Mumbrella360 shortlisted for Asian events award

mUmBRELLA360logo 2012The Mumbrella360 conference has been shortlisted for best B2B event in the Asian Marketing Events Awards which are being held in Singapore in a fortnight’s time.

The shortlisting comes two months after Mumbrella360 was named conference of the year at the Australian Event Awards.

Mumbrella360 appears to be the only Australian finalist among the 109 entries shortlisted across 19 categories.

Mumbrella360 was held at the Hilton Hotel in Sydney and it was produced by t7 Event Solutions. Read more »

Four more years: The most retweeted update of all time?

A tweet sent on behalf of US president Barack Obama celebrating his re-election is on course to becoming the most retweeted of all time.

barack obama four more years Read more »

Oak stages ‘reverse robberies’

Flavoured milk brand Oak has created a series of videos purporting to be footage of mask-wearing raiders forcing their way into convenience stores to conduct “reverse robberies” in which they fill the shelves with the drink.

The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.” Read more »

The secret of successful pitches and engaging youth audiences under discussion at branded entertainment festival

louna maroun

Vlogger Louna Maroun

Brands including Foxtel, Google and Jack Daniels, will join a video blogger named by YouTube as among the 16 most up and coming talents globally  to discuss strategies for connecting with audiences at this month’s Festival of Branded Entertainment.

The session – Divergent Distribution, Finding Your Audience – will focus on strategies for brands to ensure that once they’ve created their content it actually gets seen.
Amongst the panellists is YouTube content creator Louna Maroun whose diverse content includes commentary,  music and makeup tutorials. In May the official YouTube Blog named her as one of its Next 16 Vloggers. She also creates brand funded content.
Branded entertainment festivalAlso on the panel are:
  • Andrew Mulready – head of advertising sales and strategic integration – Foxtel
  • Olly Grundy –  industry manager media sales – Google
  • Tim Cooper – strategy and operations director – Boom
  • Louna Maroun – YouTube content creator (one of 16 of Youtube’s nominated “Next Vloggers”)
  • Natalie Accari – senior brand manager – Jack Daniels Read more »

Foxtel launches iPad offering

foxtel goFoxtel has launched its new iPad app which allows subscribers to  watch shows on their iPads.

It allows them to tune into 21 of its key channels including The LifeStyle Channel, A&E, Sky News, National Geographic, Discovery, Disney, Cartoon Network, Channel [V], and Cbeebies. Most of its sports content is not yet covered.

It will also offer a limited amount of catch up programming including Fox 8’s Rove LA, FX’s The Walking Dead and project Runway Australia. Read more »

October ad of the month shortlist announced

The finalists for the lastest round of Mumbrella’s ad of the month can now be revealed.

The shortlist for October’s ads is based on self nominations, Mumbrella’s own selections and reader submissions.

The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this page.    Read more »

Fuel VFX announces ad producers

Alastair Stephen

Fuel VFX has announced a team of three producers to represent the new look company in the advertising post production sector.

The appointments come just over a month after the company’s assets were bought by Animal Logic in early October, following Fuel entering voluntary administration. At the time of Animal Logic’s purchase it was announced both Fuel and Animal Logic’s short form and advertising post production services would be working out of Fuel’s Newtown offices. Read more »

The Melbourne Cup races to 2.7m for Seven

Seven’s coverage of The Melbourne Cup race was watched by an average audience of 2.664m yesterday – significantly up on last year.

However, the real number of viewers is likely to have been significantly higher because OzTAM only measures viewing at home, so does not account for people watching the race at work or in the pub.

Viewing was particularly strong in Melbourne where OzTAM recorded 1.354m viewers. Read more »

Mortein: Don’t fear the spray

louie mortein naturegardLouie The Fly has returned in the latest Mortein ad for its NatureGard product.

The ad was created by Havas Worldwide and directed by ad veteran Phil Meatchem of production house Filmgraphics.

