John Cleese talks Llamas in fourth Bankwest spot

Bankwest has launched the next installment of its business banking campaign fronted by British comedian John Cleese.

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AFL ramps up Don’t go Quietly campaign with Face the Finals Facebook extension

The AFL is ramping up its finals season promotions with a new campaign with Facebook allowing people to become the hero in the ‘Don’t go Quietly’ campaign currently running.

The ‘Face the Finals’ extension to the campaign by Cummins & Partners has been created through agency tkm9 and uses Facebook to paint fans faces in their favourite team colours and insert themselves into photo with a star player.

Collingwood AFL face of the finals
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Arnie brands Austria the ‘lucky country’ in latest ad

Arnold Schwarzenegger returns for the fifth advert in the series for series, this time looking to buy investment property in “the lucky country”.

However Arnie has again mistaken Australia and Austria in the ad for the real estate company.

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The Gunn Report releases study on how to win awards in Print and Outdoor

mobile medic GPY&RThe Gunn Report has released a study on how advertisers and agency creatives can produce award-winning print and outdoor advertising, traditionally the awards categories most prone to scam – work created purely to win awards.

The study from the company which provides global rankings of creative networks based on awards won, called ‘The Power of Print’, singles out 13 different techniques that have proved the most successful at awards shows such as the Cannes Lions, Spikes Asia and the Clio Awards.

The research features 1,028 award-winning campaigns from around the world – an average of 50 of the highest ranked ads per year from 1999 to 2013. Read more »

Restaurant chain Urban Purveyor Group launches Oktoberfest in September

Restaurant chain the Urban Purveyor Group (UPG) is kicking off their Oktoberfest celebrations in September with a tongue in cheek campaign aimed at telling the “true story” of Oktoberfest.

The campaign, created by Channel Zero, is built around the idea that Australians are unaware Oktoberfest starts in September.

Marketing Director, Daniel Hopkirk said: “The idea behind this year’s Oktoberfest campaign was to remind consumers of the sense of fun that Bavarian Bier Café, Löwenbräu Keller, and now Munich Brauhaus carry as the leaders in everything Oktoberfest. Read more »

Kim Williams wonders what could have been if he’d stayed at ABC, criticises drama and doco output and labels print ‘doomed’

kim williams rules engagementKim Williams still wonders what might have been if he had stayed at the ABC where he could have become the boss, the media executive has revealed in his new book.

Williams – who was ousted as CEO of News Corp just over a year ago – spent three years at the national broadcaster in the early 1990s before leaving to join News Corp’s Twentieth Century Fox to create Fox Studios in Sydney. He has also slammed the ABC for not performing better in its drama and documentary output.

Stating that his time at the ABC was unhappy, he wrote: “The ABC was confronting for me as it has a strong ‘antibody’ culture to new and unwelcome intruders. However for aspiring leaders a period of being an outlier teaches you to think before you speak.” Read more »

News quietly removes Perth Now paywall

Screen Shot 2014-08-29 at 11.06.51 AMThe paywall for the Perth Now news website has been taken down, the first time News Corp Australia has removed a pay barrier since they were introduced to all its major newspaper brand mastheads in the middle of last year.

Mumbrella understands the paywall for the site, which houses The Sunday Times’ content, was quietly removed yesterday as part of a major refresh on the site, as it seeks to compete with the free online offerings of rivals West Australia News’ The West Australian and Fairfax’s WA Today. The move means users are no longer blocked from reading when they reach the monthly limit of free articles.

A News Corp spokeswoman refused to be drawn on the decision saying: “Shortly we will be revealing a new Perth Now design which has no impact on our current digital subscription model. Read more »

Tongue handed creative role for ARU National Rugby Championships, Ikon wins media gig

NRCCreative agency Tongue and sister STW agency Ikon have been handed the creative and media buying accounts for the new National Rugby Championship, the new competition which combines super league and local premier grade players.

The nine team competition, which kicked off last week, runs for 11 weeks with one match per round broadcast on Fox Sports. It is being billed as an “opportunity for the next generation of players to step up to the next level and mix it with the best”, with the Australian Rugby Union (ARU) hoping it will help incubate more talent for the national side.

