Strongbow reveals new tagline ‘hand-picked by hand’

Cider brand Strongbow will use the Australia Day long weekend to launch the first TV and outdoor campaign for the brand since 2010,introducing the brand’s new tagline ‘hand-picked by hand’.

The ‘Hand-picked by hand’ campaign, created by Clemenger BBDO Melbourne, focuses on the pickers in the ‘Strongbow Orchard’.

Clemenger BBDO Melbourne creative director Ant Keogh said in a statement: “The Strongbow Orchard is a world where down-to-earth characters obsess over their craft; hand-picking apples.” Read more »

Fiveaa Adelaide appoints Jeremy Cordeaux as evening host

CordeauxFiveaa Adelaide has appointed award winning journalist Jeremy Cordeaux as its new evening host, starting on air from Tuesday, January 28.

Cordeaux covered the summer leave period for Leon Byner’s morning show during which he spoke to a number of high-profile Australians including Prime Minister Tony Abbott.

Fiveaa program director Dave Shearer said in a statement: “Jeremy did a fantastic job filling in for Leon over the summer period, and showcased that he’s committed to the people of Adelaide and making the state a better place. He’s an award winning journalist and talk back host, so having him as a part of our on air line up is a great opportunity for Fiveaa.”

During his summer stint Cordeaux also led campaigns committed to making Adelaide a better place, personally offering $10,00 to catch the people behind the deaths of miniature show horses on SA’s Fleurieu Peninsula.

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GPY&R reward environmentally friendly beach-goers with live music

Junk Jukebox - Coogee 2Sydney councils Waverley and Randwick are encouraging Sydneysiders visiting Coogee and Bondi beaches to dispose of their litter in public rubbish and recycling bins by launching the “Junk Jukebox”, which rewards people with a live musical performance when they throw away their trash.

GPY&R Sydney have teamed up with Will O’Rourke and The Glue Society to create the “Junk Jukebox”, an oversized stage carousel structure made of plantation plywood accommodating multiple bins.

Whenever rubbish is put in the bins, the structure rotates with the musicians “suddenly coming to life and performing live for a short period”.

GPY&R Sydney executive creative director Bart Bawlak said in a statement: “By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin.”

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The Checkout returns to ABC1 for bigger second season

checkout logoConsumer affairs show The Checkout will return to the ABC on February 20 with an expanded run and a bigger creative team and has challenged fans to create its promos in a customer testimonial style.

Presenters Julian Morrow, Craig Reucassel and Kirsten Drysdale return together with Kate Browne from Choice for the season, which will feature 20 half-hour episodes of the show, which takes on and exposes brands for scam marketing and shoddy customer service.

In the sights of the show for its second season are taxi fees and competition; superannuation funds; and product labelling.

Highlights from season one:

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Today Tonight blocked from airing segment by court injunction

Seven’s current affairs program Today Tonight was prevented from broadcasting an interview with a man who had his passport cancelled on the grounds the story painted him as an extremist.

The network was served an injunction on the grounds of breach of contract as Sulyman Khalid claimed he had been told he would have “editorial control” of the show and be given the “final say” on the segment before it went to air.

However, when he was not given the opportunity to approve the material he feared he would be portrayed as an extremist recruited to fight in the Syrian civil war. Read more »

Samsung launches Australian Sochi Winter Olympics ad campaign

Samsung have announced a major advertising campaign around next month’s  Sochi Winter Olympics that will feature both the return of Roy and HG in the ‘Samsung Stadium’ and also a number of new commercials centred on Australian Olympians Alex ‘Chumpy’ Pullin, Scotty James and Paralympian Jessica Gallagher.

The new ad campaign is built on the idea of ‘design your moment’ and sees snowboarder Alex ‘Chumpy’ Pullin work with music producer Sampology to create a new track, Show Me, which will motivate Chumpy before he steps out for his race.  Graffiti artist Vexta has painted an eagle in a Melbourne laneway that signifies the sensation of flying, which halfpipe snowboarder Scotty James feels when he’s competing. Read more »

CommsCon Awards now open for entry

Entries are now open for the 2014 CommsCon Awards, celebrating the best work and people in the world of public relations, communications and social media.

