Jarryd Hayne’s debut for San Francisco 49ers helps swell ESPN audience to record levels

Screen Shot 2015-09-16 at 11.18.09 AMJarryd Hayne’s NFL debut for the San Francisco 49ers proved a winner for ESPN yesterday with the sports network recording its highest ever audience in Australia.

The game against the Minnesota Vikings, which ESPN broadcast live at 12.15pm, drew an audience of 116,000 to make it the top ranked program on subscription TV yesterday.

ESPN’s previous record was Super Bowl XLVIII in February last year which attracted 107,100 viewers.

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Australian firms failing to deliver good customer experience despite prioritising it claims report

Screen Shot 2015-09-15 at 5.01.22 PMSome of Australia’s biggest firms are delivering a mediocre or poor customer experience, with technology companies among the worst offenders according to a new study.

Forrester Research examined 58 firms across Australia with only 17 per cent deemed to provide a ‘good’ experience, while 52 per cent were judged ‘ok’.

Not one company was said to offer an ‘excellent service’ while almost a third (31 per cent) were deemed poor according to the survey of nearly 9,000 consumers.

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New workshop to show people how they can use acting skills to improve their pitches

NIDA logo leftThe skills actors use to communicate in an entertaining and authoritative way will be laid bare in a new half-day workshop to help people sharpen up their pitching skills.

Expert tutors from The National Institute of Dramatic Art (NIDA) will host the Pitch It? Smash It! session teaching NIDA’s world-renowned acting and directing techniques to gives people a range of practical tools to help nail that all important pitch. Read more »

M&C Saatchi promotes executive creative director Ben Welsh to creative chairman of Asia



M&C Saatchi executive creative director Ben Welsh has been named as the agency’s creative chairman of Asia, with Welsh to be focused on pitching for both international and national brands across the region.

The move comes six months after the agency took Leo Burnett chief creative officer Andy DiLallo for the newly-created role of chief creative officer, and comes as the agency is embroiled in a pitch to retain one of its largest clients Optus. Read more »

800 Words debuts strongly for Seven while Sunrise spill coverage from London beats Today

The premiere episode of Australian drama 800 words was a winner for Channel Seven last night as the most-watched entertainment program of the evening, grabbing 1.219m viewers at 8.40pm.

800 words image

Seven has been heavily promoting the show starring Erik Thompson as it looks to kick start its ratings performance after the Restaurant Revolution flop, with the show outperforming 7.30pm offerings Nine’s The Block (838,000) and The X Factor (1.136m), both of which saw their audiences slip from Monday night.

The channel also boasted a win in the breakfast battle grabbing 397,000 viewers yesterday morning for its coverage of Malcolm Turnbull taking power, despite having to broadcast from London as part of its world tour covering five countries in five days.  Read more »

Telstra’s GM of marketing Michaela Chan leaves telco for role with Ooh Media


Leaving Telstra: Michaela Chan

Telstra’s general manager of marketing Michaela Chan has been named in the new role of chief marketing officer of Ooh Media.

Former Starcom Digital general manager Brendon Cropper has also joined the outdoor company in the role of digital strategy director, having spent the last eight years running his own digital training company. Read more »

Comparison site hacked as web developer demands $3000 from digital agency Dcodr

Screen Shot 2015-09-16 at 9.02.48 amElectricity and gas comparison site Goswitch.com.au has been hacked by a disgruntled website developer claiming they are owed almost $3000 by the owner of digital agency Dcodr.

Visitors to the site this morning were greeted with the message ‘Pay Up Jamie’ emblazoned across the home page.

The message goes on to say “Jamie at DCODR didn’t pay the developer of this site and has an outstanding balance of $2975.00”.

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Nielsen’s mobile campaign ratings to launch in October with daily measurement next year

Audience measurement service Nielsen will begin offering mobile campaign audience measurement from October 1, Mumbrella can reveal.

The company also confirmed it expects a more accurate measurement of mobile audiences to be rolled into its Online Ratings by the end of this year, a move which could dramatically alter the current Nielsen top ten news websites rankings.


Nielsen’s timeline for the changes.

“It’s a big change,” Monique Perry head of media industry group at Nielsen told Mumbrella.  “From October 1 the platform and measurement is ready and so we have a number of publishers ready to start testing campaigns.” Read more »

Morning Update: Facebook to get ‘unlike’ button; Share a Coke with Obesity; Best cocaine ads of the 70s

Campaign Live: Rebranded NSPCC says children are ‘worth fighting for’ in TV campaign

The NSPCC is releasing its first TV campaign since rebranding with the credo “every childhood is worth fighting for”.

Leo Burnett created the new ad, called “Alfie the astronaut”, which will break during an episode of Educating Cardiff on Channel 4 tonight (15 September).

The minute-long ad will by introduced in a 10-second spot featuring Musharaf Asghar, who endeared himself to viewers after appearing in Educating Yorkshire when he overcame his stutter.

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SMI: Ten’s revenue up 3.1 per cent in last month as paid ad market lifts overall

SMINetwork Ten has seen its share of ad revenue jump 3.7 per cent on last year with the broadcaster crediting the performance of The Bachelor.

