BMW marketing GM Toni Andreevski jumps ship to rival Porsche

Toni Andreevski

Toni Andreevski

BMW general manager of marketing Toni Andreevski has quit the car manufacturer to take up a similar role with rival Porsche Cars Australia.

His departure comes as BMW’s creative account is out for pitch with incumbent Ogilvy put on alert in June, and less than a month before Marc Werner takes over from Phil Horton as chief executive. Read more »

New Myer marketing chief Daniel Bracken set to join company on September 1

New Myer marketing boss: Daniel Bracken

New Myer marketing boss: Daniel Bracken

Myer’s new chief merchandise and marketing officer Daniel Bracken will join the company on September 1, Mumbrella can reveal.

The department store chain announced in June that he would be joining but no start date had been set.

Bracken was  previously chief executive of The Apparel Group which owns fashion brands Sportscraft, Saba and Willow.

Confirmation of his start date comes two days after Myer picked Clemenger BBDO Melbourne as its creative agency following a pitch which lasted just over a year. 

Bracken, who also previously worked in a number of senior roles for for Burberry will be responsible for advertising, digital, marketing, events and execution of the Myer brand strategy along with design, sourcing, buying and manufacturing.

John Laws breached privacy provisions by giving out man’s phone number on-air

John LawsMedia watchdog the Australian Communications and Media Authority (ACMA) has ruled against Radio 2SM over the decision of veteran presenter John Laws to read out the mobile phone number of a listener on-air.

ACMA today found the station in breach of its code of conduct after a broadcast on 25 November, 2013, which saw Laws twice read out, on air, the full name and mobile phone number of a man who was critical of his program.

In making its decision the ACMA rejected the licensee’s argument that there was implied consent on the part of the complainant to the broadcast of his phone number, instead finding he did not accept that broadcasting the private details of the complainant was in the public interest. Read more »

Ad watchdog rules against home insulation ad for failure to follow own safety guidelines

An ad for home insulation has fallen foul of the ad watchdog for a failure to depict the same dress and safety guidelines as the product’s packaging and website outlines.

The TV ad featured people receiving and installing Earthwool insulation in their home, however they fail to wear safety glasses or dust masks.

(Courtesy of Ebiquity)

A complaint to the Ad Standards Board (ASB) read: “Both the man and woman are not wearing safety glasses or dust masks. I have had a serious work place injury and I feel promoting unsafe practices at home or work is the wrong message to be sending people. There is research that show glass fibres can cause similar health problems that asbestos has caused. I think showing people handling materials safely is more important than showing people smiling for the camera.”

Read more »

Agency people consider newspapers as ‘only good for cleaning windows’ suggests research

Adshel how in love with advertising are you surveyNearly half of agency employees consider newspapers “only good for cleaning windows and BBQs” despite 26 per cent of media spent going straight to newspapers, new research from out of home company Adshel suggests.

The survey – based on responses to a “How in Love with Advertising Are you?” survey carried out by Adshel – appears to suggest the media consumption of people working within the industry differs widely from that of real Australians.

Quizzing over 1,000 people working in agencies, the survey found that 51 per cent of them think the secret to TV commercial success was “big budget productions with catchy jingles and celeb ambassadors”, despite more than half (63 per cent) of people leaving the room during TV commercial breaks.

Nicole McInnes, Adshel’s chief marketing and product officer said the survey “does challenge the media split in relation to how people today consume media.”

Read more »

ARN content chief says network is taking a ‘Jimmy Fallon Tonight’ approach to star interviews

(l-r) Julie Duff, Duncan Campbell, Alyx Gorman, David Hovenden

(l-r) Julie Duff, Duncan Campbell, Alyx Gorman, David Hovenden

The Australian Radio Network’s content director has urged management and PR representatives to give shows more access to talent before interviews, after admitting he was forced to write a letter of apology to rapper Nicki Minaj’s management after a recent interview with Kyle and Jackie O on KiisFM.

Speaking at a Networx Sydney event Duncan Campbell said it was “no longer enough to have stock standard interviewers” and said the network was embracing a “Jimmy Fallon Tonight show” approach by going beyond the standard interviews, and getting talent to do more fun and engaging things, but admitted “we find that tends to be a bit of a barrier at times getting through PR to the artist”.

The issue of advertisers being given extra attention editorially was also raised by the audience of mostly PRs and publicists, with fellow panelist and B&T editor-in-chief David Hovenden admitting if a press release comes in from an advertiser “then I feel morally obliged to at least look at your story seriously.”

