Seven evacuates Martin Place newsroom as networks move to rolling news and global media races to cover siege
Network Seven was forced to clear its Sydney CBD studio taking its national Morning Show off air due to the unfolding hostage situation in the Lindt Cafe in Martin Place, while reports claim the hostage taker has demanded to speak to the Prime Minister live on radio. Read more »
A second dose of Horrible Bosses knocked The Hunger Games: Mockingjay Part 1 off the top of the weekend box office, in a more even week at the cinema.
Jason Bateman film Horrible Bosses 2 squeezed ahead on its first weekend taking $1.95m, with The Hunger Games taking $1.781m, taking its total box office in the last four weeks to $28.696m.
Another new release, Paddington, grabbed $1.398m on the first weekend of school holidays for many, but was only fourth behind last week’s second placed Ridley Scott’s Exodus: Gods and Kings which took $1.607m.
The appointment of VCCP follows ING’s split from Droga5 in July which led to digital agency Soap taking creative duties while the bank searched for a replacement for Droga.
Foxtel sales and marketing director Ed Smith has insisted the subscription network is “well set-up” to compete in the rapidly evolving video on demand market as he spoke of the “great renaissance” of television.
He said 2015 was set to be an “interesting” year with competition intensifying in the SVOD market, which includes the arrival of Netflix.
Speaking on AANA’s Marketing Dividends, Smith said a “big shift” was taking place as viewers increasingly demand to watch programs where and when they want.
The top 10 most complained about adverts of 2014 have been revealed by the Advertising Standards Bureau, with a website encouraging married people to have affairs way out in front.
The advert for Ashley Madison, which saw married men singing ‘I’m looking for someone other than my wife’, sparked 418 people to lodge complaints, the most for a single ad since 1998. It was way ahead of MyPlates in second, whose advert showing a man breaking wind in a car drew 250 complaints.
Harvey Norman, Woolworths, Sportsbet and Foxtel have come on board as sponsors of Ten’s Big Bash cricket, with KFC and Holden returning as key partners.
The British Sausage Company in Perth and the Queensland Government have also signed on to be part of the network’s coverage of the T20 tournament.
Network Ten chief sales officer, Louise Barrett, welcomed the sponsors and described the T20 Big Bash league as a “ratings smash”.
Foxtel and Network Seven’s streaming joint venture Presto has confirmed deals with two major studios, HBO and Showtime, however Game of Thrones is not amongst the programs to be shown.
Today a spokesman for Foxtel confirmed whilst HBO series including The Sopranos, Entourage and Boardwalk Empire will be exclusive to the service in Australia, “HBO has made the decision that Game of Thrones won’t be available on any SVOD services worldwide”.
Separately Fairfax Media and Nine Entertainment Co’s rival service Stan has this morning confirmed a content deal with ABC Commercial which will see some of the public broadcaster’s most popular shows made available on the paid-for streaming service.
Ogilvy has been retained by BMW Group Australia as the car firm’s creative agency following a competitive pitch.
The closed door pitch saw three agencies go head-to-head with Ogilvy for the BMW and Mini account with BMW general marketing manager Stuart Jaffray describing all pitches as “impressive”.
“We respect and appreciate the efforts that were put in by the four pitching agencies, and it was a tough decision for us to make,” he said. “Ultimately we have chosen the agency that provided the most comprehensive and innovative response to our briefs.”
The win is the second for Ogilvy in a fortnight, following its success in picking up the Hahn account from Lion. Read more »
Channel Ten has unveiled the first trailers for new reality TV show I’m a Celebrity Get Me Out of Here which is set to air in January.
The teaser video shows hosts Dr Chris Brown and Julia Morris dressed in hunting gear rounding up a host of different celebrities before dropping them in crates in the African jungle.
The tight finish to the test match between Australia and India on Saturday evening was the most watched non-news program across the weekend on TV, with 1.150m viewers tuning in to see Nathan Lyon give the hosts the win in a tight contest.
