Morning Update: Forgotten toys want to know what love is in ad for UK Freeview

AdWeek: These Forgotten Toys Want to Know What Love Is. They Want You to Show Them

“If your once-loved, coldly discarded belongings could share their feelings of loss and exile, what would it sound like? Like Foreigner, that’s what.

In this Leo Burnett spot for British TV service Freeview, a bunch of “left behinds”—mainly unsold toys and figurines—spring to life after a parish rummage sale and sing along with Foreigner’s 30-year-old power ballad “I Want to Know What Love Is.”

The church’s janitor looks appropriately amazed, and kind of horrified, at this unexpected display of free entertainment. A voiceover attempts to explain the brand proposition: “Ninety-five percent of the nation’s top TV, no monthly cost. Entertainment—it’s even better when it’s free.””

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Seven COO Nick Chan departs in shake-up as Peter Zavecz named as Pacific Magazines CEO



Seven West Media chief operating officer Nick Chan is leaving the firm after only 14 months in the role as part of a management restructure.

Chan has spent a decade at Seven and was formerly chief executive of Seven-owned Pacific Magazines before being promoted to COO of Seven last October.

The shake-up sees Pacific Magazines director Peter Zavecz elevated to chief executive, a job title which has not existed since Chan’s move last year.

The company will also appoint a director of television operations who will report to Seven West Media CEO Tim Worner.

Worner will retain direct management responsibility for the wider broadcast television business.

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Australian Grand Prix Corporation releases TV ad as search continues for creative agency

The Formula One Australian Grand Prix has used still imagery for the first time in a 30-second ad from AJF that will be hosted online for the next month before hitting TV screens in the new year.

The switch away from moving images of the race  has been designed to “achieve great impact” and differentiate it from the host of other sporting events including the Asian Cup, Cricket World Cup and Big Bash cricket.

The ad is narrated by former F1 world champion Damon Hill who “added to the authenticity of the package” by speaking off the cuff and not from a script, according to the Australian Grand Prix Corporation.

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Video hangout with Buzzfeed editor-in-chief Ben Smith

Mumbrella held a video hangout with Buzzfeed’s US editor-in-chief Ben Smith live from the Walkley Storyology conference.

Smith is seen as one of the pioneers of digital news journalism, having started one of the first political blogs in New York, then taking a role as senior political reporter for the influentiual Politico website in 2007, before taking the role as editor-in-chief for Buzzfeed’s news division in January 2012. Read more »

News Corp offers readers free digital subscriptions in exchange for their data

News Corp subscriber trialNews Corp is asking readers to exchange their personal data in return for free access to its online websites, in a bid to improve its ad targeting capabilities.

Users who have registered their email address with the News+ service to access content on sites including the Herald Sun and Daily Telegraph, but are not paying subscribers, are being offered a chance to get beyond the paywalls by completing surveys in exchange for free access.

The beta trial, called Connect, offers participants redemption offers in exchange for participating in surveys designed to extract valuable information from them which will be used to serve “more relevant advertising” using a points system.

A News Corp Australia spokesperson told Mumbrella: “We are undertaking a small, beta trial to find out more about our registered readers, to better understand our users’ media preferences and to serve more relevant advertising.” Read more »

Programmer John Stephens takes over in Melbourne as caretaker as Graeme Hill resigns

SevenVeteran Seven programming consultant John Stephens, who was at the centre of a court battle between Ten and Seven in the first half of the year, will take temporary charge as Melbourne program manager after the long-serving Graeme Hill resigned today.

Hill has spent 33 years with the station, including 14 years in Melbourne.

He said: “Seven has been a big part of my life and I’d like to thank everyone for their support – and the laughs – over the years. It’s great to go out on top with another win and I’m looking forward to having a nice long holiday.”

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‘We’re becoming a publisher’ says Tourism Australia CMO as agency creates newsroom

Screen Shot 2014-10-24 at 12.17.43 PMTourism Australia is adding a ‘newsroom’ to its marketing armoury with outgoing marketing chief Nick Baker saying brands will become Australia’s new publishers as media owners currently “do not pay enough attention or respect to their lead journalists”.

Chief marketing officer Nick Baker said the organisation will gradually build a team of writers for the division in a move to create and develop more of its own content.

