AFL final scores Friday ratings win for Seven

Hawthorn’s victory over Collingwood in the AFL finals last night helped Seven to its biggest ratings share win of the week.

Though not shown on free-to-air TV in Sydney and Brisbane, big ratings in footy-mad Melbourne (604,000), and a decent following in Adelaide (196,000) and Perth (181,000) saw the match rate with 981,000 on Seven.

Though Friday night was won by Nine News – the only show to be watched by more than 1m people – the game won in every key advertising demographic. Read more »

Melbourne biggest loser in metro radio revenue results

The Melbourne radio market has seen a drop of over seven per cent in revenue for the month of August, compared to last year.

According to industry body Commercial Radio Australia, with figures sourced from Deloitte, Melbourne dropped 7.23% on last August to $17.07m. Read more »

Wish You Were Here producer turns to Pozible for next feature

A new film from the producer of this year’s thriller Wish You Were Here has turned to crowd-funding for her next feature project.

Angie Fielder of Aquarius Films, with writer, director David Barker have raised much of the film The Second Coming’s budget through investors but hope crowd funding through website Pozible will raise another 200,000 to make the film. Read more »

Russel Howcroft set to leave Y&R after two years as CEO

Russel Howcroft is set to vacate one of the most powerful jobs in Australian advertising, Mumbrella understands.

A brief is in market to replace the prominent executive and TV pundit, who is two years and two months into the role of CEO of Y&R Brands Australia and New Zealand. Speculation has been rife for some time that he is to take on a Melbourne-based role for Channel Ten.

Howcroft joined Y&R in 2010 after a decade at Brandhouse to run a stable of agencies that includes GPY&R and Ideaworks. Read more »

Simon Canning joins Julian Lee and Tim Addington in moving on from marketing beat

The Australian’s Simon Canning has become the third veteran of Australia’s small community of media and marketing writers to depart in recent days.

Canning, who spent nine years writing about advertising and marketing for The Australian’s Media section, and eight years before that editing AdBrief, has accepted redundancy. Mumbrella understands that he leaves The Australian on good terms. The Australian’s media section is also about to get a new editor with Nick Tabakoff due to return to replace Stephen Brook who moves into a writing role. Read more »

Screen design guild director: ‘Wolverine VFX work must stay in Australia’

The director of the Australian Production Designers Guild has called on the producers of Wolverine to keep the VFX work in Australia as speculation grows that it may go offshore.

George Liddle, also the production designer of films Dark City and Daybreakers, told Encore: “It seems outrageous to dump some of the work overseas. It goes against the spirit of the government’s policy to attract big films here.” Read more »

Foxtel’s Julian Delany joins as GM

Digital platform has appointed Julian Delany to the newly created role of general manager.

The appointment is the latest in a series of high profile changes at NewsLifeMedia, since managing director Nicole Sheffield took the reins in March.    Read more »

Cock Up Confessionals: marketers on learning from their mistakes

Jon Bradshaw, Anthony Gregorio, Ray Noble

In the next of our video series from the Mumbrella360 conference, we speak with a panel of marketers about their biggest stuff ups in our Cock Up Confessional.

The panel included Ray Noble, brand director of Beam, Nick Stace CEO of Choice, Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director for Lion. The session was moderated by Damian Pincus, founder of The Works. Read more »

Sorrell: Most of WPP’s Australian growth will be organic, not via acquisition


WPP’s growth in Australia is likely to come from within its existing businesses rather than buying new ones, Sir Martin Sorrell said today.

The CEO of the global marketing giant was on a brief visit to Sydney, his first in two years.

His comments will lower expectations that WPP might look to bolster its creative performance locally through picking up independent agencies or companies within the Enero portfolio.

He said: “I’d argue in Australia, for example, the key opportunities are organic opportunities. If I look at the Australian market, as you know well at Mumbrella, there are significant pitches, opportunities, changes in accounts of significant size, that are probably bigger than most acquisitions you could do in Australia in any segment.

Read more »

Headspace searches for Melbourne agency after DraftFCB closure

Youth depression charity Headspace is hunting for a new ad agency following the closure of DraftFCB Melbourne.

In a statement, the charity said it was “disappointed” by the closure of its agency, which it credited with having done some “brilliant” work on the brand.

