V Energy Drink has kicked off a new brand campaign which sees a group of Vikings mutiny in favour of a V drinking leader.
The new campaign, from Clemenger BBDO Sydney, features a group of Vikings who mutiny against their leader in favour of his exact replica who is drinking a V. It ends with the tagline “The massive hit, that improves you a bit”.
A V Energy spokesperson said: “Over the past 12 months, we’ve worked closely with Clemenger BBDO Sydney to develop a new brand campaign for V Energy. Based on clear insights derived from consumer research, the team at Clemenger built a simple, yet creative concept to engage and entertain our broad target market.
Robocop has ended The Wolf of Wall Street’s dominance in the Australian box office in its opening weekend, knocking it off top spot taking $2,281,135.
The remake of the 80s sci-fi classic starring Joel Kinnaman opened on 224 screens across the country, took just $40,000 more than Martin Scorsese’s film about the rise and fall of New York stockbroker Jordan Belfort, which has already broken the box office record to become the highest grossing R18+ film in Australian history.
Biopic Mandella: The Long Walk to Freedom starring The Wire’s Idris Elba as the former South African president took $569,000 on its opening weekend across 226 screens.
Booking.com has launched two new advertisements in the space of a week as part of their ‘Booking.com, Booking.yeah’ campaign.
The review for the major foods brand, which owns brands such as Ardmona, SPC, WeightWatchers and IXL, comes at a difficult time for SPC Ardmona, which was last week turned down by the Federal Government after the company made a request for industry assistance.
SPC marketing director Bronwyn Powell confirmed the media pitch to Mumbrella but declined to comment on the agencies being invited to pitch. ”I don’t want to comment at this stage more than we are reviewing media as part of course of good business practice,” said Powell. Read more »
The move by the GroupM agency follows the recent departure of Paul Brooks who moved to rival Carat last month and sees MediaCom boss Mark Pejic significantly restructure his teams.
Under the changes Turley will report to Pejic and be supported by the internal promotion of three separate investment specialists with Jane Henderson and Ashley Earnshaw in Sydney and Brett Elliott as Melbourne head of investment.
“We are sad to see Brooksy move on but at the same time delighted with the opportunity it presents in creating broader and deeper roles for our great existing talent such as Brett, Jane and Ashley,” said Pejic. Read more »
Independent agency CumminsRoss has landed work on the global Levi’s account through its affiliation with the House Worldwide network, as the brand looks to harness collaborative creativity from agencies around the world.
After parting ways with Wieden & Kennedy last October the brand has appointed DraftFCB and House Worldwide to handle its global marketing for the brand, with the two agencies working together as “one team”.
The arrangement will see the networks work together as one team, with the clothing brand insisting that this is not a lead-agency and follower-agency model.
House Worldwide was set up last year by Richard Pinder, a former Publicis Worldwide executive as a network to connect marketers to global talent pools, including CumminsRoss and ChinaMadrid in Spain. DraftFCB will draw on its creative and account teams from San Francisco and Los Angeles for the account.
CumminsRoss CEO Sean Cummins said CumminsRoss had contributed to the winning pitch and “we were glad to be involved” but declined to elaborate on what the deal means for the agency at this point.
The head of the country’s biggest public relations body the Public Relations Institute of Australia (PRIA) Terri-Helen Gaynor has chosen not to renominate as national president and is to be replaced by Swinburne academic Mike Watson.
Watson told Mumbrella he felt it was time to have a “tilt” at the role, signalled he will soon begin the search for a new CEO of the PR industry body, and added he would ” give some greater priority to some of those areas that I have thought needed attention.”
Watson has more than 20 years public relations experience and has held roles at Carma, iSentia and Telstra as well as his own consultancy MawPR. He is now lecturer at Swinburne University in Melbourne and a long serving member of the PRIA board. Read more »
Seven appears to have landed the exclusive interview with Schapelle Corby after a bidding war between them, Nine, Ten and magazine groups Bauer and Pacific Magazines.
After being released today, Corby was picked up by Seven’s Sunday Night reporter Mike Willesee and whisked away to a secret location, following a fierce bidding war which erupted when the news Corby was set to be paroled broke on Friday.
Seven has also been given access to Corby’s mother Ros’ home on the Gold Coast to see a group of supporters toasting the release of her daughter after seven years.
Channel Seven is refusing to confirm a deal has been done, but rival outlets are suggesting they have secured an exclusive interview, with figures between $1m and $3m quoted for the rights. Industry sources have suggested the family has demanded a minimum of $2m. Read more »
Damian Keogh, the CEO of Val Morgan Cinemas, has been named chief executive of the Hoyts Group with incumbent Delfin Fernandaz to retire after nearly nine years in the role.
Keogh, who has been credited with helping to turn around the fortunes of Val Morgan, will retain his responsibilities with the group.
He said in a statement: “Hoyts is an iconic Australian brand and I am excited about the opportunities in the filmed entertainment business generally. Hoyts is well positioned to profit from the changes we are seeing in the industry, both at the cinema and in our growing home entertainment business.”
