Origin Energy launches campaign to ‘take mystery out of energy’

Energy provider Origin Energy has launched an a new creative campaign built around the idea of taking the mystery out of energy consumption.

“We understand that the energy industry can be complicated and that no one has ever really taken the time to explain how it works, or the range of tools available to customers to help them control their energy usage and costs,” says Nazzareno La Gamba, general manager, marketing and customer innovations, Origin. Read more »

Lavender off the Westpac brand but remains on wider roster

Picture-123Lavender’s on-off affair with the Westpac brand is off again, with the direct and digital agency once again being removed from the roster.

However, it will continue to work for the wider Westpac Group, running CRM for St George, Bank of Melbourne and Bank SA.

Lavender has been involved with Westpac for well over a decade, and been downgraded on the roster a number of times, before each time regaining its hold. Read more »

Online display and classifieds ‘now worth $1.6bn’

Online advertising expenditure in 2012-13 compared with 2011-12

Online advertising expenditure in 2012-13 compared with 2011-12

Online display revenue in Australia rose to $954m and online classifieds to $707m in the last financial year, new figures from the Interactive Advertising Bureau suggest.

The figures are up on last year with display up 12 per cent, from $853m in 2011-12, and classified revenue up 10 per cent from $643m.

According to the PWC-compiled report, total online advertising expenditure in Australia hit $3.6bn for the financial year ending 30 June 2012, up of 14.6 percent on 2011-12.

“Achieving $3.6b in online advertising revenue in a challenging advertising environment is a great result for the industry and the double digital growth in each of the three digital advertising sectors is exceptional,” said Gai Le Roy, the IAB’s director of research. Read more »

Karalee Evans to lead social media at DDB Sydney

karalee evansKaralee Evans is to lead DDB Sydney’s social media unit.

She will move across from PR agency Text 100 where she was head of digital for the last two years and replace James Quinlan, who is moving to the US.

She also worked at digital agency Amnesia and for mental health organisation Headspace. Read more »

The X Factor sees off Australia’s Got Talent

Nine’s decision to put Australia’s Got Talent head-to-head with the X Factor appears not to have paid off, with the launch show only just pulling in 1m metro viewers. Meanwhile The X Factor did about 30 per cent better.

According to preliminary overnight figures from OzTAM, AGT – fronted by Kyle Sandilands, Timomatic, Dawn French and Geri Halliwell – rated 1.044m, sixth for the night. The X Factor – featuring Ronan Keating, Dannii Minogue and Redfoo – rated 1.314m and was third.

In the key advertising demographic of 25-54, The X Factor was number one for the night, while Australia’s Got Talent was down in sixth. Read more »

Half a million viewers tune in to say goodbye to Sunrise’s Mel Doyle

Melissa Doyle’s final day on Sunrise saw the show grab a relatively rare win in every metro market, and one of the program’s biggest ratings numbers of the year.

mel doyle last dayAcross the five city metro, Seven’s Sunrise beat Nine’s Today by 473,000 to 347,000, one of its biggest winning margins of the year.

In Sydney, Sunrise won Friday by 143,000 to 105,000, while the equally important market of Melbourne saw a closer 127,000 to 111,000 victory.

The margin in Brisbane was also close according to the OzTAM numbers – 94,000 to 90,000.

The most convincing victories came in Adelaide (55,000 to 19,000) and in Seven’s Perth stronghold, where it was 54,000 to 22,000.

Doyle is to move to a new role reading a 4pm bulletin with Matt White on Seven and a 7pm bulletin on 7Two. Read more »

Newcastle Herald’s Joanne McCarthy recognised for Catholic campaign at Kennedy Awards

The Newcastle Herald’s Joanne McCarthy took the top prize at Friday night’s Kennedy Awards for journalism in NSW.

McCarthy was recognised for her investigations into Catholic abuse.

Meanwhile, The Sydney Morning Herald’s Kate McClymont was recognised for her work in exposing corruption within the previous Labor governemnt – she thanked Eddie Obeid in her speech – and the SMH’s Adele Ferguson was acknowledged for her battle with mining magnate and Fairfax Media shareholder Gina Rinehart, who she thanked in her speech.

The Kennedy Awards are organised in memory of crime reporter Les Kennedy.

The full list of winners: Read more »

News Corp Australia Kim Williams departs, Julian Clarke named as replacement

New News Corp Australia CEO Julian Clarke

New News Corp Australia CEO Julian Clarke

Kim Williams (Medium)

Former News Corp Australia CEO Kim Williams

UPDATED: News Corp Australia boss Kim Williams has departed the company and is to be replaced by former News executive Julian Clarke.

A former CEO of Foxtel, Williams only took over as News CEO in 2011, replacing John Hartigan who was at the helm of the company for more than 10 years.

“Kim feels now is the right moment to leave the company, which he has served for two decades, following the successful implementation of the first stage of News Corp Australia’s strategy to drive integration and improve efficiency, to invest in its editorial products and publishing system, and secure a path of growth in a multi-platform world,” said Robert Thomson CEO of News Corp Australia’s parent company News Corp.

