Co-founder of Naked Communications Jon Wilkins resigns

jon wilkinsThe co-founder of Naked Communications, Jon Wilkins has announced his resignation from the company and will leave at the end of the year.

Wilkins, the chairman of Naked Communications, founded the company with John Harlow and Will Collin in London in 2000 and moved to Australia to join Naked’s Sydney office in 2009. He was then based in New York from 2011 to 2013 and recently he relocated to his family home in London and has been on leave since.

“After 13 and a half years at Naked it feels like the right time to move on and explore new horizons.  I’ve put my heart and soul into Naked and leave with many amazing memories. The best part has been the chance to work with some of the most brilliant, creative and inspiring people in the industry,” said Wilkins.

Read more »

Morning Update: Kmart pushes layaway; Jean-Claude Van Damme’s epic split for Volvo; Newsreader abused for not wearing poppy

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program

“Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn’t even wait for the official start of fall to begin touting it this year—the company’s first Christmas layaway ad aired in September.) While the ads usually focus on the convenience of the layaway plan, for its latest spot, the mass retailer is finally taking a different approach by poking fun at its competitors’ not-so-great offers.”

Read more »

Tim McColl Jones to lead Qantas marketing team after restructure

McCollQantas has appointed the man who claims credit for turning Lara Bingle into a star as its executive manager of brand and marketing.

The restructure of Qantas’s brand, marketing and corporate affairs team will split it into into five unites: Marketing and Brand, Corporate Affairs, Digital and Content, Partnerships and Community; and Qantas Loyalty Marketing.

The restructure comes six months after marketing director Lewis Pullen was ousted, with corporate affairs chief Olivia Wirth taking responsibility for both operations as group executive for brand, marketing and corporate affairs.

In the new structure, McColl Jones will report to Wirth.

The airline has also promoted Zac Vogel to head of brand, Tanya Bulkin to head of advertising and Melissa Rose to head of venture marketing.

Read more »

News Corp launches first native advertising on with theme parks campaign

News Corp is the latest Australian media company to launch a native advertising offering with its first offering part of the Gold Coast: Theme park capital of Australia campaign.

The launch follows Fairfax’s first native advertising venture on behalf of CommBank last month, and the appointment what youth-focused publisher Sound Alliance said was Australia’s first native advertising editor.

The News Corp campaign has launched on with an article written by lifestyle reporter Daniel Strudwick.

In keeping with the principle that native advertising covers topics associated with a brand, rather than advertorial which writes about the brand itself, Strudwick writes about ‘why you should do something every day that scares you’ and lists five ways someone can break out of their comfort zone without mentioning the theme park rides paying for the article. The piece is the first of five.

The articles will appear in the website’s main news feed for 24 hours and be differentiated from normal editorial content with a “featured partner” logo. Read more »

Yahoo!7 charging $100 closing fee to withdraw funds from defunct search ad service

Yahoo!7Yahoo!7 is charging its customers a $100 closing fee to withdraw funds from its search accounts, three months after deciding to close the Yahoo Search Marketing platform.

In August, Yahoo!7 announced advertisers would no longer able to advertise on Yahoo’s search engine directly and instead obliged to go directly to Google. 

In an email to clients yesterday, the company confirmed its Panama platform would  be phased out in the Australian and New Zealand markets in a fortnight’s time and that customers had until this date to use their existing credit or withdraw it from their accounts.

However, the email from Yahoo!7 also warns customers that the company will charge a $100 “closing fee” on any withdrawals and that customers with less that $100 in their search accounts will be forced to use their credit or find that it lapses on November 29.

The email to Yahoo!7 customers warned: “We encourage you to use your remaining credit before this date (November 29).

“We will be providing refunds to those with credit still in their account after this date, less a AU$100 closing fee*.” Read more »

Virgin Mobile invites public to do battle in Game Of Phones promotion

Virgin Mobile Australia has launched its first marketing campaign since refreshing the brand to a more grown up look back in August.

The Game Of Phones promotion – a virtual treasure hunt in which participants must get within 50 metres of a prize and then defend it from other players – has been devised by PR agency One Green Bean and creative agency Havas Worldwide.

The game title is a play on the TV show Game Of Thrones with users asked to download an app to play.

Read more »

Sarah Stephens tempts viewers for World Movies Summer of Sin

Foxtel channel World Movies has enlisted Australian model Sarah Stephens to promote its summer lineup of adult movies, WM Adult: Summer of Sin.

Stephens features in a print campaign as well as a 45 second commercial advertising the line-up of films on the subscription TV channel every night in December and January. The print campaign created by agency March One will run in Foxtel magazine and Film Ink magazine in December, while the TV ad is set to launch next week.

The model also features in an advertising campaign for Bonds unveiled yesterday to launch its new ‘Intimates’ collection.

Read more »

Guardian’s global CEO labels Fairfax and News metered paywall model ‘worst in the world’

Andrew Miller

Andrew Miller, CEO of Guardian Media Group

The global CEO of The Guardian Andrew Miller has labeled the strategy of the metered paywall model adopted locally by News Corp and Fairfax Media as “the worst in the world”.

Miller made the comments in an exclusive interview with Mumbrella’s sister title Encore during his visit to Australia as the local arm of The Guardian’s operation approaches its six month anniversary.

