Cummins & Partners announce Sydney office, hiring Kimberly Bartkowski as digital creative director

Bartkowski and Sean Cummins in New York

Bartkowski and Sean Cummins in New York

Cummins & Partners will launch a Sydney office in January next year following the agency winning the Vodafone creative account last week and have appointed Kimberly Bartkowski in the newly created national role as digital creative director to work out of the new office.

Confirmation of the opening comes two years after Sean Cummins told Mumbrella he would open a branch of the agency, founded in Melbourne, in New York before Sydney. The New York office opened in May.

Bartkowski joins the agency from Publicis Kaplan Thaler in New York, where she has spent the last two years as group creative director.

Cummins & Partners managing director Chris Jeffares said in a statement: “We are stoked to have Kim join us, as the competition for elite digital talent is fierce – especially in mobile.

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Dancing with the Stars grand finale watched by 1.063m as Seven wins night

The grand finale of Seven’s Dancing with the Stars attracted an average metro audience of 1.063m viewers for the two-and-a-half hour show which saw AFL footballer David Rodan crowned the winner, according to OzTam ratings.

The result was up on its debut, which pulled an average metro audience of 1.04m viewers,  but well down on last year’s grand finale which brought nearly 1.4m metro viewers to Seven.

However it did give the network a winning 24.5 per cent share leaving Nine with a share of 17.6 per cent while Ten managed a share of 13.7 per cent and the ABC settled for 11.6 per cent.

Dancing with the Stars was the most watched show of the night and most popular amongst people aged  25 – 54, while Nine’s Big Brother was the most popular show amongst all the other demographics after pulling an audience of 552,000 in its 8.40pm timeslot. The result was modestly up on last week’s audience of 525,000. The show wraps up tonight.

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DrinkWise target school leavers in new phase of How to Drink Properly campaign

DrinkWise Australia is attempting to remind young Australians to “stay classy” and drink responsibly during Schoolies and the holiday season in the new phase of its How to Drink Properly campaign.

The campaign, created by Clemenger BBDO Melbourne, features the animated Don Draper style character who warns young Australians to pace themselves during the festive season.

According to DrinkWise marketing manager Simon Strahan one-third of 18 to 24 year-olds who have seen the first phase of the campaign, launched in February this year, reported they drank less on a night out.

“Schoolies is a time we know young adults can make poor choices about alcohol, so this next phase aims to talk to them at a critical stage of the drinking cycle: before the partying gets into full swing and to arm them with information and incentives to moderate excessive drinking,” he said.

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eBay partners with Spotify to bring Christmas carols to online shoppers

ebayspotifyeBay is bringing the experience of Christmas shopping to its online customers by partnering with streaming music service Spotify to allow people using the site to play  Christmas tunes for free while they shop online.

According to global eBay research, 65 per cent of Australians say the start of the Christmas shopping season is signalled by hearing Christmas music.

To further enhance the Christmas spirit while shopping, eBay Australia are handing out gingerbread-scented scratch and sniff stickers to commuters and shoppers.

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MTV Australia launch MTV Style site following increase in audience wanting style and celebrity stories

MTV StyleMTV has launched digital platform MTV Style locally, with the local version of the site accessing exclusive content from its London and New York counterparts, Mumbrella can reveal.

The launch of the style specific site comes after the youth network reported a 74 per cent increase from the 2013 monthly unique visitors to this year with celebrity style and fashion styles driving a large amount of the traffic.

MTV Australia and New Zealand director Simon Bates said: “MTV Style gives us a great new platform to further connect with young audiences that love everything about fashion.”

MTV Style is set to be managed by MTV’s digital editor Leni Andronicos who joined MTV Australia in March last year from Bauer Media’s Dolly Magazine where she had been for more than two-and-a-half years as online editor.

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Morning Update: Potty-mouth princesses are back to fight domestic violence

AdWeek: Ad of the Day: The Potty-Mouth Princesses Are Back to Fight Domestic Violence

“What’s more shocking than adorable in princess dresses swearing? How about adorable girls in princess dresses swearing with black eyes and bruised lips?

The Potty-Mouth Princess Posse is back with another spot for activist T-shirt company FCKH8. But this time, the girls—some of them as young as 6 years old—are dropping F-bombs in the name of fighting domestic violence.”

