NAB-backed online bank Ubank has gone to market with a new positioning around the slogan ‘Since Today’, and a TV ad in which a man thinks about his life while falling from a plane.
In the ad, which is Ubank’s first brand campaign, rivals banks are depicted as wolves.
Mazda has released a CGI-tastic ad for the new CX-5 in which a cheetah morphs into an SUV.
The ad follows a teaser campaign launched a fortnight ago that featured a cheetah running through streets without revealing the car.
The campaign was created by Clemenger Harvie’s Mazda advertising unit 1MAZDA@Clemenger Harvie.
Titled Wentworth, after the prison in the original series, the drama will be produced by FremantleMedia Australia. It will be the first major production to be led by FremantleMedia director of drama Jo Porter who joined the company in the new role in January. Previuously Porter worked at Seven, where she launched series including All Saints and Packed To The Rafters.
Featuring an ensemble cast, Wentworth will be a modern day version of the story of lead character Bea, played by Val Lehman in the original Prisoner.
“I think it’s time to take a look at Prisoner and do a 2012 reimagining of the show,” Brian Walsh, Foxtel’s director of television told Encore magazine.
The orignal show, produced for Network Ten by the Reg Grundy Organisation, ran for nearly 700 episodes from 1979 to 1986. As well as Australia it picked up a large following across most of the English speaking world.
Walsh said: “It’s going to be provocative in a way that it could never be on Channel Ten but certainly can on subscription television.” Read more »
Australian documentary makers are struggling to make a living and are losing the grip of their rights to their own intellectual property, Kingston Anderson, GM of the Australian Directors Guild told the Australian International Documentary Conference.
The comments came after Ruth Harley, Screen Australia CEO on Tuesday told the Adelaide conference the value of documentary production was the highest on record and driven by more hours of high production value series.
In her address, Harley said: “It’s been a great year for documentaries with 430 hours of Australian documentary projects made in 2010/11 and a total of $133 million spent on documentary production. This is above the $118 million five-year average for documentary production.”
Anderson’s point was backed by an ADG survey which showed that the income levels of documentary makers have declined further in the last 12 months, from 55.5% of 2011 respondents earning less than $45,000 compared to 58.6% of respondents in 2010 earning less than $60,000 per annum. This is below the average Australian wage for August 2011 of $68,700.
Wolf Creek director Greg McLean has received development support from Screen Australia for a new film set in Vietnam.
McLean’s project Black Echoes is among 13 projects to have been selected in the latest round of funding from the national screen agency.
Set in in the Vietnamese countryside, the film is about a group of tourists who go on an adventure into claustrophobic Viet Cong tunnels.
Mumbrella will be down for a few hours over the weekend. This is to allow us to make a few changes to the site.
Update: and we’re back. Now lovingly integrated with Encore…
Grey has followed up the launch of its ‘No ordinary team’ campaign for Melbourne Storm with a series of 60-second videos and a poster push.
The videos will run on Storm’s Facebook page as well as the club’s website.
Press inquiry calls for mega watchdog to run ‘enforced selfregulation’ across all media including bloggers
Newspapers should no longer be allowed to run the Australian Press Council because it allowed standards to decline and failed to keep the public’s trust, the government’s inquiry into the press has concluded. It has instead called for a government funded body it suggests calling the News Media Council which will attempt to regulate all media include online. Even bloggers, apart from sites that have less than 1250 page views per month would be covered.
The Independent Media Inquiry, run by Ray Finkelstein, concluded: “Ordinarily, the preferred option would be self-regulation. But in the case of newspapers, selfregulation by code of ethics and through the APC has not been effective.
Adland veterans Grant Booker, Mick Hunter and Andrew Moss have launched new agency Grown-ups with the selling point that they have the experience that many younger agency staff lack.
The “experience based” agency claims to offer “a direct alternative to the traditional layered agency model.”
