Bad Boy Bubby actor Nicholas Hope: distributors are scared to back brave Australian films

Nicholas Hope in Bad Boy Bubby

Nicholas Hope, who played the lead role in Australian cult classic Bad Boy Bubby, has said that film distributors are “frightened” to back “brave” Australian films.

Hope told Encore: “There are Australian film-makers out there who are doing daring things. It’s difficult to say if they are being brave enough. The one thing holding them back is distribution.”

“There are brave films out there that just can’t get cinema release,” he said. Read more »

News Limited set to control 100% of Consolidated Media Holdings

News Limited has been given the go ahead to acquire 100% of the James Packer-backed Consolidated Media Holdings.

The deal would give News Limited control of half of Foxtel – the other half being held by Telstra – and complete ownership of Fox Sports.

The announcement from News Limited: Read more »

Google Hangout with Housos’ Paul Fenech

Mumbrella held its first live Google Hangout today.

The first guest in conversation with Mumbrella editor Tim Burrowes was Paul Fenech – the creator of Housos. Read more »

Oliver’s Taranga tasks wine fans to find the bearded bottle

Wine brand Oliver’s Taranga has released a short film shot in the style of an old silent movie to celebrate its history.

The campaign challenges consumers to ‘find the bearded bottle’.

The bearded bottle will be randomly packed into one case of Oliver’s Taranga 2010 Shiraz. Over the next two months, those who buy a case of the wine stand to win a trip to McLaren Vale.

Wine maker Corrina Wright said in a release: “It’s a funny little story that is rooted in our history. Being of a gender that doesn’t enable beard growth, the bearded bottle is our way to carry on the tradition of our ancestors.”

Read more »

Encore to go weekly – and tablet only – in 2013

Encore November 2012 iPad coverMumbrella’s monthly sister title Encore magazine will drop its print edition and increase from monthly to weekly frequency in the New Year.

The announcement comes on the day that Apple put the iPad mini on sale in Australia, and the November tablet edition of Encore went live on The App Store.

Encore is free on the Apple iPad and will shortly be available on Google Play.

Focal Attractions bought Encore from Reed Business Information three years ago. The title will celebrate its 30th anniversary in Feburary next year.

Features in the new November edition of Encore include:

  • The straight-talking Neil Breen, new executive producer of Nine’s Today Show, on life after News Ltd, along with an entertaining video in which he talks about the day he got his Sunday Telegraph job;
  • Exclusive video from YouTube’s video evetn staged in Sydney along with a feature examining the tough realities of making money from online video.
  • An extract from Crikey media commentator Margaret Simons’ new book Journalism At the Crossroads
  • We go behind the scenes at Jungleboys new ABC comedy A Moody Christmas
  • How to fake it as a social media community manager;
  • Adland’s verdict on the latest crop of betting ads
  • A full interactive guide to Australian film and TV shows currently in planning, pre-production, production and post-production.
  • The story behind the making of Virgin Australia’s glossy new ad.
  • A guide to Australia’s seven most significant gossip columnists
  • Guy Gadney on creating Underbelly, the game
  • Paul Merrill on why mags being short-termist is a good thing
  • Leo Burnett’s Andrew Woodhad on the art of the awards entry video
  • Cathie McGinn on the branded entertainment holy grail

Link: Encore on the App Store

Encore November 2012 iPad cover

 

Screentime launches Underbelly video game

The production company behind the Underbelly franchise has added a new product with mobile device game Underbelly: Skirmish.

Created by game and transmedia producers The Project Factory with game developers Epiphany Games for series producers Screentime, the game is available on iPhones, iPads, and soon to be launched on Android.

The game  pits a police special task force against crime syndicate The Rough Company with the gamer either playing the role of police commander or crime boss. Read more »

Redfern Now debuts with 721,000

ABC’s new drama Redfern Now premiered last night on ABC1 as the second most watched show in its timeslot behind Seven’s Beauty and the Geek.

Billed as the first TV series completely written, directed and produced by Indigenous Australians, the six-part series follows six different stories of life in Sydney’s inner-city suburb of Redfern.

Last night’s episode, directed by Satellite Boy’s Catriona McKenzie and starring Leah Purcell, debuted with 721,000 total viewers, across the five city metro markets, according to preliminary ratings from OzTAM. Read more »

Southern Comfort returns to local advertising with a compulsive body popper

Southern Comfort

‘whatever’s comfortable’

Naked Communications has launched the first local campaign for Brown Forman Australian liqueur brand Southern Comfort in over a decade.

The ad features a man who can’t stop body popping, a form of dance, with the tagline ‘whatever’s comfortable.’ Read more »

‘Sexy’ Christmas decorations brand launches, ‘think Agent Provocateur meets Santa’

A new brand of Christmas tree decorations has launched in Australia, and is attempting to make the ornaments sexy with a new ad campaign.

