Domain hires Fairfax Life Media’s Melina Cruickshank for new content role

melina cruickshankFairfax Media has moved its group director for the Life Media brands Melina Cruickshank to take on the role of group director, content and audiences for its property portal Domain.

In a reshuffle John Hine has joined the Domain group as director of communications, having previously held a similar role at Victorian property and business listings group Metro Media Publishing, which is 50 per cent owned by Fairfax.

In the new role  Cruickshank, who spent three years as product director for Domain between 2005 and 2008, will be charged with all editorial and third party creation efforts, consumer marketing and market commentary.

The moves come amid continuing speculation Fairfax will float the real estate site as a separate entity on the stock market.
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Taubmans Paint appoint Naked Communications following pitch

TaubmansPaint brand Taubmans has appointed Naked Communications to handle its strategic above-the-line creative responsibilities following a competitive pitch, Mumbrella can reveal.

McCann Melbourne previously handled the account, however it is unclear if they were involved in the pitch process.

Taubmans head of marketing and retail consumer brands Nadine Miller-Vachon said: “Following an intense pitch process involving rigorous criteria and market research to confirm that the ideas presented resonated with our audience, we are delighted to have appointed Naked Communications.

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Women’s Fitness saved from the chop with Citrus Media picking up licence

Women's FitnessRecently-closed Bauer Media title Women’s Fitness is set to continue publication under new management, with Citrus Media to publish the title under license from UK-based Dennis Publishing.

Bauer’s move to close the magazine earlier this month came as a surprise as the magazine is one of the few to have enjoyed consistent circulation growth in that time, and had a circulation of 61,152 in the last survey, a 10.9 per cent increase from the year before. However it still trails its rival Pacific Magazines’ Women’s Health which has a circulation of 75,523.

The move has seen the magazine’s editorial team of six shift across to Citrus Media, with current acting editor Samera Kameleddine becoming editor effective immediately.

Citrus Media published titles including The Official PlayStation Magazine, Game Informer, Digital Photography Australia, Digital Photography DSLR and Cyclist, the last two of which are under license in Australia from Dennis Publishing.

Director Jim Flynn said: “Women’s Fitness is an amazing brand that has truly struck a chord in Australia. It’s a fantastic magazine which appeals to a broad audience and has a strong advertising offering.

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Hahn Superdry, James Boag and James Squire pitch creative

HahbnLion Co has put major beer brands James Boag, Hahn Superdry and James Squire creative accounts up for pitch, Mumbrella can reveal.

A Lion Co spokesperson confirmed the pitch, saying: “We are currently undertaking a review of creative agencies for the James Boag’s, Hahn and James Squire trademarks.

“We are operating in an increasingly competitive market and it’s important that we have truly innovative marketing that engages our drinkers across all touch points.  So we think it’s a good time to review our creative approach, and a pitch process is currently underway.”

It follows Hahn appointing Whybin\TBWA in July last year, with the account moving from Publicis Mojo. The agency worked on a 30 second ad that features two men in the pub who question how the beer can be both ‘dry’ and ‘wet’. Whybin\TBWA is not involved in the pitch.

Publicis Mojo currently handles James Boag and James Squire, but it is unclear if the agency is participating in the pitch process.

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AJF Partnership creative heads depart, replaced by JWT duo Daniel Fryer and Stuart Alexander

Fryer and Alexander

Fryer and Alexander

AJF Partnership Sydney has appointed Daniel Fryer and Stuart Alexander as creative group heads to replace Alex Stainton and Jakub Szymanski who have departed the agency after nearly three years to take up associate creative director roles with BBDO San Francisco, Mumbrella can reveal.

Fryer and Alexander join the agency from JWT Sydney where they had been for nearly three years as a copywriter and senior art director respectively.

AJF creative director Adam Rose said: “Dan and Stu are a proven senior team, having teamed up more than eight years ago when at BMF, to more recently at JWT where their work has been recognised at Cannes, D&AD, One Show and very recently at this year’s Effies with their innovation driven Attention Powered Car for RAC. Add to that, they’re great guys.” Read more »

Ninemsn to relaunch homepage and launch marketing push ahead of traffic drop off


The new Ninemsn homepage

Australia’s third most read news website Ninemsn is set to launch a major redesign of its homepage, supported by a new marketing push in the coming weeks, ahead of a significant expected fall in their online traffic, Mumbrella understands.

The move, which will include a television commercial, sees Ninemsn launch a dramatically simplified homepage and follows the end of the deal with former joint venture owner, Microsoft which saw the homepage serve as the default log out page for Hotmail/Outlook.

