ABC head of factual Phil Craig to depart

Phil CraigThe ABC’s head of factual Phil Craig is to depart the public broadcaster and return to London after accepting a role as chief creative officer for Discovery International.

Craig has been with the ABC since October 2012, with responsibility for some of ABC TV’s major documentaries including Whitlam, First Footprints, the recent Changing Minds documentary which was the centrepiece of the recent ABC Mental As… week, and also WWI Centenary series The War That Changed Us.

ABC Director of Television, Richard Finlayson, said: “During Phil’s tenure, the factual team has produced some outstanding programming including important external commissions such as Whitlam, First Footprints, Kakadu, Redesign My Brain and The Dreamhouse, but also in-house productions from the Compass and Catalyst teams and the upcoming ABC Adelaide specials on Countdown. Read more »

Embattled Qantas looks to ‘reconnect’ with passengers with TV-led brand push

Qantas has unveiled its first TV-led brand campaign since 2012 as it seeks to “reconnect and re-engage” with Australians after a torrid few years for the airline.

The carrier is drawing on the oft-cited emotional pull Australians feel towards Qantas by featuring five “real stories” of Aussies returning home from overseas in a campaign called “feels like home”.

A two-minute commercial, which airs from Sunday, depicts the emotional reunion of five passengers with their loved ones in Australia, all shot in real time. A series of five shorter ads featuring individual stories will roll out over the coming weeks.

In a surprise move, Qantas selected Lawrence Creative Strategy to produce the work rather than Droga5 although the airline insisted it did not mean the agency has been dropped. Read more »

WAN sales boss Les Corner departs



Les Corner has resigned from The West Australian newspapers, following a 25 year career with the Seven West Media daily newspaper, based in Perth.

Corner has been a major player in the Perth media market, rising to the role of national sales manager at The West, the main newspaper in the city.

Dane Chandler will take on Corner’s old role and will be responsible for Sydney, Melbourne, Queensland and South Australia. Brent Stewart take on the local agency manager role.

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Sensis to take media buying in-house after pitching account to agencies

Sensis CEO John Allan and Found boss Peter Barrie

Sensis CEO John Allan and Found boss Peter Barrie

Directories business Sensis has decided to take its media buying in-house following a strategic review and media pitch which saw four media agencies vie for the $10m media account, Mumbrella can reveal.

The media buying will now be done by newly launched digital agency Found, which was launched back in September under the guidance of former MediaCom Melbourne boss Peter Barrie who was charged with making the agency into a “complete end-to-end marketing solutions agency”, as Sensis looked to expand its business remit and better harness data.

In a statement to Mumbrella, CEO of Sensis John Allan said: “Following a strategic review of our media account, we have decided to take our media buy in-house. Read more »

Three agencies face off for $7m World Vision media

World VisionThree agencies will face off for the media account of one of Australia’s most high profile non-governmental organisations (NGOs) World Vision Australia, Mumbrella can reveal.

The pitch for the $7m media account is thought to see Mediabrands agency UM as the incumbent up against Omnicom’s PHD and DentsuAegis’ Vizeum.

All agencies approached declined to comment but as Mumbrella reported, last week, the NGO has confirmed that it is reviewing its media spending. Read more »

Coles focuses on ‘everyday’ lower prices in new campaign

Coles has responded to Woolworths ‘Cheap, Cheap’ marketing initiative with a new campaign focusing on everyday lower prices as opposed to short-term promotions.

The campaign, created by Big Red, sees customers speaking to staff members about prices of certain products, with the words ‘every day’ repeated continuously throughout the spots. The new spots feature a variety of typical Australians from families to older couples.

The strategic shift follows the supermarket giant ditching its Status Quo song in ‘Down, Down’ ads in August and can be seen as a response to Woolworth’s ‘Cheap, Cheap‘ positioning launched in September which focuses on specials. Read more »

HIV prevention campaign covers Sydney’s Hyde Park Obelisk with giant condom

MarkClintonPhoto-1839A new HIV prevention campaign has seen an 18m tall pink condom erected over Sydney’s Hyde Park Obelisk.

