Ten rolls out the stars for new tenplay ad

tenplayTen’s on air stars have come together for an ad to promote the network’s catchup tenplay service in which an ordinary viewer is put in charge.

The ad – made by BMF – sees the viewer walk through Ten’s Pyrmont headquarters, ordering The Bachelor host Osher Gunsberg to work late, stealing food from Matt Preston and Gary Mehigan’s plate and encountering Bondi vet Chris Brown in the lift.

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Fox FM’s Matt & Jo show to end as Sandilands Nova rumours circulate

Matt & Jo promo posterThe Melbourne and Sydney commercial radio markets appear set for a radical shakeup, with major breakfast slots set to shift.

This morning, Southern Cross Austereo announced that its Fox FM Melbourne breakfast duo of Matt Tilley and Jo Stanley would be stepping down “to embrace new opportunities”.

The duo were the number one FM commercial show for much of their time on air before being overtaken by Nova’s Dave Hughes and Kate Langbroek and by Triple M’s Hot Breakfast with Eddie McGuire. It has already been announced that the Hughesy & Kate Show is also coming to an end.

Meanwhile, in Sydney, The Daily Telegraph is reporting rumours that Kyle Sandilands could shift from his number one FM show on SCA’s 2Day FM to Nova. Nova categorically denies the rumour. According to The Tele, the move could push Nova’s current morning hosts Fitzy & Wippa – Ryan Fitzgerald and Michael Wipfli – back to the national drivetime slot.

Current Nova drive presenters Meshel Laurie, Tim Blackwell and Marty Sheargold would then move to fill the Nova Melbourne slot left by Hughesy & Kate, suggested The Tele. Read more »

Boost Mobile’s zombie wars takes branded entertainment grand prix

BE AwardsA campaign for telco Boost Mobile by The Monkeys took top prize at last night’s Branded Content & Entertainment Awards.

The story of a group of young people in a zombie apocalypse using their mobiles to stay alive was launched in June this year with the first episode clocking up more than 400,000 views.

The Monkeys also won the grand prix at last year’s inaugural Branded Entertainment Awards.

The other big winner of the night was the Dumb Ways to Die campaign for Metro Trains by McCann Melbourne.

The awards were organised as part of the Festival of Branded Content & Entertainment.

The winners: Read more »

Morning Update: Oct 4 – How to do a tourism ad; Macca’s first digital officer; Twitter growing but unprofitable; Newspapers & audiences

This is Morning Update, our overnight wrap up of the international media and marketing news.

Buzzfeed: This is, honestly, the best state tourism ad ever created – Illinois shows how to do an original state tourism ad.

“When you work on ads for State Tourism, you are dealing with State Government. And, getting anything approved that is even remotely interesting is a battle.” Read more »

Coffee Break Project collaborates with made4media in new ad

The Coffee Break Project, an initiative to raise money for not-for-profit organisation Group 61, has collaborated with made4media to produce a new promotional campaign.

The campaign aims to raise further awareness of Brisbane-based charity Group 61, which provides support to those living with mental illness through matching volunteers with people who have become isolated due to their illness.

Made4media communications consultant Molly Nicholas said: “Our vision for the ad was to show people who are directly involved in Group 61 and to wrap the ad around the charity and to show where the money is going. ”


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Fox Sports launches new A League campaign

Fox Sports has launched a new marketing campaign to promote the upcoming Hyundai A League season.

Shot at various locations across Australia, the campaign ‘A Time to Shine’, created by Disciple, showcases some of A League’s biggest stars.

Fox Sports CEO Patrick Delany said the campaign, which in the last few days has amassed more than 50,000 views on Youtube, was about showcasing the A League’s skilfulness and showmanship while also having some fun.

“We just really wanted to shake it up, and say these guys are really very skilful and when you go to the game they are showmen. But more than anything else you go to the game to have fun, we play sport to have fun, when we watch sport we have fun and at Fox Sports we’re representing the fans, let’s have fun,” Delany told Mumbrella. 

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Leo Burnett Melbourne collect ‘fun facts’ to promote Seek Learning

Leo Burnett Melbourne’s new campaign for Seek Learning uses trivia and a variety of ‘fun-facts’ to promote the company’s self-educational courses.

‘The Learnings from Seek Learning’ campaign brings together a collection of ‘bite-sized’ facts to help promote the courses offered by Seek Learning.

Leo Burnett executive creative director Jason Williams said: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights Seek Learning consultants as the go-to experts for people interesting in learning more.”

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Seven West Media unveils restructure with promotions for Burnette and Chan

SWMSeven West Media has today unveiled its long mooted management restructure.

The announcement sees Kurt Burnette promoted to chief revenue officer while Pacific Magazines boss Nick Chan mores to the role of chief operating officer, replacing Rohan Lund who announced he was departing last month.

Seven CEO Tim Worner said: “Kurt has been enormously successful in creating a culture of innovation within our television sales teams and will now do this across our businesses, leading group sales, data and analytics, Yahoo!7 and our push into Hbb TV and video on demand.” Read more »

Kneebone: TV networks ‘disengaged’ and ‘disinterested’ in branded content

Jonathan Kneebone speaking at today's Festival of Branded Entertainment

Jonathan Kneebone speaking at today’s Festival of Branded Entertainment

Advertising creative and co-founder of The Glue Society Jonathan Kneebone has told an audience that Australia’s major free-to-air TV networks are largely “disengaged” and “disinterested” in creating and broadcasting effective branded content.

Speaking at The Festival of Branded Entertainment today, Kneebone chastised the industry for how it was engaging with advertiser driven content and singled out the TV networks who he argued still preferred to focus on 30 second commercials.

