Devised by media agency UM, the 3D chalk initiatives have been drawn on pavements in the Melbourne and Sydney CBD – with the idea that fans can “enter the underworld” and have their photos taken with the street art. Read more »
Called Domino’s Cheaper Tuesday Street Parties, the campaign allows people to enter a competition – via the brand’s Facebook page – to win up to 30 pizzas to share with their neighbours.
The Biggest Loser made a disappointing return for Ten last night, but The Project fared pretty well in its new 6pm timeslot.
The weight loss show – which was moved to the “family friendly” 7pm slot after an early evening schedule rethink by new CEO James Warburton – pulled in an average audience of 896,640 viewers, peaking at 1.13m.
It was Ten’s top-rating show of the night, but was beaten by The Big Bang Theory on Nine and the Australian Open on Seven, which saw a peak of 2m tune in to watch Lleyton Hewitt take a set off Novak Djokovic.
In its new 7pm timeslot, The Biggest Loser beat Home and Away on Seven, before losing viewers to the Australian Open.
Year on year, the show was down 37%, according to figures from OzTAm. In 2011, the first show of the season launched on a Sunday – and a week later – on January 30. It was up against the Australian Open and one-day cricket, and rated at 1.4m.
The campaign will run over 10 weeks from 29 January with game show legend John Burgess, the newest member to the Balls of Steel line up – and also the new face of the deodorant brand.
The series will include specifically targeted TV ads shot by The Comedy Channel in the Balls of Steel locker room set.
Sydney Communications agency I.D.E.A.S is behind a campaign for Australian Ethical Investment that introduces the new slogan ‘Positive wealth creation’.
The campaign – titled ‘wake up’ – is based on the insight that many people do not know what their superannuation is invested in.
Max Landrak, creative director at IDEAS, said: ”Ethical investing can be a difficult concept to get across. We found that it’s a lot easier to explain to people what Australian Ethical don’t invest in.”
Kim Williams has continued to wield the axe as the new boss of News Limited, with director of corporate communications Greg Baxter to leave the company at the end of the month after an eight year spell.
News of Baxter’s departure comes just days after the ousting of the head of the company’s magazine division. The departure of Sandra Hook, CEO of NewsLifeMedia, was announced on Friday of last week.
James Warburton has made another bold move in his first month as CEO of Ten, hiring The Australian Financial Review’s marketing and media editor Neil Shoebridge as director of corporate public communications.
Shoebridge brings to an end almost a decade in the role. Starting on 20 February, he will oversee all of Ten’s external communications by Ten and help group CFO Paul Anderson with investor relations.
Paul McIntyre, editor-at-large at AdNews, looks likely to fill in for Shoebridge at the Fin as senior contributor on the media and marketing section.
McIntyre is expected to continue to write for AdNews, which is to lose editor Darren Davidson in March. Davidson is moving to The Australian as a business media writer.
A procession of old and new Subaru models converge on a mobile carwash in an ad to introduce the Japanese car maker’s new XV cross-over model to Australia.
Shot over four days by ad agency Disciple, the ad features 26 Subaru models, current and past, such as Possum Bourne’s Australian Championship winning rally car and a classic 1958 Subaru 360.
Ten’s aggressive start to the ratings year delivered satisfactory numbers for the network despite stiff competition from the tennis on Seven.
Young Talent Time, at 6.30pm, rated 1.05m, while Modern Family at 7.30pm rated 1.13m, according to preliminary ratings from OzTam.
Ten’s audience then continued to build with comedy New Girl debuting with 1.28m at 8pm.
Ten then made the unusual move of running the debut of US drama Homeland commercial free for around the first half an hour. It rated 1.22m. Read more »
HSBC is hoping to get the phrase ‘Let’s Bankercise’ into the vernacular, with a summer campaign to encourage people to get their finances into shape.
In the campaign, created by JWT with media by MindShare, a ‘financial fitness instructor’ called Brick Phillipps, who has the “banking body of your dreams”, features in an online video series.
The new role will work across MCM Media, which produces entertainment properties including Take 40 Australia and TV show Live At The Chapel; video platform Movideo and digital agency Igloo.
Green spent nearly ten years with the ABC, most recently as digital communications marketing manager for ABC TV.
She joins the company after a period of turmoil which saw the chairman spilled after just months at the helm. The main point of contention was whether to continue investing in the promising but loss-making Movideo, or to focus on the profitable MCM Media. Founder Tony McGinn won his battle to continue the video push. Read more »
Strong rumours have reached Mumbrella that media agency PHD has won the account for banking giant ANZ after a head-to-head pitch against incumbent Mitchells.
Update: ANZ has confirmed the news, and issued the following statement:
ANZ today confirmed it has appointed PHD as its new global media agency responsible for media strategy and buying across all geographies and segments.
The account sees an Australian media spend of around $60m. If confirmed, it is the biggest win for PHD since the Omnicom-owned agency rebadged from Total Media just over three years ago. It would grow the agency’s annual billings to well over $300m.
ANZ was understood to be running the pitch in keeping with its ambitions to grow globally. Last year ANZ pitched its global creative account in a process led by the brand’s group managing director of strategy, M&A, marketing and innovation, Joyce Phillips, handing advertising duties to Whybins.
APN News & Media has struck a deal with digital incubator Pollenizer that sees the company acquire 25% of Friendorse, a fledgling online recommendation business.
The inaugural Tasmania Advertising & Design Awards – known as the TADAs – has issued a call for entries.
AdNews editor Darren Davidson is to leave the magazine after eight months at the helm.
The Australian said today that Davidson would be joining the newspaper as a business media writer in March.
Davidson is the title’s fourth editor to depart since 2009.
Davidson became editor of AdNews in May last year, inheriting the role from Danielle Long who was in the job for just over a year. Prior to Long, Matt Porter also edited the title for just over a year, following on from Andrea Sophocleous who left in February 2009.
Davidson’s appointment was one of several revealed by The Australian today. Also joining are KPMG demographer Bernard Salt, the AFR’s David Crowe, economist Adam Creighton and Adelaide reporter Sarah Martin.
NewsLifeMedia, which recently rebadged from News Magazines, is the magazine and lifestyle arm of News Limited.
Hook’s departure comes just a month after Phil Scott, CEO of ACP, suddenly departed.
And the move is just weeks after she led the company rebrand.
An announcement from News Limited said: “The chief executive officer of News Limited, Mr Kim Williams, today announced the departure of NewsLifeMedia chief executive Sandra Hook who has decided to seek a new challenge.”
A statement from Hook said: “After nearly eight years with the business, through its evolution from FPC Magazines through News Magazines and now NewsLifeMedia, I have decided after a Christmas break it is time to look for a new challenge. Read more »
The print industry suffered the biggest drop in advertising spend in 2011, according to an independent adspend indexing firm.
Magazines saw the largest decline in adpsend, down 8.2% on 2010, with a total adspend of $433.6m, reports the Standard Media Index. This was followed by newspapers, down 7.3% on 2010, to $1.29bn.
Tennis Australia has launched a new campaign featuring US Open champion Sam Stosur that encourages tennis watchers to become tennis players.
The TV spot goes to air on Seven and Fox Sports to coincide with coverage of the Australian Tennis Open, which attracted 9.4m viewers last year.