‘Does branded content jeopardise the integrity of the media?’

UM's Mat Baxter, WTFN’s Daryl Talbot and OMD's Alistair Henderson

Brands have to take responsibility for the editorial integrity of the branded entertainment they produce – and not leave it to the media who will “take the money”, a media agency boss has said.

The comment from OMD’s national strategy director Alistair Henderson came at the Mumbrella360 conference in a session on branded entertainment ratings hit McDonald’s Gets Grilled, and the question: ‘Does branded content jeopardise the integrity of the media?’ Read more »

Big Brother rates below 1m for first time since debut

The ratings of Nine’s Big Brother have slipped since its big debut at the start of the week, with the reality show dropping below 1m for the first time on a typically poor Thursday night for television viewing.

The show rated with 973,000 – down around 600,000 viewers from its 1.6m debut – but won in every key demographic, 18-49, 16-39 and 25-54.

On at 7pm, Big Brother pulled in exactly the same ratings figure as Home & Away on Seven – both were the top non-news shows of the night. Read more »

Sing-a-long with The Sapphires app

Australian film The Sapphires has developed an iPhone and iPad app to accompany the film’s national theatrical release.

SoulSync, created by the Digital Arts Network, formerly Tequila, is a lip-syncing app that syncs the user’s mouth with songs from movie The Sapphires, without singing a word.

Read more »

Roadshow Films creates online game to promote The Expendables 2

To promote the new US action film The Expendables 2, Australian distributor Roadshow Films has created an online war game.

The Expendables 2: Deploy & Destroy was created by Soap Creative. Prizes within the game allows users to win a Play Station 3, tickets to the film and game downloads to be won. Read more »

Puberty Blues debuts with under a million but wins over younger demos

Puberty Blues: 925,000 debut

The debut of Cronulla period drama Puberty Blues rated 925,000 for Ten last night in one of the most competitive Wednesday nights of the ratings year.

The remake of the 1979 Australian novel by Gabrielle Carey and Kathy Lette was the second most watched show in the key advertising demographics of 18-49, 16-39 and 25-54  behind Nine’s Big Brother, which rated 1.131m in total viewers.

Big Brother was down around 500,000 viewers on its debut on Monday. Read more »

Tim and Eric film to get Australian premiere at Sydney Underground Film Festival

The first feature film from irreverent American comedians Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job, is to get its Australian premiere at the Sydney Underground Film Festival.

It will also open the event.

Tim and Eric’s Billion Dollar Movie sees the pair given a billion dollars to create a movie but wastes every cent. Read more »

Two Australian films join Toronto International Film Festival line up

The Julian Assange Story

Two Australian films have been added to the Toronto International Film Festival line up.

Both Underground – The Julian Assange Story and Dead Europe will screen in the Contemporary World Cinema program of the festival.

Read more »

Everybody Dance Now fails to recover

Everybody Dance Now Beat The Streets Team JasonTen’s struggling Everybody Dance Now failed to bounce back on Tuesday night despite the second outing of Big Brother failing to emulate its opening numbers for Nine.

Everybody Dance Now averaged 324,000, according to preliminary overnight metro ratings from OzTam. Although the number for the FremantleMedia-produced show was still a very low one, it was a slight improvement on Monday night’s 304,000. It was well behind Sunday’s debut of 598,000 though. Masterchef All Stars rated 788,000 for Ten.

The first episodes of Nine’s new US sitcom Anger Management, which is fronted by former Two And A Half Men star Charlie Sheen, rated 1.112m and 1.106m. Big Brother rated 1.327m, down slightly on Monday’s debut of 1.618m. Read more »

Big Brother return rates 1.6m for Nine while Everybody Dance Now plummets to 304,000 for Ten

Nine’s heavily promoted Big Brother made a strong debut on Monday night, rating 1.618m.

The show was the centrepiece of the network’s on air promotion during its Olympics coverage.

