Ikea: One Green Bean didn’t decline to re-pitch – we rejected them

ikea logoIkea and PR agency One Green Bean today found themselves in an ugly conflict over who ended the relationship after Mango was today named as the brand’s new public relations agency .

mango logoThe contradictory claims came after the Swedish furniture retailer this morning said that it had switched to rival agency Mango after a pitch covering PR, experiential and social media.

one green bean logoOne Green Bean quickly put out a statement from executive creative director Kat Thomas that the agency had chosen not to re-pitch for the business.

But after this claim was published, Ikea put out a further statement contradicting Thomas’s version of events, saying that One Green Bean pitched for the business, and failed to make it through.

Ikea’s statement at 11.27am: Read more »

M&C Saatchi Melbourne creative director Doogie Chapman resigns

Doogie Chapman

Chapman: 7 years at M&C

Doogie Chapman, the creative director of M&C Saatchi Melbourne, has resigned after seven years with the agency.

M&C confirmed the news, and said that a replacement had not yet been found.

Chapman was promoted to CD following the departure of Steve Crawford in 2010. He joined M&C Saatchi in June 2006 as a senior writer. Read more »

The Marketing Zoo absorbs Digital Stampede and rebrands to Zoo Republic

Zoo RepublicSydney-based promotional marketing agency The Marketing Zoo has merged with sister agency Digital Stampede and changed its name to Zoo Republic.

The merged brand has 56 staff, now all housed in The Marketing Zoo’s premises in Pyrmont, with Digital Stampede’s staff moving across.

CEO David Lo said that the merger comes after the agency’s “best ever year” in its 13-year history. Read more »

ABC voted Australia’s most attractive employer

ABCPublic broadcaster the Australian Broadcasting Corporation has been voted Australia’s most attractive employer in the annual Ranstad Awards.

The ABC has this year beaten out the likes of Virgin Australia and BAE systems after finishing second a year ago.

“Winning the Randstad Award this year, following a strong result last year, means the ABC can confidently lay claim to being Australia’s most attractive employer,” said Deb Loveridge, managing director Randstad Asia Pacific. Read more »

Soup launches in the UK and rebrands as Social Soup

SoupWord-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well.

“We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella.

Social Soup is a word of mouth agency connecting brands with consumers to try out products and then share their experiences on social networks. Read more »

Australia ninth biggest cinema market

The Avengers

The Avengers

Australia is the ninth biggest cinema market internationally, new numbers published by the The Motion Picture Association of America suggest.

Australian box office was responsible for  $1.2bn of the $34.7 billion made by the industry last year. Read more »

Matilda Bay shows that it’s no ‘one-trick-yak’

Matilda Bay has launched a billboard campaign to promote the eight brands in its stable of beers.

Matilda Bay

The billboards – created by Clemenger BBDO Melbourne – feature brands Fat Yak, Dirty Granny, Red Back, Dog Bolter, Helga, Alpha, Beez Neez and Bohemian and run in locations around Melbourne, Sydney, Perth and Brisbane.

It is the first time the Port Melbourne-based company has advertised all of its beers in one campaign. Read more »

Social Diary goes daily

social diary dailySocial Diary, the membership newsletter subscribed to by the publicity and public relations industry, is to launch a daily service.

The eight year old publication previously offered a weekly update on events and people moves affecting the publicity world.

Social Diary Daily – described as a “bite sized snack” of PR and media news will be sent out at noon from Monday to Thursday, with the main Social Diary still going out on a Friday. Read more »

Nine News tops Tuesday viewing

Nine News was the most viewed show of Tuesday in a sluggish night for television ratings.

According to preliminary overnight metro ratings from OzTAM, Nine News averaged 1.2m – just a fraction ahead of Seven’s Packed To The Rafters which rated 1.199.

Seven News rated 1.111m.

Ten’s The Biggest Loser was seventh for the night overall, with 922,000 viewers. Read more »

Dentsu completes Aegis acquisition

Dentsu logoEight months after the $4.8bn deal was first reported, Japanese advertising giant Dentsu has completed the acquisition of media group Aegis Media.

The deal is expected to see major Aegis shareholder Harold Mitchell, who sold his business Mitchell & Partners to Aegis in 2012, continue in his role as Aegis Media Pacific executive chairman.

