Marcus Casey and Nic Christensen join Mumbrella

Mumbrella has appointed two new senior journalists to its editorial staff and a new account manager to its sales team.

Veteran media writer Marcus Casey joined on Monday, while Nic Christensen will be joining the team on January 21.

Casey and Christensen – both former News Limited journalists – will work across both Mumbrella and sister title Encore which relaunches as a weekly, tablet-only publication at the end of the month

Casey’s 28-year-career includes a string of roles on Sydney’s Daily Telegraph. His experience includes editing The Daily Telegraph’s TV section and three years on the title’s Confidential showbiz section. He has also been a News Limited New York correspondent. He recently returned to Australia after a stint working in Cambodia.

Christensen has previously worked on The Australian’s Media section where his roles include editing its website and writing its social media column. He is currently associate producer of Sydney talk station 2UE’s breakfast show. He has also worked for The Daily Telegraph and 2GB. He was the Walkley Foundation’s student journalist of the year in 2009 and reporter of the year in the UTS journalism awards in 2010. Read more »

Angus McGregor takes AdStream role as Fairfax’s Michael Riach replaces him in Perth

michael riach

Riach

angus mcgregor

McGregor

The sales director of News Limited’s WA newspaper The Sunday Times is to join AdStream in the newly created role of sales and marketing director.

Angus McGregor will be replaced by Fairfax Media’s Michael Riach. Read more »

Lingerie brand tells women: You should know what to expect when a man asks you over for a movie

Melbourne underwear company Kayser Lingerie is facing calls calls for a consumer boycott after it posted an ill-conceived Tweet which suggested a movie date equated to a sexual encounter.

The Twittesphere erupted last night with writers saying the brand had implied that women should expect to be sexually assaulted, or that they should be prepared to have sex, if they went on a movie date with a man. Read more »

Berlei uses women bouncing on yoga balls to highlight the importance of wearing sports bras

Host Sydney has completed its first work for Berlei lingerie after winning the account in November.

The Bounce campaign was completed with Host’s creative partner Parlour and sees two women bouncing on yoga balls in sports bras.

The aim of the campaign for the Pacific Brands-owned Berlei is to illustrate the support given, and importance of wearing a sports bra when exercising. Read more »

Tropfest releases trailer directed by 2012 winner Alethea Jones

Tropfest has released the trailer to its 2013 festival, directed by last year’s winner, Alethea Jones.

The whimsical trailer tells the story of how the balloon, Tropfest’s signature item which must appear in every film entry, was first created. Read more »

Website promises to help bush fire victims – but only if enough if it gets enough Facebook likes

sellitonline

An Australian online shopping site has apologised for using the bush fire crisis to try to build the number of followers for its Facebook page.

Gold Coast-based Sellitonline.com.au promised to donate generators to help those in Tasmania without power – if there were enough likes for its page.

It posted a message saying: “What we need you do do is get everyone of your friends to join sellitonline Facebook page and the more people we get will determine how many generators we donate.” Read more »

Sam Kekovich gets Lambnesia in this year’s MLA Australia Day campaign

Meat & Livestock Australia’s front man Sam Kekovich suffers a head injury which causes him to hallucinate about rugby players in tutus, getting his fingernails painted and dancing Gangnam Style in this year’s Australia Day campaign.

kekovich gangnam style

Kekovich tells viewers that he is suffering from “Lambnesia” which causes symptoms of unAustralianess.

The scene was set for the campaign with Ten uploading a video to its YouTube channel last week which appeared to show Kekovich being injured by a misdirected cricket ball during a live cross with weatherman Tim Bailey.

The reveal was due to take place on Seven’s Today Tonight yesterday evening, but the network extended its news bulletin to cover the bush fires emergency, with Kekovich appearing on Sunrise this morning.

The ad retains Kekovich’s signature rant to camera. The campaign, from creative agency BMF, aims to drive consumers to a website where they are invited to take part in the “National Lambnesia Test“.

View the ad: Read more »

Ten both shines and canned in TV Tonight reader awards

The Ten Network may have been the ratings basket case of 2012 but readers of TV Tonight have given it a vote of confidence in the website’s annual awards.

Ten programs Homeland, Offspring, Modern Family, The Project, The Living Room, Before The Game and Puberty Blues were all winners in their various categories, with Offspring’s Asher Keddie voted Favourite Female Actress for the third year running in the show voted Most Popular Drama.

Read more »

TAC and Melbourne Victory ask fans to ‘slow down and stay in control’

A new social campaign from the Transport Accident Commission Victoria using Melbourne Victory football players has launched to remind drivers to stay in control.

TAC, a sponsor of the Melbourne Victory has posted two slow motion videos as a competition, one of Victory captain Adrian Leijer and one of midfielder Marcos Flores taking a penalty kick.

