Former Grey chairman Paul Gardner joins ASM Liquor, ad pitch for new and existing brands to follow

Paul Gardner

Paul Gardner, the long-time boss of advertising agency Grey, has taken on a new role as president of Australian boutique spirits company ASM Liquor.

Gardner, who was chairman of Grey Australia and New Zealand for 20 years before stepping down in February, joins a company whose brands include Rocking Angel, Vodka O and Tequila Blue.

ASM Liquor CEO Tim Szonyi told Mumbrella: “We’re looking to launch new brands here and overseas, and relaunch other brands. We’ve wanted the industry’s best talent to do that, and we’re excited to get Paul on board.”

Szonyi said ASM is currently working with design agencies Monday Collective and Wonder Mint on branding and packaging, but a pitch for creative agencies would follow in the near future. Read more »

Sensis appoints Kelly Brough as digital chief

After a global search, Sensis has appointed a senior executive to run its digital operation.

Harvard graduate Kelly Brough, the founder of online shopping site, joins the company as executive general manager, digital partnerships and innovation.

The announcement from Sensis: Read more »

Free TV viewing hits fragmentation milestone

Less than 20 TV shows have reached more than one million metro viewers in a week for the first time since the current OzTAM system began 12 years ago.

The milestone was hit in week 47 of the TV ratings year – the week before last.

When the consolidated ratings – which cover both overnight viewing and catchup recordings viewed over the next seven days – were issued, the 20th most watched show of the week was Seven’s airing of the magic special Dynamo: Magician Impossible. Its consolidated audience was 998,000.

While top 20 shows will have scored below 1m viewers outside of the 40 official weeks of the rating year several times before, this is the first time it has occurred while the networks have been in competition. Read more »

303Lowe hires Phil Watson as direct CD

Momentum creative director Phil Watson has joined 303Lowe as creative director for digital, direct and activation, based in Sydney. Read more »

November ad of the month shortlist announced

The finalists for the lastest round of Mumbrella’s Ad of the month can now be revealed.

The shortlist for November’s ads is based on self nominations, Mumbrella’s own selections and reader submissions.

The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of the page.    Read more »

Seven to air ‘outrageous sitcom’ about Muslim community leader

The Seven Network is to air a sitcom about the “hilarious antics” of a self-appointed Muslim community leader.

According to the description of the show:

“Citizen Khan follows the trials and tribulations of self-appointed Muslim community leader Mr Khan and his long-suffering family. Things would be so much easier if everyone listened to him and followed his lead, but his obsessively house-proud wife and two feisty daughters have other ideas. He finds a refuge of sorts in the local mosque run by new mosque manager Dave – who to Mr Khan’s chagrin is not only white, but ginger.” Read more »

Cowan Design appoints ex-Campaign Palace boss Tom Cooper as Australasian MD

The former boss of The Campaign Palace’s Melbourne office has taken the top job at branding and packaging design studio Cowan.

Tom Cooper, who was MD of The Palace for three years between 2007 and 2010, and before that GM at GPY&R Melbourne, becomes MD, Australia and New Zealand for Cowan Design, based in Melbourne.

His arrival comes after a period of upheaval for Cowan, which was hit by the exit of three senior executives last year – Chris Tremewen, who headed up the Sydney and Melbourne operation as group MD, executive creative director Matt Walker and financial controller Mark Albones. Read more »

Mix 106.5 puts Rosso in drivetime; Yumi Stynes and Sami Lukis host breakfast; Ant Simpson departs

Lukis and Stynes

ARN is to tear up its key programming lineup on Sydney station Mix 106.5.

The wholesale changes include a brand new breakfast show for Sydney and drivetime show for Sydney and Melbourne.

The new hosts of the Sydney breakfast show will be Sami Lukis – who moves from drivetime where she co-hosted a show with the departing Ant Simpson – and Yumi Stynes who was dropped from the 3PM Pickup in August. ARN says this will be Sydney’s first all-female breakfast team.

The breakfast slot had previously been inhabited by Tim ‘Rosso’ Ross and Claire Hooper. As Mumbrella reported last month, Hooper is also leaving the network. Some commentators had suggested there was little natural chemistry between Rosso and Hooper.

Today’s announcement stressed the rapport between its new breakfast duo. Read more »

McCann launches production unit Craft

Ad agency McCann has launched a special unit for improving the production values of its work.

