Amnesia Razorfish to rebrand as Razorfish

AmnesiaDigital agency Amnesia Razorfish is to rebrand, at the end of the month, dropping the name Amnesia in favour of the name Razorfish.

The move sees the agency align its Australian branding with its parent company Razorfish. The formal announcement of the rebranding will be held at the function on July 31.

In previewing the announcement the company said: “July 2013 marks a major milestone for us and has heralded a long overdue name change to Razorfish Australia.” Read more »

Cadbury Joyville rolls out another ‘Marvellous Creation’ in Woolworths tie-up

Cadbury Dairy Milk has launched the next stage of its Joyville advertising campaign – with the unusual move of the ad featuring co-branding for retailer Woolworths.

The Joyville campaign, created by Saatchi & Saatchi, has launched a new banana candy, peanut drops and choc biscuit Marvelous Creations bar, which will be available exclusively at Woolworths stores from tomorrow. Read more »

Fairfax stops releasing monthly data on its digital progress

Fairfax Media has dropped its monthly updates to the market on its progress on its various digital platforms after little more than a year.

At the time of launching the report, Fairfax said that its metro media audience report was part of  “an ongoing commitment to giving key industry stakeholders the most transparent and holistic set of metrics for its mastheads across all platforms.”

However, the publisher has now stopped sharing the monthly reports with the market, meaning a string of metrics not covered by its quarterly audits are no longer available.

The report was the brainchild of former Fairfax Metro boss Jack Matthews who departed in April.

The final update to the market was issued the day before Matthews left, although some monthly data – including that around its falling print circulation  – had already been dropped from that document. This weekend, Fairfax increased the cover price of The Sun-Herald – which had been seeing falls of more than 20 per cent – again to $2.50.

The final market update covering February 2013 suggested that while the company’s main metro mastheads the Sydney Morning Herald and The Age were moving forwards on some digital measures, they were going backwards on others. Read more »

Nurofen told to withdraw ad claims about ‘targeted relief’

Pain relief brand Nurofen has been reprimanded by the Therapeutic Goods Administration over its claims of “targeted relief”.

The Reckitt Benckiser brand was brought before the complaints resolution panel of the TGA over claims in the ad, made by Havas Worldwide, that Nurofen targets the source or cause of pain.

In a decision, the TGA upheld the complaints and ordered that the brand withdraw “any representations that the advertised products target the source of pain or cause of pain”. Read more »

Hamish & Andy pull in nearly 1.6m for Gap Year Asia

Hamish and Andy

Hamish & Andy’s Gap Year Asia had a storming debut for Nine on Monday night, with an average metro audience of 1.566m.

The show – featuring Hamish Blake and Andy Lee – helped Nine to a dominant night in the ratings, with The Block second for the night with an audience of 1.485m, according to OzTAM.

Meanwhile, the debut of Ten’s real life crime show Wanted attracted 632,000 capital city viewers. Ten said this was up by 57% for the network’s average for the timeslot and claimed it was “above internal forecasts”. It was 15th most popular for the night among Ten’s target demographic of 25-54s.

Masterchef rated 737,000. Read more »

Despicable Me tops weekend box office as Lone Ranger falls flat

despicable me 2Universal’s animated movie Despicable Me 2 was Australia top grossing box office film over the weekend, taking $4.706m across 477 screens.

Unusually, the film  grew its revenue although it was in its third week of release.

It overtook last weekend’s top film Man Of Steel, which took $4.085m across 553 screens.

The only major new movie was Walt Disney’s The Lone Ranger, which was third for the week with disappointing box office revenue of $3.556m across 353 screens.

Despicable Me 2 has now taken $22.357m since it opened. Man Of Steel has taken $16.833m. The best performing film still on general release is The great Gatsby, which has now moved up to $25.343m in local takings after six weeks on release. This weekend it took another $712,000 across 201 screens.

Meanwhile Wikileaks documentary We Steal Secrets took $67,000 across 23 screens in its opening weekend.

Box office July 8

Source: Motion Picture Distributors Association of Australia

Mumbrella360 recap: Twitter and television


In the second instalment of a series, we look at the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month.

In this clip from her presentation, Barnes talked about:

  • How brands use promoted accounts, promoted tweets via keyword targeting and promoted trends;
  • Brands’ use of Twitter’s short video service Vine;
  • The role of Twitter in television.

Read more »

Sydney narrowly beats Melbourne for financial year’s radio ad revenue

Sydney’s radio market finished the financial year only just ahead of Melbourne, posting advertising revenue of $209.9m compared with its southern counterpart which brought in $207.4m according to numbers released by Commercial Radio Australia

Despite a difficult advertising market the overall market grew 0.41 per cent to $683.4m with Perth recording the largest increase in up 4.36 per cent for the year while  the Adelaide and Brisbane markets recorded falls of 2.11 percent and 2.22 per cent respectively. Read more »

BMF strategy director Alex Siewert moves to TLE

AAlex Siewert BMFd agency BMF’s strategy director Alex Siewert is to leave the agency after less than a year in a move which sees him shift to the same role at sister Enero company TLE.

