Huggies campaign announces product downsizing due to ‘manufacturing pressures’

Huggies campaign announces product downsizing due to manufacturing pressures    Screen Shot 2012 03 30 at 9.58.12 AM 468x706Kimberly-Clark Australia is informing mums that boxes of its Huggies Nappies are to shrink in size due to pressures on its Australian manufacturing operation.

Joanna McCarthy, corporate communications manager for Kimberly-Clark Australia, told Mumbrella: “We wanted to be upfront with mums. We didn’t want to pull the wool over their eyes. We haven’t put up the prices of Huggies for six years, but we just couldn’t continue to absorb the pressures of a tough manufacturing environment.”

The copy for the campaign, which is in the form of a letter, was written by Kimberly-Clark’s marketing, corporate communications and legal teams. Ad agency Ogilvy added the Huggies branding.

The campaign broke in the national press today.

Kimberly-Clark posted a comment on the Huggies Facebook page at 5.30am this morning informing its customers of the change.

The comment reads: Read more »

Columnist who said push-up bra was a better investment than a PHD ditches blogging to be TV reporter where she ‘won’t be judged’

Columnist who said push up bra was a better investment than a PHD ditches blogging to be TV reporter where she wont be judged    Screen Shot 2012 03 30 at 9.52.28 AM 234x245Fairfax Media’s long serving relationship columnist Samantha Brett has published her final column, following a change of career direction to become a TV news reporter.

Brett, who wrote smh.com.au’s and the age.com.au’s Ask Sam column, also wrote a number of books about dating including Sam and the City, Luv ‘n Text and most recently The Chase. Brett describers herself on her website as “Australia’s Carrie Bradshaw”.

She has stepped down  from writing the blog for a news reporter role at Prime7 News in regional New South Wales. Read more »

Clems Melbourne wins top honours at AWARD

Clems Melbourne wins top honours at AWARD    nab breakup 234x157Clemenger BBDO Melbourne won top honours at the AWARD Awards in Sydney last night.

The Omnicom agency from St Kilda Road won the best in show award and three gold trophies for the NAB ‘Break Up’ campaign.

It also won AWARD agency of the year, ahead of Leo Burnett Sydney, and helped BBDO to win network of the year.

GPY&R Melbourne and Leo Burnett Sydney won gold in the new product development category, while Clemenger BBDO Melbourne took another two golds in the new promotion and experiential category.

Read more »

The White Agency wins Panasonic digital business

The White Agency wins Panasonic digital business    Screen Shot 2012 03 29 at 3.47.56 PMElectronics maker Panasonic has handed its entire digital account to The White Agency.

The win for the STW Group agency sees the account move from incumbents 5Limes and Canvas Group.

The move does not affect Panasonic’s relationship with advertising agency The Campaign Palace, which was behind Panasonic’s prank-led YouTube and Facebook Rommy Gulla campaign for the Blue Ray recorder.

The announcement:

Read more »

Australian Ballet launches 50th anniversary web series

The Australian Ballet is launched a 10-part online video series to mark its 50th anniversary.

The first is called ‘A Year Inside The Australian Ballet’ and follows two dancers – senior artist Amy Harris and Corp de Ballet member Jake Mangakahia – who reveal what life is like as a professional ballerina.

Read more »

Century 21 is ‘smarter bolder faster’ in new campaign

Real Estate agency Century 21 has produced a series of new TVCs in a campaign aimed to make the agent the ‘hero’ of the commercial.

The ads are cut at a fast pace to reflect the idea that Century 21 is ‘smarter bolder faster’.

The agency behind the campaign is Engaging Communications.

Read more »

Screen Australia announces Springboard short film-makers

Screen Australia announces Springboard short film makers    Screen Shot 2012 03 29 at 2.02.32 PMThree creative teams have received investment through Screen Australia’s Springboard Short Film Initiative.

The idea behind the Springboard Short Film Course is to offer creative teams the opportunity to make a short film which will be the grounding for a feature film idea.

Writer/director Nicholas Verso and producer John Malloy will make The Last Time I Saw Richard, while writer/director Miranda Nation with producer Lyn Norfor will make Perception and writer/director Sean Kruck with producer Caroline Barry will make Snowblind.

