Red Bull Focus series two to premiere on January 30

Red Bull TV is following up its 2013 series of Focus, which aims to capture the essence of what it is like to live as a top athlete,  with a second six-part instalment premiering on Friday January 30.

Sport stars featured in the second series, which is a Red Bull Media House production produced by Milkmoney Films, include American professional skateboarder Ryan Sheckler, Australian Formula 1 driver Daniel Ricciardo, Australian professional Big wave surfer Mark Mathews and Australian professional triathlete Courtney Atkinson.

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Tourism Australia calls PR pitch for several overseas markets

Tourism Australia logoTourism Australia has called a PR pitch as it seeks a series of agencies to provide specialist PR support to its in-market teams in a dozen key international tourism markets.

The tender issued today does not cover the Australian arrangements, is seeking to establish panels in Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK and the US.

The move towards a panel model follows a global review and is aimed at ensuring all key international markets had access to the best available public relations services, a TA spokesperson said. The tender also covers business events.

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Fairfax-Macquarie Radio merger on hold as ACCC steps in

ALan JonesThe consumer watchdog has opened an informal investigation into the proposed merger between the two biggest talkback radio groups in the country, Fairfax Radio and Macquarie Radio.

The Australian Consumer and Competition Commission is seeking submissions from interested parties on the proposed deal, with a decision due by March 5.

A merger would bring together the dominant stations in the Sydney and Melbourne markets, with Macquarie’s 2GB boasting the likes of Alan Jones and Ray Hadley and Fairfax’s 3AW with Tom Elliott and Peter and Kate all dominant in their respective timeslots.  Read more »

Westfield creates ‘bespoke’ agency setup using STW group assets

Batistich speaking at last year's Mumbrella 360

Batistich speaking at last year’s Mumbrella 360

Westfield is shifting all of its marketing agency functions into a new bespoke STW Communications offering, as it looks “free up resources from administration and put them into creative”, Mumbrella can reveal.

STW group agencies Moon Communications and Ikon Communications currently handle the shopping centre giant’s creative and media buying accounts, although the new entity will be housed and staffed separately to them.

John Batistich, director of marketing for the Scentre Group which owns Westfield, confirmed the move to Mumbrella this morning, saying the new offering “is designed only to work on our business and no other”.

The move signals the end of One Green Bean’s involvement with Westfield, a month after delivering the “best ever” Christmas campaign for the shopping centre group. Read more »

HotHouse Interactive closes doors after 20 years in business as STW’s Catalyst also closes

Hothouse InteractiveDigital agency HotHouse Interactive has closed its doors after just over 20 years in business after going into liquidation yesterday.

Mumbrella understand more than 40 HotHouse Interactive staff have been laid off after parent company Big River made the decision to send the company into liquidation.

While it has been speculated the collapse of the agency was linked to the loss of major client Toyota, a Toyota spokesperson told Mumbrella the agency were still under contract with them.

The news comes as STW Communications confirmed the closure of full-service agency Catalyst International following the retirement of industry veteran and founder John Skinner. Read more »

Melbourne trust applies for trademark for ‘Charlie Hebdo’ and ‘je suis Charlie’ in Australia

Je suis Charlie has become a global symbol for free speech since last week's attacks

Je suis Charlie has become a global symbol for free speech since last week’s attacks

A Melbourne family trust has applied to trademark the phrases ‘Charlie Hebdo’ and ‘je suis Charlie’ in Australia, just a week after 12 people were killed in an attack on the offices of the French satirical magazine.

The M&G Besser Family Trust’s claim for the phrase Je Suis Charlie covers ‘electronic desktop publishing; Magazine publishing; Publishing by electronic means; Publishing of books; Publishing of printed matter’ whilst the Charlie Hebdo claim covers clothing.

Je suis Charlie became a social media phenomenon for people showing support to those murdered in the raid, and has since become an unofficial shorthand for support of free speech.

If successful the trust, which is registered to a residential street in Toorak, Melbourne, could then stop others from using the phrases, or charge a licence to do so, across clothing and electronic media. Read more »

Channel Nine’s 60 Minutes confirms story on Sydney Siege

60-minutesChannel Nine has signed an exclusive deal to interview many of the 10 hostages who survived the siege in the Lindt Cafe in Sydney’s Martin Place in December last year.

A Nine spokeperson confirmed 60 Minutes intends to broadcast a story about the siege, however declined to comment further adding “details will be revealed in due course”. They also declined to comment on questions around how much the hostages have been paid.

The Guardian has reported Channel Seven has signed several survivors for its Sunday Night program and Bauer Media’s Australian Women’s Weekly has an exclusive interview and a photo spread with one of the female survivors. However, a spokesperson for Bauer Media has told Mumbrella the story was inaccurate and the Women’s Weekly does not have any siege coverage planned.

