Oak creates ‘The Most Decisive Game Ever’ to launch new Strong Iced Coffee flavour

Oak has created a game to celebrate the launch of its latest flavour Strong Iced Coffee.

The game, created by The Monkeys, aims to find the least hungrythirsty person in Australia and contains 10 levels specifically designed to weed out the hungrythirsty.OAK Games Cover

Oak claims the game can only be played once a day –  at the time of day when most people are feeling sluggish: 3PM. Once a player has lost, he or she must share the game across social media in order to get another turn at the game. It also prompts losers to go out and buy an Oak.

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Morning Update: Will Daily Mail buy Yahoo?; Apple’s NBA laughs; Facebook to offer branded content; publisher’s guide to lay-offs

yahoo screen shot

BBC News: Yahoo: Why would Daily Mail or anyone else buy net firm?

Recently, there have been more stories about Yahoo shutting bits of its business than celebrating successes. The firm’s own internet services are now valued to be worth a fraction of its stake in the e-commerce giant Alibaba.

So, after the US tax authorities effectively blocked Yahoo’s sales of shares in the Chinese business, chief executive Marissa Mayer opted for plan B: sell off Yahoo’s core business. Since February, dozens of US-based companies have been linked to a potential bid.

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The Huntsman: Winter’s War knocks Batman v Superman from top of weekend box office

Chris Hemsworth’s The Huntsman: Winter’s War has topped the weekend box office, raking in $2.727m across 417 screens in its opening weekend.

Disney’s Zootopia held on to its second place position after making $2.646m across 384 screens over the weekend. Since its opening, the movie has pulled in $19.318m. Read more »

IPG Mediabrands pulls its media billings from key industry metric Standard Media Index (SMI)

Screen Shot 2016-04-11 at 3.16.20 pmAustralia’s fourth largest media agency group IPG Mediabrands has pulled out of key industry metric Standard Media Index (SMI).

The withdrawal of IPG Mediabrands is a blow for SMI as a metric, with the index confirming it would pull all Mediabrands data, including historical figures, from the index immediately after commercial negotiations, globally, between the two sides failed to find agreement.

“We have really enjoyed working with them and are disappointed we couldn’t come to new terms, globally,” said Jane Schulze managing director of SMI in Australia/New Zealand.  Read more »

The Newspaper Works urges consumers to rely on local newspapers in Think Local campaign

‘Think Local,’ a new advertising campaign by The Newspaper Works has been released with the aim to promote the strength of regional news media as trusted and engaging sources of local news.

The campaign was developed based on findings by Research Now’s ‘Think Local-Regional News Report,’ which revealed that 77% of respondents found regional newspapers the most valuable source of local community, business and service information.

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The Australian Business Review and Business Spectator to fold into a single online ‘home’

Business SpectatorJust weeks after it sold off the Eureka Report, News Corp Australia is set to fold its Business Spectator brand into The Australian’s business website The Australian Business Review.

The publisher denied that the move would see the Business Spectator axed, noting it would instead be a sub-brand of The Australian Business Review.

In an announcement The Australian’s business editor, Eric Johnston, told readers: “From tomorrow, The Australian Business Review’s digital platforms will house Business Spectator’s breaking news and commentary. All the leading business news and market commentary will be even easier to access, in one place.” Read more »

Simply Energy uses animated characters to explain efficent energy use in new campaign

Simply Energy has released its first brand campaign, targeted at Victorian and South Australian residents, featuring three characters born from the company’s logo. Simply-energy-logo

Developed by independent creative agency Mr Mumbles and strategic consultancy Mext, the campaign ‘Energy that works with you,’ attempts to convey the emotions customers experience when they feel in control of their energy usage and therefore expenditure.

The ad features yellow, green and blue animated characters interacting playfully with a family while helping them effectively use electricity via installing solar panels and then showing the benefits this provides the family as they go about their day. Read more »

Mumbrella reveals largest and most gender balanced jury yet for 2016 Mumbrella Awards; entries close Wednesday, April 13

Mumbrella can today reveal its largest and most gender-balanced jury ever for the Mumbrella Awards, with 82 top professionals from the worlds of marketing, media and communications set to run the ruler over this year’s entrants.

mumbrella awards 2016 logo

The final deadline for entries to this year’s awards is this Wednesday, April 13, with awards recognising the best agencies, marketing teams, production houses, work and smartest and boldest ideas in the industry. New categories this year include Best User Experience, Industry Leader of the Year, Best Use of Real-Time Marketing and Full-Service Agency of the Year.

This year’s jury is the largest ever assembled and consists mainly of marketers from some of the country’s biggest brands. It is also thought to be the first gender-balanced industry awards jury ever assembled in Australia with 41 men and 41 women.

As with previous years, the majority of jurors are from a marketing background.

Mumbrella has included criteria around diversity into the Agency of the Year and Mumbrella Award for Culture categories this year.  Read more »

Vijay Solanki chief digital officer of Southern Cross Austereo departs

Vijay SolanskiVijay Solanki chief digital office of Southern Cross Austereo (SCA) is to depart after a year in the role.

CEO of SCA Grant Blackley announced the departure on Friday in a memo, saying: “Over the past 12 months, SCA has made significant progress with the latest digital results indicating SCA’s digital audience is twice the size of any radio competitor.

“Vijay Solanki, chief digital officer has led this digital transformation including the creation of new product and data teams plus the initiatives outlined above. He will leave his role given we have achieved this stage of digital transformation.” Read more »

SBS and Scott McIntyre announce confidential settlement over ANZAC Day tweet sacking

Multicultural broadcaster SBS has reached a confidential settlement with its former sports reporter Scott McIntyre after he launched legal action against the broadcaster claiming it did “not follow due process” when it fired him.

