Telstra, CommBank and Canon procurement heads to explain to agencies how to work with them

Clockwise from top left:

Clockwise from top left: Canon’s Morley; CommBank’s Korhonen; Jamecam’s Penrose and Telstra’s Sumner

Procurement bosses from three of Australia’s major brands will this month face an audience of agency professionals to reveal what they look for in an agency partner.

Presented by Mumbrella’s sister title, The Source, the Working With Procurement breakfast event will aim to debunk some of the misinformation and distrust that sometimes levelled at procurement teams.

The event is the final one in The Source’s 2014 New Biz Breakfast series. It will be held at The Establishment in Sydney on Wednesday October 22, and moderated by Darren Woolley, MD of industry relationship specialists TrinityP3.

Panelists will consist of Michael Sumner, Telstra’s GM of marketing and content services procurement; Mira Korhonen, Commonwealth Bank’s category manager – marketing, media and communications procurement; Alyssa Morley, Canon’s senior category manager, strategic procurement; and procurement consultant Jason Penrose, MD of Jamecam Consulting. Read more »

Oki printers launches ‘The Engineer’ brand TVC

Oki Printers have launched a new TV campaign focussing on the engineering and ingenuity of their printers.

The campaign was the brainchild of media agency DWA, which commissioned Absolute Content to write and produce the piece.

Read more »

Dancing with the Stars drops on return as Target’s Gok Wan branded show gets 335,000 viewers

Network Seven won last night’s ratings battle on the back of the two and half hour season debut of Dancing with the Stars which drew an average metro audience of 1.04m viewers.

The 2014 season return was well down on last year when the show debuted with an audience of 1.331m viewers but its sustained audience over the two and half hours from 7.30pm helped lift Seven to a 23.3 per cent audience share on its main channel.

It also helped lift Target’s branded content show Style the Nation with Gok Wan which aired immediately after the dancing contest. The one-off makeover special attracted 335,000 viewers, according to Oztam, although that figure will have been skewed by DWTS overrunning.

It was also a good night for Seven’s 7Mate which had a 5.4 per cent audience share on the back of the multichannel fast tracking the US cross over episode of Family Guy/The Simpsons which drew 219,000 viewers at 8.30pm. Read more »

Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s

Nondo’s has “gamified” its menu and introduced a “tongue training expert” named Randy Reed for a new multi-platform campaign to promote the introduction to its menu of Wing Roulette.

The campaign is the work of Banjo and sees Randy, dressed in a 1980s-style red tracksuit, and his sidekick, explain the ins and outs of “tongue training” and the rules of playing wing roulette.

Four videos have been produced which will be hosted on the campaign hub, with national radio sponsorship with NOVA also part of the drive along with out of home advertising and digital. A competition will see the person who eats the most wings win a trip to Las Vegas.

Read more »

Bauer looks to close Women’s Fitness with a final decision on Friday

Womens fitnessBauer Media appears set to close health and fitness magazine Women Fitness after just two years, with a final decision on its future to be made on Friday.

According to a report in The Australian this morning staff were told yesterday of a proposal for the closure of the magazine, which is not owned by Bauer and is instead licensed from the UK’s Dennis Publishing.

“Bauer Media confirms we are currently in discussions with staff on a proposal for the closure of Women’s Fitness magazine,” said the company in a statement this morning.

“Staff have been invited to provide feedback on the proposal, which would see Bauer’s Women’s Fitness title cease publication with the last issue, November cover date, on sale 9th October, 2014. Following feedback, a final decision on the future of the title and staff will be made on Friday 3rd October, 2014.”

Read more »

Woolworths steps up ‘Cheap Cheap’ price-based messaging in new ad

Woolworths has rolled out its second ad with the new ‘Cheap Cheap’ slogan, with green birds singing to the tune of Rockin Robbin about how cheap the products are.

Two weeks ago the supermarket unveiled the new brand device of the green birds and ‘Cheap Cheap’ slogan in an ad for its cut-price white bread.

The latest ad showcases a range of products with the birds helpfully pushing them towards customers in a store.

Read more »

Morning update: Wednesday October 1

Here’s what’s been happening overnight internationally

AdWeek: Dove asks mothers how they feel about their bodies in a film made by Ogilvy Paris

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, “Legacy,” at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs.

In the film, made by Ogilvy Paris, five women are asked to write two lists: what they like and don’t like about the way they look. Then their daughters are asked the same questions, and we watch the mothers read their daughters’ lists.

Campaign: Amsterdam-based Etcetera/DDB has created a human truck as postal service TNT looks to make the brand more personal

TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.

The campaign forms part of a marketing strategy to make the brand more personal and will be supported by the launch of the strapline, “The people network”.

Created by Amsterdam-based Etcetera/DDB, the drive will include TV, digital film, radio, print and outdoor, and shows a TNT truck constructed out of TNT employees.

The positioning followed research conducted by Etcetera/DDB and with TNT employees to capsulate what the brand truly represents, with the result being personal service and TNT’s people.

