Peters calls advertising review, Mojo not invited

Peters: sold by Nestlé in June

Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.

The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.

The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm. Read more »

Batman beats The Avengers in survey of most popular DVDs released in Australia this year

The story of a billionaire orphan who dresses as a bat to protect his city has beaten the story of a billionaire who dresses as a robot while he protects Earth in a ranking of the most popular DVDs released in Australia this year.

Batman film The Dark Knight Rises beat The Avengers to the top spot on Quickflix’s top 10 list. The DVD and streaming video service has over 100,000 members, with members able to rate any film on the site with a score out of five. Read more »

Mumbrella’s Meet The Marketers event returns to Sydney and launches in Melbourne next year

Myer’s Megan Foster

Virgin Mobile’s David Scribner

Mumbrella is to stage two events next year featuring a panel of heavyweight marketers in Sydney and Melbourne.

Called ‘Meet The Marketers’, a panel of four marketing chiefs including the likes of Woolworth’s Luke Dunkerley and Virgin Mobile’s David Scribner will join a discussion moderated by Mumbrella’s editor-in-chief Tim Burrowes in Sydney.

In Melbourne a week later, a panel including the marketing bosses of Ford, Myer and Cricket Australia will tackle the issues of the day, hosted by Mumbrella’s Melbourne editor Robin Hicks.

The events come a year after Mumbrella’s first marketer summit, which featured industry figures from CommBank, News Limited, Coles and Tourism Australia. Read more »

Return to the Devil’s Playground among Screen Australia funding recipients

The Devil’s Playground

A series which picks up the story of classic feature film The Devil’s Playground 35 years on, is among 11 productions to receive Screen Australia funding.

Return to the Devil’s Playground is a six-part series produced by Matchbox Pictures’ Helen Bowden and Blake Ayshford and directed by The Strait’s Rachel Ward and Dead Europe’s Tony Krawitz.

Writers on the production are Ayshford, Cate Shortland, Alice Addison and Tommy Murphy.

Read more »

Youth charity Ladder launches ‘Homepage for the homeless’

Patts Melbourne has launched a campaign for youth homelessness charity Ladder.

The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless. Read more »

ABC director of TV Kim Dalton departs

Kim Dalton

The ABC’s director of television Kim Dalton has announced he will leave the public broadcaster in mid February 2013.

Dalton was commended by the ABC’s managing director Mark Scott for his work over seven years in the role.

Scott said: Read more »

Coca-Cola brings the beach to cricket in summer promo

Coca-Cola has launched a summer campaign across its Coke, Coke Zero and Coke Light brands in partnership with the Australian cricket team.

The campaign sees part of the Sydney Cricket Ground turned into what has been billed as the world’s first pop-up beach in a cricket ground. Competition winners will be able to watch the match while sitting in a sand pit or a splash pool and drinking free Coke. Read more »

Real men named James Bond in ‘The Other Fellow’ doco

Boutique production company Mindboggler has made a documentary that looks into how people’s lives are affected by having the name James Bond.

Titled The Other Fellow, the doco was shot during the release of the most recent Bond film Skyfall. It covers the lives of ten men in different parts of the world who share a name with the double agent.  Read more »

Shine confirms move into drama with INXS mini-series

Production company Shine has confirmed earlier reports that it would expand from reality into drama with the announcement of mini-series Never Tear Us Apart: The Untold Story of INXS.

Commissioned by Seven, the show “promises an authentic, behind the scenes look at what really happened – childhood mates from Sydney who were once the biggest rock and roll band in the world – beyond the music, the lights and the roar of a sell-out crowd,” according to a press release. Read more »

Government calls on production sector to comment on ‘documentary’ definition

The production sector has been invited to comment on a new draft legislation by the Federal Government that will affect the sector’s tax rebate, the producer offset.

The Department of the Treasury has released the exposure draft that would introduce a refined definition of the term ‘documentary’ to give clarity to production houses expecting to be eligible for tax rebate, set at 20% for documentaries. Read more »

Muslim group tackles confusion over the meaning of Jihad

A campaign to disassociate ‘Jihad’ with terrorism is coming to Australia.

Muslim group the Council on American-Islamic Relations’ Chicago chapter is to run bus ads “to reclaim Jihad from the Muslim and anti-Muslim extremists” in Sydney and Melbourne, the Herald Sun reported today. Read more »

Giaan Rooney to present the weather over Christmas for Melbourne’s Seven News

Seven’s Melbourne station has hired Olympic swimmer Giaan Rooney to present the weather for Seven News over the festive period.

Rooney joins after a stint as a presenter on Nine, where among a variety of roles at the network she interviewed Australian swimmers poolside at the Olympics. She was also a holiday-period weather presenter for Nine’s Today show.

After presenting the weather over Christmas and New Year, she will front Seven’s Australian Open tennis coverage.

Rooney said in a press release:  Read more »

Rebellion Bay Spiced Rum embarks on ‘world’s longest transit campaign’

Vok Beverages has launched a mobile outdoor campaign that sees billboards advertising Rebellion Bay Spiced Rum mounted to the back of Vespa scooters and driven 2,800km from far north Queensland to Sydney.

The stunt, which will see the scooters pass through 22 towns in 30 days, has been billed as ‘the world’s longest transit campaign’. Read more »

Toshiba ends five-year ties with Maxus, appoints Match Media

Electronics brand Toshiba has appointed Match Media as its buying agency after a competitive review.

The appointment brings to an end Toshiba’s five-year relationship with GroupM agency Maxus.

The win for Match, which will handle both Toshiba’s traditional and digital media, is yet more good news for the independent, which was recently named Mumbrella’s Media Agency of the Year.

Mariana Thomas, national marketing manager of Toshiba Australia, said:  Read more »

PR agency ‘fires’ client Qatar Airways

Sandra Devahasdin

Perth PR agency Devahasdin has fired client Qatar Airways.

In an email to contacts, the agency’s founder Sandra Devahasdin described the relationship as “untenable”.

Devahasdin would not reveal the reason for the split, telling Mumbrella Qatar Airways “does not fit into our business plans”.

Devahasdin began working with the fast-growing airline, recently voted the best in the world for the second year running, nine months ago. Read more »

Cricket Australia positions one day series as the summer’s biggest dress-up party

Cricket Australia is positioning January’s one-day internationals as ‘The summer’s biggest dress-up party’ in a new campaign by GPY&R Melbourne. Read more »

Quickflix boss Stephen Langsford: we welcome competitors

The founder and CEO of Australia’s only major premium screen content streaming service said he welcomes competition in the market.

Stephen Langsford told Mumbrella: “2013 is definitely when more and more people will look towards streaming – and competitors will only help to increase awareness of the sector.”

Read more »

Directors frustrated over ignored call for reality TV directing category at ‘compromised’ new AACTA awards

The Australian Academy of Cinema and Television Arts has proposed 10 new awards in 2014 – but the Australian Directors’ Guild has voiced frustration that calls for an award for best direction in a reality series have not been met.

The ADG last week called on the Academy to include the new reality category following the nominations of Best Direction in Television, which had three drama directors one just one reality director.

Kingston Anderson, GM for the ADG told Encore today: Read more »

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