Sydney breakfast duo Jonesy and Amanda have taken out the award for the best on-air Team (metro FM), at last night’s 26th annual Australian Commercial Radio Awards (ACRAs) in Melbourne.
WSFM’s top rating duo Brendan Jones and Amanda Keller took out the top gong as well as the best syndicated program prize for their national weekly show My Generation, while their executive producer Laura Viglino won best show producer (entertainment/music) rounding out a good show for the Australian Radio Network pairing’s show.
Fairfax Radio’s 3AW’ pair Ross Stevenson and John Burns won Best On-Air Team (metro AM), while best current affairs presenter was won by the station’s morning host Neil Mitchell.
Macquarie Radio station 2GB’s Ben Fordham took out best talk presenter while radio’s best newcomer on air was won by Nova Entertainment’s SmoothFM presenter, Melissa Doyle.
Director of Southern Cross Austereo Peter Harvie was inducted into the Commercial Radio Hall of Fame while SmoothFM’s Glenn Daniel was recognised with the Brian White Memorial award for sustained achievement and effort across news, current affairs, entertainment and sports reporting. Daniel also won the best news presenter (metro FM).
The Australian expansion is part of a global push that will also see local-language editions launched in Germany, France, Italy, Spain, Brazil and Mexico.
In a wide-ranging interview at today’s National Radio Conference Keller also said she could not understand why she and long-time co-host of the top rating FM show Brendan Jones had not been offered a TV show together.
During the interview, by Media Week editor James Manning, Jones also admitted getting to number one had meant they had gotten more recognition from advertisers, adding: “We spent a lot of time getting drunk with 20 somethings from media agencies on a Friday afternoon, and within a week they would be out of a job and we would have to do it all again.”
Speaking at the National Radio Conference on the topic of Can social media survive monetisation?, Lund likened the need for marketers to “junkies”.
“This was the best model, and we should have seen it coming,” he said. ” Every brand on the planet was reaping better rewards than they have ever experienced. Then it changed and all of a sudden your first hit was free, and now little junkies you’ve got to cough up”.
He also accused creative agencies of “over complicating” content generated by influencers for brands.
The initiative will see a section of each store transformed into a festive “wonderland” as the department store looks to drive sales in the critical festive period.
Myer said it wants to create a “new level of engagement” with each Giftorium showcasing its product range and creating a festive atmosphere to “bring the fun” back to Christmas.
The move sees Omnicom’s smaller media agency PHD pick up much of the media buying for the company, which includes major brands such as Berocca.
In a statement to Mumbrella, a Bayer spokesman confirmed the company would “build a stronger relationship” with PHD following a global review, with Australia understood to be one of the markets changing agency.
Radio networks need to look at building strong national brands that are not built solely on individual talent says group marketing director of Nova Entertainment Tony Thomas, or else they risk becoming a “house of cards”.
“I think network brands are really important,” said Thomas. “We have had really strong markets around the country and that strength in not just about individual breakfast shows or strong drive or strong night shows its actually about the whole package together.
“The Nova brand is a model. It is a strong brand, there is a huge amount of equity in the Nova brand as a network brand and I think what we have done is manage to build that brand and the talent and at the same time so if we have key talent who leave us, then it is not a house of cards.”
Pizza chain Eagle Boys is hoping for a morale-boosting lift in sales as it prepares to piggy back its marketing off the impending release of Australian movie Fat Pizza v Housos.
The partnership with the film will see Eagle Boys roll out a number of marketing initiatives and join the cast on a promotional tour of the country.
The campaign comes at a time of unrest among franchisees amid reports that many are locked in disputes with head office. Some have claimed the company has halted radio, TV and letter box advertising – still regarded as a key promotional driver – which has left them struggling for sales.
National marketing manager Clare O’Brien, who joined the pizza firm six months ago, declined to comment on reports of disillusioned store owners and legal battles, but insisted the number of franchisees has stabilised at 170 and that a 12-month marketing plan was now in motion.
The chief executive of ZenithOptimedia has publicly congratulated rival media agency MEC on wrestling Nestlé from its grasp in an attempt to end the “vicious cycle” of bitterness which he said usually accompanies such business losses.
Ian Perrin has sent an open letter to his counterpart, Peter Vogel, admitting the “best team won” and acknowledging how Nestlé ran an “open and ethical process”.
Too often after losing accounts, media agencies behave ungraciously and raise question marks over the ethical behaviour of the winning agency, Perrin said. In some cases, he claimed “people punch each other” – although he didn’t elaborate. Read more »
Naked Communications has been named as one of four winners in the Cannes Chimera Award for the second year running after its Act Button idea won the third prize last year.
The competition is run by the Bill and Melinda Gates Foundation in conjunction with the Cannes Lions Festival, with this year’s brief to find a concept that could change the world, focusing on Millennials and embracing technology and interconnectivity, with more than 800 entries put forward by agencies in 66 different countries.
