New Y&R management aims to build on retail, push creative as McDonald takes charge

New Y&R ANZ CEO Phil McDonald

New Y&R ANZ CEO Phil McDonald

Incoming CEO of Y&R Group, Phil McDonald, has pledged to build on the group’s retail credentials and continue to ride the creative success that has come out of GPY&R’s Brisbane and Melbourne agencies.

McDonald took the helm of the agency two weeks ago after the departure Jason Buckley and in his first interview since taking charge, admitted he is not sure how much longer the George Patterson name will remain on the shingle.

He has also been cautious about commenting on the futures of Y&R Group and STW after the takeover of STW by parent WPP last year, in a move that has been billed as a “merger”. Read more »

Nine and SBS trumpet success of 9Life and Food Network in reaching female demographic

9life FoodJust three months after their respective launches, Nine Entertainment and SBS are both celebrating the successes of their new multi-channels: reality-focused 9Life, and SBS’s Food Network.

The two multi-channels launched late last year with modest industry expectations as to expected audience size; however, both appear to have defied expectations.

“Both channels have been a great success,” said media analyst Steve Allen.  “Well beyond what competitors, like Foxtel, had forecast for both of them.”

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Ten’s I’m A Celebrity beaten by Seven’s My Kitchen Rules and Nine’s Big Bang Theory

I'm a Celebrity Audience numbers for Ten’s I’m A Celebrity Get Me Out of Here! have slipped, with Seven’s My Kitchen Rules and Nine’s The Big Bang Theory both beating the reality show in the 7:30pm time slot.

Seven’s MKR was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) with 1.574m metro viewers.

Ten’s I’m A Celebrity Get Me Out of Here! pulled in 710,000 metro viewers while a new episode of US sitcom The Big Bang Theory delivered Nine an audience of 795,000. Read more »

Morning Update: Audi channels Bowie; Google axes Samsung ad blocker; Schumer and Rogan in Bud Light ad; Yahoo to focus on fewer ads

AdWeek: Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie’s ‘Starman’

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it’s destined to have one of the most talked-about soundtracks of any commercial on the game – Starman – the 1972 track by David Bowie, who died last month at age 69.

The classic Ziggy Stardust song was enjoying a renaissance even before Bowie’s death. It was played in full during a sequence of Ridley Scott’s space film The Martian. And Bernie Sanders has been using it on the campaign trail.

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Y&R continues management revamp with Rob Hudson named new Brisbane managing director

Rob Hudson Y&R Group BrisbaneRob Hudson has been announced as the new head of Y&R’s Brisbane operation, replacing Phil McDonald who left the role to become CEO of Y&R Group Australia and New Zealand.

Hudson led the agency’s digital and social teams, building the Cannes Lion-winning Melanoma Marketing campaign and was also heavily involved in the agency’s successful new business push.

“Rob is one of the most innovative thinkers in the industry,” McDonald said.

“He works closely with all our clients and creates a profound impact on the business.”

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Bauer Media head of trade marketing and communications to depart for role with Nine

Luke RobinsonBauer Media head of trade marketing and communications, Luke Robinson, will leave the company to return to Nine Entertainment Co., to head up its trade marketing team.

Nine’s director of content partnerships, digital product specialist sales and trade marketing, Lizzie Young, told Mumbrella: “We are thrilled to have Luke returning to Nine; he’s very experienced and has a great understanding of the culture and content of Nine, we’re very pleased to have him back on the team.”

Robinson first joined Bauer Media in January 2014 as trade marketing manager before being promoted in 2015 to his current role.
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California hopes to lure Aussies States-side with latest star-sprinkled marketing campaign

California TourismThe California Travel and Tourism Commission has targeted Australia as a source of tourism revenue since 2010, and the launch of its new, celebrity-studded three-stage TV campaign continues to keep Aussies in its sights; this time focusing on the State’s star appeal and playfulness.

