Vicar of Dibley and French and Saunders actress Dawn French, who has appeared in ads for Tesco in the UK, is to appear in the campaign that breaks tomorrow, a Coles spokesman told Mumbrella.
According to a press release from the retailer, Coles customers will now earn one point for every dollar they spend – previously the offer was two points for every $5.
And in what the retailer claims is a ‘world first’, Coles is introducing My5, which gives Flybuys customers 10% off five products of their choice.
In a session at last year’s Mumbrella360, a panel discussed how the next generation of teenagers, Gen Z, is changing the way marketers and agencies comunicate with young consumers.
The video highlights why Generation Z must be taken seriously, the role of social medial in todays market and the 2010 Top Model winner debacle.
The session was curated by PR agency Launch Group CEO, Fleur Brown. The panel:
- Paul MacGregor, MCN and ThreeBillion.com
- Jeff Brookes, Managing Director, Sulake Australia
- David Scribner, marketing director, Virgin Mobile
- Dominic Thurbon, chief creative officer and co-founder, ChangeLabs
- Rupert Noffs, Co-founder and creative director, Gideon Shoes
Discounted earlybird tickets are available for the 2012 conference on the Mumbrella360 website until the end of next week.
The app features a GPS store locator, allows fans to ‘check in’ their flavours to and use a QR code on the Slurpee cup to receive special offers delivered to their phone.
The NSW Mining Young Indigneous Documentary Fellowship is a partnership between NSW Mining and the Cockatoo Institute, which is the team behind both the Cockatoo Film Festival and the Dungog Film Festival.
The fellowship is worth $20,000 and is now calling for entries.
Price comparison site iSelect is pushing its ‘Decide right’ positioning into other verticals, with a new campaign for its health and energy offerings.
Called PACE – which stands for projects, activations, content and events – the unit will offer advertisers content idea generation, project management, activation and events across print and digital.
The new platform is an evolution of the Strategic Business Unit, which launched a few years ago.
It will be run by Rachel Savio, The Australian’s ad director.
Crikey’s new editor is Jason Whittaker while veteran journalist Marina Go has joined as publisher, the company has announced.
Seventy-five third year students will get three 10-minute interviews with creatives, media executives and strategists, when they can present their work and get a feel for what a real interview is like at an agency.
The event will take place on 22 May in the studios of Nine network in Melbourne.
Mandviwalla is from the Curious Film stable of directors.
Night Shift is her third short film, with previous work screening around the world.
She also directed commercial work for Vodafone, fertility clinic Genea, and SkyTV.
Night Shift tells the story of Salote, an airport cleaner who tries not to draw attention to herself while also picking up what others leave behind. The story takes place over one night as Salote struggles to find her way home.
Blackburn, a former M&C Saatchi planning director, joins from consultancy Red Spider, where she was MD.
Former prime minister Kevin Rudd is fronting an ad campaign for charity HeartKids.
In the ad, Rudd’s refers to the time when he was “pretty sick” with rheumatic fever as a child.
Last year, the show’s launch episode took 1.05m.
Split across two episodes running from 8-9.30pm, the shows were the ninth and tenth most-watched. The boardroom episode took 0.908m, while the challenge episode took 0.859m.
The show was beaten by Australia’s Got Talent on Seven, which ran for an hour from 7.30pm, and won the night with 1.4m, according to preliminary reports from OzTam for the five metro markets.
Seven secured the top-three spots and won the night narrowly over Nine, with 23.6% share compared to Nine’s 21.1%.
Ten’s return of drama Offspring brought in 728,000 in the 8.30pm time slot and out-rated the ITV mini-series Titanic, written by Julian Fellowes, writer of Downton Abbey.
News Limited has announced a number of editorial appointments on Adelaide’s The Advertiser, Perth’s The Sunday Times and Sydney’s The Sunday Telegraph.
Melvin Mansell takes on a newly created position as state editorial director for News Limited after 13 years as editor of The Advertiser. His new role covers The Advertiser, Sunday Mail and Messenger community titles, The Sunday Times and the NT News in Darwin.
Sam Weir, editor of The Sunday Times, has taken on the editorship of The Advertiser. He returns to Adelaide after five years editing The Sunday Times.
The deputy of editor of The Sunday Telegraph Christopher Dore has been appointed editor of The Sunday Times after three years in his former role.
Claire Harvey, currently features editor and columnist for The Sunday Telegraph, has been appointed deputy editor of The Sunday Telegraph.
News Limited chief executive Kim Williams said in a statement: Read more »
His promotion comes after an eight year stint running PR for the luxury brand.
The inhouse agency for Samsung, which has moved out of the electronics giant’s headquarters as part of a plan to become a multi-client agency, has grown from 10 staff a year ago to 45 on the back of Samsung business.
Bruce Haines, the former Leo Burnett London group CEO, said Read more »
Tankard Reist – who co-founded the Collective Shout for a World Free of Sexploitation organisation – wrote one of the most commented Mumbrella has ever published when she argued that advertisers were sexualising kids and objectifying women.
Tankard Reist’s books have included Getting Real: Challenging the Sexualisation of Girls, and Big Porn Inc: Exposing the harms of the global pornography industry.
She is also a columnist for the Sunday Herald Sun and a regular media commentator.
Mumbrella360 takes place on June 6 and 7. Earlybird tickets are available on the conference website until the end of next week.
Mike Beckerleg and Lorie Helliwell replace Tam Sandeman, who have returned to the UK after eight years with the group.
Beckerleg has 25 years experience on both the client and agency sides working with Sony, Vodafone and Seiko.
Heavy rain in Sydney put a slight dampener on an experiential campaign by Lego, in which a pop-up forest was made out of the famous toy bricks at Martin Place.