Day one of the Cannes Lions saw a strong showing from Clemenger-aligned agencies in the promo, direct and PR shortlists. There were also two shortlistings for independent Sydney agency The Hallway. But Australia’s PR agencies again failed to get a single shortlisting.
In the video:
- Cannes Lions chairman Terry Savage on how the competition is now a festival of commercial creativity, not just advertising;
- Justifying the expense of a trip from Oz;
- The Brand Agency’s Paul Yole on the delegate experience;
- Inside the Young Lions battleground;
- Mumbrella editor Tim Burrowes takes the conference tour Read more »
Australia’s journalism watchdog has upheld a complaint against The Australian’s columnist Greg Sheridan over his use of the term “illegals” to describe asylum seekers arriving in the country by boat. The newspaper also has a further complaint upheld that Sheridan had misrepresented a parliamentary hearing on the issue. Read more »
Not a single Aussie PR agency made the shortlist for the PR Lions, the third year the category has existed.
As in previous years (Cummins Nitro won the first ever PR grand prix for Tourism Queensland’s Best Job in the World in 2009), a number of Australian ad agencies were shortlisted in the PR category. Read more »
The campaign that saw Happy Soldiers create a best-by date for Tontine pillows is among the Australian entries shortlisted for the Cannes Promo Lions. The entry is one of 14 Australian efforts to make the shortlist. Read more »
The list is dominated by Clemenger Group agencies, with Clemenger BBDO Melbourne picking up four listings and Colenso BBDO Auckland picking up seven. Read more »
A TV campaign for the Liberal Party depicts prime minister Julia Gillard and her predecessor Kevin Rudd as lemons, reviving the Kevin O’Lemon campaign of a year ago.
Using the same voice over as June last year, when the Kevin O’Lemon character was introduced, the ad also lambasts Green Party leader Bob Brown, who is depicted as “calling the shots” on the carbon tax.
Adelaide agency KWP Advertising has created a corporate ad campaign for energy company Santos in which coal seam gas is pitted as “a fuel for the future”.
The spot features a landowner testimonial to highlight Santos’s 50-year track record of looking after landowners and the land.
“We’re not just an energy company, we’re a company with energy” is the campaign strapline.
Tourism Victoria launches the tenth phase of its long-running jigsaw campaign today, introducing the line ‘Play Melbourne’ as the city targets 20-30 year-old domestic travelers.
Created by Publicis Mojo Melbourne, the campaign positions Melbourne as a “vibrant, creative and edgy city of experiences”, the Victorian minister for tourism and major events Louise Asher said at the launch event in Sydney this morning.
Tech site MacTalk has been sold to publisher Niche Media, which already publishes Macworld Australia.
Nova Sydney’s breakfast show has gone through its fifth change in just over three years with the departure of Katie ‘Monty’ Dimond from the Merrick, Dools & Monty lineup. Read more »
Electronics company LG is challenging pop culture news website pedestrian.tv to run its entire business off a mobile handset for a week to promote the company’s new smart phone.
From Monday, Pedestrian staff will relocate to a publicly visible space within Westfield Sydney for an entire week where they will film interviews, shoot fashion editorial and post news stories.
The packaging design will be followed by an ad campaign, created by JWT with media by Mindshare, that aims to position Kleenex Cottonelle as the most environmentally sound choice when it comes to toilet paper.
Wilson Everard has created a new campaign for HoMedics in which a woman is strangled by her own feet.
The ads, to promote HoMedic’s new foot, neck and back massagers, were directed by Ernie Clark.
An ad for Ikea created by Three Drunk Monkeys has won the overall and single categories for the first round of the 2012 Siren Awards, organised by Commercial Radio Australia. ‘Holidays’ was written by Tim Green and Tim Cairns.
The duo noted: “We were inspired by the idea of a regular unskilled guy attempting to install a kitchen by himself and what the flow-on effect might be. We tried to imagine what having your Dad install a kitchen would be like, seen through the eyes of an enthusiastic six year old.”
Marsh joins from O&P Recruitment, where she was a consultant.
Nick Williams, principal and founder of Williams International, said: “I’ve never had any desire to become a volume operator. However, many of our best clients have experienced significant success and growth over the past few years and this has lead to an increased demand for us.”
Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search
- The PR and journalist relationship (3:54)
- News Limited’s paywall plans (10:41)
- Mumbrella360 media manifesto (13:12)
- Generation Z: Who are they? (17:27)
- Suggested shift to tabloid size for the SMH and The Age (21:05)
- The latest breaking ad campaigns (25:58)
- Kelloggs’ shortlist for its Twitter PR search (23:33)
Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.
Production by Alice Terlikowski.
Recorded with the support of:
Nine’s Today is continuing to close the gap in the battle at breakfast with Seven’s Sunrise with another win on Thursday, edging ahead by 44,000 viewers and again dominating in Melbourne and Sydney.
SBS is ramping up its marketing efforts for soon-to-launch show Go Back To Where You Came From, adding print and online to its on-air promotional activities.
The online element to promote the show, produced by Cordell Jigsaw Productions, simulates what it would be like if there was major upheaval in Australia that would make Australians want to flee the country.
SBS is encouraging dialogue in the wider community with the show featuring on SBS Radio programs during Refugee Week, including interviews with program participants.