Coke takes new Life drink to Norfolk Island in TV ad as multi million dollar campaign kicks off

Coca-Cola has released the first Australian TV ad for its new reduced-sugar drink, Life, as it kicks off a multi-million dollar marketing campaign.

The 30-second slot, created by Ogilvy & Mather, uses the strapline ‘Let Life Surprise You’ and captures the reactions of people of Norfolk Island who became the first Australians to sample the new drink.

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Seven pulls ahead of Nine last night as Forever slips

RBTSeven easily won the TV Ratings last night, claiming an audience share of 24.4 per cent well ahead of its closest rival Nine which managed a share of 16.8 per cent, with My Kitchen Rules the most watched show of the evening with a metro audience of 1.465m.

It easily out-rated Nine’s RBT in the 7.30pm timeslot which pulled a metro audience of 652,000 and was Nine’s most-watched non-news show of the evening.

On Ten, Attenborough and the Giant Egg in the same timeslot grabbed a metro audience of 440,000. The ABC’s 7.30 easily out-rated both RBT and Attenborough, with the show watched by 701,000 metro viewers.

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Tax Inquiry: News Corp boss grilled over tax allegations, accuses Fairfax of ‘relentless’ attack

The CEO of News Corp Australia has been questioned about whether Australia’s largest newspaper publisher siphoned some $4.5bn of revenue from its Australian business virtually tax-free over two years.

Appearing before a Senate inquiry on corporate tax avoidance, Julian Clarke addressed the allegations head-on, after they were first aired in the Fairfax newspapers on Monday, saying: “We want to pay… we must pay… the right amount of tax. No more and no less.”

Clarke, along with News’s Australian chief financial officer Susan Panuccio, faced more than 40 minutes of questioning by Senators who questioned the legality of arrangements in which billions of dollars were repatriated to overseas companies within the News Corp group.   Read more »

Tax Inquiry: Google, Apple and Microsoft chastised over failure to answer questions

The local bosses of some of the world’s biggest tech companies have drawn the ire of Senators after pleading ignorance of their company’s tax structures at an inquiry looking at tax avoidance by big corporates.

There were tense exchanges between Senators and representatives of Google, Apple and Microsoft during the Inquiry yesterday, which revealed the tech trio are among 12 technology companies facing major audits by the Australian Tax Office, amid claims of systematic corporate tax avoidance within the sector.

Google Australia CEO Carnegie

Google Australia CEO Carnegie

In her evidence before the committee the managing director of Google Australia Maile Carnegie said the online behemoth’s local operation reported a $46m profit in 2013, which after research and development credits were paid saw them handover $7m in tax – an effective tax rate of 15 per cent.

However, her evidence also noted that much of Google’s Australian revenue from advertising and other sources – thought to be more than $2bn – is booked through the more tax friendly jurisdictions in Singapore and then moved to Ireland and possibly Bermuda.

“I acknowledge that we do get benefit from that R&D tax credit,” said Carnegie. “That is because we qualify for that but the (ad) revenue that comes from Australia is taxed in Singapore.” Read more »

Morning update: Uber’s breathalyser challenge; Dove urges women to ‘choose beautiful’

Creativity-online: Uber offers to drive drinkers home for free after self-breathalyzing

Uber has a new tactic to prevent drinking and driving: give people the opportunity to self-breathalyze and give them a free ride home.

“Uber Safe,” a campaign created out of Rethink aiming to keep intoxicated people off the road, offered a roadside breathalyzer to people out drinking after midnight, the time of day when drunk driving triples. Custom-built out of design studio Stacklab, the machine was stocked with disposable straws and used an app that reveals your BAC after six seconds of blowing.

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ANZ Bank targets first-time employees with new campaign from Whybin\TBWA Melbourne

ANZ is targeting young people with its latest ‘Get job ready with ANZ Everyday Banking’ campaign created by Whybin\TBWA Melbourne.

The campaign features a variety of young people, from high school students to young adults, celebrating getting a job with friends and family. It ends with an info-graphic showcasing the bank’s suitable products for people entering employment for the first time.

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Tax Inquiry: Live blog – Google, Apple, Microsoft and News Corp front inquiry on tax avoidance

Google Australia CEO Carnegie

Google Australia CEO Carnegie

Today saw online giants Google, Apple and Microsoft, along with media company News Corp Australia appear before the Senate Economic References Committee which was looking at the issue of corporate tax avoidance.

