Promo agencies call for clients to pay towards pitches

Clients who call a creative pitch for promotional agencies should contribute $5000 to each participating agency, new guidelines from the Australasian Promotional Marketing Association suggest.

apma pitch guidelinesAccording to the best practice guidelines, an agency should not expect any remuneration for presenting its credentials, while a strategy submission deserves a $2000 contribution.

APMA says that a full creative pitch can cost an agency $25,000 to $50,000. Read more »

Mrs Brown’s Boys wins 9pm for Seven

The series premiere of a British sitcom on Seven, Mrs Brown’s Boys, won its time slot on Wednesday night.

The show which was created, written and stars Brendan O’Carroll as a loud mouthed Irish matriarch named Agnes Brown, took 980,000 across the five city metro market according to preliminary results from OzTam.

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Ian Thorpe doco and SBS Cronulla riots investigation get Screen Australia funding

An ABC documentary about Olympic swimmer Ian Thorpe directed by Gregor Jordan is one of the films to receive funding from Screen Australia.

Jordan, who directed Ned Kelly and Two Hands, followed Thorpe as the swimmer made his failed comeback for the 2012 London Olympics.

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Fairfax board holds out against Rinehart despite share dumping threat

The board of Fairfax has held firm on its refusal to offer its biggest shareholder Gina Rinehart boardroom seats unless she commits to the company’s charter of editorial independence.

The statement from the board came after it this afternoon discussed whether to allow Rinehart – who owns nearly 20% of the company – to join.

Rinehart is widely believed to have made the investment in order to have a wider voice on issues such as carbon tax, taxation of the mining industry and climate change. In a statement released to the ABC this week, she threatened to sell her stake in the company unless she gets on the board.

Today’s statement from Fairfax: Read more »

Le Coq Sportif brings Tour de France to Sydney

Sports brand Le Coq Sportif has partnered with Mail Call cycling couriers in an execution designed to promote the brand’s sponsorship of the race. Le Coq Sportif is sponsoring the coveted yellow leader’s jersey and 25 cycle couriers in Sydney and 5 in Melbourne will wear the top for the duration of the event, which begins on the 30th June.

The race goes on for 21 days, covering 20 stages. The activation, created by Magnum PR, will see the couriers visit around 1000 locations a day. Le Coq launches Tour de France couriers Read more »

Subway found to have misled public with ‘chicken fillet’ that is really processed meat

chicken filletSubway has changed the name of its Chicken Fillet Sub after the advertising watchdog ruled that the description was misleading or deceptive as it contains shaped, processed meat and not a genuine chicken fillet. The snack has been on sale in Australia for a decade.

The snack will now be known as a Chicken Classic and the store is currently changing the signage at its 1300 stores across Australia.

A complaint to the ASB stated: “I purchased a chicken fillet subway roll and when I got it home I was disgusted to find after biting it that it is in fact a processed chicken piece. My understanding of a chicken fillet is a fillet of chicken not processed chicken meat.” Read more »

Car in lake ad banned by ad watchdog

An ad featuring two women who drive their car into a lake because they’re distracted has been banned by the Advertising Standards Board.

The ad features the women ignoring their GPS while they chat, stopping to talk to a jogger and then driving into the dam.

The ad promotes free breakdown recovery for people who use Ultratune.

A complaint to the ASB stated:

“Our family lost 5 members in a accident which they drowned. They were driving a silver ford falcon. As you can understand this is upsetting to us and other people as well who have suffered this kind of tragedy.” Read more »

APN Outdoor wins Sydney tender – Australia’s biggest out of home contract

apn bus

APN Outdoor has won the battle for the biggest outdoor contract in Australia, Mumbrella understands.

APN has managed to retain its hold on the lucrative Sydney buses contract.

The five year contract begins on July 1, with bidders expected to guarantee the NSW government upwards of $100m in revenue. Read more »

Virgin Mobile appoints Euro RSCG but Mojo ‘remains on roster’

Virgin Mobile has added Euro RSCG to its roster with a new brand campaign to break next week.

The move comes just four months after Vodafone parted ways with Euro’s sister agency Host.

Euro found its way onto the roster after jointly pitching for the evolution of the “Fair Go For All” brand work with PR agency One Green Bean, which was co-founded by Host boss Anthony Freedman.

