Tooheys has given a nod to the past in the first work for the alcohol brand by new creative agency Host.
The 60-second TV ad showcases small ‘have-a-go successes’ enjoyed by Australians through the generations with each success toasted with a Toohey’s beer.
The commercial ends with the Toohey’s brothers raising a glass at the opening of their factory in 1869.
Online car classified website Carsales.com.au has won its court case against rival CarsGuide.com.au over a recent ad campaign which it said was misleading and deceptive.
The Victorian Supreme Court today upheld Carsales’ argument that many of the representations made in the campaign, which started on June 15, were false.
Among the claims made in the case were that carsales.com sells a consumer’s contact details to dealers, that carsales.com passes on a consumer’s details to dealers without the consumer’s knowledge and that a consumer’s details are provided to a range of dealers if the consumer enquires about a car using the website. Read more »
Ogilvy Australia has said it does not intend to replace its national head of strategy Mark Sareff, who is leaving the agency after four years in the role.
Sareff joined Ogilvy in what was a newly-created position in August 211 with a remit to oversee strategic output across both Sydney and Melbourne offices, and Ogilvy Australia’s strategy and planning team.
“Mark was brought on board with a clear remit to bring a national approach to our strategy and planning,” Ogilvy Australia chief executive David Fox said. “Having achieved this, he has decided it is time to move onto his next adventure. Read more »
The Omnicom Group has continued to restructure its trading systems promoting Melissa Hey to the new position of national head of trading for OMD, just a week after it moved Tony Harradine to the new role of chief investment officer.
Hey was previously head of screen trading and will now report to both Peter Horgan OMD from a brand perspective and Harradine from a trading perspective. Read more »
Australia’s largest media agency group GroupM is banning ad tech suppliers from approaching its agencies directly as it looks to implement what it is calling a One Voice Tech strategy.
Newly promoted director of technical operations for GroupM Timothy Whitfield told Mumbrella the new approach was necessary to deal with what is a “cluttered” landscape.
“We identified the challenge that the mediascape is very cluttered, at the moment, and that this creates a lot of confusion and it leads to sometimes making some bad choices,” said Whitefield. “There is a knock on effect by slowing projects down. Read more »
The industry association representing the interactive gaming sector says the average person who plays video games is 33-years-old and could be male or female.
New data commissioned by the Interactive Games & Entertainment Association (IGEA) found that the average age of a ‘gamer’ continues to defy the stereotypical teenager and in fact grew by one year to be 33 years old. The data found 47 per cent of players were female.
The Digital Australia Report 2016 saw Bond University interviewing more than 1200 households about their use of interactive games, with report author Dr Jeff Brand arguing: “While the presence of video and computer games in Australian family homes remains stable, we’ve observed growth in the proportion of the population who plays, including parents who play with their children, which has increased from 86 per cent in 2013 to 90 per cent in 2015. Read more »
Activist group GetUp! is set to lose its communications director Matt Levinson who finishes up with the group on Friday after over a year-and-a-half in the role.
Levison joined the activist group in October 2013 after over two-and-a-half years working as a senior communication advisor to Sydney mayor Clover Moore.
Reflecting on his experience with GetUp! Levinson told Mumbrella: “It’s been a wild ride – sued by the Queensland LNP, hammering silhouettes into the icy lawns outside Parliament in Canberra, walking around in a giant tampon outfit. Read more »
In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.
In this Mumbrella360 session, Adam Ferrier, curator, Marketing Science Ideas Exchange (MSIX) and global chief strategy officer, Cummins & Partners, talks about how the results of a scientific approach have a huge impact on marketing strategies and campaign outcomes. Read more »
The recent newspaper ad campaign which saw major brands publicly pledge to support marriage equality is the focus of the latest instalment of the ‘Influential by Nature’ campaign from the Newspaper Works.
The industry body kicked off its ‘Influential by Nature’ campaign in April in a bid to convince the advertising industry to rebalance media budgets and stem the collapse of print revenues.
