TAC formally announces Clemenger BBDO Melbourne as creative agency

TAC logoOne of the longest relationships in Australian advertising has officially been severed with the Transport Accident Commission (TAC) officially naming Clemenger BBDO Melbourne its new creative agency.

It was reported in November the relationship between the TAC and Grey which stretches back 24 years was set to end, but today the TAC confirmed Clems will take control of the main ad account on January 1, on a three-year contract.

According to the TAC 26 agencies put their names forward when the contract came up for statutory tender in June, and a “rigorous process” saw them ditch Grey, which has produced several award winning campaigns for it in the last quarter century. Read more »

GPY&R release colouring book suitable for children who have everything

The Bottom Drawer. Hero picCreative agency GPY&R Melbourne has published the Bottom Drawer Colouring Book which is a series of advertising sketches researchers didn’t like.

The agency has compiled a series of advertising sketches that didn’t make it out into the real world to produce a colouring book “perfect for that nephew who already has a PS4, iPad Air and a military grade drone”.

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Rekorderlig Cider to debut first brand film on Boxing Day

Rekorderlig Cider’s is debuting its first brand film in cinemas nationwide commencing Boxing Day as it makes its “bigget marketing investment” to date.

The film, created by the UK creative agency The Apartment A, features the four “Beautifully Swedish Collective” members, stylist and fashion blogger Caroline Blomst; professional snowboarder and thrill seeker Chris Sörman; professional kite surfer Erika Lindberg and lifestyle photographer Agnes Thor, and follows them doing daily activities.

Nikki Langford, marketing manager for Chill Marketing said in a statement: “This is a really exciting time for Rekorderlig. We’re thrilled that our first ever brand film, capturing Rekorderlig’s Beautifully Swedish provenance launches in to cinemas from Boxing Day.  With our biggest media investment to date, consumers will be immersed in all aspects of Swedish lifestyle.”

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Droga5 follows up unwelcome surprises Sunbeam ad

Appliance manufacturer Sunbeam has followed up a campaign from Droga5 which focused on people being given unwelcome surprises with an ad looking at the mess people make when they rush.

The commercial for the brand’s SM9000 StickMaster Platinum blender ends with the tagline “At Sunbeam we’ve noticed when you rush things can get messy it’s why our powerful three-by-three blade stickmaster platinum has a soft start feature so things go smoothly”.

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2013 – Turkeys of the year

1. McDONALD’S ‘BRING IN THE CHICKENS’

McDonald’s promoted its chicken product range with a series of ads featuring 20 people with the surname Chicken. The DDB New Zealand campaign introduced audiences to the Chickens who told stories of their life and answered questions like ‘what sort of chicken burger do you think you’d be?’ Chicken ad or a total turkey? You decide.

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Big Bash League smashes ratings for Ten

KFC Big Bash leagueThe T20 Big Bash League has started out smashing the ratings for Channel Ten averaging over 800,000 viewers for the opening session on Friday and sustaining large audiences throughout the weekend, according to OzTam.

The KFC-backed cricket event, which runs for 35 games throughout the summer, scored 804,000 viewers for the first session on Friday and 789,000 for the second, ranking third in all programs according to preliminary overnight metro ratings, while consolidated numbers show Ten had an average 1.1m viewers for the opening on Friday.

On Saturday the game ranked fourth in all programs with 753,000, and the Big Bash League averaged 795,000 for the second session between 7pm and 10.30pm on Sunday after session one averaged 640,000 during the afternoon.

The game’s popularity helped Ten win the second largest audience share on Sunday with 15.2 per cent as Nine’s fell to 14.3 per cent making the network fourth for the night after , Seven, Ten and ABC1.

