Mini takes aim at SUV market with its ‘Fun Utility Vehicle’

Mini claims to have invented a new category of car, the FUV – or Fun Utility Vehicle – in a new ad campaign for the Mini Countryman.

Created by Ogilvy Melbourne, the campaign – which features an SUV crashing into a lamp post – portrays the Countryman as more fun than an SUV.

“What’s an FUV? Much more fun than a SUV for starters,” said Matt Schmidt, brand comms manager for Mini, in a press release. “The MINI Countryman FUV is MINI fun with a major difference – four doors and optional four-wheel drive. It’s big on fun and a big opportunity for the Mini brand in Australia.” Read more »

Blue Marlin appoints creative director Ian Catling to run Sydney office as MD

Ian Catling

Brand and design agency Blue Marlin has appointed a creative director to run its Sydney office.

Ian Catling, creative director of Blue Marlin Asia Pacific, moves into the managing director role to replace Marshall Ward, who has moved to the agency’s London office.

His appointment marks the first time in Blue Marlin’s 20-year history that a creative has led the agency. Read more »

Hail director forms production company Flood Projects

Amiel Courtin-Wilson

A Melbourne-based film director has formed a new production company with a team of directors, producers, composers, cinematographers and editors.

Amiel Courtin-Wilson, whose feature film Hail opened in limited release yesterday, has formed Flood Projects, a stable for directors with diverse skills, from cinema and visual art to performance-based projects, book publishing and album releases. Read more »

Ogilvy strikes strategic alliance with fifty-plus specialist Evergreen

Ogilvy has struck a strategic alliance with baby boomers and seniors specialist Evergreen.

Melbourne-based Evergreen Advertising & Marketing launched in 2002, and offers research, strategy, media, creative, production and PR for the fifty-plus market.

Andrew Egan, GM of Ogilvy Australia growth companies, said: Read more »

ACP to rebrand as Bauer Media

ACP Magazines, a brand that has existed in Australia since the 1950s, is to be renamed Bauer Media.

The name change follows the acquisition of the publisher by Germany’s Bauer in early September.

ACP was known as Australian Consolidated Press until rebranding to ACP Magazines in 2000.

“I don’t think it’s sad to see the ACP brand disappear,” said Deborah Thomas, the company’s director of media, public affairs and brand development. “Most people know us by our consumer brands such as Women’s Weekly, Cleo or Cosmo, not our trade brand. And the Bauer deal is such a positive move for us. The mood in the company very buoyant.” Read more »

BrandsExclusive makes fashion talk in outdoor campaign

Online fashion site BrandsExclusive has launched an outdoor ad campaign based on the idea that fashion talks.

The campaign gives personality to different fashion items sold across the site. Read more »

Streaming service Rara.com gets mobile

An online music streaming service has launched an app across multiple devices for the Australian market.

Rara.com, which previously was only available via its website in Australia, this week launched its app across a multitude of mobile devices across all iOS apps and Android and the new Windows 8.

The company, which produces playlists rather providing complete album streams, has also reached a global agreement with PC manufacturer Lenovo, preloading the streaming apps on to Lenovo and Medion branded devices. Read more »

NAB cooks up a video to mark social media landmark

nab social media bakingNAB has created a video to thank its digital followers as the banking brand’s inhouse social media team celebrates its second birthday.

The video features the team baking cakes and sharing stats. Read more »

Celebrity confessionals in youth charity campaign

Confessionals from TV personalities and senior business people about mistakes they made in their youth is the idea behind a charity campaign for troubled young people, created by BMF.

Whitelion, a charity that provides mentoring to troubled youth, aims to look under the veneer of Australia’s most successful people to show the mistakes made in someone’s youth does not define them for life. Read more »

The Works reports record growth year on 10th birthday

Kevin Macmillan, Damian Pincus, Douglas Nichol

The Works has reported a record year of growth as the independent Sydney creative agency celebrates a decade in the market.

Billings have climbed by 30% on last year, which the agency attributes to new business wins including Woolworth’s Everyday Rewards, and organic growth from existing clients.

Staff numbers, now at 60, have increased by 42% over the same period.

