The Sphere Agency uses rock band metaphor in campaign to push its integrated credentials

Sphere ad: lambasts big siloed agencies

A Melbourne ad agency has launched a campaign to promote itself to clients.

The Sphere Agency has used online video, e-direct marketing and a microsite to push its integrated credentials to medium-sized advertisers with a budget of between $2m and $10m.

The 10-year old agency is also pushing its ‘Everything you want, nothing you expect’ slogan.

An online video uses the analogy of a rock band to show how integration should work, with the line ‘Get your communications working harmoniously.”

The agency’s MD Michael Abdul, said: “It’s just common sense: nothing beats having research, strategy, creative, digital, media, experiential and PR all working on the same team, under the one roof, with one bottom line. Read more »

Aussie noir Swerve opens quietly as Prometheus tops box office with $6.8m

A new Australian film in limited release has opened quietly across just 16 screens.

Billed as Australian noir, Swerve had its world premiere at last year’s Melbourne International Film Festival and opened the Australian Film Festival in March.

Directed by Craig Lahiff and produced by Helen Leake the film took $24,487 at the box office for a $1,530 screen average.

The original strategy to be released in the USA through Cohen Media Group before Australia. In February Leake told Encore: Read more »

Fairfax New Zealand appoints Australian sales director Chris Williams

Chris WilliamsFairfax Media New Zealand has appointed Chris Williams as Australian sales director.

Williams will be based in Sydney in a move intended to boost Fairfax New Zealand’s profile in Australia for advertisers targeting New Zealand.

Williams was previously at Sentia Media companies Brandtology and Media Monitors – and before that held sales roles at APN (NZ Herald) and ACP in New Zealand.

The move comes the day after Fairfax pressed ahead with a plan to move production jobs from Australia to New Zealand despite strikes and protests from journalists.

Williams said in a release:  Read more »

Being Lara Bingle premieres below 1m

The premiere of Ten’s new personality-led reality show Being Lara Bingle fell short of reaching the million metro viewers mark on Tuesday night.

The fly on the wall show, which has been heavily promoted on YouTube and Facebook, was promoted with an 8pm start but began at 8:11pm.

It averaged 925,000 and peaked at 1.226m across the five city metro markets, according to OzTam.

The show peaked at 1.226m in its first minute before beginning to drop. At its lowest, the show dipped to 616,000 and returned to over a million at 8:32pm, when Bikie: Wars was scheduled to start.

The show placed and 13th overall for the night and third in its time slot, losing to Nine’s The Big Bang Theory’s 1.274m in seventh place and Seven’s Once Upon A Time’s 1.058m in ninth place.

Read more »

Australian film-maker shortlisted for Ridley Scott’s YouTube film competition

An Australian film-maker has had two short films included in a shortlist of 50 to compete in YouTube’s Your Film Festival.

The competition is run in conjunction with the video platform, Venice International Film Festival and Ridley Scott’s Scott Free production company, with the winner receiving $500,000 to develop a project with Scott and Prometheus star Michael Fassbender.

The top ten finalists, as voted on by the YouTube community, will attend and screen their films at the 69th Venice International Film Festival in August.

Read more »

Fairfax production offshoring goes ahead; talks with striking journos and unions collapse

Protests against Fairfax outsourcing plans

Fairfax is pushing ahead with plans to move scores of production jobs offshore, after talks with protesting journalists and the unions collapsed.

Fifty-six full-time production staff, spread over 61 full and part-time jobs, will move from Australia to New Zealand as part of Fairfax’s plan to strip out cost and transition from a print into a predominantly digital publisher.

The move will hit regional newspapers The Newcastle Herald and Illawarra Mercury hardest, with up to half of their editorial staff made redundant.

Journalists’ union The Media, Entertainment & Arts Alliance slammed the move, saying Fairfax “seems to think it can rip the heart out of these papers without consequences.”

The offshoring comes despite strikes and rallies held in Sydney, Wollongong and Newcastle to combat the proposals, and a plan to keep the jobs in Australia.

Local news network NBN reported the following reaction from employees in Newcastle.

A statement from MEAA acting federal secretary Paul Murphy said: “Fairfax has ignored its readers and instead has taken the axe to two great newspapers with proud histories of more than 150 years of service to their communities.”

Read more »

CumminsRoss adds Fiat and Alfa Romeo to Chrysler client list

Independent agency CumminsRoss has picked up more Chrysler business, adding Fiat and Alfa Romeo to a client list that includes Jeep and Dodge.

The win has helped CumminsRoss’s head count rise to 62, up from 22 in August last year. The agency launched in January 2011.

Chrysler marketing director Sam Tabart said: Read more »

GE Capital launches first Australian brand campaign

GE Capital has launched its first brand campaign in Australia, using print, digital and social media.

Created by Clemenger BBDO Sydney, the campaign introduces the line ‘Building better businesses’ and features customer testimonials telling the story of how GE Capital has helped their business grow.

