The Bachelor slips lower on second outing for Ten

Audiences fell for the second outing of Ten’s dating contest The Bachelor with 622,000 metro viewers after 669,000 on Sunday, OzTam’s preliminary overnight ratings show.

The show was 19th for the night among all people, dropping from 11th place for its debut. It was fourth in its timeslot behind Seven’s The X Factor, Nine’s Big Brother and ABC1’s 7.30. Read more »

Wallabies appear to prank rival teams in branded Volvo rugby stunts

nathan sharpeFormer Wallabies have taken part in a series of video stunts for Volvo in which they appear to carry out acts of sabotage on Australia’s visiting opponents.

In the most recent stunt – masterminded by rugby sponsor Volvo’s agency Arnold Furnace – Nathan Sharpe, Al Baxter, Tatafu Polota-Nau and Beau Robinson, appeared to trap the Springboks team coach inta cul-de-sacas it made its way to the Suncoorp Stadium in Brisbane at the weekend.

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Morning Update – Sept 10: Monopoly with cats; Nurse Inquiry delayed; Facebook & Iran

Adfreak: Monopoly’s new cat game piece – One of the world’s favourite board games has a new piece and a new ad to go with it.

“For its iconic Monopoly game, the toy giant crowdsourced a new player piece earlier this year to replace the long-maligned iron. Not surprisingly, the cat won.”

BBC News: Nurse Jacintha Saldanha inquest delayed again – the Saldanha family is disappointed with a second inquiry delay.

“The decision on the inquest – due to start in London on Thursday – has left her family ‘rather disappointed’.” Read more »

KFC’s new Zinger Pie: Thank you for accepting that hospital pass

KFC has launched a chicken pie onto the Australian market.

The Zinger Pie is being promoted with a new TV ad as part of the brand’s wider  ‘Say it with Chicken’ campaign.

Introducing the pie ‘with plenty of kick’, the ad shows how the new pie gives football players bonding opportunities.

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First look: Bondi Hipsters- ABC2 can suck my dick

The Bondi Hipsters – Christiaan Van Vuuren and Nick Boshier – have released a first trailer for their new ABC2 series.

The comedy duo – playing hipsters Dom and Adrian – broke through via YouTube in 2012, and become the face of online fashion site The Iconic earlier this year.

White House Down tops the local box office despite poor takings of $1.7m

White House DownChanning Tatum and Jamie Fox starrer White House Down topped the weekend’s box office in a second quiet weekend in a row for exhibitors.. The action film made just $1,798,622 across 279 screens in its opening weekend but with little competition, it was enough to take out first place honours.

The film was considered a major flop on its opening weekend in the US when it debuted to a dismal $25.7 million. The film cost $150 million to produce and was crushed by The Heat which opened on the same weekend in the US.

The second highest opener for the weekend was the Robert Luketic-directed thriller Paranoia which made a paltry $143,949 across 143 screens reinforcing the lacklustre across the board performance of the local box office this weekend. Several titles will hit local cinemas this coming Thursday which could see an uplift in takings. The titles include sci-fi sequel Riddick which is currently sitting on top of the US box office, R.I.P.D. which was also considered a major flop in the US and the family friendly film The Smurfs 2.

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REA takes Attenborough-style approach to life at home

REA Real Estate has ventured into online video content marketing with a series of videos featuring an actor playing BBC naturalist David Attenborough.

The ‘Life at Home’ campaign shows ‘Attenborough’ examining the lives of young people who live with their parents and identifies three distinct species: the ‘Mumma’s Boyous Dependus’ (mummy’s boy) ‘Video Gameth Addictuth’ (video game addict) and Footwearus Collectum, (shoe obsessive).

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Heath Ledger backed film set for release next year

Matt Amatto and Heath Ledger

Matt Amato and Heath Ledger

The first feature film to emerge from the late Heath Ledger’s artistic collaborative The Masses is close completing filming in the US this month.

Ledger co-wrote the film The Makings of You with Matt Amato, a love story set against the backdrop of boarded up homes in deprived areas of St Louis, USA.

