Katharine Viner to edit US Guardian, Emily Wilson to take reins of Oz operation

Katharine Viner

Katharine Viner

Katharine Viner editor-in-chief of The Guardian Australia has been promoted to the role of editor-in-chief of the group’s US operation.

Viner is to be replaced by Emily Wilson the network editor of theguardian.com, who has for the last two years has been responsible for overseeing all UK digital content and editing the UK homepage.

The Guardian announced its move into Australia in early 2013 and formally launched its Australian operation in May with a number of big hires including Lenore Taylor, Katharine Murphy and David Marr. The news provider has recently also announced a Melbourne expansion which will see its Australian operation grow to more than 50 staff.

“Katharine has done a terrific job in Australia, opening a brand new operation in Sydney, building a great team of interesting and talented journalists, increasing traffic dramatically, setting the agenda, and quickly establishing the Guardian as a force to be reckoned with in Australian journalism,” said Alan Rushbridger, editor-in-chief of Guardian News & Media, in a statement. Read more »

Mumbrella live blog: Thursday, March 6

This is Mumbrella’s live blog, a rolling diary of all you need to keep up-to-date with the world of media and marketing. Refresh the page for latest updates.

Top stories:

4:56pm – It’s that time of the week again for The Checkout, and tonight they are having a poke at LG’s Ultra Definition TVs:

4:32pm – Since Dr Mumbo highlighted the plight of Gerry Fortuna earlier today his Twitter numbers have shot up, to a whopping 23 followers. As an addendum to his incredible story, here’s his latest couple of tweets:

gerry fortuna 8

4:10pm – If you’re going to go out, go out i style. At least that seems to have been the reaction of this American news anchor on news channel Russia Today as she quits the job on air, accusing them of “whitewashing Putin”. Who says ethics in journalism is dead?

Screen Shot 2014-03-06 at 3.20.09 PM3.20pm – The ABC has dramatically overhauled its iView on demand video service. You can see the new platform here.

3.00pm – This is interesting the world’s largest photo service Getty Images is making its images free for people to use.  Read more »

Ikea Australia cancels creative review mid-pitch as stakeholders too busy

ikea logoIkea Australia has ditched a pitch for its creative account after shortlisting agencies because “key stakeholders” were too busy to complete the process.

Mumbrella understands the pitch for the eastern creative work, currently held by The Monkeys, had got as far as chemistry sessions with the shortlisted agencies before the retailer decided to call it off earlier this week.

Ikea Australia advertising manager Rowena Kanna said: “Ikea Australia made the decision this week to postpone its creative agency pitch, due to a number of internal processes and projects, as well as availability of key stakeholders to take part in the review process. The closed pitch was at RFI stage with the incumbent agencies plus selected agencies.”

Read more »

Foxtel restructure results in redundancies of two senior executives



Pay TV company Foxtel has shed two of its senior staff as new chief operating officer Rohan Lund implements an overhaul of the pay-TV network.

Rebecca Heap and Kym Niblock have both taken redundancies and left the company as Lund, who joined in October after leaving a similar role at Seven West Media in September, has led a reordering of the broadcasting technology and product group, Mumbrella understands.



Niblock had been the general manager of emerging platforms at Foxtel, in charge of its IPTV and online digital development strategy, and Heap was director of content partnerships for the company.

Part of Lund’s brief in the new role was to look at the structure of the company, and focus on innovation. Read more »

Media watchdog: Accuracy and fairness rules could be simplified, but not classifications

ACMA chair Chris Chapman

ACMA chair Chris Chapman

Media watchdog the Australian Communications and Media Authority (ACMA) says it willing to look at the rules around accuracy, impartiality and fairness in the Codes of Practice following the release of a new report yesterday.

Research conducted in the Contemporary community safeguards inquiry looked at community attitudes to the broadcast rules in a number of areas including balance and fairness, classifications and advertising.

The new report also coincides with a review of media regulation by Communications Minister Malcolm Turnbull where a number of broadcasters have argued that they are increasingly financially “squeezed” and argued for a reduction their the licencing fees. The watchdog commissioned PWC to dig into the finances of networks, and discovered despite the complaints “the profitability of commercial television broadcasters has been steady over the past decade.”

ACMA chairman Chris Chapman said the report showed a more nuanced community understanding of the challenges facing broadcasters than traditionally thought. “The research suggested a more insightful and tacitly insightful community assessment of these issue of what we have call ethical standards – accuracy, impartiality, fairness – in the various codes,” said Chapman. Read more »

Dick Smith says OzEmite name to remain despite IP Australia decision

ozemiteDick Smith has says he will continue to use the OzEmite name despite a decision by IP Australia to strike the trademark off the register last week following a battle with Roger Ramsey’s Aussemite .

