Morning Update: Chobani bear ambushes people in NYC; Heineken dares guys to get sentimental; Turkey deports journalist
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here’s footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I’d like to see New Yorkers fight instead of just whipping out their phones to take a picture.”
In this Mumbrella360 video recap, Joe Cincotta, founder and managing director of Pixolut, delivers a rapid fire Ten Minute Talk in which he discusses the psychology behind social and mobile.
He talks about how design interfaces can dramatically impact user experience.
The global ‘Thank You’ campaign will include Sydney and eight other international cities, with billboards and print ads carrying the thank you message.
To date, Australia has pledged $U38,688,313 across a range of channels including government and charities such as UNICEF and The Red Cross, with donations from the general public reaching just over $AU13 million.
Former editor-in-chief of Politifact Australia, Peter Fray is to join News Corp Australia’s national broadsheet The Australian as deputy editor (news).
Fray’s appointment comes just two months after he announced the closure of, political fact checking website, Politifact Australia which had struggled to secure funding outside of the election period.
He is also a former editor-in-chief and publisher of The Sydney Morning Herald who departed Fairfax Media in June 2012 amid mass redundancies across the publisher. Read more »
Air New Zealand, the airline behind safety videos inspired by The Hobbit and one featuring Betty White, is previewing its latest safety video partnership with a behind-the-scenes look before its launch next week.
The newest safety video, featuring Australian model and the face of David Jones Jessica Gomes, marks a partnership Sports Illustrated’s Swimsuit franchise, with the release of the full safety video next Wednesday set to mark Sport Illustrated Swimsuit’s 50th anniversary global celebrations.
Air New Zealand head of global brand development Jodi Williams told Mumbrella: “”It’s around building that brand awareness for Air NZ and lifting our brand globally and Sports Illustrated is a great partner for that.
Ten’s head of news and current affairs at Anthony Flannery has resigned after two years in the role.
Flannery was originally brought in, by then Ten CEO Lachlan Murdoch, to drive strategy for news and current affairs programming across the station.
With extensive experience in news and breakfast television Flannery was at the time of his appointment hailed as the man who could lead Ten’s news division: “from breakfast through to the daily 90-minute news bulletin”, Read more »
The contract is currently held by audience measurement company Nielsen, which won the contract to be the official measurement service back in 2011 and had the contract renewed without tender last year.
“One of the key priorities for the IAB this year is around online measurement,” said CEO of IAB Alice Manners. “We have a deed renewal process happening, so the IAB looks at the environment and have the online audience measurement framework in the marketplace.”
“We have a contract in place with Nielsen and this year that will come into a renewal process. One of the key things will be what we require from an environmental perspective that goes beyond the desktop.” Read more »
The exchange was set to be a joint venture between four of Australia’s largest publishers News, Fairfax, Mi9 and Yahoo!7, as they looked to take on the might of Google’s programatic buying offering and wrest precious ad dollars from the search giant.
News’ decision to pull out of the deal is thought to come from the changed market conditions since it was first mooted, which include the arrival of UK news outlet the Mail Online, which has struck a joint-venture with Mi9 and looks set to become one of the biggest news websites in the country. It is understood News’ reluctance to commit to the exchange had been a major hold-up in its arrival.
In recent days News has also lost its head of commercial development Jason Barnes and director of commercial and product development Les Wigan who is heading to Fox Sports. The pair were leading the key figures on the publishers exchange. Read more »
UK independent agency Karmarama is eyeing the Australian market as it looks to establish overseas offices, with new executive chairman Jon Wilkins telling Mumbrella “I’d love to establish a foothold Down Under”.
Wilkins, one of the co-founders of Naked Communications, joined the agency late last year and said it would be looking to expand its footprint overseas. The 200-strong ‘digitally centred’ London agency boasts clients including the BBC, BT, Porsche and Virgin Active.
He told Mumbrella: “We are looking at plans to export Karmarama to other markets as the place is really quite special and is comfortably the largest, most digitally centred integrated and independent agency in London. As you know London is a pretty tough market so to do what the crew have done is amazing, and to do that with a real point of view and a lot of soul is even better. Read more »
News Corp Australia has worked with creative agency AJF Partnership to encourage family story time with a Mr Men and Little Miss books promotion.
It sees the books available with the purchase of News Corp Australia’s metro newspapers from Sunday and for the next two weeks.
The campaign, which features the cartoon characters interacting with children, was launched in conjunction with research commissioned by News Corp Australia through Newspoll which found reading was an important issue to parents.
News Corp Australia’s group director,marketing, Damian Eales said in a statement: “We are constantly looking for ways to add value to our readers’ experience. With this integrated editorial and retail circulation campaign, we are encouraging families to come back together for storytime.
The co-founders of Frankie Press Lara Burke and Louise Bannister will leave the company this month after launching the magazine nearly ten years ago.
Burke, the magazine’s creative director, and Bannister, publisher of the title, founded Frankie in 2004 and are moving on to “pursue their creative partnership in a new direction”.