Read more »

Mumbrella360 to increase number of sessions, speakers and streams

Mumbrella360 to increase number of sessions, speakers and streams    m360 main room 468x165Mumbrella360 is to increase its number of sessions from last year – up from 46 over the two days last year to 62 this time round.

The decision to increase the number of sessions came after Mumbrella received a large number of proposals for sessions curated by individuals and organisations from within the industry.

The event takes place at the Hilton Hotel in Sydney on June 6 and 7.

Last year, saw four parallel streams on the first day and three on the second. This time Mumbrella has increased its space at the venue  and will be running five parallel streams on the first day and four on the second day. Read more »

Pearman Media beats MediaCom to Mirvac

Pearman Media beats MediaCom to Mirvac    Screen Shot 2012 03 29 at 12.40.33 PMSydney-based independent media agency Pearman Media has won the state media account of Mirvac, taking on the business in New South Wales.

The agency was chosen ahead of MediaCom, which handles the real estate group’s media business in Melbourne, after a series of meeting involving the GroupM giant and two other agencies.

Read more »

Animalia author to direct first animated short film

Animalia author to direct first animated short film    graeme baseAustralian children’s author and illustrator Graeme Base, whose work includes Animalia and The Eleventh Hour, is to make his film directorial debut.

Base will co-direct with Katrina Mathers the film The Gallant Captain, an adaptation of his book The Legend of the Golden Snail.

Mathers with Daryl Munton of The Lampshade Collective was behind last year’s The Nullabor which won Sydney Film Festival’s Best Animated Short Film Award at both the Sydney Film Festival 2011 and the AACTA Awards 2012.

Read more »

Tweets printed on toilet roll in new ‘Shitter’ service

Tweets printed on toilet roll in new Shitter service    Screen Shot 2012 03 29 at 1.04.07 PMThe creative director at Profero Sydney has invented a service that allows people to print out their Twitter feed on rolls of toilet paper.

Called Shitter, the app – which is the brainchild of Matt Delprado and his former Profero colleague David Gillespie – takes one or more feeds from a Twitter account and turns it into four rolls of toilet paper.

Delprado said: “Over a pub lunch one of us went to the toilet and forgot our phone. Read more »

Please Marry My Boy wins Wednesday ratings for Seven

Please Marry My Boy wins Wednesday ratings for Seven    Screen Shot 2012 03 29 at 9.45.16 AM 468x265The first night in weeks without the looming presence of My Kitchen Rules on the TV schedule saw the series finale of Seven’s Please Marry My Boy take on the mantle of the most watched non-news show on television.

The Seven program, which was up against The Mentalist on Nine, Talkin’ ‘Bout Your Generation on Ten and on Adam Hills in Gordon St Tonight on ABC1 in the 8.30pm time slot, took just over 1m.

It was also the top show in the 18-49 and 16-39 demographics, followed by a challenge episode of The Biggest Loser on Ten, according to Oztam overnight metro ratings.

Read more »

No show for SMH’s magazine for ‘technical issues’

No show for SMHs magazine for technical issues    Screen Shot 2012 03 29 at 9.13.13 AM 234x331The Sydney Morning Herald’s monthly glossy insert, the (sydney) magazine, has not been inserted by the newspaper today despite heavy promotion in the newspaper for the past several days.

The newspaper has been running full and fractional page ads for the title, on some occasions featuring more than one ad a day.

A note on page 2 of today’s paper says that the absence is due to “technical issues”.

A spokesman for Fairfax said: “We had a technical issue which interrupted the despatch of the Sydney magazine for several hours yesterday afternoon. The magazines are normally depatched to newsagents during the day prior. The glitch was resolved but not before it impacted truck despatch to most newsagents. Only a handful of agents had received their copies in time and it was decided to postpone the Sydney magazine until tomorrow.”

The spokesman said they were unable to offer any further information on the nature of the technical issue. Read more »

News Limited attacks ‘laughable’ claims in AFR piracy story as Fairfax swipes back

News Limited attacks laughable claims in AFR piracy story as Fairfax swipes back    Screen Shot 2012 03 28 at 5.07.33 PMNews Limited has issued an aggressive response to the Australian Financial Review’s story yesterday that claimed that a firm owned by News Limited’s parent company News Corp promoted pay TV piracy in Australia.