CommsCon-Awards 2014

Now in its second year, the CommsCon Awards have been extended with an increased emphasis on celebrating individuals working in PR and communications roles, and agencies of all sizes.

After the success of categories to recognise PR leadership and new talent last year, additional people categories include recognition for Australasia’s best in-house and agency PR professionals, and the PR thinker of the year. Also new for this year is recognition for the specialist PR skill offered by publicists.

And there will also be the new category of social media community manager of the year.

A further new category is pro bono PR campaign of the year.

The CommsCon Awards will also seek to recognise the best PR employer in the industry. The best boutique or small agency, the best midsize PR agency and the best large PR agency will also be recognised.

The full list of  CommsCon Award categories for 2014 is: Read more »

Sydney agency behind Sherlock companion app which has hit number one in 26 countries

SHERLOCKAPP_iPad_7_mindpalaceAn Australian digital agency is behind a new companion app for BBC show Sherlock which has reached the number one app spot in iTunes in the UK and 25 other countries and number 31 in Australia despite the third series of the franchise having no release date as yet here.

Sherlock: The Network, created by The Project Factory, is a companion app which allows fans of the series to solve ten new mysteries using a series of clues dotted throughout the game.

The Project Factory group executive director Guy Gadney told Mumbrella: “In its first week, Sherlock: The Network has topped the app charts in 26 countries around the world. For a free app, this would be good, but we are most proud about the fact that this proves people will pay for quality interactive content. Read more »

MTV capture crowd atmosphere at Big Day Out with their ‘Social Balls’

MTV will capture the atmosphere of the crowd at this year’s Big Day Out tour through capturing footage of performances via cameras and aerials embedded in large “MTV’s Balls” which bounce around the crowds.

The oversized beach balls contain a series of cameras and aerials, filming and streaming content from the event allowing fans who have missed out the chance to enjoy the show from a punters point of view.

MTV Australia and New Zealand director Simon Bates: “With over 1.6 million social connections in Australia and New Zealand and one of the world’s leading social media brands, our goal with MTV’s Balls was to create a new, unique way to engage with audiences across all platforms and generate innovative content that’s fun and sharable.”

The ‘Social Ball’, made in conjunction with The Creative Shop, will be a main feature across the full 2014 Big Day Out tour and has already started in Auckland and the Gold Coast.

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News Corp promotes Kylie McBride to director of digital marketing solutions



News Corp Australia’s national sales director Kylie McBride has been given a new role as director of digital marketing solutions for the publisher.

Jaclyn Clements, the deputy general manager of sales at The Australian, has stepped up to fill McBride’s place as national sales director for News Community Media.

McBride held the role for seven years, working across News Community Media’s national network of 120 local brands. In her new role she will turn her attention to identifying multi-platform marketing opportunities for advertisers. Read more »

Coles launches radio station with DMG hitting 14 million customers

ColesSupermarket chain Coles has partnered with DMG Radio to launch a digital radio channel to be streamed throughout its 750 stores which it claims will hit 14 million customers each week.

Coles Radio marks the first partnership of its kind in Australia and DMG Radio CEO Cathy O’Connor said it demonstrates their broader focus on leveraging its broadcast and content creation skills beyond its own DMG radio radio brands. Read more »

Telstra launches new connected future brand campaign ‘Count me in’

Australia’s largest telecommunications provider Telstra will this Sunday launch a new brand campaign built around the idea of a “brilliant connected future for everyone” to coincide with the men’s final of the Australian Open on Australia Day.

Inese Kingsmill director of corporate marketing at Telstra said the campaign, created by Interbrand and DDB Sydney, built on the telco’s 2011 rebrand and emphasised its role in connecting Australians.

