Fast Starter company Jack Media opens Sydney office hiring Matt Bateman to head operation

Jack MediaOne of Australia’s fastest growing ad tech companies Jack Media is opening a Sydney office which will be headed by Matt Bateman, Mumbrella can reveal.

Jack Media is a Byron Bay based ad tech company that bills itself as “lead generation marketplace” working with publishers to better use their data. In October it was named number 37 on the BRW Fast Starter list after achieving 80 per cent growth last year – the highest ranked media company in the list.

The agency has tapped Bateman, who has held senior positions at a raft of digital technology and marketing firms, including Cohort, LeadBolt, Funbox and Viva9, to lead the charge into Sydney.

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Big Bash continues to perform well as Love Actually helps Seven win the night

Screen Shot 2015-12-22 at 9.31.24 AMThe Big Bash continues to perform well however it wasn’t enough for Ten to win the night, with Seven pulling out Christmas family favourite Love Actually to scoop top honours.

Session two of game six between the Perth Scorchers and Adelaide Strikers pulled in 768,000 metro viewers to be the most-watched non-news program of the evening.

Session one of the same match was watched by 566,000. Session one was the most-watched show amongst 16-39 year olds and 18-24 year olds while Seven’s movie Love Actually was the preferred choice amongst 25-54 year old viewers. Read more »

Rise of regional Australia, end of ‘cotton wool’ parenting and ‘golden age of BS’ named as key public relations issues for 2016

Havas PR 11 trends for 2016

A move away from cities to regional Australia and a trend towards parents toughening up their kids are among the key local issues PRs should prepare for in 2016, according to a report from Havas PR.

Meanwhile, the key global trends will include continuing uneasiness about the future and the continuing ability of social media to give the public a platform to deliver a “golden age of bullshit”, says the publication.

Havas PR, locally represented by Red Agency, examined consumer trends globally to identify 11 that look set to shape the communications industry in 2016Read more »

Morning Update: Miss Universe blunder a publicity stunt?; Facebook’s ‘duty of care’; Mashable for sale; Star Wars running routes

AdWeek: Was Steve Harvey’s Miss Universe Flub Staged? If Not, It Should Have Been

Steve Harvey and Miss Universe—two people you likely weren’t thinking about Sunday afternoon—abruptly became the Internet’s top topics Sunday evening.

Harvey spectacularly botched the announcement of the winner, accidentally giving Miss Colombia the crown. Then, at the most awkward moment possible (the new Miss Universe’s celebratory wave to the crowd), he whipped the audience into a hooting frenzy with the words “I have to apologize,” noting that the real winner was Miss Philippines.

The whole scenario, frankly, felt like a twist from WWE’s WrestleMania rather than from a hyperproduced global pageant.

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Clemenger left red faced after staffer hid image of a penis in university campaign poster

Clemenger BBDO Brisbane has been forced to withdraw an outdoor campaign for the University of Queensland after an agency staffer hid the image of a penis in the artwork.

university of queensland clemenger penis

A close up reveals the phallic image in the poster

The college humour fail occurred in September when the university rolled out the poster campaign aimed at attracting new enrolments.

It is believed the campaign was in market for several days before the university was made aware of the phallic addition after students began joking about it on Facebook. Read more »

Star Wars: The Force Awakens smashes Aussie box office records on opening weekend

The much-anticipated seventh film in the Star Wars franchise has demolished box office records taking more than $27m in its first three days.

Star Wars: The Force Awakens managed $27.254m on 941 screens between Thursday and Sunday, the largest ever opening weekend – an average of $28,963 per screen.

Jurrassic World had the previous biggest opening weekend this year with $16.063m in 605 screens.

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Royal hoax call DJ Mel Greig returns to radio as Wave FM’s breakfast host in 2016

Greig returning to the airwaves in 2016.

Greig returning to the airwaves in 2016.

