Roadshow Films creates online game to promote The Expendables 2

To promote the new US action film The Expendables 2, Australian distributor Roadshow Films has created an online war game.

The Expendables 2: Deploy & Destroy was created by Soap Creative. Prizes within the game allows users to win a Play Station 3, tickets to the film and game downloads to be won. Read more »

Shake it Up Foundation re-enacts symptoms of Parkinson’s Disease with coffee shop stunt

To raise awareness of Parkinson’s Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

On each wedge, a message read: “It’s more than just the shakes.” When turned over, it read: “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au“.

Peoples’ reactions to the stunt, which took place on World Parkinson’s Day on 11 April, were filmed and turned into a mini-documentary. Read more »

Schwarzkopf mocks infomercials, ads created by media agency MEC

Schwarzkopf hair brand Taft has launched a campaign that mocks the cheesy approach to product promotion seen in infomercials.

The ads were created by media agency MEC, which won the account last year.

Read more »

Telstra: ‘We believe that Australia is a clever country’

Telstra has launched a press campaign to celebrate the ingenuity of Australians.

The ad references the comments of Professor Donald Horne, who 48 years ago described Australia as ‘the lucky country’. “He didn’t mean it as a compliment,” the ad reads.

Read more »

Puberty Blues debuts with under a million but wins over younger demos

Puberty Blues: 925,000 debut

The debut of Cronulla period drama Puberty Blues rated 925,000 for Ten last night in one of the most competitive Wednesday nights of the ratings year.

The remake of the 1979 Australian novel by Gabrielle Carey and Kathy Lette was the second most watched show in the key advertising demographics of 18-49, 16-39 and 25-54  behind Nine’s Big Brother, which rated 1.131m in total viewers.

Big Brother was down around 500,000 viewers on its debut on Monday. Read more »

Tim and Eric film to get Australian premiere at Sydney Underground Film Festival

The first feature film from irreverent American comedians Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job, is to get its Australian premiere at the Sydney Underground Film Festival.

It will also open the event.

Tim and Eric’s Billion Dollar Movie sees the pair given a billion dollars to create a movie but wastes every cent. Read more »

Bonds stages battle of the undies dance-offs

Bond’s has released a new ad campaign to show off its full range of underwear.

Taglined ‘Shop your Shape’, the 60-second ad showcases the different styles of Bonds products represented by various dance moves, which are to be portrayed through 30-second dance-offs to break on Sunday. Read more »

Ten sales boss O’Brien: We need just one hit to turn it around

The head of sales for embattled Network Ten says the broadcaster needs just one hit to turn around its fortunes.

This week sees the network launch a tranche of new shows including Everybody Dance Now, Puberty Blues and Class Of. It is also about to launch the second series of Can of Worms with new host Chrissie Swan, and talent quest I Will Survive.

Barry O’Brien, Ten’s newly arrived chief sales officer, said that he followed the mantra of David Leckie, the man who turned around Seven’s fortunes.

He said: “I remember sitting with David Leckie when the network was not in great shape. All he said was ‘You need one.’ That’s where we’re aiming. If we got two, got three, absolute bonus.” Read more »

Clark Rubber dusts off 1970′s ‘Better than a beach’ jingle

Retailer Clark Rubber has revived a jingle last heard in the 1970s in a campaign to promote its new range of swimming pools.

The campaign was created without using an advertising agency, and is set to launch on Monday 13 August. Read more »

Two Australian films join Toronto International Film Festival line up

The Julian Assange Story

Two Australian films have been added to the Toronto International Film Festival line up.

Both Underground – The Julian Assange Story and Dead Europe will screen in the Contemporary World Cinema program of the festival.

Read more »

Angostura launches ‘Rediscovered’ campaign, parts ways with Modern Family’s Sofia Vergara

Angostura bitters has launched a new campaign created by Sydney agency Cabana Boys that aims to reintroduce the beverage to young drinkers.

The campaign is led by magazine advertising, with support from sales promotion, trade activations, radio sponsorship, Facebook activity and PR.

Read more »

Queensland Police pins crims on Pinterest

QLD POlice pinterestQueensland Police have continued their pioneering use of social media with a new Pinterest board.

The board, “What The? Friday” is used to share the most bizarre behaviour of people on Queensland’s roads.

The organisation has been using Facebook for some time, where the “WT?F” weekly update was one of the most popular features on the social platform.

Read more »

Schmackos creates encyclopaedia of dog tricks

Dog food brand Schmackos has launched a campaign to call on its users to build a database of the best dog tricks.

Trickopedia, created by DDB Group Melbourne, aims to build an encyclopaedia of ‘wacko’ dog tricks, created by dog-owners uploading their dog’s tricks.

The digital-only campaign will also run as a competition with the best captions on images in the running to win $5,000. Read more »

Everybody Dance Now fails to recover

Everybody Dance Now Beat The Streets Team JasonTen’s struggling Everybody Dance Now failed to bounce back on Tuesday night despite the second outing of Big Brother failing to emulate its opening numbers for Nine.

Everybody Dance Now averaged 324,000, according to preliminary overnight metro ratings from OzTam. Although the number for the FremantleMedia-produced show was still a very low one, it was a slight improvement on Monday night’s 304,000. It was well behind Sunday’s debut of 598,000 though. Masterchef All Stars rated 788,000 for Ten.

The first episodes of Nine’s new US sitcom Anger Management, which is fronted by former Two And A Half Men star Charlie Sheen, rated 1.112m and 1.106m. Big Brother rated 1.327m, down slightly on Monday’s debut of 1.618m. Read more »

Melbourne Water wins postcard of the month

Melbourne Water has won postcard of the month for July.

Titled ‘Build a Raingarden’, the card can be planted to grow a lemon-scented bottlebrush.

Read more »

GI Cancer Institute wants kids to take The Gutsy Challenge

A new campaign by the Gastro-Intestinal Cancer Institute is challenging kids to eat more fruit and vegetables while raising money to help support the fight against cancer.

Created by ad agency Dynamix, the Gutsy Challenge aims to inspire children to eat two fruit and four vegetables a day for one week and raise as much money as possible with the opportunity to win prizes. Read more »

Sydney University targets MBA students with ‘Me, first’ campaign

A new campaign for Sydney University aims to connect with students considering an MBA.

It marks the first major marketing push since the University renamed the Faculty of Economics and Business to the University of Sydney Business School in January 2010.

Created by ad agency Gho, the work entitled ‘Me, First’ involves a series of outdoor, print and online ads.

The campaign also involves an experiential component, with street chalking and a photo booth featured on the Sydney University campus.

Read more »

JWT Melbourne hires creatives Brendon Guthrie and Tim Holmes from rival DDB

Brendon Guthrie and Tim Holmes

Ad agency JWT has made a double hire to strengthen the creative department of its Melbourne office.

Brendon Guthrie and Tim Holmes have joined from rival DDB Melbourne.

Their career highlights, which included a stint at Grey Melbourne, include work for the likes of John West, Leggo’s, ANZ, Origin Energy and TAC.

They start their new roles on 3 September.

Richard Muntz, JWT Melbourne’s ECD said: Read more »

 
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