A new ad for UBank, created by The Monkeys, has been released as part of the brand’s “The Rewards Are Real” campaign.
Featuring a dog excreting gold bars, the ad was directed by The Sweet Shop’s Steve Ayson.
(Ad courtesy of Ebiquity)
The previous ad in the campaign – also based on a metaphor – was released about three weeks ago and features a man staring at a volcano, which is producing gold instead of lava.
A year after creating a gender diversity working group, industry body The Communication Council has launched three “work streams” aimed at tackling the key issues affecting women in the industry.
The move follows a survey on behalf of the Communications Council which reported that 74 per cent of women in the industry claimed they have been treated differently in the workplace because of their gender. The online survey by D&M covered 258 female professionals in the industry. Read more »
Tom Cruise’s new sci-fi blockbuster Oblivion has topped the Motion Picture Distributors Association of Australia weekend top 20 in its debut week, taking more than $3.3 million.
The Universal-distributed flick brought in $3,318,661 across 353 screens in Australia, averaging $9,401 per screen.
Animated comedy The Croods, which made nearly $3 million, averaged $5,006 across its543 screens. Read more »
The industry body also announced that the interim CEO Tony Prentice has stepped down and will be replaced by IAB director of regulatory affairs Samantha Yorke, who takes the title of acting CEO.
IAB research director Gai Le Roy said the extension came after a “thorough review” of Nielsen’s contract.
“IAB Australia’s Measurement Council has conducted a thorough review and come to the conclusion that Nielsen is still best placed to provide online audience measurement services in Australia,” said Le Roy. Read more »
A new campaign for Mentos’ strawberry-flavoured chews takes its cues from the 1994 Tarantino film Pulp Fiction.
Mentos Strawberry launched a campaign, created by Naked Communications, that sees a pair of strawberry-headed “hitmen” dressed in suits busting down a door and holding a roll of Mentos in a menacing fashion.
Simon Veksner, head of ideas at Naked Communications, said: “We needed to create a campaign that was instantly recognisable and enticed purchase.
“We’re confident that evoking the cool of pop culture hitmen will resonate strongly with our audience and the playfulness of the strawberry heads will draw them to the brand.”
The merger will sees Mass Media give up its brand with the agency headed up by Holler executives Caitlin Millar-Jack and Mike Hill who will serve as co-CEOs.
Dave Burkett, CEO of IPMG Digital said bringing the merger would mean the agency could offer a broader the range of services to clients.
“Holler continues to grow its client portfolio with significant wins such as Audi and Reckitt Benckiser – IPMG wants to back this success,” said Burkett. “The team from MassMedia Studios will bring Holler deep technical, CRM and relationship marketing capabilities, and a blue chip client portfolio,” said Burkett. Read more »
The dual reality assault of The Voice on Nine and My Kitchen Rules on Seven saw Ten’s schedule almost vanish without trace on Monday night with neither The Biggest Loser Or Can Of Worms making the top 20 most watched shows.
Nine easily won Monday with The Voice averaging 2.057m viewers and a share for the night of 29.5 per cent according to preliminary overnight metro ratings from OzTAM. House Husbands rated 1.031m.
MKR averaged 1.54m, helping Seven to a share of 23.5 per cent. Revenge rated 1.009m. Read more »
Daily Show presenter John Oliver: Filming in Australia put me in one of the world’s most comfortably racist places
The man who is about to become the host of one of the world’s most talked about current affairs shows has labelled Australia as among “the most comfortably racist places” he has ever visited after his experiences filming here over the last few days.
John Oliver, who has just spent several days in Australia filming for Comedy Central’s The Daily Show made the accusation in a podcast.
He flagged up racism towards people of Lebanese origin he said he heard during his visit to places including Sydney, Wagga Wagga and Wodonga.
Oliver, a member of The Daily Show’s news team since 2006, will become its presenter from June 4 while regular host Jon Stewart directs a film. In Australia, The Daily Show is broadcast on Foxtel on The Comedy Channel.
Speaking in his Bugle podcast, uploaded yesterday, Oliver described Australia as “a coastal paradise surrounding a rocky hell”. He said: “Australia turns out to be a sensational place, albeit one of the most comfortably racist places I’ve ever been in. They’ve really settled into their intolerance like an old resentful slipper. Read more »
Ford has released a new ad for the EcoBoost engine, which features skeptics laughing at what turns out to be forward thinking.
