NapiSan’s ‘Sponsor the White House’ stunt wins top honours at PRIA Golden Target Awards

Sponsor the White House

A bid by a detergent brand to sponsor the White House has been awarded the consumer marketing products award at last night’s PRIA National Golden Target Awards.

The Red Agency was behind the Vanish NapiSan Sponsors The White House campaign, an attempt to get exclusive naming rights for the brand.

Tsuki won in the arts category for the MyState Breath of Fresh Air Film Festival and Porter Novelli was awarded in the consumer marketing services category for its work with the BrainyApp and FoodSwitch iPhone app launches.

The full list of winners: Read more »

The Smith Family urges Australia to see disadvantaged kids differently

BMF has launched a new campaign for charity The Smith Family that portrays the heroic side of children who come from difficult backgrounds.

The ad follows a boy who must overcome a series of everyday challenges just to make it to school on time. Read more »

Final Twilight film takes massive $12.5m on opening weekend

The final Twilight takes $12.5m on opening weekend

The final instalment of the The Twilight Saga has had a massive opening weekend at the box office.

Twilight: Breaking Dawn – Part 2, distributed by Hoyts/StudioCanal, took $12.49m, according to the Motion Picture Distributors Association of Australia.

Across a huge 655 screens, the film had a $19,070 screen average. Read more »

TAC begins hunt for marketing chief as Samantha Cockfield fills in for John Thompson

Victoria’s Transport Accident Commission has appointed Samantha Cockfield to run its marketing operation following the exit of John Thompson last week.

Cockfield is currently TAC’s road safety manager and fills in for Thompson, who was senior manager, road safety and marketing, while the search kicks off to find a permanent replacement.

Thompson left the TAC after eight and a half years in the role on Friday. Read more »

The X Factor hits season ratings high

The X Factor finalist Samantha Jade

Seven’s The X Factor has had its highest rating in its penultimate show for the series.

The final two-hour performance show between contestants Samantha Jade, The Collective and Jason Owen performing what could be their first radio single, rated 1.667m, according to preliminary overnight ratings from OzTAM.

The show was last night’s clear winner, comfortably beating the second show for the night Seven News, which rated 1.144m. Read more »

Julia Gillard fronts anti-bullying campaign

“The evil of bullying”

Prime Minister Julia Gillard is fronting a campaign to tackle bullying.

In a video produced for The Community Brave Foundation, Gillard said: “Bullying hurts too many young Australians, in some cases so badly they don’t see the point of continuing their lives. Bullying is a great tragedy, and a great moral wrong – but it’s also a phenomenon we can do something about”. Read more »

Bikers fight back with road safety campaign that claims car drivers are usually at fault

Australia’s motorcycling community has produced a road safety awareness campaign that argues that most accidents between car drivers and motorcyclists are the fault of the driver.

The campaign is part of an ongoing tussle between the biking community and Victoria’s Transport Accident Commission, which bikers say demonises riders as dangerous, taking the side of car drivers. Read more »

SBS TV boss Tony Iffland tells production houses: I want to hear your early thoughts

The director of television at SBS has called on production houses to involve the network early in program development rather than coming to him with fully worked up formats.

In a video interview first shot for the current edition of Encore, Tony Iffland said he was looking to hear from production companies that had “distinctly Australian stories” to tell. He said: “We like the production sector to talk to us early, we like to have a dialogue with people to create the distinctive content that SBS needs.” Read more »

How Huawei’s Coldplay sponsorship deal got done

Photo by Caroline McCredieLast week Chinese smartphone company Huawei sponsored an intimate Coldplay gig in Sydney as part of the UK band’s tour of Australia.

Along with Huawei, the band’s record company EMI partnered with Southern Cross Austereo’s the Today Network and Foxtel’s Max to give 350 competition winners the chance to see the band perform, with the show streaming live through Huawei’s Facebook page. Read more »

Art Series Hotels introduces the late, late checkout in new campaign from Naked

art series overstayArt Series Hotels is to allow its customers to check out hours or even days late in the latest campaign for the brand devised by Naked Communications.

The campaign which covers the Melbourne hotel chain’s quiet Christmas period follows last year’s multi-award winning Steal Banksy campaign.

