Chinese staff take legal action against Ardent Digital over unpaid salary claim

BluearcStaff of a recently closed digital agency in China are taking formal legal proceedings against their former Australian owner, which they claim owes them unpaid salaries after they were dismissed without warning on the day of the closure.

Activate Shanghai, which was launched two years ago by Sydney-based agency ArdentDigital to service Australian clients targeting China, was shut on 7 November after running into financial difficulties. All of its Shanghai-based staff were let go. Parent company BlueArc went into voluntary administration the day before, citing future cash flow issues.

The team of 10 claim they are entitled to a week’s pay for the week until the agency folded, and have not received a response to a legal letter demanding that outstanding salaries and milestone payments it says BlueArc owes to its Chinese operation are paid.

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Tilley, Hildebrand and Ferrier tested for Triple M drive show

joe hildebrand





National radio network Triple M has tested journalist Joe Hildebrand, media strategist Adam Ferrier and radio presenter Matt Tilley for its new national drive show, Mumbrella can reveal.

The tests follow the axing of Merrick and The Highway Patrol from the Southern Cross Austereo-owned station. The previous show, which ends this afternoon after two years, featured Merrick Watts, Julian Schiller and Rachel Corbett.

Mumbella understands the tests were enough of a success that Hildebrand has been offered a role with the radio network but not yet given an answer. Hildebrand, Ferrier and Tilley could not be reached for comment and it is unclear whether the network is seriously considering the trio. Read more »

Bauer blames typo for Take 5 story claiming philandering police official committed crimes in NSW instead of UK

Bauer Media’s real life magazine Take 5 has been accused of misleading its readers after suggesting the story of a British “crooked copper” who used the police database to access information about women in order to sleep with them, actually occurred in Australia.

The magazine implies to readers the offences took place in NSW.

The German-owned publisher – which has been increasing the amount of syndicated international copy it uses – claims the change was a typographical error. Bauer claims that the location of “Redruth, Cornwall” was accidentally changed to “Redfern, NSW” because the names were similar.

Take5 said the victim was from NSW

Take5 said the victim was from NSW

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Haymarket sells major publications to Nextmedia

Screen Shot 2013-11-29 at 11.35.41 AMHaymarket Media is understood to have sold its major publications including iTnews, PC & Tech Authority and FourfourTwo to publisher Nextmedia.

The move further consolidates Nextmedia’s position as one of the major magazine publishers in Australia and comes after they purchased other titles, including Inside Sport, Golf Australia, Tracks and Australian Mountain Bike magazine, from Bauer in July.

It could also signal the exit of Haymarket from Australia.

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Graham Wright to chair AMI after Lee Tonitto steps down

Graham_Portrait_2Graham Wright is to chair the Australian Marketing Institute (AMI) and will succeed Lee Tonitto who is stepping down after three years in the role.

Wright has been a director on the board of the AMI since 2008, serving as deputy chair during part of that time, and the appointment comes as the AMI searches for a new CEO after Mark Crowe announced last month he would be stepping down in March.

“I am honoured to be elected Chair and look forward to an exciting period ahead as we embark on an ambitious strategy to increase membership, continue our work in building the profile of the marketing profession and introduce a new operating model,” said Graham Wright. Read more »

PayPal claims first Aussie Buzzfeed campaign comparing delivery drivers to Santa

PayPal and Edelman have kicked off what they claim is Australia’s first branded campaign on Buzzfeed with a Christmas themed list titled ‘11 Signs Your Delivery Driver is Actually Santa‘.

The post is only viewable with Australian IP addresses and is promoted through tiles on different areas of the Buzzfeed homepage, as well as through various other social channels

The campaign highlights how the dramatic increase in online shopping over the holiday period will impact on delivery drivers and stems from research carried out by PureProfile, which found more than 70 per cent of Australians are expecting up to six parcels to be delivered to them this this Christmas, with 35 per cent saying this has increased from last year.