One of the DJs at the centre of the royal hoax call Mel Greig is returning to radio three years on from the incident.

Grieg has been signed to Wollongong radio station Wave FM as its breakfast host alongside Travis Winks with Wave FM’s station manager Tony Williams syaing: “We are delighted to announce that Mel Greig will be joining the Wave FM Breakfast Show with Travis Winks in 2016.

“Over the past few weeks we have spent time with Mel and have really had a chance to learn more about her and how much she has to offer. Her warmth, enthusiasm and experience are going to be great attributes to the Wave family.” Read more »

Viewers ignore some of Foxtel’s biggest shows as pay-TV platform pushes its catch-up service

Foxtel has kicked off a new advertising campaign which features characters representing some of the pay-TV operator’s biggest franchises being ignored by viewers, to help promote its on-demand service Foxtel Anytime ahead of the holiday period.

The ad stars reality star Gina Liano from The Real Housewives of Melbourne, an escaped prisoner from prison series Wentworth and a zombie from the Walking Dead all failing to get a reaction from people before the voiceover says: “sometimes you don’t know what’s right in front of you.”

The campaign was designed and implemented the pay-TV operator’s in-house creative agency Felix and began airing last night.  Read more »

Incoming ABC MD signals desire to look at ‘all options’ for monetising content

Michelle Guthrie

Guthrie: to look at all options for monetisation.

The incoming boss of the ABC has signalled a willingness to explore new avenues for the monetisation of content in an interview just one hour after being named in the role.

Speaking to ABC News 24 this morning Michelle Guthrie was asked if she would look to follow the lead of the BBC in ramping up advertising on overseas sites, replying: “My sense is that it is important on an overall basis, in budget constrained times, to really look at all options around monetisation.”

“It is pretty early to be able to make pronouncements,” she added. “It is very much about understanding what we could do and what that really means for our audiences both in Australia and internationally.  Read more »

WA Today censured by Press Council for unfair ‘Bong claims Santa Maria teacher’s job’ headline

WAToday Press Council rulingFairfax Media’s has been censured by the Australian Press Council for reporting unsubstantiated allegations that a teacher had resigned from her role after a photo of her holding a bong had been discovered on social media.

The Press Council ruled the online news outlet’s story ‘Bong claims Santa Maria teacher’s job: You’ve got to be toking?’, published May 9 and based on a local radio station’s “Rumour File” segment, had failed to substantiate facts and fairness in both the initial article and its subsequent revisions.

The article referred to a teacher losing her position at a named Catholic girls’ school as a result of a “social media incident”, suggesting this involved the circulation of a photograph of the teacher holding a bong. The article also suggested that a topless photo of the teacher may have been behind the loss of her position.  Read more »

ABC names Google executive Michelle Guthrie as managing director

After days of speculation the ABC has confirmed it has appointed Google executive Michelle Guthrie as its new managing director.

Guthrie to take the reins of the ABC in April.

Guthrie to take the reins of the ABC in April.

The move comes a week after the Australian Financial Review first reported that Guthrie, who is currently managing director of agencies at Google Asia based in Singapore, was set to get the nod, replacing Mark Scott who will step down mid next year after a decade in the role.

In a statement ABC chair Jim Spigelman said Guthrie, the first woman to hold the role, was ideally credentialed to lead the public broadcaster in the digital era. Read more »

Carols in the Domain sheds 198,000 metro viewers as Ten’s Big Bash dominates weekend

downloadSaturday evening’s broadcast of Woolworths’ Carols in the Domain pulled in 753,000 metro viewers for channel Seven, well down on last year’s metro audience of 951,000.

The carols were outrated by an episode of New Tricks on the ABC which managed 849,000 viewers to top the night, while the Big Bash League cricket also kept it off the top of the demographics. Read more »

Roy Morgan wins legal fight after being locked out of Melbourne offices at weekend

roy-morgan-logoOne of Australia’s leading polling and audience measurement companies Roy Morgan was locked out of its offices over the weekend amidst a rental dispute with its landlord Impact Investment Group (IIG).

