The boss of IPG Mediabrands’s programmatic platform Cadreon Marc Lomas is to be promoted to a new international role, with the holding company announcing that Jessica White was being promoted to the position of local managing director.
The move sees Lomas become the second senior local Mediabrands executive to be tapped for a international role by former local boss and now global boss Henry Tajer, after Travis Johnson was promoted to global head of mobile last week.
“Marc and Jessica have been the architects of Cadreon’s industry leadership in programmatic,” said IPG Mediabrands group commercial director Dan Johns. “As a talent, Marc has been very visible in the Cadreon international network as programmatic has become a significant presence on clients’ media schedules.” Read more »
While Masterchef was slightly lower than last week’s audience of 1.221m, the show was the most-watched across the key advertising demographics (16-39, 18-49 and 25-54) and helped Ten secure an audience share of 16.3 per cent.
In the 7.30pm timeslot, Masterchef easily out-rated Seven’s Highway Patrol which grabbed an audience of 735,000 while Nine’s RBT was watched by 615,000. Read more »
Morning Update: Duracell tells story of girl’s reunion with soldier dad to mark Fourth of July; ‘Beach body ready’ ad not offensive
A new ad from Duracell spotlights the true story of a young girl who relied on a teddy bear for the comforting sound of her dad’s voice while he was deployed overseas.
Released just in time for Independence Day, the touching one-and-a-half minute spot shows the dad placing batteries into the stuffed animal and recording a message, before mailing it to his overjoyed daughter. The girl becomes attached to the bear, and her dad’s words — “I love you, baby girl” — ring out repeatedly as she’s playing, heading to school and drifting off to sleep.
The board of the ABC has this afternoon issued a statement on the controversy surrounding political talk show Q&A and the appearance of former terrorism suspect Zaky Mallah.
In the statement, the board of the public broadcaster announces that television journalist Ray Martin and former SBS managing director Shaun Brown will lead the review and also reveals that Q&A executive producer Peter McEvoy has received a formal warning for misconduct.
— ABC Q&A (@QandA) June 22, 2015
“The Board agrees with ABC management’s statement last week that the decision to allow Zaky Mallah to appear live on the program was wrong… ” said the board.
“There was inadequate consideration given to important issues around his presence in the studio, considering his previous actions, his desire for the media spotlight and some of his public comments.”
“He should not have been allowed to participate in the program from the studio audience.” Read more »
The chair of the Australian Press Council David Weisbrot has spoken out in the wake of treasurer Joe Hockey defamation win against publisher Fairfax Media, calling for law reform in the area as a “high priority”.
In a statement issued this afternoon Weisbrot said: “If we are serious about free speech and freedom of the press in Australia, then we must tackle defamation law reform as a high priority.
“The current law seriously inhibits investigative reporting and robust political debate and, make no mistake, politicians of all stripes are heavy users of defamation writs.” Read more »
In the past fortnight thousands of Australian tinder users have matched with an account dedicated to marriage equality that asks keen daters to ‘Swipe Right for Rights’.
The idea was conceived by two creatives at Whybin/TBWA Sydney,Andrew Torrisi and Chloe Saintilan, alongside GetUp! to give users a chance to show their support for those gay marriage.
Tinder users who form the perfect match with Swipe Rights are invited to sign a petition supporting marriage equality. To date more than 4000 have matched. Read more »
Japanese advertising giant Dentsu is establishing a presence for its Dentsu Media brand in the local market by realigning and rebranding Australia’s oldest media agency Mitchells, Mumbrella can reveal.
The latest changes to the Mitchells brand since the takeover of parent company Aegis by Dentsu two years ago has seen it renamed Dentsu Mitchell, establishing stronger links with the Japanese side of the parent company. However, its leadership team insists it has no immediate plans to drop the Mitchell name.
The move will also fan industry speculation the agency will seek to capitalise on Dentsu’s global relationship with clients such as Japanese brand Toyota, a $62.3m account in Australia, which is set to move its marketing team to Mitchell’s heartland if Melbourne in the next 18 months.
CEO of the rebranded Dentsu Mitchell, Kenny Stewart told Mumbrella the change signifies an “evolution” and promised the new brand would be established with “a vengeance”. Read more »
Major chocolate brand Cadbury is has launched a new ad campaign built around its sponsorship of Nine singing reality contest The Voice.
The campaign sees Cadbury invite new The Voice judge/coach, Jessie J, to “share the joy”, bringing her on as a brand ambassador.
As part of the sponsorship, the pop singer will front Cadbury’s above-the-line campaign, becoming the face of TV ads and a ‘Snap Your Selfie’ promotion, asking fans to take a picture of themselves with their favourite Cadbury bar. Read more »
Heinz Australia has launched a new ad campaign built around having the “Best Beanz on the Block” and promoting their new Heinz Beanz Creationz range.
The campaign, created by Channel T, aims to move consumers away from the ‘beans on toast’ mentality and show them that beans can used in a variety of dishes.
