Yellow Brick Road takes a stick to bank rates in new ad

yellow brick road smashWeeks after its ads featuring people being slapped were banned by the advertising watchdog, financial brand Yellow Brick Road has turned to images of people pummelling a model bank with a club for its new campaign,

The promotion for Yellow Brick Road’s “Rate Smasher” product was created by DCB Advertising & Communications.

Read more »

Nine return to The Block for ratings boost

Nine’s crossover of its old Domestic Blitz format featuring contestants from The Block helped the channel to a narrow win over Seven on Sunday.

Domestic Blitz – The Block to the Rescue, featuring the renovation of  the home of two sister diagnosed with cervical cancer, averaged 1.359m metro viewers. Combined with solid ratings 60 Minutes and Nine News, Nine had a 23.8 per cent audience share over Seven’s 22.1 per cent.

However, Seven’s The X Factor was the top program of the night with a metro audience of 1.552m according to preliminary ratings from OzTAM. Read more »

Production commences on Now Add Honey

Robyn Butler and Wayne HopeProduction has commenced in Melbourne for Now Add Honey, a feature length comedy from production company Gristmill, the producers of ABC’s The Librarians and Upper Middle Bogan which begins on the ABC on August 15.

Now Add Honey is written and produced by Robyn Butler and stars Butler as well as Arrested Development actress Portia de Rossi, Hamish Blake, Packed to the Rafters’ Erik Thomson, Angus Sampson and Ben Lawson.

Wayne Hope will direct the film which will be distributed by Roadshow in Australia and New Zealand. The release date is yet to be announced. Butler, Hope and Louisa Kors are producing the film with Geoff Porz and Greg Sitch executive producers. Read more »

Myer calls creative pitch two years early

Myer websiteWith the battle for Myer’s media business down to a two-way fight between PHD and incumbent Ikon, the retailer has today fired the starting pistol on a creative agency review.

The business is currently held by Badjar Ogilvy and comes despite the company announcing a three year extension of the relationship late last year.

A spokeswoman for Myer confirmed that last year’s deal had seen the brand commit to Badjar Ogilvy for another three years, but said the situation had since changed. She said: “We have made changes to the way our marketing is done and we thought it timely to review this. Badjar has been invited to be part of the process.”

She said the current review of Myer’s media business would be concluded within the next month.

The announcement:  Read more »

New PR operation Newgate launches in Sydney Melbourne and canberra

newgate logoAustralia has today seen one of the biggest PR agency launches in recent years, with the opening of Newgate Communications in Sydney, Melbourne and Canberra.

The agency – part owned by the British agency of the same name – is mainly made up of former staff of Kreab Gavin Anderson.

The company is being led by Brian Tyson, former managing partner at KGA and a previous press secretary within Nick Greiner’s Liberal NSW Government. Read more »

Next Doctor announcement in special 4am ABC broadcast

The ABC is to carry 4am live coverage of the BBC’s announcement of the next person to play Doctor Who.

doctor who logo

matt smith doctor who vivid sydneyThe actor will replace 11th Doctor Matt Smith who steps down after the sci-fi show’s 50th anniversary special later this year.

Doctor Who Live: The Next Doctor will air on ABC1 on Monday at 4am Eastern.

Doctor Who is one of the ABC’s most watched BBC imports. Earlier this year, the show was celebrated in a light show at Sydney’s Circular Quay as part of the Vivid Festival. And the ABC will shortly open a Doctor Who exhibition at its Sydney headquarters.

The announcement: Read more »

Xenophon denounces $30m government advertising campaign

boat asylum ad

The domestic advertising budget for the government’s controversial campaign to promote its new asylum seeker policy is $30m, it has been revealed.

The number vastly exceeds previous estimates for the campaign budget which has been criticised as being politically motivated to win over voters rather than being targeted at potential asylum seekers.

The number was revealed in a letter from spending watchdog the auditor-general Ian McPhee to Independent Senator Nick Xenophon.