“It’s an absolute privilege to be asked to generate ideas for one of our national sporting brands,” Tongue managing partner John Du Vernet said.

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Live blog: Friday, August 29

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

12.44pm – AOL’s “digital prophet” has described Australia as a “mid sized audience” for its Huffington Post brand and said he does not understand why there is not more innovation going on here. Full story here. 

11:29am - Consumer group Choice has launched a campaign against government plans to push for internet filters, as the piracy debate hots up.

10:39am - TV ratings are in, and it seems once again cute animals beat bitchy humans in the viewership takes, as Ten’s The Bachelor couldn’t compete with Oddest Animal Couples on Seven.

9:24am - The IAB has launched its latest media spend report and is claiming mobile is now worth more than magazines in ad spend, whilst FMCG brands are driving video spend

8:23am - Morning all, here’s what’s been happening overnight internationally: Read more »

Shine starts to fade for mummy bloggers as study indicates interest falling away

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Australian mums are turning away from reading and writing blogs in a sign the gloss may be coming off the mummy blogger phenomenon, according to a new survey.

Just 15 per cent of mums questioned in the study are currently writing blogs, a sharp drop from the previous study in 2012 when 27 per cent said they were blogging. Of those who are blogging, seven out of 10 are doing so to promote their business with the remainder penning articles about their personal lives.

The study was conducted by social research agency Mums Now, which spoke to 1,500 Australian mothers about their social media habits and technology interactions.

In addition to the decline in writers, mums are reading 47 per cent fewer blogs while the number asking questions on forums has declined 29 per cent.

Mums Now partner Mary-Anne Amies said the findings indicate the mummy blogger boom may be over. “As with many things, when something is new everyone jumps on it but it then loses its excitement,” she told Mumbrella.

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AOL’s digital prophet: Australia is just a ‘mid-sized audience’ for Huffington Post



AOL’s digital prophet has admitted the company sees Australia as a “mid sized audience” for its Huffington Post brand and said he does not understand why there is not more innovation going on here.

Speaking at an Exponential event in Sydney last night David Shing admitted the much-mooted launch had not happened yet because “The truth is with 22m people here it’s a mid-sized audience for us,” but the Australian added “I do advocate for it”.

Last month HuffPo’s general manager Koda Wang told Mumbrella the site would be a market leader in three-to-five years here, and said it was in the process of finding a local publishing company to partner with., whilst Inception Digital Media has been appointed to head the sales function for AOL here.

However a spokesperson has told Mumbrella the sales will be headed by the launch partner for the site, adding: “ Arianna Huffington is flying to Australia next Saturday to visit Syndey and Melbourne and meet with our potential partners. We are big believers and extremely interested in the Australian market, and we are, in fact, planning to launch in Australia in 2015.”

Speculation around the site’s launch has been rife since mid-2011, although the publisher admitted last year it had delayed its plans as it focussed on high-growth markets of Japan and Brazil.

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Virgin Australia sells stake in Velocity to private equity in move to ‘accelerate growth’

velocity_frequentVirgin Australia is to sell 35 per cent of its Velocity Frequent Flyer program to private equity in a move the airline says will accelerate the growth of its loyalty division and enable it to realise its “full potential”.

The sale of the minority stake to Affinity Equity Partners will boost Virgin’s cash balance by $336 million with the deal, which values the program at $960m, expected to be completed by the end of October. It is subject to conditions, including approval by the Foreign Investment Review Board.

The announcement came as Virgin reported an underlying pre-tax loss of $211.7 million, in line with market expectations, as the airline followed Qantas in posting a grim set of figures amid tough market conditions.

Virgin Australia chief executive John Borghetti described the past 12 months as “one of the most difficult operating environments in the history of Australian aviation”. Read more »

Consumer group Choice crowd funds anti-internet filter ad campaign

Consumer advocacy group Choice will next week run a crowd funded TV ad targeting the government’s approach to internet filtering and piracy calling on them to “work smart, not hard, to beat online piracy”.

The satirical advertisement, featuring a fictitious Minister for the Internet, will run next week on WIN Television in the ACT and has also been posted on YouTube.