Hunter and Booker have 30 years experience each while Moss has 25. Creative partner Booker’s agency experience has included major Australian operations Mojo, M&C Saatchi and BMF. Fellow creative partner Hunter was creative director at The Campaign palace and Whybin TBWA Sydney.
Planning director Andrew Moss began his career in London before working in Sydney on agencies including Campaign Palace, Lowe Hunt and Red Spider. Read more »
Ross Dougall joins from Mitchell & Partners, where he was a media strategist.
Dougall, who has also worked in strategy roles at ZenithOptimedia and Ogilvy’s digital media offering Neo@Ogilvy, is one of the first hires made by Trudi Sampola, who is three months into her role as Ikon Melbourne’s MD.
Insurance company iSelect is this weekend to release a new campaign to support the company’s primary sponsorship and partnership with NRL team, Gold Coast Titans.
Read more »
Publicis Mojo has partnered with Sydney technology collective MPU and production company Finch to create a version of mobile game Snake that can be played via projection.
The project is a purely creative one rather than having a client attached.
Called Snake the Planet, the game uses projection mapping against different surfaces to include windows, door frames or signs as obstacles within the game.
News Limited’s digital arm news.com.au is to become a part of the company’s lifestyle operation NewsLifeMedia under new chief executive Nicole Sheffield.
NewsLifeMedia was created in November last year as a rebranding from News Magazines.
Sheffield is moving across from her previous role as GM of the Lifestyle Channels at XYZ Networks in a move that had been tipped for some weeks. She rejoins former subscription TV colleague Kim Williams who became CEO of News Limited late last year. She replaces Sandra Hook who left in Janaury.
Williams, previously CEO of Foxtel, said “It makes sense to align news.com.au more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.” Read more »
Pacific Brands has temporarily disabled its We Are Bonds website after being overhelmed by the response to The Birthday Project.
The site launched on Tuesday with a huge PR push inviting the public to claim their date of birth in a project designed to remind consumers of Bond’s long term relationship with all types of Australians.
The project generated heavy media coverage including TV, newspapers and online. For the first 24 hours or so the website struggled to cope, and even after server capacity was increased, the human team of ten or so moderators struggled to stay on top of the uploaded images.
In an announcement on the site today, Bonds told consumers: Read more »
Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.
Agencies and brands involved in creating ads that first ran during February are invited to put them forward.
Simply email details of the ad, including the client, agency credits and a link to a video sharing site where it can be viewed to email@example.com. We also welcome reader suggestions.
Mumbrellacast: Meet the new drone from sector 7g | Woody vs Reddit | The Bonds digital debate | Banned budgie smuggler | NAB’s schtick wears thin?
Featuring Mumbrella editor-in-chief Tim Burrowes, Mumbrella’s multimedia journalist Cathie McGinn and podcast producer Colin Delaney (34:36)
- The new Mumbrellacast theme
- New team member McGinn on why there’s more gravy than you’d think at media agencies (1:09)
- Social media, marketing and Digital Citizens (3:52)
- Do the changes to Google’s privacy settings matter? (8:44)
- Woody Harrelson memes gone bad (9:34)
- The Bonds Birthday Project – PR win or digital fail?(12:20)
- We Are Redheads? (18:14)
- Breakfast’s big point of difference (20:20)
- Embarrassing dads banned by ASB (25:44)
- Colin auditions for “Media Watch voice over guy” (27:50)
- Has NAB’s schtick worn thin (29:52) Read more »
Nine’s ninth episode of the week of The Big Bang Theory was the network’s top rating show of the evening with an audience of 865,000 on Thursday, eighth for the night.
Meanwhile, Seven’s My Kitchen Rules cruised to an easy win, rating 1.683m according to preliminary overnight metro ratings from OzTam.
Ten’s only contender was The Biggest Loser with 804,000.
However, Nine had the biggest show in Sydney and Brisbane with Round 1 of the NRL rating 710,000 across the two capitals. Read more »
He replaces boss Colin Fabig who moves into the part time role of chairman.
Rigby previously co-founded JumpOnIt which was bought by LivingSocial earlier this year. Read more »