Ford Focus – the car for secret karaoke lovers

A karaoke version of Rick Astley’s Never Gonna Give You Up is at the heart of a new ad for the Ford Focus.

The ad – “Play anything” – spruiks the car’s Sync service, allowing voice control of music and phone calls. Read more »

ADMA boss: Labor telephone campaign will hurt marketers

jodie sangster

ADMA CEO Jodie Sangster

The boss of the direct marketing industry’s trade body has spoken out against plans by Labor to blitz voters with campaigning phone calls in the run up to the election.

Unlike brands, political parties are exempt from respecting the requirements of the Do Not Call register which allows consumers to state that they do not wish to receive marketing phone calls.

Jodie Sangster, CEO of the Association for Data-driven Marketing & Advertising (ADMA),  Jodie Sangster said the impact would be on marketers who use telephone marketing responsibly.

According to The Sydney Morning Herald, Labor will, over the next fortnight, use the American campaign techniques of having an army of volunteers and campaign staff calling voters and urging them to vote Labor. Last Thursday night alone, the political party reportedly called 24,000 voters. Read more »

Hello to fresh in new Wrigley Eclipse ad

Sucking on a mint helps to charm bikies, cops and circus bosses in a new for Wrigley’s Eclipse hard-pressed mints by DDB Sydney.

The TV-led campaign also introduces a new tagline for the brand, “Say Hello to Fresh”.

Read more »

KFC says it with chicken again: Thank you for erasing my browser history

KFC has launched another instalment of its “Say it with chicken” campaign with an ad for the new Spicy Hot Twister promoting good relations in the workplace.

The 30 second ad builds on the brands mateship strategy with an office setting where colleagues make peace after awkward circumstances by offering a new KFC Spicy Hot Twister.

Read more »

Labor targets overseas voters in Asia

ALPAustralia’s major political parties have launched overseas campaign outdoor billboards as far afield as Hong Kong, ahead of the September poll.

The Labor Party poster has been erected at at City Hall in Central, Hong Kong’s busiest district. The ad reads: “A positive plan for schools, jobs and a strong economy”.

The ad has caused a stir in Hong Kong because of the high cost of the ad, with local media and politicians discussing the issue. An article ran in local newspaper Mingpao yesterday and this picture was taken by local politician Charles Mok, an active Twitter user.

The billboard would have cost between HK$100,000-HK$200,000 (US$13,000-US$26,000), a local media buyer told Mumbrella’s sister publication Mumbrella Asia. Read more »

X Factor live decider draws 1.43m to Seven

The first live results show of The X Factor brought 1.428m viewers to Channel Seven last night, making it the top entertainment show of the evening, according to preliminary overnight metro ratings from OzTam.

It followed the first live performance show on Sunday night and saw the departure of Natalie Bassingthwaighte’s girl group Adira-Belle, leaving 11 finalists in the competition. The X Factor was also top in the key advertising demographic of 25-54.

Meanwhile, Nine’s 80s-themed night worked reasonably well for the network. Big Brother had an 80s party before its live eviction, drawing an audience of 887,000 across the five cities between 7pm and 8.30pm. It was also fourth in 25-54. Read more »

Cheese-crazed golfer and yogurt-obsessed doctor feature in new Aldi campaign

Supermarket chain Aldi is to launch new TV ads in its “Prices you’ll love talking about” ad campaign.

The two ads – by creative agency BMF – feature an annoying golfer dragging his cheap cheese into the game, and a doctor spruiking low priced yogurt during a patient consultation. Read more »

Navy pushes submarine jobs with ‘The Deep Elite’

deep elite logoDefence Jobs Australia has kicked off a new  recruitment campaign for the Navy ‘s “Deep Elite” submarine team produced by GYPY&R, aimed at highlighting the exclusive nature of the job.

The video ads, which all end with slogan “Only a select few wear this badge, will you be one of them?”, aim to attract viewers to the complementary website. Read more »

While You Were Sleeping – August 27: Miley memes and the worst site takeover ever?

Welcome to a new section we’re calling “While You Were Sleeping” which gives you highlights of the media and marketing news that broke overnight.

Ad Week: Damlier forces students to label ad spoof – Following the weekend’s controversy about a Mercedes ad which asked the question: if you could travel back in time and kill Hitler when he was a boy, would you? Daimler has forced a group of students to clearly label their unauthorised ad as a spoof. Read more »

Nova kicks off Fitzy & Wippa TV ad push

Sydney’s Nova 96.9 has launched a month-long advertising push to promote its Fitzy & Wippa breakfast show.

The 15 second TV ad – created in-house at parent company DMG Australia – for the Loose Change contest, features presenters Michael Wipfli and Ryan Fitzgerald. It will air on Ten, which is chaired by DMG Australian owner Lachlan Murdoch.

The Fitzy and Wippa YouTube channel features a behind-the-scenes look at the making of the commercial.

Read more »

BE Awards jury revealed as entry deadline is extended to end of week

BE Awards with strap line

The jury for the APAC Branded Content and Entertainment Awards has been announced.

The awards – now in their second year – will be presented at the culmination of October’s Festival of Branded Content and Entertainment in Sydney.

The Festival is organised by Mumbrella’s parent company Focal Attractions.

The awards work is to be judged by a two stage shortlist and finalist process, with a jury from around the world assessing the entries.

Following a number of requests, the closing date for BE Award submissions has been extended from today to close of business on Friday August 30.

The Awards include a number of new categories designed to reflect the breadth and diversity of creative work in this space. New categories includes native advertising, use of music, experiential, gaming and interactive. This year the BE Awards are also open to work from across the APAC region.

