Frozen tops the Box Office again, as The Railway Man breaks $5m mark

Disney movie Frozen held onto its top spot in the Australian box office this weekend, with the animation taking in $2.56 million across 380 screens.

The Book Thief starring Geoffrey Rush narrowly beat out thriller Jack Ryan: Shadow Recruit bringing in $2.15 million across 250 screens compared to Jack Ryan’s $2.11 million across 267 screens.

Australian producer Ian Collie’s Saving Mr Banks, the tale of how author P.L Banks was courted by Walt Disney for 20 years for the rights to her book Mary Poppins, pulled in $1.77 million across 272 screens.

For the films fighting it out to be named Best Picture at this years Academy Awards, American Hustle won the Australian box office race taking in $688,970 across 131 screens followed by Philomena which brought in $678,765 across 131 screens. Gravity, which dominated the Australian box office at the end of last year, made $76,749 across 17 screens, while 12 Years A Slave grossed $2,502 across two screens.

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Helen Kapalos quits Today Tonight for Sunday Night



Channel Seven presenter Helen Kapalos has resigned from Today Tonight to move to the network’s flagship current affairs program Sunday Night as a reporter, starting this week.

As Kapalos moves across Today Tonight summer host Nick Etchells will continue for the next fortnight at least, as the show seeks to secure a permanent host.

However it brings into question the fate of the tabloid news program less than a year after speculation emerged that Seven would scrap the show in favour of a one-hour news bulletin. Read more »

Chief financial officer of Southern Cross Media Group Stephen Kelly dies

The chief financial officer of Southern Cross Media Group (SCMG), Stephen Kelly, has died.

The media group announced his death in a statement posted on the Australian Securities Exchange (ASX) today, saying Kelly was a “highly respected member of the senior team held in deep admiration and affection by the board, the company, staff and the investor community”.  Read more »

Free to air TV reaches 15.2m a day in 2013, while one in four stream shows online says Freeview survey

An estimated 15.2m people watched free TV per day across Australia last year, with the average person watching more than three hours of live television a day, a survey from Freeview suggests.

Time-shifted viewing also remained popular last year, as figures show 8.6 per cent of people recorded programs as well as watching live TV.

Freeview also picked up on the growing popularity of catch-up TV, with one in four people who have internet connections watching TV programs online. Read more »

IGA celebrates Australia Day with ‘Say G’Day Day’ campaign

G'day DayIGA has launched its Australia Day campaign that aims to encourage shoppers to go in store and say ‘G’day’.

The ‘Say G’day Day’ campaign is supported with the release of a modern version of ‘G’day G’day’ made famous by Slim Dusty.

Metcash Food & Grocery general manager marketing Michele Teague said in a statement: “As the Independent Grocers of Australia, IGA retailers want to give back to our customers this Australia Day.

“By resurrecting the household classic, ‘G’day G’day’ we want to celebrate everything that is great about being Australian, encouraging the whole country to sing along 2014.”

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ARN boss Ciaran Davis: ‘Today is inauguration day’, Kiis aims at 25 – 54 demo

ARN is set to spend $2m on a massive publicity campaign around Sydney to promote the new Kiis1065 brand which went live with the first Kyle and Jackie O show at 6am today, with CEO Ciaran Davis  saying he expects the Sydney radio market to be “the most competitive” he has seen anywhere in the world this year.

Speaking to key advertisers and press at the North Ryde studios this morning Davis pledged the group would have the number one and number two breakfast shows in Sydney by the end of the year, with the new show on Kiis and Brendan Jones and Amanda Keller’s Jonesy and Amanda show on sister station WSFM.

He told Mumbrella the music mix, previously a closely guarded secret, will be younger and more contemporary than Mix aiming at 25 to 54 year olds, but not taking on rival stations aimed at 18-25 year olds as. Kyle and Jackie O will reach that audience because they are very broad, he said, which along with focused and targeted music “will create a good mix”.

Describing the speculation before and after the move of the star duo from 2DayFM last year, and the announcement of the rebrand to Kiis1065 as the “presidential election” Davis described today as the “inauguration”, adding: “Kyle and Jackie O is going to be a successful show.