“It is bittersweet to leave Frankie Press, as the publications are extensions of ourselves, our interests and our love of print,” they said in a statement. “We are proud as punch to have founded Frankie magazine and are truly delighted with its ongoing achievements.” Read more »
Digital advertising industry body the Interactive Advertising Bureau (IAB) has this morning announced it no long wants to be seen as a “closed shop” and instead has promised to be more inclusive of agencies, technology partners and small publishers.
The declaration was made today by CEO of the IAB Alice Manners today, who signalled the move while announcing the creation of an Agency Advisory Board to be headed by Group M chief investment and intelligence officer Danny Bass.
One of the traditional criticisms of the IAB has been it was a body which solely represented the interests of the “big publishers” News Corp Australia, Fairfax Media, Mi9, Yahoo!7 and Google. In announcing a series of changes Manners said the organisation was committed to changing this perception.
“We want to be representing everyone in the industry and have them in a big tent,” said Manners. “The one consistent thing I got when I took this job was that the IAB represents only the interests of the top five publishers in Australia… this is about change this is about a new purpose and being for the entire industry.” Read more »
Hollywood actress Mila Kunis has learnt the ‘Kentucky Chew’ after being signed as the new Jim Beam global ambassador at the end of last month.
The bourbon brand released a video of Kunis learning the ‘Kentucky Chew’, a name given to the technique of how to correctly taste bourbon, by putting it in your mouth and chewing it, ahead of the launch of the brand’s first global campaign.
The ‘Set a Sister Free’ campaign, created by Newcastle based communications agency Enigma, aims to help free “the 11 million hens currently kept in cages in layer farms around Australia”.
It urges consumers to purchase cage free eggs and to check menus at restaurants to ensure cage free eggs are being used.
Enigma creative director Brian Daly said in a statement: “It seems we had been working on the layer hens issue for years before the penny dropped that all these hens were hens – they were females. So we thought these ladies deserved some cross-species support from their human sisterhood.
Ogilvy Melbourne promotes Melbourne Food and Wine Festival as time for attendees to become an ‘explorer’
Ogilvy Melbourne is targeting a broader and younger audience with its first campaign for the Melbourne Food and Wine Festival since winning the account last June.
The campaign introduces the tagline ‘Discover Something New’ and aims to position the event as the perfect time for regular and new attendees to become an ‘explorer’.
Ogilvy Melbourne’s general manager Michael McEwan said in a statement: “We know that food and wine enthusiasts are always searching for new things to discover,whether it is new dining spots, new ingredients or even new cooking techniques.
“This campaign aims to get the message across that the Melbourne Food and Wine Festival is the perfect opportunity to explore, discover and find that something new. Through the use of artistic and sophisticated imagery, along with cutting edge technology and promotions, we hope to also capture the attention of a whole new audience by positioning consumers as the new explorers.”
Channel Nine’s The Block: Fans v Faves rose to the top of the ratings last night with 1.134m viewers, helping Nine win the night with a 22.4 per cent share of the audience.
The Block was also the most time-shifted show last week as its audience went up from 1.236m last Thursday to 1.353m in the seven days since, an increase of 117,000 viewers.
Ten’s first coverage from the Winter Olympics which included a preview of tonight’s Big Bash League final between the Hobart Hurricanes and Perth Scorchers and coverage of qualifiers for the first event on Ten, called Sochi’s Big Bash, averaged 305,000 viewers from 8.30pm until midnight.
However Channel Seven won the news battle in all people as it had the most viewers across the five cities, 1.059m for the first half hour as Nine had 969,000, and in the second half hour Seven had 1.038m with it’s news in three capitals and Today Tonight in Adelaide and Perth, as Nine had 892,000 for its extended news bulletin.
Australian newspaper revenues for News Corp dipped further in the final three months of last year, losing 17 per cent year-on-year with CEO Robert Thompson blaming a “challenging advertising market” for the global company’s revenues declining four per cent over the period to US$2.24bn.
However, the company claims ten per cent of the Australian operation’s decline can be attributed to the weakening Australian dollar with the rest blamed on “weaknesses” in the local market, while the consolidation of Fox Sports and increased ownership in Foxtel more than doubled earnings from the local operations to US$17m, from US$8m the year before.
However, cable TV operations revenue dropped three per cent to US$110m, but the increase in earnings was credited to the full effect of the consolidated holdings being felt, and lower programming costs for the group, thanks in part to the loss of the Big Bash League rights to Network Ten.
Revenues from digital Real Estate operation REA Group rose 20 per cent across the quarter to US$55m from US$46m the corresponding quarter, while overall earnings for the group increased by nine per cent to US$327m, from US$300m the year before, thanks largely to the property and publishing sectors. Read more »
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Honda has teamed up with production company Nexus and directors Smith & Foulkes (who shot last year’s Hands films from Wieden + Kennedy London and were behind the much-celebrated Hate), for a follow-up spot that brings a surreal visual touch to the standard car ad. The new film sets out to explore what’s on the inside of various objects, including a Honda Civic Tourer as well as golf balls, cameras and a guitar amp, as if they were being sliced in half, using a combination of live action, stop motion animation and CGI .”