Gold Walkley winning reporter Kate McClymont has raised concerns about the potential impact that reporters using social media platforms, like Twitter, are having on the conduct of court cases.
In a video interview with Encore, The Sydney Morning Herald investigative journalist said that while she had recently been tweeting from the Independent Commission Against Corruption hearings into the Obeid family, she was concerned about the wider impact social media reporting could be having on the administration of justice. Read more »
Ogilvy Public Relations has appointed Yianni Konstantopoulos as the new group managing director of the agency’s social arm, social@Ogilvy.
Konstantopoulos is a former vice president of strategy and business development at US digital agency Blue State Digital which implemented the digital strategy for the 2008 and 2012 Barack Obama presidential campaigns. Read more »
The second outing of Seven’s House Rules dropped to 784,000 metro viewers last night, leaving the network facing increasing questions about whether the new renovation show will be capable of competing with Nine’s The Block.
Last night The Block rated 1.062m, fourth most watched show of the night, according to preliminary overnight ratings from OzTAM. House Rules was 11th, only just ahead of an episode of Modern Family on Ten which rated 719,000.
House Rules made its debut on Tuesday night when it rated 803,000. Ten’s attempt to dislodge The Block, The Renovators, averaged 939,000 viewers on its first airing in 2011 and was considered a failure. Read more »
Google has appointed Procter & Gamble boss Maile Carnegie as its MD for Australia and NZ. She replaces Nick Leeder who announced his move to France in March.
Carnegie has worked for P&G for her entire career, joining the company in Sydney in a marketing role from university. She joins Google on July 15.
Google issued a statement saying:
“Google has appointed Maile Carnegie as the new Country Director for Google Australia New Zealand, beginning July 15. Read more »
Shares in Fairfax Media today reached their highest point in 12 months and almost double the price of their low point just over six months ago.
The share price of 67c on the ASX values the company at almost $1.6bn.
The company’s share price has undergone a steady recovery since October when its price dipped to 36 cents, valuing the company at less than $1bn.
The last time the company’s share price hit 67c was May 29, 2012.
In the Encore interview, Sydney production house Jungleboys founder and executive producer Jason Burrows and writer/director Abe Forsythe talk about Moody Christmas, The Elegant Gentleman’s Guide To Knife Fighting, making commercials and a possible feature film.
Jungleboys founder and executive producer Jason Burrows on the history of the company, the move into TV, their stable of directors and the production house’s unique collaborative approach.
He replaces Paul Cutler who will retire at the end of June. Carroll has most recently been working at SBS as executive producer of World News Australia.
“Jim’s extensive expertise in news and current affairs will be invaluable to SBS as we continue building on the esteemed reputation of World News Australia, our radio news and our flagship current affairs programs Insight, Dateline and Living Black, by broadening our reach and deepening engagement with our audiences across the platforms and devices available to them,” said Michael Ebeid, SBS Managing Director. Read more »
Tourism Queensland has launched a series of 20 short films as part of a “1 Day In Paradise” campaign created by SapientNitro.
The agency was previously the creator of the tourism body’s renowned Best Job In The World campaign.
Filmmakers shot the videos on GoPro cameras, which can be strapped to people or devices, with the brief to create “adventurous by nature” films that would evolve the brand story for Tropical North Queensland.
Specialist and B2B publications need to start demonstrating that advertising with them works, a panel of media buyers has told the industry.
Speaking at an event for media sales professionals in Sydney organised by Publishers Australia, MindShare’s chief of knowledge Nick Durrant said: “Find a way of proving that you will deliver the results. There is no room on a client’s budget plan anymore for luxuries. I want to know how many Land Rovers (for example) it’s going to sell me. So what you have to do is show me the idea and then show me how that’s going to work, and if you cannot show me how that’s going to work then you are going to lose, every time. Because everyone else is showing me what this is going to deliver back.” Read more »
During his time Pullen led wide ranging shifts of the organisation’s global agency arrangements, running a wide ranging media and creative pitch which saw duties for the global creative lead account switched to Droga5. However , 12 months on, no major work from Droga5 has yet emerged. (1.45pm update: Qantas says that Droga5 remains as its lead agency).
Pullen also led the repositioning of the brand under the new line of “You’re the reason we fly”, along with a new piece of music created by Silverchair’s Daniel Johns.
According to the announcement, Pullen will leave at the end of June.
