GPY&R Melbourne flies flag for Australia in most prestigious Cannes category – Titanium and Integrated Lions
The Melbourne office of GPY&R flew the flag for Australia in the most prestigious category at Cannes today, winning a bronze for its Mobile Medic campaign for Defence Force Recruitment.
Juror Rob Schwartz, chief creative officer of TBWA\Chiat\Day, said of the campaign: “I’d love this idea, which is a unique way to recruit doctor candidates via smart phone and posters. Technology was used to speed up the recruitment process, which is a real game-changer for the category.”
Qantas ‘The great crusade’ wins gold in first branded content award at Cannes, ‘Australia strong at non-fictional storytelling’
The great crusade, a campaign for Qantas by Wonder Sydney, has won a gold lion in the inaugural year for branded content at Cannes, which saw Australia win three awards and New Zealand claim two.
Avi Savar, founder and chief creative officer of US content shop Big Fuel said: “Some of the best work we’ve seen this week has come out of Australia, which has been particularly strong for non-fictional storytelling. The great crusade was a contender to win the grand prix in this category.”
Tooheys deer ad wins well for film craft at Cannes, grand prix winner BETC ‘curious’ about Australia launch opportunity
Australia has won well for film craft at Cannes, with seven gongs coming home from the South of France – but nothing better than a silver as Australia continues its wait for an elusive grand prix.
BMF Sydney was Australia’s best performer in the category, with a silver and a bronze for Nocturnal migration for Tooheys Extra Dry. The ad, directed by Garth Davis through Exit Films, launched in September last year.
Australia’s Young Lions will go home with just one award from Cannes, after missing out in the film category.
Ship Song missed out on glory in Cannes because it was ‘lost in translation’, says The Monkeys creative director
One of the most popular Australian TV ads of the last year, The Ship Song Project for the Sydney Opera House by The Monkeys, failed to make even the long list in the Film Lions at Cannes because it was “lost in translation”, says The Monkeys ECD and Cannes juror Scott Nowell.
“The lost in translation factor played a role in why it wasn’t chosen, although obviously I wasn’t in the room when the jury looked at our entry,” said Nowell.
Wieden + Kennedy co-founder Dan Wieden has said that he wouldn’t rule out a return to Australia for the famous agency brand.
“We’ve had people in Australia before, and we’d would love to set up there again,” he told Mumbrella in Cannes today.
Wieden + Kennedy had a presence in Australia 12 years ago.
One of the world’s most powerful clients, Mars CMO Bruce McColl, an Australian, has said that Aussie marketers will not progress in their careers unless they look outside of Australia for ideas and inspiration.
In an interview with Mumbrella, McColl said that because the Australian marketing scene lacks scale, overseas influence is crucial for marketers to develop.
“Australia lacks scale. So it’s important that marketers tap into global networks when they can – to get a sense of perspective. You can’t be a good marketer and grow as a professional unless you explore outside your sphere,” said McColl, whose employer was named advertiser of the year for Cannes 2012.
Australia has finally been recognised with an award in the Young Lions competition in Cannes – in the marketing category.
The NSW Government’s Sirisha Pulapaka and Helen Luong, a marketer at Audi, claimed a silver medal in a field of 19 international teams.
The pair were tasked to produce a brief for an ad agency and present it to the jury.
BMF managing partner Dylan Taylor has left the agency after eight years.
Taylor, a DM specialist who contributed to the agency’s decade as one of the most respected in Australia, was executive creative director before he took on the managing partner role in November.
He said in a statement: Read more »
Andy Lark on how agencies lose clients, the CommBank rebrand and why you shouldn’t work for arseholes
We begin with our keynote interview with CommBank’s chief marketing officer Andy Lark.
In the video highlights, Andy Lark on:
- Why agencies lose clients by failing to systematically track the relationship;
- The story of the CommBank rebrand around the word “Can”;
- The marketers he respects in a “bitchy, whiny environment”;
- How his team told him they were unhappy with the arrangement with agency Goodby Silverstein;
- How he’s seen NAB’s “Break Up” strategy many times before;
- The problem of anonymity;
- Careers advice: “Don’t waste your time working somewhere that doesn’t inspire you. Don’t work for arseholes. Leave.”
You can hear the full 42 minutes of interview and audience Q&A on the Mumbrellacast below.
Optus has launched a campaign to promote a new range of post-paid mobile plans around unlimited mobile voice calls and SMS.
The TVC is the third instalment of the telco’s “It’s Possible” positioning, unveiled in April with agency M&C Saatchi.
The spot features the return of the yellow cubes, used in previous campaigns to represent the network of family and friends.
Kirk spent two years in a similar role at News Limited.
Metro Media CEO Jack Matthews said in a statement:
“We’re delighted to have Sigrid joining us at an historic time for Metro Media’s mastheads and products. Sigrid is exceptionally qualified to drive the change we need right across our product suite.
“Earlier this week Fairfax Media announced a range of initiatives that will progress the business rapidly on the journey from print to digital. Major advances in our product offering – including the transition to a “compact” format for The Sydney Morning Herald and The Age, and the development of digital subscriptions for these mastheads – will underpin our future success. Read more »
A car ad featuring two cane toads, one of which is get high on its own back secretion has won Mumbrella’s Ad of the Month.
The commercial for the Ford Falcon Ecoboost aims to exemplify how quiet the car is with the toads believing they have more time to get off the road than they actually do.
Nine’s The Block was Australia’s most watched TV show on Thursday night, while the network’s Hamish & Andy’s Euro Gap Year was top rating in the key advertising demographics of 16-39, 18-49 and 25-54.
The Block rated 1.394m, just ahead of Hamish and Andy’s 1.365m. Seven News was third with 1.266m viewers according to preliminary overnight metro ratings from OzTam. Read more »
“I don’t think it’s true that advertising in Australia has got worse – that’s rubbish,” he told Mumbrella in Cannes yesterday.
The winners of pay TV’s annual awards have been announced with Fox Sports selected as channel of the year.
News Limited this week launched a bid to buy Consolidated Media, which would potentially double its stake in Fox Sports to 100%.
Viewers’ love of the property genre was obvious in the subscriber-voted categories with Selling Houses Australia, the show’s presenter Andrew Winter and the UK version of Grand Designs all getting nods.
The ceremony, organised by subscription TV body Astra, took place in Sydney.
The winners: Read more »
The worldwide CEO of Ogilvy has said that the dominance of TV in Australia has “artificially siloed digital”.
In an interview with Mumbrella in Cannes today, global boss Mile Young said that Australia’s “TV-led market” has made embracing new media difficult, while his agencies have suffered from multinational clients pulling spend locally. Read more »
The global boss of MTV-owner Viacom has said that the famous entertainment brand is still eyeing expansion in Australia – despite a local restructure that saw a number of redundancies made and local programming scaled back last year.
Philippe Dauman, president and CEO of Viacom, told Mumbrella: Read more »