However a court has this morning found in favour of Roy Morgan with a judge ruling that it should be let back into the office and criticising the landlord for going ahead with the lock out without the permission of the court.

Over the weekend the company had claimed the lockout had been done illegally, issuing a statement claiming it has withheld $2.5m in rent because of a dispute over lift renovation work which would block “convenient access to our offices” for six months. Read more »

Community TV station TVS goes off-air but aims to relaunch with video on demand service

TVSSydney community TV station Television station Sydney (TVS) has ceased broadcasting as of yesterday but says it is actively looking at potential video on demand (VOD) platforms to continue the service.

Earlier this year then Communications Minister Malcolm Turnbull announced the end of access to broadcast spectrum for community television, arguing in the digital era the stations should be broadcasting online rather than on terrestrial television, giving all stations until December 31 on air.

The government later offered an extension to the cut off date, but Rachel Bentley CEO of TVS yesterday wrote in a note to supporters that it could only continue broadcasting if it also launched a VOD platform by the cut off date.  Read more »

NSW Government’s Stoner Sloth campaign cops social backlash a month after launch

A campaign by the NSW Government which launched a month ago has come under fire on social media over the weekend for depicting cannabis using teenagers as cartoon-style sloths, spawning parody videos and merchandise.

The Stoner Sloth campaign, which is understood to have been created by Saatchi & Saatchi, consists of three videos showing the effects of cannabis on young people by portraying them as sloths failing to recognise salt, flunking an exam and having an awkward social interaction at a party. It has a tagline “You’re worse on weed”.

This morning Sydney Morning Herald is reporting that the The National Cannabis Prevention and Information Centre is asking the NSW Government to remove its name from the campaign.

It is unclear why the campaign, which was launched in late November, only gained traction on social media over the weekend.

Many commenters said how much they like the ads because sloths have a certain cult appeal amongst young people, with one writing on the Stoner Sloth Facebook page they are “one of the most adorable animals in the world” and adding “where do I get some weed?”.

stoner sloth facebook Read more »

Morning Update: Walmart crushes holiday video views; Netflix invents socks that pause TV; Star Wars: The Force Awakens shatters box office records

AdAge: Walmart Crushes Holiday Video Views, but One Bona Fide Spiritual Message Gets Through Too

What goes viral during the holidays? A compilation of the most popular holiday-themed videos on social media according to Visible Measures includes a mix of retailer come-ons, consumer-packaged-goods pitches and even an actual spiritual message. a mix of ads for retailers, consumer packaged goods and even religious nessages,

The chart, which covers holiday campaigns through Thursday, counts the total number of views for each campaign, including multiple iterations by the brand as well as user generated copies, spoofs, and mash-ups.

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GetUp claims Nine is refusing to play its ad attacking Woolworths over pokie machines

Campaign group GetUp has accused the Nine Network of putting “profits over the health and safety of Australian families” after refusing to air its latest ad targeting supermarket giant Woolworths’ pokie machine ownership.

The group has been crowd-funding to get the ad, which pastiches Woolies Christmas campaign using families to show the impact poker machine addiction can have on people, shown on TV.

However the group is claiming Nine is refusing to play the ad and has cited its commercial relationship with Woolies, which is one of the country’s largest advertisers, as the reason.

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Network Seven set to launch new high definition simulcast channel for its main channel

Network Seven appears set to follow rival Nine by launching a simulcast high definition channel for its main channel.

Image courtesy of EFTM

Image courtesy of EFTM

A new channel has appeared on electronic program guides at Channel 76 which currently features a holding slide with the Seven logo on it announcing a “new channel coming soon.”

The move comes just weeks after Nine announced it would convert multichannel Gem to standard definition and launch 9HD in time to coincide with the launch of the cricket season in November. Read more »

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