Mumbrellacast: Super Bowl verdict | John Butler vs yoghurt | media agency innovation | Excess Baggage axing | What went wrong for FHM?
Featuring Bob Goodge, managing director of Starcom Sydney, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and producer Colin Delaney (46:27)
- Bob Goodge on Starcom (0:57)
- The Straits struggles on screen, flourishes on Twitter (13:10)
- Jumptank – can media agencies be innovative? (16:52)
- The best ads of the Super Bowl (22:07)
- John Butler vs John Stamos and yoghurt (29:06)
- Excess Baggage bumped (31:47)
- The ABCs of magazines and newspapers(40:37)
The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.
The shortlist for January’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Thursday 16 February.
Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.
Lachlan Murdoch has been appointed chairman of Ten, with CEO James Warburton joining the board.
Murdoch was Ten’s interim CEO until Warburton started work last month. He replaces Brian Long in the chairmanship.
The announcement appears to contradict Monday’s prediction that Murdoch would return to News Limited as chairman. Read more »
ACP’s soft porn titles Picture magazine and People magazine and lads mag Zoo magazine all lost a quarter of their sales in the latest set of sales figures released by the Audit Bureau of Circulations today.
Zoo had the biggest fall – down by 27% in the final quarter of 2011 compared to a year before.
People fell by 26% and Picture dropped by 24%.
Six of the seven biggest falls in the weekly category were for ACP titles. However, ACP’s OK! was the only title to achieve an increase above a single percentage point, rising by 4.6%. And Grazia, which had gone through a series of significant drops, has stabilised just above 50,000. Read more »
In another difficult period that saw newspaper circulations atrophy by 4% overall, the Fairfax title’s circulation fell from 209,644 to 184,613 between December 2010 and December 2011.
By contrast, The Herald’s main rival The Daily Telegraph fared reasonably, down by 1.84% to 347,722 between Monday and Friday.
Daily metro and national paper sales:
Paul Whittaker, editor of The Daily Telegraph attacked the performance of his rival in a press release saying: “These results prove that there is plenty of life left yet in print even though our main competitor has effectively abandoned the field for their print products.”
Australia’s largest circulating newspaper, The Sunday Telegraph, was among a handful of winners. The title added over a thousand readers, nudging up its circulation by 0.18% to 618,950.
Its main competitor, the Sun-Herald fell by more than 8% to 406,470.
The ACP magazine lost half of its circulation in the final six months of last year compared to the same period a year before. Its circulation dropped from 50,154 to just 26,026 according to new figures released today by the Audit Bureau of Circulations.
In its analysis around the latest set of figures, ACP did not mention FHM at all. A spokesman told Mumbrella there were no changes planned for FHM closing “for the foreseeable future”. The drop for as significant a brand as FHM is virtually unprecedented.
In a statement, Matthew Stanton, the newly appointed CEO of ACP Magazines after the sudden departure of Phil Scott, claimed: “While all publishers are bearing the brunt of subdued consumer spending, many ACP mastheads have gained circulation and/or category share in the latest audit.” Read more »
Two companies in the media and marketing space have featured in BRW’s table of Australia’s top ten start-ups of 2011.
Salmat Digital-backed location based mobile service Roamz tops the lot. In 7th was ImageBrief, which is taking on Getty Images and Corbis in the image procurement space.
NRMA has placed a car stereo in a bus shelter as part of an outdoor campaign to remind consumers how much car stereos mean to them – and why they should get insurance.
Using a QR code or URL, people can ‘like’ the NRMA Insurance Facebook page and pick a track to play live in the bus shelter – the track then plays instantly through the speakers in the bus shelter.
A celebration of the life of Gavin Larkin will take place at The Standard in Sydney on March 23.
Larkin was a former boss of the Brand Shop and the co-founder of anti-suicide initiative R U OK? Day. Shortly before his death in September he featured in ABC1′s Australian Story.
He was posthumously honoured in the Australia Day Awards and also named GQ magazine’s man of inspiration.
Further details will follow on the celebration, which will also be a fundraiser for the medical treatment of his son Gus.
What has traditionally been the ABC’s strongest day of the week in the ratings – Wednesday night – saw the public service broadcaster fail to offer a major challenge to the commercial networks.