The “human truck”, with frame, engine and wheels all made out of people and “fuelled” by their spirit, is unstoppable on its route to deliver to customers.

The Guardian: Press freedom faces twin threat, senior Telegraph executive tells European politicians 

The European Newspaper Publishers’ Association (ENPA) has launched a campaign aimed at protecting press freedom within the European Union.

It has published a document, “10 action points”, which underlines the major issues likely to affect newspapers, in print and online, in the coming years.

The document was introduced in a speech to members of the European parliament in Brussels by a leading ENPA member, Lord (Guy) Black, who is executive director of the Telegraph Media Group.

New York Times: News Corp to buy real estate listings site  Move as media firm continues to branch out into new businesses

News Corporation, the publishing company controlled by Rupert Murdoch, agreed on Tuesday to buy Move Inc., an operator of real estate listings websites, for $950 million in cash, as the newspaper publisher continues to branch out into new businesses.

The transaction is the latest, and largest, by Mr. Murdoch’s publishing arm since it split from 21st Century Fox last year.

Under the terms of Tuesday’s deal, News Corporation will pay $21 a share through a tender offer for Move’s stock.

Facing steep declines in advertising and subscription revenues, News Corporation is trying to stretch beyond newspapers like The Wall Street Journal. News Corporation paid $415 million this year to take control of Harlequin Enterprises to add the well-known publisher of bodice-ripping romance novels to its HarperCollins publishing division. News Corporation also paid $25 million in 2013 for Storyful, a social and video news agency.

CEOs to receive ‘Daughter Water’ as agency fights for gender pay equality

More than 3000 chief executives across Australia will soon receive a bottle of water in the post as part of a campaign to ensure women in the workplace are paid a fair wage.

DDB Sydney has teamed up with the Workplace Gender Equality Agency (WGEA) to launch the “Equal Pay is in your hands” crusade that has seen the creation of a new brand of bottled water – Daughter Water.

The name is born out of research which claims when a CEO has a daughter, the pay gap between men and women shrinks.

Read more »

Target branded content spot with ambassador Gok Wan to air on Seven tonight

A one-hour branded content piece from Target will air tonight on Seven at 10pm after Dancing with the Stars returns, with the retailer’s “style ambassador” Gok Wan transforming five women in a fashion makeover.

Mumbrella revealed in July Target was creating the Style the Nation show with IPG Mediabrands agency Ensemble, featuring a “style camp” where the British designer gives the women a full style-makeover and offers tips on how to dress for their body shape and personality.

Read more »

Droga5’s Singapore Tiger Beer rep Simon Lockyer leaves after five months

Simon LockyerSimon Lockyer, the Singapore representative of Droga5 Sydney, has moved on after five months with the agency.

Lockyer joined Droga5 in May to help service key client Tiger Beer in a consultative capacity in Singapore, building speculation that the creative agency would set up a permanent base in the citystate. Droga5 services the Tiger business out of its Sydney office.

But there are currently no plans to replace Lockyer or set up a Singapore operation, Sudeep Gohill, the CEO of Droga5’s Sydney office told Mumbrella Asia. Read more »

Agency creates ‘music’ video for BMW dealer using only sounds recorded from cars

Full service agency Zakazukha Marketing Communications has created an 80-second ‘music’ video for a car dealership composed purely from the sounds made by BMWs.

The video will form the central plank of a regional campaign for the Motorline BMW dealership in Brisbane.

Brisbane composer Timothy Fairless, who also stars in the spot, scored the piece from the noises he recorded from BMW’s 428i coupe, 520d sedan and X5 30d SUV.

Read more »

Research project expands survey to take in journalists made redundant after 2012

Lawrie Zion


A research project examining the impact of the major job cuts that have occurred in Australian journalism, since 2012, is preparing for next stage of its survey after receiving a $270,000 ARC research grant.

La Trobe University journalism lecturer Lawrie Zion, who is the project co-ordinator, says that following a pilot study done last year the New Beats project will now dramatically expand the size of its survey.

“What we are finding is that what looked like an avalanche (of redundancies) in 2012 hasn’t exactly come to a halt,” said Zion. “There are still a lot of redundancies going out across the media.

“In the pilot we looked exclusively at people who had taken a package during 2012, but a lot of the feedback we got when we were doing it was people saying ‘I took a package in 2013′ etc.” Read more »

Telstra hermit crab advert under fire for ‘celebrating littering and consumerism’

Telstra has faced a barrage of complaints on social media and to the Advertising Standards Bureau (ASB) that its latest TV ad, which depicts a crab finding an empty mobile phone box on a beach, trivialises littering.

The telco has been attacked on both Twitter and Facebook with several posts condemning the ad, which was created by DDB Sydney, as a “disgrace”. The ad promotes an option to upgrade your phone every 12 months.

The ASB also confirmed it has received 15 complaints about littering, but said they will not be considered by the board as “it does not fall under section 2 of the AANA Code of Ethics”.

