Coulson was previously ECD of GPY&R Melbourne – the most awarded Australian agency in Cannes this year – and the promotion will give him creative control of the GPY&R in New Zealand and Australia, where Patts is particularly weak in Sydney.
Tony Granger, global chief creative officer of Y&R, said in a statement: Read more »
According to today’s AFR, the left-leaning newspaper, which is owned by a not-for-profit trust, “is believed to be eyeing an expansion into Australia with plans to potentially establish a small print edition as well as an online presence.” Read more »
The second and final installment of Nine’s Hamish and Andy’s Caravan of Courage: Australia v New Zealand rated an average 1.219m viewers last night, according to preliminary overnight ratings from OzTAM.
The episode saw the two comedians traveling across Australia completing challenges. It was a good result for Nine, with the show topping all three key advertising demographics of 16-39, 18-49 and 25-54.
It was second in total viewers behind Seven’s Sunday Night, which rated 1.236m.
The result was down slightly on last Sunday’s episode of 1.338m however.
A new competitor in the alcohol retail sector, GoodDrop.com.au, is inviting Australians to ‘enjoy the taste of a good deal’ through a series of outdoor, print and online ads.
It is the first campaign for the client by Sydney agency Task2, which won the business five months ago. The agency also developed packaging and brand design.
Fairfax Media’s Australian Financial Review has promoted Chris Short to editor of its weekend edition after six years as deputy editor. Read more »
Foxtel is to announce Jennifer Hawkins as the new presenter of Australia’s Next Top Model, reports website TV Tonight.
The announcement of a replacement for Sarah Murdoch had been intended as a major live media event being promoted with full page ads in the Sunday papers urging fans of the show to tune in at 8.10am on Monday for a simultaneous announcement on Fox8, 2Day FM, news.com.au and fox8.tv.
But TV Tonight broke the news today, saying: “Hawkins has eclipsed other front runners for the job including Project Runway Australia‘s Megan Gale along with other rumoured names including Miranda Kerr, Nicole Trunfio and Liz Hurley.” Read more »
Westpac has launched its first major branding campaign since appointing creative agency DDB to the account at the end of August.
The campaign kicked off with full page and fractional long copy print ads in the major metro Sunday newspapers.
The campaign seeks to position the bank as an investor in all things Australian across its 196 year history.
The three-minute musical cartoon, which is designed to curb preventable train-related deaths, has amassed 2.3m views on YouTube in 48 hours – with no media spend. (9.30am November 19 update: 4.7m views now)
Since it launched at the end of last week, ‘Dumb ways to die’ has been ‘liked’ on YouTube 42,000 times – more than double that of another popular Australian ad to go viral, ‘Beer chase’ for Carlton Draught. Read more »
In the last set of radio ratings, the show, co-hosted with Tim Ross had a 3.9% share of the Sydney radio audience.
Among the commercial FM breakfast shows, The Kyle & Jackie O Show on Southern Cross Austereo’s 2Day FM is number one with a 12.1% share. Fitzy & Wippa on DMG’s Nova are joint second with a 6.4% share, along with ARN’s Jonesy & Amanda on WSFM. Fourth comes Triple M’s Grill Team on 4.5%.
Rosso & Claire were fifth.
The duo were brought together by ARN at the start of the year. Hooper had previously co-hosted the show with Andrew Rochford. The Tele suggests that Hooper and Ross struggled to build on air chemistry between them. Read more »
Mumbrella was named website of the year for the second time running at the Publishers Australia excellence awards on Friday night.
Mumbrella’s parent company Focal Attractions was named small publisher of the year.
Mumbrella’s sister title Encore was runner up as B2B magazine of the year while Mumbrella editor Tim Burrowes was runner up as B2B journalist of the year.
The top prize of the night, the excellence award, went to Sterling Publishing’s The Adviser, which also won B2B magazine of the year.
NewsLifeMedia’s Donna Hay magazine was consumer magazine of the year.
The winners: Read more »
The TAC’s senior manager, road safety and marketing is moving on to an as yet unknown role in the industry “that is located much closer to home and should allow me to achieve a work life balance I have not been able to successfully manage in my current role,” he said in an email to contacts.
In the email, Thompson wrote:
As you may know, I am leaving the TAC today. I have spent the last eight and a half years working hard for the TAC and the broader Victorian Community to keep our roads safe and I am very proud of the achievements of the Road Safety & Marketing team at the TAC Read more »
For two days – Thursday 15 November and Friday 16 November – Federation Square in Melbourne was a platform for Peugeot’s ‘Let Your Body Win – Unlock A Peugeot 208’ dance competition. Read more »
The new agency is a collective of four creative teams led by two ECDs, former BMF colleagues Dennis Koutoulogenis and Jake Rusznyak, who co-founded the agency.
Host has an equity stake in Ilk, which is positioned as a collective of “like-minded partners, clients and brands”.
Ilk joins a family of companies connected to Host that includes The Jamboree, Parlour and The Glue Society.
Ilk works on Host clients including Bankwest, Meat & Livestock Australia, Lion, Coca-Cola, MYOB, SPC, BT Financial and Gruppo Campari. Read more »
Kurt Viertel, who ran Clemenger BBDO Brisbane for three years as managing director, is launching a creative agency with his brother-in-law Piet Human, the ECD at GPY&R Brisbane.
The duo met at Leo Burnett in Vietnam, and worked together for a two and a half year stint in Ho Chi Minh City.
Viertel resigned as MD of Clems Brisbane in June, while the launch will bring to an end a four-year stint at Patts Brisbane for Human.
Viertel told Mumbrella: Read more »
A new interactive documentary about the experiences of international students in Australia has launched on SBS.com.au.
Convenient Education is a 35 minute linear documentary with 20 extra videos and profiles interspersed throughout with the capacity for viewer interaction and discussion. Read more »
AAMI marketing chief Richard Riboni: social media – the secret to Rhonda campaign’s success this year
The marketing director behind one of the most popular ads of the year – the AAIM safe driver campaign – has said that social media was the secret to propelling brand heroine Rhonda and her Balinese fling Ketut into the mainstream.
Richard Riboni, executive marketing manager at AAMI, said that a Facebook page devoted to the sexual tension between Rhonda and Katut was the moment he realised that the campaign had struck a nerve with the Australian public.
“Seeing people wearing Rhonda t-shirts in Bali was exciting, but watching that Facebook page take off was the point where we realised that the campaign was bigger than we originally thought – that it had entered the Australian psyche,” he told Mumbrella. Read more »
Melbourne’s Metro Trains launches ‘dumb ways to die’ campaign to curb preventable train-related deaths
A three-minute animated music video, written by McCann ECD John Mescall, is the centre piece of the campaign. The video highlights the many dumb ways there are to die, with being hit by a train – a very preventable death – among them.
Mescall said: “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. Read more »