Virgin Mobile reworks pre-school song for double data and data rollover campaign

Virgin Mobile is pushing its double data + data rollover offer to customers who switch to the telco in a new campaign which uses a revised version of the pre-school song ‘Ten in the Bed’.

The campaign, created by Havas Worldwide Sydney sees a number of pyjama clad people, from kids to grandparents, jumping and dancing and falling out of bed while the overlaid song sings ‘Two in the bed and the little one said, double data plus roll over’.

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ANZ continues Your World Your Way marketing push with move to address pay inequality

ANZ is looking to close the financial inequality gap between men and women in the workforce, with a TV and social media campaign supporting the launch today.

The bank has released a report, entitled Barriers to achieving financial gender equity, which show women will earn, on average, $15,000 less per year than a man during their working life – or $700,000 over the course of a career.

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Journalist’s union puts spotlight on unpaid internships asking people to speak out

Unions unpaid internsThe union representing creative professionals is urging unpaid interns to get in touch if there are concerns the work involved is beyond that of a normal unpaid internship and they are being exploited.

The Media Entertainment and Arts Alliance is urging interns to call the union if they think their “work falls outside the bounds of a reasonable internship”.

“MEAA has recently become aware of some unpaid jobs being advertised on websites as ‘internships’ when they are anything but that. Unpaid work like this is a blight on our industry that results in the exploitation of young and vulnerable workers,” union CEO Paul Murphy told Mumbrella.  Read more »

QUT uses Google Cardboard to create virtual reality experience for prospective students

Queensland University of Technology (QUT) used Google Cardboard to create a virtual reality experience for prospective students showing off the Brisbane skyline with the addition of some international landmarks.

The Global Goggles campaign created by BCM shows a 360-degree rendering of the Brisbane skyline with landmarks like Big Ben and the Taj Mahal popping up on it, and was designed to highlight the university’s claims its graduates are ‘global ready’, as well as its credentials as a “forward thinking and innovative” institution.

Virtual reality has been one of the big trends to hit marketing in the last six months, with brands trying to create immersive experiences for consumers, with Google Cardboard becoming a cheap and portable way to take these experiences to market. Read more »

Australian actor portrays the death of a whale in graphic campaign for Sea Shepherd

Marine conservation organisation Sea Shepherd is graphically showcasing how a whale is killed in a new campaign created by The Works which sees an actor take on the role of a hunted whale.

Australian actor David Field, who has starred in Chopper, Two Hands, The Inbetweeners 2 and Catching Milat as well as Oak’s ‘Kill Hungry Thirsty Dead’ campaign, takes on the role of a hunted whale, acting out the whale’s struggle after being pursed to the point of exhaustion and then shot with a harpoon.

At the end of the video he reappears in a Sea Shepherd shirt and pledges his allegiance to the cause.

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Cooking shows Restaurant Revolution and The Hotplate cannibalise each other on launch

HotplateSeven and Nine’s new cooking shows Restaurant Revolution and Hotplate have failed to fire on their first outing with both shows drawing audiences of under 800,000.

Nine’s The Hotplate drew 784,000 metro viewers to win the 7.30pm time slot, while Seven’s Restaurant Revolution had 676,000 viewers, a result which was behind the ABC’s 7.30 and also Joanna Lumley’s Tran-Siberian Adventure which was on at 8.30pm and got 707,000 viewers, according to the OzTam overnight metro ratings.

Restaurant revoutionThe result will be a disappointment for both major TV networks which have heavily promoted the cooking franchises, which they scheduled to launch the night after the finale of Ten’s Masterchef which drew more than 2m for its winner announcement on Monday night. Read more »

Morning update: Marmite spreads the love, Twitter sales rise but user growth too slow

Campaign Live: Marmite urges nation to spread the love this summer

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Craig McPherson defects back to Seven to be director of news and public affairs

sevenSeven has moved to bolster its news division by bringing back former Today Tonight executive producer Craig McPherson for the position of director of news and public affairs.

McPherson moved to Nine in 2013 but will return to the network with management responsibility for Seven News, Sunday Night, Sunrise, The Morning Show, The Daily Edition and Today Tonight in that programme’s two major metropolitan markets: Perth and Adelaide.

In a statement announcing the appointment, Tim Worner, CEO of Seven West Media, said: “I am pleased to be working again with Craig. Read more »

New Tooheys TV ad takes trip through the generations in first creative work by Host

Tooheys has given a nod to the past in the first work for the alcohol brand by new creative agency Host.

The 60-second TV ad showcases small ‘have-a-go successes’ enjoyed by Australians through the generations with each success toasted with a Toohey’s beer.

The commercial ends with the Toohey’s brothers raising a glass at the opening of their factory in 1869.

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Carsguide’s ad campaign against rivals Carsales ruled misleading and deceptive by court

Online car classified website Carsales.com.au has won its court case against rival CarsGuide.com.au over a recent ad campaign which it said was misleading and deceptive.

CarsGuide billboard 2The Victorian Supreme Court today upheld Carsales’ argument that many of the representations made in the campaign, which started on June 15, were false.

