PR agency rebrands for a day in the name of breast cancer awareness

pink chip communicationPR agency BlueChip Communication is to change its name for a day in in a stunt which it says is to raise awareness of breast cancer.

Tomorrow the agency will rebadge itself as PinkChip Communication.

The agency issued a press release quoting MD Carden Calder as saying: Read more »

‘Chain reaction’ after power outage takes down Fairfax websites and hits print production

Fairfax’s websites and newspapers have been disrupted after its Sydney headquarters were hit by a power problem on Sunday night.

afr blank

How the AFR home page looks today

Websites for the Sydney Morning Herald, The Age and the Australian Financial Review were down or interrupted for several hours.

At the time of posting, afr.com.au’s home page was empty. (10.40am update: The site is now back up) Read more »

The Impossible Orchestra completes 24-hour musical marathon for Care Aware

At 5pm today, the final note was played by the Impossible Orchestra, a 24-hour musical tribute to the 2.6m carers in Australia who look after their sick, aged or disabled loved ones.

The musical marathon, which took place in Melbourne’s Hamer Hall, was a metaphor for the ongoing sacrifice made by Australia’s carers, for government backed charity CareAware. Read more »

Morrison Media acquires Slow Magazine

Queenland-based publisher Morrison Media, which produces women’s title Frankie, has acquired Melbourne-based quarterly Slow Magazine, a niche title about ‘living life in the slow lane’.

The acquisition of the three year-old magazine, which is positioned as way to ‘escape from the stresses and demands of modern life’, comes six months after a strategic review by Morrison led to the closure of four titles, and the launch of two.

Morrison Media director Peter Morrison said:  Read more »

Bogart Torelli and Glenn Daniel join Smoothfm in Sydney as Mark Robinson departs

Bogart Torelli

2CH’s Bogart Torelli and ABC’s Glenn Daniel are the latest radio presenters to join Smoothfm’s Sydney station.

Torelli replaces Byron Webb in the drive slot as Webb moves to 1-4pm weekdays to be heard in both Melbourne and Sydney.

Webb replaces Mark Robinson, who has moved to sports radio service Crocmedia to take on a role as content director.

Prior to 2CH, Torelli spent ten years with Mix 106.5.

The change begins from 5 November.

Read more »

Mick Carroll replaces Neil Breen as editor of The Sunday Telegraph

Mick Carroll

News Limited has announced Mick Carroll as the new editor of the Sunday Telegraph, the country’s highest circulating newspaper.

Carroll has been promoted from deputy editor at the paper, a position he has held for four years.

He replaces Neil Breen, who ended a six-year reign as editor to join Nine Network’s Today as executive producer earlier this month.

Carroll officially begins as editor on 5 November.

News Limited boss Kim Williams said in a statement: Read more »

Brynne and Beauty & The Geek continue ratings slump

Brynne: My bedazzled life: ratings slump

Seven reality shows Beauty & The Geek and Brynne: My Bedazzled Life saw ratings dip last night, continuing a steady path of decline for both shows over the last four weeks.

Despite winning across all three key advertising demos in its time slot last night, Beauty & The Geek has dropped from 892,000 on its seasonal debut for total viewers to last night’s 712,000.

In its second week the dating competition rated 852,000, while last week rated 831,000, according to preliminary ratings from OzTam. Read more »

Woolworths launches first Christmas ad of the year: The Ham King

christmas hamWoolworth’s has begun its Christmas push, featuring a comical father and son bantering over the best way to cook a ham.

“The Ham King” sees the son preparing his first Christmas ham in the shadow of his father, who has previously won prizes for his efforts.

Ad agency Droga5 relaunched Woolworths advertising in June.

The new ad:

Read more »

Innocean Australia expands client list beyond Korean cars with Make It Cheaper win

Innocean’s first work for Make It Cheaper

Innocean has reported winning a piece of new business.

The ad agency, whose struggle to expand its client list beyond Korean car brands has lumbered it with a reputation for being the inhouse agency for Kia and Hyundai, has landed a brief from three year-old price comparison site Make it cheaper.

Innocean won the account about a year ago, after a non competitive pitch, and has just launched its first campaign for the client.

The news comes shortly after Innocean parted ways with new business director James Welch, now at WPP’s The Media Innovation Group in Singapore, who helped secure the business.

