Australia start-up integrates ethical e-commerce with Kiva in world first

Andable ethical Sydney-based start-up Andable has launched an ethical shopping marketplace, which in a world first helps fund micro loans to people in the developing world through Kiva.

Small retailers can sell to consumers through the Andable platform at a cost of 5%. Ten per cent of each purchase at point of sale goes to support a small business loan to a person in need abroad, and is repaid to the retailer three months later. Andable is the first e-commerce platform to use Kiva to fund small businesses in the third world.   Read more »

ACP launches ‘growing category’ catalogue arm

ACP has launched a new catalogue division and announced the hire of Mark Paton as general manager.

Paton has a background in custom publishing and print production and was previously general manager at Hardie Grant magazines.

ACP publishing director Gerry Reynolds said in a press release: Read more »

Hunt on for new RIM marketing director as man behind BlackBerry ‘Wake Up’ moved to MD

Matthew Ball

The search is on for a new marketing director at Research in Motion following the promotion of Matthew Ball, the man behind BlackBerry’s ‘Wake Up’ teaser campaign.

The former XBox and Vodafone marketer, who has been just a year in his post as marketing director of RIM Australia, has replaced Ray Gillenwater, who stepped down as the company’s boss after just three months in charge.

Ball confirmed that the marketing director role is vacant, with no immediate candidates lined up to replace him. Read more »

2012 TV ratings halfway point: Seven winning all people; Nine leads key demos and Ten points to digital growth

Seven and Nine have both declared victory at the halfway point of the 2012 TV ratings battle, while Ten is pointing to the growth of its online and catch-up viewing audience.

The networks’ analysis of the OzTam ratings for weeks 7-28, place Seven ahead in reaching all people, while Nine claims the lead in the key advertiser age demographics of 16-39, 18-49 and 25-54.

In the battle for primetime across Australia’s five capital cities, Seven is ahead in all people for both single channel viewing, and in viewing across primary and secondary channels. Then comes Nine, Ten and ABC1.

Seven’s digital channel 7Two is the best performing secondary channel among all people, followed by Nine’s Go and Ten’s Eleven. Meanwhile, Neighbours, on Eleven, was the most watched drama series across all digital channels while the most watched show of the year on digital was the Australian Grand Prix on One.

That ratings show SBS1 narrowly keeping its nose ahead of the digital channels. And the ABC’s news channel ABC News 24 is still struggling to find an audience with a share of less than 1%.

Single channel all people primetime free to air share: Read more »

Crikey hacked

crikey warningHackers have taken over the website of independent media commentary newsletter Crikey.

The site has been replaced with a taunting message saying “Heyy Admin!! Your Site Fuck”.

Crikey has posted a warning on its Facebook page to avoid the site so as not to risk compromising users’ own computer security.

It is unclear whether the attack is random, or if Crikey has been specifically targeted.

12.40pm update: Crikey is now back up.

Read more »

Walkley winning journalist David Marr quits SMH

One of Australia’s most respected journalists, David Marr, has resigned from Fairfax Media’s Sydney Morning Herald. Read more »

Protein One secures corporate sponsor for anti-bullying app

A Sydney-based digital agency has secured a corporate sponsor for a newly developed anti-bullying app.

Protein One, whose clients include Westpac, Optus and AMP, has developed the Dandelion app to help both children and parents deal with, and prevent bullying.

The project, which is on crowd-funding site kickstarter and due to launch in a couple of weeks, has secured pre-school company as its corporate sponsor. Read more »

Paul Fenton leaves Arnold Furnace, Tom Spicer moves to ECD

Tom Spicer

Paul Fenton

Havas-owned ad agency Arnold Furnace has promoted Tom Spicer to ECD, as joint national CD Paul Fenton departs after six years with the agency.

Fenton said in a press release: “I’ve spent the past six years working with some incredibly clever people, staff and clients alike. I love the relationships I have built over that period.”

“It’s now time to change my career direction, and I’m currently talking to a few people about some new business opportunities to help make that possible here and overseas. Change is necessary, scary, but very bloody exciting.” Read more »

Havas-Aegis deal rolls on

A deal between media groups Aegis and Havas – which sees Havas media agency brand MPG mostly operated by Aegis in Australia – is to continue after negotiations were completed. Read more »

Nick Baker on why 23m people think they can do his job better than him, Tourism Australia’s new ad and the power of ‘Facebook jealousy’

mUmBRELLA360logo 2012In the next in our series of the best of the Mumbrella360 conference, we feature Nick Baker, the executive general manager of marketing at Tourism Australia.

“Sometimes I think there are 23m people out there who think they can do my job better than me,” said Baker at the beginning of his talk, which came soon after the launch of TA’s new There’s Nothing Like Australia ad.

Read more »

Virgin Mobile launches ATL phase of campaign starring Brad Pitt’s brother

Doug Pitt

Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.

The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro RSCG and One Green Bean.

Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, “I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.” Read more »

Australia’s first deals site for gays and lesbians launches

Australia’s first gay and lesbian online shopping portal has launched.

Devised by Pink Media Group, Pink Rewards is a one-stop destination for discounted products and services in travel, beauty, technology and fashion. Read more »

Holler gains foothold on Tourism Australia roster

Digital agency Holler has won a place on the Tourism Australia roster for the first after a competitive pitch to handle TA’s YouTube page.

TA has a massively popular Facebook following, with 3m fans, but less than 4,000 subscribers to its YouTube channel.

It is understood that Holler pitched against Host and DDB, which handles Tourism Australia’s above-the-line advertising. Read more »

SGIO Insurance makes a virtue of Friday 13th

Insurance brand SGIO is making a virtue of the most unlucky day of the year, with a social media and PR campaign to offer ‘Friday 13th insurance’.

For every registration to Friday 13th insurance, SGIO will donate $2 to The Salvation Army Emergency Services to help them in their response to natural disasters.  Read more »

MasterChef cooks up 1.363m, Desperate Housewives bows out

MasterChef continues to rate strongly in its final few weeks for Ten.

The cooking contest was the top show on Thursday night with 1.363m views, according to preliminary ratings from OzTam.

It’s the third night in a row the show has taken the top spot with a 1.3m total as the contestants compete in challenges in Italy all week.

Read more »

Charity Good beginnings makes TV advertising debut

Children’s charity Good beginnings has used TV advertising for the first time to raise awareness about disadvantaged Australian children and their families.

The animated ad was made pro bono by Captiv8 Productions, media was by Foundation.

Read more »

Melbourne International Film Festival takes aim at Euro-trash film-makers in new TVC

The Melbourne International Film Festival has launched its new TVC to coincide with the launch of its film program.

The TVC was conceived by Clemenger BBDO Melbourne and mocks the stereotypical pretentious European film-maker. Read more »

Ten recommissions Offspring

Ten has locked in “dramedy” Offspring for two more series.

The network has commissioned another 26 episodes of the comedy drama from Southern Star.

The third series ended this week. Read more »

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