Hungry Jack’s targets women with ‘Nothing naughty about it’ campaign

Burger giant Hungry Jack’s is shifting its focus to women for the first time in its 40-year history, with a new campaign from Clemenger BBDO Sydney.

The campaign features a woman who is transformed from grungy rock chick to a more conservative look to reflect Hungry Jack’s ‘Nothing naughty about it’ slogan.

The campaign comes after 18 months of overhauling the chain’s chicken menu, reducing sodium and fat and rolling out new products.

Hungry Jack’s national marketing director Jim Wilson said: Read more »

Zoo founder Paul Merrill to talk babes, boobs and the search for Australia’s randiest nanna

paul merrillPaul Merrill – the man who helped create the weekly men’s magazine market in the UK and Australia through the launch of Zoo Weekly – will share anecdotes about life on lads’ mags at Mumbrella360 next week.

The interview comes shortly before publication of his memoir A Polar Bear Ate My Head.

Merrill boasts one of Australia’s more unusual LinkedIn profiles:

“I’ve run competitions to find Australia’s Randiest Nanna, Hottest Horse Dentist and Ugliest Baby, and offered prizes of a boob job, lesbian wedding, divorce, voluntary euthanasia for a loved one and time machine (a clock).

“I got Nikki Webster, Mercedes Corby, Roberta Williams and Julia Gillard’s stepdaughter to remove their clothes, published the only known topless shot of Dame Judi Dench and judged a naked beauty contest with Leo Sayer.

“I attacked Tony Blair with a glove puppet, upset Donald Trump, had a dwarf basted, threw a biscuit at Christopher Lee, brought the French Spiderman to Sydney to climb a skyscraper, recreated Osama’s killing with hot babes and launched a search for Australia’s Sexiest Feminist.” Read more »

James Collier joins former Ikon colleagues at Bohemia

Data-meets-media agency Bohemia has hired its first digital director.

James Collier joins from sibling STW Group media agency Ikon Communications, where he was social media director.

Collier is reunited with former Ikon boss Brett Dawson, who founded Bohemia seven months ago with Ikon colleague Chris Christofi and ex-Commbank online manager Peter Leaver.

Dawson said: Read more »

The Voice wins Monday with just under 2m

the voice logoThe Voice drew another big audience for Nine last night, but dipped below 2m for the second time since its debut.

The show won the night with 1.979m, up from 1.914m last week, and also won in every key advertising demographic.

Starting in the 7.30pm time slot, the two-hour show’s closest rival was Revenge on Seven, which rated with 1.469m – up from 1.353m last week.

The Voice also beat MasterChef, on Ten from 7pm to 8pm, which pulled in 1.040m, according to preliminary results from OzTam.

Read more »

Talking, winking, biking ram in new RAMS ad

A talking sheep is the centrepiece of a new campaign for RAMS online savings offering.

The agency behind the ad was 303Lowe, with post production by Animal Logic.

Read more »

Converse invites Aussies to grab free boots

Footwear brand Converse has marked the launch of its 2012 Chuck Taylor All Star Boots Collection with a series of street stunts that invite people to take a free pair of boots from a red emergency box.

Read more »

Ten commissions crowd-sourced decision-making show The Audience

Network Ten has commissioned a new factual TV series to be produced by Granada Media Australia.

The new format The Audience, comes from UK production company The Garden Productions, and crowd sources decision-making for a person stuck at a cross roads in life.

Read more »

Cameras roll on first all-Indigenous TV series

The first all-Indigenous created TV drama series has begun shooting in the inner city suburb of Redfern with a strong cast and crew involved.

The six-part one-hour series Redfern Now, is touted as the first TV show produced, directed and written by Indigenous creators.

Read more »

The Block wins Sunday night

The Block: 1.688m

Nine’s The Block had a strong ratings showing on Sunday night to win the evening.

The home renovation competition took a convincing 1.688m viewers across the five city metro markets, according to preliminary ratings from OzTam.

Going out at 6.30pm, it was over half a million viewers ahead of Seven’s Dancing With The Stars, which took 1.102m, and nearly 1m ahead of Ten’s Modern Family at 6.30pm on 0.741m and New Girl at 7pm 0.645m.

Read more »

Telstra hires Proximity boss Adam Good as director of digital media and content

Telstra has hired Adam Good as director of digital media and content.

Australian-born Good joins from Proximity Worldwide, where he was executive vice president, based in San Francisco.

Prior to Proximity, he was executive director of digital innovation at Clemenger Group.

Good joins with a brief to run Telstra’s digital portfolio of entertainment, sports and news and lifestyle. He’ll manage the various verticals in these portfolios – sport, music, games and shopping – and support the digital growth strategy at Sensis.

Read more »

Transmission dominates at St Kilda Short Film Festival

Post-apocalyptic short film Transmission dominated the St Kilda Film Festival Awards last night.

The short drama, about a deadly pandemic and its impact on a father-daughter relationship, won top prize of Best Short Film at the awards plus a $10,000 cash prize.

Read more »

CommBank’s Andy Lark in keynote session at Mumbrella360 next week

andy lark

Lark, who joined CommBank as chief marketing and online officer in July last year, will open the second day of Mumbrella360 which takes place on June 6 and 7.

He will be interviewed on stage by Mumbrella editor Tim Burrowes about his packed first year, which has seen the ending of the bank’s relationship with the US-based Goodby, Silverstein & Partners in favour of M&C Saatchi, and the weekend’s switch from the “Determined to be different” proposition to the one word proposition of “Can”.

Lark is known as one of Australia’s most digitally engaged marketers. His previous role saw him GM of a global team at Dell in the US heading up large enterprise and online marketing. He also did a stint as VP of global communications and marketing at Sun Microsystems. He has also worked for PR agency Fleishman-Hillard.

