Nine creates group role to oversee consumer marketing

michael branaghThe boss of Nine Entertainment’s strategic and creative division, Michael Branagh, will spearhead the company’s consumer marketing efforts after taking a new group role.

Branagh has been named director of marketing, a newly created position, and will report to group sales and marketing director Peter Wiltshire.

Wiltshire said the need to unite Nine’s marketing efforts “has never been greater”.

“In this newly created role, Michael will oversee consumer marketing for the group and look to maximise our marketing opportunities both externally and without our considerable media network,” he said.

Branagh, who has more than 20 years experience in media, advertising, direct and digital agency leadership, has been with Nine since 2011 when he joined as director of powered.

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Dawn of the Planet of the Apes beats Sex Tape by $1.053m

Dawn of the Planet of the Apes has once again dominated the weekend box office after taking in $1.053m more than its closest rival, Jason Segel’s Sex Tape.

Dawn of the Planet of the Apes, the sequel to Rise of the Planet of the Apes, pulled $3.514m across 569 screens taking its total Australian box office to $12.675m.

Sex Tape, a comedy written by and starring Segel and Cameron Diaz, which premiered last Wednesday in Australia, took in nearly $2.5m over the weekend. Its total Australian box office stands at $2.533m.

Transformers: Age of Extinction maintained its third place positioning after grabbing $1.210m taking its total Australian box office to $26.248m.

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Diageo dumps Ikon as strategy moves to Leo Burnett, with buying overseen by Mediavest

diageoAlcoholic beverages company Diageo has dumped its media agency Ikon Communications and appointed creative agency Leo Burnett to handle its media account.

The company confirmed the move this afternoon, with the deal seeing  the Mediavest arm of Starcom Mediavest overseeing the buying part within fellow Publicis agency Leo Burnett.

The loss of the account is another blow to Ikon which in the last year has lost a number of major accounts including Vodafone, Coca-Cola, and RACV WA. Read more »

Live blog: Monday, July 21

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:32pm - When coming up with a solution of how to sell a car someone suggested the Wakudoki. And why not…

3:47pm – Diageo has confirmed it has parted ways with media agency Ikon and moved its account to creative agency Leo Burnett, with sister Publicis agency Mediavest overseeing the buying arm.

1.54pm - Meanwhile on all things related to Cannes Lions. Terry Savage has come back to us and answered a number of questions. Read his Q&A here. 

1.50pm - Communications Council CEO Margaret Zabel has told Mumbrella that agencies dealing with claims of illegitimacy around campaigns entered into awards should be transparent about them. Read here comments here. 

1.05pm - The publishers of travel industry trade magazine The Travel Bulletin have announced the recent June edition will be its last. Read about it here. 

12:14pm - If there’s one thing wrong in the world it’s the discrimination against blonde beautiful women

St George Metal Recovery

11:16am - World Movies is hosting a season of John Waters‘ ‘Films of Bad Taste’, so they got the man himself to star in the teaser:

10:27am - It seems to be a morning for creative agency announcements with online travel agents Wotif hiring M&C Saatchi as its first external creative agency.

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Comms Council CEO urges agencies dealing with illegitimacy claims to be transparent



Agencies dealing with claims of illegitimacy around campaigns entered into awards should be transparent about them, Communications Council CEO Margaret Zabel has told Mumbrella.

In response to questions about the industry body’s guidance on scam advertising Zabel said: “In terms of dealing with claims of illegitimacy, obviously transparency is helpful in these cases. Reputation is very important, but there are also sometimes confidentiality restrictions around the release of certain details. It’s up to the agency and the client to discuss and agree on the best and most transparent way of responding.”

Her comments come after questions arose some ads entered by Australian agencies in this year’s Cannes Lions competition coming under scrutiny, which included Saatchi & Saatchi’s Silver Lion winning work for Panasonic and DDB’s Bronze winning McDonald’s executions, with those agencies and clients refusing to reveal where the work had run.

A subsequent investigation by Mumbrella discovered the DDB McDonald’s work ran in News Corp title The Rouse Hill Times, although searches by two media monitoring companies have not uncovered where the Saatchi & Saatchi Panasonic ads ran. Read more »

Executive Channel Australia restructures amid buyout of European operation

Screen Shot 2014-07-21 at 11.13.57 AMOffice-block advertising company Executive Channel International has restructured its Australian and international operations and announced a buy-out of its ECNlive’s UK and European operations.

