The campaign, created in collaboration with Irish Distillers Ltd and global creative agency TBWA, has rolled out nationally across outdoor and digital.
It aims to drive awareness of the new premix range – Jameson & Cloudy Apple, Jameson & Raw Cola and Jameson & Ginger Beer.
Anne Martin, marketing director of Pernod Ricard Australia said in a statement: “Australia is a test market for the Jameson premix range so our team worked closely with Irish Distillers Ltd to create a campaign that would appeal to the Australian male aged 24-34 years.”
Cult viral content site BuzzFeed will formally launch its Australian operations by hosting an event called “Where is journalism heading in 2014″ in conjunction with the Walkley Foundation on January 31.
The event to be hosted at the Museum of Contemporary Art, will see Media Watch host Paul Barry in conversation with BuzzFeed’s vice president of international Scott Lamb.
Other panelists for the event will announced in the new year, with the focus of the discussion around where the media is heading in 2014.
Ketut has joined forces with former West Indian cricketer Sir Viv Richards in two ads for AAMI’s sponsorship of the KFC T20 Big Bash League on Network Ten.
The ads, produced by Generate, Network Ten’s creative solutions division, will debut during Saturday night’s Big Bash League (BBL) match between the Sydney Sixers and Sydney Thunder, starring the character of Rhonda and Ketut fame.
The launch of the ads marks West Indies legend Richards’ first appearance as part of the BBL commentary team.
Generate national creative director Michael Stanford said in a statement: “AAMI’s Rhonda and Ketut campaign has captured the attention of the Australian public like few others. A legendary campaign deserves a legend and Sir Vivian Richards was the natural fit. Read more »
The Coca-Cola media account pitch is understood to be down to five major players who presented their credentials to the soft drink company last week.
Mumbrella understands that those on the short list are incumbent agency Ikon Communications, MediaCom, UM, Carat and Starcom.
The Omnicom Group is not in the pitch due to agency PHD’s relationship with Pepsi in this market and the agency group’s global links to the arch-rival to Coke.
SBS has pulled its heavily promoted real-life series Once Upon a Time in Punchbowl from its January 7 debut following reports one of the show’s lead characters had lied about his criminal past.
Heavily tattooed Michael LaHoud, who features in three episodes of the four part series, had told the show he had done time in a maximum security prison after he was sentenced to almost five years in jail for armed robbery in 2007.
LaHoud also told the show he had fathered three daughters during his incarceration during conjugal visits with his now-estranged wife.
However court documents revealed LaHoud had been arrested in June 2006 and granted bail after his first court appearance in Parramatta Bail Court, The Telegraph reports.
SBS had rolled out a high-profile publicity campaign with a TV promo and outdoor executions set to roll out before the series launch on January 7, but has now pulled the show to review the work with production company Northern Pictures. Read more »
Transport NSW’s musical online campaign ‘Get Your Hands Off It’, which promotes not using mobile devices while driving, has been expanded to air on TV, radio and cinema.
The campaign features a man singing about the various excuses drivers use when using mobile devices around the wheel.
NSW Roads Minister Duncan Gay said in a statement: “It’s timely that the campaign is expanded in time for the busy holiday season. We don’t want anyone thinking that a quick text behind the wheel or holding a mobile phone while driving is worth the risk of never making it home to your family.”
This year’s Tropfest winner, Sydney based filmmaker and actor Matt Hardie, stars in a new campaign for HomeStart Finance.
The campaign is the first from Showpony Advertising since the agency won the business following a five-way pitch earlier this year.
The ad promotes the home loan company’s low deposit loans which the company says enables first home buyers to get into their own homes sooner than traditional lending institutions.
Parris Mesidis, Showpony creative director, said in a statement: “To bring the ‘sooner’ insight to life we wanted to show people literally ageing before our eyes as they discussed the challenges of saving for a home loan. For the concept to work we needed the ageing process to look as convincing as possible.”
Donaldson has served as head of marketing for the ANZ’s Australian division for the past three years.
Head of consumer marketing Carolyn Bendall takes over Donaldson’s responsibilities temporarily, while the company searches for a new chief marketer. Read more »
If you had told us in January a co-op of northern Victoria dairy farmers would produce the most witty, insightful, engaging and diverse advertising campaign of 2013, we’d probably have snorted long-life milk out of our noses. That is especially true as Devondale ended 2012 on something of a sour note, after farmers took exception to the bogan portrayal of characters Dev and Dale in their last offering, leading to a social media backlash and bad PR for the brand.
But in March everything changed when they introduced the ‘Soy Aftertaste Face’. This clever ad played on the moment after drinking soy milk to great effect, one with a father looking at his daughter’s art, and the other ending with a boyfriend being described as a manchild.
The New Zealand Symphony Orchestra (NZSO) has launched a new multi-channel campaign promoting its 2014 seasons while also aiming to “get classical music outside its normal spheres of influence”.
The campaign, created by Wellington-based design and communications agency The Church, involves 15 unique videos, a micro-website, an app, a brochure and outdoor marketing materials.
Each video represents an individual concert tour, with a visual concept used to describe the emotion of the accompanying music. A snippet of the music from the relevant concert is overlaid against the images.
NZSO’s head of marketing Thierry Pannetier said in a statement: “This campaign has turned heads – it’s certainly a different take and we hope that new audiences of Kiwis will come and try out this art form.”
Read more »
Preliminary overnight ratings from OzTam show Seven News and Today Tonight were the top programs of the night, with 969,000 and 888,000 metro viewers, helping Better Homes and Gardens win 649,000 viewers at 7pm.
