The deal revealed tonight is with Showtime’s owner Premium Movie Partnership whose shareholders included Sony Pictures, Universal, Paramount and the News Corp-owned 20th Century Fox. News Corp is currently a 25% owner of Foxtel and is aiming to increase this to 50% through its offer to buy Consolidated Media Holdings from shareholders including majority owner James Packer.
Foxtel said the deal was to acquire “certain assets of the PMP business”. It said: “The current PMP channels will be directly produced and managed by Foxtel. The majority of current PMP staff will be offered positions at Foxtel.” A spokesman told Mumbrella that Showtime staff would “eventually” relocate relocating from their headquarters at Moore Park in Sydney to Foxtel’s base on the other side of the city at Macquarie Park.
It is also unclear whether competition regulator the ACCC will have a view of the deal so soon after giving the go ahead to the Austar acquisition. The Foxtel spokesman said: “They are well aware of this. We have kept them informed.” Read more »
Online audiences have had their first look at the first prime time TV series from Sydney production house Jungleboys.
Jungleboys are best known for their advertising work, but have been gearing up to push into TV production. Last month the company revealed it was pushing into factual entertainment with the signing of two documentary directors. And it also signed comedy directing brothers Christiaan and Connor Van Vuuren.
A Moody Christmas, originally called This Christmas, was announced in March. It features Christmas with the same family over six successive years.
The newly released trailer is the first look audiences have been given at the Moody family. Read more »
Brennan led last year’s relaunch of the talk station which saw a new generation of presenters brought in to challenge ratings leader 2GB.
The station targeted an 8.5% share of the Sydney audience by the end of last year. In the latest Nielsen survey, 2UE remained on 4.9%, behind 2GB’s 14.2%.
The ad is part of a campaign for TV, magazines and online created by Sydney agency Grown Ups.
The campaign will soon be followed up by another tactical campaign for Jalna’s new proheart yoghourt. Read more »
Coles has unveiled wine expert Matt Skinner as the face of a campaign to raise the profile of its mid-range retail booze brand First Choice Liquor.
Skinner – an author, TV show host and wine buyer for Jamie Oliver restaurants – joins celebrity chef Curtis Stone in the Coles brand ambassador stable.
The Skinner signing marks a serious marketing push behind Coles’ alcohol brand offering – but the retail giant told Mumbrella that the campaign would not mean budget diverted from its food brand.
The ad, which also promotes the bread’s lack of preservatives also offers viewers a respite from the Coles “Prices are down” giant red hand.
Coles ads are created by Ted Horton’s Big Red. Read more »
Weight Watchers have launched a new campaign to create debate around Australia’s attitude to food, exercise and obesity.
Featuring celebrity chef Pete Evans, the Plate of our Nation campaign will centre around an online platform that includes video tips and ideas on nurition, exercise, psychology and obesity research. Read more »
Gangster film descends into farce as producer Al Rama claims Mark ‘Chopper’ Read could not attend launch event due to terminal cancer
Film-maker Al Rama has made an embarrassing public back-track over the non-appearance of criminal turned celebrity Mark ‘Chopper’ Read at a press gathering to unveil Read as the star of his new film.
Rama told reporters that Read – who is seriously ill – had collapsed, so could not attend the event, which was supposedly to reveal Read’s part in Melbourne underworld movie The Hurtin Kind Part One: The Albanian.
“I think his terminal cancer’s playing up on him,” he said in a video interview on The Age’s website. “He just sort of fainted. He got dizzy and collapsed as he was walking out to the car.” Read more »
News Limited has sold its seven year old shopping comparison site Getprice.com to the management team.
Among those participating in the purchase are chief executive Chris Hitchen and chief operating officer Jared Oken.
No price has been disclosed. Read more »
Mercedes has moved to clarify its involvement in the Alan Jones controversy after it emerged that the company’s Sydney dealerships had cancelled their commercial arrangement with radio 2GB before the presenter made his comments in a speech about Julia Gillard’s father dying of shame.
As Mumbrella reported on Monday, the Sydney Mercedes dealer groups gave notice on September 19. Jones’ comments did not hit the press until September 30 and Mercedes went public about 48 hours later saying it had instructed its dealer groups not to advertise.
Last night, Mercedes issued the following statement: Read more »
The live decider of The X Factor swept aside all competition in the TV ratings last night.
The song contest, which aired at 7.30pm until 8.45pm, won a preliminary overnight audience of 1.488m – with the actual number rising to 1.519m.
It beat I will Survive on Ten, which managed just 384,000, and Big Brother on Nine, which rated with 941,000. Read more »
Colenso BBDO Auckland has launched a campaign for NAB-owned financial services group Bank of New Zealand.
Colenso won the BNZ account in March this year, having resigned Westpac to work on the business. The NAB account is handled by Colenso’s Australian sibling Clemenger BBDO Melbourne.
The campaign begins with two unbranded teaser ads, one arguing that money is good, the other that money is bad. It concludes with a 90-second commercial, urging would-be customers to ‘Be good with your money’.
Cruise ship line Carnival has created a tactical ad to piggyback a campaign launched a fortnight ago to bring Australians back to quake-hit Christchurch.
The ad is a direct response to the Mayor of Christchurch Bob Parker’s bid to borrow some of Australia’s ‘big things‘ in a campaign for Christchurch & Canterbury Tourism, created by Iris Sydney.
A video features company CEO Ann Sherry explaining that if Mayor Parker can get hold of one big Aussie icon – either the Big Banana, the Giant Shrimp, Pineapple or Merino – then she will ship it over courtesy of Carnival. Read more »
The campaign, which introduces a new tagline ‘Altogether better’, is a response to a brief to highlight Victa’s garden and lawn care range.
Core won the business after a competitive pitch last year. Read more »
Germ-killing product Dettol, voted Australia’s most trusted brand in a Reader’s Digest survey in July, has launched a campaign on Facebook to raise money for children in need in Indonesia. Read more »
PJ Hogan-directed Australian film Mental has taken just over $1m at the box office on its opening weekend.
The Universal Pictures-distributed flick took $1.09m, for a screen average of $4074 across 269 screens and placed sixth in the Thursday to Sunday top 20 films, according to the Motion Picture Distributors Association of Australia.
The comedy stars Toni Collette and Rebecca Gibney and explores the issue of mental health in everyday people. Read more »
Sue Perry, who led Publicis Mojo Melbourne through happier times as managing partner in the mid-2000s, has launched her own agency – with her former L’Oréal client Damon Garrett as co-founding partner.
Joining the duo on certain projects will be Grant Rutherford, the former ECD of DDB Melbourne, who left to work for cancer charity Snowdome Foundation in July.
Also part of the launch team is former M&C Saatchi Melbourne ECD Paul Taylor, of creative agency day&age.
Called 1der, the Melbourne agency starts up with The Heat Group, Billabong and Moxie as founding clients, with projects already completed for new brand franchises for Tennis Australia.
Garrett told Mumbrella: Read more »
The campaign centres on an online platform called The Wish Effect.
“We have created a digital experience that illustrates the positive effect social networks have in generating and amplifying donations that grant wishes for sick children,” said Luc Wiesman, head of digital at Leo Burnett Melbourne. Read more »