Edelman restructure sees Melbourne GM Grant Smith depart after four years at helm

Grant Smith


The head of PR agency Edelman’s Melbourne office Grant Smith has departed the agency, Mumbrella can reveal.

Smith had headed the agency as general manager for more than four years, but left earlier this month following a national restructure within Edelman.

“I can confirm that Grant Smith has left the organisation,” said Matthew Gain, chief operating officer of Edelman Australia. “We have recently restructured our offer around national rather than geographic teams and do not currently plan to replace the GM Melbourne role. Read more »

McDonald’s celebrates Aussie evolution in online campaign introducing ‘Create Your Taste’

McDonald’s is celebrating its unique evolution in Australia with a new campaign pushing consumers to a dedicated website that tracks the fast-food chain’s story since it opened in Australia in 1971.

The animated minute long spot takes viewers on the journey of the chain’s local history, explaining McCafe is an Aussie invention and citing menu changes, such as the addition of beetroot to burgers and steak to salads, hinting “the biggest change” is yet to come.

Running online, the campaign directs consumers to a dedicated ‘McDonald’s to Macca’s: A Great Aussie Road Trip’ website which allows consumers to watch content and track the restaurant’s history in Australia.

Read more »

First speakers for Mumbrella360 revealed with global and local speakers on Data Stage

360 logoThe first details of industry-curated sessions for Mumbrella360 have today been revealed.

The announcement comes after an unprecedented 400+ session and speaker proposals for the conference.

This year will see the conference themed across eight streams over the two days.

The first day of the conference, on Wednesday June 3, will see presentations take place across the Data Stage, the Content Stage, the Virtuoso Stage and the Leadership Stage. Thursday June 4’s content will be featured on the Brand Innovation Stage, Future Stage, Consumer Stage and Ideas Stage.

Taking place alongside the conference sessions will be a two-day stream of workshops and ten minute talks. Meanwhile Mumbrella360 kicks off on the afternoon of Tuesday June 2 with an industry networking afternoon.

Mumbrella can today reveal the draft program for the Data Stage, with a series of international and local speakers. Among those presenting are: Read more »

Failure to moderate Facebook comments about car wreck sees paper censured by Press Council

Moorabol News

A local newspaper breached Press Council standards by refusing to delete derogatory Facebook comments about a fatal car smash, but not in publishing pictures of the scene on social media within 30 minutes of the crash.

The APC found Victorian local paper The Moorabool News failed to delete comments on its Facebook page under a post about the October 9 smash, following which the driver of the car died, which included: “20 year old kid…deserves what he got not the poor old tree”; “thankfully the idiot travelling at 150km per hour is not on our roads tonight”; and “he did it deliberately”.

In its ruling the APC noted that the paper had deleted some but not all the negative comments “but not those that the driver’s family understandably found to be very offensive”.

“Indeed, it did not delete them even when asked to do so by the family,” the ruling said. “The fact that by then the report and comments may already have been read widely does not justify failing to delete them. Accordingly, this aspect of the complaint is upheld.”

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Maxus to launch ‘new content offering’ under new head of innovation Shivani Maharaj

Shivani MaharajGroupM media agency Maxus has announced it will launch a new “content offering” in the coming weeks, promoting Shivani Maharaj to head the new division.

Maharaj has come across from sister agency Mediacom and will take the new role of head of innovation and partnerships and will be charged with building out the new content marketing play.

Maxus would not elaborate with details of the new offering, flagged in a statement from CEO Jon Chadwick who said: “I’m delighted to have someone of Shivani’s calibre join Maxus. We have ambitious plans to grow the business and I have no doubt Shivani will have a massive impact as we develop our product and clients”. Read more »

iiNet highlights rise of mobile internet in new ‘time travelling’ phone ad

iiNet is supporting its push into mobile phone plans with a new ad which timetravels a mobile phone from the 90s to the present day.

Created by Marketforce, iiNet’s two 30s and one 15s spots show the old fashioned phone struggling to understand what modern smartphones are capable of – with iiNet pushing its credentials as a home internet provider as to why people should join its service.

Read more »

Woolworths adds experiential agency Carrspace to agency panel following pitch

CarrspaceWoolworths has appointed brand experiential agency Carrspace to its agency panel following a competitive pitch process, Mumbrella can reveal.