Since his arrival at the company’s head office in 2011, Mumbrella understands, that Williams had been duelling with many of the country’s most senior newspaper editors over what have been the biggest cost cutting measures in the company’s history.

Read more »

Budget Direct takes ‘boojay boojay’ out of this world

boojay boojayInsurance company Budget Direct is to retire its quirky couple of the French accented Michelle and her older – presumably – partner Michael in favour of animated aliens.

And the first ad in the new campaign pays tribute to the “Boojay boojay” line with a pastiche of the shower ad.

budget direct

New logo

The campaign from the low cost insurance company will see the company push a new branding – masterminded by Hans Hulsbosch – as a “Simply Smarter Insurance” provider and also feature a new logo and website.

The new ad campaign sees Budget Direct leave behind Michael and Michelle — a couple the company says have an ‘indefinable relationship’ — and replace them with aliens Zeek and Zia.  Read more »

Ryobi relay in new BMF ad

Tool toting competitors complete a DIY relay race around a running track in a new ad for Ryobi by BMF Melbourne.

The ad seems four teams compete, using a battery as a baton. Read more »

Wynns wine campaign goes into prehistory

Wine brand Wynns Connawarra Estate has launched a new position around the message “It’s all a matter of time”.

wynns sun

The press and in-store campaign – which emphasises the story of the soil the grapes grow in – has been created by DDB Melbourne. Read more »

Anita Jacoby joins ACMA



TV veteran Anita Jacoby has joined the Australian Communications and Media Authority.

Jacoby helped found TV production house Zapruder’s Other Films, along with Andrew Denton, which included shows such as Enough Rope and The Gruen Transfer.

She left the company when it merged with Cordell Jigsaw to form CJZ.

Jacoby was one of three new members appointed to the part time role with the media watchdog. Read more »

Who is Julian Clarke?

New News Corp Australia CEO Julian Clarke


Julian Clarke’s return from retirement to lead News Corp Australia took many by surprise. Here’s a guide to the new CEO of  the organisation.

1. He testified in court in 2010 during the sacked Herald Sun editor Bruce Guthrie’s trial.

In 2010, Clarke spent more than two hours on the stand as a witness for News Limited when former editor Bruce Guthrie successfully sued for wrongful dismissal. In his testimony, Clarke said Read more »

Big Brother rates 825,000 in slow Thursday night’s TV

Big Brother had another tough night on Thursday as the second season of the reality show’s switch to Nine continued to bob well below the 1m mark.

According to preliminary overnight ratings from OzTAM, the show had a metro audience of 825,000.

However, all of the networks had a typically slow Thursday. And last year saw Big Brother’s ratings fade in its first couple of weeks before they rose again as the contest developed.

Ten’s Masterchef masterclass rated 764,000, up on previous weeks. Seven’s Please Marry My Boy rated a disappointing 619,000 while Formal Wars was on 495,000. Read more »

Weber Shandwick buys boutique PR agency Public City

Weber ShandwickIndependent public relations agency Public City, owned and founded by Marie Najjar, is to join forces with multi-national agency Weber Shandwick after a buyout of the small consumer focused agency.

The deal announced this morning sees Najjar appointed director of the firm’s consumer practice with the staff at the boutique agency to be folded in to the broader Weber Shandwick group. The company declined to comment on the price paid for Public City.

“The decision to move my business into Weber Shandwick was not an easy one, but it is a tremendous opportunity for our Public City staff to be part of such a talented team, and for our clients to enjoy the advantages of a leading global, creative network,” said Najjar.  Read more »

Bauer’s Kelly Healy joins Ten as new sales boss Barrett begins restructure

Kelly HealyTen’s new sales boss Louise Barrett has looked to a former colleague for her first big hire, bringing in Bauer Media’s Queensland director of sales Kelly Healy into the new role of head of client service.

The move signals “a broader restructuring of the company’s sales division”, Ten said.

Healy will take up the Sydney-based role in October.

Barrett joined Ten at the start of the year, initially reporting in to Barry O’Brien who left Ten at the end of last month. Read more »

Get Up! unveils first 2013 election campaign ad

Progressive activist group Get Up! has released its first television commercial of the 2013 election campaign, focusing on the issues people vote for.

Called The People’s Campaign Get Up! hopes to use crowd funding to get the commercial on television. Read more »

Social media popularity boost for leaders following election announcement

PM Kevin Rudd appears to be outperforming Tony Abbott on social media as the election nears, research suggests.

According to the ARC Centre for Creative Industries and Innovation, the Labor leader’s Twitter handle is being cited far more often than Abbott’s.

During July Kevin Rudd (@KRuddMP) was mentioned on Twitter almost twice the amount Tony Abbott (@TonyAbbottMHR) was mentioned. Their research notes this is due to the power of incumbency and most-likely the PM’s easier username.

Dr Axel Bruns, Associate Professor, Media & Communication at ARC Centre for Creative Industries and Innovation told Mumbrella: “I think a lot of it has to do with the power of incumbancy. For one thing he has a much larger number of followers on Twitter, that in itself may easily explain why more people are mentioning him because more people are following him. Read more »

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