Ten to stream Homeland shortly after US broadcast

Claire DanesTen is to stream the first episode of the third series of Homeland just three hours after it airs on the east coast of the US and minutes after it goes out on the west coast.

The drama – starring Clare Danes as a CIA officer with biploar disorder tracking a soldier who she believes may be a terrorist – is one of Ten’s best performing US franchises.

It airs on Sunday evening US time, which is Monday lunchtime in Australia. Read more »

Morning Update: Sept 26 – Merc’s chicken ad, Daily Mail revenue up, Easyjet’s Twitter fail

This is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Age: How driving a Mercedes-Benz is just like manhandling a chicken – a clever new ad from the luxury car manufacturer.

“Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers — that the brand’s cars, just like the gyroscopic chicken heads — feature a “Magic Body Control” suspension system.” Read more »

APN comes out on top as Sydney bus contracts change hands

apn winA number of bus contracts have changed hands in Sydney, with APN Outdoor picking up two transport contracts – amounting to about 300 buses – in the west previously held By Moove Media.

However, Moove has picked up a contract covering Sutherland Shire previously held by APN. Read more »

Air NZ appoints Hill+Knowlton Strategies

H+KHill+Knowlton Strategies has been appointed Air New Zealand’s Australian PR agency.

H+K will work across all consumer, campaign and trade aspects of the business.

Read more »

Cadbury goes with South African floating cows ad to relaunch Bubbly range

Cadbury’s has paused its recent strategy of using locally created advertising to promote its Dairy Milk range with the launch of an ad for its Bubbly range repurposed from South Africa.

Read more »

Sock-burning safety ad banned by ad watchdog

Fire & Rescue NSWThe advertising watchdog has upheld a complaint against a safety ad which shows a man cheerfully burning his socks on an electrical fire.

Although the community service message from Fire & Rescue was aimed at demonstrating this as foolish, the Ad Standards Board ruled that it could encourage copycat behaviour from children.

(Ad courtesy of Ebiquity) 

Read more »

WA Tourism reveals new ‘Extraordinary lives with you forever’ campaign

The Western Australian state government has revealed its latest tourism ads, created by Host, aimed at promoting WA as an extraordinary holiday destination.

The ads include no voiceover, relying on images of a couple enjoying the state’s sites of natural beauty overlaid with an ethereal soundtrack.

The $3.6 million national media campaign will run across TV, cinema and print advertising.

Read more »

RAC launches ‘attention powered car’ in road safety promotion

RAC Attention Powered Car

WA’s motorist membership organisation RAC has created an “attention powered” car as part of a campaign to promote road safety.

The intention behind the campaign, created by JWT Perth, is to raise awareness of the risks of inattention at the wheel. The car uses technology to monitor whether the person behind the wheel is focused on their driving, and slows down if they are not.

The tory behind the project has been told by a number of webisodes which appear on the RAC YouTube channel, along with a dedicated website.

The campaign is backed with advertising across TV, press, online and social.

Read more »

Crikey apologises for Metro Media Publishing claim

News website Crikey has apologised to the Antony Catalano-led real estate publisher Metro Media Publishing for incorrectly suggesting yesterday that the company, which is also part owned by Fairfax Media, is facing cashflow issues.

In an apology today, Crikey said that the claims were false and retracted the item. Read more »

YouTube video maker Natalie Tran joins radio conference lineup

natalie tranYouTube video maker Natalie Tran is to appear at next month’s Commercial Radio Australia conference in Brisbane.

Tran’s YouTube channel has more than 1.3m subscribers and has delivered half a billion views.

At the conference, taking place on October 11 , Tran will share the story of her route to internet celebrity. Read more »

Myer and Telstra to share branded content’s role in retail at BE Fest

festivalTwo of Australia’s biggest retail brands are to reveal the different ways they use content to increase purchase and loyalty at next week’s Festival of Branded Content & Entertainmen in Sydney.

Myer websiteMyer will share the story of how its custom magazine evolved to become a digital publishing platform across multiple channels, and the impact of the content on customer loyalty and purchase. Telstra will share insight into how an in-store promotion used augmented reality to help drive purchase of a new smartphone.

telstra logoThe panel will include Natalie Warren-Smith, national marketing manager at Myer; Bauer custom media publishing manager Margaret Merten; Telstra retail marketing manager Margaret Tyson and Paul Kouppas, chief technology officer at augmented reality company Explore Engage.

BE Fest is organised by Focal Attractions, the parent company of Mumbrella.

The pnaellists will share results not only in terms of retail sales spikes, but also brand perception, customer engagement and the impact on consumer loyalty.

Read more »

Recipe to Riches drops to 481,000 as X Factor swoops in

Lizzy Ryley, David "Nobby" Nobay, Caroyln Creswell and Darren Robertson

Lizzy Ryley, David “Nobby” Nobay, Caroyln Creswell and Darren Robertson

Ten’s Woolworths-backed food marketing show Recipe to Riches dropped to 481,000 viewers last night, marking its poorest ratings of the series with nearly three times as many viewers watching The X Factor on Channel Seven.