The agency’s first activation for the supermarket chain will be its ANZAC Centenary activation Camp Gallipoli, which is set to take place on April 24 in six locations around Australia.Woolworths Logo-2015

Carrspace director and executive producer Madeleine Preece said: “We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians. Read more »

Dani Pola quits Hit 107 Adelaide breakfast after six months citing health issues

Gill and Pola

Gill and Pola

One of the co-hosts of struggling Adelaide station Hit107 Dani Pola is quitting after just six months citing “a personal health issue”.

The former Big Brother housemate was brought in by Southern Cross Austereo management alongside Amos Gill when they rebranded the SAFM station at the end of last year, but so far the station has struggled to find an audience languishing at the bottom of the FM commercial rankings in Adelaide.

Pola made the announcement on air this morning, after telling the Adelaide Advertiser: “I’m done. I need to look after my health. I’ve been having a few issues behind the scenes and breakfast radio doesn’t fit in with where I’m at mentally at the moment.”

Read more »

ABC beats Seven for audience share as absence of My Kitchen Rules hands Nine the night

The ABC scored a rare audience share victory over Channel Seven as the Easter break for its blockbuster reality series My Kitchen Rules saw the channel beaten into third place.

Last night also saw Channel Ten’s new US comedy The Odd Couple lose viewers in its second outing, posting a metro audience of 630,000 down from last week’s debut of 709,000, according to preliminary overnight OzTam ratings.

A second episode of the series at 8pm was watched by 624,000 and in the absence of Seven’s My Kitchen Rules helped Ten to an audience share of 12 per cent. Seven managed a share of 17 per cent but the ABC pulled a share of 17.9 per cent. Nine won the night with a share of 21.3 per cent.

When secondary channels are accounted for Seven claimed second place with a total share of 26.1 per cent, ahead of the ABC’s total share of 22.4 per cent. We are currently in a non-ratings period. Read more »

Morning Update: Thai gecko spray ad goes viral; Jay Z reveals plans for Tidal

Mumbrella Asia: Thai gecko spray dance vid goes viral; ‘People don’t want product info, they want funny stuff’

A music video for a brand of gecko repellent spray has gone viral in Thailand, spawning a number of cover dance routines on YouTube.

The three-minute video, for natural gecko and lizard repellent spray No Gecko from Thailand’s Ipat Co., features a distinctive dance performed to the repeated chant of “No Gecko”.

Read more »

Cinderella dominates weekend box office but Get Hard tops average screen take

Disney’s remake of the fairytale Cinderella dominated the weekend’s box office earnings, taking more than twice as much as any other film.

Starring Australian actress Cate Blanchett as Cinderella’s stepmother, the movie took in $4.355m on its first weekend, and a total of $4.79m since it opened in Australia on 402 screens last Thursday.

The second film in the Divergent series, Insurgent, was second with $2.085m on 261 screens in its second weekend.

Will Ferrell and Kevin Hart’s film Get Hard took $1.771m on its first weekend – but made more per screen than Cinderella, as it was only shown on just 154 screens. Read more »

Mercedes Benz social campaign invites fashionistas to turn back the clock

Screen Shot 2015-03-26 at 5.08.49 PMSocial media aggregator Stackla is behind a campaign for Mercedes Benz Fashion Week (MBFW) that aims to expand the event “beyond the catwalk” and take fashionistas back in time.

The #alwaystrending campaign has seen the creation of an interactive social timeline for the MBFW website which not only collates content about this year’s event – which runs between April 12 to 16 in Sydney – but will look back over the last two decades of fashion.

Visitors to the site can click on any year from 1995 and view content from that year’s show which has been posted on social media using the #alwaystrending hashtag. Content posted on the site will not be limited to MBFW but extended to fashion in general.

Read more »

Sydney media agency executive found guilty of 11 fraud charges relating to client funds



A senior Sydney media agency executive is facing the possibility of jail after being found guilty of misusing more than $1.75m of her client’s money at her former agency.

Glenda Wynyard was convicted in an Auckland court on Friday of 11 counts of fraud, after using client money to help prop up her former agency The Media Counsel.

Wynyard currently works at Sydney based independent agency Chaos Media where she is described as a ‘founder’. The convictions date back to her activity with The Media Counsel in 2008 and 2009, and there is no suggestion of any misuse of client funds by anyone at Chaos Media.

