Nissan’s compact car Juke is compared to short warriors from history such as Genghis Khan, Alexander the Great and Napoleon in a new ad from Whybin/TBWA Melbourne.
The “Small packages” ad marks the launch of the Nissan Juke in Australia. Read more »
New anti sports betting campaign highlights ‘absurdity’ of putting young children and gambling together
The Victorian Responsible Gambling Foundation campaign – by McCann Melbourne – launches the fictional brand of KidBet.
The ad comes months after a backlash against the pervasive Tom Waterhouse ads which also saw the brand, fronted by Waterhouse, integrated into sports programs on the commercial networks. Read more »
Morning Update: Oct 14 – Snoop Dogg loves Hot Pockets; Popcorn makes people immune to cinema ads; Brands feud on Twitter
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“What do Kate Upton and Snoop Dogg have in common? A deep love of microwaveable meat-filled pastries.
In a bizarre new commercial for Hot Pockets, the model devours her microwaved snack before falling into a deep sleep. In her dreams, Snoop Dogg takes her on a musical ride through the sunny, garlic-filled world of Hot Pockets.”
Days after departing Naked Communications, the agency he co-founded in Australia nearly a decade ago, Adam Ferrier has revealed his next move. He has taken a stake in independent agency CumminsRoss and will be its chief strategy officer.
The move will see Ferrier united with CEO Sean Cummins, one of Australia’s biggest creative personalities.
Cummins co-founded CumminsRoss with Jason Ross and six others in 2010. Unusually, the agency offers media buying and planning in-house.
Previously Cummins founded – and sold – Cummins & Partners, now known as Sapient Nitro. Read more »
CommBank has launched a new campaign around its “Can” positioning featuring The Voice finalist Steve Clisby singing the track Three Little Letters penned by M&C Saatchi’s Andy Fleming.
Flemming also wrote Ode to Can which kicked off CommBank’s rebrand last May and was read by Toni Collette.
The new campaign is the first major piece of marketing work from CommBank since the appointment of Vittoria Shortt as chief maketing officer last month.
Writer/director Scott Hicks revealed his struggle to make the multi-award winning 1996 film Shine during a session at the Adelaide Film Festival, saying the greatest challenge was gaining support for his lead actor, Geoffrey Rush.
“Geoffrey was both the biggest problem, and then ultimately joy, that I’ve had in all of my time because nobody wanted to make the film with Geoffrey Rush.
“It was said to me point blank, over and over and over again,” Hicks told the audience as he received the festival’s Don Dunstan award.
“I had the most disrespectful things said to me. ‘What sort of a failure is this guy? He’s 43 years old and he’s never made a movie. Forget about him. Here’s three names. You’ve got your money tomorrow. Pick one of them.’ I said, ‘No I have a deal with…’ They said, ‘Oh, you have a contract with…’ I said, ‘No, I have a handshake and Geoffrey. I cast him 18 months ago. He is playing this part and that’s that.’ They said ‘Okay. See you later.’” Read more »
2Day FM’s Kyle and Jackie O Show won the top prize at last night’s Australian Commercial Radio Awards with Kyle Sandilands and Jackie O named best on air team in the metro FM category.
Sandilands used the evening as an opportunity to ratchet the pressure on Southern Cross Austereo boss Rhys Holleran over his contract negotiations. Picking up the trophy he told the audience: “There’s no rift, no feud but there’s also no deal.”
The last set of ratings saw Kyle & Jackie O deliver their 50th FM win in Sydney in a row.
Other major winners included Read more »
The first promo giving a look at the set of Ten’s multimillion dollar relaunch into breakfast television has gone live.
Wake Up – presented by James Mathison, Natarsha Belling and Natasha Exelby and produced by Adam Boland – launches in the next few weeks.
The show will be broadcast from Queenscliff Surf Life Saving Club in Manly, with newsreader Nuala Hafner at Federation Square in Melbourne.
Despite the fact that the show is yet to announce an air date, broadcast promos began to air three days ago. Read more »
An ad for preservative-free Devondale Long Life Milk featuring a girl glowing in the dark has been banned by the advertising watchdog because the phrase “preservatives have consequences” “would be considered misleading by reasonable members of the community”.
Tracks, the opening film of the Adelaide Film Festival, was the last film to go through the lab at Deluxe Studios to be shot on actual film.
In a session at the Adelaide festival today, producer Emile Sherman from See Saw films revealed that the project, funded with the assistance of the festival, Screen Australia, Screen NSW and Screenwest, was shot on 35mm anamorphic film at the insistence of the film’s cinematographer Mandy Walker.
Radio needs to market itself better to advertisers to establish itself in a better position in the marketplace, the Commercial Radio Australia conference heard this afternoon.
In a panel discussion in Brisbane, moderated by Mumbrella editor Tim Burrowes, senior industry executives told the audience that radio was not doing a good job of selling itself as a medium.
“We’ve lost that sex and sizzle in terms of going out and selling who we are,” said Ciaran Davis, CEO of the Australian Radio Network.
The newly re-elected board of Commercial Radio Australia, this afternoon, took aim at the current co-regulatory regime facing the industry and called on the government to look at whether it should reduce the current levels oversight.
Commercial Radio Australia CEO, Joan Warner said in a statement: “The CRA Board is united in its view that regulation on commercial radio in this country must be reviewed and reduced in an increasingly competitive media and communications environment” Read more »
The radio duo will replace Dave Hughes and Kate Langbroek who announced last month that they would be finishing at the end of 2013.
Nova would not comment on the what the change meant for Nova’s national Drive show which is hosted by Laurie, Tim Blackwell and Marty Sheargold. However, a Nova spokeswoman did confirm that Blackwell and Sheargold would return next year in the drive time slot. Read more »
BRW – previously Business Review Weekly – will continue as a digital brand and with monthly flasgship editions such as its annual Rich List and Best Places To Work surveys
The move sees most functions of the network based in London. According to a statement from MTV: “Departments with roles being centralised include programming, production, creative, production management, research, operations and acquisitions.”
MTV’s NZ operations had also previously been run of the the brand’s East Sydney base.
Comedy Central is also affected by the withdrawal by parent company Viacom which describes the move as “leveraging its international infrastructure”. Read more »
The campaign, created by Clemenger BBDO, began with a teaser campaign which saw Bonds change its name to ‘BOOBS’ across all signage, including all social media channels, and across billboards in capital cities.
The campaign aimed to make a statement about Bonds being in the bra industry, due to research undertaken by Bonds revealing many women didn’t think they could wear a Bonds bra.
“We decided that we needed to make a big statement about Bonds being in the bra business seriously and that really gave birth to the whole ‘BOOBs’ concept,” Deans said.
Mumbrella360 Recap: Why Australia fell in love with Rhonda and Ketut (and how Rhonda was nearly Ron)
In this week’s Mumbrella360 video recap, Richard Riboni, executive marketing manager AAMI and Bingle, Lenna Boldan, senior copywriter at Ogilvy and Michael McEwan, general manager BADJAR Ogilvy Melbourne discuss the continuing adventures of the characters Rhonda and Ketut for insurance company AAMI.
RHONDA’S SEX CHANGE
The secret behind the success of the campaign, how important the casting was, how the campaign originally began with a lead character named Ron and the casting of Rhonda’s sidekicks.
Berlei have unveiled it’s “sexy ” new shapewear range in a new campaign created By Host Sydney and creative partner, Parlour.
The campaign, featuring model Camille Piazza in a “sexy striptease”, positions the new range around the slogan “sexy shapewear, you won’t want to take it off.”