Today’s Mumbo Report: Inside Google’s Creative Sandbox and the media and marketing sections digested
In today’s episode of The Mumbo Report from Studio 33:
- Google’s global creative director Robert Wong
- The media & marketing press
- Doug Chapman on the future of social media
- Scott Nowell on his favourite ad Read more »
Most mobile services ads ‘may breach the rules’
The majority of ads for premium mobile services may breach the industry code of conduct, the media regulator has today warned. Read more »
150+ make the PR awards shortlist
The finalists have been revealed for the Public Relations Institute of Australia’s annual awards competition, the Golden Targets. Read more »
Telstra hopes Brad & Emma will be as popular as Patrick & Daniel
Tesltra and ad agency BWM have turned again to the strategy behind the “Rabbits” campaign with the hope of creating an ongoing comic couple in the guise of “Brad and Emma”. Read more »
Sarah Wilson dropped from Masterchef
Sarah Wilson has been dropped from the second series of Ten’s Masterchef after the programme makers decided the hit show does not need a host. Read more »
PRs urged: Send us your giant emails – plain text journalism is dead
PR professionals are being urged to rethink press release etiquette and start including rich media with their emails to journalists. Read more »
38,000 tune in for 30 Seconds
The debut of 30 Seconds – the comedy show about the ad industry – was subscription TV’s 10th most watched non-sport programme of last week, numbers released today suggest. Read more »
Digital channel Go overtakes SBS1
Nine’s digital channel Go is threatening to eclipse SBS1 just weeks after launching.
Sunday saw Go pull in a bigger average audience than that of SBS’s main channel for the first time since the general entertainment channel launched on August 9. Read more »
Rudd turns off the advertising tap
The Rudd Government’s pledges to cut back on its media spend appear to have come to fruition, according to annual spending figures from Nielsen. Read more »
Welcome to The Mumbo Report
In the first episode of The Mumbo Report from Studio 33:
- Mumbrella editor Tim Burrowes talks to media buyer Harold Mitchell. Has he got the industry’s biggest ego? Did Mitchell really call Seven’s James Warburton an arsehole? And does his power distort the market?
- Inside the Google Creative Sandbox
- Mia Freedman on crying in the toilets at the Nine network Read more »
New Aussie-NY public relations agency iiQPR launches
A new PR agency which claims to be the first in Australia to offer media relations in English, Mandarin and Spanish has launched today. Read more »
Caravan of Courage wins the ratings roadtrip
Hamish and Andy delivered for Ten last night with the comedians’ adventures in America bringing in a 1.3m audience. Read more »
ABC boss Mark Scott: TV networks have dumbed down prime time
The drive for profits has led Australia’s broadcasters to dumb down prime time current affairs coverage and abandon international news coverage, the boss of the ABC has claimed. Read more »
Fairfax does the double at Newspaper of the year, but News Ltd rules digital
News Ltd won the digital boasting rights but Fairfax papers picked up the major print trophies at last night’s Newspaper of the Year Awards. Read more »
Gretel Killeen and Naomi Robson set for brief TV returns
Gretel Killeen is to make her first return to TV presenting since her disastrous outing as host of The Logies. Read more »
After Erin Brockovich, the movie; Erin Brockovich, the ad
Erin Brockovich – the woman who inspired a Julia Roberts movie about a David and Goliath legal case - is being used as the advertising figurehead of Australian lawfirm Shine. Read more »
Wednesday ratings nightmare for Ten
Ten’s ratings-starved The 7PM Project was able to claim a modest victory last night – as the second most watched show on the network.
However, it was mainly because Ten had one of its worst evenings of the year to date, with no show on the station coming even close to a million viewers. Read more »
Media jobs market begins to pick up
Advertising and media job vacancies have picked up since last month but there are still only half as many as there were at the same time last year, according to a survey of the industry. Read more »
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