Dumb Ways to Die clean-sweeps in latest Sirens round

Dumb ways to dieMcCann’s Dumb Ways to Die song for Metro Trains, sung by Emily Lubitz from Melbourne band Tinpan Orange, has won in every category in the latest round of radio advertising awards the Sirens.

The campaign – written by McCann’s John Mescall and Pat Baron – won in the single, craft and campaign categories, and two executions were highly commended.

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Australia Post takes on the big banks with travel money service

Australia Post ad

Australia Post has launched its first animated TV campaign since it revamped its visual identity last year.

Positioning the brand as a one-stop shop for all travel essentials, the ad presents Australia Post as a travel money alternative to the major banks. Read more »

Fairfax to begin SMH and The Age paywalls next week

Fairfax Media has set the price of digital subscriptions to its Sydney Morning Herald and The Age websites at $15 per month.

The price is similar to News Limited’s The Australian, which is available as a digital only siubscription for just under $13 per month.

For readers in the overseas markets of North America, Europe and the Middle East, the paywall will be switched on next Thursday.

Australia, NZ and Asia pacific will follow “mid-year”, Fairfax said. Read more »

BMF behind Amnesty International campaign to pressure Obama on arms trade via Twitter

TwignatureBMF Melbourne is behind a twitter campaign to pressure President Barack Obama to curb the arms trade.

The President is currently at a UN Arms Trade Treaty convention in New York, and Amnesty International will be using BMF’s technology to enable people to create a digital petition signature – a Twignature – and retweet messages sent by Amnesty. Read more »

Hahn Superdry goes into surveillance mode

hahn superdry experimentHahn Superdry has launched a new campaign from Publicis Mojo featuring staff using hidden cameras to do market research into what beer drinkers want.

The pseudo-scientific research sees studies into how people get served at the bar and the culture of buying rounds. Read more »

Employees buy Geon’s Perth operation

The management team of troubled printing giant Geon have made a successful bid to buy the operations and business in Perth. Read more »

Bond Uni campaign stands out from ‘bland, formulaic’ education ads, says agency

Bond University ad stillDigital ad agency Pusher has launched its first campaign for Queenland’s Bond University after winning the account last year.

A TV ad directed by Paul Giggle and shot in Australia, London, Singapore and India shows how people come together – or bond – in different ways, echoing the university’s ‘Come together, go beyond’ slogan. Digital, cinema, outdoor, radio and press were also used.

“University communication can be very bland at times following the same old formula. By communicating their philosophy, Bond is showing what they stand for as a brand,” said Kim Hopwood, MD of Pusher. Read more »

Mumbrella Digital School goes national

Mumbrella digital school logoMumbrella is to offer its first national distance learning Digital School with a range of online courses.

The move – in partnership with Digital Chameleon – is in response to feedback to the launch of Mumbrella Digital School in Sydney and Melbourne. Several readers based in other parts of the country asked for access to training they could access online.

Among the courses being offered are the Digital FastTrack series covering online advertising and digital marketing; the Jumpstart series covering social media marketing; the Accelerate series covering digital brand and content publishing; and the Luminate series covering big data and analytics.

Each module of the courses covers a specific learning objective, along with specific points to take away. They come with a printable guide, a set of resources, glossary of the key terms and quizzes to test learning. The courses are balanced between practical and theory, and backed with case studies.

Digital Chameleon’s courses have been endorsed by the Media Federation of Australia and the Asia Digital Marketing Association.

Usually priced at $654.50, the courses are available to Mumbrella readers at $499 via this link.

Meanwhile, the first Mumbrella Digital School Melbourne takes place as a one day course next Wednesday. Booking details for Mumbrella Digital School Melbourne are available here. Just ten places are stillavailable.

And the next Sydney course of Mumbrella Digital School, taking place over six consecutive Monday nights starting on May 6,  has just gone on sale. Previous courses have sold out. Sydney bookings are available here.

MKR wins Monday while Biggest Loser delivers Ten a slight improvement

Seven and Nine made it a two-way battle in Monday night’s ratings with My Kitchen Rules topping the table with an audience of 1.729m.

Nine’s best performer was The Block: All Stars which rated 1.397m according to preliminary overnight metro ratings from OzTAM.

As well as MKR, Revenge also performed strongly for Seven, rating 1.157m. Seven won the night with a share of 27.4 per cent compared to Nine’s 21.4 per cent. Read more »

Cancer Institute urges Aussies to listen out for lung cancer

NSW Cancer InstituteThe Cancer Institute NSW has launched a campaign to urge Australians to ‘listen out to lung cancer’ and encourage early diagnosis.

