MFA finalists revealed

The finalists for the Media Federation Awards have been announced. MindShare leads the pack with the most shortlisted entries, followed by OMD and Naked.

The list of finalists in full: Read more »

First Mumbrella Awards shortlists revealed

The first shortlists can be revealed for this year’s Mumbrella Awards.

The process has undergone a major revamp this year with new categories, a rigorous, two-stage judging process and Telstra’s chief marketing officer Mark Buckman as independent chairman of the juries.

Among the most hotly contested categories are the new ones of The Mumbrella Award for Bravery, The Mumbrella Award for Culture, The Mumbrella Award for Innovation and The Mumbrella Award for Culture, which received more than 40 entries each.

The awards take place at Doltone House in Sydney on the evening of Thursday September 13.

We today reveal the shortlists for the agency of the year categories

Among the most intriguing categories is that of creative agency of the year, which sees the Sydney and Melbourne offices of Clemenger BBDO go head-to-head, and the same for Leo Burnett.

The agency of the year shortlists: Read more »

I Will Survive debuts with just 506,000

Network Ten’s newest reality competition, I Will Survive has struggled on its first episode.

The search for Australia’s next big star of the stage has rated 506,000 – making it the 23rd most watched show of Tuesday, according to preliminary ratings from OzTam.

However, in one sign of hope for the show, its audience rose the entire time it was on air, finishing with 688,000.

I Will Survive

Source: OzTam/ Ten

The result comes less than 24 hours after the network axed its other new competition format Everybody Dance Now after just one week. Read more »

‘Christchurch reimagined’ campaign to lure Aussies back to quake-hit city

Christchurch Mayor and former This Is Your Life host Bob Parker

An ad campaign to bring Australians back to earthquake-hit Christchurch is to launch in two weeks with the slogan ‘Christchurch reimagined’.

In a multi-phased campaign kicking off on 24 September, the city’s mayor and former TV show host Bob Parker is to feature in the first wave of advertising with a focus on how Christchurch has changed in the wake of the earthquake of February 2011.

Parker was the host of the original version of New Zealand’s version of This is Your Life in the 1980′s and 1990′s.

Christchurch & Canterbury Tourism CEO Tim Hunter said at an event today that “new images of Christchurch will be the primary driver of perception change.” Read more »

Williams: Illegal downloading is scumbag theft

kim williamsThe boss of News Limited Kim Williams has labelled the downloading of pirated TV shows, music or films as “scumbag theft”.

In a speech to the Australian International Movie Convention, Williams called for new copyright laws and the the National Broadband Network to be forced to act over the content its users download in the future.

Labelling the issue one being driven by the type of people who hung out in the hip cafes of Melbourne, Williams said: “How many people, I wonder, had already seen Downton Abbey or Mad Men or Bored to Death before they screened here? Read more »

Ten: We gave it a shot but we have to cancel Everybody Dance Now

Everybody Dance Now Beat The Streets Team JasonTen’s dance competition show Everybody Dance Now has been cancelled after its last ditch reformat failed to bring in a bigger audience on Sunday.

No more episodes will air, with this Sunday’s episode dropped from the schedule.

This Sunday, the show rated just 385,000 down on the previous week’s. Read more »

Durex lube ad okayed by ad watchdog

An ad for a sex lubricant that features a man straddling a woman from behind while giving her a massage has been okayed by the advertising watchdog.

Among the complaints volleyed at the Ad Standards Bureau included encouraging teen sex by airing the ad around adult comedy Family Guy.

One read: “Sexual scenes can quite clearly and obviously be seen and I think that the sex industry is starting to cross the line. I’m also pretty sure that a lot of younger teenagers younger than 15 or 16 are watching a program called Family Guy.”

The ad for Durex Play Massage 2 in 1 Gel aired on pay-TV during M rated TV shows. Read more »

Coles backs Status Quo Aussie tour

Supermarket giant Coles is backing an Australian tour of legendary British rockets Status Quo.

The Quo featured in a recent Coles ad campaign, in which they performed the band’s famous ‘Down, deeper and down’ track wearing the big red hands that now typify Coles advertising.

