Wonderland wins for Ten while Gruen performs for ABC

wonderland logoTen’s Sydney beach drama Wonderland has delivered the network a hit in its target advertising demographic, with the show making its debut as the most watched among 25-54 year olds on Wednesday night.

The show was also fifth among all people, with a total metro audience of 948,000, one of the network’s best performances of the year.

Meanwhile, ABC1’s Gruen Nation, exploring the marketing strategies behind the election, also performed very strongly – rating 1.052m, third for the night. ABC1’s The Hamster Decides, from The Chaser team, rated 774,000 viewers and won its 9.30pm timeslot. Read more »

ABC hires SMH’s Linton Besser as part of expansion of reporting team

ABCLinton Besser, one of The Sydney Morning Herald’s top investigative journalists, is to join the ABC’s national reporting team.

The appointment, is one of a number of senior appointments to the team announced this afternoon, and also sees the public broadcaster hire Courier Mail investigative reporter Mark Solomons, The Age’s crime editor Daniel Oakes, Seven senior producer Andrea Jonson and TVNZ producer Dale Owens.

The expansion in its reporting team follows a $10m increase in the ABC’s budget in February. This funding boost saw the ABC create the national reporting team which is led by Jo Puccini, a former associate producer with 7.30, Lateline and Four Corners. She is also a former EP of Media Watch. Read more »

McDonald’s launches Big Mac Chant Challenge

McDonald’s has launched a promotion aimed at enticing customers to upload videos describing the ingredients of a Big Mac.

Winners of the competition – to come up with the most original chant of the phrase “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” – win a holiday for seven people. Read more »

Greenpeace continues anti-Coke campaign with parody website


Greenpeace’s spoof Coke site

Environmental activist group Greenpeace has once again taken aim at Coca-Cola over its opposition to a national recycling scheme launching a new parody website Coke Refunds.

The real thing

The real thing

The website, which is a parody of Coca-Cola’s loyalty website Coke Rewards, talks consumers through a procedure for refunding 10 cents from the purchase of a contain then encourages then to click a button to get their refund.

When the consumer try to click on the “refund my 10c” button it jumps around on the page and cannot be clicked. Consumers who click on the technical help link are directed to a webpage which explains the Greenpeace campaign.

“Coke’s opposition to a beverage recycling scheme is dodgy. This is reflected in an impossible-to-click ‘Refund my 10c’ dodge button which like Coke’s support for recycling can’t be pinned down,” claimed Seb Cumberbirch, digital strategy manager for Greenpeace Australia Pacific. Read more »

Mel Doyle third in 4pm timeslot, beaten by Ten’s Totally Wild

Totally WildFormer Sunrise presenter Melissa Doyle’s second outing as presenter of Seven News at 4 spilled back on Monday’s second place debut, falling to third in its timeslot behind Nine’s Afternoon News and Ten’s children’s show Totally Wild.

Doyle was moved to Seven News At 4 and a 7pm bulletin on secondary channel 7Two in order to make way for Sam Armytage on Sunrise.

Yesterday, Seven News at 4 rated a metro audience of 182,000, according to preliminary overnight ratings from OzTAM.

It was just behind Ten’s Totally Wild, which rated 183,000 and Nine’s Afternoon News which averaged 235,000. Read more »

Deirdre Brennan returns to ABC as controller of children’s TV

Deirdre BrennanThe ABC has appointed BBC Worldwide’s director of content Deirdre Brennan as its new controller of children’s TV.

Brennan is a former director of programming for children’s channel Nickelodeon and she also previously spent six years as programmer for ABC Kids.

Brennan’s responsibilities at BBC Worldwide included the local development of subscription TV channels UKTV, UKTV NZ, BBC Knowledge, BBC Knowledge NZ and CBeebies along with local operations for BBC World News and iPlayer .

