Lego recreates Australia’s most famous moments in history

2012: Australian racehorse Black Caviar is undefeated in 22 races

Lego has recreated the most famous moments in Australian history – as voted by the public – out of its famous toy bricks.

The activation is part of Lego’s Festival of Play campaign that celebrates 50 years of the toy brand in Australia.

The public was asked to vote on their 25 top Australian moments over a three week period. Around 14,000 votes were cast.

Six of the top ten were sporting moments. Read more »

Brownlow coverage kicks goals for Seven

Seven’s live broadcast of the AFL’s Brownlow Medal was the top program in Melbourne and Adelaide on Monday night and second in Perth.

Despite not airing on Seven in Sydney and Brisbane, the show was sixth in total viewers for the night with a total of 979,000.

In Melbourne the awards rated 637,000, in Adelaide it rated 158,000 and 160,000 in Perth, according to preliminary ratings from OzTam.

Read more »

Annick Perrin shifts from Ikon to Initiative

Annick perrinIkon Communications’ joint Sydney MD Annick Perrin has been hired as managing director of rival agency Initiative Sydney.

Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.

The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Read more »

Southern Cross Austereo appoints Cathy Thomas to run Melbourne operation

Cathy Thomas: almost 20 years with SCA

Southern Cross Austereo has appointed Cathy Thomas as general manager of its Melbourne operation.

Currently the company’s national sales director, she replaces Ben Amarfio who moved to Cricket Australia in August.

Before taking the top sales job in February, Thomas was director of radio sales. She has been with the company for close to 20 years.

The company is searching for someone to fill the national sales director role. Read more »

Euro RSCG rebrands as Havas Worldwide, hands out cookies

havas logoStaff at ad agency Euro RSCG have marked thair rebranding as Havas Worldwide by baking cookies and selling them to commuters for the price of a smile.

The local initiative comes as the network undergoes a global rebrand across its 316 offices. Locally that sees Havas’ Euro RSCG agencies rebadged as Havas Worldwide Sydney and Havas Worldwide Melbourne. Read more »

Royal Melbourne Show attracts new and old sponsors Thomas Dux and CommBank

Specialty grocery store Thomas Dux has sponsored the Royal Melbourne Show for the first time, while CommBank has continued its association with the event that dates back to 1925. Read more »

Nine denies Big Brother rigging – says auditor witnessed vote tally

big brother logoThe Nine Network has denied the voting process behind Big Brother is manipulated after the network aired a promo about an evicted housemate hours before public voting in last night’s Live Eviction program had finished.

The reality show was accused of ‘rigging’ the eviction process via its Facebook fan page by from dozens of users after the promo aired. A Facebook post from Big Brother received over 700 comments. Read more »

Aussie shark film Bait struggles in opening box office weekend

Australian sharksploitation film Bait has struggled to find an audience at local cinemas in its opening weekend at the box office.

Directed by Kimble Rendall and distributed by Paramount, the 3D film about a group of customers stranded in a shopping mall after a tsunami strikes, only to be harassed by a great white shark, was filmed in the Village Roadshow Studios on the Gold Coast.

The film took $365,000 according to the Motion Picture Distributors Association of Australia.

Read more »

Pork battles beef in health stakes as Monty Noble launches debut work

Pork: 'half the fat of red meat'

Noble Brands Worldwide, the start-up agency from advertising creative Monty Noble, has launched its first work for Australian Pork, the client he won from his former employer Shift earlier this month.

The work is the same concept that was presented in the pitch that won the business for Noble and his partner, and the new agency’s MD, Chris Pinnegar.

Pork has half of the fat of red meat, the ad claims.

Read more »

Ten Network introduces live poker game for revenue raiser

poker tenChannel Ten’s digital channel One is to start airing a Tuesday night show in which viewers can play along live to poker hands being shown on screen in the hope of winning $500. Read more »

iiNet: Life upgraded

Internet provider iiNet has launched a campaign to push its customer service and new product launches based around the slogan ‘Life upgraded’.

The campaign – created by ad agency BWM – includes TV, cinema, radio, print, online and outdoor activity.

Read more »

Yahoo!7 and Nine News launch new news sites in beta

yahoo7nine msnYahoo!7 and NineMSN have launched new websites for their respective news brands. The sites are available to some users in beta ahead of of the official launches, both of which are slated for mid-October.

Nine emphasises the speed of its news offering, with an “up-weighted focus on breaking news faster” according to a press release. The other key changes are increased use of video with more Nine News TV integration, better ease of sharing and the use of “most talked about” rankings for stories, along with a new format for mobile and tablet.

Read more »

Patts Sydney promotes Bart Pawlak to creative director, Y&R changes job title language

Bart Pawlak

Y&R Brands has announced another change to its Sydney office following the appointment of Jason Buckley as COO last week, promoting Bart Pawlak to creative director.

Pawlak, who is credited with being “an integral part of the Sydney agency’s creative resurgence” in a press release from Patts, rises from senior copywriter.

He will report into Y&R Brands Sydney’s chief creative officer Julian Watt, whose job title – along with others at the agency – has just changed.

Watt was group ECD until last week, when Jason Buckley was appointed chief operating officer.

An agency spokesperson said that there had been no official directive from New York on the job title changes. “Times are changing and this is how we’re talking,” she told Mumbrella. Read more »

Leigh Monti promoted to top sales job at ACP

leigh montiLeigh Monti was today named as ACP Magazines’ sales director just seven months after joining the company.

He replaces Louise Barrett who is moving to Ten. Barrett’s last day with ACP today although she will not be able to start at Ten until the new year.

Matthew Stanton, CEO of ACP Magazines, said in a press release: “I take this opportunity to thank Lou for the great work she has done here at ACP across all of our brands and multi-platform channels and wish her all the best for the future. Read more »

Change of guard at L’Oreal as top marketer Mark O’Keefe departs

O'Keefe: out after 7 years

New broom: Jon Arnold

The top marketer at L’Oreal has exited after a 20-year tenure with the company.

Mark O’Keefe, who was general manager of L’Oreal Australia’s consumer products division for the last seven years, has left “to pursue a new challenge outside the group,” according to an internal memo from the company’s Melbourne-based boss.

O’Keefe has been replaced by Jon Arnold, who has been with the company for 14 years, latterly based in Paris.

Arnold will oversee brands including L’Oreal Paris, Garnier and Maybelline. He will work with agencies including Publicis Mojo Melbourne and digital shop Reborn. Read more »

Nissan Navara pulls tank to prove ‘Australia’s most powerful tradie’ credentials

"Make sure you drop the clutch"

Japanese carmaker Nissan has launched an ad that shows off the pulling power of its Navara marque.

In the ad, a man driving a Nissan Navara helps out a group of army cadets by pulling their tank, which is having technical difficulties.

“The Nissan Navara is still Australia’s most powerful tradie,” the ad claims.

Read more »

Bundaberg rum returns with another founder’s tale

bundaberg adRum brand Bundaberg has launched a new ad poking fun at the grandiose claims made by some alcohol brands about their early heritage.

The ad features a group of sugar millers back in 1885 deciding in a somewhat lackadaisical way how to address an oversupply of molasses. Read more »

Big Brother ratings hold up despite apparent eviction spoiler

Sunday’s Big Brother live eviction show maintained its ratings from last Sunday despite the network accidentally airing a promo about the evicted housemate a few hours before the show.

Nine has been accused by some fans of rigging the result after it played the supposed spoiler of house-mate George’s eviction while voting was still going on. Read more »

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