Retailer Big W has launched its Christmas campaign in a new commercial created by Saatchi & Saatchi and featuring Modern Family’s Eric Stonestreet.
RACQ has unveiled its latest campaign which aims to highlight what the organisation offers Queenslanders through song.
The campaign, created by SapientNitro, tells the RACQ story via a reworking of the 1965 Fontella Bass song, ‘Rescue Me’, set against scenes that highlight RACQ’s services.
Stephen Forth, managing director at SapientNitro said: “The raw emotion of the song allowed the creative teams, working with the director, to deliver strong visual scenarios based on what the brand does day in, day out – that is, rescue people.”
The successful campaign picked up Grands LIAs in Digital, Non-traditional and Integration as well as 15 Gold, seven Silver and one bronze LIA for the work. It had been shortlisted 29 times.
Digital jury president Nick Law said: “Hardly any surprise that “Dumb Ways To Die” has got best in show, it’s a hard thing to argue against. It transcended our industry. It got out there, as both a charming narrative, but also a game, which is a very different thing. The ability to write a script, record a song, animate a video is very different to designing good game play and yet they did both at this level that transcended the industry. That’s’ a very are thing to do, it’s like being hit by lighting.”
Read more »
Bauer Media Group has told staff it plans to merge the teams on magazines Cleo and Dolly in a move which signals that the titles’ editors Sharri Markson and Tiffany Dunk will be asked to fight for a single editor-in-chief position.
The company is currently reviewing the two products and is discussing with staff a proposal to bring the teams behind Cleo and Dolly together into a “young women’s lifestyles” division.
Dunk has been in her role for nearly four years. Read more »
Perth’s Mix 94.5 has reclaimed the number one station title with an audience share of 13.5 per cent, according to the latest Nielsen radio ratings numbers.
The Southern Cross Austereo-owned station took the lead from 96FM after increasing its share by 1.3 share points while 96FM’s audience share dropped by 1 share point to a share of 11.5 per cent.
And Mix94.5’s breakfast show ‘The Bunch’ stole the FM breakfast crown away from from Nova93.7’s breakfast team. Mix 94.5 increased its breakfast share by 1.8 share points delivering a 13.7 per cent share for the team which hosted its last show on October 25. The station’s drive team Clairsy, Shane and Kymba moved to the breakfast slot on October 28.
96FM’s breakfast show Blackers, Carmen & Fitzy also had a decline in audience share, decreasing from 11.3 per cent to a 10 per cent audience share.
ABC720′s breakfast with Eoin Cameron continues to dominate the breakfast time slot with an audience share of 15.3 per cent.
Despite a small dip in audience share, ARN owned 97.3FM held onto its ratings crown in Brisbane with a Monday to Sunday audience share of 13.2 per cent according to the latest ratings figures from Nielsen.
DMG-owned Nova106.9 crept up on the number one station, increasing its audience share by 0.5 share points. It now holds an audience share of 12.5 per cent. The station’s breakfast show with Ash, Kipp & Luttsy maintained its status as Brisbane’s favourite FM breakfast show with an audience share of 11.7 per cent. 97.3’s Breakfast with Robin, Terry and Bob maintained its second spot on the ratings ladder holding onto its audience share of 11 per cent.
Audience numbers for Triple M’s breakfast show The Grill Team fell away, losing 2.2 share points, plunging the show’s audience share from 11.3 per cent to 9.1 per cent.
ABC612’s Breakfast with Spencer Howson continues to dominate the timeslot overall, with an audience share of 15 per cent, up from 14.3 per cent.
News Corp boss Rupert Murdoch has blamed consultants for the collapse in the company’s Australian revenues.
Figures released by the company in September revealed that revenues from its Australian newspapers had dropped by $350m, a fall of 15 per cent.
The fall came during the short tenure of Kim Williams who abruptly left the company shortly before the numbers were revealed. New CEO Julian Clarke has already moved to reverse many of the changes to the centralised advertising sales structure put in place by Williams.
