DDB Sydney has launched its first campaign for BWS following the agency’s appointment to the account in August.
A new TV commercial introduces a new ‘Today’s Special’ positioning which suggests that consumers should have a drink to celebrate the small victories which happen every day.
DDB Group Sydney executive creative director, Dylan Harrison said: “BWS is already leading the field when it comes to providing convenient, affordable ranges for its customers. During the pitch process, we focused on how we thought the BWS personality should sound, look and feel so we are delighted to see it come to life across the various platforms.”
Every guest at a barbecue wears a bomb disposal suit in a new ad from Energy Safe Victoria designed to warn of the dangers of gas leaks from barbecues.
The campaign, created by Melbourne agency redhanded, goes on to provide information on how to check gas connections for leaks.
ME Bank has launched a new campaign featuring a phone’s rogue autocorrect function.
The campaign, created by CumminsRoss, uses text message conversations as a way of getting across people’s unhappiness at dealing with banks.
Anthony Aboud, chief operating officer said: “ME Bank is a genuinely fairer alternative to the major banks, a position derived directly from our industry super fund heritage that sets us apart from other banks and the campaign aims to increase brand awareness and the number of Australians who will consider ME Bank for their banking needs.”
The agency has chosen to appoint SV Partners as its administrator to help restructure the company and control its costs. The first meeting of creditors is due to take place next Monday.
In a statement BlueArc conceded it had gone into voluntary administration but said it was undergoing “a proactive restructure due to the changing nature of the digital industry.”
“Our Adobe, Kentico and Umbraco divisions are all very healthy and have strong pipelines of activity, however, one of our other practices has been hard hit over the past few months, resulting unfortunately in some redundancies in this area last week,” the company in a statement. BlueArc has declined to specify which divisions had been impacted by the redundancies. Read more »
The Melbourne Cup brought nearly 2.2m viewers to Channel Seven on Tuesday afternoon, making it the most watched program of the day.
The presentation of The Melbourne Cup to jockey Damian Oliver for his win on Gai Waterhouse’s horse Fiorente rated 1.8m. And an average 1.4m watched the build up to the race, according to OzTam’s preliminary overnight metro ratings.
However, because ozTAM does not measure out of home viewing such as in offices and pubs, it is likely that the number of viewers is underreported. Read more »
Fairfax Media journalist Ricky Sutton’s role in Milly Dowler voicemails outlined at News of the World phone hacking trial
In evidence from the UK heard overnight, Sutton – a former news editor of News of the World – was said to have played a recording of the voicemails to Surrey police prior to publication of a story about the still missing teenager.
There was no suggestion in the evidence that Sutton, who is not on trial and has not been charged with any crime, was involved in the actual hacking of the voicemails.
Dowler was a 13-year-old girl who was abducted in 2002. It later emerged that while she was missing, somebody acting on behalf of the News of the World accessed her voicemails.
When the Guardian reported in July 2011 that the Sunday tabloid newspaper had accessed and deleted Dowler’s messages, giving her family false hope that she was alive, it triggered a wave of public anger. Rupert Murdoch announced the closure of the News Corp owned newspaper three days later. It later emerged that although the voicemails were accessed, they were probably not deliberately deleted by the newspaper after all. Read more »
The Fred Hollows Foundation is asking its supporters to nominate the world’s happiest TV advertisements on the Foundation’s social media sites as it seeks to name it’s newest commercial the world’s happiest. The Foundation claims its newest commercial, created by Madigan Communications, is the world’s happiest TV ad.
The Foundation wrote on its Facebook page: “We think our new ad is the world’s happiest, but as there is no “official” competition, we have a problem and we would love your help. The only judge that really matters is number of views. So please watch and share – if we get enough people watching and agreeing, this ad will be declared the world’s happiest by you, the people. You can’t argue with the internet! And please post other happy ads you like – we want to see all the other great ads out there competing for the title of World’s Happiest Advertisement!”
The commercial features individuals experiencing improved sight as result of the work of the Fred Hollows Foundation set against an uplifting tune and asks for donations of $25 which “can improve someone’s sight” and “will change someone’s life”. Read more »
Morning Update: Nov 6 – New Lego ad ‘perfect’; AOL’s revenue rises; PR director fired for careless tweet
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Nothing else needs to be said.”
Mahoney is currently senior vice president of strategic communications at communications consultancy FTI Consulting which he joined in March.
He was previously head of communications and a senior adviser to Julia Gillard between May 2009 and May 2012. Read more »
Southern Cross Austereo has defended its decision not to inform shareholders of the end of the Kyle & Jackie O Show via the ASX.
After the announcement that Kyle Sandilands and Jackie Henderson were leaving SCA’s Today network, the company’s share price went into one of its biggest two day slides in its history. More than $100m was wiped off SCA’s market capitalisation.
The Kyle & Jackie O show, which airs on Sydney’s 2Day FM, is the top rating FM show in the city. Sydney is Australia’s biggest radio market with annual advertising revenues of $210m.