He questioned the concept of metered paywalls – giving free content to occasional visitors but asking regular visitors to pay – saying: “That to me is the worst paywall in the world – the more loyal you are the more you are forced to pay. I just don’t get that logic.” Read more »

The Bachelor wins strongest ratings yet with 870,000 metro viewers for Ten

Bachelor Tim Robards

Bachelor Tim Robards

The Bachelor’s rejection of lovelorn Ali Oetjin won Ten the show’s largest audience yet with with 870,000 metro viewers according to OzTAM.

The penultimate episode of the dating competition starring Bondi chiropractor Tim Robards won its timeslot ahead of Seven’s Slideshow, 7.30 and the Tractor Monkeys final on ABC1, as well as Nine’s new episode of RBT.

The Bachelor was also ahead of Seven’s Marvel’s Agents of SHIELD as it was sixth in all programs and second in Ten’s target demographic of people 25-54.

Read more »

Best&Less use real customers in Christmas campaign

Best&Less have joined the Christmas ad onslaught, kicking off its Christmas campaign with a new commercial from Banjo Advertising in which real customers feature.

The commercial features families coming together to celebrate Christmas set against an electronic mash up of classic Christmas carols with with a slew of special effects to reverse and slow motion shots.

The commercial uses real Best&Less customers, recruited via the Best&Less Facebook page. Customers were invited to submit a photo and tell Best&Less in 25 words or less “what makes Xmas special to YOU!”.

While Westfield, Myer and David Jones focused on the idea of giving and gifts in their Christmas campaigns, Best&Less’s tagline is a simple ‘Best Wishes’.

Read more »

Morning Update: Nov 14 – Singing cows in DDB’s debut for Vinamilk; Sainsbury’s launch Christmas campaign; Betty White talks gadgets

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mumbrella Asia: Singing cows in DDB’s debut for Vinamilk

“Ad agency DDB has launched a TV ad for Vietnamese diary giant Vinamilk.”

Read more »

Era ends for Nova Brisbane as station manager Sean Ryan moves to lead News Corp Queensland



Sean Ryan, one of Brisbane’s best known media executives, is to shift from Nova to News Corp.

Ryan has long been credited with the commercial success of DMG’s Nova, where he was GM of the Brisbane station. Last month he was named most popular metro station manager at the Commercial Radio Awards.

Ryan will be News Corp’s new state director, responsible for the company’s Queensland business divisions. He will start in his new role on December 9.

News Corp CEO Julian Clarke said: “We are delighted Sean has agreed to run our Queensland operations. He has broad experience in media and brings strong sales, commercial and leadership skills to the company. He has taken Nova to Brisbane’s leading radio station in six months from its launch.” Read more »

Coles kicks off Curtis Stone Christmas push

Coles has unveiled the next stage of its Christmas campaign with chef Curtis Stone promoting the supermarket’s premium Coles Finest range.

The ads showcase the produce on offer this season including traditional Christmas favourites such as ham and turkey.

Read more »

Block Allstars deal with domestic drama in air conditioner ad

The winners of Nine’s The Block Allstars Phil Rankine and Amity Dry play themselves in a new ad as they deal with a drama over their broken air conditioning unit.

The TV campaign, created by Dellow Marketing, is the first from home services company Sharpe-ERS .

Read more »

Bookworld transforms bus shelters into pop-up bookshelves for Christmas

Online bookstore Bookworld has launched its Christmas campaign by building pop-up bookshelves to encourage Australians to shop locally this Christmas.

Bus shelter

The campaign, created by VCCP, transformed bus shelters in Sydney and Melbourne into shelves full of books which commuters can help themselves to. Read more »

Bonds Intimates enlist model Sarah Stephens for new campaign

Bonds has unveiled an online ad starring Australian model Sarah Stephens to launch its new ‘Intimates’ collection.

The online ad features Stephens posing for photo shoot.

The ARC Factory created the campaign.
Read more »

David Jones celebrates Christmas with ‘Gifts that Wow’

While Westfield and Myer have focused on the power of giving in their respective Christmas campaigns, David Jones has focused more on the gifts themselves with the campaign’s tagline saying it all: “Christmas Gifts that Wow”.

The commercial features the new face of David Jones, model Jessica Gomes who replaced Miranda Kerr in March this year, dancing and posing against a white background while a collection of gifts rain down behind her. She wears a dress in David Jones colours.

The work was created by New York based agency  Chandelier.

Read more »

Sport Entertainment Network loses last original breakfast show host Tim Watson

Andy Maher and Tim Watson

Maher, left, and Watson

Sport radio breakfast show presenter Tim Watson has announced he will leave the station after 10 years.

Watson, a former Essendon captain, has hosted Melbourne’s SEN 1116 breakfast show Morning Glory since the station was launched in January 2004 and is the last of the program’s three original hosts to go. When Watson started at the station he worked alongside former footballers Garry Lyon and Bill Brownless.

His co-host Andy Maher will continue on the show after Watson says his final farewell on November 29.

Sport Entertainment Network (SEN) general manager Barrie Quick said: “Tim’s been a wonderful contributor to SEN since it’s inception and we’re sad to see Tim go, but we fully understand that after 10 years doing breakfast radio that he would like some normality back in his life.” Read more »

Page 377 of 1,014« First...1020...377378...380390...Last »