Nissan celebrates small packages in Juke launch ad

Nissan’s compact car  Juke is compared to short warriors from history such as Genghis Khan, Alexander the Great and Napoleon in a new ad from Whybin/TBWA Melbourne.

The “Small packages” ad marks the launch of the Nissan Juke in Australia. Read more »

New anti sports betting campaign highlights ‘absurdity’ of putting young children and gambling together

kidbetA new anti-gambling campaign uses children to get across the message that they are being bombarded with pro-betting TV ads

The Victorian Responsible Gambling Foundation campaign – by McCann Melbourne – launches the fictional brand of KidBet.

The ad comes months after a backlash against the pervasive Tom Waterhouse ads which also saw the brand, fronted by Waterhouse, integrated into sports programs on the commercial networks. Read more »

Morning Update: Oct 14 – Snoop Dogg loves Hot Pockets; Popcorn makes people immune to cinema ads; Brands feud on Twitter

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Snoop Dogg Fulfills Kate Upton’s Hot Pocket Dreams

“What do Kate Upton and Snoop Dogg have in common? A deep love of microwaveable meat-filled pastries.

In a bizarre new commercial for Hot Pockets, the model devours her microwaved snack before falling into a deep sleep. In her dreams, Snoop Dogg takes her on a musical ride through the sunny, garlic-filled world of Hot Pockets.”

Read more »

Adam Ferrier to join CumminsRoss as chief strategy officer

Days after departing Naked Communications, the agency he co-founded in Australia nearly a decade ago, Adam Ferrier has revealed his next move. He has taken a stake in independent agency CumminsRoss and will be its chief strategy officer.

adam ferrier cummins ross

The move will see Ferrier united with CEO Sean Cummins, one of Australia’s biggest creative personalities.

Cummins co-founded CumminsRoss with Jason Ross and six others in 2010. Unusually, the agency offers media buying and planning in-house.

Previously Cummins founded – and sold – Cummins & Partners, now known as Sapient Nitro. Read more »

The Voice’s Steve Clisby sings Three Little Letters in next stage of CommBank’s ‘Can’ campaign

CommBank has launched a new campaign around its “Can” positioning featuring The Voice finalist Steve Clisby singing the track Three Little Letters penned by M&C Saatchi’s Andy Fleming.

Flemming also wrote Ode to Can which kicked off CommBank’s rebrand last May and was read by Toni Collette.

The new campaign is the first major piece of marketing work from CommBank since the appointment of Vittoria Shortt as chief maketing officer last month.

Read more »

Shine director Scott Hicks: I had to fight to make the film with Geoffrey Rush

Geoffrey RushWriter/director Scott Hicks revealed his struggle to make the multi-award winning 1996 film Shine during a session at the Adelaide Film Festival, saying the greatest challenge was gaining support for his lead actor, Geoffrey Rush.

“Geoffrey was both the biggest  problem, and then ultimately joy, that I’ve had in all of my time because nobody wanted to make the film with Geoffrey Rush.

“It was said to me point blank, over and over and over again,” Hicks told the audience as he received the festival’s Don Dunstan award.

“I had the most disrespectful things said to me. ‘What sort of a failure is this guy? He’s 43 years old and he’s never made a movie. Forget about him. Here’s three names. You’ve got your money tomorrow. Pick one of them.’ I said, ‘No I have a deal with…’ They said, ‘Oh, you have a contract with…’ I said, ‘No, I have a handshake and Geoffrey. I cast him 18 months ago. He is playing this part and that’s that.’ They said ‘Okay. See you later.’” Read more »

Kyle & Jackie O Show gets top prize at commercial radio awards

2Day FM’s Kyle and Jackie O Show won the top prize at last night’s Australian Commercial Radio Awards with Kyle Sandilands and Jackie O named best on air team in the metro FM category.

Pic: Supplied by CRA

Pic: Supplied by CRA

Sandilands used the evening as an opportunity to ratchet the pressure on Southern Cross Austereo boss Rhys Holleran over his contract negotiations. Picking up the trophy he told the audience: “There’s no rift, no feud but there’s also no deal.”

The last set of ratings saw Kyle & Jackie O deliver their 50th FM win in Sydney in a row.

Other major winners included Read more »

First look at the Wake Up set

The first promo giving a look at the set of Ten’s multimillion dollar relaunch into breakfast television has gone live.

wake up setWake Up – presented by James Mathison, Natarsha Belling and Natasha Exelby and produced by Adam Boland – launches in the next few weeks.

The show will be broadcast from Queenscliff Surf Life Saving Club in Manly, with newsreader Nuala Hafner at Federation Square in Melbourne.

Despite the fact that the show is yet to announce an air date, broadcast promos began to air three days ago. Read more »

Devondale glowgirl ad banned by watchdog as ‘misleading’

An ad for preservative-free Devondale Long Life Milk featuring a girl glowing in the dark has been banned by the advertising watchdog because the phrase “preservatives have consequences” “would be considered misleading by reasonable members of the community”.

devondale glowing preservatives Read more »

Tracks marks the end of a film-making era

TracksTracks, the opening film of the Adelaide Film Festival, was the last film to go through the lab at Deluxe Studios to be shot on actual film.

