303 Lowe adopts global branding of Mullen with new octopus logo and flags expansion into PR

303 LowemullenSydney and Perth-based 303 Lowe is rebranding as 303 MullenLowe and will change its logo to an octopus wearing boxing gloves, with Australian CEO Nick Cleaver revealing the business is expanding into PR as part of a local restructure that has accompanied the move.

The move comes as part of a global strategy by the group to improve its reach in the US, where the network has traditionally been weakest, with Lowe buying into Boston-based Mullen group last year. 303 will be one of the few agencies to retain its local branding.

“In our rebrand the prominence of 303 is no accident,”  Nick Cleaver, CEO of 303 MullenLowe Australia, told Mumbrella.

“The continued prominence of the 303 name in the local rebrand is reflective of our agency’s local market strength and of our ongoing ownership stake in the business.

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Dick Smith among ex-Australians of the Year celebrating the Fred Hollows Foundation

The Fred Hollows Foundation has launched a new Australia Day campaign bringing together a host of notable former Australians of the Year to celebrate its work, 25 years after Hollows was handed the award himself.

A new campaign, created by Core Sydney, brings together the likes of Ita Buttrose, Adam Goodes, Steve Waugh, Dick Smith and Fiona Wood as talking heads about the work of the charity which helps cure blind children around the world, as well as archive footage.

The Fred Hollows Foundation – Australians of the Year from Core on Vimeo. Read more »

Morning Update: Twitter tests skippable ads; New iPhone leak?; Will Bunnings’ UK launch work?; TV diversity questioned

AdWeek: Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’

Shock Top, A-B InBev’s craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand’s new spokesman, comedian T.J. Miller, who sardonically introduces himself and the beer to consumers. 

While it launched in 2006 and initially experienced vast growth, doubling year over year, according to the brand’s vp Jake Kirsch, Shock Top has struggled to maintain that growth.

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M&C Saatchi apologises for birthday party burlesque performance

m&C burlesque longAd agency M&C Saatchi has issued a public apology over its decision to kick off its 21st anniversary party by having a woman jump out of a cake and perform a burlesque striptease routine.

The statement came nearly 48 hours after the agency held its Club XXI party at The Beresford Hotel in Sydney’s Surry Hills.

As Mumbrella reported on Friday, after speeches from founder Tom Dery and CEO Jaimes Leggett, the night kicked off with the woman stepping out of the cake and peeling off most of her clothes in a burlesque routine.    Read more »

Optus teams up with Uber to deliver umpires for backyard cricket matches on Australia Day

Optus is the latest brand to tap into the latent marketing potential of Uber, and is set to send dozens of umpires out to keep the peace at backyard cricket matches on Australia Day.

The two brands are promoting the push with a video featuring legendary umpire Billy Bowden promoting the official ‘backyard cricket rules’.

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Former radio execs launch new talent agency Connected Management

Jackie O

Jackie O: represented by Connected.

Former senior radio executives Brad March and Dan Bradley have launched a new talent management company titled Connected Management.

The agency will focus primarily on on-air radio talent and includes key Kiis talent Jackie O, of Sydney’s ‘Kyle & Jackie O’ program, and Robin Bailey of Brisbane’s ‘Robin, Terry & Bob’ breakfast program.

Marc, a former CEO of Austereo, said the agency would have a limited number of clients: “While there are larger talent management companies around, we saw an opportunity for a boutique approach focused specifically on radio talent.”
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KFC brings Plucka Duck back to life as ‘the Surfin’ Bird’ in first ever branding campaign

KFC Plucka DuckKFC has launched its first ever brand ad, abandoning its previous focus on sharing chicken with friends and family, and resurrecting Plucka Duck – a popular character from iconic Australian variety show, Hey Hey It’s Saturday.

The work, by Ogilvy, moves the brand away from its traditional product to offer led advertising into a new realm where there is no mention of KFC until the very end.

It also resurrects KFC’s famous ‘Finger Lickin’ Good’ tagline. Read more »

Hewitt’s exit from the Australian Open beats the Big Bash semi-final drawing 949,000 viewers

Lleyton Hewitt’s final appearance in the Australian Open was watched by some 949,000 metro viewers on Seven, as the Australian champion made his final appearance at the Grand Slam tennis tournament.

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Morning Update: Domino’s goes Dough to Door; Facebook to launch live sports feed; Harry Potter author bankrolls press regulator

Dominos SnapChat ad

Creativity Online: Domino’s Puts Hidden Clues in a Snapchat Movie

You can already order Domino’s pizza via Twitter and by texting with emojis. Now, in the U.K., the chain is extending its reach to Snapchat, with a short film running across the platform.

The “Dough to Door” movie, created by Iris Worldwide, will play across Snapchat for 24 hours as a “Snapchat Story.” Viewers are shown a sequence of random letters throughout the film that contribute to a unique discount code that can be used when they place an online order. The story follows the journey of a Domino’s delivery driver who encounters a series of obstacles throughout his trip. Upon setting out to deliver his pizza he is confronted by an alien invasion that takes viewers on an epic adventure, ending with a successful pizza delivery.

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TripleM gives ‘divisive’ former politician Mark Latham podcast and radio show ‘Lathamland’

Radio station Triple M has released a podcast from “divisive” former politician Mark Latham called ‘Lathamland’.


The 18-minute podcast was uploaded today, with the former Labor Party leader in a bombastic mood, taking on some of his pet themes around political correctness and “lefty feminists”.

