My Kitchen Rules… even on Nine

It must have seemed like a good idea at the time – carry a live feed from AAP to catch the interest rate announcement the moment it dropped.

Presumably what Nine wasn’t expecting was a plug for Seven’s My Kitchen Rules.

The Cairo flounce

If you’re a foreign correspondent, it’s best not to flounce in front of the camera no matter what the pressure you’re under.

Y’know, just in case you are actually live…

Read more »

People in cosmetic glasshouses shouldn’t throw side boobs

Dr Mumbo detected an air of superiority in’s coverage of tennis player Andy Murray’s defeat and how the British media had reacted.

The site reported: “The Sun’s readers, after they had checked out their site’s most read story – “Is side boob now the new cleavage?” – savaged Murray, in the process revealing that he may be British, but when he loses, he is definitely Scottish.”

And the most read story at the time on Read more »

Mix’s skyspam backlash

Fair to say that Stilgherrian is not a fan of brands using skywriting.

skyspam Read more »

PETA heads downmarket

Who on earth would accuse animal rights organisation PETA of cheap tactics in its ad campaigns?


The duck really is out to get you

There are unfortunate online ad placements, and then there are Unfortunate Ad Placements. And this is an Unfortunate Ad Placement…

duck ad

Hat-tip: Crikey / AdFreak

Cross promotion. And sausages

It’s a sunny world for TV presenters who sometimes, it would seem, remain gloriously unaware of the commercial realities takign place the other side of the camera.

The whole cross promotion thing appears to have come as something of a shock to Weekend Sunrise presenter Andrew O’Keefe.

Advertising hocus pocus not allowed

As regular readers of Mumbrella will be aware, Australia’s Ad Standards Board is often asked to deal with some pretty random complaints.

But possibly none as good as this adjudication by the UK’s Advertising Standards Authority:

It reports the ad as this:   Read more »

It’s in the post

An executive from ad agency BBH, Christine Ng, has been put on a stamp on China, AdAge reports.

Which opens up all sorts of ideas for a similar thing in Australia.     Read more »

Dear, dear and dear again

While a cheery greeting on an email is always nice, sometime one suspects an overly effusive message may instead come from a rogue mail merge.


But there again, those people at Edelman always did seem like friendly types.

Another terrific Richard Wilkins moment

Nine’s entertainment reporter Richard Wilkins is of course the gift that keeps on giving.

Describing a nasty fall off a stage in Sydney for Jimmy Buffett is not a good moment to get the words “terrific” and “horrific” mixed up…

Still, on the plus side, at least on this occasion he didn’t announce that he was dead:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Jeff Goldblum Will Be Missed
Colbert Report Full Episodes Political Humor Jeff Goldblum

The name escapes them

LinkedIn is an excellent business tool, if used correctly.

Particularly by recruitment companies.

However, there are small details it’s best to get right if you’re going to use it as a tool to farm potential candidates.   Read more »

Eh Bay

A note to

That big online retail company everybody’s been talking about recently: It’s called eBay, not aBay. Best to get that right on your home page…


At least my bosses turn up for work

There was an intriguing quote in the press release from BWM announcing the return of Abby Hunt to the agency this morning. It quotes her as saying: “BWM is the best agency I have worked at. It is innovative, challenging and always a laugh; it makes such a difference that the guys whose names are on the door are in the office every day.”   Read more »

Do you love Karl?

Sadly Nine’s Karl Stefanovic is only up for a Logie. Based on this clip – uploaded by Crikey – he’d make an excellent candidate for Prime Minister, or perhaps US president.

Gold star for Ben Shepherd

Dr Mumbo’s cleverest digital watcher of the day? Sound Alliance’s Ben Shepherd, who blogged on Monday:

“Of all the large media players, Seven will need to acquire to get into this space quickly; and Seven buying a company like, say, Spreets is a smart move. Most companies who need an investment like this aren’t going to want to build it from scratch. Seven buying Spreets gives them an instant, cash positive, asset that they can scale up relatively quickly using the media assets at their disposal via Channel 7, Pacific Mags and Yahoo. Seven has shown that it is prepared to acquire established businesses rather than rely on Yahoo! intl assets/kit repurposed for this market (as evidenced by their acquisition of Total Travel and OzTips)”

That very deal was, of course, announced today.

Mediacom – the agency that likes TV ads so much it appears in them

It’s not every company that can run a recruitment ad on telly – or every agency that’s brave enough to do so.

Mediacom Sydney is though.

Read more »

Man from Goodby in the chair

For those who’ve not been paying attention to the Australian advertising scene for the last, erm, four years or so, the decision by Commonwealth Bank to give its ad account to the US-based Goodby Silverstein has rankled with locals ever since.

Which may well contribute to the mighty anonymous kicking every CommBank ad unfailingly gets on the likes of Campaign Grief and Mumbrella.   Read more »

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