ABC’s Elegant Guide to Knife Fighting rates 448,000 on debut

The ABC's The Elegant Guide to Knife Fighting

The ABC’s The Elegant Guide to Knife Fighting

The ABC’s new Jungleboys-produced sketch show The Elegant Guide to Knife Fighting rated 448,000 on its debut outing last night, according to preliminary overnight metro ratings from OzTAM.

The show, directed by Jungleboys stable of directors including Wayne Blair, aired at 9pm and beat Nine’s The Mentalist, which ran from 8.45-9.45pm and rated 409,000.

It was also up against Seven’s Criminal Minds and Ten’s Mr & Mrs Murder, which both ran from 8.30-9.30pm and rated 896,000 and 604,000, respectively. Read more »

Hot shot hypnotised by Kellogg’s Crunchy Nut

Crunchy Nut adJWT Sydney is behind a new campaign for Kellogg’s in which a man hypnotises another man with a bowl of Crunchy Nut cornflakes.

The TVC, directed by Canada-based Chris Woods, is to be supported by a path to purchase campaign, which includes transit and in-store floor media. Read more »

Former Adshel boss goes into the tyre business

Steve McCarthy AdshelSteve McCarthy, the former CEO of outdoor ad firm Adshel, has gone into the tyre business.

McCarthy, who left Adshel after 11 years in October 2011, announced through LinkedIn that he has launched online tyre retailer Road Runner Mobile Tyres. Read more »

Gold Coast Games logo unveiled

Gold Coast Commonwealth GamesThe Gold Coast 2018 Commonwealth Games has unveiled its logo, created by brand and design firm WiteKite.

Featuring a gymnast, a hurdler and a swimmer, the logo is designed to capture Gold Coast’s personality – “positive, energetic, colourful and fun”, according to a press release.

Commonwealth Games Minister Jann Stuckey said: “The emblem has been inspired by the Gold Coast’s stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region.” Read more »

Jack Matthews and Allan Browne to depart as Fairfax restructures

Jack MatthewsFairfax Metro CEO Jack Matthews and Fairfax Regional Media’s CEO Allan Browne are to depart the company following a major restructure of Fairfax, which will see the company move all its newspaper assets into one division.

The restructure will see Fairfax reorganised into five corporate divisions, with the company to bring together its metro division, which publishes The Sydney Morning Herald and The Age, with The Financial Review Group, Fairfax Regional Media and Fairfax’s agricultural and local newspapers into one single division called Australian Publishing Media.

The other divisions include: a separate arm for the print and digital assets of Domain, Digital Venture which will include Fairfax sites like RSVP and Stayz, while Fairfax Radio and Fairfax New Zealand remain unchanged from the previous structure.

Allen Williams, the current CEO of Fairfax New Zealand will take over in the newly created role of managing director of Australian Publishing Media.

Fairfax CEO Greg Hywood said:  Read more »

A Current Affair report breached privacy, accuracy and complaints handling rules

A Current AffairChannel Nine’s A Current Affair has been reprimanded by the media watchdog over a report on former Olympic gold medallist Neil Brooks which was found to have breached provisions on accuracy, privacy and complaints handling.

The 19-minute report by reporter Amanda Paterson, broadcast in March of last year, made numerous claims around Brooks and his wife Linda’s financial dealings in Australia and overseas.

In a report released to today the ACMA found that: “The program had insufficient evidence to support its claim during a 5 March, 2012 broadcast that police in Australia, the United States and France were investigating allegations of fraud against the former swimmer and his wife.” Read more »

Naked Melbourne nabs another TAC brief

Naked's Christmas campaign for TAC

Naked’s Christmas campaign for TAC

The Transport Accident Commission has hired strategy agency Naked Communications to take on another project to curb road deaths on Victoria’s roads.

The latest appointment sees Naked take a more regular role alongside the TAC’s long-time creative partner Grey Melbourne, with which the advertiser has worked for 23 years. 

Naked Melbourne was hired before Christmas to create a social media-led campaign to curb festive season drink driving – its second campaign for the TAC. Its first was the award-winning Speed Kills campaign from 2011.

A TAC spokeswoman told Mumbrella: Read more »

Katrina Stratton leaves UM Melbourne after less than a year

Katrina Stratton

Katrina Stratton

Katrina Stratton, group business director at UM in Melbourne, has left after less than a year in a period of considerable change in the agency’s management team.

Stratton joined UM Melbourne in June last year from OMD, where she was business director on Mazda. She is understood to be interviewing at other agencies.

Her departure comes soon after UM Melbourne’s former MD David Angell left after just five months in the role to join the media department at Target - a client that Stratton ran at UM. Read more »

Mumbrella Awards 2013: Call for entries – New categories, simplified entry process and even tougher judging

The call for entries has launched for the 2013 Mumbrella Awards, which will this year be presented on the final night of Mumbrella360 in Sydney on June 6.

mumbrella awards 2013 logo

Mark-Buckman-high-res-to-replace-old-one-234x350The chairman of the juries will once again be Mark Buckman, chief marketing officer of Telstra.

New initiatives for this year includes the additional categories of Asia Pacific creative network of the year and Asia Pacific media network of the year.

There is also a new category of Thinker Of The Year. This category is aimed at identifying the individual whose insight, whether creative or strategic, is most impressive. Entries may come from individuals working within any part of the industry including agency, advertiser and media owner.

