McCann Melbourne’s ad campaign for Metro Trains, Dumb Ways To Die, has continued its winning run, picking up three of the four available trophies at this morning’s Siren Awards, recognising the year’s best radio ads.
The work won best single ad, best campaign and the client award.
Meanwhile, Earphone Bully, created by Eardrum Sydney, won the craft category. Read more »
Circulation continues to drop across national and metro newspapers, according to data released by the Audit Bureau of Circulation today.
The greatest fall comes from Sydney’s Sunday paper, Fairfax Media’s Sun-Herald, which has seen circulation dip by 24.4 per cent from 383,607 to 290,174 compared to the same period last year. Quarter on quarter, the circulation has fallen 7.43 per cent based on figures from the last audit period of October to December 2012. Read more »
Weekly magazines covered by the Audit Bureau of Circulation have seen an across-the-board drop in circulation according to figures released today.
The numbers show that all 13 audited publications have lost sales since last year, and all but one saw a dip in circulation since the last quarter.
Pacific Magazines’ four audited titles That’s Life, Who, Famous and New Idea are all down on last year. New Idea was the only publication to increase since the last quarter, going up by 0.39 per cent from 293,031 to 294,165. Nick Chan, CEO of Pacific Magazines, said: “Product, marketing and distribution will continue to be our focus. We recognise that change is a constant and the teams are always trying to improve their product.” When asked if there would be any major changes in the wake of the audit number Chan said it was “unlikely” any publications would close down, adding: “All our weeklies are profitable.” Read more »
Magazine media sales executives are being offered a chance to hear insider tips from media agencies on how to sell to them as part of a day-long training event organised by industry body Publishers Australia.
The media sales day held at the Hilton Hotel in Sydney takes place next Tuesday May 14 and is presented by Ryan Dohrn, CEO of US marketing strategy company Brainswell.
As well as the media agency summit, the day focuses on helping those who still have to sell print make the case for it over digital, how to drive sales and how to make the most of a sales meeting.
The event culminates in the Meet the Media Buyers panel, moderated by Camille Alarcon, publisher of business development tool The Source. The Source is owned by Focal Attractions, parent company of Mumbrella.
On the panel are Nicole Turley, National Investment Director at Starcom MediaVest, Michael Bass, Trading Director at Initiative, Clare Tsubono, Client Services Director at Maxus and Nick Durrant, Chief of Knowledge at Mindshare. Read more »
The man described as “the father of Australian PR”, Noel Turnbull, will take part in a session at next month’s Mumbrella360 which explores the skills marketers, PR professionals and media owners need to survive the changes in media.
The panel also includes the head of AFL content arm AFL Media Sam Walch, Richard Carr, general manager of advertising agency JWT and former BRW editor Kate Mills, who is now integrated content editor across Fairfax.
Noel Turnbull, founder of Turnbull Porter Novelli, is now adjunct professor at the school of Media and Communications, RMIT University and has recently written a book called “How PR Works But Often Doesn’t”.
The session will be moderated by Vanessa Liell, managing director for n2n Communications.
News Ltd, Fosters, KFC, NRMA cleared of complaints focused on animal sexism, ageism and animal cruelty
“Perving” at women in Pilates class, cat-swinging, and a News Limited poster alluding to a handbag as a former cow named Debbie have been cleared by the Advertising Standards Board after a series of complaints from the public.
KFC’s ‘Say it with Chicken’ campaign generated another complaint over the the ad developed by Ogilvy featuring a man giving a mate a chicken fillet bacon cheeseburger to express his “eternal gratitude” for introducing him to Pilates class, as they look on at a group of lycra-clad women as they bend forward in front of them.
Freeform’s creative director Richard Overall said: “The challenge was to create a flavour message in a category awash with look-alike ads talking taste, taste and taste,” he said. “The idea of feeding your senses was a great creative springboard.
Nicholas Brill, marketing manager for Crust said: “There were three objectives for the campaign; to lift brand awareness, secure our position at the premium end of the category, and highlight the superior nature of our product.” Read more »
Nine won Wednesday night’s ratings battle, although the race was closer without The Voice in the schedule.
The network a 23.2% per cent of the evening’s free to air viewing, just ahead of Seven’s 21.8% according to preliminary overnight metro ratings from OzTAM. Read more »
Holiday website travel.com.au has commissioned a pair of Australian artists specialising in 3D artwork to create an installation at Sydney’s Martin Place.Jenny McCracken and Anton Pulvirenti have created a 10m-by-7m art piece in Martin Place showing Big Ben, the Eiffel Tower and the Statue of Liberty.
