ABC appoints Phil Craig as head of factual

The ABC has appointed former BBC and Granada Television producer Phil Craig to the network’s Head of Factual.

Craig recently co-executive produced documentaries Chateau Chunder: The Australian Wine Revolution and Desert War for ABC with UK production company Brook Lapping in a co-production with Electric Pictures. Read more »

News ‘set to review paywall strategy’

News Limited appears to be set to review its paywall plans for its metro tabloid mastheads after a slow takeup of Herald Sun subscriptions, The Australian’s Mark Day has suggested.

Writing in his column, Day – who is usually well informed on the inner workings of his parent company – said: “There is acknowledgment at News that strategies for paywall introductions at other titles may need review.” Read more »

Arnott’s releases how-to video for camouflaging packets of Tim Tams

Arnott’s has launched a new incarnation of the Truly, Madly Tim Tam campaign, releasing a video that shows how to camouflage a packet of Tim Tams to avoid them getting found and eaten.

Disguises for a packet of Tim Tams include making it look like a book, a pencil case or some chopped sprouts. Read more »

David McGrath appointed CMO of cloud company ASE

A former Telstra and Yahoo!7 executive has been appointed chief marketing officer of cloud-networking company ASE IT.

David McGrath’s role at ASE IT is to broaden the company’s partnerships and market the business better, particularly around media innovation and distribution. Read more »

Dr Who delivers online ratings record for ABC

Doctor WhoThe ABC’s early online screening of the first episode of the new series of Doctor Who delivered the broadcaster with the largest number of daily views ever achieved on iview.

The episode – available hours after being aired in the UK and more than six days before being broadcast on ABC1 – received 75,900 plays, the ABC said. Read more »

Kim Williams tops the Encore E List of the industry’s 200 most powerful

Mumbrella’s sister publication Encore today reveals the E List, a list of the 200 most powerful media and entertainment players.

The list counts down those that have the most influence over the creation of content from television series or film, printed content, online and advertising collateral.

Topping the list is News Limited CEO Kim Williams who has wasted no time making changes at company since moving across from Foxtel at the start of the year. In second place is Google’s Australia and New Zealand MD Nick Leeder most notable in the content production world for online video platform YouTube. In third place is the ABC’s Mark Scott who has lead the national broadcaster’s charge into the digital age.

The E List top 10

1 Kim Williams
2 Nick Leeder
3 Mark Scott Read more »

Encore – free September iPad edition now live

The latest free iPad edition of Mumbrella’s sister title Encore magazine is now live.

Encore became free on the App Store two months ago. The September edition of Encore includes:

  • The E List, Encore’s 200 list of the industry’s most powerful media and entertainment players. While the top 100 ran in the print edition, the app is only place to see the full list;
  • An exclusive extract from Ita Buttrose’s book, A Passionate Life, plus video extras;
  • Behind the scenes of Ten’s hit drama Puberty Blues;
  • The significant seven – Australia’s top voiceover artists;
  • We ask if producers have finally nailed the correct mix of entertainment and brands in branded content off the back of Host’s Kiwi Sceptics, Qantas’ The Great Crusade and McDonald’s Gets Grilled;
  • Our critics examine milk ads;
  • Ex Maxus boss David Gaines on why he hates – really hates – Today Tonight;
  • We review the Arri Alexa studio camera and Mac operating system Mountain Lion;
  • A full guide to what’s in production in film and TV; Read more »

Nick Tabakoff returns to The Australian media section as editor

Nick Tabakoff is to return to The Australian as the new editor of the newspaper’s Media section, replacing Stephen Brook who moves to a writing role on the News Limited title’s business section.

The move was revealed in today’s The Australian. Read more »

Freeview launches campaign: The Best Things in Life Are Free

Freeview, the organisation aimed at promoting free-to-air TV, has launched a new music-based TVC.

The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.

The TVC carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.

Read more »

Australia’s favourite TV show, film and ad to be revealed at Mumbrella Awards

mumbrella awards logoNext week’s Mumbrella Awards will hand a TV show, a film and an ad the ultimate accolade: being named the public’s favourite.

As well as the 14 jury-voted categories of the Mumbrella Awards, Mumbrella has been conducting an extensive piece of market research in order to unveil three awards decided by the public based on their favourite screen content:

  • Australia’s favourite TV ad
  • Australia’s favourite TV show
  • Australia’s favourite film

In each case, the winner is Australian made and was on screen during the last financial year.

Mumbrella has done the work with the help of research house The Acid Test and online panel company Pure Profile. The results have been balanced to reflect the Australian population by age, gender, income and geography. The robust methodology is similar to that used to develop The Encore Score earlier this year.

A total of 91 Australian-made TV programs and 28 films were covered by the survey, which has polled around 2100 Australians.

