Morning Update: Gawker staff condemn decision to remove escort post; Maccas gives away free McFlurrys

Creativity Online: McDonald’s Billboard Dishes Out Free McFlurries When the Sun is Scorching

The temperatures have been scorching in the Netherlands, so McDonald’s took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. TBWA/Neboko teamed with JCDecaux to create this outdoor ad containing 100 McFlurry cups and connected to a thermometer.

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Kit Kat recruits Dave Hughes as latest celebrity vlogger in Take a Break campaign

Kit Kat has recruited Dave ‘Hughesy’ Hughes for its Take a Break campaign.

Launched last month, the online campaign sees Hughesy join Tim ‘Rosso’ Ross and Scoot Dooley urge consumers to take a break and enjoy a Kit Kat.

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KFC’s suggests its boxed meals are perfect for a team lunch in new ad

KFC is pushing its boxed meals as the perfect choice for a workplace lunch in a new campaign.

The ad sees employees from an office and warehouse come together to enjoy some KFC around a ping pong table.

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ACMA CEO denies loss of nerve saying SCA management change ‘critical’ to 2DayFM deal

ACMA chair Chris Chapman

ACMA chair Chris Chapman

The CEO of the Australian Communications and Media Authority has described today’s deal with Southern Cross Austereo (SCA) over the royal prank call incident as a “better outcome” than a rumoured suspension of its broadcast licence.

In an interview with Mumbrella this afternoon Chris Chapman said the deal, following a protracted court battle with SCA, would hopefully serve as a case study for other broadcasters, adding a recent change in senior management, was also “critical” today’s deal.

While many had expected the ACMA to make an example of 2DayFM over the broadcast of the prank call in December 2012 by suspending its broadcast licence, the media watchdog instead decided on a series of lesser penalties, including a new licence condition.

“The change in chairman and senior management was critical to the breakthrough in the negotiations,” said Chapman, referring to the departures of SCA chair Max Moore Wilton and Rhys Holleran who were replaced by Peter Bush and Grant Blackley. Read more »

Parmalat Australia joins the ‘Mediapalooza’ madness with a local $10.7m media pitch

Screen Shot 2015-07-17 at 10.51.52 amDairy goods company Lactalis Parmalat has joined the spate of global companies reviewing their media agency arrangements, Mumbrella understands.

The move puts incumbent ZenithOptimedia on alert on the $10.7m local media account against two challengers thought to be Havas Media and Maxus who are part of a global roster.

In Australia Paramalat has major FCMG dairy brands including Ice Break, Vaalia, Pauls, Oak and Rush. Read more »

Steve Geelan to depart Mi9 for role as general manager of outdoor buying platform Site Tour

Steve GeelanMi9 is losing its commercial director Steve Geelan who is to move to outdoor advertising buying platform Site Tour, Mumbrella can reveal.

Geelan is to take the role of general manager of Australia/New Zealand for Site Tour, after three years at the digital arm of Nine Entertainment Co.

“I’m thrilled that Steve is joining the team,” Michael Scruby, CEO of Site Tour told Mumbrella.

“He brings with him comprehensive experience and relationships in out of home (OOH), having worked in senior leadership roles for large advertising companies. Read more »

2DayFM gets new licence condition but avoids being taken off air over royal prank call incident

acma 2DAYFMSouthern Cross Austereo’s flagship Sydney youth station 2DayFM has avoided being taken off air as punishment for breaking broadcasting regulations by airing the royal prank call in December 2012.

Instead the media watchdog has made a deal with SCA which will see the station hit with a third licence condition, all staff made to have ethics training and the station to broadcast a three-hour show to “raise public awareness of the signs and risks of bullying, depression and anxiety”.

The deal comes after 2DayFM was found to have breached broadcasting codes of practice by airing the December 2012 royal prank call which eventually led to British nurse Jacintha Saldanha taking her own life.

The ruling comes after a lengthy court battle between the ACMA and 2DayFM which was finally resolved in March.

While the ACMA had been tipped to suspend the licence of 2DayFM for a number of hours – potentially costing the station tens of thousands in ad revenue- it is understood new CEO of SCA Grant Blackley managed to broker a deal involving the above penalties, which it will not appeal. Read more »

Flatmates use a rap battle to decide what to get for dinner in Pizza Hut Four’n’Twenty pie ad

Pizza Hut is promoting its Four’n’Twenty Stuffed Crust pizza with an online video in which two hungry flatmates have a rap battle to choose their meal: pizza or pie.

The 30-second video sees the two fight over what they’re ordering to eat before deciding to rap it out to see who wins.

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Defence Force Recruiting best campaign at ASTRA Industry Excellence Awards

Defence Force Recruiting was named the most outstanding advertising campaign at last night’s ASTRA Industry Excellence Awards, while the Lifstyle Channel’s ‘Gogglebox Yourself’ campaign for Gogglebox Australia picked up the gong for most outstanding campaign under $50,000.

Recognising achievement in marketing, public relations, advertising, social media and promotion in the subscription television industry, there were 10 categories including three new categories recognising the individuals behind the scenes.

ASTRA CEO Andrew Maiden said in a statement: “The awards shine a light on the creative brains that drive subscription television. They are people whose talent and enterprise make subscription television so distinctive, original and creative”. Read more »

Podcast: Rdio CEO talks about a ‘rennaisance’ for record labels with new stations service



Music streaming service Rdio has launched a series of new curated stations programmed by record labels and key local influencers which its global CEO Anthony Bay says is an opportunity for them to reach out directly to consumers.

