Ikon picks up digital marketing account for UK sports retailer Wiggle after competitive pitch

Ikon logoIkon Communications will handle the digital marketing for UK online sports retailer Wiggle following a competitive pitch and three month review.

The STW-owned agency will take over from Wiggle’s in-house team in the UK and is part of a concerted push from the sports brand to establish a foothold in Australia. The firm recently set up a new office in Sydney.

Screen Shot 2014-11-18 at 11.51.00 AMWiggle Australia general manager Adam Johnson described Ikon as “innovative and forward thinking”.

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Spotzer Media Group names Peter Urmson as CEO

Urmson

Urmson

Former CEO of Online Marketing Group and Fairfax Marketing Services Peter Urmson has been appointed the CEO of Spotzer Media Group in the Asia Pacific.

Spotzer Media Group is a technology powered business that provides all-in-one digital solutions to small and local advertisers in 16 countries.

Urmson will oversee the company’s Melbourne office and will be responsible for accelerating the group’s activities throughout the Asia Pacific region. Read more »

Energy Australia GM of sales and marketing David Hamilton departs company

David HamiltonEnergy Australia general manager of sales and marketing David Hamilton has left after a little more than two a half years at the company, Mumbrella understands.

Hamilton joined the company in May 2012 and survived a merger of its sales and marketing departments 12 months ago.

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Southern Comfort rolls out locally-produced billboards as part of global ‘Whatever’s Comfortable’ campaign

Southern Comfort 2Southern Comfort has unveiled the first local adaption of the global ‘Whatever’s Comfortable’ positioning originally devised by Wieden + Kennedy New York, with Ensemble Australia producing outdoor billboards for the brand.

The worldwide positioning ‘Whatever’s Comfortable’ aims to highlight and champion the confidence it takes to be yourself, with the brand rolling out a TV spot in October showing a bar tender pouring Southern Comfort “with style and swagger”. Read more »

Battle of the emotive Christmas ads: David Jones v John Lewis

david Jones ChristmasDavid Jones was one of the first brands to launch its Christmas campaign this year, with many touting it as Australia’s answer to the much-celebrated John Lewis Christmas spots which typically tug at the heart strings.

The week after John Lewis released its own Christmas spot which has created a lot of buzz on social media with more than 15m YouTube views to date, while David Jones’ has just 100,000.

John Lewis ChristmasBut while there is a huge disparity in views (albeit the John Lewis ad is targeting the much larger UK market) –  which one resonates most emotionally with audiences.

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Mumbrella trialling technology to gauge audience reactions and engagement with campaigns

realeyes logoMumbrella is trialling emotional measurement tool RealEyes to measure how audiences emotionally react to different campaigns and content.

The aim of using this technology is to be able to bring regular fresh insights to the creative content we run on the site, which we will share with our readers.

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IGA focuses on recipes and entertaining tips and advice in new Christmas campaign

IGA has collaborated with chef Dominique Rizzo in an effort to position IGA as the “easy go-to destination for entertaining” throughout the holidays, with the supermarket launching a new Christmas campaign focusing on recipes and food.

The ‘Christmas Made Easy’ campaign, developed by Creative Oasis features a series of recipe videos, with the main TVC a re-edit of last year’s spot featuring Anh Doh, who will not be appearing in any other parts of the campaign.

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BWM appoints Asheen Naidu as ECD as Rob Belgiovane moves back to CCO role

Belgiovane and Naidu

Belgiovane and Naidu

Creative agency BWM Sydney has appointed Whybin\TBWA creative director Asheen Naidu as executive creative director in a move that sees Rob Beligiovane move back into the group chief creative officer role, Mumbrella can reveal.

Naidu joins the agency after nearly four years with Whybin\TBWA. Prior to Whybin\TBWA he spent 18 months with The Campaign Palace as deputy ECD. He has also worked with Saatchi & Saatchi New York and BBH New York.

Belgiovane said: “Asheen will be a great asset to the BWM Sydney team and clients. Aside from being highly awarded, he has consistently delivered successful and highly effective work for major national and international brands across a diverse range of channels and mediums.

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Tigerair compares its customers who don’t fly often with chickens in new ad

Tigerair has unveiled the second phase of its Infrequent Flyers campaign created by McCann Melbourne with the airline’s first cinema spot which sees passengers who might not fly as much as they would like to compared with chickens.

The new ad sees a group of chickens in a barn encourage one chicken to fly by clucking along to the song ‘Wind Beneath my Wings’, with the chickens hushing as a Tigerair plane flies past outside the barn window.

McCann Melbourne ECD Pat Baron said: “The Infrequent Flyer program represents exceptional value for Australians who don’t fly all that often. And who better than the chickens of Australia to represent those who just don’t fly that much? It’s a deliberately fun and unconventional spot, just like the program itself.”

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The ABC’s cuts specials deliver bumper audiences as Big Bang Theory repeat wins night

The second part of Bob Hawke’s life story and the Media Watch and Q&A specials looking at the future of the ABC were enough to give the public broadcaster a healthy lift last night, with a 17.8 audience share.

The Q&A special on the state of the media enjoyed a significant boost getting 730,000 viewers at 9.35pm, up from 552,000 last week, winning its timeslot. Meanwhile Media Watch, which revealed the extent of the ABC cuts at 9.20pm had 786,000 viewers, up on 722,000 last week. Both shows beat Nine’s Big Brother, which had 653,000 viewers, up marginally on last week, and was the most watched show amongst people aged 16 – 39.

The public broadcaster pulled in a bigger audience share than Seven in both Sydney and Melbourne, with 19.8 per cent and 19.4 per cent compared to Seven’s 17.9 per cent and 16.7 per cent, and was only marginally behind Nine, whoich won the night with 19.6 per cent, and Seven which had 18.3 per cent, according to the OzTam overnight metro ratings.