The key symptoms to a common form of the disease is persistent coughing, the changing nature of coughing and blood, which feature in a new TV ad. Read more »

Aussie film Goddess in box office top five

Goddess is the first Australian film this year to be in the top 10.

Goddess: first Australian film to make the top 10 in 2013

Goddess, the Australian musical starring Magda Szubanski and honorary Australian Ronan Keating, reached number four of the weekend box office top 20 on its debut week.

The comedy musical written by Mark Lamprell of Babe: Pig in the City fame, made $512,445. Goddess took an average of $2,476 on each of its ambitious 207 screens.

Distributed by Roadshow, the film has trumped the two Australian films still on release this week, both about sports. Last week’s AFL drama, Blinder, made less than $50,000 while the cricket comedy, Save You Legs, made $165,000. Read more »

Devondale highlights the dangers of drinking soy milk by mistake in ad for Fast Start

The physical revulsion that the unwary can feel after drinking soy milk by mistake is the creative idea behind a campaign for Devondale Fast Start breakfast drinks by DDB Melbourne.

Soy after taste face

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Prue Thomas to lead Topshop marketing

Prue Thomas has been appointed group marketing director for Topshop, Topman, Miss Selfridge Australia and Glue Store.

Thomas was previously marketing manager for Asos Global, strategic brand manager at Sportsgirl and worked in marketing and sponsorship for David Jones. She also spent six years as head of marketing for Topshop in the UK and four years in a similar role at department store Selfridges. Read more »

Pellegrino takes temporary reins at Google


As Google searches for a new managing director, following the departure of Nick Leeder two weeks ago, Jason Pellegrino, the company’s sales director, has taken over responsibility for the coordinating the company’s leadership.

While industry sources have described Google Australia’s sales director and head of mobile ads as interim managing director, Google said Pellegrino is simply coordinating the company’s leadership team with Leeder’s responsibilities spread across a number of senior executives.

Pellegrino is widely respected in the industry and has been with the company for over five years, serving first as head of strategy before moving to sales. Read more »

Kmart to drop sales promotions in favour of ‘everyday low prices’ marketing strategy

Kmart Tyre & Auto Service

Kmart Tyre & Auto has launched a new “everyday low prices” marketing strategy, moving away from promotions to constant lowered prices.

Universal McCann developed the media strategy and launch while MJW developed the creative side. The brand is owned by Wesfarmers, which also owns Coles, which moved to the everyday low prices proposition about three years ago.

The strategy will be implemented through the Kmart catalogue, local flyers, advertisements in metro and regional press, radio, digital advertising and EDMs, with the tagline ‘No sales. No catches. Just low prices that stay low’. Read more »

Mining industry launches ‘anti-fear’ campaign to tackle ‘misleading claims made by extremists’

Minerals Council: just 0.1% of NSW land is used for mining

Minerals Council: just 0.1% of NSW land is used for mining

The mining industry in NSW has launched a campaign to defend itself against social and environmental activists.

The animated ‘Land use facts’ ads – created by Banjo Advertising – are part of the mining industry’s “response to misleading claims constantly made by activists and extremists who are using fear rather than facts to further their anti-mining agenda,” the NSW Minerals Council said in a statement. Read more »

Lobbying regulations cover ‘the tip not the iceberg’

CommsConFormer NSW Liberal leader Peter Collins has told a forum in Sydney that current laws cover “the tip not the iceberg”.

Collins also predicted that continuing scandals would force governments to reform current legislation to include not only external lobbyists but also those employed directly by the firms doing the lobbying.

”What is regulated in Australia is the tip not the iceberg,” said Collins, who is now chairman of influential Coalition lobbying firm Barton Deakin.

“What is regulated at the moment is third party lobbyists engaged by particular clients, for a particular project. What is unregulated and invisible and constitutes the vast majority of ministerial diaries and appointment and is where 95 per cent of lobbying happens – with in-house lobbyists,” he told the CommsCon conference.

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Bondi Hipsters get their first ad campaign with TV spot for The Iconic

The IconicThe Bondi Hipsters, aka Christiaan Van Vuuren and Nick Boshier, have fronted their first TV ad with a campaign for online retailer The Iconic.

The duo, best known for producing online hits the Bondi Hipsters, are the face of the commercial which encourages people to go online for their shopping needs.

Produced by Mighty Nice and directed by Simon Robson, this is the first time the Bondi Hipsters – Dom and Ade – have appeared in a TVC. Read more »

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