Nine’s night of obesity-themed programming failed to pile on the ratings, with the return of Mike & Molly wheezing with 627,000, and Big, Nine’s answer to The Biggest Loser, attracting a frail 534,000.
It was a rough Wednesday night for Nine overall, with not a single non-news show pushing above 1m viewers. The Big Bang Theory was closest, with 976,000, according to preliminary overnight metro ratings from OzTam.
With no Australia’s Got Talent, which pulled in 1.9m for the first of the semi finals on Tuesday night, Masterchef broke its own season’s best record with 1.602m, forging ahead of the 1.577m it drew on Monday.
James Crawley, a digital creative at Ogilvy, has been selected as the only Australian winner of the Cannes Lions YouTube GoodWork competition.
Entrants to the global competition were asked to pick one of 300 charity briefs, and come up with an idea using YouTube. Crawley’s idea was an interactive YouTube music machine. The video enables the viewer to mix their own music by typing the letters 2, 3, 4, 5, 6, 7 or 8 on their keyboard.
As the end of season three approaches, series producer Andy Nehl and reporter Dan Ilic discuss Hungry Beast.
- The original vision for the show;
- How to create viral content;
- Their message to the ABC on why the show should be recommissioned.
Dan Ilic will be appearing at Mumbrella360 next week.
A man who reluctantly shares his beef curry with his partner, who ordered a salad, is the creative idea behind an ad for Meat & Livestock Australia. BMF was the agency behind the ad, which was directed by Tim Bullock.
Outdoor company Adshel has backed down to a growing backlash against its decision to pull down billboards promoting safe sex after it was accused of homophobia.
The company said that its reason for reversing its decision was because when it had initially acted on complaints it did not realise they had been organised by the Australian Christian Lobby.
In a press release this afternoon, the company said:
“Following ACL Queensland director Wendy Francis’ acknowledgement that the complaints received by Adshel, Brisbane City Council and the Advertising Standards Bureau regarding QAHC’s campaign have been orchestrated by the Australian Christian Lobby, Adshel is reinstating the ‘Rip and Roll’ campaign.
Adshel earlier responded to a series of complaints by removing the campaign from its media panels yesterday. None of the complaints indicated any liaison with the ACL, so Adshel was made to believe that they originated from individual members of the public.” Read more »
Cate Blanchett has not been ruled out from featuring in a follow-up campaign to back the carbon tax, despite the ad having received bad press this week.
Dae Levine, head of communications at Greenpeace, one of the organisations behind the Say Yes Australia campaign, told Mumbrella that she had “no second thoughts” about Blanchett’s role in the campaign.
Jetstar has begun a search for a replacement for former GM of marketing David May who has moved to insurance brand iSelect today. Read more »
Ogilvy Sydney has created a set of TV ads for Tourism New South Wales to showcase Sydney’s food, fashion and cultural appeal and help attract domestic visitors to the state’s capital during winter.
Eight 15-second ads have been created with the first two aired featuring fashion designers Heidi Middleton and Sarah-Jane Clarke of Sass and Bide and celebrity chef Matt Moran.
Nova will broadcast a multi-city breakfast show led by Ten’s 7pm Project hosts Carrie Bickmore and Charlie Pickering during the June metro ratings break.
Stations normally appoint caretaker hosts in each state during ratings breaks but The Breakfast Project will be produced in Melbourne and broadcast across Nova’s stations in Sydney, Melbourne, Adelaide and Brisbane. Read more »
Porter Novelli’s Melbourne office has launched a pro bono pop-up PR agency for emerging fashion, jewellery and accessories designers. Read more »
As has been widely expected, the replacement for James Warburton at Seven has been named as Kurt Burnette.
Currently network director of sales, Burnette takes on the chief sales and digital officer position from today.
After protracted legal ructions, Warburton will start at Ten as the network’s CEO in January 2012.
The brand revamp, which goes under the mantra “Discover what’s possible”, is centred on the idea that the school enables boys to achieve their best through a broad curriculum, good facilities and staff support.
The campaign, and brand identity, was created by McCann Sydney.
Lark was previously VP of global marketing for Dell’s public and large enterprise group. He also brings the bank what is likely to be a strong understanding of online platforms, having headed Dell.com which at the time claimed to be the world’s biggest ecommerce site.
Ex-Spice Girl Melanie Brown, otherwise known as Scary Spice, is to join the 2Day FM breakfast team as a guest host while she is in the country filming Seven show X Factor.
Michael James, who features in the ads for Queensland Association of Healthy Communities, claims the outdoor company bowed to pressure from a ‘homophobic’ religious group, the Australian Christian Lobby.
In response to the removal of the posters, James set up the Facebook group titled ‘Homophobia – NOT HERE – Adshel Caves to Homophobic Pressure‘. The group urges members to contact Adshel and demand that the posters be put back up in their original location.
So far, 10,603 people have pledged their support to the group.
The backlash against Adshel has since gathered pace, with a demonstration staged outside the company’s offices in Brisbane today:
The party, at the Arthouse Hotel, next door to the Hilton Hotel in Sydney, is open to Mumbrella360 participants. It kicks off at 6.30pm, immediately after the end of proceedings on the first day of the conference.
Gazzo has worked at Chanel V for nearly four years. She is also a regular guest DJ at Sydney indie night Purple Sneakers.
Clayton has spent six years with Channel V. Along with Gazzo, he co-hosts the channel’s weekly pop culture show The Riff.
Tickets for Mumbrella360 – and the full programme – are available on the Mumbrella360 website. The conference takes place at The Hilton on June 7 and 8.
Media agency OMD has lost the Australian media account of insurer Allianz to MEC after eight years.
The brand was consolidated to WPP’s Group M agencies globally in late 2009. In most markets, Mediacom looks after Allianz, although client conflict with NRMA saw sister agency MEC pitch against OMD for the business.
The shift is not likely to lead to redundancies at OMD as the agency has been staffing up following wins including Trend Micro, Weight Watchers, Radio Rentals, Ancestry.com, eHarmony and Huawei.
At the time of posting, MEC boss Peter Vogel could not immediately be reached.
Kellogg is looking for an agency to handle its public relations, and is using Twitter to aid its search in what the brand believes is the first time the medium has been used for this purpose.
The cereal giant wants to consolidate its PR activity into a single agency as the company looks to become more media friendly.
Of late, the business has been awarded on a project basis, with multinational network Hill & Knowlton and local independent DEC Communications among those on the roster.
“Historically, we’ve been quiet on the PR front,” Gareth Lucy, corporate communications & PR manager, Kellogg Australia & New Zealand told Mumbrella. “But we’ve got a good story to tell about our CSR iniatives, innovations and nutritonal improvements – our products are now lower in salt and higher in fibre.”
Lucy joined Kellogg Australia & New Zealand in April, taking on a newly created role to spearhead the company’s communications.