The cricket league sponsored by fast food giant KFC has launched its new mascot for the 2012/13 Big Bash League series.
The mascot, Maximus Thunder, has been unveiled with a series of tongue-in-cheek videos and launches nationally today via social media, PR and digital media. Read more »
Naomi Watts, Nicole Kidman, Hugh Jackman, Russell Crowe, Jacki Weaver all nominated at Screen Actors’ Guild Awards
Five of Australia’s leading actors have received nominations at the Screen Actors’ Guild Awards in the US.
Hugh Jackman, Nicole Kidman, Naomi Watts, Russell Crowe and Jacki Weaver have all received nominations for their work in film over the last year. Read more »
Australia’s media watchdog has invoked its powers to investigate the Today Network’s prank call rather than wait the standard 60 days for the radio station to conduct its own inquiry first.
And the Australian Communications and Media Authority said that it intended to “expedite” its investigation. The regulator has previously been subject to criticism that its investigations take too long with many motnhs usually elapsing between an incident and the ACMA report.
The campaign tells the story of three different animals being mistreated by their owners and ends with the emotional line “without you, this is the end of [animal X]‘s story.” Read more »
Community TV channel Aurora is going advertising free on Christmas day.
The channel will also be giving free air time to 12 Australian charities as part of its ’12 days of Giving’ initiative in the run-up to Christmas.
On Christmas day, the channel will run only community service announcements.
Phyllisse Stanton, Aurora CEO, told Mumbrella: Read more »
Y&R has chosen an executive from within its network to head up its struggling Sydney operation, appointing the CEO of Y&R Indonesia as managing director of Y&R Group Sydney.
The announcement comes two months after news emerged that Y&R Group Australia and New Zealand CEO Russel Howcroft would be moving to Ten. Howcroft’s regional role has since been scrapped in favour of a local structure “to get closer to clients”.
Andrew Dowling – an Australian who started his career at Patts Sydney – was chosen to lead GPY&R Sydney, IdeaWorks and VML after a global search that took seven months and involved three recruitment consultancies.
Y&R Group Sydney’s newly appointed COO Jason Buckley, who moved up from chief financial officer in September, told Mumbrella: Read more »
Home & Away is the most Googled TV show in Australia in 2012, Gangnam Style is the top trending search
Seven’s long-running drama Home & Away was the most searched TV show in Australia on Google this year, while Nine’s song contest The Voice was the top-trending TV show.
Korean pop sensation Gangnam Style was the top-trending search item, while Hurricane Sandy was the most searched news item.
Lara Bingle beat fellow model Miranda Kerr to be Australia’s top searched celebrity.
The full list of the most Googled items in Australia this year: Read more »
The agency will work on local and well as global activity for the German sportswear giant.
Head of brand marketing for adidas, Neysa Lubransky said: Read more »
The future of the Cockatoo Island Film Festival tonight looked uncertain with the event’s Twitter account revealing that a meeting is in progress that threatens a “bleak” outcome.
Riders welcome report on motorcycle safety, which asks TAC to avoid creating ‘negatives stereotypes’ of riders in its advertising
The release today of a Victorian government report on motorcycle safety has been hailed as a win for Australia’s motorcyclists in their bitter battle with the Transport Accident Commission over the way riders are portrayed in road safety advertising.
Riders – fronted by the anti-TAC campaign Stop ‘Sorry Mate I Didn’t See You’ – said that a part of the report that recommends for TAC ads to be more balanced in their depiction of the cause of road accidents marked a victory for the motorcycling community.
His exit comes six months after the arrival of Joe Pollard as Mojo’s CEO.
The announcement from Mojo:
Today, Publicis Mojo Sydney announced a number of changes to their creative department.
Chief Creative Officer of Publicis Mojo Australia, Craig Davis, resigned from the business to focus on creativity and innovation in a wider business context. Read more »
Joe Hildebrand will return to Australian TV screens in 2013 with a new factual series taking aim at Australia’s belief it is ‘the lucky country.”
The Daily Telegraph journo reunites with Cordell Jigsaw Zapruder, the team behind his previous series Dumb Drunk & Racist for a six part series to air on ABC2. Read more »
The ad is cut with live action footage mixed with a Luna Park roller coaster superimposed in Federation Square, a clown-driven tram on Bourke Street and bumper cars in a graffiti-lined alleyway. Read more »
Bradnick, currently ECD at BMF in Sydney, is to move across the ditch in February.
He will report to DDB NZ’s ECD Andy Fackrell.
Fackrell said: Read more »
Ikon’s Melbourne office has made a trio of hires, among them media executives from L’Oreal and JetStar. Read more »
The work, which has already delivered more than 32m views on YouTube, was voted ad of the month for November by Mumbrella’s readers
The musical cartoon, which aims to curb preventable train deaths is the fastest spreading Australian viral brand hit of all time.
The ad narrowly beat BMF’s work for The Smith Family in the voting.
News channel ABC News 24 today began streaming live on YouTube, Facebook and Twitter in what the national broadcaster is describing as an Australian first. Viewers can watch live news at dedicated Youtube channel while non-commercial Australian users can also embed the live feed into a web page.
John Collee wrote Tango Underpants, about an Australian backpacking through South America who, after a bad break up discovers the tango and, according to the synopsis ‘the importance of the right underwear’. Read more »