DTDigital drops ‘digital’ from its name, relaunches as creative technology agency

STW Group digital agency DTDigital has relaunched, shortening its name to DT and positioning itself as a creative technology agency.

The announcement from STW Group:  Read more »

Carlton comms chief Ian Coutts leaves after 20 years of service

The communications chief of AFL club Carlton is stepping down after two decades of service.

Ian Coutts, general manager of communications at Carlton Football Club, is taking time out to “recharge my batteries” and consider his next move, he told Mumbrella today.

“I’m not a big risk taker, so this is a massive move for me,” he said. “But if I don’t take a leap into the unknown now, I never will.” Read more »

Thanks to Rhonda, AAMI is Mumbrella’s Advertiser of the Year

mumbrella annual 2012Mumbrella has named AAMI as its Advertiser of the Year thanks to the runaway success of brand heroine Rhonda’s adventures in Bali.

The accolade comes in The Annual, published jointly by Mumbrella and Encore. Last year’s Advertiser of the Year was Coca Cola for its Share A Coke campaign.

The printed edition of The Annual, which arrives on subscribers’ desks this week, marks the final printed edition of Encore. The title increases frequency to weekly and goes tablet-only in the new year. The free iPad edition of The Annual is now live on the App Store. An Android version is also available for 99c on the Google Play store.

The AAMI campaign created by Ogilvy Melbourne struck a chord with the public as a holiday romance developed between Rhonda – played by Mandy McElhinney and waiter Ketut. Facebook pages celebrating the sexual tension between the pair soon amassed more than 100,000 likes. Read more »

Turtle sandwich in tuna fishing awareness campaign for Greenpeace

Ad agency Havas Worldwide Sydney has launched an outdoor and print campaign for Greenpeace to raise awareness about the impact tuna fishing has on marine wildlife.

The ads feature a tuna sandwich with a turtle in the middle, and are designed to get consumers to think about the brand of tuna they are buying. Read more »

Ten shares suspended for fund raising

Ten’s shares have been placed in a trading halt as the company prepares for a capital raising “and other activities”.

According to an announcement to the ASX, the troubled TV network wants the trading halt to be in place until Friday.

The company is due to hold its AGM in Sydney tomorrow. Read more »

TAC brings back Naked

The Transport Accident Commission has brought in strategy specialist Naked Communications to work on an upcoming “social media focused” campaign.

The appointment is not seen as a threat to long-time incumbent Grey Melbourne, which has worked with the TAC for more than two decades. Read more »

Former Grey chairman Paul Gardner joins ASM Liquor, ad pitch for new and existing brands to follow

Paul Gardner

Paul Gardner, the long-time boss of advertising agency Grey, has taken on a new role as president of Australian boutique spirits company ASM Liquor.

Gardner, who was chairman of Grey Australia and New Zealand for 20 years before stepping down in February, joins a company whose brands include Rocking Angel, Vodka O and Tequila Blue.

ASM Liquor CEO Tim Szonyi told Mumbrella: “We’re looking to launch new brands here and overseas, and relaunch other brands. We’ve wanted the industry’s best talent to do that, and we’re excited to get Paul on board.”

Szonyi said ASM is currently working with design agencies Monday Collective and Wonder Mint on branding and packaging, but a pitch for creative agencies would follow in the near future. Read more »

Sensis appoints Kelly Brough as digital chief

After a global search, Sensis has appointed a senior executive to run its digital operation.

Harvard graduate Kelly Brough, the founder of online shopping site oola.com.au, joins the company as executive general manager, digital partnerships and innovation.

The announcement from Sensis: Read more »

Free TV viewing hits fragmentation milestone

Less than 20 TV shows have reached more than one million metro viewers in a week for the first time since the current OzTAM system began 12 years ago.

The milestone was hit in week 47 of the TV ratings year – the week before last.

When the consolidated ratings – which cover both overnight viewing and catchup recordings viewed over the next seven days – were issued, the 20th most watched show of the week was Seven’s airing of the magic special Dynamo: Magician Impossible. Its consolidated audience was 998,000.

