OMD Australia wins global Media Agency of the Year title at Cannes

OMD Australia has been recognised overnight at the The Cannes Lions International Festival of Creativity picking up Media Agency of the Year.

omd media agency of the year

From left: Daryl Simm (Omnicom Media Group global CEO), Mainardo de Nardis (OMD global CEO), Steve Blakeman (OMD APAC CEO)

Peter Horgan, CEO of OMD Australia, told Mumbrella this morning: “We’re over the moon, our enduring focus is on happy staff producing great work for clients and this is a testament to that approach.”

OMD was the nominated media company on a number of entries submitted by fellow Omnicom agency DDB Sydney for work on McDonalds, with the creative agency doing well overall in the Media Lions, picking up two Gold Lions plus one Silver Lion for its work with the restaurant chain.

The Media Agency of the Year Award is given to the media agency that accumulates the most points for entries in the Media Lions section, regardless of the entrant company.

The announcement came during the Media Lions awards ceremony held at Cannes earlier this morning Australian time.

The award for OMD comes weeks after it won the hard fought Culture of the year trophy at the Mumbrella Awards. Read more »

Dumb Ways to Die looks set to dominate Cyber Lions

McCann Melbourne looks set to continue its stellar run at this year’s Cannes picking up five nominations in the Cyber Lions for its Dumb Ways to Die campaign, which promoted train platform safety for Metro Trains Victoria.

The Melbourne creative agency dominated the shortlist picking up more twice as many nominations as any other Australian agency. Leo Burnett Sydney, Clemenger BBDO Sydney and Reactive Melbourne also performed well picking up two Cyber nominations each.

The winners of the Cyber Lions will be announced early tomorrow morning Australian time. Read more »

Publicis Mojo shows Maggi meals are ‘Just for 2′

A new campaign for Nestle’s Maggi cooking sauces developed by Publicis Mojo targets couples in a market geared towards families.

The two-portion cooking sauce packets labelled ‘Just for 2′ meal solutions aim to appeal to busy couples seeking simple cooking ideas.

The ad features a smug couple enjoying date night while a flatmate goes hungry despite it being his birthday.

In the 30 second TV commercial , a man stands over the stove cooking with a Maggi Moroccan cooking sauce while his mate stands by and thanks him in anticipation for the meal. But he has to let him down when  a woman walks in and he tells him it’s ‘date night’. They later sit down at the table to enjoy the meal, while the friend hovers in the kitchen in the background.

Read more »

Socceroos deliver big night for SBS and Fox Sports while House Rules overtakes The Block

How SBS is reporting the Socceroos victory

How SBS is reporting the Socceroos’ victory

SBS1 had one of its biggest TV audiences in recent years on Tuesday night with a metro audience of 1.117m tuning in for Australia’s match with Iraq which saw the Socceroos qualify for the World Cup.

The time delayed broadcast brought SBS a 14 per cent share of the free to air audience – putting it ahead of ABC1’s 10.3 per cent share and within touching distance of Ten’s 14.5 per cent.

And Fox Sports’ live coverage of the match on Foxtel brought in a metro and regional audience of 549,000, subscription TV’s highest rating soccer match of all time.

Meanwhile, the loss of the halo effect of The Voice has had an immediate impact on Nine. For the first time since launch, Seven’s renovation House Rules beat The Block by 1.159m to 1.131m. Nine’s Celebrity Apprentice continued to lose ground, with the boardroom showdown rating 596,000, putting it 20th for the night. The challenge part of the show did not make it into the top 20 at all.

Masterchef, on Ten, was 15th for the night, with just 643,000 viewers. Read more »

Qantas ‘Stories for Every Journey’ among nine Australian campaigns on Design Lions shortlist

Australia has nine campaigns on the shortlist for Design Lions, including two separate campaigns by Leo Burnett Sydney and Qantas’ campaign ‘Stories for Every Journey’.

The agency’s cutout poster advertising Bundaberg Rum has been shortlisted in the posters category, and it’s own self-promotion campaign ‘Leo’s Cider’ is up for an award in the self-promotion category.