Sandra Arango, Marketing Director at Heinz said, “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’. And with Best Beanz on the Block we’re able to link great taste, with bean versatility”. Read more »
Nando’s Grocery Australia has launched eight new ads pastiching the typical dating site advert with a range of unusual characters confessing their secrets about new site PeriHarmony.com.au.
The new online ads will start running from today and feature eight quirky characters explaining how they found their perfect heat match, with the campaign aiming to move the idea of chilli sauces away from the how hot can you handle approach tp focus on flavour.
Marketing manager Tim Patton said: ““The chilli segment has traditionally been driven by heat, burn and a ‘come and try me if you dare’ approach. “We’ve taken the idea of modern day match-making and developed a campaign to help people fall in love with peri-peri. Read more »
The Voice continues to sap the audience from Masterchef with Nine’s singing show staying above 1.3m viewers mark and Ten’s cooking competition dropping 230,000 viewers on last week to 993,000.
Meanwhile the unusual reversal which saw US president Barack Obama interview naturalist David Attenborough about the environment which aired on ABC last night at 8pm grabbed 711,000 viewers, while Arthur Phillip: Governor, Sailor, Spy straight after at 8.40pm had 763,000 viewers.
The second day of action at Wimbledon was shifted onto multichannel 7Two with 210,000 viewers tuning in from 8.30pm for the early session, and 154,000 for the late action on a day light on Australian action. Read more »
Sorrell’s address will be via videolink, while senior vice president of strategy for News Corp’s US operations Raju Narisetti will address the forum in person. Read more »
The campaign, created by Cummins & Partners, is being live streamed through a banner ad as part of a homepage takeover on the WA Today website, with the agency claiming it is the first time live streaming through an ad banner has been developed in Australia.
Executive creative director Jim Ingram said in a statement: “Still images can be faked or out-of-date. So what better way to show the Southern Forests Region was alive and well then to show it live and well.” Read more »
Journalist Ray Martin is fronting a new content initiative for Colonial First State which is running across Macquarie Radio Network’s (MRN) online assets and aimed at those approaching their retirement.
Created by MRN’s Content Creation team in conjunction with Fremantle Media’s Spring and Ikon Communications the ‘Road Next Travelled’ series which will run over eight weeks and follows three listeners as they talk to lifestyle coaches and mentors including Joanna Maxwell , Guy Leech, Judy Tanner and The Smith Family.
MRN Content Creation director Andrew Sidwell said: “’The Road Next Travelled’ feeds the needs of our 40-plus audience for content that improves their lives. Working with smart content marketers like Colonial First State and agency partner Ikon Communications, we’ve been able to create a program that challenges and inspires our audience to think about being ready for the next part of their lives. Read more »
Morning Update: Anti gay marriage ad mimics coming out video; Outgoing Twitter CEO’s warning; Publicis wins Heineken creative
About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they’re (spoiler alert!) against it.
That stance is nothing new. And everyone is entitled to their opinion, as long as it doesn’t lead to legislation that discriminates. No, what’s galling about the ad is its appropriation of LGBTQ themes to marginalize LGBTQ people.
The best performing communications industry company on the ASX in the last financial year was media monitoring company iSentia, while the worst was STW Communications, according to analysis carried out by Mumbrella.
The 2014-2015 financial year ends today, with most ASX investors who focused on media and marketing coming out losers.
Among traditional TV companies, Seven West Media (SWM) was the worst investment, with its market capitalisation down by 44% for the year to $1.6bn – representing a decline of more than $1.3bn. Read more »
Joe Hockey has won his defamation action against publisher Fairfax Media, with the court awarding $200,000 in damages.
Justice Richard White in the Federal Court today found Fairfax had defamed the Federal treasurer through a poster published by The Sydney Morning Herald and two tweets by The Age.
Hockey was awarded $120,000 for the poster, headed “Treasurer for sale”, and $80,000 for two tweets sent by The Age. The court has dismissed claims relating to the articles.
In the 127 page judgement Justice White found:
“I uphold Mr Hockey’s claim that the SMH poster and two matters published on Twitter by The Age with the words “Treasurer for Sale” and “Treasurer Hockey for Sale” were defamatory of him.
“I find that the respondents have not made out their claims of qualified privilege and find that, even if otherwise available, these defence would have been defeated in the case of the SMH articles and the SMH poster by the malice actuating their publication.
“I assess Mr Hockey’s damages in respect of the publication of the SMH poster at $120,000 and in the case of the two tweets by The Age at $80,000.”
As the 2014-15 financial year wraps up major Australian media buyers are positive about the state of both the global economy and also the local advertising market, despite the current economic headwinds caused by the Greece debt crisis.
“The headline is really it’s a healthy marketplace,” Henry Tajer global CEO of IPG Mediabrands told Mumbrella. “On a broader market level we are expecting four percent growth – that’s consistent at around three and a half to four percent over the five years.
“Our view is that we are projecting growth over the next five years and that is in line with what we are seeing happen in the Australian marketplace.”
Other senior media buyers noted the consistent growth being recorded in the paid media market through metrics such as the Standard Media Index (SMI), which showed media agency spend in May cracked the $3bn mark leaving the market on track to report a record spend for the second half of the financial year. Read more »