La Trobe University appoints JWT following pitch involving six agencies

LaTrobeLa Trobe University has appointed JWT as its creative agency following a competitive pitch which involved six agencies, Mumbrella can reveal.

The pitch was announced in February, putting incumbent Havas Worldwide on alert, however it is unclear if the agency participated in the pitch.

JWT’s brand positioning campaign for the university will extend the brand strategy and switch the focus of the campaigns “to the important difference that our graduates continue to make in their communities, companies and organisations”. Read more »

Mumbrella live blog: Friday, May 16

Welcome to Mumbrella’s live blog, the rolling diary of everything you need to know in Australian media and marketing. Refresh the page for more updates.

Top stories:

4.32pm - Dr Mumbo got an interesting piece of correspondence from Coles. Read it here. 

2.11pm – More announcements on Mumbrella 360 and ABC boss Mark Scott is going to participate in the closing keynote session along with Peter Horgan, chairman of the Media Federation chairman, Telstra marketer Andy Bateman, and Sudeep Gohil, chairman of the Communications Council.

1.20pm – Mumbrella editor Alex Hayes looks at the John Stephens case and explains that while Australia’s TV networks publicly profess to hate each other there are signs of some behind the scenes co-operation particularly on Stream Co. Read the piece here. 

12:47pm – Kerrie-Anne Kennerley spoke to Dr Mumbo to say she hadn’t been approached by Ten to front a new breakfast show, but she is open to offers.

12:02pm - It seem the phenomenon of the Wicked Camper vans has reached the US, with the Wall Street Journal turning its attention to the controversially-painted vehicles.

Wicked Campers journalists and politicians

11:49am - Standard Media Index data shows the advertising market fell 9.1 per cent in April, although media execs say that is due to the proximity of the Easter and Anzac day holidays.

11:21am - In other media news this morning Harto’s back – a ex-News Ltd CEO John Hartigan takes the chairmanship of Prime Media following the death of Paul Ramsay earlier this month.

10:39am – TV ratings are in – and Masterchef took a hammering last night as viewers tuned out for a special which focused on the contestants back stories rather than their cooking. The numbers dropped from over 1m last Thursday to under 600,000. Meanwhile Nine showed an edited ending of the controversial Top Gear Burma special, which it aired in Sydney and Brisbane last night.

9:17am - An interesting piece in AdWeek out of the US overnight positing whether Publicis Groupe might have a crack at a hostile takeover of Omnicom Group after the $35bn mega-merger fell apart last week. Analysts are being quoted as saying Publicis “always had designs on gaining scale”. See the full post here. Read more »

Hong Kong-owned publisher Broadbent Media quietly launches 12 news websites in Australia

Broadbent MediaA publishing company owned by a Hong Kong-based collective of advertising and media executives has launched a group of news websites in Australia.

Named Broadbent Media, the company has soft-launched 12 specialist interest news websites across a range of subjects, from sport, cars, food and property to celebrity gossip, gaming and fitness.

The launch has been quiet so far, with the identity of the owners – which have other business interests outside publishing in Hong Kong – still a secret. Read more »

SMI: April ad spend falls 9.2 per cent, newspapers hardest hit again

April was a bleak month in advertising with media agency expenditure falling 9.2 per cent or $53.8m year on year as extended holidays took their toll on the industry.

According to the Standard Media Index (SMI) media agency billings dropped to $530.5m for the month, with executives pointing to the proximity of Anzac day to Easter and advertiser hesitation ahead of this week’s federal budget. 

In total the metro TV market revenue was down 13.2 per cent year on year to $182.9m, down $27.7m on last year. Seven had a record share of revenue hitting 43.6 per cent on the back of the finale of the franchise My Kitchen Rules, Nine fell 1.1 per cent to a 37.1 per cent share, which it has blamed on a delayed start to The Voice, while Ten’s share continues to slump amid continuing lacklustre ratings with just 19.3 per cent.