In a session at the Adelaide festival today, producer Emile Sherman from See Saw films revealed that the project, funded with the assistance of the festival, Screen Australia, Screen NSW and Screenwest, was shot on 35mm anamorphic film at the insistence of the film’s cinematographer Mandy Walker.

Read more »

ARN CEO: Radio has ‘lost that sex and sizzle’ and needs to sell itself

Radio needs to market itself better to advertisers to establish itself in a better position in the marketplace, the Commercial Radio Australia conference heard this afternoon.

In a panel discussion in Brisbane, moderated by Mumbrella editor Tim Burrowes, senior industry executives told the audience that radio was not doing a good job of selling itself as a medium.

“We’ve lost that sex and sizzle in terms of going out and selling who we are,” said Ciaran Davis, CEO of the Australian Radio Network.

From left: Burrowes, Davis, Dick, Lecopoulos, Barnett | Pic: supplied by CRA

From left: Burrowes, Davis, Dick, Lecopoulos, Barnett | Pic: supplied by CRA

Read more »

Commercial Radio sector takes aim at regulator ACMA and Media Watch

Screen Shot 2013-10-11 at 4.32.19 PMThe commercial radio industry has called for a review of regulation of the sector, taking aim at both official and unofficial forms of oversight.

The newly re-elected board of Commercial Radio Australia, this afternoon, took aim at the current co-regulatory regime facing the industry and called on the government to look at whether it should reduce the current levels oversight.

Commercial Radio Australia CEO, Joan Warner said in a statement: “The CRA Board is united in its view that regulation on commercial radio in this country must be reviewed and reduced in an increasingly competitive media and communications environment” Read more »

Nova announces a new Breakfast show with Tommy Little and Meshel Laurie

Nova 100's Tommy Little and Meshel LaurieNova 100 has this afternoon announced Tommy Little and Meshel Laurie will be the new hosts of Nova Melbourne’s breakfast show from next year.

The radio duo will replace Dave Hughes and Kate Langbroek who announced last month that they would be finishing at the end of 2013.

Nova would not comment on the what the change meant for Nova’s national Drive show which is hosted by Laurie, Tim Blackwell and Marty Sheargold. However, a Nova spokeswoman did confirm that Blackwell and Sheargold would return next year in the drive time slot.  Read more »

BRW to close weekly print edition

BRWFairfax Media’s BRW – Australia’s best known business magazine – is to cease publication as a weekly title, Mumbrella can reveal.

BRW – previously Business Review Weekly – will continue as a digital brand and with monthly flasgship editions such as its annual Rich List and Best Places To Work surveys

Mumbrella understands that publisher Amanda Gome – who took the helm just a year ago – is considering her options. Read more »

MTV’s Australian broadcasting operations shift to London

MTV-logoMTV its to shift most of its broadcasting operations out of Australia in a move which will see the iconic brand leave little more than an advertising and marketing presence on the ground locally.

The move sees most functions of the network based in London. According to a statement from MTV: “Departments with roles being centralised include programming, production, creative, production management, research, operations and acquisitions.”

MTV’s NZ operations had also previously been run of the the brand’s East Sydney base.

Comedy Central is also affected by the withdrawal by parent company Viacom which describes the move as “leveraging its international infrastructure”. Read more »

Bonds take ‘BOOBS’ to the next level with outdoor promotion

Bonds is for BOOBSBonds has unveiled the next stage in the ‘BOOBS’ campaign with an outdoor promotion to be launched this Sunday.

The campaign, created by Clemenger BBDO, began with a teaser campaign which saw Bonds change its name to ‘BOOBS’ across all signage, including all social media channels, and across billboards in capital cities.

The campaign aimed to make a statement about Bonds being in the bra industry, due to research undertaken by Bonds revealing many women didn’t think they could wear a Bonds bra.

“We decided that we needed to make a big statement about Bonds being in the bra business seriously and that really gave birth to the whole ‘BOOBs’ concept,” Deans said.

Read more »

Mumbrella360 Recap: Why Australia fell in love with Rhonda and Ketut (and how Rhonda was nearly Ron)

In this week’s Mumbrella360 video recap, m360Richard Riboni, executive marketing manager AAMI and Bingle, Lenna Boldan, senior copywriter at Ogilvy and Michael McEwan, general manager BADJAR Ogilvy Melbourne discuss the continuing adventures of the characters Rhonda and Ketut for insurance company AAMI.


The secret behind the success of the campaign, how important the casting was, how the campaign originally began with a lead character named Ron and the casting of Rhonda’s sidekicks.

Read more »

Berlei unveil “sexy” shapewear in new campaign

Berlei have unveiled it’s “sexy ” new shapewear range in a new campaign created By Host Sydney and creative partner, Parlour.

The campaign, featuring model Camille Piazza in a “sexy striptease”, positions the new range around the slogan “sexy shapewear, you won’t want to take it off.”

Read more »

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