Bringing Sexy Back drops for Seven on second outing

Bringing Sexy BackThe second outing of season two of Seven’s Bringing Sexy Back saw its audience drop to 470,000 metro viewers after debuting to an audience of 524,000 last week.

In the 7.30pm timeslot it was out-rated by Nine’s RBT which was watched by 687,000, the ABC’s 7.30 Summer which had an audience of 601,000 and the first innings of Ten’s Big Bash match between the Melbourne Renegades and the Brisbane Heat which pulled an audience of 583,000 metro viewers according to numbers from Ten based on OzTam timings.

The second session of the match was watched by 638,000. Official OzTam overnight figures put session one, which finished early, at 558,000 viewers, and session two which started and finished earlier than billed at an average of 521,000 viewers.

The most watched non-news show of the evening was Nine’s Kalgoorlie Cops at 8pm which grabbed an audience of 709,000 helping Nine win the night with an audience share of 17.8 per cent ahead of Seven’s share of 16 per cent. Ten claimed third place with an audience share of 14.4 per cent as the ABC settled for a share of 13.5 per cent.

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Morning Update: Newcastle asks other brands to chip in for Super Bowl ad

Creativity-Online: Newcastle and Aubrey Plaza Ask Other Brands to Chip in for Super Bowl Ad

Newcastle Brown Ale and Droga5 clearly are going all-out in their 2015 Super Bowl ambush with yet another ad hoping to break into the big game with the help of other brands. Last week, they crashed Doritos’ popular “Crash the Super Bowl” contest with this parody film, and today, they’ve launched a new effort inviting other brands to pitch in and get an ad in the game together.

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Clarks uses ‘if you’re happy and you know it’ tune to promote 2015 school shoes range

Clarks has unveiled its ‘School Proof Shoes’ back to school campaign which features their take on the children’s tune ‘if you’re happy and you know it’.

Created by Melbourne based full-service creative agency Mustard, the spot is a montage of children wearing Clarks school shoes playing different sports and getting messy set to the tune ‘if you’re happy and you know it stamp your feet’.

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Financial security top concern for Australian creative agencies claims study

Source: Adobe APAC Creatives Pulse

Source: Adobe APAC Creatives Pulse

Creative professionals across Australia and New Zealand are kept up at night by concerns around financial security with pressure to deliver creative ideas and content faster also a major headache for a large proportion of creatives, according to new research from Adobe.

The APAC Creatives Pulse study revealed losing inspiration and motivation only keeps 39 per cent of Australian and New Zealand based creatives up at night compared to 44 per cent stressed over the pressure to deliver more ideas and content faster, and 52 per cent losing sleep over financial security.

However, in terms of motivators at work, financial rewards only motivates 60 per cent of creatives, with the desire to do great work motivating 61 per cent of respondents. Desire to learn new things was cited as a motivator by 46 per cent of local creatives.

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Target appoints Coles’ Mat Medcalf as head of digital marketing

Target-(1)Target has appointed Coles’ senior digital marketing lead for integrated channels Mat Medcalf as head of digital marketing.

Medcalf takes up the role after just over two years at Coles, firstly as the senior digital marketing manager for mobile, social media and innovation and for the last 10 months as the senior digital marketing lead for integrated channels.

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IPG Mediabrands ramping up offering in Perth with appointment of Clive Bingwa

Clive Bingwa1


IPG Mediabrands is set to expand its offering in Perth by introducing specialist communication units after appointing former 303Lowe national media director Clive Bingwa as managing director of its office there.

Bingwa had been with 303Lowe Perth since March 1999, finishing up with the agency in October last year after nearly 16 years and said he was lured to the new role by “the opportunity to drive media harder in this market.”

IPG Mediabrands in Perth already has media planning and buying agency Initiative and search specialist agency Reprise fully operational, and intends to launch its full suite of specialist business operations there this year, Bingwa said.

“IPG Mediabrands has had phenomenal national growth and Perth that has had some sensational growth largely driven out of its main local business Initiative. Read more »

CommsCon 2015 program outline unveiled

The outline for this year’s CommsCon conference for public relations and communications professionals has been revealed.


The conference, organised by Mumbrella, takes place in Sydney on March 18. It precedes the CommsCon Awards which take place that night.

