Quick Service Restaurant Holdings takes back control of marketing hiring ex-Nando’s CMO



Quick Service Restaurant Holdings has taken back central control of the marketing of its brands with the appointment of former Nando’s chief marketer Kim Russell in the newly created role of chief customer officer, which replaces the CMO position.

Her appointment sees the CMO function for the three brands return to the parent group after a marketing restructure in January last year saw control of the marketing function given to the marketing managers of each individual brand.

The company saw Oporto national marketing manager Jason Piggott depart last month, while Mumbrella understands Red Rooster’s head marketer Anna Jones also departed last month. Read more »

State of Origin I viewers down slightly on last year but Nine still dominates audience share

Last night’s State of Origin I clash saw 2.432m tune in to witness Queensland’s narrow victory over NSW, handing Nine an easy win with an audience share of 37.6 per cent.

It was slightly down on last year’s game one which attracted 2.487m metro viewers, while 2013’s game one was watched by 2.433m. Last year’s second game grabbed a metro crowd of 2.563m, with 2.1m metro viewers tuning in to see NSW win the series in game three.

The pre-match broadcast was watched by 1.549m, with 1.019m sticking around for the post-match broadcast according to OzTam overnight metro figures, which do not take into account out of home viewing.

Read more »

Morning Update: D&AD releases blocker for boring online ads

Campaign: D&AD releases blocker for boring online ads

D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work.

 BETC Paris created the plug-in web browser extension – which can be downloaded for free here – for D&AD.

The filter blocks regular ads and then replaces them with award-winning examples of work from D&AD’s archive, such as Volvo Truck’s “epic split”, and Sony’s “balls”.

Read more »

Industry Superfunds recruits AFL anthem composer Mike Brady for Compare the Pair ad

Industry SuperFunds has followed up its cricket-themed animated ‘Compare the Pair‘ ad with an AFL spot to run throughout the AFL season.

The spot, created by The Shannon Company, features a music track composed by Mike Brady, famous for iconic footy anthems Up There Cazaly and One Day in September.

Read more »

Digital gun Jay Morgan jumps from Havas Worldwide Sydney to J. Walter Thompson



One of the most respected digital creatives in Australia Jay Morgan has left Havas Worldwide Sydney to join J. Walter Thompson as group digital creative director.

Morgan joins JWT after nearly three years at Havas as digital creative director, where he was the driving force behind the internationally awarded Durex Fundawear campaign.

Havas Worldwide CEO Anthony Gregorio said the agency is in the process of hunting for Morgan’s replacement. Read more »

Johnson & Johnson global media review puts OMD locally on alert over $25m account

Screen Shot 2015-05-27 at 11.37.09 amMajor consumer brand company Johnson & Johnson has confirmed a global media review for its $2.6bn advertising budget.

Mumbrella understands that Australia is one of the markets impacted, with local incumbent OMD on alert over the major media account. Read more »

Mamamia poaches IPSOS research director and media commentator Rebecca Huntley

Rebecca HuntleyWomen’s lifestyle websites the Mamamia Women’s Network has poached IPSOS research director and media commentator Dr Rebecca Huntley, Mumbrella can reveal.

Huntley is one of Australia’s most prominent researchers on social and consumer trends, and will take up the role of director of research and insights, and also be senior writer across its websites.

“Rebecca is without peer in her research field, and I’m delighted to have her working closely with our clients, sales team and on bringing new leading research and insights on women to the Australian media landscape,” said Kylie Rogers national sales director of the Mamamia Network.

Read more »

Arnold Furnace head of planning Thomasine Burnap joins AJF Partnership Sydney



AJF Partnership Sydney has poached Arnold Furnace head of planning Thomasine Burnap who joins the agency as planning director.

Burnap joins AJF after 10 months at Arnold Furnace, during which she formed part of the agency’s executive team following the departure of managing director Tony Singleton. Read more »

Ziptel signs Brett Lee as ambassador to gain traction for mobile app in subcontinent

Wallace, Lee and Ziptel CEO Bert Mondello

Wallace, Lee and Ziptel CEO Bert Mondello

Telco Ziptel is looking to capitalise on the popularity of former Australia cricketer Brett Lee in India by signing him as its global brand ambassador for its Zipt mobile application which is set to launch towards the end of June.

The Australian-based telco aims to leverage Lee’s appeal and recognition in India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan to encourage take-up of the app which enables users to send SMS and make international calls to other Zipt users for free.

Ziptel executive director Keaton Wallace told Mumbrella: “The whole process of going for someone like Brett is about aligning ourselves and getting synergy with someone who has a faultless reputation, is extremely credible, reliable as an individual both on and off the field. Read more »

Ex-Myer boss Bernie Brookes: ‘Tyranny of distance’ slowed Aussie etail adoption

bernie brookes optus conferenceFormer Myer chief executive Bernie Brookes has told retailers their businesses challenges are “enormous” as he suggested Australian retailers have been slow to react to move into the online arena.

Brookes told a conference this morning that retailers are operating in a disrupted marketplace but said the smart ones, who are adopting an omni-channel approach, will emerge stronger.

An increasingly knowledgeable customer, online sales and emergence in Australia of overseas brands were some of  the key issues impacting the retail market.