The battle for Australia’s favourite TV ad was based on a shortlist drawn up by the Mumbrella Awards jury:

  • Badjar Ogilvy – Rhonda in Bali
  • BMF – Toohey’s Nocturnal Migration
  • BWM – Selley’s
  • Clemenger BBDO Melbourne – Bupa
  • Clemenger BBDO Melbourne – Tetley
  • DDB – Tourism Australia
  • Monkeys – The Star

View Australia’s favourite ad contenders: Read more »

House Husbands wins night for Nine but Big Brother fades

Nine’s new drama House Husbands was top rating show yesterday but Big Brother saw a heavy fall on the previous Sunday.

The first episode of the 10-part series House Husbands by production company Playmaker, rated 1.376m across the five city metro market according to preliminary ratings from OzTam.

The show, which aired at 8.30pm, follows four families in which the fathers are stay-at-home dads. Read more »

Carlton Draught ‘Beer chase’ ad goes viral

Carlton Draught’s Hollywood car chase parody ad has gone viral.

The ad, which hasn’t run on TV yet, has been viewed almost 1.5m times since being uploaded to YouTube six days ago.

The ad was sent to the media, the Carlton Draught and the AFL databases as well as all staff of Carlton United Brewers. It also ran on the Carlton Draught Facebook and Twitter pages, and has been picked up by the American press.

The Huffington Post and the LA Times both wrote about it, the LA times asking, is this the best beer ad ever? Read more »

Government launches campaign to deter asylum seekers from arriving by boat

The government has launched a campaign to deter asylum seekers from trying to reach Australia by boat.

The campaign sees Prime Minister Julia Gillard feature in ads running online that carry the slogan ‘no advantage’, pointing out that refugees will not be processed any faster if they arrive in Australia by sea.

The ads are targeted at embassies, the UN and ‘transit countries’ for economic and political migrants, distributed through DVDs, posters and online. Read more »

Heggen’s small package takedown on Aiston becomes Ten’s first video to hit 10m views

heggen aiston awkward moment

"Mark, you would know about that"

An awkward exchange during a Ten News bulletin has become the first piece of video content uploaded by an Australian TV network to receive more than 10m views on YouTube.

Uploaded as “An awkward moment”, the clip features Ten’s Belinda Heggen and Mark Aiston bantering during a 5pm bulletin last February.

an awkward moment 10mAiston remarked at the end of the sports roundup about The Ashes trophy: “I just can’t understand how something so small could be so impressive.”

Heggen deadpanned: “Well Mark, you would know about that.”

The video passed through 10m views earlier today. Read more »

Murdoch buys other half of DMG Radio for $100m

Lachlan Murdoch has bought the 50% of DMG Radio Australia he did not already own from Daily Mail and General Trust, his investment company Illyria has announced.

Mumbrella understands that Murdoch will pay $100m, plus 50% of whatever the company’s annual dividend is when its financial year ends in September.

Murodoch bought his first half share in the company from DMGT just under three years ago.

DMg Radio’s main assets are the Nova Network and the recently launched smoothfm, which replaced the failed launch of Classic Rock, which in turn replaced Vega. Read more »

Conroy watched cricket, Formula One and tennis on TV networks as he gave them multi-million dollar fee discounts

Media minister Stephen Conroy has enjoyed hospitality from the three major free TV networks at the same time he decided to give them millions of dollars of discounts on their licence fees, research published by the Sydney Morning Herald reveals.

The SMH has digitised the Federal register of interests. It reveals that over the last couple of years, Channel Ten provided Conroy with tickets for the Melbourne Formula One Grand Prix; Nine provided him with an Ashes invite and Seven gave him two seats at the men’s final of the Australian Open tennis.

Conroy also received a gift basket from the Seven Network and SBS gave him tickets for the Fifa World Cup in South Africa.

The last two years have seen Conroy make a number of concessions to the free TV networks worth millions of dollars. He granted them a 33% rebate on their licence fees in 2010. The next year, he upped the discount to 50%. The discounts have been estimated as being worth between a third and half a billion dollars to the networks to date. Read more »

Cadbury Joyville focus switches to Mousse

Cadbury mousse print adCadbury has launched the next campaign in its Joyville positioning, this time focusing on the Cadbury Dairy Milk Mousse range with two new TV ads from Saatchi & Saatchi going to air this weekend.

The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise.

There is also a print ad to support the launch.

Ben Wicks, GM for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.”

Double chocolate: Read more »

Fairfax Media exits the $1bn club as APN loses a quarter of its value in a day

Fairfax Media is no longer a $1bn company, after its shares were hit by another significant price drop today.

The share price on the ASX finished at 42c at the close of trading, valuing the company at $987m.

The company’s share price has now dropped from 55c a fortnight ago; from 66c three months ago; from 78c six months ago; from 90c a year ago; and from $4.20 five years ago.

Shares have declined sharply since the company announced a $2.7bn loss just over a week ago. This week also saw dozens of the company’s longest serving and best known journalists leave as part of its widespread redundancy program.

fairfax share price

Fairfax share price over last six months | Source: Google Finance

Read more »

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