Actor and director Ralph Fiennes has described as “profoundly frightening” the idea that internet companies such as Google and Facebook hold data on their users that can be used by governments.
Talking at Cannes Lions directly after a session featuring the COO of Facebook, Sheryl Sandberg, the Oscar-winning star of Schindler’s List and The English Patient, said: “The idea that every photo you take and every email you send is logged is profoundly frightening – it is Big Brother.”
Fiennes was interviewed on stage by Alan Rusbridger, the editor-in-chief of The Guardian, the newspaper that broke the story about NSA whistleblower Edward Snowden.
“What’s my private sense of myself and does that matter?” wondered Fiennes. Read more »
The chief operating officer of Facebook, Sheryl Sandberg, appealed to marketers to use the medium like the most interesting users of the social network – and to avoid posting “boring” ads and think more carefully about the art of storytelling.
Ads on the medium are getting better and more relevant, but the industry needed to get to the point where every ad on Facebook is “delightful”, Sandberg urged delegates at the Cannes Lions Festival of Creativity today.
In a wide ranging interview that was well received by her audience, Sandberg also called on the industry to change how women are portrayed in advertising.
She also said that if Facebook launched today, it would have been a mobile app rather than designed for desktop computers.
“In the era of mass marketing, creative was king – that was what mattered in TV, radio and print. When the digital era emerged, the notion was the algorithms are what matters,” she said in an interview with AdAge. “But but that’s not the sort of digital that really builds brands online.” Read more »
Speaking with Moffat on a panel curated by McCann on The Truth About Universal Storytelling Gareth Neame, a producer of hit British show Downton Abbey, said TV creators must “find a way to make sure your work does not get fucked up”.
Moffat, who also co-created the series Sherlock, is regarded as one of the leading screenwriters in the world, echoed that sentiment, and when asked about the feedback loop on social media, said: “It’s wonderful to have it, and it is the cradle of next generation of creators, but you have to completely ignore it. Read more »
Oscar-winning actor and musician Jared Leto called on advertisers to create content that is useful and enriching – or avoid communicating altogether.
When brands advertise, the most important thing is authenticity, Leto told an audience of ad industry executives at the Cannes Lions today.
“Tell the truth and make my life more entertaining, better or richer – or leave me the fuck alone. Offer me something,” said Leto, who’s starred in films such as Terrence Malick’s The Thin Red Line and Darren Aronofsky’s Requiem for a Dream and fronts the band Thirty Seconds to Mars. Read more »
The move comes just a week after Pat Baron, the creative director on the multi-award winning Dumb Ways to Die, was made ECD of the Melbourne office, after Dejan Rasic had been hired to the same role in Sydney, with Mescall as Australia ECD.
This triggered speculation Mescall would move to a wider role within the McCann group, but when approached for comment Charles Cadell, president of McCann Asia Pacific, said there were “no plans” to move him to a regional role.
Australian agency Eardrum has been named as a collaborating agency on 14 shortlisted entries at the Cannes Lions 2014, for campaigns from countries including Singapore, Dubai and India.
The agency is also named on the Leo Burnett Sydney entry for the Samsung Safe Driving Program entry in the category, which is awarded on Thursday morning.
This is Mumbrella’s rolling diary of all you need to know in media and marketing. Refresh the page for latest posts.
- New PRIA CEO to continue working as freelance journalist
- Red Cross Blood Service up for pitch
- GAYTMs grabs Grand Prix for ‘pure outdoor’ at Cannes
- Snickers builder spot wins Bronze in Media Lions
- Kanye West: Empower the best content creators or fuck you
- House Rules eases Seven to Tuesday ratings win
4.15pm – Sony may be the official partner, but Beats headphones are winning the headlines battle in the World Cup, reports the Brisbane Times.
4.05pm - Myer’s got a new marketing boss.
12.48pm - Independent technology website Delimiter is to close, site owner Renai LeMay has announced.
11.59am - It’s approaching the end of the financial year and for parents that means one thing – toy sale season. Big W has launched its marketing campaign created by Saatchi & Saatchi. Read more »
Myer has today announced new bosses to lead its marketing and technology operations.
Daniel Bracken, previously CEO of The Apparel Group – owners of fashion brands Sportscraft, Saba and Willow – is to become chief merchandise and marketing officer, reporting directly to CEO Bernie Brookes. His appointment comes a month after executive GM of marketing John Joyce departed after a six month stint. Read more »
In an article on the site, LeMay said that although Delimiter remained profitable, he had successfully applied to become an adviser to Greens Senator Scott Ludlum and would be relocating from Sydney to Canberra.
