Sixth sense in fashion; no sense of an impending social media disaster

Dr Mumbo always likes to see a social media brand farce unfold. So enjoy this one brought to you from Gasp Jeans (click to enlarge):


And the reply…


It has, of course, gorn viral.

(Hat-tip: @Yozza)

Hire us. So we don’t have to marry

Charli Hoffman is an art director. She is German. Alex Otis is a copywriter. She is American. They are not lesbians. But they just might be getting married in order to carry on working together when they graduate Miami Ad School.

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Dylan Harrison. Standing on a VW. Eating a Big Mac

It is time that Dr Mumbo draws your attention to a significant new artist.

This anonymous person – who Dr Mumbo has reason to believe works at DDB in Sydney – has a Facebook page as Drawings By A Writer.

As you’ll see, he or she has a unique style.


So Dr Mumbo challenged DBAW to draw DDB’s ECD Dylan Harrison.

Standing on a VW.

Clutching a Big Mac.

Happily DBAW did not dissappoint.

dylan_harrison_dbaw Read more »

The ad getting challenge

Things are getting a bit desperate on the online sales side at ARN’s Mix 106.5FM. Either that, or they’re getting carried away with competitions. Mother of the year? Or the bedwetting challenge? Hmm.

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A curious choice of client

To look at Publicis Mojo’s website, you probably wouldn’t suspect that the agency has just lost its most important client.

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Hello Sydney!

For those in advertising for whom writing jingles is not sufficiently rock ‘n roll, the news that Battle of the Ad Bands is coming to Sydney might be of interest.

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Louie the Fly will not die

Dr Mumbo can’t help but feel less than surprised by the latest attempt by pest control brand Mortein to squeeze PR value out of the will-they won’t-they kill Louie the Fly cliffhanger.

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Singapore is Rudely Interrupted

The Gruen Transfer has given Leo Burnett Sydney, and its boss Todd Sampson, more than its fair share of exposure. So it’s nice to see the Melbourne office get a slice of fame – even if it’s on breakfast TV overseas.

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Ticked off

Dr Mumbo was interested to see’s coverage of McDonald’s losing its Heart Foundation tick.

But he suspects that the phone call from the McDonald’s PR people about the use of a photo – that certainly looks like no McDonald’s burger Dr Mumbo has seen – is coming about…. now.


Serious business indeed

As regular readers of our job ads will be aware, Mumbrella is currently recruiting for a journo.

Think we should take this application further?



Wiggles heal the world

So who were the real heroes of 9/11?

The Wiggles of course.

Very modestly, they’ve created a video explaining how they healed America.

Would you like lies with that?

Dr Mumbo hopes that Nine is paying hyperbole-loving publicist Max Markson for his sterling PR work on behalf of The Celebrity Apprentice, which sees him on the boys’ side, Team Unity, we now learn.

And we also get a hefty clue from today’s release that KFC is a sponsor of the show: Read more »

Let’s study stats with Campaign Brief

Being a big hearted member of the trade press community, Mumbrella is always happy to help out fellow competitors if they’re forgetful.

So Dr Mumbo is delighted to reach out the hand of friendship to Campaign Brief after an accidental oversight.

The weekend saw Campaign Brief publish data on online traffic for all the trade press. And it was good news:




Disappointing for Mumbrella, of course.

Wonder how Mumbrella did against CB? Oddly, reports Campaign Brief:


Odd, because, although AdNews and B&T indeed fail to audit,  Mumbrella does do so. And of course CB could have shared its own data anyhow, if it wished.

So let’s take a look at the audited numbers from Nielsen for August that Campaign Brief wasn’t able to find room for…




Still, it’s easy to be absent minded once in a while. Even if it is the fifth time this year that Campaign Brief has forgotten to include Mumbrella in its regular roundup.

So what else does CB have to say? Apparently:



That’s also disappointing for Mumbrella. Let’s see what the Campaign Brief Alexa chart has to say for itself. It’s bad news for AdNews and B&T. They barely seem to register on CB’s chosen first three metrics of time on site , page views and bounce rate. The only one they’re ahead is what some might see as the most important in the Alexa data of traffic rank:

cb alexa traffic rank

Even then, it’s all a bit head-to-head.

Again, somebody seems to have been forgotten though. Dr Mumbo wonders how that table would look with Mumbrella included?



Turquoise always was Dr Mumbo’s favourite colour.

Still, another oversight, Dr Mumbo is sure. But let’s give credit where, it’s due. CB has more good news for its readers:


cb_loyal band
Or, in fact, number 90, as is actually the case.



Which isn’t quite “in the top 40”.

Modesty forbids Dr Mumbo from making too much of Mumbrella’s rank.



So how on earth can CB have been so forgetful? Surely there couldn’t be some other tricky definition to justify not including Mumbrella in a ranking of trade marketing blogs?



Of course. Because when you’re examining blog traffic, why wouldn’t you only be interested in “those Australian sites that also produce print editions”? It certainly wouldn’t be as a means of trying to look like you’re doing better than you really are. That would be very cynical behaviour towards your readers, wouldn’t it?

Still, Dr Mumbo has more good news for CB to avoid this confusion in the future. Allow Mumbrella to introduce you to the Mumbrella Creative Agency Review. Print enough for ya?

Pure Blonde: A case study in how to use Facebook

Big ups to Pure Blonde’s online community manager for this response to a message on the drink’s Facebook page…


It is, indeed, not 1978 any more. More please.

Horgan’s run

Dr Mumbo congratulates OMD boss Peter Horgan on placing third among OMD staff in Sunday’s Sydney Running festival across the Harbour Bridge.

Which at the very least proves to be the ultimate in multitasking. Dr Mumbo’s spy tells him Horges was also in New Zealand for the rugby.

Being in two places at once? That’s good management.

Clearly there’s no other possible explanation.

And you thought Optus did the best animal ads…

Sometimes we have to remember that not all great ads come from Australia…

(Hat-tip: b3ta)

The cult of Kyle claims more victims

Bruno Bouchet Matt Simpson 2Day FM

Simpson and Bouchet in a rare photo taken in captivity

It’s always nice to read quotes that are as sincere as a captive repeating the ransom demands in a hostage video, so it was good to see the press release heralding tomorrow morning’s debut of The Producers Edition of The Kyle & Jackie O Show.

The show, on air in Sydney at 6am, features the Kyle & Jackie O Show’s producers Bruno Bouchet and Matt Simpson.

While the idea – a behind the scenes look  at the making of the daily show – is an intriguing one, the supplied quote from the pair is the best thing:   Read more »

Out of Africa

Dr Mumbo, like Dr Dolittle, is a fan of animals. So he rather enjoyed this behind the scenes video of M&C Saatchi’s fauna-tastic shoot for the recent Optus/Qantas spot in South Africa, which features the stars of the ad, as well as the lion that brutally savaged creative director Andy Flemming.

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