Cricket Australia launches luxury lifestyle magazine TopOrder

A new luxury lifestyle magazine has launched for cricket fans.

Called TopOrder, the magazine will be published quarterly for Cricket Australia members for an annual subscription of $35.80.

Published by Publishers Internationalé – which is also handled advertising sales – the magazine will contain food, wine, travel, style, design and motoring content, and feature personalities with a passion for cricket.

The first issue, to be published in January, is Indian themed, containing an interview with Australian cricketer Brett Lee and chef Shannon Bennett.

Cricket Australia CEO James Sutherland commented: Read more »

Qualia lays on the romance

Luxury Hamilton Island resort, Qualia, has created a promotional video aimed at showing off its romantic side.

The work was shot by production company Plum Duff Productions and the ad was directed by Julie Duff. Duff is best known as creative director for Starcom MediaVest Group’s branded entertainment arm Liquid Thread, although the company was not involved in this project.

Read more »

Honda to run musical ad to launch CR-V; client: ‘we were sad to see DraftFCB close’

Honda is to launch an ad campaign for its CR-V at the end of next week.

The new 4×4 goes on sale in November.

The campaign marks the first work for the Japanese carmaker by Leo Burnett Melbourne, which won the business after a live pitch in August.

The company hopes the campaign will lift vehicle sales from 600-700 per month to over 1000 per month, senior marketing manager Kevin Lillie told Mumbrella. He would not give details on media spend.

Honda’s sales have been limited this year, with the tsunami in Japan and flooding in Thailand, where its vehicles are manufactured, hampering supply.

True to Honda’s advertising in the past, the ads will contain a musical theme, Lillie said, but will not use animation. Read more »

MD Matt Campbell dumped as Shine CEO Carl Fennessy returns

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Shine’s Matt Campbell has been made redundant

Shine’s Carl Fennessy is to return home from running the company’s US operation in a move which sees MD matt Campbell laid off.

Shine is Australia’s most successful TV production house with franchises including The Voice, MasterChef, The Biggest Loser and Beauty and the Geek.

Although it was not announced at the time that Fennessy headed overseas, Shine claims it was always the plan for him to return after a two year stint.

Campbell was with the company for just over a year, joining from SBS in July last year, following the announcement of Fennessy’s move to the US in June 2011. Read more »

Red Agency celebrates tenth anniversary with client pass-the-parcel video

PR firm Red Agency has created a video to mark its tenth aniversary. The video follows a giant pass-the-parcel as it rolls its way to each of the agency’s clients.

Clients featured in the video include Warner Bros, energy suppliers Make it Cheaper, technology consultancy Capgemini, Fairfax Media, property group Satterley and market research consultants DBM.

Read more »

Deadline extended for Branded Entertainment Awards entries

Branded entertainment awards logoThe deadline for submissions for the Australasian Branded Entertainment Awards has been extended until the end of business this coming Monday November 5. The initial deadline was tomorrow.

The extension follows a number of requests from potential entrants.

The Australasian Branded Entertainment Awards recognise excellence in creative work and the bravery of brands seeking to engage consumers by entertaining them, rather than through traditional advertising. The Award categories were developed in consultation with the industry.

Entries must be submitted in electronic format. Further guidelines and an entry form can be accessed via this link. Read more »

Nine picks up Australia’s Got Talent

Nine Network has  announced that it has picked up Australia’s Got Talent after the talent show franchise was dropped by Seven.

Although the show was included in Seven’s highlights reel for 2013, the network has now indicated it does not have a place for it in its schedule. Seven also airs The X Factor, which has been rating far more strongly than the last series of AGT.

AGT, produced by Fremantle Media, was hurt by running in the same period of Nine’s The Voice, which is produced by Shine.

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Jamie Oliver delivers Ten 50% better result than I Will Survive

Ten has seen an immediate uplift in its Tuesday night 7.30pm timeslot after the end of I Will Survive.

While last week’s hour-long series series finale of I Will Survive rated 321,000,  double episodes of Jamie’s 15-Minute Meals, each of which ran across half an hour, rated 491,000 and 484,000 according to preliminary overnight metro ratings from OzTAM.

