Them Advertising celebrates the Kestrel potato

The South Australian Potato Company is attempting to get the public to reconsider the purple spotted Kestrel potato in a campaign celebrating the various ways it can end up on a plate.

Created by Adelaide-based full-service agency Them Advertising, the ‘Spot the difference’ campaign starts with two images of the Mona Lisa with the message “spot the fake”, before a montage of other images and messages of “spot the..”.

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Design agency Frost rebrands as Frost*collective following restructure

FrostCollective logoDesign agency Frost has rebranded following a restructure, with the company set to operate under a new umbrella brand Frost*collective with the specialist brand, digital and branded environment divisions to operate as separate businesses.

The restructure has seen the environmental design team become a new company called Urbanite, with The Nest, a boutique digital agency acquired last year, and Frost*Design, which focuses on the agency’s brand, design and communications work, also operating as separate entities. Read more »

Josh Thomas returns in third Optus ad from inside a tablet

Optus has rolled out its third ad from comedian Josh Thomas who became the new face of the telco brand three weeks ago.

The ‘Yes’ brand campaign which introduced Thomas as brand ambassador launched earlier this month and was followed by a spot promoting the telco’s ‘Epic’ sim the following week.

In the new M&C Saatchi ad, Thomas appears via a commuter’s Samsung tablet device to promote Optus’ option to share mobile data across multiple devices.

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The Voice stutters as House Rules opens ratings lead

house rulesSeven’s House Rules opened up clear air ahead of Nine’s singing contest The Voice on Monday night.

While House Rules rated just under 1.5m and was top show for the night among all people, The Voice was down in fifth with just under 1.3m viewers, according to overnight metro ratings from ozTAM. Read more »

Bobblehead Elvis ‘can’t say no’ to CCs

People become bobbleheads in a new ad for chip brand CC’s as they nod along to a reworking of the brand’s “You can’t say no”, performed in the style of Elvis Presley.

Created by Hark Attack, the spot sees a group of characters from Elvis to a nun nodding their head along to the “You Can’t Say No, Just Say CC’s” jingle.

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Ad that says armless people can’t beat a drum is ruled offensive by watchdog

Llewellyn MotosThe Ad Standards Board has ruled against a radio ad promoting a car yard which said it prices would not be beaten – like a drum next to somebody without arms.

The ASB said that the reference in the ad from Queensland-based Llewellyn Motors had the “potential to make people think less of a person with a disability”.

The radio ad – which aired on Grant Broadcasters’ River 94.9 – featured the jingle: “We can’t be beaten!”, with a voiceover referring to “Llewellyn Holden… won’t be beaten… Just like a drum…that’s next to a guy with no arms”.

The complaint to the ASB said: “I referred this to the radio company and they believe that this is comedy? It is offensive, extremely poor comedy if that and totally unnecessary to the ad’s intended audience and message.” Read more »

Guardian appoints former Sunday Age editor Gay Alcorn as Melbourne editor

Gay Alcorn


The Guardian has appointed its first Melbourne editor after announcing the opening of a Melbourne office in February.

Gay Alcorn, former editor of The Sunday Age and most recently a columnist for The Age, has been appointed by Guardian Australia editor Emily Wilson. Read more »

Transformers: Age of Extinction claims number one Australian box office rank

The fourth instalment of Michael Bay’s Transformers, Age of Extinction has dominated the weekend box office taking in $8.8m across 623 screens.

The action flick starring Mark Wahlberg and Kelsey Grammer has taken in over $10m at the Australian box office since its opening last Thursday.

It pushed 22 Jump Street into second place which fell well behind, bringing in $3.557m across 359 screens, with kids flick How To Train Your Dragon 2 relegated to third after bringing in $2.491m across 548 screens.

There was a $1.722m gap between third and fourth place, with The Fault In Our Stars bringing in $769, 093 while Maleficent managed $699,551 across 199 screens.

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Match wins Platinum Asset Management account

Media agency Match Media will handle the strategy, planning and buying across all media for Platinum Asset Management after the fund manager decided to stop doing the job in-house.

The indepedent Sydney-based agency was appointed without a competitive pitch. Billings were not disclosed.Match

Platinum director of communications Liz Norman said the company has looked after its media planning and buying internally for several years. Read more »

Coach firm switches marketing focus with ARN promotion

Jonesy and AmandaCoach holiday firm, Trafalgar, will step-up its first national radio promotion this week after signing a four-week $200,000 deal with the Australian Radio Network (ARN).

The promotion has been led by media agency Bohemia with the aim of creating more consumer advocacy for the Trafalgar brand.

It will see the coach firm partner with Sydney’s WSFM and its market leading breakfast show hosts Jonesy and Amanda, along with Gold 104.3 in Melbourne, 4KQ in Brisbane, Cruise 1323 in Adelaide and 96FM in Perth. Read more »

Bohemia picks up Lion alcohol brands following three-way pitch

lionLion has awarded its alcohol brands $35-$40m media account to Bohemia.

