New Tooheys TV ad takes trip through the generations in first creative work by Host

Tooheys has given a nod to the past in the first work for the alcohol brand by new creative agency Host.

The 60-second TV ad showcases small ‘have-a-go successes’ enjoyed by Australians through the generations with each success toasted with a Toohey’s beer.

The commercial ends with the Toohey’s brothers raising a glass at the opening of their factory in 1869.

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Carsguide’s ad campaign against rivals Carsales ruled misleading and deceptive by court

Online car classified website has won its court case against rival over a recent ad campaign which it said was misleading and deceptive.

CarsGuide billboard 2The Victorian Supreme Court today upheld Carsales’ argument that many of the representations made in the campaign, which started on June 15, were false.

Among the claims made in the case were that sells a consumer’s contact details to dealers, that passes on a consumer’s details to dealers without the consumer’s knowledge and that a consumer’s details are provided to a range of dealers if the consumer enquires about a car using the website. Read more »

Ogilvy to review internal structure as head of strategy Mark Sareff departs agency

Mark Sareff OgilvyOgilvy Australia has said it does not intend to replace its national head of strategy Mark Sareff, who is leaving the agency after four years in the role.

Sareff joined Ogilvy in what was a newly-created position in August 211 with a remit to oversee strategic output across both Sydney and Melbourne offices, and Ogilvy Australia’s strategy and planning team.

“Mark was brought on board with a clear remit to bring a national approach to our strategy and planning,” Ogilvy Australia chief executive David Fox said. “Having achieved this, he has decided it is time to move onto his next adventure.  Read more »

Melissa Hey promoted to national head of trading of OMD as group restructures trading

Melissa HeyThe Omnicom Group has continued to restructure its trading systems promoting Melissa Hey to the new position of national head of trading for OMD, just a week after it moved Tony Harradine to the new role of chief investment officer.

Hey was previously head of screen trading and will now report to both Peter Horgan OMD from a brand perspective and Harradine from a trading perspective. Read more »

GroupM streamlines tech partnerships with new strategy to deal with ‘cluttered’ landscape



Australia’s largest media agency group GroupM is banning ad tech suppliers from approaching its agencies directly as it looks to implement what it is calling a One Voice Tech strategy.

Newly promoted director of technical operations for GroupM Timothy Whitfield told Mumbrella the new approach was necessary to deal with what is a “cluttered” landscape.

“We identified the challenge that the mediascape is very cluttered, at the moment, and that this creates a lot of confusion and it leads to sometimes making some bad choices,” said Whitefield. “There is a knock on effect by slowing projects down. Read more »

Gaming Association updates profile of average ‘gamer’, number of older players surges

The industry association representing the interactive gaming sector says the average person who plays video games is 33-years-old and could be male or female.

Click to enlarge. Source: IGEA

Click to enlarge. Source: IGEA

New data commissioned by the Interactive Games & Entertainment Association (IGEA) found that the average age of a ‘gamer’ continues to defy the stereotypical teenager and in fact grew by one year to be 33 years old. The data found 47 per cent of players were female.

The Digital Australia Report 2016 saw Bond University interviewing more than 1200 households about their use of interactive games, with report author Dr Jeff Brand arguing: “While the presence of video and computer games in Australian family homes remains stable, we’ve observed growth in the proportion of the population who plays, including parents who play with their children, which has increased from 86 per cent in 2013 to 90 per cent in 2015. Read more »

GetUp! comms boss Matt Levinson departs



Activist group GetUp! is set to lose its communications director Matt Levinson who finishes up with the group on Friday after over a year-and-a-half in the role.

Levison joined the activist group in October 2013 after over two-and-a-half years working as a senior communication advisor to Sydney mayor Clover Moore.

Reflecting on his experience with GetUp! Levinson told Mumbrella: “It’s been a wild ride – sued by the Queensland LNP, hammering silhouettes into the icy lawns outside Parliament in Canberra, walking around in a giant tampon outfit. Read more »

Mumbrella360 video: Six minutes on six marketing sciences with Adam Ferrier

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

Adam Ferrier

Adam Ferrier

In this Mumbrella360 session, Adam Ferrier, curator, Marketing Science Ideas Exchange (MSIX) and global chief strategy officer, Cummins & Partners, talks about how the results of a scientific approach have a huge impact on marketing strategies and campaign outcomes. Read more »

The impact of the marriage equality ads latest focus for Newspaper Works influence campaign

The recent newspaper ad campaign which saw major brands publicly pledge to support marriage equality is the focus of the latest instalment of the ‘Influential by Nature’ campaign from the Newspaper Works.Influential By Nature

The industry body kicked off its ‘Influential by Nature’ campaign in April in a bid to convince the advertising industry to rebalance media budgets and stem the collapse of print revenues.

Former David Jones CEO Paul Zahra fronts the latest iteration of the campaign which is centred on the Australian Marriage Equality’s full-page ad in The Australian which listed the brands supporting marriage equality. Read more »

ESPN plays down Australian UEFA Champions League rights loss to rivals BeIn Sport

ESPN logoUS Sports broadcaster ESPN has reaffirmed its commitment to its content offering in Australia despite losing the rights to its flagship soccer competition, the UEFA Champions League.

