Al Jazeera English MD Al Anstey to deliver Storyology keynote

Al JazeeraThe Walkley Foundation has announced Al Anstey, the managing director of Qatar-based news network Al Jazeera English, will deliver a keynote address at the annual conference Storyology.

The senior news network executive will make a rare visit to Sydney on August 6 ahead of the launch of Al Jazeera America. Anstey has been responsible for the daily operations of the international news and current affairs broadcaster since 2010.

Anstey will speak about the changing world of journalism and how it gives rise to new challenges and opportunities. According to the media statement, Anstey said he is inspired by “telling the stories of real people affected by events and politics”, and holding those in power to account by shining a light in dark corners. Read more »

ACCC accuses Scoopon of ‘misleading and deceptive conduct’

ScooponThe Australian Competition and Consumer Commission has launched proceedings against group buying website Scoopon alleging it engaged in misleading and deceptive conduct and also made false and misleading representations to both businesses and consumers.

The ACCC announced this morning that it would take action against Scoopon, which is one of Australia’s largest online group buying sites, alleging that it misled consumers regarding their ability to redeem vouchers, their refund rights, and the price of goods advertised on the website.

“The ACCC has made online competition and consumer issues a compliance and enforcement priority. Ensuring that the digital revolution delivers competition benefits to consumers and small businesses is a focus for the ACCC,” said Rod Sims ACCC chairman. Read more »

Zac Skulander made Southern Cross Austereo director of media solutions

ZacSouthern Cross Austereo has promoted Zac Skulander from head of strategy for the company’s Sydney operations to director of media solutions.

His appointment is part of Southern Cross Austereo (SCA) push to provide smart and meaningful multimedia ideas for clients, national sales director Andrea Ingham said.

“Zac’s appointment ensures we have a consistent and united strategic solutions offering nationally,” Ingham said. Read more »

David Higgins moves to Foxtel

David Higgins - PICFormer editor of David Higgins is to move to Foxtel and take up a role as social media marketing manager, working across the pay-tv operator.

Higgins, who is also a board member of the Walkley Foundation, will take up the role in late July after spending the last few years as one of News Limited’s lead strategists on digital content and paywalls.

“I’ve been working with social media companies at News Limited for the last few years and I’m a huge TV junkie so this was the perfect opportunity for me and was a role I couldn’t pass up”, Higgins told Mumbrella.

Read more »

IGA enters supermarket price wars with ‘Lockie’

IGA has entered the price wars with supermarket giants Woolworths and Coles with the launch of a new campaign introducing a animated character that ‘locks down’ prices.

In two television commercials created by agency Creative Oasis and production company Film Graphics, IGA brand ambassador Anh Do introduces his “little mate Lockie” an animated padlock who jumps on his shoulder and flits around the store “locking down hundreds of prices”.

The Locked Down Low Prices campaign also runs across online platforms, catalogues and point of sale marketing and will drop and lock the prices of 1,000 products for the next three months. The price lock will be followed by a rolling stream of price cuts on hundreds of other products. Read more »

Melissa Doyle hits back at ‘fictional stories’

mel doyle

Mel Doyle

Melissa Doyle has hit back at media reports about her departure from Seven’s Sunrise, labelling suggestions that she was forced to leave the show and take a pay cut of around $150,000 a year are just “fictional stories”.

In a column in The Daily Telegraph columnist Annette Sharp said Doyle was given a “non-negotiable offer” and that her departure would be announced as a promotion in the news department despite a $150,000 paycut.

While Seven’s plans for Doyle have not yet been confirmed Sharp reported that Seven bosses want her to front the 4.30pm Seven Afternoon News bulletin and potentially join Matt White on the evening news bulletin on digital channel 7Two.

However when Doyle tearfully announced her departure on June 20 she said it was to take up an “incredible new opportunity” at Seven and she stands by her statement. Read more »

Rinsed appoints Jo Liddell as group managing director

Jo LiddellOMD’s Jo Liddell is to join Sydney-based experiential public relations agency Rinsed as the company’s new group managing director.

Liddell was the head of OMD Fuse in Sydney but announced yesterday that she was leaving the firm. She will be replaced by Helen Walker.

In her new role Liddell will oversee the day-to-day operations of the agency which represents clients such as  Xbox, Activision and Quickflix.

“Jo is unquestionably an authority in her field with a proven track record in delivering outstanding work and building successful, profitable agencies,” said Simon Micarone, Rinsed creative director.  Read more »

Mumbrella360 recap: ‘As a brand, you need to start your story on Twitter’ – Melissa Barnes

m360In the first instalment of a five part series, we recap the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 earlier this month.

During her presentation, Barnes talked about:

  • The Twitter user story;
  • How Twitter worked with the Olympic committee to bring viewers closer to the action and the role that brands played;
  • The reaction at Twitter when big names like Warren Buffet join the platform;
  • The speed at which Twitter is growing;
  • Mobile usage of the platform;
  • Why brands need to start their story on Twitter.

Read more »

The Mole digs deeper ratings hole

The MoleSeven’s third outing of reality suspense drama The Mole slumped to 650,000 viewers last night, down from Wednesday’s 700,000 and Tuesday’s opening audience of 864,000.

The series had an audience of 1.352m for the opening of the series in 2005, before it was put to bed until this week.

Nine News Nine was the top program of the night with 1.285m viewers followed by Seven News with 1.248m.

