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Opinion | Features
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
An answer for Adam: What's the future for creatives?
Each fortnight, Adam Ferrier poses a question to the industry. This week, he asks about the future of the creative.
Who or what is a creative? It’s an old thought, but as I continue on my merry journey in advertising I wonder if there is a role for a ‘creative’ and if there is, what that role is?
In the world of film and TV there is not a ‘creative’. There is a director, a writer, a producer, a DOP and so on. From this mix the creativity happens. But no-one is charged with being ‘the creative’.
Australian films stand on their own merit
The argument that Australian audiences only embrace local films once they’ve picked up a gong at an international festival is inherently flawed says Lee Zachariah in a piece that first appeared in Encore.As much as we like to pretend that we collectively fulfil the world’s need for a country comprised entirely of laid-back, mellow beach dwellers, we do seem to get disproportionately excited when someone else mentions us. Our cool exterior drops away as our local news bulletins breathlessly report that CNN or the BBC or really anyone in one of the ‘real countries’ acknowledged our existence.
We feel detached from the world, and therefore crave its validation.
The vindication of Paul Fishlock
Wow.You may have noticed that not much went up on Mumbrella over the last couple of hours.
That’s because I’ve been reading the judge’s findings in Paul Fishlock’s case against The Campaign Palace.
I’d always known that agencyland can be a brutal place. But the picture of the cynical, ego-driven, unsentimental world that comes through in the findings of Justice John Sacker is something else. I recommend you take the time to read it yourself.
The reputation of Young & Rubicam’s global creative director Tony Granger certainly takes a battering in my view. The word “bully” is a hard one to come back from.
And former Campaign Palace CEO Mark Mackay comes across as someone you might think twice about either hiring or working for, based on the evidence presented. The judge calls him contemptuous of both Granger and Fishlock.
HoMedics: are your feet killing you?
Wilson Everard has created a new campaign for HoMedics in which a woman is strangled by her own feet.
The ads, to promote HoMedic’s new foot, neck and back massagers, were directed by Ernie Clark.
Three Drunk Monkey’s Ikea ‘holidays’ spot wins first round of Sirens
An ad for Ikea created by Three Drunk Monkeys has won the overall and single categories for the first round of the 2012 Siren Awards, organised by Commercial Radio Australia. ‘Holidays’ was written by Tim Green and Tim Cairns.
The duo noted: “We were inspired by the idea of a regular unskilled guy attempting to install a kitchen by himself and what the flow-on effect might be. We tried to imagine what having your Dad install a kitchen would be like, seen through the eyes of an enthusiastic six year old.”
Recruiter Williams International hires Kate Marsh as a partner
Agency headhunting firm Williams International has hired former Abbott Mead Vickers BBDO group account director Kate Marsh as a partner.
Marsh joins from O&P Recruitment, where she was a consultant.
Nick Williams, principal and founder of Williams International, said: “I’ve never had any desire to become a volume operator. However, many of our best clients have experienced significant success and growth over the past few years and this has lead to an increased demand for us.”
Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search
- The PR and journalist relationship (3:54)
- News Limited’s paywall plans (10:41)
- Mumbrella360 media manifesto (13:12)
- Generation Z: Who are they? (17:27)
- Suggested shift to tabloid size for the SMH and The Age (21:05)
- The latest breaking ad campaigns (25:58)
- Kelloggs’ shortlist for its Twitter PR search (23:33)
Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.
(38m,39s)
Production by Alice Terlikowski.
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast
Recorded with the support of:
Today eclipses Sunrise again, Masterchef pulls in 1.6m
Nine’s Today is continuing to close the gap in the battle at breakfast with Seven’s Sunrise with another win on Thursday, edging ahead by 44,000 viewers and again dominating in Melbourne and Sydney.
SBS ramps up marketing efforts for Go Back To Where You Came From
SBS is ramping up its marketing efforts for soon-to-launch show Go Back To Where You Came From, adding print and online to its on-air promotional activities.
The online element to promote the show, produced by Cordell Jigsaw Productions, simulates what it would be like if there was major upheaval in Australia that would make Australians want to flee the country.
SBS is encouraging dialogue in the wider community with the show featuring on SBS Radio programs during Refugee Week, including interviews with program participants.
WorkSafe Victoria goes 80′s to encourage Victorians to get health checks
WorkSafe Victoria has launched a campaign to encourage employees to talk to their bosses about signing up for free health checks.
Devised by Keep Left PR, the integrated campaigns uses an 80′s themed work-out video to get Victorians moving.
The campaign includes an e-card that workers can forward on to encourage their colleagues to get health checked.
UBI World TV: advertisers are ignoring Australia’s ethnic communities
Multi-cultural TV and radio network UBI World TV, which has acquired the Spanish and Greek services of WIN TV, has hit out at advertisers for ignoring Australia’s ethnic communities.
