Seven and Nine finished Thursday night in a virtual dead heat, with ratings shares of 25.5 per cent and 25.6 per cent respectively.
Seven’s performance was driven by My Kitchen Rules, which rated 1.679m, according to preliminary overnight metro ratings from OzTAM.
Meanwhile, Nine’s live NRL game between Parramatta Eels v Canterbury Bulldogs almost won in Sydney, where it rated 418,000, only just behind MKR’s 422,000. Read more »
MCM Media has hired a new content acquisitions and partnership director as Luke Wallis exits after a decade with the company.
Brett Nossiter joins from DMG, where he created and managed DAB+ radio stations Koffee, Novanation and Radio Free, launched the group’s syndication business in 2011 and managed artist relations for music streaming service Rdio.
He will report to group content director, Sam Thompson, joining the Sydney office on 22 April. Read more »
The new service enables customers to reserve tickets next to their friends at an event, and send invitations via Facebook for their mates to purchase tickets, removing the hassle of one person having to pay for everyone’s tickets upfront.
The ‘No to cheap friends’ campaign, targeted at customers who buy tickets for friends but rarely get their money back, is being promoted via Facebook and Ticketek’s email database and mobile site. Read more »
A Bauer spokeswoman confirmed the news, which has been circulated internally via an email from publishing director Gerry Reynolds, who said he regretted Foyster’s decision but wished her well.
Her next move is unclear. She is understood to be leaving the company on 15 March. Read more »
Designed and created by Publicist Mojo Brisbane, the ‘Next? The Future of Business Q&A’ campaign aims to find a panelist to join Branson, Andrew Griffiths, Tim Longhurst, and Christine Cameron through LinkedIn.
This is the first time in Australia LinkedIn has run a promotion of this nature. Read more »
Competitors InLink and Active Media Group are both claiming big wins when it comes to the fitness and health market this week.
Active Media Group have recently partnered with Goodlife Health Clubs while InLink are now partners with Ultimate Media.
Fitness First was the sole client for AMG until their partnership with Goodlife Health Clubs, which was previously represented by Ultimate Media. Goodlife brings 65 health clubs to the partnership . Read more »
Ten hits out at media reform proposals, ‘It is now obvious to everyone that SCA plans to merge with Nine’
Ten’s newly appointed boss Hamish McLennan has issued an angry statement in response to the government’s media reform proposals.
He has called plans to scrap the 75% audience reach rule “staggering” and said it would enable Nine Entertainment Co’s widely rumoured merger plans with the TV assets of Southern Cross Austereo, formerly known as Southern Cross Media, to go ahead.
McLennan said that it was now “obvious to everyone” that Southern Cross Austereo plans to merge its TV assets with Nine and suggested that “whispers have taken place over the back fence” between media minister Stephen Conroy and the potentially merging parties. Read more »
The global agency would sit alongside the company’s existing agencies OMD, PHD and M2M, and is expected to launch in the Australian winter.
The news emerged at the Festival of Media Asia in Singapore, although Omnicom executives did not confirm details.
Phil Phelan, a popular strategist who spent three years running the WPP media agency’s Melbourne office, moves into the role vacated by Mike Morrison a little over a year ago when he moved for his short stint as Ten’s chief sales officer.
Phelan will oversee strategy for Sapient across its three offices in Melbourne, Sydney and Brisbane. Read more »
A legal firm behind a motorcyclist activist group that has been angrily campaigning against the Transport Accident Commission for the last year, has hired the media group that buys for the TAC.
Maurice Blackburn, the law firm behind the Stop SMIDSY campaign – which claims the TAC unfairly portrays motorcyclists in its advertising – has appointed Aegis Media’s Vizeum to buy its media after a competitive pitch.
Vizeum’s sister media agency Mitchell & Partners, which is owned by Aegis Media, buys media for the TAC and the rest of the Victorian government. The Vic government account is run by the TAC’s marketing chief John Thompson, who joined Mitchell & Partners three months ago. Read more »
The series was created by Southern Star Entertainment and will be 10, 30-minute episodes that focus parodying Australian culture, including race relations, local and international politics and pop culture. Read more »
Rebekah Horne told Encore, in her first interview since taking the role, there are strategic reasons for the networks to work together on IPTV.
Asked if Australia’s TV networks should be implementing one platform, similar to the Hulu model in the US, Horne said: “It would make sense for that to take place.” Read more »
In a video interview with Encore to promote her new book The Vogue Factor, Kirstie Clements said that the emerging influence of PR and marketing on the editorial process hit creativity and ended the “church and state” separation between editorial and commercial interests.
She said: “Money is always the key to everything. It was gradual. Every day you drew a new line in the sand. Read more »
Bruce Cormack served as the head of the federation, which has since become the Communications Council, for 14 years from 1979. He died in Sydney on Monday and the funeral will be next Monday.
He was best-known for his “legal to purchase – legal to advertise” stance when it came to tobacco in Australia. Read more »
My Kitchen Rules remains the most successful show of the year with 1.803 million capital city viewers tuning in last night.
It has become the Groundhog Day ratings story of the year, topping the table every night it airs and propelling Seven to yet another nightly win.
The Block: All Stars has begun to stalk it, however, with 1.226 million viewers to run second for the night – but down from the 1.4 million plus who watched it on Sunday night when MKR doesn’t air. Read more »
Complaints had been made to the media watchdog that, after trying to unsubscribe from Groupon’s daily and weekly newsletters, customers were only taken off one mailing list, but not both. Read more »
As the Australian media and our politicians charge head first towards the September Federal election, Twitter has deployed the man described by The New York Times as “the human embodiment of Twitter” down under.
In his first Australian media interview, Adam Sharp Twitter’s head of government, news and social innovation told Mumbrella that the upcoming election would likely be a significant driver of growth for the social media platform in Australia.
“In the US, France, Korea, Japan and other countries that recently had elections we saw they are a big driver of user interest,” Sharp told Mumbrella.
DMG’s re-branded smoothFM radio network which has pushed the former name Vega by up to two points in audience share in Sydney alone is undergoing an overhaul just 10 months into its new, and successful, easy listening format.
David Reyne has been dumped from nights and Ed Phillips from breakfast.
The network has decided to swap Bogart Torrelli’s drive show into breakfast and move Cameron Daddo’s weekend show into the five night a week evening show instead.