Sheridan: trust your skin

Sheridan has launched a campaign that encourages people to “Trust your skin” when selecting sheets.

The campaign, created by Banjo, features people lying between a pair of Sheridan sheets in a state of pleasure.

Sheridan GM Paul Gould said: Read more »

Diners Club tells its customers: you belong

Australian cinematographer and director Jeffrey Darling is behind the camera for a new ad for Diners Club.

Publicis Mojo adapted the ad for an Australian audience, which included the voice talent and scripting.  Read more »

Nine’s Aussie drama House Husbands stays strong

Nine’s family drama House Husbands held onto its audience for its third outing, delivering an audience of 1.255m last night.

The program was  fourth in total viewers for the night across the five city metro markets, according to preliminary ratings from OzTam. Read more »

Simon Baker is back in new global ANZ ads

Simon Baker as Patrick Jane in ANZ ad

ANZ has launched the next installment of its global ad campaign featuring Patrick Jane, the lead character from The Mentalist played by Simon Baker.

The Mentalist star replaced the memorable Barbara the banker, a creation of ANZ’s former agency M&C Saatchi, in May last year, and the ads took some criticism because of the Baker’s American accent.

In a press release, ANZ said that the first instalment “scored above average on all key diagnostic measures particularly in key segments within growth markets.”

The new ads carry the tagline ‘We live in your world’ and feature an Australian accented narrator. Read more »

Law firm says it’s ‘inspiring people to right wrong’

Brockovich: "The greatest act of courage is, in the face of all adversity, to do what is right"

Law firm Shine Lawyers has launched an ad campaign based on the idea that it can give its clients the power to right wrongs.

The campaign, which centres on one man’s suffering, features American lawyer and TV show host Erin Brockovich and the song ‘I won’t give in’ by Australian artist Mark McDuff.

Read more »

Salvos Stores: ‘Changing lives since 1883′

DGM Advertising has launched a campaign for Salvos Stores that celebrates how the retailer has been ‘Changing lives since 1883′.

The campaign features testimonials from customers who explain they shop at Salvos Stores. Read more »

Tourism Fiji targets Aussies with new campaign

Fiji: land of "smiling friendly faces"

Tourism Fiji has launched a campaign targeting Australian holiday makers in the run up to Christmas.

The campaign is to run in Sydney, Brisbane and Melbourne on Seven and Nine, and on Fairfax websites.

Fiji is “the perfect tropical paradise,” according to the ad. Read more »

Animal Logic and Sydney Opera House launch animated film for Graphic Festival

Post production company Animal Logic has teamed up with the Sydney Opera House to produce a two-minute short film to promote animation and music festival Graphic.

The film was directed by Animal Logic’s Toby Grime. Read more »

Mumbrella360 named Australia’s best conference

Mumbrella360 was last night named conference of the year at the Australian Event Awards.

mUmBRELLA360logo 2012

Mumbrella360 took place at the Hilton Hotel in Sydney in June as part of the Vivid Sydney festival.

Over the two days the conference had more than 1000 visitors.

Last night’s recognition for Mumbrella 360 came at the Australian Event Awards which were held at ANZ Stadium at Sydney’s Olympic Park.

Mumbrella360 won in the best meeting or conference category. The accolade was one better than last year, when Mumbrella360 was shortlisted for the award but beaten by the 35th international Trumpet Guild Conference. Read more »

Mumbrella Awards winners revealed

encore awards tabletUpdate: A special tablet edition of Encore featuring pictures from the night and video on all of the winners is now available for download.

Independent outfit Match was last night named Media Agency of the Year  at the Mumbrella Awards while Clemenger BBDO Melbourne was named Creative Agency of the Year and Eleven was PR Agency of the Year.

Sydney Opera House took the Marketing Team of the Year trophy while Adshel won Sales Team of the Year.

The full list of winners:

Media Brand of the Year:

  • Highly commended: Foxtel
  • Winner: Powered by Nine

Encore Production House of the year:

  • Highly commended: Finch
  • Winner: Iloura

Australia’s favourite TV show: Read more »

Post house Kojo invests in Sam Fox: Extreme Adventures

South Australian post house Kojo, has come on board as an investor on kids’ series Sam Fox: Extreme Adventures.

The SA company will also be post-production partner on the live action series. Read more »

Coke: match your thirst

Coca-Cola has launched a campaign to promote its different portion sizes.

Read more »

Vanish NapiSan launches product demo stunts

Top prove that it can get even the toughest stains out, Vanish NapiSan has launched a series of mock product demonstration challenges.

Called Vanish Vs The Internet, the campaign – created by Holler – will culminate in a live stunt to be held in Sydney. Read more »

Home & Away beats Big Brother, Ten’s most watched show draws 694,000

Home & Away: Thursday's top non-news show

Big Brother was beaten in its time slot by Seven stalwart Home & Away last night, although the Nine reality show dominated the key advertising demographics.

Big Brother, which aired at 7pm, pulled in 920,000 ranking sixth for the night, down from 976,000 last week. Read more »

The Works swoops for Naked’s head of ideas Paul Swann

Paul Swann: ends 7-year stint at Naked

Independent creative agency The Works has hired Paul Swann from strategy shop Naked as creative partner.

Swann was head of ideas and managing partner at Naked, and brings to an end a seven-year stint at the Enero-owned agency.

The Works creative partner and founder Damian Pincus said: Read more »

Carol Morris resigns after almost a decade as executive director of MFA

Carol Morris: "Legend"

Carol Morris is stepping down from the executive directorship of the Media Federation of Australia after almost a decade in the role.

In her time at the MFA, Morris is credited with launching youth development program ngen, setting up the body’s graduate program as well as its annual salary survey.

She will continue to work on select projects for the MFA, working one or two days a week.

Henry Tajer, executive chairman of Mediabrands Australia and the current president of the MFA commented:  Read more »

Thirteen Melbourne agencies vie for Headspace

Headspace: seeking Melbourne agency

Thirteen agencies have expressed their interest in the ad account of Melbourne-based youth depression charity Headspace, which found itself without an agency following the closure of DraftFCB last week.

The charity, which has produced some notable creative work through its former agency, is looking for a Melbourne shop – or one with a “significant presence” in the Victorian city. Read more »

Hawks sign five-year deal with Adidas

Melbourne AFL club Hawthorn has signed sportswear giant Adidas as its sponsor in a five-year deal, bringing an end to the Hawks’ long-running relationship with Puma.
Read more »

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