Weekend catch up House Rules episodes struggle to boost audience

Weekend catchup episodes of Seven’s Hours Rules have done little to improve the show’s audience.

Saturday’s catchup, added into the schedule at the last moment, delivered a metro audience of just 138,000. And Sunday’s catch up delivered  a further 166,000 according to preliminary overnight metro ratings from OzTAM. Read more »

Telstra rolls out next stage of ‘Thanks’ campaign

TelstraTelstra is preparing to roll out a new stage of advertising around its new loyalty program called ‘Thanks’.

The campaign, which begins today, centres around outdoor and digital advertising and aims to highlight various rewards available to Telstra customers, such as movie, music and sports tickets.

Telstra will also roll out a television component for the campaign from next Sunday. Creative agency DDB and media agency OMD are responsible for the campaign. Read more »

Snowtown director Justin Kurzel directs moody NRMA Insurance campaign

A new campaign for NRMA Insurance by Whybin\TBWA has been created by Revolver Films and directed by Snowtown’s Justin Kurzel.

The campaign was launched on Sunday and features a 60-second TV and cinema spot focussing on a travelling musician watching as various communities clean up after disasters. There is also a 30-second version of the ad.

Read more »

PRIA issues agency guidelines on use of interns

PRIA logoIndustry body the Public Relations Institute of Australia has announced new rules around internships in an attempt to better clarify how agencies should utilise students who are placed with them.

The new internship guidelines are designed to ensure agencies, who often have university students placed with them, understand the requirements around reporting, insurance and management. Read more »

Red Dog director Stenders gets funding for Vietnam War drama Long Tan

Kriv Stenders, the director of 2011 box-office hit Red Dog, and Oscar winner Emile Sherman are among 15 feature projects selected for financial support in the latest $360,000 round of Screen Australia funding.

Red Dog was named Australia’s favourite film at last year’s Mumbrella Awards.

martin walsh

Long Tan producer Walsh

Stenders will direct Long Tan, the long term project of producer and former special forces soldier Martin Walsh. Actor Sam Worthington’s name has previously been attached to the project,which focuses on the battle of Long Tan in the Vietnam War.

This version of the script was written by Jack Brislee, James Nicholas, Karel Segers and Paul Sullivan.

Sherman – who won an Oscar for The King’s Speech, is producing action adventure film Mulan. Read more »

Ten Minute Talks agenda revealed: Lark vs Anon | How to say sorry | Suing The Palace | Darkside social media tips | Beyond Big Brother

mumbrella360The programme of Ten Minute Talks at Mumbrella360 in a fortnight’s time can today be revealed.

The 20 quickfire presentations – each lasting just ten minutes and shamelessly adapted from the 15 minute TED format – take place in five separate sessions across the two days of Mumbrella360.

Among the diverse series of presenters are former copywriter and Big Brother contestant Michael Beveridge, CommBank CMO Andy Lark; Emmy Award winning news producer Gerard Hosier; Sky News director of social media John Bergin and former Campaign Palace executive creative director Paul Fishlock.

The sessions:

  • Lessons from litigating: Former Campaign Palace ECD Paul Fishlock reflects on what he learned in the process of suing his former employer;
  • How to say sorry: Terri Helen Gaynor, president of the Public Relations Institute of Australia on lessons for brands on how to apologise properly when they cause offence on social media;
  • Do only white girls have periods?: Social justice campaigner and producer Gerard Hosier on how the advertising world shapes Australia’s view of itself;
  • The language of labelling: Ipsos Mackay MD Rebecca Huntley on the gulf between how the marketing world labels consumers and how they see themselves;
  • Digital vs technology: Creative technologist Ash Pegram on agencies’ transition from digital services like websites to technology-based offerings such as augmented reality, and why it matters creatively;
  • Where have all the rebels gone?: The Sound Alliance’s creative director Stig Richards shares new research into Australia’s bland new “info-besity” generation;
  • The Hansel and Gretel effect: Youth marketing strategist Dan Pankraz on the dangers of digital breadcrumbs left by selfie-obsessed teens
  • Anonymity and accountability: CommBank chief marketing officer Andy Lark on why you should not post anonymously unless you are in real danger;
  • What the media can learn from Reddit: Sky News director of social media and digital news John Bergin on the site that calls itself the front page of the Internet;
  • Winning the online gold rush: Venture Consulting’s Sue Klose on How to actually make money in digital; Read more »

Kath & Kim disappoint for Seven

Seven’s dry spell continued on Sunday night with its Kath & Kim Kountdown rating just 678,000 according to preliminary overnight metro ratings from OzTAM.

Nine had the top three shows for the night with 60 Minutes rating 1.707m, Nine News 1.578m and The Block 1.524m.

Seven News rated 1.421m while A Place To Call Home delivered the network an audience of 1.147m. Read more »

Foxtel celebrates EOFYS again

Foxtel has launched an campaign to promote its annual push for new subscribers as the end of financial year looms. ad

The “Christmas in June” panto themed ad once again promoted EOFYS – the end of financial year sale – which Foxtel first began promoting four years ago.

Updated: Foxtel’s lead creative agency is Clemenger Sydney although this campaign was created by sister agency CHE Proximity Melbourne.

The first EOFYS ad was created for Foxtel by Three Drunk Monkeys in 2009.

