Liam Walsh leaves Facebook for Kenshoo as Lara Brownlow departs for LinkedIn



Two senior Facebook executives are leaving the social media giant, with Liam Walsh set to join global marketing software company Kenshoo.

Kenshoo is a Facebook partner and strategic Preferred Marketing Developer (PMD) as it provides tools that assist advertisers to run marketing and advertising on the platform.

Walsh worked closely with the company in his role as PMD lead for the social network in Australia and Japan. He will join Kenshoo as vice president of sales, Australia and South East Asia later this month.

Also departing the social media company is Lara Brownlow, who will leave her job as national agency relationship manager at Facebook to join rival organisation LinkedIn.

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Maxibon launches ‘Hangryman’ promotion with infomercial

Peters Ice Cream has unveiled a new campaign for its Maxibon which pastiches infomercials as it launches the ‘Hangryman’ portable esky.

Created by Leo Burnett Melbourne, the campaign introduces the idea of being hungry and angry at the same time, or hangry, and has introduced the portable esky, called the Hangryman, which straps to a man’s belt as a solution to the problem.

Head of marketing at Peters Ice Cream Emma-Jane Collins said: “We love how the agency has built on the snacking occasion by delivering a solution for anytime, anywhere consumption of Maxibon.

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Ten renews Recipe to Riches

Recipe-richesChannel Ten has renewed reality series Recipe to Riches for a second season, but it is not yet clear whether Droga5’s creative partner David ‘Nobby’ Nobay will return for season two.

Producers Fremantle Media are now calling for contestants for the second run of the show which sees participants, with the help of a team of judges, turn their home recipes into products to sell through Woolworths supermarkets.

Ten is currently finalising the new season’s panel, with Nobay’s return uncertain following Woolworths decision to add Leo Burnett to its creative roster ahead of Droga5’s position as lead creative expiring on May 1.

Last year’s judging panel included Carman’s Fine Foods owner Carolyn Creswell and chef Darren Robertson, of restaurant Three Blue Ducks. However, it is unclear which Woolorths marketer will appear this series after an overhaul in the marketing team. Read more »

Dulux partner with Isobar to launch colour sample app

Paint brand Dulux is promoting its new colour app with an ad which sees people being inspired by colours they see around them in their everyday life.

Created by Clemenger BBDO Melbourne, the 30-second commercial features people collecting colour samples from various things around them from billboards, to someone’s handbag.

It ends with the tagline “Bring inspiring colour into your home with our new app”.

The app was designed by Isobar and aims to provide customers with “practical and functional inspiration from the world around them” through using image recognition to pick up colour from the user’s surroundings and provide the closest match to colours from Dulux’s database of paint colours.

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Cannes Lions names McDonald’s Creative Marketer of the Year

Mcdonald's logoCannes Lions is to name McDonald’s as its 2014 creative marketer of the year.

The fast-food chain was handed the award for its “inspiring innovative marketing” across media and markets, according to the world’s biggest advertising festival.

Cannes said that award is given to advertisers that “embrace and encourage creativity” from their agencies.

McDonald’s, which is among a growing number of clients who put in a large appearance at Cannes, has won 77 Lions since 1979.

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Canadian Club ‘tastes refreshing like a snowball in the face from a sexy person’ according to new ads

Canadian Club is continuing with its ‘Over Beer?’ campaign with the latest instalment focusing on what Canadian Club offers customers compared to beer.

Created by The Works, the campaign consists of two commercials which both take place in “typical ‘beer’ drinking environments”.

The first commercial sees a woman enter a bar and order a Canadian Club and dry, when the narration suggests “bring on the sexy person”, cue topless man throwing a snowball at her face to accompany the tagline “Canadian club tastes refreshing like a snowball in the face from a sexy person” and the woman saying “You don’t get that with a beer”.

Damian Pincus, The Works Sydney creative partner and founder, said: “We know there’s plenty of people out there who are bored with beer, it’s time to put Canadian Club front and centre. Getting hit in the face by a snowball from a sexy person was one of the few feelings we felt was on the same level as having a Canadian Club after years of slavish beer drinking.”

