Staff turnover among Australia’s leading media agencies has fallen for the second year in a row but key industry players say there is more to be done.
A survey by the Media Federation of Australia found staff turnover at media agencies fell to 30 per cent down from 34 per cent in 2012 and 37 per cent in 2011. Read more »
Cummins Ross inhouse (Updated: see comment thread) campaign features a black model of the car with fleeting close-ups of sections of the car, and even briefer scenes of the entire vehicle.
Brand activation shop OgilvyAction will lead the business, with help from sibling STW Group companies Badjar Ogilvy, production agency One20, DT and Ikon.
Ogilvy replaces incumbent Admark.
Ego’s marketing manager Derek Murphy said: Read more »
Dower started in radio in 2006 as a coordinator for Austereo in Melbourne before becoming a writer the following year.
The Ten network’s MasterChef: The Professionals delivered another strong set of ratings in its second outing last night, again the most watched non-news program of the night with 1.019m capital city viewers.
Importantly for Ten it was the most watched show in the key advertising demographics of 16-39 and 18-49-year-old according to preliminary overnight metro ratings from OzTAM.
The Matt Preston and Marco Pierre White hosted show easily won its 7.30pm-8.30pm timeslot, setting itself up nicely for next Monday’s battle when Seven’s My Kitchen Rules goes up against it. Read more »
The highly experienced television operator quit his job as head of TVNZ’s news and current affairs on the eve of launching a new 7pm program called Seven Sharp.
Dagan was lured back to Australia by Seven’s new network director of news Rob Raschke, who previously ran Seven’s Brisbane news division.
Raschke will in turn take over from the retiring Seven executive Peter Meakin, who finishes in June after a ground breaking career in Australian television journalism. Read more »
Life of Pi stayed unchallenged at the top of the Australian Box Office over the weekend, with adult comedy This Is 40 the only film opening on a major release.
The Ang Lee-directed Life of Pi made $2.859m at the box office over the weekend across 552 screens for a $5,180 average. The film is in its third week in release for Fox.
Also maintaining strong numbers is The Hobbit: An Unexpected Journey which made $2.016m. In its fourth week, the film is running across 443 screens for a $4,552 average and stands at $38.404m for distributor Warner Bros. Read more »
The film had previously been accepted into the Cannes International Film Festival.
The award is Academy accredited which means the film may be entered for consideration to the Oscars. Read more »
Piers Scott, who joined BMW Australia and New Zealand as head of corporate communications in July 2007 from PR firm Porter Novelli, is relocating to the UK in February to take on a communications role for BMW there.
A replacement has yet to be announced.
Scott currently leads a team of four, handling PR, crisis management, internal comms and government lobbying. Read more »
The former Australian rules player is Meat & Livestock Australia’s long-standing lamb spokesman.
But this year, as well as spruiking lamb in his now annual MLA Australia Day address, Kekovich will also be appearing in ads for McDonald’s and Coles.
In the Coles ad – created by Big Red – Kekovich appears with chef Curtis Stone to promote lamb burgers. Kekovich delivers the line “Holy moly, mint aioli. Happy Austraioli Day”. Read more »
Good Charlotte members Benji and Joel Madden have added Vodafone to their list of Australian endorsements months after the bumpy launch of their support for KFC.
The Madden brothers are fronting a contest offering Vodafone customers the chance to win an invitation to a “housewarming” party for them.
Joel Madden is one of the coaches on Nine’s The Voice, which returns for a second series on Nine later this year.
The promotion offers fans a chance to win tickets to a party labelled “The Madden’s Housewarming“.
The ad features Madden knocking on neighbours’ doors to introduce himself and warn them about a loud housewarming party. Read more »
Media agency OMD has launched a Tasmanian operation which will see it take on the media buying business currently being run by sister creative agency Clemenger BBDO.
The agency is to target the state government’s media buying account.
“Tasmania is the only state government to not have a dedicated agency,” newly appointed business manager Matt Fishburn told Mumbrella today.
“There is a hell of an opportunity here and we want to go after it.” Read more »
Two further speakers have been added to next week’s Mumbrella Meet The Marketers event in Sydney.
Michelle Katz, media director at Unilever, and Paul Mendham, boss of marketing for Wesley Mission, are to join the panel for the event which takes place next Wednesday January 30 at the Imax Theatre’s Star Room in Darling Harbour.
As Mumbrella has previously announced, also speaking are Helen Kellie, director of marketing at SBS, David Scribner, marketing director at Virgin Mobile and Susan Massasso, regional marketing director for Campbell Arnott’s Asia Pacific. Read more »
As Fairfax Media negotiates with media buyers over ad rates for its new tabloid, or compact, weekday format Mumbrella has learnt the company considered dropping its historic Sydney Morning Herald masthead.
Media buyers and sources inside the company have confirmed that mock-ups were prepared replacing the newspaper’s traditional Sydney Morning Herald masthead with the “SMH” brand.
And a leaked email to staff at Fairfax’s Sydney radio station Radio 2UE reveals the company is keen to “push” SMH as a parent brand across the print, online and tablet formats. Read more »
The animated ad sets up Comparethemarket with the proposition ‘We love to compare’. Read more »
AFL Media, the content arm for the Australian Football League, has hired an executive with a brief to sell the company’s production services to the advertising market.
Matt Connell joins from News Australia Sales where he was group sales director for the Melbourne area.
AFL Media, which launched at the start of 2012 and now has more than 100 staff, now wants to offer its production and design services to advertisers besides footy clubs. Read more »
The move sees former design director Anthony Donovan return to the agency as creative director. Frost will become joint ECD.
Donovan left in 2010 to work at rival design agency Moon. He previously worked for Frost for six years. Read more »