In the 30-second ‘new phone feeling’ execution a man discards the packaging of a new phone, with an empty box dragged off by a hermit crab who uses it as its new home.

Read more »

Australia’s marketers to spend $706m on social channels by 2019, research claims

Forrester-Logo-hi-resAustralia’s marketers will increase their spending on social media advertising by 24 per cent each year over the next five years, taking total spend in 2019 to $706 million, claims a new report.

The increase is slightly ahead of the Asia Pacific growth rate of 21.6 per cent, according to research firm Forrester which said the pace of growth across the region was slower than expected.

The figures were revealed in a social media advertising spending forecast covering Australia, China, India, Japan and South Korea. Forrester found Australian marketers will spend $241m on social channels in 2014, rising to $322m next year, $410m in 2016, $502m in 2017, $601m in 2018 and $706m in 2019.

Collectively, the five APAC nations will spend $2.17 billion on social marketing this year, rising to $5.8b by 2019, with India seeing the fastest annual compound growth rate of 51.5 per cent to $1b.

Read more »

Radio ratings Perth: Nova leaps to be neck and neck with Mix in FM battle

Screen Shot 2014-09-30 at 10.41.56 AMNova Entertainment’s Nova93.7 and Southern Cross Austereo’s Mix 94.5 are neck and neck in the battle for supremacy in Perth’s FM market after fluctuating fortunes in survey 6 of the radio ratings.

Mix saw its Monday to Sunday share fall 0.6 points to 13.6 per cent in the period June 13 to September 20, while Nova climbed 1.2 points to put it level with its rival. Nova’s performance was helped by a solid 5.6 per cent rise in the 18-24 demographic, taking its share to 26.3 per cent, which contrasted sharply with the 3.9 per cent decline for Mix which slipped to 8.7 per cent.

Nova edged ahead in the breakfast battleground, with the Nathan, Nat and Shaun breakfast show capturing 13.9 per cent, up from 13.2 per cent, with Mix’s Clairsy, Shane & Kymba show down 0.8 points to 12.7 per cent.

Fairfax’s 96FM maintained its position as Perth’s third top FM station with a static share of 10.7 per cent with ABC’s Triple J taking 9.7 per cent, down from 13.3 per cent. The breakfast shares of the two stations hit 9.9 per cent and 9.4 per cent respectively.

Read more »

SBS raises marijuana debate with plants getting gassed or grown in Sydney and Melbourne

SBS is promoting its upcoming debate on its Insight show on whether medicinal marijuana should be legalised with a portable display allowing people to grow or gas synthetic marijuana plants.

The debate is set to be screened on October 7, with the  broadcaster promoting it with the portable stand, which is currently in henry dean Plaza near Central Station, and moves onto Melbourne’s Federation Square later this week.

It has been created by SBS’s creative agency Naked Communications, and allows people to either fertilise the fake plants, or spray them with pesticide, by voting yes or no to the question ‘Should marijuana be legal?’, with the plants growing or dying depending on the results over the week.

SBS Insights marijuana plants Read more »

Radio Ratings: Brisbane’s Howson remains breakfast king as commercial stations drop audience



The ABC’s Spencer Howson has retained his title as the highest rating breakfast host in Brisbane for the second survey in a row.

Today’s GfK ratings show that while Australian Radio Network’s 97.3FM has held onto its FM ratings crown in the city, with a 11.5 per cent share (down 0.8 per cent), all the major commercial stations, bar Triple M, shed audience share.

While ARN maintained its top place, Southern Cross FM station B105 also dropped 0.8 points to 8.6 per cent while Nova’s 106.9FM shed 0.2 per cent to a 11.5 per cent share. Read more »

Radio ratings: Adelaide – Nova claws back ground after sharp rise in younger demographic

Screen Shot 2014-09-30 at 9.51.48 AM

Adelaide Mon-Sun share | Source: GfK (click to enlarge)

Nova91.9 has clawed back ground on FM market leader Mix102.3 in Adelaide as the station’s morning and drive time shows saw solid growth while the number of younger listeners soared.

Australian Radio Network’s Mix102.3 slipped 0.7 points to 15.2 in the 12 weeks from June 13 to September 20, which follows two consecutive falls of 0.4 points, while Nova climbed 1.4 points to 11.8 per cent.

Nova fared particularly well in the drivetime slot where a big swing saw its national program with Kate, Tim and Marty overhaul Mix’s Driving You Home with Sean Craig Murphy. Mix’s audience slipped 1.4 points to 14.2 per cent, falling behind Nova’s share of 15.5 per cent which saw a sharp increase of 2.9 points.

In the breakfast slot, Mix and Nova climbed 0.3 and 0.4 points respectively which took their shares to 15.4 per cent and 10.2 per cent. Southern Cross Austereo’s outgoing breakfast duo on SAFM Michael Beveridge and Hayley Pearson, grew their audience by 0.8 to 7.5, with the show wrapping up in October.

Read more »

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