McCann regional boss Charles Cadell: this time next year, we’ll be a top three agency

Charles Cadell

McCann’s regional boss Charles Cadell expects the ad agency network’s Australian operation to be a top three agency by this time next year.

He said the agency, which has recently had its first anniversary since the merger with Smart in a reverse takeover, is “chalk and cheese” compared to the McCann of old.

“The issue pre-merger was growth,” Cadell told Mumbrella. “We just weren’t winning new business and bringing in revenue. So any improvement would only come about by squeezing costs. You can only do that for so long before the product starts to suffer.”

“We made the Smart acquisition for two reasons,” he said. Read more »

RSVP: Groundhog Dates

“So, how was the date?”

Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.

The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.

The ad came as a result of the brief being opened up to all creatives at the agency.

MercerBell creative director David Bell said: “While we have a female character in the TVC, we wanted to be sure the campaign appealed to a broad range of people.” Read more »

Mack Boots launches sexy puppy workout video

Safety boots maker Mack Boots has released a cleavage-tastic online video featuring model and activist Renee Somerfield working out while the brand’s mascot, a bulldog puppy, watches.

The video, which briefly shows a pair of Mack Boots amid footage of the nodding puppy and an exercising Somerfield, has been watched almost 20,000 times since being uploaded to YouTube on Friday.

There are no plans to run the 36-second video, which has been posted on Mack Boot’s Facebook page, on television yet.  Read more »

Clipsal 500 Adelaide V8 Supercar: the race that rocks

Adelaide agency KWP! Advertising has launched a new campaign to promote a V8 supercar event next year.

With the slogan, ‘are you ready for the future?’ the campaign looks at the new breed of cars that will be racing at the Clipsal 500 Adelaide event in February.

“These ‘new breed’ car specifications, bringing with them new teams and new rivalries, are revolutionary and will be on show at Clipsal 500 Adelaide for the first time,” said James Rickard, creative director at KWP!. Read more »

Yellow Brick Road rushes out home loans campaign after Macquarie Bank deal

Smash your home loan

Mark Bouris-backed financial services company Yellow Brick Road has launched a new campaign to promote its new home loans.

The campaign follows a deal between Yellow Brick Road and Macquarie Bank last week to become a major player in Australia’s residential home loan market.

A fast turn-around TV ad, which invites consumers to ‘smash their home loan’, was shot last Monday and on-air a few days later. The agencies behind the campaign were independents dcb advertising and communications, and 12.20. Read more »

Ten to axe Breakfast

Ten is set to axe its ailing morning show Breakfast along with Ten Morning News at the end of this month.

Ten breakfast

Ten’s original Breakfast lineup

In a statement it said: “It is proposed that Breakfast and Ten Morning News will cease production on November 30. Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”

Breakfast launched in February this year. But it failed to dent the ratings of market leader Sunrise on Seven or its close rival Today on Nine. While Sunrise and Seven generally rate an average of above 300,000 viewers, Breakfast never even came close to 100,000. On Thursday of last week, Sunrise rated 370,000, Today 345,000 and Breakfast just 47,000. Read more »

Naked appoints Simon Veksner head of ideas

From left: Ferrier, Veksner and Naked chairman Mike Wilson

Strategy agency Naked Communications has appointed Simon Veksner as head of ideas.

Veksner, who will be responsible for creative across the Sydney, Melbourne and Auckland offices, replaces Paul Swann, who moved to The Works in September.

He joins after a spell running his own agency Scamp Creative, which will now close. Veksner is also well known for his blog Scamp, which has a global following.

Veksner said: “Everything I wanted Scamp Creative to become – an intelligent, modern agency – Naked already is. Read more »

BBC boss quits after story disaster

george entwhistleThe boss of the world’s biggest public service broadcaster the British Broadcasting Corporation has been forced to resign after just eight weeks in the job.

George Entwistle announced his resignation over the weekend after one of the BBC’s flagship news programmes wrongly linked a senior politican to child abuse.

The blunder came weeks after the same TV show, Newsnight, was accused of blundering by dropping an investigation into abuse by BBC personality Jimmy Savile.

Entwistle’s departure will trigger an unexpected search for a successor as the BBC’s director general. When the role came up previously, ABC boss Mark Scott was named as one of the potential candidates before ruling himself out. Read more »

ABC editor who published press release as article: ‘I still can’t see what’s wrong with it’

abc amaysim postAn ABC editor has defended the publication of  a press release from mobile phone brand Amaysim on the organisation’s website as an article, saying “it was a bad press release but made for an interesting blog”.

