Ten’s Breakfast boss: I’m not thinking about ratings but unlike Kochie and Karl, Paul Henry will say what he thinks
The EP of Ten’s new show Breakfast says that she has had no conversations with her bosses about ratings.
Majella Wiemers told Mumbrella editor Tim Burrowes: “I haven’t even thought about figures. It’s never been brought up in any of my discussions. At no stage were figures ever bandied about.”
Breakfast goes on air a week on Monday. Yesterday analyst Steve Allen suggested Breakfast needs to deliver metro ratings of at least 100,000, which would still put it well behind Sunrise and Today.
Wiemers also discussed the appointment of controversial Kiwi Paul Henry, accusing the presenters of Seven’s and Nine’s shows of being unwilling to say what they think. Read more »
The appointment follows a dramatic final round of pitching with incumbent San Francisco-based agency Goodby Silverstein & Partners, which won the brand account in April 2007.
The decision is welcome news for M&C, which has been on the receiving end of a number of painful reviews – Woolworths, Optus and CommBank’s rival ANZ – over the past 12 months.
For Goodby, the decision will hamper the highly regarded agency’s plans to establish a permanent presence in Australia.
However co-chairman Jeff Goodby told, Mumbrella: “We’d love to stay. We want to hear from another Australian client.
“I’ve loved working in the country, we’ve loved working there. We had a wonderful time and we’d love to carry on with another client – it’s not about the money. I’ve loved my experience and I plan and hope to continue doing so. I just need a piece of business to continue doing so.”
CMO Andy Lark told Mumbrella that CommBank’s relationship with BMF, which handles the directing marketing and transactional business, will continue until the end of the financial year. The bank has not yet clarified what will happen beyond that point.
The debut of Earthflight, a show about the lives of birds, rated with 587,000 viewers for Nine last night.
The show was soundly beaten in the 7.30pm time slot by My Kitchen Rules on Seven, which was the only non-news show to rate more than 1m viewers in another dreary Thursday for television viewing.
According to ZO: “The role is designed to generate broader and more innovative strategic solutions for ZenithOptimedia clients, specifically focused in the technology space.”
Michie has also previously worked at Tribal DDB in Sydney. He has a scientific background, holding degrees in microbiology and biochemistry. Read more »
The Communications Council has confirmed Margaret Zabel as its CEO three months after she took the helm on an interim basis following the mysterious departure of her predecessor Daniel Leesong.
Communications Council chairman Anthony Freedman said: “Margaret has shown an exceptional commitment to the organisation so far and brings fresh thinking for the future as well as a ‘client perspective’ on many aspects of our work. This will be essential in helping to deliver initiatives that effectively illustrate the contribution our industry makes to the economy, culture and society.” Read more »
The channel, which launches at 6:30pm tonight, will see Solo partner with key programming including American series Ax Men, Swamp People, Big Shrimpin and Australian first run series MegaTruckers produced by Cordell Jigsaw, the production house behind Bondi Rescue and SBS series Go Back To Where You Came From.
MegaTruckers follows blue collar hero Jon Kelly and his team of drivers who haul some of the world’s largest and heaviest loads across treacherous Australian terrain. US parent channel, A&E Network, is the number one rating American cable channel within its audience of men aged under 40 years. Read more »
Nine’s Today show has moved closer to Seven’s morning market leader Sunrise, OzTam ratings analysis carried out by Fusion Strategy suggests.
The analysis by Fusion boss Steve Allen was driven by the imminent launch of Breakfast on Ten in 11 days time.
Over the summer the gap between Sunrise and Today shrank to an average of just 31,000 viewers across the metro markets – compared to the average across the official 2011 ratings period of 41,000. The gap is the smallest since Sunrise overtook Today in 2005. It was at its widest in 2006 when the gap was 206,000. Read more »
One of Australia’s highest profile admen Hamish McLennan – who announced last year he was stepping down as global CEO of Y&R Advertising – has taken a senior role with News Limited’s parent company News Corporation.
McLennan has been appointed to the new role of executive vice president, Office of the Chairman.
The role will be split between Australia and New York, and McLennan will report to News Corp chairman Rupert Murdoch and chief operating officer Chase Carey.
McLennan has been close to Murdoch for some time. Four years ago he interviewed Murdoch on stage at the Cannes Lions during which he praised his creation of Fox News and his “smart” management decisions over MySpace.
Seven’s strong start to the first week of the official ratings period continued on Wednesday night, with My Kitchen Rules winning the night, and the network taking five of the top six spots.
The cooking contest had its best outing of the year with 1.923m viewers across the five city metro, according to preliminary data from OzTam.
Across the key advertising demos of 16-39, 18-49 and 25-54, MKR was in a class of its own with nearly double the ratings of the second place show for the night, fellow Seven show Please Marry My Boy. Despite coming second in the key demos, Please Marry My Boy was fifth in total people with an average of 1.030m.
The title – a joint venture with Hearst – was due to launch in the Australian autumn.
The move was announced in October at Nine Entertainment Co’s TV upfronts presentation to media agencies and advertisers.
However ACP MD Phil Scott, who did the deal, was ousted justthree weeks later.
The Australian is speculating that the women’s title will not now launch until next year. Read more »
An experiment in consumer psychology carried out by Naked Communications at last year’s Mumbrella360 had been accepted as a research article for the Society of Consumer Pschology Annual Conference.
Brooke Ward, Naked’s consumer insights manager, will travel to Las vegas to present the research at the conference next week.
The article – ‘Behaviour Change: Why Action Advertising Works Harder Than Passive Advertising’ – has been jointly authored by Ward, Naked’s global head of behavioural science Adam Ferrier and Deakin University academic Josephine Palermo.
The first day of Mumbrella360 saw four separate streams of the conference all given a different presentation on behalf of the event’s chosen charity Save The Children. Read more »
PR and experiential agency Noiseworks Media staged a fake protest in Sydney’s Pitt Street Mall to promote lingerie client Honey Birdette.
Around 40 models took part in the Valentine’s ‘s Day march demanding lingerie rather than chocolates. Read more »
SBS had to make unprecendented cuts to its foreign language radio services because of its financial woes, the broadcaster has revealed. Read more »
Saatchi & Saatchi is back in the retail business after picking up Big W.
The win is the first major one in at least a couple of years for the agency which is currently making a fresh start under new CEO Michael Rebelo.
The Big W win partly makes up for the loss of David Jones in July 2010.
The change comes as a major blow to Y&R Group’s Ideaworks.
Rebelo said: “As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us.
“Our appointment to such an iconic Australian brand is a great endorsement of the new team and momentum we’re building at the agency.”
The account begins immediately. Read more »
English held a series of senior marketing roles at Microsoft in the UK and Australia from 1997 to 2010. Read more »
Creative agency Leo Burnett Sydney is to boost its focus on shopper marketing in 2012.
The agency has hired Karen Bowie, formerly of Reckitt Benckiser, into a new role of head of shopper marketing.
Bowie was at Reckitt Benckiser in the US for five years in various sales positions and prior to that held account management and sales analytics roles at brands including Gillette, Nestle and Ferrero.
Australia’s 200 subscription TV channels bring in about 10% of the advertising revenue of Free TV, new figures from pay TV body ASTRA suggest.
According to data for the second half of 2011, advertising on subscription TV grew by 3.75% to nearly $213.6m compared to 2010.
Commonwealth Bank has continued to roll out new executions based around the Start With Us positioning.