Naked appoints Simon Veksner head of ideas

From left: Ferrier, Veksner and Naked chairman Mike Wilson

Strategy agency Naked Communications has appointed Simon Veksner as head of ideas.

Veksner, who will be responsible for creative across the Sydney, Melbourne and Auckland offices, replaces Paul Swann, who moved to The Works in September.

He joins after a spell running his own agency Scamp Creative, which will now close. Veksner is also well known for his blog Scamp, which has a global following.

Veksner said: “Everything I wanted Scamp Creative to become – an intelligent, modern agency – Naked already is. Read more »

BBC boss quits after story disaster

george entwhistleThe boss of the world’s biggest public service broadcaster the British Broadcasting Corporation has been forced to resign after just eight weeks in the job.

George Entwistle announced his resignation over the weekend after one of the BBC’s flagship news programmes wrongly linked a senior politican to child abuse.

The blunder came weeks after the same TV show, Newsnight, was accused of blundering by dropping an investigation into abuse by BBC personality Jimmy Savile.

Entwistle’s departure will trigger an unexpected search for a successor as the BBC’s director general. When the role came up previously, ABC boss Mark Scott was named as one of the potential candidates before ruling himself out. Read more »

ABC editor who published press release as article: ‘I still can’t see what’s wrong with it’

abc amaysim postAn ABC editor has defended the publication of  a press release from mobile phone brand Amaysim on the organisation’s website as an article, saying “it was a bad press release but made for an interesting blog”.

Nick Ross, technology and games editor at the ABC, took to Twitter and the comment thread of Mumbrella to defend the piece which was posted on Friday afternoon and deleted after its similarities to the press release were pointed out on Twitter.

The article was bylined to Gerard Mansour. The ABC article did not reveal that Mansour is the PR manager of Amysim Australia. Read more »

Random House accused of sleaze for using #LestWeForget hashtag for marketing

random house lestweforget tweetPublisher Random House has triggered a social media storm after hijacking the #LestWeForget hashtag with a marketing message.

The tweet was published at 11am EST to coincide with the minute’s Armistice Day silence held to remember Australia’s war dead.

Random House tweeted: “In honour of our fallen heroes we’re giving away a selection of war books. RT & follow us to enter! #LestWeForget”. Read more »

US agency Gersh signs Jungleboys’ Trent O’Donnell and Phil Lloyd

Trent O’Donnell

Director Trent O’Donnell and actor Phil Lloyd, the creators of TV show Review with Myles Barlow have been signed to US talent agency The Gersh Agency.

The news comes as the team talks to US networks for a format sale of their latest ABC series A Moody Christmas. Read more »

Leo Burnett Melbourne launches its first work for Honda to launch the CR-V

Honda CR-V: ‘Bigger inside, smaller outside’

Honda has released a campaign to launch its new sport utility vehicle, the CR-V.

The campaign, which is led by cinema and TV ads, is the first off the production line from Leo Burnett Melbourne, which took over the account the now-defunct DraftFCB three months ago.

The campaign, which features a re-recording of the Broadway classic ‘Anything you can do, I can do better’, introduces the new tagline ‘The power of clever thinking’ – a slightly tweaked version of the classic Honda slogan ‘The power of dreams’.

The idea behind the ad is to show how the CR-V is superior to other SUVs in the market. Read more »

Gatorade: the fuel behind the Aussie cricket team

Gatorade has launched a new campaign that promotes how the soft drink can help athletes at moments when they’re thinking of giving up.

The ad, which will on Nine during the cricket coverage, features a series of behind-the-scenes and match sequences involving the Australian cricket team.

Read more »

Michael Christian moves to Hot30 as Matt Acton replaces Simon Baggott at SeaFM

Michael ‘MC’ Christian will join the Hot30′s Mel Greig on the Today Network’s national music show.

Currently presenting in the morning slot on Melbourne’s FoxFM, which is part of the network, Christian has previously filled in on Hot30 and Take 40. Read more »

Haymarket closes tech title Atomic

atomic coverPublisher Haymarket is to close Atomic, the magazine that described itself as “a unique voice in the technology wilderness”.

The next edition of the title will be the last, editor David Hollingworth has revealed.

He wrote to readers:

“It will likely surprise few of you to learn that times are very tough in publishing. In fact, in all forms of media, companies are struggling, and – sadly – Atomic’s felt that struggle this year.

“Readers are consuming their content in new and different ways, looking more to online than print than ever before.

