Four Aussie agencies make Spikes Healthcare shortlist including JWT Ban Lice work

Saatchi & Saatchi, JWT, Havas Media and McCann Health have all made the inaugural shortlist for the Spikes Asia Healthcare award.

Two executions of JWT Sydney’s campaign for Johnson & Johnson’Cable Car’ and ‘Bridge’, which were shortlisted in the Cannes Lions press category and having run just once in a  free local parenting magazine, are on the shortlist.

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Rip Curl Search GPS and Remote Control Tourist among Spikes Digital contenders

VML Sydney’s Rip Curl Search GPS and M&C Saatchi’s Clever Buoy for Optus have followed up their shortlisting in the Innovation category by being shortlisted in the Digital category at Spikes Asia.

Clemenger BBDO Melbourne’s ‘Remote Control Tourist’ was also shortlisted, as was the agency’s Footify FM for NAB and Aussie Builders for Snickers, while the Sydney office had Zombie Followers for Foxtel  and #WinRichardsPoints for Virgin shortlisted.

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Cannes Lions mobile winners among shortlisted Spikes Asia contenders for Australia

Australia is the region’s most shortlisted country in the Mobile category at Spikes Asia, with VML Sydney dominating with its Rip Curl Search GPS product.

The campaign was shortlisted four times while the ‘Game on’ campaign for Kia by Initiative Australia, which won top honours at the Mobile Marketing Association’s Smarties Awards recently, is also amongst the contenders.

 

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Six Australian Print campaigns shortlisted at Spikes including Leo Burnett Samsung work

Six Australian campaigns have been shortlisted in the Spikes Asia Print category.

Overall, 12 different Australian executions from half a dozen different campaigns have been shortlisted, including work for Volkswagen from DDB Sydney, Nissan for Whybin\TBWA Melbourne, Ogilvy Melbourne for the Melbourne Food and Wine Festival and Meerkats for Lotterywest.

Samsung 'Intersection'

Samsung ‘Intersection’

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Cannes Lions Grand Prix Outdoor winner ANZ GAYTM campaign shortlisted at Spikes Asia

GayTMSThe Cannes Lions Grand Prix Outdoor winner ANZ GAYTM campaign by Whybin\TBWA Melbourne has been shortlisted in the Outdoor category at Spikes Asia.

Leo Burnett’s WWF work, which picked up two bronzes in the category at Cannes, was also shortlisted.

The agency’s work for Honda, McDonald’s McCafe and Samsung also made it through it was revealed after the festival released an updated shortlist this afternoon after omitting categories from the original release.

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Spikes Asia PR shortlist yields 11 Australian contenders

Australian agencies are well represented in the Spikes Asia PR category, with 11 shortlisted entries.

Whybin\TBWA Melbourne’s ‘GayTMs’ for ANZ Bank, which did well at Cannes Lions, made the cut out of a total 44 entries alongside Clemenger BBDO Melbourne’s ‘Aussie Builders’ stunt for Snickers, which garnered global attention and grabbed a bronze in the Cannes Lions Media category earlier this year.

Clemenger BBDO Melbourne’s ‘How to Drink Properly’ for Drinkwise Australia was also shortlisted.

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Leo Burnett Sydney shortlisted for WWF, McDonald’s and Honda work in design at Spikes Asia

Leo Burnett McDonald's baby designLeo Burnett Sydney has dominated the design shortlist at Spikes Asia, with the agency claiming eight out of the 13 Australian pieces of work shortlisted.

The agency grabbed shortlistings for its WWF work ‘Rhino’, ‘Tiger’, ‘Shark’, along with its ‘Baby’ spot for McDonald’s and ‘Honda H20′ work for Honda.

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Mashable: Love blossoms in vacuum ad from Saatchi & Saatchi Dusseldorf

Here’s what could happen if you bring a fancy new cleaning gadget into your home: sparks will fly and love will bloom. And that’s not just between your lazy bones and your Vorwerk self-propelled vacuum. Your toy robot, a randy little guy with an eye for fresh meat, wants in on the action, too.

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Australia tops media contenders at Spikes with GayTMs and Game On leading charge

Australia is the region’s most shortlisted country in the Media category at Spikes Asia.

