American movie trailers dominate list of Australia’s top YouTube viral ads

Google has released a list of the most popular Australian YouTube ads of the year so far.

The top ten is led by Fitzy & Wippa’s parody of Carly Rae Jepsen’s Call Me Maybe – but the list is dominated by American movie trailers.

Sam Kekovich’s Barbie Girl pastiche for Meat & Livestock Australia is the only other Aussie ad on the list.

The top ten: Read more »

Magic Mike opens strongly but Dark Knight Rises stays top of box office

Steven Soderbergh’s new film Magic Mike opened strongly as The Dark Knight Rises held on to top spot in its second weekend at the Australian box office.

Soderbergh’s film, about a team of male strippers, took a screen average of $11,505 across 332 screens, for a $3.819m opening weekend.

Distributed by Roadshow, Magic Mike stars Matthew McConaughey, Channing Tatum and Olivia Munn.

Read more »

Get Up! tells government: protect, but respect our online privacy

Campaigning group Get Up! has launched an online campaign to oppose the government’s plans to tighten surveillance and intelligence laws.

Get Up! says that new measures will mean that every website, social network and search engine Australian citizens visit will be stored for up to two years.

Read more »

John Allan to lead Sensis

john allan sensisJohn Allan has been named as the new MD of Telstra’s directories arm Sensis a month after leaving News Limited where he was COO of The Australian.

Allan will join the organisation on Monday.

In a message to staff, Telstra Media’s group MD Rick Ellis, said: “John joins Sensis at a critical juncture as we work to make Sensis Australia’s leading directories and digital marketing services business. Read more »

Kerrie McCallum to leave InStyle

Kerrie McCallum is to depart as editor of InStyle, Pacific Magazine has announced. She will remain at the helm until October. Read more »

Seven appoints Herald Sun editor as director of News Melbourne

Seven has appointed former editor of the Herald Sun and Sunday Herald Sun, Simon Pristel to director of news, Seven Melbourne.

Pristel replaces Steve Carey, who will take a break from the news desk, the network said.

Pristel resigned after a four-year stint with Herald Sun earlier this month.

The news comes after Seven News was beaten by Nine News in 22 straight rating weeks in Melbourne.

Read more »

iSelect mocks Olympics ambush marketing in Olympics ambush ad

Price comparison site iSelect has launched a trio of new TV ads – one mocking advertisers ambushing the Olympics.

“Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary.

The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony. Read more »

Droga5 hires Sonia Caeiro as communications director

Creative agency Droga5 has hired its first communications director.

The role has been filled by Sonia Caeiro from the sister title to AdNews, Australian Creative, where she was editor.

Caeiro starts today, calling time on less than 18 months with the Yaffa publication.

Droga5 boss David Nobay told Mumbrella in a statement: Read more »

Marianne Bess to leave Droga5

One of the founding partners of the Australian office of ad agency Droga5 is to depart. The agency has announced that Sydney MD Marianne Bess is to return to the US.

She said: “When we started the company, there was only three of us, no business and just big dreams.

“Five years on, we’re close to 100 people and working on many of Australia’s most respected brands. I wouldn’t have missed a moment of it, but now it’s time to focus more on my personal life.” Read more »

Ten axes The Circle due to ‘tight fiscal control’

The CircleTen has pulled the plug on The Circle and cut Breakfast by half an hour. The gap left by The Circle will be mainly filled with US content.

The Circle will end on Friday. Ten boss James Warburton said the decision was for financial reasons.

Breakfast launched in February but has struggled to find an audience against the much longer established Sunrise on Seven and Nine’s Today. It will now run from 6am to 8.30am rather than to 9am. Children’s show Wurrawhy will then air at 8.30am.

Gorgi Coghlan Yumi Stynes

Axed: Gorgi Coghlan and Stynes

The Circle launched in February 2010. Original co-host Chrissie Swan departed late last year and the show was weakened after host Yumi Stynes faced a backlash in response to comments she made about war hero Ben Roberts-Smith. The Cricle runs behind Seven’s The Morning Show and Nine’s Mornings.

