Ogilvy launches data@Ogilvy

Leon BombotasOgilvy Australia has announced the launch of a new data and analytics practice, data@Ogilvy to be headed by Leon Bombotas, who came over from CBS interactive in April.

Data@Ogilvy launched this week with more than 20 staff redeployed from a variety of areas across the business, including direct, digital, performance media and social team.

Andrew Baxter, CEO of Ogilvy Australia, said data@Ogilvy would build on the its existing background in analytics. Read more »

Exponential Interactive hire Alice Donaldson as insights manager

Alice Donaldson


Exponential Interactive has hired former Fairfax Media and APN marketing researcher Alice Donaldson as Insights Manager Asia Pacific to develop understanding of consumers in the region. Read more »

Seven retains golf rights and appears set to keep tennis too

The Seven Network has announced it has retained the broadcast rights for golf contests the Australian Masters and Perth International,and appears poised to hang on to the tennis rights too.

The Australian Financial Review reports, the TV network is likely to pay $30m a year to secure a further five year deal for the tennis rights, about 50 per cent up on the $105m over five years it currently pays.

Speculation about a deal comes as Seven confirmed it had extended its existing contract for the sports rights to golf for a further three years. Read more »

Fairfax senior sales line up unveiled

Ed Harrison fairfax

Ed Harrison

Fairfax Media has confirm its senior sales team following the recent restructure of  the company, which saw Fairfax’s commercial director Ed Harrison promoted to group sales director for new division Australian Publishing Media.

APM combines the sales team from Metro Media, Financial Review Group, Fairfax Regional Media and Agricultural Media.

Under the new structure Paul Sigaloff, currently national sales director at Metro Media will become agency sales director while Simon Smith, currently commercial director for the Financial Review Group, moves to the newly-created position of media solutions director. Trade marketing director Chelsea Wymer and Jon Moffat, ad operations and systems director, will also expand their current portfolios under the new APM structure. Read more »

Socceroos defeat Masterchef (and Jordan)

Ten’s Masterchef dropped to fourth in its timeslot last night with SBS1’s coverage of the vital Socceroos World Cup qualifier against Jordan pulling in one of the public service broadcaster’s biggest audiences of the year.

Top in the battle of 7.30pm was The Block, which rated 1.242m across its 7-8pm timeslot, according to overnight metro ratings from OzTAM.

House Rules, on Seven, which ran from 7.30pm to 8.45pm rated 1.093m.

The Socceroos game on SBS1 averaged 761,000 from 7.30pm to 10.30pm. Read more »

West Australian to make ‘one-in-six’ journalists redundant

Journalists union The Media Alliance has claimed that The West Australian is set to make about one in six of its journalists redudant as part of a restructuring announced by the Seven West Media newspaper today.

The Perth-based daily will lose more than 30 of its 200 or so journalists, the union said. Read more »

Fast and Furious 6 races to top spot in weekend box office

Fast and Furious 6The sixth addition to the Fast and The Furious franchise has taken more than $11 million at the box office on its debut weekend, according to the Motion Picture Distributors Association of Australia.

Fast and Furious 6 was shown on 513 screens across Australia, bringing in an average of $21,614 per screen. The only film to top Fast and Furious 6’s opening weekend has been Disney’s Iron Man 3, which made more than $14 million on its debut weekend back in April. Read more »

Manchester United marketer to reveal secrets of the world’s most valuable sporting brand

jonathan rigbymanchester united crestThe man in charge of marketing the most valuable sporting brand in the world is to speak at an exclusive lunch event organised by Mumbrella and the Association of Data-driven Marketing and Advertising.

Jonathan Rigby, head of marketing at Manchester United, will be interviewed on stage by Mumbrella’s Tim Burrowes, about managing the brand of the club whose players have included the likes of David Beckham, Cristiano Ronaldo and Wayne Rooney.

Just 300 places are available at the event, which takes place on Thursday July 18. Rigby’s visit coincides with the clash between the Premier League champions and the A-League All Stars. Tickets for the game sold out within minutes of going on sale.

Rigby has been in the Manchester United role for three years. Prior to that he worked at several of the UK’s best known advertising agencies including AMV BBDO, WCRS, Lowe and Draft FCB. Read more »

The Marketing Store closes

Screen Shot 2013-06-11 at 12.29.55 PMPromotional marketing agency The Marketing Store has closed its Australian office.

Mumbrella understands the agency quietly closed its doors in December with the last staff being let go in February.

