Gloria Jean’s rolls out electronic loyalty card

Gloria Jean’s e-loyalty launches in Melbourne

Gloria Jean’s Coffees is rolling out an electronic loyalty card.

A trial kicked off in South Australia earlier this year, and has been introduced in Victoria ahead of a national roll out.

The company told Mumbrella that the launch is in its infancy, and would be rolled out slowly to test for “glitches”.

A spokesperson said: “There is nothing like it in the market and we are confident that it will be well received.”

The launch will be supported by a big marketing push in the new year, but the company was vague on whether new agencies would be used.

The program is being led by Kate Gillis, Gloria Jean’s group marketing manager, who is three months into her time with the company.  Read more »

Ten unveils 2013 lineup

Ten has this morning launched its crucial 2013 lineup to media agencies and advertisers at a breakfast in Sydney.

Australian drama series led the push, including a dramatisation of the Batavia mutiny, comedy drama Wonderland, Mr & Mrs Murder, Reef Doctors and Secrets & Lies: The Track.

Returning shows include Masterchef,Offspring, Puberty Blues and The Biggest Loser. There will also be a Masterchef Professionals spinoff fronted by chef Marco Pierre White.

The launch comes at a crucial time for the network, which has been struggling in the ratings.

Other new series announced include Hamish Macdonald’s The Truth Is and “love child of Gruen Transfer and Can of Worms” live series Shock Of The Now.

The network is also moving the The Simpsons back to 6pm on Ten after shifting the show to the same slot on Eleven when it launched the network at the beginning of 2011. The Simpsons had already started airing again on Ten at weekends. Read more »

Madman Paul Kelly doco takes $118,000 at box office

A documentary about one of Australia’s leading singer-songwriters has entered the Australian limited release box office top 20 at number one over the weekend.

Paul Kelly: Stories of Me, distributed by Madman Entertainment and directed by Ian Darling, took $118,344 across just two screens for a $59,172 average, according to Motion Picture Distributors Association of Australia. Read more »

‘Off-Broadway’ channel Eleven to broadcast local comedy Micro Nation as full length feature

micro nationEleven is to broadcast a re-edited 90 minute version of its comedy series Micro Nation which it has been broadcasting as 15 five minute episodes.

The locally produced sitcom will go out on Sunday 4 November at 10.30pm. The series has been airing Monday to Friday immediately before Neighbours on Ten’s digital channel Eleven. Apart from Neighbours, Micro Nation has consistently been the highest rating program for the channel.

Produced by production company Freehand, the show’s head writer and director Andrew Garrick, who is now a development executive at Ten, told Mumbrella that he hoped the show would lead the way in the use of digital channels as an ‘off-Broadway’ breeding ground for the main commercial channels.

Read more »

Rove lends five voices to Cartoon Network’s first local show

Rove lends voice to Exchange Student Zero

Rove McManus is the lead voice actor on a new animation series – the first local production commissioned by the Cartoon Network.

Called Exchange Student Zero, the 70-minute production is produced by Bogan Entertainment and is followed up by a new fantasy card game Battle Day Zero on the network’s website.

McManus voices five characters within the film including school friends John and Max and Hiro – The Prince of Karuta, an anime character from within the card game, brought to life and passed off as an exchange student at school by John and Max.

Read more »

World Movies takes over Goat Island for Battle Royal screening

world movies goat island

Secret Cinema guests watch the Goat Island sunset

SBS’s pay TV channel World Movies last night staged a Secret Cinema event which saw 300 guests taken to a screening on Goat Island in Sydney Harbour of cult Japanese movie Battle Royale.

Despite the ticket holders not knowing in advance where they were going or what film they would be seeing, places sold out in less than ten minutes.

When they arrived on the island, guests were handed weapons, went through martial arts training and watched burlesque and contortionist performances. The film featured a group of Japanese schoolchildren forced to fight each other to the death on a deserted island.    Read more »

STW acquires stake in Maverick

Todd and Cameron Marks

STW Group has acquired a majority stake in experiential agency Maverick.

The 12-year old Sydney-based agency, which is run by brothers Todd and Cameron Marks, counts Target, Coca-Cola, NRMA and Big Pond as clients. The agency offers experiential, consumer PR and sponsorship leverage campaigns.

STW CEO Michael Connaghan said: Read more »

Kia invents ‘Fathertism’ for Next Gen Sorento

Kids show ‘Fathertism’

Kia has coined a new word – Fathertism – in a new campaign for its Next Gen Sorento car.

