More than 100 individuals, agencies, media owners and industry bodies responded to Mumbrella’s invitation to put themselves forward as session curators.
Voting on those proposals begins today with subscribers to Mumbrella’s daily email invited to have their say.
The curated sessions are just one element of Mumbrella360, which is being staged in four streams at the Hilton in Sydney. Read more »
Jane Huxley, Fairfax Digital’s general manager, media, told Mumbrella that while there have been false dawns for mobile, this year will be a watershed period for the medium. Read more »
His appointment – into what is a new role- brings to an end the joint leadership of OMD Australia featuring Terry and Peter Horgan which began when Mark Coad moved to sister creative agency CHE 17 months ago.
Although there has been no official announcement on OMD, Mumbrella understands that Horgan will now lead the agency. The agency’s official line was that there would be a further announcement later in the week.
Terry’s promotion will see him take charge of Omnicom Media’s OMD, PHD, M2M and Total Media brands, reporting in to OMG APAC CEO Barry Cupples. Horgan has been with OMD since joining the agency in the UK as head of digital in 1998. He has been in Australia for six years Read more »
To mark the 100th anniversary of International Women’s Day, which is celebrated tomorrow (Tuesday 8 March), a campaign has launched to help women in poor parts of Asia start their own businesses.
Energy supplier Origin Energy has launched a campaign to push the affordability of green energy.
Developed by DDB Melbourne, the ‘Sustainability drive’ campaign is a first for the category, according to the agency’s creative director Grant Rutherford. Read more »
Priceline has launched a campaign for its new insurance offering, Priceline Protects, targeting female consumers with the tagline, “Insurance that understands women.”
Seven won Sunday night’s ratings although Nine had the consolation prize of having the top rating digital channel with Go.
Seven took a share of 23.1% to Nine’s 20.9% and Ten’s 16%, according to preliminary metro ratings from OzTam. Read more »
Nine Entertainment subsidiary ACP Magazines has sold its stake in Carsales.com for $565 million, a move that raises questions about the timing of Nine’s potential $5 billion float by owner CVC Asia Pacific.
The sale of the 49.1% stake was underwritten by investment bank UBS at $4.92 a share – a 6% discount to Carsales.com’s closing price at the end of last week [Friday 4 March). Nine is looking to pay down $4 billion of debt ahead of an IPO that is now expected in the second half of 2011. Read more »
Ten’s return of news to the 5pm weekend slot has failed to dislodge Nine’s audience grab for the timeslot.
In January, Ten moved its state-based bulletin from 5pm to 6pm.
The move opened up a gap at 5pm which Nine dived into.
But last week, Ten announced an additional 5pm bulletin hosted by Natarsha Belling with programming boss David Mott saying: “We have long held a prominent news position at 5pm in the weekend schedule and we are not willing to give up that ground any longer.”
And although the audience was down for Nine’s 5pm bulletin, Ten was still a poor second. Read more »
Hyundai has hired Weber Shandwick as its Australian PR agency, with an initial brief to develop its corporate social responsibility strategy. Read more »
Agencies have until 4.30pm, Monday 14 March to confirm their interest by submitting a list of current clients, key services offered, relevant case studies and an idea for one of SAG’s attractions.
CPA Australia, the accounting body, has launched a campaign to encourage young people to train to become accountants, pushing the idea that “accountancy is not just about numbers” but a platform to succeed in the broader business world.
The finalists for the latest round of Mumbrella’s TV ad of the month can now be revealed. Read more »
- Introducing new Mumbrella deputy editor Robin Hicks
- James Warburton’s big move to Ten
- Tourism marketing
- Group buying sites – will it work for media sales?
- Sheen’s shine fades for Nine
- Verdict on CommBank’s webcom
- What do you do when an employee keeps tweeting about religion?
Featuring Mumbrella editor Tim Burrowes, Fleishman-Hillard VP of digital media Scott Rhodie and Mumbrella deputy editor Robin Hicks. Read more »
EFTPOS Payments Australia Limited has hired M&C Saatchi as the debit payment firm looks to boost its reputation as a low-cost, secure debit card for consumers and retailers.
M&C pitched came out on top of a pitch that kicked off in December against two shortlisted agencies. Read more »
The fading attractions of Two And A Half Men to Nine’s viewers were underlined on Thursday night with a repeat winning a four city audience of just 492,000 in the 7pm timeslot.
Last week saw the current series axed in the US thanks to the erratic behaviour of host Charlie Sheen. It is understood that Nine now only has around four or five episodes of the sitcom – previously the mainstay of its schedule – that have not previously aired.
Last night’s Two And A Half Men was the low point in Nine’s schedule, although it was dropped from the Brisbane market in favour of The Big Bang Theory. Read more »
Saatchi & Saatchi New Zealand has created a new ‘Brewing legends’ spot for Tui beer. In the ad, the Hurricanes rugby team plays a pre-season game in a farmer’s paddock opposite the Tui brewery.