dr Mumbo comes across a piece of branded content where his first reaction is to quietly move on, so as not to intrude on private grief.
He’s just come across such an item on Panasonic Australia’s YouTube channel, with a five part series which appears to be the story of a father who tries to make his son go viral on YouTube. Read more »
Ever wondered how the government gets its subtly tailored PR message out to individual electorates?
Allow media minister Stephen Conroy to demonstrate…
Being a radio guest can be nerve wracking, but one would have thought Treasurer Wayne Swan would have enough experience under his belt to pull it off. Not so, it would seem. During his post-Budget chat with ABC radio, things went from bad to worse.
On the upside, he does appear to be a glass half-full kind of guy.
Dr Mumbo has rapidly acquired a belief that group buying deals can sell anything.
But not, it would seem, childcare.
Whoda thunk that parents wouldn’t want to buy bargain basement child minding on the internet?
Sadly this ScoopOn offer only had one purchase before the offer closed. Read more »
A hypothetical tip for PR agencies.
If you’re lending a camera for review to Dr Mumbo’s colleagues on Encore magazine, and you’ve taken some photos of high jinks at the agency, why not delete those image first?
You’d think the Sydney Morning Herald’s online edition hadn’t been hoaxed by the Matt Moran story at all.
If you look at it today, their story about the fake video, bylined to Georgina Robinson, begins: Read more »
Dr Mumbo is delighted to see that the Today Network’s Kyle & Jackie O Show takes itself less seriously than one might have expected.
This behind-the-scenes video has been created to tie in with a Paramount promotion for the DVD release of telly romcom Morning Glory. And fair to say, Jackie O’s got the worse end of the deal. Not only has she got to get up in the middle of the night to interview Justin Bieber, but Kyle’s off work with a sore throat. Read more »