She said: “My three years experience at BBC Worldwide has been invaluable, but I am excited about the opportunity to return to ABC TV as Controller Children’s, an area of content that I hold a deep passion for. The ABC has an incredible connection with Australian children and families and I am thrilled to engage with this audience once again.” Read more »

Elysium tops Aussie box office on its opening weekend

ElysiumThe Sony Pictures distributed Elysium has topped the Australian box office on its opening weekend, taking home $3,474,793 across 317 screens.

The film, written and directed by Neill Blomkamp, the director of District 9, is set in the year 2154 where two classes of people exist: the very wealthy on a pristine man-made space station called Elysium and the rest, who lived on an overpopulated and ruined Earth. Starring Matt Damon and Jodie Foster, the film follows Damon’s character as he attempts to save the millions of people on Earth.

Elysium overtook the Eone/Hopscotch distributed Now You See Me which topped box offices last weekend in its debut. Now You See Me took home on its second week $2,582,830 across 265 screens.

Read more »

Coles uses Status Quo to promote price freeze

status quo polar bear

Status Quo stand on an iceberg with penguin backing singers, a walrus on drums and a polar bear on double bass in the latest ad for Coles to promote its frozen produce.

View the ad: Read more »

Brand video content company Boom expands into content creation


Charlie Leahy

Video advertising company Boom is to launch its own content creation division.

Boom Natives will be run by newly appointed creative director Charlie Leahy, who is joining from branded entertainment company Ensemble..

Boom Video works alongside YouTube, helping advertisers distribute and sponsor content.

Previously the network has focused more on seeding advertiser-created video content on YouTube and helping them plan and book pre-roll advertising.

“Creating authentic social content is one of the biggest challenges for brands and their agencies,” said Spiro Pissas, commercial director of Boom Video. Read more »

Festival of Branded Content and Entertainment: Program revealed

This year’s Festival of Branded Content and Entertainment is to be extended with an opening night of networking to precede the conference and awards.

Festival of Branded Content and Entertainment logo 2013

The draft program for October’s event – organised by Mumbrella’s parent company Focal Attractions – has now been released.

The networking night takes place on October 2, with the conference and awards following on October 3. The event takes place at Luna Park in Sydney.

The program will include workshops, panel discussions and presentations, as well as a mini gameshow which quizzes a panel of experts and the audience on whether they can tell the difference between native and non-native, branded and non-branded content, to be hosted by Dan Ilic.

This year’s Festival will address commonly-faced challenges in creating brand-funded content, from understanding ROI and measuring the effectiveness of content, to selecting the format, understanding content production partnerships and budgets, and the role of paid, earned and owned media in connecting content with its intended audience. Read more »

Radio ratings: Perth – Dead heat for 96FM and Mix 94.5

Perth Radio Ratings

Perth Monday to Sunday share | Source: Nielsen

Perth commercial radio stations 96FM and Mix94.5 has tied with a 12.1 per cent audience share each, while the ABC’s youth channel Triple J moved to the top in the latest radio ratings.

According to the Nielsen radio ratings, Triple J has the largest audience share in the Perth radio market rising 2.2 per cent in the fifth survey of the year to pull 13 per cent.

The result saw 96FM and Mix94.5 tied, followed by Nova 93.7 on 11.3 per cent. Talk back station 6PR remained stable on 8.2 per cent.  Read more »

Movie night callout: Jobs

Mumbrella and  sister title Encore will next week hold a preview screening of Steve Jobs biopic Jobs.

The film, telling the story of the driving force of Apple computers and starring Ashton Kutcher, opens in Australia next Thursday.

Mumbrella and Encore readers are invited to a free preview at the Palace Verona cinema in Sydney this Monday August 26 at 6pm for 6.45pm.

UPDATE: Places are now full. Those who put themselves forward will be emailed to let them know if they are in luck, or on a waiting list.

Radio Ratings: Adelaide – Bob Francis bows out with big audience increase

Adelaide Monday to Sunday share | Source: Nielsen

Adelaide Monday to Sunday share | Source: BobNielsen

Bob francisAdelaide shock jock Bob Francis bowed out after 57 years on air with the biggest ratings point increase of any timeslot in the city.

