Random House calls in Zuni to assist with digital strategy weeks after Remembrance Day social media disaster

zuni logoTwo months after being caught in a media storm over an attempt to hijack the #LestWeForget hashtag, publisher Random House Australia has appointed an agency to assist with its digital strategy.

Zuni will help Random House with development of its digital strategy. According to an announcement from the agency: “Zuni will be working with them to assess their current activity and help develop strategies and innovation to take them ahead of their competition.”

In November, Random House apologised for a tweet offering discounts on war books which it published at 11am on Armistice Day to coincide with the minute’s silence to commemorate Australia’s fallen soldiers. Read more »

Ten confirms Horne as chief digital officer

Rebekah Horne

Horne: Coming to Ten?

Network Ten has confirmed Mumbrella’s story of last night that Rebekah Horne is to join the organisation.

In a statement this morning, Ten said that Horne was to be chief digital officer, a role previously held by Nick Spooner who left nearly two years ago.

Horne – the former CEO of MySpace in Australia – will report to Ten’s CEO James Warburton.

In the statement Warburton said: “We are delighted to welcome someone with Rebekah’s experience and skills to Network Ten. We have made significant progress with our digital media business over the past 12 months and Rebekah will play a key role in accelerating our growth in that area.” Read more »

Guardian confirms Australian launch

guardian logoThe Guardian has confirmed that it is to launch a digital Australian edition.

It will be headed by the British newspaper’s deputy editor Katharine Viner and commercially backed by entrepreneur Graeme Wood.

Rumours of the launch first emerged in December last year. Wood is also behind not-for-profit website the Global Mail.

According to an article published by the Guardian overnight, the venture will launch “later this year”. Read more »

Rebekah Horne set for digital role at Ten

Rebekah Horne

Horne: Set for Ten?

Former MySpace Australia boss Rebekah Horne may be about to join Network Ten, speculation suggests.

The rumour – reaching Mumbrella from a usually reliable source – suggests that Horne will come on board in a strategy role. Given her strong digital experience – as well as being MySpace’s first local employee, she helped set up dmgRadio’s music streaming joint venture with Rdio – it would be likely her position at Ten would focus on digital development.

Most recently Horne was in the US as launch CEO of Google-backed social commerce venture TopFloor. However, she indicated at the time that she intended to return to Australia in the new year. Read more »

New media directory established

A new media directory is to launch in February aiming to offer a “socialised” site with star ratings, feedback and customer testimonials.

Called Find Media, the web-based business will attempt to link businesses wanting to advertise with places to do it over all platforms, and also be location and budget specific. Read more »

Lipton Ice Tea holds a pool party for Virgin Cocktail range

lipton ice teapool partyDDB Sydney has created a new TV commercial for Lipton Ice Tea’s Virigin Cocktail range featuring an underwater pool party.

Sarah Ryan, marketing manager at Unilever ,said: “We think the new TVC really captures the essence of the range – really vibrant and unexpected, with a great summer feel. We want the TVC to evoke those special, summer carefree holiday moments, but with an unexpected twist. The range is a great and refreshing alternative for the summer season, and we feel the TVC really embraces that.”

The campaign also includes outdoor and digital.

View the ad: Read more »

Pat Cash fronts new Quicksales campaign

pat cash quicksalesTennis legend Pat Cash appears in a new ad for Quicksales.com.au which promotes the idea that everybody could use the help of extra cash.

Quicksales is the auction and classifieds arm of carsales.com.au .

The campaign – created by Melbourne agency Marilyn & Sons – includes TV, outdoor, online and digital.

See the ad: Read more »

Adbrief joins the Mumbrella stable

AdBrief logoMumbrella’s parent company Focal Attractions has acquired 40-year-old industry title Adbrief from Thomson Reuters. The industry subscription title currently includes The Adbrief Register directory and a weekly news digest.

Focal Attractions plans to relaunch Adbrief as part of a new product which has been under development for the last few months. The project is being led by publisher Camille Alarcon, who joined the company in September. Details of the new service will be revealed in the next few weeks.

Thomson Reuters commercial director Carl Olson said: “Focal Attractions has established a strong reputation in the advertising and media industry and we are confident that it will prove to be an excellent home for Adbrief”

Adbrief is not the first established industry title which Focal Attractions has purchased. In 2009, Focal Attractions acquired the monthly Encore magazine from Reed Business Information. Later this month, Encore will relaunch as a weekly, tablet-only magazine for the entire media, marketing and entertainment industry. Read more »

Commbank produces mini-docos on Australian of the Year finalists

Kerry Stokes – Australian of the Year finalist

Commonwealth Bank has produced a series of short documentaries on eight of the 2013 Australian of the Year finalists. The Can Stories campaign is part of the financial institution’s sponsorship of the Australian of the Year Awards.

The campaign’s creative has been executed by Imagination with media by Ikon and Spring.

