ACCC targets Reckitt Benckiser alleging false and misleading packaging claims on Nurofen

Consumer watchdog the Australian Competition and Consumer Commission (ACCC) is to launch court action against the makers of Nurofen alleging it misled consumers over claims on its packaging that its medication can provide pain relief to specific areas.

The ACCC will take Reckitt Benckiser to Federal Court at the end of the month alleging products for back pain, period pain, migraine pain, and tension headache misled consumers into thinking that they were designed and formulated to treat a particular type of pain, despite being identical.

“In this case, we allege that consumers have been misled into purchasing Nurofen Specific Pain Products under the belief that each product is specifically designed for and effective in treating a particular type of pain, when this is not the case,” said Rod Sims ACCC Chairman.

The court action comes after Reckitt Benckiser was reprimanded by the Therapeutic Goods Administration in 2013 over its claims of “targeted relief” and forced to remove “any representations that the advertised products target the source of pain or cause of pain”.

The TV ad Reckitt Benckiser was forced to remove from air in 2013.

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Four Seasons Condoms asks people to fake orgasm as it moves to ‘always on’ approach

Four Seasons Condoms has launched a new content campaign for its Naked range in time for this weekend’s Mardi Gras asking people to create their own When Harry Met Sally moment and fake an orgasm on camera.

The new campaign has been created by APN News and Media’s recently launched content marketing arm Emotive, which has been appointed by the condom brand as its content marketing agency, as the condom maker looks to become an “always on publisher”.

In the ‘Are you coming?’ campaign men and women are asked to fake an orgasm on camera, with the two and a half minute video which ends urging men to “stay safe at Mardi Gras this year” with Four Seasons Condoms.

Graham Porter, founder and managing director of Four Seasons Condoms said: “Our objective is to become an always-on publisher and given the entertaining nature of our products – emotionally charged content is key. I am thrilled to be working the team at Emotive and look forward to unveiling some exciting activations over the course of the year.” Read more »

Radio boss: We provide condoms to stop staff having babies (and work-life balance is bullshit)

Linda Wayman

Wayman: ‘Angela Jolie Award’ for staffer who benefitted from colleague being on maternity leave

Australia’s largest radio company Southern Cross Austereo gives condoms to its staff in Perth to discourage them from having babies, an executive has revealed.

Speaking at the Mumbrella Perth conference, Linda Wayman, who is boss of SCA’s two Perth stations Mix 94.9 and Hit 929, told the debate on recruitment and culture that of her 100 staff, a third are either on maternity leave or covering a position for someone who is. She said: “Thirty five per cent of my staff at the moment are on a maternity leave contract or maternity leave and that’s significant.”

And she revealed: “We do have a big jar of condoms at work. I’m not lying, I’m not exaggerating. I do encourage people regularly, to have sex with condoms. That is a big area of focus for me, encouraging people to have sex with condoms.”

Wayman’s comments come ahead of International Women’s Day, which takes place this Sunday. Southern Cross Austereo is one of Australia’s biggest broadcasting companies, with radio interests including rock network Triple M and Today’s Hit network, which rebranded from the Today Network late last year.

Wayman told the audience she tried to support staff who were new mothers but was opposed to any legislation entitling them to come back in part time roles. She warned: “I don’t agree with the union push at the moment that women coming back to work, automatically should be allowed to come back part time. I’d love to, but I’d be lying if I said that was wonderful. It’s an idealistic and anti-commercial stance.”

The audio from the session. Wayman’s comments can be heard from 33 minutes in.

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Morning Update: Nivea slammed for stigmatising Singaporean women with dark arm pits in video for skin whitening deodorant

Mumbrella Asia: Nivea slammed for stigmatising Singaporean women with dark arm pits in video for skin whitening deodorant

Body care brand Nivea has come under fire in social media and by a women’s rights group in Singapore for stigmatising women with dark arm pit skin.

A three-minute video posted on Nivea’s Facebook page features a young Singaporean woman who is shunned by members of the public because she has darkly coloured arm pits.

The response to the supposedly humorous video was mixed, but some objected to the brand suggesting that women with darker arm pits should be socially ostracised, and use Nivea deodorant as a solution to their problem. Nivea’s Extra White & Firm Q10 Deodorant contains whitening and firming ingredients.

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Thirsty Camel launches blokey beer campaign looking for ‘Minister for Thirst’

Thirst Camel bottle shops are looking for a “Minister for Thirst” as part of a new campaign across TV, radio, outdoor, print and digital.

Using footage of a parliamentary brawl the campaign jokes that thirsty Australians need an outlet, hence they are taking nominations for a minister for thirst in collaboration with the T20 group.

They are encouraging people to enter themselves and friends and are offering a prize package worth $20,000.

