NineMSN takes top Australian news website spot as Daily Telegraph beaten by Courier Mail

Nielsen Top 10 January 2013Nine Entertainment Network owned news website NineMSN has regained the number one online news website crown from rival, bucking the trend of a traditional fall in numbers during the holiday period.

According to the Nielsen Online Ratings for December NineMSN’s audience had a small increase from 2.885m to 2.887m in December, as the number of unique visitors fell away from the Sydney Morning Herald’s site and News Corp Australia’s

The Mail Online, which has just started to post some local content ahead of a full launch this year in Australia, held on to tenth spot, although it dropped from 1.316m readers in November to 1.132m for December.

However, The Guardian remains outside the top ten, in 12th spot behind the Daily Telegraph (1.093m) with 1.074m readers.

Hal Crawford, editor-in-chief of NineMSN said: “This is all about the readers – so thanks to the hundreds of thousands of people who get their news from NineMSN. We’re committed to giving them the most engaging stories we can, and we’re committed to remaining free.” Read more »

Greenpeace crowd sources cash to run ad in The West Australian against planned shark cull

shark cullGreenpeace Australia Pacific has been crowdsourcing donations to run an ad in The West Australian tomorrow aiming to convince WA Premier Colin Barnett to cancel his planned shark cull off the WA coast.

The organisation kicked off a campaign protesting the controversial shark culling program, which would allow Great White sharks to be caught and killed within certain areas of the WA coastline, with a petition which has been one of their “fastest-growing” ever, according to Greenpeace’s program department coordinator Sue Milthorpe.

She told Mumbrella: “The Western Australian government is planning to award the tender for the ships who go out and perform the cull this week so we thought it was very important to show how much public opposition there is to this plan in a very public way just before that tender is awarded. Read more »

Outdoor Systems joins forces with QMS Australia

QMS Australia

QMS Australia

Outdoor media company Outdoor Systems has moved its marketing and sales responsibility from Ooh Media to QMS Australia, as it looks to expand its footprint in the Australian market.

QMS Australia, a subsidary of the QMS APAC Group recently won a tender for VicTrack for several high-profile sites in Melbourne, and also holds outdoor media in Sydney and Brisbane.

The partnership will extend QMS’ reach in Sydney as it takes on eight Outdoor Systems sitess from Ooh Media. Read more »

Seven’s Tennis pushes over 1m for night two

Australian Open logoThe second night of play in the Australian Open pushed up audiences for Channel Seven to 1.06m viewers across the five cities, OzTam’s preliminary overnight figures show.

Australian Bernard Tomic’s match with world number one Rafael Nadal from 7pm was the most watched program in its timeslot, despite Tomic dropping out after just three games, 41 minutes into the match.

However play went on between Maria Sharapova and American Bethanie Matteck-Sands and Seven continued to draw the biggest audience in its timeslot, as Seven’s digital channel 7Two was the most watched multi-channel with 416,000 viewers for the tennis.

The matches helped Seven win the greatest audience share with almost 26 per cent, recorded by OzTam, as Nine followed far behind with 18.9 per cent. Read more »

Berlei showcase variety of sizes in new ads promoting sports bras

Berlei has launched a new series of ads from Host Sydney promoting its sports bra, continuing with the theme introduced at the beginning of last year of “Berlei sports bras reduce bounce by up to 50 per cent”.

The Bounce campaign was completed with Host’s creative partner Parlour and sees a number of women from a B to a G cup exercising while wearing the brand’s sports bras, with the aim of educating women of all breast sizes about the importance of wearing a sports bra during exercise.

The ad features the voiceover of tennis star Serena Williams, who reads the ad’s tagline ‘Berlei sports bras reduce bounce by up to 50 per cent’.

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Morning Update: M&M’s spoof action movies in ad; Charlie Brooks CCTV footage released

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: M&M’s Spoof Action Movies in Cinema Plea to Silence Your Cellphone

“The iconic M&M’s candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters have appeared in a single spot.

Speed and Die Hard-type flicks are among those deftly spoofed in the 40-second PSA, which will run in theaters nationwide. “Cellphones ruin movies. Please turn them off” is the tagline. Lobby posters starring the Red and Yellow M&M’s are also part of the push.”