“This brand campaign we are launching is the evolution of our brand journey”,  said Kingsmill. “We have been connecting Australians for over 100 years and with that absolute clarity of purpose we took the time to reflect on what does that mean for our brand.

“The new brand has served us very very well but it is time to evolve that, this is not a relaunch, it is the next natural evolution. We aim to make sure that we maintain a brand that is fresh, vibrant and relevant and want to push it to the level — that’s what we are doing this weekend.” Read more »

Henry Tajer appointed global COO of IPG Mediabrands

Henry TajerHenry Tajer has been promoted to the role of chief operating officer of IPG Mediabrands’ global operations.

Under the promotion Tajer will remain the executive chairman of the media agency network’s Australian operations and will still be based in Sydney.

Among the projects under Tajer’s responsibilities will be ensuring IPG Mediabrands North American operations are at 50 per cent automation by 2016 and broader global role out.

Matt Seiler, global CEO of IPG Mediabrands said the promotion was reward for the Australian operations being “one of our outstanding success stories in recent years”.  Read more »

Uncle Tobys Muesli Bars reveal campaign featuring sweeping shots of Victorian oat farms

Uncle Tobys Muesli Bars has unveiled its latest campaign from Ogilvy Sydney which promotes where the key ingredient of the bars are grown and is set to launch on Australia Day.

The footage was filmed outside Wangaratta, Victoria and features local oat farmers and children from local schools.

Ogilvy Sydney executive business director Leigh Bignell said in a statement: “Uncle Tobys is a trusted brand that many Australians had in their lunchboxes when they were young.

“This TVC aims to emotionally reconnect with parents by reminding them that the key ingredient of oats are grown in the great outdoors – just like our kids who grow up in the great outdoors.

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Young and Well CRC launch ‘Appreciate a Mate’ iPhone app

Appreciate a MateYoung and Well CRC, an international research centre that explores the role of technology in young people’s lives, has launched an app to promote positive communication amongst young people using social media.

The Appreciate a Mate iPhone app, created by Digital Arts Network Sydney in partnership with digital strategy agency Zuni, is the second phase of the Safe and Well Online project campaign which launched in July with a website.

It is a partnership research study between Zuni, University of South Australia, University of Western Sydney and Queensland University of Technology which aims to understand the impact and effectiveness of social marketing on the promotion of young people’s safety and wellbeing. Read more »

LiveLighter says ‘Bottoms Up’ to encourage adults to get active over the long weekend

LiveLighter, a program which aims to encourage Western Australian adults to lead healthier lifestyles, has launched its Australia Day campaign aiming to encourage people to get active. 

The ‘Bottoms Up’ campaign runs across state radio and features an instrumental version of the Australian national anthem.

LiveLighter campaign director Maria Szybiak said in a statement: “By resurrecting the household expression, ‘Bottoms Up’ often used in toasts, we want to celebrate everything that is great about being Australian, we’re encouraging West Aussies to literally get their bottoms up and enjoy the great outdoors.

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Men’s Australian Open semi-final wins 926,000 for Seven

Seven had 926,000 watching as Swiss player Stanislas Wawrinka secured his place in the men’s final of the Australian Open as he defeated Czech Tomas Berdych in the semi-final on Thursday night.

Wawrinka will face either fellow Swiss Roger Federer or world number one Rafael Nadal who face off tonight in the men’s final on Sunday.

The tennis, on from 7pm until late, was first in its timeslot after 7.30pm as Nine’s A Current Affair had 963,000 viewers for the half hour show from 7pm, preliminary overnight metro ratings from OzTam show.

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Morning Update: Super Bowl teasers: Newcastle Brown Ale, M&M’s and Wonderful Pistachios

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Newcastle Brown Ale’s Super Bowl Ad Teaser Is the Best You’ll See This Year

“God bless Newcastle Brown Ale. As much as we all enjoy advertising when it’s good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.

The faux teasers below launch an “If We Made It” campaign, celebrating the Super Bowl commercial the brewer would have made—if it had been able to afford one.”

Read more »

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