Naomi Watts is ‘just like you but in a private jet’ as Presto focuses on its product offering

Actress Naomi Watts reprises her diva act in a follow-up ad for streaming service Presto telling viewers “I’m just like you but in a private jet.”

The next instalment of the ‘Demand More’ campaign sees the video on demand streaming service highlighting the extent of its product offering with Watts using it on her private plane.

She then goes on to explain that: “All I ask for is the best of HBO and Showtime, complete series of TV and must see movies, iconic Aussie TV, on demand, on Presto and I’m happy”.  Read more »

Journalists should act more like data marketers, but ranking them is stupid, claims news chief

Journalists should behave more like marketers, the boss of one of Australia’s largest news sites has claimed.

Hal Crawford M360 2014

Crawford: Journalists’ leaderboard experiment was ‘just stupid’

Hal Crawford, Ninemsn’s editor-in-chief and publisher, told Mumbrella: “News people have a lot to learn from marketing people, which is a little bit counter-intuitive and maybe a little sacrilegious.” However, he has warned that simplistic rankings of how writers perform is “stupid”.    Read more »

Online video revenue almost doubled in the last year according to latest IAB report

Video continues to lead the growth of online ad revenues with spend on the medium very nearly doubling in the 12 months to June this year.

According to the latest Interactive Advertising Bureau/PWC Online Advertising Expenditure Report video advertising grew 98 percent year on year, to reach $389m for the full financial year.

Online Advertising Segments in Financial Year 2015

Online Advertising Segments in Financial Year 2015

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Adult colouring books are 2015’s hot publishing trend, says Pacific Magazines boss Zavecz

Adult colouring books have brought a new lease of life to the publishing industry, the boss of the country’s second largest publisher has claimed.

Peter Zavecz, CEO of Pacific Magazines, told Mumbrella that the company is to launch another three colouring in books before Christmas following successes with colouring books under the Better Homes & Gardens, New Idea and That’s Life mastheads.


New Idea colouring book cover

New Idea: Colouring-in is readers new ‘happy place’

The trend, which has also seen Bauer Media launch an Australian Women’s Weekly branded colouring book, began overseas. Read more »

Twitter’s Australian news and government manager Flip Prior among the global job cuts

Flip Prior

Flip Prior

Twitter Australia news and government partnerships manager Flip Prior is among the victim of job cuts at the social media company as it looks to shed up to 336 positions from its global workforce.

Prior tweeted: “Sad to say my days at Twitter are coming to an end due to global events”.

It led to a series of replies expressing surprise, including one from ABC presenter Mark Colvin who, in a direct tweet to Twitter chief executive Jack Dorsey, said: “@flipprior built Twitter’s brand in Australia the way no-one else could have”.

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Chicken Treat overhauls marketing as brand follows tweeting hen with dig at rivals

Fast food chain Chicken Treat has adopted guerrilla marketing tactics to grab the attention of consumers in a further move to revitalise the brand.

Screen Shot 2015-10-15 at 9.14.05 AM

Chief executive Mimma Battista said the activity – which pokes fun at Hungry Jacks, McDonalds, KFC and Dominos – forms part of Chicken Treat’s re-launch and its repositioning as the “jester brand”.

The tongue-in-cheek dig at rivals, which asks “why is Jack always hungry?” and derides McDonalds as being “for clowns”, is the latest bid to freshen up its marketing and follows the challenge it has set Betty the chicken as it looks to drive social media engagement.

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Repeat showing of Highway Patrol beats The Bachelorette as Gruen tops non-news shows

A repeat of Highway Patrol beat The Bachelorette last night while Shaun Micallef’s new show The Ex-Prime Minister enjoyed a strong debut with 803,000 viewers.

the ex pm shaun micalleff

The Bachelorette managed 879,000 viewers last night, down on its 918,000 the week before, and was again outrated by ABC show Gruen which had 903,000 viewers in the 8.40pm timeslot and was the most watched non-news show of the night.

Highway Patrol had 883,000 viewers at 8pm, however the Ten show still won in all the demographics ahead of Nine’s 7.30pm offering The Block, which managed 872,000 last night. Read more »

PRIA condemns Mercer PR’s actions in releasing identity of Nauru sexual assault victim

PRIA logoThe Public Relations Institute of Australia has condemned the actions of a PR agency which released the identify of a sexual assault complainant on Nauru on behalf of its client the Nauruan government.

On Monday the Mercer PR distributed a release stating a police investigation had found insufficient evidence over serious allegations of a sexual assault made by a female Somali refugee who was previously detained in the Australian-run detention centre on Nauru. Read more »

Morning Update: Toyota goes Back to the Future; Money talks for Twitter; Apple TV deal

Ad Week: Toyota reunites Doc Brown and Marty McFly to promote its new hydrogen fuel cell car

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, rigs to be powered by fuel cell technology.

