A campaign for the SPC BIG Bean Bar and the SPC BIG Bean Pocket positions the beans bar as the “perfect on-the-go ready to eat snack” for breakfast, mid-morning, afternoon or “anytime hunger hits”.
SPC says the launch is its biggest in a decade.
Targeted at 18-29 year old men, the snack bar has “64% less fat, 62% less saturated fat and 34% fewer calories” than a similar sized sausage roll, according to a press release.
The snack bars were launched via a stunt at Melbourne’s Federation Square that saw celebrity bogan Strauchanie destroy a fork.
Clemenger BBDO Melbourne has launched a new TV ad for sanitary towel brand Libra.
The ad, which follows two girls who go to watch a gathering of men training, aims to show ‘the freedom that can be enjoyed with a pad that’s designed to fit, no matter what you do,’ according to a press release.
Media executive Paddy Douneen has taken on a role at Mindshare as client leader.
The former BMF media director, who left the Enero agency to start up his own consultancy in June last year, has been with the GroupM media shop for a week and his role is still being defined. Read more »
This week independent news and commentary website Crikey unveiled a new look.
Marina Go, publisher at parent company Private Media, chatted to Mumbrella editor Tim Burrowes about: Read more »
The Australian Academy of Cinema and Television Arts Awards, in its second year after relaunching from the Australian Film Institute Awards, is seeking a naming rights sponsor, following Samsung discontinuing its five year relationship. Read more »
A campaign to entice Australian tourists back to earthquake-hit Christchurch – dubbed “the most challenging brief of 2012 – has gone live.
The campaign is being fronted by Christchurch Mayor and former This Is Your Life presenter Bob Parker, who said in a press release: “We’ve got a major issue in Christchurch at the moment. We’ve got tourists flocking here from all over the world – but where are the Australians?”
The first phase of the campaign, which cost $980,000 in production and media spend, sees the Mayor go on a tour of Australia to drum up support from local officials for Christchurch. The central theme of the campaign, which launches with three videos on Christchurch’s YouTube channel, is around ‘big things’. Read more »
Independent digital agency Zuni has picked up Moet Hennessy as a client with a brief to help the alcohol brand develop its digital conversations with consumers.
Zuni could not comment on the win, but according to the agency’s newly updated website: “Zuni is working closely with Moet Hennessy to develop ways of digitally engaging with their audiences and strengthening the relationship they already have with the amazing array of luxury alcohol brands.” Read more »
The musical competition, themed around the film Priscilla: Queen of the Desert, rated 277,000 across the five city metro market, according to preliminary ratings from OzTam.
The disappointing number is a fall on last week when the network switched form two episodes a week to one in the face of poor ratings. Last week’s episode rating 358,000.
The show’s previous preliminary ratings low of 281,000 total viewers was later consolidated to 263,000. Read more »
How marketers use data to target new and existing customers is to get tougher if new laws are passed, industry body ADMA has claimed.
Among the new rules would be mandatory opt-outs in all direct marketing – including social media – and heavy fines of $1.1m for those who flout the rules, the marketing body says.
The incumbent Mitchells had held the account for a number of years. UM will be responsible for strategy, planning and buying.
The appointment is effective immediately. Mat Baxter, CEO of UM Australia, told Mumbrella: “We’re thrilled to win such a great piece of business with such a strong brand. ABC Commercial has some brilliant properties and we think we’ll be able to do some exciting things together.”
The computer chip maker is beaming images of the magician’s first performance in four years from Pier 54 in New York City to Customs House in Sydney on 5 October.
The show, called Electrified (the performance will involve 1m volts of electricity, according to a press release) is part of Intel’s push to promote its Ultrabook Experience technology. Sydneysiders will be able to interact with David Blaine for one hour during the stunt.
Ikon Communications has promoted Pat Crowley to lead its Sydney operation after the departure of Annick Perrin to Initiative.
Crowley and Perrin were previously joint MDs of Ikon Sydney.
In a statement, Ikon CEO Dan Johns said: “Pat Crowley and Annick Perrin have performed the role of Joint Managing Directors of Ikon Sydney for the past 12 months. Across this period both have grown their confidence and skills to be able to run a business on their own. Read more »
Wicked Campers slogan ‘It’s better to be black than gay cos you don’t have to tell your parents’ ruled against after years on the road
A van with the slogan ‘It’s better to be black than gay cos you don’t have to tell your parents’ written on the back has been banned by the advertising watchdog – years after the vehicle was first put on the road by tour operator Wicked Campers.
Just a single complaint was made to the Advertising Standards Bureau, which read: “I am greatly concerned at the offensive message on this Wicked campervan.”
The Australian carried a story headlined ‘No business like slogan business’ in 2009 that singled out Wicked Campers for using the “deliberately offensive slogan”. But until now, not a single complaint from the public has been made about the slogan. Read more »
She told Mumbrella: “It is entirely amicable. I fully understand that it is the board’s right to make that decision. Would I prefer to still be there now though? The answer is yes.”
Gome’s background has been in developing websites for the entreureneurial business sector. She joined Private Media when the company merged its interests with Smart Company, which she founded. She has since led the launch of StartUp Smart.
Recent moves have seen Private Media go in a more consumer-focused direction. Women’s Agenda, focused on career-minded female launched in August. And recent speculation has suggetsed that co-owner Eric Beecher is keen to launch a title in the food sector. Read more »
Watch the most popular session of Mumbrella360 featuring Joe Talcott on the broken agency relationship
The marketing veteran – whose experience includes seven years at News Limited and 17 years at McDonald’s – shared anecdotes on negotiating backstage with Steve Jobs on the day Apple launched iTunes, and set out the changing media landscape.
In a delegate feedback survey after Mumbrella 360, the session, which was also curated by Talcott, received the highest score of the conference’s 60 sessions, while Talcott was scored as the most engaging of the event’s 200 speakers.
Mumbrella today publishes a video featuring highlights from the session, along with an accompanying audio podcast featuring the full 50 minutes debate and audience Q&A. Read more »
Lego has recreated the most famous moments in Australian history – as voted by the public – out of its famous toy bricks.
The activation is part of Lego’s Festival of Play campaign that celebrates 50 years of the toy brand in Australia.
The public was asked to vote on their 25 top Australian moments over a three week period. Around 14,000 votes were cast.
Six of the top ten were sporting moments. Read more »