Sportsbet gets tactical around election news

Online betting firm has today launched a tactical press ad around the news of September’s election, announced yesterday.

In the ad, speech bubbles emerge from the two main election hopefuls. Liberal Party leader Tony Abbott says, “I’m going to win big on election day”; Prime Minister Julia Gillard counters, “Only if you back me at”.

The ad ran in newspapers including Melbourne’s Herald Sun and Sydney’s The Daily Telegraph.

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Ten’s Meet The Press hooks up with News Limited

Paul Bongiorno replaced as face of Ten’s Meet The Press

Ratings-hungry Ten Network is going into a partnership with News Ltd to expand its Meet The Press program – but the new version will be less news-led and more lifestyle.

The Sunday morning political program, hosted for two decades by Paul Bongiorno, will now be fronted by former Sky News and Breakfast presenter Kathryn Robinson.

Veteran Bongiorno will remain a contributor to the program, but not on a weekly basis.

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Analysts: Election may give minor boost to lacklustre ad market

Prime Minister Julia Gillard.

Media analysts are tipping the September federal election will provide a boost for Australia’s lacklustre advertising market.

However, some analysts are sceptical about whether political party spending will compensate for revenue lost from government spending during the mandated blackout on Commonwealth advertising.

“Political party spending is not actually that large,” said Fusion Strategy’s Steve Allen.

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MKR does it again for Seven with 1.67m

Seven’s My Kitchen Rules continued to dominate OzTam TV ratings last night with 1.665m capital viewers tuning in, hundreds of thousands ahead of competitors.

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Holden signs sponsorship deal with NRL

Holden has finalised a three-year deal to sponsor the National Football League, replacing Toyota as the NRL’s automotive brand backer.

The deal – which the Herald Sun is reporting to be worth $10m – marks a return for the Melbourne-based car manufacturer’s ties with the NRL, having backed the sport 15 years ago.

Holden will sponsor the State of Origin series, rugby league team the Kangaroos and the under-20s competition, now known as the Holden Cup.

The announcement comes as Holden reaches the conclusion of a creative agency review, with speculation mounting that Melbourne independent agency AJF is to land the entire account.

Holden boss Mike Devereux said in a press release: Read more »

The Sapphires proves to be a gem at Australian film awards

Vietnam war period movie The Sapphires dominated the AACTA’s last night, winning best film, best director (Wayne Blair), best actress (Deborah Mailman), best actor (Chris O’Dowd) and best supporting actress (Jessica Mauboy).

The film about an aboriginal troupe of entertainers who performed for American – and not Australian – soldiers swept the awards, and also won the best screenplay (Keith Thompson and Tony Briggs).

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Aegis merges promo and experiential agencies to form ApolloNation

Aegis Media has merged promotional marketing agency Apollo with experimential offerings Synergy in New Zealand and Impact in Australia to form new agency brand ApolloNation.

The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, AFL, Simplot, Douwe Egberts, Heinz and Coca-Cola.

No redundancies will come as a result of the merger, Aegis said. Read more »

PJ Hogan’s Mental gets US theatrical release

PJ Hogan’s Mental has been picked up for distribution in the US.

The film will get a theatrical and Video-On-Demand release, with a date set for 29 March.

Dada Films has acquired the film that sees Hogan re-unite with Australian actress Toni Collette. Read more »

Big Mobile names Rob Hall first MD

Mobile ad firm Big Mobile has named its first managing director for Australasia.

Sales director Rob Hall has been promoted to the new role of MD, and Angus Keene brought in from Fairfax as New South Wales state sales manager. Read more »

Seven’s The Morning Show Saturday edition extended by one hour

Seven is to extend its packaged Saturday edition of The Morning Show, which features the best of the weekday programs.

The first edition of the edited two-hour show will air this weekend.
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Kraft moves Oreo to DraftFCB Sydney

Oreo: from Melbourne to Sydney

The ad account of Oreo, Kraft Food’s fast-selling biscuit, is to move from Melbourne to Sydney following the closure of its creative agency DraftFCB Melbourne last year.

After a protracted review which kicked off in September, the Melbourne-based consumer goods giant has opted to move the account north to DraftFCB’s Sydney office. Read more »

Nine to cut jobs as part of move to ‘toughen up’ in difficult economic environment

Nine is set to cut jobs as the media company continues to struggle in a difficult advertising market.

In an email to staff this afternoon, Nine Entertainment CEO David Gyngell wrote that he has asked managing director Jeffrey Browne and Nine Events MD Geoff Jones to identify specific cost-cutting measures within their businesses.

Mumbrella understands that while there may be redundancies, any cuts at this stage would be voluntary.

“The reality is this: the environment remains difficult and we have to toughen up find ways to save cost and operate more efficiently,” wrote Gyngell in the email. Read more »

Jeremy Birt returns to Australia to run Sensis operations

jeremy birtFormer TrueLocal commercial and digital director Jeremy Birt is to return to Australia from the United Arab Emirates to run operations for Telstra’s directory company Sensis.

Sensis said it was buying TrueLocal from News Limited earlier this month.

Birt spent the last year and eight months as head of Digital Media at the UAE-based Gulf News. Read more »

Durex’s giant cock returns for Mardi Gras

Durex is launching an ad campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.

The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex’s featherlite ultra thin condoms.

The campaign also targets the lesbian community for the first time with Play O orgasmic gel, with a ring of stars representing an orgasm.

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Kellogg’s appoints VML as digital agency

Cereal maker Kellogg’s has appointed Y&R Group Sydney’s VML as its digital agency for Australia and New Zealand, dropping incumbent agency Tongue.

The appointed is welcome news for Y&R, which brought in new MD Andrew Dowling to run the struggling Sydney office late last year following the departure of group CEO Russel Howcroft to Ten.

The appointment comes at a period of considerable change for the typically steady Kellogg’s account. The company hired Leo Burnett Sydney last year, breaking JWT’s exclusive hold on the business.

And late 2012, Kellogg’s marketing chief John Broome said that he wanted to take more risks this year as the company eyes faster growth in new categories.

The announcement from Kellogg’s: Read more »

Bulmers: Born British

Bulmers has launched an outdoor, online and print campaign that celebrates the cider brand’s British heritage.

Shot in the streets of East London by photographer Ollie Grove, the campaign tries to capture the “street smart British attitude”, according to Clive Coleman, GM for Cider at Carlton and United Breweries. Read more »

Wolf Creek 2 begins shooting after financial delays

The sequel to Australia’s highest grossing R-rated film ever has started production in South Australia after long delays.

Wolf Creek 2 has begun principal photography, again helmed by writer-director-producer Greg Mclean.

It will be a welcome relief to Mclean after the film struggled to get off the ground due to financing issues. In 2011 private investor Geoffrey Edelsten agreed to $5m investment but was later accused of failing to honour his commitment. Read more »

Holden rumoured to be parting ways with McCann, AJF tipped to be in the running

Now parked with AJF?

Speculation is mounting that Holden has brought an end to its historic relationship with ad agency McCann.

The iconic carmaker, known globally as General Motors, has awarded all of its Australian business to Melbourne-based indie AJF Partnership after an advertising review that began in October, according to rumours circulating the industry. Read more »

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