GE Capital A&NZ chief marketing officer, Suzana Ristevski, said: Read more »

Fairfax hires Anthony Rice in new national sales director role

Anthony RiceFairfax has announced a key new hire in its Media Metro division, with the addition of Anthony Rice in the new role of national sales director, products and audiences.

Rice was formerly at engagement agency Global Red as media director and Readers Digest as sales director.

The announcement comes a week after the appointment of Sarah Keith to the newly created role of head of print advertising strategy. 

Read more »

Ten sales boss Mike Morrison suddenly departs

Mike MorrisonTen’s sales boss Mike Morrison has dramatically left the company, less than six months into the role.

The unexpected departure raises major questions over the reshaping of the network by CEO James Warburton, with the leftfield appointment of Morrison one of his most major hirings.

There were few clues in an official statement from Ten on the nature of Morrison’s exit.

The statement:

“Mike Morrison has resigned as Chief Sales Officer of Network Ten, effective immediately.

“In the interim, Network Ten Chief Executive James Warburton will assume overall responsibility for the Sales department.

“Network Ten National Sales Manager Kylie Rogers will lead the Sales department on a day-to- day basis until a successor for Mr Morrison is appointed.” Read more »

Fairfax profit decline accelerates

The decline in Fairfax Media’s annual profits has accelerated, the company has signalled to the market.

In an update released to the Australian Stock Exchange this morning, Fairfax Media said that its full year profits would be around $500m – down nearly 18% on last year’s $607.4m, which were in turn down 5% on the previous year.

The company said that so far in 2012, revenues have sunk by 8% compared to the same time last year.

Referring to the “difficult” environment, CEO Greg Hywood said in a statement: “This trading environment has continued and the company expects revenue for the second half to be approximately 8% below last year.

“Assuming current trading conditions remain, the company expects to report underlying earnings before interest, tax, deprecation and amortisation (EBITDA) of circa $500 million.” Read more »

The Voice roars above 2m, but Tricky Business slips

the voice logoThe Voice climbed back over the 2m-mark on Monday night, recovering from a ratings slow-down over the last three weeks.

The song contest, which saw the eight final contestants reduced to four, took 2.154m viewers between its 7.30pm – 9.30pm advertised timeslot. But when shifted to correct broadcast times, took 2.127m across the five city metro market, according to the preliminary results by OzTam.

The shift had less impact on the show than Tricky Business, which followed The Voice on Nine. The drama initially took 1.091m viewers to place eighth. But when adjusted for true broadcast times, averaged 682,000 to place 19th. It fell from last week’s 769,000.

Read more »

Weight Watchers ditches airbrushed models for ‘real slimmers’ on cover

Weight Watchers June issue

Weight Watchers July issue

Weight Watchers is doing away with airbrushed models on its covers as part of a redesign led by new editor Jennifer Connell.

The 21-year old magazine claims to be the only consumer title in Australia to feature real women on every cover from now on.

The July cover features 24-year old school teacher Penelope Strachan.

“From July onwards, they’ll be no models on the cover. We want to keep it real,” Connel told Mumbrella, who joined Weight Watchers from NewsLifeMedia in March. “They’ll be real slimmers with not a shred of airbrushing.”

Read more »

Location Location Location Australia to air next month

The Lifestyle Channel has announced an air date for property show Location Location Location Australia.

The Shine Australia production will air from July 11.    Read more »

Bonds signs Todd Lasance for summer ad blitz

Bonds has recruited Aussie actor Todd Lasance to be part of the underwear brand’s summer advertising offensive.

Lasance, who has been filming Spartacus in New Zealand, will team up with Rachael Taylor, Bonds’ main brand ambassador.

“We love Australians doing well on the international stage – and Todd fits that description. He’s mates with Rachael, so they should have good chemistry in our ads. He also looks fantastic in a pair of briefs,” Bonds marketing manager Zoe Hayes told Mumbrella.

She would not comment on how whether Lasance’s brushes with bad headlines in the past had effected the brand’s decision to hire him. Read more »

Group buying site Jump On It closes down in merge with LivingSocial

Australian group buying site Jump On It has been merged into its US-based parent company LivingSocial two years after its launch in May 2010.

Read more »

Mumbrella to launch award for risk taking, as ChangeOneThing consensus calls to overcome culture of conservatism

ChangeOneThing m360 logo

Mumbrella is to create an award category to celebrate risk taking in the industry after yesterday’s Mumbrella360 ChangeOneThing session identified a culture of conservatism as the single issue to tackle in the coming year.

The session – curated by media agency PHD – saw the industry vote beforehand on which three topics they wanted to be debated. Read more »

Euro RSCG Sydney MD Julie Burke exits

Euro RSCG Sydney managing director Julie Burke has left the agency.

Burke, a former BMF group account director and head of planning at Fallon Minneapolis, joined Euro in March, and led the rejuvenation of Euro’s culture in the year she ran the agency.

She resigned six weeks ago without a job to go to.

Euro RSCG Group Australia CEO Anthony Gregorio has stepped into Burke’s role during the search for her replacement.

Gregorio said: Read more »

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