Business Insider expands with lifestyle offer with ex-Fairfax restaurant critic Simon Thomsen

Paul Colgan

Paul Colgan

Business Insider Australia has hired News Corp and Fairfax restaurant critic Simon Thomsen to edit its newly-launched Executive Life vertical locally.

Thomsen, who was co-editor of six editions of Fairfax’s Good Food Guide before moving to a two-year stint as restaurant critic for News Limited, will launch the new vertical aimed at expanding the remit of the local site, and its appeal to advertisers and readers.

Editor Paul Colgan told Mumbrella the move was part of a deeper push to create more localised content and expand the site to cover more issues of wider interest to its readers.

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A good day of batting for Australia wins 837,000 cricket fans for Nine

Cricket fans made the first day of the second test of the Ashes series the most watched non-news program of the night with 837,000 metro viewers watching the third session on Channel Nine, preliminary overnight metro ratings from OzTam show.

The match in Adelaide started as a good batting day for Australia but ended with honours with even at 5/273 in the clash with England.

Nine also had the strongest programs in prime time viewing with A Current Affair winning the 7pm timeslot with 1.1m viewers as Better Homes and Gardens Summer special averaged 764,000 metro viewers on Seven.

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Vale Nelson Mandela: the world mourns – the newspaper front pages

Nelson MandelaToday the world mourns the death of one of the most significant figures of the 20th Century.

Here is collection of the newspaper front pages from around the world paying tribute to anti-apartheid leader.

Of particular note are the front pages of the Metro Newspaper in London and next week’s cover of The New Yorker.

Both publications went with ‘a less is more’ approach and recognised that some events don’t need words.  Read more »

Fairfax Radio Network rolls out summer campaign to launch innaugural cricket broadcast

The Fairfax Radio Network is promoting its move into cricket coverage with a major advertising campaign created by Whybin\TBWA Sydney.

From December 9 the campaign will roll out across newspapers, magazines, mobile and digital channels, to draw attention to its national coverage of the ongoing Ashes series and the short-form Big Bash League.

Fairfax Radio Network Cricket campaign 2013 Read more »

Nova team’s web series picked up by Will Ferrell’s Funny or Die

An unscripted comedy series created by a pair of producers at Melbourne’s Nova 100 is making waves in the US after it was picked up by Will Ferrell’s online video channel Funny or Die.

The web series “Written it Down” is the first to emerge from Real Good Kid Productions, a collaboration between Nova producer and stand-up comedian Matt Saraceni and Dave Zwolenski, a filmmaker and visual producer for the Melbourne station.

In season one, “I’m breaking up with you”, actors and comedians from the Melbourne comedy circuit deliver their bad news while the camera is rolling without knowing the reasons for the break up until they look down to see what has been written down by the producers.

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Morning Update: Wayne Rooney v Rory McIlroy; India spruiks stem cell freezing

Creativity Online: Wayne Roone plays Rory McIlroy at golf for Nike

Created in-house at Nike and produced out of Great Guns, the spot shows Mr. Rooney stepping out onto new turf — a golf course — and going head to head with pro golfer Rory McIlroy. For unfamiliar ground, the football athlete’s got impressive skills, even skipping the ball over a water trap.

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Defence Force moves to Havas from George Patterson Y&R

Mobile Medic

Mobile Medic

George Patterson Y&R Melbourne has lost one of its biggest clients with the government Defence Force Recruiting account moving to Havas Worldwide after a six month pitch.

The move will surprise many after GPY&R held the account, its biggest in the Melbourne office, for 13 years and won a string of awards for the client, including several Lions for the Mobile Medic app last year.

It is a boost for Havas, which has a small satellite office of seven in Melbourne, but is expected to manage the business from its North Sydney base.

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Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Toyota has unveiled  a new campaign promoting its family land-cruiser, the Prado.

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Screen Australia invests $11m in new feature films and TV dramas

Shane Jacobson as Kenny

Shane Jacobson as Kenny

‘Oddball’, a comedy from the makers of 2006 Aussie film ‘Kenny’, and the a two-part television biopic about Gina Rhinehart are among four feature films and four TV dramas receiving $11m in funding from Screen Australia.

Award winning children’s animation series The New Adventures of Figaro Pho has also been commissioned for a second series on ABC3.

The $11m is set to trigger $70m in production spend, according to the announcement from Screen Australia. Read more »

Matua relaunches with new positioning ‘Made With Real New Zealand’

Matua Wine brand Matua has relaunched its brand with the new positioning ‘Made With Real New Zealand’.

The brand relaunch, developed by Moon Communications Group, comprised the new positioning, a new look and a range of campaign executions. Moon also developed a new typeface for Matua.