Mumbrella live blogged the afternoon appearances, which included Google Australia managing director Maile Carnegie and News Corp Australia CEO Julian Clarke.

This live blog is now closed, however it covers the full two-and-a-half hours of testimony. 

Live blog:

Screen Shot 2015-04-08 at 4.20.34 pm4.17pm - Senator Dastyari has just wrapped up the session with News Corp in order for another witness (from the Property Council)  to appear.

We’ll close off the blog here. But thank you to everyone who go involved in today’s live blog and stay tuned to the website where we’ll have reports on the tech trio Google, Apple and Microsoft plus separate coverage of News Corp later this afternoon.

4.14pm - News Corp’s boss says it does not use “secrecy jurisdictions” (read: tax havens). However, the company has admitted that seven companies, most associated with real estate online business REA ,operate in tax shelters in Luxemborg and Hong Kong. News says it has legitimate businesses in those places and again notes 98 per cent of News Corp Australia’s business comes from Australia.

“It is too easy to divert money through these places but we are not doing that,” said Clarke.

4.09pm - Things are getting testy now in the inquiry. Clarke just accused Senator Milne of not understanding the transaction. Read more »

Ad watchdog rules against Captain Risky home insurance for hot tub scene being too risky

A Budget Direct TV ad featuring Captain Risky has been banned by the ad watchdog due to the unsafe behaviour depicted around a hot tub and electrical equipment.

The TV spot is the second in the campaign featuring the risk-taker and was created by 303Lowe Sydney.

A complaint against it argued it portrayed a serious safety hazard in a trivial way. Read more »

Announcing Mentor Matchmaking: an opportunity for the industry to help charities by sharing their marketing expertise

Agency executives and media professionals who want to donate time and expertise to helping charities are being invited to connect with them at a new event supported by Mumbrella.

MENTOR MATCHMAKING UNLTDMentor Matchmaking, organised in collaboration with industry charity UnLtd, will take place in three weeks’ time.

The free event will see potential mentors from within the industry booking a series of 15 minute appointments with representatives from some of the 43 charities supported by UnLtd.

The aim of the project is to connect those from the industry who want to put their marketing expertise to good use with small charities that can benefit from the help. This could include advising on anything from digital planning, marketing strategies, creative, production, social media activations to amplification, financial planning and business planning. Read more »

Devondale hunt for Aussie creative agency with ‘on-the-ground expertise’ in China

Devondale logoDairy brand Devondale is on the hunt for an Australian-based creative agency with “on-the-ground expertise” in China, following the brand’s relaunch into the market after the signing of the Australia China Free Trade Agreement at the end of last year, Mumbrella can reveal.

A Devondale Murray Goulburn spokesperson confirmed the pitch, telling Mumbrella: “In order to support our growth strategy in China, an agency tender process is currently underway. Existing arrangements in Australia remain unchanged.

“We are looking for an agency that has on-the-ground expertise in China and is anchored in Australia.”

Devondale relaunched its long life milk in China in a bilingual metallic packaging, with the move part of the dairy brand’s intentions to maximise the opportunities gained by the free trade agreement in November last year.  Read more »

Racing Victoria and Melbourne Racing Club media pitch down to shortlist of three agencies

Melbourne RacingThe pitch for the media account of two of the largest organisations in the horse racing industry Racing Victoria and the Melbourne Racing Club is down to a final shortlist of three agencies, Mumbrella can reveal.

It is understood of the eight agencies initially sounded out for the account the final shortlist will see Initiative, PHD and Vizeum facing off in the final sprint.

The pitch brings together Victoria’s principal racing authority, along with three of the state’s biggest reacecourses: Caulfield Racecourse, Mornington Racing Club, and Sportingbet Park (Sandown) with the combined media accounts thought to be worth in the order of $3-$5m per year.  Read more »

Travel writer’s organisation probed again by gaming officials over raffle cheating allegation

Screen Shot 2015-04-07 at 11.24.56 AMThe president of the Australian Society of Travel Writers (ASTW) has insisted officials have done nothing wrong as the organisation faces a second investigation by gaming officials over a raffle in which organisers are alleged to have cheated and denied the rightful winner his prize.

The Office of Liquor and Gaming Regulation confirmed it is conducting inquiries into the December 2013 raffle, held by the ASTW, after a complaint from long serving member Glyn May.

