Advideals, a new group buying site for advertising and media, has announced its first deal since launching in September.
The deal offers advertisers 40% off a full-page colour ad in investor magazine Wealth Creator. A page is available for $3,953.40. The deal is live for five days.
Brenton Tickner, director of AdviDeals, said: “Over the coming months we will be offering deals on a range of magazines, newspapers, digital publications and radio networks, just to name a few”.
Called Androidland, it is a large scale interactive customer experience centre to showcase Android products and services.
Android vendors including Samsung, Motorola and HTC were involved with the aim of explaining “Why Android”.
The consultancy confirmed that it was no longer working with the retailer, but would not say why.
Woolworths Supermarkets called a review of its creative and market research agencies at the beginning of November, with incumbents M&C Saatchi and The Leading Edge put on alert.
The pitch, which was called to tackle what Woolworths Supermarkets director Tjeerd Jegen called the brand’s “inconsistent” marketing, is still at the credentials stage.
The client is expected to have drawn up a shortlist by early in the new year. M&C Saatchi confirmed that it is still in the running.
An old homeless man tells of the tragedy of being homeless when you’re young in an ad for charity Youth off the Streets.
The ad agency behind the ad was JWT Sydney.
Unlike in 2008, when the country weathered the global economic crisis largely thanks to the mining industry, in 2012 Australia will follow Europe into recession, reckons John Steedman, chairman and CEO of GroupM.
“I don’t believe the natural resources sector will be sufficient this time round to buffer Australia,” said Steedman.
“Further, the Australian consumer is tending to save as opposed to spend, and there are no indications that will change as we go into 2012 – as witnessed by the retail industry, which is experiencing one of its worst trading years in some time.”
New Australian website Motherpedia, aimed at the potentially lucrative niche of online mothers has launched today.
The site is the brain child of Kate McQuestin, who trained as a journalist before working in government and PR roles, most recently with News Digital Media.
McQuestin said that the site would also share 20% of its advertising revenues to good causes. Read more »
Opportunities for agencies to win new business have improved in the final quarter of 2011, after a ‘scary’ third quarter when the value of creative and media account moves hit a three-year low.
The value of the new business market in Sydney and Melbourne fell by a fifth between March to September.
But since then, creative account moves such as Tourism Victoria, Simplot, Westfield, CPA and Tatts Group, and media moves such as Domino’s, Westpac, Woolworths, Pfizer and Universal Pictures have seen the market rebound from $658.4m to $721.8m in November, according to The Agency Register.
“It was looking very sad until September. But it seems that a dead cat can bounce,” said Peter McDonald, MD of The Agency Register.
“It’s unusual to see so much activity, and such big reviews, in the final months of the year. And there’s a lot in the pipeline. Next year will see around $400m of business move in creative reviews alone,” he said.
Amanda Duthie, the woman who narrowly kept her job after approving The Chaser’s controversial “Make A Realistic Wish” dying kids sketch, is quitting the ABC to become CEO and director of the Adelaide Film Festival.
Duthie’s appointment comes a few months after she championed the ABC investing $200,000 in a joint venture with the film festival.
Duthie will leave her role as head of arts and entertainment at the ABC in January. She had the comedy portfolio removed from her remit in 2009 after it emerged that she had failed to refer upwards a Chaser’s War on Everything sketch about dying kids which caused widespread public outrage and led to the show being temporarily taken off the air.
The experiential campaign is designed to cool Sydney train commuters this summer.
Developed with media agency Mindshare, the objective was to target commuters on busy, underground platforms and cool them with mist during peak travel periods, between 7am to 9am and 3pm to 7pm.
Advertising revenue in the Sydney radio market saw one its the biggest falls in recent years during November.
Compared to November 2010, the market dropped by 6.79% to $19.112m according to new numbers issued by Commercial Radio Australia.
It is likely that one factor in the fall was advertisers pulling ads from the Kyle & Jackie O Show during the final week of November following the outcry over Kyle Sandilands personal comments about a News Limited journalist.
However, there was a fall in other metro markets too. Melbourne was down 3.66% to $18.393m. Brisbane was down 2.66% to $10.254m. Perth was down 0.43% to $8.538m. Only Adelaide saw growth – up by 1.08% to $5.861m. Read more »
The Steal Banksy challenge will see consumers attempt to get their hands on a signed print of the subversive British graffiti artist’s No Ball Games.
The picture – which the brand values at $15,000 – will be on display at an Art Series hotel. If a guest removes the picture without being spotted they will be allowed to keep it, but if they get caught in the act, it goes back on the wall.
The project is being promoted as “Stay the night. Steal the art.” Read more »
Dental brand Oral B is the first advertiser on the Australian edition of BBC Worldwide’s iPlayer.
The three month deal, which kicks off on January 1, was negotiated by Mediacom in Sydney on behalf of Oral B’s parent company P&G. Read more »
Tourism Australia has worked with travel website TripAdvisor to better market the national symbol of accreditation, the T-Qual Tick, for Australian tourism operators.
MediaCom has won the media planning and buying contract for Merlin Entertainment Group, the company behind next year’s launch of Madame Tussauds in Sydney.
The GroupM agency takes on the estimated $2m account from Omnicom rival OMD and follows the appointment of MediaCom to the Merlin business in Europe.
Surry Hills theatre company Belvoir has created a YouTube video to wish its subscribers a happy Christmas.
The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.
The shortlist for November’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Wednesday 14 December.
Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.
Kiwi Jason Lonsdale joins from Canadian agency Taxi as executive planning director.
Lonsdale is the second major hire since the arrival of new boss Michael Rebelo, who took over as CEO of Saatchi & Saatchi from John Foley less than a month ago. Rebelo brought in Damon Stapleton from TBWA\Hunt\Lascaris as ECD last month.
Lonsdale teams up with Rebelo for the second time, having worked with him at Saatchi & Saatchi London.
Among the campaigns the two combined on was the ‘Life’s for sharing’ for T Mobile.