Chasing a dream for NAB’s new small business ad

NAB's new 30 second TV spot

NAB’s new 30 second TV spot

A man who gave up his job to chase a dream of owning his own cafe is the focus of a new ad by the National Australia Bank.

The 30-second ad is the second TV commercial in the “Small business. We see you” campaign created by The Bridge.

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News Limited to move to a metered paywall from next month

News Limited is set to abandon its existing paywall model and move to a metered model in less than a month, Mumbrella can reveal.

Sources have told Mumbrella that metro tabloids The Daily Telegraph and The Herald Sun will move to the new model, a two-stage metered paywall, from the middle of May.

News Limited’s new paywall model will monitor usage based on cookies dropped onto users’s browsers. After looking at a certain number of articles, readers will be asked to register, in order to be given a further number of free stories. Once readers reach a second quota of stories, they will be asked to pay.

The publisher’s new digital subscriber strategy, being called News Plus, is a departure from the current “freemium” paywall, which combines some free content with other content requiring a paid subscription, and which was first introduced by The Australian in October 2011. Melbourne tabloid The Herald Sun also introduced a “freemium” paywall in March 2012.

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MKR dominates Wednesday night

The absence of reality shows from Wednesday’s TV schedule gave Seven’s My Kitchen Rules a clear run with an audience of 1.894m.

Nine’s triple bill of The Big Bang Theory was a late replacement for Celebrity Apprentice which was originally due to kick off last night.

Big Bang Theory rated 1.194m, 1.063m and 870,000 according to preliminary overnight metro ratings from OzTAM. Read more »

Canon campaign says ‘No One Sees It Like You’

Canon has launched a new campaign, stretching across TV, cinema, print, online, outdoor and a redesigned website.

The No One Sees It Like You campaign involves Leo Burnett, Mediacom, How To Impact, Possible, Ogilvy PR , and Uber.

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Razor appoints Martin Patton as executive director

Martin Patton Headshot[1]Independent media agency Razor has appointed Martin Patton as its new executive director as the company moves to expand its operations into branded content.

Patton, who is currently the managing director of PHD’s sister agency, Foundation, will move across to the agency to run Razor’s media operations and develop a new branded content business.

“There are very few people in this industry that have the experience in both media and content and so Martin was a natural choice for us,” said Simon Rush, principal of Razor Group. Read more »

ABC ‘flabbergasted’ by BBC’s Foxtel move

A new premiere BBC drama and comedy channel to be launched by BBC Worldwide and Foxtel has left the ABC “flabbergasted”, a spokeswoman has told Mumbrella.

Following 50 years of broadcasting BBC content in Australia, the Australian Broadcasting Corporation was not consulted about plans to launch a premium channel on Foxtel in mid-2014.

A spokeswoman for the ABC said the public service broadcaster had been seeking talks with the BBC’s commercial arm, BBC Worldwide as its three year contract comes to an end on June 30 next year, but had been knocked back before the announcement was made.

“We were pretty flabbergasted,” a spokeswoman said. “We only found out yesterday and we had been asking them for a while to sit down to talk about a new deal, so we were pretty shocked.” Read more »

ComScore ‘surprised and disappointed’ at Nielsen’s IAB contract extension without a pitch

any weinberger comscore

ComScore’s Weinberger

The boss of one of Nielsen’s biggest rivals to provide an online measurement service in Australia has expressed surprise at yesterday’s announcement that the Interactive Advertising Bureau is to extend the existing contract without a tender.

Two years ago Nielsen beat fellow tenderers Colmar Brunton with Gemius; ComScore; Roy Morgan Research with Effective Measure and Vizisense to the contract in a process led by then IAB CEO Paul Fisher. Fisher has since become Nielsen’s MD of media.

Yesterday’s extension for Nielsen was announced by the IAB’s research director Gai Le Roy, a previous VP of research at Nielsen Online.

Le Roy yesterday told Mumbrella that the extension was after “a thorough review” that indicated no other players would be capable of taking on the contract. Read more »

Ad aims to change perceptions of asylum seekers

AsylumBrisbane creative agency me&bond has designed a print advertising campaign for refugee advocacy group The Asylum Seeker Resource Centre (ASRC) which is designed to counter the negative stereotypes of refugees.

The campaign which features a real Afghan asylum seeker Ata who has since become an Australian citizen and carries the tagline “I am not who you think I am”.

Simon Betteridge account director with me&bond said the campaign was trying to change attitudes towards those who seek asylum in Australia.

“Together with the ASRC we realised that to change perspections in the community you need to actually some empathy to get people to put themselves in the shoes of an asylum seeker”, said Betteridge.

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Start of NRL season sees audience growth

The start of the NRL season has audience growth across the board, says the league.

The league says this is the best start to an NRL season on record with crowds at stadiums up 5.6 per cent on 2012, averaging 18,389 per game.

Online and television audiences have also been strong with Saturday’s Round six game between the Rabbitohs and the Storm recording the highest audience of any program on subscription television in 2013 attracting an audience of 379,319. Read more »

Business Spectator launches new advertising campaign built around ‘KGB’

KGB 1News Limited’s business news website Business Spectator has launched a new advertising campaign focus on the founding trio of ‘KGB': Alan Kohler, Bob Gottliebsen and Steven Bartholemeusz.

The campaign, created by creative agency CHE Proximity, seeks to highlight the years of reporting experience that the three well respected commentators have.