Nine’s audience dropped to 689,000 for 60 Minutes and a repeat episode of The Mentalist averaged 406,000 for Nine during the cricket, as ABC1 averaged 969,000 for Miss Fisher’s Murder Mysteries. Read more »

2013 – The year’s disliked personalities

1. Kyle Sandilands

Kyle“Arrogant”, “rude”, “obnoxious” and “annoying” are words that Australians use to describe Sandilands yet his enduring on-air success leaves even the people who feel this way uncertain whether they are fans or not. One Encore Score respondent posed the rhetorical question: “Foolish, but strangely likeable?” The star’s move to a new network in 2014 will certainly answer that.

2. Matthew Newton

Like Sandilands before him, Newton cops a beating for his perceived “arrogance” with few Encore Score respondents able to look past his well documented and highly public struggles.

3. Sam Newman

The third in a line of names to be deemed “arrogant” by the public, Newman is called “obnoxious”, a “smart arse” and a “yobbo” by members of the Australian public. Read more »

Morning Update: Meijer Christmas ad spreads holiday cheer; PR exec fired after AIDS Tweet

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Wait, There’s Still Time for One More Christmas Ad You’re Going to Love

“It’s getting down to the wire, but we’re still finding little gems of Christmas cheer in holiday ads on YouTube. This one’s for Meijer, the superstore chain, and it should bring a smile to even the most Grinch-like viewer. Sadly, it’s only gotten 6,000 views in over a month. Let’s help lift that number a bit. Agency: The Distillery Project in Chicago.”

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News review January 2013

Mike Morrison joins Innocean

After six months away from the industry following his ill-fated tenure as sales director at Network Ten, former George Patterson Y&R chief strategy officer Mike Morrison is appointed head of ad agency Innocean.

Facebook launches Graph Search

Social media giant Facebook ups its competition to Google launching Graph Search, allowing people and advertisers to better filter data on the site’s billion users.

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Carlton Mid celebrates one day cricket series with Merv Hughes and live screens

merv hughes 2Carlton Mid has recruited former Aussie pace bowler Merv Hughes and is setting up outdoor screens in Albury, Coffs Harbour and Glenelg as part of its first season as official sponsor of the Australian One Day International series.

The “Ultimate One Dayer Live Sites” are supported by Cricket Australia and OPSM and will launch from January 12 in Albury, with the other sites launching later in the month.

The sites will also allow cricket fans to enjoy a beer in the Carlton mid Beer Garden,  have a hit with local cricket clubs in the Cricket Australia Family Zone and attempt to win up to $2,500 with fast bowling legend, Merv Hughes at the Carlton Mid Stumps Challenge.

General manager of marketing, CUB, Andrew Meldrum said in a statement: “You don’t have to be at the SCG, MCG or the Adelaide Oval to feel the atmosphere of watching the cricket live. We’d love anyone in the Albury, Coffs Harbour and Glenelg area to come down, say g’day to Merv, have a go at the Carlton Mid Stumps Challenge and most importantly – watch the Aussies thump the Poms.”

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Jameson Irish Whiskey promotes new premix range

Screen Shot 2013-12-20 at 3.04.56 PMJameson Irish Whiskey has kicked off a campaign promoting its new premix range.

The campaign, created in collaboration with Irish Distillers Ltd and global creative agency TBWA, has rolled out nationally across outdoor and digital.

It aims to drive awareness of the new premix range – Jameson & Cloudy Apple, Jameson & Raw Cola and Jameson & Ginger Beer.

Anne Martin, marketing director of Pernod Ricard Australia said in a statement: “Australia is a test market for the Jameson premix range so our team worked closely with Irish Distillers Ltd to create a campaign that would appeal to the Australian male aged 24-34 years.”

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Buzzfeed to formally launch Australian operation with January event

Lamb

Lamb

Cult viral content site BuzzFeed will formally launch its Australian operations by hosting an event called “Where is journalism heading in 2014″ in conjunction with the Walkley Foundation on January 31.

The event to be hosted at the Museum of Contemporary Art, will see Media Watch host Paul Barry in conversation with BuzzFeed’s vice president of international Scott Lamb.

Other panelists for the event will announced in the new year,  with the focus of the discussion around where the media is heading in 2014.