He writes: Read more »
The Australian Red Cross Blood Service has put its creative advertising account to pitch, Mumbrella has learnt.
The organisation confirmed the process was ongoing but declined to comment further.
Big W is gearing up for its toy sale, launching a campaign pastiching villains from James Bond style movies.
Created by Saatchi & Saatchi, the campaign features a number of children preparing to dominate parents with the toy sale during which “no one will escape” and they will “pay the lowest prices”.
Complete with eye-patch wearing villains, and the super villain patting a cat, the campaign aims to set up Big W’s sale as the biggest in the country, pitting itself against Target which also runs a toy sale over the June/July period.
Creative agency Imagination has appointed actor Jack Thompson as the creative ambassador for 2014 Sydney New Year’s Eve.
A star of Breaker Morant, The Man from Snowy River and Australia, Thompson has been chosen to represent the 2014 New Year’s Eve theme of “inspire”.
Imagination director Heath Campanaro said: “Who better to tell the story of Sydney than an Australian screen legend and one of the city’s favourite sons. We’ve been working closely with Jack over several months to ensure that we showcase the very best of what inspires people living in the city and what inspires others to come and visit our shores.”
The newly appointed CEO of the Public Relations Institute of Australia Ray Shaw is to continue to working as a freelance journalist as a “hobby”, he has told Mumbrella.
Last night Shaw was announced as the fourth boss of the association in less than two years.
He today told Mumbrella that he intended to go on working as an IT journalist, writing primarily for IT Wire.
Speaking from a Panasonic launch event, Shaw told Mumbrella: “That’s a hobby. I’m passionate about IT, it’s been part of my life for 30 years and I’ll do some selected stories for IT Wire to keep my hand in and to keep up with technology. IT Wire is freelance so it really comes down to me submitting stories that are interesting.” Read more »
Seven’s House Rules was most watched show on Tuesday, helping the network to a comfortable win for the night, preliminary overnight ratings from OzTAM reveal.
The renovation reality contest rated an average of 1.484m viewers, while Seven also aired double episodes of Winners & Losers which rated 961,000 and 820,000 viewers.
Seven finished the night with a share of 25.8 per cent, well ahead of Nine’s 18.2 per cent. Read more »
Morning Update: Fiat’s new TV ads made entirely of GIFs; Tumblr native ads to start appearing across Yahoo
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“For better or worse, Fiat’s latest TV commercials might make your head spin.
The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler CMO Olivier Francois liked them so much that he had them stitched into 15- and 30-second spots—now airing on TV under the tagline “Endless fun.””
The ANZ GAYTM campaign by Whybin\TBWA Melbourne has grabbed the Grand Prix in the Outdoor category of Cannes, being described as a “pure outdoor” campaign by jury president Jose Sokoloff.
Outdoor is one of the most competitive and wide-ranging categories in Cannes taking in a range of ambient and non-traditional campaigns such as a book which the pages act as a water filter.
Jose Sokoloff, president of the jury and head of Lowe’s global creative council said: “This one we chose because it’s important, its brave, because it’s not necessarily very large but it became very large, and it was pure outdoor.”
It was one of seven Australian winners, including Silver for thee executions by DDB Sydney for Big Mac Creations for McDonald’s, and bronzes for Bonds Boobs by ClemengerBBDO Melbourne, the Coke Rainbow billboard by Ogilvy & Mather, Saatchi & Saatchi Sydney for Panasonic, and and two bronzes for WWF work by Leo Burnett Sydney,
The Grand Prix win for ANZ’s GAYTMs campaign in the Outdoor category can help change the “conservative banking culture” in Australia and set examples for corporations around the world according to Darren Spiller.
The Australian representative on the jury, who is executive creative director of DDB Melbourne, said the campaign had united the jury with its message, and the fact the brand “lived and breathed” the execution of it was the difference.
“They lived the thing, it wasn’t something they put out and stepped back from, the things that were printed out had the same message on them, and then instead of taking the money from an audience that were going to go there then they donated it and they lived that dream.
“That’s what it was about. They walked the walk.” Read more »
DDB Melbourne picked up the Gold for its Minute of Silence work for RSL Australia’s Anzac Appeal, whilst Saatchi & Saatchi Sydney grabbed a Silver for Penny the Pirate for OPSM and VML Sydney also got Silver and Bronze for its Rip Curl Search GPS product.
Having failed to pick up any metal in the two years since the category started Australia was singled out alongside Brazil as having the best source of innovative and good mobile work in the world.
UK juror Alasdair Scott, a partner at C3, said: “There were some exceptional entries coming in from all over the world but I think Brazil and Australia really stood out as two countries where there was some really amazing work coming in. Read more »