Tiger Airways rebrands as Tigerair

Tiger CEO Sharp:

Tigerair CEO Sharp: Looking to build a strong brand | Pic: Supplied/ James Morgan


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Low cost operator Tiger Airways has this morning unveiled a major rebranding of the airline as Tigerair.

The name change is part of a global rebranding by the airline’s Singaporean parent company Tiger Holdings and comes just days before it finalises a joint venture with Virgin.

The move also follows the 2011 grounding of the airline which saw the brand receive significant amounts of negative media attention after the Civil Aviation Safety Authority declared it had “lost confidence” in the cost-cutting airline.

At a press conference in Victoria this morning Tigerair CEO Rob Sharp conceded the airline would have a fight to restore consumer confidence.

“When you change a brand it’s something where you don’t just click a switch and all of a sudden you’re a new airline,” said Sharp. Read more »

Bulla buys Choc Top maker

Choc Tops are to become a Bulla Dairy Foods brand after the sale of Rowena Foods to Bulla.

According to today’s announcement: “The deal between the century old dairy company and Rowena Foods will see Bulla Dairy Foods take over operations at the Dandenong South manufacturing plant this week, which will include 100 per cent retention of the Rowena Foods staff and a continued delivery of the iconic ‘Choc Top’ ice cream range to Australian consumers.” Read more »

The Hallway creates Qantas series on Lions Tour

Qantas and Microsoft search engine Bing have launched a five episode branded content series to coincide with the British and Irish Lions Rugby Tour.

The Mane Event created by The Hallway follows four die hard Lions fans, an Englishman, Welshman, Irishman and a Scot as they travel around Australia taking on local Wallabies fans in a series of unusual challenges that test their skill, determination and pride.

The series follows ‘The Great Crusade’ by Wonder which won gold and silver awards at Mumbrella and Encore Magazine’s Festival of Branded Entertainment in 2012, as well as the Gold Lion for branded entertainment at Cannes and a silver in the Australasian Branded Entertainment Awards.

Read more »

Radio ratings: Mix94.5 loses its lead in Perth’s tight race

perth radio ratings july 3 2013

Perth Monday to Sunday share. Source: Nielsen

Southern Cross Austereo’s Mix94.5 FM has lost its lead as Perth’s number one station and 96FM has taken the top spot in the latest Nielsen survey.

As Mix94.5’s share of the audience dropped from 13.3 to 12.3 per cent Monday to Sunday, 96FM’s audience grew from 12.7 to 13.5 per cent. And 96FM also nabbed the top spot from Monday to Friday as Mix 94.5’s audience share fell from 13.3 per cent to 12.5 per cent and 96FM’s grew from 13 to 14 per cent.

DMG’s Nova 93.7 holds its close third place in the race with just a slight drop in its audience share from 12.3 to 12.2 per cent Monday to Sunday, and from 12.5 to 12.2 per cent Monday to Friday.

In the breakfast battle Nova 93.7 is closing the gap on the ABC as Nathan, Nat and Shaun’s show has had a 0.4 per cent gain to 12.3 per cent behind ABC720’s Breakfast with Eoin Cameron’s 12.9 per cent. Read more »

Radio ratings: Nova takes the lead in Brisbane

BrisbaneNova has taken the top spot in the ratings in Brisbane with 13.3 per cent of the market compared with 97.3FM which had 12.9 per cent.

Radio station B105 had the largest fall in audience dropping 1.6 per cent this survey to a 9.9 per cent share. Triple M was at 10.3 per cent.

Nova performed well overall growing 0.8 per cent share overall and seeing spikes in all in major day time shifts.  Read more »

Facebook advertises for Australian communications manager

FacebookSocial media platform Facebook, one of the most notoriously difficult companies to get media comment from, is advertising for a communications manager, based in Sydney.

According to the advertisement, which is being promoted as sponsored content by the company, Facebook is seeking an experienced Communications Manager with writing skills, strong experience in developing high-profile national communications programs to manage press relations and handle the company’s Australian corporate issues. Read more »

Mumbrella360 catchup: Hamish McLennan – ‘We’re not a narrow-caster. We’re a broadcaster’

m360In the next instalment of a series that will run across the coming days, we recap the highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McLennan discussed:

  • The role of tablets and mobile devices in his strategy;
  • Laying educated best on the future of second screening;
  • The network’s relationship with sponsors such as Coles.