The consumer marketing campaign runs until the end of March and calls on Australians to “Dream Big” with their holiday plans.

Personalities appearing in the new promo include Star Trek’s William Shatner, Olympic snowboarder Shaun White, beach volleyball player Kerri Walsh-Jennings and pro surfer Rob Machado.  Read more »

MKR draws 1.53m beating I’m A Celebrity while Grease: Live draws only 450,000 on Nine

MKR contestants Mitch and Laura went before the judges last night.

MKR contestants Mitch and Laura went before the judges last night.

My Kitchen Rules dominated the TV Ratings for the second night in a row, pulling 1.53m metro viewers as contestants Mitch and Laura went before the judges.

Seven’s MKR beat out Ten’s I’m A Celebrity Get Me Out Of Here! at 7:30pm which had 828,000 viewers, while over on Nine a new episode of The Big Bang Theory drew 798,000 while a subsequent repeat drew 643,000.

Despite pulling very strong ratings in the US, Nine’s broadcast of Fox’s Grease: Live special in the 8:30pm time slot performed poorly, pulling just 450,000 viewers.  Read more »

Social media agency Society names Simone Blakers as MD eight months after last boss left

simone blakers

New Society boss: Blakers

IPG Mediabrands has finally found a new boss for its social media agency Society, taking Simone Blakers from Rapp DDB to be its managing director.

The agency has been without a leader since Nicola Swankie departed in July of last year. Swankie had taken the role after David Fairfull made an 11th hour decision to remain with rival agency We Are Social last June, having accepted the MD role with Society the previous April.

Blakers joins from DDB’s digital agency, Rapp, which she has led for almost four years. Prior to that she headed M&C Saatchi’s digital shop, Mark, for two years, and has also had stints at GPY&R in Sydney and Euro RSCG and Ogilvy One in London. Read more »

Morning Update: Uber gets new logo; Google to delete 1.3m pages; T-Mobile’s new Super Bowl ad; Priceline ads show ‘road not taken’

new Uber logoThe Verge: Uber just completely changed its logo and branding

If you update your Uber app today, you might notice something is a little different: gone is the “U” logo, replaced with a… circle thing. Uber describes the square at the center of the new logo as the “bit,” something that will appear throughout the design of the company’s site and redesigned app. Uber wants to focus on that bit, which it says will make it easier to add additional products to its portfolio over time — you’ll always see that bit at the center, the theory goes, and you’ll identify it as an Uber product. Uber has been aggressively expanding into adjacent services like food delivery lately, so that explanation makes some sense.

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Dentsu Aegis poaches Mindshare’s head of digital Erica Kokiw for new role with Amplifi

Kokiw: moves from Mindshare to Dentsu Aegis.

Kokiw: moves from Mindshare to Dentsu Aegis.

Mindshare’s head of digital at GroupM agency, Erica Kokiw, has been poached by rival agency group Dentsu Aegis.

Kokiw will take the role of head of digital at Amplifi, Dentsu Aegis’s investment and partnerships division reporting to its head, Paul Brooks.

“I am delighted that Erica is joining Amplifi to lead and shape our group’s digital vision,” said Brooks, managing director of Amplifi.

“Erica is a unique talent in the market with a broad digital media and marketing background and is well respected by clients, publishers and peers.” Read more »

Toyota’s flood-fording 4WD breaches standards and undermines government messages: ASB

Toyota Landcruiser ASBToyota has failed to have complaints about an ad featuring a four-wheel-drive traversing a flooded area dismissed after the advertising watchdog found it undermined a government push to stop people risking their lives by crossing through flood-waters.

The ad, which carries the feel of a frontier adventure story, features a range of Toyota vehicles towing planes, cars and transporting livestock.

In one scene a Landcruiser is seen entering floodwaters to rescue a man from a flooded creek, which triggered complaints to the Advertising Standards Bureau.