The competition, created by agency Lifelounge, goes live today. By entering and sharing the videos on social media, one Victory fan and nine friends can win a private training session with the team. Read more »

Fires lead to leap in news website hits

The bushfires raging in three states has seen a jump in hits on news websites with NineMSN alone recording a 20 per cent jump in traffic to its news  and weather sections over the past three days.

Fairfax also reported rises in The Age and SMH sites – the latter of which ran a 12 hour rolling blog by five writers yesterday. It was the most read story of the day.

Read more »

Brisbane Times live all day long

Brisbane LiveFairfax Media website The Brisbane Times has introduced rolling coverage of the city’s news from morning to night in what is believed to be an industry first.

The site previously had three peak updates – early morning, lunch and then 5pm – but editor Simon Holt has introduced a Brisbane Live section with constant updates on all city news such as traffic conditions, burst watermains, breaking political news. Read more »

Was Kekovich really treated with a frozen chop?

kekovich facebookA video uploaded by Channel 10 purporting to show Sam Kekovich being accidentally hit by a cricket ball is looking increasingly likely to be part of a guerilla marketing campaign for Meat & Livestock Australia after the personality tonight claimed on Facebook that he tended the injury with a frozen chop.

As Mumbrella reported on Monday, questions were raised about the authenticity of the video which purported to be part of a live cross featuring Kekovich and Ten’s weatherman Tim Bailey.

Ten was then revealed as the media partner for this year’s MLA Australia Day campaign which features Kekovich as its spokesman.

Tonight, Kekovich posted an image of himself on Facebook captioned: “Tiny Tim Bailey comes to my aid after some goose hit me in the scone with a cricket ball. I felt a bit better after I put a frozen chop on it.”

kekovich tim bailey

Read more »

Nine News switches to rolling news coverage of Australia’s bush fire crisis

Nine has switched to rolling coverage of Australia’s bush fire crisis.

The coverage began with Nine News Now at 3pm eastern, in just the broadcast’s second day, followed by a special report from 4pm presented by Amelia Adams. Read more »

Sydney radio market goes into decline following Today Network prank call nurse’s death

2day fm sydneyThe Today Network’s disastrous Royal prank call linked to the death of a British nurse led to Sydney’s radio advertising market declining in December, new figures have revealed.

Faced by a growing advertiser boycott, Southern Cross Austereo was forced to pull all ads from the Today Network’s Sydney station 2Day FM as it dealt with a global backlash to the stunt by presenters Michael Christian and Mel Greig. 2Day FM has Sydney’s largest audiences and commands the market’s greatest ad revenues.

In order to get its ads back on the air, 2Day FM pledged to donate its profits for the final days of the year to the nurse’s family.

In what was expected to be a month of growth in the Sydney market, revenues instead declined by 2.09% to $15.529m – a drop of about $300,000 compared to the same month in 2011. The numbers were revealed in data released today by Commercial Radio Australia.    Read more »

Digital TV reception problems set to surge

An industry expert has warned Australia’s capital cities are unprepared for this year’s turn off of analogue TV signals and expects a surge of complaints when reception for both analogue and digital TVs fails.

Many people living in the inner suburbs of Sydney who have purchased new flat screen digital TVs have already complained of program drop outs or pixelation of viewing if they have internal aerials. Sydney’s analogue signal is turned off on December 3. The problem is particularly apparent in apartment blocks where there are antiquated  external aerials – or none at all.

The signal dramas will also affect viewers in Melbourne  when the switchover takes place in December, Adelaide (April), Perth (April) and Brisbane (May). Read more »

McDonald’s re-names stores Macca’s in Australia Day PR stunt

Thirteen McDonald’s restaurants around the country will undergo a name-change to Macca’s in an Australia Day-related PR stunt.

The fast food stores will be given the Australian nickname for the restaurant, with new store signage.

Read more »

Allure Media boss pledges to stay independent of new owner Fairfax

The boss of internet group Allure Media has insisted that the organisation will continue to operate independently, despite the acquisition of its parent group by Fairfax Media.

The purchase of Netus signals a significant shift in the local ownership of sites within the technology space. Allure runs the local versions of Gizmodo, Lifehacker and Kotaku along with consumer sites Popsugar, Fabsugar, Bellasugar and Shopstyle.

Allure, which launched six years ago, claims a monthly audience of 2 million Australians.

Parent company Netus was set up by Daniel Petrie and initially financially backed by News Limited. In December, Fairfax Media bought the company for an undisclosed sum believed to be in the tens of millions.

Allure managing director Chris Janz told Mumbrella that the company will operate as usual. He said:

Read more »

Nine News Now at 3pm targets women

Nine has launched its new afternoon news show Nine News Now, airing at 3PM.

The hour-long show is hosted by Wendy Kingston.

Covering news, entertainment and panel discussions of the day’s topics but with limited sports coverage, the show is aimed at stay-at-home mothers and women over 55. Read more »

 
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