Led by a TV commercial, the campaign sees a mother struggle to gain her children’s affection after they give preferential treatment to their dad because he bought a new Kia Sorento – hence the word, fathertism.

Created by Innocean, the campaign launched last night and covers both free-to-air and subscription TV, online via a microsite, outdoor and social media. It includes an online competition to find Australia’s favourite father. The competition winner gets a Sorento.

Read more »

Vizeum Melbourne appoints Jennifer Maas as strategy director

The fledgling Melbourne office of Aegis media agency Vizeum has made a series of senior appointments, including Southern Cross Austereo’s Jennifer Maas as strategy director.

The former Nine, Mindshare and ZenithOptimedia executive will work alongside another recent recruit, Ron Ferdinands, who joined from FutureBrand as strategy director.

Read more »

Holden marketing head John Elsworth moves to Hyundai

Holden’s new marketing chief Philip Brook

John Elsworth, the sales and marketing honcho at Holden, has switched to rival Hyundai, taking on the role of chief operating officer.

The move sees Holden replace Elsworth with the company’s head of sales Philip Brook.

Holden said in a statement: Read more »

Ten’s new comedy The New Normal rates 552,000

Ten’s new US comedy The New Normal saw a rise for the network last night on the previous Sunday but the prime time show is still struggling.

The sitcom, which aired at 8pm, rated just 552,000 and 19th in total viewers for the night, according to preliminary ratings from OzTam.

It’s an improvement on last week’s figure of 488,000, however last week it placed higher, in 16th position for total viewers.

The show was behind Nine’s 60 Minutes on 1.237m at 7.30pm, Seven’s Air Ways 1.066m and ABC1′s The Making of the Kingdom of Plants rating 972,000 which both went out at 8pm. Read more »

Ten appoints Beverley McGarvey chief programming officer

Beverley McGarvey

Ten’s acting chief programming officer Beverley McGarvey has taken on the role on a permanent basis.

McGarvey has replaced David Mott, who left the company in August.

Ten CEO James Warburton, said: “We are delighted to appoint Beverley to her new role. Beverley is an outstanding television executive. Her creativity, strategic thinking and programming and scheduling skills will be invaluable in the renewal of our creative content.” Read more »

Seven claims primetime lead, but Nine is ahead in key ad demos


Ahead in total viewers

Ahead in key demos

Seven has laid claim to be the number one network in Australian primetime television for 2012 for total people – six weeks before the end of the official ratings year.

But rival Nine is winning in the three main advertising demographics.

Seven, including digital channels, between 6pm to midnight, has 30.6% channel share from the weeks 7-41 according to OzTam, while rival Nine has 28.6% total people share. Read more »

Match launches campaign for National Bandana Day

Independent media agency Match has launched a campaign for youth cancer charity CanTeen’s National Bandana Day.

Fronted by radio host Andrew G, the ad calls for kids to submit pictures of themselves ‘rocking’ in CanTeen Bandanas for a chance to win cash prizes.    Read more »

TAC turns to Pinterest to push ‘Slowing down won’t kill you’ message to male drivers

Victoria’s Transport Accident Commission is the latest Australian advertiser to make its mark on popular new social network Pinterest.

The TAC is using the platform to support its latest anti-speeding campaign, ‘Slowing down won’t kill you’.

Research from the TAC shows that women can be a positive influence on how men drive, so the statutory body is using Pinterest to target the mothers, daughters, sisters and girlfriends of speeding drivers, who are most commonly men aged 21-26. Read more »

Merrick Watts unearths ABC’s archive with new show Tractor Monkeys

Merrick Watts is set to host a new panel quiz show based around ABC archive footage.

Titled Tractor Monkeys, production will begin mid next month on the eight-part series, to screen in 2013 on ABC1. Read more »

Soccer Federation launches player profile vignettes

The Football Federation Australia has completed a series of six black and white online vignettes about A-League signatories and their love for the game.

The series, produced by  Sydney-based production company Versus Media, is to compliment the current campaign We Are Football and speaks with, among others, footballing legend and recent Sydney signing Alessandro Del Piero, former player and commentator Mark Bosnich, and chairman of FFA Frank Lowy.

Read more »

Myer renews contract with Ogilvy

Myer: 10-year relationship with Ogilvy Melbourne

Retail giant Myer – Badjar Ogilvy’s largest client – has renewed its contract with the STW Group agency for another three years.

Badjar Ogilvy has now worked with the client for a decade.

The agency has a team of 55 staff working exclusively on the brand, who are housed within Myer’s headquarters in Melbourne. Read more »

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