ANZ has confirmed Carolyn Bendall has been appointed to the role of permanent general manager of marketing, while her predecessor Karen Donaldson is to take up the head of marketing role at Coles’ financial services division.
Bendall’s promotion was confirmed earlier this week. She replaces Karen Donaldson who left late last year after three years as the ANZ’s chief marketer. In her new role Donaldson takes the title of Coles’ general manager of loyalty and financial services marketing. It is unclear whether this is a new position at the supermarket giant.
A spokesman for ANZ told Mumbrella: “Carolyn Bendall was appointed on February 17 as head of marketing, Australia, effective immediately. Read more »
Uncle Tobys is cashing in on the paddle boarding craze in its latest commercial promoting the brand’s Plus Calcium cereal.
The commercial, from McCann, features an athletic woman moving about her life, she paddleboards, cycles and plays tennis, with it ending with the tagline “Bowl by bowl, day by day it’s a little plus to help you be a better you”.
Head of marketing for Cereal Partners Worldwide (CPW) Kara Glamore said in a statement: “The H1 campaign is just the start of an exciting journey to reconnect consumers with the Plus brand. Read more »
Half year financial results for the network show the revenues dropped by seven per cent to $29.4m in the six months to December last year when compared with the corresponding period of 2012.
After the results were released yesterday shares in the company fell 13.6 per cent on the Australian Securities Exchange, dropping from $1.36 to $1.18.
Russell Tate, executive chairman of the Macquarie Radio Network (MRN) said the network was not able to successfully run the regional stations it had bought from the Smart Radio Network in 2011 for $6m. Read more »
CumminsRoss has revealed its newest campaign for Woodstock Bourbon as it looks to position the brand for a broader market, which is set to launch next month during the 2014 Formula 1 Australian Grand Prix broadcast on Channel Ten.
The ‘How We Roll’ campaign features the people of Woodstock in Kentucky rolling around the town on barrels as they go about their daily business, with one barrel rider pulled over by police.
CumminsRoss CEO Sean Cummins said in a statement: “I am so proud of this work. It’s lovely storytelling, and sets up a strong enduring brand platform for Woodstock”.
While The Block won the night with 1.1m viewers, and a further 858,000 for The Block Unlocked which followed from 8:30pm, the delayed showing of Sherlock in all capital cities but Perth, where it has already aired, could pull just 303,000 viewers in the 9:10pm timeslot.
However, the British detective drama was the second most time-shifted show of last week gaining an extra 119,000 viewers across the week, a 34.9 per cent increase in viewership. The Block was the most shifted show with 140,000 extra views.
The Biggest Loser again saw its numbers shrink for Ten, getting 355,000 between 7:30pm and 8:30pm after getting 394,000 on the same night last week. The show was also only time shifted by 45,000 people, the consolidated ratings show. Read more »
Morning Update: Samsung mocks Apple again; Old Navy recruits comic for new ad; No backlash for Olympic sponsors
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Samsung is keeping up with its favorite advertising pasttime: beating up on Apple.
A new spot from 72andSunny takes aim at the iPad air, poking fun at the grandiose Apple commercial, voiced by Bryan Cranston, that played hide the skinny tablet behind a pencil. In Samsung’s cheekier version, the pencil isn’t starting poems or finishing symphonies. It’s cheating at golf, and getting stuck in ceilings. And hiding behind the iPad air is an “even thinner” Galaxy tablet, with all kinds of extra whiz-bang features.”
Carolyn Gibson, executive vice president of international ad sales for BBC Worldwide, told Mumbrella the brand is going to broach the delicate art of native advertising, or “partnered content” as it is called at the BBC, in Australia having rolled it out across other international markets six months ago.
Alistair McEwan, vice president of BBC Advertising in Australia and New Zealand, has been in discussions with “a multitude” of different brands in Australia, and is looking to partner with brands cutting across the technology, entertainment and financial services sector. But it is undersood no deals have been closed as yet.