“We just couldn’t get past the extraordinary depth of their professional experience. Together, the KGB has more than 130 years of combined experience in financial news and analysis. This experience is of course optimised in digital format, giving Business Spectator readers timely, on-the-spot access to the most dynamic cross section of financial minds in the  country,” said senior account director Sinead Friel.

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Advertising professionals set for disappointment at pay rise time

Advertising and marketing professionals may be setting themselves up for disappointment this year as more than half expect to receive a pay rise or a bonus, but only a third of managers intend to provide it, new research shows.

In a survey of 480 marketing, media, advertising and PR professionals, by Mumbrella’s sister title The Source, per half (62%) of respondents said they were expecting a pay rise, bonus, or both, in 2013. Read more »

Coles CMO Simon McDowell to feature in opening keynote at Mumbrella360

simon mcdowell colesThe marketer who has changed the face of Australian supermarket advertising will be interviewed live on stage in the opening keynote of June’s Mumbrella360 conference.

Simon McDowell, chief marketing officer of Coles Group, will be interviewed by Mumbrella editor Tim Burrowes.

McDowell has been with Coles since 2009. He is responsible for marketing across the Coles Group including its supermarkets, convenience stores, liquor outlets, online shopping, financial services and loyalty offering.

Working with creative Ted Horton, McDowell has delivered some of Australia’s most talked about – and controversial – advertising, including Status Quo’s Down Down ads, the Dawn French-fronted relaunch of Flybuys, Curtis Stone fronting fresh food messaging and the recent push into new products with “new girl” Jenny.

Coles also took what was a major risk at the time by sponsoring the then unproven MasterChef Australia.

McDowell studied at the University of Sydney before doing a Masters of Commerce at the University of NSW while working at Interpublic’s Lintas Advertising, which is now 303 Lowe locally.

He worked for Lintas in Sydney and London before moving to Coca-Cola in Atlanta where his roles included leading the global marketing fo Diet Coke and MD of the Coca-Cola Company in the Netherlands. He then went on to become MD for Europe of Sony Pictures Entertainment.

Coles is currently approaching the end of its five year turnaround plan. McDowell – who is also on the Coles Group board – describes the culture as a $34bn start up.

Mumbrella360Mumbrella360 takes place on June 5 and 6 at the Hilton Hotel in Sydney.

Other major sessions already announced for the first morning of Mumbrella360 include David Gyngell, CEO of the Nine Entertainment Co, making a rare conference appearance, in which he will be interviewed on stage by Group M chairman John Steedman.

And Naked Communications will that morning lead a session featuring Unilever’s marketing director for deodorants Ian Bell in which seven technology companies will answer a live brief.

Earlybird tickets – with a discount of $600 on the full conference price – are on sale until the end of the month via this link. Read more »

The Voice and MKR squeeze their competitors

Seven and Nine finished Tuesday night in a virtual dead heat as their reality behemoths of My Kitchen Rules and The Voice both delivered large audiences, leaving Ten’s the Biggest Loser with little room to breathe.

The Voice was top show for the night with an audience of 1.892m metro viewers, according to preliminary overnight ratings from OzTAM. But Seven just won the night with a share of 27.8 per cent to Nine’s 26.4 per cent.

ABC1’s share was 11.3 per cent while Ten was on 10.9 per cent.

The only Ten entertainment shows to appear in the top 20 most watched were NCIS (595,000) and NCIS Los Angeles (513,000). The Biggest Loser rated just 382,000 – it only narrowly beat Who Do You Think You Are on SBS1, which featured Don Hany and rated 362,000. Read more »

The Encore interview – Hans Hulsbosch

Hans HulsboschHans Hulsbosch, the founder and creative director of Hulsbosch design agency which he launched in 1982, speaks to Tim Burrowes about bland bank brands and why agencies are no longer custodians of brands in the Encore interview.

THE IMPORTANCE OF BRANDING

Hans Hulsbosch speaks about the importance of branding, his creative process and the difference between a good brand and a bad brand in terms of design.

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Qantas to close PR Twitter account

Qantas is to close one of its main Twitter accounts at the end of this week, urging people to go to its own website for information instead.

The airline said in a tweet it would close its @QantasMedia account, which is run by its media and communications team, and has more than 27,000 followers, and instead directs people to its online Qantas Newsroom.

The announcement was made via the @QantasMedia account which tweeted: “This account will be officially closed next Friday 19 April. For all Qantas news, see the Qantas News Room http://www.qantasnewsroom.com.au/”

Qantas Read more »

Sense wins AUI

Melbourne agency Sense has won the business of Australian Unity Investments.

The win – covering advertising, DM and digital – came after a competitive pitch. Read more »

Mumbrella Hangout with Marie Claire editor Jackie Frank

Marie Claire editor Jackie FrankThis week’s Mumbrella live video hangout was with the editor of Marie Claire, Jackie Frank.

One of Australia’s most respected magazine editors, Frank has been editing the Pacific Magazines title since its launch in 1995 and has also worked on the UK and US versions of the magazine. She has also been the fashion editor of the US Elle and Mademoiselle publications.

Last month the magazine celebrated the fifth biennial Prix de Marie Claire Awards, which honour the big brands in fashion and beauty locally and internationally.

Collider work features in Times Square for Nelson Mandela project

A short film created by a Sydney film and design collective featuring Nelson Mandela’s most famous and powerful speeches and words of wisdom is being screened across Times Square. Read more »

 
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