Intel sponsors David Blaine sleep deprivation stunt

Intel is sponsoring an attempt by David Blaine to stay awake for three days and three nights.

The computer chip maker is beaming images of the magician’s first performance in four years from Pier 54 in New York City to Customs House in Sydney on 5 October.

The show, called Electrified (the performance will involve 1m volts of electricity, according to a press release) is part of Intel’s push to promote its Ultrabook Experience technology. Sydneysiders will be able to interact with David Blaine for one hour during the stunt.

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Pat Crowley steps up at Ikon Sydney

pat crowleyIkon Communications has promoted Pat Crowley to lead its Sydney operation after the departure of Annick Perrin to Initiative.

Crowley and Perrin were previously joint MDs of Ikon Sydney.

In a statement, Ikon CEO Dan Johns said: “Pat Crowley and Annick Perrin have performed the role of Joint Managing Directors of Ikon Sydney for the past 12 months. Across this period both have grown their confidence and skills to be able to run a business on their own. Read more »

Wicked Campers slogan ‘It’s better to be black than gay cos you don’t have to tell your parents’ ruled against after years on the road

A van with the slogan ‘It’s better to be black than gay cos you don’t have to tell your parents’ written on the back has been banned by the advertising watchdog – years after the vehicle was first put on the road by tour operator Wicked Campers.

Just a single complaint was made to the Advertising Standards Bureau, which read: “I am greatly concerned at the offensive message on this Wicked campervan.”

The Australian carried a story headlined ‘No business like slogan business’ in 2009 that singled out Wicked Campers for using the “deliberately offensive slogan”. But until now, not a single complaint from the public has been made about the slogan. Read more »

Private Media CEO Amanda Gome departs

amanda gomeAmanda Gome has been dismissed as CEO of Crikey’s publisher Private Media.

She told Mumbrella: “It is entirely amicable. I fully understand that it is the board’s right to make that decision. Would I prefer to still be there now though? The answer is yes.”

Gome’s background has been in developing websites for the entreureneurial business sector. She joined Private Media when the company merged its interests with Smart Company, which she founded. She has since led the launch of StartUp Smart.

Recent moves have seen Private Media go in a more consumer-focused direction. Women’s Agenda, focused on career-minded female launched in August. And recent speculation has suggetsed that co-owner Eric Beecher is keen to launch a title in the food sector. Read more »

Watch the most popular session of Mumbrella360 featuring Joe Talcott on the broken agency relationship

In one of the bravura performances of this year’s Mumbrella360 conference, Joe Talcott shared his views on the broken relationship between marketers, media agencies and media owners.

The marketing veteran – whose experience includes seven years at News Limited and 17 years at McDonald’s – shared anecdotes on negotiating backstage with Steve Jobs on the day Apple launched iTunes, and set out the changing media landscape.

In a delegate feedback survey after Mumbrella 360, the session, which was also curated by Talcott, received the highest score of the conference’s 60 sessions, while Talcott was scored as the most engaging of  the event’s 200 speakers.

mUmBRELLA360logo 2012Mumbrella today publishes a video featuring highlights from the session, along with an accompanying audio podcast featuring the full 50 minutes debate and audience Q&A. Read more »

Lego recreates Australia’s most famous moments in history

2012: Australian racehorse Black Caviar is undefeated in 22 races

Lego has recreated the most famous moments in Australian history – as voted by the public – out of its famous toy bricks.

The activation is part of Lego’s Festival of Play campaign that celebrates 50 years of the toy brand in Australia.

The public was asked to vote on their 25 top Australian moments over a three week period. Around 14,000 votes were cast.

Six of the top ten were sporting moments. Read more »

Brownlow coverage kicks goals for Seven

Seven’s live broadcast of the AFL’s Brownlow Medal was the top program in Melbourne and Adelaide on Monday night and second in Perth.

Despite not airing on Seven in Sydney and Brisbane, the show was sixth in total viewers for the night with a total of 979,000.

In Melbourne the awards rated 637,000, in Adelaide it rated 158,000 and 160,000 in Perth, according to preliminary ratings from OzTam.

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Annick Perrin shifts from Ikon to Initiative

Annick perrinIkon Communications’ joint Sydney MD Annick Perrin has been hired as managing director of rival agency Initiative Sydney.

Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.

The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Read more »

Southern Cross Austereo appoints Cathy Thomas to run Melbourne operation

Cathy Thomas: almost 20 years with SCA

Southern Cross Austereo has appointed Cathy Thomas as general manager of its Melbourne operation.

Currently the company’s national sales director, she replaces Ben Amarfio who moved to Cricket Australia in August.

Before taking the top sales job in February, Thomas was director of radio sales. She has been with the company for close to 20 years.

The company is searching for someone to fill the national sales director role. Read more »

Euro RSCG rebrands as Havas Worldwide, hands out cookies

havas logoStaff at ad agency Euro RSCG have marked thair rebranding as Havas Worldwide by baking cookies and selling them to commuters for the price of a smile.

The local initiative comes as the network undergoes a global rebrand across its 316 offices. Locally that sees Havas’ Euro RSCG agencies rebadged as Havas Worldwide Sydney and Havas Worldwide Melbourne. Read more »

Royal Melbourne Show attracts new and old sponsors Thomas Dux and CommBank

Specialty grocery store Thomas Dux has sponsored the Royal Melbourne Show for the first time, while CommBank has continued its association with the event that dates back to 1925. Read more »

Nine denies Big Brother rigging – says auditor witnessed vote tally

big brother logoThe Nine Network has denied the voting process behind Big Brother is manipulated after the network aired a promo about an evicted housemate hours before public voting in last night’s Live Eviction program had finished.

The reality show was accused of ‘rigging’ the eviction process via its Facebook fan page by from dozens of users after the promo aired. A Facebook post from Big Brother received over 700 comments. Read more »

Aussie shark film Bait struggles in opening box office weekend

Australian sharksploitation film Bait has struggled to find an audience at local cinemas in its opening weekend at the box office.

Directed by Kimble Rendall and distributed by Paramount, the 3D film about a group of customers stranded in a shopping mall after a tsunami strikes, only to be harassed by a great white shark, was filmed in the Village Roadshow Studios on the Gold Coast.

The film took $365,000 according to the Motion Picture Distributors Association of Australia.

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Pork battles beef in health stakes as Monty Noble launches debut work

Pork: 'half the fat of red meat'

Noble Brands Worldwide, the start-up agency from advertising creative Monty Noble, has launched its first work for Australian Pork, the client he won from his former employer Shift earlier this month.

The work is the same concept that was presented in the pitch that won the business for Noble and his partner, and the new agency’s MD, Chris Pinnegar.

Pork has half of the fat of red meat, the ad claims.

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Ten Network introduces live poker game for revenue raiser

poker tenChannel Ten’s digital channel One is to start airing a Tuesday night show in which viewers can play along live to poker hands being shown on screen in the hope of winning $500. Read more »

iiNet: Life upgraded

Internet provider iiNet has launched a campaign to push its customer service and new product launches based around the slogan ‘Life upgraded’.

The campaign – created by ad agency BWM – includes TV, cinema, radio, print, online and outdoor activity.

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Yahoo!7 and Nine News launch new news sites in beta

yahoo7nine msnYahoo!7 and NineMSN have launched new websites for their respective news brands. The sites are available to some users in beta ahead of of the official launches, both of which are slated for mid-October.

Nine emphasises the speed of its news offering, with an “up-weighted focus on breaking news faster” according to a press release. The other key changes are increased use of video with more Nine News TV integration, better ease of sharing and the use of “most talked about” rankings for stories, along with a new format for mobile and tablet.

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Patts Sydney promotes Bart Pawlak to creative director, Y&R changes job title language

Bart Pawlak

Y&R Brands has announced another change to its Sydney office following the appointment of Jason Buckley as COO last week, promoting Bart Pawlak to creative director.

Pawlak, who is credited with being “an integral part of the Sydney agency’s creative resurgence” in a press release from Patts, rises from senior copywriter.

He will report into Y&R Brands Sydney’s chief creative officer Julian Watt, whose job title – along with others at the agency – has just changed.

Watt was group ECD until last week, when Jason Buckley was appointed chief operating officer.

An agency spokesperson said that there had been no official directive from New York on the job title changes. “Times are changing and this is how we’re talking,” she told Mumbrella. Read more »

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