PayPal Buzzfeed

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Simon Reeve to replace Grant Denyer on Million Dollar Minute

grant denyer

Grant Denyer

Grant Denyer will leave Channel Seven’s new gameshow Million Dollar Minute after less than three months and be replaced by Seven Sunrise and News presenter Simon Reeve, the network has announced.

Seven launched Million Dollar Minute in the 5.30pm timeslot in early September as ratings fell away for Andrew O’Keefe’s Deal or No Deal when up against Eddie McGuire’s Hot Seat on Channel Nine.

And Denyer was selected to host the show off the back of prime time ratings success for the Slide Show, which he presents.

However he has decided to give up the “gruelling” production schedule to spend more time with his family. Read more »

Beauty and the Geek Australia final just cuts above 800,000

Ratings were up for the final episode of Channel Seven’s matchmaking reality show Beauty and the Geek with  just over 800,000 viewers making it themost watched entertainment program of the night.

The show won its timeslot across two hours of prime time from 7.30pm and was the top rating program in people 25-54, according to preliminary overnight metro ratings from OzTam.

Last year the final averaged 740,000 for Seven, which had been a drop from previous years when it rated over 1m.
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Newcastle Herald’s Joanne McCarthy wins Gold Walkley

Screen Shot 2013-11-29 at 11.08.34 AMNewcastle Herald journalist Joanne McCarthy has won Australian journalism’s top honour the Gold Walkley for her coverage of the sexual abuse of children, particularly in the Catholic church, in Newcastle and the Hunter Valley region.

Last night’s event was hosted in Brisbane and saw ABC Australian Story host Caroline Jones recognised with the Walkley Award for Outstanding Contribution to Journalism for 2013, while Gerard Ryle was also honoured with the Walkley Leadership Award.

The Guardian Australia also picked up its first Walkley, after launching six months ago, for best multimedia storytelling for “Firestorm”, a story following a family during the Tasmania bushfires.

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NSW Transport recruit comedian Shane Jacobson to promote boat safety

Comedian Shane Jacobson is the face of a new safety campaign from NSW Transport promoting lifejacket awareness and safe and responsible boating behaviour.

Jacobson appears in a series of online videos  created by George Patterson Y&R called “That’s Not On” which aim to drive home the message if your lifejacket is not on, it can’t save you with the tagline “Wear a lifejacket – it never ruined a day on the water”.

Jacobson said in a statement: “We want to see people get into the habit of putting on a lifejacket in the same way they remember to apply sunscreen – it is simple and could save their life”

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ARN confirms Kyle and Jackie O for ‘new station’

Kyle and Jackie O will move to a new station on the Australian Radio Network in 2014 where they will continue to host the breakfast show, the ARN has confirmed.

The announcement arrived moments after Kyle Sandilands and Jackie Henderson wrapped up their last show on Southern Cross Austereo’s 2DayFM this morning, having announced their departure from the station earlier this month.

Their move to ARN has been widely speculated, with Mumbrella revealing on Monday creative work for the launch campaign being developed by creative agency Joy in view of passers by.

There has been no confirmation of what will happen with current breakfast hosts Sami Lukis and Yumi Stynes on ARN’s with the pair, who only started in January, signing off today’s show thanking listeners for “a wonderful year”.

Kyle and Jackie O have dominated the FM radio ratings in Sydney in the breakfast slot consistently claiming first place, although ARN stablemates on WSFM, Jonesy and Amanda, have consistently closed the gap on their rivals.

Whilst ARN has not yet confirmed what Mix FM will be renamed, it is widely believed to be Kiis FM, which is a brand operated by ARN part-owners Clear Channel in the US.

The announcement:

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Hoodlum’s Secrets and Lies acquired in the UK before Ten broadcast

The Hoodlum team on set

The Hoodlum team on set

Secrets and Lies, the upcoming Ten drama series has been acquired by Channel 5 in the UK.

The series, which Ten promoted at its recent upfronts as the “drama event of the year” recently had its format acquired by the US network ABC, while TV2 in Norway has also confirmed its acquisition with a further seven international networks in negotiation.

