The Monkeys launches billboard drag race for Ice Break

Just under a year after The Monkeys added a motor to a couch in a stunt for client Ice Break, the agency has staged a billboard drag race for the iced coffee brand.

The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.

Janice Maree, senior product manager, Ice Break Parmalat Australia, said: Read more »

Hyundai Sante Fe: Experience the unforgettable

Korean car specialist Innocean has launched a campaign for the Hyundai Sante Fe that sees a family drive through a mountainous landscape where they encounter black and white portraits of themselves.

The ad was directed by Bruce Hunt and visual effects were by Animal Logic, which bought part of post house Fuel FX today.

Read more »

Big Brother live evictions no match for The X Factor

big brother logoBig Brother’s first Tuesday live eviction show did not budge Seven’s ratings winner The X Factor last night.

Due to Nine’s broadcast of the NRL grand final, no live eviction happened on Sunday’s Big Brother, which took place on Tuesday night instead.

In the first head-to-head of the two shows’ live 7.30pm episodes, the singing competition won the night in total viewers and two of three key ad demographics. Read more »

Older Australians treated as ‘brain dead’ by ‘patronising’ advertisers – survey

A large number of Australians over the age of 50 think advertising directed at them is patronising, a survey has found.

Online research into 5,402 Australians from the age of 50 to over 80 revealed that 40.5% of this group feel patronised by advertising.

Only 8.1% find ads to be entertaining, while 33.9% say they are informative, the research found.

One comment from a survey respondent read: “It appears that we either do not exist – or are treated as if we’re brain dead.”

Read more »

Bait continues to struggle as Looper opens strongly at box office

Australian shark film Bait is struggling to win an audience in its second week at the local box office.

The 3D shark flick took a very low $825 screen average across 231 screens, according to the Motion Picture Distributors Association of Australia.

In its second weekend, the film made $190,000, taking its Australian box office to 776,000 for distributor Paramount.

The genre film follows a group of stranded shoppers in a submerged supermarket after Tsunami hits, getting terrorised by a great white shark. Read more »

Médecins Sans Frontières launches news and doco portal

Médecins Sans Frontières Australia has moved into branded content, creating an online news and documentary service.

The portal – called MSF.TV - is part of a month-long awareness campaign for the medical humanitarian aid group.

The service will report medical news across seven channels on matters such as protests against medical patents, giving care in conflict zones and the fall-out of Nigerian flooding.

Read more »

The Farm hires Michael Menzies as creative director

After a four month search, Sydney-based digital agency The Farm has hired former Ogilvy and Saatchi & Saatchi creative Michael Menzies as creative director.

Menzies will work on brands including Johnson & Johnson, Sara Lee, Moccona, The Wiggles, Hoyts, The Smith Family and Taubmans.

He joins after almost four years running his own agency, Audacity Creative, and is to work full time at his new agency.

Menzies replaces Wade Kuhn who left in June after a four-year spell to join Facebook’s global creative solutions team as a creative strategist. Read more »

Print edition of Dynamic Business closes after 20 years

Monthly business and technology magazine Dynamic Business is to close after more than two decades of publishing.

The title will continue to exist online through the website The October issue has just gone to print and the November issue will be the last.

Colin Porter, MD of the publisher of Dynamic Business, Loyalty Media, said: “The decision to close the magazine was not difficult in that the engagement we have with our partners and readers in the online space has exceeded that of the magazine for over 18 months. The financial viability of printed products is no longer there.”

The closure also sees the departure of editor and publisher Jen Bishop, who joined the magazine in 2008. Read more »

Greg Kinnear to star in US version of ABC’s Rake

As Good As It Gets and Little Miss Sunshine actor Greg Kinnear is set to play an Americanised version of Richard Roxburgh’s Cleaver Greene, the criminal defence lawyer in ABC’s Rake.

The show will be a co-production between Essential Media and Entertainment and Sony Pictures with executive producer of House, Paul Attanasio to EP the series. Read more »

Renault game invites drivers to ‘Zero-in’ on 0% finance rate

Naked’s Melbourne office is behind a new campaign for Renault to launch its new 0% finance rate.

The campaign will centre around a digital game called Zero In in which consumers attempt to guess the location of a Renault Megane Hatch Diesel on a map of Australia. Read more »

Hyundai A-league: If there were no stadiums, no mascots, no ads, no headlines, no ball, we’d play anyway

"If there was no ball, we'd play anyway"

BMF has launched a new ad to mark the eighth Hyundai A-League football season.

Featuring Australians of all ages and levels playing the sport, the campaign, which carries the tagline “We are football”, will include print and digital and will screen on TV in both New Zealand and Australia.  Read more »

Animal Logic buys assets of Fuel VFX

Australian independent post production house Animal Logic has bought the business assets of Fuel VFX, the visual effects company which went into voluntary administration in late August.

The acquisition means the foundation of a new company Animal Logic Fuel, trading still as Fuel VFX, with both companies operating with their own distinct identities and client relationships. Read more »

WTFN launches Fred Media in time for MIPCOM

A new Australian distribution company will launch at the international TV market MIPCOM in Cannes this year with a range of content from Australian production companies.

Fred Media, a distribution arm to WTFN will also be representing WTFN’s factual show Bondi Vet as well as shows from Gibson Group, Hark Attack, Big Dog, Lachdown, The Media Mix and Media Farm. Read more »

Underbelly: Badness ends on a low

Nine’s finale of Underbelly: Badness was the show’s lowest rating normal episode of the season.

The final episode rated 861,000 across the five metro markets according to preliminary ratings from OzTam.

The show was 12th for the night in total viewers but 9th in Sydney and Melbourne, 14th in Brisbane and Perth and 15th in Adelaide. Read more »

Call for entries: September’s TV ad of the month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.

Agencies and brands involved in creating TVCs that first ran in Australia during September on TV, cinema or online are invited to put them forward. Read more »

Australia’s ad market is ‘uncertain and volatile, return to ‘slight growth’ expected in 2013

Australia’s advertising market is “uncertain and volatile” with print and television under continued pressure and only 0.7% growth expected for next year, according to ZenithOptimedia’s global adspend forecasts.

This compares to 4.6% growth expected for the global ad market next year, led by emerging markets and digital media.

Key advertising categories in decline in Australia currently are finance, toiletries/cosmetics and food. Automotive, pharmaceutical and alcoholic beverages are helping to uphold a “flattish” result overall now, the media agency said. Read more »

Cricket Australia appoints Pulse to build Big Bash League brand

Cricket Australia has appointed PR agency Pulse Communications ahead of the new season of the Big Bash League, an intercity 20Twenty competition that was revamped as an entertainment brand last year.

Pulse, which is part of Ogilvy PR, won the brief to build the image of the sport after a pitch involving four agencies in Melbourne and Sydney.

Cricket Australia’s senior manager of marketing Julian Dunne said:  Read more »

Brands pull ads from 2GB show following Alan Jones ‘died of shame’ comments about PM’s father

A number of advertisers have moved to distance themselves from comments made by 2GB’s Alan Jones about the reason for the death of Prime Minister Julia Gillard’s father.

The inflammatory comments – that Mr Gillard had “died of shame” were made by Jones at a political gathering and taped by a journalist from the Sunday Telegraph.

Opponents of Jones used social media including Twitter, Facebook and to target advertisers on 2GB. Read more »

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