The ‘Game on’ campaign for Kia by Initiative Australia, which won top honours at the Mobile Marketing Association’s Smarties Awards recently, is among the contenders with two nominations, along with seven other Australian campaigns.

ANZ GayTMs by Whybin\TBWA Melbourne for ANZ got three nods, the Samsung Safe Driving Program by Leo Burnett Sydney, Grey Melbourne’s Ungiven Gifts work for former client TAC, Westpac Air Rescue by MediaCom Sydney and Clemenger BBDO’s Video Stamp for Australia Post round out the Aussie contenders.

In a second shortlisting released by Spikes media agency UM picked up two nominations for its XTL work for the Federal Governmnent, and was a named agency on the Australia Post work. Leo Burnett Melbourbe also got a nod for its SPC Ardmona #SPCSunday campaign. Ikon Melbourne’s Bookworld in the real World campaign for Bookworld, PHD Sydney’s HP: Next Generation for Hewlett-Packard were also on the later shortlist.

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Nine ‘s Gillard interview beats X Factor to be second most watched show of the night

Photo: Channel Nine

Nine’s interview with Julia Gillard last night proved more appealing than Seven’s Sunday Night exclusive with another former PM, John Howard, with the program pulling in 1.19 million metro viewers, according to OzTam overnight ratings.

Julia Gillard: The Whole Truth, which aired at 7pm, even beat the X Factor which drew 1.09m viewers in its 7.30pm slot. Ray Martin’s interview with Australia’s first female PM was the second most watched show of the night, with only Nine’s The Block Glasshouse, watched by 1.27m viewers, proving more popular. The interview with John Howard at 8pm on Sunday pulled in 1.05m.

Nine and Seven shared the night, each taking a 22.8 per cent share on their main channels, while Network Ten’s 10.3 per cent was well beaten by the ABC which took an 11.5 share of the night’s audience. Read more »

Salesforce pushing marketers to look at apps as it turns attention to ‘customer journey’

Derek LaneySalesforce’s digital marketing automation arm ExactTarget is launching a new push around the customer journey, and is pushing marketers to think “differently” about the way they use apps as part of that experience.

Overnight Salesforce also announced a tie-in with Omnicom globally to create an “integrated customer journey platform”, in a bid to make more personalised communications for clients. Two weeks ago Publicis Groupe completed a similar deal with Adobe.

The launch of a new Journey Builder for Apps platform by the company is also a push, with director of product marketing management Derek Laney telling Mumbrella the customer journey is an ignored part of the brand experience.

“Marketers are spending a lot of money developing apps, but they need to think of that as the beginning of the customer experience,” he said.  “They still need to think about it in terms of developing content to keep customers engaged, as that’s where the behavioural data will start to emerge.”

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Agencies give too much away for free, but do not make the most of real client opportunities, says UK ad exec

Hornby, Mayo, Kelly and Hama (on screen) at Spikes Asia

Advertising agencies give far too much away for free, but do too little with the opportunities they have after winning a client’s business, Johnny Hornby, a British advertising executive and entrepreneur said at Spikes Asia today.

Hornby was on a panel chaired by Bates CHI & Partners boss David Mayo that debated what adland can learn from Hollywood, which included comic book writer, artist and actor Larry Hama and Hollywood producer and screenwriter Gabrielle Kelly.

“We do give away too much. But we do far too little with our ideas once we’ve got the business,” he said in answer to a question from Mumbrella about agencies giving ideas away for free in pitches.

On the comparison between the two industries, Hornby said: “Hollywood makes things for people they maybe don’t want, but they will pay for it. That’s all part of the experience of going to the cinema. But brands are saying ‘buy me’ and are trying too hard.”

The concept of coming up with ideas that clients may not be prepared to buy is all too rare in advertising, he said, although his company invests GBP1 million (US$1.6 million) of its profits on ideas that they might not take to clients – and might not work.

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BBH’s Johnny Tan: ‘The better you sell, the less scam there will be’

johnny tanCreatives must learn to sell their ideas better to clients in order to prevent scam advertising, according to BBH China’s chief creative officer Johnny Tan.

Speaking at Spikes Asia, Tan said creatives need to improve their selling techniques in order for “game-changing” ideas to get past a client who is nervous of risk and obsessed with big data.