Naked’s ‘Watch for Good’ idea would see a button added to pre-roll videos which viewers could select as opposed to the ‘skip’ option, with the advertiser receiving the same pay-per-view cost but the publisher donating a defined portion of it to the Watch for Good fund which then invests in various altruistic projects.
The Pharmacy Guild of Australia has launched a campaign aimed at changing the way consumers perceive their local pharmacies by highlighting the wide range of services the stores provide.
The animated campaign, created by Sydney agency Jack Watts Currie with UK animation company Blink Ink, aims to illustrate the number of services a pharmacy provides by telling a story of a pharmacist couple who teach the residents of their town that there’s more to the shop than they realise.
Pharmacy Guild marketing manager Tim McLaren said: “Many Australians simply aren’t aware of the services on offer in their community pharmacies. This campaign encourages all Australians to discover more and ask their pharmacist about what services they offer.”
The move will enable users to listen to audio directly in their timeline on both iOS and Android devices.
To mark the launch, the National Film and Sound Archive (NFSA), will be tweeting iconic Australian recordings, including the oldest known sound recording in Australia “The Hen Convention” from 1896.
The NFSA will share recordings throughout the day, including Jack Mumsdaine’s ode to racing ledged Phar Lap from 1932 and an interview with The Beatles by Binny Lum in 1964.
Twitter audio content is available through a number of @SoundCloud partners, including the Washington Post,David Guetta and Chance The Rapper.
Created by Oxygen Interactive, it is fronted by Matilda the Devondale Cow with a mobile game at the centre of the campaign. It uses printing technology whereby unique codes are only revealed on packs once they’re chilled.
Matilda’s Dairy Dash, available on IOS, Android and Facebook incentivises and rewards consumers who purchase Devondale Long Life and chilled milk with the chance of instantly winning a share of $100,000.
Devondale marketing manager Kit Rahman said the brand faced a number of challenges.
Speaking at the National Radio Conference in Melbourne today, Andrew Denton described how the former CEO of both Seven and Nine, David Leckie, had told him before the show launch that the idea “was fucking boring” but argued that Leckie “could only see what was already there which was World’s wackiest commercials.”
“But what he didn’t see was what wasn’t there,” said Denton. “And the reason the show worked, beyond the fact we got incredibly lucky with our talent, is that (Gruen) is a show about us. It is about how persuadable we all are.” Read more »
Commercial Radio Australia has launched its new advertising campaign aimed at pulling in more big brand advertisers, based on a study of 20,000 consumers, it claims shows radio is the best medium for influencing buyer behaviour.
The new campaign, the product of collaboration form the top marketers at the industry body’s member stations and created by Eardrum, is based around a specially written song, drawing on the research which showed people’s “happiness and energy levels increased by nine times” when they listened to radio, and is aimed at big brands.
Presenting the new direction at the Commercial Radio Australia conference this morning Australian Radio Network CEO Ciaran Davis described the new campaign as “the most integrated and impactful brand campaign our industry has commenced”.
Thursday night saw TV audiences well down with audiences barely reaching the 900,000 mark and the ABC’s Catalyst and the return of Upper Middle Class Bogan among the highest rating non-news shows.
The season premiere of Upper Middle Class Bogan drew 719,000 viewers, making it the eighth most watched program of the night, well ahead of Seven’s Beauty and the Geek, which improved on last week’s performance but still only attracted 623,000.
A second episode of the geeks and beauties drew 613,000. The second episode was the most watched show amongst all the demographics, with the first episode the second most watched show amongst the 16-39 and 18-49 demographics.
Overall Seven won a lacklustre viewing night with 18.3 per cent, Nine had 16.5 per cent while the ABC was buoyed by the performance of It’s a Date, Catalyst and Upper Middle Class Bogan to a 14 per cent share. Ten had 12.6 per cent.
Starcom MediaVest Group has appointed Andy Taylor as national investment director, replacing Nicole Turley who left in December of 2013.
Taylor, who was most recently at OMD New Zealand as trading director, more than 20 years of media agency trading and sales having previously worked at Aegis in the UK and also The Mail on Sunday and Titan Outdoor.
Starcom MediaVest Group CEO Chris Nolan said the 10 month search for the position was extensive: “We took the time to find the right candidate for this role and we’ve found this in Andy.” Read more »
The broadcaster confirmed the change while also announcing that Amos Gill and Dani Pola would takeover the breakfast slot, replacing Michael Beveridge and Hayley Pearson who departed last month after struggling in the ratings.
“It’s been really exciting to build a new station from the ground up. Everything from our music features, our breakfast contests, our approach to news and information, the tone of the and feel of our production and more,” said Craig Bruce, head of content at Southern Cross Austereo. Read more »