My Kitchen Rules debuts with 1.4m viewers – beats MasterChef by half a million

The first head-to-head battle between Seven’s My Kitchen Rules and Ten’s Masterchef: The Professionals saw a convincing win for MKR last night.

The debut episode of MKR won its time slot and was third overall for the night across the five city metro markets, according to preliminary ratings from OzTAM.

The show ran from 7.30-9pm and averaged 1.384m viewers. Read more »

BT launches campaign to ‘Prepare for the Best’

Financial services company BT has launched a new campaign created by Host carrying the tagline ‘Prepare for the best’.

The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT.

See the ad: Read more »

Andrew Jaspan: Tabloid SMH and Age will merge and go mid-market

The relaunch of The Age and The Sydney Morning Herald as tabloids will effectively see them merged and repositioned for the midmarket, former Age editor Andrew Jaspan has predicted.

Jaspan was editor-in-chief of The Age and The Sunday Age from 2004 to 2008. Fairfax Media has announced March 4 as the date the papers will change format from broadsheet to tabloid size.

Writing in The Conversation’s daily newsletter today, Jaspan said:

“It won’t just be a change of format, but a merging of the two. There will be some regional differences; footy codes, property and restaurants. But much more will be the same.

“The two papers will also switch their editorial positioning away from the high ground occupied in the past by Fairfax’s metro mastheads and towards what is referred internally as ‘Middle Australia’. That means more mid-market fare: sport, showbiz, gossip, and fast news.

“The plan appears to involve aping the UK’s successful Daily Mail, Read more »

Qantas: ‘the cricket’s almost over, the global sale is now on’

Qantas is running a campaign to promote its discounted fares season, the ‘Qantas Global Sale’.

The ad features what appears to be a romantic encounter between a woman and a man in a luxurious hotel room, until it becomes obvious that his cricket whites have got stains on them.

The narrator in the ad, with an accent reminiscent of Richie Benaud, ‘The cricket’s almost over. The global sale is now on’. Read more »

Telstra makes a New Year’s resolution: ‘We know we won’t always get it right, but we’ll continue to work hard’

Telstra has launched an ad campaign that takes the form of a New Year’s resolution to its customers.

In the ad, which shows scenes of New Year’s Eve celebrations, the telco giant pledges to “put you in control, give you greater certainty and thank you for your loyalty” in the year ahead.

“We know we won’t always get it right, but we’ll continue to work hard on new ways to help you connect,” the narrator in the ad says.

The ad, created by DDB Sydney, finishes with the line: ‘Shaping our world around you’. Read more »

Sapphires dominate early AACTAs winners

The Sapphires looks set to dominate this year’s AACTA Awards after dominating the categories announced at yesterday’s awards lunch.

The AACTAs – the Australian Academy of Cinema and Television Arts – were held for the first time last year. Yesterday’s lunch at the Star casino in Sydney comes ahead of tomorrow night’s main AACTA ceremony.

The Sapphires won in five of the early categories, including best editing, sound and cinematography.

The event also paid tribute to producer Al Clark with the Raymond Longford Award. Clark was behind films including The Adventures of Priscilla, Queen of the Desert, Absolute Beginners and Nineteen Eighty Four.

Tributes were also paid to producer Pat Lovell, who died over the weekend. Lovell was a producer on films including Picnic At Hanging Rock and Gallipoli.

The winners: Read more »

Liberal Party ditches negative tactics to promise a ‘stronger, 21st century Australia’

‘Hello, I’m Tony Abbott’

The Liberal Party has launched its first ad campaign in the run-up to the elections, fronted by leader Tony Abbott.

The campaign, which debuted on TV last night, dispenses with the negative tactics to present the party’s long-awaited plans to create a ‘stronger, 21st century Australia’.

Read more »

Sami Lukis and Yumi Stynes to start on Mix106.5 on Tuesday

yumi stynes sami lukis

Stynes and Lukis start on Tuesday

Sydney’s Mix 106.5 will finally put its new breakfast duo of Sami Lukis and Yumi Stynes on air this Tuesday – nine days after the first official radio ratings period of 2013 began.

