Richard Roxburgh to spearhead new Fairfax Sydney festival

Screen Shot 2014-09-25 at 12.11.51 PMFairfax will run a new festival in Sydney next March that will celebrate music, film, books, the stage, dance, contemporary art and design, with actor Richard Roxburgh appointed as its creative director.

The event, called Spectrum Now, will run over three weeks from March 11 to 29 and feature 150 exhibitions, gigs, talks, performances and events. It will be sponsored by ANZ with the aim of bringing “Sydney Morning Herald’s Spectrum section to life”.

Last year the company signalled it was pushing harder into the events space, and hired former Tourism Australia boss Andrew McEvoy to spearhead the charge. 

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Former Effective Measure executives to launch new ad tech media venture

Effective MeasureTwo former senior directors of research agency Effective Measure – one of them the company’s founder – are to launch their own start-up in the digital media environment, Mumbrella can reveal.

James Robertson, who founded Effective Measure in 2008, and his brother Michael, group director of brand and commerce insights, are in the lab stage of the venture.

Both left Effective Measure recently, with Michael departing last week, but retain minority interests in the company.

Michael Robertson told Mumbrella that after several years in the online measurement industry it was time to embark on a new project. He said they left Effective Measure in a strong position, with a new chief executive – marketing and business strategist Graham Plant  – just appointed to take the business forward. Plant replaces Richard Webb who left in March.

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Leo Burnett Sydney’s WWF work shortlisted in Print and Poster craft at Spikes

WWF Shark

WWF Shark

Leo Burnett Sydney was the only Australian agency shortlisted in the Print and poster craft category at Spikes Asia.

The agency had three separate executions – Rhino/Tiger/Shark – for WWF shortlisted, the same work that picked up a silver Cannes Lions in the press category.

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Kiwi tech firms set to raid Australia for talent in digital marketing campaign

Screen Shot 2014-09-25 at 11.26.53 AMNew Zealand companies are set to raid Australia for digital and technology experts, with a marketing campaign underway to entice workers across the Tasman.

The Kiwi Government has joined forces with NZ recruitment agency Workhere as it looks to solve a talent crisis that is in danger of stifling the technology sector.

The recruitment campaign, branded “The Innovation Islands”, includes the launch of a website containing a broad range of job vacancies, company profiles and industry news, while online advertising will also form a major plank of the recruitment push.

It will aim to showcase the opportunities available in NZ, with the campaign targeting not just Australians but ex-pat Kiwis and other nationalities. Workhere managing director Jonny Wyles told Mumbrella the skills shortage is “pretty bad” with more than 300 vacancies already listed on the website. That number is expected to rise to at least 400 as more companies join the campaign.

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Australia dominates film shortlist at Spikes with Melbourne leading pack

Australia has the most shortlisted entries in the film category at Spikes, with 16 contenders out of a field of 57 finalists. Japan is next with 13 finalists.

Melbourne agencies fly the Aussie flag with the most finalists. Five commercials for PZ Cussons by DDB Melbourne feature, as well as DDB Melbourne’s work for Murray Goulbourne co-operative make the shortlist.

Clemenger BBDO Melbourne’s ‘Vikings’ for Frucor and two commercials by Whybin\TBWA Melbourne for Nissan also made the cut. Cummins & Partners Melbourne featured for ‘How we roll’ for Asahi.

Perth agency The Brand Agency is another Australian contender with ‘Break the Barrier’ for St John’s Ambulance, which picked up the Mumbrella People’s Choice Award this year.

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No joy in radio shortlist, Melbourne agencies do well in promo and activation at Spikes

Australia failed to make the cut in the Radio category at Spikes Asia, however it did do well in the Promo and activation category, with Melbourne agencies leading the way.

Cummins & Partner’s promo for ADMA’s Creative Fuel Conference made the cut, alongside Whybin\TBWA Melbourne’s ANZ GAYTMs campaign.