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Native ad research ‘looks too good’ admits Sound Alliance MD



The Sound Alliance’s managing director has said he is reluctant to show research into the effectiveness to native advertising to clients as “they’ll think I made it up” because the results “look too good”.

Speaking on a panel at last week’s Publish conference looking at whether native ads would be the saviour of publishing Stig Richards said the reason so many brands were turning to them was how they track against traditional digital ads, according to their research.

“Quality content is able to change people’s minds about a brand far quicker and more efficiently than an equal value display schedule of digital advertising”, he told the Publish conference. Read more »

Cheil Worldwide invests in Iris giving Sydney office access to Asia

Stewart Shanley, Daiki Lim and Ian Millner

Stewart Shanley, Daiki Lim and Ian Millner

Korean based creative company Cheil Worldwide has acquired a large portion of advertising agency Iris, with the potential for Cheil to increase its investment to own 100 per cent of the business over the next five years.

The investment will not see Iris change its name and follows on from the agency being appointed to work on a number of global brands including Guinness, Diageo and Samsung, which Cheil is the lead global agency for. Iris Worldwide Sydney clients include Shell, Adidas, Xbox, UNICEF and Fiji Airways.

Iris founder and joint CEO Ian Millner told Mumbrella Cheil is a good partner with “good cultural understanding and a good mix of skills and experiences” as they “both have an ambition to change the world order”. Read more »

Virgin Mobile CEO David Scribner takes shot at Telstra over CMO

Sydney panel: David Scribner

David Scribner

Virgin Mobile chief executive David Scribner has taken a shot at a major rival Telstra saying he is “flabbergasted” its newly appointed CMO will not report into the CEO despite it claiming to be customer centric organisation.

Whilst Scribner did not name the company the only rival telco to announce that particular structure is Telstra, whose newly installed chief marketer Joe Pollard will report into group executive Gordon Ballantyne rather than CEO David Thodey.

Speaking at the Secrets of Agency Excellence masterclass in Sydney this morning, the Virgin Mobile boss – a former CMO himself – said he gets “fired up” at the lack of power and influence most marketers have.

Asked on the likelihood of marketers rising to CEO or board level, Scribner said: “I really want it to happen. I am passionate about the profession and I think there has never been a better time for marketers to come to the forefront of thinking about growth and innovation. Read more »

Announcing Mumbrella Perth – our new conference for Western Australia

Mumbrella can today announce a new one-day conference in Perth to to discuss and showcase the best practices in advertising, media and marketing from Australia and around the world.

Mumbrella Perth


Taking place on February 25, Mumbrella Perth will bring together some of the best thinking from the the state and across Australia to look at topics including agency culture, the economy, the future of technology, strategy, content marketing and creativity.

Speakers confirmed for the event include behavioural economist Adam Ferrier, Nine Entertainment Co boss David Mott, Travis Johnson the CEO of Mnet and West Australian Newspapers CEO Chris Wharton. Read more »

Airbnb roll out global campaign locally as it aims to build local customer base

Accommodation rental site Airbnb has rolled out its global campaign in Australia in an effort to build its Australian customer base following the appointment of Sam McDonagh as the company’s first Australia and New Zealand country manager in August.

The minute long video aims to convey the idea of how travelling makes the world feel smaller by visually taking the viewer on a train ride through real-life miniature recreation of locations all over the world which are bookable via the Airbnb site.

Airbnb’s global lead creative agency is TBWA\Chiat\Day Los Angeles, with TBWA\Singapore handling its creative in the Asia-Pacific region.

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Logan City comms boss criticises ‘ignorant’ journalists who perpetuate ‘lazy stereotypes’

Deanna Nott

Nott at the PRIA national conference

The communications boss for one of poorer socio-economic council areas in Queensland has told a forum about her frustrations with “ignorant” journalists who perpetuate negative stereotypes of the area by writing “whatever they wanted and not feel the consequences of their action.”

In a frank presentation to the Public Relations Institute of Australia (PRIA) national conference in Brisbane yesterday, media and communication manager for Logan City Council Deanna Nott told how her team won PRIA Queensland’s award for in-house team of the year award, by reversing much of the negative media coverage the area received and helping shift the area’s “bogan” reputation

“Of course Logan rhymes with bogan. How can you change that? It’s very very difficult,” Nott told the forum. “But that is what we are doing with a dedicated seven member media team at Logan City are firmly focused on our mission to honestly and fairly reflect the Logan that more and more people are calling home every year.