The content of the conference, now in its third year, is curated by Mumbrella deputy editor Nic Christensen and content director Camille Alarcon.

Sessions are designed to cover topics relevant to a wide cross section of the PR and communications industry. Topics include case studies in content marketing, crisis management and corporate social responsibility, insights into the working day of multimedia journalists and how they want to engage with the PR world; the best ways for agencies to make money in the changing landscape; key social media trends; the art of B2B PR and the art of pitching. Read more »

Aussie Home Loans appoints CommSec’s Richard Burns as general manager of customer

richard burnsAussie Home Loans has appointed CommSec general manager of customer experience Richard Burns as general manager of customer.

Burns joins the company after seven years with CommSec, where he been general manager of customer experience for nearly four years. Prior to that position he was the head of strategy for just over one year and was also head of marketing for CommSec for just over two years.

Founder and executive chairman of Aussie Home Loans John Symond said: “General manager customer is a critical and unique role within our business, and we have been searching across industries and markets to find the right person for the job. I am delighted that this search led us to Richard and that he accepted my offer to join the Aussie team.”

Burns will be responsible for Aussie Home Loans’ brand, marketing and digital presence, customer retention and data and IT architecture and operations.

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Herald Sun cleared of standards breach in AFL drugs coverage despite ‘intruding on privacy’

herald sunThe Herald Sun has been cleared of breaching press council standards over a series of articles on the Essendon AFL drug scandal, despite a finding they “intruded on the named players’ privacy”

News Corp’s Melbourne paper had been investigated by the Australian Press Council for a series of articles published on March 2 last year, which named 12 Essendon players who had spoken confidentially to the Australian Sports and Drugs Agency (ASADA) over concerns they had been injecting peptides during their time with the club.

Complaints to the newspaper watchdog centred on the front page exclusive entitled “The 12 AFL stars still in ASADA limbo: DONS DRUG HELL” and the spread on pages 8 and 9 titled “BOMBERS IN THE DARK: Thirteen months after the drugs in sport scandal broke, these AFL players are still looking for closure” which was accompanied by photos of the 14 players named in the piece.

In a response to the Council the Herald Sun said it had contacted the club and the AFL players’ association, but neither had wished to comment, added it had been supportive of the players’ situation, and claimed the ASADA investigation was a matter of public record, and took the other 26 players at the club out of the “cloud of suspicion”. Read more »

Herald Sun leapfrogs The Age in December news rankings has retained the top spot in the Nielsen online news website ranking whilst the 9News suite of websites leapfrogged the Daily Mail and the Herald Sun overtook The Age in an unusually strong December for web traffic.

December saw record spikes for the days surrounding the Sydney siege for many news sites as they carried rolling coverage, but the usual seasonal drop off saw most sites slip slightly in the overall number of unique audience.

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Yahoo7 enjoyed an audience boost with a unique audience of 2.136m, up from 1.960m in November, but Fairfax’s Melbourne masthead The Age dropped 450,000 from its unique audience to 1.872m, and was overtaken by News Corp competitor the Herald Sun.
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Lynx promotes antiperspirants with Ponce Buenos Aires ad

Lynx is promoting its range of antiperspirants with a new campaign featuring a man “who doesn’t sweat” in a campaign targeted at Australia and New Zealand from Argentinian agency Ponce

The new ad, launched at the height of summer, shows a man enjoying a Japanese meal when he happens to accidentally eat some wasabi while being watched by an attractive waitress, with David Attenborough-style narration saying “the man who doesn’t sweat – every habitat is his natural habitat”.

Created by creative agency Ponce Buenos Aires, it is set to run across five capital cities and is “in line with the brand’s approach to consistently release fresh creative to promote the spirit of the brand to Australian audiences”. Read more »

Nine’s Fast4 Tennis watched by 713,000 as rain delayed Ten’s Big Bash

The debut of Nine’s short-format tennis tournament at 7.30pm drew a metro audience of 713,000 to watch Roger Federer take on Lleyton Hewitt.

The Fast4 Tennis helped Nine secure an audience share of 20.5 per cent, ahead of Seven’s share of 18.4 per cent.