Called Craft, the unit will be led by Simon Burrett, the MD of McCann Melbourne.

The idea is to tap into McCann Worldgroup’s network – one of the largest in the world – to access expertise and advice in other markets through a cloud platform. Read more »

Screentime’s Bob Campbell replaces Goalpost’s Rosemary Blight on Screen NSW board

One of Australia’s top TV production executives has been appointed to the board of the NSW Film & Television Office.

Bob Campbell, MD of Screentime, producers of the Underbelly franchise and the forthcoming Batavia, will replace Goalpost Pictures’ Rosemary Blight, producer of The Sapphires to the body that guides Screen NSW. Read more »

Grazia wins cover of the year at The Maggies

The front of a January edition of women’s magazine Grazia, which features model Miranda Kerr holding the Australian flag, has won cover of the year at an awards organised by online mag subscription company iSubscribe. Read more »

BCM gives students a baptism via Pinterest

Brisbane based advertising agency BCM has announced a partnership with Queensland University of Technology to give six students an internship that the agency claims will be radically different to other student work placements.

Paul Cornwell, BCM Managing Partner said “We called the programme ‘Baptism’ because it will give students experience working with real briefs and real clients in a real world comms agency environment. And we’ve deliberately avoided language such as ‘work experience’ in describing this programme because that often implies a period of nothing more than workplace observation”. Read more »

Top of the Lake to screen at Sundance Film Festival

Top of the Lake to screen at Sundance

An Australian production will be the first TV series to screen in its entirety at the Sundance Film Festival.

Top of the Lake is a six by one-hour drama co-directed by The Piano’s Jane Campion and Garth Davis, director of Toohey’s Nocturnal Migration ad.

The series will screen in the festival’s Premieres program. Read more »

Vok Beverages launches ‘brave and edgy’ campaign for Bearded Lady bourbon

A transvesite using a urinal is among a series of new ads for bourbon brand Bearded Lady.

A press release from the brand’s owner Vok Beverages calls the ads – which include an image of a woman about to perform a cavity search – “brave and edgy”.

The ads carry the slogan ‘Stay strong’, and will run outdoors, in print and online. But the urinal execution will only run in Maxim and Zoo magazines.

The campaign “was never about being controversial for controversy’s sake”, Vok Beverages marketing manager Chris Illman told Mumbrella.

The campaign, created by CumminsRoss South Australia, is the first for the beverage company since it ceased distribution of Diageo brands in February this year. Read more »

Andrea Ingham to head Southern Cross Austereo national sales

Southern Cross Austereo has appointed Andrea Ingham as its new national sales director.

Ingham joins from the Nine Entertainment Co where she was Sydney sales director. And prior to that was with Southern Cross as national sales director for Regional Mediaworks and group sales manager at 2UE. Read more »

Melbourne cinematographer wins New York Film Critics Circle Awards for Osama pic

An Australian cinematographer, who shot the skateboarding piece of content for Burn energy drink, has been acknowledged at the New York Film Critics Circle Awards for his work in film.

Greig Fraser won for his photography on Zero Dark Thirty, the Osama Bin Laden man-hunt film by The Hurt Locker’s director Kathryn Bigelow.

Zero Dark Thirty, which stars Australian Joel Edgerton was also named best Picture, and Bigelow won for Best Director. Read more »

‘Because you have a penis’ – men are charged 10% more for stuff in YWCA ad that demands equal pay for women

“…because you have a penis”

The Young Women’s Christian Association of New Zealand has launched a campaign to demand equal pay for women.

To resolve the reality that women in New Zealand are paid 10% less for doing the same job as men, men are charged 10% more than women in an ad created by DDB Auckland.

The campaign, which centres around the website, hopes to get 10,000 signatures from women and men to pressure the government into making salaries fairer.

Read more »

Nine News found guilty of breaching family’s privacy by filming through window in midwife report

The WIN-owned Nine Adelaide has been found guilty of breaching privacy rules after filming through the window of a family’s house during a two-day stakeout. The footage – part of an investigation into a deregistered midwife who was present at the delivery of a newborn baby in the house – was broadcast on Nine News in February. It identified the family involved in the home birth, which was not filmed.

As well as featuring the midwife, the report filmed the father of the family through the window. The news crew also filmed the father and his children outside the house, although the children’s faces were pixelated in the broadcast.

The report told viewers that an ambulance was called because the baby was born not breathing. Read more »

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