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Qantas hunts for new influencer talent in partnership with The Remarkables Group

Influencer agency The Remarkables Group is on the hunt for future talents across the fashion, beauty, well-being and travel industries via a new competition supported by Priceline Pharmacies, Bonds and Qantas.

The Rising Social Star is a talent search for the ‘next generation of influencers’, with 20 finalists set to compete in a series of ‘The Apprentice-style’ content challenges held throughout April and early May with the winner presented at the grand final party in Sydney on May 27.

Four winners will each pocket $4,000, become an ambassador for their category’s brand partner (Priceline, Bonds and Qantas) and receive a contract with The Remarkables Group.

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Pitch Watch: Sony Pictures; Village Roadshow; Energy Australia; Frucor; Taubmans

Sony PictureMumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In this week’s wrap up: Sony wraps up its global pitch moving media agencies on motion pictures (media account move); Village Roadshow (imminent media pitch); Energy Australia (new media pitch); Cancer Council (new media pitch); Taubmans (PR account move); 21st Century Fox (new round); Frucor (shortlist); Midori (PR account move).

Sony moves its media agency for motion pictures  Read more »

News Corp hires Fairfax’s Vicki Aristidopoulos and promotes sales director Sharb Farjami

Vicki Aristidopoulos

Aristidopoulos joins News Corp from Fairfax Media

News Corp has shaken up its executive team, appointing Fairfax Media’s consumer marketing director Vicki Aristidopoulos to the new role of group director, real estate and home.

Other changes to the executive team has seen News Corp’s director of national sales Sharb Farjami promoted to the new role of chief commercial officer – network sales, and the addition of CEO of The Australian Nicholas Gray to sit on the company’s executive team.

Aristidopoulos joins News Corp, which publishes newspapers such as The Daily Telegraph, The Australian and The Herald Sun, after three years with Fairfax Media. Read more »

Woolworths no longer Australia’s most valuable brand as Telstra surges to take #1 spot

TelstraThe day after Woolworths shocked the advertising industry by appointing its fourth ad agency in five years the brand has taken another hit – losing its position as Australia’s most valuable brand.

The Brand Finance annual brand valuation study revealed Woolworths has been overtaken by Telstra as the most valuable brand in the country, with its value dropping 14% since last year.

Telstra’s value surged 23% on the back of a cohesive customer advocacy strategy, even through its  revenues increased just 3.6% in the same time. Read more »

My Kitchen Rules tops ratings on return as I’m a Celebrity beats Australia’s Got Talent

Channel Seven’s ratings juggernaut My Kitchen Rules returned for its seventh series last night with an audience of 1.576m, an almost identical launch audience to last year’s series. 

pete manu my kitchen rules 2016

Its return overshadowed Shane Warne’s entry into Channel Ten’s I’m a Celebrity Get Me Out Of Here camp, which went from 1.3m viewers on Sunday’s launch to 927,000 last night. It is well up on last year’s second show which slipped to 755,000 viewers.

However it trounced the return of Australia’s Got Talent on Nine, which could only manage 785,000 in the 7.30pm timeslot against its reality rivals, its lowest debut ever and well down on the 1.081m it managed on its debut on Nine in 2014. Read more »

Hit Network drops Scoopla and extends Hamish & Andy show in evening programming reshuffle

Scoopla's axing ends Freedman and Lund's partnership

Scoopla’s axing ends Freedman and Lund’s on-air partnership

Southern Cross Austereo’s Hit Network has overhauled its evening schedule, dropping Jules Lund and Emma Freedman’s The Scoopla show and extending Hamish & Andy’s drive program for an extra hour.

Lund, who co-hosted the ill-fated 2DayFM breakfast show in 2014 alongside Merrick Watts, Sophie Monk and Mel B, will now take up a strategic role working on digital marketing initiatives with agencies and advertisers in the business.

His co-host on the Scoopla, Emma Freedman, has already been named as a new host of an as-yet-to-be-revealed evening show with Angus O’Loughlin, to replace the recently axed Shazam Top 20 program. Read more »

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