The Marketing Store’s website now no longer includes any mention of an Australian office. At its height the agency employed dozens of staff. Read more »

Walkleys announces Guardian US interactive editor for Storyology conference

Dance, GabrielThe Guardian US’s interactive editor Gabriel Dance is to speak at The Walkley Foundation’s upcoming Storyology conference.

The conference, to be held on August 6 to 9, now includes a number of international journalism thinkers such as Dance, editorial director of BuzzFeed of Scott Lamb and Erin Polgreen, founder Symbolia: The Tablet Magazine of Illustrated Journalism.

“If you look at the work Gabriel is doing he is really at the forefront of the revolution in data journalism,” said Jacqueline Park Walkley Magazine editor. Read more »

Rob McKnight to be EP of Ten’s new mid-morning show

rob mcknightRob McKnight, the producer-presenter who led Nine News’ experiments with live video streaming, has been hired as executive producer of Ten’s new morning show.

His appointment by Ten’s director of morning television Adam Boland comes days after Ita Buttrose was named a member of the panel show’s on air team.

McKnight, who runs the promotional team for Nine’s news and current affairs operation, dramatically expanded his role with behind the scenes videos and a weekly live streamed news based panel show 9StreamLive. He has also championed Nine News’ social media engagement.

Boland told Mumbrella: Read more »

James Wright named APAC boss of Havas PR

James WrightJames Wright, the head of the Australian operation of public relations firm Red Agency, has been named APAC managing director of the PR operations of parent company Havas.

In the two years since he joined Red Agency in April 2011, the Brit is credited with doubling the size of the agency, winning new clients including Accor, Origin Energy, Yahoo!7 and WWF.

He will continue to be based in Sydney. Read more »

Australian Press Council set to welcome bloggers

The Australian Press Council is hoping to attract bloggers and smaller publishers to sign up for the regulatory body, chairman Julian Disney has said.

“Certainly I would hope that a significant number of online-only publishers, including bloggers, will either join the council or acknowledge its standards and try to adhere to them,” Disney told the Mumbrella360 conference. Read more »

Liberal powerbrokers officially launch Canberra lobbying arm CapitalHill Advisory

Ahead of an expected Coalition victory in September’s federal election senior Liberal Party powerbrokers Michael Photios and Nick Campbell have formally launched their Canberra based lobbying firm CapitalHill Advisory. Read more »

2UE ad attacks ‘closed’ mind of 2GB rival Alan Jones

Fairfax Media’s 2UE has taken a thinly veiled swipe at rival 2GB host Alan Jones with an ad for its breakfast duo of Ian “Dicko” Dickson and Sarah Morice using the phrase “Two open minds beat one closed”.

Dicko and Sarah print ad Read more »

Boost Mobile creates its own zombie apocalypse

Boost Mobile's Stay Living

Youth-focused telco brand Boost Mobile has launched an ambitious branded entertainment project featuring its stars doing battle with zombies.

Creative agency The Monkeys is behind the series of short films set in a zombie apocalypse. The launch of the series coincides with the cinema launch of Brad Pitt zombie movie World War Z.

Three short videos and a trailer were created by the agency with the creative line “stay living” to promote Boost Mobile’s $40 unlimited prepaid plans. The trailer has already had almost 200,000 views on YouTube.

The story follows the lives of several young Australian who try to go about their daily business during a zombie outbreak. The stories focus on a cricket-bat wielding rollerskating lesbian, an office girl with two makeshift swords, and dirtbike-riding archer.

Read more »

The Voice draws viewers as Masterchef loses audience

The semi-final of The Voice brought a large audience to Channel Nine last night, while Ten’s Masterchef lost audience again.

With just 648,000 Metro viewers, Masterchef was 17th for the night, according to preliminary metro ratings distributed by OzTAM. Last Monday the show rated 739,000.

Meanwhile 1.747m viewers tuned into the semi-final of The Voice, which had the largest number of viewers across all demographics last night. The Voice will finish next week when its final four contestants compete for the winning title. Read more »

Dismal debut for Reef Doctors

Ten’s premiere of Lisa McCune’s Reef Doctors scored just 357,000 viewers on Sunday night – marking one of the worst debuts for an Australian drama.

The one hour action adventure family drama set on the picturesque Great Barrier Reef co-directed by McCune had been sitting on the shelf at Channel Ten for more than six months before it launched at 6.30pm on Sunday. Read more »

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