The tour – which will feature Coles branding – coincides with the release of a new album, Quid Pro Quo, which will be exclusively sold in Coles. The album will include the new re-recorded version of Down Down that features in the Coles ad.

A press release reads: Read more »

McDonald’s rolls out Sam Kekovich in lamb TV ads

Burger chain McDonald’s has launched the above-the-line part of a campaign to introduce lamb to its menu.

The campaign features former footy legend Sam Kekovich, a brand ambassador for the lamb industry in the Meat & Livestock Australia ads. Read more »

Evergreen launches PR arm

Dina Ross

Fifty-plus marketing specialist Evergreen has launched a public relations division.

The Melbourne-based agency has recruited former journalist and author Dina Ross as PR director.

Ross authored the book Surviving the Media Jungle, a guide to PR. She has also had stints at the Victorian government’s solicitor’s office, as a communications consultant at law firm Corrs Chambers Westgarth and as a freelance write on The Age.

“Public relations is a natural extension to our creative services”, said Gill Walker, Evergreen’s MD. Read more »

Fox and Nine win NRL rights in five-year deal

National Rugby LeagueNine Network and Fox Sports are to continue to share the rights to broadcast NRL games in a new deal with the ARL Commission believed to be worth $1billion overall.

Nine has rights to all FTA broadcast and Fox Sports will provide the subscription TV broadcast along with gaining digital rights.

In what the subscription TV network is describing as a “major coup” Fox Sports will have the digital rights to stream five matches per round via IPTV and tablets.

The deal comprises a cash component of $925m, $90m of which will be paid prior to the start of the first season as well as advertising packages to the value of $100m. Read more »

Tim Rogers fronts AFL finals campaign

A new campaign has launched to promote the AFL finals.

The campaign is fronted by Aussie rocker Tim Rogers, a well known North Melbourne fan.

Read more »

Aussie doco Red Obsession set for theatrical release

copyright: Lion Rock Films Pty Ltd. 2012

Peter Tseng Billionaire wine collector

A new Australian documentary about the international wine industry will see a theatrical release from major distributor, Roadshow Films.

Red Obsession is produced by Lion Rock Films with David Roach writing and co-directing and Warwick Ross producing and co-directing.

The film, made for just over $1m is currently in post-production. Read more »

DDB Melbourne’s new ECD brings in Rob Beamish and Jim Ritchie from JWT

Rob Beamish and Jim Ritchie

The new ECD of DDB Melbourne has made two more senior creative hires.

Darren Spiller, who recently replaced Grant Rutherford as DDB Melbourne’s ECD, and who brought in Simon Bagnasco as creative director last week, has hired creative directors Rob Beamish and Jim Ritchie from local rival JWT. Read more »

Keep Australia Beautiful campaign takes a road trip

Keep Australia Beautiful Week has launched a new campaign focusing on the impact of litter in remote roadside area.

The campaign uses radio spots in which people try to get picked up from the middle of nowhere to demonstrate how unlikely it is that litter could be collected from similar spots.

The clips will be airing on national and local radio throughout August.


Peter McLean, national executive officer, KAB said in a press release:  Read more »

Aussies to judge at Spikes Asia

Michael Hilliard of Finch, jury president – Branded Content category

A number of Australian marketing folk have been named in the latest round of jury announcements for Spikes Asia Awards, to be held in Singapore from 16-18 September.

Michael Hilliard, EP for Finch will be jury president for Branded Content and Entertainment as well as sit on the Integrated jury.

Michael Ritchie, EP for Revolver Films will sit on the jury for Craft while Jamie McKay, managing partner of BWM will sit on the jury for Creative Effectiveness. Read more »

Ogilvy flips strategy for drink driving campaign

RBT Plan BOgilvy has unveiled the first campaign for newly formed government agency, Transport for NSW.

The work aims to create behavioural change by combining a positive prevention message with reinforcement of the risks of drink driving.

Previous work focused on the consequences of drink driving whereas this campaign uses positive reinforcement. Read more »

Mango Melbourne expands experiential and social media offering

Adam Vincenzini

Consumer PR agency Mango has made two key hires as the agency’s Melbourne office expands its offering beyond PR into experiential and social media.

Leading the agency’s social media division is Adam Vincenzini, who returns to Australia after a five-year stint in the UK. Read more »

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