Celebrity Splash may have been derided by the critics, but its debut was a hit for the Seven network last night, with a capital city audience of 1.315m according to preliminary overnight ratigns from OzTAM.
The show – fronted by Larry Emdur and Kylie Gillies – saw celebrities such as Brynne Edelsten and Housos creator Pauly Fenech take part in a diving contest. Read more »
Yahoo!7 has unveiled the five winners of its 2013 Digital Stars program who will be getting VIP trips to June’s Mumbrella360 conference and the Mumbrella Awards dinner on June 6.
The contest, in its second year, was open to new talent working within Australia’s media agencies.
The winners are: Read more »
Anyone who books before the close of business will be able to attend both days of the conference for the price of $1,199, a one third discount on the full price of $1,799.
The event – moderated by 2UE and Sky News presenter Paul Murray – takes place at the Hilton Hotel in Sydney on June 5 and 6.
It features keynotes with Coles chief marketing officer Simon McDowell interviewed on stage by Mumbrella editor Tim Burrowes about the brand’s transformation; and the first Australian appearance by Twitter with global head of brand and agency advocacy Melissa Barnes opening the second day.
A new feature for Mumbrella360 – which was last year named conference of the year at the Australian Event Awards – will be a series of case study joint presentations of brand success stories by marketers and their partner agencies. Already announced case studies include the rebranding of Virgin Australia, the launch of Cadbury’s Joyville and AAMI’s Rhonda and Ketut romance.
Also new will be a series of Ten Minute Talks where experts on culture and trends, entertainment, PR, social media and marketing give a series of cutting edge insights.
Sessions already announced include a presentation from Naked Communications on how technology can be used to solve a real brief from client Unilever.
PHD’s strategy director Chris Stephenson will discuss gamification’s implications for the marketing world.
And Group M chairman John Steedman will interview Nine Entertainment Co CEO David Gyngell live on stage.
Meanwhile NIDA will offer a masterclass in presentation skills.
Other topics being covered include the psychology of marketing disasters, and the rise of marketing fads.
There will also be a showcase of the best creative work from across Asia Pacific.
The four streams on the first day and three streams on the second day are designed to ensure that regardless of which part of the media, marketing and entertainment industry people work within, they can build themselves a full program which will be relevant and entertaining.
More details of the conference including how to book can be found on the Mumbrella360 website.
The Walt Disney-distributed film made $14,090,713 on its debut weekend in Australia on 631 screens in both 2D and 3D. It also took out the highest average taking for a screen, with more than $22,000.
St George Bank has appointed Adrian McCaffrey as its new head of marketing, brand and planning after the departure of his predecessor to Singapore. Read more »
A young adventurer heads off to see the world in the new Expedia campaign created by DDB.
Two ads, running at 30 and 60 seconds, made their debut on TV yesterday and the “out there, starts here” campaign will be rolled out across cinema, tablet and mobile, outdoor, and online.
McDonald’s is promoting its range chicken products through 20 people with the surname Chicken.
Created by DDB New Zealand, the TV, radio, online, and outdoor advertising is used to spruik the new McSpicy Chicken Burger as well as its range of burgers and nuggets.
Car maker Kia has launched a new television campaign for its Cerato built around the idea of avoiding life’s “uncomfortable moments”.
The first ad, which is one of three to be rolled out in coming weeks, features a couple on a date when the male receives a call from a woman who he is meeting later.
Rather than reacting badly the woman in the car says they’ll skip desert in order for him to make his 10pm date.The ad finishes with the tagline: “So many features, there’s never an uncomfortable moment.” Read more »
It is the first time anyone from the micro-blogging giant has appeared at a major conference in the Australian market. Twitter made its first Australian hires earlier this year.
Barnes will discuss how brands and agencies can more effectively engage with Twitter and use the service as apart of a marketing strategy. The keynote, to take place at the beginning of the second day of the conference, will include time for audience questions.
Barnes, who is based in San Francisco, was formerly senior vice president at Fleishman-Hillard where she led the New York consumer digital team. Read more »
Vodafone has rolled out the third instalment of its campaign targeting 20somethings through a soon-to-be-married couple.
The latest ad features the loved-up couple arguing who is going to hang up first before boyfriend, “Steven”, rapidly ends the call when he is joined at the pub by his mates.