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Australian viral video chart: Sport takes out the podium places for most shared ads of the week

l'oreal BrondeThis week Australia’s most-shared viral videos have centred around sport, with the Rugby World Cup, the Bathurst 1000 and the AFL Grand Final flyover taking out the top three spots.

However there’s also a place for the unboxing of a motorbike, while Wil Anderson’s Gruen mockery of the ‘Bronde’ campaign from L’Oreal hasn’t done any damage to its shareability.

Here are the top 10 most shared ads in Australia on the past seven days according to Unruly. Read more »

Reggie Watts illustrates size of Virgin Mobile’s free gig of data with 21-hour beatbox track

Virgin Mobile has recruited comedian Reggie Watts to create a 21-hour beatbox track name checking a host of Australian towns to illustrate how much music a gigabyte of free data can provide.

The campaign is promoting the new partnership between the telco and music streaming company Guvera.

Read more »

Retailers set to target shoppers as Westfield and Commbank trial location-based marketing

Screen Shot 2015-10-14 at 11.18.24 AMShoppers at Westfield in the Sydney suburb of Hornsby will be among the first in the country to receive location-based offers on their phone in a new project being trialled by Westfield-owner Scentre Group and the Commonwealth Bank.

Customers who download a CommBank Offers app will receive alerts from 20 participating shops as they walk through the shopping complex in a further digitisation of Westfield centres.

The pilot will run until December 31 and, if successful, will roll out across Australia next year.

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Ten’s national head of sales for digital media Peter Manten joins Bauer Xcel Media



Bauer Xcel Media has named Ten’s national head of sales for digital media Peter Manten as digital commercial director across Australia and New Zealand.

Manten is replacing Andrew Brain who finished up with Bauer at the end of last month and is set to join outdoor company Adshel as head of digital and technology sales on October 26.  Read more »

Mediacom hires Sean Seamer as Australia CEO



Troubled GroupM agency Mediacom has finally filled its vacant CEO position with the appointment of GroupM New Zealand boss Sean Seamer.

Mediacom has been leaderless locally since Mark Pejic quit in June, days before emerging as the new Melbourne chairman of rivals IPG Mediabrands.

Mumbrella revealed last year that Seamer would lead the GroupM expansion across the Tasman having previously held senior roles for the holding group in Singapore.  
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Pitch Watch: Simplot picks new media agency as Droga5’s successor on Helloworld is named

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In this wrap up we reveal where Simplot has moved its media account and who Helloworld picked to replace the defunct Droga5. Read more »

‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares

Sally Pearson, left, and Anna Meares

Sally Pearson, left, and Anna Meares

Cadbury has spoken of the importance of sponsorship to its marketing mix as Olympic champion Anna Meares told Mumbrella she will look to educate families of the need to maintain a healthy diet in her role to promote the chocolate brand.

The gold medal winning cyclist was yesterday named as brand ambassador for Cadbury, along with 100m hurdle champion Sally Pearson.

Both will become the faces of the chocolate brand in the lead up to the Rio Olympics in 2016 with Cadbury set to launch a campaign in January under the banner of “Bring on the Joy”.

Their involvement forms part of Mondelez’s sponsorship of the Australian Olympic team, a deal which came under fire from health groups when it was announced last month.

Read more »

‘We are very hungry and ready to go’: How Macquarie Radio Network is trying to reposition

The boss of Australia’s biggest talk radio network has acknowledged the beginning of 2015 was a ‘tough’ few months as the merger of the Macquarie and Fairfax Radio Networks saw more than 10 per cent of the workforce made redundant.

In his first media interview since the two radio networks merged Macquarie’s chief operating officer Adam Lang spoke openly about the challenges of bringing the two businesses together but noted it was now having greater sales success on the back of the new national advertising proposition.

“We are very hungry, we are almost greedy, we are impatient and we want to keep that (momentum) building,” said Lang, who noted their new focus on was shifting media agency mentalities away from 25-54 year old grocery buyers and getting them to recognise the value of older audience. Read more »

Nova Melbourne to get new breakfast team next year as Tommy Little announces departure

Little and Laurie

Little and Laurie

Melbourne radio station Nova100 has announced it will have a new breakfast line up in 2016, confirming its remaining member of the current breakfast team Tommy Little will leave at the end of the year.

For the last two years Little has been part of a duo with Meshel Laurie, who earlier this month announced she was defecting to Australian Radio Network to replace Jane Hall in the struggling Kiis 101.1FM breakfast slot. Read more »

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