The Sapphires’ Wayne Blair signed by Jungleboys

The director of Australia’s highest grossing film this year has signed on to one of Australia’s fastest growing production companies for advertising representation.

The Sapphires director Wayne Blair has signed with production company Jungleboys for representation across the Asia Pacific region. Read more »

Hooroo hunts for best kept travel secrets in Facebook campaign

Qantas-backed social media travel site Hooroo has launched a Facebook campaign to find the off-the-beaten-track travel secrets of Australians.

A panel of travel and lifestyle experts will shortlist the entries, with the top 40 being put to the public vote during phase two of the campaign, from 13 – 28 November. Read more »

Bonds is dreaming of a white Christmas

Bonds has released a Christmas campaign that shows off its full range of underwear, for adults and kids.

The ad is shot in a variety of locations, from an open ocean to a cityscape at night to, features flying babies and pink pigeons to the tune of a reworked version of ‘White Christmas’ by Irving Berlin. Read more »

The Chaser: Hamster Wheel bows out on season low

The Chaser: Hamster Wheel slumped to its lowest rating for the season in its final episode last night.

The news and political satire show rated 606,000 and was 17th in total viewers across the five city metro market, according to preliminary overnight ratings from OzTAM.

The finale is substantially down on last year’s finale, which rated 950,000. However last season’s final would have benefited from a strong lead in, the final episode ever of Spicks n Specks, which rated with 1.6m. Read more »

Shannon Noll, horses, sexy blonde and whips in ad for Harness Racing NSW

“Winners are grinners, Shannon.”

Harness Racing NSW has launched its first campaign since the outbreak of equine influenza in 2007.

The campaign features former Australian Idol runner-up Shannon Noll, and the line ‘Everything’s better in harness’.

The campaign targets families as well as ‘young party goers’.

Read more »

HoMedics ad set to run in UK and US

Ad agency Wilson Everard has created an ad for HoMedics that is set to run in the UK and the US as well as Australia.

The 15-second TV ad promotes a range of advanced Hepa air cleaners that claim to remove 99% of all airborne allergens.

Read more »

Weekly Encore tablet edition to be powered by Reddo

Encore November 2012 iPad cover

Mumbrella’s sister magazine Encore is to partner with specialist digital content company Reddo when the title moves to a weekly tablet edition next year.

Reddo will provide a publishing platform which will allow Encore to be published on all major tablet and mobile devices.

The app edition of Encore is currently available for free on the iPad only. The November edition can be downloaded via this link.

The final printed edition of Encore will be December’s joint Annual edition with Mumbrella which will be published in early December.

The increased frequency and Encore’s future as a tablet based magazine was revealed earlier this month.

Reddo will power the technology behind Encore, and work with parent company Focal Attractions’ sales team in educating the advertising market about the opportunities available via tablet publishing. Read more »

Asbestos awareness charity: are you playing renovation roulette?

A campaign to raise public awareness of the dangers of working with asbestos when renovating or maintaining homes has launched.

The ad uses a game of Russian roulette with a power drill played by a family to get the point across for the Asbestos Diseases Research Institute and asbestosawareness.com.au. Read more »

Cancer Council: ‘Shit Mates Don’t Say’

Advertising agency Circul8 has created a new campaign ‘Shit Mates Don’t Say’ for the Cancer Council NSW.

The agency said the ad pays homage to the meme ‘Shit Girls Say’ and aims to get men talking about their health.     Read more »

Status Quo return for Coles Christmas party with Curtis Stone and Cathy Freeman

“Do you reckon Australians will find this annoying?”

Coles has launched its Christmas TV campaign featuring brand ambassadors Curtis Stone and Cathy Freeman – and the return of Brit rock band Status Quo.

In the ad, the Quo play at a Coles Christmas party, with the trademark Coles ‘Down, down’ red hands taking the shape of their guitars.

Read more »

McDonald’s launches summer ad offensive

McDonald’s has launched its major advertising campaign for the summer season.

The campaign celebrates the characteristics of summer, from hopping feet on hot pavements to bikinis, wet suits and cold ice cream, to the tune of Do Summer by Electric Dreams.