Read more »

Daily Tele opinion editor Hildebrand: We can’t even afford to pay our own columnists

joe hildebrandCost savings have left Sydney’s biggest newspaper the Daily Telegraph with a budget to pay for just one opinion article per fortnight, the title’s opinion editor Joe Hildebrand has revealed.

During a video hangout with Mumbrella to coincide with tonight’s launch of his new ABC2 TV series Shitsville, Hildebrand laid out just how tight budgets have become at News Corp.

Hildebrand currently edits the Saturday news features section of the Telegraph, the newspaper’s daily opinion pages, is the acting letters editor and writes a weekly column.

During the hangout, he was quizzed about one of Mumbrella’s most commented upon articles of last year, featuring an email row between Hildebrand and journalist Matt Smith. The pair fell out after Hildebrand took offence over what he saw as Smith’s poor response to offering him exposure by running an article.

In yesterday’s live video hangout, Hildebrand told Mumbrella’s Tim Burrowes: “The piece wasn’t good enough to merit paying for it, but I’ve always made a point of giving young journos a run if I had space in the paper. There were countless other things I could have run that day.”

After expressing disappointment at not being paid, Smith had urged for his Twitter handle to be included in the article. Hildebrand said: “He got a bit snarky.  And I thought ‘You little fucking self important brat, go fuck yourself’. Read more »

Courts sets date in 2DayFM vs ACMA case

2day fm sydneyThe Federal Court has set down September 19 as the date for its hearing of the court case involving Sydney radio station 2DayFM and the media watchdog the Australian Communications and Media Authority.

In a directions hearing this morning the Court agreed that the case, which sees 2DayFM asking the court to stop the media authority from continuing its investigation into last year’s “royal prank call” incident, would be one centring on the legal question around whether the ACMA has jurisdiction to make a final ruling after it last month issued preliminary findings which were critical of the incident.

A negative ruling could have serious repurcussions for 2DayFM which if it is found to have breached its licence through an illegal act such as recording phone calls without consent could see the licence suspended or revoked. Read more »

Radio ratings: Adelaide – Mix102.3FM secures top spot

radio ratings m-s july 2 2013Mix102.3 FM has regained its audience after recent dips in listeners to firmly position itself as the most popular station in Adelaide with 16.8 per cent of the audience throughout the week.

The station has bounced back from drops in audience share in the two previous rounds of ratings. It saw an even bigger rise in its share of the Monday to Friday audience.

Mix102.3 FM dominates the commercial audience in nearly all time slots.

The station also closed the gap on ABC891’s breakfast with Matthew Abraham and David Bevan whose audience has dropped from a 17.6 per cent share to 16.8. Read more »

Radio ratings: Melbourne – Eddie McGuire takes the FM breakfast crown

Melbourne's Monday to Sunday radio share | Source: Nielsen

Melbourne’s Monday to Sunday radio share | Source: Nielsen

Weeks after being forced to apologise for racist comments about AFL player Adam Goodes, Eddie McGuire has bounced back, with his Triple M breakfast show moving to number one FM show in Melbourne.

Triple M’s Hot Breakfast grew its share from 8.5 per cent to 9.5 per cent, overtaking fellow Southern Cross Austereo station FoxFM whose Matt & Jo show moved from 9.1 per cent to 9.2 per cent.

SCA chief content officer Guy Dobson told Mumbrella: “Eddie and the team have worked hard for it.” Dobson said that McGuire’s May 29 comments came too late in the survey period to affect the outcome either way. The survey period covers April 7 to May 11 and May 19 to June 22.

Meanwhile, the lead changed in a number of timeslots in Melbourne, with ABC774 challenging hard.

In the morning talk battle, ABC774’s Jon Faine (up from 13.3 per cent to 15.1 per cent) moved ahead of 3AW’s Neil Mitchell (up from 13.3 per cent to 13.8 per cent). Read more »

Radio ratings: Sydney – Jonesy & Amanda keep chasing Kyle & Jackie O as ABC sees uplift

Sydney Monday to Sunday share | Source: Nielsen

Sydney Monday to Sunday share | Source: Nielsen

WSFM’s Jonesy & Amanda are continuing to breath down the necks of 2DayFM’s Kyle & Jackie O in the latest set of radio ratings for Sydney.

