Honda creates bottled water brand to promote hydrogen powered car

Honda Water & Exhaust - H2O - Leo Burnett Melbourne (1)Honda has launched a bottled water company as a stunt to promote the fact its FCX model only produces water as it runs on hydrogen.

With the help of Leo Burnett Melbourne, Honda Australia has launched H20, as a representation of the emissions from the car, with the company positioning itself with more green credentials.

Honda Australia general manager communications and customer Jason Miller said: “We believe in ‘The Power of Clever Thinking’. Our work designing cars like the FCX is the embodiment of this ethos. H2O is an engaging way for us to demonstrate our commitment to reducing our environmental footprint to people, instead of simply telling them.”

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BMF keeps place on MLA roster joined by The Monkeys

Meat & Livestock Australia (MLA) has appointed BMF and The Monkeys to its roster of creative agencies after reviewing its current arrangements, with Host losing out in the tender process.


Sam Kekovic is the “lambassador” for Australia Day for MLA

BMF have retained their position with the account, having held it for more than a decade after picking it up from the Campaign Palace in 1999, while The Monkeys are a new addition.

One Green Bean has picked up PR duties for the organisation, charged with promoting the sales of Australian meat in Australia and globally.

MLA’s regional manager Australia Lachlan Bowtell said: “The decision validates a strong partnership with BMF, evidenced not only by iconic campaigns from the past 14 years, but also a fresh new team and thinking during the review process.

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Mondelez global media boss says marketers need to ‘hack’ their businesses

Panel last night L:R Alex Hayes, Joseph Jaffe, Phil Morle, Bonin Bough, Bosco, Bosco Tan

Panel last night L:R Alex Hayes, Joseph Jaffe, Phil Morle, Bonin Bough, Bosco, Bosco Tan

The head of global media for Mondelez International Bonin Bough has urged marketers to learn to “hack our (corporate) cultures” in an attempt to drive innovation in their marketing. 

Bough, vice president of global media and consumer engagement at Mondelez International is in Sydney to promote the new Mobile Futures program the company has just launched, and told a room full of marketers and startups they need to embrace the notion of “hacking” and break traditional ways of thinking about marketing if they are to compete in 21st Century. 

 “There is this notion of hacker that (people) have taken as a cultural imperative that we as marketers can learn something from, ” said Bough. “Now most people think of hackers in this negative way. Oh my god Twitter has been hacked etc. But there is a second definition that is changing the business paradigm that our types of organisations can learn a lot from.

“That is how do you solve problems in a very programmatic way, so that when you hit a dead end you pivot. Hackers don’t look for perfection they look for the most viable product, they build their business on iteration and its about how do we change that mindset.”

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Solo brings updates Solo Man with new tag line ‘Go hard, go solo’

Solo has launched a new positioning featuring an updated version of the Solo Man and introducing the new tag line ‘Go hard, go Solo’.

Created by BMF Melbourne, the campaign features the Solo Man “crushing his thirst for adventure while rallying Aussie blokes to get out there”, and encourages men to “earn their thirst”.

Inspired by events such as Spartan Race and Tough Mudder, the spot sees the Solo Man completing an obstacle course that includes jumping over beaten up cars and fire.

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Fairfax strikers say it is ‘up in the air’ whether staff return to work at 3pm

Sources at Fairfax Media say that it is “up in the air” as to whether staff at the publisher’s various major mastheads will return to work at the end of the walkout at 3pm today, while management has threatened to dock wages and potentially terminate staff involved in the “unlawful” industrial actions.

Yesterday, saw around 500 members of staff at The Sydney Morning Herald and The Age walk out after the publisher announced “proposals” which would see the photographic desks of the newspapers shrink from 50 photographers to ten, further outsourcing of sub-editing and further editorial cuts to the lifestyle sections. The strike was supported with subsequent walk outs by staffs at The Canberra Times, Illawarra Mercury, Newcastle Herald and a partial walkout of union members at the Australian Financial Review.

Photographers at The Age protesting the redundancies.

Photographers at The Age protesting the redundancies.

Staff at newspapers in Sydney and Melbourne have told Mumbrella there is still uncertainty about whether they will vote to return to work following further stop work meetings to be held at 3pm today.

“It is very much up in the air as to whether we go back to work”, said one Fairfax senior reporter. “The strike could definitely potentially go on. I’m not saying it will but there is definitely the potential for it to. Read more »

Victoria Bitter celebrate NSW State of Origin sponsorship

Victoria Bitter is giving fans the chance to have their name placed on the brand’s logo on the front of the NSW Blues jersey during this sear’s Sate of Origin series.

Created by Clemenger BBDO and ApolloNation, the Name in the Game campaign focuses on VB’s sponsorship relationship with the NSW State of Origin team.

