Havas Worldwide created more than 50 bespoke messages for the digital payment system for a campaign that spans digital channels and “high dwell time” locations including trains and train stations.
The creative, which includes cross track TV in Sydney and Melbourne, urges consumers to “use your nothing time to shop online” and follows insights that show Australians are increasingly using their phones to watch throw-away videos when they have nothing better to do. Read more »
The 15-second ad for Camel Tanks featured a man showing his friend his new water tank during a barbecue. The man hugs the tank which results in his wife slapping him on the head.
A complaint against the spot argued it “could give young girls the idea it’s ok to use violence against boys, but not the other way round”.
Metro Trains is using its Dumb Ways to Die campaign to celebrate the festive season and to raise money for the Salvation Army Christmas Appeal with the release of a new Christmas themed song.
The tune, by original artist Tangerine Kitty is available to buy on iTunes with the money raised going to the Salvation Army Christmas Appeal, with the song’s message around being safe during the holiday period.
The song, which features the lyric “Don’t be dumb or you will perish” is being broadcast on local radio in Melbourne, and on train station platforms where commuters are being given branded packs of jellybeans.
The win sees the independent media agency take over media strategy, planning and buying across all channels for the $4m account from OMD Adelaide. Read more »
Kidney returns to Australia after a year and a half with R/GA, having worked with Tribal DDB Melbourne as the general manager for nearly 18-months before that.
In a statement he said: “I’m excited to be returning to Australia and be part of what I believe to be the best talent in the country here at Ogilvy. Read more »
The start of the the second test match between Australia and India was the most watched non-news program yesterday, with 736,000 tuning in for session three of the opening day’s play.
This was down on session three of day one of the first test which had an audience of 843,000, with sessions one and two also down on the first test. Session two of yesterday’s match in Brisbane drew a metro audience of 590,000 compared to 637,000 for the first test, which took place in Adelaide.
It wasn’t enough for Nine to secure a ratings win over Seven, with Nine settling for a share of 17.6 per cent while Seven won the night with a share of 19.4 per cent. Ten came in third with 14.6 per cent while the ABC managed 12.7 per cent.
Morning Update: Mother London signs Jesus Christ as client; Funny or Die parodies final episode of Serial
“The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day.
It’s a preposterous conceit, even if Taylor Swift’s long hair at last year’s Grammys show generated the illusion of impressive head banging skills. Hard-rock dudes do not head bang to pop-country music. At least not in public places—even while wearing earbuds.”
Around 100 staff at the ABC deemed at risk of redundancy under sweeping changes at the public broadcaster are being notified today and tomorrow, while veteran political reporter Lyndal Curtis has decided to leave after 26 years on air.
Those deemed “at risk of redundancy” of the 330 people in the skills assessment pools will then be the subject of further consultations, with only those volunteering for redundancy to be let go before Christmas.
The notifications come after the Fair Work Commission on Monday told the broadcaster to be more open in its redundancy process after two unions raised concerns about the way it was implementing cuts caused by budget reductions imposed by the government.
Southern Cross Austereo’s challenged Today Network has had a brand refresh with the network changing its name to Today’s Hit Network.
In an internal memo to staff SCA director of metro operations Guy Dobson said: “I’m excited to announce the launch of Today’s Hit Network which marks the start of an exciting new era for our hit music stations in 2015.
“Expect great new shows, a new music format and a new ethos in everything we do that will give our listeners and our clients the best content and winning ideas. It’s a fresh new look to compliment the exceptional content we’re excited to roll out in 2015”
Network Ten has cautioned shareholders that takeover bids might not result in a takeover, with executive chairman and CEO Hamish McLennan admitting the decision to axe struggling breakfast show Wake Up was made when executive producer Adam Boland went off on stress leave a few weeks into its run.
It was reported earlier this month Foxtel and Discovery Communications had tabled a 23 cents a share offer for Ten as it also emerged that two other bidders, including private equity firm Anchorage Capital and Haim Saban from Saban Capital, were in the race to acquire the troubled network.
“As you know, on November 6 this year we advised the market that we had appointed Citi to assist in assessing a range of potential strategic options for the company,” McLennan said.
“On December 3, we advised that Citi had received non-binding, conditional proposals from a number of parties in relation to transactions which, if implemented, could result in a change of control of Ten or a refinancing of its existing debt facilities.
The ‘Don’t See a Great Night Wasted’ push, which first ran in December 2012, will appear in venues around Sydney CBD from this weekend and remain in market until after Australia Day. It has been created by The Zoo Republic.
Margie Reid, Managing Director OMD Melbourne said: “Our longstanding relationship with Dulux Group is very important to us, we are passionate about their business and are thrilled to continue this partnership, contributing to their future success across Australia and New Zealand.
The agency will be responsible for reasserting White Pages’ “leadership position” for connecting Australians and Australian businesses.
Andrew Siwka, director at The Royals, said the team was “excited by the opportunity to help re-establish one of Australia’s iconic businesses.”
Australian loyalty programs have become “frayed at the seams” and must move away from transactional schemes to ones that “inspire and excite” if they are to stay relevant, an expert in loyalty has said.
Matthew Heath, chairman and chief strategy officer of customer relationship agency LIDA, the CRM arm of M&C Saatchi, warned that local points-based schemes are in danger of becoming outdated in a data driven world where customers have moved on quicker than brands and are demanding more personalisation.
But he said whilst there was a move towards “hyperpersonalisation” that inspires people and gives them memorable experiences, Australia’s “strange” privacy laws are hampering this development. Read more »
Wicked Campers have had a fifteenth complaint to the Ad Standards Board upheld against it this year, with the board ruling the image of the character “Kenny Powers” was presented in an aggressive manner.
The complained about slogan read ‘You’re F#ckin’ Out! I’m F#ckin’ In!’ on the right hand side of van, with a pro drugs slogan at the back.
In its ruling, the board noted that the replacement of the letter u in the slogan with a # was “not enough to disguise what the word is meant to read”.
Earlier this week Morgan confirmed the closure of the agency in South Australia, which had clients including Fantastic Snacks, BankSA, the University of South Australia and several state government departments on its roster.
“We’re very much committed to Brisbane and Perth as we are to Melbourne and Sydney. Adelaide, we’ve been there a long time, these decisions are never taken lightly, but we felt in the long term, this is the right sort of move,” Morgan said.
Morgan declined to comment on which clients were transferring across from January 1, but said the majority of the agency’s staff are expected to move to KWP, which Mumbrella understands sits between 20 and 25.
Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.
Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.
The ABC has named CJZ’s Steve Bibb as its new head of factual following the the departure of Phil Craig.
Bibb, currently executive producer of factual, has been with CJZ for the last two years and was the director of programmes for Landmark Television for the three years prior. He also spent nearly a decade as a Nine Network producer and executive producer and was a former newspaper journalist for Fairfax in Sydney, News International in London and News Corporation in Sydney.
In a statement he said: “To be offered the role of Head of Factual at the ABC is a rare honour – a privilege – and it is truly exciting to be a part of a first class creative team at the national broadcaster.