Get Up! forced to take down ‘Protect our ABC’ billboards after copyright dispute with ABC

Get Up Protect our ABC outdoorPublic broadcaster the ABC has forced activist group Get Up! supporting the broadcaster to withdraw an outdoor advertising campaign targeting Prime Minister Tony Abbott and Communications minister Malcolm Turnbull due to a breach of copyright.

In January, Get Up! launched a publicly funded campaign with 12,500 people donating money for billboards on Bayswater Road, one of the main commuter links in the Turnbull’s electorate of Wentworth, and Military Road in Abbott’s electorate of Warringah.

However, after erecting the billboards the activist group was sent a legal letter by the ABC’s legal and business affairs unit which complains about the use of the the Bananas in Pyjamas and the ABC “Wave” logo.

“It is our understanding that various works incorporating images of the Bananas in Pyjamas and the ABC “Wave” logo have been made available on the GetUp! website, on social media, in leaflets andbumper stickers, and most prominently on billboards on New South Head Road, Rushcutters Bay, and also on Military Road, Mosman (the Works),” writes  Grant McAvaney, senior lawyer ABC Legal & Business Affairs. Read more »

Roxy Jacenko charging $200 for brand promotion on daughter’s Instagram feed

Screen Shot 2014-02-28 at 12.02.41 PMRoxy Jacenko’s fashion blogger agency Ministry of Talent is charging $200 for brands to advertise on her two-year-old daughter’s Instagram feed, an investigation by the Australian Women’s Weekly (AWW) has uncovered.

The magazine has published the rate card for the agency, with brands paying $750 for an Instagram photo with high profile fashion bloggers such as Elle Ferguson, as part of an investigation it has done into the world of fashion blogging.

In its March edition the AWW highlights transparency issues around Australia’s fashion blogging industry and revealed the rates being charged by an agency which describes itself as “focusing on creative talent, bloggers and social media personalities.”

The highest rate charged by the agency is $850 for Sydney Fashion Blogger, with the cheapest O’Marge charging $150 for brands to be featured on the Instagram feed.

Brands must pay $200 to plug products via Jacenko’s two-year-old daughter Pixie Curtis’s Instagram feed. The prices are also subject to additional GST and a 15 per cent agency service charge.

The investigation, by the Weekly’s Emily Brooks and Bryce Corbett, aims to highlight some of the business practices around the emerging paid blogging/social media space and quoted Elle Australia’s deputy editor Damien Woolnough who noted: “Some of these bloggers skirts’ may be transparent but their business practices aren’t.”  Read more »

Melbourne Food and Wine Festival utilise Bluetooth technology to encourage people to use ‘Explorer’ app

MFWF_Explorer_1The Melbourne Food and Wine Festival has launched what it claims is Australia’s first Bluetooth Smart Beacon campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival ‘Explorer’ App

The campaign, via Ogilvy Melbourne and DT, aims to ensure the public ‘explore’ the various participating venues during the festival with the technology installed in more than 50 cafes, restaurants and wine bars.

The festival says it “is the first time in Australia the technology has been used for a commercial purpose, with the app and execution designed and developed by DT”.

Those who explore the venues have the chance to win exclusive festival experiences, however they are required to do more than just walk past the venue to win, they need to complete challenges which are picked up by the Bluetooth Smart Beacons when they are completed, rewarding the ‘explorer’ with free food and drinks, unique event experiences and festival tickets.

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Rural radio show breached ACMA codes with broadcast of ‘I’m a wanker’ song

A community radio station has been found in breach of its licence conditions for playing a catchy tune with the chorus ‘I’m a wanker’ during the day and then ineptly dealing with listener complaints.

The song which includes lyrics like “I’m a wanker and I’m always pulling my pud”, played on 2REM in Albury-Wodonga, Victoria, at 4.20pm on a Sunday afternoon prompted complaints from a grandmother who was listening to the radio with three of her grandchildren at the time.

“The eldest aged eight came and asked what a ‘wanker’ was and also asked how do you play ‘pud’, can we have a game?” she said. The complainant continued: “Upon completion of the offensive song the announcer made the comment along the lines ‘and I don’t want to hear any complaints; we are all grown up’”.

The I’m a Wanker song (warning not suitable for work)

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Football bodies unite with charity for A-League ‘Erase Racism Round’

The Football Federation Australia (FFA), the Professional Footballers Australia (PFA) and anti-racism charity All Together Now have created a campaign to fight racism and made Round 21 of the Hyundai A-League redubbed the ‘Erase Racism Round’.

The campaign, from the Sydney office of Noble Brands Worldwide, aims to highlight the commitment of the A-League and the players at all clubs to ending racism and aims to promote multiculturalism.

