Social-local-mobile to feature in intensive Mumbrella360 session

mUmBRELLA360logo 2012Mumbrella is to conduct an ambitious masterclass on the intersection between social, local and mobile at next month’s Mumbrella360 conference.

The session, moderated by Mumbrella’s Cathie McGinn, will attempt to cover off 100 facts in 100 minutes.

The so-lo-mo session will feature a heavyweight panel of Stuart Spiteri, chief operating officer of News Digital Media; Ben Cooper, digital director at ad agency The Monkeys; and Kat Thomas, CEO of PR agency One Green Bean.

The aim of the discussion is to allow to delegates get up to speed in key digital developments, and provide them with enough information to know where to go next in developing their own brand strategies.

Contributors to the session will include Mandi Bateson, head of social media at Mindshare; Rachel Beaney, head of social media at Channel Ten; Evan Reas, CEO of Circle; Sally O’Donoghue, manager, iview and internet broadcasting at the ABC; and Jonathan Barouch, founder and CEO of mobile app Roamz. Read more »

Microsoft marketer David McLean departs after 15 years

McLean: 15-year Microsoft veteran

Senior Microsoft marketer David McLean has resigned after 15 years with the company.

McLean is to leave his post as director of Microsoft’s consumer channels group to ‘pursue other interests’. The search is on for a replacement.

A statement to Mumbrella read: “Microsoft can confirm that after 15 years with the business, including the past year as Consumer Channels Group (CCG) lead, David McLean has made the decision to leave the business to pursue other interests. Read more »

PostClick founder Andrew Lockwood to depart

Reid (left) and Lockwood

One of the best known operators among Australia’s online sales houses is to step down from the company he founded more than a decade ago.

Andrew Lockwood co-founded PostClick in 2001. The company was acquired by Komli Media two years ago.

He will leave the company next month, handing the MD role to Andrew Reid.    Read more »

The Great Gatsby trailer released

The first trailer has launched for one of the most expensive films ever shot in Australia.

Baz Luhrmann’s 3D interpretation of F Scott Fitzgerald’s The Great Gatsby has debuted on YouTube and Apple Trailers this morning.

Read more »

Australian director to helm Christ’s ‘prequel’ with faith-based marketing campaign

An Australian director is to helm a new project about the mother of Jesus, with a Texan pastor as executive producer and a marketing campaign targeting Christians.

Announced at Cannes Film Festival, Mary Mother of Christ will be directed by Sanctum and Kokoda’s Alister Grierson.

The film marks Grierson’s first non-Australian story, working from a script by Barbara Nicolosi and Benedict Fitzgerald who co-wrote the screenplay to Mel Gibson’s The Passion of the Christ.

Read more »

Bikie Wars skids to under 1m for Ten

Bikie Wars: 0.905m

The Big Bang Theory: 1.274m

Ten’s new show Bike Wars: Brothers in Arms has hit the brakes in its second episode, ratings falling from more than 1.2m on its debut last week to 905,000 last night.

In a reversal of last week’s ratings story, the show was beaten in the 8.30pm time slot by an episode of The Big Bang Theory on Nine, which was the most-watched non-news show of the night – with 1.274m – and won in every key advertising demographic.

Bikie Wars was also beaten by Packed to the Rafters on Seven, which rated with 1.241m.

Ratings for the second episode of Seven’s One Upon a Time also wilted, falling from 1.35m on its debut last week to 1.16m last night, according to preliminary results from OzTam.

Read more »

Movie Extra Webfest’s Event Zero web-series goes live

The first episode of a new web series funded by an Australian TV network and the national screen agency premiered on YouTube yesterday.

Originating from the film trailer competition Movie Extra Webfest, Event Zero is produced by the creative team behind 2011 horror film The Tunnel.

Read more »

Westpac rules itself out of ‘Can’t’ teaser campaign

Westpac Bank has ruled itself out as the creator of the ‘Can’t’ teaser campaign, making rival CommBank the firm favourite to be its architect.

Yesterday, “one of Australia’s most iconic brands” announced it was to reveal a major brand revamp this weekend, with a ‘big four’ bank heavily tipped to be behind the teaser.

A Westpac spokesman told Mumbrella that it was not responsible, and would not speculate on which of its rivals it might be. However, he added that the word ‘iconic’ was overused in Australian marketing and could describe any number of brands.

CommBank’s press team had not replied to Mumbrella at press time, despite a repeated request for comment.

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Domino’s parts ways with BMF to take advertising inhouse

domino's_logoDomino’s has parted ways with its creative agency BMF after a relationship lasting almost exactly one year, Mumbrella can reveal.

The pizza chain is taking advertising creative and production inhouse, but will work with select agencies on a consultancy basis.