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SAFM overhauling breakfast as Michael Beveridge and Hayley Pearson depart

Michael Beveridge and Hayley PearsonSouthern Cross Austereo’s SAFM is set to bring in a new breakfast show team with current hosts Michael Beveridge and Hayley Pearson announcing their departure this morning.

The duo announced their last show, which has struggled to get traction pulling a 6.7 audience share in the last round of radio ratings, will be on October 10.

Beveridge, a contestant on Big Brother 2012 and former adland copywriter, is set to stay with the network with other opportunities, while Pearson, who is expecting her second child, is leaving to spend more time with her family.

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Creativity Online: A global campaign has been launched to transform lycra into a fabric of beauty

Lycra is attempting to turn a fiber that’s used in your stretchy clothing into a thing of beauty in a global brand campaign that was inspired by a photography pioneer. Created out of SapientNitro and breaking first in Brazil, it includes a TV commercial directed by Philippe Andre and print executions by photographer Rankin. Both were loosely inspired by Eadweard Muybridge, a Victorian-era photographer who used stop-motion to show how people move.

The TV work shows a woman performing a series of balletic dance moves throughout her day, from bed to the office and more, wearing different outfits and accessories made with Lycra.

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The Bachelor sees audience plummet for recap show as Big Brother also drops

The BachelorTen’s The Bachelor last night saw its audience fall from 774,000 last week to 640,000 for an episode at 7.30pm which featured eliminated Bachelorettes reuniting for a discussion where they recapped their experiences on the show, ahead of the upcoming finale.

The Bachelor was not the only key franchise to slip, with Nine’s Big Brother also down week on week, with 618,000 viewers, compared to 634,000 viewers, for the nomination episode at 8.40pm, according to OzTam overnight metro ratings.

Despite the fall, Nine still won the night on the back of The Block: Glasshouse which had the biggest audience of the night with 1.185m viewers and a 21.5 per cent audience share on the main channel.   Read more »

TSLA creative chief Hanyi Lee: Adland needs to take the word innovation off its pedestal

Hanyi Li Secret Little AgencyHanyi Lee, the chief creative officer of Singapore hot shop The Secret Little Agency, told an audience at Spikes Asia that the word innovation has lost its meaning and the advertising industry needs to have a frank discussion about what it really is.

In a presentation titled ‘The truth is”, Lee told delegates: “I hate the word innovation. The word has lost its meaning. I don’t know what people really mean when they say it, and I don’t know what people take out of it when I say it.”

“We need to take the word off its pedestal and have an honest conversation about it,” she said. Read more »

APN NZ rebrands business to NZME

NZME logoAPN News and Media has rebranded its New Zealand assets under a new company NZME, as it moves towards a sell-off of the business.

The company owns several major media assets in the country including the NZ Herald, The Radio Network which includes NewsTalk ZB, magazines including That’s Life and Girlfriend and online group buying site GrabOne. NZME stands for New Zealand Media and Entertainment.

Earlier this month APN took the unusual step of admitting it was looking to float the assets on the NZ stock exchange, as it looks to sure up its balance sheet, and last week announced a raft of new management appointments.

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Ogilvy acquires Bullseye as it looks to bolster digital capabilities

ogilvy logoBullseye LogoOgilvy Australia has acquired digital agency Bullseye as it looks to beef up its digital offering, with the Australian office to work under the Ogilvy banner.

Bullseye, founded in 2000, has more than 100 staff in offices across Sydney, Melbourne, Auckland and Indonesia, including an offshore production facility.

The move comes as the Ogilvy agencies look set to go on a new business offensive having recently parted ways with Vodafone in Sydney and Myer in Melbourne. STW Group also owns digital agency DT.

Ogilvy Australia’s CEO David Fox said: “This acquisition isn’t about creating a new digital capability within the agency, it’s about making our existing team bigger, faster and stronger. Read more »

Emotion levels double when TV is watched with Twitter, claims firm’s head of global brands

Barnes: ‘When Suarez bit that player in wasn’t great for society, but it was great for Twitter.’

