Sydney Opera House, NAB and iSelect join Meet the Marketers panel


Three more high-profile marketers have been added to the lineup for Mumbrella’s Meet the Marketers panels taking place in Brisbane, Sydney and Melbourne in just over three weeks time.

Now in its third year the event brings together some of the top marketers in the country for a panel discussion on the state of the industry and where they see it progressing in 2014.



Kevin Ramsdale, the general manager of consumer marketing at National Australia Bank, and Geraldine Davys, marketing director of iSelect, will join marketers from Fairfax and Collingwood Football Club for the Melbourne panel on Wednesday, January 29.

Sydney Opera House marketing director Anna Reid has been added to the lineup for the Sydney event which takes place on the evening of Wednesday, February 5 and includes marketing bosses from the NRL, News Corp and Westfield.

It is the first time the event will be held in in Brisbane, with marketers from Gold Coast 2018 Commonwealth Games, Brisbane Broncos, Nova 100 and Flight Centre confirmed for Thursday, January 30.

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Australian journalist ‘prepared to go to jail’ for a free media in Thailand

Alan MorrissonVeteran Australian journalist Alan Morison has said he is prepared to go to jail over criminal libel charges brought by the Royal Thai Navy to stand up for press freedom in Thailand.

Morison, who worked for The Melbourne Herald in the 1960s and has worked at newspapers in London, as well as and The Brunei Times, says the Royal Thai Navy has failed to understand the workings of a democracy by taking legal action over an article published in July.

The Navy allege a paragraph in the article published in the Phuketwan, which summarised a Reuters report about the smuggling of Rohingya migrants, harms its reputation and has filed charges under both the defamation act and the Computer Crimes Act – two laws opposed by human rights activists.

Morison told Mumbrella Asia: “Instead of making a telephone call to explain the problem or issuing a media statement, the Royal Thai Navy sued us five months later over a paragraph we ran word for word from Reuters. The paragraph does not even mention the captain who sued, or the Royal Thai Navy. Reuters is being sued too, say the police, but even more slowly than we are.” Read more »

Expedia recruits British actor Bill Nighy to promote sale through office stationery

Online travel company Expedia has recruited the talents of British actor Bill Nighy to promote its “biggest sale ever” in a series of TV adverts.

The campaign, developed by DDB Sydney and Carat, features the voice of Nighy who brings to life the thoughts of various pieces of office stationery left behind over the summer holidays.

DDB Sydney executive creative director, Dylan Harrison said in a statement: “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.

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OOH industry promotes how its advertising gives back to community

OMA_IIC_Jan2014_4The out-of-home (OOH) industry has launched a new campaign promoting “lesser known facts” about outdoor advertising, focusing on how the industry gives back to the community.

The campaign, which launched on December 31, runs across Outdoor Media Association (OMA) member inventory nationwide, with Adshel, APN Outdoor, Bishopp, Executive Channel, goa, iOM, JCDecaux, Metrospace, Media, Ooh Media,ROVA and Paradise all donating free ad space for the campaign.

OMA CEO, Charmaine Moldrich said in a statement: “Outdoor advertising is the only media that gives back to the community in this way, subsidising public amenities, including bus shelters, public toilets, park benches and transit infrastructure, as well as contributing to council fees and superannuation.

“It’s not a well-known fact in the community and we want to let people know how much we really contribute but we didn’t want to be too earnest about it.”

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Weight Watchers changes tack and aims to inspire with new brand campaign

Weight Watchers has kicked off an emotional new brand campaign aimed at making people believe in themselves again, in a departure from previous celebrity endorsement spots.

The ‘Awaken Your Incredible’ campaign, created by BMF, reflects on the personal hurdles commonly encountered in life, celebrating how individuals overcome them.

Michael Burgess, Weight Watchers general manager, marketing, said in a statement: “Weight Watchers is founded and built on the truth that the only lasting weight loss solution for you, comes from within you. The core creative idea has hope and flexes the motivational muscle.” Read more »

Australia’s Ashes win brings 1.4m to Nine

Australia wins the Ashes

Australia celebrates victory over England in The Ashes. Photo from Cricket Australia

Channel Nine had over 1.4m metro viewers watching as Australia closed in on a whitewash over England in The Ashes fifth test on Sunday afternoon, with just under 1.4m staying tuned as the team cemented their victory and lifted the urn in the evening session.