Puberty Blues star features in Bonds ad

Bonds CollectiblesOne of the stars of Puberty Blues, Isabelle Cornish, is the focus of Clemenger BBDO Melbourne’s new TVC for Bonds, which will debut this Sunday.

The TVC is promoting Bonds’ new Collectibles range and was directed by Patrick Hughes, who is now in the US directing The Expendables 3 with Sylvester Stallone.

The 30 second ad shows Cornish standing on a hill in her underwear. She picks up a skipping rope and starts to jump, every time she hits the ground, the garment changes colour.

Read more »

Shine Australia to produce Australian version of Embarrassing Bodies

Embarrassing Bodies UK

Embarrassing Bodies UK

Shine Australia is to produce an Australian version of the UK medical show Embarrassing Bodies for Foxtel later this year.

Production for Embarrassing Bodies Down Under will start next month, with the series expected to air on Foxtel’s LifeStyle You channel in the second half of 2013.

The host of the UK series, Dr Christian Jessen, will appear in the Australian version, although not in a hosting capacity. A Foxtel spokeswoman said he would work closely with a cadre of Australian doctors, who have yet to be announced. Read more »

Mumbrella360 delegates to get a hands-on taste of gamification in action

mumbrella360The panellists for media agency PHD’s Mumbrella360 session on the appliance of gamification to the world of marketing have been confirmed.

Chris Stephenson PHDThe session will be moderated and presented by PHD’s strategy director Chris Stephenson and also feature Colin Cardwell, founder and CEO of app and gaming development company 3rd Sense and Marigo Raftopoulos of RMIT University’s GEElab.

Along with a specially developed app for delegates to play along, the session will investigate the principles and theory of gamification, along with examples and tangible recommendations and applications for planning and creativity. Read more »

Hoopla stays silent on reader donations and ad income despite promise of ‘transparency’

hoopla logoSix months after The Hoopla’s founder Wendy Harmer claimed she would perform the “industry first” of disclosing advertising revenue and reader donations, the  website is yet to do so.

Harmer made the claim in November last year, as part of a fund-raising drive for the site, which targets middle aged women.

At the time she said in an announcement: “This may well be an industry first – there are not many companies that are prepared to discuss their finances but we think our supporters deserve transparency as they are directly contributing to our quality independent journalism.”

At the time, a spokesman for The Hoopla said this information would include advertising income, reader donations and what it pays its journalists and writers. Read more »

AFR’s James Chessell and Ben Holgate win Citi Journalism Award

The Australian Financial Review’s James Chessell and Ben Holgate have been jointly been awarded the 2013 Citi Journalism Award for Excellence for an article about the decline of the Ten network. Read more »

Choueifate claims allegations he has left Today Tonight are ‘bullshit’

Choueifate says story is wrong

Today Tonight’s executive  producer John “Choof” Choueifate has denied reports he has left the Seven show.

The Australian reports Choueifate stepped down “amid growing tension at the Seven current affairs program”.

And media website TV Tonight said Choueifate left after, “on-going speculation about the shows ratings performance and tension with Seven’s head of public affairs Neil Mooney”.

But when asked by Mumbrella about the move, Choueifate said it was the first he had heard of it.

“I haven’t left Seven at all, not that I’ve been told about,” he said.

Asked about the report in The Australian bylined to Michael Bodey, Choueifate said: “If he’s got that wrong that I’ve left the show and that’s bullshit then why would I comment on his gutter report?

“That story is 100 per cent incorrect, I have not left… unless something has happened that I’m unaware of.” Read more »

Two more seasons for ACON-sponsored online drama The Horizon

Patrick James costars as 'Wilma Bumhurt'

Patrick James co-stars as ‘Wilma Bumhurt’

A sponsor-funded online drama targeting gay men with a safe sex message has been commissioned for a further two seasons after gaining more than 6m views on YouTube .

Boaz Stark, who has written for TV shows such as Packed To The Rafters, Home and Away, Neighbours and Winners & Losers, created The Horizon three years ago via a commission from ACON, Aids Council of NSW.

The first season had a budget of just $3000, with the finale racking up more than 2m views to date. The second season’s 13th episode, which was uploaded earlier this year, is approaching 1m views for that episode alone.

ACON has committed further funding for two more seasons of eight episodes each. Stephan Elliot, who directed Priscilla Queen of the Desert, is mentoring Stark in seasons three and four. Read more »

Seven follows Nine in rejecting ‘offensive’ Greenpeace ad

The Seven Network has declined to run a Greenpeace TV ad which targets Coca-Cola over its recycling practices a week after Nine took the same approach.

Last week, Mumbrella reported how the Nine Network had rejected a confronting television commercial from the environmental group showing people enjoying bottles of Coca Cola by the beach before seeing hundreds of sea birds literally dropping from the sky. Read more »

Dualis sunroof leads to relationship breakup in new Nissan ad

A new ad for the Nissan Dualis sees a boyfriend dumped after a skywriter sabotages his proposal because he takes a fancy to the woman after seeing her through the car’s panoramic sunroof.

Read more »

House Rules falls to 687,000 for Seven

house rulesSeven appears to be facing a major problem with the ratings of its renovation show House Rules falling again on its third outing.

House Rules rated just 687,000 according to preliminary overnight metro ratings from OzTAM. This followed an opening of 803,000 on Tuesday and a fall to 784,000 on Wednesday.

Last night saw viewers opt for Nine’s double episode of The Block, which averaged 1.041m and 853,000. Read more »

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