Pizza chain Eagle Boys is hoping for a morale-boosting lift in sales as it prepares to piggy back its marketing off the impending release of Australian movie Fat Pizza v Housos.
The partnership with the film will see Eagle Boys roll out a number of marketing initiatives and join the cast on a promotional tour of the country.
The campaign comes at a time of unrest among franchisees amid reports that many are locked in disputes with head office. Some have claimed the company has halted radio, TV and letter box advertising – still regarded as a key promotional driver – which has left them struggling for sales.
National marketing manager Clare O’Brien, who joined the pizza firm six months ago, declined to comment on reports of disillusioned store owners and legal battles, but insisted the number of franchisees has stabilised at 170 and that a 12-month marketing plan was now in motion.
The chief executive of ZenithOptimedia has publicly congratulated rival media agency MEC on wrestling Nestlé from its grasp in an attempt to end the “vicious cycle” of bitterness which he said usually accompanies such business losses.
Ian Perrin has sent an open letter to his counterpart, Peter Vogel, admitting the “best team won” and acknowledging how Nestlé ran an “open and ethical process”.
Too often after losing accounts, media agencies behave ungraciously and raise question marks over the ethical behaviour of the winning agency, Perrin said. In some cases, he claimed “people punch each other” – although he didn’t elaborate. Read more »
Naked Communications has been named as one of four winners in the Cannes Chimera Award for the second year running after its Act Button idea won the third prize last year.
The competition is run by the Bill and Melinda Gates Foundation in conjunction with the Cannes Lions Festival, with this year’s brief to find a concept that could change the world, focusing on Millennials and embracing technology and interconnectivity, with more than 800 entries put forward by agencies in 66 different countries.
Naked’s ‘Watch for Good’ idea would see a button added to pre-roll videos which viewers could select as opposed to the ‘skip’ option, with the advertiser receiving the same pay-per-view cost but the publisher donating a defined portion of it to the Watch for Good fund which then invests in various altruistic projects.
The Pharmacy Guild of Australia has launched a campaign aimed at changing the way consumers perceive their local pharmacies by highlighting the wide range of services the stores provide.
The animated campaign, created by Sydney agency Jack Watts Currie with UK animation company Blink Ink, aims to illustrate the number of services a pharmacy provides by telling a story of a pharmacist couple who teach the residents of their town that there’s more to the shop than they realise.
Pharmacy Guild marketing manager Tim McLaren said: “Many Australians simply aren’t aware of the services on offer in their community pharmacies. This campaign encourages all Australians to discover more and ask their pharmacist about what services they offer.”
The move will enable users to listen to audio directly in their timeline on both iOS and Android devices.
To mark the launch, the National Film and Sound Archive (NFSA), will be tweeting iconic Australian recordings, including the oldest known sound recording in Australia “The Hen Convention” from 1896.
The NFSA will share recordings throughout the day, including Jack Mumsdaine’s ode to racing ledged Phar Lap from 1932 and an interview with The Beatles by Binny Lum in 1964.
Twitter audio content is available through a number of @SoundCloud partners, including the Washington Post,David Guetta and Chance The Rapper.
Created by Oxygen Interactive, it is fronted by Matilda the Devondale Cow with a mobile game at the centre of the campaign. It uses printing technology whereby unique codes are only revealed on packs once they’re chilled.
Matilda’s Dairy Dash, available on IOS, Android and Facebook incentivises and rewards consumers who purchase Devondale Long Life and chilled milk with the chance of instantly winning a share of $100,000.
Devondale marketing manager Kit Rahman said the brand faced a number of challenges.
Speaking at the National Radio Conference in Melbourne today, Andrew Denton described how the former CEO of both Seven and Nine, David Leckie, had told him before the show launch that the idea “was fucking boring” but argued that Leckie “could only see what was already there which was World’s wackiest commercials.”
“But what he didn’t see was what wasn’t there,” said Denton. “And the reason the show worked, beyond the fact we got incredibly lucky with our talent, is that (Gruen) is a show about us. It is about how persuadable we all are.” Read more »
Commercial Radio Australia has launched its new advertising campaign aimed at pulling in more big brand advertisers, based on a study of 20,000 consumers, it claims shows radio is the best medium for influencing buyer behaviour.
The new campaign, the product of collaboration form the top marketers at the industry body’s member stations and created by Eardrum, is based around a specially written song, drawing on the research which showed people’s “happiness and energy levels increased by nine times” when they listened to radio, and is aimed at big brands.
Presenting the new direction at the Commercial Radio Australia conference this morning Australian Radio Network CEO Ciaran Davis described the new campaign as “the most integrated and impactful brand campaign our industry has commenced”.
Thursday night saw TV audiences well down with audiences barely reaching the 900,000 mark and the ABC’s Catalyst and the return of Upper Middle Class Bogan among the highest rating non-news shows.
The season premiere of Upper Middle Class Bogan drew 719,000 viewers, making it the eighth most watched program of the night, well ahead of Seven’s Beauty and the Geek, which improved on last week’s performance but still only attracted 623,000.
A second episode of the geeks and beauties drew 613,000. The second episode was the most watched show amongst all the demographics, with the first episode the second most watched show amongst the 16-39 and 18-49 demographics.
Overall Seven won a lacklustre viewing night with 18.3 per cent, Nine had 16.5 per cent while the ABC was buoyed by the performance of It’s a Date, Catalyst and Upper Middle Class Bogan to a 14 per cent share. Ten had 12.6 per cent.