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Joe Pollard departs Publicis Australia, replaced by Ogilvy’s Andrew Baxter





Publicis Worldwide’s Australia CEO Joe Pollard has left the group for “personal reasons” less than two years after joining and been replaced by Ogilvy Australia boss Andrew Baxter.

The surprise news came overnight from Publicis’ Paris headquarters, but sees Baxter assume control of all Publicis Worldwide assets in Australia, including the struggling Publicis Mojo creative agency, and the 300 strong customer service operation.

Pollard joined the group in June 2012, after stints as CEO of NineMSN and client side at Nike in the US, but has struggled to turn around the fortunes of Mojo, which has lost a number of key clients in recent years, including the majority of its Qantas work.

The move sees Baxter join the global leadership board for the Paris-based Publicis Groupe, but appears to have caught out Ogilvy, who must now start the hunt for a new CEO.

Mike Connaghan, CEO, STW Group said in a statement: “Ogilvy is in outstanding shape and delivering great results to its clients. It has always been known for an absolute passion for driving the best client results and it will continue to deliver this throughout this period of transitional change.

“I will work closely with Ogilvy’s senior management team to provide additional support and guidance until we can make an announcement regarding Andrew’s replacement. We look forward to making that announcement in due course.”

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Burger King launch premium range in NZ with ‘frightfully wealthy characters’

Burger King has launched its new premium range Lamb Burger to the New Zealand market with a new campaign featuring “two frightfully wealthy characters” who can’t get enough of the product.

The campaign, from ColensoBBDO and Nick Ball from Finch, features Sir Roger Poppincock and Baron von Cravat discussing the new burger.

Burger King GM marketing James Woodbridge said in a statement: “Sir Roger & The Baron place a whole new focus on BK premium burgers. Lambs should be scared.”

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Urban Society founder in jail on drugs charges



Sydney entertainment website Urban Society has shut down and staff denied their pre-Christmas pay as founder and manager Lisa Stockbridge was arrested on drugs charges, The Daily Telegraph has reported.

According to the newspaper well-known socialite Lisa Danielle Stockbridge, 41, of Kings Cross, is awaiting trial in a maximum security prison cell as she stands accused of supplying cocaine and ecstasy to clients.

Police arrested Stockbridge on December 11 and recovered $33,620 as they took her into custody, and staff of the entertainment website were later informed they no longer had jobs and would not be paid for the previous week, according to reports.
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WWF creates fake film trailer to raise concerns about palm oil production

Conservation group World Wildlife Fund has launched a new video disguised as a film trailer aimed at raising awareness of the impacts of palm oil production on tropical rainforests and species.

Aimed at action film buffs, WWF worked with UK-based video production company Nice & Serious to produce the video, making it look like a trailer for a new thriller called ‘Unseen’.

The video follows typical thriller convention as it follows Jack Crawford around his daily life as he becomes consumed by some dreadful knowledge, which is revealed at the end as the use of unsustainable palm oil in most food products.

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JWT Asia Pacific appoints Josie Brown to new role of APAC digital director

Josie Brown

Josie Brown

JWT Asia Pacific has appointed its Australia director of digital Josie Brown to the newly created role of APAC digital director, in a move which aims to highlight the network’s commitment to building a strong digital capability within each agency.

Brown will continue to be based in Melbourne, where she was working for the last two-and-a-half years, with clients such as Unilever, Johnson & Johnson and Bayer and has overseen JWT’s regional relationship with Mattel.

She will work with regional clients and provide support to local accounts as well as helping agency heads across the JWT APAC network “develop key performance indicators”.

Brown said in a statement: “Building greater collaboration amongst our JWT digital teams in APAC will unleash unparalleled expertise to our clients. I’m thrilled to be working in the region to amplify the digital success the JWT network has seen.”

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Ajax create online tool for social media spring cleaning

Creative agency GYPY&R  and digital marketing agency VML have created a way for people to “clean” their social networking feeds of unwanted likes, posts and spam in a promotion for Ajax.

‘Ajax Social Wipes’ is an online tool that allows users to “Spring Clean” their Facebook and Twitter accounts “with one easy wipe”.

Colgate Palmolive marketing manager Damian Facciolo said in a statement: “Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer”.

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Invisible Zinc promotes regular skin checks with Fifi Box and Bondi Rescue stars

iNova’s sun care brand Invisible Zinc is supporting and promoting regular skin checks this summer in a new campaign highlighting ‘good spots’ and ‘bad spots’.

