Seven expects Aus Open audience decline after Kyrgios exit, signals plans for more mobile sports coverage
However, chief revenue officer for Seven West Media Kurt Burnette said he expected to see audiences fall for the rest of the tournament after 1.7m metro viewers watched Aussie rising star Nick Kyrgios lose in straight sets to Andy Murray in the quarter finals.
“I think will start to see the numbers drop back to where they were last year,” he said. “We haven’t had an Australian in the second week for a while and we certainly didn’t last year.”
But he said the take-up of the most extensive coverage ever by an Australian broadcaster has been “overwhelming” from viewers, keen to watch matches on outside courts which are normally not broadcast, with streaming via mobile and an internet connected TV channel. The network has also signed a new agreement to carry exclusive matches from Wimbledon from next year.
Holden has launched a new campaign which sees the company focus on its credentials for building cars for Australia and introduces the tagline ‘Let’s go there’
The new campaign comes a year after the car maker announced it was shutting down its Australian production sites by 2017, costing thousands of jobs.
Created by AJF Partnership, the campaign is fronted by a child who talks viewers through the various “tests” the car goes through to ensure it is made for Australian conditions.
It is complemented with another ad which sees children talking through their designs for a future Holden Commodore. Read more »
Mini Australia launched its new Mini 5-door hatch on Australia Day through a tactical campaign which saw the vehicle displayed in a sealed and labelled meat tray with the tag line “Throw another door on the Mini”.
Created by Ogilvy, the campaign is running across digital outdoor, press and social with an extension running on TV, cinema and digital until March.
Ogilvy Melbourne ECD Brendon Guthrie said: “Given the all-new 5-door Mini Hatch officially launched on Australia Day, it was only fitting to celebrate in true Mini fashion. Wrapping the car like a tray of snags communicated the 5-door hatch message in a way that was both distinctly Australian and true to the Mini brand.”
Tip Top is celebrating some ‘amazing’ kids in its latest campaign for The One white bread which features hula hooping chickens, robot dancing keyboard players and a roller skating ninja.
The campaign, created by BMF, features a number of children showing off their particular skill, and invites parents to celebrate their kids’ quirky skills by taking a video and sharing it across social media.
Graeme Cutler, marketing director for GWF said: “We wanted Tip Top The One to connect with parents in an authentic, emotional way. BMF solved that for us with the Feed Their Amazingness platform. We are very happy with the result, and looking forward to seeing parents engaged and sharing their kids amazingness.” Read more »
Sci-fi thriller Predestination picked up three AACTAs at yesterday’s craft awards luncheon which come ahead of the acting awards on Thursday, with ABC shows winning each category in the television awards.
The movie, which stars Ethan Hawke, picked up the gong for best cinematography, best editing and best production design. It is a leading contender for best film at the main awards, up against Russell Crowe’s The Water Diviner, which picked up the award for BEst Costume Design, The Babadook, Charlie’s Country, Tracks and The Railway Man, which won for Best Music Score.
In TV, ABC’s Black Comedy picked up the AACTA Award for Best Direction in a Television Light Entertainment or Reality Series for episode three while ABC3’s children show The Flamin’ Thongs picked up the AACTA for best children’s TV series.
Last night’s quarter final clash between Australian hopeful Nick Kyrgios and Andy Murray drew a huge audience of 1.783m to Channel Seven, helping it secure an audience share of 29.9 per cent.
The match was the most watched show across all the demographics.
The rest of night nine of the Australian Open tournament was watched by 883,000 metro viewers while the broadcast of the day matches was watched by 399,000.
Also in sport, the ABC’s broadcast of the Asian Cup semi-final which saw Australia beat the UAE for a place in the final was watched by 730,000 metro viewers at 8pm.
Nine’s gamble to begin its 2015 series of The Block, The Block Triple Threat against a night of sport did not pay off with the show watched by 860,000 metro viewers, down 27 per cent from The Block: Fans vs Faves launch audience of 1.163m last year.
Kia has released an extended version of its 60-second Super Bowl ad, and it’s a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too—by both celebrating and poking fun at over-the-top Super Bowl spots.
In the spot, the former James Bond is getting briefed by his agent on his role for the ad, which he assumes will be standard action-movie fare. Instead, the agent keeps comically lowering his expectations. It’s not a Bond-esque escapade, he explains—just a normal car-driving-through-the-mountain ad.
Clint Eastwood’s latest film American Sniper stormed the box office over the Australia Day long weekend to take $5.266m across 298 screens.
Since its premiere last Thursday the film, which stars Bradley Cooper as Navy SEAL sniper Chris Kyle and is nominated for best picture at the Oscars, has made $5.627m locally.
Australian film Paper Planes continues to do well at the box office although it could not come close to American Sniper’s bumper effort grabbing $1.675m across 262 screens taking its total local box office takings to $5.157m.
One of Australia’s best known media planners Chris Stephenson is being promoted to the newly created role of regional head of strategy and planning APAC for media agency network PHD.
The new role will see him relocate from Sydney to Singapore. and he will be replaced by Stewart Gurney as head of strategy for Australia, while Joel Pearson is being brought in from PHD’s London global planning unit as head of digital innovation.
