Scientology launches four month TV ad campaign across Melbourne and Sydney

The Church of Scientology is starting a four month TV ad campaign in Sydney and Melbourne this Easter weekend featuring ads created for the Super Bowl and Grammys.

According to the organisation the first ad in the series seeks to make people curious about one of the questions that modern technology has not yet answered, ‘Who am I?’.

It is set to premiere on Easter Sunday in Sydney and Easter Monday in Melbourne on Channel Ten. Read more »

Mumbrella360 video: Game for change

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Mumbrella360_Game for change

Game For Change saw some well-known faces from the media and advertising industries go head-to-head to test their knowledge of the future of the industry in a game-show style panel. Read more »

New global JWT CEO sets out diversity and change agenda during first public appearance

'Diversity and inclusion top of agenda': Ingram

‘Diversity and inclusion top of agenda’: Ingram

The new global CEO of ad agency J. Walter Thompson Tamara Ingram has said “diversity and inclusion are at the top of my agenda”.

The pronouncement came this week from the new head of the WPP-owned global network, which is fighting a lawsuit from its own comms chief who claims its former CEO Gustavo Martinez used racist and sexually abusive language at work.

Speaking at the launch of JWT’s Her Story documentary in London this week Ingram said: “Top of my agenda is diversity and inclusiveness. Not only is it going to be top of my agenda, it’s going to be top of all my executives’ agendas and top of every country manager’s agenda.” Read more »

Sports host at centre of Chris Gayle sexism controversy Mel McLaughlin joins Seven

The presenter at the centre of the Chris Gayle sexism row Mel McLaughlin has been named as Seven News Sydney’s new sports anchor.

'Don't blush baby': McLaughlin won praise for her handling of a proposition live on air from cricketer Chris Gayle

‘Don’t blush baby’: McLaughlin won praise for her handling of a proposition live on air from cricketer Chris Gayle

Melanie McLaughlin joins Seven from Network Ten where she made her mark fronting coverage of the Big Bash cricket, and replaces Jim Wilson behind the sports desk for a Seven News team looking to regain ratings in Sydney from rivals Nine.

McLaughlin won praise from many quarters earlier this year for her handling of being propositioned by West Indian star Chris Gayle, who asked her out for a drink live on air and told her “don’t blush baby”. Read more »

‘Since when has quantity got to do with quality?’: Greg Hywood defends Fairfax job cuts

Fairfax Media CEO Greg Hywood has tried to shoot down critics who say further cuts at the publisher will mean lower quality publications saying “Since when has quantity got to do with quality?”.

'Let's have the quality debate': Greg Hywood

‘Let’s have the quality debate’: Greg Hywood

Hywood, who has come under fire after announcing a further 120 journalism jobs will be cut at The Age and Sydney Morning Herald, penned a piece for Fairfax publications published on Good Friday entitled ‘Let’ have the quality discussion’.

In it he points to the fact the Australian Financial Review had just 25 journalists, a fifth of the number it has today, when he joined in 1975, and just 75 on the SMH, when the paper enjoyed the “rivers of gold” monopoly on classified ad spend.

He wrote: “So let’s put to bed the myth that as Fairfax Media reshapes its publishing model to respond to a very different set of industry economics, and yes, adjusts its staffing levels accordingly, there is some dire threat to quality journalism. Read more »

PR agencies are ‘intimidated’ by technology and simple analytics claims Tribe founder Jules Lund

Many PR agencies are afraid of adopting technology and analytics which will hold them back when it comes to retooling their business, the founder of influencer platform Tribe Jules Lund has said.

Lund:

Lund: “There’s this mysterious fear around analytics when it’s not that fucking complex”

Speaking on a panel at the Commscon conference about the impact influencers will have on PR, the former TV and radio host said: “I think a lot of PR agencies are intimidated by technology. The real thing that differentiates between any PR agency and the ones that are moving quickly to influencer marketing is the technology.”