“Kyle is polarising undoubtedly and we will have moments where we think ‘Oh my God, did he just say that?’ But the investment ARN are making, we are making it because we believe we can commercialise it.”

While the new show is one of several in a hugely changed market, Davis said the company was spending $2m on advertising, with a TVC going to air over the weekend and press and outdoor executions to follow, as they bid to raise the profile of the station.

Sandilands described the new show as “like we’ve got rid of an old girlfriend and are dating a new one”.

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YouTube refuses to seed Hero Condoms ad because of its ‘adult nature’

A new ad for a startup condom company was too racy even for YouTube, with the video-sharing website refusing to seed the ad for all audiences due to its “adult nature”.

Hero Condoms founder Dustin Leonard told Mumbrella the startup planned to put money into seeding the video on YouTube but was blocked “due to the adult nature of the video”.

The racy commerical features a man choking in a restaurant, with a waitress calling out for a doctor. The pair misconstrue the “Have sex, save a life” tagline, assuming they can have sex to save the man choking.

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Host reveals first work for Carnival Cruise Lines

Carnival Cruise Lines has launched its first campaign since Host won the creative account last year.

The new campaign focuses on how Carnival Cruise Lines allows passengers to create their own “High Seas adventures” through featuring the various experiences passengers can enjoy aboard one of the cruise ships. The ad’s are narrated by The IT Crowd’s Matt Berry.

Carnival Cruise Lines marketing director Jayne Andrews said in a statement: “We were looking for the best way to showcase that each guest can design their own holiday on a Carnival Cruise. Host created a campaign that showed the diverse range of holiday experiences Carnival Cruise Lines offers – from Zen to adrenalin. Write Your Own High Sea’s Adventure nailed the brief and fits the fun spirit of our brand perfectly.”

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Sydney Entertainment Centre rebadges as ‘Qantas Credit Union Arena’

Qantas Credit Union ArenaThe Sydney Entertainment Centre has undergone a name change, with the venue to be known as the ‘Qantas Credit Union Arena’.

The naming rights partnership follows venue management company AEG Ogden assuming responsibility to operate the arena until the end of 2015.

SEC general manager Steven Hevern said in a statement: “Our business case for the Sydney Entertainment Centre remaining open for a further two years included the securing of sponsorship revenue. Qantas Credit Union has stepped up to the plate in being a major contributor to the financial viability of the Centre during the next two years.”

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Dafydd Williams returns to Ten as head of development

Dafydd Williams

Dafydd Williams

Dafydd Williams has rejoined Network Ten, who he left in 2012, as head of development where he will report to chief programming officer Beverley McGarvey.

The new role will see Williams heading up the development of new show ideas for the network, which he originally joined as a network executive producer where he was responsible for programs such as The Biggest Loser Australia, MasterChef Australia, Bondi Rescue, Bondi Vet, Recruits and The Living Room. In 2010 he moved into the head of factual programming role.

Williams said in a statement: “I’m delighted to be returning to Network Ten and it will be a pleasure to be reunited with the talented team of friends and colleagues.”

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Channel Ten’s ninth season of The Biggest Loser pulls in 753,000 on debut

The debut of Channel Ten’s ninth season of The Biggest Loser which sees trainers Michelle Bridges, Shannon Ponton and Steve ‘The Commando’ Willis tackle the obesity problem of an entire town drew in 753,000 viewers, OzTam preliminary overnight metro ratings show.

Episode one of the series, which aired at 6.30pm was beaten by Channel Nine’s broadcast of the One Day Cricket, Australia v England which drew 1.434 million metro viewers for Australia’s run chase from 6.30pm, up from sessions one’s 1.178 million viewers when the match started at 2pm.

Last year the first episode of The Biggest Loser rated 814,000 on its opening night.

Nine News Sunday was the top program of the night with more than 1.4 million viewers, while Seven News had 992,000 viewers, both at 6pm.