Many of Williams’ strategic moves were linked to advice provided by management consultancy Boston Consulting.
Over the weekend Murdoch who attended the company’s annual awards event, tweeted: Read more »
Nova100 has seized the top spot in Melbourne’s FM ratings, boosting its Monday to Friday market share by 0.8 ratings points to take the crown from FoxFM, which also slipped behind fellow Southern Cross Austereo station Triple M.
Departing breakfast duo Dave Hughes and Kate Langbroek increased their lead in the time slot for Nova, which they claimed in the last ratings round, taking 9 per cent, up 0.6, whilst the Meshel, Tim and Marty drive show claimed top slot with a 0.6 point jump to 10.5 per cent.
National rivals the Fifi and Jules show, which airs on FoxFM, dropped from 10.2 per cent share to 8.9 per cent market share and second place for drive. Read more »
ARN’s Mix102.3 boosted its overall audience share, maintaining its top spot in Adelaide with a share of 14.7 per cent, up by 0.3 share points from the last ratings period according to the latest ratings from Nielsen.
Mix102.3’s Fun Breakfast with Jodie, Mark and Snowy continued to lose its audience share however maintained its spot as the number one FM breakfast show with an audience share of 12.6 per cent, down 0.2 share points from the last ratings period.
Nova91.9’s breakfast team Lewis & Lowe maintained its audience share of 10.1 per cent.
ABC891′s Breakfast with Matthew Abraham and David Bevan continued its breakfast dominance, with a boosted audience share from 16.9 per cent to 17.4 per cent.
Fiveaa’s breakst duo Keith Conlon and Jane Reilly boosted their audience from a share of 13.7 per cent to 14.5 per cent. Keith Conlon announced his retirement from the top rating show at the end of the year on Friday.
Nova91.9 and Fiveaa are owned by DMG Australia.
Australia’s Got Talent reached over 1m metro viewers last night for its final performance show before the winner is revealed next Sunday.
In the absence of competition from Seven’s The X Factor, which ended last week, Australia’s Got Talent brought 1.074m to Channel Nine.
Meanwhile Seven’s Dancing with the Stars, now in the Sunday night program schedule, was watched by 1.042m, ranking third in all programs.
Radio ratings: Sydney – 2UE becomes least listened to commercial station as smoothfm continues its march
Fairfax Radio Network’s troubled talk station 2UE has become the lowest rating commercial station in Sydney, new numbers released today by Nielsen show.
The network’s Monday to Friday share slipped to 3.8 per cent of the available audience, putting it just behind Macquarie Radio Network’s easy listening station 2CH which averaged 3.9 per cent.
The only stations in Sydney to fare worse the 2UE were from the ABC including Radio National and ABC News Radio. Read more »
Morning Update: Nov 4 – Google’s Nexus 5 ad tugs on heartstrings; Coulson told news editor ‘do his phone'; Most shared ads of October
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Google’s first ad for the new Nexus 5 smartphone will tug on your heartstrings.
The ad touts the smartphone’s camera, which can compensate for movement and pick out the best shots from a burst of photos by showing people celebrating and capturing images of wedding days across the globe. At the end, the commercial offers a simple tagline for the product: “Made to capture the moments that matter.””
Tourism Australia’s marketing boss Nick Baker has been named marketer of the year at the ADMA Awards.
Baker, executive GM of marketing for Tourism Australia, has overseen a string of successful campaigns for the organisation including the creation of one of the world’s most successful social media marketing strategies and the There’s Nothing Like Australia campaign.
Karen Ganschow chairman of the board of ADMA (the Association for Data-driven Marketing and Advertising) and GM of CRM for Westpac, said: “Nick led the way in showing the marketing and advertising community what was possible in the rapidly growing world of social media. We all need to follow our customers fast but sometimes we do not necessarily know how. Nick showed the ‘how’ with his programs.”