“The Ninemsn branding is much stronger on the page,” Hal Crawford, editor-in-chief of Ninemsn told Mumbrella. “It is very much a masthead, with the design being story led, so the headlines are much bigger, the fonts are bigger and the pictures are bigger.” Read more »

Nine confirms acquisition talks with outdoor ad firm Ooh Media

ooh mediaNine Entertainment has confirmed it is in acquisition talks with outdoor advertising firm Ooh Media.

A statement issued by Nine to the Australian Stock Exchange said discussions are “on going”.

Confirmation of the talks came as reports emerged in the Australian Financial Review that the two companies are in talks.

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Wine firm rapped by ACMA after sending unsolicited emails following cyber attack

ACMAMelbourne retailer Get Wines Direct has been rapped by the Australian Communications and Media Authority (ACMA) for sending unsolicited marketing emails to consumers who had unsubscribed.

The ACMA has issued a formal warning to the company for breaching the 2003 Spam Act after it continued sending the emails despite becoming aware of the issue.

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Monique Harris joins Bauer Media as head of digital commercial strategy



Monique Harris, formerly Monique Talbot, has been appointed as head of digital commercial strategy with Bauer Media.

Harris joins Bauer Media having founded and built her own company Tempest Media, along with online women’s magazine Most recently Harris has been the digital sales and marketing consultant with MJ Media in the UK, a role she’s been in for the last five years.

Bauer Media director of sales Tony Kendall said: “Monique’s appointment is a great win for Bauer as we continue to invest in and grow our brand and content communities. Her wealth of knowledge and experience developing successful and impactful digital strategy that connects with Australian women will place Bauer Media in good stead as we continue to evolve our digital footprint targeting this powerful demographic.”

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Social media aggregator Stackla receives $2m investment to accelerate US and UK expansion

Screen Shot 2014-10-30 at 11.13.34 AMSydney-based social media aggregator Stackla has received investments totalling $2m which the company says will accelerate its expansion plans in the US and Europe.

In its first round of funding, venture capital fund Rampersand and a consortium led by former Yahoo and NineMSN executive Tony Faure and businessman Grant McCarthy, have invested in the Sydney start-up. Faure was this month named as Stackla chairman. He is also chair of youth-focused publisher The Sound Alliance and Torque Data and Pollenizer.

Other investors in the consortium include Business Spectator editor-in-chief Alan Kohler and Sam Mackay, chairman of stationary and gift brand kikki.K and former chief executive of skin care firm Jurlique.

Stackla was founded in 2012 by Damien Mahoney and Peter Cassidy and enables brands to collate all mentions they receive on social channels and showcase them online. The company lists around 300 clients including Qantas, Adidas, McDonalds, Toyota, Shell and Manchester United.

Mahoney said the $2 million capital injection would largely fund expansion in the UK and US with the number of staff expected to double to 60 over the next 18 months.

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Jason Buckley promoted to CEO of Y&R Australia and New Zealand



GPY&R chief operating officer Jason Buckley has been promoted CEO of Y&R Australia and New Zealand.

Joining the company in 2011 as chief financial officer, Buckley was named COO in 2012. The appointment follows the departure of Steve Doherty from GPY&R Melbourne in January, with Matt Farrugia and Julian Bell promoted to the roles of managing partners of the agency at the time.

GPY&R Melbourne said it was restructuring its leadership team in the wake of the changes with the new team to report to Jason Buckley with the promotion confirming those changes.

Y&R global CEO David Sable said: “Since Jason arrived at Y&R, he has been a remarkable catalyst for change.  He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients’ businesses.  What makes it all work is his ability to motivate and inspire people on all sides of the business.  He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves.”

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Enero Group posts net revenue decrease, Melhuish stresses turnaround ‘by no means finished’

enero logoThe Enero Group has posted a six per cent decrease in net revenue from $29.5m to $27.9m for the September quarter year-on-year, but CEO Matthew Melhuish has told the holding group’s annual general meeting its “turn-around journey” is “by no means finished”.

However, the group’s EBITDA – earnings before interest, depreciation, taxation and amortisation – rose 26 per cent in the September quarter compared to the same quarter last year from $1.5m to $1.9m.

The results – which are the first for the 2014/2015 financial year, follow the group posting a five per cent decrease in net revenue from $127.3m to $119.5m in its 2014 financial year results and a loss of $1.453m.