A trailer for the show asks whether Latham is the “wild nutbag of Australian politics or could he be just what this country needs?”. Read more »

William Hill demands Herald Sun retract front-page statement over in-play betting service

Screen Shot 2016-01-21 at 3.21.21 pmWilliam Hill is demanding Herald Sun retract its story alleging William Hill has found a loophole in gambling laws to allow punters to place in-play bets online.

News Corp’s Herald Sun alleges the Australian Federal Police is examining a complaint about the bookmaker’s in-play betting service which William Hill offers via a mobile phone app that places bets using voiceover IP calls, similar to FaceTime or Skype.

According to the article, the Victorian government is “fuming” over Tennis Australia’s partnership with William Hill that that offers in-play betting on matches, which is illegal online. Read more »

Miranda Devine pulls plug on Sunday night’s Radio 2GB ‘The Miranda Devine Show’

Conservative commentator Miranda Devine ended her Radio 2GB Sunday program, The Miranda Devine Show, as of last week, Mumbrella can reveal.
Miranda DevineDevine, who is also a News Corp Australia columnist, hosted the program, a mix of news, commentary and interviews, between 6:00 and 8:00pm every Sunday night for the past two years.

“Between the newspaper, television and radio commitments it was becoming a seven days a week [commitment] and something had to give,” Devine told Mumbrella. “I loved it, it was a great opportunity. I have learned a new skill, it was pretty challenging but I feel like I nailed it.”  Read more »

Ten digital boss Rebekah Horne departs for role as chief digital officer of the NRL

Horne: departing Ten after three years.

Horne: departing Ten after three years.

Network Ten’s chief digital officer Rebekah Horne is leaving the broadcaster after three years to take a role a chief digital officer at the NRL.

Horne, who has held senior digital roles with Nova and Myspace and who was also the founding CEO at Google-backed venture TopFloor, will be replaced by Liz Baldwin, who takes the role of general manager of digital.

“Rebekah and her team have done a great job over the past three years, launching Tenplay in September 2013 and building it into one of the leading online entertainment services in Australia,” said Paul Anderson CEO of Network Ten.  Read more »

Australia’s tight cricket win draws over 1m on Nine as Kyrgios match gets 690,000 on Seven

India’s ability to grab defeat from the jaws of victory in its one day cricket match with Australia was watched by 1.04m people last night, helping Nine claim victory in the OzTam metro overnight ratings last night.

The result came on yet another night when sport dominated, with Nick Kyrgios’s straight sets demolition of Pablo Cuervas drawing a metro audience of 690,000.

Nine drew 1.04m people for India’s innings, while the first innings had 631,000 viewers. Nine then had 332,000 watching its highlights of the 2016 Santos Tour Down Under cycling event which screened after the Cricket.  Read more »

Nine and Ten play catch up with Seven as they ramp up live TV streaming offerings

9NowNine Entertainment is preparing to turn on its new live streaming and catch-up service 9Now in the next 10 days, Mumbrella understands.

The move comes as Network Ten prepares to expand its live streaming offering with a block of weekday programming from 4:30pm to 7:30pm on Tenplay from today onwards, while I’m a Celebrity Get Me Out of Here will also to be streamed when it launches on February 1.

Nine declined to comment on the 9Now move, however it is understood the replacement of 9Jumpin will launch before the start of the TV ratings years on February 7.

Both are playing catch up with the Seven Network, which has been aggressively promoting the number of live streams on its 7Tennis app this week, ahead of the “imminent” launch of the Oztam Digital Ratings project.

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Local publisher partnerships won’t work without global scale, claims Pangaea boss


McKinnon: Set to take on APEX in mobile space

Publishers looking to band together to form their own programmatic offering need big numbers and global reach to differentiate themselves, the general manager of The Pangaea Alliance has suggested.

The Pangaea Alliance, is made up of a consortium of international publishers including The Guardian, CNN International, the Financial Times, Thomson Reuters and The Economist who banded together to form their own programmatic offering in March last year.

Pangaea’s Fiona McKinnon took aim at local publisher alliance APEX – which is a mobile-only programmatic venture between Fairfax Media and Nine Entertainment Co’s Mi9.

In Sydney for a short visit, the London-based McKinnon told Mumbrella: “Something that is unique in our alliance, we really do have that global footprint. APEX with Fairfax and Mi9 are very much Australian focused, whereas our brands have that recognition in Hong Kong to North America and everywhere in between. Read more »

News Corp ‘in talks to sell Sunday Times’ to Seven West Media

sunday times perthNews Corp is reported to be in talks to sell The Sunday Times to Seven West Media in a deal that would put the newspaper in the same stable as WA’s only metro daily The West Australian.

Although unconfirmed, the report appears in The Australian, which is published by News Corp. According to the article: “Although there is no guarantee of a deal being reached, talks have been going on for more than a year and have sparked up again in recent weeks.”    Read more »

Morning Update: Cate Blanchett does Rhett Butler; All Blacks shun Coke for Pepsi; Twitter’s Jack Dorsey goes from billionaire to millionaire

Creativity: Kristen Wiig and Cate Blanchett Play a Mean Rhett Butler for W Magazine

W Magazine and sister Conde Nast publication Vogue have been skillfully extending the content of their print versions through brilliant online videos featuring the subjects of their stories — and we’re having a ball over it. For example, Vogue just asked Derek Zoolander 73 questions as part of its cover story featuring Ben Stiller and Penelope Cruz.

To complement W’s “Best Performances” portfolio in its February issue, Editor-at-Large Lynn Hirschberg asked 29 of the actors featured within, including Kristen Wiig, Bryan Cranston, Cate Blanchett, Brie Larson, Samuel L. Jackson, Bradley Cooper, Jake Gyllenhall and Amy Schumer, to recite the best lines from familiar films.

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