Smith told Mumbrella the charity foundation had not made a decision on rebranding the product following the decision and would continue to sell the product under the disputed name.

“I’ll do whatever gives us maximum publicity,” he said. “We haven’t taken any advice on it yet. We probably won’t appeal the decision but if Roger Ramsey spends thousands of dollars on fighting us on the name we’ll just change it to Dickymite, that’s quite a good name.

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Tiphereth Gloria departs as M&C Saatchi’s social media strategy director

tipM&C Saatchi social media strategy director Tiphereth Gloria has finished up with the agency after just six months, saying her contract had “reached its conclusion”.

An M&C Saatchi spokesman said: “September 25th Tiphereth joined M&C Saatchi on a six month contract as a social strategy director. One of a few people with that capability here. In that time the agency has made a number of permanent hires, the most prominent being Justin Graham the chief strategy officer.

“Tip’s contract has reached its conclusion and she has gone on to explore other opportunities. We wish here all the very best for the future. ”

Gloria worked across a number of accounts including Optus, CommBank, PizzaHut, Purina, CommSec, Bang PR, Steggles and Lilydale.

She told Mumbrella: “I’ve decided to go freelance mainly because I get a lot of questions about freelancing and consulting for different people. I’m quite excited about this new phase and I’m really looking forward to working with new people.

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Dejan Rasic emerges at McCann Sydney as ECD

Rasci and Mescall

Rasic and Mescall

McCann has appointed Dejan Rasic as ECD at their Sydney office just eight months after he joined Zoo Advertising.

Prior to the short-lived stint with Zoo Advertising, Rasic was a founding partner of Colman Rasic Sydney which in 2012 was acquired by London creative outfit 18 Feet & Rising.

Melbourne ECD John Mescall said: “I’m genuinely thrilled to have Dejan as part of the team. First and foremost, he’s a guy who focuses on the quality of the product – which is what McCann is all about. And he’s a great person to work with, both within the agency and also from the client side. He’ll make us better, and I can’t wait for him to get stuck into it.”

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Puberty Blues 2 premieres to 544,000, SBS One share behind six digital channels

Puberty Blues received 538,000 metro viewers for the first episode of series two on Channel Ten last night, after bowing out with 707,000 viewers for the final episode of series one 18 months ago, preliminary overnight metro ratings from OzTam show.

However the show started late and in the adjusted ratings its audience rose slightly to 544,000, Channel Ten confirmed, following The Biggest Loser which once again did not make the top 20 shows of the evening finishing 25th with 325,000 viewers in the competitive 7.30pm timeslot. Puberty Blues was third in its timeslot, 17th in all programs and 11th in Channel Ten’s target demographic of people 25-54.

SBS One also suffered last night, finishing with an audience share of 3.3 per cent, behind digital channels 7mate, Eleven, ABC2, 7TWO, Go and Gem. It’s biggest show was Indian Ocean with Simon Reeve at 7.30pm which got 223,000 viewers and was 56th overall.

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Morning Update: Ad imagines what would happen if Syria happened in London; BBC apologise after playing screams over Oscar Pistorius report

AdWeek: Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in Syria 

“For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote.

Last month’s hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect.

The ad, by creative agency Don’t Panic, imagines if what has happened in Syria were to happen in London. Amazingly shot, it uses the structure of the popular one-second-a-day videos to show an ordinary girl’s world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war.”

Read more »

OMD retains Tourism Australia

Tourism Australia logoMedia agency OMD has retained one of its most important clients with Tourism Australia extending its global media and buying contract without a formal pitch.

The announcement comes  after OMD first picked up the $180m account in June 2011 after seeing off incumbent Carat along with MediaCom and Zenith Optimedia.

The announcement: Read more »

News Corp puts incumbents on notice pitching creative account

News CorpNews Corp is understood to be pitching its creative account, with incumbents AJF Partnership, Archibald Williams and M&C Saatchi’s Mark all on alert.

It is understood brand, digital, strategy, data and trade media are up for grabs in the pitch, however creative for  The Australian and magazines division NewsLifeMedia are not included.

It comes six months after Damian Eales took over the main marketing duties for the brand. When he moved to Westpac from David Jones in 2011 Eales called  a pitch for the creative services, moving the account to Big Red from the Campaign Palace.

Read more »

Video hangout with Agnello Dias

Mumbrella held a video hangout today featuring Indian creative luminary Agnello Dias.

