Seven News is Wednesday’s only million-plus show

Home & Away: Wednesday’s most watched non-news show

Seven News, which parted ways with legendary news man Peter Meakin this week, was the only show to be watched by more than a million people last night.

The show pulled in 1.068m viewers, followed by Nine News, which drew an audience of 998,000, according to preliminary overnight ratings from OzTAM.

Seven’s Home & Away was the top rating non-news show, with 996,000 – helping the network to a comfortable win, with 22.3% share. Read more »

Aegis Media launches social media unit The Social Hatch

Kristen Boschma

Media group Aegis has launched a specialist social media unit.

The Social Hatch will provide Aegis Media’s agencies – which include Mitchells, Carat, MPG, Vizeum and Visual Jazz Isobar – with advice on social media, as well as win clients of its own.

It will be run by Kristen Boschma, who moves over from Aegis-owned PR agency Haystac, where she was head of digital and social media.  Read more »

Ex-BMF creative director Tim Wood joins RAPP Tribal in New Zealand

Tim Wood

RAPP Tribal, DDB Group New Zealand’s below-the-line agency, has hired former BMF creative director Tim Wood to spearhead its direct marketing offering.

Wood left BMF, where he worked on the agency’s former client CommBank, in February this year. He has spent a period freelancing since.

He joins to partner with the RAPP’s existing creative director Aaron Goldring to form a dual creative director structure, with Goldring heading up the agency’s digital arm. Read more »

Ogilvy Australia resurrects national creative chief role as Steve Back returns home

Steve Back

Ogilvy Australia has hired a chief creative officer to oversee the agency’s creative product across both Sydney and Melbourne offices.

The appointment comes just over a year after Ogilvy scrapped a plan to install a national creative chief, a role former boss Tom Moult called ‘the most expansive in Australian advertising’.

He then said that the job, which covers one of Australia’s largest creative offerings, “would just be too hard”.

Moult, who left Ogilvy in August, said then: “It’s not the sort of role you could parachute someone in to do both jobs. It’s a role you could grow into, but not be hired into.”

Facing that task will be Steve Back, who will return home from Singapore – where he was creative head of Ogilvy – to be national chief creative officer, based in Melbourne. Read more »

KFC reveals partnership with the Madden Brothers

KFC So Good MaddenFast food giant KFC has revealed its summer campaign will centre on a partnership with the Madden Brothers. The “Good Times” campaign took six months to create and launched last night with a live performance by the Maddens and Jimmy Barnes.

The campaign will roll out across social media and PR with a TVC component, and will invite Australians to share what they believe makes life in Australia so good. The culmination of the campaign will be a song recorded by the Maddens – both of whom are members of Good Charlotte – and inspired by the images and quotes shared by the public on the KFC Good Times app.  Read more »

Wild Turkey tells Aussie blokes to ‘bird up’

Bird up!

Campari Australia has launched a new brand campaign for Wild Turkey bourbon that urges men to ‘Bird up’ and take on difficult challenges.

“This is the beginning of an enduring campaign that positions Wild Turkey Bourbon for solid growth in the years to come,” the brand’s group marketing manager Sally Byrne said. Read more »

Qantas severs $50m ties with Tourism Australia

Qantas has abruptly severed ties with Tourism Australia, because the airline feels the tourism body’s chairman – ex-Qantas boss Geoff Dixon – is attempting to destabilise the company.

“Qantas cannot continue to collaborate with an agency whose Chairman is a member of a syndicate committed to unravelling Qantas’ structure and direction,” the airline said in a media statement. Read more »

Enero shares drop as BMF and Naked struggle

enero logoShares in Enero – the parent company of agencies including BMF and Naked Communications – today regained some ground after yesterday recording an 11% fall on the back of poor trading figures.

Yesterday’s update to the ASX saw shares fall from 44c to 39c, but they today recovered to 42c.

The announcement revealed that operating profits for the company in the first four months of the financial year were less than half the same period last year, based on a comparison to the companies remaining within the business. The fall in operating EBITDA (earnings before interest, taxation, depreciation and amortisation) was from $3.8m to $1.7m on a like-for-like basis. These numbers excluded companies that contributed profits last year but have since been sold or closed – including those saw a fall in profit from $9.9m to $1.8m. Read more »

Contiki appoints ex-Mojo exec Toni Ambler as Australia marketing director

Toni Ambler

Tour operator Contiki Holidays has appointed a new marketing director for its Australian operation.

