New president for newsagent industry body after ‘past mistakes’

The Newsagents Association of NSW and ACT has appointed a new CEO six weeks after Chiang Lim was abruptly removed from the role.

NANA president Andrew Packham has taken on the CEO role as a one year contract. Read more »

Journalists less trusted than lawyers, taxi drivers and baggage handlers

Readers DigestJournalists have once again struggled to convince the public to trust them in Readers Digest’s annual survey of most trusted professions coming in at number 42 on the list, beaten by lawyers, taxi drivers and airport baggage handlers.

However, journalists did fare slightly better than radio talkback hosts who came in at number 43, with CEOs providing the buffer between the two professions. Journos and talkback hosts are more trustworthy than real estate agents, call centre staff, sex workers, insurance salespeople, politicians and door-to-door salespeople who made up last six places on the Readers Digest list.

When compared to last year’s efforts, journalists and talkback radio hosts have improved with both moving up a place on the ladder from their 43rd and 44th positions on the 2013 list.
Read more »

STW brings together Moon, Shift and Human under new boss Gavin Levinsohn as Anouk Darling departs after decade at helm

New Moon boss: Levinsohn

New Moon boss: Levinsohn

Three years after The Brand Shop relaunched as Shift, the agency is to folded into fellow STW company Moon Communications Group.

Also becoming part of Moon is fellow STW agency Human.

While the Human and Shift brands will be retained, they will all come under new Moon Communications Group CEO Gavin Levinsohn.

STW has also announced the departure of Levinsohn’s predecessor Anouk Darling “to focus on a range of other business interests”.

Shift boss Iain Good is to stay with the group, moving into the role of business director with a brief to develop the group’s data and DM strategy. Read more »

House Rules trumps The Voice while 256,000 watch Bosnia and Argentina in World Cup

house rulesSeven’s House Rules has trumped Nine’s The Voice with 1.572m metro viewers tuning in for last night’s reveal episode while The Voice averaged an audience of 1.373m.

House Rules and The Voice were the first and second most watched shows across all demographics, according to preliminary overnight metro ratings from OzTAM.

Ten’s Masterchef was well behind its reality competitors with only 766,000 metro viewers tuning in for an elimination episode which saw three contestants cooking a Marco Pierre White signature dish. Masterchef was the third most watched show across people aged 16 to 39.

Seven won the night with an audience share of 24 cent while Nine was just behind on 23.2 per cent.

Ten managed to achieve a share of 10.4 per cent, behind ABC1’s 12.3 per cent.

In World Cup ratings, the live match between Argentina and Bosnia at 7.30am was watched by 256,000 metro viewers on SBS One.
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SMI: Nine and Seven both above 40 per cent as Ten squeeze worsens

Australia’s major two TV networks Seven and Nine have for the first time both simultaneously won a share of more than 40 per cent of the metro free to air advertising market.

The milestone comes at the expense of troubled third network Ten, which fell below a 20 per cent share for a second month running, according to the latest numbers from Standard Media Index.

As Ten’s share of the viewing audience has declined over the last three years, advertising revenue has followed.

The latest numbers on advertising revenue shows both the Seven and Nine networks performing strongly on revenue in May while Ten continued to languish on the back of poor TV ratings in March and April. Read more »

Morning Update: Landon Donovan fine with not playing at the World Cup; Harvey Nichols holiday campaign wins at Cannes

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Landon Donovan Isn’t Playing at the World Cup, and He’s Fine With It

“Landon Donovan may not be on U.S. National Men’s Soccer Team’s roster, but at least he’s included in the video game world.

The Los Angeles Galaxy player showed off his sense of humor in an ad for an EA Sports game called 2014 FIFA World Cup. Who needs Brazil when you can trade in soccer cleats for fuzzy slippers?”

Read more »

GAYTMs only winners for Australia in PR Lions

The GAYTM campaign from Whybin\TBWA Melbourne and Eleven PR is the only Australian campaign to pick up metal in the PR category at Cannes this year, despite ten campaigns making the shortlist.

The colourful cashpoints, placed around Sydney for Mardi Gras in January, got two Silver Lions, with the Grand Prix going to the US Chipotle Mexican Grill The Scarecrow campaign.

