Nicholas Hope, who played the lead role in Australian cult classic Bad Boy Bubby, has said that film distributors are “frightened” to back “brave” Australian films.
Hope told Encore: “There are Australian film-makers out there who are doing daring things. It’s difficult to say if they are being brave enough. The one thing holding them back is distribution.”
“There are brave films out there that just can’t get cinema release,” he said. Read more »
The deal would give News Limited control of half of Foxtel – the other half being held by Telstra – and complete ownership of Fox Sports.
The announcement from News Limited: Read more »
Mumbrella held its first live Google Hangout today.
The first guest in conversation with Mumbrella editor Tim Burrowes was Paul Fenech – the creator of Housos. Read more »
The campaign challenges consumers to ‘find the bearded bottle’.
The bearded bottle will be randomly packed into one case of Oliver’s Taranga 2010 Shiraz. Over the next two months, those who buy a case of the wine stand to win a trip to McLaren Vale.
Wine maker Corrina Wright said in a release: “It’s a funny little story that is rooted in our history. Being of a gender that doesn’t enable beard growth, the bearded bottle is our way to carry on the tradition of our ancestors.”
The announcement comes on the day that Apple put the iPad mini on sale in Australia, and the November tablet edition of Encore went live on The App Store.
Encore is free on the Apple iPad and will shortly be available on Google Play.
Focal Attractions bought Encore from Reed Business Information three years ago. The title will celebrate its 30th anniversary in Feburary next year.
Features in the new November edition of Encore include:
- The straight-talking Neil Breen, new executive producer of Nine’s Today Show, on life after News Ltd, along with an entertaining video in which he talks about the day he got his Sunday Telegraph job;
- Exclusive video from YouTube’s video evetn staged in Sydney along with a feature examining the tough realities of making money from online video.
- An extract from Crikey media commentator Margaret Simons’ new book Journalism At the Crossroads
- We go behind the scenes at Jungleboys new ABC comedy A Moody Christmas
- How to fake it as a social media community manager;
- Adland’s verdict on the latest crop of betting ads
- A full interactive guide to Australian film and TV shows currently in planning, pre-production, production and post-production.
- The story behind the making of Virgin Australia’s glossy new ad.
- A guide to Australia’s seven most significant gossip columnists
- Guy Gadney on creating Underbelly, the game
- Paul Merrill on why mags being short-termist is a good thing
- Leo Burnett’s Andrew Woodhad on the art of the awards entry video
- Cathie McGinn on the branded entertainment holy grail
Link: Encore on the App Store
Created by game and transmedia producers The Project Factory with game developers Epiphany Games for series producers Screentime, the game is available on iPhones, iPads, and soon to be launched on Android.
The game pits a police special task force against crime syndicate The Rough Company with the gamer either playing the role of police commander or crime boss. Read more »
Billed as the first TV series completely written, directed and produced by Indigenous Australians, the six-part series follows six different stories of life in Sydney’s inner-city suburb of Redfern.
Last night’s episode, directed by Satellite Boy’s Catriona McKenzie and starring Leah Purcell, debuted with 721,000 total viewers, across the five city metro markets, according to preliminary ratings from OzTAM. Read more »
Naked Communications has launched the first local campaign for Brown Forman Australian liqueur brand Southern Comfort in over a decade.
The ad features a man who can’t stop body popping, a form of dance, with the tagline ‘whatever’s comfortable.’ Read more »
The new brand, called O Christmas Tree, has released a video, created by Orange Whip Films, featuring a young woman wearing suspenders.
The company uses a variety of agencies across the country, and the centralisation means Sapient Nitro loses the business in Victoria and Queensland, The Property Agency misses out in New South Wales, and Grove & Groves in Western Australia.
“We would like to thank each of these agencies for their partnerships with Stockland Residential and the work they have done to build our brand – and those of our communities,” said Stockland Residential’s GM of sales, marketing and sustainable communities Ben Allen in a statement.
The review comes five months after the appointment of Rachel King as national consumer marketing manager, and just one month after The Australian reported a downgrading of earnings at Stockland, which is the country’s largest residential housing developer. Read more »
VB has brought back its well-known ‘For a well earned thirst’ slogan to mark the return of the popular beer to full strength.
Along with a new ad campaign, created by Clemenger BBDO Melbourne, comes new packaging, designed by Cowan, which sees the Victoria Bitter name put back on the label, along with the VB abbreviation.
The advertising, which includes three new TV ads, is squarely targeted at VB’s main drinker, the working man. Read more »
Whybins and Naked take top honours at ADMA Awards as Telstra’s Buckman is named marketer of the year
Whybin \TBWA Group was named ADMA’s agency of the year after its Grazed From Greatness campaign for MJ Bale picked up several trophies at the organisation’s annual awards night.
ADMA – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.
And M&C Saatchi’s work for Google was also strongly recognised.
Telstra’s chief marketing officer Mark Buckman was named marketer of the year. ADMA presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at BMF.
Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger BBDO Sydney CEO Andy Pontin was inducted into ADMA’s hall of fame.
The winners: Read more »
The ad focuses on Yalumba’s cheaper wine portfolio Y Series with the tagline ‘dont forget the Y.’ Read more »
Meanwhile the deadline for discount-priced early bird bookings for the November 20 event expires at the end of today.
The panel discussion on risk, bravery and avoiding disaster will feature two of the most successful case studies from the Australasian market; “Kiwi Sceptics” for Air New Zealand, and the Jacob’s Creek “True Character” Open Film series. Both projects picked up a Lion in the Branded Entertainment category at Cannes this year. Read more »
The slapstick comedy based on the SBS TV show will go into cinemas today across 150 screens.
Transmission’s managing director, Richard Payten told Mumbrella’s sister title Encore he was hoping for takings of more than $1m over the film’s run. Read more »
Air New Zealand has launched a Hobbit themed in-flight safety video as part of its branding as the airline of Middle-earth middle earth theme.
It comes after the airline partnered with Tourism New Zealand earlier this year ahead of the new Academy Award winning Peter Jackson directed film, The Hobbit: An Unexpected Journey.
The four minute flight of fantasy was created in conjunction with Jackson’s special effect company Weta Workshop. It features an appearance from Jackson himself as well as wizards, orcs, elves and a digital Gollum pointing out the safety hazards.
Media agencies are “simply ticking out-of-date demographic boxes on their planning programs and turning a blind eye to niche opportunities” a new sales house has claimed.
The claim came from Jake Falkinder, head of strategy at the newly formed Misfit Media.