It features a number of players talking about how racism has infiltrated the game and how players should focus on what unites them rather then their differences, and suggests players, officials and fans should band together to tackle racism. The voices of the players are dubbed over by a young girl who appears at the end of the ad.
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Yahoo!7 hires head of trading platforms as it looks to build programatic buying offer

Yahoo!7Yahoo!7 has created a new role for head of trading platforms and promoted its trading and direct response manager Renee Fittock to fill it.

Fittock has worked in digital advertising across direct response and display since joining Yahoo!7 in 2009, and previously with DGM and Advertising Energy.

In her new role she will take responsibility for programmatic trading after the publisher launched its own exchange last July, and deploying of the new Yahoo Advertising suite of products. She will remain part of the Yahoo!7 commercial team, reporting to the commercial director. Read more »

Former Fairfax publisher Amanda Gome to lead ANZ’s content push

Amanda GomeFormer Private Media CEO Amanda Gome has been hired by ANZ for the new role of group head of strategic content and digital media.

The bank has quietly been assembling a team to push out its own content, including taking on the former Australian Financial Review’s Andrew Cornell to lead its corporate newsroom last year.

In the new position Gome will be responsible for driving the bank’s digital content play and “building commercial relationships with key customer segments at scale through social media”, and will report to group general manager of communications Paul Edwards.

Gome parted ways with Private Media, which publishes Crikey, in September 2012, and just a month later emerged at Fairfax as the publisher of titles in the Financial Review Group including BRW, which ceased its weekly print editions in October, leading to her departure from the publisher.

On her appointment Edwards said: “I am very pleased to have someone with Amanda’s leadership skills and experience join ANZ to support our aspiration to become a leading social-enabled enterprise.  Read more »

Viewers choose legal drama over Anh Does Scandinavia as The Block helps Nine win the night

Channel Seven’s launch of its latest incarnation of comedian Anh Do’s international travels got 630,000 metro viewers last night taking a hard fall from the 1m strong launch of the previous series and below ABC1’s premiere of its new legal drama Janet King.

Anh Does Scandinavia was third in the 8.30pm timeslot and 15th in all programs as Janet King, a spin-off of the ABC series Crownies, averaged 824,000. However Anh Do was stronger than Janet King in the 25-54 demographic where it ranked 10th, while the ABC show was 24th.

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CumminsRoss takes agency of the year for 2013 AdNews awards

cumminsross_revFull-service agency CumminsRoss was named the agency of the year for 2013 and the independent agency of the year at last night’s AdNews awards.

CumminsRoss beat out Match Media, Clemenger BBDO Melbourne, The Monkeys and Maud to take home the top gong.

Fellow independent Match Media was named media agency of the year while Clemenger BBDO Melbourne took out the Victorian agency of the year title, as The Monkeys took out the NSW title. The Monkeys sister-design agency Maud was named emerging agency of the year.

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Morning Update: Jeff Gordon and PepsiMAX set out to prove ‘test drive’ was real; Journalists protest over Al-Jazeera staff held in Egypt

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said ‘Test Drive’ Was Fake

“PepsiMAX had an enormous viral hit last year with its “Test Drive” video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success. The only problem? A vocal minority complained that the stunt had been faked.”

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Cardboard City created for new stop-motion Heart for the Homeless campaign

Non-profit organisation Heart for the Homeless has teamed up with creative agency The Lume to launch a new campaign aimed at raising awareness of homelessness in Australia.

The ‘It’s Your Move’ campaign encourages people who are moving house or downsizing their property to donate unwanted items to local charities, who then redistribute the goods to those in need.

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Seven to screen unseen footage of Schapelle release on Sunday Night

The Seven Network appears to be preparing to screen as yet unseen footage of convicted drug smuggler Schapelle Corby’s first moments of freedom on Sunday Night.

A promo released by the TV network tonight previews an episode of the Sunday Night program showing the release of Corby from prison, footage from inside the car she was transported to a compound in, and her first moments in the compound being greeted by family members and video calling others.

A spokesman for Sunday Night denied that the network had paid for access to the Corby family and said there would not be a direct interview in the piece to air on Sunday.

“There’s no interview with Schapelle, and no payment was made. It’s a compelling piece of journalism that captures the moments and days after Schapelle stepped behind the door of the villa and experienced freedom for the first time in nine and a half years,” said the spokesman. Read more »

WPP posts $3.1bn profit with Australia amongst growth drivers

The world’s largest marketing communications holding company WPP has posted a $3.1bn profit with Australia and New Zealand one of the biggest growth centres for the group in the fourth quarter.

