Nando’s launched a TV ad around MasterChef last night. The ad focuses on the importance of sharing and uses the slogan ‘Eat interesting’.
Some of the most celebrated players of the National Rugby League have taken part in a tribute ad for Mother’s Day.
The ‘Ode to Mums’ TVC features rugby players reading lines from a poem about how much they owe their mothers. The ad screens this evening on Fox and will also air on Sky in New Zealand.
People can now ‘hang out’ with the cast of Bondi Rescue on Google+, with the likes of Chief Lifeguard Hoppo, and Bondi favourites Reidy, Deano, Maxi, Jesse and Kerrbox and Whippet in attendance.
The first Bondi Rescue Google+ Hangout took place on April 30, and future events will take place at 8.30pm although no dates have been given.
Kristin Burgham, head of sales at Cordell Jigsaw, which makes the show, said: Read more »
The show – the most important in Ten’s armoury – is facing tough competition this year including against Nine’s contest The Voice on weeknights. Last night it was beaten by The Block which rated 1.476m for Nine.
MasterChef was fourth for the night, also beaten by Seven News (1.565m) and Nine News (1.481m).
It is the second series running to see a decline in the debut audience. Last year’s opener rated 1.569m despite competition from The Logies, while 2010′s was 1.692m.
A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: Read more »
Writing in the Media Alliance’s annual Press Freedom report, federal secretary Chris Warren said that Australia had slipped down global press freedom rankings, in part because of restrictions on how journalists’ access to immigration detention centres and also because of the recommendations of the government-commissioned Independent Media Inquiry which wants a new news media regulator.
After highlighting restrictions on freedom of information and protection of whistleblowers,Warren wrote: “The 2007 election brought to power a Labor government which included in its platform a promise to address these restrictions on the freedom of the press in this country. We applauded when the Rudd government announced new Freedom of Information laws (some states haven’t yet joined that party). We were enthusiastic participants in the public hearings that led to new Commonwealth shield laws and urged the states to follow suit.”
But so much of this promise seems to have slipped away. Read more »
A two part mini-series about the James Hardie asbestos tragedy will wrap filming today, a day after the High Court handed down a decision on the company’s directors.
The High Court found the seven directors of the asbestos manufacturer had committed breaches over the company’s asbestos compensation fund.
The mini-series Devil’s Dust, scheduled for the ABC and based on real events and people, follows three men, Bernie Banton an asbestos suffer and former James Hardie worker played by Anthony Hayes, Adam Bourke who discovered Hardie was selling a carcinogenic product, played by Don Hany and Matt Peacock, an ABC journalist, played by Ewen Leslie.
Over 3000 women took part in the event, which is part of an ongoing initiative intended to give women a supportive community and safe ways of running after dark with branded running clubs and events.
The event cost $80 to attend and participants received a Nike running shirt as part of the entry package.
The event was MC’d by The Voice host Darren McMullen.
Juliana Nguyen, marketing director of Nike Pacific told Mumbrella: Read more »
An ad for Ikea has won ad of the year at the Sirens Awards, announced this morning.
The ad ‘Holidays’ was written by Tim Green and Tim Cairns of The Monkeys in Sydney won the 2012 Gold Siren award. It also won a Silver Siren for winning the ‘single’ category.
The ad aims to discourage the inexperienced from installing their own kitchen and leaving it to Ikea that features a swearing schoolboy telling his class how he helped his father build ‘a new f(BLEEP)ing kitchen’ over the holidays.
The ad was directed by Ralph van Dijk.
The strategy for BlackBerry’s teaser “Wake Up” campaign has been labelled 15 years out of date by the boss of a rival agency.
Speaking on this week’s Mumbrellacast, Mike Wilson, chairman of Naked Communications, praised the execution of the campaign but said the strategy was “pre-digital age”.
The Wake Up teaser campaign has seen a series of stunts with campaigners holding up placards outside the Apple Store, in the background crowd on Seven’s Sunrise and elsewhere. Paid media activity has focused on a website countdown.