Two campaigns for Sydney sound company Noise International are up for Design Lions including the M&C Saatchi Sydney’s ‘The Art of Noise’ and ‘Visual Identity’ by Like Minded Studio in Walsh Bay, Sydney.

Read more »

Seven Aussie agencies on Radio Lions shortlist

The Perth arm of The Brand Agency has picked up nominations in the Radio Lions shortlist in Cannes for a Perth Zoo campaign, while McCann Melbourne’s Dumb Ways to Die has been given the nod for Best Use of Radio as a Medium.

The Brand Agency Perth has three pieces of work, all for Perth Zoo, shortlisted in the Entertainment and Leisure sub-category.

DDB’s Melbourne and Sydney agencies were both shortlisted in Cars and Automotive Services while McCann Melbourne’s Dumb Ways To Die was shortlisted for Public Health and Safety, Best Scriptwriting, Best Use of Music and/or Design and Best Use of Radio as a Medium.

The list of shortlisted Australian entries: Read more »

McCann’s Dumb Ways To Die gets Gold Lion for Outdoor

A series of eight pieces of outdoor advertising by McCann, based on the Dumb Ways To Die viral video, has been awarded a campaign Gold Lion in the outdoor contest in Cannes

Leo Burnett Sydney’s “Small World” picked up a slew of Silver Lions

Sydney’s Droga5 was awarded a Silver Lion for the “Dangerous” series as well as a Bronze Lion for “Upside Down” and “Corkscrew” pieces for Platinum Blonde.

The list: Read more »

OMD regional boss: Australia’s dominance of APAC in awards shows won’t last forever

Steve BlakemanThe APAC boss of the world’s most awarded media network has said that the dominance of Australia of the region at awards shows will not last forever.

“In four or five years, the likes of China and India will rise to compete alongside Australia. What’s important is momentum, and other Asian markets are starting to show what they can do,” Steve Blakeman, the Asia Pacific CEO of OMD told Mumbrella at the Cannes Lions today.

He also said that media agencies should start entering more creative awards. Creative agencies outnumbered media agencies on the shortlist for the Media Lions this year, with the likes of McCann, BBDO, Ogilvy, Saatchi & Saatchi and Grey in contention.

Read more »

ACMA: Broadcasters should consider new self regulatory regime

ACMAMedia watchdog, The Australian Communications and Media Authority, has today invited radio and television broadcasters to propose a new regulatory regime that would see some powers move away from the statutory regulator, towards a body similar to that of The Australian Press Council.

At a panel discussion today on issues of fairness and accuracy ACMA authority member Louise Benjamin said the authority was open to regulatory change and invited broadcasters to propose a new regime around tougher self regulation.

The suggestion from the regulator could see the legislated powers of the ACMA decrease but also the emergence of a self regulator with more “mid tier” powers, such as the ability to force a broadcaster to issue an on-air correction. Read more »

Meet the Digital Stars

View the replay:

Four of the winners of the Digital Stars competition were guests for this week’s Mumbrella live video hangout.

Jack Minchin from OMD joined Tim Burrowes in the Mumbrella studio while Marc Langenfeld from Carat, Nick Berry from Initiative, and Mia Hamzic from Optimedia joined from their offices in NSW, Victoria and Queensland respectively.

Digital Stars
The Digital Stars are individuals who have been identified for displaying a flair for digital work in the first five years of their career in the competition organised by Yahoo!7. The winners were given VIP tickets to the Mumbrella360 conference.

During the hangout, the Digital Stars discussed key digital topics, as well as some major talking points from Mumbrella360. Read more »

SF Channel commissions first Australian feature film Arrowhead

Arrowhead press shotAustralian science-fiction channel SF has commissioned a feature film, Arrowhead, to be made by US-based production company Gorilla Pictures.

The film will be fully-funded by SF and was written and will be directed by Jesse O’Brien, who will also produce alongside Eric Machiela, Eric Johnson and Gabe Berghuis.