Toni Ambler, who spent a six-year stint as an account director at creative agency Publicis Mojo, joins the Australian team from the UK office where the company’s headquarters are located.

She was previously global brand manager.

Ambler replaces Deana Marrocco, who has moved across to Travel Corporation sister brand Creative Holidays as senior head of marketing. Read more »

JCDecaux creates a singing billboard for Eftpos

Outdoor ad firm JCDecaux has created a singing billboard for Eftpos.

The stunt is a reference to the brand’s current Christmas TV campaign that launched a fortnight ago.

The TV ad featured a man in a bar who has Handel’s ‘Messiah’ sung at him after pressing the SAV button when buying a round of drinks.

In a similar vein, each time the buttons of a giant billboard are pushed, the billboard starts to sing the Handel track, the idea being that if customers use Eftpos, a donation will be made to Vision Australia.

Read more »

AustralianSuper wins top award at superannuation industry marketing awards

A campaign by AustralianSuper to track down lost super was named campaign of the year at the awards for the best marketing by the superannuation industry.

The Association of Superannuation Funds of Australia’s Communications Awards took place in Sydney last night.

Among the jurors were communications industry bigwigs including BMF boss Jeremy Nicholas, Liquid Ideas PR’s director Samantha Allen and RedFlame design boss Marilyn Laws.

The winners: Read more »

Archibald/Williams wins Nando’s digital business

Stuart Archibald and Bram Williams

New Sydney strategy agency Archibald/Williams has won digital duties for chicken restaurant chain Nando’s.

Nando’s adds to an impressive client list for the fledgling outfit, which has already won News Limited, Sportingbet, Syngenta and the charity White Ribbon – just a few months after launching.

Nando’s marketing director Kim Russell said she appointed AW because “of the mould breaking digital work they have been involved with for clients in London and New York.” Read more »

Series finale of Winners & Losers wins Tuesday

The series finale of Seven drama Winners & Losers won the Tuesday night ratings with 1.172m.

The show went out at 8.30pm, beating NCIS on Ten, which rated with 652,000, and the latter part of 50 Years of Bond Cars: A Top Gear Special on Nine, which pulled in 957,000. Read more »

Mango boss Simone Drewery joins UK PR firm Kaper

Mango Sydney boss Simone Drewery has emerged as the managing director of UK PR firm Kaper.

She will take on the new role in January at the two-year-old agency, reporting to Kaper’s founder Chris McCafferty.

She will focus on growing new business and will work with Kaper’s two sister agencies, creative ad agency Karamarama and content production company Kream. Read more »

Miranda Kerr is the most ‘Binged’ Australian


Model Miranda Kerr is the most searched Australian this year on Microsoft search engine Bing – for the second year running.

Kerr came in ahead of the London Olympics, and the arrest of Wikileaks founder  Julian Assange for the time period between 1 January and 31 October.

Porn content was not included in search results.

Other most searched Australians included former prime minister Kevin Rudd who came in ahead of current PM Julia Gillard.     Read more »

Ads around music videos are more memorable than regular TV ads – neuroscience study

People are more likely to remember ads that run around music videos than they are regular TV ads, according to a neuroscience study. Read more »

Study reveals the power of love for a brand

Do you love me?

Men who feel love for their favourite beer brand buy 38% more beer than the average male, according to a new study.

And women who feel a bond with their laundry detergent brand buy 60% more of the stuff than the average customer, research on emotional branding from Murdoch University’s Audience Labs has revealed.

Even a utility brand like petrol can inspire love in some people, researchers reckon. Read more »

Seven news ‘legend’ Peter Meakin steps down

Seven’s director of news and public affairs Peter Meakin has stepped down after nine years with the company.

The 70 year-old, who will remain in an advisory role at the network, said in a statement: “It’s time to pull the plug on this chapter of my life.”

His role will be divided between Seven Brisbane’s Rob Raschke, who will be director of news, and ex Today Tonight and A Current Affair executive producer Neil Mooney, who takes on the director of public affairs position.

The announcement from Seven: Read more »

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