Nine’s repeat episode of The Big Bang Theory at 8pm was the most watched show of the night, pulling an audience of 1.046m, just beating the ABC’s Australian Story which saw 955,000 viewers tune in for part two of the story of former prime minister Bob Hawke. Last week part one of Hawke’s Australian Story was watched by 965,000 viewers.

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AIMIA names Rob Wong as new CEO

rob wongRob Wong has been named as the new CEO for interactive industry body AIMIA to replace David Holmes who quit the role after just ten months in August. 

Wong has been president of the Victorian chapter of the association for a year, and last October sold his iNC Digital Network, which specialised in digital media engagement, to APN News and Media last October, and was also the foudner of the Catalogue Central and Stylehunter portals.

“Rob is passionate about the development of the digital industry and has been involved with AIMIA for a number of years as Victorian State President,” said Tim O’Neill, AIMIA national president. “As president of the AIMIA Victoria Chapter and committee member for five years, his sound knowledge of the association will see him hit the ground running.”

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ABC to face ‘$50m cuts’ claims Media Watch as Turnbull plays down impact

Government cuts to the ABC are set to see a further 6 per cent wiped form its budget, taking around $50m per year further from the public broadcaster’s coffers with between 4-500 jobs set to go.

The claims were made on the broadcaster’s Media Watch show last night, with host Paul Barry saying with the loss of the Australia Network and other cuts already made it means a loss of around 9 per cent of the budget.

However speaking on Q&A immediately afterwards Communications Minister Malcolm Turnbull sought to downplay the cuts, saying they would be closer to “5 per cent”.

Barry said ABC 2 and 3 would be saved, whilst Radio National will have cuts limited to 2 per cent, however the state-based 7.30 shows on Fridays are going, whilst Lateline will be “cut back, but it stays on the main channel”.

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Morning Update: Kmart’s ‘Jingle Bellies’ Christmas ad; ‘Kick the Habit’ campaign wins at Singapore’s Hall of Fame Awards

Mashable: Kmart’s ‘Jingle Bellies’ ad is a fat load of fun

“Santa’s belly’s got nothing on Kmart’s Joe Boxer men.

In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”

The one-minute spot is a follow up to Kmart’s insanely viral 2013 Joe Boxer ad, “Show Your Joe,” which had males in boxers play the holiday tune using just bells and their hips. The ad racked up more than 18 million YouTube views.”

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Ad bookings tumble in October amid ‘soft conditions’ in print and TV

SMI data standard media indexAustralia’s advertising market tumbled almost $23m in October with TV, newspapers and magazines all showing sharp declines, according to latest industry figures.

The Standard Media Index (SMI) showed total bookings hit $694m, a fall of 3.2 per cent on the same month last year, and follows a record September.

TV fell five per cent to $353m with declines in metropolitan revenue (4.7 per cent), regional (five per cent) and subscription TV (six per cent).

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Interstellar posts second massive weekend as Let’s Be Cops debuts strongly

Christopher Nolan film Interstellar has had another massive weekend grabbing $3.749m on its second weekend across 551 screens taking its total box office takings to $9.536m.

It more than doubled the take of second-placed newcomer Let’s Be Cops, with the comedy, which was out during the US summer, claiming $1.660m on 273 screens.

Interstellar has also already passed the gross take of Brad Pitt war film Fury, which had $732,934 on 261 screens, and was fourth on the weekend behind Gone Girl which took $916,376 with its total box office now $24,818,978.

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William Hill on hunt for creative agency ahead of local launch next year

William HillUK bookmaker William Hill is searching for a creative agency ahead of a local launch of the brand into Australia next year, Mumbrella understands.

The parent company of TomWaterhouse.com, Sportingbet and Centrebet does not have a local presence under the William Hill brand, and sought to downplay the news suggesting it is a rumour following on from the purchase of TomWaterhouse.com, Sportingbet and Centrebet last year.

At the end of last year William Hill appointed UM to handle its media account, with Clemenger BBDO Melbourne picking up creative duties for its subsidiary brands apart from Tom Waterhouse, which is handled by Fenton Stephens. Read more »

SBS boss: Oztam ratings are ‘very unscientific’ and underestimate size of NITV audience

michael ebeidThe boss of SBS has described the official ratings system for television OzTam as “very unscientific” and “not accurate”, and argued it significantly under represents the audiences the multicultural public broadcaster achieves on channels such as indigenous focused channels such as NITV.

Michael Ebeid, managing director of SBS, told Mumbrella after last Friday’s 2015 Upfront event that he did not believe Oztam was accurately reflecting NITV’s audience, which has previously posted a 0.0 per cent audience share in the official TV ratings since its launch two years ago.

“The thing you have to understand with the way our ratings system works is very unscientific,” Ebeid told Mumbrrella. “For example, there are no measurement boxes anywhere in the Northern Territory (NT) so any viewer in the NT is not counted anywhere in our measurement system.” Read more »

Coles launches Curtis Stone fronted Christmas push

Coles has rolled out its Christmas push fronted by brand ambassador Curtis Stone, with the celebrity chef spruiking his special Christmas recipes alongside Coles Christmas products.

“Our Christmas campaign focuses on the typical Australian Christmas, which centres around family, great food and a fun, relaxed atmosphere. Curtis Stone provides inspiration for entertaining recipes and we’re focusing on offering great value on Aussie Christmas favourites.”

It is largely similar to last year’s push featuring Stone, which also focused on the products available at Coles, however this year’s effort, created by Big Red, features more shots of the chef enjoying a Christmas meal alongside a typical Aussie family.

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