Social gifting service Wrapp to launch in Australia

A social gifting service backed by the founders of Skype and Spotify is launching in Australia.

Wrapp allows people to give Facebook friends free gift cards provided by retailers that want to attract customers.

Founded in Sweden in November 2011, the service launched in the UK and Norway in March, and will be launching in the US and Australia “very soon”, according a press release from the company.

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Scott Hicks’s The Lucky One tops the box office

An Australian film-maker has had his latest film open at the top of the box office charts this weekend.

The Lucky One, directed by Scott Hicks, director of Shine, has taken $2.28m at the box office since Thursday.

The film opened across 242 screens for a screen average of $9,424.

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‘Nutritious and delicious’ Quorn launches first Aussie TV campaign

Meat substitute brand Quorn launches its first Australian TV campaign today, aiming to target all Australians rather than only vegetarians.

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SBS turns to modelling agency for new boss of subscription TV

SBS has turned to a modelling agency for the man to head up its subscription TV operation.

Chris Keely joins from Singaporean modelling agency Elite Model Management as GM of subscription TV.

Keely replaces Sandra Bender who is returning to her native Canada.

Before the modelling industry, Keely worked in broadcast media and the arts in Australia, New Zealand, Southeast Asia and Greater China markets across private, public and community sectors.

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Aussie playwright Stephen Sewell to make directorial debut

An Australian playwright and author will direct his first feature film, based on one of his own books.

Sydney-based production company Jaggi.Shute has acquired the rights to Stephen Sewell’s script Babylon, an adaptation of his book of the same name, with the writer signing on to direct as well.

The film will be produced by Steve Jaggi and Liz Shute, to be executive produced by Academy Award winner Bruce Beresford as well as Janine Pearce of The Reef and co-produced by Marc Van Buuren.

Sewell said: Read more »

The Palace wins big at the South Australian Screen Awards

Anthony Maras’ short film The Palace has won a swag of awards at this year’s South Australian Screen Awards, now in its 13th year.

The awards, which rewards the achievements of South Australian-based film-makers, acknowledged Maras’ film with both best short film and best drama.

Maras also won craft awards for best direction, best screenplay and best editing, while Nick Matthews won best cinematography for his work on the film.

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Diageo and McDonald’s marketers to discuss how to shake up brand status quo

mUmBRELLA360logo 2012The bosses of marketing giants McDonald’s and Diageo are to join a panel at Mumbrella360 debating how brands can disrupt the status quo.

Mark Lollback, chief marketing officer of McDonald’s and Matt Bruhn, marketing director of Diageo will join the panel curated by STW Group’s brand and insight consultancy Added Value.

Also participating in “Disrupt or Die?” are James Pike, MD of Added Value, and Sven Baker, CEO of Australasian Strategic Design Practice Designworks.

The panellists will deal with a series of hypothetical marketing situations – for instance when Coles and Woolworths have a 99% market share and a new brand tries to break in – and debate how they would disrupt them.

The session will seek to identify the top five5 do’s and don’t of disruption.

Mumbrella360 takes place at Sydney’s Hilton Hotel on June 6 and 7. it will feature more than 60 sessions, more than 100 speakers and more than 800 participants. Early bird tickets are available on the Mumbrella360 website until the end of this week.

The Voice shouts with massive 2.69m viewers

the voice logo

The Voice achieved its biggest audience yet with 2.69m viewers tuning in to watch the talent contest last night on Nine.

The two-hour show came out in front of the network’s tele-movie about the mining disaster Beaconsfield, which pulled in 1.637m in the 8.30pm time slot that followed The Voice, according to preliminary results from OzTam.

The two shows helped Nine win the night with 38.2%. Seven was second 19.3% and Ten was third with 13.1%.

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STW launches branded content company Hatch Entertainment

STW Group has launched branded content company Hatch Entertainment in Australia, with a commission from public broadcaster SBS as its first project.

The new company will be run by the ECD of STW Group brand agency Moon, Greg Logan, and TV producer Miriam Stein.

Logan told Mumbrella he is to spend “four days a week at Moon, and three days running Hatch”.