Kurt Burnette, Seven’s chief revenue officer said: “This is a record share for Seven.  It underlines how every part of our business – across television and publishing – is outpointing its competition.  Read more »

Victoria University launches work experience of a lifetime campaign

Victoria University is seeking to give 60,000 Victorian high school students access to five companies as part of the university’s Work Experience of a Liftetime campaign, with Nova Group and Leo Burnett amongst them.

Open to year 10 and 11 students in Victoria, the interactive online competition will help to provide students with meaningful work experience, with places available at the Mushroom Group, Nova FM, Honda, Just Group and Leo Burnett.

Read more »

ABC boss Mark Scott and actress Claudia Karvan join Mumbrella360 lineup

ABC boss Mark Scott, Media Federation chairman Peter Horgan, Telstra marketer Andy Bateman and Communications Council chairman Sudeep Gohil are today announced as participants in the closing keynote session at next month’s Mumbrella360 conference.

The Mumbrella Question Time panel will discuss topics raised during the two day conference and take questions from the audience on key media and marketing issues. The session is one of several announced for the Mumbrella360 program today.

mark scott abc headshotScott has been managing director of the ABC since 2006 and it currently three years into his second five year term at the helm. The former Fairfax executive has led the transformation of the public service broadcaster’s digital capabilities, including the launch of rolling news service ABC News 24, children’s channel ABC3 and video streaming service iview. A key issue currently facing the ABC is funding cuts announced in this week’s Budget along with the axing of its Australia Network contract. Read more »

Masterchef Thursday night audience nearly halves as Nine shows edited Top Gear special

Ten saw its audience for Masterchef drop by nearly half from last Thursday, falling from 1.001m to 578,000 last night, it’s lowest rating of the series so far this year.

The episode titled ‘Class of 2014′ focused on the participants of the competition this year and their life stories, was 14th in all programs and seventh in Ten’s target demographic of people 25-54, according to preliminary overnight metro ratings from OzTam.

In the consolidated ratings Masterchef had gained 88,000 viewers on last week taking its metro rating up from 1.001m to 1.089m over the last seven days.

Masterchef lost out to the second episode of Top Gear’s Burma Special on Nine in Sydney and Brisbane, which got 400,000 viewers for an edited version of the episode that omitted Jeremy Clarkson’s “slope” comment which is being investigated by UK communications regulator Ofcom after it aired in the UK in March. Afterwards 276,000 tuned in for The Footy Show in those two cities.

Read more »

John Hartigan named new chairman of Prime Media

John Hartigan,


Former News Limited CEO John Hartigan has been handed the role of chairman for Prime Media Group following the death of founder Paul Ramsay a fortnight ago.

The colourful Hartigan stepped down as head of News in November 2011 after 41 years of service to the Murdoch-controlled company, and has been touted for several other senior positions in the industry.

Prime is the regional television affiliate for Seven West Media, and there is continued industry speculation imminent changes to the media ownership rules could see the network acquired or merged with one of the other large media companies.   Read more »

Morning Update: X-Men meet Mad Men in new spot from Quizno; Amazon kicks off Euro creative pitch

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: X-Men Meet Mad Men in Quizno’s Newest Pop Culture Sandwich

“Quizno’s, a branded content hub that got an early boost from a popular Game of Thrones-House of Cards mashup, is once again pounding together two pop culture icons.

The results of Mad X-Men: Don Draper’s Future Past are mixed, but one theme is consistent with the previous video: The main actor (Ross Marquand, who also played Quizno’s Frank Underwood and Rust Cohle in a spot-on AT&T parody) may not look the part, but he sure talks the part.”

Read more »

ABCs: Newspapers continue print declines with mixed results on digital subscriptions

theage compactSales of Fairfax’s weekday print titles The Age and The Sydney Morning Herald have fallen by 25,000 and 21,000 editions respectively in the year since the publisher switched from broadsheet to ‘compact’ size last March, with mixed results in digital subscriptions as growth in the take up of paywalls appeared to slow.

Melbourne title The Age showed a significant slowing in its growth of digital sales quarter on quarter, with just 139 new subscriptions added in the most recent circulation survey, while the start of the AFL season helped its News Corp city rival the Herald Sun post a 20 per cent jump in the same period.

