Victorian Supreme Court rules with Telstra that Optus misled public with ads

Optus misled Australians over the strength of its mobile network in a series on TV and online ad campaigns, the Victorian Supreme Court has ruled this afternoon.

The telco was taken to court by rival Telstra earlier this month after running a series of ads around bill shock which features a map of Australia with figures for Telstra and Optus in it.

(Ad courtesy of Ebiquity) 

Telstra claimed Optus’ campaign misrepresented the network coverage and the ads misled customers into believing Optus and Telstra’s mobile networks covered 98.5 per cent and 99.3 per cent of the Australian landmass respectively.

However Optus claimed it stated in the ad’s voiceover and fine print that the figures represented population and not geographic coverage.

Justice Elliot ruled against Optus and in favour of Tesltra, saying that any ordinary or reasonable person would have believed it to mean geographic coverage.

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Deloitte CMO: Australia’s ‘tall poppy syndrome’ holds back innovation


L:R Dominic Walsh MD of Landor Australia, Mark Collis, director of Innovation Factory, James Sykes, VP marketing director of Beam of David Redhill chief marketing officer of Deloitte Australia

David Redhill, chief marketing officer of Deloitte has told a forum that he fears “tall poppy syndrome” is holding back innovation in Australia.

Speaking at a forum this morning, hosted by branding consultancy Landor Australia, Redhill said Australia’s “cultural cringe” was limiting it.

“There is a cultural cringe or the ‘tall poppy syndrome’ where people don’t like to be seen as champions of change and stark innovators,” said Redhill. Read more »

Updated: Seven CEO accuses police of ‘overkill’ after Schapelle raids

seven schapelle policeThe Australian Federal Police have refuted claims from Seven West Media CEO Tim Worner raids on their offices today were “overkill” and say they come after talking to the media company over the issue of Schapelle Corby’s paid interview for a week.

Worner has released a statement this afternoon saying the group had been co-operating with the police and had “instructed our lawyers to provide any additional information”, but said their lawyer’s offices had also been raided today.

Police say they were searching for documents relating to alleged payments made to Schapelle corby who was released from prison in Bali last week after nine years, and who is thought to have sold her story to Seven’s Sunday Night show.

Worner said in a statement: “We want to emphasize that at all times we have fully co-operated with the AFP in this matter. A raid on our offices at Pyrmont and at Pacific Magazines and at our lawyers’ offices involving around 30 police and eight squad cars to find information we have already provided seems like overkill to say the least. But what is most disturbing is to also seek to use search warrants to access all of our news and corporate records. This is without justification and quite possibly unprecedented for a media organization.

“We see any interference in fair reporting and newsgathering as regrettable. Seven has responded fully and comprehensively to all requests for information. We have a history of that type of co-operation. We also have a history of providing and breaking news stories and reporting matters of public interest. And Seven remains committed to that.” Read more »

Union condemns police raids on Seven over Schapelle as ‘heavy handed’

police raid sevenThe union which represents journalists has this afternoon condemned today’s raid on Channel Seven by the Australian Federal Police (AFP)  labelling it “heavy handed” and a “complete over reaction.”

This morning police raided the TV network  looking for documents related to the interview the network’s Sunday Night program has reportedly lined up convicted drug smuggler Schapelle Corby.

The Media Entertainment and Arts Alliance (MEAA) said they were concerned about the number of officers being used and the AFP’s decision to raid multiple locations.

“We are very concerned at today’s events,” MEAA spokesman Paul Murphy said. “The heavy handed response of police seems a complete overreaction.” Read more »

Rob Pardini departs Maxus

Rob PardiniHead of data, planning & analytics at media agency Maxus Rob Pardini has departed the company.

Pardini has been with Maxus for four years, first in a local and then regional role, and has previously held roles at Mindshare and before that at Carat.