Barnes: ‘When Suarez bit that player in wasn’t great for society, but it was great for Twitter.’

When people watch television and use Twitter at the same time, they are around twice as emotionally engaged with a TV show as they would be without it, the microblogging service’s head of global brands claimed today.

Melissa Barnes, who advises brands on how to use the medium, told delegates at Spikes Asia a study has shown that people watching TV with a mobile phone and tweeting are twice as engaged as those without a phone.

She said that brands needed to find the moments in TV shows where the emotional intensity of the viewer was at its height, such as the voting stage of a reality TV show or the final stages of a sports match, and use Twitter to “double down” on the impact of a message. Read more »

Creative agencies need to reframe the way they use insights to ‘get the juices flowing’



Creative agencies need to look again at the way they use data and insights as the current method for most “is never going to get the creative juices flowing”, argued the managing director of strategic research agency Face Asia Andrew Ho.

Speaking at Spikes Asia in Singapore, Ho said: “We look for insight to inspire great creative, so why don’t we hunt for insight in more creative ways?

“Everyone hates research, it’s not just creative people. It’s an uninspiring environment, we are starting the creative process in the worst environment possible.”

Ho identified the problem as a lack of communication, adding: “We don’t talk any more.  Read more »

A Current Affair reprimanded by watchdog over accuracy and privacy on GP certificates stories

ACA Media watchdog the Australian Communications and Media Authority (ACMA) has found that Nine Network’s A Current Affair breached factual accuracy and privacy provisions of the Code of Practice in two broadcasts last year.

The ACMA today reprimanded the TV network over two stories, which used hidden cameras, that were broadcast on 2 and 18 October 2013 and which claimed doctors were issuing medical certificates to patients who were not sick.

The broadcast regulator found both segments contained inaccurate claims that the two doctors had issued medical certificates for non-legitimate reasons, when in fact they had both investigated what they believed to be real medical symptoms and explored further treatment for these symptoms before issuing the certificates. It also found that one of the doctors was identifiable in the broadcast, and that the use of the secretly recorded footage of the consultation invaded his privacy.

“There was no public interest justification in the program’s surreptitious filming of medical consultations, its inaccurate descriptions of those consultations and its editing of the footage to achieve a false effect,” said Chris Chapman, ACMA chairman in a statement. Read more »

Starcom wins $10m Treasury Wine Estates account

TreasuryMedia agency Starcom Melbourne has won the media account for the $10m Treasury Wine Estates, Mumbrella can reveal.

The Melbourne based company, which owns brands such as Penfolds, Fifth Leg, Lindeman’s and Wolf Blass, pitched its media business back in August.

The account was previously held by MediaCom melbourne with the shortlist also thought to have included Initiative and PHD.  Read more »

Cummins & Partners wins some Dulux brands including British Paints creative work

Cummins & Partners has won some of Dulux’s subsidiary paint brands, and created a new campaign for British Paints, Mumbrella understands.

Parent company Dulux had pitched creative duties for subsidiary brands British Paints, Berger and Polyfilla, with the Melbourne-based full service agency picking up the duties.

It has already produced its first work for British Paints, a 15-second TVC which appeared over the weekend.

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SMI data shows Australia leads the US and UK on agency spend on exchanges

ExchangesNew data shows that Australia is significantly outspending its American and British counterparts in the percentage of dollars being put through programmatic trading desks and demand side platforms.

Standard Media Index (SMI), this morning, told the Spends and Trends forum that 14 per cent of all digital dollars spent by Australian media agencies were going through exchanges, a rate significantly higher than other markets the ad expenditure tracking company operates in.

Tristan Masters analytics director for SMI told the joint SMI/Mumbrella event excahanges were a “hot button issue” at the moment, adding: “In the US six and half per cent of all digital dollars are getting piped through these exchanges while in GB (Great Britain) it is slight more with 10 per cent.

“But what we are seeing is, that (exchanges) didn’t even factor until the back half of 2010, now in 2014 are just shy of 14 per cent of all digital dollars.”

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