Nick Ross, technology and games editor at the ABC, took to Twitter and the comment thread of Mumbrella to defend the piece which was posted on Friday afternoon and deleted after its similarities to the press release were pointed out on Twitter.

The article was bylined to Gerard Mansour. The ABC article did not reveal that Mansour is the PR manager of Amysim Australia. Read more »

Random House accused of sleaze for using #LestWeForget hashtag for marketing

random house lestweforget tweetPublisher Random House has triggered a social media storm after hijacking the #LestWeForget hashtag with a marketing message.

The tweet was published at 11am EST to coincide with the minute’s Armistice Day silence held to remember Australia’s war dead.

Random House tweeted: “In honour of our fallen heroes we’re giving away a selection of war books. RT & follow us to enter! #LestWeForget”. Read more »

US agency Gersh signs Jungleboys’ Trent O’Donnell and Phil Lloyd

Trent O’Donnell

Director Trent O’Donnell and actor Phil Lloyd, the creators of TV show Review with Myles Barlow have been signed to US talent agency The Gersh Agency.

The news comes as the team talks to US networks for a format sale of their latest ABC series A Moody Christmas. Read more »

Leo Burnett Melbourne launches its first work for Honda to launch the CR-V

Honda CR-V: ‘Bigger inside, smaller outside’

Honda has released a campaign to launch its new sport utility vehicle, the CR-V.

The campaign, which is led by cinema and TV ads, is the first off the production line from Leo Burnett Melbourne, which took over the account the now-defunct DraftFCB three months ago.

The campaign, which features a re-recording of the Broadway classic ‘Anything you can do, I can do better’, introduces the new tagline ‘The power of clever thinking’ – a slightly tweaked version of the classic Honda slogan ‘The power of dreams’.

The idea behind the ad is to show how the CR-V is superior to other SUVs in the market. Read more »

Gatorade: the fuel behind the Aussie cricket team

Gatorade has launched a new campaign that promotes how the soft drink can help athletes at moments when they’re thinking of giving up.

The ad, which will on Nine during the cricket coverage, features a series of behind-the-scenes and match sequences involving the Australian cricket team.

Read more »

Michael Christian moves to Hot30 as Matt Acton replaces Simon Baggott at SeaFM

Michael ‘MC’ Christian will join the Hot30’s Mel Greig on the Today Network’s national music show.

Currently presenting in the morning slot on Melbourne’s FoxFM, which is part of the network, Christian has previously filled in on Hot30 and Take 40. Read more »

Haymarket closes tech title Atomic

atomic coverPublisher Haymarket is to close Atomic, the magazine that described itself as “a unique voice in the technology wilderness”.

The next edition of the title will be the last, editor David Hollingworth has revealed.

He wrote to readers:

“It will likely surprise few of you to learn that times are very tough in publishing. In fact, in all forms of media, companies are struggling, and – sadly – Atomic’s felt that struggle this year.

“Readers are consuming their content in new and different ways, looking more to online than print than ever before.

“At the same time, even advertisers are changing the way they do business; gaming, in particular, is moving to more of a marquee and billboard model, which sees them more likely to drop money on a bus or TV spot than in an enthusiast gaming magazine.

“And so, our decision. It’s not been easy, but I do think it’s the right one.” Read more »

Hoopla asks readers to help pay its writers

hoopla logoIndependent website The Hoopla is asking its readers to help pay its writers. In return The Hoopla is offering to keep them up to date with how the site is doing commercially, including disclosing its advertising income and what it pays its journalists and writers.

The site – which targets middle aged women – was launched by Wendy Harmer in June last year.

Female-focused sites have become a key commercial battleground. earlier this week, Mia Freedman revealed she had been dropped as a columnist by News Limited, suggesting that it was because of the success of her site Mamamia. Fairfax has launched its own offering, Daily Life. Read more »

Naked appoints ex-Microsoft sales chief Richard Dunmall as global CEO

Richard Dunmall

Enero strategy agency Naked Communications agency has appointed a former Microsoft sales executive as its new global CEO.

Richard Dunmall joins to helm the agency two months after the exit of Steve Gatfield, who left after a year in the role of global chairman in September.

The 36 year-old Brit will report to Matthew Melhuish, Enero’s group CEO.

Naked co-founder and chairman Jon Wilkins said in a statement: Read more »

ABCs: Digital growth for Fairfax and News but from low numbers

News Limited and Fairfax Media are continuing to grow their digital sales, but from a low base, data released to coincide with the Audit Bureau of Circulations’ latest numbers suggests.

Using the approved ABC methodology, The Australian has 31,241 paying digital subscribers, most of whom have paid for the Digital Pass, which gives them access to it on the web, mobile and via the tablet edition. Read more »

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