Free TV proposes changes on live TV sports odds

Industry lobby group Free TV has issued proposals to change the guidelines on the broadcast of sporting odds involving bookmakers like Tom Waterhouse during broadcasts of  matches. Read more »

Qantas signs $30m deal partnership with NSW government

Qantas1Qantas has announced a $30 million three year partnership with the NSW government to promote Sydney and New South Wales.

The deal comes just six months after the airline abruptly severed ties with national body Tourism Australia, because the airline said it was concerned the tourism body’s chairman – ex-Qantas boss Geoff Dixon – was attempting to destabilise the company.

In announcing the deal today Premier Barry O’Farrell said the deal would see Qantas match the state government to attract international vistors to Sydney.

“This partnership with Qantas is the cornerstone of our strategy to increase tourism to NSW, providing a boost to our economy and helping to create more jobs,” said O’Farrell. Read more »

TrinityP3 appoints Jonathan Dutton as chairman

Strategic management firm TrinityP3 has appointed procurement specialist Jonathan Dutton as its first chairman.

Dutton previously worked in the UK as chief operating officer of the Chartered Institute of Marketing (CIM) and marketing director of CHUBB, and before that for five years the group marketing director of Regus plc. He was most recently founding MD of the Chartered Institute of Purchasing & Supply in Australasia.

Darren Woolley, TrinityP3’s founder and managing director, said “Jonathan is the ideal person to support and guide the business growth and development of TrinityP3. His experience in sales and marketing and his role in developing the procurement profession provides him with a unique appreciation of the value the TrinityP3 offering, but also the challenges”. Read more »

Ziff Davis to launch Australian sales team

The parent company of games and men’s lifestyle brand IGN and Ask Men are to launch an Australian sales team after purchasing the company from News Corporation.

Ziff Davis Media has confirmed it will take control of local business operations in from July. News Australia had previously represented the brands in Australia.

“We’re thrilled to be launching Ziff Davis Australia – allowing us to take our established powerhouse brands to the next level, and introducing the opportunity to bring other globally successful sites to the country.  We have ambitious plans to build our consumer and sales offerings in Australia and to take advantage of the myriad advantages of becoming an owned and operated business.  Our team will be further strengthened with the best local talent available,” said James Whitehead, general manager, Ziff Davis Australia. Read more »

Cleo tones down the sex in relaunch

cleo coverBauer Media’s Cleo magazine – under new editor Sharri Markson –  has relaunched with a new direction which sees more fashion and lifestyle and less sexual content on the cover.

Bauer is backing the relaunch with a TV campaign including a commercial directed by the publisher’s creative director Caroline Innis and produced by Hackett Films. Read more »

iiNet CMO Wendy Walker departs

iinetiiNet’s chief marketing officer Wendy Walker has left the company.

The company said that responsibility for marketing was currently being handled by chief operating officer Maryna Fewster.

“Wendy joined iiNet specifically chartered with refreshing the Brand and developing marketing strategies focused on driving organic growth in the eastern states,” said iiNet CEO Michael Malone. Read more »

MEC retains Mitsubishi and SA government

MEC has retained two of the biggest media buying accounts in South Australia, retaining both the Mitsubishi Motors Australia account and also the account for the South Australian Government.

The GroupM media agency retained the Mitsubishi Motors Australia media account following a pitch against Starcom while the South Australian Government extended the agency’s contract for a further two years without a pitch.

“We have had a long and successful relationship with Mitsubishi, but a full-blown pitch is always a good opportunity to demonstrate to a client that we are the best agency in the market,” said Peter Bucklow MEC Adelaide managing director. Read more »

Paul Murray and Charlie Pickering to host Mumbrella360 and Mumbrella Awards

Paul Murray

Mumbrella360 moderator:
Paul Murray

charlie pickering

Mumbrella Awards host: Charlie Pickering

2UE and Sky News presenter Paul Murray will moderate this year’s Mumbrella360 conference while The Project’s Charlie Pickering will again host the Mumbrella Awards, we can today announce.

Mumbrella360 takes place at the Hilton Hotal in Sydney on June 5 and 6, while the Mumbrella Awards take place once again on the night of June 6.

mumbrella360The award-winning Murray presents the daily news-based A Sydney Morning on the Sydney radio station live from the newsroom of the Sydney Morning Herald. He also hosts the nightly Paul Murray Live on Sky News.

He will moderate Mumbrella360 across the two days of the event.

Last year, Murray made the case for radio at the event in the Battle of the Media.

Charlie-PickeringMeanwhile, Charlie Pickering, co-host of Ten’s The Project will host the Mumbrella Awards on the evening of June 6. Pickering, who is also a stand-up comedian, hosted last year’s Mumbrella Awards.

The closing date for the Mumbrella Awards – chaired by Telstra CMO Mark Buckman – is now only just over a week away. Details of how to enter are available via this link. Read more »

Murray White returns to Australia as Melbourne ECD for BWM

L-R BWM's Carl Ratcliff, Rob Belgiovane, with new Melbourne ECD Murray White

L-R BWM’s Carl Ratcliff, Rob Belgiovane, with new Melbourne ECD Murray White

BWM has appointed Murray White as executive creative director for its Melbourne office.

White worked as the executive creative director / executive vice president and chief design officer at US independent agency Doner.

Before moving to the United States in 2009, White was the international creative director of Springer & Jacoby, Europe.

He left Australia more than a decade ago after studying marketing at RMIT and working as a copywriter at Mojo and Y&R Mattingly. Read more »

The Voice beats MKR, but gap narrows despite promo error

Seven’s My Kitchen Rules narrowed the gap on Nine’s The Voice on Sunday night, despite a blunder which saw an MKR promo aired in some states during the show which gave away last night’s winner.