Moon engaged three NZ artists – Flox, Greg Straight and Annie Smits Sandano – to bring the brand to life. Each artist created a piece of work which expresses what NZ means to them and each of these have been used as a backdrop to the campaign.

Moon’s creative director Linda Jukic said in a statement: “With Matua’s strong connection to NZ, and its innovative role in the wine industry, it was important to create a brand that would stand out, and truly reflect the wine’s unique personality. The result is a strong, appealing brand position that tells of the brand’s history and future, and provides a platform for the global market.”

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Big W ditches ‘kaching’ tagline to promote its summer fashion

Big W has launched a new ad promoting its fashion options for women, mimicking commercials of more expensive brands.

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Latest Take 5 claims murdered girl’s British mother is from Brisbane and Auckland

Take 5

Take 5

Weekly women’s magazine Take 5 has published more foreign articles altered to appear Australian in the latest edition of the magazine on newstands today.

The publishing of a story about a mother whose daughter was murdered at a Christmas party comes almost a week after the Bauer Media Group said measures had been put in place to stop the practice. Bauer says it has invested in two more staff to combat the problem.

In the latest article grieving mother Mary Storrie of Leicester, whose daughter Rosie May was murdered in 2003, is said to be from Brisbane in Queensland, while Bauer’s New Zealand title Lucky Break says she is from Auckland.

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UM win William Hill $40m media account, Clems Sydney takes creative

William HillUM has has won a face-off with Mediacom for the lucrative media account for bookmaker William Hill, estimated to be worth close to $40m.

In the wake of the recent purchase of online betting agency Tom Waterhouse the UK company is consolidating its media and creative across its Sportingbet, Centrebet and Tom Waterhouse brands.

Going forward it is understood UM will handle media for the company, while creative will be handled by Clemenger BBDO Sydney.  Read more »

Intel and The Monkeys chase power in hidden camera stunt

Intel has enlisted creative agency The Monkeys to conduct a hidden camera experiment which sees people chasing around remote controlled power outlets as they try to charge their devices.

The video ‘Chasing Charge’ to promote the new Core Processors has people chasing the power outlet at a cafe until it hides in a box which reveals the message “power keep running out on you?”

Intel’s Asia Pacific director brand strategy and integrated marketing Jayant Murty said in a statement: “In a world where people want to stay connected to the things they love without breaks or interruptions, they are increasingly seeking devices that have great performance and amazing battery life.

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David Ormston leaves KWP for CumminsRoss SA creative director role

David OrmstonDavid Ormston has left KWP after 12 years to take the role of  creative director of CumminsRoss South Australia.

His work for KWP included accounts such as RAA, Ultratune, SATC and Coopers.

CumminsRoss CEO Sean Cummins said in a statement: “Talented writers are rare in Australia, let alone the smaller market of South Australia, so to have David join us is fantastic.

“He has been the “voice” of Coopers for many years and his work is intelligent, textured and witty. He is a great addition to our team.”

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Qantas cuts could impact marketing

QantasQantas’s announcement today that it will cut 1,000 jobs over the next 12 months could impact the size of its marketing department, the airline has confirmed.

This morning, CEO Alan Joyce released a group market update that included a reduction in Qantas’s head count by 1,000 employees and a review of its spending with its top 100 suppliers.

The changes come as the airline warned it would face a loss of up to $300 million in the first half of 2014.

When asked how the changes would impact Qantas’s recently restructured marketing team the company declined to detail specifics but confirmed marketing would be impacted.

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Jayne Andrews appointed marketing director of Carnival Cruise Lines

Screen Shot 2013-12-05 at 10.52.47 AMCruise line company Carnival Australia has confirmed the appointment of former Fairfax marketer Jayne Andrews as marketing director for one of its main brands, Carnival Cruise Lines.

Andrews was previously the marketing director of Fairfax’s dating website RSVP and prior to that worked with Telstra helping establish the telco’s loyalty program.

“It’s great to join Carnival and the cruise industry at such an exciting time,” Andrews told Mumbrella. Read more »

Facebook launches new site for businesses and Australian user data

Helen Crossley

Helen Crossley

Facebook has launched a specific website aimed at businesses and revealed its first detailed local research claiming the social media platform accounts for 12 per cent of users’ digital media consumption and 63 per cent of people engage with brands there.

The global launch of Facebook for Business, aimed at giving businesses clear guidelines, statistics and case studies of best practice, follows the release of data on how its 12 million monthly active users in Australia engage with the platform.

Helen Crossley, who leads measurement and insights for Facebook in Australia and New Zealand, presented the data in Sydney yesterday, highlighting trends in research of over 1,000 Australian users conducted with TNS, Roy Morgan and Nielsen in August. Read more »

 
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