Amato wrote the screenplay and is director of the movie, with Jay R Ferguson, who plays Stan Rizzo in TV series Mad Men, in the lead role.

Australian entrepreneur Ron Creevey, a 47.5 per cent shareholder in The Masses, said the film, dedicated to Ledger, has a strong Australian connection and he hopes to launch its general release at Bondi Beach in Sydney next October. Read more »

Domain Spring campaign brings Dexter back for another Perfect Match

Perfect Match’s Greg Evans and robot sidekick Dexter have returned for a fresh instalment of the campaign for Fairfax-owned real estate brand Domain.

The Spring campaign has kicked off with a new TV ad featuring the pair from the 80’s dating series Perfect Match in which Dexter served as a mechanical Cupid who provided mathematical predictions for couples’ compatibility.

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Mystery man uses his Holden to regain his memory in short film for Trax

An epic two minute ad for the Holden Trax features the mystery of a man who woke up with amnesia and uses the car to regain his memory.

The ad – by AJF – will run in cinemas and online with a shorter version on TV.

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Baz Luhrmann fronts Samsung short film competition

A campaign launched by technology company Samsung invites people to submit their own short films in a competition to win the opportunity to work with Australian film director Baz Luhrmann.

The Samsung Galaxy Note 3 initiative – The Shoot – has been launched with an ad featuring an invitation from Luhrmann to enter the competition.

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Telco announces ‘The new Vodafone’


PleasedTelco Vodafone has launched an outdoor advertising campaign to relaunch it’s troubled brand to consumers and reintroduce a ‘new Vodafone’.

The campaign comes off the back of a 18-month effort which has seen telco investing heavily in its network in an attempt to address issues with its reputation for poor reliability. Read more »

Advertisers launch tactical post election ads

bye kevA series of brands have sought to capitalise on the conclusion of the federal election with tactical ads mainly focusing on Labor leader Kevin Rudd’s exit rather than Tony Abbott’s arrival.

Among the brands were lastminute.com.au, REA Group, Oral B and Sportsbet. Read more »

Crazy cat lady and glow in the dark girl push home Devondale message

Two new ads for Devondale’s long life milk show the harmful effects of not using the product. Once suggests milk with preservatives can make you glow in the dark, while the other hints at the downside of borrowing milk from a neighbour.

One ad features a glowing schoolgirl reading a book in the dark.

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News appoints Damian Eales as group marketing director, replacing Corin Dimopoulos

Damian Eales 2News Corp Australia has announced the departure of group marketing director Corin Dimopoulos.

He will be replaced by former Westpac marketer Damian Eales who joined the company in February.

The departure of Dimopoulos is the first major leadership change since new CEO Julian Clarke took the reins at News a month ago.

“I’d like to thank Corin for all the great work he has done leading the company’s group marketing function,” said Julian Clarke in a statement. Read more »

Seven switches afternoon lineup with launch of Million Dollar Minute

Seven has moved to shake up its early evening lineup in a bid to overcome Nine’s dominance of the 5.30pm gameshow slot.

Recent months have seen Nine’s Hot Seat, presented by Eddie McGuire, grow its lead over Seven’s Deal Or No Deal, hosted by Andrew O’Keefe.

Deal Or No Deal will now move to 5pm, with a new show – Million Dollar Minute – hosted by former Sunrise weather presenter Grant Denyer launching at 5.30pm. Read more »

Ad ruled offside because of expression on naked models’ faces

An outdoor poster for skin brand Ella Bache has failed to win approval because of the expression on the naked models’ faces.

Ella Bache

The approved Ella Bache ad

ella bache banned

The unapproved Ella Bache ad

However, a version featuring the models smiling has received the nod instead.

Ella Bache today described the move as “one of the most curious decisions in recent advertising history”. Read more »

Arnold Furnace celebrates Jack Daniel’s anniversary with bespoke signwriting

raise a jack to jackArnold Furnace has created a print and outdoor campaign to promote the “birth month” of Jack Daniel’s.

The agency worked with bespoke signwriting company Lynes & Co to paint the headlines onto layered wooden backgrounds for the ad. Read more »

 
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