Nine wins in tight Thursday ratings battle

Seven and Nine finished Thursday night in a virtual dead heat, with ratings shares of 25.5 per cent and 25.6 per cent respectively.

Seven’s performance was driven by My Kitchen Rules, which rated 1.679m, according to preliminary overnight metro ratings from OzTAM.

Meanwhile, Nine’s live NRL game between Parramatta Eels v Canterbury Bulldogs almost won in Sydney, where it rated 418,000, only just behind MKR’s 422,000. Read more »

MCM Media hires Brett Nossiter as content director as Luke Wallis departs after ten years

Brett ‘Nozz’ Nossiter

Brett ‘Nozz’ Nossiter

MCM Media has hired a new content acquisitions and partnership director as Luke Wallis exits after a decade with the company.

Brett Nossiter joins from DMG, where he created and managed DAB+ radio stations Koffee, Novanation and Radio Free, launched the group’s syndication business in 2011 and managed artist relations for music streaming service Rdio.

He will report to group content director, Sam Thompson, joining the Sydney office on 22 April. Read more »

Ticketek says no to cheap friends

Say no to cheap friendsTicketing service Ticketek has launched a social media campaign to promote new social ticket buying tool ‘Invite A Friend’.

The new service enables customers to reserve tickets next to their friends at an event, and send invitations via Facebook for their mates to purchase tickets, removing the hassle of one person having to pay for everyone’s tickets upfront.

The ‘No to cheap friends’ campaign, targeted at customers who buy tickets for friends but rarely get their money back, is being promoted via Facebook and Ticketek’s email database and mobile site. Read more »

Bauer Media publisher Robyn Foyster resigns

Robyn FoysterRobyn Foyster, the publisher of Bauer Media magazines Woman’s Day, Cosmopolitan, Madison, Harper’s Bazaar and Grazia, is leaving the company, Mumbrella can reveal.

A Bauer spokeswoman confirmed the news, which has been circulated internally via an email from publishing director Gerry Reynolds, who said he regretted Foyster’s decision but wished her well.

Her next move is unclear. She is understood to be leaving the company on 15 March. Read more »

Campaign aims to get top LinkedIn users on stage with Richard Branson

Richard BransonThe University of Queensland has launched a campaign to find Australia’s top LinkedIn users to join Sir Richard Branson in a conference held in May.

Designed and created by Publicist Mojo Brisbane, the ‘Next? The Future of Business Q&A’ campaign aims to find a panelist to join Branson, Andrew Griffiths, Tim Longhurst, and Christine Cameron through LinkedIn.

This is the first time in Australia LinkedIn has run a promotion of this nature. Read more »

Agencies both claim win for fitness networks

Competitors InLink and Active Media Group are both claiming big wins when it comes to the fitness and health market this week.

Active Media Group have recently partnered with Goodlife Health Clubs while InLink are now partners with Ultimate Media.

Fitness First was the sole client for AMG until their partnership with Goodlife Health Clubs, which was previously represented by Ultimate Media. Goodlife brings 65 health clubs to the partnership . Read more »

Ten hits out at media reform proposals, ‘It is now obvious to everyone that SCA plans to merge with Nine’

ten-logoTen’s newly appointed boss Hamish McLennan has issued an angry statement in response to the government’s media reform proposals.

He has called plans to scrap the 75% audience reach rule “staggering” and said it would enable Nine Entertainment Co’s widely rumoured merger plans with the TV assets of Southern Cross Austereo, formerly known as Southern Cross Media, to go ahead.

McLennan said that it was now “obvious to everyone” that Southern Cross Austereo plans to merge its TV assets with Nine and suggested that “whispers have taken place over the back fence” between media minister Stephen Conroy and the potentially merging parties. Read more »

Omnicom set to launch new global media agency brand

Omnicom Media GroupMarketing communications giant Omnicom has plans to roll out a new media agency brand, Encore understands.

The global agency would sit alongside the company’s existing agencies OMD, PHD and M2M, and is expected to launch in the Australian winter.

The news emerged at the Festival of Media Asia in Singapore, although Omnicom executives did not confirm details.

Read more »

Phil Phelan is Sapient Nitro’s national strategy director

Phil PhelanTechnology-led creative agency SapientNitro has hired the former managing director of MediaCom Melbourne as national strategy director.

Phil Phelan, a popular strategist who spent three years running the WPP media agency’s Melbourne office, moves into the role vacated by Mike Morrison a little over a year ago when he moved for his short stint as Ten’s chief sales officer.