The Voice was top show for the night with 1.985m viewers while MKR was third with 1.556m viewers, according to preliminary overnight metro ratings from OzTAM. The gap of 429,000 was less than last Sunday’s 592,000.

Meanwhile, Ten’s best performer Elementary rated 803,000, similar to last week Read more »

Bureau of Meteorology opens up to online advertising

BOMOne of Australia’s most read government websites, the Bureau of Meteorology, is to allow advertising on its website for the first time.

Digital Network Sales is one of the companies to be awarded a contract to manage a one year trial of online advertising for the Bureau.

“Since this is the very first Government Department to allow commercial online advertising, we believe advertisers will gain significant awareness,” said Jeff Glazer, director at PermissionCorp, which owns DNS.

“On average, BOM users spend around 16 minutes on site, offering advertisers a compelling opportunity to increase exposure.” Read more »

‘Slightly melancholic’ John Oliver’s Australian visit to air on Foxtel this week

john oliver opera houseFootage from Daily Show contributor John Oliver’s trip Down Under will be aired in Australia on The Comedy Channel over the next few days.

Oliver – who will become the show’s host later this year while regular presenter Jon Stewart is directing a film – generated controversy last week when he described Australia as one of the most comfortably racist places he had ever visited.

He was in Australia to do pieces on gun control. His first report on the topic – featuring former PM John  Howard – was broadcast on the show in the US on Friday, with more to come in the next couple of episodes which will be shown here on Foxtel during the coming week.

Oliver caused controversy last week when he said on his podcast The Bugle: “Australia turns out to be a sensational place, albeit one of the most comfortably racist places I’ve ever been in. They’ve really settled into their intolerance like an old resentful slipper.”

After Mumbrella reported his comments they were picked up and widely reported by most of Australia’s media outlets

Oliver returned to the topic this week, telling The Bugle listeners: “I inadvertently caused a minor shit storm to blow across Australia last week. Read more »

20th Century Fox appoints Claire Bryant as marketing director

The Australian arms of home entertainment and production company 20th Centry Fox has appointed Claire Bryant as the company’s marketing director.

Byrant was the marketing director for film distributor Anchor Bay Entertainment and has also previously worked at 20th Century Fox.

“It’s great to be back,” Clare Byrant told Mumbrella. “It is quite different to be in this role obviously I have worked in this role for a number of years and then got some experience outside but it’s good to be back in the fold especially considering 2oth Century Fox has been a big part of my career.” Read more »

Katter hands creative control to the public for his TV campaign

katter contestIndependent MP Bob Katter is “taking the creative reins from his staff and handing it to the people of Australia” for his television election campaign.

The Your Katter Campaign calls for people to enter the competition, which he says is about moving away from ” talking heads droning on about policy.”

Today he promoted a two-minute YouTube video on his Katter’s Australian Party Facebook page. The video feature what appears to be a deliberately terrible ad purporting to be by his staff, before inviting the public to do better. It finishes with text on screen telling viewers how they can enter.

Read more »

Mark Hollands returns to lead The Newspaper Works

mark hollands


Less than a year after the merger of the Pacific Area Newspaper Association into Newspaper Works led to his departure, former PANPA boss Mark Hollands has returned to take the helm of the new organisation.

Current Newspaper Works boss Tony Hale has departed.

As well as speaking for the newspaper industry, Hollands will be tasked with delivering the long-delayed new readership system The Readership Works which has been in the pipeline for four years.

Hollands – who has written a novel during his break – was credited with saving PANPA in his previous stint. Hollands is a former foreign editor and technology editor of The Australian and was later the paper’s circulation manager. His digital experience includes GM of OzEmail in 1995 and MD of webstartup in 1998. He also spent two years as Asia Pacific sales director of Dow Jones.

Announcing Hollands’ appointment, Newspaper Works chairman and News Limited CEO Kim Williams said: “The Board is delighted that Mark has accepted the position of CEO of The Newspaper Works. He has a long record of achievement in the media sector and joins the organisation at a time rich with real opportunity as a result of the transformation of our sector. Read more »

Espresso di Manfredi gets the Frost treatment

Frost has given the Espresso Di Manfredi brand an overhaul

Frost has given the Espresso Di Manfredi brand an overhaul

Sydney design agency Frost has given Stefano Manfredi’s premium café coffee brand, Espresso di Manfredi an overhaul.

Rolled out across the entire range of Espresso di Manfredi’s cafe range, the refresh continues  with the brand’s main image of two Italian men. Read more »

Ad of the month: Australians pick MasterCard’s mini pirate

An ad for MasterCard by McCann Sydney has been named as ad of the month by Mumbrella’s sister title Encore.

The ad of the month is based on a survey of 1000 Australians. In the survey, analysed by research firm The Acid Test, using a representative panel provided by Pure Profile, comnsumers were asked to choose their favourite ad from a shortlist of 10 ads.

The MasterCard ad, which features a pirate-obsessed little boy, appealed to a broad range of demographics. Based on comments from the panel, Grant Bell from The Acid Test said: “The boy had a more ‘cutesy appeal’ than Pat Rafter in the Bonds commercial which came second. There was an underlying theme in responses which suggested MasterCard created a more relevant, everyday situation or as one person put it, ‘it was a story with regular people’.” Read more »

Durex delivers cybersex to the masses

Durex Australia has launched a campaign for what it calls the ‘future of foreplay’ with the company to release what it call ‘fundawear’ or fun underwear.

The campaign, created by Havas Worldwide Australia, is designed around the idea of allowing ‘touch to be transferred on the internet’.

A Youtube video of Australian couple “Nick and Dani” using the underwear has already garnered 70,000 views in just two days.

Read more »

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