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MKR top show with 1.659m but Love Child and The Block win night for Nine

Channel Nine posted a weeknight high audience for The Block with 1.554m last night, however My Kitchen Rules gave Seven the night’s top rating show with 1.659m according to OzTam.

The MKR cook-off elimination of lesbian couple Carly Saunders and Tresne Middleton was the top program in all people but second in people 25-54. Meanwhile Channel Nine’s The Block, also in the 7.30pm timeslot, was first in the 25-54 demographic, and second in all programs. It was the highest weeknight audience yet for the series so far.

Love Child followed on Channel Nine at 8.54pm, with 1.289m making it the second highest rating episode of the series, as its highest yet was 1.35m on February 17. The final episode will be screened next week.

Meanwhile Ten’s whodunnit multiplatform drama Secrets and Lies had 316,000 from 8.30pm, falling 31st in all programs and 25th in the network’s target demographic of 25-54s. Ten saw a slight uptick in ratings for the show from last week when it rated 278,000.

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Dumb Ways To Die warns people to be safe around April Fools Day, and trains

It’s April Fools Day and Dumb Way To Dies is celebrating the annual prank day with an online video warning people to be safe around April Fool’s Day, and trains of course.

The animated short features a father and son duo, with the son pranking his father and consequently setting him on fire.

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Federal Government pitch requires winning agency to relocate to Western Sydney

Screen shot 2014-03-31 at 12.38.30 AM Noon update: This story was published on April Fool’s Day.

The winner of the Federal Government’s media account will be required to move its headquarters to Western Sydney, documents seen by Mumbrella reveal.

It is understood that revised tender documents informed the agencies that one of the requirements of the consolidated $137m media account would be that the agency was willing to move its offices to Parramatta or another part of Western Sydney.

The new requirement is part of a broad push by both Federal and State Governments to ensure those working for the government are connected to “ocker Aussies”.

A source close to the process told Mumbrella: “So far we’re not convinced that some of the people working on this pitch have ever met a middle Australian. All they seem to be interested in is craft beer and soy lattes.” Read more »

Morning Update: Boy shares life with a bear in spot for child bereavement charity; Rotary celebrates polio eradication with animated ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Boy Shares His Life With A Bear In Moving Spot For Child Bereavement Charity

“Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother’s Day this weekend, highlighting the gaping hole that losing a parent can leave in a child’s life. It shows a little boy doing all the things you’d expect his mother to do — putting a band-aid on his knee, pulling his boots on, switching his night-light off — by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.”

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Russell Crowe’s Noah smashes the weekend box office

Noah has dominated the weekend box office, bringing in a massive total of $4.522 million across 387 screens after premiering on Thursday.

Russell Crowe stars as the biblical character alongside Jennifer Connelly, Anthony Hopkins and Harry Potter’s Emma Watson in the movie which tells the story of Noah and his arc.

DreamWorks’ animated comedy Mr Peabody And Sherman Fox was Noah’s closest rival had a total taking of $2.437 million across 508 screens, taking the film’s total Australian box office to $3.778 million.

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Lurpak to visit capital cities to give out hot cross buns and butter

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Danish butter brand Lurpak are encouraging consumers to get into the Easter spirit as they take to the streets of capital cities to share hot cross buns and Lurpak.

The brand’s Magic Creations Truck tour is part of its ‘Weave Your Magic’ campaign which encouraged people to take simple ingredients and transform the ordinary into the extraordinary.

Lurpak will be giving out hot cross buns spread with the brand’s butter as well as 50g blocks of Slightly Salted Lurpak.

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Mumbrella live blog: Monday, March 31

This is Mumbrella’s live blog, our rolling diary of all the happenings in marketing and media. Refresh the page for the latest updates.