The ABC’s 20th Anniversary special of Absolutely Fabulous was the broadcaster’s highest-rating non-news show of the night, pulling in 654,000 in the 8pm time slot – almost half the regular audience of last year’s hit series Gruen Planet.
Adam Hills on Gordon St Tonight drew 587,000 for the ABC, while its premiere of Outland, a comedy about a gay science fiction club, took 324,000 and placed well out of the top 20.
The return of At the Movies at 10pm took 271,000. ABC News was broadcaster’s strongest show, rating with 891,000.
According to Foxtel’s update on the final six months of 2011, the company’s number of subscribers including those awaiting installation was 1.66m households. This marks a fractional improvement on the set of numbers released six months ago which was 1.65m households. Read more »
Beckerleg will be based out of Sydney and report to Ogilvy PR CEO Kieran Moore.
His brief is to give client and creative advice and integrated strategies across Ogilvy PR’s five Australian brands - Howorth Communications, Ogilvy Impact, Ogilvy PR Health, Parker & Partners and Pulse Communications.
Besides Ogilvy & Mather, Beckerleg has worked client-side, with Sony, Vodafone and Seiko, and has also run his own consultancy – Rubberband, a communications, creativity, innovation and training firm. Read more »
Lion brand Big M has made a giant pair of headphones from 40,000 cartons of the milk chocolate drink.
The Mphones installation, which took six weeks to make, is timed for this weekend’s St Kilda Festival. The headphones are fully functional and will be pumping out summer tracks while the festival is on.
Durex is launching its biggest ever campaign targeting the gay community in the run-up to Sydney Mardi Gras.
Coles is continuing to drill home its ‘Down, down and still down” message in a new ad to air on TV tonight, Mumbrella can reveal.
After a six month search, BWM Melbourne has replaced managing director Hugh Nairn, who left in August last year to join Big Red, with the boss of a digital and direct agency in the UK.
Carl Ratcliff, who was executive planning director at Elvis Communications, a direct and digital agency owned by the Cossette Group, joins the Photon-owned agency on April 16.
Before Elvis, he held senior planning roles at Lowe and TBWA London. Clients he has worked with include Waitrose, Sky, Sony Playstation and Cadbury Schweppes.
In another key early development at Aegis Media this year, digital agency Visual Jazz has been merged with Isobar to form one of Australia’s largest digital agencies.
The combined operation, branded Visual Jazz Isobar, has a national presence of 180 staff – 15 from Isobar and 165 from Visual Jazz – with offices in Melbourne, Sydney and Canberra.
Konrad Spilva, a founder and current MD of Visual Jazz, will be MD of Visual Jazz Isobar, reporting to David Stephenson, MD of Aegis Media Pacific’s digital creative division.
The Sydney office of Visual Jazz Isobar, which now will have a team of over 30 people, will be led by Grant Henderson as GM and Verity Tuck as senior account director.
Mumbrella is to run a half day masterclass on managing risk in social media.
The event will take place on Thursday March 1 at Darling Harbour in Sydney.
Speakers will look at the risks associated with social media marketing – and how to mitigate them.
The speakers include a legal perspective from lawyer Stephen von Muenster, the journalism perspective from Prof Mark Pearson and a regulatory perspective from the Australian Communications and Media Authority’s Julia Cornwell. The session will also examine case studies of brands that have found themselves in social media firestorms – and how they got through the crisis.
At last week’s Mumbrella marketing summit, managing risk in social media emerged as a key issue for those involved in marketing.
The event is aimed at members of marketing teams whose brands use social media as a promotion tool, marketers whose brands might be discussed on social media; agency staffers likely to be responsible for assisting brands on social media strategies; agency staffers – whether from PR, media , digital or creative agencies – responsible for developing and overseeing social media strategies.
- Stephen von Muenster is an attorney who has specialised in advertising, communications, marketing, promotions and media law for more than 15 years. He is a regular advisor to the Communications Council, the Media Federation of Australia and Social Media Club Sydney.
- Mark Pearson’s latest book, Blogging and Tweeting Without Getting Sued, is due to be published next month. He is a former section editor of The Australian and has written three editions of The Journalist’s Guide to Media Law. He is Professor of Journalism at Bond University in Queensland, Australia.
- Julia Cornwell McKean has been manager of the anti-spam team at ACMA for the last three years. her focus includes issues where digital marketing interacts with spam legislation.
Tickets are priced at $299. Details of how to book are available here. (pdf)