While top 20 shows will have scored below 1m viewers outside of the 40 official weeks of the rating year several times before, this is the first time it has occurred while the networks have been in competition. Read more »

303Lowe hires Phil Watson as direct CD

Momentum creative director Phil Watson has joined 303Lowe as creative director for digital, direct and activation, based in Sydney. Read more »

November ad of the month shortlist announced

The finalists for the lastest round of Mumbrella’s Ad of the month can now be revealed.

The shortlist for November’s ads is based on self nominations, Mumbrella’s own selections and reader submissions.

The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of the page.    Read more »

Seven to air ‘outrageous sitcom’ about Muslim community leader

The Seven Network is to air a sitcom about the “hilarious antics” of a self-appointed Muslim community leader.

According to the description of the show:

“Citizen Khan follows the trials and tribulations of self-appointed Muslim community leader Mr Khan and his long-suffering family. Things would be so much easier if everyone listened to him and followed his lead, but his obsessively house-proud wife and two feisty daughters have other ideas. He finds a refuge of sorts in the local mosque run by new mosque manager Dave – who to Mr Khan’s chagrin is not only white, but ginger.” Read more »

Cowan Design appoints ex-Campaign Palace boss Tom Cooper as Australasian MD

The former boss of The Campaign Palace’s Melbourne office has taken the top job at branding and packaging design studio Cowan.

Tom Cooper, who was MD of The Palace for three years between 2007 and 2010, and before that GM at GPY&R Melbourne, becomes MD, Australia and New Zealand for Cowan Design, based in Melbourne.

His arrival comes after a period of upheaval for Cowan, which was hit by the exit of three senior executives last year – Chris Tremewen, who headed up the Sydney and Melbourne operation as group MD, executive creative director Matt Walker and financial controller Mark Albones. Read more »

Mix 106.5 puts Rosso in drivetime; Yumi Stynes and Sami Lukis host breakfast; Ant Simpson departs

Lukis and Stynes

ARN is to tear up its key programming lineup on Sydney station Mix 106.5.

The wholesale changes include a brand new breakfast show for Sydney and drivetime show for Sydney and Melbourne.

The new hosts of the Sydney breakfast show will be Sami Lukis – who moves from drivetime where she co-hosted a show with the departing Ant Simpson – and Yumi Stynes who was dropped from the 3PM Pickup in August. ARN says this will be Sydney’s first all-female breakfast team.

The breakfast slot had previously been inhabited by Tim ‘Rosso’ Ross and Claire Hooper. As Mumbrella reported last month, Hooper is also leaving the network. Some commentators had suggested there was little natural chemistry between Rosso and Hooper.

Today’s announcement stressed the rapport between its new breakfast duo. Read more »

McCann launches production unit Craft

Ad agency McCann has launched a special unit for improving the production values of its work.

Called Craft, the unit will be led by Simon Burrett, the MD of McCann Melbourne.

The idea is to tap into McCann Worldgroup’s network – one of the largest in the world – to access expertise and advice in other markets through a cloud platform. Read more »

Screentime’s Bob Campbell replaces Goalpost’s Rosemary Blight on Screen NSW board

One of Australia’s top TV production executives has been appointed to the board of the NSW Film & Television Office.

Bob Campbell, MD of Screentime, producers of the Underbelly franchise and the forthcoming Batavia, will replace Goalpost Pictures’ Rosemary Blight, producer of The Sapphires to the body that guides Screen NSW. Read more »

Grazia wins cover of the year at The Maggies

The front of a January edition of women’s magazine Grazia, which features model Miranda Kerr holding the Australian flag, has won cover of the year at an awards organised by online mag subscription company iSubscribe. Read more »

BCM gives students a baptism via Pinterest

Brisbane based advertising agency BCM has announced a partnership with Queensland University of Technology to give six students an internship that the agency claims will be radically different to other student work placements.

Paul Cornwell, BCM Managing Partner said “We called the programme ‘Baptism’ because it will give students experience working with real briefs and real clients in a real world comms agency environment. And we’ve deliberately avoided language such as ‘work experience’ in describing this programme because that often implies a period of nothing more than workplace observation”. Read more »

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