Here’s a nice PR stunt.
To launch a new range of Clarks shoes, the brand created a giant pair of shoes and found a couple to “live” in them for a week at Westfield Parramatta. Read more »
Much as Dr Mumbo enjoys the brave new positioning of Oak as the snack drink of choice for threatening bald men, he can’t help but feel that it’s something of a nod to Ben Kingsley’s performance as psycho enforcer Don Logan in the British movie Sexy Beast.
The life of a PR can be a tough one.
Not helped, one suspects, by having to deal with hard-to-please journos (which isn’t necessarily an insult) like Renai LeMay.
Dr Mumbo winced slightly on behalf of Edelman after LeMay used Twitter to launch a series of Excocets, before announcing a month long ban on publishing Edelman press releases, and urging clients to sack the agency. Read more »
This looks, unless Dr Mumbo is very much mistaken, like an ad where the original idea was diluted at the last moment.
It may only be a good cause, but Red Cross is rather jumping the shark by holding a flash mob.
It’s not as if it’s Adelaide’s first.
It’s not even as if it’s Rundle St Mall’s first.
It’s always Dr Mumbo’s favourite time of day when the moment comes to look at the latest complaints to the Ad Standards Board. Mainly because it’s always reassuring to find somebody who gets angrier about ads than him.
And today there are some more crackers.
There are people who find the Woolworths hippy ad offensive.
Nice to see that Hamish & Andy’s podcast is now animated, thanks to the love of a listener.
Where on earth can they have got the idea from? Read more »
While it’s not entirely uncommon for a newspaper to carry opinion columns that disagree with each other, today’s Daily Telegraph has pulled off something of a first.
It carries two news stories disagreeing with each other. On the same page. Read more »
Notice anything wrong with this picture caption from the Canberra Times?
Memo to Coles: The Commonwealth Games ended nearly a week ago. It may be time to stop airing the Curtis Stone Commonwealth Games ads now.
Dr Mumbo anticipates some kind of implosion of joy within the social media community. The Old Spice guy is coming to Australia.
And by the looks of it, Isaiah Mustafa’s plugging Windows. And swimming the whole way.
A cynic might think that these ads from Air New Zealand are specifically designed to create a bit of controversy-friendly media coverage…
It was good to see the media mark the canonisation of St Mary of The Cross in their own individual ways at the weekend.
The newspapers published special supplements to salute Australia’s first saint. The TV channels carried live coverage from The Vatican.
And Move Extra aired The Exorcist.
Things you don’t expect to hear Seven Larry Emdur say while on air…
Dr Mumbo notes that NT News is this morning treating an alleged attack on a policeman with the gravity it deserves. Read more »
The Australian has published a four page special wraparound for its Business section to mark the historic moment when the Aussie dollar rose to US$99.94c.
If they do that for 99.94, imagine what they’d do if it actually hit a dollar. Read more »
The Herald Sun had a memorable front page today, even if it doesn’t quite seem to understand what happened in the Chilean mine rescue. Read more »
It’s not every day that Dr Mumbo gets to enjoy Tasmanian television, but he was intrigued to note this morning that Seven-affiliated Southern Cross TV is clearly not a fan of The Morning Show. Read more »