The agency was started in 2002 by creatives Damian Pincus and Kevin Macmillan, the idea for the agency hatching in a campervan. Read more »

First speakers revealed for Festival of Branded Entertainment

Branded entertainment festivalThe draft program and first speakers for the first Australasian Festival of Branded Entertainment have been revealed.
The one day conference and awards – the first of its kind in Australia – takes place on November 20 at the Museum of Contemporary Art in Sydney.
Branded entertainment is one of the fastest developing areas of the media and marketing industry. The festival is being organised by Mumbrella and sister title Encore.
The day will kick off with a session looking at the process of making great branded entertainment, before a discussion on how to ensure that the content finds an audience. Read more »

Tiger Airways fined for spamming customers

Tiger Airways has been found guilty of spamming its customers by Australia’s communications watchdog.

The Singapore Airlines-backed carrier has been fined $110,000 by the Australian Communications and Media Authority for failing to unsubscribe customers from marketing emails.

The news comes in the same month that restrictions imposed on the airline were lifted more than a year after its entire fleet was grounded over safety concerns. Read more »

Coldplay to perform two exclusive Sydney gigs in branded entertainment deal backed by Huawei, EMI, 2DayFM and Sunrise

Sunrise & Huawei Ascend present Coldplay Live

In what could prove to be one of the biggest branded entertainment deals of the year in Australia, mobile phone brand Huawei is backing two exclusive performances by Coldplay in Sydney next month.

The first of the gigs will see the British rock band perform at a secret location on Thursday 15 November, to be broadcast on Seven’s Sunrise. The event will also be streamed live on Huawei’s Facebook page.

The second gig, to take place later that day, sees radio network Southern Cross Austereo come into play, with Coldplay performing at “an intimate setting” to be broadcast on 2DayFM. As well as Huawei’s Facebook page, the gig will be streamed on 2DayFM’s website. Read more »

Gruen Planet closes with season ratings best

Last night’s final episode of Gruen Planet for 2012 ended on a high note.

The advertising analysis show, featuring Leo Burnett Sydney boss Todd Sampson and Ten’s new executive GM Russel Howcroft, received its highest ratings for the season, for both Gruen Planet and its Olympic version Gruen Sweat.

The show was also ABC1’s highest rating program for the night.

Across the five city metro market, the show rated 1.038m viewers, according to preliminary ratings from OzTam. Read more »

Slurpee sales up by 149% on last year’s BYO Cup Day promotion by 7Eleven

One of the most heavily-awarded promotions in Australia has seen sales soar compared to the first year it ran.

The return of 7Eleven’s Bring Your Own Cup Day for Slurpee last month saw sales of the frozen flavoured drink rise by more than double compared to when the promo launched in 2011.

BYO Cup Day invited customers to bring any container they liked to fill with Slurpee for $2.60, the price of a medium-sized drink. Read more »

BMF parts ways with planning director Emily Taylor, rumours of more job cuts

More staff cuts?

BMF has parted ways with planning director Emily Taylor, who has joined Publicis Mojo Sydney.

Her departure comes amid rumours of another series of redundancies – the third round of cuts the agency has made this year, Mumbrella understands.

Jeremy Nicholas, the agency’s CEO, confirmed Taylor’s exit, but said that no redundancies were taking place.

He also said that Taylor was to be replaced by another planner of equivalent seniority in a fortnight’s time. Read more »

Havaianas attempts to get its name in the dictionary

A campaign to get a popular thong brand name into the dictionary has launched online and through experiential activity at Sydney’s Customs House.

Brazilian brand Havaianas is looking to get its trademarked name into the Macquarie Dictionary by trying to prove it has become the generic term for a thong in the Australian lexicon. Read more »

M&C Saatchi launches mobile division

Sarah Di Mento

Advertising agency M&C Saatchi Sydney has launched M&C Saatchi Mobile, a mobile and tablet marketing division.

The service, already established globally, will offer mobile strategy, planning, buying and tracking.

It will be run by Sarah Di Mento, who joins the company after a role at Mi9’s mobile offering 5th Finger.

M&C’s Australia-based global CEO Tom Dery commented:  Read more »

 
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