He added: “We don’t get much commercial support, any help is appreciated and you’re always close to our hearts.”  Read more »

Mark Scott confirms the departure of 70 staff following Australia Network cuts

Mark Scott The managing director of the ABC has today confirmed that more than 70 positions will go following the recent loss of the Australia Network contract. 

In a email to staff this morning, Mark Scott described it as a “sad time” for the ABC, and added the losses would include on-air and off-air staff.

It is a sad time across the Corporation, as we say farewell to many colleagues who have already gone or who will be leaving us in coming days and weeks as a result of the loss of Australia Network funding,” wrote Scott.  Read more »

APN News & Media net profit of $22.6m

APN APN News & Media has today posted a statutory net profit after tax of $22.6m, up 77 per cent from $12.8m last year.

The media group, which has print, radio and assets, had revenue of $405.9m up 3 per cent on last year, with the company recording no dividend as expected.

APN also announced a new $630m debt facility as it seeks to refinance debts that were due to mature in 2015 and 2016 with a number of domestic and international banks. Read more »

Seven Network secure rights to Gold Coast Commonwealth Games

sevenThe Commonwealth Games will return to the Seven Network in 2018 when they are taking place on the Gold Coast, just days after the network secured the rights for the Olympics for the next decade.

Seven’s agreement with the Commonwealth Games Federation (CGF) sees the network own all the rights in Australia including free-to-air and subscription TV rights, online, mobile and Gold Coast Commonwealth Gamessocial media and radio and also expands to Seven’s digital platforms, including online and HbbTV.

The network last broadcast the Commonwealth Games in 2002, with the most recent Glasgow Games broadcast on rival network Ten. The Glasgow games delivered Ten bumper ratings, with the network even securing an audience share of 25.1 per cent during the last week of the games.

CGF CEO, Mike Hooper, said in a statement: “The CGF is delighted to renew our relationship with Seven knowing it will ensure the widest possible coverage across the country when Australia again plays host to the Games on the Gold Coast in 2018. Read more »

Southern Cross Media reports $296m loss after writing down regional assets

Southern Cross Austereo logoThe challenged radio and TV group Southern Cross Media has made a $392m write down on its regional assets, with adjusted earnings down 5.4 per cent for the year to $187.8m.

However, excluding the write down the group reported a profit of $79.7m, in line with the profit guidance issued in May and down from the $89m profit reported last year.

The fall has come as ratings for the groups radio and TV assets have plummeted, with the Today Network facing severe challenges in Sydney and the regional stations carrying Network Ten programming also struggling to attract viewers.

Radio revenue shares dropped to their lowest level in two years to 29.8 per cent in the final quarter of the year, with the company averaging between 33 per cent and 35 per cent of the market in the two years before that. Both national and local ad revenues for radio dropped to their lowest in four years as well, down to $162.2m nationally, and $67.4m regionally. Read more »

Seven’s Bringing Sexy Back boosts audience on second outing, Nine wins night with The Block

Bringing Sexy BackSeven’s episode of self-improvement makeover show Bringing Sexy Back fronted by Sunrise host Samantha Arymtage boosted its audience in its second outing, attracting 734,000 at 7.30pm compared to last week’s audience of 654,000.

It wasn’t enough to beat Nine’s The Block Glasshouse which won the night with an audience of 1.192m, according to the OzTam overnight metro ratings. The Block was the most watched show across all demographics.

With the help of Nine News winning the news battleground, Nine won the night with an audience share of 21.2 per cent. Nine News at 6pm drew an audience of 1.36m, with the second half maintaining an audience of 1.09m. Seven News managed to attract 10.61m in its first half hour, with 1.035m sticking around for the second half or Today Tonight.

Home and Away was Seven’s most popular entertainment show of the night, with an audience of 922,000. Winners & Losers, which aired at 8.45pm after Bringing Sexy Back, had an audience of 782,000 and helped Seven to a share of 19.5 per cent. Last week’s episode of Winners & Losers was watched by an extra 177,000 viewers, taking its total audience to 902,000.

Read more »

Barangaroo appoints 15 agencies to roster, Publicis Mojo to handle creative

Central Barangaroo – artist’s impression

Central Barangaroo – artist’s impression

Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has completed its tender process, appointing 15 agencies to cover categories of creative engagement, design services, digital media services, public relations services, writing services and photography.

