An Australian 3D horror film has sold its US distribution rights.
Bait 3D, produced by Arclight Films’ Gary Hamilton, Todd Fellman and Peter Barber and directed by Kimble Rendall has been picked up by Anchor Bay Films.
The cast include Xavier Samuel, Sharni Vinson, Dan Wyllie, Julian McMahon and Singaporean actors Adrian Pang and Qi Yuwu.
Hamilton told Encore: Read more »
The ‘Pin to Make A Difference’ campaign, devised by Social@Ogilvy and Pulse Communications with involvement from environmental group WWF, will see mum bloggers take part in a ‘pinning competition’.
Using Pinterest, Mum bloggers will be invited to pin their tips on how to run a more sustainable household, such as choosing sustainable products in their weekly shop.
The idea is to raise awareness of the Kleenex Cottonelle brand’s credentials as a toilet paper that carries Forest Stewardship Council accreditation.
Outdoor ad firm JC Decaux has launched a campaign for Unilever’s Cup a Soup Sensations which enables samples to be dispensed from billboards in Sydney, Melbourne and Brisbane. To obtain a sachet, consumers call a number displayed on the panel.
BWM is behind a campaign for the Sydney Writers’ Festival that plays on the diminishing boundaries between peoples’ public and private lives.
From April 16, six bridesmaids will engage in a daily Survivor-style challenge to win their best friend her dream wedding.
Each day one bridesmaid will be ‘voted off’, resulting in two bridesmaids battling it out in a final challenge on Friday 20 April.
The event has been sponsored by the Sydney Bridal Expo, which takes place at Darling Harbour on 21 and 22 April.
Ten has announced a 10.6% drop operating revenue and an almost 40% plunge in EBITDA in its first half results.
Ten boss James Warburton said the results “reflected the tough conditions in advertising markets during the six-month period.”
The session, titled ‘F*ck yeah, side projects!’, will see Anthony Dever, senior interactive strategist at Whybin\TBWA\Tequila discuss the topic with Nathan Bush, head of interactive strategy at BCM and Ben Johnston, creative director of JosephMark.
The session comes at a time of a “remix and create” culture in advertising, when hobbies have the habit of turning into businesses of their own, according to Nathan Bush.
“Side projects aren’t just possible, they are essential,” Bush said. “Side projects are not about finding an escape to a day job. Side projects are ideas without deadlines or constraints. They are extensions of creativity, understanding and ambition. They result in discovery, learning and inspiration. These are attributes we all look for employees.”
This session will explain how easy it has become to establish and maintain a side project, showcase examples of successful side projects and detail the benefits of side projects for staff and the company.
Just over a year after a massive earthquake destroyed large parts of Christchurch, the region’s authorities have begun a search for an ad agency to crack the “most challenging brief of 2012″ – to bring Australians back to the city.
Since the quake hit in February 2011, Christchurch and Canterbury Tourism has only used PR to market the destination, but now wants to advertise to Australians again to kick-start the sector.
“Australia is by far our largest visitor market and we need travellers to understand that our city is re-energising and has some wonderful activities to offer” said Tim Hunter, Christchurch and Canterbury Tourism’s CEO.
The winning film will be shown at the Sydney Film Festival, which will be screened on the 12 days of the festival, and on SFF TV at Martin Place between 6 and 17 June.
It will also run on the brand’s Facebook page and on YouTube.
Woolworths has upped the ante in the supermarket own label war with a new campaign to spruik its own label range Select.
The campaign is the first made by Woolies’ new ad agency Droga5, Mumbrella can reveal.
UPDATE April 12: Video removed at request of Droga5 on copyright grounds
The campaign launched this week to take on Coles, which has been aggressively pushing its own label products through its ‘No artifical colours’ and ‘No added MSG’ Curtis Stone-fronted campaigns that broke in February.
The focus of the campaign will initially be on Woolies’ Select Strawberry Jam, Select Tomato Sauce and Select Deli Style Chips. Woolworths also produces own label brands Macro and Homebrand, which are not part of this campaign.