The company’s business development director Benjamin Boulos told Mumbrella that corporate Australia “is not talking to” a market with $73 billion in spending power.
Key Media publisher: no jobs will be lost
Following a deal to buy two of its magazines from Lexis Nexis revealed yesterday, no jobs will be lost as a result of the addition of another HR title to the fold at Key Media, the company’s publishing director Justin Kennedy has said.
“We have a large HR vertical, now with HR Leader as well as Human Capital. We’re looking to grow that. And we’re bringing all staff across,” he said.
HR Leader and Risk magazines share an editor – Sarah O’Carroll – and journalist, Ben Nice. Paul Desmond handles sales for HR Leader. Sales for Risk were outsourced through sales agency AGS media in Adelaide.
Casting for Tourism Australia’s No Leave No Life campaign goes public
The third series of the Tourism Australia-funded No Leave No Life campaign, to encourage Australians to use up their holiday, has issued a public call for participants.
People can nominate themselves or someone they think deserves a break through www.noleavenolife.com. That person will feature on the No Leave No Life reality TV show, to air on Seven.
The call comes a week after tourism minister Martin Ferguson branded the amount of leave owed to Australians “a disgrace”, and said many young Australians were stockpiling leave to take holidays overseas.
Teena Jameson quits Mitchells Brisbane to start Media Circus
Founding MD of Mitchell & Partners Brisbane Teena Jameson is leaving to start her new media agency called Media Circus.
The new full service shop is a joint venture with Aegis Media, and starts life with Carpet Choice as its founding client – an account wrested from Starcom Melbourne.
Launching on July 1, Media Circus will operate independently from premises in Robertson Street in Brisbane’s Fortitude Valley.
Jameson will be partnered by Mitchell group account director, Katrina Droulers with whom she has worked closely, and client service director Jon Cole.
Lexis Nexis offloads HR Leader and Risk magazines to Key Media
Lexis Nexis, the Reed Elsevier-owned publisher, is selling two of its magazines – HR Leader and Risk – to Key Media for an undisclosed sum.
The move shrinks Lexis Nexis’s media portfolio to two magazines – Lawyer’s Weekly and OHS magazine.
Senior staff will shift from Lexis Nexis to Key Media with the titles.
Tyson Wienker, director of strategy & business development at Lexis Nexis Pacific, told Mumbrella: “From our perspective, the transition of HR Leader and Risk magazines to Key Media positions the titles well for future growth. We want to focus our energies on our core audience – the legal community.”
Ad of the month shortlist revealed
The finalists for the latest round of Mumbrella’s TV ad of the month can now be revealed. Read more »
Stuart Archibald quits Archibald Ingall Stretton
Stuart Archibald, the managing partner of integrated agency Archibald Ingall Stretton, is leaving the agency he founded 13 years ago.
In a statement, Archibald said there was a “strong possibly” he would return to Australia for his next project.
Cancer Council appoints Loud for Pink Ribbon Day campaign
Ad agency Loud has been appointed to develop the campaign for the Cancer Council’s Pink Ribbon Day.
The work will include print, online, social media, direct mail, PR and point of sale and will launch in August. Read more »
State of Origin slips, Masterchef holds steady, Angry boys bombs
The second match in the State of Origin series, which saw the Blues defeat the Maroons in an entertaining encounter, suffered a ratings slip for Nine compared to the opening match three weeks ago, with the average audience down by 68,000 viewers, to 2.159m.
Including the post and pre-match analysis, State of Origin drew a huge combined audience, dominating the night. However, the rugby league match did little to dent the ratings for Ten’s Masterchef, which managed to pull in 1.607m viewers, doing particularly well in Melbourne, Adelaide and Perth. Last week it rated 1.236m.
Angry Boys had a bad night, down from 0.805m last week to 0.569m, according to preliminary overnight ratings from OzTam.
OMD appoints HR manager Carolyn Maloney to executive team
OMD has placed an HR professional on its national executive team for the first time, with the promotion of Carolyn Maloney, the agency’s director of people management.
In addition, OMD Australia has poached Nick Barbour from Aegis Media\Mitchell & Partners to fill the role of people and development manager. Barbour will report to Maloney.
Rogue telemarketer receives $120,000 fine for flouting Do Not Call Register
For the first time, a telemarketer has received a hefty civil penalty for making calls to people listed on the Do Not Call Register.
Queensland-based FHT Travel and the company’s director Yvonne Earnshaw have been ordered to pay a fine of $120,000 for making 12,000 marketing calls to people who have opted out of unsolicited telemarketing calls.
The Australian Communications and Media Authority had sent a formal infringement notice to FHT Travel, but the company had persisted in making calls.
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