The Centre for Advancing Journalism has this morning launched a new online media site The Citizen, which is centred around the idea partnering professional journalists with citizen and student journalists.
The project is being lead by journalism academic Margaret Simons who will serve as editor-in-chief while the site itself is edited by veteran journalist Simon Mann, who was previously a senior reporter with The Age.
Simons, who is director of Centre for Advancing Journalism and an occasional contributor to newsletter Crikey, said: “This is the start of something and it will grow, increase and hopefully make a positive contribution.” Read more »
The former CEO of Channel Ten James Warburton is set to be the new boss of the V8 Supercars, reports The Australian Financial Review.
According to the newspaper Warburton, who was fired by the board of Ten in February, has been “lined up” by the majority shareholder in the V8s, private equity firm Archer Capital, to take over as CEO of the motor sport.
David Malone, the CEO of the V8s stepped down two weeks ago after only 15 months in the role. The paper quotes sources close to the sport saying: “(Warburton) was the only candidate for the top job and expected the appointment to be confirmed within the fortnight.” Read more »
Bevan Lee made the scathing comments in an interview with The Sunday Telegraph, saying filmmakers create “dull little films” about their “dull little lives,” adding they’re still riding on the coattails of successes such as Muriel’s Wedding which was 19 years ago.
“I compare the Australian film industry with a tarty old hooker who used to be a high-class call girl,” he told the newspaper. “I have seen better writing in half an hour of Home and Away than I’ve seen in a lot of our movies.” Read more »
The winner announcement for Seven’s My Kitchen Rules delivered a metro audience of 2.952m according to preliminary ratings.
In a night that belonged to Seven, the launch of new drama A Place To Call Home rated 1.768m according to OzTAM. However, the preliminary numbers may be amended – although the published start time of A Place To Call Home was 8.30pm, MKR ran until 8.44pm, possibly boosting the initial reported numbers for the drama.
The main MKR grand final show averaged 2.154m.
Nine’s The Voice rated 1.975m.
It was a much slower night for Ten. Read more »
It might sound like Adele but it’s not probably not the Adele you were expecting.
Activist group Get Up has posted a YouTube video in which they rework well known singer Adele’s song ‘Someone like you’ and instead fronts the video with the face of Fairfax business journalist Adele Ferguson.
The video called “Someone (Else) To Sue” chastises mining magnate Gina Rinehart over her attempts to force journalist Adele Ferguson into revealing her sources by suing her in court.
The song, which highlights how Rinehart is also a major shareholder in Ferguson’s employer Fairfax, includes the chorus lyrics: “Bugger off and find someone else to sue. I was just doing what a journo is meant to do. My source will always be protected, as they always expected. Sometimes it works to sue but sometimes you comes undone.” Read more »
The campaign is built around the idea of ‘share the softness’ and invites consumers to promise an act of softness for a loved one via a virtual ‘wall of softness’ on the Kleenex website.
“The Kleenex brand is more than just Australia’s softest tissue, it’s a brand that cares about bringing softness to the lives of consumers,” said Jane McGlinchey Kleenex’s marketing manager.
As part of the campaign Kleenex has enlisted media personality Deborah Hutton, Marion Grasby from Masterchef and Shaynna Blaze from Selling Houses Australia, to feature in three 30 second television commercials sharing their personal pledges. Read more »
The full day’s MGrad program, taking place on the second day of the June 5 and 6 conference, is again being sponsored and curated by WPP’s media division Group M.
The content is aimed at second and final year graduate students.
Successful students will also be able to attend to opening keynote of the second day, along with Mumbrella Question Time which closes the conference.
The rest of the day will see presentations from some of the most senior staff within Group M and WPP explaining how the industry works. Read more »
Vodafone’s engaged couple have returned in a second ad for the struggling telco, this time to promote the fact that customers can be sent text alerts to warn them about how much data they have left in their package.
The characters were first introduced in an ad acknowledging Vodafone’s poor reputation for connection problems and offering a cancellation guarantee to new customers.
The new “no data dramas” ad by Ogilvy sees the fiance and his friends discussing the best wedding vehicle and settling on a monster truck.
A hallmark of recent Ogilvy work has been the creation of characters whose story is told across a series of ads, most notably the romance of Rhonda and Ketut for AAMI insurance. Read more »