The three-minute videos include media personalities Ita Buttrose and Kerry Stokes. Read more »

Virgin Mobile’s ‘Ice Dream’ charity push

Virgin Mobile is looking to boost its profile via a charity fundraising ice cream van.

Virgin Ice Cream Van charity promotion

Virgin Mobile’s ice cream van charity fundraiser


Customers can nominate a community group or charity on Facebook and if selected the Virgin Mobile Ice Dream will visit a designated spot and sell ice creams for a gold coin – $1 or $2 – donation.

The campaign is being executed by Virgin Mobile internally with One Green Bean doing PR and digital.

Any money raised will directly go to the organisations visited.

Applications opened today and require a video or photograph to be uploaded to explain why the nominated group deserves the ice cream van to visit their area.

The limited campaign will see 10 sites chosen between now and mid-March across Sydney.

ABC to launch new early evening news bulletin

ABC 5.30pm newsreader James McHale will broadcast out of Perth from February 4, 2013

ABC1 has joined its commercial rivals in introducing an early evening national news bulletin to preview its state-by-state 7pm editions.

The national broadcaster has chosen Perth to base the 5.30pm bulletin, which will be read by former corporate lawyer James McHale.

It represents an increased investment in the national broadcaster’s Western Australian operations. Read more »

Nissan Patrol rides dirt pile shaped like Beethoven’s Ninth soundwave

Nissan Australia has constructed a 4×4 track to reflect the sound wave of Beethoven’s ninth symphony for the car company’s latest campaign.

The track was constructed in an attempt to show off the Nissan Patrol’s handling and 4×4 capabilities while suggesting a refined quality.

Read more »

Tony Prentice appointed as interim Interactive Advertising Bureau chief

Former News Australia Sales boss Tony Prentice has been appointed as the interim chief executive of the Interactive Advertising Bureau following the resignation last month of Paul Fisher.

Prentice, a former chairman of the IAB, is expected to hold the position for three months while the search for a permanent boss is undertaken.

“Tony has been appointed in a part time capacity to manage a number of significant projects that are underway and ensure there is no break in IAB’s focus on industry growth and activity,” current IAB chairman Mark Britt said today. Read more »

Life of Pi overtakes The Hobbit in box office while Gangster Squad opens strongly

Ang Lee’s Life of Pi moved to the number one spot on the Australian box office at the weekend above Peter Jackson’s The Hobbit: An Unexpected Journey.

An increase of the number of screens from 466 last weekend to 556 this weekend by distributor Fox helped Life Of Pi take $3.953m for a $7,109 per screen average, according to the Motion Picture Distributors Association of Australia.  Read more »

Blind date couple feature in new ANZ campaign

anz blind dateA new ad for ANZ bank features a couple preparing for a blind date.

The bank’s creative agency is Whybin\TBWA\Melbourne. The campaign is one of the first rolled out since Matt Boss became the bank’s marketing chief.

Unlike much of ANZ’s recent work, Mentalist star Simon Baker is absent from the ad.

View the ad: Read more »

Modern men and women are target of new Kia ads

kia modern pie

Kia’s modern man

kia now

Kia’s woman

Kia has launched two new ads targeting men and women.

One ad – “Woman of Now” – features a businesswoman striding through a city street telling the camera: “I’m digitally in touch but not retouched. I’m a story-telling, canteen-helping, fund-raising, party-going, yoga-lover.”

Another – “Man of Now” – features a man telling the camera: “I’m a barbecuing, meat-eating, sausage-sizzling, prawn-peeling salad lover.”

See the ads: Read more »

CHE says four needed to replace one

Melbourne based agency CHE proximity has appointed four people to the previously single role of executive planning director because it believes the communications environment is now too complicated for any one person to lead the process.

The Clemenger subsidiary includes clients such as Foxtel and Mazda. CHE Proximity managing partner Chris Howatson told Mumbrella that four people filling one former role were needed for clients due to increased market fragmentation.

He believes the focus is now on convincing consumers to switch brands rather than stick with ones they are aligned with. He said: “The audience needs to be focused on and we are addressing that by creating four roles instead of one. The reason we have gone from one person to four roles is that the communication challenges of today are far more complex than they were yesterday. Read more »

Mike Morrison returns to adland with Innocean role

Mike MorrisonA year after embarking on one of the most shortlived TV careers of all time, Mike Morrison has returned to adland as the MD of ad agency Innocean.

This time last year saw Morrison announced as James Warburton’s surprise choice for chief sales officer of Network Ten. He abruptly left the role in June and was replaced by former PHD boss Barry O’Brien.

Prior to his stint at Ten, Morrison spent four months as strategy director of Sapient Nitro. Before that he spent three years as chief strategy officer at Y&R Brands.

Innocean is best known as the in-house agency for car brands Kia and Hyundai. However, the agency has ambitions to land other clients. Read more »

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