Other individuals celebrated included Will Lavender, boss of Lavender agency, who was inducted into the ADMA Hall of Fame. And Rob Morrison, creative director of OgilvyOne was given the outstanding contributions award.
The Brand Agency’s Tony Simmons was named young creative of the year. And Leigh Allen of ESPN was named young marketer of the year.
The agency awards were dominated by McCann Melbourne’s Dumb Ways To Die which won the grand prix and a haul of ten golds and two silvers.
Agency of the year was GPY&R for its Mobile Medic work for Defence Force Recruiting amongst other clients.
Full list of winners: Read more »
The boss of the Australian Radio Network – owner of Mix and Classic Hits networks – has publicly confirmed for the first time that the organisation has commenced talks with presenters Kyle Sandilands and sidekick Jackie O.
The statement from ARN boss Ciaran Davis comes two days after the announcement that the Kyle & Jackie O show would be ending on Southern Cross Austereo’s Sydney station 2Day FM later this month when their contracts expire.
The announcement comes after media reports that Sandilands has been seeking from SCA a doubling of his annual salary to $4m.
The Sydney breakfast show – which is the number one commercial FM show in the city – is a key plank of advertising revenue for SCA. Friday’s announcement triggered a 6% drop in the company’s share price
Speculation around ARN’s interest in the broadcasters has focused on the Mix FM breakfast slot which has only been occupied by Yumi Stynes and Sami Lukis for the last nine months.
ARN’s Sydney station WSFM’s breakfast slot is occupied by Brendan Jones and Amanda Keller whose Jonesy & Amanada show has closed the gap on the Kyle & Jackie O show in recent months.
In the statement, Davis backed the performance of Jonesy & Amanda, but made no mention of Stynes and Lukis.
Davis said: “Our results and ambition mean we are in a strong position to talk to Kyle & Jackie O about joining our network. Nothing is agreed but talks have commenced.”
The full statement: Read more »
Former colleague and friend Andrew Beecher told Mumbrella that the death came “in unexpected circumstances while travelling overseas”. He was 39.
Beecher has stepped in as interim CEO of Car Advice. He said: “Justin’s life was taken away far, far too soon. He was talented, driven and a successful in all his roles and I will sorely miss his passion, friendship and approach to life.” Read more »
Reid replaces SOH chief marketing officer Victoria Doidge, who left the Opera House to take up a new job as GM of marketing for David Jones in late September.
Reid has worked with Pacific Brands since 2008, most recently as GM of marketing and category for The Workwear Group, and she also held roles as group marketing manager of Workwear and marketing manager of KingGee, Stubbies and Totally Workwear.
She had previously Reid spent 11 years with BP and worked in offices in Melbourne, London, New York, and Delhi. Read more »
McCann Melbourne, the team behind Metro Train’s ‘Dumb Ways To Die‘ campaign, has teamed up with Metro Trains and published their guide to Spring Carnival train travel, for the once a year race-goer; The Uninformed Guide.
The tongue-in-cheek guide is one-part advice for novice train-travelling race-goers and two-parts “uninformed commentary for the uninformed punter”. It provides tips on appropriate dress, appropriate behaviour and how to take the “perfect selfie”.
John Mescall, executive creative director, McCann Melbourne said: “I know nothing about horse racing, so this campaign really speaks to me. And I’m sure the tens of thousands of other people who try to become instant experts at this time of the year will also appreciate it.”
The former managing director at Shine Australia Matt Campbell has been appointed CEO of production company Cordell Jigsaw Zapruder.
Campbell, who was program director at SBS for seven years before he joined Shine, left the company after just over a year when Carl Fennessey returned as joint CEO this time last year.
At CJZ Campbell will oversee program sales with co-owners Michael Cordell and Nick Murray as the company aims to boost its pre-sales of productions overseas.
Murray, managing director of CJZ, said the appointment will allow himself and Cordell, CJZ’s creative director, to maintain high level of involvement in championing and developing shows as Campbell helps grow the business.