Secrets and Lies is a whodunnit series following the events that unfold after a small child is found dead, and Ten has yet to announce when the series will air in 2014. The series is expected to include world first multi-platform elements including Ten’s companion app Zeebox. It was shot in Brisbane earlier this year. Read more »

Brand Canberra wants Australia to embrace “new way of thinking” about the city

Canberra has launched a campaign led by a two-and-a-half minute motivational video aimed at encouraging residents to embrace a “new way of thinking” about Australia’s capital city.

The ‘Brand Canberra’ initiative aims to move how the city is talked about into a new phase following it celebrating its centenary, addressing perception issues for the city by highlighting its strengths.

A series of talking heads appear in the video explaining why they love living in the city, while a new logo CBR has also been created to represent the brand.

The campaign, developed by Generation Alliance and Coordinate, is supported by a website which outlines the plans to “create a powerful brand for Canberra. Not just a logo. But a whole new way of thinking and talking about ourselves”.

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Morning Update: Family excited about Thanksgiving meat; Ben & Jerry’s Instagram ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: This Family Gets Awesomely Excited About Cheap Thanksgiving Meat

“No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers have long had for stocking less-than-prime cuts. “

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Colenso BBDO to handle Michael Hill’s new global brand strategy

Screen Shot 2013-11-28 at 12.58.27 PMJeweller Michael Hill has appointed Colenso BBDO to develop the company’s new global brand strategy, a first for the company which has most recently handled its creative business inhouse.

The Auckland-based agency will initially develop a brand campaign to be rolled out across New Zealand, Australia, Canada and the US.

Nick Garrett, managing director of Colenso said: “We’re thrilled to have been given the chance to work with such an iconic Kiwi brand and help take it to the world. It’s an exciting time for Michael Hill as it continues to expand as a business whilst staying true to its renowned craftsmanship and quality.”

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Peter Zavecz made director of Pacific Magazines in Seven West Media restructure



Seven West Media has made commercial director Peter Zavecz director of Pacific Magazines as part of the ongoing restructure of Seven’s publishing arm.

The move sees Zavacz fill the role left vacant by Nick Chan when he was made chief operating officer of Pacific Magazines last month.

Pacific Magazines executive management team will now report to Zavecz, who will report to Chan. Further changes to Seven West Media’s publishing structure are expected to follow.

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99designs refutes claim crowd-sourcing is contributing to tough conditions for freelancers

Screen Shot 2013-11-28 at 11.49.33 AMCrowd-sourcing design site 99designs has refuted claims by The Loops’ Pip Jamieson that crowd-sourcing websites are contributing to tougher conditions for creative freelancers, saying the site solves many freelancing “pain points”.

On the back of survey results revealing freelancer designers face trouble landing permanent roles from contract work, Jamieson said sites like 99designs and were making conditions tougher for contractors, adding: “These types of platforms exploit creatives, devalue their work and create an environment that encourages fast turn-around at the expense of the quality of the work.”

But 99designs PR coordinator Emma Maidment hit back, telling Mumbrella “We help designers find work, we have paid out more than $US2million a month to designers who can pick and chose from thousands of open projects. All the work on 99Designs is pre-paid so the designers are guaranteed they will get paid.

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Redundancies at Yahoo!7 after relocation of Totaltravel

TravelYahoo!7 will see redundancies in its Totaltravel website after the decision to relocate its office from Byron Bay to the digital division’s Walsh Bay office in Sydney.

As many as a third of the website’s 20 staff are tipped to go after the company made the decision to relocate from their north cost office, where the website was founded.

A spokeswoman for Yahoo!7 would not be drawn on the number of redundancies but confirmed the move.

“Yahoo!7 can confirm that it making some changes to the Totaltravel business.  These changes include relocating the majority of the Totaltravel team roles to the Yahoo!7 Sydney office.  It is expected that the Byron Bay office will remain open until March 2014,” said the spokeswoman. Read more »

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