The court found that Wynyard, a former managing director of Universal McCann in New Zealand, had used payments that were meant to be given to her accredited agency Carat to repay another debtor of The Media Counsel.

She was also convicted of presenting cheques she knew would not be honoured and of providing false and misleading information to New Zealand’s Print Media Accreditation Authority, which accredits all domestic advertising agencies operating in the country. Read more »

Art Series Hotel Group staff to get revenge on badly-behaved guests with Reverse Reviews

Art Series Hotel Group has launched a new program called Reverse Reviews which flips the traditional hotel review model on its head and sees hotel staff review guests.

Screen Shot 2015-03-30 at 1.21.18 PM

The initiative, created by Cummins & Partners, invites guests at any of the six Art Series Hotels in Melbourne from April 17 to May 31 to opt-in to participate, with their behaviour and demeanour reviewed and ranked using a point system and published online. Top scoring guests – those who are well behaved – are rewarded with complimentary stays, upgrades, food and drink.

Art Series Hotel Group marketing director Ryan Tuckerman said: “With more than 40 million reviews of hotels and restaurants on Trip Advisor alone, Reverse Reviews flips the process on its head and provides a way for us to recognise and reward good behaviour in a fun and light-hearted way.

Read more »

Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade

Screen Shot 2015-03-30 at 1.00.25 PMCoca-Cola South Pacific is gearing up for a TV-led marketing push of Coke Life as it looks to take the naturally sweetened battle to rival Pepsi.

The multi-million Coke Life push will begin in early April with the firm hoping it will turn around its fortunes after a poor 2014 which saw total soft drink sales decline two per cent and net profit plunge 25 per cent.

It is the first new Coca-Cola product since Coke Zero was launched in 2006.

The campaign, created by Ogilvy & Mather, will contain the tagline ‘Let Life Surprise You’ and will run throughout April and May.

Read more »

BBC silent on reports Jeremy Clarkson heading to Australia for rebranded Top Gear Festival

The Top Gear Festival website today

The BBC and organisers of the Top Gear Festival have declined to comment on reports Jeremy Clarkson will front a renamed version of the event in Sydney next month, despite being fired by the British broadcaster.

The future of the two-day festival was thrown into doubt last week after the BBC said it would not be renewing the contract of the presenter following his verbal and physical attack on a Top Gear producer, with co-hosts James May and Richard Hammond signalling they would exit with Clarkson.

Brand Events Australia, the company organising the event for the BBC, said in a statement on Friday the future of the show would be decided no later than this week after fans took to social media demanding refunds.

But the saga has taken another twist after The Sunday Mirror reported Clarkson has a separate deal for the live shows and was intending to travel to Australia along with Hammond and May to front the event. Other reports suggested the BBC is anxious for the live events to proceed to avoid refunds that could top £10 million (A$19.2m). Read more »

M&C Saatchi’s Asia Pacific revenues drop 11.6% following loss of David Jones account

M&C Saatchi Logo-2015

M&C Saatchi has posted an 11.6 per cent drop in revenue in Asia and Australasia, with the loss of the David Jones account to Whybin\TBWA cited as a major contributing factor.

The agency’s full-year results show regional revenues of $85.04m (£44.17m), down from $96.128 (£49.961m) at the end of 2013. Like-for-like revenues were down one per cent year-on-year for the region, whilst operating profit was up 10 per cent.

The Asia and Australasia operations, which includes offices in Sydney, Melbourne, New Delhi, Mumbai, Kuala Lumpur, Hong Kong, Beijing, Shanghai, Singapore and Tokyo, posted a headline profit before tax of $9.643m (£5.01m), up from $8.639m (£4.49m) at the end of 2013.

Regional revenues were impacted by account losses in New Zealand with the network taking the “strategic decision to close” the NZ office as a result in the middle of last year. Read more »

Reports Nine Network in talks to buy youth-focussed Pedestrian TV for $10m

Pedestrian TV Nine Entertainment is in talks to buy youth online brand Pedestrian TV, with figures as high as $10m being floated for the 10-year-old business.

It is understood that the two parties are in talks but at this stage nothing has been signed.

Nine has declined to comment on the deal but the Australian Financial Review today reports Nine’s digital division Mi9, is tipped to pay $10m for a controlling stake in the online operation, founded by Oscar Martin and Chris Wirasinha in 2005. Read more »

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