At all three of the matches this year, the brand will replace the words ‘Victoria Bitter’ on the front of the NSW player’s shirts with the names of 46 Blues fans from across the state. Fans can enter by purchasing specially marked packs of VB and entering the promotional code online.

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Puberty Blues final takes 578,000 for Ten

Puberty Blues 2 TenThe Puberty Blues finale brought 578,000 metro viewers to channel Ten last night, up on its debut for series two but less than the final for series one.

Ten launched the series to 544,000 in March, more than a year after the first series concluded in October 2012 to an audience of 707,000, according to preliminary overnight metro ratings from OzTam.

It was third in its 9pm timeslot which was dominated by channel Nine as OzTam recorded 1.277m metro viewers for sitcom Mom, while Seven was second in the timeslot with 737,000 for The Blacklist.

Meanwhile the television premiere of Jonah from Tonga, with Chris Lilley, launched to 414,000 on ABC1 at 9pm.

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Morning Update: Google strategist allegedly storms out of conference ‘because audience is too small’; Celebrities back dementia awareness campaign

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Who Juices Up Starburst? Intense Bodybuilders and Fighter Jets, of Course 

“Starburst’s “Unexplainably Juicy” ad series explores the mythology of how the chewy candy packs in so much juiciness. And the answers are quite a bit more adrenaline-fueled than you might expect.

The first explanation is that Starburst is imported from the Land of Intensity, where everyone is on a raging caffeine/steroids bender. It’s the kind of place where President Dwayne Elizondo Mountain Dew Herbert Camacho is re-elected in a landslide every four years.”

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Bedshed focuses on listening to customers in new campaign

Bedroom furniture retailer Bedshed has launched a campaign which sees the retailer promoting how it listens to its customers.

Developed by creative agency Rare, the campaign sees a number of people quizzed on what they want from a bedding store and ends with the brand’s existing tagline “No one’s better in the bedroom”.

Bedshed national marketing manager Sarah Freedman said: “What sets one retailer apart from the next? At Bedshed it’s the fact that we listen, really listen, to what a customer wants, understand their needs and then offer our expert advice. First we listen, then we advise. That’s the Bedshed promise. It’s what sets us apart from our competitors.”

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Mumbrella live blog: Wednesday, May 7

Welcome to Mumbrella’s live blog, the rolling media diary of what’s happening in Australia’s media and marketing industries. Refresh the page for more updates.

6.31pm Fairfax Media has issued the following statement:image

5:13pm – Brisbane Times staff are supporting their Fairfax colleagues who have gone out on strike (see 4:32pm), and are refusing to write any articles which are not specifically for the use of the Brisbane website. Their statement:

Brisbane Times strike statement

4:32pm – Fairfax workers have walked out on strike after this morning’s announcement there will be more redundancies. More here. Below are photographers from The Age whose jobs are under threat.

Fairfax strike Age photographer

3:33pm – Police have confirmed they have approached legal representatives of David Gyngell and James Packer over Sunday’s brawl, and suggested the watermarks on the first images released by News Corp made it difficult for officers to determine what was happening. Read more »

Fairfax staff strike over redundancies

Screen Shot 2014-05-07 at 4.20.05 PMMore than 600 staff at The Sydney Morning Herald and The Age have gone on strike for 24 hour following the company’s announcement today it will make major redundancies across its editorial production, lifestyle and photographic sections. It is understood staff at the Canberra Times, union members at the Australian Financial Review and also the staffs of regional publications Illawarra Mercury and Newcastle Herald have also walked out in solidarity with the colleagues at their sister papers.

The strike is effective immediately and sees staff walk out until 3pm tomorrow afternoon after a near unanimous vote of the memberships at both major mastheads. Ben Butler, deputy president of the media branch of the Media Entertainment and Arts Alliance (MEAA), which represents journalists photographers and subeditors, said the employees believed they had to draw “a line in the sand”.

“We think this is a the final line in the sand, we have to defend the final core principles of doing journalism at Fairfax Media,” Butler told Mumbrella.”Without our photographic colleagues and our production staff we are not a proper news organisation we are a contractor who buys in news. Read more »

Police contact Gyngell and Packer over Sunday’s fight

An example of the watermarked images released by News Corp

An example of the watermarked images released by News Corp

Police have contacted legal representatives of David Gyngell and James Packer over Sunday’s scuffle, and indicated News Corp watermarks on the first images released of the incident made it hard for officers to see exactly what they showed.

This afternoon acting assistant commissioner Mark Walton held a press conference reiterating yesterday’s appeal for anyone with information about the incident, which has been widely  reported across the media, but stressed no decision had been made on whether an offence had been committed.