(View the letter) Read more »

Mumbrella360 catchup: Is Australia too small for the ambitious?

m360In the next instalment of a series to run in the coming days, we recap the highlights from the Mumbrella Question Time session at Mumbrella360.

Tim Burrowes was joined by Nick Baker, executive general manager of marketing for Tourism Australia, Stuart Gregor, founder of Liquid Ideas and chairman of the PR Council, John Mescall, executive creative director of McCann Worldgroup ANZ and Henry Tajer, executive chairman of Mediabrands and chairman of the Media Federation.

The panel discusses whether the Australian market is too small for those with big ambitions. “It’s more about [traveling to] New Delhi than New York” – Nick Baker.

Read more »

Dick Smith electronics to rebrand with focus on demystifying technology

Dick Smith Sydney Central

Dick Smith Sydney Central

Australian retailer Dick Smith has unveiled the beginnings of a gradual rebrand involving a multi-million dollar marketing campaign and restructure of its media strategy.

Dick Smith will work with its new creative agency Ideaworks and seek to reposition the electronics store as one that can demystify technology for ordinary Australians.

CEO Nick Abboud spoke out about the turn-around of the $1.3bn business and 44-year-old brand for the first time since Woolworths sold the company to Anchorage in November at the opening of a flagship store Sydney Central in the Westfield Pitt Street Mall this week. Another new store was also opened at Lilydale in Melbourne yesterday. Read more »

Cricket on Gem beats Seven and Ten

The first day of the third Ashes test triumphed over Seven and Ten’s primetime entertainment last night, bringing 631,000 viewers to Nine’s digital channel Gem across the five capital cities.

Seven’s please Marry My Boy, which rated 585,000 viewers from 8-9pm, ranked 18th for the night, and Formal Wars fared even worse on Seven, rating 477,000, down from last week’s 676,000.

Ten was also eclipsed by Gem as its MasterChef Masterclass at 7.30pm had 591,000 viewers in the five cities.

The first session of the third Ashes test rated 631,000 for Gem and the second 356,000. On subscription TV The Ashes brought 347,000 and 220,000 viewers to Fox Sports 2 for the live game. Read more »

Nissan’s fake race to hospital ad gets banned a second time

pulsar ad hospitalNissan has been forced to pull an ad for its Pulsar for a second time after changes it made following a first set of complaints were insufficient.

It is one of the few occasions in this history of the Ad Standards Board that the same ad has effectively been banned twice.

The commercial features a young couple racing through the streets against the clock to a hospital. The woman appears to be pregnant, before revealing she is wearing a fake bump and they are testing themselves to see how fast they can get there.

A first version of the ad was banned by the ASB back in June after complaints that it showed dangerous driving including the female passenger urging the male driver to go faster.

Nissan then put out a re-edited version without the woman urging her boyfriend on, and with lower volume engine noise. It also reduced the squeal of brakes when the car arrived.

(Ad courtesy of Ebiquity)

However the new version – which aired on TV and was online – drew renewed complaints – including the car racing up close behind another car and the driver referring to his “personal best”. One complainant said that it celebrated hooning.

Complaints to the ASB included: Read more »

Mission Foods goes to Mexico for ad telling customers they don’t need to

Mission Foods has launched two new TV commercials promoting its Mexican meals and salsa range.

The campaign was created by Melbourne agency Mosaic Creative, and is tag lined “The Real Taste of Mexico”. It was filmed in Mexico and shows some of the colour Mexican culture and food.

The ads begin with a voiceover saying: “You don’t have to go to Mexico to enjoy the real flavours of authentic Mexican food/salsa.” Read more »

Initiative wins CPA Australia media account

Media agency Initiative has won the media account for accountancy organisation CPA Australia, following a competitive pitch involving five agencies, taking over media strategy, planning and buying across local and international markets.

The account was previously held by GroupM agency Mindshare, which has an estimated spend in the low millions.