Meanwhile, the production house of the year category will be split into two categories this time round, recognising the differing roles of production houses and post-production houses.

And in a move aimed at cementing the awards’ recognition for rigour in the judging process, several categories will see finalists judged with a live presentation.

Creative agency of the year will once again see a jury travel to the finalist agencies.

Meanwhile, the initial entry process for agency of the year, sales team of the year and marketing team of the year has been simplified, with it no longer mandatory to also enter the culture of the year and innovation of the year categories.

In a new move for this year, finalists in the categories of media agency of the year, specialist agency of the year, PR agency of the year, media sales team of the year and marketing team of the year will be asked to present to the jury on May 28. Finalists for network of the year will be asked to present on June 5 at the Mumbrella360 conference..

This year all categories are open both to Australian and NZ agencies.

Other categories returning this year include:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Media brand of the year
  • Ad campaign of the year
  • TV ad of the year

The closing date for the Mumbrella Awards is May 3. Entries will be fully online. The entry site goes live next week.

Mi9 to hire search sales team

Mi9 will today announce the expansion of its search sales and operations with the Australian launch of Bing Ads.

The move is a joint venture between Mi9 and Microsoft’s Bing Ads and will see Mi9 for the first time have a dedicated sales team for search, with the company planning to hire 12 new search specialists across sales, operations and product over the coming months. Read more »

RACV gears up for media review

RACV logoThe Royal Automobile Club of Victoria is preparing to review its media arrangements, Mumbrella can reveal.

The review is likely to be called within the month, an RACV spokesman told Mumbrella, with around five agencies involved in the process. Read more »

Ten appoints Martyn Raab to senior commercial role

martyn raabNetwork Ten’s new chief digital officer Rebekah Horne has made her first senior appointment, hiring longtime mobile specialist Martyn Raab to the role of director of commercial business development.

Raab joins the company tomorrow. Read more »

Match picks up Ikea media buying account

MatchMedia agency Match Media has won the media buying account for home furnishing retailer Ikea.

Ikea announced today that it would be moving its media buying account from MediaCom to Match following a competitive multi-agency pitch.  Match has previously held the Ikea account for strategy.

Match will now be the full service media agency on Ikea’s account which has an estimated annual ad spend of around $10 million.

“Our relationship with Match over the past 10 years has grown from strength to strength and we are thrilled to enhance our partnership with them,” said Rebecca Darley, Ikea Australia’s marketing director. Read more »

Kraft to call media review?

Kraft Foods logoFoods giant Kraft looks likely to call a media review at the end of this year when its contract with Carat expires.

Kraft has said that it was not currently reviewing and that Carat was “currently delivering to our expectations”, but did not answer Mumbrella’s questions on whether a review would follow at the end of 2013.

Kraft rolled over Carat’s contract at the end of last year, but it is unclear for how long.

The Melbourne-based company pooled its media into Carat after the acquisition of Cadbury in 2010. Carat already handled the Cadbury business, and took on the consolidated account from Mindshare.

According to sources, a review would cover all of Kraft’s brands, which include Cadbury, Vegemite and Philadelphia. Read more »

Hunt begins for the next five digital stars

yahoo digital starsDigital publisher Yahoo!7 has launched a hunt for five up-and-coming stars of the Australian media agency world with the prize up for grabs of VIP places at Mumbrella360 in June.

Yahoo!7 Digital Stars is aimed at identifying digital talent in the first five years of their careers.

As well as the $1800 tickets to Mumbrella360 on June 5 and 6, the prize includes all expenses covered for the trip to Sydney, the chance to host guests at the Mumbrella360 cocktails on June 5. The digital stars will also be hosted by Yahoo!7 at the Mumbrella Awards on June 6. Read more »

Bruce Willis in two big-grossing films as Goddess hangs on in box office top ten

G.I Joe: Retaliation poster.

G.I Joe: Retaliation poster.

Hollywood action man Bruce Willis stars in two of the biggest films of last weekend, helping to bring in more than $6 million with G.I Joe: Retaliation and A Good Day to Die Hard.

Australian film Goddess is also still in the top 10 films from the weekend box office, competing with Willis’ action flicks, animated family film The Croods, and sci-fi romance The Host.

The musical comedy starring Magda Szubanski has performed well in the three weeks since its debut in the Motion Picture Distributors Association of Australia’s top 20 list, where it made more than half a million. It slipped from position six to 10 this week. Read more »

Bauer to close Madison magazine

Madison magazine coverFashion magazine Madison will stop printing after its June edition this year.

Bauer Media said the last edition would be released on May 15 and the website would be decommissioned on June 18.

Less than one month ago Bauer said it was “business as usual” for Madison following rumours that it was to close in the run-up to the launch of Elle later this year.

Bauer Media CEO Matthew Stanton said: Read more »

Toby Jenner appointed to global role with Mediacom

Promoted: Mediacom's Toby Jenner

Promoted: Mediacom’s Toby Jenner

Former MediaCom Australia CEO Toby Jenner has been promoted to global chief business development officer.

In the new role Jenner will be based out of New York and will report to MediaCom’s global CEO Stephen Allen.

“Our commitment to fostering a culture that attracts and retains the very best talent has produced this great opportunity for Toby to apply his business-building skills to a larger, worldwide canvas,“ said Allen. Read more »

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