The announcement to staff from Qantas boss Alan Joyce: Read more »
Among the panelists are Peta Southcome, marketing analytics manager at media agency Maxus, who triggered a furore in a piece – entitled Ladies could we shut the **** up? – she wrote suggesting that women should stop complaining about the lack of representation and focus on being as good as they possibly be at their jobs.
Also on the panel is Elly Michelle Clough, publicist from Belvoir Theatre, whose rebuttal – Why ladies shouldn’t shut the **** up - was also among the most commented upon of the year.
The pair will be joined by Ian Perrin, CEO of media agency ZO, who set the agenda in April when he asked why all the media agency bosses were male, while all their personal assistants were female.
The fourth panellist is one of the most successful women in the television industry, Anita Jacoby, co-founder of Zapruder’s other Films, the production company behind shows including The Gruen Transfer and Enough Rope. Jacoby left the company last year when it merged with Cordell Jigsaw to become CJZ. Read more »
Public broadcasters the ABC and SBS have both received extra boost in funding from last night’s federal budget.
The ABC will pick up an close to $100m in extra funding with $59.4m to go to news and current affairs and $30m for online content distribution, over three years. Meanwhile, SBS has received an additional $30m over five years.
The move has been welcomed by the managing directors of both broadcasters. ABC managing director Mark Scott last night issued a statement saying:
“This investment acknowledges two of the prime areas where the ABC is using its digital expertise to deliver on its Charter obligations to inform, educate and entertain Australians.” Read more »
Although it was up against Nine’s ratings juggernaut of The Voice, the debut for House Rules was even worse than Ten’s The Renovators in 2011 which averaged 939,000 and was deemed a failure. Other shows labelled a flop which had bigger launch episodes include The Shire (942,000), Brynne: My Bedazzled Life (930,00), Being Lara Bingle (925,000) and Excess Baggage (885,000).
House Rules, which aired from 7.30pm to 8.45pm was beaten by Nine’s The Block (1.308m) which aired from 7pm and The Voice (1.597m) which aired from 8pm. Nine’s winning schedule extended to 9pm with the challenge part of The Celebrity Apprentice averaging 1.026m while the boardroom challenge which followed rating 749,000.
Seven created House Rules – a remix the My Kitchen Rules and My Restaurant Rules franchise – in a bid to challenge Nine’s renovation show The Block. Read more »
WWF (World Wide Fund for Nature), has appointed M&C Saatchi’s strategy consultancy Clear to focus on developing its brand in Australia. Read more »
Aussie John, Kogan, Boost Juice’s Allis and Lorna Jane to talk about being the face of their brands at Mumbrella360
Mumbrella360 will hear from four company leaders who are also the face of their brands as they swap notes and share the marketing lessons they have learned from the experience.
John Symond, founder of Aussie Home Loans; Ruslan Kogan, founder of online retailer Kogan Technologies; Janine Allis, boss of Boost Juice and Lorna Jane Clarkson, creator of Lorna Jane activewear will all appear on the panel.
Symond became one of Australia’s best known entrepreneurs thanks to his catchphrase “We’ll save you”. He returned as the face of Aussie Home Loans last year, a move which reportedly led to an uplift of 40 per cent in sales leads. Read more »
He discussed News Limited’s move to a metered paywall strategy.
Reid – a three decade News Limited veteran – has edited papers including The Daily Telegraph and The Australian and has been group editorial director for nearly six years. He is also a board member of the Press Council and chairs the AAP.
She said in the announcement: “DDB is an impressive and successful agency, but they’re also curious and hungry. At Mojo I had the chance to work with some of the best people in the business. I loved my time there and will miss them all.” Read more »
The growing use of data in marketing will be explored in a series of three sessions at Mumbrella360 next month.
In a session curated by advertising technology company Alphabird, brands and publishers will debate how to utilise insights from data in business, share candid examples of the pitfalls they have encountered, along with tips to employ big data more successfully. The panel will discuss the entire spectrum of data implementation from publisher solutions to media targeting, and provide compelling case studies to demonstrate practical applications.
The panel includes Ed Harrison, group sales director, Fairfax Media, Rebekhan Horne, Ten Network’s chief digital officer, Willie Pang, Asia-Pacific CEO of Alphabird, and Warren Billington, managing director of marketing software-as-a-service (SaaS) company Acxiom. It will draw from their experience in coping with the overload of consumer data and how to use it to drive effective communications. Read more »