However, Australian juror Claire Salvetti, managing director of Mango, said the results show a rise in quality of entries from around the world.

“This was not about work weak entries,” she added. “We had a really tough time trying to choose which entries won medals, because there were many deserving ones they didn’t quite make the Gold, Silver and Bronze.”

Read more »

McCann Melbourne takes first Grand Prix of Cannes in Creative Effectiveness for V/Line Guilt Trips

creative effectiveness mccann cannes lions

Vline Portrait Press & OutdoorMcCann Melbourne has added to its burgeoning trophy cabinet with its Guilt Trips for V/Line campaign picking up the Creative Effectiveness award, however last year’s success story Dumb Ways to Die missed out altogether.

The other two Australian agencies on the shortlist, Havas Worldwide for its Fair Go Bro campaign for Virgin Mobile and DDB Sydney for its Australia Day campaign fr McDonald’s also made the cutpicking up a Lion each. In this category there are no Gold, Silver and Bronzes awarded.

The McCann campaign for train line V/Line allowed parents from country towns to send pre-paid train tickets to their city-based kids saw an extra 160,000 trips home without discounting tickets. With a spend of $500,000 it returned $4m in off-peak rail travel.

of the V/Line campaign jury president David Sable said: “This insight was so fresh we want to form a  company and take it to every train company in the world.”

Read more »

Grey picks up metal for work for former client Transport Accident Commission

Bonds Boobs, and SP Breweries Mozzie Box were the best performers in the Promo and Activation Category at Cannes, both picking up Silver Lions.

Two other Australian campaigns, Wipe Off 5 for the Transport Accident Commission by Grey Melbourne and ANZ’s GAYTMs were the two other Austrlian campaigns to pick up metal, winning Bronze Lions in the category.

The category was won by British store Harvey Nichols’ tongue in cheek Christmas campaign Sorry I Spent it on Myself, which saw the high-end store make a range of cheap goods like paperclips and pens available, branded as being from the store, with 20,000 items selling out in three days. Read more »

Penny the Pirate and Phubbing get Silver and Bronze in Direct Lions

A book to help test children’s eyesight and a made up word to promote a dictionary were Australia’s top achievers  in the Direct Lions category.

Penny the Pirate, a reading book created for OPSM opticians by Saatchi & Saatchi and Phubbing, by McCann Mebourne for the Macquarie Dictionary both scooped Silver and Bronze in the category, which saw the Grand Prix go to OgilvyOne London’s Magic of Flying campaign for British Airways.

The only other Aussie campaign to chart was ANZ’s GAYTMs by Whybin\TBWA Melbourne which claimed two bronzes. Ten campaigns were shortlisted for the category.

Read more »

Agencies’ obsession with owning ideas is ‘killing innovation’, says digital agency boss

Jean Lim dentsu cannes lions 2014Agencies need to be open to sharing their ideas if they are to truly embrace innovation, a global digital agency boss said today.

Jean Lin, the global CEO of Dentsu Aegis Network-owned agency Isobar, told delegates at Cannes Lions that agencies need to challenge the “not invented here” nature of the creative industry, which was holding innovation back in advertising and media.

“Agencies need to have the confidence to share what they do with other people,” she said. “As agencies, we want to own outcomes, but this is the attitude that will kill innovation the most.” Read more »

Optus CMO: Clever Buoy is a brand evolution not an ad campaign

(l-r) Roberta MacDonald (Google), Ben Cooper (M&C), Hamish Jolly (SAWS), Nathan Rsenberg (Optus), Justin Graham (M&C)

(l-r) Roberta MacDonald (Google), Ben Cooper (M&C), Hamish Jolly (SAWS), Nathan Rsenberg (Optus), Justin Graham (M&C)

The Clever Buoy shark detector project has made people “proud to work” for Optus again and is the first step towards the company’s move towards more technology solutions to help people, according to its chief marketing officer.

At a Google Lightning Talk on the project, devised by M&C Saatchi, the telco and Google, chief marketing officer Nathan Rosenberg said they were pulling back from traditional sponsorships and investing more in incubating technical ideas.

Talking about Clever Buoy he said: “This is not an ad campaign, it’s about taking our brand into another place and saying every client should think about what they can do in terms of making things happen, and that’s why work like this will change the world.”