Commissioned by ACON, a NSW agency for HIV presentation among gay men, the installation has been executed by experiential agency Revolution 360 and is the final part of the ‘I’m On’ safe sex education campaign.

Safe sex ambassadors will be on site handing out free condoms and information about the health and social benefits of ‘staying safe’ to passers-by this Saturday. Read more »

AAMI continues with use of slow-motion on life insurance and income protection campaign

AAMI has unveiled two new spots in its life insurance and income protection products campaigns launched in May, with the new spots continuing the use of slow-motion to highlight the importance of insurance, with supporting video content allowing viewers to change the outcome of the ad by clicking on options embedded within it.

Created by Ogilvy and Mather Melbourne, the ad for the life insurance product sees a father suffering at a concert along with his “tween” aged daughter, with the tagline “There’s nothing you wouldn’t do for your family. But there’s something you should do”.

Suncorp direct life marketing manager Kate Jennings said: “As with our previous campaigns, the key creative challenge for both of these TVCs,  was to work out a way of continuing to talk about such delicate subjects as death or serious injury, in a humorous, light hearted way that stayed true to the AAMI brand. Read more »

Seven cameraman carjacked by armed gunman

A Seven News Queensland cameraman was confronted by an armed gunman following a siege on the Sunshine Coast yesterday.

Veteran cameraman Peter Steer was flagged down by a man claiming to have shot his partner on the side of the road, who asked him to call police.

However, after officers took 30 minutes to respond the gunman had a change of heart and stole the Seven News car, after pointing his gun at Steer, before driving it to a nearby service station where he crashed it into a gas tank.

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Surfing Australia launches branded content TV play extending IPTV channel

mysurf.tvA new surfing show is set to air on Network Ten’s digital channel One from this Sunday which has been brand funded by Surfing Australia and content creation house Brand New Media (BNM).

The 30-minute show is an extension of the IPTV channel which was created last December, with the 12-part series hosted by Joel Hurrey of Domestic Blitz fame and leading Australian female pro-junior surfer Ellie-Jean Coffey, showcasing the “best surfing footage and profiles from Australia and around the globe”.

Simon Joyce, managing director of BNM Australia and New Zealand said: “ is a terrific example of how smart brands can leverage premium video content to generate revenue streams, and develop an archive of valuable assets.  Brands now have the opportunity to become broadcasters and engage directly with their target audience.

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The Economist launches daily agenda-setting news brief The Economist Espresso

The Economist EspressoBusiness and current affairs title The Economist has launched its first daily edition its its 171-year history with new apps and an email newsletter, with editor-in-chief John Micklethwait describing it as a wrap of what consumers need to think about each day.

Published each weekday morning in three editions for the Americas, Europe and Asia, The Economist Espresso is designed to bring readers up to speed in just a couple of minutes on the go.

Speaking to Mumbrella, Micklethwait said the daily edition has a “different form of thinking behind it” compared to similar news products.

“It’s less a daily news wrap than a this is what you need to think about today. There’s a secondary bit that’s a news wrap with what’s happened overnight,” he said. Read more »

Makeovers boost Beauty and the Geek as Seven wins night

Despite another Thursday of subdued audiences where no show broke the 1m viewer mark, many programs saw some viewer growth on last week, with Beauty and the Geek, Madam Secretary and Kings Cross ER all posting improved numbers.

The makeover episode of Seven’s Beauty and the Geek last night saw its audience swell from 612,000 viewers to 753,000, according to OzTam Metro ratings. The show, which airs from 8pm to 9.45pm,  didn’t air last week, allowing an extra episode of Dancing with the Stars to air in its place which Seven said was normal for the series.

Seven just managed to pip Nine to win the night with an audience share of 19.4 per cent, while Nine settled for a share of 19 per cent. ten also held off ABC with 12 per cent share to 11.9 per cent.