Starcom MediaVest Group has appointed Andy Taylor as national investment director, replacing Nicole Turley who left in December of 2013.
Taylor, who was most recently at OMD New Zealand as trading director, more than 20 years of media agency trading and sales having previously worked at Aegis in the UK and also The Mail on Sunday and Titan Outdoor.
Starcom MediaVest Group CEO Chris Nolan said the 10 month search for the position was extensive: “We took the time to find the right candidate for this role and we’ve found this in Andy.” Read more »
The broadcaster confirmed the change while also announcing that Amos Gill and Dani Pola would takeover the breakfast slot, replacing Michael Beveridge and Hayley Pearson who departed last month after struggling in the ratings.
“It’s been really exciting to build a new station from the ground up. Everything from our music features, our breakfast contests, our approach to news and information, the tone of the and feel of our production and more,” said Craig Bruce, head of content at Southern Cross Austereo. Read more »
Barnardos Australia is aiming to dispel myths over who is suitable to become foster parents in a new campaign branded “count yourself in”.
The child protection charity said too many people rule themselves out of fostering children in the mistaken belief they do not fit the criteria.
It is now looking to overcome “conventional stereotypes and misconceptions” through a series of YouTube videos in combination with bus, petrol pump and shopping centre digital billboards, 30 and 60 second radio ads, online and print advertising. A section on its website has also been dedicated to the campaign.
GroupM chief intelligence officer Danny Bass has signalled the media buying group is open to doing other exclusive video deals with the likes of Facebook, Mi9 and others in a similar vein to its new Youtube preferred partner deal.
Google last night confirmed GroupM has secured the right to be the exclusive partner on its new Google Preferred program in 2015, giving WPP’s Australian media agencies the first rights to much of the online behemoth’s premium content, along with new demographic and geographic targeting in return for an upfront commitment of the group’s Youtube spend next year.
Speaking to Mumbrella after the Brandcast event last night Bass said: “We are talking about YouTube tonight but you have Facebook coming in at some stage next year in a big way in video. Read more »
It is understood that the agencies involved in the pitch are incumbent ZenithOptimedia who will face off against a field of three consisting of independent Bohemia, Omnicom’s OMD who went head to head with ZO in 2012 for the account, and Group M’s Maxus who currently holds the media account for sister airline Jetstar.
Mumbrella revealed the media pitch for the account, which according to Nielsen, in the 12 months to August saw the airline spent a total of $34.5m on advertising however, this figure includes $15m spent by Jetstar, leaving the value of the Qantas media account at just under $20m. Read more »
Nova Entertainment has appointed smoothfm program director Rohan Brown as program director for Nova 100 in Melbourne following the resignation of Mike Cass, with Peter Clay set to step into the role vacated by Brown.
Brown joined Nova Entertainment in 2008 and has been program director the the smoothfm network since May 2012. Peter Clay has been named as Brown’s replacement and has been with the company since 2011.
Paul Jackson, Nova Entertainment Group program director said: “I am extremely proud of the strong talent and development plans we have in place that allow us to promote from within the business. Rohan has played a key role in the success of smoothfm in both markets and is well equipped to build on Nova 100’s growth in the Melbourne market; while Peter Clay has extensive experience with and knowledge of the smoothfm brand so is the logical person to continue to drive the station’s performance.”
Latest data showed bookings hit $688.8m last month, a year-on-year rise of 2 per cent and the highest level of growth this year. The figures exclude late digital bookings. There were record levels of agency bookings for television, digital, outdoor and radio although newspaper bookings tumbled 6.6 per cent.
TV was described as the “stand-out performer” with growth in metropolitan, regional and subscription TV sectors. TV saw an overall bookings lift of 4.5 per cent, or $15.1 million, to $348.7 million.
Among the free to air networks, Seven captured 43.7 per cent, up 5.6 per cent on September 2013 while Nine’s 37.7 per cent was up 5.8 per cent. But Ten’s share slipped 3.5 per cent to 18.6 per cent, a figure which underlined comments made today by Ten that closing the gap between its audience share and ad revenue share was an”urgent priority”. Read more »
CEO of News Corp Julian Clarke has pushed the government to move ahead with media reform, arguing consensus is not achievable between media outlets.
“The competitive landscape is changing before our very eyes, to an extent that has not occurred before and obviously a government, which is always trying to balance how much political equity it wants to spend in trying to rearrange media laws, breach laws and media ownership laws, is struggling with this very issue,” Clarke told the Westpac Lander & Rogers Economic Breakfast held at the Westin Hotel in Sydney this morning..
“Of course, the concept of consensus between media players is not something that appears at all in our lexicon at all, we don’t believe in consensus, We have a very different view about the way we line up competitively. Read more »
Ten has declared it is “absolutely committed” to closing the gap between its audience share and advertising revenue share but admitted it will take time for media buyers to regain their confidence in the network following the “unpredictability” of its scheduling and poor ratings.
Executive chairman and chief executive Hamish McLennan told an analyst briefing this morning that a “collapse” in its ratings at the start of the year – when The Biggest Loser and So You Think You Can Dance tanked – hit revenue and undermined market confidence.
But more stability in its scheduling, and a ratings boost since May thanks largely to MasterChef and The Bachelor, have paved the way for a greater sense of optimism, he said.
McLennan, speaking at the release of Ten’s financial results which saw the network cut losses by 41 per cent to $170m, said Ten captured an audience share in the capital city free-to-air market of 22.8 per cent but an ad revenue share of 20.5 per cent in the year to August 31.
Closing that gap “is an urgent priority,” he admitted.