Natasha Exelby dumped from Wake Up

wake up deskThe Ten Network has this morning announced the departure of Natasha Exelby from its new breakfast program Wake Up.

The surprise departure comes just 16 days after the launch of Wake Up to lacklustre TV ratings. 

Wake Up debuted to 52,000 viewers on November 4, only fractionally more than its ill-fated predecessor Breakfast, and sunk as low as 28,000 in the second week.

Adam Boland, Ten’s director of morning television, said a lack of chemistry was the reason for Exelby’s departure, something he had said was vital to breakfast television when he announced the show’s line up in July.

The announcement:  Read more »

Dancing with the Stars wins for Seven as Keating draws viewers for ABC1

The penultimate episode of Dancing with the Stars drew a metro audience of 1.22m to Channel Seven making it the top program of the night, according to OzTam.

Meanwhile, Keating, the second part of Kerry O’Brien’s interview series with former Prime Minister Paul Keating, was second in the 8.30pm time slot with 781,000 viewers on ABC1.

And Channel Nine’s repeat episodes of The Big Bang Theory averaged 809,000 and 672,000 across the five cities rating second in the 7.30pm timeslot, preliminary overnight metro ratings show.

However The Big Bang Theory repeat was the most watched program in people 25-54, while Dancing with the Stars was second in that demographic.

Read more »

New app targets consumers with discounts for nearby shops

Screen Shot 2013-11-18 at 4.14.36 PMA new app, developed by 3 Electric Sheep Pty Ltd, will target consumers in the area to send them direct marketing notices on savings in nearby retail outlets.

The app, SnapItUp, lets shops communicate directly with customers that are nearby utilising the consumer’s smart phones GPS signal, its Wi-FI location tracking, or the phone’s cell-tower triangulation.

Read more »

Morning Update: Parody of Gravity trailer set in Ikea; Coca-Cola focuses on Typhoon Haiyan relief effort; Bloomberg lays off staff

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Fun Parody of Gravity Trailer Is Set in That Other Huge, Terrifying Void: an Ikea

“Few things are more perilous and panic-inducing than getting separated from your companions in an Ikea—an experience that some young filmmakers have now captured in a perfect parody of the trailer for Gravity.”

Read more »

Mumbrella to run gamification masterclass

Mumbrella is to hold a gamification masterclass in our final training event of 2013.

The masterclass is being led by media agency PHD Worldwide’s strategy director Chris Stephenson, whose session on gamification at this year’s Mumbrella360 was one of the highest scoring in delegate feedback.

The half day workshop, taking place in Sydney on the morning of Tuesday December 3, will explore how to apply the principles of gamification to brands, business and projects. The course is aimed at marketers looking at new ways of engaging customers, agency planners who are briefing on new projects with a technology component, or those who want to build their practical knowledge of gamification.

Read more »

Fiesta campaign focuses on “awkward situations”

FIESTA0106_Fiesta_Supalite_BF_1175x1775_PDF_FINAL.inddThe campaign for the new Ford Fiesta is positioning the hatchback as the solution to everyday awkward situations, positioning the car as the “ultimate escape hatch”.

Everyday awkward situations campaign, which is very similar to a Kia campaign from earlier this year,  is an outdoor and radio campaign, created by JWT Melbourne for the new Ford Fiesta with the tagline ‘Get the Fiesta Out of There’.

The campaign marks the first time Ford has partnered with music video site Vevo to create pre-roll advertisements for the site featuring young artists.

JWT Melbourne’s ECD Richard Muntz said: “This is a really confident campaign platform that builds an identity for Ford’s smallest of small-car nameplates.”

Read more »

Analyst: Ten should under promise and over deliver in 2014

TenAhead of tonight’s Ten upfronts, the  network has been warned it should under promise and over deliver in 2014 as it aims to win advertisers for the next year’s TV programming.

All three free-to-air networks are currently aiming to win over media buyers by previewing their schedules and strategies for the next year, but none will have a harder job than Channel Ten this evening, media analyst Steve Allen said.