CEO of Maxus Jonathan Chadwick confirmed the departure and thanked Pardini for his contribution. “Rob is in the process of exploring his next steps in terms of his career,” said Chadwick. Read more »

Ad market falls 2.2 per cent in January, TV up but major declines continue for print and mags

Australia’s advertising market declined 2.2 per cent last month with a post Christmas fall of $10.1m to $492m.

According to the Standard Media Index, the free to air television networks performed strongly growing, on the back of live sport, 2.2 per cent with both metro and regional TV benefiting last month.

The news was worst for the print sector with newspapers down year-on-year again, with an overall fall in advertising bookings of 18.5 per cent or $11.6 million. It was a similar picture in magazine with revenue down a staggering 27.0 per cent or $4.1m year on year. Read more »

MJ Bale reveals August Winter campaign

Men’s fashion retailer MJ Bale has launched its August Winter collection, focusing on lightweight layering and functional clothing for cold climates.

‘The Winter Pursuits of a Well-Dressed Gentleman’ campaign, by creative agency SoDUS, was shot by Hugh Stewart and inspired by designer Matt Jensen’s move from Sydney to the Southern Highlands.

The suitmaker shot to fame in the marketing community in 2012 with its ‘Grazed on Greatness’ campaign by Whybin\TBWA Sydney

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Alfa Romeo continues with ‘It’s not a car, it’s an Alfa Romeo’ in new ad

Alfa Romeo draws on ‘The romance of performance’ in its latest commercial for the Series 2 Mito which tells the story of an Italian couple’s romance in which the girl is convinced her boyfriend has a new woman in his life and continues the “It’s not a car, it’s an Alfa Romeo” positioning.

The commercial, created by CumminsRoss, features the couple fighting in Italian with the girl is convinced her boyfriend has a new girlfriend. He calms the situation with revealing the thing she is so upset about is actually an Alfa Romeo and a gift for her.″ target=”_blank”>

It finishes with a twist, revealing what had looked like an Italian street was a street in Australian suburbia where an older couple have been watching the fight with interest. It ends with the woman asking “all that over a car?” Her husband responds with the Alfa Romeo tagline “It’s not a car Ruth, it’s an Alfa Romeo”.

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Police raid Seven West Media’s Sydney offices over Schapelle proceeds of crime

Australian Federal Police have this morning carried out a raid on the offices of Seven Network in Sydney under the proceeds of crime act.

The raids are understood to relate to the Schapelle Corby interview the Seven Network has reportedly lined up following the convicted drug runners’ release from prison last Monday.

It is understood police have also raided the offices of Seven West Media’s Pacific Magazines in Eveleigh and the magazine New Idea has jointly paid for the interview with Schapelle.

Nine News journalist Mark Burrows was with police before the raid and tweeted this picture @markwburrows

Nine News journalist Mark Burrows was with police before the raid and tweeted this picture @markwburrows

Seven Network is understood to have secured the rights for a seven-figure sum, however there has been conjecture over whether the deal breaks Australian laws over the Proceeds of Crime Act, as Balinese authorities have urged Corby not to do the interview for risk of violating her parole.

Channel Seven’s Damien Smith reported the Australian Federal Police have a copy of the agreement for the Corby interview, used as part of the execution of the search warrant. The search could go on until tomorrow morning, he said.

However, Sunday Night’s offices, located elsewhere in Sydney, have not yet been visited, with Seven reporting “heated scenes” as lawyers questioned the validity of the police search warrant.

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Love Child wins 1.35m as Seven’s Revenge falls to 862,000

Love ChildNine’s anticipated new drama Love Child won 1.354m metro viewers for the first episode last night finishing the second most watched show of the night as My Kitchen Rules continued to lead the ratings with over 1.9m viewers.

The drama, first launched on Nine’s online channel Jump-in last week, knocked over 300,000 viewers off of Seven’s Revenge in the 8.40pm timeslot and was second in the network’s key demographic of people 25-54, preliminary overnight metro ratings from OzTam show.

