Sydney Thunder launches new mascot for KFC Big Bash League

Maximus Thunder

The cricket league sponsored by fast food giant KFC has launched its new mascot for the 2012/13 Big Bash League series.

The mascot, Maximus Thunder, has been unveiled with a series of tongue-in-cheek videos and launches nationally today via social media, PR and digital media. Read more »

Naomi Watts, Nicole Kidman, Hugh Jackman, Russell Crowe, Jacki Weaver all nominated at Screen Actors’ Guild Awards

Five of Australia’s leading actors have received nominations at the Screen Actors’ Guild Awards in the US.

Hugh Jackman, Nicole Kidman, Naomi Watts, Russell Crowe and Jacki Weaver have all received nominations for their work in film over the last year. Read more »

Media watchdog ACMA fast tracks investigation into Royal prank call

Australia’s media watchdog has invoked its powers to investigate the Today Network’s prank call rather than wait the standard 60 days for the radio station to conduct its own inquiry first.

And the Australian Communications and Media Authority said that it intended to “expedite” its investigation. The regulator has previously been subject to criticism that its investigations take too long with many motnhs usually elapsing between an incident and the ACMA report.

The Australian Communications and Media Authority announced: Read more »

Saatchi & Saatchi launches Christmas campaign for RSPCA

RSPCA SaatchiCreative agency Saatchi and Saatchi has created its first work for new client RSPCA to encourage people to donate at Christmas.

The campaign tells the story of three different animals being mistreated by their owners and ends with the emotional line “without you, this is the end of [animal X]‘s story.” Read more »

Aurora goes ad free for Christmas

Community TV channel Aurora is going advertising free on Christmas day.

The channel will also be giving free air time to 12 Australian charities as part of its ’12 days of Giving’ initiative in the run-up to Christmas.

On Christmas day, the channel will run only community service announcements.

Phyllisse Stanton, Aurora CEO, told Mumbrella:  Read more »

Patts looks to Y&R Indonesia for new Sydney boss after seven month search

Patts Sydney boss Andrew Dowling

Y&R has chosen an executive from within its network to head up its struggling Sydney operation, appointing the CEO of Y&R Indonesia as managing director of Y&R Group Sydney.

The announcement comes two months after news emerged that Y&R Group Australia and New Zealand CEO Russel Howcroft would be moving to Ten. Howcroft’s regional role has since been scrapped in favour of a local structure “to get closer to clients”.

Andrew Dowling – an Australian who started his career at Patts Sydney – was chosen to lead GPY&R Sydney, IdeaWorks and VML after a global search that took seven months and involved three recruitment consultancies.

Y&R Group Sydney’s newly appointed COO Jason Buckley, who moved up from chief financial officer in September, told Mumbrella: Read more »

Home & Away is the most Googled TV show in Australia in 2012, Gangnam Style is the top trending search

Home & Away: most Googled TV show

Seven’s long-running drama Home & Away was the most searched TV show in Australia on Google this year, while Nine’s song contest The Voice was the top-trending TV show.

Korean pop sensation Gangnam Style was the top-trending search item, while Hurricane Sandy was the most searched news item.

Lara Bingle beat fellow model Miranda Kerr to be Australia’s top searched celebrity.

The full list of the most Googled items in Australia this year: Read more »

Naked Melbourne wins creative and strategic duties for Adidas

Naked Communications Melbourne has been appointed as the strategic and creative agency for Adidas after a competitive pitch.

The agency will work on local and well as global activity for the German sportswear giant.

Head of brand marketing for adidas, Neysa Lubransky said: Read more »

Cockatoo Island Film Festival future ‘bleak’

The future of the Cockatoo Island Film Festival tonight looked uncertain with the event’s Twitter account revealing that a meeting is in progress that threatens a “bleak” outcome.

Read more »

Riders welcome report on motorcycle safety, which asks TAC to avoid creating ‘negatives stereotypes’ of riders in its advertising

Stop SMIDSY campaign

The release today of a Victorian government report on motorcycle safety has been hailed as a win for Australia’s motorcyclists in their bitter battle with the Transport Accident Commission over the way riders are portrayed in road safety advertising.

Riders – fronted by the anti-TAC campaign Stop ‘Sorry Mate I Didn’t See You’ – said that a part of the report that recommends for TAC ads to be more balanced in their depiction of the cause of road accidents marked a victory for the motorcycling community.

In the report, the government recommends: Read more »

Publicis Mojo restructures creative department as Craig Davis exits

Craig Davis, the creative chief at Publicis Mojo Australia, is leaving the agency after a three-year spell.

His exit comes six months after the arrival of Joe Pollard as Mojo’s CEO.

The announcement from Mojo:

Today, Publicis Mojo Sydney announced a number of changes to their creative department.

Chief Creative Officer of Publicis Mojo Australia, Craig Davis, resigned from the business to focus on creativity and innovation in a wider business context. Read more »

Joe Hildebrand’s Australia: Mediocre and Proud receives Screen Australia funding

Joe Hildebrand will return to Australian TV screens in 2013 with a new factual series taking aim at Australia’s belief it is ‘the lucky country.”

The Daily Telegraph journo reunites with Cordell Jigsaw Zapruder, the team behind his previous series Dumb Drunk & Racist for a six part series to air on ABC2. Read more »

Melbourne’s Luna Park celebrates ‘100 years of fun’

An ad campaign has launched to celebrate the 100th year of Melbourne attraction Luna Park.

The ad is cut with live action footage mixed with a Luna Park roller coaster superimposed in Federation Square, a clown-driven tram on Bourke Street and bumper cars in a graffiti-lined alleyway. Read more »

BMF ECD Shane Bradnick leaves for DDB New Zealand

One of the top creatives at Enero creative agency BMF, Shane Bradnick, is leaving to join DDB in New Zealand as creative director.

Bradnick, currently ECD at BMF in Sydney, is to move across the ditch in February.

He will report to DDB NZ’s ECD Andy Fackrell.

Fackrell said:  Read more »

Ikon Melbourne looks to L’Oreal and JetStar for new staff

Ikon’s Melbourne office has made a trio of hires, among them media executives from L’Oreal and JetStar. Read more »

Metro Trains’ Dumb Ways To Die wins November ad of the month

McCann Melbourne has won its first award for its Dumb Ways To Die viral video for Melbourne’s Metro Trains.

The work, which has already delivered more than 32m views on YouTube, was voted ad of the month for November by Mumbrella’s readers

The musical cartoon, which aims to curb preventable train deaths is the fastest spreading Australian viral brand hit of all time.

The ad narrowly beat BMF’s work for The Smith Family in the voting.

Read more »

ABC News 24 starts streaming live on social media sites

ABC News 24News channel ABC News 24 today began streaming live on YouTube, Facebook and Twitter in what the national broadcaster is describing as an Australian first. Viewers can watch live news at dedicated Youtube channel while non-commercial Australian users can also embed the live feed into a web page.

Read more »

Happy Feet writer’s Tango Underpants among films in ScreenWest’s crowd-funding initiative

A short film by the writer of Happy Feet and Master and Commander is among a selection of films selected in ScreenWest’s latest film initiative.

John Collee wrote Tango Underpants, about an Australian backpacking through South America who, after a bad break up discovers the tango and, according to the synopsis ‘the importance of the right underwear’. Read more »

 
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