This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“The Dutch ad company that came up with this video might not be on-point when it comes to pop culture timelines, but they do get points for committing to absurdity.
And let’s be fair, promoting a disposable litter box is no easy task — but the ’Poopy Cat Dolls’ do it with style.”
West Australian comedy duo and digital content creators Henry Inglis and Aaron McCann have won their first ABC commission, a Christmas special episode to premiere on ABC2.
‘Henry and Aaron’s ABC2 Xmas Quickie’ is part of ABC2′s line-up of comedy throughout the holidays featuring talent from the next generation of Australian YouTube stars.
The pair have previously had the Henry and Aaron’s Perfectly Adequate Christmas Special in 2010, which saw Aaron kidnap and torture Santa for giving him terrible presents every year. This year Aaron is kidnapped on Christmas Eve and his best friend, Detective Henry Inglis, seeks to save him.
The news comes a week after the network confirmed it had signed controversial breakfast hosts Kyle Sandilands and Jackie ‘O’ Henderson for the Sydney breakfast slot.
Highlights of the pair’s morning show will be played across the network in Melbourne, Brisbane, Adelaide and in Sydney every week night from 6pm, when the new show and station launch on January 20.
ARN’s national content director Duncan Campbell said: “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”
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The Audited Media Association of Australia (AMAA) has announced a new website measurement service which will provide media agencies with a range of audited metrics to “bring more rigour” to online figures.
The service will consist of a comprehensive audited framework which includes average daily unique browsers, page impressions and session duration data provided by Commscore, which the AMAA announced in October as the endorsed analytics platform for Australia’s online currency.
Ricky Chanana chairman of the newly formed Digital Working Committee (DWC) which oversees the service, said it would give media buyers an audited product and greater piece of mind.
“We decided to get all of Comscore’s raw data, put all our auditing tags on there and launch this new audited measure,” said Chanana. “The way I see this working is media agencies can go to the website when you get numbers from a publisher to ensure the numbers are right and are not inflated.” Read more »
The magazine which covered the creative side of the local marketing and design industries, published six times a year pulled out of the Circulation Audit Board in the latest round of distribution figures.
It had a circulation of 3,491 in its last CAB audit in March, according to the Yaffa publishing website, and it’s last hard-copy edition is the current Annual for 2013. Read more »
One of Australia’s most controversial public relations practitioners Sandi Logan has left the Department of Immigration for a 12 month “sabbatical”.
The combative government spokesman yesterday announced he was leaving the department and Australian Public Service for a year’s break in London, after eight years as the national communications manager for one of the most high profile government departments.
Logan had a high profile and was regularly quoted in the press, and was known for challenging journalists on Twitter about their coverage leading to accusations from some quarters he overstepped his bounds as a government official. Read more »
Subscription TV audiences are set to grow next year as the national body for pay-TV will start to include time-shifted viewing in its weekly ratings reports from January.
Andrew Maiden, CEO of the Australian Subscription Television and Radio Association (ASTRA) said the new format will be a more accurate measurement of viewers.
“The growth of time-shifted viewing means more and more subscription television content is watched outside linear broadcasts, meaning a new framework is required to more accurately report audience sizes,” he said. Read more »
Business Insider Australia has hired News Corp and Fairfax restaurant critic Simon Thomsen to edit its newly-launched Executive Life vertical locally.
Thomsen, who was co-editor of six editions of Fairfax’s Good Food Guide before moving to a two-year stint as restaurant critic for News Limited, will launch the new vertical aimed at expanding the remit of the local site, and its appeal to advertisers and readers.
Editor Paul Colgan told Mumbrella the move was part of a deeper push to create more localised content and expand the site to cover more issues of wider interest to its readers.
Cricket fans made the first day of the second test of the Ashes series the most watched non-news program of the night with 837,000 metro viewers watching the third session on Channel Nine, preliminary overnight metro ratings from OzTam show.
The match in Adelaide started as a good batting day for Australia but ended with honours with even at 5/273 in the clash with England.
Nine also had the strongest programs in prime time viewing with A Current Affair winning the 7pm timeslot with 1.1m viewers as Better Homes and Gardens Summer special averaged 764,000 metro viewers on Seven.
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Here is collection of the newspaper front pages from around the world paying tribute to anti-apartheid leader.
Of particular note are the front pages of the Metro Newspaper in London and next week’s cover of The New Yorker.
Both publications went with ‘a less is more’ approach and recognised that some events don’t need words. Read more »
The Fairfax Radio Network is promoting its move into cricket coverage with a major advertising campaign created by Whybin\TBWA Sydney.
From December 9 the campaign will roll out across newspapers, magazines, mobile and digital channels, to draw attention to its national coverage of the ongoing Ashes series and the short-form Big Bash League.
An unscripted comedy series created by a pair of producers at Melbourne’s Nova 100 is making waves in the US after it was picked up by Will Ferrell’s online video channel Funny or Die.
The web series “Written it Down” is the first to emerge from Real Good Kid Productions, a collaboration between Nova producer and stand-up comedian Matt Saraceni and Dave Zwolenski, a filmmaker and visual producer for the Melbourne station.
In season one, “I’m breaking up with you”, actors and comedians from the Melbourne comedy circuit deliver their bad news while the camera is rolling without knowing the reasons for the break up until they look down to see what has been written down by the producers.
Creativity Online: Wayne Roone plays Rory McIlroy at golf for Nike
Created in-house at Nike and produced out of Great Guns, the spot shows Mr. Rooney stepping out onto new turf — a golf course — and going head to head with pro golfer Rory McIlroy. For unfamiliar ground, the football athlete’s got impressive skills, even skipping the ball over a water trap.
George Patterson Y&R Melbourne has lost one of its biggest clients with the government Defence Force Recruiting account moving to Havas Worldwide after a six month pitch.
The move will surprise many after GPY&R held the account, its biggest in the Melbourne office, for 13 years and won a string of awards for the client, including several Lions for the Mobile Medic app last year.
It is a boost for Havas, which has a small satellite office of seven in Melbourne, but is expected to manage the business from its North Sydney base.
Toyota has unveiled a new campaign promoting its family land-cruiser, the Prado.
‘Oddball’, a comedy from the makers of 2006 Aussie film ‘Kenny’, and the a two-part television biopic about Gina Rhinehart are among four feature films and four TV dramas receiving $11m in funding from Screen Australia.
Award winning children’s animation series The New Adventures of Figaro Pho has also been commissioned for a second series on ABC3.
The $11m is set to trigger $70m in production spend, according to the announcement from Screen Australia. Read more »
The brand relaunch, developed by Moon Communications Group, comprised the new positioning, a new look and a range of campaign executions. Moon also developed a new typeface for Matua.
Moon engaged three NZ artists – Flox, Greg Straight and Annie Smits Sandano – to bring the brand to life. Each artist created a piece of work which expresses what NZ means to them and each of these have been used as a backdrop to the campaign.
Moon’s creative director Linda Jukic said in a statement: “With Matua’s strong connection to NZ, and its innovative role in the wine industry, it was important to create a brand that would stand out, and truly reflect the wine’s unique personality. The result is a strong, appealing brand position that tells of the brand’s history and future, and provides a platform for the global market.”
Big W has launched a new ad promoting its fashion options for women, mimicking commercials of more expensive brands.