The fifth episode of the 12-part series featuring Droga5’s David “Nobby” Nobay was 21st for the night and 14th in people 25-54, Ten’s target demographic.

Last night the show focused on desserts and was won by Vicki Cameron-Smith, whose “Sweet Billie’s” macaroons are available for sale in Woolworths today.

Meanwhile, Seven rescheduled The X Factor live show to Tuesday night to accommodate live coverage of the Brownlow Medal on Monday.

The X Factor was the top program of the night with 1.343m viewers, and boosted Seven’s ratings for Winners and Losers, preliminary overnight metro ratings from OzTam show.

Read more »

Morning Update Sept 25 – Adobe’s new marketing campaign; Flipboard’s $800m valuation; Beware the know-it-all CMO

This is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Week: Adobe knows what your marketing is doing – a new campaign plays on the idea that marketing isn’t child’s play.

“The fictional product in the spot—a set of hardbound encyclopedias—is the kind that seems eminently unlikely to enjoy a sudden sales spike. But that’s just what happens—or at least, it appears to. The punch line at the end of the ad reminds you not to make too many assumptions where your marketing is concerned.” Read more »

David Mott returns as MD of Nine Perth

Tdavid_mott_head_shoten’s former programming boss David Mott has returned to the industry as the boss of Channel Nine Perth.

Nine Entertainment Co  also announced that it will buy Channel Nine Perth from WIN next week and that Mott will run it.

Nine boss David Gyngell said in a statement: “Following detailed discussions with WIN proprietor Bruce Gordon and the completion of due diligence requirements, we are now in a position to finalise the contracts on this pivotal deal for the Nine Network. Read more »

Global visual trends and how brands should create content to be revealed at BE Festival

Andrew DelaneyUS-based content expert Andrew Delaney is to share the results of  global research into what makes visual content compelling and how brands can create content that resonates with consumers in a session at next week;s festival of Branded Content & Entertainment.

The session will explore the impact of improvements in digital technology, particularly smartphones and social media which have allowed consumers to become prolific content makers.

Delaney is director, content development, creative, at Getty Images, based in New York. He spent two decades art directing photography in Europe and America before joining Getty. Getty’s research team examines visual content produced all over the world and the session will reveal the consistent elements found in successful shareable content.

The session is intended to help brands ensure their visual content is as powerful, shareable and meaningful as that created by consumers, and help marketers and content makers understand changing visual trends and the use of imagery in transmedia campaigns.  Read more »

Radio ratings: Perth – 96FM wins ratings battle

Perth Monday to Sunday share | Source: Nielsen

Perth Monday to Sunday share | Source: Nielsen

Perth’s 96FM  claimed the number one ranking with an audience share of 12.9 per cent, according to the latest Nielsen radio ratings numbers.

The station took the lead after increasing its share to 12.5 per cent from 12.1 per cent which had seen it on exactly the same as Mix 94.5.

This time, SCA’s Mix94.5 grew from 12.1 to 12.2 per cent.

Nova93.7, owned by DMG Australia, closed the gap with a share point increase of 1.1 from 11 per cent to 12. 1 per cent.

ABC720’s breakfast with Eoin Cameron continues to dominate the breakfast time slot with his audience share growing from 14.6 per cent to 15.4 per cent.

Nova93.7’s breakfast team Nathan, Nat and Shaun claimed the FM breakfast crown, with an audience share of 13.5 per cent.

96FM’s breakfast show Blackers, Carmen & Fitzy boosted their audience  from 10.1 per cent to 11.3 per cent, bumping the show from a ranking of six overall to fourth place.

Mix94.5’s breakfast show The Bunch maintained its third place ranking with an audience share increase from 11.7 per cent to 11.9 per cent.

Read more »

Radio Ratings: Brisbane – 97.3FM stays top

Brisbane Monday to Sunday share | Source: Nielsen

Brisbane Monday to Sunday share | Source: Nielsen

ARN owned 97.3FM maintained its ratings lead in Brisbane, increasing overall audience share from 13 per cent to 13.3 per cent according to the latest ratings figures from Nielsen.

It widened the gap on second station Nova106.9 which saw a decrease of 0.5 share points. However, the DMG-owned did maintain its number one breakfast show with Ash, Kipp & Luttsy despite a slight drop in audience share from 11.8 per cent to 11.6 per cent.

97.3FM’s Breakfast with Robin, Terry and Bob was close behind despite a decline from 11.7 per cent to 11 per cent.

ABC612’s Breakfast with Spencer Howson also had a fall in audience share moving from a 14.3 per cent share to 13.7.6 per cent share. It continues to be the overall number one breakfast program.

Read more »

Subway moves to ‘I got it made’ slogan

Subway Australia has launched a new positioning around the slogan “I got it made”.

Read more »

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