Scott Lambert, Innocean’s creative director, said: “Having a piece of business in the agency that is non-automotive has been fantastic for all involved, and further showcases our strategic and creative capability”. Read more »

Amanda Gome to take helm of Financial Review Group titles

amanda gomeFormer Crikey publisher Amanda Gome has bounced back from her dismissal as boss of Private Media to take on a new role at Fairfax Media’s Financial Review Group.

Gome will be publisher of BRW, Smart Investor and Asset Magazine. Her appointment will lead to a delay in the relaunch of BRW magazine while she gets to grips with her new brief, the company said.

Gome was axed by the board of Private Media last month. As well as Crikey, Private Media also publishes Smart Company and Women’s Agenda.

FRG’s CEO Brett Clegg announced the new role. He said in the statement: Read more »

Enero boss Melhuish: Conditions are tough but we are optimistic

Enero Group is still facing challenges but is through the worst, boss Matthew Melhuish told shareholders at the company’s AGM.

Enero rebranded earlier this year as a way of moving on from the negative messages around its troubled history as Photon Group which almost collapsed because of its big debts. Enero’s key agencies include BMF, Naked Communications and Frank PR.

Melhuish warned that trading conditions were still difficult though. He said: “The market conditions in our sector continue to be very tough. which is resulting in challenging operating conditions for our business. Read more »

Mini takes aim at SUV market with its ‘Fun Utility Vehicle’

Mini claims to have invented a new category of car, the FUV – or Fun Utility Vehicle – in a new ad campaign for the Mini Countryman.

Created by Ogilvy Melbourne, the campaign – which features an SUV crashing into a lamp post – portrays the Countryman as more fun than an SUV.

“What’s an FUV? Much more fun than a SUV for starters,” said Matt Schmidt, brand comms manager for Mini, in a press release. “The MINI Countryman FUV is MINI fun with a major difference – four doors and optional four-wheel drive. It’s big on fun and a big opportunity for the Mini brand in Australia.” Read more »

Blue Marlin appoints creative director Ian Catling to run Sydney office as MD

Ian Catling

Brand and design agency Blue Marlin has appointed a creative director to run its Sydney office.

Ian Catling, creative director of Blue Marlin Asia Pacific, moves into the managing director role to replace Marshall Ward, who has moved to the agency’s London office.

His appointment marks the first time in Blue Marlin’s 20-year history that a creative has led the agency. Read more »

Hail director forms production company Flood Projects

Amiel Courtin-Wilson

A Melbourne-based film director has formed a new production company with a team of directors, producers, composers, cinematographers and editors.

Amiel Courtin-Wilson, whose feature film Hail opened in limited release yesterday, has formed Flood Projects, a stable for directors with diverse skills, from cinema and visual art to performance-based projects, book publishing and album releases. Read more »

Ogilvy strikes strategic alliance with fifty-plus specialist Evergreen

Ogilvy has struck a strategic alliance with baby boomers and seniors specialist Evergreen.

Melbourne-based Evergreen Advertising & Marketing launched in 2002, and offers research, strategy, media, creative, production and PR for the fifty-plus market.

Andrew Egan, GM of Ogilvy Australia growth companies, said: Read more »

ACP to rebrand as Bauer Media

ACP Magazines, a brand that has existed in Australia since the 1950s, is to be renamed Bauer Media.

The name change follows the acquisition of the publisher by Germany’s Bauer in early September.

ACP was known as Australian Consolidated Press until rebranding to ACP Magazines in 2000.

“I don’t think it’s sad to see the ACP brand disappear,” said Deborah Thomas, the company’s director of media, public affairs and brand development. “Most people know us by our consumer brands such as Women’s Weekly, Cleo or Cosmo, not our trade brand. And the Bauer deal is such a positive move for us. The mood in the company very buoyant.” Read more »

BrandsExclusive makes fashion talk in outdoor campaign

Online fashion site BrandsExclusive has launched an outdoor ad campaign based on the idea that fashion talks.

The campaign gives personality to different fashion items sold across the site. Read more »

Streaming service Rara.com gets mobile

An online music streaming service has launched an app across multiple devices for the Australian market.

Rara.com, which previously was only available via its website in Australia, this week launched its app across a multitude of mobile devices across all iOS apps and Android and the new Windows 8.

The company, which produces playlists rather providing complete album streams, has also reached a global agreement with PC manufacturer Lenovo, preloading the streaming apps on to Lenovo and Medion branded devices. Read more »

 
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