In other sport, Ten’s Big Bash match which saw Adelaide Strikers take on the Sydney Thunder was delayed by rain with the first innings kicking off at 9:05 pm instead of the scheduled 7.30pm. The ten over first innings was watched by 640,000 metro viewers, according to figures from Ten based on OzTam timings, however the second innings lasted just one over before rain halted play.

The post game broadcast from 10:18pm to 10:42pm was watched by 544,000 viewers. During the rain delay, from 7.30pm to 9.03pm, the Big Bash had a metro audience of 355,000.

Ten grabbed an audience share of 12.3 per cent, beating the ABC’s share of 11.1 per cent.

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Charlie Hebdo uses crying Prophet Mohammed on first cover since attack

French satirical magazine Charlie Hebdo has unveiled its first cover since the attack on its offices last week which left 12 people, including 10 members of staff, dead.

The cover features an image of the Prophet Mohammed crying and holding a sign saying “Je suis Charlie” (I am Charlie), a slogan which became a global tribute to the victims, with a headline “Toute est pardonne” (All is forgiven).

The magazine, which normally prints 60,000 copies, is set for a print run of a million and will sell copies outside of France. Read more »

Alan Jones to broadcast on Fairfax’s Brisbane radio station for state elections

ALan JonesVeteran radio broadcaster Alan Jones is set to broadcast on Brisbane’s 4BC radio for a fortnight from next week in the run up to the Queensland state elections on January 31.

Jones is the first of the popular Macquarie Radio presenters to be used to broadcast on a Fairfax Radio station since the two networks agreed a takeover at the end of December.

The network will be banking on the pulling power of Jones, whose 2GB breakfast shows has won more than 100 consecutive ratings surveys in Sydney, to bolster 4BC’s audience share in a market where FM radio is dominant.

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Morning Update: Ad seeks encourage women to get active; Dumb Ways to Die makes Ad Age’s top ad campaigns of the 21st Century

Campaign: Ad drive seeks to combat ‘fear of judgment’ that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.

The 90-second “this girl can” TV ad will launch tonight during the Coronation Street ad break at 7.45pm.

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Taken 3 storms box office in opening weekend as nine films break million-dollar mark

Liam Neeson’s latest movie Taken 3 stormed the box office in its opening weekend, pulling in $5.580m across 287 screens on a weekend where the top nine movies each broke the million-dollar mark at the box office.

Since its premiere on Thursday, the action thriller has made $5.687m.

Another newcomer to the box office was Disney’s musical Into the Woods which pulled in $3.572m across 276 screens pushing The Hobbit: The Battle of Five Armies into third place.

The final Hobbit film grabbed $2.721m across 525 screens taking its total takings at the local box office to $29.342m.

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Publishers hit due to global Brightcove video outage

BrightcoveAn outage on the Brightcove video hosting platform has hit local publishers with the likes of Mi9 and Bauer Media unable to upload new video content to their websites.

The global video processing platform for the company was down for more than six hours earlier today between 9am and 3pm AEDT, meaning videos were not able to be uploaded by publishers using the software.

Websites including NineMSN,, and Bauer’s suite of digital properties such as the websites for Cleo, The Australian Women’s Weekly and Dolly were affected. The outage occurred as one of the major events in the Hollywood calendar, the Golden Globe Awards, were taking place.

Mumbrella understands the Mi9 suite of sites found a workaround to the issue as it continued Golden Globe award coverage.

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Seek looks to fire ‘restlessness’ with new master campaign uniting brands

Seek has kicked off the year with a new master brand campaign which unites Seek Jobs, Seek Learning and Seek Volunteer in an effort to broaden the conversation around how Australians can achieve more fulfilling and productive working lives.

The campaign, created by Clemenger BBDO Melbourne, comes off the back of a Seek survey which revealed 68 per cent of people would like to work in another industry, while only 38 per cent will actively look for a new job.

It aims to encourage “people to reflect” on their work choices Seek director of marketing Fiona Le Brocq told Mumbrella.

“Beyond the TVCs, we try to give them support to make those changes,” she said.

Commenting on the master brand approach Le Brocq said: “The three businesses that we’re featuring here have been in business for more than 10 years. We conducted research that told us 75 per cent of people who use Seek Learning or Seek Employment believe they belong together, they see a natural synergy.

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