Gibson told Mumbrella: “It could be a sensitive subject for an independent news organisation, in terms of how we enter this space in an appropriate way that will be comfortable for our audiences and I think we’re navigating that quite well.”
The BBC News website is one of the most widely-read in the world, and was tenth-most popular news site in Australia according to Nilesen Online data with 1.224m unique users last month.
Welcome to Mumbrella’s live blog, your rolling diary of everything you need to know in the marketing and media worlds (and some stuff that makes us chuckle). Refresh the page regularly for the latest updates.
Highlights: Mumbrella Hangout this afternoon with Julian Morrow and Kate Browne from The Checkout | Police turned up one ‘unconsummated’ Schapelle Corby agreement during raids on Seven | Fairfax boosts profits despite revenue falls |LinkedIn opens up publishing platform to anyone in content push | TV ratings: Ten falls below ten per cent share for main channel | Dr Mumbo: Calvin’s got a hashtag
5:59pm – If you didn’t get enough of Robbie Williams on Today this morning (see 8:10am) then fear not, there’s a hard hitting interview on ABC’s 7:30 tonight, where he talks about, amongst other things, UFOs. Who does he say “I’m daddy bear and I want to protect her with a ferocity. I have a ferocity that is beyond me.”
5.25pm – If you haven’t opened up Sydney’s Daily Tele today, there’s evidence of that rarest of things – an Australian film with a decent marketing budget. There’s a DPS ad for Wolf Creek 2 on page two and three.
4:40pm – There’s a new tender opening up for the Barangaroo Project in Sydney. They are after creative, design, strategy and public relations are all up for grabs for specialists, sole practitioners as well as larger agencies. Get more info here. Read more »
Mumbrella hosted a live video hangout today with Julian Morrow and Kate Browne ahead of the return of consumer investigation show The Checkout.
View the replay:
Last season brands including Swisse, AIG, Coles, Jetstar, Apple and even ads in trade magazines came under the spotlight on the ABC1 show which has been recommissioned for an extended second season of 20 episodes. Read more »
Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has invited expressions of interest from agencies for services including brand strategy, public relations and creative activation ahead of the official tender for the accounts expected to go ahead in mid-April.
Barangaroo marketing and communications director Bilyana Smith told Mumbrella the expressions of interest aims to discover what capabilities are available and interest in the project before moving ahead with the tender process.
“This is now about their credentials and their interest in the project and understanding what they do and what their capabilities and experiences are and then from there on that will go into a tender, this is what we’re disclosing what we really want for contract and go forward,” she said.
“It’s actually seeing where people are up to, what they’re doing and what they can offer and then making a decision how we’re going to structure this team again.”
Channel Ten has moved its reality dance competition So You Think You Can Dance Australia to a later timeslot on Sunday nights following disappointing ratings for the show.
Media analyst Steve Allen of Fusion Strategy said it has been “very disappointing” for Ten, describing the ratings as “awful” following the disastrous ratings for its last reality dance show Everybody Dance Now.
“Everybody Dance Now was in our judgment a disaster at that time, so the result today, just as awful,” Allen said.
The opening of the Melbourne office comes nine months after the UK masthead officially launched its Australian presence.
“We launched in May last year and had an extremely warm reception,” Ian McClelland, the managing director of Guardian Australia, told Mumbrella. “Our traffic has grown, the amount of page views per visitor has grown and we feel we have been welcomed with open arms.” Read more »
A marketing mentoring service – offering marketers workshops from industry consultants for up to $62,000 has been launched in Sydney.
The brainchild of former JWT group account director Adrianne Nixon, Legends & Leaders says its marketing experts include the likes of former Nestle marketer Ian Alwill, DM expert Malcolm Auld, occasional Gruen guest Jane Caro, pitch doctor Colin Wilson-Brown, ex Ogilvy boss Mike Beckerleg and former Ogilvy chairman Tom Moult.
The new consultancy, which bills itself as an Australian first, says it has 90 industry experts on its books.