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Woolworths teams up with Disney Pixar for latest Collectibles Domino Stars campaign

Woolworths has partnered with Pixar Animation Studios for its new Dominos Stars range which it is promoting in a TV ad created by Leo Burnett Sydney, that sees a child follow a collapsing dominos lineup around a store.

The new Collectibles range, which hit Woolworths stores today, features 44 dominoes starring characters from Disney Pixar films including Toy Story, Cars, Monstors Inc, Finding Nemo, Up, Brave, The Incredibles, Wall.E and A Bug’s Life.

Woolworths chief marketing officer Tony Phillips said: “In a world of computers and smartphones we’re thrilled to bring the classic domino back to Aussie playgrounds. In partnering with Disney Pixar, we’ve opened up the domino craze to a whole new generation of fans.

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TV and radio industry calls for curbs to ACMA’s powers following nurse prank call ruling

2DayFMTV and radio industry bodies have rallied around Southern Cross Austereo after this morning’s High Court judgment that the media watchdog had the authority to say 2DayFM broke the law by airing the high profile royal prank call, saying it has serious implications for the entire industry.

After this morning’s unanimous ruling SCA issued a statement claiming it meant the Australian Communications and Media Authority (ACMA) could now “judge the criminal guilt of broadcasters”, describing it as a “serious defect in Australian broadcasting law” and vowing to get the law changed “as a matter of urgency.”

The ruling means the ACMA is now free to issue a report which had been suppressed previously which finds the network breached NSW surveillance las by secretly recording and broadcasting the call. However, the company says it has been told by police there will be no criminal charges against it.

Today the ACMA welcomed the decision, but declined to say what sanctions it will look to implement, which could include suspending 2DayFM’s broadcast licence. Read more »

David Jones celebrates denim with new youth-focused fashion campaign

David JonesDavid Jones has launched a multi-platform youth-focused fashion campaign aimed at highlighting its portfolio of denim brands.

The campaign, created by Whybin\TBWA, is centred around a mini catalogue which is meant to act as a guide to help consumers match denim with their personality. It is comprised of 24 images featuring David Jones youth ambassador Montana Cox along with models Rob Moore and Victoria Lee. Read more »

Mnet Mobile picks up top prize at Mobile World Congress for its Kia Game On app

Mobile solutions company Mnet Mobile has picked up two prizes at the Mobile World Congress awards held this week in Barcelona, while Telstra also picked up a gong at the show.

Out of over 800 entrants across categories, Mnet was warded the top prize for ‘Most Innovative Mobile App’ and also ‘Best Mobile Advertising and Marketing’ for its ‘Kia Game On’ app.

The app, part of an interactive campaign for Kia, challenged viewers to return the world’s fastest serve by using their mobile phone as a racquet. It was launched as part of the car brand’s Australian Open sponsorship in January last year, with Kia and Mnet refreshing the activation in January this year.

Mnet CEO Travis Johnson said: “Winning once on the global stage in the midst of 90,000 attendees from the world’s most innovative mobile companies is a thrill. Winning twice is beyond our wildest dreams and reinforces our focus on innovation and delivering great results.

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Aussie Apples unveils first campaign from newly appointed creative agency The Works

Aussie Apples is positioning itself as an “on-the-go snack”, as opposed to processed foods, in a new campaign from newly appointed creative agency The Works.

The ‘Refresh Yourself’ campaign, running across outdoor, point-of-sale, social and digital channels urges consumers to opt for an apple as a snack that will deliver a “uniquely refreshing and reviving experience”.

Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia said: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works”.

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Yellow Brick Road Wealth Management focuses on local branches in new campaign

Yellow Brick Road Wealth Management is focusing on the skills of its locally owned branches with a new animated campaign focused on how they can help customers “spend less on your home loan and more on your dreams”.

The campaign is a collaboration between Yellow Brick Road and Nine Entertainment Co’s in-house team, including 9mm (production), Mi9 (digital) and Powered by Nine (integration), and uses a sketch artist drawing specific scenarios on how the branch owners are part of their local community.

Yellow Brick Road chief commercial officer Scott Graham said: “There has been so much noise from the banks distracting consumers with who cut their rate first and minor differences between themselves. Read more »

BMF win project work for Sportsbet as Ralphsmith Communications remains on roster

sportsbetSportsbet has appointed BMF to creative duties across several key projects following a competitive pitch process, with Ralphsmith Communications also remaining on the betting brand’s agency roster.

The brand has also worked with Grey Melbourne in the past however it is unclear if Grey participated in the pitch. Read more »

ANZ announces winner of only GAYTM in the village campaign

ANZ Bank’s award-winning GAYTM campaign has announced the regional Australian town to host a GAYTM as Daylesford in Victoria. ANZ GAYTM

ANZ said Daylesford’s long term links with ChillOut festival – the biggest and longest running Queer Pride event in regional Australia made it a favourite among voters.

