In this week’s wrap-up: Simplot seeks creative agency, Tabcorp calls media review.
Simplot call creative review with BWM declining to repitch
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Seven’s renovation reality series House Rules lost 112,000 metro viewers on its second outing, posting a metro audience of 679,000, down from Wednesday evening’s audience of 791,000. A second episode of House Rules was watched by 542,000.
The second episode attracted House Rules’ lowest audience ever, and was down 40% on the 2015 season average.
In the 7:30pm time-slot House Rules out-rated the ABC’s 7.30 which was watched by 733,000 metro viewers. Read more »
Survey finds 90% of APAC web users would consider using ad blockers, ad tech firm suggests ‘polite advertising’ as a solution
A survey by ad tech firm Unruly has found that nine in 10 internet users in Asia Pacific would consider using ad blockers, with two thirds of Australian respondents saying they are put off a brand when obliged to watch a pre-roll ad.
Under half (45%) of Southeast Asians felt the same way; however, Southeast Asian users are more averse to retargeting, with 67% saying that they find ads that follow them around the internet creepy – the global average is 63%.
More than half of Australian users (77%) said they would lose trust in a brand if they felt an ad lacked authenticity compared with 86% of Southeast Asian respondents who felt the same way. Read more »
Morning Update: The Sun to face trial over hacking; Pepsi launches emojis in 100 5-second ads; Twitter now a news site; KL logo ‘a hoax’
The Sun is facing trial over phone hacking for the first time after a high court judge ruled there was enough evidence for claims against the newspaper to be heard in a civil court.
Four claimants, including entertainer Les Dennis, allege that 40 articles printed in the tabloid were obtained through phone hacking, including some while the paper was edited by Rebekah Brooks.
Brooks, who was cleared of all phone-hacking charges in a trial which ended in 2014, returned in September as chief executive of News UK, publisher of the Sun as well as the Times and Sunday Times.
The head of the Outdoor Media Association has called for governments to work with rather than regulate against the industry to “create outcomes that benefit us all”.
Speaking at the Future Cities Conference in Sydney, CEO Charmaine Moldrich suggested the current relationship was “constraining innovation and our cities are ending up with outcomes that are regulation driven rather than being led by vision.”
Her speech comes in the lead up to the City of Sydney’s scheduled release of its plans for the future of outdoor advertising in the city in the coming weeks. The OMA has been lobbying the council hard for changes after opposing the original proposals. Read more »
After aligning its brand with the block-busting X-Men franchise across the two most recent movies, Frucor brand V has gone the extra step, drafting in one of the stars of the film to front its latest campaign.
In a deal struck with 20th Century Fox and the studio’s latest film, X-Men: Apocalypse, the character of Quicksilver, played by Evan Peters, stars in the ad that continues with the brand’s line of ‘The massive hit that improves you a bit’.
The ad features Quicksilver discovering he is being replaced with a V-drinking twin, who then proceeds to show how he is just that little bit faster. Read more »
Developed by Cummins & Partners Sydney, the latest initiative ‘May Eight!!’ – pronounced ‘Maaate’ – is designed to inspire men to reach out to their friends to organise a catch up, giving those who may feel isolated or who are at risk of depression and suicide to engage and reconnect. Read more »
Justice David Hammerschlag today ruled that the contract between Nine and WIN did not give the regional media player the rights to online streaming in its geographical area.
“WIN led no evidence of having suffered loss by Nine’s alleged breach,” Justice Hammerschlag wrote in his judgment. “Injunctive relief would visit disproportionate harm on Nine . . . with the consequence that it would have to shut down the service entirely to comply with any injunction.”
WIN launched the legal action action in February, claiming the launch of 9Now in January fundamentally undermined its business case and risked drawing viewers and therefore advertisers away from the regional TV network.
“Win is obviously disappointed with the outcome of the case,” said Andrew Lancaster, CEO of WIN.
Ten’s news boss Peter Meakin has stepped back into a “consultancy” role with the TV Network and will be be replaced by John Choueifate.
Choueifate had been Meakin’s deputy, serving as news director since he joined his former boss, Meakin, at the TV Network in 2013.
The changing of the guard comes two years after Ten announced major redundancies in its news and current affairs division prompting Meakin, previously head of news at both Nine and Seven, to comment that he was an “admiral without a fleet”. Read more »
SBS has confirmed it has commissioned a second season of Struggle Street, one of the most controversial shows of 2015.
The move comes after reports last year that the multicultural broadcaster was scouting locations in Sunshine one of Melbourne’s poorer suburbs.