Among the claims made in the case were that carsales.com sells a consumer’s contact details to dealers, that carsales.com passes on a consumer’s details to dealers without the consumer’s knowledge and that a consumer’s details are provided to a range of dealers if the consumer enquires about a car using the website. Read more »

Ogilvy to review internal structure as head of strategy Mark Sareff departs agency

Mark Sareff OgilvyOgilvy Australia has said it does not intend to replace its national head of strategy Mark Sareff, who is leaving the agency after four years in the role.

Sareff joined Ogilvy in what was a newly-created position in August 211 with a remit to oversee strategic output across both Sydney and Melbourne offices, and Ogilvy Australia’s strategy and planning team.

“Mark was brought on board with a clear remit to bring a national approach to our strategy and planning,” Ogilvy Australia chief executive David Fox said. “Having achieved this, he has decided it is time to move onto his next adventure.  Read more »

Melissa Hey promoted to national head of trading of OMD as group restructures trading

Melissa HeyThe Omnicom Group has continued to restructure its trading systems promoting Melissa Hey to the new position of national head of trading for OMD, just a week after it moved Tony Harradine to the new role of chief investment officer.

Hey was previously head of screen trading and will now report to both Peter Horgan OMD from a brand perspective and Harradine from a trading perspective. Read more »

GroupM streamlines tech partnerships with new strategy to deal with ‘cluttered’ landscape

Whitfield

Whitfield

Australia’s largest media agency group GroupM is banning ad tech suppliers from approaching its agencies directly as it looks to implement what it is calling a One Voice Tech strategy.

Newly promoted director of technical operations for GroupM Timothy Whitfield told Mumbrella the new approach was necessary to deal with what is a “cluttered” landscape.

“We identified the challenge that the mediascape is very cluttered, at the moment, and that this creates a lot of confusion and it leads to sometimes making some bad choices,” said Whitefield. “There is a knock on effect by slowing projects down. Read more »

Gaming Association updates profile of average ‘gamer’, number of older players surges

The industry association representing the interactive gaming sector says the average person who plays video games is 33-years-old and could be male or female.

Click to enlarge. Source: IGEA

Click to enlarge. Source: IGEA

New data commissioned by the Interactive Games & Entertainment Association (IGEA) found that the average age of a ‘gamer’ continues to defy the stereotypical teenager and in fact grew by one year to be 33 years old. The data found 47 per cent of players were female.

The Digital Australia Report 2016 saw Bond University interviewing more than 1200 households about their use of interactive games, with report author Dr Jeff Brand arguing: “While the presence of video and computer games in Australian family homes remains stable, we’ve observed growth in the proportion of the population who plays, including parents who play with their children, which has increased from 86 per cent in 2013 to 90 per cent in 2015. Read more »

GetUp! comms boss Matt Levinson departs

Levinson

Levinson

Activist group GetUp! is set to lose its communications director Matt Levinson who finishes up with the group on Friday after over a year-and-a-half in the role.

Levison joined the activist group in October 2013 after over two-and-a-half years working as a senior communication advisor to Sydney mayor Clover Moore.

Reflecting on his experience with GetUp! Levinson told Mumbrella: “It’s been a wild ride – sued by the Queensland LNP, hammering silhouettes into the icy lawns outside Parliament in Canberra, walking around in a giant tampon outfit. Read more »

Mumbrella360 video: Six minutes on six marketing sciences with Adam Ferrier

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

Adam Ferrier

Adam Ferrier

In this Mumbrella360 session, Adam Ferrier, curator, Marketing Science Ideas Exchange (MSIX) and global chief strategy officer, Cummins & Partners, talks about how the results of a scientific approach have a huge impact on marketing strategies and campaign outcomes. Read more »

The impact of the marriage equality ads latest focus for Newspaper Works influence campaign

The recent newspaper ad campaign which saw major brands publicly pledge to support marriage equality is the focus of the latest instalment of the ‘Influential by Nature’ campaign from the Newspaper Works.Influential By Nature

The industry body kicked off its ‘Influential by Nature’ campaign in April in a bid to convince the advertising industry to rebalance media budgets and stem the collapse of print revenues.

Former David Jones CEO Paul Zahra fronts the latest iteration of the campaign which is centred on the Australian Marriage Equality’s full-page ad in The Australian which listed the brands supporting marriage equality. Read more »

ESPN plays down Australian UEFA Champions League rights loss to rivals BeIn Sport

ESPN logoUS Sports broadcaster ESPN has reaffirmed its commitment to its content offering in Australia despite losing the rights to its flagship soccer competition, the UEFA Champions League.

Bosses at the channel confirmed they had hoped to retain the exclusive rights and had entered a “very competitive bid”, but missed out earlier this month to Al Jazeera-owned BeIN Sport.

The loss of Europe’s premier club football competition leaves ESPN with a predominately American-sports line-up for Australian viewers, but Haydn Arndt, general manager at ESPN APAC, said they continue to grow the audience, particularly in the 18 to 34 demographic. Read more »

 
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