Domino’s appointed the Photon Group agency in May last year, choosing it over incumbent The Campaign Palace after a four-month pitch.

Domino’s CMO Allan Collins told Mumbrella in a statement: Read more »

FilmNation acquires global rights to David Michod’s new film The Rover

David Michod

An international film sales and distribution company has acquired the worldwide rights of a new film by an Australian writer-director.

FilmNation Entertainment’s rights cover the vast majority of worldwide territories including North America, but excludes Australia and New Zealand for the new project by Animal Kingdom writer-director David Michod, The Rover.

David Michod said: Read more »

AFR boss Brett Clegg: No regrets over the battle with News Limited

The Australian Financial Review’s new CEO Brett Clegg says he has no reservations about the newspaper going into battle with News Limited over pay TV piracy claims, although he does regret losing his friendship with former colleague Richard Freudenstein over his job move.

In a wide ranging video interview timed to coincide with today’s launch of the AFR iPad app, Clegg discussed the Financial Review Group’s new paywall strategy, its new iPad app and the company’s current legal battle with his predecessor Michael Gill. He also discusses the Financial Review’s coverage of allegations around pay TV piracy involving News Limited’s former sister company NDS.

WorkSafe Victoria turns to mobile to get tradies talking about safety

A new mobile campaign by WorkSafe Victoria has launched to encourage tradies to talk about safety – it is the first time the advertiser has used the mobile medium.

Built as a digital quiz, Top Tradie, the campaign aims to see teams of tradies compete for weekly prizes by answering a mix of sport and safety questions.

Prizes for the top teams include sports packages, footy tickets and vouchers. The final winning team will win four tickets to one of Victoria’s premier motorcycle events.

Read more »

Telstra, Photon and Google bigwigs join Harold Mitchell for Question Time at Mumbrella 360






Media mogul Harold Mitchell, Google boss Nick Leeder, Telstra’s corporate marketing director Inese Kingsmill and the new CEO of Photon Group Matt Melhuish are to take questions from the audience at next month’s Mumbrella 360 conference.

The powerful quartet will sit on a panel chaired by Mumbrella editor Tim Burrowes on the second day of the event, on 7 June.

Read more »

Bank ambushes ‘Can’t’ teaser campaign with tactical Google key words buy

Heritage Bank has ambushed the ‘Can’t’ teaser campaign by buying Google ad words associated with the campaign.

Type in the words ‘Can’t’ and ‘What is can’t’ on Google, and the Queensland-based bank ranks second in the list of sponsored searches, just behind the teaser campaign domain whatiscan’

The link to the Heritage Bank website explains why the bank ‘Can do things the big banks can’t’.

The ambush was a response to the story on the teaser campaign posted on Mumbrella yesterday, that speculated that one of the ‘big four’ banks was behind the campaign.

Heritage Bank’s marketing manager Matt Granfield told Mumbrella: “Heritage Bank is a customer-owned bank, so we’re able to do things the big banks can’t, Read more »

Clems Adelaide appoints Karl Fleet from The Palace as ECD

Clemenger BBDO Adelaide has replaced outgoing creatives Greg Knagge and Geoff Robertson with former Colenso BBDO creative Karl Fleet to run its creative department as ECD.

Fleet joins from The Campaign Palace Sydney after 10 months with the agency. He joined The Palace from Colenso BBDO Auckland where he was deputy creative director in July 2011.

James McGrath, national creative director at Clemenger BBDO, told Mumbrella: Read more »

‘Can’t’ campaign turns to kittens and Twitter

The teaser campaign for the relaunch of what claims to be one of Australia’s most iconic brands has moved into its digital phase – and marshalled one of the internet’s most reliable memes – a cute kitten.

cant resist kitten

Debate is currently raging online about which brand is behind the relaunch – due to be unveiled at the weekend. While consensus is that the project is the work of one of the big four banks, opinion is divided on whether it is CommBank or Westpac. Read more »

The Dictator topples The Avengers at the box office

After three weeks at the top, The Avengers has been knocked off the Box Office throne courtesy of a coup by Sasha Baron Cohen’s The Dictator. Read more »

The Voice dips well below 2m for first time since debut

the voice logoNine’s talent contest The Voice dipped below 2m viewers for the first time since its debut a month ago.

The two-hour long juggernaut ran from 7.33pm to 9.47pm, beating Revenge on Seven, which came closest with 1.353m in the 8.30pm time slot, and half an hour of MasterChef on Ten, which took just over 1m.

With ratings of 1.914m – down from 2.177m on its debut - The Voice also overcame Border Security and The Force on Seven, and Bondi Vet and NCIS on Ten, according to preliminary results from OzTam. Read more »

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