AdNews editor Darren Davidson is to leave the magazine after eight months at the helm.
The Australian said today that Davidson would be joining the newspaper as a business media writer in March.
Davidson is the title’s fourth editor to depart since 2009.
Davidson became editor of AdNews in May last year, inheriting the role from Danielle Long who was in the job for just over a year. Prior to Long, Matt Porter also edited the title for just over a year, following on from Andrea Sophocleous who left in February 2009.
Davidson’s appointment was one of several revealed by The Australian today. Also joining are KPMG demographer Bernard Salt, the AFR’s David Crowe, economist Adam Creighton and Adelaide reporter Sarah Martin.
NewsLifeMedia, which recently rebadged from News Magazines, is the magazine and lifestyle arm of News Limited.
Hook’s departure comes just a month after Phil Scott, CEO of ACP, suddenly departed.
And the move is just weeks after she led the company rebrand.
An announcement from News Limited said: “The chief executive officer of News Limited, Mr Kim Williams, today announced the departure of NewsLifeMedia chief executive Sandra Hook who has decided to seek a new challenge.”
A statement from Hook said: “After nearly eight years with the business, through its evolution from FPC Magazines through News Magazines and now NewsLifeMedia, I have decided after a Christmas break it is time to look for a new challenge. Read more »
The print industry suffered the biggest drop in advertising spend in 2011, according to an independent adspend indexing firm.
Magazines saw the largest decline in adpsend, down 8.2% on 2010, with a total adspend of $433.6m, reports the Standard Media Index. This was followed by newspapers, down 7.3% on 2010, to $1.29bn.
Tennis Australia has launched a new campaign featuring US Open champion Sam Stosur that encourages tennis watchers to become tennis players.
The TV spot goes to air on Seven and Fox Sports to coincide with coverage of the Australian Tennis Open, which attracted 9.4m viewers last year.
Hickman-Newton has been promoted from assistant editor (features) of Brisbane’s The Sunday Mail.
She replaces former Quest editor in chief Neil Melloy, who took on the editorship of The Cairns Post last year – Hickman-Newton was previously assistant editor of The Cairns Post.
She was also formerly launch editor of U on Sunday, The Sunday Mail’s colour magazine which launched last year.
The chairman of Australia’s boating industry body has moved to distance the organisation from a pro bono pitch after a backlash from agencies objecting to being asked to work for free for an industry that claims to contribute $4bn a year to the Australian economy.
The comment thread on the news item was soon full of objections to agencies being asked to work for free, even if the organisation itself is not for profit.
Today, BIAA chairman Darren Vaux told Mumbrella that the initiative had been driven by the organisation’s Queensland organisation and he had not been aware of it. Read more »
Publicist Ro Markson has been revealed as the brainchild of fledgling PR and activation firm AC Agency.
The agency has been operating under the radar for some months, and has picked up clients including Jenny Craig, Twinings, Confederation of Australian Motor Sports, Choice, Britex and most recently, consumer goods company SPC Ardmona.
Markson, the ex-wife of publicist Max Markson, left Photon Group-owned PR agency Mark Communications, an agency she founded and ran as CEO, in September 2010.
She has been joined at AC Agency by Matt Bailey, the former CEO of Photon Group, who part owns the agency and takes on the title of chairman.
An ad featuring a fat man, a dwarf and a chainsaw has won Mumbrella’s December Ad of the Month.
Created by agency Blow Communications, “Save Yourself from Risk” promotes the travel insurance-comparing website.
Mumbrellacast: The Jenny Craig PR disaster | The Gruen Olympics | Australia Day marketing | Making radio ads
Featuring Ralph van Dijk of Eardrum, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and producer Colin Delaney (56:37)
- Eardrum boss Ralph Van Dijk on taking radio ads to the rest of the world – 0:43
- Updating the radio ratings diary system – 9:02
- The Kyle Sandilands Jenny Craig debacle – 14:23
- Verdict on Rosso & Claire’s first days on air – 22:55
- The ad outlook for 2012 – Dan Johns – 25:03
- Gruen’s Olympic focus – 30:00
- Will Kekovich lead the countdown? – 32:55
- Spread Australia on your toast – 39:24
- The Hoff on Celeb Apprentice – 43: 36
- This American Life, the podcast to rule them all? – 48:53
Cricket Australia has released a campaign to promote the one-day tournament between Australia, India and Sri Lanka on February 5 – and encourage fans to come to matches wearing fancy dress.
According to Cricket Australia’s product brand manager Panayiota Samartzis, the campaign aims to “combat the negative perception of a cricket match being a place for beer-swigging louts”.
“We wanted to show the positives of summer cricket beyond the action on the field – the good times with friends, live entertainment and the ‘festival’ atmosphere in the stands, ” Samartzis said.
Speaking at the launch of Young Talent Time, Warburton used the event to signal that Mott is among the executives he wants to stay.
It follows his comments in an interview with The Daily Telegraph earlier in the month that there would be an announcement on executive departures.
(Update: Ten states that the Telegraph misquoted Warburton)
Tonight Warburton told the audience: “2012 is about returning us to the broadcasting fundamentals of ratings and revenue. Read more »
Granfield’s brief is to bring the customer-owned bank’s People First proposition to life across all media.
Greenpeace has launched a campaign attacking the New Zealand government’s decision to open its waters to deep-sea oil drilling.
The campaign features actual birds killed by the oil spilled from the MV Rena cargo ship, which was grounded in October. Oil prints of dead birds have been sent to celebrities and used as posters and in an online video.
The agency behind the campaign was Publicis Mojo Auckland.
This month’s CMO session organised by Mumbrella has sold out.
The Sydney event – being held on January 31 – features four of the coutnry’s most high profile marketers: Andy Lark, chief marketing officer of Commonwealth Bank; Nick Baker, executive GM of marketing for Tourism Australia; Ed Smith, group marketing director of News Limited and Simon McDowell, marketing director of Coles.
Remaining places are by invitation only, via sponsor Digital Chameleon.
The not-for-profit body is seeking an agency to work on the campaign on a pro-bono basis.
The Essence of Tasmania short film competition calls for filmmakers to produce a three-minute film that encapsulates Tasmania to them.
After a formal pitch process, Club Med Australia appointed Sydney creative agency Radar.
Radar pipped four other agencies after a three-month pitching process to land the account, which includes Club Med Australia’s digital strategy, creative, media buying, SEO and social media.
STW Group agency Shift has announced two senior hires – Dale Rhodes joins as creative director and Nick Beckhurst as executive creative director of design.
Rhodes, a former Euro RSCG ECD and founder of Rhodes Shapter – now known as Conversation Collective – will report into ECD Raj Rabindranath.
Rhodes is reunited with Shift’s strategy director Richard Sauerman, with whom he founded the now-defunct ad agency Neon Pigeon in 1993.
The appointments are welcome news for Shift, which it emerged yesterday has parted ways with creative director Rob Morrison, who left to go freelance after four months.