Bruce Fink, executive chairman of Executive Channel International Pty Ltd (ECI) which operates the Media Eye operation among others, confirmed today that the company now wholly-owned ECI network after buying out a number of smaller minority shareholders in its overseas operations and was restructuring ahead of further expansion.

“Following completion of the purchase, the new global company is primed for an aggressive expansion of the ECNlive and Executive Channel networks,” said Fink, in a statement. Read more »

Publishers of Travel Bulletin to close trade magazine but still looking for buyer

Screen Shot 2014-07-21 at 11.43.02 AMThe publishers of travel industry trade magazine The Travel Bulletin have announced the recent June edition will be its last.

In a statement on their website publishers Eddie Raggett and Ian McMahon said after 10 years they were reluctantly choosing to close the publication.

“The June 2014 issue of Travel Bulletin will be the final issue to be printed,” the publishers wrote. “In some respects we have made this decision reluctantly.”

“Travel Bulletin closes as a profitable and respected publication occupying a pre-eminent position as the Australian travel industry’s quality monthly journal of record. We take great pride in this achievement over nearly a decade of dedicated work and we do not lightly walk away from it.” Read more »

P&O Cruises embarks on ‘contemporary’ marketing push

P&O adCruise line P&O Cruises will roll out a trade and consumer campaign over the next five months as it looks to refresh its marketing to capture the “spirit of a holiday”.

Using the tagline ‘P&O Cruises, Like no place on Earth’, the company said it will draw on emotive and atmospheric imagery to create a “contemporary repositioning”, with creative produced by Bashful.

The first tranche of advertising will focus on the trade, social media and online, with a consumer campaign to kick off later in the year. Read more »

Universal Channel promote premiere of Devious Maids with prank campaign

Universal Channel is promoting the premiere of new series Devious Maids with a prank-style campaign.

MediaCom Beyond Advertising created the campaign aimed at provoking conversation and intrigue which features an actress dressed as a maid recruit locals to help her move items including a safe and a guitar case with a body in it.

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DDB re-launches Tribal to focus on technology

Tribal Worldwide Australia logoDDB has re-launched its Tribal Worldwide Australia offering as it looks to help Australian businesses tackle the onslaught of international brands like Uber and ASOS.

Tribal Australia will spearhead the group’s technology-led creative, with the agency looking to create tech-led products to solve problems for brands. One prototype which the Australian offices have been working on and demonstrated at Friday’s launch party was a rubber wristband with a button which unlocks a car, allowing people to leave their keys in the vehicle whilst exercising.

Outgoing DDB Group Australia CEO Chris Brown said: “We think that in a world that is fully digitised there is a real compelling role for a brand that is positioned around technology and creating experiences that drive value.”

The official relaunch comes four months after DDB Sydney brought in AKQA London’s Phil Dowgierd to become managing director for the Sydney office of Tribal Worldwide and shifted DDB Sydney deputy ECD Darwin Tomlinson across to be the Tribal ECD. Read more »

Wotif selects M&C Saatchi to ‘breathe new life’ into brand

wotifOnline travel agency has appointed M&C Saatchi to “breathe new life” into the brand, the first time it has turned to an external agency for several years having previously handled its creative work in-house.

M&C Saatchi won the account following a competitive pitch with two other agencies. It will work with Wotif on a project basis.

Details of the campaign, the first to be led by an outside agency since 201o when BCM worked on the account, are expected to unveiled next month.

Wotif, which is the subject of a takeover offer from Expedia, has seen growth stall over the past couple of years as competition in the online travel space has intensified.

Management will hope the appointment of M&C Saatchi will reinvigorate the brand.

Wotif Group’s general manager, marketing Michael Betteridge told Mumbrella that the time had come to seek an exterior agency to work on its creative.

“We’ve had the approach of doing it all ourselves in the past,” he said. “My view is to continue to foster that but there comes a time and a place when you need some pretty big guns, like your major agencies, to come in with ideas.

“Wotif has been around since 2000 and part of my remit is to look at the brand, and the other brands that we operate and breathe new life into them.

“This is a significant project for Wotif and M&C Saatchi brought in some bold and brave ideas and I want this to be bold and brave.”

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60 Minutes tops the night with 1.4m viewers helping Nine claim top spot

Screen Shot 2014-07-21 at 9.45.27 AMA special 60 Minutes examining the police investigation of Gerard Baden-Clay, along with an interview with his mistress of four years Toni McHugh, drew an audience of 1.41m viewers and was the highest rating program of Sunday night for Nine.

