Only news bulletins do it for Thursday’s TV viewers

The lack of Thursday night football saw viewers turn away from free t0 air television on Thursday, with only three programs – Nine News (1.143m), Seven News (1.089m) and ABC News ( 1.016m) drawing more than 1m viewers.

Nine’s Top Gear Africa special rated 740,000 and was 11th for the night according to preliminary overnight metro ratings from OzTAM. The Footy Show did slightly better for Nine, rating 851,000. Read more »

Droga5 appoints Holly Alexander to new head of content role

Holly Alexander

Holly Alexander

Ad agency Droga5 has created a new role – head of content.

Filling that position is Holly Alexander from production company, where she was executive producer.

She will run the broadcast department and oversee long- and short-form programs to meet rising demand for multiplatform content and owned media, according to the agency.

Droga5’s creative chairman David Nobay said: Read more »

Australia Post marketing chief John Moore moves on

John MooreJohn Moore, the head of marketing at Australia Post, has resigned after more than two and half years in the role.

Moore, who was general manager of marketing and customer experience, is leaving to take a job at ‘a global services company’, Mumbrella understands.

A leaked emailed written by Nic Nuske, Australia Post’s general manager of sales and marketing, reads: Read more »

Clems poaches creative director duo from Mojo

Ian Broekhuizen and Malcolm Caldwell

Ian Broekhuizen and Malcolm Caldwell

Clemenger BBDO Sydney has made a twin creative director hiring, bringing in South African Ian Broekhuizen and Brit Malcolm Caldwell from Publicis Mojo Sydney.

The pair joined Mojo in 2012, and before that came together as a creative team at DDB Sydney just over two years ago.

The pair will report to agency ECD Paul Nagy, who said: Read more »

Qantas video celebrates Emirates alliance

Qantas adA promotional video for Qantas, which marks the alliance between the Australian carrier and Emirates, has appeared on YouTube.

The one minute, 50-seconds film was shot in locations all over the world, including London, Singapore, Istanbul, Texas and New York.

The film, which will appear inflight and in social media, finishes with the line, ‘Together connecting the globe’. The film is being promoted through paid placement on Facebook. Read more »

Australian crew to take 15 per cent pay cut to secure 20,000 Leagues

Disney is working on a deal with the Media Entertainment Arts Alliance that will see the local production crew behind 20,000 Leagues Under the Sea adopt US contracts.

While the MEAA has agreed to the move, negotiations continue on what stipulations the contracts will include for local crew.

Previous contracts of a similar nature have included reductions in penalties for night shooting and other stipulations that mean an overall reduction of daily pay of up to 15 per cent.

However Mal Tulloch, director of the entertainment and crew section of the MEAA, says local crew will not be worse off under the agreement. “Australian and US conditions level out when you consider all the entitlements,” he said. Read more »

Outdoor advertising up 3.8 per cent in first quarter

Outdoor advertising performed well in the first quarter of 2013 recording 3.8% growth, up from $117.6 million in the quarter last year to $122.1 million this year.

According to the last numbers from the Outdoor Media Association, the industry also ended 2012 with overall growth of close to 2 per cent and for the first time cracked $500m in revenue. Read more »

Bauer to launch World of Knowledge magazine

World of KnowledgeAustralia’s biggest magazine publisher Bauer Media is set to launch its first title since acquiring ACP Magazines last year.

Mumbrella can reveal that monthly science magazine World Of Knowledge will launch shortly with former Zoo and Top Gear journalist Vince Jackson as editor.

World of Knowledge already appears on ACP’s online portal Magshop with 12 and 24-month subscriptions priced at $59.95 and $119.95 respectively.

According to the Magshop description: Read more »

Advertisers face privacy timebomb, warns ADMA

Advertisers and agencies do not understand the significant fines they face under major new changes to the Privacy Act set to take force within the next 12 months, says the Association of Data Driven Marketing and Advertising.

The organisation told Encore there is still little industry focus on how the changes will impact advertiser interactions with consumers with breaches due to attract major fines of up to $1.1m.

“There are some key changes which are worth going through, about how businesses can talk to their customers and the extent to which they have to provide opportunities for consumers to say ‘I don’t want to hear from you anymore’,” said Jodie Sangster, CEO of ADMA. Read more »

ABC’s Elegant Guide to Knife Fighting rates 448,000 on debut

The ABC's The Elegant Guide to Knife Fighting

The ABC’s The Elegant Guide to Knife Fighting

The ABC’s new Jungleboys-produced sketch show The Elegant Guide to Knife Fighting rated 448,000 on its debut outing last night, according to preliminary overnight metro ratings from OzTAM.

The show, directed by Jungleboys stable of directors including Wayne Blair, aired at 9pm and beat Nine’s The Mentalist, which ran from 8.45-9.45pm and rated 409,000.

It was also up against Seven’s Criminal Minds and Ten’s Mr & Mrs Murder, which both ran from 8.30-9.30pm and rated 896,000 and 604,000, respectively. Read more »

Hot shot hypnotised by Kellogg’s Crunchy Nut

Crunchy Nut adJWT Sydney is behind a new campaign for Kellogg’s in which a man hypnotises another man with a bowl of Crunchy Nut cornflakes.

