Pet Blogger Awards add advertising categories

Pet AwardsThe first Australian Pet Blogger Awards, presented by Four Paws PR, has broadened its reach to include three advertising categories.

The awards, to be hosted in Sydney by Kerri-Anne Kennerley on Friday November 29, is searching for the best blogs about pets, pet app developers, pet websites and social media sites and now pet or pet related advertisements in print, digital and TV and radio.

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Ten staff told to talk up ‘critical’ catchup TV offering tenplay

tenplayStaff at Ten have been told to “talk up” the network’s relaunched catchup TV offering tenplay.

In an email to publicity staff, the network’s director of corporate and public communications Neil Shoebridge urges them to treat tenplay, which relaunched on Monday, as seriously as if it is another channel. Describing tenplay as “critical” to the business, Shoebridge wrote: Read more »

2GB’s Ray Hadley broke radio rules on accuracy and corrections over budget cuts story, rules ACMA

ray hadley2GB has fallen foul of the media watchdog over Ray Hadley’s airing of an inaccurate story from The Daily Telegraph.

According to a finding published by the Australian Communications and Media Authority, the Sydney talk station breached the codes of practice for commercial radio with its failure to correct the story, as well as the original broadcast.

Hadley, who presents the high rating mid-morning show on the station, gave airtime to a story by The Tele’s Steve Lewis claiming that school children visiting Parliament would no longer be given snacks because of budget cuts.  Read more »

BE Festival Q&A to include film, TV, media and creative powerhouses

FESTIVAL BRANDED ENTERTAINMENTThe final session at tomorrow’s Festival of Branded Content and Entertainment will be an audience Q&A with some of the industry’s branded content heavyweights.

The panel will be chaired by consumer psychologist Adam Ferrier who stepped down from Naked Communications last week.

It will feature Sharon Parker, executive director of marketing services at IPG Mediabrands; Rohan Robertson, MD, The Media Mix and Tim Flattery, Head of Business Development & Diversified Services, at MEC

Parker was previously at Unilever across personal care, foods and home care portfolios and was one of the first marketers in Australia to use to content as a marketing tool, for which she won a Cannes Lion.

Robertson is behind one of Australia’s most successful ongoing branded entertainment TV properties, Shannon’s Supercar Showdown, which is funded by car insurance company Shannon’s and has returned to 7mate for a third season.

And Flattery has recently returned to Australia after a stint in LA at Grainey Media, which creates branded IPTV platforms for clients including Google and Nike. Flattery was involved in Australia’s first fully brand funded prime time network television series, No Leave No Life on Seven and Sudden Impact on Nine.

The Q&A panel will include John Mescall and Joel Pearson, who will also be speaking at the conference on the strategies behind two of the most viral pieces of content of the year – Dumb Ways To Die and Dove’s Real Beauty Sketches. Pearson is based in London as innovation director of PHD’s global planning unit while Mescall is ECD at McCann Australia.

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Dancing with the Stars sweeps up for Seven

Dancing with the Stars won Tuesday night for Channel Seven as its two-and-a-half hour debut had 1.331m viewers across the five city metro, preliminary overnight ratings from OzTam show.

The show including former gameshow host Tony Barber, Daily Edition co-host Sally Obermeder and WSFM morning presenter Brendan ‘Jonesy’ Jones, was also the top program in people 25-54.

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ABC to simulcast Doctor Who 50th anniversary special

The ABC will next month simultaneously broadcast the BBC’s Doctor Who 50th anniversary special as it goes out in the UK and around the world.

Doctor Who elephants

The Sunday morning special The Day Of The Doctor – will come as the show, one of the ABC’s most important imported franchises – airs to Saturday night television audiences in the UK. Read more »

Morning Update: Oct 2 – Employee responds to viral resignation; Apple scan your personal care products; Diana ad removed from crash site

This is Morning Update, our overnight wrap up of the international media and marketing news.

Mashable: Former employer fires back at writer’s viral resignation – the boss of the employee whose resignation video went viral this week responds with their own video.

“In a tongue-in-cheek video response uploaded to YouTube on Tuesday, employees at the Taiwanese animation company perform their own “interpretive dance” to Kanye West’s “Gone.” The video wishes Shifrin well and announces they are hiring.” Read more »

Thrill of the Taste campaign marks launch of Connoisseur range

Leo Burnett Melbourne’s first work for Peters Ice Cream has been launched after winning the account nearly year ago.

The campaign launches Peters Ice Cream’s new premium Connoisseur range.