During the same session Olympus’ marketing manager Kristie Galea said the company had decided to handle all PR and influencer marketing in house and cut ties with PR agencies because they were getting “perfunctory results”. Read more »

Tourism Australia looking for ways to spread user generated content push to China

Breaking through the firewall: John Mackenney

Breaking through the firewall: John Mackenney

Tourism Australia is exploring ways to overcome the government firewall and roll out its user-generated content strategy into China, its digital transformation boss has said.

John Mackenney told delegates at the Adobe Summit in Las Vegas that TA was exploring technology solutions with content marketing and engagement platform Livefyre, which it already works with in Australia.

He said: “We are looking at platforms there, particularly Weibo, and rebuilding our whole social media journey on austalia.cn.

“But there are significant challenges posting this stuff on the other side of the Chinese firewall and getting access to social media accounts. Read more »

Grazia to relaunch as digital-only product, three years after Bauer closed struggling magazine

Fashion title Grazia will be returning to Australia as a digital-only product, without a print presence, and with its new publishers asserting the relaunched title will become the number one women’s platform for style.

Grazia

The title was closed by former publisher Bauer Media in February 2013 after the magazine’s circulation struggled.

Marne Schwartz, formerly of Bauer Media, has partnered with former hedge fund manager Nicole Keats Torrence and investor Peter Howarth to relaunch the title. Read more »

Lost doll shoe proves making of another superhero dad in Toyota’s latest cinema ad

A lost dolls shoe proves the turning point in one man’s day as Toyota rolls out the latest in its ‘Superhero dads’ campaign with a new cinema ad to run before the new Batman v Superman film.

The ad, from Saatchi & Saatchi Sydney, opens with a hot and tired man struggling across the sand holding his daughter in one arm and a clutch of toys in the other. It then expands to show he is heading back to the car park to get in his Camry.

Read more »

‘Sports marketing is stuck in the 1970s’: Iris launches new division to cater to millennials

Iris created 'Force of Black' for the All Blacks and Adidas

Iris created ‘Force of Black’ for the All Blacks and Adidas

Creative agency Iris is setting up a global sports division, claiming sports marketing has failed to evolve with modern media habits and default to a ‘Chairman’s Choice’ mentality.

The ‘micro-network’ agency which became part of the Cheil group in 2014, already works with sports clients including Adidas globally,  with a team already set up in Sydney, Singapore and Amsterdam.

Nico Tuppen, managing director, Iris Sport said: “Sports Marketing is still stuck in a 1970’s world. It’s still middle-aged men talking about passion and glory, trying hard, and the joy of being a fan. Read more »

M&C Saatchi CEO defends all male board saying adding female ‘isn’t going to change the world’

M&C's David Kershaw

M&C’s David Kershaw

The global CEO of ad agency M&C Saatchi has said he is “very happy” about the composition of its eight man global board, which does not feature any female representation.

David Kershaw told Campaign in the UK: “Making grand gestures like making a woman a non-exec isn’t going to change the world.”

Australian Bill Muirhead is one of the eight men on the board of the agency, which sparked a fierce debate about gender equality in the Australian ad industry after questions were raised about the choice of entertainment at its 21st birthday party. Read more »

Chris Savage: ‘Half of Australia’s independent PR agencies could close in the next five years’

Half of Australia’s small independent public relations agencies could close in the next five years, one of Australia’s most seasoned PR professionals has warned.

Savage: Half of our industry will be gone in five years time.

Savage: Half of the PR industry will be gone in five years time.

Delivering the closing keynote at the Commscon conference in Sydney yesterday Chris Savage, the former COO of STW Communications and founder of Ogilvy PR Australia, warned: “My view is that there are some 400 public relations agencies in the Sydney yellow pages – 90% of them have 10 people or less.

“I believe there in five years time there will be 10% that will be thriving. There be then 40% – so around 160 firms – eking out a living and the rest will have closed. Half of our industry will be gone in five years time.” Read more »

ABC restructures TV division with Rebecca Heap charged with responsibility for all programming

Heap: now promoted to responsibility for ABC TV's platforms.

