PM and Abbott to host radio shows over Australia Day weekend

Prime Minister Julia Gillard and Opposition Leader Tony Abbott will host radio shows on DMG’s Sydney and Melbourne SmoothFM stations over the Australia Day weekend.

Both politicians will pre-record one hour programs, with the PM going to air at 9am on Saturday and Abbott on Sunday morning.

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Twitter launches video app Vine

Twitter today released its rival to Instagram a video sharing service called Vine, which allows users to create and share short six second looping videos.

The application is expected to have significant potential for brands and marketers given the growing smart-phone penetration in markets like Australia, where usage has reached more than 37%.

Vine can be integrated with other major social media platforms, including both Facebook and Twitter. Vine was set to launch as a standalone video-sharing start-up before being bought by Twitter in October 2012. Read more »

SMH in copyright blunder over tweeted duck pic

The Sydney Morning Herald has apologised after being caught out using an image from social media without permission and claiming it was a reader’s photograph.

Trey Ratcliff, who runs the blog Stuckincustoms.com, wrote a blog post accusing the newspaper of breaching the Creative Commons licence on his site by using a photo of Florentijn Hofman’s Sydney Festival installation “Rubber Duck” and presenting the image as having been voluntarily submitted.

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Yellow Pages pushes app that makes your wishes come true

Yellow Pages has created a new ad to promote its app for mobile devices which locates businesses.

The “Tick” ad features a man whose gate falls over and then finds a repairman on his app. Excited, he uses it for bigger ambitions including finding a hairdresser, dentist, a suit, a marching band and a pony.

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John Sintras shifts to Starcom chairman as Chris Nolan steps up to CEO

Sintras: Chairman

chris nolan

Nolan: Promoted to CEO

Starcom CEO John Sintras is to move to the role of chairman, the media agency has announced. The shift sees chief operating officer Chris Nolan move up to CEO.

Sintras will continue to chair Starcom’s global product committee, which he was named chairman of two years ago. Read more »

Today Network presenters party by the pool in new campaign

hamish andy today network adThe Today Network has launched a new feel-good ad campaign featuring its presenters including Kyle Sandilands and Jackie O as it attempts to rebound from a run of PR disasters.

The four minute promo called “That Feeling” was filmed – mainly in slo-mo – on an outdoor high-rise terrace in Brisbane, and also features Hamish and Andy, Fifi Box , Jules Lund and others at a party.

The video features the song “We Come Running” by US band Youngblood Hawke.

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CBSi Australia appoints Barry McGhee as new managing director

Online publisher CBS Interactive Australia has announced the appointment of Barry McGhee as Managing Director. McGhee will be responsible for the Australian operations of CNET Australia, GameSpot AU, TechRepublic, and ZDNet after moving across from CBS’s B2B operation, where he was GM. Read more »

Joel Pearson moves to global PHD role

Former Whybin\TBWA and The Conscience Organisation planner Joel Pearson has landed a global role as innovation director with media agency PHD working on client Unilever.

Person has already moved to London and started in the new role this week. Read more »

CommBank turns a garden into a cricket pitch in new ad

CommBank cricketCommBank is continuing its “Summer of Can” advertising activity around its Cricket Australia sponsorship with another campaign promoting a competition for new Everyday Account openers to win $10,000.

The Change Your Everyday ad – created by M&C Saatchi – features a time lapse video of a miniature cricket pitch being built in a suburban back garden.

View the ad: Read more »

Dumb Ways To Die’s Leah Waymark joins Mumbrella’s Meet The Marketers panel in Melbourne

One of the team who drove Metro Trains’ breakthrough Dumb Ways To Die viral video success has joined the panel for Mumbrella’s Meet The Marketers session next month.

The Melbourne event takes place on February 7 at River’s Edge on Siddeley Street from 6pm.

On the panel will be Leah Waymark, GM of corporate relations for Metro Trains. Since its launch in  November the train safety song created by McCanns has had nearly 40m views globally making it one of the most successful online safety messages of all time.

As Mumbrella has previously announced, the other panellists for the Melbourne session are:

  • Megan Foster, GM of marketing and brand development, Myer
  • Ben Amarfio, EGM, marketing, digital and communications, Cricket Australia
  • David Katic, general manager of marketing, Ford Read more »

UM boycotts News Limited autoplay video

UM CEO Mat Baxter says the agency will boycott the purchase of preroll advertising on autoplay video on News Limited websites, after the publisher yesterday announced it would introduce autoplay videos from next week.