Publicis Mojo will be handling creative duties for Barangaroo, beating out Droga5, Leo Burnett, McCann World Group, Naked Communications and The One Centre Group for the appointment to the massive new development project in Sydney.

Really Useful Crew, Analog Folk and Soap Creative will handle digital, while design duties will be shared between Emery Studio, Maud and Garbett Design.

Access Public Relations, Bang Pty Ltd and KJA will split public relations, with writing shared between 1st Avenue, White Works and Republic of Everyone. Read more »

Carat retains Woolworths $240m media account

WoolworthsMedia agency Carat has won the Woolworths media account, in what has been the most closely watched pitch of 2014.

The decision sees Carat, the incumbent on the account, win a three way shootout with GroupM’s MediaCom and Omnicom’s OMD.

Mumbrella understands the staff of the various agencies were told late this afternoon of the decision which sees the contract for the retailer awarded for another three years. Read more »

2DayFM quietly removes Mel B from websites as star’s stint on breakfast ends

Former Spice Girl Melanie Brown has been quietly removed from all the marketing materials for 2DayFM today as her stint as a host has come to an end.

It leaves a trio of Sophie Monk, Merrick Watts and Jules Lund to front the Sydney breakfast show, which has tumbled to the bottom of the commercial radio ratings since the departure of Kyle Sandilands and Jackie ‘O’ Henderson last December, with an audience share of 3.6 per cent at the last survey.

Brown was a surprise addition to the lineup when she was announced as a “guest host” for the show, and has been doing regular segments with the studio hosts from various overseas locations since it kicked off in January.

At the time of the launch of the show 2DayFM made a series of promotional videos, including one unveiling Brown as the guest host. However that has now been pulled down from YouTube, and all promotional pictures featuring her have been taken off the site’s Facebook page and website.

Parent company Southern Cross Austereo’s Sydney general manager Jeremy Simpson said in a statement to Mumbrella: “We can confirm Mel B will not be continuing with the breakfast show for the remainder of the year. Her contract was for an initial six month period. Mel remains a good friend of the show and we look forward to having her back as a guest in the near future”.

 

Read more »

Stefan Burford promoted to strategy officer for IPG Mediabrands

Stef BurfordIPG Mediabrands has promoted UM chief strategy officer Stefan Burford to the newly created role chief strategy officer across the group.

Burford will report to the group’s executive chairman Henry Tajer and will take on the new role from October 1.

“In his three years in the leadership group at UM Stefan has gained very strong insights into how our national group can coordinate and structure its resources across skill sets to tailor-make the most powerful, multi-dimensional solutions for clients,” said Tajer. “With this new role, we formally recognise his great skills.” Read more »

Live blog: Tuesday, August 19

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories: 

3:06pm – Mel B has left 2DayFM’s Breakfast show after a six month stint

1:55pm - Australian search marketing provider Adlux has collapsed with debts of more than $3.5 million.

12:46pm - The Budget Direct pitch is down to 303Lowe Sydney and Host with BMF out of the fight. The news comes as a new alien ad hits our screens.

12:31pm - SBS has paid tribute to commissioning editor for drama, comedy and entertainment Caterina de Nave who passed away on the weekend, following a long battle with illness.

11:54am – Southern Cross Austereo has filled the important CFO role deserted by Peter Lewis after less than a month, the day before it is set to reveal its financial results for last year.

Read more »

Search marketing firm Adlux collapses with debts of more than $3.5 million

AdLux_Logo_RGBAustralian search marketing provider Adlux has collapsed with debts of more than $3.5 million.

The company, which formed in 2009 and had a presence in the US, South America and Asia, offered services including display ad placement, search solutions as well as customised toolbars for websites. Joubert Insolvency has been appointed as the liquidator.

Among the creditors is online travel wholesaler Excite Holidays, whose joint founder George Papaioannou is a major shareholder and founder of Adlux, according to Excite’s website.

Excite’s other co-founder, Nicholas Stavropoulos was the chief executive of Adlux from August 2009 to June this year. Read more »

RACV reviews creative, Whybin\TBWA on alert

RACV logoThe Royal Automobile Club of Victoria (RACV) is reviewing its creative agency arrangements putting incumbent Whybin\TBWA Melbourne on alert.

Carolyn Sandiford, RACV general manager of marketing confirmed the pitch.

 I can confirm that four advertising agencies are participating in a selective tender,” she said. 

Whybin\TBWA won the account from Clemenger BBDO in April 2008.

Read more »

 
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