Profits for the group, which controls assets locally including GroupM, a large investment in the STW Group, a number of PR agencies including Hill + Knowlton and stakes in several creative agencies including JWT and GPY&R, came from revenues of  more than $20bn.

The Asia Pacific, Latin America, Africa & Middle East and Central and Eastern Europe regions contributed $6.1bn or 30 per cent of the company’s earnings, bettered only by North America which represented 34 per cent of billings. 

This year could see the group, headed by Sir Martin Sorrell, eclipsed as the world’s largest holding company when Publicis and Omnicom complete the merger they started last year. Read more »

Mumbrella live blog: Thursday, February 27

This is Mumbrella’s live blog, keeping you up to speed with everything happening in the world of media and marketing. Refresh the page for latest posts.

Top stories:

7.10pm – WPP has posted a $3.1bn profit with Australia considered to be amongst the drivers of growth.

5.55pm – Paul Ramsay has sold his stake in Seven affiliate Prime Media. Full story here.

4.44pm – Melbourne music station Kiss FM has dropped the fight for its name with the Australian Radio Network over its rebranded Kiis station. Full details are here. 

4.20pm – The Australian’s Darren Davidson is quoting Nine CEO David Gyngell who says he is glad he didn’t win the Schapelle Corby interview. You can read the full story here. 

4.00pm – The Walkley Foundation has been tweeting about its campaign to free Peter Greste, the Australian journalist imprisoned in Cairo, along with is his colleagues. Today the MEAA were in Martin Place campaigning for their release.

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Paul Ramsay sells stake in Seven affiliate Prime Media

Prime7Businessman Paul Ramsay has sold his stake in Seven’s regional affiliate Prime Media in a move which will intensify debate around the anticipated wave of media consolidation.

The news came in an announcement to the ASX in which Ramsay paid tribute to Seven owner Kerry Stokes and signalled that he would remain chairman of Prime Media for now.

Ramsay said that he made the move now because he wanted to concentrate on other business and philanthropic interests and that the group had a secure future after recently signing a new affiliation agreeement which sees the group’s regional TV stations carry Seven content.

The major media owners have been lobbying the Abbott government for changes to the laws on media ownership which would put regional TV owners in play as potential acquisition targets by the major networks. Ramsay’s announcement came days after Seven boss Tim Worner reportedly said that acquiring Prime was not a priority.

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ARN promotes Mix stations with campaign reminiscent of rival 2DayFM’s

get happy

The Australian Radio Network (ARN) has kicked off an outdoor campaign in Melbourne and Brisbane to promote Mix101.1 and 97.3FM giving two brand identities, with one aping a campaign from rivals 2Day FM.

In Melbourne the station is being promoted with new tagline ‘music that moves you’ while Brisbane uses the line ‘Get happy’, which draws parallels to the ‘happy’ campaign rival Southern Cross Austereo station 2DayFM ran after the departure of Kyle and Jackie O to ARN’s Sydney station KiisFM.


ARN national marketing director Anthony Xydis said: “Music that moves you is a fun and contemporary extension of our brand and is a true expression of our brand identity.

“Get happy delivers on this sense of fun and cheerfulness that reflects the 97.3FM brand.”

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Kiis FM reaches confidential agreement with Melbourne music station Kiss

Kiss FM MelbourneKiisMelbourne music station Kiss FM has dropped the fight for its name with the Australian Radio Network over its rebranded Kiis station in Sydney following a settlement between the pair.

When ARN rebranded its Sydney station Mix 106.5 as Kiis 1065 late last year Kiss FM manager Timmy Byrne threatened the network with a legal letter calling on the network to cease and desist from using the name, as he said it infringed on its property rights, despite the difference in spelling.

This afternoon Byrne and the ARN have announced a deal has been reached, but are not releasing the details.

“ARN’s new station KIIS 1065 will mutually coexist with Kiss FM in Australia and the matter is now resolved,” Byrne and ARN said in a statement this afternoon.

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PR and celebrity to be explored at CommsCon in session featuring Jane Fonda, Dynamo and Poh case studies

CommsCon logoExperts in celebrity-led marketing will share their tips on maximising the PR benefits of endorsement deals at next month’s CommsCon conference.

CommsCon takes place on March 20 and is organised by Mumbrella’s parent company Focal Attractions.





The session will be moderated by Sean Pickwell, MD of celebrity endorsement specialist Waterfront.

Panelists include Justin Ricketts, CEO of Ensemble Australia, who will share the inside story of how ING Direct brought magician Dynamo to Australia. Ensemble specialises in linking branded-produced content with entertainment. Read more »

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