The new brand, called O Christmas Tree, has released a video, created by Orange Whip Films, featuring a young woman wearing suspenders.

Read more »

Stockland Residential consolidates national advertising account into Clems Sydney

Property giant Stockland Residential has consolidated its national advertising account into Clemenger BBDO Sydney.

The company uses a variety of agencies across the country, and the centralisation means Sapient Nitro loses the business in Victoria and Queensland, The Property Agency misses out in New South Wales, and Grove & Groves in Western Australia.

“We would like to thank each of these agencies for their partnerships with Stockland Residential and the work they have done to build our brand – and those of our communities,” said Stockland Residential’s GM of sales, marketing and sustainable communities Ben Allen in a statement.

The review comes five months after the appointment of Rachel King as national consumer marketing manager, and just one month after The Australian reported a downgrading of earnings at Stockland, which is the country’s largest residential housing developer. Read more »

Full-strength VB is back with ‘For a hard earned thirst’ slogan

VB poster in the lobby of Clems Melbourne

VB has brought back its well-known ‘For a well earned thirst’ slogan to mark the return of the popular beer to full strength.

Along with a new ad campaign, created by Clemenger BBDO Melbourne, comes new packaging, designed by Cowan, which sees the Victoria Bitter name put back on the label, along with the VB abbreviation.

The advertising, which includes three new TV ads, is squarely targeted at VB’s main drinker, the working man. Read more »

Whybins and Naked take top honours at ADMA Awards as Telstra’s Buckman is named marketer of the year

Whybin \TBWA Group was named ADMA’s agency of the year after its Grazed From Greatness campaign for MJ Bale picked up several trophies at the organisation’s annual awards night.

ADMA – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.

And M&C Saatchi’s work for Google was also strongly recognised.

Telstra’s chief marketing officer Mark Buckman was named marketer of the year. ADMA presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at BMF.

Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger BBDO Sydney CEO Andy Pontin was inducted into ADMA’s hall of fame.

The winners: Read more »

‘Don’t forget the Y’, urges Yalumba in new ad from KWP

yalumba adAdelaide ad agency KWP has created a new campaign for wine brand Yalumba.

The ad focuses on Yalumba’s cheaper wine portfolio Y Series with the tagline ‘dont forget the Y.’    Read more »

Being brave and avoiding disaster on agenda at Festival of Branded Entertainment

Branded entertainment festivalPanellists from agencies, brands and broadcasters will reveal their strategies on managing risk at a session announced today for this month’s Festival of Branded Entertainment.

Meanwhile the deadline for discount-priced early bird bookings for the November 20 event expires at the end of today.

The panel discussion on risk, bravery and avoiding disaster will feature two of the most successful case studies from the Australasian market; “Kiwi Sceptics” for Air New Zealand, and the Jacob’s Creek “True Character” Open Film series. Both projects picked up a Lion in the Branded Entertainment category at Cannes this year. Read more »

Housos opens across 150 screens

Comedian Paul Fenech’s new film Housos Vs The Authority will have one of distributor Transmission Films’ widest openings for a local picture.

The slapstick comedy based on the SBS TV show will go into cinemas today across 150 screens.

Transmission’s managing director, Richard Payten told Mumbrella’s sister title Encore he was hoping for takings of more than $1m over the film’s run. Read more »

Andrew Traucki’s The Jungle launches crowd funding campaign for post production finance

Australian film-maker Andrew Traucki is running a crowd-funding campaign to complete his latest horror film.

The Jungle is the third film, in what the director has called Traucki’s Trilogy of Terror, following on from previous survival thrillers Black Water and The Reef. Read more »

Air New Zealand rebrands ‘the airline of Middle-earth’ in new hobbit-themed safety video

Lord of the Rings character Gollum leads the way

Air New Zealand has launched a Hobbit themed in-flight safety video as part of its branding as the airline of Middle-earth middle earth theme.

It comes after the airline partnered with Tourism New Zealand earlier this year ahead of the new Academy Award winning Peter Jackson directed film, The Hobbit: An Unexpected Journey.

The four minute flight of fantasy was created in conjunction with Jackson’s special effect company Weta Workshop. It features an appearance from Jackson himself as well as wizards, orcs, elves and a digital Gollum pointing out the safety hazards.

Read more »

Media agencies ‘ticking out-of-date demographic boxes’

jake falkinder

Falkinder: ‘Blind’

Media agencies are “simply ticking out-of-date demographic boxes on their planning programs and turning a blind eye to niche opportunities” a new sales house has claimed.

The claim came from Jake Falkinder, head of strategy at the newly formed Misfit Media.

Read more »

 
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