After a year without a retained agency, Nando’s appoints Banjo

Nando’s, one of Australia’s most prominent tactical advertisers, has appointed Sydney-based Banjo as its creative agency.

The news comes almost one year after the chicken burger chain parted ways with long-time incumbent, Melbourne’s The Sphere Agency.

Since then, Nando’s has been running its advertising inhouse and working with agencies on a project basis.

Nando’s marketing chief Kim Russell confirmed the news.

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Sunrise claims Aussie live TV first with skydiving Grant Denyer stunt

Seven’s Sunrise is claiming an Australian TV first with weatherman Grant Denyer after he made a live parachute jump during this morning’s program and read the forecast on the way down.

A spokesman for Seven said: “Skydiving is no easy feat.. but to do it live on television is incredible. From a technical point of view this was an extraordinary effort. It took a team of six Sunrise crew weeks of planning to pull this off and a full day of testing yesterday. The timings had to be exact and the satellites had to pick up the signals. Three cameras were involved – one strapped to Grant’s wrist, one strapped to another skydiver and one on the ground. Read more »

McCrindle takes legal action over industry body’s investigation into conduct

Mark McCrindle

Mark McCrindle

Research agency McCrindle Research has countered an investigation into its professional standards being carried out by the Australian Market & Social Research Society by serving legal proceedings against the regulatory body itself.

The action follows last year’s investigation by the ABC’s Media Watch into some McCrindle Research’s practices, which suggested Mark McCrindle had on several occasions generated media coverage via research which had smaller sample sizes than claimed.

Shortly after Media Watch was aired, McCrindle issued an apology acknowledging that it had overstated sample sizes and claimed research was representative when it was not.

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Naked wins InMobi from Access PR

Naked has won a pitch for the communications strategy, PR and experiential business of mobile advertising network InMobi, which relaunched in Australia at the start of February.

The assignment brings to an end InMobi’s short relationship with Access PR, which handled the client when it relaunched in Australia.

An Access PR spokesman told Mumbrella that the agency declined to pitch after working to the end of a three-month contract.

Naked’s brief is to introduce InMobi’s offer to agencies and marketers.

Francisco Cordero, GM and regional director of InMobi Australia and New Zealand said: Read more »

M&C Saatchi hires ex-BBDO New York CD Mike Condrick

Mike CondrickM&C Saatchi Sydney has hired former BBDO New York associate creative director Mike Condrick in the role of senior copywriter.

Condrick was at BBDO for two years, and previously at Razorfish as associate creative director and Tribal DDB as senior copywriter.

Condrick’s most recent work was for leading US brands including FedEx, Snickers and Axe.  Read more »

U by Kotex marketer: the beaver won’t go on TV because it was spoiling our messaging

Kimberly-Clark has chosen not to reintroduce its controversial beaver in TV advertising for sanitary brand U by Kotex, because the character was detracting from the message the brand wanted to communicate to girls.

Kimberly-Clark yesterday brought back the beaver, which hasn’t been seen since it first appeared in 2008, but it will feature online only.

Answering a question on why a campaign would feature a brand mascot in one medium but not another, Margaret Cheung told Mumbrella via email: “The ‘Ultimate Care’ campaign featuring the beaver was highly successful in generating awareness and educating girls about providing ‘the ultimate care down there’.

“As with many campaigns, however, there was a shift over time. Read more »

What’s wrong with PR?

mUmBRELLA360logo 2012Last year’s Mumbrella360 saw a debate on the key issues facing the public relations industry.

The video highlights tackle questions including:

  • How do you measure PR?
  • Is it true that any girl with an Alice band, a golf and a MacBook can set up as an agency?
  • Why don’t PRs understand P&Ls?
  • Do you need to be an ex-journo to effectively pitch a story?
  • Why are there so few men in PR?
  • Can coverage be bought in Mumbrella?
  • Does the PR industry need to PR itself? Read more »

ASB bans ‘inappropriate’ Honey Birdette burlesque lingerie poster but clears Ditta Von Teese Target ad

A poster for lingerie retailer Honey Birdette has been banned by the Ad Standards Board. (Image below possibly NSFW)    Read more »

Maccas-funded show McDonald’s Gets Grilled gets 761,000

A show about and funded entirely by McDonald’s, which shows lettuce being washed in chlorine and sugar added to fries, rated with 761,000 viewers on Seven last night.

The show, called McDonald’s Gets Grilled, made the top five most-watched shows in the 18-49 and 16-39 demographics.

It aired during the 9.30pm time slot, beating an episode of NCIS, which rated with 620,000, Q&A on ABC1, which claimed 579,000, and Person of Interest on Nine, which took 318,000.

