Sensis launches first brand campaign amid ‘very limited’ awareness of digital services

Directories and marketing business Sensis has launched its first brand campaign after research found there was “very limited awareness” of the digital product it offers to small business.

A four month campaign kicks off this week, initially in Melbourne, featuring TV, radio, digital and out of home. Sensis’s recently-created in-house agency Found did the media buy with Ogilvy Melbourne behind the creative.

The marketing push comes several months after Sensis relaunched its brand in a move to reflect the shift away from print directors to digital marketing. Read more »

Entries open for BEfest Awards with new categories for content strategy and film craft

BEfest awards 2015Entries are now open for Mumbrella’s fourth annual BEfest Awards – the only awards program dedicated to celebrating the best branded entertainment work across Australia and New Zealand.

This year’s awards sees the addition of the new category Best Content Strategy, aimed at recognising the strategic thinking behind the creation of entertaining and effective branded content and entertainment.

Best Use of Film Craft is another new category that’s been introduced and will see jurors consider the elements of film craft such as direction, cinematography, editing, scriptwriting, visual effects and casting. Read more »

Tourism Tasmania puts locals at forefront in latest Go Behind the Scenery campaign

Tourism Tasmania will use the stories’ of local people as the central pillar of a new marketing push which kicks off this week.

The state’s latest extension of its Go Behind the Scenery campaign, created by JimJam, features a series of 90 second films where locals tell stories of Tasmania.

Variations of the films will be pushed out through owned, earned and paid channels with tourism officials also turning to influencers to “amplify the campaign”. The agency described it as its biggest digital campaign.

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The Urban List expands to Perth and Auckland

Lifestyle website The Urban List is expanding its network by launching dedicated sites in Perth and Auckland, Mumbrella can reveal.

The Urban List

Launched in 2011, the site offers readers content covering restaurants, cafes, bars, shopping, health and beauty, with founder Susannah George telling Mumbrella the launch is a “natural progression” for the brand.

“I pretty much get an email every day begging us to go to a new city, today’s enquiry was Shanghai which is a little bit of a stretch,” she quipped.

“We’ve spent three and a half years building what we believe is one of Australia’s strongest lifestyle platforms and we’ve also built an audience with a passion for quality content. We love connecting those readers with  the brands and businesses we love so going to Perth and Auckland is a natural progression. Read more »

Seven launches anti media reform ads aimed at regional rivals as SCA hires ex-News lobbyist

Kerry Stokes’ Seven West Media has launched its own regional ad campaign aimed at undermining a push by regional television networks Prime, WIN and Southern Cross Austereo (SCA) to force media reform back on the political agenda.

The new ad, which is running in regional Queensland from this week, accuses the rival TV networks of “bullying”, criticises them for threatening regional newsroom closures and of using viewers as “pawns”, before urging viewers to contact their local MP and “tell them to leave TV laws alone.”

Media mogul Stokes has long been a key roadblock to forcing changes that many of the smaller regional media players want such as removing the two out three rule or abolishing the reach rule which might facilitate a round of mergers between the regional networks and their bigger metro sister stations. Read more »

Thrive Melbourne GM Louise Parris takes on new role of national business development



Independent PR agency Thrive PR + Communications has appointed founder and Melbourne general manager Louise Parris to the newly created role of national business development director in a bid to strengthen the agency’s business growth following the agency winning the PR account for Ubisoft.

The appointment sees Parris hand over the GM reins of the Melbourne office to strategy director Kelly Stambanis. Read more »

Bledisloe and Netball World Cup deciders perform well while Dancing With The Stars lifts

Dancing with the StarsSeven’s Dancing With The Stars lifted its audience pulling 736,000 viewers last night, an improvement on last week when the celebrity dancing show recorded its worst ever audience with 673,000.

The result came on a night when Nine’s The Voice once again dominated pulling 1.381m, down again on the 1.404m viewers it got last week, but helped lift Nine’s main channel share to 26.5 per cent.

Sunday night also saw a close result in the news race with Nine beating Seven in the 6pm bulletin by only 29,000 viewers, across the metro markets, with Nine having an audience of 1.324m and Seven having 1.295m for their recently revised hour long Sunday news formats.

Read more » appoints former Camp Quality comms manager as director of communications



Online petition platform has appointed Gary Nunn as director of communications, bringing the platform’s total Australian head count to eight.

Nunn joins the organisation after three and a half years as the PR and communications manager for cancer charity Camp Quality. Previously in the UK, Nunn was communications manager at Comic Relief and communications officer at gay equality campaigning group Stonewall and press officer at children’s charity Barnardo’s. Read more »

Gruen returning next month after two year hiatus seeking ‘bizarre’ regional ads

Gruen Planet walkingABC’s panel series about marketing and advertising Gruen is set to return on September 9 after a two year hiatus.

Wil Anderson will resume the role as host and has also resumes the role of executive producer of the show which he took on after co-creator John Casimir’s move to the ABC from CJZ as head of entertainment.