The case was due back in court today with the sports reporter contesting the sacking, claiming SBS over-stepped its powers by axing the journalist “without a proper investigation” and that he was entitled to air his political opinion without risk of losing his job.

McIntyre was fired after he sent a series of Anzac Day tweets which management described as “inappropriate and disrespectful” towards ANZAC troops, with SBS managing director, Michael Ebeid, saying McIntyre had compromised the “integrity of the network and audience trust”.

Today McIntyre’s lawyer, Josh Bornstein, fired back tweeting: “I dedicate the settlement of Scott McIntyre’s court case to the vigilantes & hypocrites who got him sacked”Screen Shot 2016-04-11 at 9.19.01 am Read more »

Nine’s You’re Back In The Room sheds more than 250,000 metro viewers on second outing

Back in the roomDaryl Somers’ new hypnotism game show You’re Back In The Room has shed 260,000 viewers on its second outing, posting a metro audience of 890,000, after pulling in 1.15m metro viewers on debut last week.

Airing at 7:00pm on Nine, You’re Back In The Room went head-to-head with Seven’s My Kitchen Rules, which grabbed 1.315m metro viewers.

MKR was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54). Read more »

Nine news boss flies to Beirut as 60 Minutes’ crew prepares to face Lebanese judge

Brown: detained in Lebanon

Brown: detained in Lebanon

Nine’s news and current affairs boss, Darren Wick, has flown to Beirut as a 60 Minutes’ crew prepares to face a judge over allegations it paid a child recovery agency to attempt to retrieve the children of Brisbane mother Sally Faulkner.

In recent days, the Nine Network has played down allegations it paid $120,000 to the agency, whose operators have been detained along with 60 Minutes’ Tara Brown, a camera man, a sound man and a producer, who were filming an operation in an international custody case in the Lebanese capital. Sally Faulkner, the mother of the children, was also detained.

“They are journalists covering a story. That is all,” said a Nine spokeswoman. “We are working with the Department of Foreign Affairs, they have local legal representation and we are doing everything possible to ensure their release and that we get them home as soon as possible.”  Read more »

Morning Update: Nike tells China to hate Kobe; Heimat Berlin gets naked; Ogilvy republishes Mein Kampf; Slack ups agency productivity

Creativity Online: Kobe Bryant Gives a Dark, Parting Message to His Masses of Chinese Fans

Kobe Bryant is huge in China. Whenever he visits, massive crowds materialise. Artistic tributes to him ranged from a sculpture outside the Guangzhou Academy of Fine Arts to a massive portrait made of snow. Grown men have been known to burst into tears, moved by the sight of him.

On retiring, the Lakers star wanted to leave a parting message for fans in China, where he has partnered with Nike for years to coach and inspire young players and fans. (Nike and AKQA’s ‘House of Mamba” interactive LED basketball court, for training players in China, bears his nickname.)

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Bauer Xcel eyes off international brands for local roll-out as it prepares for relaunch of Dolly

Bauer Media has indicated it plans to roll out its UK digital platform The Debrief locally despite Mamamia launching a similarly-named digital product Daily Debrief last year, after a legal attempt by the German-owned publisher was thrown out of court. The Debrief

The launch is part of the Bauer Media’s digital plans to leverage international brands locally as the company begins to flex its digital muscles one year after it placed its digital operations in a separate division locally.

Speaking with Mumbrella, Carl Hammerschmidt, managing director of Bauer Xcel, said: “Bauer Xcel was launched last year globally by the Bauer business but at the same time we launched the women’s network, To Love, in April out of the Mi9 partnership on to our own platforms and our own technologies. They were simultaneous launches effectively.” Read more »

CGU Insurance celebrates seeing it through for Tropfest in latest brand campaign

CGU is celebrating its sponsorship of short film festival Tropfest with a new campaign highlighting why the brand chose to throw a financial lifeline to the struggling event.

The campaign, created by Cummins & Partners, features Tropfest founder, John Polson, sharing his perspective on what the return of Tropfest meant to him and the businesses involved.

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Mumbrella360 video: Digital Marketing on Steroids

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Nielsen mobile ratings viewing timesIn this presentation Peter Meliniotis, head of technology, APD Interact, and Barney Dunne, senior director, marketing optimisation solutions at APJ Hewlett Packard explain why data and marketing must live in the same silo, and why optimising for mobile is essential as user experience trumps brand loyalty. Read more »

Ten names actor Jonathan LaPaglia as the host of its new reality show Australian Survivor

LaPalgia to host Australian Survivor.

LaPaglia to host Australian Survivor

Network Ten has named actor Jonathan LaPaglia as the host of one of its biggest TV franchises Australian Survivor ahead of its launch later this year.

As an actor LaPaglia is best known to Australian audiences for his roles in The Slap and Love Child.

LaPaglia said: “I am honoured to be hosting the Australian version of Survivor, the show that pioneered the mainstream reality television genre almost 20 years ago. Read more »

Deanne Weir joins Foxtel as executive director of channel aggregation and wholesale

Deanne Weir 2

Weir returning to Foxtel.

Experienced media executive Deanne Weir is to join Foxtel as its executive director channel aggregation and wholesale.

Weir’s appointment sees her return to the pay-TV operators four years after she departed its pay-TV operator in the wake of a merger between Foxtel and Austar.

Weir was until recently the deputy chair of Screen Australia and has held a number of senior media roles over the years. It is also believed she was considered for managing director of the ABC during its current recruitment process. Read more »

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