Nine also launched the latest in its Underbelly franchise, Underbelly: Badness. It rated even better, averaging 1.78m, according to preliminary overnight metro ratings from OzTam.

It left little room for the second night of Ten’s Everybody Dance Now, which struggled with a desperate 304,000 – half of Sunday night’s debut of 598,000 – in 31st position. Masterchef All Stars rated 702,000 in 16th. Read more »

Paul Cox casts David Wenham in Force of Destiny, launches doco The Dinner Party

Lord of the Rings actor David Wenham will play the lead role in director Paul Cox’s next film about a sculptor who receives a new lease of life after receiving a liver transplant.

The casting announcement came from Wenham himself at the launch of Cox’s latest documentary The Dinner Party, about eight liver transplant recipients sharing their experiences on the transplant waiting list, surgery and everyday realities over dinner at Cox’s home. Read more »

Lore wins audience award at Locaro Film Festival

Australian film Lore has won the audience award at Switzerland’s Locaro Film Festival over the weekend.

Directed by Cate Shortland, and distributed locally by Transmission, the film’s winning of the Piazza Grande Prix du Public award precedes its screening at the Toronto International Film Festival. Read more »

The Sapphires claims biggest box office opening weekend of the year for an Aussie film

New Australian film The Sapphires has had a strong debut at the box office, taking the highest opening weekend by an Australian film this year.

The film, distributed by Hopscotch/eOne has grossed $2.34m at the most recent count, with figures being finalised, according to the Motion Picture Distributors Association of Australia.

Read more »

Everybody Dance Now rates just 598,000

got to danceTen’s first shot in the post-Olympic TV battle was something of a disappointment for the network with Everybody Dance Now’s two-hour opening rating only 598,000 according to overnight ratings from OzTam.

The Fremantle Media-produced show – featuring dancing duels – is presented by Sarah Murdoch, who is married to Ten’s chairman Lachlan Murdoch.

The show was up against the final night of The Olympics on Nine and Seven’s Once Upon A Time.

Preliminary ratings put the audience at 572,000 – this rose to 598,000 after being corrected for the exact time of airing.

The early evening Olympics session averaged 1.457m while the later session averaged 1.307m. Once Upon A Time rated 883,000. Read more »

Nine’s Olympics average highest ratings since second day

Nine’s coverage of the London Olympics has had its highest ratings average result since the second day of the event.

Thursday’s early evening session averaged 1.63m total viewers while the evening session averaged 1.79m to win the night, according to preliminary ratings by OzTam. The evening session was the highest single session since day four. Read more »

Save Your Legs! goes for slow build

Save Your Legs!, a comedy film about a group of amateur Australian cricket players in India has been announced to open on Thursday January 24 2013, ahead of Australia Day.

The film has released its first teaser ahead of its world premiere at Melbourne International Film Festival tomorrow with the intention to benefit from a long lead campaign.

Read more »

The Shire down 160,000 viewers on last week

Ten’s ‘dramality’ show The Shire averaged just 375,000 total viewers on Wednesday night, according to preliminary metro ratings from OzTam.

The show, now into its second week against Nine’s Olympics, saw a drop of another 160,000 viewers on last week, when it averaged 537,000, across the five city metro market. This week it moved from a Monday to Wednesday slot.

Read more »

Production begins on Nim’s Island 2 starring Bindi Irwin

Filming has begun in Queensland for Nim’s Island 2, starring Steve Irwin’s daughter Bindi as Nim, a role originally played by Little Miss Sunshine’s Abigail Breslin. Read more »

The Dark Knight Rises tops box office, but no match for The Avengers

The Dark Knight Rises remains the top film in the country after three weeks in theatrical release.

The batman film, distributed by Warner Bros, took $4.266m in its third weekend across 619 screens for a $6,893 screen average.

However, despite its continued strength, The Dark Knight Rises hasn’t been able to top The Avengers in a three-week comparison with the Batman film on $33.047m and The Avengers on $39.033m.

Read more »

 
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