Liberals release first attack ad of election year

Screen Shot 2013-02-27 at 2.21.27 PMThe Liberal Party has released its first attack ad for the 2013 election, using Julia Gillard and her ministers’ own words to indict Labor.

The YouTube ad, released on the anniversary of Kevin Rudd’s challenge to Julia Gillard, is entitled “Dysfunction and treachery” and uses grabs from the politicians themselves to present the government as distracted and divided. Read more »

Maxus retains JetStar

Jetstar_KeyMediaMaxus has retained JetStar in Australia – reckoned to be worth $20-25m locally – after a regional pitch that saw the GroupM media agency pick up the Qantas-backed airline in other markets in Asia Pacific.

The regional incumbent was Aegis Media’s Carat.

David Koczkar, group chief commercial officer for Jetstar commented: Read more »

NRL claims ‘Rugby League’s got a hold on me’ in ad starring Jessica Mauboy

NRL adThe NRL has launched an ad campaign to mark the start of the 2013 season, with a dance anthem performed by Jessica Mauboy.

The campaign, created by MJW, features young women playing the game at school and on the beach, specifically designed to target females as part of a broader “whole of game” brand promotion the NRL has adopted. The past focus of ads was mainly on players.

It is the first time a female has fronted an NRL campaign since Tina Turner’s hugely successful Simply The Best ads were launched in 1989.

The female targeted ad ironically breaks on the day that Sydney’s Daily Telegraph ran a front page splash where star Bulldog’s player Ben Barba’s wife – who he recently separated from – denied extensive social media rumours that he had assaulted her. Read more »

Fox FM’s Matt & Jo hit back at Catherine Deveny comments over ‘everything that’s wrong with commercial radio’ promo shot

Matt & Jo promo poster

“It’s about his head. It’s about her body. Yuk”

Outspoken comedian Catherine Deveny has become embroiled in a row with Melbourne Fox FM radio hosts Matt Tilley and Jo Stanley after criticising an old promotional photograph of the pair on Twitter.

Last night she Tweeted the following about the 18-month old photo: “@CatherineDeveny: This photo sums up everything that’s wrong with commercial radio. It’s about his head. It’s about her body. Yuk. @CatherineDeveny: How could Matt and Jo think this photo is okay?”

Tilley responded: “You’re out of line, lady. And I will say this. If everything about commercial radio is so yuck, then how come some years ago, Catherine Deveny, you kept faxing me scripts, desperate to get on this show?” Read more »

Thomas Dux launches Twitter recipe campaign

A new social media campaign for grocer Thomas Dux is calling on customers to complete a recipe within Twitter’s 140 character limit.

Using the hashtag #140Cookbook the campaign is designed to show meals and snacks don’t have to be complicated to be enjoyable.

Mark Hewlett, head of the up-market grocery chain said:

Read more »

Aussie marketers ‘wasting’ email medium with one in five emails going missing

A new report suggests that more than 20 per cent of emails sent by brands to consumers never make it to their target group’s inboxes.

Chairman of the US Direct Marketing Association Matt Blumberg has told Mumbrella the missing emails are hurting Australian marketers.

“Because email is relatively inexpensive people haven’t focused on this problem for a long time. But with one in five emails ‘going dark’ there is a huge opportunity cost to that,” said Blumberg, who is also the CEO of global email intelligence firm Return Path.

“It’s a waste of the customer acquisition expense, waste of email technology expense and customer service expense. So it is a significant challenge for marketers.”

Read more »

Packed To The Rafters rates with 1.4m, Today beats Sunrise again

packed to the raftersNow into its fifth year, Packed To The Rafters remains the country’s favourite local drama, with a solid 1.412m capital city viewers tuning in last night.

The Seven program was no doubt helped by an MKR lead-in audience of more than 2m, according to early OzTam data.

Read more »

Building show goes into production for History Channel

bearcageA new series looking at the history of Australian homes has gone into production for the History Channel.

The six part series called Building Australia will screen on subscription TV’s History Channel to look at how the various styles of Australian houses such as the city terrace, the Queenslander or Federation House have helped build cities and country towns and shaped the country’s culture.
Read more »

The Encore Interview: John Edwards

In a video interview that first appeared in Encore, John Edwards the producer of more than 30 television shows and miniseries including The Secret Life of Us, Spirited, Tangle, Rush, Howzat: Kerry Packer’s War and Puberty Blues talks about his career and the upcoming series Power Games, the story of Packer meets Murdoch.