Speaking to Mumbrella San Francisco-based Bays said the new offering was one way in which Rdio is looking to differentiate itself from global rivals like Spotify, Pandora and the newly released Apple Radio.

Bays also said the recent launch of Apple’s new streaming offering, which combines both live radio streams and more traditional streaming options, will help boost the profile of the category. Read more »

Australia’s Ashes resurgences sees audiences flock to Gem as Masterchef enters final stretch

The AshesCricket fever bit hard last night with the first session of the second Ashes clash pulling the biggest audience of the series so far, helping Nine’s multichannel Gem to one of its biggest audience shares ever.

The first session from 7.30pm to 10.30pm saw 782,000 viewers tune in as Australia dominated with the bat, up on the start of the first test which grabbed the secondary channel an audience of 678,000.

Session two, at 10.30pm, was watched by 440,000, handing Gem an audience share of 14.2 per cent. Gem was the most-watched channel in Perth, and beat Seven in Melbourne and Nine in Adelaide for audience share.

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Morning Update: McDonald’s the Musical; Watch the Emmy Nominated commercials; Google ad revenue climbs

AdWeek: McDonald’s the Musical Is Finally Here, and Leslie Grace Is Lovin’ It

If you ever wanted to see a musical set in a McDonald’s, your ship has come in.

McDonald’s lead Hispanic agency, Alma in Miami, on Thursday night will roll out “A Little Lovin’,” a three-minute bachata musical starring the 20-year-old Dominican-American singer Leslie Grace. At the beginning, she is seen sitting in McDonald’s with a case of writer’s block, but a McDonald’s employee (played by Daniel “Cloud” Campos, who also was the director and choreographer) soon inspires her to find “A Little Lovin’ ” all around.

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Coles takes fresh food battle to Woolworths as supermarket marketing war goes on

Coles has cranked up the marketing battle with Woolworths by muscling in on the fresh food battleground once ruled by its competitor.

Creative agency Big Red is behind a TV campaign called Coles Fresh which shows brand ambassador Curtis Stone promoting the freshness of its product.

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Mumbrella360 video: You bought a Jeep?

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

L:R Cummins ECD Jim Ingram, Cummins CEO Chris Jeffares

L:R Cummins ECD Jim Ingram, CEO Chris Jeffares

‘You bought a Jeep?’ is probably one of the most well-known and oft-quoted brand lines in Australia. In this Mumbrella360 session Cummins & Partners CEO Chris Jeffares and co-executive creative director Jim Ingram look at the creation of the campaign and chart its journey.

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Hamish and Andy retained ownership of show’s digital rights and flag new brand partners

Hamish & Andy

Hamish & Andy

Hamish Blake and Andy Lee are set to unveil a new brand partnership with mobile phone maker HTC for the digital platforms of their new Hit Network drive show, despite the radio component being sponsored by supermarket Woolworths.

Speaking to Mumbrella today Blake explained that while Woolies has signed up as a sponsor of the radio show, which is owned by Southern Cross Austereo, he and Lee still own the digital assets and popular podcast, allowing them to partner with other brands.

“We’re just about to launch our new digital partnerships. Our first one we have coming up is HTC Phones which should start shortly on the digital side of things,” Blake said.

“It’s a much different space they’re buying into. There’s the chance to have more stuff through the podcast and other pieces of content we get to make with the support of the digital partner. Woollies could also come on board and take the digital sponsorship, it’s up to Woollies.” Read more »

Dee Madigan slams unsolicited request to blog for free for Huffington Post as ‘insulting’



Media commentator and creative director and owner of Campaign Edge Dee Madigan has described an unsolicited approach from The Huffington Post to write for free as insulting.

Madigan said she was approached via email by The Huffington Post blog editor Chris Harrison to contribute blog pieces unpaid.

“It’s a very profitable organisation basically approaching me unsolicited to write for them for free,” Madigan told Mumbrella.

Harrison told Madigan in an email exchange that “the HuffPost blogging is an unpaid activity”, to which she replied: “Asking professional writers to write for free is, frankly, insulting. How on earth do you think we  pay our mortgages? With ‘exposure’?” Read more »

Weight loss brand Jenny Craig moves media account from PHD to independent Nunn Media

jenny craigIndependent media agency Nunn Media has won the media account for high profile weight loss company Jenny Craig, Mumbrella can reveal.

The account was previously held by PHD but has moved to Nunn which holds the account for Curves International which bought Jenny Craig in 2013.

“We’ve enjoyed a long relationship with PHD,” said Stephanie Malkin, marketing manager Jenny Craig. “They have been an instrumental part of our journey for some time. But our category is in the midst of massive changes. Read more »

Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months

Screen Shot 2015-07-16 at 11.22.59 AMBacardi Lion Australia has its third marketing director in under a year after naming former Bourbon brand director Ray Noble to lead the department.

He replaces Kristie Asciak who held the role for only 11 months after replacing long standing Bacardi Lion executive Suzie MacDermott last August.

A spokesman said Asciak, who has been with Bacardi in a variety of roles since 2003, has left the business but declined to comment further. Her LinkedIn profile says she is “seeking new marketing opportunities”.

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