Although the network took what was described as a “humble” approach to programming last year, offering more consistency and less risk, the fact that the chief executives who presented those promises have not remained at the network may make next year’s lineup a harder sell, said media analyst Steve Allen. Read more »

Host’s Paul Ward to join Naked Communications as group production officer

PaulWardAfter just over a year at Host Sydney as regional chief operating officer, Paul Ward has moved to Naked Communications to take up a role as global group production officer based in Sydney.

Ward joined Host Sydney in August last year after 16 years at Bartle Bogle Hegarty (BBH) in senior production roles.

In taking on the newly created role as group chief production officer, Ward will work closely with the Naked Australia, US, and USA CEOs and their teams, and alongside Naked Group COO Joe Lugo.

Starting in January 2014, Ward will work from Sydney but will travel around Naked’s various offices.

Incoming Naked Australia CEO, Carl Ratcliff said: “With Paul on board, Naked will have even greater firepower as a creative agency to serve the multifaceted needs of clients today. Naked has seen strong growth and building momentum in recent times. In Australia we have recently been appointed the lead creative agency for Blackmores and the communications strategy lead for Jagermeister and globally, we have won significant new business that includes Virgin Atlantic, The Coca-Cola Company, De Beers Forevermark, Danone and Mars Pedigree.”

Read more »

Victoria Bitter celebrates the Ashes with scoreboards big and small

Ian Healy

Ian Healy

Victoria Bitter has kicked off its summer campaign unveiling outdoor scoreboards in Sydney, Brisbane and Melbourne which deliver live Ashes updates to all who pass by.

The company is also giving away Live Ashes Scoreboards which connect to Wi-Fi networks to track the score of the Ashes in real time. The Live Ashes Scoreboard features commentary from cricketing legend Ian Healy and will broadcast every official Australian game until March 2015.

The scoreboard will remind consumers when it’s time to knock off and watch the last hour of play by playing the Victoria Bitter theme song.

Victoria Bitter general manager, Richard Oppy said in a statement: “Hard working Aussie blokes love their summer cricket and can’t wait for the Ashes but they may not have time to sit down and watch five days of Test Cricket, so we have developed the Live Ashes Scoreboard.”

The scoreboards can also be used to keep score for consumers background cricket matches on rest days or during the tea break.

“This big summer campaign will help keep the momentum going on what has been a solid performance for Victoria Bitter turning around a decade of declining sales,” Oppy said in a statement.

Read more »

The Guardian re-enters the top 10 Australian news websites

NielsenUK newspaper The Guardian has re-entered the top 10 Australian news websites, amid an overall fall in online traffic last month after September’s election driven peak. 

The Guardian was ranked ninth in the October Nielsen Online Ratings with an audience of 1.19m down from 1.214m the month before.

This is only the second time The Guardian has ranked in the top 10, the last time was in May around the time of its launch,  and came after falls in online audience for The Australian (1.16m) and Bigpond (1.05m) last month.  Read more »

Fairfax makes Antony Catalano CEO of real estate website Domain

antony_catalano_weekly_review

Catalano

Metro Media Publishing boss Antony Catalano has been appointed by Fairfax Media as CEO of its real estate classifieds business Domain.

Catalano was most recently the chief executive and publisher of Metro Media Publishing (MMP), which he founded after he was made redundant from Fairfax, and then launched The Weekly Review to rival Fairfax’s Melbourne Weekly.

After the MMP publication started poaching revenues of Fairfax Community Newspapers, Fairfax Media bought a 50 per cent stake in MMP for $35m, with the Melbourne-based publishing company MMP then also taking responsibility for sales of Domain products in Melbourne.

Read more »

Nando’s Australia teams up with RedFoo to promote loyalty program

Nando’s Australia has teamed up with former LMFAO frontman and X Factor judge, RedFoo to promote its loyalty program PERi-Perks.

Perks members are able to enter a competition to win dinner with RedFoo and tickets to an exclusive gig in Melbourne.