The duo – Sydney’s first all-female FM breakfast team – were named for the slot by station by owner Australian Radio Network at the end of last year. The move came after the previous lineup split with Claire Hooper leaving the station and Tim Ross moving to national drivetime.

Mumbrella understand that the pair, who have not previously worked together, have been in off air rehearsals as they work to build up chemistry.

The show will target a 25-44-year-old female demographic. Read more »

Today Tonight facing axe

Goodnight Today Tonight?

The future of the Seven network’s Today Tonight is uncertain and it may not return to air, Mumbrella understands.

The show has been sidelined for the past 17 days to make way for a one-hour news bulletin supplemented with content from the Today Tonight team, a formula that sources at Seven say will continue.

Mumbrella has been told by senior Seven executives that the experiment of a one-hour bulletin, to replace the Today Tonight show, has been under discussion for “several” years.

It was the recent bushfire crisis that gave executives a chance to extend 6pm bulletins to 7pm, and then monitor the ratings difference between news and Today Tonight filling the 6pm-7pm hour.

Read more »

SPAA appoints Matthew Hancock and Rachelle Gibson

The Screen Producers Association of Australia has appointed two new positions within the guild’s leadership team, Matthew Hancock and Rachelle Gibson.

Both will report directly to executive director Matthew Deaner, formerly manager of strategy and research at Screen Australia. Read more »

New show The Bump to replace Hot 30

The Today Network is to replace its nightly Hot 30 – which was axed in the wake of the suicide of British nurse Jacintha Saldanha after a prank call –  with a new interactive program called The Bump.

The Bump will be hosted by former Adelaide SAFM breakfast host Angus O’Loughlin, who will move to Sydney to host the national progarm. 

Read more »

New marketing boss for ING Direct

On-line bank ING Direct has appointed John Arnott to the title of executive director customer.

He will oversee product and marketing, and be in charge of analysis and customer experience after acting in the role since November.

Read more »

PR agency Frank creates Baywatch spoof for Aerogard

aerogard mossie watchReckitt Benckiser has turned from its usual creative agency Havas Worldwide to PR agency Frank to create an online video for Aerogard.

The video, which spoofs Baywatch, features members of Ten’s factual TV show Bondi Rescue dashing to help people under attack from mosquitoes.

The work was creatively led by Frank PR with production by Dangermouse Productions.

Titled The Mozzie Guards, the video coincides with a “reclaim the summer” campaign which will see David Hasselhoff lookalikes patroling popular Australia Day locations in Sydney, Melbourne and Brisbane with Aerogard.

See the ad:

Read more »

Radio legend John Kerr to retire from 2UE’s midnight to dawn weekend shift

John Kerr is retiring after 56 years in radio

Radio 2UE’s weekend midnight to dawn presenter John Kerr will sign off on his final program at 5.30am Monday after 56 years in radio.

Kerr has held the spot for the past 18 years, and will be farewelled by staff at a boardroom celebration at 2UE this afternoon.

Read more »

American Idol holds audience

American Idol help onto its audience in its third outing with 546,000 capital city viewers tuned into the program which features Australian judge Keith Urban.

While the overall figure for the show recorded by OzTAM was patchy, Ten was again happy with the result as it was the number two show for the night in 16-49 year olds. It peaked at 726,000 viewers. Read more »

Neil Collins appointed PPR national social media director after short stint at ING

ING Direct’s head of social media Neil Collins has moved to PR firm Professional Public Relations, after only three months in the job.

Collins has been appointed the firm’s national social media director.

Read more »

Nine News to broadcast live weekly bulletin on ninemsn

The Nine Network’s news brand will extend to the web with a live weekly program to broadcast over ninemsn.

The #9StreamLIVE program will be hosted by Rob McKnight every Tuesday and focus on the social media audience and take instant feedback.

Read more »

PM and Abbott to host radio shows over Australia Day weekend

Prime Minister Julia Gillard and Opposition Leader Tony Abbott will host radio shows on DMG’s Sydney and Melbourne SmoothFM stations over the Australia Day weekend.

Both politicians will pre-record one hour programs, with the PM going to air at 9am on Saturday and Abbott on Sunday morning.

Read more »

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