John Edwards reflects on his career, why he still thinks he is in his 30s, how collaboration allows him to juggle multiple shows in production, why making series based on his own ideas is more time efficient, and his favourite work. Read more »

Former JWT boss Noel Magnus behind consultancy The Clock’s Ticking

Noel MagnusNoel Magnus, the former country head of JWT Australia, is behind a business consultancy for small ad and marketing firms.

Called The Clock’s Ticking, the Sydney-based consultancy offers advice in remuneration, supplier deals, digital integration, new business and business analysis for marketing firms in Australasia.

Magnus told Mumbrella that his firm is not taking on the likes of Navigare, TrinityP3 or The Agency Register, because he won’t be running pitches or assessing client relationships.

“I’m a consultant who can come into small and medium sized firms, help them reengineer  their businesses that give them back the confidence they had when they first started, and get them growing again,” he told Mumbrella. Read more »

The Weekend Australian to publish Sunday edition

Screen Shot 2013-02-26 at 4.02.50 PMNational newspaper The Australian will this weekend launch a one-off Sunday edition.

The newspaper will offer a Sunday edition to subscribers of The Weekend Australian.

The edition is sponsored by BMW and will come just one day before rival publisher Fairfax Media switches The Sydney Morning Herald and The Age from broadsheet to compact – which will also be sponsored by BMW on the first day. Read more »

Hangout: The Walking Dead’s Glen Mazzara and Packed to the Rafters’ Bevan Lee

View the replay:

Glen Mazzara

Glen Mazzara

Bevan Lee

Bevan Lee

Mumbrella hosted a live Google Hangout with Glen Mazzara, showrunner for AMC series The Walking Dead and Bevan Lee, network script executive and creator of Seven’s Packed to the Rafters and the forthcoming A Place to Call Home.

The Walking Dead has become the most-watched cable drama telecast in the US, rating 12.3m viewers for its third season. The drama follows the survivors of a zombie apocalypse.

The family drama Packed to the Rafters is in its fifth season for Seven. Read more »

Jon Steel takes consultancy role at Meerkats

Jon Steel

Jon Steel

Jon Steel, one of the most widely respected planners in advertising, has taken on a consultancy role at independent Perth agency Meerkats.

The appointment will not mean Steel will leave GPY&R, where he is vice chairman and chief strategy officer, and he will spend around three days a month with Meerkats.

Jason Buckley, GPY&R’s COO, told Mumbrella: “Like all large agency networks, we have relationships that extend to various markets and cities. We have an agreement where Meerkats can assist GPY&R in Perth as and when needed.” Read more »

Bauer appoints Tony Kendall as director of sales after Monti spends just five months at helm

kendallBauer Media has appointed former News Limited sales supremo Tony Kendall as its new director of sales.

Kendall spent 23 years in senior roles at News Limited in Melbourne, Sydney and New York, as well as a year as CEO of News Magazines. He left company last November.

Kendall replaces Leigh Monti who is leaving the role after just five months in the job.

Monti replaced Louise Barrett, whose move to Ten was announced in September.

Monti will run sales at Bauer’s Trader Media group. The company said his move was as a result of wanting to go to Melbourne for family reasons.

Read more »

Seven Group Holdings announces lift in profits

Kerry Stokes’ investment in iron ore and coal have paid off with the businesses driving a 39 per cent lift in profit.

His Seven Group Holdings today announced it had scored a net profit – after tax – of $235.1 million f0r the last six months of last year, depsite his media interests doing less well.

Read more »

Bread goes free range in new campaign for Abbotts Village Bakery

Abbotts Village BreadA campaign touting ‘free range bread’ has launched for a bakery brand that is pushing the health benefits of its product.

The new campaign for Abbotts Village Bakery brand takes place in an Australian paddock with loaves of bread as free range farm animals; free of artificial colours, flavours and e-numbers. Read more »

The Block: All Stars pumping up but MKR still rules

The Block All Stars logoThe Block: All Stars has topped the one million viewer mark for the second night in a row.

After scoring 1.4 million viewers to be the number one show on Sunday night, the Nine program hit 1.194m viewers within the five capital cities last night, its 16th episode of 2013.

Read more »

Just one in three Aussie marketers say their content marketing is effective

A new study shows only a third of Australian marketers believe their content is an effective form of marketing.

The study by the Association for Data-driven Marketing and Advertising and the US-based Content Marketing Institute (CMI) shows only 29 per cent said their content is a ‘very effective’ or ‘effective’. This compares with 39  per cent in the UK and 37 per cent of North Americans who said it was effective. Read more »

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