Heap: promotion makes her one of Australia’s most powerful TV executives

The ABC has restructured the leadership in its TV division, promoting Rebecca Heap to head of audience and digital, a role that puts her in charge of all of the public broadcaster’s TV programming.

The restructure follows the departure of head of content Adrian Swift earlier this year, with Heap – who was previously head of strategy and digital products – now one of the most powerful TV executives in Australia, looking after ABC iView, children’s digital and all broadcast TV channels.

Meanwhile, creative responsibilities will now be managed between the new head of non-scripted production, Brendan Dahill and the head of scripted production, a position currently being recruited. Read more »

Kellogg’s partners with YouTube influencer to push cereal as great start to the day

Kellogg’s is looking to regain cereal’s position as the go-to breakfast item with a new campaign which has paired the brand with YouTube influencer Zach King.

The campaign, created by J. Walter Thompson, aims to showcase new and creative ways to start the day with cereal and sees King making a cereal-based breakfast from things around him using the visual illusion tricks he is known for on YouTube.

Tamara Howe, Kellogg’s Australia marketing director, said in a statement: “Many Australians have grown up with cereal as their main breakfast choice, but with so many other breakfast options now available some consumers have forgotten how nutritious, delicious and creative cereal can be.

Read more »

Nuffnang CEO: ‘There are people out there who lie about their stats and they get away with it’

The CEO of one of Australia’s largest blogger/influencer agencies has warned that there are players in the space who are actively deceiving clients about their audience and campaign numbers.

L:R Felicity Grey, Lorraine Murphy, Jen Bishop, James Goodwin, Nic Christensen

L to R: Felicity Grey, Lorraine Murphy, Jen Bishop, James Goodwin, Nic Christensen

Speaking at yesterday’s Commscon event in Sydney, Felicity Grey, managing director of Nuffnang Australia, told the room she was worried about the lack of agencies asking for verification on audience and campaign results.

“There are people out there who are lying about their numbers and winning work and taking it away from others,” Grey told the room.   Read more »

‘We stopped looking into the future’: Mattel boss on how the toy maker reinvented Barbie

Richard Dickson

Dickson: “We created brand content money can’t buy”

Iconic US toy brand Mattel – manufacturer of the Barbie doll – went back to its roots as a creations company to re-engage children with short attention spans and their ambitious parents.

Mattel president and COO Richard Dickson told delegates at the Adobe Summit in Las Vegas that the 70-year-old toy manufacturer was forced into action after a revolution in children’s play saw it competing with media and technology companies. Viewed through the prism of child development, the brand’s product suite became outdated.

He said: “At some point we stopped looking into the future. The toy had become global intellectual property. You have to have play with purpose.” Read more »

Reno Rumble audience drops back below 400,000 as First Dates finishes up with 660,000

Reno-RumbleNine’s Reno Rumble has continued to struggle, with its metro audience plummeting to 381,000 at 7.30pm, down on last night’s audience of 453,000 and down on its season debut of 395,000.

Episode three is down 50% compared with the same episode last year which was watched by 766,000.

It was easily beaten by Seven’s My Kitchen Rules, which was watched by 1.250m.

Ten’s Long Lost Family, also competing in the 7:30pm time slot, was watched by 491,000. Both Long Last Family and Reno Rumble were out-rated by the ABC’s 7.30 Report, which pulled in 634,000 metro viewers. Read more »

Founder Mike Hill departs Holler after a decade

Hill

Hill: “It’s time for me to test myself again”

The founder of digital agency Holler in Australia, Mike Hill, has quit the business he started 10 years ago, saying: “it’s time to test myself again”.

Managing director Merran Morton will now lead the agency which is owned by independent holding group IPMG, which owns a diverse group of businesses including Spectrum PR, Offset Alpine Printing and marketing group SBM.

In a statement, Hill said: “This has been an incredibly tough decision to make as Holler is a part of who I am, and probably always will be. Read more »

 
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