Meanwhile ABC News won the 7pm timeslot and ABC1’s 7.30 summer edition was also the top show at 7.30pm with an audience of 620,000.
Nine followed with its travel show Getaway averaging 546,000 and Ten was third in the timeslot with Jamie Cooks Summer, a selection of recipes from previous Jamie Oliver cooking shows, winning 505,00o. Meanwhile the US sitcom How I Met Your Mother averaged 471,000 for Seven. Read more »
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Tough guy Chuck Norris apparently couldn’t resist trying to top Jean-Claude Van Damme’s epic split for Volvo, though Chuck appears to have gotten some CGI help.
The action star appears in a holiday video from Hungarian animation firm Delov Digital, in which he recreates Van Damme’s feat between two jets and with 11 soldiers on his shoulders.”
1. Dick smith
First there was the issue of ‘that’ Australia Day. Featuring shipwrecked refugees and people proclaiming “I love Dick”, created by comedian Dan Ilic, the ad was ‘banned’ by every TV network, and eventually the Ad Standards Board, although many called it out as a deliberate scam.
Smith then took to social media with the hilarious early April Fool’s Day joke, claiming Vegemite would be renamed “Yankymite” because owners Kraft are a US firm. Hilarious. Later in the year Smith put out a desperate plea to find a creative agency to save his ailing business and threatened to “move to Monaco” if he couldn’t source the “next John Singleton”. The private jet is waiting Dick…
The owners of Aussiemite wanted a viral ad, and got it. Unfortunately, the virus spread in ways they had not anticipated forcing them into a series of apologies after a massive backlash for using Catholic communion wafers to eat the Vegemite-like spread. They then fired agency Grown Ups, but agency boss Grant Brooker hit back saying there was no ongoing relationship, and they had fulfilled the brief to create a viral hit for the brand.
3. Tom Waterhouse
At the start of the year you couldn’t switch on a sports match or even a news broadcast without seeing Tom Waterhouse’s gurning mug beaming back at you, spouting off about odds on every sport from League, to AFL to tiddlywinks. Is there nothing the man doesn’t know about?
Unfortunately for Tom this ubiquity proved to be his undoing, as he became the poster-boy for the anti-live odds brigade, who wanted their children to be able to enjoy their dose of ultra-violent sport without the corruption of wagering. The government, the Australian Communications and Media Authority and Free TV all stepped in and introduced codes of conduct to stop the practice. At the same time Tom wrote an open letter to The Telegraph apologising, and promising to cut back on his advertising forthwith. Weeks later he sold the business for a cut-price $30m to British bookmaker William Hill. This notoriety earned him high billings on Encore’s list of most disliked personalities for the year.
The Bank of Melbourne has unveiled a new campaign promoting children’s saving accounts which debuts on cinema screens across Victoria on Boxing Day.
The animated commercial, by South Melbourne’s XYZ Studios and agency Ogilvy Melbourne, features a girl and her penguin moneybox taking a journey together.
Bank of Melbourne’s head of brand and marketing Georgina Williams said the new ad was a deliberate strategic move away from the more traditional corporate approach for screen advertising.
“This animated advertisement is much more natural, warm and friendly, which better reflects the character of Bank of Melbourne,” she said in a statement.
Kavalee, who started his career with Triple M in 2006 as a host of Get This, returned to the Southern Cross Austereo owned station to host the summer breakfast show this year.
The station announced today Kavalee will now stay on at Triple M as part of the The Grill Team with Greg ‘Marto’ Martin and Michelle Anderson. Pete Timbs will leave the show after two years.
The Queensland government has unveiled a campaign which aims to get young Queenslanders concerned about sun safety.
The campaign, developed by Brisbane-based creative agency Junior, suggests that no one is better at nagging young Queenslanders about sun safety than their mum, but as that’s not working they’ve decided to replace her with “Sun Mum”.
“Sun Mum” is an unshaven man dressed as a stereotypical, traditional mother figure who yells at her teenage children to cover up and wear hats. The commercial ends with the tagline “now when it comes to sun saftey, she’ll be doing the nagging, don’t mess with sun mum”.
Queensland health marketing manager, Phillip Stork said in a statement: “It’s not a typical government sun safety campaign. But our research shows that it’s not education that young Queenslanders need, it’s engagement, especially young males. They know they’re meant to be sun safe, and they’re not opposed to it, they just need constant reminding.”
The sale of the Australian Associated Press’ media monitoring service to iSentia would lead to a monopoly in the market, the Australian Competition and Consumer Commission (ACCC) has found.
In its preliminary investigation of the sale the ACCC has found it would likely result in a “substantial lessening of competition in the national market”, as the AAP and the company formerly known as Media Monitors are the only two national media monitoring services comprising print, broadcast and online.
A Statement of Issues (SoI) released by the ACCC today finds that although there are other small scale media monitoring services in market, iSentia and the AAP are the only two to provide services to large companies with extensive media monitoring requirements
Melbourne community radio station Kiss FM is set to launch a fight for its name following the Australian Radio Network’s move to rebrand its Sydney station Mix FM to Kiis 1065.
The ARN received a legal letter from the Melbourne station calling on it to cease and desist from using the station’s name – regardless of the difference in spelling – for infringing on its property rights.
Tim Byrne, manager of the Melbourne station told Radio Info: “In a David and Goliath battle or scenario akin to ‘the vibe’ in the iconic Australian film The Castle, Kiss FM Dance Music Australia is being forced to defend its rights to exclusively use on an unrestricted basis its Kiss FM name in Australia.” Read more »