When a listed company such as SCA is aware of information that could affect its share price, ASX rules state that it should first announce that information to the market. But the Kyle & Jackie O announcement was made on the show and on the station website.
As a result, the ASX has written to SCA asking for an explanation. In a letter to the ASX released today, SCA blamed media coverage for the price crash.
It said: Read more »
According to the preliminary overnight metro ratings from OzTAM, Ten’s average rating between 10.45am and 11am in Perth yesterday was zero.
Yesterday’s new lineup began with Ten Eyewitness News Early at 5.30am, Wake Up at 6.30am, Studio 10 at 8.30am and Ten Eyewitness News Morning from 11am to noon.
As Mumbrella reported earlier, Wake Up averaged just below 47,000 across its two hours. Although it averaged a slightly smaller first day audience than Breakfast, Wake Up avoided repeating the unhappy first day of its predecessor which saw its ratings drop to zero in Melbourne during one 15 minute segment.
The lowest Wake Up dipped to was 1,000 viewers in Perth at 7am. Wake Up’s low points in Sydney, Melbourne, Brisbane and Adelaide all came at 6.30am when audiences were 4,000, 8,000, 4,000 and 3,000 respectively.
The highest Wake Up reached in any market was Brisbane when 19,000 were watching between 7.15 am and 7.30am. It didn’t get above 12,000 in Sydney.
While audiences for Studio 10 – presented by Sarah Harris, Jessica Rowe, Joe Hildebrand and Ita Buttrose – rose as high as 37,000 in Melbourne between 9.45am and 10.15am, it fared less well in Perth. From 10.15am to 10.45am the audience faded to 3,000 before the final 15 minutes of the show saw the dreaded zero rating. Studio 10 is split into two shows – Studio 10 and lifestyle show Studio 10 You from 10.30.
Mumbrella understands that staff were told of the redundancies late last week.
A spokeswoman for BlueArc confirmed the departure had occurred recently but declined to comment the exact number or on the type of roles being made redundant.
“I can confirm that there were redundancies last week,” said the BlueArc spokeswoman. Read more »
Foxtel has unveiled a new campaign promoting its documentary, lifestyle and news channels, continuing the brand’s positioning as “channels for the curious mind” and introducing the “makes you think” tagline.
The “Makes you think” campaign, created by Clemenger BBDO Sydney, features Australian and international talent, including Kevin McCloud, Brian Cox, Sir Tony Robinson, Donna Hay, Bear Grylls, Matt Moran, and David Speers, representing their channels and reflecting on the idea of the more we learn and discover and know, “the more we realise there’s so much that we don’t know”.
Foxtel’s executive director of sales & marketing, Ed Smith, said: “This campaign is inspired by the idea that the more we learn, the more we realise how much we don’t know.”
The blogger who created the blog One Handed Cooks, says the new magazine will have the same title as the website and will feature a variety of nutritious and family-friendly recipes.
“The blog started as a hobby and just grew from there,” said Gaunt. “We thought a magazine would be a very accessible way of getting our content out to parents.” Read more »
Media veteran Paddy Douneen has joined personalised number plates company myPlates as the company’s new manager of marketing strategy and planning, Mumbrella can reveal.
As well as senior sales roles at Fairfax Media, Douneen has worked for a string of media agencies including Mediacom, Ikon, ZenithOptimedia and most recently Douneen was client leader at media agency Mindshare.
He has previously also run his own communications consultancy Fluidity and also before that headed up BMF’s aborted attempts to move into the media buying space between 2009 and 2011. Read more »
Sportsbet.com.au has created a series of comedy videos themed around the Melbourne Cup.
How not to get into the Birdcage:
The videos include one featuring YouTube comedians Max Price, Elliot Loney and Troy Kinne trying to get into the Birdcage.
Sportsbet PR manager Shaun Anderson told Mumbrella: “Together we tried to capture the various excuses we’ve all used when attempting to sneak into the Birdcage. TV and internet is producing a new landscape where innovators can succeed in both content and distribution, and we view collaboration with YouTube’s stars as a great way to engage this space.
“It’s short and sharp and it really represents our values of being fun.”
The Disney-distributed Marvel film Thor: The Dark World has topped the Aussie box office taking a whopping $7.2m across 609 screens, according to figures from the Motion Picture Distributor’s Association of Australia.
It was the opening weekend for the film, the second instalment in the Thor franchise, starring Australian actor Chris Hemsworth. By comparison, Marvel’s The Avengers, which features the character of Thor, made $13.3m on its local opening weekend back in April 2012.
The film unseated Captain Phillips which was in first place last weekend. This weekend it made $1.5m across 338 screens. In third place was Gravity which continues to perform at the local box office. This weekend it made $1.1m across 440 screens. It has now taken a total of $16.8m.
On the Australian front, Tim Winton’s The Turning remains in the box office top 20 after taking $34,489 across 21 screens this weekend while Mystery Road made $37,771 across 21 screens.
THE BOX OFFICE TOP 20 Read more »
Ten’s new morning show Wake Up rated just 52,000 metro viewers on its first day, according to preliminary overnight numbers from OzTAM.