Kevin Rudd fronts ad for HeartKids

Former prime minister Kevin Rudd is fronting an ad campaign for charity HeartKids.

In the ad, Rudd’s refers to the time when he was “pretty sick” with rheumatic fever as a child.

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The Celebrity Apprentice returns with under 1m

The Celebrity Apprentice made a  disappointing return for Nine last night, rating with under one million.

Last year, the show’s launch episode took 1.05m.

Split across two episodes running from 8-9.30pm, the shows were the ninth and tenth most-watched. The boardroom episode took 0.908m, while the challenge episode took 0.859m.

The show was beaten by Australia’s Got Talent on Seven, which ran for an hour from 7.30pm, and won the night with 1.4m, according to preliminary reports from OzTam for the five metro markets.

Seven secured the top-three spots and won the night narrowly over Nine, with 23.6% share compared to Nine’s 21.1%.

Ten’s return of drama Offspring brought in 728,000 in the 8.30pm time slot and out-rated the ITV mini-series Titanic, written by Julian Fellowes, writer of Downton Abbey.

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News Limited makes senior editorial changes on key titles

Melvin Mansell

Sam Weir

News Limited has announced a number of editorial appointments on Adelaide’s The Advertiser, Perth’s The Sunday Times and Sydney’s The Sunday Telegraph.

Melvin Mansell takes on a newly created position as state editorial director for News Limited after 13 years as editor of The Advertiser. His new role covers The Advertiser, Sunday Mail and Messenger community titles, The Sunday Times and the NT News in Darwin.

Sam Weir, editor of The Sunday Times, has taken on the editorship of The Advertiser. He returns to Adelaide after five years editing The Sunday Times.

Christopher Dore

Claire Harvey

The deputy of editor of The Sunday Telegraph Christopher Dore has been appointed editor of The Sunday Times after three years in his former role.

Claire Harvey, currently features editor and columnist for The Sunday Telegraphhas been appointed deputy editor of The Sunday Telegraph.

News Limited chief executive Kim Williams said in a statement: Read more »

Bulgari shifts Trent Power to marketing role

Bulgari has appointed Trent Power to a new role of marketing and external relations manager for Bulgari Australia.

His promotion comes after an eight year stint running PR for the luxury brand.

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Cheil Australia aims to double in size in a year

At the opening party for ad agency Cheil Australia’s new offices today, the visiting global strategy officer said he wanted to see the agency double in size in a year.

The inhouse agency for Samsung, which has moved out of the electronics giant’s headquarters as part of a plan to become a multi-client agency, has grown from 10 staff a year ago to 45 on the back of Samsung business.

Bruce Haines, the former Leo Burnett London group CEO, said Read more »

Campaigner Melinda Tankard Reist to speak out against adland sexualisation of kids at Mumbrella360

Melinda tankard reistOutspoken anti sexploitation campaigner Melinda Tankard Reist is to speak at Mumbrella360 in a bid to persuade the audience that too much advertising crosses the line.

Tankard Reist – who co-founded the Collective Shout for a World Free of Sexploitation organisation – wrote one of the most commented Mumbrella has ever published when she argued that advertisers were sexualising kids and objectifying women.

Tankard Reist’s books have included Getting Real: Challenging the Sexualisation of Girls, and Big Porn Inc: Exposing the harms of the global pornography industry.

She is also a columnist for the Sunday Herald Sun and a regular media commentator.

mUmBRELLA360logo 2012Mumbrella360 takes place on June 6 and 7. Earlybird tickets are available on the conference website until the end of next week.

Ogilvy Impact appoints joint MDs Mike Beckerleg and Lorie Helliwell

Ogilvy Public Relations has appointed joint managing directors to its employee engagement and communication arm, Ogilvy Impact.

Mike Beckerleg and Lorie Helliwell replace Tam Sandeman, who have returned to the UK after eight years with the group.

Beckerleg has 25 years experience on both the client and agency sides working with Sony, Vodafone and Seiko.

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Poor weather turns Lego stunt into a rainforest

Heavy rain in Sydney put a slight dampener on an experiential campaign by Lego, in which a pop-up forest was made out of the famous toy bricks at Martin Place.

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How Tourism Australia brought Oprah to Oz

mUmBRELLA360logo 2012Last year’s Mumbrella360 saw Andrew McEvoy, managing director of Tourism Australia share the inside story on Project Chicago – the tourism body’s eight year project to bring Oprah Winfrey to the country.

He also shared early data on the effectiveness of the large investment.

