ABC director of TV Kim Dalton departs

Kim Dalton

The ABC’s director of television Kim Dalton has announced he will leave the public broadcaster in mid February 2013.

Dalton was commended by the ABC’s managing director Mark Scott for his work over seven years in the role.

Scott said: Read more »

Coca-Cola brings the beach to cricket in summer promo

Coca-Cola has launched a summer campaign across its Coke, Coke Zero and Coke Light brands in partnership with the Australian cricket team.

The campaign sees part of the Sydney Cricket Ground turned into what has been billed as the world’s first pop-up beach in a cricket ground. Competition winners will be able to watch the match while sitting in a sand pit or a splash pool and drinking free Coke. Read more »

Real men named James Bond in ‘The Other Fellow’ doco

Boutique production company Mindboggler has made a documentary that looks into how people’s lives are affected by having the name James Bond.

Titled The Other Fellow, the doco was shot during the release of the most recent Bond film Skyfall. It covers the lives of ten men in different parts of the world who share a name with the double agent.  Read more »

Shine confirms move into drama with INXS mini-series

Production company Shine has confirmed earlier reports that it would expand from reality into drama with the announcement of mini-series Never Tear Us Apart: The Untold Story of INXS.

Commissioned by Seven, the show “promises an authentic, behind the scenes look at what really happened – childhood mates from Sydney who were once the biggest rock and roll band in the world – beyond the music, the lights and the roar of a sell-out crowd,” according to a press release. Read more »

Government calls on production sector to comment on ‘documentary’ definition

The production sector has been invited to comment on a new draft legislation by the Federal Government that will affect the sector’s tax rebate, the producer offset.

The Department of the Treasury has released the exposure draft that would introduce a refined definition of the term ‘documentary’ to give clarity to production houses expecting to be eligible for tax rebate, set at 20% for documentaries. Read more »

Muslim group tackles confusion over the meaning of Jihad

A campaign to disassociate ‘Jihad’ with terrorism is coming to Australia.

Muslim group the Council on American-Islamic Relations’ Chicago chapter is to run bus ads “to reclaim Jihad from the Muslim and anti-Muslim extremists” in Sydney and Melbourne, the Herald Sun reported today. Read more »

Giaan Rooney to present the weather over Christmas for Melbourne’s Seven News

Seven’s Melbourne station has hired Olympic swimmer Giaan Rooney to present the weather for Seven News over the festive period.

Rooney joins after a stint as a presenter on Nine, where among a variety of roles at the network she interviewed Australian swimmers poolside at the Olympics. She was also a holiday-period weather presenter for Nine’s Today show.

After presenting the weather over Christmas and New Year, she will front Seven’s Australian Open tennis coverage.

Rooney said in a press release:  Read more »

Rebellion Bay Spiced Rum embarks on ‘world’s longest transit campaign’

Vok Beverages has launched a mobile outdoor campaign that sees billboards advertising Rebellion Bay Spiced Rum mounted to the back of Vespa scooters and driven 2,800km from far north Queensland to Sydney.

The stunt, which will see the scooters pass through 22 towns in 30 days, has been billed as ‘the world’s longest transit campaign’. Read more »

Toshiba ends five-year ties with Maxus, appoints Match Media

Electronics brand Toshiba has appointed Match Media as its buying agency after a competitive review.

The appointment brings to an end Toshiba’s five-year relationship with GroupM agency Maxus.

The win for Match, which will handle both Toshiba’s traditional and digital media, is yet more good news for the independent, which was recently named Mumbrella’s Media Agency of the Year.

Mariana Thomas, national marketing manager of Toshiba Australia, said:  Read more »

PR agency ‘fires’ client Qatar Airways

Sandra Devahasdin

Perth PR agency Devahasdin has fired client Qatar Airways.

In an email to contacts, the agency’s founder Sandra Devahasdin described the relationship as “untenable”.

Devahasdin would not reveal the reason for the split, telling Mumbrella Qatar Airways “does not fit into our business plans”.

Devahasdin began working with the fast-growing airline, recently voted the best in the world for the second year running, nine months ago. Read more »

Cricket Australia positions one day series as the summer’s biggest dress-up party

Cricket Australia is positioning January’s one-day internationals as ‘The summer’s biggest dress-up party’ in a new campaign by GPY&R Melbourne. Read more »

Quickflix boss Stephen Langsford: we welcome competitors

The founder and CEO of Australia’s only major premium screen content streaming service said he welcomes competition in the market.

Stephen Langsford told Mumbrella: “2013 is definitely when more and more people will look towards streaming – and competitors will only help to increase awareness of the sector.”

Read more »

Directors frustrated over ignored call for reality TV directing category at ‘compromised’ new AACTA awards

The Australian Academy of Cinema and Television Arts has proposed 10 new awards in 2014 – but the Australian Directors’ Guild has voiced frustration that calls for an award for best direction in a reality series have not been met.

The ADG last week called on the Academy to include the new reality category following the nominations of Best Direction in Television, which had three drama directors one just one reality director.

Kingston Anderson, GM for the ADG told Encore today: Read more »

Coles Status Quo ‘Down, down’ pips banned Lynx ‘clean you balls’ to the most Googled ad of 2012

Lynx balls ad: banned for demeaning old people

One of the most complained about ads of the year was one of the most Googled.

Unilever’s ‘clean your balls’ ad for Lynx shower gel – which was let off by the advertising watchdog for sexism, racism and bad language but banned for demeaning old people – was the second most search-for ad on Google in 2012.

The only more popular search was for a widely lampooned TV commercial for supermarket giant Coles, the search engine has revealed. Read more »

20th Century Fox releases Wolverine motion poster

US film studio 20th Century Fox has released an official motion poster for its big budget movie Wolverine, which wrapped principal photography in Australia on 21 November.

The poster is an embeddable shockwave flash file to market the film online.

The image is of Wolverine on a traditional Japanese roof overlooking a city with animated rain falling on the Marvel character and lightning flashing in the background. Read more »

OMD adopts new trading structure, defines traditional media as screen or off-screen

Dan Sinfield, Mel Hey, Jo Dick

Media agency OMD has introduced a new trading structure, defining traditional media negotiations as either screen or off-screen.

OMD’s head of TV Melissa Hey will head up screen trading, which covers TV and cinema. Jo Dick, head of radio, cinema and outdoor, will run the off-screen trading team, which covers print, radio and outdoor.

Digital is negotiated separately, since there is not an adequate measurement system that combines digital with TV, the agency said.  Read more »

Jennifer Hawkins X 6 in ad for Mount Franklin Lightly Sparkling

Coca-Cola-owned soft drink Mount Franklin Lightly Sparkling has released an ad on YouTube today featuring six versions of brand ambassador Jennifer Hawkins.

Read more »

AMP lights up rooftop logo on Sydney skyscraper

Financial services group AMP has fitted a new animated logo to the rooftop of its building in Sydney’s Circular Quay.

The company claims to be the first brand on the Sydney Harbour foreshore to use animated LED technology on its rooftop sign, which features the AMP spark logo introduced in May last year. Read more »

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