Wilson Everard has created a new campaign for HoMedics in which a woman is strangled by her own feet.
The ads, to promote HoMedic’s new foot, neck and back massagers, were directed by Ernie Clark.
An ad for Ikea created by Three Drunk Monkeys has won the overall and single categories for the first round of the 2012 Siren Awards, organised by Commercial Radio Australia. ‘Holidays’ was written by Tim Green and Tim Cairns.
The duo noted: “We were inspired by the idea of a regular unskilled guy attempting to install a kitchen by himself and what the flow-on effect might be. We tried to imagine what having your Dad install a kitchen would be like, seen through the eyes of an enthusiastic six year old.”
Marsh joins from O&P Recruitment, where she was a consultant.
Nick Williams, principal and founder of Williams International, said: “I’ve never had any desire to become a volume operator. However, many of our best clients have experienced significant success and growth over the past few years and this has lead to an increased demand for us.”
Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search
- The PR and journalist relationship (3:54)
- News Limited’s paywall plans (10:41)
- Mumbrella360 media manifesto (13:12)
- Generation Z: Who are they? (17:27)
- Suggested shift to tabloid size for the SMH and The Age (21:05)
- The latest breaking ad campaigns (25:58)
- Kelloggs’ shortlist for its Twitter PR search (23:33)
Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.
Production by Alice Terlikowski.
Recorded with the support of:
Nine’s Today is continuing to close the gap in the battle at breakfast with Seven’s Sunrise with another win on Thursday, edging ahead by 44,000 viewers and again dominating in Melbourne and Sydney.
SBS is ramping up its marketing efforts for soon-to-launch show Go Back To Where You Came From, adding print and online to its on-air promotional activities.
The online element to promote the show, produced by Cordell Jigsaw Productions, simulates what it would be like if there was major upheaval in Australia that would make Australians want to flee the country.
SBS is encouraging dialogue in the wider community with the show featuring on SBS Radio programs during Refugee Week, including interviews with program participants.
WorkSafe Victoria has launched a campaign to encourage employees to talk to their bosses about signing up for free health checks.
Devised by Keep Left PR, the integrated campaigns uses an 80′s themed work-out video to get Victorians moving.
The campaign includes an e-card that workers can forward on to encourage their colleagues to get health checked.
Multi-cultural TV and radio network UBI World TV, which has acquired the Spanish and Greek services of WIN TV, has hit out at advertisers for ignoring Australia’s ethnic communities.
The company’s business development director Benjamin Boulos told Mumbrella that corporate Australia “is not talking to” a market with $73 billion in spending power.
Following a deal to buy two of its magazines from Lexis Nexis revealed yesterday, no jobs will be lost as a result of the addition of another HR title to the fold at Key Media, the company’s publishing director Justin Kennedy has said.
“We have a large HR vertical, now with HR Leader as well as Human Capital. We’re looking to grow that. And we’re bringing all staff across,” he said.
HR Leader and Risk magazines share an editor – Sarah O’Carroll – and journalist, Ben Nice. Paul Desmond handles sales for HR Leader. Sales for Risk were outsourced through sales agency AGS media in Adelaide.
People can nominate themselves or someone they think deserves a break through www.noleavenolife.com. That person will feature on the No Leave No Life reality TV show, to air on Seven.
The call comes a week after tourism minister Martin Ferguson branded the amount of leave owed to Australians “a disgrace”, and said many young Australians were stockpiling leave to take holidays overseas.
The new full service shop is a joint venture with Aegis Media, and starts life with Carpet Choice as its founding client – an account wrested from Starcom Melbourne.
Launching on July 1, Media Circus will operate independently from premises in Robertson Street in Brisbane’s Fortitude Valley.
Jameson will be partnered by Mitchell group account director, Katrina Droulers with whom she has worked closely, and client service director Jon Cole.
The move shrinks Lexis Nexis’s media portfolio to two magazines – Lawyer’s Weekly and OHS magazine.
Senior staff will shift from Lexis Nexis to Key Media with the titles.
Tyson Wienker, director of strategy & business development at Lexis Nexis Pacific, told Mumbrella: “From our perspective, the transition of HR Leader and Risk magazines to Key Media positions the titles well for future growth. We want to focus our energies on our core audience – the legal community.”
The finalists for the latest round of Mumbrella’s TV ad of the month can now be revealed. Read more »
In a statement, Archibald said there was a “strong possibly” he would return to Australia for his next project.
Ad agency Loud has been appointed to develop the campaign for the Cancer Council’s Pink Ribbon Day.
The work will include print, online, social media, direct mail, PR and point of sale and will launch in August. Read more »
The second match in the State of Origin series, which saw the Blues defeat the Maroons in an entertaining encounter, suffered a ratings slip for Nine compared to the opening match three weeks ago, with the average audience down by 68,000 viewers, to 2.159m.
Including the post and pre-match analysis, State of Origin drew a huge combined audience, dominating the night. However, the rugby league match did little to dent the ratings for Ten’s Masterchef, which managed to pull in 1.607m viewers, doing particularly well in Melbourne, Adelaide and Perth. Last week it rated 1.236m.
Angry Boys had a bad night, down from 0.805m last week to 0.569m, according to preliminary overnight ratings from OzTam.
In addition, OMD Australia has poached Nick Barbour from Aegis Media\Mitchell & Partners to fill the role of people and development manager. Barbour will report to Maloney.
For the first time, a telemarketer has received a hefty civil penalty for making calls to people listed on the Do Not Call Register.
Queensland-based FHT Travel and the company’s director Yvonne Earnshaw have been ordered to pay a fine of $120,000 for making 12,000 marketing calls to people who have opted out of unsolicited telemarketing calls.
The Australian Communications and Media Authority had sent a formal infringement notice to FHT Travel, but the company had persisted in making calls.