The decision, by one of Australia’s biggest media agencies, is in line with its existing policy of boycotting preroll on Fairfax websites because of a perceived negative impact on the consumer experience.

This morning Baxter told Mumbrella: “Our policy remains that we are not a big fan of it, and that is the position that we’ve got. We won’t be buying any videos that have autoplay on it.” Read more »

Victoria police launches recruitment drive to make train stations safer

Victoria police: “Are you ready to stand out?”

The Victorian police has kicked off a recruitment drive to find officers to patrol the state’s train stations.

The campaign, which the Herald Sun is reporting is backed by $2.7m in media spend, is running on TV, radio, the internet, outdoor and in newspapers.

The recruitment initiative will help make train stations ”places of safety rather than places of fear”, Victorian premier Ted Baillieu was quoted as saying. Read more »

Ita Buttrose becomes a ‘Health Sister’ for Priceline Pharmacy in multi-campaign deal

Publishing legend Ita Buttrose is the new face Priceline Pharmacy and will front a series of campaigns this year for the chain which has more than 200 stores across Australia.

She joins actress Ada Nicodemou as one of the brand’s “Health Sisters” as it pushes further into the health care market.

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Aussie-French cougar romance Two Mothers gets US distribution

An Australian-French co-production has been picked up for distribution in the US market.

Cougar drama Two Mothers, set in Australia and starring Naomi Watts and Robin Wright, has been acquired by Exclusive Releasing following its world premiere at the Sundance Film Festival.

The new distribution arm of Exclusive Media has picked up the rights to the US to distribute as a simultaneous release across both theatres and video on demand.

The film is directed by Anne Fontaine, written by Academy Award winner Christopher Hampton based on a Doris Lessing short story. Read more »

Host launches in Singapore as first step towards Pacific network

Host Singapore: From left, new regional COO Ward, MD Gibson and regional CEO Freedman

Sydney-based creative agency Host today announced the opening of its Singapore operation as the first step to creating a pan-Pacific micro network with further offices in Shanghai and San Francisco.

The Havas-aligned network will remain headquartered in Australia, with current CEO Anthony Freedman becoming regional CEO. He plans to remain based in Sydney but spend about 50% of his time on Singapore business.

Susie Shaw, previously Host’s Sydney MD has become CEO. Laura Aldington, Host’s former head of account management, will be rejoining Host Sydney as MD after two years in New York at Anomaly. Read more »

Booze ad watchdog hits back at AANA: ‘If they did a better job, we wouldn’t be needed’

The Alcohol Advertising Review Board has responded to angry comments from the advertising community that the group – which is backed by health campaigners – lacks legitimacy.

Yesterday, the Australian Association of National Advertisers said the AARB – which was set up because it believes that alcohol advertising self-regulation is not working – was determined to “tear down the current system”, but is flawed as it is acting as “legislator, plaintiff, judge and jury” on booze ads. Read more »

Exclusive: Twitter execs fly in to lay groundwork for Aussie office

Twitter is finalising preparations for its Australian office with a team of senior executives in Australia this week for a second round of high-level “meet and greets”.

Twitter Australia tweet

The Twitter executive team, includes some of the company’s leading executives, are not only meeting with top-level industry figures from media and sporting organisations but is also rumoured to be interviewing for key Australian appointments ahead of its opening later this year.

The trip is the second visit by members of the social media giant to Australia in just three months and comes only a week after Prime Minister Julia Gillard called on the company to be more active against cyber bullying in Australia.

Mumbrella can reveal the executives who are visiting Australia on a two week visit are: Twitter’s head of international strategy Katie Stanton, Omid Ashtari the company’s head of sport, Karen Wickre editorial director of Twitter and Mike Brown head of international development, who led a previous delegation to Australia in November. Read more »

News Limited to switch on autoplay video

News Limited is to join its rival publisher Fairfax Media and switch on autoplay video across its websites.

The move – which starts next week – was revealed in a story from The Australian.

The move will see videos start to play – preceded by pre-roll ads – when users land on a page. Read more »

 
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