Strong contenders for the GAYTM were Broken Hill in New South Wales, where much of the LGBTI film Priscilla Queen of the Desert was filmed, Brisbane in Queensland and Devonport in Tasmania.

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Former Allure Media CEO Chris Janz takes CEO role at HuffPo Australia



Former Allure Media CEO Chris Janz has been named as CEO of Huffington Post Australia, a joint venture between The Huffington Post and Fairfax Media set to launch in the next three months.

Janz was the founding CEO of Allure Media, a digital publisher responsible for Business Insider, Gizmodo, Lifehacker and PopSugar, which was bought by Fairfax in December 2012 to be part of the company’s Digital Ventures division.

He was with the company for nearly seven years, finishing up in November 2013. He has been working as an independent consultant since leaving the company.

The Huffington Post’s chief operating officer Koda Wang said: “It’s rare to find a leader with both a strong entrepreneurial drive and an obsession for digital media. Chris will be a tremendous leader of HuffPost Australia, and help take the brand to new heights.” Read more »

Fairfax reaches settlement with teenager falsely accused of being terror suspect

AgeFairfax Media has reached a settlement with teenager Abu Baker Alam who was wrongly identified as terror suspect Numan Haider on the front pages of three of its newspapers last year.

The out of court settlement included a front page apology and letter to the community, a $20,000 donation to the construction of a proposed Afghan mosque in Doveton Victoria, and a confidential payment in damages, and comes after Alam moved to sue the newspaper publisher for defamation.

Today the publisher has carried stories titled “Fairfax Media says sorry” detailing the settlement and apology on the Sydney Morning Herald and The Age following the error in September 2014, which saw it wrongly run Alam’s image in place of Haider, who was shot after stabbing a police officer, on the front pages of the Age, Sydney Morning Herald and Canberra Times newspapers, along with two regional newspapers and on a number of its news websites. Read more »

Media watchdog wins legal battle over suppressed Today’s Hit Network nurse prank call report

Greig Christian

Christian and Grieg

The High Court has given the green light to media watchdog the Australian Communications and Media Authority (ACMA) to publish a controversial report into the prank call by two Today’s Hit Network DJs which led to the suicide of a British nurse.

Today’s unanimous ruling could allow the ACMA to take the Southern Cross Austereo station off-air as punishment for broadcasting the December 2012 prank call which saw hosts Mel Greig and Michael ‘MC’ Christian, who were impersonating Prince Charles and The Queen, put through to the ward where the then pregnant Duchess of Cambridge was being treated for acute morning sickness.

Jacintha Saldanha, the nurse who put the call through to the ward, took her own life days later.

Today’s decision comes six months after the ACMA was given leave to appeal a Federal Court decision that the media authority had overstepped its powers acting as “accuser and fact finder” in creating the report, which is believed to state the station breached the NSW Surveillance Devices Act by airing the secretly recorded call without seeking permission from the nurse or hospital.

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How to Get Away with Murder rallies as ABC beats Nine and Ten reality offerings

My Kitchen Rules again dominated the ratings overnight as the ABC’s 7.30 beat Nine’s The Block and Ten’s I’m A Celebrity Get Me Out Of Here, as How to Get Away with Murder rallies slightly for Seven. How-to-Get-Away-With-Murder-how-to-get-away-with-murder-37620551-3500-2254

Seven easily won the audience share last night with 24.4 percent of the audience, helped largely by a strong performance from MKR in the 7.30pm time slot on 1.6 m viewers, making it the only show to top more than a million. This was a shift up from last week’s 1.467m viewers, according to OzTam overnight metro ratings.

The network’s share was also buoyed by a lift for new US drama How to get Away With Murder, which lifted from last week’s low of 587,000 viewers with 609,000 tuning in this week. Last week’s episode was the most time shifted viewing of the previous week’s episode was taken into account the figure rose to 762,000.

Over on Nine The Block Triple Threat only managed 726,000, down on last week’s 793,000 in the same 7.30pm time slot, while Ten’s I’m a Celebrity Get Me Out Of Here was further back with 668,000, slightly up last week’s 663,000. The ABC’s 7.30 attracted 738,000 viewers beating both The Block and I’m a Celebrity.

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APN Outdoor takes bigger slice of $10m Sydney Airport outdoor advertising

APNO Logo Stacked Text Blue CMYKAPN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media.

While APN already held the rights to outdoor advertising in and around terminal one, as well as sharing some rights for the outside environments at Terminal 2, today’s announcement sees it consolidate more of the airport’s business, thought to be worth in the region of $10m per year. Ooh Media still holds the rights to the Qantas terminal advertising.

The company, which floated on the Australian Securities Exchange last year, also revealed its results for the last week which showed revenues up 11 per cent to $250m with net profit after tax up from $22.1m to $23.7m. Read more »

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