The Ashes gave Channel Nine the top five programs yesterday with the three sessions of play as well as The Cricket Show, on at 12.30pm during the lunch interval, leading into Nine News at 6pm which grabbed more than 1.12m at 6pm.

Meanwhile Seven News at the same time averaged 961,000 metro viewers, according to preliminary overnight metro ratings from OzTam. Read more »

Ikon strategy director Bronwyn Cooper moves to OMD



Ikon has lost another senior staffer with OMD taking strategy director Bronwyn Cooper as its new strategy group head.

Cooper, who had been at Ikon for four years working on accounts including the Commonwealth Bank and Westfield as strategy director, and will work alongside former Naked strategist Nick Kavanagh, who Mumbrella revealed has surfaced at the agency after leaving the strategy hotshop last July.

The announcement comes a few weeks after Ikon lost the Vodafone account to independent agency Bohemia, and less than a year after a clean-out in the top ranks at the agency saw CEO Dan Johns replaced by Mindshare boss James Greet, with several other senior management members also getting the axe. Read more »

Holiday Update: Microsoft celebrates ‘heroic women’; Holden attacked on social media for ad

This is our Holiday Update, rounding up international media and marketing news from while you were celebrating the festive season.

AdWeek: Microsoft Celebrates the Heroic Women of 2013 in Inspirational Bing Ad

“Microsoft took a different approach this time with its year-end roundup for Bing. Instead of simply copying Google’s Zeitgeist with its own year in review, it focused instead on theinspiring (and presumably well-searched) women of 2013.”

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2013 – Radio ads of the year

1. Road

This ad by DDB Sydney’s Jim Curtis and Ryan Fitzgerald for Volkswagen’s fatigue detection technology features the voice of a driver reporting what he sees. When his thoughts drift he’s woken up by an alert. The ad won the first round of the 2014 Siren awards and a Silver Radio Lion in Cannes.

2. Boss Man

Just three months after Dumb Ways to Die swept the 2013 Siren awards, McCann Melbourne and Metro Trains won all the categories in round two of the 2014 Sirens with an ad for the Metro Notify app. The 30 second ad features a woman who delivers bad news – the train is going to be late – and good news – you know this because you downloaded Metro’s new Notify app.

3. Geek Speak Klingon

This radio ad speaks to geeks in a language they understand – Klingon. Written by Pat Lennox, Ben Green, Guy Howlett and Neil Martin of Marketforce, the ad forms part of “The Geekiest Promo in the Universe” campaign for internet provider Internode.

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2013 – The year in box office

1. The Great GatsbyGatsby

Made with an estimated budget of $105m, The Great Gatsby grossed $346m worldwide with $27.3m of that coming from Australia alone. While it’s an impressive sum, the film has some way to go to top Australia’s biggest earner of all time, Crocodile Dundee, which took $47.7m at the local box office back in 1986. It also failed to beat two of Baz Luhrmann’s other films, Australia and Moulin Rouge, which grossed $37.5m and $27.7m respecti

2. Goddess

Directed by Mark Lamprell and featuring Australia’s favourite funny lady Magda Szubanski, Goddess made just $1.6m at the local box office which is probably the equivalent of the loose change Luhrmann has in his pockets post Gatsby.

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2013 – The best outdoor ads of the year


The online gambling site demonstrated its support for Australian sporting team the Wallabies with an epic image of a wallaby apparently sodomising a lion in a field near near the flightpath for Melborune airport. The 15,000 square metre billboard also included the cheeky message ‘Rooting for the Wallabies’.


A campaign which caught the public’s attention almost instantly, Bonds teased audiences with cryptic logos across Brisbane, Melbourne and Sydney featuring the word ‘Boobs’ in the Bonds logo style. The campaign was designed to generate public interest in the company’s new bra range.


Aussie beer brand Victoria Bitter erected giant cricket scoreboards in Sydney, Brisbane and Melbourne which delivered live Ashes updates. Read more »

Marijuana marketing, divorce parties, hashtag fatigue and 97 other things to watch in 2014

Advertising agency JWT has produced a list of 100 things to watch that will affect media and marketing globally next year.

Edible packaging, aerial yoga, Chinese wine, rivals to Bitcoin, internet safety nets and robots for kids feature in the list, which is part of an annual study by JWT’s New York office.

Ann Mack, director of trendspotting at JWT, said: “With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch. Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts.”