Ten posted a share of 23.3 per cent on the back of a stronger ratings performance, according to Standard Media Index (SMI), while both Seven and Nine saw year on year declines with the Seven Network down 2.7 per cent to 39.3 per cent and Nine down 0.9 per cent to 38.3 per cent.

Despite uncertainty in global markets in August media agency spend lifted 3.3 per cent to $652.5m, with outdoor rocketing by 23.7 per cent to claim $66m in revenues and digital media up 16.2 per cent to $144.2m. Read more »

ABC boss proposes forcing Netflix to contribute to creation of Australian content with new fund

ABC boss Mark Scott has floated a proposal of forcing online giants like Netflix to contribute to a digital content fund which would help pay for original Australian TV and video content.

ABC boss Mark Scott

ABC boss Mark Scott

During a speech at Macquarie University this evening Scott also predicted plans to reform media reform would remain stalled, but warned that may also harm Australian storytelling.

Scott called for debate on the idea of a digital content fund which would include companies like Netflix, Apple and Google contributing a “percentage of revenue” to support the creation of local content.
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Chemist Warehouse pull ‘Smell like a sir’ ad after ruling against pipe-smoking character

The ad watchdog has upheld a complaint made against the ‘Smell like a Sir’ Father’s Day campaign from Chemist Warehouse, forcing the discount chain to pull all advertising that featured a man holding a pipe.

The Ad Standards Bureau (ASB) received a complaint about the advertisement of tobacco smoking on TV, as well as a child being used in the promotion, which prompted the inquiry.

A man is seen dressed as a character from British yesteryear, complete with moustache, bow tie, monocle and pipe. He is accompanied by a child who wears similar attire, however without the pipe. Read more »

WA creative stalwart Paul Yole stepping back from The Brand Agency ahead of retirement

Retiring: Paul Yole

Retiring: Paul Yole

One of WA’s most prominent admen Paul Yole is stepping back from his duties at The Brand Agency as he prepares to head into retirement in June 2016.

Englishman Yole, who has been with the STW owned agency for the last eight years, announced today he is gradually to step back from his role as director of agency development and will step down from the national board next year.

“I feel like we’ve got the Agency and the people in a really good place and I can step back gradually and play more of a guiding role,” he said in a statement. Read more »

Target executive admits personalisation ‘not good enough’ despite mass of customer data

bradshawTarget’s head of customer experience has accused brands of failing to provide genuine personalisation and of offering identical consumer service – with his own company among the culprits.

Jason Bradshaw told a conference this morning Target was like many companies and “not where we need to be” in terms of personalised marketing.

But he said improvements are on the way.

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News Corp’s Kate de Brito new Mamamia editor

kate de britoRecently departed News Corp Editorial Network’s head of digital and former News.com.au news editor Kate de Brito is joining Mamamia as editor, Mumbrella can reveal.

“Kate is a perfect fit for Mamamia,” said co-founder and editorial director of the Mamamia Women’s Network Mia Freedman. “She has serious news and opinion credentials – the things that are the foundation of Mamamia. We’re growing the business, and having someone with Kate’s flair and experience will position us brilliantly for the future.” Read more »

A disorientated Owen Wilson stars in bizarre new ‘Cruiselings’ campaign for P&O

Hollywood actor Owen Wilson continually wakes up disorientated and confused in a series of bizarre online videos to promote cruise line P&O’s new ships.

The Conspicuous Awakening of Owen Wilson is a series of three short films created by BMF for the cruise line, plays on the previous idea of ‘The Cruiselings’ with each film featuring Wilson waking from sleep disoriented and confused and lying on a woman’s lap.

Each time the ‘cruiseling’ calmly explains where he is and assuages his concerns about being on another planet. The campaign launches the Pacific Aria and Pacific Eden, two new cruise ships joining the P&O fleet in November.

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ESPN to kick off brand campaign during Jarryd Hayne’s NFL debut for 49ers today

ESPN will use Jarryd Hayne’s first league game for the San Francisco 49ers as the launch pad for its first locally produced campaign for four years.

The sports network will broadcast the game live from 12.15pm today with expectations high of a bumper audience for the former Parramatta Eels star’s NFL debut.

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Seven manages primetime win with X Factor as leadership spill leads to disjointed night for TV

leadership spill screen shotThe Liberal party’s leadership spill led to a disjointed night on all of the main TV networks last night, with different networks dumping shows in different states at varying times to cover the leadership vote live.

While the overnight OzTam results show the timecodes for the originally programmed shows all the networks broke to cover the leadership announcement live from around 9.45pm (AEST).

For the announcement of the results Nine had a dedicated show from 9.45pm to 10.30pm (AEST), Seven ran a ten minute special for the announcement at 9.48pm, and a 20 minute news special from 10.34pm AEST. Ten ran normal programming until 9.44pm then had a news special until 10.56pm replacing normal programming.

The ABC ran special rolling coverage all evening on its main channel, relegating its regular programming to multichannel ABC2. Its ABC News 24 channel managed a strong 6.1 per cent audience share to be the fourth msot-watched channel of the night. Read more »

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