“CPA Australia is a highly influential and effective industry body and we are looking forward to helping them achieve their business goals,” said Andrew Mudgway Initiative Melbourne managing director. Read more »

Seinfeld’s Jason Alexander to front CatchOfTheDay’s new campaign

Alexander, left, and CatchOfThhDay boss Leibovich

Alexander, left, and CatchOfTheDay boss Leibovich

Comedian Jason Alexander – George Costanza in sitcom Seinfeld – has signed up to becomes the face of online shopping site CatchOfThDay.

The comedian will lead the site’s first major brand campaign, which will run mainly on outdoor media.

“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his.”

Alexander said: Read more »

Seven’s Today Tonight staff denied new contracts as speculation on axing returns

Helen Kapalos

Kapalos: ‘The new Naomi Robson’

A number of staff on Seven’s consumer affairs program Today Tonight have not had their contracts renewed, in a development which raises new questions about the network’s commitment to the struggling show.

The news coincides with the program’s ratings falling nine per cent compared to the same time last year.

Sources say that Seven news executives are considering dropping Today Tonight in favour of a one-hour news format in the eastern seaboard cities of Sydney, Brisbane and Melbourne. The move was contemplated at the beginning of the year before being dropped. However, it is now back on the agenda.

“Morale is low, in part, because they’re playing games over contracts,” said one Seven insider. “People are tipping it’s because they want to make the jump to a one hour show.”

Seven began experimenting with the one-hour news format in January and has since called upon the extended bulletin for special events with mixed results. Last week’s special one hour Royal baby coverage saw the network beaten with only 1.25m viewers tuning in across the five city metro market compared to Nine’s 1.36m. Read more »

Watchdog ACMA welcomes call for the power to enforce broadcaster’s on-air corrections

Chris Chapman

Chapman: ‘Logical’

Media watchdog the Australian Communications and Media Authority  has welcomed a parliamentary report that says the organisation should be given the power to force on-air corrections.

Chris Chapman, the ACMA chairman, told Encore he believes recommendations handed down by the Joint Select Committee on Broadcasting Legislation are “sensible and logical”.

The recommendation was made last month but went virtually unnoticed as it came out during the Labor leadership spill.

“The committee recommended that we be given the power to require the broadcasting of our findings,” said Chapman. “That is an entirely sensible and logical recommendation.”  Read more »

Ex-BMF CEO Jeremy Nicholas takes on a role in the US

Jeremy Nicholas

Former BMF CEO Jeremy Nicholas is to move to California as Visa’s new global head of soccer sponsorship marketing, Mumbrella’s sister title Encore has revealed.

Nicholas was one of the most respected planners in Australia, and successfully led BMF’s planning team during much of the agency’s decade of success after joining in 2001. He was the planner on the Tooheys Extra Dry celebrated “tongue” TV ad.

He was also chairman of the Account Planning Group, part of industry body The Communications Council, and vice-chairman of the Comms Council. However, his stint as BMF’s CEO, which began in 2010, was less stellar, as the agency lost steam following the acquisition by Photon Group, now Enero. Splitting the agency into three separate units failed to deliver growth and BMF lost its lucrative below-the-line account for Commonwealth Bank. Read more »

Street press publisher to rebrand iconic titles under national masthead The Music

music drum mediaOne of Australia’s biggest free street press publishers has unveiled a radical revamp of its portfolio which will see its various city-based titles replaced by a single, editionised brand.

Street Press Australia will unite all of its titles under the single The Music brand which already exists online.

Mastheads being replaced are The Drum in Sydney and Perth, Inpress in Melbourne and Time off in Brisbane.

The new look title will hit the streets in just under a fortnight. The move will also signal a widening of the titles’ focus into more general lifestyle coverage including food and culture..

SPA director Craig Treweek claimed the move was “the biggest evolution of street press to date as we combine the heritage of over 100 years of combined street press to create one single title”. Read more »

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