The strong performance helped Nine win the night with an audience share of 24.7 per cent, well up on their performance from 20.4 per cent last week according to OzTam preliminary overnight ratings.

Sunday night saw audiences up across the board for all the major network franchises with The X Factor drawing an audience of 1.27m while The Voice Kids drew 1.22m. Read more »

ING Direct parts ways with Droga5 handing interim creative duties to Soap

ing direct logoING Direct has parted ways with incumbent creative agency Droga5 with the bank turning to digital agency Soap to handle interim advertising responsibilities.

Head of marketing Chris Kenny said in a statement: “We have an excellent working relationship with Soap and had good success in building customer advocacy.

“Soap is well positioned to take on the interim role.”

The bank thanked Droga5 for its role in helping the bank over the past five years.

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Perth brothel told to remove ad because of the placement of a feather boa

Mackenzies of Perth captured on Google Street View

Mackenzies of Perth captured on Google Street View

Outdoor ads for escort company Mackenzies of Perth have fallen foul of the ad watchdog over the positioning of a feather boa between the woman’s legs in one of the ads which the board ruled was “exploitative and degrading”.

The outdoor ads featured two different images of women in lingerie placed in upper windows of a building. In one of the images the woman is on all fours looking at the camera with her head titled to one side while the other is of a woman on her back with her bottom raised and a feather boa between her legs.

A complaint to the Ad Standards Board (ASB) described the ads as “pornography displayed so publicly on the major highway” adding they could be seen by children and: “I wholeheartedly object to the message of woman as sex objects.

“I believe we should have freedom with our visual choices. Freedom from visual pollution which in turn causes moral pollution. These pictures remove all our choices. I’ve seen them before I can avert my eyes and then the damage is done. My 15 year old daughter pointed the pictures out to me and said she hated them and asked me to do something. The thoughts associated are not pure i.e marital love.”

Read more »

Live blog: Friday, July 18: Australian Women’s Weekly | The Guardian | Australian Press Council | Daily Telegraph | Malaysia Airlines |

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:16pm - We’re still desperately searching…

Missing dog Saatchi Panasonic

3:20pm - Professor Julian Disney is stepping down from the Australian Press Council in January, but wants to take a run at online comments and corrections before he departs.

12:54pm - A triple-Silver Lion wining Guinness ad campaign coming out of Singapore ran just once in a free listings magazine as a series of quarter pages, our sister site Mumbrella Asia has discovered.

guinness singapore

Read more »

Disney to tackle online comments and corrections as he finishes his term as Press Council chair

Julian Disney

Julian Disney

Outgoing chair of The Australian Press Council (APC) Julian Disney has vowed to tackle some of the big issues in the online news environment, such as online comments and corrections, ahead of the end of his term in January next year.

Professor Disney made the comments as part of an announcement by The Australian Press Council this week that it was issuing a revised Statement of General Principles for print and online media, which attempts to explain the core principles it takes into account when handling complaints and making decisions.

As he heads into his final six months at the head of the Press Council before stepping down in January, Professor Disney told Mumbrella that he was planning a series round tables to cover online prepublication practices, online corrections, and online comments.

“We certainly want it done in the next six months,” said Disney. “I don’t know if it will be my legacy but it will certainly be one of the last things I do.” Read more »

Insurance firm ‘sorry’ after buying keyword Malaysia Airlines on Google

An insurance firm has apologised for buying the keyword Malaysia Airlines on Google Adwords and running an ad saying ‘Is MH17 Malaysian Airlines tragedy a sign to consider life insurance’? following this morning’s disaster.

The ads for Victoria-based Lisa Group appeared above stories of the tragedy – in which 298 people died, including 27 Australians, when people searched for the term Malaysia Airlines.

The ads appeared on searches of Malaysian Airlines, indicating Google Adwords had been bought with the aim of driving traffic to the Lisa Group site.Malaysia Airlines keywords squatting google Read more »

News site Newzulu backs down in domain squatting row with rival Newsmodo

Screen Shot 2014-07-18 at 12.29.43 PMA news sharing website has removed a redirect from a competitor’s brand as another public row over domain squatting threatened to erupt.

The boss of Melbourne freelance agency Newsmodo, Rakhal Ebeli, accused rival Newzulu of trading off the back of his business after visits to were redirected to Newzulu.

Newzulu managing editor Jenny Noyes yesterday told Mumbrella she was unaware of the redirect and would investigate the issue. Within a couple of hours, the redirect had been removed.

A search of domain registrations show had been registered by Newzulu group managing director Alexander Hartman.

Read more »

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