Cricket Australia has launched a campaign to mark the launch of its intercity 20Twenty competition, the KFC Big Bash League.
Created by GPY&R Melbourne, the campaign targets teens and young families and aims to reposition cricket as a competitor to non-sports entertainment such as 3D movies, video games and music festivals.
The ABC’s Gruen Planet, which featured Liquid Ideas boss Stuart Gregor, continued to rate well, again pushing passed 1m in the 9pm slot. Spicks and Specks, which preceeded Gruen in the 8.30pm slot, also fared well for ABC1 with 1.037m.
Seven’s Sunrise was back on top at breakfast time after two successive mornings of decreasingly rare victories for Nine’s Today.
Digicel has launched an animated TV campaign to promote its mobile money services to Pacific Islanders.
The production company behind the ad was Sydney-based animation specialist Hackett Films. No ad agency was used.
By scanning a QR code on a garment’s label with their mobile phones, consumers will be driven to a website – meetyourmaker.org.au – where they can get information on the makers of their purchase.
Foxtel has unveiled the key elements of its programming schedule for 2012 with what appears to be a switch of emphasis away from local drama and towards the 2012 Olympics and US content in the coming year.
Rove McManus, who is already hosting chat show Rove LA for Foxtel will join the commentary team for the London Olympics, Foxtel announced.
There were no new local dramas announced at the event, in contrast to a year ago when Foxtel announced both Spirited and Slide. However, Foxtel’s director of television Brian Walsh said there would be a further announcement on drama early next year. Read more »
The Australian Marketing Institute has launched a scheme that will give marketers cheaper insurance to protect themselves against legal action from disgruntled clients.
Paying members of the AMI which generate fees of up to $250,000 can now get professional indemnity cover from next month.
The main cover gives a professional indemnity limit of $10m for certified practising marketers, and a $5m limit for all other AMI members.
The insurance covers advice given for marketing, strategic marketing and planning, market research, advertising, brand and product management and PR.
“Until recently, marketing has not seen the same demand for professional indemnity cover as, say, medicine, law or accounting – and many marketing consultancies could not afford insurance as a result,” said Mark Crowe, AMI’s CEO.
Nine’s breakfast show Today pulled off a narrow ratings victory over Seven’s Sunrise for the second day in succession, in a Tuesday otherwise dominated by Seven – which won the night by an 8% share margin.
Today, which pulled in a total of 366,000, won in the key advertising markets of Sydney and Melbourne. Sunrise claimed the morning in Perth, Brisbane and Adelaide, with a total of 360,000.
Nine’s The Celebrity Apprentice, which pulled in 1.080m, was the only non-Seven show in the top five most-watched shows of the night.
Seven’s Packed to the Rafters won the night with 1.508m, according to preliminary five-city metro ratings from OzTam.
Two and a Half Men staged something of a recovery on last Tuesday’s figures for Nine, edging closer to 1m. Two episodes of The Big Bang Theory pulled in north of 900,000 viewers in the 7pm and 7.30pm slots. The Joy of Sets, which was moved to the 10.30pm slot, pulled in 242,000.
The technology enables students to ‘like’ the Lipton Ice Tea Facebook page by tapping their smart phones on an Eyelite billboard.
Lipton Ice Tea is the first advertiser to use this technology across Eye’s products.
Karl Wells, strategy director at Mindshare said: “We want to be at the forefront of new technology for Lipton and are looking forward to seeing how this test goes.”
Clemenger BBDO Wellington has unveiled a new anti-drink driving campaign for the New Zealand Transport Agency targeted at young Maoris.
Assistance Dogs Australia, the charity behind the ‘Dogtober’ campaign to raise funds to train dogs to work with the disabled, is using the cute factor of golden retriever puppies in a series of TV ads narrated by John Cleese.
The agency behind the campaign was Leo Burnett Sydney.
Upmarket notebook brand Moleskine has walked into a social media hail storm after launching a competition that asked designers – its core customers – to come up with a new company logo.
The contest, which challenges designers to create a new badge for the blog Moleskinerie, has been dubbed “Molescheme” by members of the design community who accuse the company of exploitation, crowdsourcing creativity and devaluing design.
Ill feeling towards the brand has been driven by a website backed by a designer who claims that Moleskine was making use of 28,000 hours of free design time.
The homepage of the site reads:
1 designer wins. 3,499 designers lose. Moleskine is the real winner here. If Moleskine redeem themselves by dropping this dreadful spec work competition I will continue to buy their products. Otherwise I’ll boycott. It’s that simple
The news cycle has been replaced by the opinion cycle, with Andrew Bolt now the most significant media voice, Kevin Rudd’s former press secretary Lachlan Harris has argued.
Delivering the keynote address at the Public Relations Institute of Australia’s annual conference, Harris warned that the cycle was now in a “brutal and divisive place” with media a “rougher, tougher game”. Harris said:
“One of the most significant structural changes in the media landscape in the last five eyars has been the rise of the opinion cycle. The most underestimated change in the last five years is that the opinion cycle is now more important than the news cycle. In Australia in the last five years, news has been eclipsed by opinion. Read more »
The presenter known for his ‘pisstake humour’ and gotcha calls will return to Sydney after his last show on December 2.
A busy schedule has seen him juggle radio in Perth as well as regular appearances on Ten’s 7pm Project as both the Perth’s Friday ‘whip around’ correspondent and occasional guest presenter on the Melbourne desk.
Called Local Produce, the program will showcase ten artists throughout the year. Each will be supported through music video rotation, profile segments, image spots, live showcases and on and off air publicity support.
DMG radio station FIVEaa Adelaide has been found guilty of running an ad that masquerades as a current affairs show by media watchdog ACMA.
The breach – which occured in October last year – took place in a segment of the Leon Byner Show. A topic dealing with water fluoridation mentioned water-filter brand Waterways four times.
The segment was one-minute long and was preceded and followed by a pre-recorded advertising.
ACMA found that one of the purposes of the segment was to promote Waterways, and that the broadcast fell within the terms of a contractual agreement between the licensee and the client.
SBS has unveiled its news and current affairs programming line-up for 2012.
In January, World News Australia will return with a new set and a new 10.30pm timeslot for the late news. Rolling newsbreaks will be introduced throughout the night to ensure SBS’s audience are across the latest in national and international news.
Insight and Dateline will return in February and join forces for a Tuesday night current affairs line-up. SBS’s Indigenous current affairs program, Living Black, will also return.
ACP Magazines has appointed Nicole Waudby as national group sales manager.
The role, which is permanent, provides cover for Nicki Singh, who is taking 12 months off to have a baby. The position covers Harper’s Bazaar, Cosmopolitan, Grazia and Madison.
The move marks a return to ACP for Waudby, who was national sales manager between 1993 and 2005. She was part of the launch team for Shop ‘Til You Drop and Madison.
Julie Brahe, one of the strategists behind the development of News Limited’s paywall, which went live yesterday, has joined group buying retailer OurDeal.
Joining as head of strategic partnerships, Brahe, who worked in advertising products and paid content at News Limited, has a brief to develop OurDeal’s relationships with News Limited and Ten.