“The free to air networks are entirely disinterested – and in the main – disengaged. They’d prefer to keep running  – and prefer to keep making more money from – ads that last 30 seconds, rather than ads which last 30 minutes,” said Kneebone.

“They are being forced by clients to do more than just play 30 seconds of advertising for them – but they are resisting because their current structure does not allow for the flexibility required.” Read more »

First look at Chris Lilley’s Ja’mie: Private School Girl unveiled

Chris Lilley has unveiled a clip from his new series Ja’mie: Private School Girl, which is set to premiere in Australia on Wednesday 23 October at 9pm.

The six-part comedy series will chronicle the final three months of secondary school for 17-year-old Ja’mie King, first introduced to audiences in Lilley’s We can Be Heroes and then in Summer Heights Heigh.

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Hadley accepts ACMA ruling but takes aim at complainant Wayne Swan

Ray HadleyRadio 2GB Mornings presenter Ray Hadley said that he has no choice but to accept a censure by the Australian Communications and Media Authority, and has instead taken aim at the complainant former treasurer Wayne Swan.

The radio station fell foul of the media watchdog over Hadley’s airing of an inaccurate story from the Daily Telegraph from last year which claimed that school children visiting Parliament would no longer be given snacks because of budget cuts.

According to a finding published yesterday by media watchdog the Australian Communications and Media Authority, the Sydney talk station breached the codes of practice for commercial radio with its failure to correct the story, as well as the original broadcast.

In his morning show, this morning Hadley told his audience: “At the end of the day you can argue… but it won’t change anything. You see I just have to simply accept their findings, I don’t think they’re correct, but there’s no point in arguing with the refs, they’re the ones with the whistle.”

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David Holmes appointed CEO of AIMIA

Screen Shot 2013-10-03 at 9.33.59 AMDigital industry trade body AIMIA has announced the appointment of David Holmes as its new CEO, replacing John Butterworth who announced his departure in June.

Holmes is currently the CEO of, car information website, Caradvice.com.au and prior to that founded search engine marketing firm iProspect.com.au.

“David brings to AIMIA rock solid digital media experience and a deep understanding of growth and innovation within the digital industry” said Tim O’Neill, AIMIA President and joint managing director of digital agency Reactive.

“He has overseen some exceptional successes during his career and I am excited about the great direction and vision he will bring to AIMIA in his new role,” he said. Read more »

Bullseye launches first in-house app Kudos

Digital agency Bullseye Digital has moved into the product space with the launch of Kudos, an informal peer to peer recognition system and in-house social network.

The mobile app allows workplaces to encourage employees to formally give and be given recognition and feedback in the form of points, or Kudos.

Kudos allows a user to send and receive Kudos and accumulate on a virtual leader board.

Bullseye client services director Anthony Johnston said: “Bullseye as a business is actively building revenues outside of the traditional agency model, utilising our existing skills to “put our money where our mouth is” and invest in ideas that can be commercialised.

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Agents of Shield gives Seven third straight win this week

Channel Seven’s premiere of Marvel’s Agents of S.H.I.E.L.D had 1.3m viewers last night marking the third night in a row Seven has launched a show and won the largest audience for it.

The high action drama ran two episodes back to back, with the pilot at 7.30pm followed by a second episode at 8.30pm. Marvel’s Agents of S.H.I.E.L.D was also the top program in people 25-54 as well as people under 55.

Seven has had a strong start to its new weekday primetime schedule with the first episode of The Blacklist winning 1.596m viewers on Monday night, and the first episode of Dancing with the Stars taking 1.331m on Wednesday.

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Morning Update: Oct 3 – Burger King’s temporary rebrand; CMOs should live their brands; How the NYT describes Twitter

FriesThis is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Week: Burger King’s name change to Fries King is making people hungry and confused – the burger chain has rebranded in a stunt to promote its new low fat fries.

“(Burger King) is taking this obsession a step further by pretending to change its name to Fries King—and posting a load of photos to Facebook showing the unveiling of a new corporate identity.

“There are a few downsides to this. First, it implies the burgers are probably not very good. And second, it confuses people—many of whom on Twitter clearly don’t know how to respond. On the plus side, it does appear to be making people hungry.” Read more »

Audited sites go dark on data as Nielsen arrangement ends

audited media association of australia logoOnline publishers will be without an audited online metric for at least the next month after the Audited Media Association of Australia finally called an end to its relationship with Nielsen.

It was already known that the AMAA’s arrangement with Nielsen would come to an end after the company declined to join a tender for the business.

It is believed that ComScore and Effective Measure are the two suppliers vying for the account.

After the tender process took longer than anticipated, Nielsen offered to temporarily go on providing the data to publishers which extended coverage through September.

But the AMAA has now told members that they should remove Nielsen’s tags from their sites – or face additional fees. Read more »

Face of Old Spice Isaiah Mustafa teases Footy Show panel

Nine’s Footy Show has included a piece of brand funded content from Old Spice as part of the show.

The work was shot as part of Isaiah Mustafa’s brief visit to Australia to create content to promote the Procter & Gamble brand.

In the pre-recorded spot  Mustafa poked fun at the “Australian sporting royalty” panelists.

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Pet Blogger Awards add advertising categories

Pet AwardsThe first Australian Pet Blogger Awards, presented by Four Paws PR, has broadened its reach to include three advertising categories.

The awards, to be hosted in Sydney by Kerri-Anne Kennerley on Friday November 29, is searching for the best blogs about pets, pet app developers, pet websites and social media sites and now pet or pet related advertisements in print, digital and TV and radio.

Read more »

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