A statement from News Limited described the story as “full of factual inaccuracies, flawed references, fanciful conclusions and baseless accusations which have been disproved in overseas courts.”

News Limited claimed that “the notion that alleged NDS actions in Australia were done to undermine Austar so that FOXTEL could bid for it 13 years later are so far-fetched as to be laughable.”

However, the Fin’s editor-in-chief, Michael Stutchbury, countered that he “fully stands by” Neil Chenoweth’s story, saying that report did not suggest that NDS-related piracy in the late 1990s and early 2000s was done “with the purpose of helping Foxtel to buy Austar.”

“Now that would be laughable,” he said.

The statement in full from News Limited’s corporate affairs department read: Read more »

Grill’d boss: Mumbrella took us out of context. When we said we were banning blogging, tweeting and Facebook, and putting up posters saying we were banning blogging, tweeting and Facebook, we never meant that we were banning blogging, tweeting and Facebook

Grilld boss: Mumbrella took us out of context. When we said we were banning blogging, tweeting and Facebook, and putting up posters saying we were banning blogging, tweeting and Facebook, we never meant that we were banning blogging, tweeting and Facebook    Screen Shot 2012 03 28 at 11.28.42 AM 234x330The CEO of burger chain Grill’d has attempted to dampen a growing social media backlash to the brand’s new campaign poking fun at the likes of Twitter, Facebook and bloggers. Simon Crowe took to the brand’s Facebook page claiming that Mumbrella “showed one of our posters without context”.

Mumbrella posted the story after being sent a press release by the company’s PR agency One Green Bean, along with the only image supplied by the agency.

After Mumbrella reported the campaign, which also includes staff wearing ‘F#ck Celebrity Chefs’, some commenters on Twitter began to point out that the move was a risky one for a brand which has a Facebook page and Twitter profile as part of its marketing strategy.

During the afternoon, Grill’d briefly began to trend on Twitter. Read more »

Anti-animal testing ad banned for ‘unjustified graphic violence’

An ad featuring a battered woman with mascara being applied to her face by a dog’s paw has been banned by the advertising watchdog for using unjustified graphic violence.

The billboard for Against Animal Cruelty Tasmania was taken down after a single complaint was made by a parent of two children.

The complaint read: “My five and four-year old boys become distressed and are afraid to look at the billboard. They, along with me, find the billboard disturbing and scary. It makes them cry and cover their eyes as they are worried about the women and what’s happened to her.”

Anti animal testing ad banned for unjustified graphic violence    Screen Shot 2012 03 28 at 4.08.36 PM 468x234

The ASB ruled that while the advertiser had a valid message to be broadcast, “the graphic nature of this ad is not warranted on a billboard where it could be seen by children. In the Board’s view the ad presents violence in a manner that is not justifiable in the context of the product being advertised.”

AACT objected to the ruling. Chris Simcox, the group’s coordinator, told Mumbrella in a statement: Read more »

TripAdvisor launches creative contest

TripAdvisor launches creative contest    Screen Shot 2012 03 28 at 2.40.43 PM 234x44TripAdvisor is holding a competition for agencies and advertisers, as a means to raise creative standards of display advertising on the site.

The best ad, which can be made for any brand, gets a prize of $144,000 worth of advertising on TripAdvisor.

The Australian part of the global 2012 TripAdvisor Creative Ad Challenge will be judged by a panel from TripAdvisor and a representative from IAB Australia.

Read more »

Citizen journalism expert to ‘inform the informers’ with journo news site

Citizen journalism expert to inform the informers with journo news site    logo1 234x65Founder of Norg Media and board member of Swinburne University’s Public Interest Journalism Foundation, Bronwen Clune has launched a new platform intended to “inform the informers.”

Newsgraf is an email newsletter Clune founded after her departure from tech incubator Pollenizer to fill the gap in the market for “practical information for time-poor journalists, editors and content makers who need to be better equipped.”

Read more »

 
Page 29 of 375« First...102029304050...Last »