AJF Partnership wins IG Group

IG GroupMelbourne-based indie AJF Partnership will be the first Australian agency to produce advertising for IG Group, a financial trading firm.

The agency won the account – which was formerly led out of London – after a competitive pitch.   Read more »

2m watch Block winners revealed

phil amity the blockLast night’s winner announcement of The Block: All Stars, which saw Amity and Phil Rankine win the contest, rated a strong 2.119m for Nine, making it the top show of the night and delivering the network a peak time share win.

The Block, which ran for around two-and-a-half hours, was coded as three separate shows. The auction show rated 2.011m and the rest of the show rated 1.646m, according to preliminary overnight metro ratings from OzTAM.

However, all three parts were down on last year’s main series of The Block, which rated 2.969m for the winner announcement, 2.561m for the auction and 2.191m for the rest of the show. Read more »

TAC targets youth with confronting social media campaign Roadtrip Forever

Roadtrip ForeverThe Transport Accident Commission has teamed up with radio network Southern Cross Austereo to produce a confronting social media campaign targeting 18-25 year-olds, a demographic that represents 26 per cent of road trauma victims on Victoria’s roads.

The campaign is based on the insight that young people would rather die than kill their best friend.

The campaign invites young people to take the ‘Roadtrip Forever’ with a Facebook friend by visiting the website roadtripforever.com. The site takes these friends on a road trip using video footage of a car journey to a music festival, which ends in a nasty road accident.

An app uses images of Facebook friends to show the user the people – their friends and family – who would be affected by their recklessness on the road. Read more »

Liberals bring back Kevin O’Lemon to capitalise on leadership speculation

Kevin OLemon adThe Liberal Party is seeking to capitalise on Labor’s leadership ructions by bringing back its Kevin O’Lemon ad.

Entitled “Lemon Déjà vu” the new ad targets not only Prime Minister Gillard and her predecessor Rudd but also includes of other potential candidates including Bill Shorten and Simon Crean.

The YouTube ad concludes with the line: “Doesn’t matter who they give you. Because they’re all Labor lemons and Labor lemons never change their spots.” Read more »

Sentia Media confirms new round of redundancies

Sentia mediaMedia information firm Sentia Media has confirmed a new round of redundancies with suggestions as many as 65 staff have been let go.

Sentia Media would not comment on the number of jobs lost, but Mumbrella understands that many of the roles relate to the company’s monitoring of TV and radio.

A spokesman for the company said the redundancies were announced to staff a few weeks ago.

“We setting up our business to take advantage of efficiencies,” said the spokesman. Read more »

Pure Blonde blocks ‘offensive’ comments beneath River of Blonde ad on YouTube

Pure Blonde adPure Blonde has blocked comments from running beneath an ad it posted on YouTube earlier today, saying that some of the comments used offensive language.

The ad was part of a campaign, created by Clemenger BBDO Melbourne, to define a “Pure Blonde moment” for the Carlton United Breweries-owned beer brand.

Andy Meldrum, general marketing manager for Pure Blonde told Mumbrella: “Since the ad went live we received a couple comments that contained offensive language, so we made the decision to remove this functionality temporarily. In light of the ASB ruling on VB and social media last year we won’t cop offensive or inappropriate sentiment on our channels.”

The Advertising Standards Bureau ruled that Victoria Bitter was responsible for comments on its Facebook page last year, some of which were deemed sexist, racist and homophobic.

However, Meldrum has said that comments would be allowed to run on Pure Blonde’s Facebook page, where the ad has also been posted. At the time of writing the ad had only received a handful of comments, all of them positive.

Read more »

Kraft MD Amanda Banfield leaves Australia for global role

Amanda BanfieldOne of Australia’s top marketers is leaving the country to take a job in Switzerland.

Amanda Banfield, managing director of the snack division at Kraft Foods Australia, is to relocate to Zurich to take on a global role for Kraft.

The company confirmed the news with Mumbrella, but had not elaborated on the specifics of Banfield’s new role at press time.

Banfield was behind the consolidation of Kraft’s creative agency roster after Kraft’s purchase of Cadbury, and has been an influential figure on the marketing circuit since moving to Australia from the UK in 2009. Read more »

Lindt Australia builds two-metre chocolate Sydney Tower in Easter stunt

Sydney towerChocolate maker Lindt has produced a chocolate replica of Sydney Tower in a stunt to celebrate Easter.

The two-metre chocolate sculpture of the Sydney Tower, which is 1:100 in scale, has been hand-crafted by Thomas Schnetzler, master chocolatier at Lindt Australia.

The creation is the fruit of a partnership between Lindt and Sydney Tower Eye.  Read more »

Coke is planning ‘something big’

Coca-Cola is planning a major marketing push in Australia early next month, promising visitors to the coca-cola.com.au website that ‘Something big is coming’.

Coca-Cola Australia's website

According to the home page of the website, a promotion is to begin on 8 April until 6 May.