Mojo – which created the first stage of the Fair Go For All positioning with Robin Da Hood - remains on the roster though, Virgin Mobile said.

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Michael Buckley quits as CEO of Amnesia Razorfish

Michael Buckley has quit as CEO of digital agency Amnesia Razorfish Australia. The Publicis Groupe owned agency is not looking for a replacement for his role. Instead, managing director Doug Chapman will head up the agency following a restructure.

Chapman joined Amnesia in 2010 after leaving the agency he founded in the late eighties, The Marketing Store. Amnesia co-founder and chief creative officer Iain McDonald remains part of Amnesia Razorfish’s leadership team. Read more »

Google launches interactive 3D Lego set

Internet giant Google has partnered with toy company Lego to allow online users to build anywhere on a digital map of Australia.

The project, called Build, was a collaborative project with M&C Saatchi’s digital agency Mark, and is designed to showcase the 3D capabilities of Google’s web browser Chrome. The project was produced by Swedish digital agency North Kingdom. It also marks the 50th anniversary of Lego’s launch in Australia.

The Build campaign allows users to claim their own plots anywhere in Australia and New Zealand, with plans to roll it out globally.

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2SER management accused over axing of radio journalism mentor

Opponents of changes at Sydney’s community radio station 2SER have accused its university owners of bulldozing through its plan to axe the staffer who leads the station’s speech output.

2SER announced in May that restructuring would be necessary in the face of funds being frozen by joint owners of the station UTS and Macquarie University.

The station’s talks co-ordinator Mark Robinson, a twenty year veteran of the radio station who helped guide the news and current affairs programming and university journalism students, has now seen his role chopped, protestors say. The decision – which 2SER declined to confirm upon being invited to comment by Mumbrella yesterday – comes despite 70 submissions asking station management to reconsider. Read more »

ABC launches iview for mobile

ABC iViewThe ABC has launched a mobile version of its on-demand TV streaming service, iview. The launch is intended to respond to the changing viewing habits of Australian TV audiences who are increasingly consuming TV content on the move and using multiple screens to view.

The ABC reports that 3.3 million viewers use iview per month on average, which it claims is an increase of 22% compared to last year.  The iview mobile version is a universal iOS mobile app, which means it is currently only available to owners of Apple devices, with plans to create an HTML5 version in the works.

ABC TV was the first to market in Australia with the launch of its online streaming service in 2008. The 2012 Nielsen Online Consumer Report claimed that half of the Australians who are legally watching TV content online use iview.

Read more »

Winners and Losers returns right side of 1m, Bingle slides again

The new season of Seven’s drama Winners and Losers returned on Tuesday night on the right side of 1m viewers.

In its second season, the show about the aftermath of four female school friends who won the lottery, took 1.074m according to preliminary reports from OzTam and placed 6th for the night.

Read more »

Brisbane’s Rave Magazine ceases print edition

Brisbane street press publication Rave Magazine has ceased its weekly print edition.

The closure comes after 21 years and 1047 issues. There will be five redundancies.

Colin Rankin, publisher for the magazine told Mumbrella a print version might return in the future. Rankin said: Read more »

Glendyn Ivin’s Last Ride gets US theatrical release three years after local release

An Australian film released in 2009 with Hugo Weaving in the lead role has been picked up for US theatrical release. Read more »

Modern Family actor fronts latest Air New Zealand safety video from UK agency Albion

President Barack Obama, Julia Gillard and Snoop Dogg all make an animated appearance in the latest safety video for Air New Zealand.

The video, fronted by Modern Family’s Ed O’Neil and Melanie Lynskey of Two and a Half Men, gives safety instructions via an animated sketch, and is a departure from the airline’s previous award winning “nothing to hide” campaign, in which airline staff were dressed only in body-paint.

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Hugo Weaving and Ryan Kwanten begin shooting on Ivan Sen’s Mystery Road

Mystery Road director Ivan Sen

Hugo Weaving and Ryan Kwanten will appear in a new film by the director of Toomelah which has begun shooting in central Queensland.

Mystery Road, written and directed by Ivan Sen will also star Aaron Pederson in the lead role of a detective who returns to his outback home town to solve the murder of a teenage Indigenous girl.

Read more »

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