The jury: Read more »

MediaCom Melbourne retains Specsavers account

Screen Shot 2013-08-26 at 1.04.54 PMMediaCom Melbourne has retained the $20m Specsavers account it has held for six years following a four way pitch.

Pete Barrie, MediaCom MD, said the agency is delighted to be awarded the account estimated to be worth around $20m in billings. Read more »

Labor and Liberal go negative for week four of the campaign

As the Federal election campaign moves into its fourth week both sides of politics are increasingly turning to negative advertising in an attempt to tarnish their rivals.

Over the weekend both the Coalition and Labor unveiled new negative advertisements focusing on the perceived personality flaws of both Kevin Rudd, Tony Abbott, and also some of their key policy weaknesses.

The latest Liberal Party attack ads label Kevin Rudd ‘Captain Chaos’ and accuses him of making multiple ‘tax grabs’ and of spending blowouts in the 31 days since resuming office. Read more »

Mumbrella360 Recap: Winning the online gold rush

In a rapid-fire 10 minute talk, Sue Klose talks about how to actually make money from digital in this week’s Mumbrella360 recap video.


Klose – at the time of of the presentation with Venture Consulting and now COO of client Michelle Bridges’ online health and fitness program 12WBT – talks about:
  • Why online is like the gold rush;
  • How there are 1,500 tech entrepreneurs across Melbourne and Sydney and what this means for the space
  • Why the biggest online winnershbit gold more thna a decade ago;
  • Hhow early funding helps businesses make it
  • The “shockingly offline” companies that have hit the big time;
  • The best way to not make money online and why you should take a leaf out of Levi Strauss’ book.

Klose has also worked as publisher at Carsguide, at News Digital Media and the Tribune Company

Online monitoring tool suggests public think Guardian and Fairfax headlines are more biased than News Corp and ABC

Shot of the headline worm to   date.

Headline Worm: Vertical axis shows percentage of people voting a particular headline as biased. Above zero is a headline seen to lean towards Labor; below zero towards the Liberals

Headlines on news stories from the Fairfax Media stable are more biased than those of News Corp, a new online tool measuring public perception suggests.

The Headline Worm has been created by technologist Nic Hodges, who stresses the tool is experimental and only shows the perceptions of the readers of the headlines.

Hodges, who is also head of innovation at media agency Mediacom, created the metric on his personal blog earlier in the month. So far more than 2000 people have used the headline worm ranking more than 7,000 headlines, with The Guardian and Fairfax’s headlines assessed as pro-Labor while the ABC and News Corp trending toward neutral.

In each case, users are shown a headline and introduction to a news story and asked to vote whether it leans to Liberal, Labor or is neutral.

Example of Headline Worm voting mechanism

Example of Headline Worm voting mechanism

Hodges told Mumbrella that the project was inspired by news coverage of the return of News Corp’s NY Post editorial boss Col Allan to Australia to lead the company’s coverage. It was widely reported that he was to lead a campaign for News Corp titles such as The Daily Telegraph, Courier Mail and Herald Sun against Labor in  the run up to the election.

“It’s one of the strange coding experiments that I have had in the back of my head for a while,” Hodges told Mumbrella. “The whole Col Allan arrival in Australia happened and it was interesting as an observer watching what was going on around the election.”

“I was interested in question of bias. I think it is clear that News Corp has a bit of bias in their print product but I was interested in whether that comes through as much in digital,” he said. Read more »

R U OK? Day campaign aims to start quirky conversations

R U OK? appThe suicide prevention foundation started by the late BrandShop CEO Gavin Larkin has launched an outdoor and digital advertising campaign challenging Australians to come up with quirky ways to start a conversation.

The Conversation Starter campaign, developed by creative agency OgilvyOne, was inspired by magnetic fridge poetry and includes a mobile and desktop-friendly app giving people the opportunity to come up with their own  conversation starters, accompanied by the  message: ‘All it takes is a few words and a question mark to start a conversation that can change a life.’

Posters have been placed across major cities ahead of the fifth national R U OK? Day on September 12. Read more »

hockingstuart brand refresh pokes fun at real estate marketing language

hockingstuart 4Victorian real estate agency hockingstuart has launched a brand refresh campaign poking fun at real estate marketing built around the tagline ‘Real estate is our world’.

Melbourne creative agency Sense developed the campaign.

The campaign follows realtor Ray White’s repositioning around the Know How message in June, and Raine and Horne’s Raine & Horne & You campaign launched two weeks later and pokes fun at typical real estate copywriting. It’s been launched through a revamped website and logo, new property boards, property brochures and hockingstuart’s YouTube channel. Print, online and radio advertisements have also been launched today, while social media and PR activity will follow later this year. Read more »

Target stands firm against homophobic Gok Wan complaints

Target has stood by Gok Wan in the face of homophobic complaints from the public about his being the advertising face of the retailer.

Wan’s ad for Target bras, where he refers to women’s breasts as “bangers” generated several complaints to the Ad Standards Board from viewers including some who did not like seeing an openly gay man on television.

gok wan target

Samples published by the ASB included:

“Its an offence to any decent person to watch some queer guy advertising and blaspheming and using insulting descriptive words re a woman’s body and to be prancing around half dressed guys.A female body is a beautiful thing, not to be cheapened by a p*****r  (asterixed by Mumbrella) calling breasts.”

(Ad courtesy of Ebiquity)

And: “BANGERS”!!! I WAS BREAST FED, NOT BANGER FED! It’s an insult to sooooo many Aussie men and woman to see p***s (asterixed by Mumbrella) on tv but you let it happen. Read more »

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