The agency will handle the media strategy, buying and optimisation for the majority of Lion’s leading local beer brands including XXXX, Tooheys, James Squire, Hahn and James Boag’s; international beers including Stella Artois, Corona and Budweiser as well as all cider brands.

 It is understood the independent agency beat a shortlist that also included Mindshare and Initiative. Incumbent ZenithOptimedia declined to pitch.

Matt Tapper, national marketing director, Lion Beer, Spirits & Wine Australia, said in a statmenet: “Over the past decade the scale and diversity of our portfolio of brands has grown immensely, and our focus is now firmly set on driving growth.

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Live blog: Monday June 30

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4.13pm – In breaking news this afternoon, Lion has awarded its alcohol brands media account to Bohemia.

3.45pm – Maximus seem to be making the most of its supporting role in that Todd Carney picture.

2.10pm – UM, the media agency which normally buys advertising on behalf of Panasonic, has said it did not book any space for the ads that won Australia a rare silver Press Lions in Cannes this month.

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Media agency did not book Panasonic’s Cannes Lions winning ad campaign

The media agency which normally buys advertising on behalf of Panasonic has said it did not book any space for the ads that won Australia a rare silver Press Lions in Cannes this month.

Saatchi & Saatchi Panasonic Cannes Lion work

One of the Saatchi & Saatchi Panasonic ads

Although brand ads are usually booked through the media agency, Mat Baxter, CEO of UM Australia, after being approached by Mumbrella said that his agency had not done so.

Baxter’s comments comes after readers raised questions with Mumbrella on whether the ads had run in mainstream media.

A constant issue in international awards are “scam” ads, created in order to win advertising awards rather than to solve a business problem. Scam ads either do not run in media at all or are placed cheaply in a minor publication to reach minimum entry requirements.

When approached by Mumbrella Baxter said: Read more »

New York role for Nine comms boss Sean Walsh



Nine Entertainment Co spinner Sean Walsh is to depart for a role as the Mail Online’s director of US communications and media relations, Mumbrella can reveal.

Walsh, who is Nine’s head of digital and trade communications, has been a key player in the communications strategy around the Mail Online’s Australian joint venture and will now run the communications strategy in the US as the newspaper seeks to grow its American online audience.

“While it’s with a heavy heart that I am leaving the home that I love, Nine, I am tremendously honoured and humbled to be taking on this exciting opportunity with the Mail Online,” Walsh told Mumbrella. Read more »

Rogue ad hits Gumtree as users warned of malware

A rogue ad containing potentially malicious software disrupted access to Gumtree ‘s over the weekend, causing thousands of users to steer clear of the website.

Messages on several browsers warned visitors on Saturday night that “the website ahead contains Malware”.GT_FINAL_LOGO_040210

It led to a flurry of activity on Gumtree’s Facebook page and on various threads on the Internet, including Reddit, as users warned of a security breach.

The unsafe content was detected by Google within an ad provided by a third party agency. The message appeared for several hours on Saturday although Gumtree insisted the issue was “rectified the same day”

Gumtree also reassured users that the site has not been the subject of a virus. Read more »

Milo creates branded content sports kids series

Milo is celebrating the mums who help their kids get to sport each week in a new branded content series.

The series is the first work created for Milo by digital agency Reborn since being appointed to the digital account in January alongside a panel of six digital agencies.

Milo says the series features real mums and their kids who talk about the role they play in getting kids to be actively participating in sport.

Created in partnership with Zenith Optimedia and Ogilvy, the two-part series initially ran on Facebook to complement the brand’s new ad with Milo and the agency partners sayign they used it to test Facebook’s effectiveness as a broadcast platform.

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CHE enters content marketing fray with launch of The Newsroom

Creative agency CHE Proximity has launched a content marketing venture as it seeks to cash in on the appetite of brands to look beyond traditional advertising.

The Melbourne-based agency has created a division called The Newsroom, with the promise of delivering “targeted content” through a team of recently-hired journalists.Che_logo

CHE has already launched for finance company GE Money and claimed other brands have expressed an interest in following suit.

The move is the latest sign that companies see value in creating their own content as a way of forging relationships with consumers. Read more »

Editorial restructure for Girlfriend and Total Girl, Prevention goes bi-monthly and Pacific Magazines renews license for Marie Claire

girlfriendThree staff could be made redundant as a result of changes at Pacific Magazines which will see the editorial teams for teen publications Girlfriend and Total Girl combined, and health title Prevention set to move from monthly frequency to bi-monthly.

The proposed restructure of Girlfriend and Total Girl will see a combined editorial team working under editors Sarah Tarca and Amanda Nicholls who will continue in their roles.

Staff will be having individual discussions with the company today, with two staff potentially to be redeployed following their positions being identified as likely to be redundant. Read more »

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