The #9StreamLIVE program will be hosted by Rob McKnight every Tuesday and focus on the social media audience and take instant feedback.
Both politicians will pre-record one hour programs, with the PM going to air at 9am on Saturday and Abbott on Sunday morning.
Twitter today released its rival to Instagram a video sharing service called Vine, which allows users to create and share short six second looping videos.
Vine can be integrated with other major social media platforms, including both Facebook and Twitter. Vine was set to launch as a standalone video-sharing start-up before being bought by Twitter in October 2012. Read more »
The Sydney Morning Herald has apologised after being caught out using an image from social media without permission and claiming it was a reader’s photograph.
Trey Ratcliff, who runs the blog Stuckincustoms.com, wrote a blog post accusing the newspaper of breaching the Creative Commons licence on his site by using a photo of Florentijn Hofman’s Sydney Festival installation “Rubber Duck” and presenting the image as having been voluntarily submitted.
Yellow Pages has created a new ad to promote its app for mobile devices which locates businesses.
The “Tick” ad features a man whose gate falls over and then finds a repairman on his app. Excited, he uses it for bigger ambitions including finding a hairdresser, dentist, a suit, a marching band and a pony.
Starcom CEO John Sintras is to move to the role of chairman, the media agency has announced. The shift sees chief operating officer Chris Nolan move up to CEO.
The four minute promo called “That Feeling” was filmed – mainly in slo-mo – on an outdoor high-rise terrace in Brisbane, and also features Hamish and Andy, Fifi Box , Jules Lund and others at a party.
The video features the song “We Come Running” by US band Youngblood Hawke.
Online publisher CBS Interactive Australia has announced the appointment of Barry McGhee as Managing Director. McGhee will be responsible for the Australian operations of CNET Australia, GameSpot AU, TechRepublic, and ZDNet after moving across from CBS’s B2B operation, where he was GM. Read more »
Person has already moved to London and started in the new role this week. Read more »
The Change Your Everyday ad – created by M&C Saatchi – features a time lapse video of a miniature cricket pitch being built in a suburban back garden.
View the ad: Read more »
One of the team who drove Metro Trains’ breakthrough Dumb Ways To Die viral video success has joined the panel for Mumbrella’s Meet The Marketers session next month.
The Melbourne event takes place on February 7 at River’s Edge on Siddeley Street from 6pm.
On the panel will be Leah Waymark, GM of corporate relations for Metro Trains. Since its launch in November the train safety song created by McCanns has had nearly 40m views globally making it one of the most successful online safety messages of all time.
As Mumbrella has previously announced, the other panellists for the Melbourne session are:
- Megan Foster, GM of marketing and brand development, Myer
- Ben Amarfio, EGM, marketing, digital and communications, Cricket Australia
- David Katic, general manager of marketing, Ford Read more »
UM CEO Mat Baxter says the agency will boycott the purchase of preroll advertising on autoplay video on News Limited websites, after the publisher yesterday announced it would introduce autoplay videos from next week.
The decision, by one of Australia’s biggest media agencies, is in line with its existing policy of boycotting preroll on Fairfax websites because of a perceived negative impact on the consumer experience.
This morning Baxter told Mumbrella: “Our policy remains that we are not a big fan of it, and that is the position that we’ve got. We won’t be buying any videos that have autoplay on it.” Read more »
The Victorian police has kicked off a recruitment drive to find officers to patrol the state’s train stations.
The campaign, which the Herald Sun is reporting is backed by $2.7m in media spend, is running on TV, radio, the internet, outdoor and in newspapers.
The recruitment initiative will help make train stations ”places of safety rather than places of fear”, Victorian premier Ted Baillieu was quoted as saying. Read more »
She joins actress Ada Nicodemou as one of the brand’s “Health Sisters” as it pushes further into the health care market.
Cougar drama Two Mothers, set in Australia and starring Naomi Watts and Robin Wright, has been acquired by Exclusive Releasing following its world premiere at the Sundance Film Festival.
The new distribution arm of Exclusive Media has picked up the rights to the US to distribute as a simultaneous release across both theatres and video on demand.
The film is directed by Anne Fontaine, written by Academy Award winner Christopher Hampton based on a Doris Lessing short story. Read more »
Sydney-based creative agency Host today announced the opening of its Singapore operation as the first step to creating a pan-Pacific micro network with further offices in Shanghai and San Francisco.
The Havas-aligned network will remain headquartered in Australia, with current CEO Anthony Freedman becoming regional CEO. He plans to remain based in Sydney but spend about 50% of his time on Singapore business.
Susie Shaw, previously Host’s Sydney MD has become CEO. Laura Aldington, Host’s former head of account management, will be rejoining Host Sydney as MD after two years in New York at Anomaly. Read more »
Yesterday, the Australian Association of National Advertisers said the AARB – which was set up because it believes that alcohol advertising self-regulation is not working – was determined to “tear down the current system”, but is flawed as it is acting as “legislator, plaintiff, judge and jury” on booze ads. Read more »
Twitter is finalising preparations for its Australian office with a team of senior executives in Australia this week for a second round of high-level “meet and greets”.
The Twitter executive team, includes some of the company’s leading executives, are not only meeting with top-level industry figures from media and sporting organisations but is also rumoured to be interviewing for key Australian appointments ahead of its opening later this year.
The trip is the second visit by members of the social media giant to Australia in just three months and comes only a week after Prime Minister Julia Gillard called on the company to be more active against cyber bullying in Australia.
Mumbrella can reveal the executives who are visiting Australia on a two week visit are: Twitter’s head of international strategy Katie Stanton, Omid Ashtari the company’s head of sport, Karen Wickre editorial director of Twitter and Mike Brown head of international development, who led a previous delegation to Australia in November. Read more »