PR Council to set out vision for future of public relations at CommsCon

PR and Comms conference

The Public Relations Council will present its vision of the future of public relations at next month’s CommsCon.

The conference, presented by Mumbrella and Encore, takes place on March 14 at Sydney’s L’Aqua in Dockside.

Earlybird tickets – with a discount of $50 if purchased before the end of this week – of now on sale.

CommsCon focuses on communications and public relations professionals.

The first confirmed speakers for the conference are members of the Communications Council’s new body Public Relations Council, who will present their vision for the future of PR as a discipline. Read more »

New caravan magazine Time to Roam Australia launches in print and online

Time To Roam

A free travel magazine has launched today catering to the Australian recreational vehicle market.

Time To Roam Australia is an independent venture developed by Phillip Terry who has 25 years of experience in magazine sales and development. He has teamed with journalist Rod Bruem as editor. Read more »

Second Gina Rinehart mini-series in development

Channel Nine has commissioned a production based on the bitter family fed between billionaire Gina Rinehart and  three of her children with the working title Mother Monster Magnate.

The announcement comes a week after it emerged that Screentime was working on a version of the Rinehart story.

A Nine spokeswoman told Mumbrella the production would be a two part mini-series totalling four hours.
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Michael Christian back on air on Today Network

Royal prank radio presenter Michael Christian quietly went back on air this morning.

The Today Network’s Melbourne station Fox FM put Christian into the late morning shift.

However unlike other timeslots, the station’s website only describes the show as “Hit music!” and does not identify the presenter.

During on-air links listened to by Mumbrella this morning, the presenter did not identify himself to listeners. Read more »

Grattan promises to bridge academia and journalism

Grattan at a press conference announcing her departure from The Age last week.

Veteran political reporter Michelle Grattan has started her new role with The Conversation taking up a “cubbyhole” in the offices of Keating Media in the Press Gallery.

This morning, Grattan told Mumbrella she was enjoying the move. Read more »

TV ratings kicks off with Seven taking the night

The opening of the official 2013 TV ratings year on Sunday was a tight battle, but Seven won the night.

Ten began the year with a better showing than recent days with MasterChef: The Professionals climbing back over the one million viewer mark, and Elementary (944,000 viewers) and Modern Family (922,000) taking eighth, nine and tenth spots respectively.

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Kate Ritchie to make guest return to Home And Away

Kate Ritchie is to make a brief return to Seven’s Home And Away after a five year break, the network has announced.

Ritchie, who played Sally Fletcher from the age of eight, said in the announcement: “There will be a wonderful sense of familiarity stepping back into Sally’s shoes for a while. Summer Bay is a very different place these days and I am looking forward to working with all the fresh faces.”

The show is celebrating its 25th anniversary. Ritchie will start filming her role shortly, with the story rolling out over a number of months. Read more »

Cricket Australia PR manager Rebecca Appleton moves on

The PR manager at Cricket Australia has called time on a five-and-a-half year stint with the sporting industry body to join Treasury Wine Estates.

Rebecca Appleton, who joined CA in 2006, starts as global PR manager for the wine-maker’s Wolf Blass Business unit today.

Cricket Australia is currently looking for a replacement. Read more »

Guardian hires Fairfax Canberra duo

On the same day The Age’s former political editor Michelle Grattan starts her new role at The Conversation, the newspaper’s national affairs correspondent Katharine Murphy and sister paper The Sydney Morning Herald’s Lenore Taylor are quitting the Fairfax titles for The Guardian’s Australian launch, the Australian has reported. Read more »

Magazine body relaunches with focus on ‘lust’, ‘want’ and ‘desire’

mpa new logoThe relaunched Magazine Publishers of Australia – which represents the country’s largest glossy magazine publishers – has launched its first marketing campaign under new boss Robin Parkes.

The relaunch includes a new slogan: “Magazines Move Me”, along with an updated website developed by Apparent.

The campaign – created in-house by Bauer Media’s creative director  – advertising, Carolyn Innis – includes ads on the themes of “lust”, “want” and “desire”.

mpa cake want Read more »

West End Draught tries to redraw the Victoria-South Australia border

west end reclaim mapSouth Australian beer West End Draught has launched a campaign to take back land which ended up Victorian after a mapping error 160 years ago.

“The Reclaim” sees the beer call on historian Bob Dunn to tell the story of the 1850 blunder and subsequent legal dispute. Read more »

Sphere Agency’s Cup of Nations anthem to be performed to estimated TV audience of 700m

A song written by Melbourne’s The Sphere Agency is to be performed in front of a global television audience of an estimated 700m people at the closing ceremony of soccer tournament the Africa Cup of Nations.

Yvonne Chaka Chaka rehearses The Sphere Agency’s ‘Hearts on Fire’

The song, which was originally written for Sphere’s former client Nando’s, is to be sung by African star Yvonne Chaka Chaka. Read more »

Church of Scientology ‘flattered’ by approaches from Australian PR and marketing firms

Coming to Australia: Scientology’s Super Bowl ad

The Church of Scientology has said it has received a number of solicitations from marketing and PR firms in Australia seeking their business.

Yesterday, the Church of Scientology revealed plans to improve its image and tackle what it called “misconceptions” about its brand in Australia, which it says has prompted the advances from agencies. Read more »

Melbourne scientists acquire Cosmos Magazine

The ownership of popular science magazine Cosmos has changed hands, with Luna Media selling the print, online and iPad brand to a couple of Melbourne scientists.

Dr Alan Finkel and his wife Dr Elizabeth Finkel, a science writer, have acquired the nine-year old title in a move that will see the publisher’s advertising and editorial teams move from Sydney to Melbourne. Read more »

Volvo ends ties with agency Sapient Nitro, appoints Arnold Furnace

Volvo has parted ways with ad agency Sapient Nitro, with the car maker moving its advertising business to Arnold Furnace.

The Arnold network handles Volvo in a number of markets globally.

An announcement from Sapient Nitro reads: Read more »

Melbourne’s radio revenue again ahead of Sydney but overall down

Radio revenue dropped across the country in January compared to last year, but the notable feature was that Melbourne only recorded a slight dip to again reap more than Sydney.

It was the second month in a row this has happened, according to figures released by Commercial Radio Australia.

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Negative noise has side effect of fuelling public interest, says Cricket Australia marketing boss

“It’s not always such a bad thing to get negative press.”

The publicity around sports scandals can actually help sporting codes get better rights deals with broadcasters because they generate interest, the man in charge of marketing for Cricket Australia believes.

Speaking at last night’s Meet the Marketers event organised in Melbourne by Mumbrella, Ben Amarfio – executive GM of marketing, digital and communications for Cricket Australia – said that sometimes it was possible to be too concerned about negative publicity.

He said: “In the last 12 months, the NRL has had players assault women, players assault policemen, they’ve had drug, corruption and match fixing issues – the list goes on and on. And yet they’ve just signed a TV deal for over $1bn, which is almost 50% bigger than their last TV deal.”

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Social media news sharing traffic halves in January

It wasn’t just newspapers that were light on news over January with social media sharing on news websites falling significantly last month.

According to the Queensland University of Technology’s Centre for Creative Industries and Innovation, news sharing on social media sites like Twitter fell by half in the early weeks of January.

Associate Professor Axel Bruns said this result was not surprising with the number of tweets captured by the study falling to 122,000 in the early part of the month. This is down from more than 240,000 in December.

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