“At the same time, even advertisers are changing the way they do business; gaming, in particular, is moving to more of a marquee and billboard model, which sees them more likely to drop money on a bus or TV spot than in an enthusiast gaming magazine.

“And so, our decision. It’s not been easy, but I do think it’s the right one.” Read more »

Hoopla asks readers to help pay its writers

hoopla logoIndependent website The Hoopla is asking its readers to help pay its writers. In return The Hoopla is offering to keep them up to date with how the site is doing commercially, including disclosing its advertising income and what it pays its journalists and writers.

The site – which targets middle aged women – was launched by Wendy Harmer in June last year.

Female-focused sites have become a key commercial battleground. earlier this week, Mia Freedman revealed she had been dropped as a columnist by News Limited, suggesting that it was because of the success of her site Mamamia. Fairfax has launched its own offering, Daily Life. Read more »

Naked appoints ex-Microsoft sales chief Richard Dunmall as global CEO

Richard Dunmall

Enero strategy agency Naked Communications agency has appointed a former Microsoft sales executive as its new global CEO.

Richard Dunmall joins to helm the agency two months after the exit of Steve Gatfield, who left after a year in the role of global chairman in September.

The 36 year-old Brit will report to Matthew Melhuish, Enero’s group CEO.

Naked co-founder and chairman Jon Wilkins said in a statement: Read more »

ABCs: Digital growth for Fairfax and News but from low numbers

News Limited and Fairfax Media are continuing to grow their digital sales, but from a low base, data released to coincide with the Audit Bureau of Circulations’ latest numbers suggests.

Using the approved ABC methodology, The Australian has 31,241 paying digital subscribers, most of whom have paid for the Digital Pass, which gives them access to it on the web, mobile and via the tablet edition. Read more »

ABCs: Newspaper print decline continues

Fairfax Media’s Sydney Sunday paper The Sun-Herald was again the biggest faller in the latest set of newspaper print numbers, with its rate of decline increasing since the last set of audited numbers were released.

The newspaper saw a drop of 21.3% in the quarter from July to September compared to the same period a year before. This was a slight increase on the 18.66% drop when the previous audited numbers came out three months ago.

In the new set of numbers, not a single metro Sunday paper was in positive print territory. Read more »

NRMA Insurance campaign says thank you to State Emergency Service volunteers

NRMA Insurance has teamed up with the State Emergency Service to create a campaign to mark National SES Week.

The campaign centres on ways for people to say ‘thank you’ to SES volunteers for a total of 893,057 hours of service they gave this year, helping communities in storms, floods and many other emergencies. Read more »

Curious Films launches global film to raise awareness of child exploitation

Curious Film director Ash Boland was behind the camera for a short film for the MTV Exit Foundation to raise awareness of human trafficking and child exploitation.

The film, which backs charity groups USAID, AUSAID and Walk Free, is to air globally. Read more »

Insurer invites mo-growers to ‘look Schick hot’

Schick is offering free moustache insurance as part of its sponsorship of charity movement Movember.

The campaign encourages mo-growers to ‘Look Schick Hot’ by liking Schick’s Facebook page, where they will be given the tools to style their upper lips. Read more »

ABCs: Famous and BRW rise as Zoo and Grazia decline

Famous

Rising: Famous

grazia

Falling: Grazia

Just two weekly magazines bucked the trend and showed an increase in circulation in the latest set of numbers from the Audit Bureau of Circulations.

Famous, published by Pacific Magazines, grew its circulation by 2.5% to 90,176.

The other winner was Fairfax Media’s BRW, which grew by 1.4% compared to the same period a year before.

At the other end of the table, two ACP titles – Zoo Weekly and Grazia – saw significant falls. Read more »

Brynne bounces back for Seven

brynne bedazzledSeven’s Beauty And The Geek was the only entertainment show to rate above 1m viewers on what was a painfully slow Thursday night for both Nine and Ten.

Seven’s schedule benefited from the absence of Big Brother on Nine. Beauty And The Geek averaged an audience of 1.284m, according to preliminary overnight metro ratings from OzTAM. This was significantly up on the previous week’s 712,000. It also won in the key advertising demographics of 16-39, 18-49 and 25-54.

Also recovering for Seven was Brynne: My Bedazzled Life which drew an average audience of 910,000 – well up on last Thursday’s 680,000. The Brynne Edelstein reality show also skewed attractively for Seven’s advertisers – while it was only eighth among all people, it was second in the 16-39, 18-49 and 25-54 demos. Read more »

 
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