The TVC, directed by Canada-based Chris Woods, is to be supported by a path to purchase campaign, which includes transit and in-store floor media. Read more »

Former Adshel boss goes into the tyre business

Steve McCarthy AdshelSteve McCarthy, the former CEO of outdoor ad firm Adshel, has gone into the tyre business.

McCarthy, who left Adshel after 11 years in October 2011, announced through LinkedIn that he has launched online tyre retailer Road Runner Mobile Tyres. Read more »

Gold Coast Games logo unveiled

Gold Coast Commonwealth GamesThe Gold Coast 2018 Commonwealth Games has unveiled its logo, created by brand and design firm WiteKite.

Featuring a gymnast, a hurdler and a swimmer, the logo is designed to capture Gold Coast’s personality – “positive, energetic, colourful and fun”, according to a press release.

Commonwealth Games Minister Jann Stuckey said: “The emblem has been inspired by the Gold Coast’s stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region.” Read more »

Jack Matthews and Allan Browne to depart as Fairfax restructures

Jack MatthewsFairfax Metro CEO Jack Matthews and Fairfax Regional Media’s CEO Allan Browne are to depart the company following a major restructure of Fairfax, which will see the company move all its newspaper assets into one division.

The restructure will see Fairfax reorganised into five corporate divisions, with the company to bring together its metro division, which publishes The Sydney Morning Herald and The Age, with The Financial Review Group, Fairfax Regional Media and Fairfax’s agricultural and local newspapers into one single division called Australian Publishing Media.

The other divisions include: a separate arm for the print and digital assets of Domain, Digital Venture which will include Fairfax sites like RSVP and Stayz, while Fairfax Radio and Fairfax New Zealand remain unchanged from the previous structure.

Allen Williams, the current CEO of Fairfax New Zealand will take over in the newly created role of managing director of Australian Publishing Media.

Fairfax CEO Greg Hywood said:  Read more »

A Current Affair report breached privacy, accuracy and complaints handling rules

A Current AffairChannel Nine’s A Current Affair has been reprimanded by the media watchdog over a report on former Olympic gold medallist Neil Brooks which was found to have breached provisions on accuracy, privacy and complaints handling.

The 19-minute report by reporter Amanda Paterson, broadcast in March of last year, made numerous claims around Brooks and his wife Linda’s financial dealings in Australia and overseas.

In a report released to today the ACMA found that: “The program had insufficient evidence to support its claim during a 5 March, 2012 broadcast that police in Australia, the United States and France were investigating allegations of fraud against the former swimmer and his wife.” Read more »

Naked Melbourne nabs another TAC brief

Naked's Christmas campaign for TAC

Naked’s Christmas campaign for TAC

The Transport Accident Commission has hired strategy agency Naked Communications to take on another project to curb road deaths on Victoria’s roads.

The latest appointment sees Naked take a more regular role alongside the TAC’s long-time creative partner Grey Melbourne, with which the advertiser has worked for 23 years. 

Naked Melbourne was hired before Christmas to create a social media-led campaign to curb festive season drink driving – its second campaign for the TAC. Its first was the award-winning Speed Kills campaign from 2011.

A TAC spokeswoman told Mumbrella: Read more »

Katrina Stratton leaves UM Melbourne after less than a year

Katrina Stratton

Katrina Stratton

Katrina Stratton, group business director at UM in Melbourne, has left after less than a year in a period of considerable change in the agency’s management team.

Stratton joined UM Melbourne in June last year from OMD, where she was business director on Mazda. She is understood to be interviewing at other agencies.

Her departure comes soon after UM Melbourne’s former MD David Angell left after just five months in the role to join the media department at Target - a client that Stratton ran at UM. Read more »

Mumbrella Awards 2013: Call for entries – New categories, simplified entry process and even tougher judging

The call for entries has launched for the 2013 Mumbrella Awards, which will this year be presented on the final night of Mumbrella360 in Sydney on June 6.

mumbrella awards 2013 logo

Mark-Buckman-high-res-to-replace-old-one-234x350The chairman of the juries will once again be Mark Buckman, chief marketing officer of Telstra.

New initiatives for this year includes the additional categories of Asia Pacific creative network of the year and Asia Pacific media network of the year.

There is also a new category of Thinker Of The Year. This category is aimed at identifying the individual whose insight, whether creative or strategic, is most impressive. Entries may come from individuals working within any part of the industry including agency, advertiser and media owner.

Meanwhile, the production house of the year category will be split into two categories this time round, recognising the differing roles of production houses and post-production houses.

And in a move aimed at cementing the awards’ recognition for rigour in the judging process, several categories will see finalists judged with a live presentation.

Creative agency of the year will once again see a jury travel to the finalist agencies.

Meanwhile, the initial entry process for agency of the year, sales team of the year and marketing team of the year has been simplified, with it no longer mandatory to also enter the culture of the year and innovation of the year categories.

In a new move for this year, finalists in the categories of media agency of the year, specialist agency of the year, PR agency of the year, media sales team of the year and marketing team of the year will be asked to present to the jury on May 28. Finalists for network of the year will be asked to present on June 5 at the Mumbrella360 conference..

This year all categories are open both to Australian and NZ agencies.

Other categories returning this year include:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Media brand of the year
  • Ad campaign of the year
  • TV ad of the year

The closing date for the Mumbrella Awards is May 3. Entries will be fully online. The entry site goes live next week.

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