Phelan will oversee strategy for Sapient across its three offices in Melbourne, Sydney and Brisbane. Read more »

Legal firm behind anti-TAC motorcyclist activist campaign hires TAC’s media buying group

Maurice Blackburn's anti-TAC 'Stop SMIDSY' campaign

Maurice Blackburn’s anti-TAC ‘Stop SMIDSY’ campaign

A legal firm behind a motorcyclist activist group that has been angrily campaigning against the Transport Accident Commission for the last year, has hired the media group that buys for the TAC.

Maurice Blackburn, the law firm behind the  Stop SMIDSY campaign – which claims the TAC unfairly portrays motorcyclists in its advertising – has appointed Aegis Media’s Vizeum to buy its media after a competitive pitch.

Vizeum’s sister media agency Mitchell & Partners, which is owned by Aegis Media, buys media for the TAC and the rest of the Victorian government. The Vic government account is run by the TAC’s marketing chief John Thompson, who joined Mitchell & Partners three months ago. Read more »

Race relations, politics and pop culture focus for new SBS show Legally Brown

Nazeem Hussain has written a  "daring" comedy series Legally Brown for SBSA comedy series called Legally Brown, written and hosted by Nazeem Hussain, has been announced today, with the promise it will be daring and boundary pushing.

The series was created by Southern Star Entertainment and will be 10, 30-minute episodes that focus parodying Australian culture, including race relations, local and international politics and pop culture. Read more »

Ten digital chief calls for industry unity on catch-up TV

Rebekah HorneChannel Ten’s new chief digital officer has called for Australia’s free-to-air television networks to implement a single platform for catch-up TV in Australia.

Rebekah Horne told Encore, in her first interview since taking the role, there are strategic reasons for the networks to work together on IPTV.

Asked if Australia’s TV networks should be implementing one platform, similar to the Hulu model in the US, Horne said: “It would make sense for that to take place.” Read more »

Ex-Vogue editor: agencies are wringing the sponge dry

Kirstie ClementsMagazine creativity has been hit by the increasing influence of agencies attempting to “wring the sponge dry”, the former editor of Vogue has warned.

In a video interview with Encore to promote her new book The Vogue Factor, Kirstie Clements said that the emerging influence of PR and marketing on the editorial process hit creativity and ended the “church and state” separation between editorial and commercial interests.

She said: “Money is always the key to everything. It was gradual. Every day you drew a new line in the sand. Read more »

Former Advertising Federation of Australia boss Bruce Cormack dies

Bruce Cormack, former Federal Director of the Advertising Federation of Australia died this week.The former federal director of the Advertising Federation of Australia, Bruce Cormack, died at the age of 82 this week.

Bruce Cormack served as the head of the federation, which has since become the Communications Council, for 14 years from 1979. He died in Sydney on Monday and the funeral will be next Monday.

He was best-known for his “legal to purchase – legal to advertise” stance when it came to tobacco in Australia. Read more »

My Kitchen Rules rates 1.8m, The Block with 1.2m

My Kitchen Rules rates 1.38m

My Kitchen Rules remains the most successful show of the year with 1.803 million capital city viewers tuning in last night.

It has become the Groundhog Day ratings story of the year, topping the table every night it airs and propelling Seven to yet another nightly win.

The Block: All Stars has begun to stalk it, however, with 1.226 million viewers to run second for the night – but down from the 1.4 million plus who watched it on Sunday night when MKR doesn’t air. Read more »

Groupon warned by ACMA for emailing deals without consent

Groupon logoOnline retail giant Groupon has been formally warned by the Australian Communications and Media Authority for sending email alerts on deals to people without their consent.

Complaints had been made to the media watchdog that, after trying to unsubscribe from Groupon’s daily and weekly newsletters, customers were only taken off one mailing list, but not both. Read more »

Twitter optimistic about Australian growth ahead of Federal poll

Twitter’s head of government, news and social innovation Adam Sharp

Twitter’s head of government, news and social innovation Adam Sharp

As the Australian media and our politicians charge head first towards the September Federal election, Twitter has deployed the man described by The New York Times as “the human embodiment of Twitter” down under.

In his first Australian media interview, Adam Sharp Twitter’s head of government, news and social innovation told Mumbrella that the upcoming election would likely be a significant driver of growth for the social media platform in Australia.

“In the US, France, Korea, Japan and other countries that recently had elections we saw they are a big driver of user interest,” Sharp told Mumbrella.

Read more »

SmoothFM shuffles the deck-board despite ratings gains

DMG’s re-branded smoothFM radio network which has pushed the former name Vega by up to two points in audience share in Sydney alone is undergoing an overhaul just 10 months into its new, and successful, easy listening format.

David Reyne has been dumped from nights and Ed Phillips from breakfast.

The network has decided to swap Bogart Torrelli’s drive show into breakfast and move Cameron Daddo’s weekend show into the five night a week evening show instead.

Read more »

 
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