Bosses at the channel confirmed they had hoped to retain the exclusive rights and had entered a “very competitive bid”, but missed out earlier this month to Al Jazeera-owned BeIN Sport.

The loss of Europe’s premier club football competition leaves ESPN with a predominately American-sports line-up for Australian viewers, but Haydn Arndt, general manager at ESPN APAC, said they continue to grow the audience, particularly in the 18 to 34 demographic. Read more »

OMD strategy head Gavin Gibson joins 303Lowe as Steve Sinha departs after just 10 months

Steve Sinha

Steve Sinha

The national head of media at 303Lowe, Steve Sinha, has described his stint at the full service agency as “short but sweet” after departing just 10 months into the job.

He will be replaced by OMD national head of strategy Gavin Gibson.

Sinha joined 303Lowe last September after seven years as MD of OMD Melbourne. But the move towards a “different structure” at 303Lowe has seen Sinha and the agency part company.

Chief executive Nick Cleaver said in a statement: “After discussions with Steve regarding the future direction of the company and the nature of our integrated offering, Steve has tendered his resignation and is leaving the company.

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Masterchef winner announcement most watched entertainment show of the year so far

More than 2m metro viewers tuned in to Ten last night to watch 24-year-old Billie McKay win the Masterchef finale in a 5 hour cooking challenge.

Billie McKay

Billie McKay wins the 2015 Masterchef

According to Oztam overnight metro ratings, the winner announcement was the most watched non-sport program of 2015 (metro) so far with 2.13m viewers tuning in, well up on the revived 2014 Masterchef format, where 1.7m viewers tuned in to watch the winner announcement of the reality cooking show.

The show itself, which started at 7.30pm and ran until 10pm, had 1.84m viewers, up on last year’s average audience of 1.654m, with Melbourne the biggest market with 798,000 viewers from the city watching the winner announcement, more than the total metro audience for the 11th biggest show of the night, ABC’s 7.30.

Unsurprisingly Ten dominated the night with one of its biggest audience shares in years, 29.7 per cent, more than Seven and Nine’s shares combined. Read more »

Morning update: Cosby accusers grace mag front cover, new Vice channel for women

Screen Shot 2015-07-28 at 8.20.54 AM


Creativity Online: NY mag puts 35 Cosby accusers on its front cover – and fights to get story out

New York Magazine made a bold statement by putting 35 of the women who have accused Bill Cosby of sexual assault on its July 27, 2015 cover, but it’s been fighting hard to get the story out after an unexpected snag.

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Ten shares climb 2.38 per cent after departure of chief executive Hamish McLennan

ten shares mclennan departureShares in Network Ten climbed yesterday as the market digested the resignation of chief executive Hamish McLennan, before falling back in morning trading today.

They closed last night at $0.215 cents, a rise of 2.38 per cent. Shortly before midday today the price had slipped back to $.213, a fall of 1.16 per cent.  Read more »

Ant Man dodges Amy Schumer’s Trainwreck for second week in top spot at the box office

Amy Schumer and Bill Hader’s new film Trainwreck failed to knock Marvel’s latest comic book creation off the top of the box office on a muted weekend at the cinema.

Ant Man took $3.228m on 527 screens over the weekend to swell its takings to $10.121m over two weeks, while Trainwreck, which follows a commitment-phobic career woman as she starts a relationship, got $1.373m on 236 screens.

A one-off concert from musical great Andre Rieu which was shown on selected screens was the third highest grossing event of the weekend taking an impressive $1.268m on 99 screens.  Read more »

Total TV industry spend down 2% last financial year according to latest figures from Free TV

Free TV logoSpending on advertising across metro and regional free-to-air TV dropped two per cent in the last financial year according to new figures released today by industry body Free TV Australia.

Revenue nationally fell almost $75m between July 2014 and June 2015 compared to the previous 12 months, with regional ad spend down 3.17 per cent for the year.

Although the KPMG compiled figures for the past six months show a 0.16 per cent increase in gross advertising revenue in metropolitan areas compared to the same period in 2014, regional revenue dropped 3.07 per cent, meaning total revenues were down just over $10m. Read more »

Hamish McLennan’s report card: Restored market confidence leaves Ten looking strong

Ten Logo 3D High ResOutgoing Network Ten CEO Hamish McLennan has managed to “build some confidence back” in the market according to media buyers, with one giving him a B+ for his performance at the broadcaster.

His departure was announced this morning and comes as pay-TV network Foxtel awaits approval to acquire a 15 per cent stake of the free-to-air network, which has already merged its sales operations into saleshouse MCN.

UM CEO Mat Baxter told Mumbrella: “The timing in that respect isn’t a huge surprise but I think he has been good. Read more »

Guvera eyes IPO with $100m investment as CEO puts ‘rapid’ user growth ahead of profit

Screen Shot 2015-07-27 at 11.25.02 AMAustralian music streaming firm Guvera claims it is set to receive a “significant” round of funding as speculation mounts over a possible listing on the Australian Stock Exchange.

The company declined to comment on the prospect of an Initial Public Offering, but said an investment bank is involved in a $100 million placement to further grow the business.

“We have had numerous investment banks interested,” chief executive Darren Herft told Mumbrella. “Yes we have chosen one and yes we have engaged one but I can’t disclose which one nor the exact status. But there will be a substantial investment.”

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