Stein is to work full time at Hatch.

The SBS commission, which is for a comedy variety show, will not be supported by brands, Logan confirmed.

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Neil Finn track in new ad for Kiwibank

New Zealand bank Kiwibank has launched a new campaign featuring the track ‘Can You Hear Us?’ from Crowded House singer Neil Finn.

This marks the first time that Finn has agreed to lend one of his tracks to a commercial entity, according to Nicky Ashton, Kiwibank’s head of marketing.

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Dame Edna is new brand ambassador of Jenny Craig with pledge to shed 15 kilos

Weight loss brand Jenny Craig has announced as its new brand ambassador Dame Edna Everage and ‘her manager’ Barry Humphries.

The deal sees the brand launch the Edna Forever campaign.

Part of the campaign is a pledge from Everage to shed 15 kilos before embarking on a farewell tour.

Dame Edna said a press release: “Possums, Barry and I both appreciate the influence we have over our adoring public. Just like the Beckhams, people follow and copy our every move. And lately, well let’s be brutally honest, we’ve let ourselves go and haven’t been good role models.”

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Optus goes lighter on animals in new ‘It’s possible’ ad

A digitised woman wearing only a petticoat, wandering through dark city streets searching for her lover, is the centre piece for a new brand campaign for Optus.

The idea behind the ad is that Optus brings people closer through its technology.

Though human beings dominate the ad, the telco has not turned its back on animals. A fish, an octopus, a dog, a kangaroo and a rhino make an appearance in the ad.

The yellow cube in the ad represents the Optus network, which transports the girl from Shanghai to her lover in Canowindra, New South Wales.

The agency behind the campaign was M&C Saatchi, which retained the business after a marathon 10-month review in March.

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Louise Evans quits The Australian after seven months as commercial editor

The Australia’s commercial editor Louise Evans has resigned after just seven months in the role.

The role was created for Evans in September – to “bridge the gap between editorial and the commercial side of the business” – just as the newspaper was readying itself to turn on its paywall.

Evans would not comment on the reasons for her departure. News Limited also declined to comment, but told Mumbrella: “We wish her well”.

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Dawn French gets fresh with Curtis Stone in Coles FlyBuys campaign

British comedienne Dawn French has the hots for Curtis Stone in the next phase of a campaign by supermarket giant Coles to push its revamped loyalty scheme FlyBuys.

Update: Video removed on copyright grounds.

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Sun-Herald reintroduces TV liftout after reader complaints

Fairfax’s Sunday Sydney paper The Sun-Herald has reintroduced a TV liftout five weeks after dropping a dedicated section as part of a relaunch of the newspaper.

The Sun-Herald also today increased its cover price by 30c to $2.30, a rise of 15%.

The TV liftout now comes within the newspaper’s new Unwind entertainment liftout. The move follows a backlash from readers unhappy about the lack of a dedicated TV guide following the paper’s relaunch.

It marks the fifth strategy for the newspaper’s TV coverage in just under a year. Read more »

Cancer Council anti-smoking ad: is this how they see you?

Cancer Council Western Australia has launched an anti-smoking campaign that pushes the idea that smokers are being marginalised since they have to smoke outside.

The ad, called ‘How you’re seen’, shows how smokers are now typically judged by their partners, family and friends when they are smoking.

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Lee Stephens joins board of Private Media

Former Aegis Media and eMitch boss Lee Stephens has joined the board of news website Crikey’s parent company Private Media.

Stephen’s appointment comes in the same week that saw Jason Whittaker named editor and Marina Go join as publisher. Read more »

Coal company Xstrata threatens Mumbrella with defamation action over This Is Our Story spoof

this is the real story screengrabOne of the coal companies supporting the This is Our Story campaign to promote the Australian mining industry has threatened Mumbrella with defamation action after we reported that a pastiche video has been published.

Mumbrella reported that the ad had been created on behalf of the alternative This Is The Real Story campaign, which is backed by the Australian Manufacturing Workers Union.

Less than two hours after publishing the story we received the following letter from XStrata Coal:    Read more »

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