Lark also blogs at The Daily Lark.

Lark’s keynote interview will come a day after  the conference’s opening keynote presentation from Tourism Australia’s Nick Baker who will discuss the next stage of Tourism Australia’s There’s Nothing Like Australia campaign which is about to unfold.

Meanwhile, the keynote Mumbrella Question Time features Google CEO Nick Leeder; Photon CEO Matthew Melhuish, Australian Association of National Advertisers chair Inese Kingsmill and Aegis chairman Harold Mitchell. Read more »

CommBank marketing chief: ‘thanks for ambushing us’

Can't Greenpeace ambush

Andy Lark, the marketing director of CommBank, has thanked the three brands that ambushed the banking giant’s ‘Can’t’ teaser campaign.

CommBank was revealed to be behind the campaign yesterday.

Lark, who joined CommBank from Dell in June last year, said that he had expected guerilla activity around the ‘Can’t’ teaser, which has “added fuel to the fire” around the campaign.

He told Mumbrella:

What all three did was amplify interest and excitement for Can’t. This is exactly what we wanted and anticipated. They added fuel to the fire and sparked interest. So, we owe all three a ‘thanks’. Read more »

News Limited set to cut jobs while Fairfax reported to be mulling closure of weekday editions

(A misdirected link on the Mumbrella daily email may have taken you here in error. To read about the CommBank rebranding, click here.)


Both of Australia’s largest newspaper publishers appear set for upheaval with News Limited preparing for a restructuring involving a reported 400 editorial job cuts and the board Fairfax Media reported to have discussed no longer printing the Sydney Morning Herald and The Age on weekdays.

report in the Sydney Morning Herald, published by Fairfax, says that News Limited is expected to announce “major job cuts” next week. News Limited’s The Australian’s Media Diary  adds: “News Limited chief executive Kim Williams is set to announce on June 4 how the streamlining of the company he has spoken about since the start of this year will actually work.” Read more »

CommBank reveals its new position: ‘Can’


CommBank has ditched its “determined to be different” positioning in favour of the one word proposition “Can” in a rebranding led by chief marketing officer Andy Lark and the bank’s new creative agency M&C Saatchi.

The five month relaunch project – labelled internally as “Project Northstar” – follows a week long teaser campaign around the word “Can’t”. It launches today with an execution in News Limited’s metro Sunday papers which sees them enhanced with an augmented reality app integrated with content throughout various sections.

It will be followed tonight with a 60 second TV ad fronted by actress Toni Collette reciting a poem “An ode to Can” penned by M&C Saatchi around the word “Can”. There is also a heavy outdoor component. CommBank’s media agency is Ikon.

The bank has also ditched its helvetica typeface in favour of Aachen. And it has added blue to its yellow and black colour palette. Lark said: “We discovered women don’t respond to black and yellow very well.”

Collette will only feature in the initial ad, which will quickly be supplanted by a series of messages around the word “Can”, including lifestage stories being told through Facebook updates.

Lark said: “During our research, the message we got was that all through these life events the bank helps me move forward. We said how do we really stand for something in people’s lives and articulate our role in helping them move forward in life’s journey?”

Four ads are ready to start running almost immediately with the bank’s digital payment app Kaching featuring prominently in marketing to the under-35 market on shows such as The Voice, along with messaging around staff offering a warmer welcome than the rest of the world in an ad called “Concierge”.

In this interview, Mumbrella editor Tim Burrowes, talks to Lark and M&C Saatchi’s executive creative director Tom McFarlane about the rebrand; along with News Australia Sales boss Tony Kendall, Explore Engage’s Scott O’Brien and Sunday Telegraph editor Neil Breen about the augmented reality app:

Read more »

Pink dollar and industry diversity to be covered in sessions at Mumbrella360

pink dollarThe most flamboyant session at Mumbrella360 is set to feature appearances from Speedo-clad male models, a DJ, the girls of Lesbians On The Loose Magazine and hot pink helium balloons as panelists discuss how marketers should target the gay demographic.

The session curated by Pink Media Group will feature this year’s The Biggest Loser winner Marg Cummins;  Peter Urmson, chairman of Sydney Gay and Lesbian Mardi Gras; and Nicole Phillips, senior marketing manager at IVF Australia which has recently started targeting the gay community. The panel will be moderated by Pink Media’s Ben Mulcahy.

Meanwhile, another approach will be taken on a panel to discuss diversity in the communications industry.

The session – titled “If we don’t have diversity within a creative department how creative can we really be?” – is curated by Simone Drewry, managing director, of Mango PR. The panel will discuss diversity including gender, ethnicity and culture.

It will pose the question: “Are we reaching our creative potential when most decision makers and creative departments are still made up of middle-class, straight white men?”

Panellists are Margaret Zabel, CEO, The Communications Council; Lorraine Jokovic, CEO, LOUD Group; Troy Roderick, head of diversity and inclusion, Telstra Corporation Limited; Sheba Nandkeolyar, CEO, Multicall Connexions.

Mumbrella 360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Tickets and details are available on the Mumbrella360 website.

Arclight Films taps sales and acquisitions expert Michael Wrenn

Arclight Films has announced the addition of Michael Wrenn, formerly of Curious Films Australia, to its growing team.

Wrenn, who has twenty years experience in the film business will be based out of the Sydney office and specialise in sales and acquisitions, executive producing, production, development and distribution.

He said: Read more »

SBS’s Go Back To Where You Came From announces celebrity cast

The new series of SBS’s hit show Go Back To Where You Came From will see six prominent faces.

Six personalities from politics, TV and radio who have contributed to the refugee and asylum seekers debate will be sent on the 25 day refugee journey in reverse.

The six people are: Read more »

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