Later he added: “Regardless of whether or not there are media impressions we did it to make the beaches safer. Shark detection in Australia is still done by the eye.

Read more »

Spike Jonze: Clients should be willing to be fired on a good idea



Film director Spike Jonze has urged marketers to be more brave in commissioning ideas, telling a forum at Cannes Lions they should be “willing to be fired for a good idea”.

In a wide-ranging discussion with Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, at a session called Meet the Disruptors Jonze said he got people to establish relationships with his films by “not telling them what to think or feel”

The American director has created a number of music videos for the likes of the Beastie Boys and Fatboy Slim, as well as movies including Being John Malkovic, Where the Wild Things Are and Her. Read more »

Sarah Jessica Parker: product placement never happened on Sex and the City

Sarah Jessica Parker at Cannes Lions 2014Sex and the City star Sarah Jessica Parker said in Cannes today that brands never featured on the show as part of product placement campaigns.

Broadcast from 1998 until 2004, the HBO-produced show ran for 94 episodes.

“It’s important to know that we never put on a shirt because a brand asked us too,” she told journalists during a press conference at Cannes. Read more »

Live blog Monday June 16 – Cannes Lions | Monthly news site rankings | iPhone fitness | Giant kittens | Yahoo7 raids News Corp ranks | New ads: Kia, iiNet & Woolworths

This is Mumbrella’s live rolling diary of the day’s media and marketing events, in Australia and across the rest of the world. Times are East Coast.

Pic: Getty Images

Pic: Getty Images

8.05pm – Not a bad showing for Australian agencies in the Media Lions shortlist.

7.40pm – There’s not much recognition for Australia in the Press Lions shortlist. As usual.

7.25pm – There are several Australian contenders on the Outdoor Lions shortlist, just announced

7.15pm – It’s mid-morning in France, and the Mobile Lions shortlist is in, with nine Australian campaigns in the hunt.

6.35pm – iiNet is spruking its NBN credentials in a new campaign.

6.30pm – The Fault in Our Stars is still top of the box office, the weekend results reveal.

6.22pm – Our man in Cannes Robin Hicks has been chatting to OMD’s global boss Mainardo de Nardis about creativity and risk-taking. You can read the interview over on our sister site Mumbrella Asia. Read more »

Twelve shots at glory for Australia in Media Lions

Buy the Sky

Buy the Sky

Campaigns for the Royal Flying Doctors, film Bad Grandpa and Leo Burnett’s Safe Driing Program for Samsung are among 11 campaigns nominated in the Media Lions category.

Leos’ work for Samsung has been recognised three times in the shortlist with media agency Starcom Mediavest also included.

Ogilvy Melbourne’s Dupe campaign for Yarra Valley Water, Buy the Sky from Havas and Starcom for the Royal Flying Doctors, Channeling the Character work for Jackass Presents Bad Grandpa by MEC and I See Fries from DDB Sydney and OMD for McDonald’s all get two nominations.

Read more »

Slim pickings for Australian agencies in Press Lions category

WWF Shark

WWF Shark

Just four entries have made the cut for the Press Lions this year, with Leo Burnett’s work for WWF again picking up two nominations to go with its pair of nods in the outdoor category.

The shortlisted include work for Johnson & Johnson from JWY Sydney, Saatchi & Saatchi’s Panasonic dog executions and DDB’s Big Mac Legends work for McDonald’s.

Read more »

Leo Burnett Sydney leads the way as Boobs and Maccas make Outdoor Lions shortlist

Bonds-Boobs-234x86Boobs, GAYTMs and work for WWF and McDonald’s is on the shortlist for the Outdoor Lions in Cannes, with Leo Burnett Sydney leading the way with four campaigns.

The controversial Boobs executions, which drew several complaints to the Ad Standards Board when it launched last year, is in the running, While Leo’s Sydney has two double-nominated campaigns, with work for McCafe and WWF geetting recognised.

The GAYTMs again make the shortlist for ANZ by Wybin\TBWA Melbourne, whilst work from Saatchi & Saatchi for Panasonic, ClemengerBBDO Sydney for Virgin Australia and Leo Burnett Melbourne for Honda has also been nominated. Read more »

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