The documentary, which has been labelled “poverty porn” by its critics, last year drew an angry response from some in Western Sydney when it screened earlier this year but the controversy translated to strong audiences with the first episode drawing 935,000 metropolitan viewers.
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People and diversity issues in the communications industry will be the subject of a full stream of content at this year’s Mumbrella360 conference.
The event, Australia’s biggest media and marketing conference, runs at the Hilton in Sydney from June 7 to 9. The People Stage will be one of four simultaneous streams of content taking place on Thursday June 9.
The panel will follow an opening keynote on Wednesday June 8 featuring US-based adland provocateur Cindy Gallop, in which she will set out a manifesto for how advertising can change the world.
As a result, Mumbrella invited Gallop to travel from New York to be a part of the conference.
She will also join a panel on the Thursday morning to discuss the lack of gender diversity within parts of the communications industry.
Fellow panellists include Dr Jennifer Whelan, an organisational consultant whose areas of specialty include how to help organisations overcome unconscious bias. Read more »
Kiis FM Sydney has admitted the station does pay to secure exclusive celebrity interviews for its top-rating breakfast program Kyle and Jackie O.
The Daily Telegraph today revealed that the Kiis FM program, which trades heavily on its access to A-List celebrities, had been paying stars for some time and most recently is believed to have given Carmen Electra $10,000 to talk about Shane Warne’s crush on her. Read more »
Behavioural marketing company SaleCycle is set to amp up its presence in Australia and Southeast Asia with the appointment of a chief revenue officer to oversee the company’s growth.
Former Ensighten Asia Pacific regional director Chris Brinkworth assumed the new role this week and said he would focus on building the business in the Australian market.
SaleCycle has built its model on supporting businesses using digital to capture more of the 98% of potential customers who are lost at the last click before a sale. Read more »
The head of the Commercial Radio Australia has dismissed suggestions there will ever be a time when streaming of radio content on the internet overtakes the terrestrial broadcast of radio.
Joan Warner, CEO of CRA, made the remarks at the media launch of the new LG Stylus DAB+ phone, where she announced the industry would provide $5m in contra advertising over six weeks aimed at promoting the phone, which is the first smartphone device to include a digital radio device.
On the future role of streaming radio, Warner dismissed it as viable replacement to the existing model, saying: “We frequently face the assumption that streaming will eventually or even now is replacing broadcast radio as the main method of listening to radio.
“First of all, it isn’t. Secondly, it can’t. Using streaming over a mobile network to reach an audience of hundreds of thousands of people – all listening to the same program at the same time in good quality – is not practical, nor technically possible.” Read more »
The finale of Nine’s controversial dating show Married at First Sight was watched by 1.048m metro viewers.
Airing from 7:30pm to 9:30pm, the final episode of the six parts series was up on its season launch, which drew 771,000 metro viewers, but down on last year’s finale, which attracted 1.290m metro viewers. The season-ender is the only episode during season two which broke the 1m audience mark.
Married at First Sight – Follow Up, which checked in with the couples to see if they were still together, was watched by 1.11m metro viewers. Read more »
ANZ will be the first bank to bring Apple Pay to Australia with the announcement its customers will be able to use the contactless payment systems that uses Apple’s latest generation of phones.
The move increases the stakes in the industry’s marketing wars and the battle for selling faster and easier ways for consumers to make payments.
Samsung is expected to launch its device-based payment system later this year with its Galaxy phone line already being sold with the app installed.
The online magazine flagged the expansion to the cities at the end of last year, telling Mumbrella it was aiming to take a more national approach with its coverage.
Commenting on the new hires, Nick Shelton, director and publisher at Broadsheet, said in a statement: “Broadsheet exists to celebrate everything Australian cities stand for. Having grown loyal reader bases in Melbourne and Sydney, we’re now looking to expand this to the rest of the nation.” Read more »
Morning Update: W+K unsweetens Mother’s Day; Pandora’s plan for reinvention; What’s hot at NewFronts; Netflix Asia progress ‘limited’
We’re exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother’s Day. To mark both occasions, Procter & Gamble has brought back its ‘Thank you, mom’ campaign. And this time, the marketer has both broadened the scope of why it’s celebrating moms and zeroed in on a particular attribute—their strength.
The spot was created by Wieden + Kennedy in Portland, Ore., and directed by Jeff Nichols of Rattling Stick. And while previous installations of ‘Thank you, mom’ have mostly focused on the effort and sacrifice mothers make specifically in helping their sons and daughters train for sports, this new spot goes further.