The campaign is being promoted on national radio through the Austero Network, across social media, Nando’s Australia website, Austereo and Universal websites and in store through point-of-sale
Read more »

Red Agency’s ‘Most Powerful Arm’ wins PR campaign of the year at Golden Targets

PRIA

PRIA President Terri Helen Gaynor, with Rachel White and James Wright from Red Agency

A campaign highlighting the challenges of duchenne muscular dystrophy was last night recognised as the public relations campaign of the year at the National Golden Target Awards.

The event, held by the Public Relations Institute of Australia in Adelaide last night, saw the campaign by The Red Agency recognised for its campaign which highlighted the impact of the rare and fatal muscle degenerative disease and asked people to help lobby the government for more government funding. The agency also won the low cost/pro bono category for the campaign. Read more »

Seven and Nine fight for near equal audience share

Seven and Nine shared the largest audiences last night sharing the top nine programs all with audience of over 1m.

Seven News was the strongest performer of the night with 1.259m followed by Nine’s repeat episode of US sitcom The Big Bang Theory which averaged 1.232m after a new episode drew in 1.158m viewers at 7.30pm. Both episodes were the top programs in people 25-54.

Meanwhile Seven’s episode of Highway Patrol averaged 1.o22m and Air Rescue had 866,000 metro viewers according to the preliminary overnight ratings from OzTam.

Read more »

Morning Update: Kmart hunks play ‘Jingle Bells’ with their junk; 10 brands that changed the world; ‘Unselfie’ Typhoon Haiyan relief effort

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Kmart Hunks Play ‘Jingle Bells’ With Their Junk in Crazy Christmas Ad 

“And you thought the NBA guys were talented for playing “Jingle Bells” via well-timed three-pointers. Check out the Kmart studs in the retailer’s crazy Christmas cross-promotion with Joe Boxer via Draftfcb in Chicago—swaying their sacks to chime out their own impressive version of the holiday standard. That’s some musical junk right there.”

Read more »

Jackass’ Bad Grandpa tops the Aussie box office

Jackass Presents: Bad GrandpaComedy Jackass Presents: Bad Grandpa, in which Johnny Knoxville plays the part of grandpa, has topped the local box office on its opening weekend. According to figures from the Motion Picture Distributors Association of Australia, the Paramount-distributed film made $3.4m across 297 screens beating last week’s top earner, Thor: The Dark World, which this weekend took home $2.7 on almost twice as many screens. Tom Hank’s Captain Phillips rounded out the top three making $882,023 across 273 screens. Read more »

Ten drops Hopman Cup tennis coverage

TenOne of the staple programming of Channel Ten’s summer line up the Hopman Cup is to be dropped after the network and tennis organisers failed to agree over scheduling.

In a statement the Ten Network said it had: “decided to pass on broadcasting the 2013-14 Hopman Cup.”

“The network was unable to reach agreement with Hopman Cup Pty Ltd on appropriate scheduling of the event. The network wishes the event well in the future.” Read more »

The Carousel set to focus on women’s lifestyle branded content

Robyn Foyster

Robyn Foyster

A new online publication, The Carousel, is set to soft launch in December in the Australian market with a significant among of branded content in women’s lifestyle.

Established up by former Women’s Day publisher Robyn Foyster, it aims to create shareable content mostly in video format, under seven pillars of women’s lifestyle: health, beauty, fashion, home, parenting, bridal and food.

Armed with a team that includes former Bauer Media Group editors such as Lizzie Renkhert, ex-editor of Madison, and Amy Molloy, the last editor of Grazia, Foyster says the site will not compromise on quality of content.

As they aim to create shareable content that is not time sensitive, The Carousel will not cover any celebrity news and focus instead on content that is built to last such as easy meal ideas or health and fitness tips from Miranda Kerr’s personal trainer, The Carousel will not post any celebrity news as it dates quickly. Read more »

 
Page 343 of 982« First...1020...343344...350360...Last »