The brand is positioned around the slogan “The Thrill of the Taste” appearing across TV, cinema, outdoor, in-store, magazine and digital.

Media agency ZenithOptimedia and PR agency Liquid Ideas are also working on the campaign.

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Ian Law dies

Former PBL CEO Ian Law has died after a battle with cancer, it has been announced.

The announcement to the ASX came from carsales.com, where Law was a board member.

Carsales.com’s MD Greg Roebuck said: “He was incredibly knowledgeable, supportive and able to deal with issues with wonderful empathy and humour.” Read more »

New brand work for Tourism Australia: Be Changed

Tourism Australia has launched a three minute film featuring the voice of poet Bravo Child and footage gathered during the Best Job In The World contest earlier this year.

The short film – Be Changed – was directed by Rob Stanton-Cook and produced by production house Infinity Squared. Read more »

Google launches first locally made ad with tale of the boy who feared fast bowlers

Google has launched its first locally produced ad, with a life-affirming tale of a boy who uses its Nexus 7 tablet device to improve his cricket skills.

The ad has been created by M&C Saatchi’s Mark.

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Federation University unveiled in Cubed rebrand

The combined University of Ballarat and Monash University Gippsland campus has been rebranded as Federation University Australia in a campaign masterminded by creative agency Cubed Communications.

The campaign includes TV ads, a 90 second cinema ad, radio, online, press and outdoor. Read more »

Supercheap Auto celebrate ‘Bathurst Day’ in first work from new agency

The General Store has revealed its debut work for Supercheap Auto after being officially appointed to the roster a few days ago.

The TV campaign, produced by Jungleboys, leverages Supercheap Auto’s sponsorship of the Supercheap Auto Bathurst 1000.

The campaign aims to tap into the excitement around the race through the concept of ‘Bathurst Day’ – a day when mates get together and watch the race.

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Beware cheese slice rage says Devondale in new ad by DDB

Devondale takes aim at congealed cheese block slices in its latest TVC produced by DDB Melbourne.

This year has seen a string of comical Devondale ads with the overarching strategy as positioning the dairy brand as a solution to a problem posed by a competing product.

The ‘Cylcops’ ad stars a frustrated mother attempting to make sandwiches at a children’s birthday party and struggling to pry apart a congealed block of cheese slices.

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Expedia unveils bucket list online campaign

Online travel company Expedia has unveiled a new online campaign Listopedia designed to inspire Australians to create their own travel adventures with Expedia.

The social campaign is supported by a video and will run across Facebook, Twitter, Google+ and Expedia’s own blog. The films offers a series of images from around the world with text suggesting potential travel ideas.

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Seven storms the US drama battle with The Blacklist while Ten has a Homeland ratings disaster

Seven smashed Monday night’s ratings with US drama series The Blacklist winning 1.596m viewers, while Ten scored just 443,000 for the return of its import Homeland.

The Blacklist, a pilot episode of the series about a former fugitive and an FBI agent, was the top program for the night, and the number one show in people 25-54 .

Meanwhile Ten’s first episode of the third series of Homeland was fourth in the 8.30pm timeslot, and 21st for the night. Read more »

Fairfax to close Sydney and Melbourne magazine inserts with another 45 journalist redundancies

sydney magazine melbourne magazine Fairfax Media is to close its monthly  glossy newspaper-inserted titles the(sydney)magazine and the(melbourne)magazine and its quarterly title Financial Review Capital as part of further cuts which will see another 25 editorial staff let go from the business unit and 20 from the News and Life Media unit.

The news was broken to staff in an email from Fairfax Media’s MD of Australian publishing media Allen Williams this morning.

The company is aiming for all of the redundancies to be voluntary. It is consulting with journalists’ union the Media, Entertainment & Arts Alliance.

In the note, Williams said: “It’s no secret to anyone in the media business that magazines have been an increasingly challenged platform. The sydney/melbourne titles have been great magazines, but it makes commercial sense to make these changes.” Read more »

The Works wins Foxtel’s Presto

PrestoCreative agency The Works has been added to the Foxtel roster with a brief to launch new film subscription streaming brand Presto.

The Works saw off one other agency in the pitch to launch the new brand, which was revealed by Foxtel a week ago. The brief includes above the line advertising along with DM.

Paul Swann, Creative Partner at The Works said: “It’s not everyday that an agency gets the opportunity to launch a new brand so we’re thrilled that Foxtel has decided to partner with us for the launch.

“Presto gives us the chance to get involved in a sector of entertainment that is rapidly emerging.” Read more »

 
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