It has been a good year for Australian agencies at the John Caples International Awards, which recognise direct and digital marketing.
There were 25 winners from 137 entries – Australia’s best ever conversion – with M&C Saatchi and Clemenger Proximity Melbourne securing three golds between them at the event in New York.
In the lead up to this weekend’s Australian Grand Prix, Vodafone has launched a series of webisodes to support its sponsorship of the Vodafone McLaren Mercedes Formula 1 team.
The series, devised by Host and created by The Jamboree, follows the fortunes of Ben ‘Kelso’ Kelly, an ordinary guy who is discovered via a recruitment drive in Victoria to be Vodafone’s ‘third driver’.
The first webisode tells the story of the search for a driver to go head to head with Vodafone McLaren Mercedes Formula 1 driver Jenson Button and Craig Lowndes, the V8 TeamVodafone driver, at Bathurst.
Mumbrellacast: Media manifesto; Fairfax shake-up; Earth Hour; Lifting content; George Negus; Winners and Losers; KFC
- PHD’s Chris Stephenson on learning from losing the Unilever pitch, and being at the centre of an online backlash
- Mumbrella360 and a new media manifesto
- The Fairfax shake-up
- Earth Hour’s local ad – does comedy work?
- Lifting content: A Current Affair vs Today Tonight
- Ten moves George Negus to 6:30
- Will Seven’s Winners and Losers be Australia’s Sex And The City?
- Nine’s Million Dollar Flop
- KFC’s snack attack
Featuring Mumbrella editor Tim Burrowes, PHD strategy director Chris Stephenson and Mumbrella deputy editor Robin Hicks. Read more »
Littlewood was PHD’s director of analytics and direct since 2008. Prior to that he worked at Aegis before starting his media agency career with a three year stint at Mediacom in the UK.
Littlewood will lead a team of 30 focusing on direct response, analytics, data and econometric modelling. Read more »
Nine’s last minute move of running a second episode of Million Dollar Drop on Thursday night failed to pay off, with the show attracting a four city audience (excluding Melbourne which carried CSI) of 493,000.
In what had been described as a crisis move, Nine replaced its scheduled episode of CSI with Million Dollar Drop in Sydney, Brisbane, Perth and Adelaide following the show rating poorly on Monday. Last week CSI rated a four city audience of 557,000 in the same timeslot, according to OzTam. The drop amounted to about an 11% fall on last week. Read more »
Australian agencies have shown a fairly determined effort to bring home some metal from the Asian Marketing Effectiveness Awards in Shanghai this year, with 53 entries in the running out of a total of 858.
Australia has entered the fifth highest number of awards; Singapore and India entered the most, both with 171 entries. Agencies from New Zealand submitted 11.
Smith is set to leave the agency in April.
The technical director role was a new position created to upgrade BMF’s digital capabilities. Smith worked alongside digital planning director Aaron Michie, and creative director Fred Haas.
A brand campaign for Nikon has launched to promote the Japanese camera maker’s full product range. The TV spot, created by German agency Jung von Matt and adapted locally by Sydney-based Studio Woo, stars Robbie Williams, Jamie Oliver and photographer Vincent Munier.
Representatives from Australia’s media agencies and media owners are being asked to join a working group to do the groundwork for a new manifesto for the media industry to be thrashed out at Mumbrella360.
The next two months will see the working group create a list of key articles to be discussed and agreed at Mumbrella360 which takes place in Sydney on June 7 and 8.
The Mumbrella360 session – titled Establishing a change manifesto for Australia’s media industry – is being curated by media agency PHD after it was voted for by Mumbrella readers.
PHD strategy director Chris Stephenson explains the vision for the manifesto:
The role has been filled by Craig Frost, who returns to Fairfax after 18 months at APN where he was general manager in Coffs Harbour, managing The Coast Advocate and The Woolgoolga Advertiser.
He will report to general Manager – key categories, Tony Blamey, and starts on April 18.
Metro Trains has launched a new brand campaign that portrays its everyday customers – in this instance an elderly Bulldogs fan – as the life and soul of Melbourne’s transport system.
The campaign, the first brand effort for Metro Trains since it took over from previous operator Connex, was created by McCann Melbourne.
In this episode of The Mumbo Report from Studio 33, director Tim Bullock talks about:
- The transition from suit to creative;
- Using Tropfest as a route into directing commercials;
- His work including Kia’s “The Message”, that Libra ad, the award winning Toyota “soft stuff” spot and Sky Sports’ match fit drill sergeant.
- The likelihood of a second series of adland comedy 30 Seconds.
Nine’s The Big Bang Theory, which was looking like a viable replacement for Two And A Half Men, is showing worrying signs of decline, slipping further beneath the psychologically important million-mark last night.
According to preliminary overnight metro ratings from OzTam, the US sitcom dropped to 0.883m viewers, down from 1m+ just a fortnight ago, and out of the top ten most-watched shows.
Not for the first time, not a single Nine or Ten show recorded more than 1m viewers. Ten’s The Biggest Loser was closest, with 0.978m, and squeezed into the top five.
Ten has shaken up its new early evening news schedule after less than two months. However, it is sticking with its two-and-a-half-hour sweep of news and current affairs.
Now instead of Ten News at Five running for an hour before George Negus at 6pm and a separate bulletin at 6.30, News at Five will run for 90 minutes before George Negus at 6.30pm. The 7PM Project won’t be affected.
The move by Ten is contrary to rumours this week the the network was about to halve its commitment to early evening news.
The existing state-based News at Five presenters will continue to present, while the 6.30 bulletin presentation team will now move onto the general roster including the late news. There will be no job losses.
According to this morning’s announcement from Ten about the moving of 6PM With George Negus: “This change in Ten’s early evening schedule is in response to audience feedback, which has been strongly supportive of the program as a unique, credible commercial television offering, yet has revealed a preference for it to be scheduled in the more traditional public affairs timeslot.” Read more »
MediaCom, OMD and incumbent Carat are in the running for the three-year contract, one of the country’s largest media budgets, worth $180m.
A recommendation on the preferred tenderer is expected to be made to the board and the tourism minister May 2.
The tender was announced in December last year.
Naked Communications has officially completed its long awaited launch in Singapore, which will serve as the strategy agency’s Southeast Asian hub.
The agency will be run by Imogen Hewitt, who relocates from Australia where she was commercial director of Naked Sydney and Melbourne, and Richard Leong (pictured, left), a highly-regarded strategist who joins from Lowe, where he was regional head of communications strategy.
The two managing partners will report into Naked’s Australian and New Zealand management team of Mike Wilson, Adam Ferrier and Phil Hayden.
Unilever has shifted advertising duties for its Continental brand from DDB to Lowe as part of a regional realignment of Knorr, the global brand name for Continental.
The move brings to an end an eight-year relationship between Continental and DDB.
Jack Matthews – newly appointed as CEO of the new Metro Media business unit of Fairax; Paul Ramadge, editor-in-chief of The Age; Mike Van Niekerk, the digital editor-in-chief of Fairfax Media and senior writer David Marr will take part in the panel.
The session – entitled Newspapers are dying: Just another old chestnut – was proposed by Fairfax as a curated session and voted for by Mumbrella readers. The session is curated by Fairfax’s director of trade marketing and insights Liz Ross.
Mumbrella360 takes place on June 7 and 8 at the Hilton Hotel in Sydney.
After debating the issues including the move of classified ads to online, the decline in print circulation and the rise of multi-platform brands, the session will culminate in the audience being asked to vote on whether they believe newspapers are indeed dying. Read more »