In the ad, speech bubbles emerge from the two main election hopefuls. Liberal Party leader Tony Abbott says, “I’m going to win big on election day”; Prime Minister Julia Gillard counters, “Only if you back me at sportsbet.com.au”.
The ad ran in newspapers including Melbourne’s Herald Sun and Sydney’s The Daily Telegraph.
Ratings-hungry Ten Network is going into a partnership with News Ltd to expand its Meet The Press program – but the new version will be less news-led and more lifestyle.
The Sunday morning political program, hosted for two decades by Paul Bongiorno, will now be fronted by former Sky News and Breakfast presenter Kathryn Robinson.
Veteran Bongiorno will remain a contributor to the program, but not on a weekly basis.
Media analysts are tipping the September federal election will provide a boost for Australia’s lacklustre advertising market.
However, some analysts are sceptical about whether political party spending will compensate for revenue lost from government spending during the mandated blackout on Commonwealth advertising.
“Political party spending is not actually that large,” said Fusion Strategy’s Steve Allen.
Seven’s My Kitchen Rules continued to dominate OzTam TV ratings last night with 1.665m capital viewers tuning in, hundreds of thousands ahead of competitors.
The deal – which the Herald Sun is reporting to be worth $10m – marks a return for the Melbourne-based car manufacturer’s ties with the NRL, having backed the sport 15 years ago.
Holden will sponsor the State of Origin series, rugby league team the Kangaroos and the under-20s competition, now known as the Holden Cup.
The announcement comes as Holden reaches the conclusion of a creative agency review, with speculation mounting that Melbourne independent agency AJF is to land the entire account.
Holden boss Mike Devereux said in a press release: Read more »
Vietnam war period movie The Sapphires dominated the AACTA’s last night, winning best film, best director (Wayne Blair), best actress (Deborah Mailman), best actor (Chris O’Dowd) and best supporting actress (Jessica Mauboy).
The film about an aboriginal troupe of entertainers who performed for American – and not Australian – soldiers swept the awards, and also won the best screenplay (Keith Thompson and Tony Briggs).
The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, AFL, Simplot, Douwe Egberts, Heinz and Coca-Cola.
No redundancies will come as a result of the merger, Aegis said. Read more »
The film will get a theatrical and Video-On-Demand release, with a date set for 29 March.
Dada Films has acquired the film that sees Hogan re-unite with Australian actress Toni Collette. Read more »
Mobile ad firm Big Mobile has named its first managing director for Australasia.
Sales director Rob Hall has been promoted to the new role of MD, and Angus Keene brought in from Fairfax as New South Wales state sales manager. Read more »
The first edition of the edited two-hour show will air this weekend.
Read more »
The ad account of Oreo, Kraft Food’s fast-selling biscuit, is to move from Melbourne to Sydney following the closure of its creative agency DraftFCB Melbourne last year.
After a protracted review which kicked off in September, the Melbourne-based consumer goods giant has opted to move the account north to DraftFCB’s Sydney office. Read more »
Nine is set to cut jobs as the media company continues to struggle in a difficult advertising market.
In an email to staff this afternoon, Nine Entertainment CEO David Gyngell wrote that he has asked managing director Jeffrey Browne and Nine Events MD Geoff Jones to identify specific cost-cutting measures within their businesses.
Mumbrella understands that while there may be redundancies, any cuts at this stage would be voluntary.
“The reality is this: the environment remains difficult and we have to toughen up find ways to save cost and operate more efficiently,” wrote Gyngell in the email. Read more »
Sensis said it was buying TrueLocal from News Limited earlier this month.
The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex’s featherlite ultra thin condoms.
The campaign also targets the lesbian community for the first time with Play O orgasmic gel, with a ring of stars representing an orgasm.
The appointed is welcome news for Y&R, which brought in new MD Andrew Dowling to run the struggling Sydney office late last year following the departure of group CEO Russel Howcroft to Ten.
The appointment comes at a period of considerable change for the typically steady Kellogg’s account. The company hired Leo Burnett Sydney last year, breaking JWT’s exclusive hold on the business.
And late 2012, Kellogg’s marketing chief John Broome said that he wanted to take more risks this year as the company eyes faster growth in new categories.
The announcement from Kellogg’s: Read more »
Bulmers has launched an outdoor, online and print campaign that celebrates the cider brand’s British heritage.
Shot in the streets of East London by photographer Ollie Grove, the campaign tries to capture the “street smart British attitude”, according to Clive Coleman, GM for Cider at Carlton and United Breweries. Read more »
Wolf Creek 2 has begun principal photography, again helmed by writer-director-producer Greg Mclean.
It will be a welcome relief to Mclean after the film struggled to get off the ground due to financing issues. In 2011 private investor Geoffrey Edelsten agreed to $5m investment but was later accused of failing to honour his commitment. Read more »
Speculation is mounting that Holden has brought an end to its historic relationship with ad agency McCann.
The iconic carmaker, known globally as General Motors, has awarded all of its Australian business to Melbourne-based indie AJF Partnership after an advertising review that began in October, according to rumours circulating the industry. Read more »