A more careful and cautious customer who is reluctant to overspend their budget or rack up credit card debts, has also impacted the industry, Brookes told the Optus Vision conference in Sydney. Read more »

GroupM appoints Jeff Hunt as its local CFO as it looks to bolster local management

JH GroupMGroupM has created the new role of chief financial officer as it continues to rework its management structure ahead of the impending departure of chairman John Steedman, appointing Jeff Hunt to the post.

Hunt takes up the role from today having previously worked out of Hong Kong as senior vice president & CFO, Asia Pacific & Japan for international software company CA Technologies.

Australia’s biggest media buying group is currently on the hunt for a new CEO ahead of Steedman’s impending departure, with the most likely candidate Danny Bass jumping ship to take the CEO role of rival group IPG Mediabrands earlier this monthRead more »

Guardian Australia founding editor Kath Viner named in Forbes most powerful women list

Katharine-Viner-234x230Launch editor of the Guardian Australia Katharine Viner has been named one of the most powerful women in the world by Forbes Magazine. 

The US media outlet ranked Viner, who was recently promoted from her current role at Guardian US editor to be the UK newspaper’s first ever female editor-in-chief, at number 80. 

Viner joins the list which is dominated by big media names such as Oprah Winfrey, Vogue’s Anna Wintour and the Huffington Post’s Arianna Huffington.  Read more »

OMD Melbourne wins $4m Red Cross Blood service from Ikon Communications

red-bloodOMD Melbourne have won the media strategy, planning and buying for the Australian Red Cross Blood Service from Ikon Communications.

Mumbrella revealed the competitive pitch in January, with the Melbourne based organisation known to be talking to a number of media agencies about the account, thought to be worth around $2m-$4m annually.

Ben Scales, national campaign manager, Australian Red Cross Blood Service said in a statement: “It was a very competitive pitch, in which all participating agencies presented very strong offerings. However OMD clearly demonstrated to us that they understood the future needs of our business.  Read more »

Channel Nine tops the night despite drops for Reno Rumble and Love Child

Love Child NineNine’s reality offering Reno Rumble and drama Love Child saw audiences tumble on last week’s outings, but the channel still had enough in the tank to grab the biggest audience share of the night.

Masterchef on ten topped the night with 1.145m viewers at 7.30pm, dropping from last week’s 1.204m, while House Rules (756,000) on Seven held up better than Reno Rumble, which dropped 150,000 viewers on last week’s outing to 674,000.

Love Child also saw 116,000 viewers vanish from last week’s season high, but was still the biggest non-news or reality show with 816,000 viewers at 8.30pm. Last week’s show also picked up a bumper 225,000 on time shifted viewing, taking it to 1.152m metro viewers, according to OzTam ratings.

Read more »

Morning Update: Danish radio station DJ kills baby rabbit live on air

The Telegraph: Danish radio station DJ kills baby rabbit live on air

This video does not contain the moment the rabbit is killed.

A Danish radio station killed a baby rabbit with a bicycle pump live on air, prompting a storm of criticism on Tuesday despite claims it had simply wanted to highlight cruelty in farming.

“We didn’t do it for the sake of entertainment,” talk radio station Radio24syv wrote on Twitter.

“Thousands of animals die each day so that people can eat them,” it added.

Read more »

Queensland branded ‘them’ in Ubet NSW State of Origin campaign from The Monkeys

The Monkeys has created the first sport-focussed campaign for Ubet since the betting firm’s rebrand from TattsBet last November, with a TV ad which sees rugby league legend Anthony Minichiello goading Queensland ahead of tomorrow’s first State of Origin clash.

Minichiello, a former NSW Blues star, takes the role of a geography teacher describing New South Wales as the first state “also known as the premier state”.

Queensland meanwhile is labelled simply as “them”. Read more »

Magazine distribution test to move ahead despite continued concerns over disadvantage

MPAA controversial pilot scheme to trial a new method of distributing magazines to newsagents will start in early June despite renewed claims it still leaves newsagents at a competitive disadvantage against supermarkets.

Magazines Publishers Australia along with distributors Gordon & Gotch and Network Services is set to move ahead with the pilot in 20 stores to test changes to a proposed code of conduct for distributors and publishers it says will make newsagents “a destination shop”.

However, Mark Fletcher, director of newsagency marketing group newsXpress told Mumbrella: “My view remains that the trial has not been constructed to meet its stated objective, that it is not testing any process changes that will enable newsagents to be competitive with supermarkets and other retailers of magazines.” Read more »

Bohemia lifts the lid on its creative offering but baulks at ‘full service’ label

Brett Dawson


Independent media agency Bohemia has spoken openly about its recent appointment to the News.com.au account and lifted the lid on its creative offering, arguing media agencies need a seat at the table on creative work.

Bohemia co-founder Brett Dawson told Mumbrella the campaign launched yesterday was the biggest creative project the independent agency had run, but argued there was nothing special about the agency running or even leading creative services.

“The word ‘full service’ is a step backwards,” Dawson told Mumbrella. “I’d like us to be positioned as a modern media agency – we are only three and half years old but have been doing ‘full service’ – for want of a better term – since we started.” Read more »

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