Former David Jones CEO Paul Zahra fronts the latest iteration of the campaign which is centred on the Australian Marriage Equality’s full-page ad in The Australian which listed the brands supporting marriage equality. Read more »
Bosses at the channel confirmed they had hoped to retain the exclusive rights and had entered a “very competitive bid”, but missed out earlier this month to Al Jazeera-owned BeIN Sport.
The loss of Europe’s premier club football competition leaves ESPN with a predominately American-sports line-up for Australian viewers, but Haydn Arndt, general manager at ESPN APAC, said they continue to grow the audience, particularly in the 18 to 34 demographic. Read more »
The national head of media at 303Lowe, Steve Sinha, has described his stint at the full service agency as “short but sweet” after departing just 10 months into the job.
He will be replaced by OMD national head of strategy Gavin Gibson.
Sinha joined 303Lowe last September after seven years as MD of OMD Melbourne. But the move towards a “different structure” at 303Lowe has seen Sinha and the agency part company.
Chief executive Nick Cleaver said in a statement: “After discussions with Steve regarding the future direction of the company and the nature of our integrated offering, Steve has tendered his resignation and is leaving the company.
More than 2m metro viewers tuned in to Ten last night to watch 24-year-old Billie McKay win the Masterchef finale in a 5 hour cooking challenge.
According to Oztam overnight metro ratings, the winner announcement was the most watched non-sport program of 2015 (metro) so far with 2.13m viewers tuning in, well up on the revived 2014 Masterchef format, where 1.7m viewers tuned in to watch the winner announcement of the reality cooking show.
The show itself, which started at 7.30pm and ran until 10pm, had 1.84m viewers, up on last year’s average audience of 1.654m, with Melbourne the biggest market with 798,000 viewers from the city watching the winner announcement, more than the total metro audience for the 11th biggest show of the night, ABC’s 7.30.
Unsurprisingly Ten dominated the night with one of its biggest audience shares in years, 29.7 per cent, more than Seven and Nine’s shares combined. Read more »
New York Magazine made a bold statement by putting 35 of the women who have accused Bill Cosby of sexual assault on its July 27, 2015 cover, but it’s been fighting hard to get the story out after an unexpected snag.
They closed last night at $0.215 cents, a rise of 2.38 per cent. Shortly before midday today the price had slipped back to $.213, a fall of 1.16 per cent. Read more »
Amy Schumer and Bill Hader’s new film Trainwreck failed to knock Marvel’s latest comic book creation off the top of the box office on a muted weekend at the cinema.
Ant Man took $3.228m on 527 screens over the weekend to swell its takings to $10.121m over two weeks, while Trainwreck, which follows a commitment-phobic career woman as she starts a relationship, got $1.373m on 236 screens.
A one-off concert from musical great Andre Rieu which was shown on selected screens was the third highest grossing event of the weekend taking an impressive $1.268m on 99 screens. Read more »
Revenue nationally fell almost $75m between July 2014 and June 2015 compared to the previous 12 months, with regional ad spend down 3.17 per cent for the year.
Although the KPMG compiled figures for the past six months show a 0.16 per cent increase in gross advertising revenue in metropolitan areas compared to the same period in 2014, regional revenue dropped 3.07 per cent, meaning total revenues were down just over $10m. Read more »
His departure was announced this morning and comes as pay-TV network Foxtel awaits approval to acquire a 15 per cent stake of the free-to-air network, which has already merged its sales operations into saleshouse MCN.
UM CEO Mat Baxter told Mumbrella: “The timing in that respect isn’t a huge surprise but I think he has been good. Read more »
Australian music streaming firm Guvera claims it is set to receive a “significant” round of funding as speculation mounts over a possible listing on the Australian Stock Exchange.
The company declined to comment on the prospect of an Initial Public Offering, but said an investment bank is involved in a $100 million placement to further grow the business.
“We have had numerous investment banks interested,” chief executive Darren Herft told Mumbrella. “Yes we have chosen one and yes we have engaged one but I can’t disclose which one nor the exact status. But there will be a substantial investment.”