The series created by Playmaker Media stars Jessica Marais as a midwife who returns from London to Kings Cross Hospital in Sydney in 1969, and her story intersects with that of the hospital’s head of obstetrics Dr Patrick McNaughton, played by Jonathan LaPalgia, and matron Frances Bolton, played by Mandy McElhinney, who runs the adjacent home for unwed pregnant young women.

Nine made the first four episodes of the series available to stream from February 9 before the first episode went to air last night against Seven’s Revenge which dropped from 1.184m for the first episode to 862,000.

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Seven West Media profits rise despite revenue dip as TV strengthens

SWMRevenues for the Seven West Media Group dropped in the first half of the financial year by 1.2 per cent, but profits were up 5.5 per cent due to a series of write-downs made this time last year by the group, buoyed by a dominant position in the TV advertising sector.

Overall profits rose to $150m from $142m in the same period in 2012, although massive write-downs on a series of assets meant the group posted a loss of $109m this time last year.

TV still accounts for around 70 per cent of the earnings for the Kerry Stokes controlled company, with advertising on the medium up 2.9 per cent to $606.1m, and overall revenue for  it up to $683m, a 2.3 per cent rise. However, revenue for Pacific Magazines dropped $7.3m.

Its newspaper The West Australian saw circulation revenues drop five per cent, but advertising revenues nosedive 14 per cent to $100.6m for the six months.
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Morning Update: Asian Paints use mimes in new ad; Reader’s Digest sold for £1; Nivea Men tap into ‘life hacks’ craze in new ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Campaign India: Asian Paints uses mime videos to extend ‘speechless’ to social media

“Following its television campaign featuring brand ambassador Saif Ali Khan, Asian Paints Royale Aspira rolled out a digital leg of the campaign on 3 February 2014.

The two-day campaign conceptualised by Contract Advertising featured a mime video, encouraging users to tweet using #speechless to @asianpaints what made them speechless. Mime videos based on the best tweets were created and uploaded in real time. Seventy five video stories were created, from close to 11,000 tweets the brand received.”

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Mumbrella to hold Media Metrics Masterclass on dawn of radio’s new measurement system

MediaMetrics_logo-finalMumbrella is to hold a Media Metrics Masterclass offering an update on the major changes currently taking place in several of Australia’s media currencies. Media metrics underpin the negotiations between media companies and the advertisers and media agencies they trade with.

gfk_logoThe half day event, being held in Sydney on Monday March 10, will come just one day before the radio industry sees the release of its first ratings under the new system provided by measurement company GfK.

EmmaAs well as the updates in changes to radio, the masterclass will also offer a session from Ipsos, covering EMMA – Enhanced Media Metrics Australia – which was introduced as a new readership measurement for newspaper and magazine mastheads last year.

ComScore, which is the new measurement provider of digital audiences for the Audited Media Association of Australia, will also present, as will MCN which will explain its panel system for measuring subscription television audiences.

The Mumbrella Media Metrics Masterclass comes nearly four years after the event was first launched following the introduction of the MOVE out of home measurement system.

Mumbrella Hangout with Festival of Media Asia Pacific’s Rising Stars

festival of media asia

Mumbrella held its first Google Hangout with sister site Mumbrella Asia on Monday, a 40 minute session with some of the media industry’s emerging young leaders from around Asia Pacific.

Five media executives shortlisted in The Festival of Media Asia Pacific’s ‘Rising stars’ competition joined a discussion with the Southeast Asia CEO of Starcom, Jeffrey Seah, and Mumbrella Asia’s editor Robin Hicks to talk about what matters to young people in media.

The annual Rising Star Award, which is sponsored by Starcom this year, is a competition for under 30s working in media agencies, media owners or client-side. Participants must tackle a client brief and present the work to the Festival of Media jury. Read more »

Mumbrella live blog: Monday, February 17

Welcome to Mumbrella’s live blog – keeping you up to date with what’s happening as it happens. Check in throughout the day for all the latest. Refresh the page regularly for updates.