Since he joined in 2011 Val Morgan has seen revenues grow 20 per cent each year, while the Val Morgan Retail out-of-home arm has grown by over 60 per cent in the past two years.
Yellow Pages has launched the second instalment of the ‘Your World’ campaign, promoting its website’s Compare function as the solution to wedding woes.
The ‘Your World – Yellow Pages Compare’ commercial, created by Badjar Ogilvy Melbourne, features a couple planning their wedding and dealing with the unwanted meddling of the mother-in-law while also having to accommodate their grandmother’s new partner, leading the couple to consult Yellow Pages to organise their dream wedding and create their ‘own world’ free from interfering family.
The TVC, radio and cinema campaign aims to “establish Yellow Pages as a leader in the local online search space, by highlighting the ability to compare multiple businesses at once,” Ogilvy said in a statement to Mumbrella.
The agency, which launches today, is to be headed by Ashley Douglas and will start with a team of eight. ”The way we are defining ourselves is social, PR and brand activation,” Douglas told Mumbrella.
“The reason BWM wants to focus on consumer is that we have traditionally had Cox Inall Communications which was consumer and corporate (public relations) but there has been a real push in terms of client need for us to set up a consumer focused unit.” Read more »
Viacom International Media Network’s vice president and general manager of Nickelodeon has been given responsibility for all of Viacom’s brands in Australia and New Zealand as the region’s new senior vice president and general manager.
Richardson will be responsible for the strategic direction and overall management of the Viacom brands including MTV, Nickelodeon and Comedy Central and report directly to David Lynn, managing director and executive vice president of Viacom for the UK, Australia and Eastern Europe. Read more »
It will replace the Your Money insert in its metro newspapers The Daily Telegraph, Herald-Sun, The Courier-Mail and The Advertiser, as well as step up the brand’s presence in the online space, with free access given to people who are not subscribers to the News Plus paywall and featuring videos, webinars, finance boot camps and weekly deals from advertisers.
Koch will be the face of the brand, and contribute money-saving tips alongside News Corp Australia’s cost of living editor John Rolfe, and will also promote the show on Sunrise, the Channel Seven breakfast program he co-hosts, and promote its launch through his social media channels.
As well as news, Moneysaver HQ, which is aimed at a general audience of middle-income Australian households, will provide product comparison tools to help them make informed choices about financial services.
Plonk, a behind-the-scenes comedy web series following the trials of a TV crew as they create a wine show, has had its first episode debut online.
The web series, featuring The Chaser’s Chris Taylor and created by Nathan Earl and Glen Condie, explores the NSW wine region with each episode of the five-part series highlighting a different area.
The series has been supported by the NSW government through Destination NSW.
Destination NSW CEO Sandra Chipchase said in a statement: “This series showcases some of our state’s most stunning and inspiring countryside through the eyes of these great characters. They have light-heartedly put the spotlight on our regional wine and tourism experiences that are vital to our state’s visitor economy and at the same time made everyone who watches laugh.”
Channel Nine’s last-minute gambit to capitalise on the news around Schapelle Corby’s release from prison by moving docudrama Schapelle forward a day to Sunday could not shake Seven’s dominance of the night with the biopoic about INXS getting 1.974m viewers compared to Nine’s 1.022m.
Seven has promoted INXS: Never Tear Us Apart, a two part teleseries concluding next week, as the TV event of the year, scheduled to launch on the first official night of the ratings season last night.
It was announced on Friday the much-anticipated Schapelle, a telemovie made by Fremantle Media, would move to Sunday from Monday and run from 8.40pm to 10.40pm, following news she would be released from prison imminently. INXS ran from 8.35pm to 10.35pm.
Channel Nine acknowledged it was a disappointing result for Schapelle, with Nine sources telling Mumbrella CEO David Gyngell this morning quipped to executives in the wake of the ratings result: “If only Schapelle could sing”.
The show also lost out in Sydney and Adelaide to Ten’s coverage of the Sochi Winter Olympic Games Women’s Snowboard Slopestyle final, where Australian hopeful Torah Bright could only manage seventh spot in the first of her three events, which averaged 996,000 from 8.15pm to 9.35pm, according to OzTam’s preliminary overnight metro ratings.
Morning Update: Chobani bear ambushes people in NYC; Heineken dares guys to get sentimental; Turkey deports journalist
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here’s footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I’d like to see New Yorkers fight instead of just whipping out their phones to take a picture.”
In this Mumbrella360 video recap, Joe Cincotta, founder and managing director of Pixolut, delivers a rapid fire Ten Minute Talk in which he discusses the psychology behind social and mobile.
He talks about how design interfaces can dramatically impact user experience.
The global ‘Thank You’ campaign will include Sydney and eight other international cities, with billboards and print ads carrying the thank you message.
To date, Australia has pledged $U38,688,313 across a range of channels including government and charities such as UNICEF and The Red Cross, with donations from the general public reaching just over $AU13 million.