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Mumbrella360 video recap: What Aussies label themselves because they don’t call themselves consumers

M360In this Mumbrella360 Ten Minute Talk video recap, Rebecca Huntley, Ipsos Mackay managing director, talks about the disconnect between the labels marketers give people, how they see themselves and why Australians are a lot more similar than what marketers – and even Aussies themselves – think they are.

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Morning Update: Usain Bolt in Virgin Media ad; Schwarzenegger in Bud Light Super Bowl ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

The Guardian: Usain Bolt’s new Virgin Media advert

“”This is no ordinary household” promises the voiceover over an establishing shot of a cosy suburban home. Ostensibly, this is because it’s a household into which Virgin Media is pumping an unlimited supply of data like a wall cavity insulation engineer with a grudge. In actual fact, it’s because each inhabitant of the household bears the face of Jamaica’s unfeasibly nippy legsmith Usain Bolt. “

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Adam Ferrier enlists raft of big names for his first behavioural psychology book

adam ferrier 2 copyAdam Ferrier has penned a book deal with Oxford University Press which will see him release a new book with a raft of internationally renowned contributors entitled The Advertising Effect : How to Change Behaviour.

The book is co-authored by broadcaster  Jennifer Fleming will provide “insights into the machinations of the advertising industry” according to Ferrier, who was a co-founder of Naked Communications in Australia, and is now partner and chief strategy officer of full-service agency CumminsRoss.

According to the pitch the book “is pitched both at the advertising community and those interested in how advertising influences behaviour” and will give tips on how commonly-used advertising techniques can be applied to real-world scenarios. Read more »

Beam Group replaces Ray Noble with Trent Chapman as head of marketing

new jim beamSpirits company Beam Global Australia has promoted Trent Chapman, its brand director for Canadian Club, to marketing director across all of its brands leaving the future of Ray Noble up in the air.

The move comes as the American-owned company prepares for its acquisition by Japanese liquor distribution company Santory, which will be finalised in the next 60 to 90 days.

Chapman’s promotion comes off the back of his success as brand director for Canadian Club as he has doubled the case volume for the brand since taking on the role two years ago. Read more »

Mondelez pitches below-the-line account and sticking with Joyville approach

Snack food giant Mondelez is looking to “consolidate” its below-the-line marketing activity with a pitch, and has said it will stick with its Joyville campaign after the approach was dumped in the UK.

The pitch for below-the-line started before Christmas, although Mondelez declined to reveal which agencies are involved in the ongoing tender which is understood to have attracted a large number of agencies.

The confectionery giant also confirmed to Mumbrella it is pressing ahead with the Joyville campaign for Cadbury Dairy Milk, after reports in the UK the “wacky” approach had been dropped there, as it unveiled its latest TVC “Keith”, an office manager lip-synching with hold music.

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Paul Brooks leaves MediaCom for Carat chief investment officer role

Simon Ryan (l) and Paul Brooks

Simon Ryan (l) and Paul Brooks

MediaCom’s chief investment officer Paul Brooks has jumped the fence to rivals Carat as the battle to be Australia’s biggest media agency hots up.

The move to snare the well-regarded Brooks will be seen as a coup for Carat as it looks to push its credentials as the biggest agency in Australia after absorbing several clients from fellow-Aegis agency Mitchell & Partners since the retirement of Harold Mitchell last August.

Brooks will be taking up the new role of chief investment officer and partnerships at Carat, based in Sydney but with a national remit.

CEO Simon Ryan told Mumbrella: “I’m absolutely thrilled to have Paul on board to be part of the Carat national team. Paul brings great experience and market knowledge to what will be a great role for him.”

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PHD restructures around gamification platform

L-R Peter Hunter, Stewart Gurney, Erin Jakubans

L-R Peter Hunter, Stewart Gurney, Erin Jakubans

Media Agency PHD has restructured its Australian business around its gamification platform with a focus around the three key areas of business, communications and investment planning.

PHD launched its operating system, Source, just over a year ago, putting gamification at the heart of company culture as it lets staff score points for various activities and see how they compare on global and local leader boards. 

It also brings together marketing science, innovation and paid owned earned investment optmisation in one gamified, collaborative engine, the Omnicom-owned agency maintains.

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