Overall The Age weekday print circulation fell from 144,277 copies last year to 118,426 this year, down 17.9 per cent, while sister publication The Sydney Morning Herald reported its weekday circulation was 126,510, down from 148,037 or 14.5 per cent.

The SMH’s digital subscriptions fared better than its sister publication reporting a growth in its weekday of 6,457 subscribers a growth of 5.37 per cent quarter on quarter.

The Age's print and digital circulation numbers

The Age’s print and digital numbers

Screen Shot 2014-05-15 at 5.04.48 PM

The Sydney Morning Herald print and digital numbers

Read more »

ABCs: Zoo loses a third of circulation as all weeklies drop

Zoo WeeklyThe weekly magazine market continued to slide in the first quarter of this year, with titles such as Zoo Weekly, Famous, NW and OK! all experiencing double digit declines once again, having also posted similar declines in the last audit period.

While no weekly title posted any growth there was an slowing in the decline for titles That’s Life!, Take 5 and New Idea according to the latest round of figures from the Audit Bureau of Circulations (ABC) which take in the first three months of 2014.

Media analyst Steve Allen told Mumbrella: “They’re certainly starting to bottom out, particularly the mass titles. They’re down to single digit declines so we feel the mass market is starting to stablise. What we didn’t expect the younger celebrity titles to continue to lose double digits, some of them have been in continual decline for some time.”

Zoo Weekly continues to experience the greatest declines out of the weekly titles, with the Bauer Media Group men’s title experiencing a 36.4 per cent decline. This time last year the title was averaging 50,021 copies per week, but it now shifts just 31,832 each week. Read more »

Seven accuses Ten of trying to buy ‘anticompetitive result’ in Stephens case

Ten 2sevenLawyers for the Network Seven have accused free-to-air TV rival Network Ten of trying “buy an anticompetitive result” by seeking to stop prized programmer John Stephens from working for them or Nine for two years.

Both networks must now wait for a decision in the case with NSW Supreme Court Justice James Stevenson adjourning the hearing to make his ruling, with Ten claiming Stephens was induced by Seven executives to walk away from a signed deal with them two months ago.

In his closing David Studdy SC, legal counsel for Network Ten, rejected claims from Seven an injunction would leave the 67-year-old open to “idleness, destitution or sterilisation”, as well as Seven’s claim Stephens’ contract period did not comence until June, his official start date.     Read more »

Mumbrella live blog: Thursday, May 15

Welcome to Mumbrella’s live blog, a rolling diary on the happenings in the media and marketing world. Refresh the page for more updates.

Top stories: 

4:03pm - It didn’t take the ALP long to jump on the fact Joe Hockey was spotted dancing to the song Best Day of My Life in his office before he delivered his first budget, releasing this ad based on the Laurie Oakes interview:

3:20pm - Bad news for fans of a certain type of US comedy, as Two and a Half Men has been canned and plans for How I Met Your Father have also been ditched. The Sydney Morning Herald has more.

2:35pm  - Australia is about to lose one of its great wordsmiths when NT News deputy editor Paul Dyer goes to pursue his destiny in Hong Kong. Dr Mumbo has taken the opportunity to pay tribute to him, and revisit some of his greatest moments in front-page headline writing.


1:47pm - Earlier we said we’d feature some of the crowd sourced what-if-corporates-were-Game-of-Thrones-houses banners, so here for you delectation is House McDonald’s:

house mcdona;d's game of thrones

1.06pm - Retailer Myer is again without a chief marketer following the departure of executive general manager of marketing John Joyce after just six months in the role. Full story here.

1.02pm - Former JWT general manager Richard Carr has teamed up with former Arnold Furnace MD Tony Singleton to launch new a creative agency. Read about it here. 

Hamish.120809 2


12.42pm - Fascinating to see the goings on at court today with Ten boss Hamish McLennan revealing it offered to pay programmer John Stephens hundreds of thousands of dollar to work for no one at all. Also interesting testimony from a Ten human resources executive about how current programming boss Beverley McGarvey was kept in the dark. Read all the coverage from court here.  Read more »

Myer chief marketer departs after six month stint

James Joyce

John Joyce

Retailer Myer is again without a chief marketer following the departure of executive general manager of marketing John Joyce after just six months in the role.