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Uber marketer: The people who complain most about your brand are probably fraudsters

-R: AIA’s Paul Groves, Marriott’s Peggy Roe, Infiniti’s Alastair Bullock, Sam Gellman of Uber, Cathay Pacific’s Toby Smith

-R: AIA’s Paul Groves, Marriott’s Peggy Roe, Infiniti’s Alastair Bullock, Sam Gellman of Uber, Cathay Pacific’s Toby Smith

The head of international expansion at taxi booking app Uber has claimed the people who complain most about a brand are the ones who are likely to be trying to cheat it, so brand owners should learn to take trolling in their stride.

In answer to a question from the audience at a panel debate in Hong Kong last night about the credibility brands should give social media feedback, Uber’s Sam Gellman said that “people who complain the most are the fraudsters.”

“Some customers tell us that they’ll never ride again with Uber, and by the time you’ve taken the time to respond to them, they’ve taken another trip using our service,” he said. Read more »

Morning Update: John Lewis wins Christmas with penguin ad; Coke’s Wendy Clarke to be first marketer to chair a Cannes Jury

AdWeek: Ad of the Day: John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad

“There’s enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all, being Britain’s version of the Super Bowl when it comes to advertising.

This year, they’ve waddled in and scored a major hit.”

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ASB rules against True Value Solar TV ad for normalising use of sun beds

A TV ad for True Value Solar has been ruled against by the Ad Standards Board for featuring a solarium which the board said normalised and could encourage the use of a sun bed.

The spot features brand ambassador Tom Williams and Essendon FC head coach Mark Thompson. The two talk about a new purchase Thompson has made, with Thompson dismissing Williams’ concerns on the high energy cost of powering it as he has already installed a True Value Solar System. Thompson’s purchase is revealed to be a home anti-ageing solarium fitted with collagen globes.

Complainants argued the spot was irresponsible, citing that solariums are illegal in some states.

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Jumptank strategy head Ben Cunnington relocates to Singapore for senior Vizeum role

Screen Shot 2014-11-06 at 3.00.28 PMThe group strategy director of consultancy firm Jumptank, Ben Cunnington, is relocating to Singapore after taking a senior role at Dentsu Aegis-owned media agency Vizeum.

Cunnington will oversee Vizeum’s strategic offering across Asia Pacific in the newly created role of APAC regional strategy director.

The move to Vizeum marks a return to the agency for Cunnington who was previously its strategy director in Australia. He also worked closely with Dentsu Aegis during his time at Jumptank as it supports Dentsu’s media agencies in Australia.

Cunnington said: “Having worked at Vizeum I was aware of its innovative and entrepreneurial culture, so I was delighted to take on the role of strategy lead for APAC.

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Pizza Hut appoints Host as lead creative agency following pitch

Screen Shot 2014-11-06 at 1.34.09 PMPizza Hut has appointed Host as its lead creative agency following a competitive pitch which saw a total of 12 agencies fight it out for the account, Mumbrella can reveal.

Host will provide Pizza Hut’s creative strategy and development, taking over from incumbent M&C Saatchi Sydney after eight years after the agency declined to repitch for the business.

Pizza Hut head of marketing and innovation Fatima Syed said: “After conducting a comprehensive review, we are delighted to have selected Host as our lead creative agency. We selected Host because of their ability to address our changing business needs which we believe will enhance our marketing strategy for 2015.

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Fetch TV boss says he would welcome Netflix and Stan onto platform

Scott LorsonThe CEO of Fetch TV Scott Lorson has said he would welcome video streaming players such as Netflix and new streaming play Stan onto its platform as the service looks to challenge Foxtel’s stranglehold on the pay-TV industry in Australia.

Speaking to Mumbrella the day after Nine Entertainment and Fairfax Media announced its joint streaming platform will be called Stan, Lorson said: “FetchTV sees ourselves very much as a platform eco system. Popular streaming services available on the internet are something we will be keen to integrate.”

“We have already integrated the free-to-air catch up services, Youtube and we are in the process of integrating several other third party services. The reality is good video services are best consumed on the TV and will seek to be the most convenient way to access those services.”

Read more »

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