The company’s head of own brand, Gordon Duncan told Mumbrella in a statement: Read more »
In the first quarter of 2012, new business activity in Sydney and Melbourne has seen the biggest jump in 15 years, according to The Agency Register.
Big account moves such as Woolworths, Optus, CommBank and Vodafone have seen the value of clients changing agencies reach almost $1bn – the largest spike since The Agency Register began measuring the market 15 years ago.
The increase follows a ‘scary’ period towards the end of last year, when the value of the new business market crashed to a three-year low.
However, the number of account moves – and the number of opportunities to win new business – has fallen by 20% between March this year and last.
“In a good year, you’ll see around $1.2bn in accounts move – we’ve seen not far off this amount move in just one quarter. The market has done a Lazarus act,” said Peter McDonald, MD of The Agency Register. “However, much of this new business is a result of reviews that have dragged on from last year.”
The news comes just two months after Proyas had his adaptation of John Milton’s epic poem Paradise Lost scratched for budget reasons by production company Legendary Pictures. It was due to start filming in February.
As well as directing, Proyas’s Mystery Clock Cinema will co-produce an adaptation of Heinlein’s The Unpleasant Profession of Jonathan Hoag.
Producing alongside will be Mike Medavoy and Arnie Messier of Phoenix Pictures, Bradley Fischer of Mythology Entertainment and Riza Aziz and Joey McFarland of Red Granite and Vince Gerardis. Joe Gatta, Topher Dow and Vincent Sieber are to executive produce. The production will be fully financed by Red Granite who are also producing Martin Scorsese’s forthcoming The Wolf of Wall Street, starring Leonardo DiCaprio.
Filling the new role is Darwin Tomlinson, who joins from digital shop The White Agency where he was ECD.
He was behind The White Agency’s award-winning Property Finder mobile app for Commonwealth Bank.
DDB’s ECD Dylan Harrison said in a press release: Read more »
The best radio ad of the year is to be decided at the national Siren Awards next month, with agencies such as BMF, Clemenger BBDO Melbourne, AJF Partnership, The Monkeys and Eardrum in contention to win the Gold Siren.
The winners of the top award will be entered into the Cannes Radio Lions, to take place in June. And for the first time, the client will be invited along to Cannes too.
Commercial Radio Australia boss Joan Warner said this recognised “the important role clients play in driving the writing, production and delivery of high quality radio ads.”
Last year’s gold siren was won by Andrew Woodhead and Eamonn Dixon of Leo Burnett Melbourne for “Slow Mornings” for 7-Eleven.
The finalists in full:
The return of Stifler, Jim, Finch and Oz in American Pie: Reunion was enough to bump The Hunger Games off top spot in the Easter Weekend’s box office.
The not-so-teen comedy took $4.8m across 330 screens for a respectable $14,551 per screen.
Andrews, who joined Edelman in May 2011, was until recently director and senior counsel, healthcare for Australia and market access lead for Edelman Asia Pacific.
Her new firm is as yet unnamed, but Andrews confirmed she won’t be using the same name as the specialist healthcare agency she started 20 years ago, Susan Andrews Communications Group.
PR agency Horizon Communications and brand agency Channelzero have been brought in after a competitive pitch to broaden the brand’s appeal to families through a brand revamp and a hike in marketing spend.
This may even include a name change.
A spokesperson for the family-run Lebanese chain said the brand wanted to push the chain’s fresh food credentials, reach a broader section of Australians and help the company expand from suburban food courts to high street metropolitan areas. Read more »
Broadcast at 7pm, it was up against Home & Away on Seven and The Biggest Loser on Ten, which rated with 960,000 and 951,000, respectively.
However, The Biggest Loser was the most popular show in the advertiser friendly 16-39 and 18-49 demographics, followed by The Big Bang Theory and 2 Broke Girls, both on Nine.
The night was won by Seven News, which pulled in 1.249m in the 6pm time slot during the Easter non-ratings period.