Transformers dominates weekend box office as holidays boost family movies

Transformers: Age of Extinction has maintained its number one position in the Australian box office rankings, bringing in over $4.5m over the weekend.

The fourth instalment of the blockbuster franchise, which was directed by Michael Bay, has now taken nearly $18.5m in the Australian box office. Read more »

John Cleese in new Bankwest ad – The opposite of being mugged by a robot

Comedian John Cleese is the new face of Bankwest in a new series of ads created by Host.

Four spots, co-written by the Monty Python star, highlight ways Bankwest makes banking easier. Read more »

Domino’s invites customers to market their own pizza

The role of marketing Domino’s pizzas will be handed to the very people who eat the product following the launch today of Pizza Mogul.


The initiative will see consumers invited to devise their own pizza, name it, share their creation on social channels and sell them. Every sale will earn the creator between 25c and $4.50 per pizza, depending on the number of toppings. Read more »

Devondale rivals presented as fools in suits in new fresh milk push

Devondale takes aim at its corporate competitors as it makes its first foray into the fresh milk sector, with its latest campaign depicting its rivals as fools in suits.

The campaign ‘Takeover’, created by DDB Melbourne,  highlights Devondale as a farmer-owned business through a portrayal of how ‘corporate’ types operate a dairy. The ads show men in suits struggle to herd cattlewith a mercedes and then milk them. It ends with the tagline “Some businesses have no business making your milk”.

DDB Melbourne ECD Darren Spiller said: “Devondale is a farmer-owned business. Profits go to farmers and local communities are supported. Understandably, people are shocked to know that a large portion of the milk they drink is owned by big corporations that don’t share these same values. With this TVC, we wanted to shed some light on the subject. Devondale is owned and operated by 2500 dairy farming families.”

Read more »

Ultra Tune offers to fix the ‘monkey playing a banjo’ problem

Ultra Tune is continuing its ‘In tune with you and your car’ positioning in a campaign running in South Australia which sees customers describe the sound of their car before taking it to the car services company.

Created by KWP! Advertising, the TV campaign evolved from a radio campaign which saw mechanically minded people struggling to explain an issue with their car.

The TV spot continues the theme, using animation to highlight the nature of the explanation and aims to showcase how no matter what the problem is, Ultra Tune can help.

Read more »

Weed-killing robots and diabetes games in first USyd work from Monkeys

The University of Sydney is profiling its new research and teaching facility the Charles Perkins Centre in a new campaign which showcases collaboration across unlikely fields.

The campaign is some of the first work from independent Sydney-based agency The Monkeys since its appointment in April.

Created in collaboration withanimation studio In The Thicket, the campaign looks at what farmers can learn from robotics experts, why endocrinologists should talk to gaming programmers and what biologists and astrophysicists have in common.

Read more »

Do not leer at or sext your colleagues, Human Rights Commission tells workers

The Australian workforce is being educated on the line between appropriate workplace conversations and sexual harassment in  a new advertising campaign from the Australian Human Rights Commission.

texting sexting

The campaign is the first work from recently appointed Sydney creative agency YOLO.

Read more »

MediaCom appoints Joshua Rex as chief digital officer

Joshua_RexMediaCom has hired Joshua Rex into the new role of chief digital officer.

Rex joins the agency after a stint with Group M sister agency MEC where he was director of EMEA. Prior to this he worked with UK-based display advertising technology agency Open Media Technologies where he was managing director and c0-founder.

In a statement he said: “During the course of the past few months, I have been immensely impressed by both the calibre of people I have met with and their energy and unwavering commitment towards realising MediaCom’s vision for digital, centred on content and connections. After 14 years working abroad, I’m delighted to be coming home to the best job in digital, with the best agency, in the best country in the world.”

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Daily Mail Australia continues to build local team

Daily Mail Australia has continued to build its local operation with three journalists joining its team.logo_mol_auhome

Euan Black started work at the publication today having spent the previous two years running the overnight desk of Fairfax Media’s Read more »

Ben Green leaves Turn to accept new role with Yahoo7

Ben Green


Ben Green has left programmatic advertising platform Turn after less than six months to take on the newly created role of sales director of programmatic, audience and native advertising at Yahoo7.

Green, who left Fairfax in February this year, was involved in a legal stoush between RadiumOne and Turn after accepting positions with both companies.

In his new role with Yahoo7, Green will report to commercial director Paul Sigaloff, and head up the trading sales team.

He and Sigaloff previously worked together at Fairfax Media.

Meanwhile, Andrea Rule has been promoted to the role of national agency sales director following more than two years as head of sales across Victoria and then NSW and Queensland.

Read more »

ROI of a tweet is $10.90, claims digital platform Eventbrite

TwitterTwitter delivers up to four times more revenue and page views for companies than any other form of social media, according to research published by online event ticketing service, Eventbrite.

According to analysis of its sales in 2013, a single share on Twitter generates $10.90 for Australian firms, dwarfing Facebook’s $4.10 and LinkedIn’s $3.20.

All three returns are above the global average, Eventbrite said, where a tweet is worth an additional $5.70, Facebook $3.40 and LinkedIn $1.