The 5AA nighttime presenter sparked outrage last year after saying he hoped boat refugees would drown on the way to Australia.

He stepped down last month.

The latest set of rating published by Nielsen today show that 5AA’s share of the 7pm to midnight timeslot rose from 11.9 per cent to 15.4 per cent.

Paul Jackson, group programming director of Nova’s owner DMG Australia told Mumbrella: “Bob is a legendary broadcaster so it’s good to see him go out on a high number.” Read more »

Radio Ratings: Brisbane – 97.3FM regains ratings crown

Brisbane Monday to Sunday share | Source: Nielsen

Brisbane Monday to Sunday share | Source: Nielsen

The radio ratings top spot in Brisbane has swung from Nova to 97.3FM, according to the latest set of radio ratings from Nielsen released today.

The shift came as Nova dropped from 13.3 per cent to 12.5 per cent and 97.3FM rose slightly from 12.9 per cent to 13 per cent.

Of the five surveys this year, this is the fourth time that 97.3FM have taken out the top spot.

Nova had the largest fall in audience, dropping 0.8 ratings points to a share of 12.5 per cent. Read more »

Richard Bradley appointed ECD of Jack Morton as John Collingwood-Smith moves aside


Richard Bradley

Experiential agency Jack Morton has appointed Richard Bradley as its new executive creative director.

Bradley replaces John Collingwood-Smith who, according to the company, has moved to “creative director on specific projects within the business.”

“Richard is truly passionate about the power of brand experiences, so he is a perfect fit for the team. Richard has established himself as a leading digital consultant in the industry, and will add a huge amount of value to our clients and business,” said Helen Graney, managing director of Jack Morton Australia.  Read more »

Pollies rock on ahead of federal election

Canberra-based indie punk band Super Best Friends have scored a coup, of sorts, convincing Australia’s federal politicians to front a music video for the band’s song Round and Round.

The music video sees senior politicians, including Prime Minister Kevin Rudd, Opposition Leader Tony Abbott and Greens Leader Christine Milne, along with press gallery members lipsynching the song. Read more »

Radio ratings – Melbourne: Three-way battle for top FM breakfast show

melbourne monday sunday share survey 5Nova’s Dave Hughes and Kate Langbroek came close to overtaking Fox FM’s duo of Matt Tilley and Jo Stanley in the battle for breakfast in Melbourne.

According to the latest ratings from Nielsen, Hughesy & Kate rose from a 6.9 per cent share to 8.3 per cent, while Matt & Jo fell from 9.2 per cent to 8.4 per cent but just hung on to second spot.

However, Triple M’s Hot Breakfast – presented by Eddie McGuire, Mick Molloy and Luke Darcy – remained in top FM slot, despite a slight fall in share from 9.5 per cent to 8.9 per cent. Read more »

Radio ratings – Sydney: Kyle & Jackie O remain on top in FM, but gap closes

Sydney share survey 5 2013

Sydney Monday to Sunday share | Source: Nielsen

Sydney’s competitive commercial FM breakfast market got tighter in the latest set of radio ratings with 2Day FM’s Kyle & Jackie O dropping slightly from a 10.0 share to 9.5 and WSFM’s Jonesy & Amanda moving from 9.2 per cent to 9.0 per cent.

Meanwhile in the battle for cumulative audience, Nova’s Fitzy & Wippa saw the biggest jump – up by 35,000 to 464,000, second only to Kyle & Jackie O’s 531,000.

However, the breakfast show with the highest share remains talk station 2GB’s Alan Jones, with a share of 17 per cent, up by 1.2 ratings points.

Rival 2UE’s Breakfast with Dicko and Sarah went backwards, with share dropping from 4.1 per cent to 3.4 per cent and an average audience of just 32,000 listeners.

In the afternoon slot, the battle also tightened up in Sydney with 2DAY FM’s Fifi & Jules Show, which is syndicated across the national Today Network, still at number one but with a slightly reduced share of 9.3 per cent. Read more »

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