At the group’s annual general meeting yesterday Melhuish said the financial year marked an “important milestone” in the company’s “turn-around journey” but that they are “by no means finished”. Read more »

Dubai Tourism turns to Nuffnang bloggers to market destination to Aussies

Screen Shot 2014-10-29 at 12.26.19 PMDubai Tourism’s Australian office has turned to Bloggerati, the talent division of blogging community Nuffnang, to promote the Emirate in a digital campaign that could reach eight million consumers.

The partnership, branded “Australia’s largest international social tourism campaign”, will see the 21 members of Bloggerati travel to Dubai and record their experiences in their blogs.

It forms part of the digital strategy of Dubai Tourism Australia and New Zealand Office and will dovetail with the #MyDubai initiative, created by Dubai crown prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, which encourages residents and tourists to share photos, videos and stories on social media about their experiences.

It is unclear whether the trip will see a reduction in the number of trips made by journalists working for traditional media publications.

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TV audiences down across the board with The Force topping the night

The Force Television audiences were down across the board last night with no program reaching above the million mark.

Seven’s The Force was the highest rating non-news program of the evening with an audience of 903,000 metropolitan viewers, down from 1.125m this time last week.

Over on the ABC, in the 8.30pm slot The Chaser’s Media Circus was down from 759,000 last week to 707,000 while Mad as Hell was up with an audience of 699,000 viewers, compared with 649,000 last week.  Read more »

Ten launches DIY show to run for six days a week in afternoon timeslot

Ten is set to re-enter the DIY space with a new afternoon program called The Home Team which aims to empower those wanting to have a crack at some home improvements.

The new show, debuting on Monday, will run from Monday to Saturdays for ten weeks, and has signed up a number of partners including Daikin Air, REA, BOQ, Berger, Haier, Silkkens, Stratco, HPM, Beaumont Tiles and Monier.

Complete with three hosts, builder James Bawden, interior stylist Julia Green and landscape designer Anthony Scott, the show will show audiences how to undertake a variety of home improvement tasks as the hosts themselves undertake the job of completely renovating a triple-fronted, double brick ‘renovators delight’.

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Morning Update: New World Cup logo has people scratching their heads; Skol shoots entire ad underwater; GoPro reveals nature of street harassment

AdWeek: This Is Hands Down the Most Messed-Up Halloween Ad You’ll See This Year

“You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of thesingle craziest commercial of 2012—a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.)

Well, now Vidmantas is back with a Halloween spot for Vytautas. And it’s completely sick and twisted. Check it out below, and watch out for flying nurse buttons. (And yes, this is a real ad, not spec—a tamer version has even been cut for Lithuanian television.)”

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Transport for NSW highlight motorcycle safety issues in new campaign

Transport for NSW is highlighting issues on the road which put motorcyclists at risk in a new campaign aimed at educating motorcyclist and other motorists on how to manage them.

Launched yesterday through George Patterson Y&R Sydney the campaign sees a motorcyclist riding down a road before approaching a curve when it presents different options of what could happen by seeing the rider split into four versions of himself to represent the various dangers. The campaign calls on other road users to look out for motorcyclists, reminding other drivers to always look twice for them.

Minister for roads and freight Duncan Gay, who launched the new motorcycle education campaign ‘Ride to Live’ at an activation outside Sydney’s Customs House today said:  “Our motorcycle community is growing at a rapid rate but unfortunately motorcycle fatalities are also on the rise.

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Change in 2DayFM breakfast aims for younger audience as SCA hints at station rebrand

Hamish and Andy today network drive returnSouthern Cross Austereo is looking for an “immediate ratings boost” on the struggling 2DayFM network in Sydney after confirming popular duo Hamish Blake and Andy Lee in the Drive slot.

The show is not set to start until July 2015 with SCA’s executive director of metropolitan operations Guy Dobson telling Mumbrella they “decided they wanted six months off between their part time and full-time shows to sit down and clear their heads.”

However, Mumbrella understands the duo are developing a TV project with the Nine Network, but there is no specific detail on timing or the nature of the show.

According to an ASX release, approximately 3.35m shares, worth $3.08m, have been issued today by Southern Cross Austereo as part of a talent contract which according to the company “provides an out-performance incentive that aligns with the shareholder value.”

Dobson said they had made the decision to move the young team of Dan Debuf and Maz Compton into the breakfast slot on 2Day as part of a bid to make the station more youth oriented again, hinting it could be rebranded under the Hits brand spearheaded in Adelaide.  Read more »

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