The campaign was created by DDB Sydney. Read more »

SPAA President: ‘Why am I cynical of foreign-owned TV networks’ allegiance to Australian content?’

Brian Rosen, the President of The Screen Producers Association of Australia has accused the commercial networks of not showing an allegiance to Australian content, in his opening speech at the SPAA Conference.

Rosen said: “Two of our three commercial free to air television networks are foreign-owned. Why am I cynical about their allegiance to Australian content? Why do I feel that given half the chance they would do away with Australian content if the cost of acquiring it affected their bottom line.” Read more »

Media and ad agencies await Travel Corporation review result

The Travel Corporation, the holding company for brands including Contiki Holidays, Trafalgar and AAT Kings, and is nearing the conclusion of an advertising review.

The pitch is understood to be focusing on how data can improve the company’s targeting, and involves a curious mixture of companies – ad agencies Oddfellows and Affinity, and media agencies Bohemia and Carat. Read more »

Aussie journalism student disciplined by US university after telling a source he did not have to be positive

An Australian journalism student on an exchange in the US has found himself in trouble for trying to write a profile of a hockey coach and telling one of his potential sources in an email that their comment “does not have to be positive”.

Alex Myers was threatened with suspension by the State University of New York College at Oswego after also telling the source that he worked at SUNY Oswego’s office of public affairs when he in fact interned there.

Myers is a fourth year sports journalism student at Charles Sturt.

He faces disciplinary action and was told he was suspended – although this was later withdrawn – over his email. Read more »

Cricket Australia heralds ‘showtime’ as Big Bash League season approaches

Big Bash League: targeting women and families

Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.

The campaign, created by GPY&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.

Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.” Read more »

CarAdvice.com.au launches first TV campaign

Car news and reviews website CarAdvice.com.au has launched its first TV campaign since it was established in 2006.

Focusing on the brand’s ‘Best Price’ service, the campaign will run across the Ten Network with a 30-second and 15-second spot.

Created in house and produced by Luscious International, the 30 second spot sees a wife seek the help of Car Advice while the husband pretends to know what he’s doing. Read more »

Fairfax sells US farming titles

Fairfax sells Farm Progress to Penton

Fairfax Media Limited has sold its specialist US agriculture media businesses to Penton Media for almost $80m.

Fairfax’s Rural Press (USA) Ltd sold Farm Progress and Miller Publishing Company for AU$76m, or US$79.9m.

Farm Progress operates various agricultural assets as well as leading agricultural trade shows. Read more »

Brand heavyweights to close Festival of Branded Entertainment as Phil Lloyd announced as awards host

Branded entertainment festivalThe final session of next week’s Festival of Branded Entertainment is to feature a question and answer session from some of the major players in the fast growing space.

Among those on the panel is Jason Burrows, founder of production house Jungleboys, which is currently one of Australia’s most prolific in the advertising space and has recently cranked up its TV output.

Yesterday, Jungleboys’ Aldi ad made for BMF was named Mumbrella’s ad of the month. Jungleboys is also behind ABC1’s A Moody Christmas which is currently screening. The company has also won Screen Australia funding to build up its longform content.

Also on the panel is Helen Lecopoulos, national media and sponsorship manager for McDonald’s. The brand is amongst Australasia’s most active commissioners of branded entertainment, with work spanning documentarygameshow, animation, music and reality TV. Lecopoulos is one of the most senior marketers in the country, having previously run media investment for P&G and Telstra.

Julie Duff, creative director at Starcom MediaVest’s branded content arm Liquid Thread will also join the panellists. In addition to working with Starcom clients, Duff recently created a short film for Qualia through her independent production company Plum Duff.

Representing the media owner perspective is Michael Branagh, director of Powered By Nine, the Nine Entertainment Co division  responsible for the creative integration of brands into shows such as The Block, Celebrity Apprentice and The Voice. Branagh was formerly at CumminsNitro as managing director. Powered by Nine was named media brand of the year at the Mumbrella Awards. Read more »

 
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