The duo of Brendan Jones and Amanda Keller saw their share of audience jump by the largest amount of any breakfast show – up from a 7.6 per cent share to 9.2 per cent.

ARN’s national content director Duncan Campbell said: “We’re particularly happy with Jonesy & Amanda’s excellent result in Sydney. They consistently work really hard and deserve this success.”

Meanwhile, Sandilands and Jackie O also grew their audience, with a slight rise from 9.6 to 10 per cent leaving them top of the commercial FM shows.

The biggest fall in the breakfast slot came on AM with Alan Jones on talk station 2GB seeing a drop from 17 per cent to 15.8 per cent, Read more »

House Rules winner announcement pulls in 1.8m

Seven’s House Rules topped the ratings last night with its final episode drawing 1.53m viewers across the five capital cities while the announcement of the winner drew an audience of 1.837m, preliminary overnight figures show.

The show produced in-house by the team behind My Kitchen Rules has seen ratings climb in its first season to close the gap on Nine’s longer established home renovation show The Block.

The Block at 7pm had 1.227m viewers last night, and was the fifth most popular program behind the two episodes of House Rules plus Nine News and Seven News.

Ten’s MasterChef at 7.30pm, which has a Wild West theme this week, was 20th for the night with 646,000 viewers.

Jonathan Holmes’ final episode of Media Watch on ABC1 had 796,000 viewers across the five city metro. Read more »

New government ad campaign accused of ‘blatant political advertising’

A new Federal Government advertising campaign is drawing criticism for “blatantly political advertising”  amid suggestions that it may breach the rules around publicly funded government advertising.

(Ad courtesy of Ebiquity)

The TV commercial, which features the Federal Government’s “Plan for Australian Jobs”, promotes Government attempts to “ensure companies give Aussie suppliers a fair go”, “keep jobs here and not overseas,” and “help small businesses grow, which means more jobs.” The ad concludes with the line: “A plan for Australian jobs. Australia works: let’s keep it that way.” Read more »

Big Brother’s Stacey Wren signs onto Southern Cross Austereo breakfast show

Stacey Wren

Wren: From Frost Design to Big Brother to SCA 

Stacey Wren has become the latest former Big Brother contestant to parlay her time on the show into a radio breakfast show.

The former Frost Design staffer delivered her first radio breakfast show this morning as one half of the new ‘Huw and Stacey’ show on Southern Cross Austereo’s 94.3 Star FM in south east Melbourne and 97.9 Star FM in Latrobe Valley.

Dave Cameron, Fox FM content director and head of the Today Network at Southern Cross Austereo said: “We’re very excited about Stacey joining the SCA on-air team. She shows huge potenial as the next radio star for us.” Read more »

Man of Steel tops Aussie box office with nearly $9m takings

Superman origins film Man of Steel topped the Australian box office this weekend. According to figures from the Motion Picture Distributor’s Association of Australia, the Zack Snyder directed film took $8,877,913 across 560 screens. The film opened on Thursday.

In its second weekend, the animated Despicable Me 2 took half that of Man of Steel bringing in just shy of $4.5m across 487 screens.

The Great Gatsby continues to attract audiences placing fifth in the top 20 taking more than $1m across 257 screens while Catriona McKenzie’s Satellite Boy made just $28,0071 showing on 10 screens.

Then top 20 weekend box office:  Read more »

Joe Hildebrand on Mumbrella video hangout

TV pundit and News Limited journalist Joe Hildebrand was the guest in Mumbrella’s live video hangout.

The wide-ranging conversation with Mumbrella’s Tim Burrowes covered his TV projects, career advice for would-be journalists, insights into editing a newspaper letters page, favourite Teenage Mutant Ninja Turtle and views on slavery. Read more »

Mumbrella360 catchup: Hamish McLennan – why running a TV network is like an ad agency

m360In the next instalment of a series to run over the next few days, we recap the highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McLennan discussed:

  • Why McLennan believes a TV network is 80 per cent the same as a creative agency;
  • His management style;
  • Why creative businesses are a combination of art and science;
  • What success will look like at Ten;
  • How the new demographic focus is influencing programs;
  • How his time in New York has helped him to see the bigger picture;
  • Ten’s coming re-entry into the breakfast television market.

Read more »

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