But after this claim was published, Ikea put out a further statement contradicting Thomas’s version of events, saying that One Green Bean pitched for the business, and failed to make it through.
Ikea’s statement at 11.27am: Read more »
Doogie Chapman, the creative director of M&C Saatchi Melbourne, has resigned after seven years with the agency.
M&C confirmed the news, and said that a replacement had not yet been found.
Chapman was promoted to CD following the departure of Steve Crawford in 2010. He joined M&C Saatchi in June 2006 as a senior writer. Read more »
The merged brand has 56 staff, now all housed in The Marketing Zoo’s premises in Pyrmont, with Digital Stampede’s staff moving across.
CEO David Lo said that the merger comes after the agency’s “best ever year” in its 13-year history. Read more »
Public broadcaster the Australian Broadcasting Corporation has been voted Australia’s most attractive employer in the annual Ranstad Awards.
The ABC has this year beaten out the likes of Virgin Australia and BAE systems after finishing second a year ago.
“Winning the Randstad Award this year, following a strong result last year, means the ABC can confidently lay claim to being Australia’s most attractive employer,” said Deb Loveridge, managing director Randstad Asia Pacific. Read more »
“We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella.
Social Soup is a word of mouth agency connecting brands with consumers to try out products and then share their experiences on social networks. Read more »
Australia is the ninth biggest cinema market internationally, new numbers published by the The Motion Picture Association of America suggest.
Australian box office was responsible for $1.2bn of the $34.7 billion made by the industry last year. Read more »
Matilda Bay has launched a billboard campaign to promote the eight brands in its stable of beers.
The billboards – created by Clemenger BBDO Melbourne – feature brands Fat Yak, Dirty Granny, Red Back, Dog Bolter, Helga, Alpha, Beez Neez and Bohemian and run in locations around Melbourne, Sydney, Perth and Brisbane.
It is the first time the Port Melbourne-based company has advertised all of its beers in one campaign. Read more »
The eight year old publication previously offered a weekly update on events and people moves affecting the publicity world.
Social Diary Daily – described as a “bite sized snack” of PR and media news will be sent out at noon from Monday to Thursday, with the main Social Diary still going out on a Friday. Read more »
Nine News was the most viewed show of Tuesday in a sluggish night for television ratings.
According to preliminary overnight metro ratings from OzTAM, Nine News averaged 1.2m – just a fraction ahead of Seven’s Packed To The Rafters which rated 1.199.
Seven News rated 1.111m.
Ten’s The Biggest Loser was seventh for the night overall, with 922,000 viewers. Read more »
Eight months after the $4.8bn deal was first reported, Japanese advertising giant Dentsu has completed the acquisition of media group Aegis Media.
The deal is expected to see major Aegis shareholder Harold Mitchell, who sold his business Mitchell & Partners to Aegis in 2012, continue in his role as Aegis Media Pacific executive chairman.
For now it will be “business as usual” regarding the location and management of both agencies, Dentsu Australia’s boss John O’Connor told Mumbrella this morning.
Cordell Jigsaw Zapruder’s Nick Murray and The Chaser’s Craig Reucassel speak to Encore’s Tim Burrowes about their new ABC1 consumer affairs show The Checkout.
MAKING THE CHECKOUT
Nick Murray and Craig Reucassel explain how The Checkout came about, how they chose the specific consumer affairs angles to hone in on and whether the show could be described as a companion show to The Gruen series. Read more »
The closure will enable the agency to focus on its Sydney and Melbourne offices, agency chairman Mike Wilson has said.
Naked New Zealand has five staff, led by managing partner Matt O’Sullivan. According to Campaign Brief, O’Sullivan has plans to set up his own agency and service previous Naked clients.
Splash brings together the broadcaster’s best learning resources and content from the ABC and its partner, Education Services Australia.
The website, which launched today, will be an online hub for kids aged 3-10 years to search for educational content, and for teachers to tap into a library of videos, audio files and infographics to use in their classrooms. Read more »
Buesing was digital CD at Mojo from January 2011, and joined Reactive’s Sydney office four months ago.
He takes on a new role as creative director. Read more »
Mumbrella held a live Google Hangout with David Jones, formerly the boss of Euro RSCG Sydney and now the global CEO of Havas.
Jones is the author of the book ‘Who Cares Wins’ and is in Sydney to make a presentation about the effects of media on business with One Young World, a charity he founded three years ago.
Jones, who is the only British CEO of a French-listed company, became one of the young bosses in adland when he took on the global role at Euro RSCG – now Havas Worldwide – in 2009. He ran Euro RSCG Sydney from 1998 until 2002.
The Age and the Sydney Morning Herald have both seen a jump in sales since moving to compact format – but News Limited saw even bigger rises, early numbers suggest.
According to the unaudited figures passed to Mumbrella, the intense competition between News Limited and Fairfax benefited the newspaper sector as a whole, with print sales in NSW up by 5 per cent in the first week of the relaunch and 3 per cent in the next week. In Victoria, sales were up by three per cent and two per cent.
JetStar is taking an offbeat approach to inflight communications by hiring comedians to perform live during a flight.
The ‘Flight of the Comedians’ stunt will see comics Peter Helliar, Tommy Little and Karl Chandler perform on a flight from Brisbane to Melbourne after the safety procedures have been completed and the seat-belt signs switched of.
The idea is timed to coincide with the Melbourne International Comedy Festival, launching on 27 March.
Read more »
Pop-up market stalls are being set up all over Australia by Kellogg’s-owned natural food company Be Natural as part of a campaign to get Australians back in touch with the environment.
The brand has set up “honesty boxes” where members of the public can write a pledge on a blackboard explaining how they plan to connect with the natural world. Pledges can also be made on social media. Read more »