The video highlights

  • The thinking behind the  “There’s Nothing Like Australia” campaign
  • Long-term plans for the “Nothing Like” campaign toward 2020
  • Getting Oprah and getting the most out of Harpo Productions
  • Oprah and advocacy
  • Attracting the ‘next Oprah’

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P&G says ‘thank you mum’ as 100 day countdown to Olympics begins

P&G OlympicsProcter & Gamble has launched a global campaign to say ‘thank you mum’ as the countdown to the London 2012 Olympic Games begins.

With 100 days until the games begin, the FMCG giant behind brands like Gillette, Pantene, Oral-B, Vicks, Fairy and Ambi Pur is running its first-ever dedicated corporate brand campaign in Australia.

The campaign celebrates mums, and particularly the mums of athletes by thanking them for doing “The best job in the world,” and is a part of P&G’s worldwide partnership with the International Olympic Committee.

The 30 and 60-second TVCs were created by the director of Babel, Amores Perros and 21 Grams, Alejandro González Iñárritu and will first air in Australia on Sunday.

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DDB launches ‘Nightmare spots’ campaign for VW’s parking technology

DDB has launched a press and poster campaign for its oldest client, Volkswagen.

The idea behind the ads is that any parking spot, no matter how precarious it may seem, is easy to negotiate with VW’s Park Assist technology.

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Good Oil’s Michael Spiccia-directed Yardbird is Cannes bound

A short film directed by Australian commercials director Michael Spiccia has been selected for the Cannes Film Festival.

Yardbird, produced by Jessica Mitchell and written by Julius Avery, is the story of a young girl who takes on bullies that torment her father.

The film was produced by Buffalo Films and Bridle Path Films in association with Good Oil Films.

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IF Awards put on hold due to ‘sponsorship competition’ and ‘lack of funding options’

The Inside Film Awards have been put on hold, it has been announced.

The awards, which work on a people’s choice system, as opposed to the show put on by the Australian Academy of Cinema and Television Arts, which is industry voted, has cited numerous reasons for the postponement.

Factors include a difficult economic climate, sponsorship competition and a lack of funding options in NSW, according to IF.

The IF Awards received $120,000 from Screen Australia from the screen agency’s festivals and conferences funding program in 2010 and also received funding in 2011.

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Tribal Fusion hires Mindshare ex-head of digital Nikki Retallick

Nikki Retallick

Nikki Retallick

Advertising and publisher network Tribal Fusion has announced several senior hires, including Mindshare’s former head of mobile and online Nikki Retallick as sales director for Sydney and Queensland.

The new hires come as Tribal Fusion’s parent brand Exponential launches its new in-app mobile advertising product Appsnack.

Robert Hotchin and Paul Saunders, both formerly at NineMSN, and Tyler Greer, ex-Starcom MediaVest and previously also at Mindshare Melbourne, have recently joined the Exponential team.

Ben Maudsley, commercial director said: Read more »

Starcom Australia wins agency of the year at Festival of Media Awards 2012

Festival of MediaStarcom Mediavest Australia has been awarded agency of the year at the 2012 Festival of Media awards.

Starcom also picked up the best entertainment platform award for its ‘Supercar Showdown’ campaign for Shannons.

Eight Australian media agencies made it to the shortlist, with a strong showing of entries across categories.

Ikon Communications picked up the best experiential award for Share a Coke, and a highly commended for Fanta’s Playzone, for best use of mobile. Read more »

Saatchi & Saatchi Sydney launches global Cadbury ‘Welcome to Joyville’ campaign

Saatchi & Saatchi Sydney is behind a new global campaign for Cadbury Daily Milk that welcomes chocolate lovers to ‘Joyville’.

The campaign will run in markets such as the UK as well as Australia.

The ad is the first Australian execution of Cadbury’s global ‘Joyville’ positioning, and one of the first major ads from Saatchi & Saatchi’s new ECD Damon Stapleton, who joined the agency at the start of the year.

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Nissan appoints press officer Chris Jordan formerly of BAM Media

Nissan Australia has appointed a new press and PR supervisor.

Chris Jordan comes from PR agency BAM Media where he was senior client manager. In that role he was communications manager for Kelly Racing V8 Supercars for three years.

He is a former journalist, working on Motorsport News magazine.

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The Voice gets louder with 2.4m in ratings

the voice logoThe Voice has picked up momentum since its debut on Sunday, rating with 2.372m last night.

The music audition show, which aired for an hour and a half from 7.30pm on Nine, trounced rival music show Australia’s Got Talent on Seven, which fell below one million, and Packed to the Rafters, which pulled in 1.126m.

Nine occupied the top three spots, with The Big Bang Theory coming second with 1.5m, followed by The Block, according to preliminary results from OzTam.

Nine took 32.4% share ahead of Seven’s 20.8%.

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