Mark Coad, CEO of PHD Australia, said in a statement: “Chris has a stellar reputation in our industry and this promotion is recognition of the excellent contribution he has made to PHD Australia. Read more »
Streaming service Stan has put its consumer advertising campaign into full gear with a series of spots featuring brand ambassador Rebel Wilson showcasing the content and rapping about the service.
The joint venture between Fairfax Media and Nine Entertainment Co launched yesterday, in response to rivals Seven West Media joining the Presto streaming service owned by Foxtel.
In the first ad Wilson is shown in a variety of lavish settings being told by a director to be more enthusiastic in selling Stan, before arguing they should just show some of the content on the service.
A religious activist group has renewed concerns about a Sydney brewery using images of Hindu gods on its ginger beer bottle labels, over a year after the company said it would remove them.
Brookvale Union, which uses the slogan “Quality nonsense”, apologised to Hindus offended by the labelling after receiving complaints in 2013, but the Universal Society of Hinduism has issued a new public complaint that the offending bottles are still on sale.
The bottles, which feature Hindu deities Ganesh and Lakshmi, carry the slogan “Spicy yet mild, dry but wet, smooth yet sharp, tight but loose”. The group also says that the company has not removed the “objectionable images” from its website, which it had said it would when the issue was first raised two years ago.
The Universal Society of Hinduism’s president Rajan Zed called on Brookvale Union to recall all the beer carrying the images from the market, and “show some responsibility, respect and maturity and understand the hurt feelings of Hindu community” by saying sorry again. Read more »
New numbers from industry body Free TV Australia show the capital city ad market was worth $1.554bn over the six months, rising to $2.007bn when combined with revenues from the regions.
In the first half of the year TV ad spend was $1.827bn overall, meaning in total TV made $3.812bn in 2014, down from $3.876bn in 2013. Read more »
Renault are targeting female consumers with a new ad for its Clio which is based on the insight that everyone makes assumptions about people based on the car they drive.
The spot has been created by Task2 and Plan B which have been hired on a project basis by the French automaker, and features a woman driving through the city reflecting on different car drivers in an effort to highlight the type of person who owns a Renault Clio. It ends with the tagline ‘Renault Clio. It says you.’
Task2 Partner Michael Cleary said: “Renault deeply understand their brand and the market place. There is a real clarity to their thinking. It’s genuinely exciting to be collaborating with them.”
Nigel Marsh is leaving his role as chairman of The Leading Edge to become a partner in Simon Corah’s strategy consultancy Growth Mantra.
Marsh, a former founder of D’Arcy Australia and CEO of Leo Burnett Australia, and regional group CEO of Y&R Brands, joined the Enero-owned agency in October 2013, following the departure of Andy Bateman.
Sydney managing director Lee Naylor is set to step in to take over the chairman’s role, which Marsh fulfilled on a part time basis.
Speaking to Mumbrella this afternoon Marsh said the new role was a full time job and a change for him moving into management consultancy, adding: “It’ll be completely full on, and I can’t wait to get stuck in. Read more »
Creative technology agency DT has appointed Saul Flores as general manager in Sydney, replacing Phil Whitehouse who remains with the agency in a product development and innovation role.
Whitehouse was appointed to the general manager role in February 2012. Flores is a management consultant who studied at Standford University and joins the agency with more than 10 years’ experience. Read more »
Twitter Australia has partnered with Sydney-based production company Broken Yellow to create a three-minute long video celebrating the different people who use Twitter, in an effort to make the platform more relevant to Australians.
The content video released yesterday features Sally Fitzgibbons, Adam Goodes, Mark Scott, Hamish & Andy, Kyle & Jackie O, Allesandro Del Piero, Darryn Lyons, Peter Overton and Nina Las Vegas and involved co-ordinating footage from astronaut Reid Weissman who was orbiting earth at the time of the project.
Speaking to Mumbrella, Twitter Australia director of media partnerships Danny Keens said: “This whole concept was born from an idea that I had almost 12 months ago. When we opened the office here we started to see there was all these incredible Australians who had embraced the platform from musicians to politicians to journalists to movie stars.
— Twitter Australia (@TwitterAU) January 25, 2015
“I was very humbled by how Australians had embraced Twitter and I was trying to find ways to demonstrate that. We had a whole bunch of collateral available to us featuring Americans,” Keens said.
“We went and looked at some of the most followed Australians on the platform, we did outreach to them to see if they were interested in speaking about Twitter. Everybody that we outreached to said they’d be more than happy to speak on the video. At that point I said we just had to do this.
Australia’s ad market is now predicted grow 2.7 per cent this year, down 0.2 per cent from the predictions in July last year. Globally the ad market is expected to grow by 5.1 per cent, after an estimated rise of 5.3 per cent in 2014.
The latest Warc Consensus Ad Forecast has also slashed the expected rate of growth for TV expenditure to 2.6 per cent, a 2.7 per cent reduction on previous estimates. Read more »
Australian Radio Network has announced Katie ‘Monty’ Dimond and Zoe Marshall as the new The 3PM Pick Up team after Chrissie Swan was dumped from ARN’s Kiis last year, as the station’s new national drive show of Dave Hughes and Kate Langbroek returning to the airwaves from 4pm today.
The show was previously hosted by Chrissie Swan and Jane Hall but Swan was dumped by the station at the end of last year to make way for Matt Tilley, who partners with Hall to host breakfast in Melbourne.