The strategy is being led by Sydney based agency Tongue. Among Tongue’s management are former Naked staffers John Du Vernet and Jonathan Pease.
Wilson said on the podcast: “The actual tease activity… was very well executed and generated a lot of conversation. But where it falls down is that I don’t think it was particularly well constructed within a communication strategy framework. The notion you would go out with a load of messages get people talking and then not reveal for several weeks later to me is something you would have done in the pre-digital age. Read more »
Ford has launched an ad in which a cane toad fatally underestimates the power of the four cyclinder Falcon EcoBoost.
The campaign will initially run online only, with no plans to air the spot on national TV yet.
The finalists vying to represent Australia in the Young Lions competition at Cannes next month have been revealed.
Australia will be represented in the categories of film, marketer, media, print and digital. Read more »
Chicken chain Nando’s has appointed Match as its media agency after a credentials presentation.
Nando’s is a new sponsor of MasterChef, announced yesterday, and a new campaign will launch around the show on Sunday.
It is unclear how the brand will be integrated into the show, although the association is likely to be around flame-grilling.
“We’ve had to think laterally about how to integrate the brand with the show, as MasterChef is obviously about using food from scratch that isn’t cooked,” said Match strategy director Ian Czencz. “But MasterChef is also about good cooking, so there’s a clear fit there.”
Match takes on the business, which Nando’s formerly handled inhouse. Nando’s recently appointed Banjo as its creative agency.
Kim Russell, marketing director, Nando’s Australia said: Read more »
A new FremantleMedia Australia production is one of four new television dramas receiving support from Screen Australia.
Produced by Andy Walker and Jason Stephens with Stephens executive producing, the 13-part, hour series Mr & Mrs Murder will air on Ten.
A murder mystery series, Mr & Mrs Murder follows Nicole and Charlie, a married couple who run an extreme cleaning business, specialising in crime scenes, solving the crimes before the police.
The synopsis reads “Armed with wit, smarts and the invisibility that cleaning brings, the duo solve the crimes the cops can’t in a murder mystery with a smile.”
Mumbrellacast: Naked’s new positioning | Photon’s heady days | Steal Banksy | Wake Up ethics | Rafters in decline? | The convergence review | Sapphires to Cannes
- 1:18 The relaunch of Naked’s parent company Photon as Enero
- 6:05 Enero CEO Matt Melhuish on Naked’s positioning
- 11:30 Remember the Photon parties (and the stiletto marks on the boardroom table)?
- 13:08 The story behind Steal Banksy
- 22:24 Does the Blackberry Wake Up campaign have an out of date strategy?
- 28:04 Ethics of video blogging
- 37:15 Is there life left in Packed to the Rafters?
- 40:38 Implications of the Convergence Review
- 46:40 The Sapphires gets Cannes screening
- 48:59 This week’s box office Read more »
The ex-Leo Burnett Sydney general manager joined Whybin\TBWA as client service director 18 months ago, leading the agency’s Insurance Australia Group business with NRMA and Fairfax Media relationships.
Managing director is a new position at the agency, and Fitzhardinge will report into CEO Paul Bradbury.
Bradbury said: Read more »
Melbourne train operator Metro Trains has launched a new campaign to encourage footy fans to get the train to games, rather than drive.
Chloe Alsop, marketing manager Metro Trains, said: “Every seasoned football fan knows the pain involved in driving to a footy match in Melbourne. At Metro we’re constantly improving the train service in Melbourne, not just for weekday commuters but also for all major public events, especially the footy. We’re very proud that we could partner with the AFL and the footy clubs to bring this campaign to life.”
Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.
Agencies and brands involved in creating ads that first ran during April are invited to put them forward.
Simply email details of the ad, including the client, agency credits and a link to a video sharing site where it can be viewed to email@example.com. We also welcome reader suggestions.