Highlights: South Australia elects new PRIA representatives after walk-out |Will media buyers back a Schapelle Corby interview? |JWT ECD Mark Harricks quits the agency after three years |INXS telemovie loses viewers as Ten’s dancing show continues to struggle | Opinion: Online subs will not save newspapers | takes back top spot in Nielsen rankings | Virgin Australia’s open letter advert attacking Qantas |

Devine models Glass

Devine models Glass

5:42pm – Looking for a first-class read for your way home? Why not try out the unfeasibly tall Tim Devine’s account of his week living with Google Glass. Apparently it makes going into public toilets quite awkward.

5:18pm – We’re just 45 minutes away from Mumbrella Asia’s first hangout, which you can watch on this page, where Robin Hicks will be talking to the Rising Stars of the media industry in Asia Pacific.

5:03pm – It was a quiet opening for Oscar-tipped Dallas Buyers Club, but Wolf of Wall Street reclaimed the top spot in the Australian box office over the weekend.

4:50pm – We’ve just been reminded of this piece in the Rear Window section of the Australian Financial Review this morning. It appears UM boss Mat Baxter’s office has a leak.

4:11pm – Ian Mannix has joined the debate on the future of newspaper digital revenues: “I’d pay good money for an online publication sourced solely from SMH; Age/FinReview/Canberra Times. They would have one back room; one parl. bureau in Canberra; one economics desk etc etc…cutting duplicated costs. All the time giving me an outstanding paper with relevant news, well informed opinion, local content and great sport.

“Instead the old MSM stick to the old model – if I want all that I have to subscribe to three or four papers. I wont do that.” Read more »

The Wolf of Wall Street reclaims box office number one title from Robocop as The Dallas Buyers Club has quiet opening weekend

The Wolf of Wall Street has reclaimed its box office number one title from Robocop bringing in $1.9 million across 330 screens over the weekend, bringing the films Australian earnings to date to a total of $18.28 million.

The film, starring Leonardo DiCaprio as controversial New York trader Jordan Belfort who made and lost a fortune in the 80s and 90s, lost first position last weekend to the remake of the 80s sci-fi classic RoboCop.

The film, starring Joel Kinnaman, brought in $1.68 million across 227 screens, with Last Vegas coming in third bringing in $1.49 million across 259 screens.

The heavily Oscar-tipped The Dallas Buyers Club made $403,591 across 59 screens in its first weekend after premiering earlier in the week in Australia. The film, which features Matthew McConaughey as Ron Woodroof, an electrician and rodeo cowboy who is blindsided with an H.I.V.-positive diagnosis and given 30 days to live, is nominated for six Academy Awards including Best Picture, Best Original Screenplay and Best Actor for McConaughey.

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Global advertising campaign promoting advertising launched in Sydney

Screen Shot 2014-02-17 at 4.47.55 PM

The International Advertising Association (IIA) has today launched a global campaign in Sydney promoting the role of marketing communications in society.

‘The Case for Advertising’ campaign, installed at the International Airport and around the CBD, aims to show consumers and governments the value and importance of advertising, IAA Chairman and World President Faris Abouhamad said in a statement.

The campaign’s slogan, ‘Advertising. Your Right to Choose’ is a result of an industry facing increasing scrutiny by governments, he said.

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PR industry body elects South Australia team following last week’s resignations



The South Australian division of the Public Relations Institute of Australia (PRIA) has elected Leila Henderson as its new state president, following the resignation of Leigh McClusky last week. 

McClusky was one of a number of PRIA national board members who resigned en masse last week following the ousting of Terri-Helen Gaynor, in favour of new PRIA national president Mike Watson.

While Henderson takes the state presidency, the new South Australian PRIA national board representative will be Cait Tynan.

Henderson is the CEO of PR technology company Newsmaker, and formerly worked as a journalist with the Australian Women’s Weekly and The Australian, while Tynan has 20 years experience in public relations and is currently working in-house with Leighton Contractors on national communication strategies as well as the new Royal Adelaide Hospital. Read more »

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