According to the announcement for The Overstay Checkout: “Why do hotels force you to check out at 11:00am when your room is empty the next night? Ask for a late check out and you may get it, it may be for a few hours, or even over night – completely free – it all depends on when the next guests are set to arrive.” Read more »

Jeep Australia deletes ‘sexist’ Facebook post

Jeep Australia today posted a picture on its Facebook page of a scantily clad young woman sitting in a Jeep with a comment some users found to be sexist.

The comment suggested that stripped-off female soldiers could be a benefit of budget cuts to Australia’s defense forces.

The post above the image read: “Defence force budget cuts may not be a bad thing. Surely this Jeep and uniform are less expensive than what is currently used?”

The comments posted beneath the post were mixed in tone, but one complained: “Yuck. How sexist.” Read more »

Brendan Cowell makes directorial debut with adland film Ruben Guthrie

Brendan Cowell

Writer and actor Brendan Cowell will make his feature film directorial debut with the adaptation of his play Ruben Guthrie – the story of a wild-boy agency creative who burns himself out.

Cowell’s project is among 19 films to receive a cut of the $450,000 development support from Screen Australia.

Cowell has teamed up with Yael Bergman, producer of I Love You Too, which starred Cowell, and executive producers Laura Waters and Andrea Denholm. Read more »

Bungee jump horror ad warns Aussies of the dangers of foreign travel

The moment the bungee chord snapped

The government has released an ad to warn of the dangers of traveling abroad without making the right preparations.

The video tells the story of Australian Erin Langworthy, who fell 360 feet into a river in Zambia in 2011 after her bungee cord broke.

The ad is for the government’s Smartraveler service, which is run by the Department of Foreign Affairs and Trade. The campaign is from JWT Sydney.

Read more »

DDB Melbourne wins AdShel Creative Challenge with idea to tackle street violence in Melbourne

DDB Melbourne has emerged as the winner of the annual AdShel Creative Challenge, an award for creativity in outdoor.

This year, Melbourne’s creative community was tasked to come up with a campaign to combat street violence.

DDB Melbourne creatives Daniel Grech and Eamonn Dixon won with their “Night Shift” concept, an idea using an Adshel panel as the vehicle to alert authorities of street violence in the area. Read more »

Mobile devices help ‘Dumb ways to die’ become the fastest spreading Australian viral ad ever

dumb ways to dieMetro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.

The catchy three-minute video launched on Friday, and has since registered 4.7m (updated: 8m) views on YouTube.

The film trumps other Australian virals ads, such as the Lambassador Sam Kekovich ‘chop hit’, ‘It’s a snap’ for Central Institute of Technology and a spoof of Carly Rae Jepson’s hit single ‘Call Me Maybe’ by Nova FM.

Dumb ways to die was watched 2.3m times in just 48 hours, with no spend on media to bump up traffic numbers.

YouTube Australia’s Karen Stocks told Mumbrella that this video is unusual in the high number of views on people’s mobile devices. Read more »

NAB appoints Mindshare as media agency

nab_breakupNAB has announced the winner of its media review, with Mindshare claiming the account after a four month pitch.

The appointment sees incumbent Zenith Optimedia move off the business after nine years of service.

GroupM buyer Mindshare won the business after two way shoot out with Omnicom’s OMD.

The announcement:

National Australia Bank (NAB) today announced the appointment of Mindshare as its agency for media planning and buying.

The appointment is for work across the NAB Group including NAB, MLC and UBank and follows a pitch process which began in August.

Andrew Hagger, NAB Group Executive People, Marketing & Communications said: Read more »

Y&R promotes Ben Coulson to chief creative officer

In a move that looks to improve GPY&R’s creative offering in all of its offices, Ben Coulson has been promoted to chief creative officer of Y&R Australia/New Zealand.

Coulson was previously ECD of GPY&R Melbourne – the most awarded Australian agency in Cannes this year – and the promotion will give him creative control of the GPY&R in New Zealand and Australia, where Patts is particularly weak in Sydney.

Tony Granger, global chief creative officer of Y&R, said in a statement:  Read more »

Guardian ‘may launch Australian print edition’

guardian logo

According to today’s AFR, the left-leaning newspaper, which is owned by a not-for-profit trust, “is believed to be eyeing an expansion into Australia with plans to potentially establish a small print edition as well as an online presence.” Read more »

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