A spokeswoman for Myer today confirmed the departure saying Joyce had only been on a temporary contract, following the promotion of marketing boss Megan Foster in August last year.

“John Joyce was with Myer on a fixed term contract and he left in mid-April to pursue other opportunities”, a Myer spokeswoman told Mumbrella.

The departure means Myer is again without a head of marketing as its creative pitch, which is down to incumbent Badjar Ogilvy and the Clemenger Group, now stretches into its ninth month.  Read more »

Tony Singleton departs Arnold Furnace, teams up with Richard Carr to launch agency Mr. Wolf

Carr and Singleton

Carr and Singleton

Former JWT general manager Richard Carr has teamed up with former Arnold Furnace MD Tony Singleton to launch creative agency Mr. Wolf, an agency they say will help underdog brands take on the big guys.

Carr left JWT in January and was replaced by client services director Jenny Willits while Singleton only left Arnold Furnace at the end of last month, however is contracting with the agency to assist in managing significant clients.

Speaking to Mumbrella, the duo explained the new agency is strategy-led and focussed on creating challenger brands to well-established brands.

“We spent some time talking to clients about what makes a difference and all of them were coming back with a similar point of view. For brand experts it’s amazing how many agency brands don’t take their own medicine. We tried to work out what our niche was and where we would be best placed to help a specific group of clients,” said Singleton. Read more »

Collective Shout hijacks Schick for Men campaign to protest against objectification of women

schick collective shoutThe Collective Shout is hijacking a Schick for Men shaver claiming it is objectifying women by using their bodies as a canvas.

Schick is asking people to upload their photo to be featured on a T-shirt with the aim of winning 1 in 20 personalised t-shirts and Schick grooming kits. Users are also able to select which model their mock-up of the t-shirt will be featured on.

The Collective Shout, which describes itself as a grassroots campaigning movement against the objectification of women in media, advertising and popular culture, is encouraging its followers to upload a photo featuring a message against sexism.

Cailtin Roper, Collective Shout WA state coordinator said: “One of our supporters alerted us to Schick’s new ad campaign and their competition. So what we’ve encouraged our supporters to do is to hijack the campaign a little bit and subvert Shick’s sexist and objectifying message about women.

Read more »

Ten offered to pay John Stephens ‘hundreds of thousands of dollars’ to work for no-one



Network Ten offered to pay prized programmer John Stephens hundreds of thousands of dollars to not work for rivals Seven or Nine after he refused their job offer, the network’s CEO Hamish McLennan told the NSW Supreme Court this morning.

On his second day on the witness stand McLennan, whose network is seeking a two-year injunction to stop the 67-year-old from working with current employers Seven Network or former employer Nine, admitted he had offered to pay Stephens his full salary at Ten even if he did nothing for the network.

During cross-examination this morning McLennan also failed to recall the names of programming executives at the ABC and SBS, while the network’s head of human resources admitted they had tried to keep their approach for Stephens a secret from current programming head Beverley McGarvey.

Andrew Bell, SC, representing Seven, put to McLennan the network had made an offer to pay the programmer the full salary of his contract with Ten without any requirement to work for the network, and he agreed.

Bell went on: “Let’s be clear about this. Ten is a network under considerable commercial pressure and I take it you have been addressed by the board to pay very significant sums of money to Mr Stephens for doing nothing for two years? That just emphasises how desperate your application is. Read more »

APAC and global bosses announced for Mumbrella360 conference

m360The regional bosses of some of the biggest agency and media brands in Asia are today confirmed for the lineup of next month’s Mumbrella360.

The panel will offer perspectives on the wider region and Australia’s place in the marketing world.

Speakers include the APAC bosses of creative agencies Y&R and DDB, Omnicom Media Group and Facebook, along with the global CEO of digital agency Lowe Profero. The panellists are: Read more »

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