Created by Ogilvy Melbourne, the campaign – which features an SUV crashing into a lamp post – portrays the Countryman as more fun than an SUV.
“What’s an FUV? Much more fun than a SUV for starters,” said Matt Schmidt, brand comms manager for Mini, in a press release. “The MINI Countryman FUV is MINI fun with a major difference – four doors and optional four-wheel drive. It’s big on fun and a big opportunity for the Mini brand in Australia.” Read more »
Brand and design agency Blue Marlin has appointed a creative director to run its Sydney office.
Ian Catling, creative director of Blue Marlin Asia Pacific, moves into the managing director role to replace Marshall Ward, who has moved to the agency’s London office.
His appointment marks the first time in Blue Marlin’s 20-year history that a creative has led the agency. Read more »
A Melbourne-based film director has formed a new production company with a team of directors, producers, composers, cinematographers and editors.
Amiel Courtin-Wilson, whose feature film Hail opened in limited release yesterday, has formed Flood Projects, a stable for directors with diverse skills, from cinema and visual art to performance-based projects, book publishing and album releases. Read more »
Melbourne-based Evergreen Advertising & Marketing launched in 2002, and offers research, strategy, media, creative, production and PR for the fifty-plus market.
Andrew Egan, GM of Ogilvy Australia growth companies, said: Read more »
The name change follows the acquisition of the publisher by Germany’s Bauer in early September.
ACP was known as Australian Consolidated Press until rebranding to ACP Magazines in 2000.
“I don’t think it’s sad to see the ACP brand disappear,” said Deborah Thomas, the company’s director of media, public affairs and brand development. “Most people know us by our consumer brands such as Women’s Weekly, Cleo or Cosmo, not our trade brand. And the Bauer deal is such a positive move for us. The mood in the company very buoyant.” Read more »
The campaign gives personality to different fashion items sold across the site. Read more »
Rara.com, which previously was only available via its website in Australia, this week launched its app across a multitude of mobile devices across all iOS apps and Android and the new Windows 8.
The company, which produces playlists rather providing complete album streams, has also reached a global agreement with PC manufacturer Lenovo, preloading the streaming apps on to Lenovo and Medion branded devices. Read more »
The video features the team baking cakes and sharing stats. Read more »
Whitelion, a charity that provides mentoring to troubled youth, aims to look under the veneer of Australia’s most successful people to show the mistakes made in someone’s youth does not define them for life. Read more »
The Works has reported a record year of growth as the independent Sydney creative agency celebrates a decade in the market.
Billings have climbed by 30% on last year, which the agency attributes to new business wins including Woolworth’s Everyday Rewards, and organic growth from existing clients.
Staff numbers, now at 60, have increased by 42% over the same period.
The agency was started in 2002 by creatives Damian Pincus and Kevin Macmillan, the idea for the agency hatching in a campervan. Read more »
The Singapore Airlines-backed carrier has been fined $110,000 by the Australian Communications and Media Authority for failing to unsubscribe customers from marketing emails.
The news comes in the same month that restrictions imposed on the airline were lifted more than a year after its entire fleet was grounded over safety concerns. Read more »
Coldplay to perform two exclusive Sydney gigs in branded entertainment deal backed by Huawei, EMI, 2DayFM and Sunrise
In what could prove to be one of the biggest branded entertainment deals of the year in Australia, mobile phone brand Huawei is backing two exclusive performances by Coldplay in Sydney next month.
The first of the gigs will see the British rock band perform at a secret location on Thursday 15 November, to be broadcast on Seven’s Sunrise. The event will also be streamed live on Huawei’s Facebook page.
The second gig, to take place later that day, sees radio network Southern Cross Austereo come into play, with Coldplay performing at “an intimate setting” to be broadcast on 2DayFM. As well as Huawei’s Facebook page, the gig will be streamed on 2DayFM’s website. Read more »
The advertising analysis show, featuring Leo Burnett Sydney boss Todd Sampson and Ten’s new executive GM Russel Howcroft, received its highest ratings for the season, for both Gruen Planet and its Olympic version Gruen Sweat.
The show was also ABC1’s highest rating program for the night.
Across the five city metro market, the show rated 1.038m viewers, according to preliminary ratings from OzTam. Read more »
One of the most heavily-awarded promotions in Australia has seen sales soar compared to the first year it ran.
The return of 7Eleven’s Bring Your Own Cup Day for Slurpee last month saw sales of the frozen flavoured drink rise by more than double compared to when the promo launched in 2011.
BYO Cup Day invited customers to bring any container they liked to fill with Slurpee for $2.60, the price of a medium-sized drink. Read more »
BMF has parted ways with planning director Emily Taylor, who has joined Publicis Mojo Sydney.
Her departure comes amid rumours of another series of redundancies – the third round of cuts the agency has made this year, Mumbrella understands.
Jeremy Nicholas, the agency’s CEO, confirmed Taylor’s exit, but said that no redundancies were taking place.
He also said that Taylor was to be replaced by another planner of equivalent seniority in a fortnight’s time. Read more »
Advertising agency M&C Saatchi Sydney has launched M&C Saatchi Mobile, a mobile and tablet marketing division.
The service, already established globally, will offer mobile strategy, planning, buying and tracking.
It will be run by Sarah Di Mento, who joins the company after a role at Mi9’s mobile offering 5th Finger.
M&C’s Australia-based global CEO Tom Dery commented: Read more »