The ad sells the message that the family does not need to flee the house because Mortein NaturGard does not have the side effects associated with other products. Read more »

Mia Freedman: News Limited is dropping my column for business reasons

telegraph mamamiaMia Freedman’s Sunday newspaper column has been axed with half of her contract to run because her website is competitive with News Limited, the journalist has suggested.

The axing came less than a year after News Limited poached Freedman from Fairfax, where she had written a column for a decade.

Freedman also owns her own website which has become a major online player in its own right. In a post on Mamamia, Freedman said that she received a call dropping the column on Friday.

She wrote: “It was all unexpected actually, having been pursued by News Ltd for two years before I agreed to resign from Fairfax (where I had been writing a column for 10 happy years) and with the news coming less than halfway through my contract. Read more »

Felony begins shooting in Sydney

Cameras have begun rolling on Felony, the new film written by Joel Edgerton and directed by Matthew Saville, director of Noise and Cloudstreet.

Filming began yesterday in Sydney with key cast; Edgerton, Tom Wilkinson, Melissa George and Jai Courtney and will continue until late December.

The film is produced by Goalpost Pictures’ Rosemary Blight, Edgerton for Blue-Tongue Films and Michael Benaroya for Benaroya Pictures. Read more »

VICE to present Brandrolled Redux at the Festival of Branded Entertainment

brand rolledYouth publishing company VICE is to curate a screening of the best branded entertainment from around the globe at the Festival of Branded Entertainment later this month.

The screening will include examples of work from fashion, music, technology and FMCG brands and is intended to showcase the variety of work in this category. Read more »

Big Brother double eviction outrated by X Factor

Big Brother’s double eviction rated 1.134m for Nine last night although the show was still beaten by The X Factor’s performance show which rated 1.3m for Seven.

Meanwhile, Ten’s best performer was Ten News at Five which rated 677,000 according to preliminary overnight ratings from OzTAM. Read more »

Media, unions and political parties seen as Australia’s most corrupt institutions

This article by Sunanda Creagh furst appeared on The Conversation

The media, trade unions and political parties are seen as Australia’s most corrupt institutions but fewer than 1% of people have had recent direct experience of graft, a new poll shows. Read more »

Monkeys recreate the experience of blind beauty

Ad agency The Monkeys has created a powerful series of ads demonstrating that being blind does not stop you from experiening beauty.

The ads for Guide Dogs NSW/ACT feature a soundtrack by Brian Eno and was shot by Simon Harsent. They create a blind person’s experience of the city, the bush and the ferry. Read more »

Lantern Group’s Niki White starts new agency Nikstar

Nikstar-publicity logoFormer Lantern Group MD Niki White has left the agency after seven years to start her own operation, taking several clients and two members of staff with her.

The move comes after the departure of Lantern Group boss Victoria Buchan who left in January to become director of communications and public relations at Nine Network in January. Buchan retained ownership of Lantern after her departure to Nine, but it appears that it will become a slimmed down operation with Buchan’s daughter Louisa Read running operations, particularly unit publicity on Wolverine. It is to close its Fox Studios office.

Read more »

Cameras roll in Canberra on feature film Galore

Cameras have begun rolling on new film Galore, from writer-director Rhys Graham.

Shot in Canberra, the film is produced by Philippa Campey, with executive producers Sue Murray, Victoria Treole and Eleonora Granata-Jenkinson. Hopscotch Films is distributing with Entertainment One handling international sales. Read more »

Peters goes rock ‘n’ roll in poster campaign for Drumstick

Peters Ice Cream has gone rock ‘n’ roll with a new outdoor campaign based on concert poster art for its Drumstick brand.

The campaign called Drumstick Rock & Pop pits two flavours against each other. The campaign was created by Publicis Mojo Melbourne. Media was by ZenithOptimedia Melbourne with postering by The Ambient Group.

Read more »

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