Sometimes good stuff doesn’t make it to air. Like this one that got squeezed out of last night’s Hungry Beast.
Ever wondered how the media pros (or ambassadors) get their pronounciations right on the big occasions? Read more »
To last night’s first meeting of Digital Citizens, where virtually the only person to admit not being on Twitter was Ogilvy PR’s Sam North, telling the audience that none of his friends were on it so he saw little in it for him. Read more »
There’s some nice joined up reporting of the Lara Bingle-Michael Clarke saga in Sydney’s Daily Telegraph today. Read more »
Here’s an every day tale of social media snarkiness featuring Dr Mumbo’s favourite self-described (and randomly capitalised) “Online Communities Strategist, Goddess of the Social Media workshop”… Read more »
The power of Twitter (when you have 70,000 followers): Read more »
Dr Mumbo sincerely wishes Social Media Women all the best with the launch of their new group in Sydney tomorrow (even if it did seem a tad more like anti-social media to choose the same night Digital Citizens are having their inaugural event).
And clearly there must be a need for women to have their own social media organisation. Sexist phallocentric oppresssors like Heather Ann Snodgrass and Cathie McGinn at Digital Citizens, Tiphereth Gloria at Social Media Club Sydney and Sally Mills at Fourth Estate Domain really should give the women a chance.
But Dr Mumbo was most intrigued to hear the positioning of Social Media Women. Apparently women “don’t want self proclaimed social media gurus pushing them to the sidelines”.
So what of the three organisers of Social Media Women?
“She is listed as one of the top 100 PR people internationally to follow on Twitter – @CatrionaPollard.”
“Investigating and recommending new strategies and tactics in Social Media”
Whilst Magnolia Solutions’ Nancy Georges’ website offers a “social media package and reveals:
“Nancy contributes insightful Retail and Marketing articles to trade magazines and websites that are retail focused with practical observations, solutions and real-life examples.”
So abolutely no self proclaimed gurus there then. Read more »
In what looks, at the very least, like an excellent PR stunt, News Ltd’s Taste supplement is to start publishing Twitter-friendly recipes. Read more »
Dr Mumbo is horrified, horrifed, to report that in this video interview, Universal McCann boss Henry Tajer appears to have neglected to wear a seatbelt. Read more »
You’ve got to admire the entrepreneurism of Sydney’s tourism industry. Nine’s Underbelly 3: The Golden Mile may not even be on air yet, but the first walking tour is already available.
Being somewhat late to the party, Dr Mumbo (who was probably distracted by watching the superior 30 Seconds on another channel) finally caught a repeat of Movie Extra’s The Jesters over the weekend. Read more »
Shocking news from Sydney’s Sun-Herald, which dedicated its page two headline to the revelation that: “ASIO puts our security in gen X’s hands”. Read more »
Nova’s decision to loosen its no-more-than two-ads-in-a-row policy has already generated some lively debate on Mumbrella.
It would seem that the on air staff, both current and former, aren’t in love with the move either. Read more »
It’s a sad fact that not all brands really understand modern consumers, and that can sometimes show in plodding advertising messages.
Happily, Freedom Furniture is able to bring insights and cutting edge creativity to its female-focused communications that puts it a cut above everyone else.
If they were able to send this ad back to 1958.
Still, great that it ran the weekend before International Women’s Day, eh?
PRs versus journos – part 1067:
Yesterday’s out of control email chain from AMP Capital Investors appears to have claimed another victim.
Amidst the general merriment over the misdirected, jargon-packed email, a Singapore based Chinese journalist complained: Read more »
The return of the Ajax Spray n’ Wipe jingle and the frenetic housewife has got Dr Mumbo thinking about another dear classic.
Does anyone remember the all singing and all dancing lady in the carpet cleaner Shake ‘n’ Vac ads out of the UK? Read more »
Dr Mumbo loves it when bureaucrats escape into the outside world, so it’s been a delight to see an internal AMP Capital Investors memo, replete with jargonese, make it into the wild, particularly into the hands of journalists.
The fun began an hour or so ago, with an internal note from head of organisational investment Madeline MacMahon, in which she accidentally copied the organisation’s press list. (To avoid spamtards, Dr Mumbo has deleted the email addresses). Read more »
Regular readers will already be aware that Dr Mumbo is a big fan of The Newspaper Works’ light touch approach to gently promoting the medium’s positive atttributes. Read more »