Produced by JWT Melbourne, the “believers” campaign is a series of 15-second spots is set in 1483, 1877, and 1947.
Each idea, a helicopter, recorded music, and a mobile telephone are laughed at, with the skeptics asking “What’s next, engines that combine powerful performance with better fuel economy?”
Their creative line for the engines is “Believe it.”
The director of Channel Ten’s news department has resigned and been replaced by the Ten’s national news editor.
Cathie Schnitzerling had been the Brisbane director of news for almost a decade, taking the role in 2004. She will be replaced by Angela Murphy, who has been working as the national news editor since November last year.
Schnitzerling worked at Network Ten for 15 years, starting as a producer on the Melbourne News desk, and has also worked as the news director in Sydney. Read more »
Supermarket franchise IGA has launched a new campaign featuring comedian Anh Do promoting its multicultural credentials.
The ad has been created by Manly-based agency Creative Oasis.
Birds Eye has launched a new animated ad created by BWM to promote its Hot Chips range.
The TV ad – which is backed with out of home, social media and point of sale executions – features three birds trying to outdo each other in the Hot Chips Cup.
Rob Pyne, chief strategy officer of media agency Initiative, will explore the common human errors that lead to marketing disasters, how bad decisions get made in business and how we can learn to avoid making them at June’s Mumbrella360 conference.
Pyne, who specialised in human rationality as part of his psychology degree, is to present marketing case studies that demonstrate systematic biases and errors in judgement, such as the “sunk-cost effect”. By examining what went wrong in prominent marketing snafu’s, Pyne will show that because humans are inherently irrational, these blunders can happen to anyone, but being aware of this could help marketers avoid making similar mistakes.
A Facebook advertisement posted by the Federal Liberal Party, which links the issues of border protection and crime in Western Sydney, has drawn hundreds of critical comments since being posted yesterday morning.
Featuring a crime scene tape against a black background, the ad highlights the recent spate of shootings in Western Sydney and asks: “if Labor can’t even control our borders, then how can they control street crime in our suburbs?”
At the time of posting, the advertisement has received hundreds of comments and shares, many criticising the political party linking Federal issue of border protection with the state issue of police and law enforcement.
Marketing recruitment firm Aquent is to launch a specialist division, Vitamin T, focusing on freelance digital talent in Australia. Read more »
Ad watchdog clears Ford, KFC, Snickers and Lipton as complaints focus on safety, sexism and innuendo
“Pussy” based innuendo, KFC’s bro code, Jo Pesci’s tantrum, mountain tumbles, high heels and underwater parties have all been cleared by the Advertising Standards Board after a series of complaints from the public.
Among a string of ads to receive complaints was KFC’s “Say it with chicken” ad targeting young men. The ad for the Black Edition Kentucky Burger includes a scene where a man is featured sleeping on the floor outside a door, apparently so his friend isn’t disturbed while he has sex. The same ad also features a man apologising for bringing his girlfriend to a poker night.
Among the complaints:
“The Steubenville rape case in the USA last week has had many commentators from all forms of media portraying the current US ‘rape culture’ that seems to be spreading. Read more »
Channel Nine won the Sunday night TV ratings battle with just over two million people tuning in to watch singing contest The Voice.
The result helped Nine secured a 28.5 per cent share on its main channel compared with rival Seven which had a 25.3 per cent share.
The high ratings for Nine came at the expense of free-to-air station Ten which came in at 11.1 per cent and had only one show, Elementary, in the top ten, while public broadcaster the ABC had a 10.2 per cent share on its main channel. Read more »
An ad for three-wheeled fitness device the Street Strider has been banned by the advertising watchdog because of footage of dangerous behaviour by its users.
According to the complaint to the Advertising Standards Board: “I am concerned about safety issues any child for example watching these ads will have the actions in the ads reinforced in his or her mind whether s/he gets a street strider or not. Swerving all over the road, going downhill around bends not seeing oncoming traffic on the side of the road and some unsuspecting driver heading into the street strider riders with nowhere to go and so on.”