DraftFCB closed following the loss of key client Honda earlier this week.

Headspace media advisor Carly Wright said: Read more »

Wolf Creek 2 back on track

The sequel to a successful Australian horror film looks to be back on track after it was postponed due to investor issues.

Wolf Creek 2 written, directed and produced by Greg McLean, has received production funding from Screen Australia. Read more »

ACCI hunts to ‘creative, visionary’ agency to run federal election campaign

The Australian Chamber of Commerce & Industry is inviting agencies to pitch to work on its federal election campaign.

The ACCI tender, which is being managed by Chamber of Commerce & Industry Queensland CEO Stephen Tait, calls on agencies to create a campaign to represent small businesses ahead of the next federal election campaign.

“The next federal election will be a critical time for Australia’s small and medium businesses and it is essential that we help tell their story,” said Tait. “We are looking for an agency that is creative, visionary and understands small and medium business.” Read more »

Today moves Mamamia show up against Mix’s 3PM Pick Up

Em Rusciano, Dave Thornton Mia Freedman

The Today Network has shifted time slots for its month-old radio show Mamamia Today, a spin-off of women’s website Mamamia.

The show will now air from 3-4pm Monday to Thursday as a lead-in to The Fifi and Jules Show, however it will remain on 6-7pm Friday nights to follow Hamish & Andy. Read more »

Mango MD Simone Drewry shifts to London and is replaced by Claire Salvetti

salvetti drewry

Salvetti, left, takes the helm from Drewry

Simone Drewry, one of Australia’s most high profile PR executives, is to leave Mango Sydney for a job in the UK.

Drewry was one of those leading the push for consumer PR agencies to have their own industry voice after dissatisfaction with the Public Relations Institute of Australia.

The PR Council, an offshoot of The Communications Council, launched a week ago with Drewy as deputy chair. Mumbrella understands that the MD role in the UK, with an unnamed PR agency, only emerged recently. Similarly to her role at Mango, part of her brief will be to work with a sister creative agency.

Replacing Drewry in the Mango MD role is Clair Salvetti who returned to the agency from Zing as managing partner late last year. Read more »

Monty Noble launches new agency with Australian Pork as founding client

Pork back on their fork: Chris Pinnegar and Monty Noble

Highly regarded creative Monty Noble has marked an impressive return to adland by winning Australian Pork as the founding client of his new agency, Noble Brands Worldwide.

Noble, a stalwart of STW Group agency The Brand Shop for ten years, takes on the business from his former employer – now known as Shift – after a three-way pitch.

Noble, who left Shift in September last year, has teamed up with former colleague Chris Pinnegar, with whom he has produced some of Australian Pork’s most popular campaigns in recent years, coining the slogan ‘Get some pork on your fork’.

Pinnegar, formerly a group account director at JWT, takes on the role of managing director of the new agency. Noble is creative director.

Australian Pork Limited’s GM of marketing, Peter Haydon said of the appointment: Read more »

Big Brother dominates Thursday TV viewing

Proving popular: Big Brother's Michael Beveridge

Nine’s popular reality show Big Brother dominated Thursday television viewing last night.

Running from 7pm to 8pm, 976,000 people tuned in to watch housemates that include Frost Design account manager Stacey Wren and The Hoopla Family copywriter Michael Beveridge, according to OzTam preliminary ratings.

It easily won its time slot, beating Seven stalwart Home & Away, which pulled in 888,000, and smashed Ten’s most popular non-news show of the night, a repeat of Modern Family, which rated with just 538,000. Read more »

The Australian named newspaper of the year

the australian logoThe Australian won the top prize at the PANPA Newspaper of The Year Awards.

The News Limited title was named newspaper of the year in the 90,000+ circulation category.

Fairfax Media’s The Sunday Age won Sunday newspaper of the year while the company’s Australian Financial Review’s new app won it mobile app or destination of the year. Read more »

303Lowe enjoys the ride at Effies with grand prize

Perth based agency 303Lowe has been awarded the top prize at the 4th Effie Awards for its ‘Enjoy the Ride’ campaign. The Grand Effie winning campaign created effective behavioural change in drivers, resulting in Western Australia’s lowest road toll attributable to speeding in a decade. The campaign, for The Office of Road Safety of Western Australia, also picked up to

George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget. Read more »

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