The 30 second ad shows the minister launching his crude hand made internet filter and is part of Choice’s campaign against proposals which it claims would make the internet more expensive without effectively addressing piracy.

“We believe the government has its policy settings wrong when it comes to combating online copyright infringement,” said Choice campaigns manager Erin Turner. “Australians are frustrated with not being able to access and pay for timely and affordable content. Read more »

Myer former marketing and brand GM Megan Foster quits

Megan FosterMyer’s former group general manager marketing and brand development, Megan Foster, has quit in another senior management change at the department store.

The company confirmed Foster’s exit saying she wanted to “pursue other interests”.

Foster spent almost three years in the marketing role before a management shake-up saw her take over as group general manager in August last year. She was also a director at Myer-owned fashion brand Sass and Bide.

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Site Tour hires former SpotXchange MD Vicki Lyon as chief commercial officer

Vicki LyonOutdoor media buying platform Site Tour has hired former APAC managing director of SpotXchange Vicki Lyon to be chief commercial officer.

Lyon was the founder of the Australian arm of Tribal Fusion and was most recently part VP of ad tech solutions at Telstra’s newly formed global applications and platforms team.

“Appointing Vicki Lyon to the position of chief commercial officer is a major step forward for Site Tour,” said Michael Scruby founder of Site Tour. “Vicki is one of the most forward thinking people in media and has worked globally driving programmatic innovation. She will be instrumental to Site Tour as we extend our product offering and expand into new markets.” Read more »

The World’s Oddest Animal Couples outperform The Bachelor on Thursday night

world's oddest animal couplesAnimal couples outperformed human couples last night on TV as Seven’s The World’s Oddest Animal Couples beat Ten dating reality TV show The Bachelor with an audience of 765,000 to 661,000.

The documentary which aired for an hour at 8pm and looked at unusual animal relationships, was one of the strongest performers on a lacklustre Thursday night which had only one program, Nine News, above the one million viewer mark according to the OzTam preliminary overnight metro ratings.

Last night saw Nine win the night on the back of strong performances for the NRL, which drew 645,000 in just Sydney and Brisbane for a match between the Bulldogs and The Rabbitohs, while in the other states The Block drew audiences of 494,000 at 7.30pm in the other three markets, up against The Bachelor.   Read more »

Video advertising spend surges on the back of FMCG brand interest

IABStrong interest from FMCG brands has helped video advertising become the strongest performer in the online advertising space with demand for the medium growing 76 percent year on year to reach $196m in the last financial year.

The surge in video advertising comes at an important time for the industry with Nine and Fairfax this week formally announcing their subscription video on demand (SVOD) business StreamCo, Seven and Foxtel rumoured to be launching their own SVOD business and the free-to-air networks next week launching its HbbTV service Freeview Plus, which promises to put catch up television in the homes of millions of Australians.

“The fusion of video advertising with mobile has been transformational for advertisers and publishers alike,” said Alice Manners, CEO of IAB Australia.  “Mobile inventory has been somewhat undervalued, but the cross platform opportunity that video advertising brings to it has unlocked considerable value and potential for both sectors.”

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Live blog: Thursday, August 28

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:32pm- Mike Carlton has returned to writing, penning his first column since quitting Fairfax in a storm of controversy for Crikey. And it’s about Gaza.

mike carlton screen shot crikey column

1:15pm – Nine boss David Gyngell has slammed the government’s failure to act on media ownership rules, ruled out a merger with Fairfax while it still has print assets, and questioned why Seven and Foxtel would do a deal

11:44am - Qantas has posted some pretty hefty losses, but has decided to keep hold of its loyalty division in the main company as its most profitable part of the business.

11:02am - Yahoo!7 CEO Ed Harrison has been elected chair of digital industry body the Interactive Advertising Bureau (IAB).

10:13am - TV ratings are in and it’s a mixed bag for Ten, with the Bachelor boosting, but Wonderland dropping again and Extant being beaten by Eleven’s repeats of The Simpsons. Nine won the night with new and The Block.

9:54am - Nine Entertainment Co has posted improved profits for its first report since its stock market float in December, with profits up 5 per cent and TV revenues up 10 per cent. Events business Nine Live also saw a 33 per cent surge in earnings. Read more »

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