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Australia’s top blogger launches blogger competition for Tourism Queensland

darren rowseAustralia’s most prominent blogger Darren Rowse has launched a competition for Tourism Queensland to find ten of the world’s “most intriguing” bloggers to win a trip to the state and write for the official TQ blog.

Bloggers must explain in 150 words why they would make the ideal ‘Queensland Blogger Correspondent’. 

The winning bloggers will get a five day all expenses paid stay in Queensland, trips to the state’s main attractions, as well as some blogging training from Rowse.

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Discount for tarts is okay, rules advertising watchdog – but menstrual cycle joke is unacceptable

Wicked logoAdvertisers can call women tarts if they do so lightheartedly, the Advertising Standards Board has ruled.

The ASB chose not to uphold a complaint against Wicked Campers which offered a discount to former catholic schoolgirls and also made reference to “tarts in tartan” and sexy nuns. Read more »

Outdoor ad industry grows 4% in Q1 2012

The outdoor ad industry grew by 4% in the first quarter of 2012 – the medium’s ninth quarter of growth in a row.

Revenue from sales grew from $112.9m to $117.3m between January and this month, an increase of 4%. This is a slight increase on the 3.5% growth for the full year 2010.

Outdoor Media Association CEO Charmaine Moldrich said she was “pleased” with the “steady growth” the medium was seeing, and credited one-year old measurement system MOVE as partly responsible for the growth.

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Dr Seuss’s The Lorax and Wrath of the Titans fail to topple Hunger Games at box office

Sam Worthington in Wrath of the Titans

The Hunger Games has added nearly another $5m to its box office takings in its second weekend in release.

The action film took $4,838,000 across 471 screens for a screen average of $10,272, according to the Motion Picture Distributors Association of Australia.

Also holding firm for the second week in a row is The Best Exotic Marigold Hotel which took another $2,626,000 across 269 screens for an average of $9,764.

The two films kept out two new releases Wrath of the Titans, which stars Australian Sam Worthington, and The Lorax from the top spots.

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Vicks and Save the Children create Breathe For Life Project

Cold and flu brand Vicks has partnered with Save the Children for a campaign called Vicks Breathe For Life Project.

The campaign aims to provide accessible healthcare services to 135,000 children in Bangledesh by training 1,600 health workers and village doctors to help prevent, diagnose and treat communities where pneumonia is among the top three causes of death in children under five across PR, social media and advertising.

Singer and actress Natalie Bathingswaighte is fronting the campaign which will be driven across PR, social media and advertising.

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Banned animals rights group plots new ad campaign without ‘human animals’

An animal rights charity whose anti-animal testing ad was banned for using ‘unjustified graphic violence’ will not appeal the ruling – because it cannot afford the $2000 it must pay to appeal.

The ad for Against Animal Cruelty Tasmania had been running for 12 months before it was taken down after a single complaint to Ad Standards.

Against Animal Cruelty Tasmania billboard

The ASB ruled that the ad used ‘unjustified graphic violence’ in a billboard showing a women having make-up applied to her battered face by a dog.

Advertisers must pay $2000 to appeal an ad banned by the ASB. Today is the last day the AACT is eligible to make an appeal.

The AACT and Choose Cruelty Free, which co-authored the original ad, are now considering launching a new campaign, with backing by Lush Cosmetics, a handmade make-up brand that does not test on animals.

It is also looking for an agency to help it devise the campaign.

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Call for entries: March’s Ad of the Month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.  Call for entries: Februarys Ad of the Month    transCall for entries: Februarys Ad of the Month    trans

Agencies and brands involved in creating ads that first ran during March are invited to put them forward.

Call for entries: Februarys Ad of the Month    transSimply email details of the ad, including the client, agency credits and a link to a video sharing site where it can be viewed to We also welcome reader suggestions.

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Sydney Film Festival to feature zombies, Woody Allen and a Maori Boy Genius

The 59th Sydney Film Festival has announced its first round of films.

Festival director Nashen Moodley told Encore: “I think what we’ve presented so far is a good view of world cinema and brought together some of the best films from the best film festivals around the world.”

Twenty-two Australian premieres, 15 features and 10 documentaries are included in the 25 titles announced.

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The Kotex beaver returns – but online only

Kimberly-Clark is reintroducing its beaver brand mascot for sanitary brand U by Kotex in a new campaign.

But the controversial character, which prompted a flurry of complaints when it launched in 2008, will not feature in above the line advertising.

Built around the brand’s Facebook page, the campaign launches today with the rallying cry ‘Rescue the U by Kotex Beaver’.

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