Mumbrella360 delivers 1,020 visitor attendances in industry first audit

Mumbrella’s annual conference Mumbrella360 has become the first in Australia to have its visitor numbers audited by the Circulations Audit Board’s new rules for exhibitions and conferences.

The audit results for Mumbrella360 reveal a total attendance of 1,020, with a UVA (unique visitor attendance) total of 752 plus 268 speakers, media and staff.

M360 large engaged crowd

Tourism Australia's marketing boss Nick Baker takes the stage at Mumbrella360

The auditing took place with Circulations Audit Board staff on site at the event whichwas at the Hilton Hotel in Sydney on June 6 and 7. It was conducted under new rules for the auditing of events developed by the CAB late last year.

Martin Lane, publishing director of Mumbrella’s parent company Focal Attractions, said: “We are already the only publisher in our sector to audit every one of our activities, including the traffic to Mumbrella’s website, the number of subscribers to our daily email and the print circulation of Encore magazine.

“Audits are not expensive so why wouldn’t you be audited if you’re not bullshitting the market? Read more »

Tourism Australia launches four-minute tribute to ‘Australia’s unofficial anthem’

Tourism Australia and Qantas have teamed up with Icehouse singer Iva Davies to produce a four-minute video to mark the 30th anniversary of ‘Australia’s unofficial anthem’, Great Southern Land.

The film was made before Telstra’s Olympics ad, which featured another unofficial Australian anthem, Down Under by Men At Work – but after The Monkeys’ film for Sydney Opera House, which also features a succession of artists performing popular Aussie anthem Ship Song, by Nick Cave.

Great Southern Land, which was written while Davies was on a Qantas flight over central Australia in 1981, is performed in TA’s video by artists including Katie Noonan, Van She, Eskimo Joe, The Sydney Philharmonia Choirs and Cut Copy.

Though made without involving TA’s ad agency, DDB Sydney, some of the footage in the video was taken from DDB’s most recent incarnation of the There’s Nothing Like Australia campaign, which cost $4m to produce.

Read more »

Call for entries: August’s TV ad of the month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.

Agencies and brands involved in creating TVCs that first ran in Australia during August on TV, cinema or online are invited to put them forward. Read more »

Pizza Hut unveils metre-long pizza ‘The Plank’

The Plank: "as long as your girlfriend's leg"

Pizza Hut has launched a campaign to promote ‘The Plank’, an elongated pizza that is as long as your girlfriend’s leg, a cricket bat and a miniature horse, according to the ad.

The pizza measures almost a metre long, and costs from $25.95.

Read more »

The Works appoints Tim Addington as comms director, Alex Hayes takes on editorship of B&T

Tim Addington, the associate editor of marketing trade title B&T, has joined ad agency The Works as communications director.

Addington will start in the newly created role in September with a brief to manage internal and external comms after five years with the Reed Business Information title.

The move sees B&T’s news editor Alex Hayes take on the editorship after joining the magazine in March this year. Read more »

Gruen tasks agencies to sell the carbon tax

How to sell the carbon tax is the brief agencies will tackle on tonight’s episode of Gruen Planet.

In the second episode of the show’s return, The Pitch will see Moose Moore of One For All and Charlie Cook of Jimjam go head to head.

Read more »

Fnuky founders begin filming on debut feature Lemon Tree Passage

Creative director turned film director David Campbell

Strategist turned producer Jeremy Ervine

Jeremy Ervine and David Campbell, who recently sold their ad agency to move into the movie business, are in the pre-production stage of their first feature film.

The Fnuky founders have formed a director/producer partnership, with Campbell behind the camera for a feature with a cast that includes Animal Kingdom star Tim Phillips and Jessica Covey, who starred in Underbelly and Paper Giants.

Titled Lemon Tree Passage, the film is about the ghost of a dead motorcyclist who haunts a group of American backpackers in a remote part of New South Wales.

It is being funded entirely by private capital, shot in the Adelaide Hills and uses an all-Aussie cast and crew.  Read more »

Girlfriend magazine launches self-esteem campaign, editor: ‘this is not a response to Cleo anti-airbrushing protest’

Girls magazine Girlfriend has launched a campaign around body image in young women.

Launched in the Pacific Magazine’s September issue, the Project You campaign sees a number of photoshoots featuring non-models without retouching.

The launch comes just days after Girlfriend’s ACP rival Cleo has been the subject of an anti-photoshop protest.

Read more »

MTV commissions first Australian-led pilot

An Australian production house is the first local production company to have a pilot commissioned by MTV International.

The Feds has created a reality show, currently with the working title The In Crowd about people trying to break into a sub-culture or scene that they’ve always wanted to.

The pilot, shot in Sydney, will follow two people, a wannabe magician and a girl trying out on a roller derby team.