“What’s our goal? A fair, balanced, frank relationship with an unbalanced media. I know it’s a simple goal but let’s face it that’s the holy grail of PR and it’s not an easy goal to achieve. Read more »

PRIA looks at merger and rebranding options

PRIA logoPublic relations industry body the Public Relations Institute of Australia (PRIA) says it will seek to grow its membership in 2014-15, after posting its third consecutive loss in the last financial year.

PRIA yesterday confirmed an $18,000 loss at its annual general meeting in Brisbane with its national president Mike Watson announcing that it will seek to expand its membership next year while also considering options for a merger and rebranding.

“The extraordinary loss for 2013-14 was due to the new auditing system that we have inherited but it was much better than it could have been,” said Watson.

“If the directors had not stepped up to the plate we would probably not be looking at the Institute even existing – it was that serious. We came close but we did not trade while insolvent and the good news is we currently have $440,000 in the bank as of the end of October.” Read more »

Opposition leader Shorten accuses ‘government of savages’ of ‘censorship’ with ABC cuts

Labor leader Bill Shorten has labelled the federal government a “government of savages” over the cuts being implemented at the ABC and accused them of “effective censorship of independent broadcasting in this country”.

Yesterday the public broadcaster announced measures it would take over $207m of cuts being handed down by the government, which included cutting 400 jobs including 100 from news, and cutting all non-news TV broadcasting outside of Sydney and Melbourne, prompting fears of centralisation of the broadcaster.

Addressing a rally against the cuts in Canberra today Shorten said “what on earth gave licence to this government of savages to attack the ABC?” pointing to Prime Minister’s pre-election promise not to cut the ABC or SBS, and promising Labor would increase funding to the broadcasters. Read more »

Marketing campaign underway for Cricket World Cup as ads showcase international appeal

The Cricket World Cup has set a target of selling one million tickets off the back of its marketing campaign which has kicked off in Australia and New Zealand.

Commercial manager Nick Hockley said promotional activity will position the tournament as a “festival” with cricketing communities and the youth market among the audiences being targeted.

Half a million tickets have already been sold which is ahead of expectations, he said, with the target to double that number.

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General Pants Co donate to charities in ‘General Peace Co’ Christmas push

General Pants Co is encouraging its customers to donate to charity rebranding its store fronts ‘General Peace Co’ and recruiting a number of celebrity ambassadors to push the giving angle.

The social media campaign, created by Bashful, is supported by the retailer selling limited edition ‘Give Peace’ t-shirts, with the funds from the sales also going to charity. The celebrity ambassadors are used to encourage their social media followers to donate or buy a shirt, tagging their posts with the #givepeace hashtag.

General Pants CEO Craig King said. “You haven’t been able to turn on the news in the last year and not be shocked by what you see – conflict and pain are far too commonplace. This December we wanted to stop and acknowledge what we’ve seen and in our own way encourage all Australians to give a little peace this Christmas. ”

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Lego rolls out first local Christmas campaign from Ensemble

Lego has moved away from its traditional product led Christmas campaign to a more emotive, brand spot which sees a young boy struggle to find the perfect decoration to top his Christmas tree as the toy brand aims to evoke a sense of nostalgia amongst parents looking for gifts for their children.

Created by Ensemble, the spot sees a young boy decorating the family Christmas tree only to be troubled with what to put on top before his sister helps out by crafting a star from his Lego collection.

Lego marketing director Troy Taylor said: “The Build Your Lego Christmas TVC is a change in direction from our traditional product and theme specific Christmas messaging of previous years. Read more »

Solaris Paper launches luxury toilet paper brand Emporia with campaign from McCann

Toilet and tissue paper manufacturer Solaris Paper has unveiled its launch campaign for new luxury toilet tissue brand Emporia with an ad created by McCann Sydney demonstrating the lengths customers will go to for the brand in an effort to highlight its quality.

The campaign introduces a female professional at work who tells a colleague she’s “just popping to the bathroom”, before leaving work and crossing a number of obstacles before arriving home to her bathroom and her Emporia toilet paper.

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