Top stories:

5:05pm – Brace ourselves Melbourne, gastronomic scientist turned celebrity chef and Coles frontman Heston Blumenthal is bringing his multi-award winning Fat Duck restaurant down under for six months. He is closing the UK version for that time, flying all the staff over and bringing elements of the interior as well. After that time it will be rebranded as Dinner by Heston. More at 


4:01pm – TV Week have announced the six people up for the Gold Logie award at next month’s show. Could it be the year for Andy Lee after co-star Hamish Blake failed to make the list? Or can Asher Keddie make it the double after winning last years for Offspring? Carrie Bickmore was nominated last year, while Home & Away’s Steve Peacocke is an outside bet.  Essie Davis, Miss Fisher in the Murder Mysteries series on ABC1, and The Block’s Scott Cam round out the list, both first timers.

Gold Logie nominees

3:26pm – Drop bears are taking over the world. Thanks to Buzzfeed for flagging this trailer for a Drop Bears! – Attack of the Killer Koalas (currently seeking crowdfunding).

2:57pm – There’s something of a nutty chocolate bar war going on at the moment after the Snickers stunt last week. See how Cadbury Boost Nut fired back here.

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BMF and Host on alert as Meat and Livestock Australia reviews creative

kekovich gangnam styleOne of Australia’s most high-profile creative accounts has gone out to pitch as Meat and Livestock Australia reviews its agency arrangements, Mumbrella can reveal.

The main duties on the account have rested with Enero-owned agency BMF for more than a decade, after the agency picked up  taking the account from the Campaign Palace in 1999.

Host is the rostered agency for the nutrition-focussed red meat component of the account after picking it up from The Brand Agency in 2010 following a competitive review which included BMF.

It is understood both agencies are in the mix for the new roster with at least two other agencies, with at least one believed to be part of a multinational network.

All agencies contacted declined to comment. Read more »

Joe Talcott appointed CMO of Michael Hill

Screen Shot 2014-03-31 at 10.56.18 AMJewellery chain Michael Hill has appointed one of Australia’s best known marketers Joe Talcott as its chief marketing officer, Mumbrella can reveal.

Talcott is a former chief marketer for McDonalds and also News Corp Australia and was also chairman of industry body the Australia Association of National Advertisers (AANA) from 2008 to 2012.

The new chief marketer for the retail chain, which is based in Brisbane, told Mumbrella: “I moved up to Queensland a couple of years ago and we had settled into a Brisbane lifestyle when I got the call a few weeks and was actually surprised that there was a position like it in Brisbane.” Read more »

Wicked The Musical promotes its return to Australia

Wicked The Musical is promoting its return to Australia with a national campaign ahead of its opening in Melbourne at the Regent Theatre.

Created by Sydney agency ACMN, the TV commercial features trucks, planes and ships emblazoned with the Wicked logo with snippets from “news bulletins” about the return of the production.

ACMN creative director Guy Mansfield said: “We wanted to produce something not only different to other ‘show ads’ but also very different to anything else on air.”

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Qantas launch Aquire loyalty program with ad featuring Dare Jennings

Qantas Loyalty is promoting its newly-launched business loyalty program Aquire with a commercial featuring Deus Ex Machina founder Dare Jennings.

In the new campaign created by Droga5 Jennings is seen in the spot riding a motorbike, with his narration discussing what he does and doesn’t want to acquire in life.

Qantas Loyalty chief executive officer Lesley Grant said: “Aquire rewards businesses for their loyalty by delivering tangible benefits that can have a positive impact on their bottom line.”

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Melbourne’s Avalon Airport targets travellers ‘disgruntled’ with Tullamarine

Screen Shot 2014-03-31 at 10.29.36 AMMelbourne’s Avalon Airport is marketing itself to “disgruntled travellers” as the alternative to using Tullamarine Airport.

Created by Hammond & Thackery, the campaign is running across a series of freeway billboards and digital advertising and aims to target travellers looking for an alternative to the rival Melbourne airport.

Avalon Airport marketing manager Tess Cameron said: “We wanted to create awareness in the market in a humorous way, that people do have a better option when commuting to and from Sydney.

“The Sydney to Melbourne flight is the most popular flight route in Australia, so instead of jostling with others in queues, navigating congested car parks, and dealing with the general confusion at other major airports, travellers can take advantage of Avalon Airport’s easier and friendlier experience.”

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