“The world desperately needs good ideas, ideas that change the world. But unfortunately, a lot of clients right now are risk adverse, they’re data obsessed,” he told the audience. “They’re building walls to make it harder to see ideas come to life. If we don’t acknowledge this today and do something about it, it’s going to be hard to get good ideas out there.

“The better you sell, the less scam there will be,” he added. Read more »

Invest time and passion before money in start-ups, says Civilization founder

Lark on stage at Spikes Asia

Lark on stage at Spikes Asia

Investment in time and passion is more important than a big bank balance when working on a start-up, founder of Shanghai-based creative agency Civilization has told audiences at a Spikes Asia seminar in Singapore.

Andrew Lark, the founder of the two-year-old agency offered ten points of advice to audiences on creating a new business.

“Be poor. Don’t invest too much,” he said. “Invest in your passion and your time, but don’t invest too much money.”

He cited examples of start-ups not having “fancy offices” such as Microsoft , Apple and even ad agency DDB, suggesting clients will feel they have come along with the company on a journey if the firm builds a foundation before investing a large sum of money. Read more »

Taking media strategy in-house key for future of ad agencies says 180 Amsterdam creative head

al moseleyCreative agencies having media strategy in-house is key says Al Moseley, president and chief creative officer of 180 Amsterdam.

Speaking to Mumbrella at Spikes Asia in Singapore where he was presenting on why creative people should lead companies, Moseley said the future full-service model is unclear, however in-house media strategy will be an important element for how it will look.

“When we talk about full service we talk about going back to a model that’s already existed  and I wonder if there’s a different type of model,” he said. “We work with media strategy in-house and we find that is essential for us with certain clients and for other clients we work with the media company very closely.

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Three quarters of marcoms execs believe their organisation is not ‘digital ready’

Niall McKinney, Aseem Puri, Sean O’Brien, Paul Roebuck

Niall McKinney, Aseem Puri, Sean O’Brien, Paul Roebuck

Three quarters of client, agency and media owner executives in Asia do not feel confident that their organisation is prepared for the challenges digital technology poses for the industry, according to a survey by The Knowledge Engineers.

The research, presented at the Spikes Asia conference in Singapore today by TKE’s Niall McKinney, found that a lack of leadership in driving the digital agenda was the biggest issue holding the industry back, followed by a lack of technical skills.

The study, which was based on a survey of 8,200 industry people, was followed by a panel debate featuring Sean O’Brien, the APAC boss of media agency Carat, the outgoing Singapore and Malaysia boss of Saatchi & Saatchi Paul Roebuck, and Unilever’s senior director of marketing, fabric cleaning Asia Aseem Puri. Read more »

AFL fan site accuses Seven of ‘blackflip’ over broadcasting grand final in HD

Lewis email 1The Seven Network has been accused “backflipping” on a commitment made to an AFL fan pressure group to broadcast this year’s grand final on its high definition (HD) channel 7Mate.

AFL fan Josh Rowe, who runs the website “AFL in HD please” which boasts some 70,000 followers on its Twitter account, today published emails between himself and Seven Melbourne managing director Lewis Martin which appear to show that the TV network made a “confidential” commitment to broadcast the grand final on the higher quality broadcast channel.

In an email dated March 31, following a meeting between Rowe and Martin, the Seven Melbourne boss responds to a request for permission to announce that Seven will broadcast the grand final in HD by writing “re GF (grand final) this year that needs to remain confidential”.

The issue of major sporting codes not being broadcast in high definition by free-to-air channels has been an ongoing one for many armchair sports fans, with all of the primary channels (Seven, Nine and Ten) only broadcast in standard definition.  Fox Sports has an HD channel for each of its four main channels, including Fox Footy, which does not have the rights to show the grand final. Read more »

Time Out Australia co-founder and publisher departs for US role

Justin

Etheridge

Justin Etheridge, one of the co-founders of Time Out Australia, has left the company to take up the position as managing director of Time Out North America, Mumbrella can reveal.

Etheridge has been executive director of Time Out Australia for the last nine months and was previously joint CEO/publisher, since the 2007 launch of the Australian arm of the publishing and e-commerce business which helps consumers to find entertainment and hospitality in their city.

“The appointment recognises the great work Justin has done in building our Australian audience, and we are looking forward to benefiting locally, from the global insights he obtains in his new role,” said Michael Rodrigues, CEO of Time Out Australia.  Read more »

 
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