He told Mumbrella it was in keeping with Tourism Australia’s “philosophy” of shifting its marketing from paid media to “owned and earned” channels. An editor has already been recruited to oversee the operation, with former Weber Shandwick content services direcor Andres Lopez-Varela joining in October.

The creation of the newsroom came as Baker admitted the relationship between Tourism Australia and its media and creative agencies – OMD and BBDO – was changing amid the agency’s strategy, saying while both are “integral” to TA’s planning, they must evolve with the changing times.

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Tweets to light up Sydney Harbour Bridge on New Year’s Eve

Lisa Taylor, Dan Farrugia, Lord Mayor of Sydney Clover Moore, Troy Graham, Australian actor Jack Thompson, Kate Anderson and Heath Campanaro

Lisa Taylor, Dan Farrugia, Lord Mayor of Sydney Clover Moore, Troy Graham, Australian actor Jack Thompson, Kate Anderson and Heath Campanaro

Experience agency Imagination and the City of Sydney has unveiled the creative for this year’s Sydney New Year’s Eve with the Harbour Bridge set to light up with tweets from Sydneysiders and visitors on how the city will inspire them in 2015.

In the lead up to the midnight fireworks display, audiences gathered around the harbour and those watching at home will be encouraged to use the hashtag #SydNYE to tweet messages that tie in with the year’s theme of Inspire. The tweets will appear live on the bridge pylons throughout the night.

Imagination director Heath Campanaro said: “Sydney New Year’s Eve is without a doubt our most famous creative achievement. It give our entire team such a thrill to be able to influence such an iconic event, and I’m confident that together with the City of Sydney we can continue to cement Sydney’s position as the number one New Year’s Eve event in the world.”

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Accenture buys up Reactive as it looks to bolster digital capabilities

Accenture reactive acquisitionAustralian digital services agency Reactive has been bought up by professional services behemoth Accenture, with the company to be absorbed into its burgeoning Accenture Interactive division.

Founded in Melbourne in 1997 by Tim O’Neill, who is the national president of AIMIA, the agency has expanded with offices in Sydney, London, New York and Auckland.

The acquisition is the latest but Accenture, which has already added Fjord and Acquity Group to its Interactive division as it seeks to expand its client services base, with Reactive’s services available to Accenture’s customers.

In a release this morning O’Neill said: “I’m incredibly proud of the team we have built at Reactive. For the last 17 years, we’ve championed the value of technology and design, particularly their ability to transform industries and help organisations strengthen and grow their relationships with customers. Read more »

AAMI continue with Neil and Gaz, this time promoting help line

AAMI has followed up its Claim Assist app ad featuring Neil and Gaz dressed as a fireman and a nurse with a spot promoting its help line which connects customers with a real person 24/7.

The spot, created by Ogilvy & Mather Melbourne, continues on from where it left the pair in the ad for the AAMI Claim Assist app with Neil stuck in a tree having tried to help a cat down and fire fighters encouraging him to jump onto an awaiting trampoline.

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Ogilvy Melbourne named M&C Saatchi’s Jo Rozario as group managing director

JO RozarioM&C Saatchi Melbourne managing partner Jo Rozario has been appointed as the group managing director of Ogilvy Melbourne, taking over the role from Sean Taylor who was appointed in March

Taylor also maintained his role as CEO of OgilvyAction when he was appointed to Ogilvy Melbourne. Earlier this month OgilvyAction was merged into Geometry Australia with Taylor moving into the role of head of country for the new entity.

Rozario joins the agency after nearly three years as managing partner with M&C Saatchi. She joined M&C in 2007 as client services director/regional director before being promoted to managing director in August 2010. In March 2012 she was then made managing partner. Read more »

Ten receives non-binding offers ‘from a number of parties’ as deadline closes

Ten logoTen has confirmed that several offers have been made for the company as the deadline closed last night for non-indicative bids to takeover the struggling broadcaster.

In a statement released to the Australian Securities Exchange this morning, Ten said its adviser, Citigroup, has received “non-binding, conditional proposals from a number of parties which, if implemented, could result in a change of control of Ten or a refinancing of its debt facilities”.

An independent committee of the Ten board will now consider the proposals in conjunction with Citigroup. Ten highlighted the non-binding and conditional nature of the proposals and stressed it “may or may not” result in a deal being reached.

A joint bid from Foxtel and Discovery Communications remains the apparent front-runner to buy the network despite reports this morning it has reduced the price of an indicative offer tabled several weeks ago.