The Block was the top entertainment show of the night drawing in 1.237m viewers for the new episode from 7-8pm and The Block Unlocked which followed from 8-8.30pm had 1.058m viewers. Both programs topped the charts for 25-54’s, followed by The Footy Show which had 906,000 viewers across the five city metro. Channel Seven’s The Mole ranked tenth among 25-54’s, the preliminary overnight metro ratings from OzTAM show. Read more »

Voice of God demonstrates Nissan’s around view monitor

God speaks in a new cinema ad for the Nissan Xtrail to demonstrate the around view monitor technology that assists parking the car from all angles.

The 30 second ad created by Whybin/TBWA in Melbourne has been launched in cinemas and will play throughout the school holiday periods until the end of the year.

Read more »

News Corp consolidates Victorian local paper offices

Port Phillip LeaderNews Corp Australia is continuing its consolidation of suburban newspaper offices closing a number of headquarters around Melbourne in recent months. Cost saving measures have seen the relocation and consolidation of the offices of the Melton Leader, Sunbury Leader, Mornington Peninsula Leader, Stonnington Leader and Port Phillip Leader.

The move follows similar action in NSW which has seen more than half a dozen suburban newspaper offices across Sydney moved outside the geographical area covered by the title.

Encore understands the consolidation is underway in Melbourne with the Melton and Sunbury offices being moved to Preston, the Port Phillip Leader and Stonnington newspaper office in St Kilda Road being moved into the HWT office in Southbank and the Mornington Leader office being moved to the network’s Cheltenham office which already houses a number of other local newspapers. Read more »

Mamamia makes Nissan branded content series

Bloggers from the women’s lifestyle website Mamamia have created a branded content video series for Nissan. The videos, which are embedded on the the portal’s Most Clickable Women Awards page, are sponsored by the car company.

The series of four ‘reality road tests’ feature Mamamia bloggers who take different models from Nissan’s range for a test drive to show off the car’s selling points as they go about their daily business.

Read more »

McCann’s campaign for problem gamblers becomes an education tool

A campaign developed by McCann Melbourne for the Victorian Responsible Gambling Foundation has produced video diaries of problem gamblers intended to be used as educational tools to fight gambling addiction.

The multi-platform ‘Fight for You’ campaign launched in March and tracked the journey of four Victorians with gambling issues over the past 100 days, including AFL footballer Daniel Ward. The participants recorded personal video diaries as they took on a 100 day challenge to beat gambling.

Read more »

The Hoopla’s We Magazines launches website Birdee for teenage girls

birdee-554Independent publisher We Magazines which publishes, news and magazine website The Hoopla, has today launched a new website Birdee catering to teenage girls.

The website will be edited by The Hoopla’s managing editor Hayley Gleeson and according to its announcement will be: “a clever and empowering new website where girls can talk about the stuff that really matters to them”.

Birdee carries various sections including wellbeing, popular culture, style, sex and literature.  Read more »

Polly Atherton takes up MD role at Frank PR, while Peter O’Sullivan moves to PPR

Polly Atherton is to take up the role of general manager of Frank PR Australia following the departure of Peter O’Sullivan to rival public relations firm PPR, where he will lead its content marketing division in the role of director of content.

O’Sullivan, the former managing director of Frank PR, announced his departure this morning after 18 months leading the Australian division of the UK public relations firm.

The departure will see a broader leadership change at Frank PR with associate director Amy Whittaker to serve as Atherton’s deputy. Atherton has returned from London, where she was part of the senior management team at Frank PR UK, to take up the role.

Polly Atherton, general manager of Frank PR Australia, said: “I’ve come to Sydney to provide Frank PR Australia with a further injection of the creative spirit and energy that has made Frank PR a stand-out PR agency over the past decade in the UK market.” Read more »

The Mole’s poor ratings no secret

The MoleSeven’s second outing of reality game show The Mole saw the program lose more than 164,000 viewers last night, after the network revived the format eight years after taking its off air.

The reality competition show that ran for five seasons from 2000 to 2005 made a soft comeback on Tuesday with 864,000 viewers but the audience dropped last night to 700,000 across the five city metro, preliminary ratings from OzTAM show.

In the episode from 8pm-9.15pm contestants completed challenges in the Blue Mountains and stayed overnight at the fort on Middle Head in Sydney where they were tasked to find 12 hidden keys. Also on at 8pm was an episode of The Big Bang Theory which brought 1.024m viewers to Channel Nine and QI on ABC1 which had a total audience of 778,000.

ABC1 launched live sketch comedy show Wednesday Night Fever at 9.30pm and had 579,000 viewers in its first outing. The show created by the award-winning team behind At Home with Julia and hosted by comedian Sammy J will run for seven weeks. Read more »

Helen Walker promoted to head of OMD Fuse

Helen Walker OMD PhotoOMD have announced they have promoted Helen Walker to the head of OMD Fuse, the media agency’s branded content and engagement division.

Walkler is the former group communications director for OMD and will lead a team of 11 brand and engagement specialists including OMD Word, OMD’s Social Media Division.

“Helen is an outstanding talent”, said Mark Jarrett, managing director OMD Sydney, “the skills she has demonstrated in creating smarter, deeper and more meaningful consumer engagement across our clients business, whilst providing coaching and mentorship to our NGen staff base internally, have positioned her as one of the strongest Communications Executive’s in the industry.” Read more »

Kia Cerato becomes real-life confessional

Kia’s Cerato “uncomfortable moments” campaign has moved into an experiential phase, with members of the public being asked to make a real life confession and win a prize.

Read more »

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