“It also reflects broader shifts that we’re forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an ‘everything goes’ age.”

The list in full: Read more »

GoodTime Burgers takes to Tinder and hits out at ad ban

The marketing boss behind a controversial burger advert banned by the Advertising Standards Bureau (ASB) has said she does not feel it is “degrading” to women, and said the brand has been using Tinder to expand its reach.

GoodTime Burger has received criticism on social media after an ad showing a woman with a burger between her buttocks published in Bondi community magazine The Beast went viral on social media after an article in The Daily Telegraph about it.

However, marketing manager Laura Brown said the brand had benefitted from the extra publicity, and had sold out of burgers twice since the first store opened in The Eastern Hotel in Bondi Junction in mid-December.

She told Mumbrella: “We were surprised the ad was banned by the ASB. It was targeted at the audience living in that area in a local magazine and we did not feel it was degrading to women, it was irreverent humour.

“We wanted to. Get maximum exposure for the advert, but we have been very surprised with ow much exposure we have received.”

Rikki Kasso, creative director of Meso Creative, said the ad was targeted at the core demographic for the brand of creative professionals males aged 25-35.

He added: “The image encompassed our entire vocabulary and communication strategy for the GoodTime brand. Sun, Fun, and Buns. The extra large, fresh baked buns being the GoodTime Burgers distinct point of difference, coupled with the Bondi location where bikini’s seem to be a uniform.

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2013 – Viral videos of the year


The Australian Liberal Party’s Jaymes Diaz made international headlines after an excruciatingly awkward six-minute interview with Channel 10 in which he was quizzed about the Coalition’s six part plan to “stop the boats”. Unfortunately for Diaz, he struggled to remember all six points.

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Miracle catch nets increased viewers for Big Bash on Ten

A catch being touted as one of the greatest ever helped Ten to some of its best ratings in the Big Bash League clash between the Brisbane Heat and Sydney Sixers last night.

Sixers fielder Jordan Silk was trending on Twitter following the incredible athletic catch, which helped his side to a tense four-run victory, and Ten to figures of 754,000 for the second innings of the match, according to preliminary overnight figures from OzTam.

It was the seventh most-watched show of the evening, with the first session which started at 7.30pm just behind with 702,000 viewers, and the post game show hanging on to 600,000 viewers in 10th spot, while the main match sessions were first and second in the 18-49 and 16-39 demographics.

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2013 – TV flops

1. Reef Doctorsreef-doctors

Channel Ten started spruiking Reef Doctors at their upfronts so long ago that when the series didn’t launch right away, many were speculating why. Despite the lovable Lisa McCune playing a leading role, the show failed to find an audience. Appearing in a 6.30pm timeslot, the series first episode rated just 357,000. It then disappeared from the schedule.

2. Can of Worms

The return of Ten’s panel show Can Of Worms managed just 351,000 capital city viewers beaten by Ten’s afternoon soap The Bold And The Beautiful on the same day which drew 416,000, according to preliminary OzTAM ratings.

Recipe-riches3. Recipe to Riches

While the concept sounded like a marketer’s wet dream – David ‘Nobby’ Nobay a judge! – the series did little for Australian audiences. The show debuted to 616,000 viewers and went downhill from there.

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Former Ten foreign correspondent Hamish MacDonald signs with ABC in US

Hamish MacdonaldTen’s former chief foreign correspondent Hamish MacDonald has confirmed he has signed a new contract with ABC in the US to be the network’s international affairs correspondent.

MacDonald confirmed his departure from Ten in September in  a series of tweets, but it is understood he had been tied to the network with a contract until March.

However, this morning he tweeted confirming he had landed the new role with ABC, one of the three major TV networks in the US, saying on Twitter: “Very happy to tell you I am joining @ABC America as ‘International Affairs Correspondent’, starting on Monday.”

He later confirmed he would be committing to a “few smaller” Australian projects in 2014, but will be based in London as he would be “much closer to so many of the big stories”. Read more »

Zoosh uses ‘Yummy face’ for new salad dressing push

Kraft salad dressing brand Zoosh has launched a new ad campaign featuring the ‘beautiful people’ making ‘yummy face’ in a new campaign via Droga5.

In the stylised TVC released just before Christmas a faux German voiceover describes the secret behind good looking people is Zoosh salad dressing, which when eaten makes people pull the ‘Yummy Face’.

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