“We are very excited about 2014 and our international expansion around the world,” said Simon Crerar Buzzfeed Australia’s editor. Read more »

Ketut and Sir Viv Richards promote AAMI’s Big Bash League Ten sponsorship

Ketut has joined forces with former West Indian cricketer Sir Viv Richards in two ads for AAMI’s sponsorship of the KFC T20 Big Bash League on Network Ten.

The ads, produced by Generate, Network Ten’s creative solutions division, will debut during Saturday night’s Big Bash League (BBL) match between the Sydney Sixers and Sydney Thunder, starring the character of Rhonda and Ketut fame.

The launch of the ads marks West Indies legend Richards’ first appearance as part of the BBL commentary team.

Generate national creative director Michael Stanford said in a statement: “AAMI’s Rhonda and Ketut campaign has captured the attention of the Australian public like few others. A legendary campaign deserves a legend and Sir Vivian Richards was the natural fit. Read more »

Coca-Cola media account sees five face-off

CokeThe Coca-Cola media account pitch is understood to be down to five major players who presented their credentials to the soft drink company last week.

Mumbrella understands that those on the short list are incumbent agency Ikon Communications, MediaCom, UM, Carat and Starcom.

The Omnicom Group is not in the pitch due to agency PHD’s relationship with Pepsi in this market and the agency group’s global links to the arch-rival to Coke.

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SBS delays documentary series as character lied about his criminal past

Michael LaHoud

Michael LaHoud

Telegraph SBS Punchbowl front page

The Telegraph front page

SBS has pulled its heavily promoted real-life series Once Upon a Time in Punchbowl from its January 7 debut following reports one of the show’s lead characters had lied about his criminal past.

Heavily tattooed Michael LaHoud, who features in three episodes of the four part series, had told the show he had done time in a maximum security prison after he was sentenced to almost five years in jail for armed robbery in 2007.

LaHoud also told the show he had  fathered three daughters during his incarceration during conjugal visits with his now-estranged wife.

However court documents revealed LaHoud had been arrested in June 2006 and granted bail after his first court appearance in Parramatta Bail Court, The Telegraph reports.

SBS had rolled out a high-profile  publicity campaign with a TV promo and outdoor executions set to roll out before the series launch on January 7, but has now pulled the show to review the work with production company Northern Pictures. Read more »

Transport NSW expands online campaign ‘Get Your Hands Off It’ in lead-up to Christmas

Transport NSW’s musical online campaign ‘Get Your Hands Off It’, which promotes not using mobile devices while driving, has been expanded to air on TV, radio and cinema.

The campaign features a man singing about the various excuses drivers use when using mobile devices around the wheel.

NSW Roads Minister Duncan Gay said in a statement: “It’s timely that the campaign is expanded in time for the busy holiday season. We don’t want anyone thinking that a quick text behind the wheel or holding a mobile phone while driving is worth the risk of never making it home to your family.”

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Tropfest winner Matt Hardie stars in ad for HomeStart Finance

This year’s Tropfest winner, Sydney based filmmaker and actor Matt Hardie, stars in a new campaign for HomeStart Finance.

The campaign is the first from Showpony Advertising since the agency won the business following a five-way pitch earlier this year.

The ad promotes the home loan company’s  low deposit loans which the company says enables first home buyers to get into their own homes sooner than traditional lending institutions.

Parris Mesidis, Showpony creative director, said in a statement: “To bring the ‘sooner’ insight to life we wanted to show people literally ageing before our eyes as they discussed the challenges of saving for a home loan. For the concept to work we needed the ageing process to look as convincing as possible.”

Read more »

ANZ marketing boss Karen Donaldson departs

DonaldsonThe marketing boss of the ANZ Banking Group Karen Donaldson has departed the company, Mumbrella can reveal.

Donaldson has served as head of marketing for the ANZ’s Australian division for the past three years.

Head of consumer marketing Carolyn Bendall takes over Donaldson’s responsibilities temporarily, while the company searches for a new chief marketer.  Read more »

 
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