Read more »

Coles accused of ‘making money from cancer’

Supermarket giant Coles is facing allegations that it is profiting from a campaign to raise money to fight cancer.

Coles has been selling bunches of flowers for $6 to raise money for Cancer Council, and only donating $1 towards the charity, a customer has claimed on the brand’s Facebook page.

The customer, AJ Tennant, a copywriter at Traffik Marketing, called the promotion “a quick grab for cash piggy backing on a worthy cause.”

He has demanded that the supermarket gives all of the proceedings from its Daffodil Day campaign to fight the disease.

Coles responded with the following a few hours after Tennant’s original post: Read more »

Southern Cross Austereo post $100m profit

Southern Cross Austereo has announced its first figures since the company formed in July 2011 after Southern Cross Media merged with Austereo in April 2011.

The company took $95m in net profit after tax for the year ending 30 June 2012.

The announcement from Southern Cross Austereo:

Read more »

Comms Council launches PR arm, ‘We will not replace PRIA’

communications council logo

Stuart Gregor

Stuart Gregor: new PR Council chair

The Communications Council has launched a PR arm – a move it says will not replace the existing public relations industry body, the PRIA.

Comms Council boss Margaret Zabel told Mumbrella: “The intention is not to replace the PRIA. Not at all. What we can offer Australian consumer PR agencies is complementary to their current membership plans.”

PRIA logo

PRIA: 'will not be replaced'

“We would like to think that PR agencies have a strong and prosperous relationship with both groups,” she said.

The group is to be run by Liquid Ideas boss Stuart Gregor as chairman.

“The idea has been in the works for some time,” said Zabel. “The marcoms industry has become increasingly integrated, and there’s a need to represent the interests of consumer PR agencies.”

The PRIA’s CEO Jon Bisset told Mumbrella that while there would be “overlapping interests” between the two bodies, “we can work cooperatively together.” Read more »

Go Back To Where You Came From pulls in highest ratings of 2012 for SBS

The return of SBS’s hit series of Go Back To Where You Came From has pulled in the biggest audience for the broadcaster this year.

The documentary, which this year takes six prominent Australians on the path of a refugee’s journey to Australia from their war torn country, rated 752,000 across the five metro markets according to preliminary ratings from OzTam.

The first of three episodes, this year’s debut is up 44% on last year’s, which rated 524,000. Read more »

Westpac awards creative account to DDB

Banking giant Westpac has awarded its creative account to DDB, Mumbrella can reveal.

The agency, which lost the ANZ business last year, beat Ogilvy in a head-to-head pitch that did not involve incumbent Big Red, the agency run by Ted Horton. Read more »

Rupert Murdoch set to be next Aussie media mogul to get Howzat treatment

news of the worldThe story of Rupert Murdoch’s rise to become the world’s biggest media mogul looks set to become an Australian movie.

Screen Australia has provided funding development for the work which is being written by Bob Ellis and Stephen Ramsay.

The announcement comes days after Southern Star’s production of Howzat, the story of how Australian media mogul Kerry Packer took on the cricket establishment delivered the Nine Network with 2m+ ratings.

The film has the working title of The News of the World. Read more »

Anti-homophobia campaign launches

An ad campaign has launched to combat prejudice against the gay and lesbian community.

The No To Homophobia campaign aims to educate the public on what is deemed offensive to gay, lesbian and transgender people, and show how those affected by homophobia can take action.

Two TV ads will run across Victoria and nationally over the next year.

Read more »

CRA, Fairfax and Southern Cross Austereo bosses on digital radio three years on

The radio industry came together across Australia on Friday to mark the third anniversary of the launch of digital radio. Sydney’s event took place at First Fleet Park. Mumbrella’s Tim Burrowes talks to:

  • Commercial Radio Australia boss Joan Warner on why the uptake of digital radio three years on is more successful than she expected;
  • Fairfax Radio CEO Adam Lang on steadying the ship after the division was withdrawn from sale, and signing off a five year strategy;
  • Nova’s Ryan “Fitzy” Fitzgerald “We feel like we regurgitate the same stuff every week but people seem to love it”;
  • Eardrum’s Ralph van Dijk on future proofing the industry;
  • WSFM’s Brendan Jones and Amanda Keller, and Today Network presenter Fifi Box on the importance of digital to the industry;
  • SCA’s Sydney GM Jeremy Simpson on the launch of digital station Stardust;
  • Mix 106.5′s Claire Hooper gives the shortest interview of all time Read more »

Bulla hires ‘dairy stalwart’ Briony Delaney as group marketing manager

Briony DelaneyDairy producer Bulla has hired ‘dairy stalwart’, Briony Delaney, to the role of group marketing manager.

Delaney will be responsible for brand and strategic direction of the yoghurt, cheese and ice cream product lines at Bulla. Read more »

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