Siewert joined BMF in August after previously being with Vodafone Ireland. Read more »

Artist collaborates in Maggi Pad Thai posters

Publicis Pad Thai ElephantsPublicis Mojo and artist Laurindo Feliciano have collaborated to create  artwork for a poster campaign promoting Nestlé’s Maggi Fusian Pad Thai noodles.

The campaign features three posters warning the the noodles ‘may cause fiery fantasies of flaming dragons’, ‘a wild mirage of warrior monks’ or ‘blurry visions of blue elephants’ with accompanying illustration.

The brand launched in 2011.

Creative director Michael Dole said: “We were incredibly lucky to work with Laurindo, who added his own brilliant ideas and imagination to bring the concept to life.” Read more »

Research project to examine impact of journalist redundancies

New BeatsIn the wake of the mass journalist redundancies of 2012, a group of academics has launched a research project to examine the impact of the jobs cuts on Australian journalism and related industries.

According to the Media Entertainment and Arts Alliance, the union which represents journalists, 2012 saw the departure of 1000-1200 from the profession, while a further 200-300 have been made redundant so far this year.

Project leader Lawrie Zion said the study, called New Beats, will examine what impact the loss of more than 10 per cent of Australia’s journalists from mainstream media outlets will have over the long term.

“The project really comes from this question of what’s going to happen to all these journalists who became redundant,” said Zion, a journalism academic from La Trobe University in Melbourne. Read more »

Ten and Microsoft to launch on-demand Xbox app

The Ten Network and Microsoft have launched an app, making catch-up viewing of a selection of shows available on the Xbox.

The app gives Xbox Gold LIVE users access to a library of around 25 Ten programs from channels Ten, Eleven and One. Programs featured included Offspring, The Graham Norton Show, Bondi Vet and Bondi Rescue. Read more »

Ten places car in evidence bag to promote Wanted

An ambient media stunt by Ten targeting commuters saw a car placed in an oversized evidence bag in Sydney’s CBD this morning to promote tonight’s new crime show Wanted.

ten wanted car margaret street sydney Read more »

First Rudd campaign ad calls out ‘negative politics’

Labor has rolled out its first campaign ad since restoring Kevin Rudd to the Prime Ministership two weeks ago.

The advertisement, titled Raising the standards, sees Kevin Rudd denouncing negative politics and highlighting key policy areas such as education, health and broadband he will focus on.

“I believe all Australians are sick and tired of negative politics,” Rudd said, “I believe people want all of us to raise the standards.” Read more »

The Block dominates Sunday ratings in a big weekend of sport

The Block topped the ratings and Ten’s MasterChef had a lift  in the absence of Seven’s House Rules from Sunday’s schedule on a big weekend for sport on Seven and Ten.

Channel Nine’s The Block had an increase of 50,000 viewers on last week and topped OzTAM’s overnight metro ratings  with an audience of 1.636m, as well as being the top-rated show among 25-54s.

Ten’s MasterChef had 853,000 viewers for the ‘mystery box challenge’, bringing it from 14th place last week to tenth, and the fifth most popular program for 25-54s. Read more »

Ian Woods bows out after 48 in years in media

ian woods brendon cookMedia veteran Ian Woods is to retire after nearly 50 years in media including 14 years at Oh! Media where he was commercial director.

During his time in  the media, Woods also headed up the Outdoor Advertising Association of Australia and spent ten years as publisher of AdNews. He began his career with Queensland Newspapers in 1966 and also worked at  Southbound Press, Cumberland Newspapers Queensland and NDD. Read more »

Kleenex launches new ‘Flushable Cleansing Cloths’ campaign

Kleenex has launch new campaign promoting their new range of ‘Flushable Cleansing Cloths’ which aim to promote the use of wet wipes in the bathroom.

The campaign, for the Kimberly-Clark brand, launches this weekend  and shows a man attempting to clean a window without water, producing a grating, squeaky noise. An onlooking woman advises he “obviously” needs water, followed by the voiceover – “think twice about the way you clean”.

Michelle Rossier, marketing manager for the Kleenex Cottonelle brand, said in a statement: “There isn’t much you wouldn’t clean without water. We use water when we wash our cars, our windows, dishes and even our dogs – it’s the key ingredient in cleaning pretty much everything. That got us thinking: why do we only use dry toilet paper in the bathroom? Are we getting the thorough clean we expect and deserve? Can we improve it by adding water? We think so. That’s why we developed Kleenex Cottonelle Flushable Cleansing Cloths”.

Read more »

Michael Anderson to chair oOh! Media board

Michael Anderson

Michael Anderson

The former chief executive of Austereo Michael Anderson has been appointed chairman of the board at advertising company oOh! Media.

Anderson, who spent 13 years at Austereo working in sales and marketing, as chief operation officer and chief executive from 2003-2010 is also on the boards of Fairfax and Oztam.

He succeeds former chairman John Porter who will go on to become the CEO of Belgian based telco Telenet. Read more »

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