He said whilst police had contacted their legal representatives neither man had been questioned over the incident at this stage.

Yesterday morning News Corp titles published the first unedited images along with a video on their website showing the set-to between the Nine Entertainment Co CEO Gyngell and billionaire Crown Casino boss Packer, and Walton indicated that had been looked at, but added “there are rules of evidence in regards to whether that can be tendered and be admissible”.

AC Walton indicated the first images released by News Corp, which paid a reported $210,000 for them, were so heavily covered with watermarks they made it hard for officers to see what was going on and decide whether to start an investigation. Read more »

Media journo Sally Jackson leaves The Australian for ABC media role



One of The Australian’s most experienced media writers, Sally Jackson, is to join the ABC as its new media manager for its news and current affairs division.

The respected journalist, who spent more than 12 years on the section, is the second News Corp media writer to join the public broadcaster this year, after media editor of The Australian Nick Leys moved to manage media for corporate affairs in February.

“I’m thrilled to be joining the ABC. In fact it’s an honour. I can’t wait to get in there,” Jackson told Mumbrella. 

The new role will see Jackson reporting to ABC News and Current Affairs boss Kate Torney and will take up the position from Monday. Read more »

Honda highlights Space Invaders in ad for new City model

Honda is promoting its new City with a campaign playing on the car’s roomy interior and the battle in the city for personal space.

Created by Leo Burnett Melbourne, the commercial features a catchy tune about space invaders and features people battling the problem in different locations from the ATM line, to the car park to public transport before introducing the new City model as the solution, with the line “with all the room, features and technology you need, you can reclaim your personal space in the all new Honda City”.

Leo Burnett Melbourne executive creative director Jason Williams said: “After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire. It should feel like their very own personal sanctuary.”

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Woolworths promotes online shopping in ad from Droga5

Woolworths is promoting its online shopping service with a new spot exploring what its like to be an online customer.

Created by Droga5, the new commercial follows a shopper being treated to a range of indulgent treatments while taking a ride through a Woolies store on the ‘pampermobile’ while a personal shopper completes the customer’s shopping.

A Woolworths employee narrates the commercial, highlighting features of Woolworths Online services such as ‘track my order’.

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Jetstar celebrates tenth anniversary with #jetstargeneration campaign

Jetstar is celebrating its 10th birthday, with a campaign running nationally throughout May celebrating the #jetstargeneration, “a generation that doesn’t need to ask how much, only why not and where to next”.

Created by Big Red, the campaign features a montage of travellers abroad and on Jetstar planes, while the overlaid narration talks about the Jetstar generation “that understands that every single dollar saved flying there is an extra dollar to spend there”.

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Fairfax announces 70-80 redundancies across production, lifestyle and photographic

FairfaxFairfax Media has announced a proposal that could see more than 70 positions go from its newspaper arm Australian Publishing Media (APM) across its editorial production, lifestyle and photographic sections.

In an email to staff this morning, Allen Williams, managing director of APM, which publishes mastheads such as the Sydney Morning Herald, The Age and Canberra Times, said the “proposed changes” would see the publisher shed around 35 copy-editing and page layout jobs in Sydney and Melbourne by the end of 2014.

The changes would also mean the loss of 15 positions from Life Media, Fairfax’s lifestyle division, and 30 positions in photographic would go as a result of using more pictures from Getty Images. The move, which will see only 5 photographers in Sydney and 5 in Melbourne, has been denounced by the journalists’ union.

The move comes amid uncertainty over what Fairfax will do after cancelling its contract for sub-editing with Pagemasters. As Mumbrella revealed last month, Fairfax is set to end the contract which sees the AAP service subbing news pages across the various mastheads with strong suggestions the 40 jobs in question will be moving to New Zealand.

In the email to staff Williams references the changes and says the company is looking for “new arrangements”.

“Any new arrangements will absorb more copy-editing and page layout work,” Williams wrote. “As a result, we propose to reduce our in-house editorial production team by about 35 FTEs (Full Time Employees) in Sydney and Melbourne no later than December 2014. Included in this number are 10 roles, currently part of the editorial production team, which will move to report directly to newsroom editors.” Read more »

BBC Worldwide promotes Fiona Lang to COO, amid a series of changes

Fiona Lang

Fiona Lang

BBC Worldwide has promoted its head of business and legal affairs Fiona Lang to chief operation officer for Australia and New Zealand in a round of promotions across the regional team.

Lang joined the BBC over two years ago after working in private practice where she advised broadcasters, publishers, distributors and new media clients, working with media companies such as Foxtel.

Her promotion comes as Alistair McEwan, vice president for advertising sales for BBC Worldwide in Australia and New Zealand, takes on new responsibilities as director of advertising sales and brand partnerships. Read more »

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