Westpac has launched its first major branding campaign since appointing creative agency DDB to the account at the end of August.
The campaign kicked off with full page and fractional long copy print ads in the major metro Sunday newspapers.
The campaign seeks to position the bank as an investor in all things Australian across its 196 year history.
The three-minute musical cartoon, which is designed to curb preventable train-related deaths, has amassed 2.3m views on YouTube in 48 hours – with no media spend. (9.30am November 19 update: 4.7m views now)
Since it launched at the end of last week, ‘Dumb ways to die’ has been ‘liked’ on YouTube 42,000 times – more than double that of another popular Australian ad to go viral, ‘Beer chase’ for Carlton Draught. Read more »
In the last set of radio ratings, the show, co-hosted with Tim Ross had a 3.9% share of the Sydney radio audience.
Among the commercial FM breakfast shows, The Kyle & Jackie O Show on Southern Cross Austereo’s 2Day FM is number one with a 12.1% share. Fitzy & Wippa on DMG’s Nova are joint second with a 6.4% share, along with ARN’s Jonesy & Amanda on WSFM. Fourth comes Triple M’s Grill Team on 4.5%.
Rosso & Claire were fifth.
The duo were brought together by ARN at the start of the year. Hooper had previously co-hosted the show with Andrew Rochford. The Tele suggests that Hooper and Ross struggled to build on air chemistry between them. Read more »
Mumbrella was named website of the year for the second time running at the Publishers Australia excellence awards on Friday night.
Mumbrella’s parent company Focal Attractions was named small publisher of the year.
Mumbrella’s sister title Encore was runner up as B2B magazine of the year while Mumbrella editor Tim Burrowes was runner up as B2B journalist of the year.
The top prize of the night, the excellence award, went to Sterling Publishing’s The Adviser, which also won B2B magazine of the year.
NewsLifeMedia’s Donna Hay magazine was consumer magazine of the year.
The winners: Read more »
The TAC’s senior manager, road safety and marketing is moving on to an as yet unknown role in the industry “that is located much closer to home and should allow me to achieve a work life balance I have not been able to successfully manage in my current role,” he said in an email to contacts.
In the email, Thompson wrote:
As you may know, I am leaving the TAC today. I have spent the last eight and a half years working hard for the TAC and the broader Victorian Community to keep our roads safe and I am very proud of the achievements of the Road Safety & Marketing team at the TAC Read more »
For two days – Thursday 15 November and Friday 16 November – Federation Square in Melbourne was a platform for Peugeot’s ‘Let Your Body Win – Unlock A Peugeot 208’ dance competition. Read more »
The new agency is a collective of four creative teams led by two ECDs, former BMF colleagues Dennis Koutoulogenis and Jake Rusznyak, who co-founded the agency.
Host has an equity stake in Ilk, which is positioned as a collective of “like-minded partners, clients and brands”.
Ilk joins a family of companies connected to Host that includes The Jamboree, Parlour and The Glue Society.
Ilk works on Host clients including Bankwest, Meat & Livestock Australia, Lion, Coca-Cola, MYOB, SPC, BT Financial and Gruppo Campari. Read more »
Kurt Viertel, who ran Clemenger BBDO Brisbane for three years as managing director, is launching a creative agency with his brother-in-law Piet Human, the ECD at GPY&R Brisbane.
The duo met at Leo Burnett in Vietnam, and worked together for a two and a half year stint in Ho Chi Minh City.
Viertel resigned as MD of Clems Brisbane in June, while the launch will bring to an end a four-year stint at Patts Brisbane for Human.
Viertel told Mumbrella: Read more »
A new interactive documentary about the experiences of international students in Australia has launched on SBS.com.au.
Convenient Education is a 35 minute linear documentary with 20 extra videos and profiles interspersed throughout with the capacity for viewer interaction and discussion. Read more »
AAMI marketing chief Richard Riboni: social media – the secret to Rhonda campaign’s success this year
The marketing director behind one of the most popular ads of the year – the AAIM safe driver campaign – has said that social media was the secret to propelling brand heroine Rhonda and her Balinese fling Ketut into the mainstream.
Richard Riboni, executive marketing manager at AAMI, said that a Facebook page devoted to the sexual tension between Rhonda and Katut was the moment he realised that the campaign had struck a nerve with the Australian public.
“Seeing people wearing Rhonda t-shirts in Bali was exciting, but watching that Facebook page take off was the point where we realised that the campaign was bigger than we originally thought – that it had entered the Australian psyche,” he told Mumbrella. Read more »
Melbourne’s Metro Trains launches ‘dumb ways to die’ campaign to curb preventable train-related deaths
A three-minute animated music video, written by McCann ECD John Mescall, is the centre piece of the campaign. The video highlights the many dumb ways there are to die, with being hit by a train – a very preventable death – among them.
Mescall said: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. Read more »
After pressing either the CHQ and SAV button, Eftpos will donate money to charty Vision Australia, where funds will be put towards the building of a facility for Seeing Eye Dogs in Melbourne.
Daniel Okoduwa wrote and produced the film Kemi, which cost $11,000 to producer while Michael Kang directed it.
Okoduwa told Encore: Read more »
It is the first time branded entertainment has been awarded in its own right in Australia and New Zealand. The jury had the difficult mandate of defining what exceptional work in this category looks like, setting the standard for the industry.
The Awards will take place in Sydney on Tuesday November 20.
The work was judged by a two stage process, with over twenty judges from around the world assessing the entries. The entries were shortlisted by scoring the creative or collaborative process, demonstrating the quality of thought behind an execution, the work itself and the results.
The shortlist: Read more »
The campaign will see Sony Music feature Summertainment branding in its major advertising and retail activity, while Sony Australia is partnering with surf brand Billabong to create a Summertainment TVC promoting ‘1001 things to do’ during summer.
A two-hour special of Beauty and the Geek on Seven was the top show across the key advertising demographics of 16-39, 18-49 and 25-54 last night.
With not a show over 1m in total viewers, it was a quiet evening for TV watching. Read more »
The site, called Instakringle, is targeted at various office types, from the ‘gentlemanly bikie socialite’ to the ‘elegant corporate extrovert’.
It’s being promoted via a series of online videos, press, radio ads, digital office and café screens in CBD locations across Australia, as well as online banners for desktop, tablet and mobile. Read more »
The campaign shows off the casino’s new bars, restaurants and hotel rooms.
The ad carries the slogan, ‘There’s something new for every one of you”. Read more »