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Recipes to Riches benefits from non-ratings period against a gang of cop shows

recipe to riches 2As the non-ratings period program continues to get into full swing no shows broke the 1m viewer mark last night, with Home and Away the most popular non-news show pulling an audience of 850,000.

It was not enough for Seven to win the evening, with Nine claiming victory with an audience share of 18.4 per cent as Seven sat on a share of 16.2 per cent, just ahead of Ten’s share of 16 per cent. The ABC came in fourth place with a share of 14.1 per cent. However Seven won in the demographics with Home and Away the most popular show across all ages.

Ten’s Recipe to Riches benefitted from the quiet night, with its audience climbing to 549,000 after falling to 443,000 viewers last week. It was the second most watched show amongst the 16-39 and 18-49 demographics, however it was beaten in the 7.30pm timeslot by Nine’s repeat of RBT which was watched by 719,000, Seven’s Under the Hammer which had an audience of 617,000 and the ABC’s 7.30 which was watched by 683,000.

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Australia’s ‘largest privately owned marketing communications group’ rebrands

IPMGIPMG, which claims to be Australia’s largest privately owned marketing communications holding company, has undergone a rebrand with a new tagline ‘Empowering brands to connect’.

The group,  owned by the Hannan family which was named number 19 on the BRW families rich list with an estimated fortune of $615m, subsumed many of the assets from the failed BlueFreeway holding group, which it owned 73 per cent of and took it private in 2008 after a string of disastrous investments.

The group’s assets, including digital creative agency Holler, PR companies Spectrum Communications and  Max Australia and printers Offset Alpine Printing among others, and claims revenues of $400m for the group, which employs 1,300 people.

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Absolut Vodka appoints AnalogFolk globally to handle social media

absolut vodkaAbsolut Vodka has appointed AnalogFolk to support its global social media following a competitive pitch.

The agency will be responsible for bringing the existing Absolut brand experiences to life through social media channels, branded content and editorial publishing.

An Absolut Vodka spokesperson said: “Our global HQ is based in Stockholm and we will work directly with AnalogFolk’s office in London. AnalogFolk has offices in a number of our key markets which is an advantage for ensuring that our global strategy will deliver locally.” Read more »

Choice alerts consumers to fake online reviews in digital awareness drive

Consumer watchdog Choice is alerting the public to fake online reviews and bogus Facebook and Twitter profiles with a digital ad campaign in the run-up to Christmas.

The awareness drive will feature Kev, the owner of a dodgy “click farm” and his assistant Wayne who boast “if you pay it, we say it”.

The ads, to run on Youtube,, Daily Motion and Huffington Post, will highlight some of the tricks used by businesses to dupe consumers and demonstrate how easy and cheap it is to present a seemingly genuine online presence.

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Morning Update: Harvey Nichols ‘Could I Be Any Clearer’ Christmas ad

AdWeek: Here’s Harvey Nichols’ Follow-up to One of the World’s Most-Awarded Ad Campaigns

“Luxury retailer Harvey Nichols practically swept the 2014 Cannes Lions with its last holiday campaign, which won a staggering four Grand Prix. Now the brand has returned with its highly anticipated follow-up.

Last year’s effort, “Sorry, I Spent It on Myself,” celebrated Christmas as a time to focus on the most important person in your life—yourself—while giving your loved ones some absolute rubbish gifts like gravel or office supplies. The campaign definitely had its critics,including the audience at the Cannes awards show, where it was the only ad booed by attendees.”

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Nine and Fairfax’s streaming service Stan signs content deal with BBC Worldwide

Stan logoNine Entertainment Co and Fairfax Media’s joint venture streaming service Stan has announced an content agreement that will see a selection of BBC Worldwide programs available on the platform.

BBC WorldwideThe consumer name for the platform was announced last month, with the company also confirming it had secured the exclusive rights to Breaking Bad and Better Call Saul, with the platform since then announcing other content deals including the streaming rights to Fargo and a deal with SBS which sees its World Movies content available on the platform.

Stan’s agreement with BBC Worldwide appears to be rounding out the back catalogue offering, with series currently under broadcast deals with some Australian networks including Sherlock (Nine), Ripper Street (Ten), Orphan Black (SBS), Top Gear (Nine) and Doctor Who (ABC) available to Stan’s members to watch instantly from the launch of the platform.

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