Coca-Cola South Pacific would not reveal its plans, but said the activity would not be in support of a new product launch, nor is it the latest incarnation of its popular Share a Coke idea, which was extended into ‘Share a song’ late last year through a tie-up with Spotify. Read more »

Seven and Nine almost dead level in battle for morning viewers

The Morning Show

Larry and Kylie on The Morning Show

The battle for the morning viewer has probably never been closer, with Today beating Sunrise by the tightest of margins, and Mornings and The Morning Show locked dead level in the ratings yesterday.

Nine’s Today pulled in 325,000, just 1,000 more viewers than Seven’s Sunrise, according to preliminary overnight metro ratings from OzTAM.

Seven’s The Morning Show and Nine’s Mornings both drew an audience of 128,000, with the former drawing fractionally more viewers in Sydney and the latter more in Melbourne. Read more »

Wolfman David Williams and blogger Candice Lake front Gracie Otto Westfield film

'Wolfman' Williams and blogger Lake reimagine Red Riding Hood

‘Wolfman’ Williams and blogger Lake reimagine Red Riding Hood

David ‘Wolfman’ Williams is the face of a new branded content campaign for Westfield created by PR agency Baker Brands.

The short film – “Fashion Lust” – is directed by Gracie Otto and stars fashion blogger and former model Candice Lake. Designed to promote Westfield’s winter fashion collection, it features a take on Red Riding Hood meeting the wolf. It is believed to be the first time that the luxury brands featured in the campaign have agreed to appear together in this way.

The film is the debut acting performance of the Manly rugby league player. The music track is by Azealia Banks. Read more »

Clems produces a Pure Blonde moment

Pure Blonde adA James Vincent McMorrow cover of Steve Winwood’s classic song “Higher Love” is the backing music to a big-budget TV commercial for Pure Blonde, created by Clemenger BBDO Melbourne.

The 60-second spot, which features a stream of blonde-haired people moving through a city to form a river of blondes, launches online today and will premiere on TV this Sunday and in cinemas next Thursday. Read more »

The Encore Interview with Kirstie Clements

Kirstie ClementsKirstie Clements was the editor of Vogue for 13 years before she was unceremoniously dumped in May 2012. Her book, The Vogue Factor, details her time at Vogue. She spoke to Encore about the changing world of publishing, protecting a brand and media relationships.


Clements discusses her 25 years working at Vogue, how she got her foot in the door, and why she was axed. Read more »

Melbourne real estate agent Philip Webb deserts ‘jurassic’ local newspapers

Philip Webb“Once upon a time dinosaurs ruled the planet, much like newspapers ruled real estate advertising,” a real estate agent is claiming in a campaign to inform house buyers that it is turning its back on local newspapers to buy and sell property entirely online.

Philip Webb, a 41-year old Melbourne real estate agency, claims that local newspapers in the area are being kept alive by real estate agents, “who use your money to promote themselves instead of what should be the star attraction – your property.”

A YouTube video produced by Webb points out that a marketing campaign with a newspaper costs between $5000 to $12,000 – “most of it spent on an advertising dinosaur, which is lucky to attract 0.5 per cent of your target audience. That’s not great return on investment for any vendor.” Read more »

Nick Randall leaves SCA after 14-year stint to join Fairfax as national sales chief

Nick Randall

Nick Randall

Nick Randall, the Sydney-based national sales operations manager at Southern Cross Austereo, is joining Fairfax Radio Networks as national sales director.

Randall brings to an end 14 years at SCA, and will join Fairfax next month.

Fairfax Radio Network CEO Adam Lang said: “We had a field of top class candidates and Nick was the stand out. Nick comes to us with an outstanding reputation for excellence in sales and leadership.  Read more »

Dumb Ways to Die clean-sweeps in latest Sirens round

Dumb ways to dieMcCann’s Dumb Ways to Die song for Metro Trains, sung by Emily Lubitz from Melbourne band Tinpan Orange, has won in every category in the latest round of radio advertising awards the Sirens.

The campaign – written by McCann’s John Mescall and Pat Baron – won in the single, craft and campaign categories, and two executions were highly commended.

Read more »

Australia Post takes on the big banks with travel money service

Australia Post ad

Australia Post has launched its first animated TV campaign since it revamped its visual identity last year.

Positioning the brand as a one-stop shop for all travel essentials, the ad presents Australia Post as a travel money alternative to the major banks. Read more »

Fairfax to begin SMH and The Age paywalls next week

Fairfax Media has set the price of digital subscriptions to its Sydney Morning Herald and The Age websites at $15 per month.

The price is similar to News Limited’s The Australian, which is available as a digital only siubscription for just under $13 per month.

For readers in the overseas markets of North America, Europe and the Middle East, the paywall will be switched on next Thursday.

Australia, NZ and Asia pacific will follow “mid-year”, Fairfax said. Read more »

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