The half-hour session ran on both Mumbrella’s Australian and Asia sites, quizzed Dias on the nature of creativity and how ideas can cross borders.

Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.

Read more »

Mumbrella live blog: Wednesday, March 5

This is Mumbrella’s live blog, a rolling diary of all you need to keep up-to-date with the world of media and marketing. Refresh the page for latest updates.

Top stories:

6:45pm – You may remember the piece around the harm charity street fundraisers do to brands, and response from Amnesty International saying these ‘chuggers’ were vital to their fundraising. Well, Angela Brooks from McNair research has written a piece laying out some facts, with some very interesting results.

6:05pm – There’s a mysterious thing happened at Enero. They’ve announced hey have paid $1.1m to someone they sold a business to, but refused to say what it was for, who it was paid to, or why. Dr Mumbo took up the case.

5:46pm – Remember that Hoverboard video featuring Doc Brown from Back to the Future we posted this morning (see 8:55am). When we posted it there had been 40,000 views on YouTube, it’s now up to 1.95m. Still no word on what it’s spruiking, although rumours range from it being an ad to spark interest in the technology and get people investing, to a pre-trailer for the rumoured Back to the Future 4. Methinks we shall see tomorrow.

4.50pm – It’s fair to say the weather has deteriorated to some form of apocolypse outside Mumbrella House in Sydney this afternoon. Still, at least we can rely on Foxtel to keep us up to date with what’s happening as the storm rages…

IMG_0280 Read more »

Woolworths pitch sees four agencies face off

WoolworthsFour of Australia’s largest media agencies will face off in the coming weeks for one of the country’s biggest media spenders Woolworths.

Mumbrella understands the shortlist is now down to just four agencies with incumbent Carat plus challengers MediaCom, OMD and Starcom MediaVest. Not on the list is Mediabrand’s agency UM, which has Coles as a client.

Woolworths announced the anticipated review in early February with the main supermarket businesses as well as the liquor subsidiaries such as Dan Murphy’s, BWS, ALH, Langtons and Cellarmasters all included in the deal. Read more »

Puberty Blues director admits audience concerns ahead of its return on Ten

Puberty Blues 2 TenDirector of Puberty Blues Glendyn Ivin is glad the second series is “finally out there” and admitted the delay in its launch may impact ratings for the second series which comes 18-months after the finale of the first.

Ten has recently seen poor ratings for string of big shows including The Biggest Loser, So You Think You Can Dance and on Monday new drama Secrets and Lies as they struggle against competitors, and Ivin told Mumbrella he hoped the existing fanbase would return after the wait.

He said: “They (Channel Ten) sat on it for a while. In theory it was meant to be on last year and I’m not sure why they didn’t show it, but I’m glad it’s finally out there. Definitely. We’re very proud of it.”

Without big audiences for its current shows, Ivin said Ten is tapping into Puberty Blues’ existing fan base and using social media, outdoor and special screenings to promote the return of Puberty Blues, whereas other shows seem to mostly promote on TV.

He said: “The thing for Channel Ten at the moment is to try to get people aware of it who aren’t watching. There’s an online presence and promotions in bus shelters and other places where it isn’t on TV, whereas I can see Channel Nine shows that are doing well are promoting on air which seems to be the best way to promote a TV show.”

Read more »

Seven forms new TV production company to create new formats for the UK market

Screen Shot 2014-03-05 at 9.28.55 AM

The Seven Network is partnering with executives who led UK independent television production company Maverick Television to form a new television production company called 7Wonder.

The joint venture will focus on the creation of new TV programmes and formats initially for the UK TV market and follows on from Seven’s formation of the 7Beyond joint venture with Beyond International which does the same in the US.

Seven West Media CEO Tim Worner said: “Our success is built on our ability to create and own compelling content, and to deliver that content to the biggest audiences across our media platforms. 7Wonder underlines a key part of our strategy for today and in the future: the expansion of our presence in the production of content.”

The joint venture is between Seven, Alexandra Fraser the former joint CEO at Maverick Tevlevision, Liza Abbot a production executive at ITV in the UK, and Simon Ellse.

Read more »

Allianz continues with two year old ‘Ahh-lianz’ campaign from MercerBell

Allianz is continuing with it’s ‘Ahh-lianz’ campaign which has been running for two years, with a new ad from MercerBell featuring a number of new ‘Ahhh moments’.

The commercial features people reacting to their damaged property and ends with the tagline “You’ll be okay with Allianz”.

Group manager marketing and brand for Allianz Dominic Brandon said: “Almost immediately we saw quotes and sales increase and in the two years since then, our brand recognition has doubled.

Read more »

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