A definite move towards non-ratings schedules has also ensured free-to-air TV audiences were down on Sunday with the overunning playoff of the Australia PGA Golf championships the most popular non-news show on Sunday with an audience of 595,000 for Seven.
Saturday’s climax of the cricket saw 777,000 people tune in for the morning session, 849,000for the afternoon before the bumper audience for the evening session when the Indian batting collapse handed Australia the win.
Nine also won both Saturday and Sunday’s battle for audience share, with 21.2 per cent and 19 per cent respectively, OzTam metro overnight figures show.
FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.
The ad, called “curiosity” was posted on BMW’s website on Friday and aired on TV on Sunday, during an episode of ITV’s The X Factor.
The 60-second ad, which pushes BMW’s i8 electric sports car, opens on a caveman chasing a herd of horses before leaping onto one of them and riding it.
A voiceover – provided by the actor James D’Arcy, who is the voice of BMW – talks about human curiosity. The action then switches to shots of the new i8.
Yamaha Music is promoting its audio devices with a social media competition which sees the brand give away products within the ‘Home of Sound’ range to consumers who upload an image of a room inspired by the ‘Home of Sound’ concept.
Consumers who upload a photo to Pinterest, Instagram, Twitter or Facebook, either one they have taken themselves or something they have seen in a publication, and tag it with the hashtag #homeOfSound have the chance to win the Yahama LSX-70 Relit.
Home and Away: Summer Moments has been created by digital production firm The Project Factory in collaboration with scriptwriters of the Seven soap.
The Project Factory group executive director Guy Gadney said it will provide brands with new ways to become integrated with TV shows while giving Seven another platform to engage with viewers.
The app will feature a “deeper insight” into eight Home and Away characters – one of which is revealed each week – and follows the season final on Wednesday where a bus crash has left viewers on tenterhooks.
‘The Last Race, No Coincidence, Correct Weight’ radio ad campaign utilised the racing season to call upon mates to ‘stay a little longer’ and enjoy a Carlton Mid.
The three 30-second ads were written by Richard Williams and Ant Phillips and directed by Paul Le Couter.
Flagstaff Studios also won the Single category for the Carlton Mid ad ‘The Last Race’.
Full service agency Joy has picked up the creative account for Telstra’s Boost Mobile after a competitive pitch.
The Monkeys are best known for work on the account, working on the ‘Stay Living’ project to relaunch the brand last year. The work most recently won the Grand Prix at The Media Federation Awards.
However a spokesperson said The Monkeys had not worked with the brand since the relaunch project and were not involved in the pitch process.
Maxus has won the media account for iSelect with the GroupM media agency declaring it will close the doors of its Melbourne office to new business for six months in order to bed down the account and saying it wanted a market position of “sustainable growth”.
“We are absolutely delighted to get the opportunity to work with such a wonderfully progressive business that iSelect represents in market,” Nick Keenan managing director of Maxus, who heads its Melbourne office told Mumbrella.
“In light of this fantastic news and the work ahead Maxus Melbourne will now take an industry leading position on ‘sustainable growth’ and remove ourselves from any new business reviews until July 1, 2015 (6 months). We will use this time to concentrate on our staff, clients, and our product.”
Read more »
AMP Capital is reviewing its creative agency arrangements, Mumbrella understands.
Banjo Advertising is the incumbent on the account but is not involved in the pitch. Separately Banjo holds the accounts for brands, shopping centres and strategic marketing for AMP which are all unaffected by the pitch. Read more »
Former CEO of The Newspaper Works Tony Hale has been appointed to lead The Communications Council, replacing Margaret Zabel who is moving to a marketing role with McDonald’s.
Hale was the CEO with The Newspaper Works for nearly seven years from September 2006 until April 2013, before being replaced by John Hollands.
In a statement he said: “This is a great opportunity and an exciting time to be in this role. Next year we will continue the progressive work that has begun to promote the value of agencies to clients, industry and government, with a focus on the economic contribution made by the industry.