According to the Legends & Leaders business presentation, the new consultancy will offer mentoring modules hosted by the senior industry figures across areas such as: creative, account management, media, finance, digital, strategy, public relations and brand immersion.
Half day, full day or two day packages are priced at $22,500, $30,000 or $50,000 respectively. There is also a “bespoke” option priced at $25,500 for a half day of mentoring, $36,000 for a full day or $62,000 for two days. Read more »
Home builder Stellar Homes has launched a new commercial in the Adelaide market to promote their custom built homes.
The commercial, created by Adelaide-based Them Advertising, features a woman performing a series of stunts, such as cartwheels and somersaults, through her Stellar home and ends with the tag line “expect the unexpected”.
Jim Beam has unveiled its first global campaign featuring Mila Kunis, with the Hollywood actress and Family Guy star set to appear in three ads which will reach more than 100 markets around the world.
The first ad, ‘Questions’, features Kunis walking the viewer through historical moments with references to Prohibition and the Civil War and introduces the tagline ‘Jim Beam, make history’.
The ‘Make History’ campaign, which was filmed in the US and New Zealand, has been created by a consortium of agencies called Future Works, comprising StrawberryFrog in New York, The Works in Sydney and Jung von Matt in Hamburg, Germany.
The Works creative partner Paul Swann said in a statement: “The campaign is a nod to Jim Beam’s heritage and how the bourbon is lovingly crafted as well as challenging consumers to make their own history whether that be special moments with friends and family or individual achievements.
My Kitchen Rules won 1.88m viewers for Seven last night, 800,000 more metro viewers than Nine had for The Block, and nearly six times the audience of Ten’s The Biggest Loser, as Ten’s audience share fell to 8.4 per cent, just 2.1 per cent ahead of its digital channel One.
MKR featured Josh and Danielle in the kitchen last night, as they experimented with molecular gastronomy, while on The Block: Fans vs Faves, 1.045m watched as contestants were challenged to create a table for their apartments with the chance of winning $5,000.
Meanwhile The Biggest Loser’s audience gained just 6,000 viewers on last night’s ratings, averaging 329,000 for the network against the rival formats in the 7.30pm timeslot, preliminary overnight metro ratings from OzTam show. Read more »
In this Mumbrella360 video recap, Darren Woolley, managing director P3 and Denise Shrivell, managing director of MediaScope are joined by a panel including Lynda Pallone, marketing services and integration manager for Blackmores, Rob Dingwall, media and marketing operations, Kellogg’s, Toby Hack, MD, PhD Australia, Chris Mort, CEO TMS Australia, Tony Kendall, director of sales, Bauer Media Group, Zac Zavos, co-founder and managing director, Conversant Media.
The panel talks about the current state of the media industry.
Shrivell and Woolley reveal the 12 issues the media industry is currently dealing with and discuss with the panel how the evolving industry is affecting these key industry issues.
Fairfax has reported improved profits for the first six months of the financial year making $86.4m, and its first rise in earnings before interest, tax, depreciation and amortisation (EBITDA) since 2010.
The company has also sold FRG Asia, InvestSmart and Stayz over the period making $221m on the transactions, which equated to a profit of $178m when put with ordinary earnings. However, revenue for the first six months was down 1.2 per cent at $1.083bn.
Whilst the publishing unit reported a revenue decline of 7.1 per cent the EBITDA increased to $81.5m, up 52 per cent on the corresponding period last year, while property website Domain grew online revenue 33 per cent , while the Fairfax of the Future program is reported as delivering $260m of annualised savings so far.
However, radio revenues dropped 0.8 per cent in a market that grew 2.8 per cent last year, as flagship station 2UE struggled for ratings in Sydney.
CEO Greg Hywood said in statement this morning: “We have shown a determination to transform the business through cost reductions and driving new revenue streams. It is these strategies that underpin a half-year result that’s starkly at odds with the conventional wisdom that traditional media faces a bleak future simply because reductions in print advertising cannot be immediately offset by increases in digital revenue.