It is the second time the ASTW has faced question over the raffle, which took place in Brisbane.

May claimed he saw the business card of his friend Peter Cole drawn from a bucket only for it to be replaced and another drawn.

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ASB rules against air conditioning ad for ‘negative depiction of people of Asian descent’

A TV ad which aired on both free-to-air and pay TV for air conditioning company Actron Air has fallen foul of the ad watchdog for negatively depicting an Asian man.

The ad featured a brand spokesperson talking directly to the camera about how Actron Air doesn’t try to pretend to be Australia, with three men, two of Caucasian appearance and one Asian man dressed in green and gold and a cork hat representing overseas air conditioning brands who pretend to be Australian.

Ad Courtesy of Savvy Media Monitoring

Complaints against the ad argued it was racially offensive “as it implies that those of Asian descent are not true Australians”. Read more »

NAB encourages AFL fans to put aside loyalty and team pride with ‘Fanshake’ campaign

NAB has launched the latest iteration of its annual ‘Footify’ campaign, with ‘Fanshake‘ aimed at encouraging AFL fans to shake hands and put their pride and team loyalty on the line for the greater good of the game during the 2015 season.

Created by Clemenger BBDO Melbourne, the campaign aims to get fans to put aside team pride, shake hands with a rival fan and set a footy-based pledge which they are then expected to make good on if their team doesn’t win.

Kevin Ramsdale, GM brand and products marketing at NAB, said: “We are essentially harnessing the positive approach to competition between rival fans and encouraging them to give back to the footy community, whilst having some fun along the way.

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Former Clemenger Melbourne CDs return to Australia as Cummins & Partners Sydney ECDs

Schreiber, Martin and Cummins

Schreiber, Martin and Cummins

Cummins & Partners has named Julian Schreiber and Tom Martin as founding partners and executive creative directors of its new Sydney office.

The duo are returning to Australia to take on the roles after over a year in New York where they both worked as ECDs at Johannes Leonardo.

Prior to their time overseas, Schreiber and Martin worked as creative directors at Clemenger BBDO Melbourne for seven years, working on the NAB ‘Break Up’ campaign and Melbourne Tourism’s ‘Remote Control Tourist’. ​

Sean Cummins said in a statement: “As part of a global search w​e approached Julian and Tom because we knew they had the same ambitious, entrepreneurial spirit that will help drive Cummins&Partners to become the world’s most admired independent creative: media agency network.

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Kitchens still more popular than building sites as battle for reality TV viewers continues

MKRSeven’s My Kitchen Rules comfortably topped the TV ratings battle again last night despite an improved showing from The Block Triple Threat on Nine.

The 1.4m metro viewers who tuned in to MKR at 7.30 – down 120,000 on the last Tuesday outing on March 24 and a marginal fall from Monday night’s episode – helped Seven win the night with a audience share of 22.8 per cent, ahead of Nine’s 20.6 per cent.

Ten took 12.6 per cent while ABC captured 11 per cent audience share, according to OzTam overnight rankings.

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Swinburne University the latest university to pitch its media account, appointing Initiative

SwinburneSwinburne University has appointed Initiative as its media agency making it the latest in a raft of major universities to pitch their media account in the last 12 months.

The account was previously held by Melbourne full service agency Venus Advertising, with the appointment coming after a competitive pitch.  It is thought to be worth around $2m a year.

Swinburne’s pitch comes just a week after Macquarie University appointed 303Lowe as its agency of record while Deakin University appears to still be pitching its media some nine months after the pitch was originally called. Read more »

TAC targets parents of primary school children with new campaign from Clemenger Melbourne

The Transport Accident Commission is targeting parents of primary school children in its latest campaign which aims to highlight the role parents play in shaping the driving behaviour of their children.

Created by Clemenger BBDO Melbourne, the campaign features a young child in the back seat with strings attached to his arms as if he is a puppet pretending to drive, complete with head checks for blind spots through to checking an imaginary phone for text messages and abusing another driver. The campaign finishes with a wide shot revealing the father in front of the driver with the same strings attached to his arm, the child is mirroring his actions.

It ends with the question “What kind of driver are you raising?”

Samantha Buckis, TAC road safety project co-ordinator, said: “Every time a parent gets behind the wheel, their children are watching their behaviour, both good and bad. By the time a child goes for their driving licence, their attitudes on the road have already started to form.”

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