The show will simply be called Gruen for the forthcoming season with team captains Russel Howcroft and Todd Sampson set to return with a promise of some returning and new guest panelists. Read more »

Morning Update: Jeremy Clarkson pricey but ‘worth it’, Target trolls, Ted Baker gets whimsical, Jeep on hunt for lead agency

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Ad Week: Target loved the guy who trolled its haters judging by this genius facebook post

How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target’s gender-neutral product labeling?

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Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day

helloworld instagram meetTravel retailer Helloworld is claiming a ‘world first’ social media execution with an Instagram relay across 60 countries and 75 influencers for World Tourism Day on September 27.

The #helloworldrelay campaign begins at sunrise in Samoa with influencers posting from 75 locations until sunset, finishing in the Cook Islands 36 hours later. Read more »

Mondelez defends Olympics sponsorship amid refusal to confirm a sales increase is end goal

Screen Shot 2015-08-13 at 5.33.11 PMCadbury and the Australian Olympic Committee have defended their newly-inked sponsorship deal with the confectionary maker insisting it will not use the partnership to overtly promote its products but to share the “joy” of Australian sporting success.

The comments came as Cadbury parent Mondelez International announced it will become the “official chocolate, candy, biscuits and spreads partner of the Australian Olympic team”.

Along with Cadbury, other Mondelez brands sponsoring the athletes are The Natural Confectionary Company, Oreo, Ritz, Vegemite and Kraft Peanut Butter.

With cases of obesity in Australia said to be climbing faster than many other nations, it has again raised questions over the suitability of a chocolate brand being involved in such a high profile sporting event.

Lauren Fildes, Mondelez International head of strategic partnerships and events, denied it was inappropriate arguing the sponsorship was geared towards promoting the “essence of Cadbury, and that is joy”.

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Nunn Media buys search company Innovate Online in a move to beef up digital offering

Screen Shot 2015-08-14 at 11.53.57 amIndependent media agency Nunn Media has bought a majority stake in search and pay per click player Innovate Online, Mumbrella can reveal.

The move sees the agency expand its digital capacity taking over a business it has partnered with over a number of years.

“This completes the puzzle from a holistic offering,” Matt Nunn, managing director of Nunn Media told Mumbrella.  “We have worked with them for around three years and hand on heart they are the best search company in the country. Read more »

Guardian photographer stripped of award after organisers sent wrong name to engravers

Screen Shot 2015-08-14 at 11.44.03 amThe charity behind NSW journalism’s biggest awards will launch a major review of its processes after telling The Guardian to return an award it was incorrectly given because the wrong name was sent to the engravers.

Last Friday night’s Kennedy Awards show was plagued with a series of technical glitches including the wrong winner videos being played in both the turf and racing writer category and incorrect winners being tweeted from the official account.

This week the Kennedy Foundation, named in honour of legendary crime reporter Les Kennedy, was forced to ask Guardian photographer Mike Bowers to return his award for outstanding photographic essay, which should have been given to Fairfax’s Nic Walker. Read more »

Bauer Media sells motorcycle titles to Citrus Media and Motoring Media Network

AMCNBauer Media has sold three of its motorcycle titles to boutique publisher Citrus Media.

Australian Motorcycle News, Australasian Dirt Bike and Motorcycle Trader have all been sold to Citrus, which has picked the titles up as part of a joint-venture with motoring content and communications agency Motoring Media Network.

MWN is run by former Bauer Media executives Matthew O’Malley, along with Jesse Taylor. It publishes performance car magazine Evo.  Read more »

Press Council targets Chinese newspapers as it looks to broaden its membership base


The Australian Press Council is targeting Chinese community newspapers as part of an initiative to better reflect Australian diversity by broadening the council’s membership.

The chair of the Australian Press Council David Weisbrot pledged to broaden the council’s membership in a speech at the Melbourne Press Club earlier this month.

Weisbrot today told a media conference that the council cannot remain content with only representing mainstream publications and online news sites.

“There is still a glaring — and I would say inexcusable — gap in the council’s membership: the thriving multicultural press that reflects the reality and vibrancy of Australia’s multicultural society,” he said. Read more »

Lion marketing head Matt Tapper takes new role leading global expansion for the company

Matt Tapper

Matt Tapper

Lion’s national marketing director Matt Tapper has landed the newly created role of managing director for global markets for Lion beer, cider and wine.

The move leaves a vacancy at the top of the marketing team with today’s announcement saying an announcement “regarding the marketing structure in Australia will be made in due course”.

Well-respected in the marketing industry Tapper has been with Lion in various roles since 1997, starting as innovation and marketing manager at, as it was then, Lion Nathan, and landing the top marketing role in 2010. Read more »

Jessica Mauboy to ‘spearhead’ new Target campaign around higher quality at lower prices

Target has sought to shore up its budget-yet-quality marketing message as the Wesfarmers-owned retailer launched its spring range with a TV, out of home and digital push.

The multi-million dollar campaign rolled out this week with a renewed focus on driving “real” Australians of “all shapes and sizes, ethnicity and life stages” to its stores and online.

Target head of brand communications Jennifer Goonniah said the campaign was a “re-articulation” of its key message of providing “high quality at lower prices”. Read more »

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