The campaign, developed by Airborne, features Fifi Box, Emma Freedman, Haydney Quinn and Bondi Rescue lifeguards Brad Malyon, Greg Bishop and Tom Bunting in an online video that highlights “Invisible Zinc Spot Check Month” in January and MoleMap clinics free skin check offers.

Airborne managing director Scott Player said in a statement: “Skin cancer is Australia’s most common cancer and this campaign is a great way for Invisible Zinc to highlight the importance of skin health and urge people to take action in getting themselves checked.

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Mumbrella360 video recap: What the media can learn from Reddit

M360In this Mumbrella360 video recap, John Bergin, director of social media and digital news at Sky News talks about what Reddit is, why people need to care about it, what the media is currently doing with it, the story behind the web offering and what advertisers, marketers and the media can get out of it.

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ABC moves key news presenters in radio and News 24

Tony Eastley


ABC News has moved AM presenter Tony Eastley to ABC News 24, with Breakfast co-host Virginia Trioli moving over to its flagship current affairs program to fill his place.

Eastley brings more than 35 years’ experience to News 24 as the channel enters its fourth year and Scott Bevan, a senior presenter and reporter on the channel, moves into a new role that will see him lead the evening news broadcast and anchor live news specials across ABC News 24 and ABC1.

Trioli moves to the AM team, led by EP David Burgess, after Eastley hosted the program for ten years.

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New media bidding site Diimex looking to change the way pictures are sold globally

L-R top row Andrew Darby and Jeff Darmanin, bottom row Carlo Cossalter and Joel Smith (Directors)

L-R top row Andrew Darby and Jeff Darmanin, bottom row Carlo Cossalter and Joel Smith (Directors)

Diimex logoHaggling for hours over photos could become a thing of the past with a new global online media bidding platform backed by two of the country’s top photo editors set to launch next week.

Diimex, a photo and media content exchange site based in Sydney, has been developed by former News Corp picture editors Andrew Darby and Jeff Darmanin along with company directors Carlo Cossalter, who has a background in finance, and Joel Smith, who worked in real estate.

The site works on similar principles to online auction sites, allowing open but anonymous bidding on photos, with some for sale at a flat fee to any interested media.

More than 12,500 media owners in 200 countries around the world have signed up for the free subscription to the platform, which can also be used to distribute PR releases for a fee.

Darby and Darmanin worked for more than a decade as picture editors at The Daily Telegraph, where they say much of their time was spent bidding with agents over the phone for pictures, searching for images in picture libraries or downloading large image files they were not interested in.

They say they rarely had any written record of the bidding process with agents, and no evidence of higher bids elsewhere, and often missed out on the chance to bid for pictures as agents only offered them to a select few players. Read more »

Zuji Australia launches animated ‘Kaleidoscope’ brand campaign

Online travel agenct Zuji Australia has unveiled a new animated brand campaign, its first since it was taken over by Webjet in December 2012.

The ‘Kaleidoscope’ campaign from The Hallway showcases how the platform allows users to sift through the “infinite” number of options to travel the world to get only the flights, hotels and holidays they want.

The Hallway’s creative partner and ECD Simon Lee said in a statement: “What’s the point of having a fantastic range, if you can’t actually find what you’re genuinely looking for? Kaleidoscope dramatises the search and most importantly the ‘find’ in glorious animated technicolour.”

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Grill’d uses heatwave in promotion rewarding cardholders with freebies

Grill'd logoGrill’d has followed up its controversial decapitated cow ‘infomercial’ to promote its grass-feed beef with a temperature controlled promotion that will see the takeaway chain give away free burgers, beers and other deals once the mercury hits a certain point.

Consumers interested in the freebies need to sign up to the Grill’d Facebook page and pick up a free ‘Meatwave’ registration card at their local Grill’d.

On Monday of each week of the promotion, a temperature target will be announced online and when the thermometer hits the target, the region will be highlighted as ‘active’ giving the ‘Meatwave’ cardholders the chance to visit their nearest restaurant and claim their free item or deal.

Grill’d founder Simon Crowe said in a statement: “Australians love to talk about the great weather and, as Grill’d is a 100 per cent Australian born and bred business, we’ve decided to take this one step further and celebrate the heat the best way we know how.”

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