The work – which also involved agency Zest Events – is designed to promote the “we can take you there” competition being run by the website, where members of the public can win a trip to one of the destinations. Read more »
The series was commissioned by Network Ten and will follow a similar format to its American parent production, which is in its 17th season.
The Bachelor will feature “Australia’s most eligible bachelor on a quest to find true love”.
It will debut later this year, Ten said. Read more »
The event takes place on the night of Thursday June 6.
The juries are once again being chaired by Mark Buckman, chief marketing officer and executive director of digital content services and IPTV at Telstra.
In a new development, the Mumbrella Awards will also include the presentation of two regional awards – for the APAC creative network of the year and the APAC media network of the year. The regional jury will be captained by Darren Woolley, founder of P3 which has bases in Australia, New Zealand, Singapore and Hong Kong.
It is believed to be the first time that regional APAC network of the year awards have been presented at an Australian venue. The initiative follows the launch of Mumbrella Asia. While the closing date for other Mumbrella Awards categories has already expired, these two regional network categories have an extended deadline of next Friday May 17.
The number of entries for this year’s Mumbrella Awards was in excess of 250 – up by more than 10 per cent on last year. The shortlist is due to be announced on May 20.
Last year’s major winners included Match being named media agency of the year, Eleven PR agency of the year and Clemenger BBDO Melbourne creative agency of the year. The media sales team of the year was Adshel.
The Star Event Centre opened at the beginning of this year as part of an $870m refurbishment of the casino complex.
The Mumbrella Awards will be followed by an after party at The Star’s Cherry cocktail lounge sponsored by REA Media. Read more »
The repricing of the 600g jar of Vegemite from $7.99 down to $7 coincides with research released by Coles which suggests that most Australian consumers buy big brands when they are discounted. Read more »
Melbourne agency Loud&Clear has created a three part ad campaign for State Emergency Services aimed at dissuading young men from playing in flood water as it may contain animal waste.
The first Floodsafe week ad features a young man reclining in an inflatable ring with a drinks cooler at his feet, chips in hand, speakers and an umbrella, but is made to stop and think about what he’s floating in by a passing friend.
Hamilton Island is set to incorporate high profile Weibo users as part of its second Instameet, an awards-shortlisted Australian-first social media initiative that garnered more than 800,000 likes and global publicity last time it was run.
“We’ve been using Instagram, with its 100 million active users, as one of our primary platforms to distribute compelling imagery of Hamilton Island for a while now, in conjunction with Facebook, Twitter, Tumblr, Pinterest and YouTube for the global market,” said Sophie Baker, Hamilton Island’s Senior Communications Manager. Read more »
Australia’s top 100 CMOs are to be given free places to Mumbrella360 as part of an initiative to expose the best thinking in media, marketing and communications to the most elite marketers in the country.
The Defend The Date initiative, which has been developed by Havas Worldwide on behalf of Mumbrella, sees marketing teams urged to block out their boss’ time for Mumbrella360 – and get credit for getting him or her the complementary ticket.
The top 100 were selected by advertising spend in 2012, as listed in Mumbrella’s sister marketing database The Source.
The places are available to the top marketer at each of the 100 biggest brands, regardless of exact job title.
However, the offer is only open until next Friday May 17.
The program features a series of high profile marketing case studies, including Virgin Australia, Cadbury’s and AAMI, along with keynotes from Twitter and Coles, and appearances from Nine Entertainment Co CEO David Gyngell and new Network Ten CEO Hamish McLennan.
Those who successfully block out their boss’s time to get a complementary ticket will also be entered into a competition to win a free ticket themselves. Read more »
The initiative developed internally by McDonald’s was last done in 2003 and involves restaurants across the country.
Around 200 McDonald’s restaurants will nominate tour guides to lead groups of up to five people on 30 minutes tours between 10am and 4pm on Saturday May 25. Read more »
Aegis Media deputy chairman Stuart Mitchell is leaving the company. Mitchell is the son of Harold Mitchell, who founded Mitchell & Partners which became Australia’s biggest media buying operation before being bought by Aegis Media. Aegis has since been bought by Dentsu, making the Mitchell family one of the wealthiest in Australia.
There has been consistent speculation in the market for the last few years that Stuart Mitchell might leave. However, his departure now makes succession plans more straightforward with executive Luke Littlefield, currently CEO of Aegis Media in Australia and New Zealand an obvious name.
In the announcemnet Stuart Mitchell said: “This decision was not an easy one. However it is time for a change and the next evolution in my life. It has been an amazing personal journey over the last 21 years; to help and lead our family media business to develop into the largest and most diverse communications group in Australia. I have learnt much, made many personal and professional friendships, locally and globally, for which I will be forever thankful.” Read more »