For now it will be “business as usual” regarding the location and management of both agencies, Dentsu Australia’s boss John O’Connor told Mumbrella this morning.

Read more »

The Encore Interview – Making The Checkout

Cordell Jigsaw Zapruder’s Nick Murray and The Chaser’s Craig Reucassel  speak to Encore’s Tim Burrowes about their new ABC1 consumer affairs show The Checkout.


Nick Murray and Craig Reucassel explain how The Checkout came about, how they chose the specific consumer affairs angles to hone in on and whether the show could be described as a companion show to The Gruen series. Read more »

Naked closes New Zealand operation

Naked logoNaked Communications is shutting up shop in New Zealand.

The closure will enable the agency to focus on its Sydney and Melbourne offices, agency chairman Mike Wilson has said.

Naked New Zealand has five staff, led by managing partner Matt O’Sullivan. According to Campaign Brief, O’Sullivan has plans to set up his own agency and service previous Naked clients.

Read more »

Core behind launch of ABC kids portal Splash

Screen Shot 2013-03-26 at 4.45.34 PMSydney creative agency Core has won the launch assignment for ABC Splash, the broadcaster’s new online education portal for kids, teachers and parents.

Splash brings together the broadcaster’s best learning resources and content from the ABC and its partner, Education Services Australia.

The website, which launched today, will be an online hub for kids aged 3-10 years to search for educational content, and for teachers to tap into a library of videos, audio files and infographics to use in their classrooms. Read more »

Mojo digital creative director Tim Buesing emerges at Reactive

Tim BuesingTim Buesing, the digital creative director at Publicis Mojo Sydney who was widely rumoured to be leaving last year, has emerged at Melbourne-based independent digital shop Reactive.

Buesing was digital CD at Mojo from January 2011, and joined Reactive’s Sydney office four months ago.

He takes on a new role as creative director. Read more »

Havas boss David Jones’ Google Hangout with Mumbrella

David Jones, Havas CEO will join Mumbrella for a Google Hangout.

Havas CEO David Jones

Mumbrella held a live Google Hangout with David Jones, formerly the boss of Euro RSCG Sydney and now the global CEO of Havas.

Jones is the author of the book ‘Who Cares Wins’ and is in Sydney to make a presentation about the effects of media on business with One Young World, a charity he founded three years ago.

Jones, who is the only British CEO of a French-listed company, became one of the young bosses in adland when he took on the global role at Euro RSCG – now Havas Worldwide – in 2009. He ran Euro RSCG Sydney from 1998 until 2002.


Read more »

Newspaper circulations rise after Fairfax compact relaunch but News Limited wins bragging rights

The Age and the Sydney Morning Herald have both seen a jump in sales since moving to compact format – but News Limited saw even bigger rises, early numbers suggest.

According to the unaudited figures passed to Mumbrella, the intense competition between News Limited and Fairfax benefited the newspaper sector as a whole, with print sales in NSW up by 5 per cent in the first week of the relaunch and 3 per cent in the next week. In Victoria, sales were up by three per cent and two per cent.

In numerical terms, News Limited – which countered Fairfax’s move with an advertising blitz and street vendors along with some strong stories – was the bigger winner overall. Read more »

JetStar launches Flight of the Comedians

Peter Helliar

Peter Helliar

JetStar is taking an offbeat approach to inflight communications by hiring comedians to perform live during a flight.

The ‘Flight of the Comedians’ stunt will see comics Peter Helliar, Tommy Little and Karl Chandler perform on a flight from Brisbane to Melbourne after the safety procedures have been completed and the seat-belt signs switched of.

The idea is timed to coincide with the Melbourne International Comedy Festival, launching on 27 March.
Read more »

Be Natural invites Australians to make environmental pledge on ‘Day of change’

A pledge wall from Be Natural's  Day of Change campaign

A pledge wall from Be Natural’s Day of Change campaign

Pop-up market stalls are being set up all over Australia by Kellogg’s-owned natural food company Be Natural as part of a campaign to get Australians back in touch with the environment.

The brand has set up “honesty boxes” where members of the public can write a pledge on a blackboard explaining how they plan to connect with the natural world. Pledges can also be made on social media. Read more »

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