A spokesman for Ten said there would be redundancies but said a number was “yet to be determined”.


ratings thursday breakfast

Metro ratings: Thursday last week. Source: OzTam

The announcement:

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Big W launches discount offensive, first major campaign by Saatchi & Saatchi

Big W has released a new price-led campaign in its battle with the discount retailers.

The ad uses the famous ‘Everyone’s a winner baby’ track by Hot Chocolate, and a blue blob made from Big W’s logo.

It sees the old ‘Get it for less’ positioning replaced with ‘Everyone’s a winner with Australia’s lowest prices. Cha-ching.’

It is the first major campaign for the Woolworths-owned brand by Saatchi & Saatchi Sydney, which won the business from Ideaworks in February. Read more »

Nine’s Olympics coverage dominates Sunday, but down on Athens Games

Nine’s Olympic coverage claimed the top two spots for Sunday night on day two of the Games.

London Live: Early Evening won the day taking 2.144m, across the five city metro market, according to preliminary ratings from OzTam. It was followed by London Live: Evening, which took 1.919m.

The figures come after a disappointing audience for the opening ceremony for Nine on Saturday, which recorded the lowest Australian audience since the current OzTam system began.

The figures are about 10% down on the 2004 Athens Olympics, the most similar games to London in terms of time difference.

Steve Allen, of Fusion Strategy told Mumbrella: Read more »

APN hires chairman from outside media sector

Peter HuntMedia company APN has appointed a corporate advisory expert as director and chairman of the board.

The chairmanship of APN is Peter Hunt’s first role in the media sector. Hunt replaces former chairman Gavin O’Reilly, who resigned in April 2012.

Hunt was previously co-founder and chairman of corporate advisory firm Greenhill Caliburn.  Read more »

Video: Adman Nigel Marsh on his new book and possible US TV career

Former Y&R Brands CEO Nigel Marsh is pursuing a possible US television career with the former head writer of Friends working on a script based on his book, and a separate opportunity which would see him fronting a reality show.

Marsh found his career heading in a new direction after he wrote Fat, Forty and Fired about his experiences of finding himself out of work. And his business speaking career took off after giving a talk ad TEDx Sydney about work-life balance shortly before he left Y&R following a turbulent two year period at the helm.

In a video interview with Mumbrella editor Tim Burrowes to coincide with the launch of a new book, Marsh said that the TV projects – both at a very early stage – were among the options open to him: Read more »

New Idea marks 110th birthday with brand campaign

New Idea, the women’s magazine published by Pacific Magazines, has launched a new brand campaign and undergone a design refresh.

Taglined, ‘It starts with a New Idea’ the campaign marks the magazine’s 110th birthday.

It features a 24-page guide to landmark Australian moments from the past 110 years, and a look at New Idea’s ads over the years.

Narelle Riley, marketing director, New Idea, said in a press release: “We know the brand is strong, well-established and widely recognised – with a copy of New Idea sold every two seconds. Read more »

AAMI looks back at 40 years of insuring against mishaps

AAMI has released an ad that celebrates 40 years of ‘Getting you back on the road safely’.

The ad for the insurance brand features a series of calamities on the road, and the jingle, ‘You’re lucky you’re with AAMI.’

Read more »

London Olympics opening ceremony lowest since OzTam ratings began

Nine’s Saturday morning broadcast of the opening ceremony of the London Olympics averaged 1.7m viewers according to preliminary overnight ratings. The numbers are the lowest Australian audience for an Olympic opening ceremony since the current OzTam system began in 1999.

Although a good result for a Saturday morning, the ratings were significantly down on previous Olympic opening ceremonies and the first to fail to garner an average metro audience above 2m.

Seven’s coverage of the 2008 Beijing Olympics opening rated 2.824m; while its 2004 Athens Olympics ceremony rated 483,000 for its 3.30am-7.30am broadcast and 2.304m on its afternoon rebroadcast. Read more »

Qantas: To all those who believe anything is possible

qantas olympicsQantas has released the Olympic-themed version of its new ad campaign.

The ad – the latest featuring its new You’re The Reason We Fly positioning – features Australian competitors in lonely early morning practice. Read more »

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