This amounts to an audience uplift of more than 50%. Read more »

M&C Saatchi’s Mark appoints Glynn Honey as MD

glynn honeyMark, M&C Saatchi’s digital, direct and data business has appointed Glynn Honey as its managing director five months after the departure of Simone Blakers.

Honey spent the last year  launching the local operation of WPP’s mobile marketing agency Joule.

Blakers moved to DDB Sydney’s direct division Rapp in May.

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Call for entries: October’s TV ad of the month

Entries are now open for the October round of Mumbrella’s TV Ad of the Month competition.

Agencies and brands involved in creating TVCs that first ran in Australia during October on TV, cinema or online are invited to put them forward.    Read more »

Song created by Sphere Agency for Nando’s to be used as Africa Cup of Nations anthem

The original Hearts on Fire track for Nando’s

A song written and produced by Melbourne’s The Sphere Agency for former client Nando’s is to be used as the theme music for an international soccer tournament.

The track ‘Heart on Fire’ is to be used as the cause anthem for the 2013 Africa Cup of Nations.

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The music was co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire, for a Nando’s campaign to fight Malaria that launched around the South Africa FIFA World Cup in 2010.

Hearts on Fire is to be re-recorded by Yvonne Chaka Chaka, one of Africa’s best known artists.

Read more »

Magazine boss attacks ‘illogical’ gap in ad spend

Media agencies are allocating magazines just half the share of advertising spending that the medium receives in the UK, the new chairman of Magazine Publishers Australia has complained.

Acknowledging the tough economic market, Matt Stanton – who also runs Bauer Media – told a media event to relaunch the MPA: “I don’t understand why the UK is on 8% while we are only on 4%. Agency spend has declined at double the rate of consumer spending. It does not make logical sense to us. It’s a mystery to us and something we need to look at.” Read more »

Grown-ups launches ‘good’ ad for Jalna

Sydney agency Grown-ups is behind a new campaign for yoghourt brand Jalna.

The campaign promotes the goodness in Jalna’s new proheart range.

The product, which carries the slogan ‘A little pot of purity’, actively lowers cholesterol absorption, according to a press release. Read more »

Dettol tries to put some romance into hand washing in campaign for Touch of Foam

Reckitt Benckiser is attempting to put some romance into the act of washing hands with a digital and experiential campaign for germ killing soap brand Dettol.

Called Stolen Moments of Softness, a digital element targeting women asks ladies to enter their details to have a romantic experience with one of three men. Read more »

AA Insurance: imagine a world where ‘pear-shaped was permanent’

“…a world where stuff-ups stayed stuffed up”

New Zealand ad agency Special Group has launched a new brand campaign for financial services brand AA Insurance.

Created by production company The Sweet Shop, the ad explores the idea of a world where broken things can never be fixed.     Read more »

2GB’s Ray Hadley breached privacy rules by broadcasting man’s address, rules ACMA

Embattled broadcaster 2GB has had yet another finding against it by the media watchdog.

The Australian Communications and Media Authority has ruled that the Sydney radio station’s presenter Ray Hadley breached the codes of practice for commercial radio relating both to privacy and to how the station then handled a complaint about it. Read more »

Perth radio ratings: Today Network’s 92.9 struggles again

Perth’s 92.9 has continued to struggle in the Nielsen radio ratings, as the station saw its audience fall for the second survey in a row.

The station, part of the Today Network, saw its audience share drop to 9.3% from 11% last survey, a drop from 12.5% in the previous survey.

Perth radio ratings/ Source: Nielsen

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Adelaide radio ratings: SAFM takes big hit in drivetime slot

Fifi and Jules take a hit in Adelaide

Southern Cross Austereo’s SAFM has taken a hit in the drivetime period in the latest ratings survey.

The Today Network station’s syndicated show of Fifi & Jules airs from Monday to Thursday while Hamish & Andy present a weekly show on a Friday. The 4pm to 7pm timeslot saw SAFM drop from a 13.9% share in the last survey, to 10.6%.

Read more »

 
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