It is one of the first pieces of research that has attempted to quantify the return of investment of social media. While increasing numbers of brands are dabbing in social channels, the actual worth in terms of revenue remain remarkably unclear. Read more »

Cannes Lions: Winning ads were legitimate but it’s inappropriate to say where they ran



The boss of the Cannes Lions has issued his first comment on two award winning print campaigns which had questions raised about whether they had run.

According to Terry Savage, chairman of the Cannes Lions, the campaigns were “legitimate”. However, he declined to answer further questions about where they had run or if he was satisfied they had been client-commissioned, saying it was “not appropriate” to do so.

The email from Savage is the first official comment from the Cannes Lions organisers since Mumbrella began asking questions more than a fortnight ago. Read more »

Shift from traditional advertising to native set to accelerate – PwC

Spend on traditional media advertising will continue to slide as companies direct more of their marketing budgets online, including their own internal direct-to-consumer channels, PricewaterhouseCoopers has predicted.

The move is putting increasing pressure on already-struggling media owners, with two out of three marketers saying money is being switched from ‘bought’ to ‘owned’ channels.

PwC's Megan Brownlow

PwC’s Megan Brownlow

According to PWC’s annual Australian Entertainment and Media Outlook report, one in four marketing departments are now spending between 20 per cent and 30 per cent of their cash “building and maintaining their own channels”.

The report’s editor, Megan Brownlow, said firms are becoming advertising and media companies in their own right and producing “high quality content”.

Print advertising is forecast to fall from $1.9b in 2013 to $1.30b in 2018, an average annual decline of 7.2 per cent, while advertising through media companies’ digital platforms will rise from $418m to $627m, growth of 8.4 per cent. But digital will still only represent a third of advertising revenue for publishers by 2018. Read more »

Former JWT ECD Mark Harricks joins The Works as creative partner

Mark harricks


Mark Harricks, former ECD at JWT and current chairman of AWARD, has joined independent Sydney agency The Works as creative partner, starting immediately.

Harricks resigned from JWT in February this year following three years with the agency and was replaced by Simon Langley.

He joins The Works as the fifth creative partner alongside Damian Pincus, Kevin Macmillan, Douglas Nicol and Paul Swann.

Damian Pincus, founder and creative partner at The Works said in a statement: “Mark has an outstanding creative pedigree whose record speaks for itself. He consistently produces highly creative and effective work for clients and is a genuine creative on the forefront who fits in with our no bullshit and ambitious culture.

Read more »

House Rules final rates 2m for Seven

Seven’s House Rules saw a metro audience of 1.988m tune in to watch Victorian couple Adam Dovile and Lisa Lamond win the contest last night.

house rules

By comparison, last year’s House Rules winner announcement averaged a metro audience of 1.837m.

The House Rules winner announcement was most watched show of the night, according to the preliminary overnight ratings from OzTAM. The grand final itself, which was coded separately, averaged 1.73m viewers. Read more »

Live blog: Friday July 4

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4.34pm - Naked Communications account executive Tim Leathart will be competing in the 4 x 100 metre sprint relay in the Commonwealth Games in Glasgow over August 1 and 2. The Naked Team has wished him all the best. Nothing says “success” like an award. Naked CEO Carl Ratcliff said: “We’ve done the Effies. Everyone is all over Cannes, we want something on the real world stage. We had a race in the office and Tim’s our fastest so we’ve snuck him into the Commonwealth Games in hopes of winning some real silverware.”

1.40pm - Mumbrella has had a live hangout with Adam Ferrier to talk through the program of the upcoming MSIX conference.

Read more »

Cougar Bourbon deliver truth ‘straight up’ in new campaign

Cougar Bourbon is sharing some honest truths in its latest campaign which attempts to remind drinkers about what it means to live your life ‘Straight Up’.

The campaign, created by Clemenger BBDO Melbourne, is running across radio, outdoor and digital and looks at the world through its ‘Straight Up’ positioning.Cougar Bourbon outdoor 1

Clemenger BBDO Melbourne creative director Ant Keogh said: “The Cougar drinker isn’t into showiness, they’re a pretty down-to-earth person who prefers when you just say it how it is – it’s what we call living life Straight Up.”

Read more »

Press watchdog rules The Age misrepresented Tony Abbott’s Holden comments

TheAgeThe Press Council has ruled than an opinion piece in The Age on the state of Australia’s car manufacturing industry contained a “substantial misrepresentation” of remarks by Prime Minster Tony Abbott.

The media watchdog, who declined to reveal who lodged the complaint, concluded that the interpretation by writer John Legge of Abbott’s comments did not accurately reflect what he had said.

The article, headlined “Auto report is a fantasy with a tragic twist”, and which appeared in February, discussed the PM’s reaction to Holden workers losing their job.

“Abbott….said they should be grateful they were liberated from slaving on an assembly line, moving to living off Newstart and Work for the Dole,” the opinion piece read. “If this sort of liberation will suit Holden workers on $60,000 per year including overtime, how much more delightful it should be for Productivity Commission analysts on three times that. It can’t happen soon enough.” Read more »

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