Arrowhead is an expansion of a short film which was released last year. The feature film is planned for release in 2014 and will be filmed in rural South Australia. Production starts this month. Read more »

Lengthy Woolworths ‘More Savings Every Day’ ad savours special moments

Woolworths has launched a new television commercial created by Sydney agency Droga5 featuring the personal story of a Woolworths employee.

The lengthy ad launched last night follows a woman as she wakes up and savours life’s simple pleasures on her way to work, suggesting the “More Savings Every Day” saves customers time as well as money.

As the sun rises in an Australian suburb, she sees her sleeping son and husband, makes coffee, and drives to work while the voiceover of her narration about how there is less time for ‘the important stuff’ is played to a simple piano score. As she passes an outdoor ad for a beach holiday, a group of carefree schoolgirls, and men debating over coffee outside a cafe, the ad comments on how there is less time to escape, less joy and less time to debate. Read more »

Amnesty International Australia sticks with M&C Saatchi

Human rights organisation Amnesty International has declared it will stick with its creative agency M&C Saatchi after it was revealed founder Charles Saatchi has been cautioned by police for assault over a London restaurant incident involving his wife Nigella Lawson.

Saatchi was questioned by police in relation to several photos which were published in the British press on Sunday, showing Saatchi apparently holding his wife by the throat.

One of Amnesty International’s chief aims is preventing violence against women.

Saatchi co-founded M&C Saatchi with his brother Maurice and earlier in his career Saatchi & Saatchi which is now owned by Publicis.

In Australia, Amnesty International is a client of M&C Saatchi. The agency slogan is “brutal simplicity of thought”.

In a statement issued to Mumbrella, Amnesty International Australia said it would continue to work with M&C Saatchi, as Charles Saatchi is no longer involved in the company. Read more »

Bane Hunter becomes CEO of The Loop

bane hunter loopthe loop logoThe Loop has appointed Bane Hunter CEO as the Australian based networking site targeting creative professionals seeks global expansion.

The Loop was founded by former MTV staffers Matt Fayle and Pip Jamieson, while Hunter is also an MTV alumni.

Last month Jamieson moved to London to oversee the site’s push in the UK.

Hunter most recently spent six months as chief product officer at A&E Television Networks. Before that he sent two years in an executive role at Conde Nast and prior to that three months at Foxtel. Before that he spent five years at MTV, finishing as chief project officer for content creation and distribution technology. Read more »

Nine promotes Big Brother with a twist

Nine has launched its first promotions for the new season of Big Brother.

The promo began to air during last night’s final of The Voice. Read more »

Just four Aussie campaigns on Press Lions shortlist

Australia’s dry spell in the Press Lions appears set to continue with just four local agencies among the hundreds of entries shortlisted.

Work from Saatchi & Satchi for Lexus, from DDB Sydney for Volkswagen and from McCann Melbourne for Metro Trains’ Dumb Ways To Die campaign was the only Australian material on the list released overnight.

Australian entries on the shortlist: Read more »

Two Gold Lions for McCann’s Dumb Ways To Die in Promo and Activation

Dumb ways to dieMcCann Melbourne has taken out two Gold Lions for the Promo and Activation category at Cannes Lions, while Naked Communications earned a Silver Lion for its work on Art Series Hotels.

Australian agencies George Patterson Y&R Melbourne and DDB Sydney also took Bronze Lions when the winners were announced this morning.

McCann Melbourne was also awarded a Bronze Lion for its V/Line “Guilt Trips” campaign.

Australian winners: Read more »

Aussie media agencies barely represented on Media Lions shortlist

Australian media agencies have again performed poorly in the Cannes Media Lions with only one making the shortlist.

Overall Australian agencies received 15 nominations, with 14 of those going to creative agencies. UM Sydney was the media agency on the shortlist, nominated for best use of integrated media for its Lambnesia campaign for Meat and Livestock Australia.

Dominant on the shortlist was DDB Sydney’s three nominations for its work with McDonald’s; McCann Melbourne which had two nominations for Dumb Ways to Die; and Leo Burnett Sydney which picked up three nominations for work on Coca-Cola, Diageo and Seek Volunteer. Read more »

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