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Cheil Worldwide hires former Saatchi ECD Malcolm Poynton as global chief creative officer

Malcolm PoyntonFormer Saatchi & Saatchi Sydney ECD Malcolm Poynton has been appointed by Korean agency network Cheil Worldwide as global chief creative officer, after five years a the European chief creative officer at SapientNitro.

The Australian, who will remain based in London and not relocate to Cheil’s headquarters in Seoul, joins with a brief to turn the agency into “one of the world’s most recognised creative networks.”

Before joining Sapient Nitro, Poynton spent a long stint as ECD of Ogilvy & Mather London. His CV also includes a spell at Saatchi & Saatchi Sydney, M&C Saatchi and the now-defunct The Campaign Palace.

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Consumer confidence drops to lowest point since financial crisis

Infographic_MICC H2 2014Consumer confidence in Australia has dropped to its lowest point since the financial crisis in 2009, according to a rolling survey by credit card firm MasterCard.

Australia is APAC’s gloomiest consumer market, according to the survey, with declines New Zealand also seeing a drop in confidence.

Ten out of 16 markets surveyed were either flat or showed declines in confidence, with the biggest tumbles in Taiwan, Japan and Hong Kong, while the biggest rise in consumer confidence came in Bangladesh.

Myanmar, India and Indonesia remain Asia Pacific region’s most optimistic group of markets.

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Royal prank call DJ joins 2DayFM’s breakfast team as anchor

Chrisitan sharing a burger with Debuf

Michael ‘MC’ Christian, one of the two DJs behind the royal prank call, is performing the anchor role as part of the new 2DayFM breakfast show lineup.

Last year Southern Cross Austereo announced the new breakfast team Maz Compton and Dan Debuf would replace Jules Lund, Merrick Watts and Sophie Monk, under who the show plunged from first to last place in the FM market after the departure of Kyle and Jackie O at the beginning of last year.

However, Christian’s role as anchor, which he also performed on their national Drive show, was not promoted when Compton and Debuf were shifted to the breakfast slot.

He was one of the two radio DJs involved in a prank call to the hospital where Duchess of Cambridge Kate Middleton was being treated for acute morning sickness, which resulted in the nurse on the switchboard, Jacintha Saldanha taking her own life. Read more »

Seven wins quiet night with Highway Patrol as Nine and Ten tie

Highway PatrolIn a quiet night in TV, Seven’s Highway Patrol was the most watched non-news show with an audience of 801,000 as no program managed to crack the 1m viewer mark.

Seven won the night with an audience share of 19.5% , with Ten tying with Nine for second place with an audience share of 14.8% as the ABC settled for a share of 10.5%.

Highway Patrol was the most watched show amongst the 18-49 and 25-54 demographics, out-rating Ten’s Big Bash match between the Brisbane Heat and the Hobart Hurricanes which was the most watched program amongst 16-39 year olds.

The first innings of the match was watched by 535,000 metro viewers, with session two drawing a crowd of 559,000. Numbers from Ten based on OzTam timings put session one’s audience at 566,000 and session two’s audience at 618,000.

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Ten’s ad revenues dropped nearly 11% in 2014 as metro TV market dips for year

Ten logoNetwork Ten’s agency ad revenues dropped 10.9% in 2014 with the network writing just half of the revenue of leading network Seven, according to the Standard Media Index (SMI) data.

The challenged network dropped $62m on media agency booking on 2013, making just $509,736,910, just over half of lead network Seven’s $1.03bn (a 41% share), with Nine recording $973.5m for the year (a 38.7% share). However, Seven and Nine’s numbers were also down on the year before, 1.6% and 0.4% respectively.

Whilst the cricket test series between Australia and India helped Nine dominate share for December, taking 44.7% of the available ad dollars, it dropped $5m in revenue to $64.4m, despite Nine’s sales boss Peter Wiltshire telling Mumbrella revenues for the test series had nearly surpassed those of the Ashes the year before. Read more »

Morning Update: Famous gay dads from Instagram star in Nikon commercial

AdWeek: The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial

Gay couple Kordale and Kaleb Lewis gained unexpected stardom by posting a photo of themselves and their daughters getting ready in their bathroom for the day ahead.

The Instagram snap went viral, with many people lauding their obvious love and care for their daughters while others, well—they were less than enthused, because they live in a bubble, under a bridge or somewhere in the past.

Well, now the Lewises have their first commercial deal. They teamed up with Nikon for an endearing look at their family and explain their experience of viral fame.

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Slow December sees advertising market finish flat for 2014 as papers lose another $127m

A drop in spending in December has resulted in the advertising industry recording a flat year in 2014.

SMI data standard media indexNew data from Standard Media Index – which covers spending by major media agencies – says that advertising spending in December fell by 5.8%, or $33m, in the crucial last month of the year, with revenues dropping from $565.8m in December 2013 to $533.2m in December 2014.

As a result, 2014 adspend – which had shown growth for the first 11 months of the year – went slightly backwards compared to the previous 12 months according to the initial numbers. Agencies booked an estimated $7,487m – down 0.1% on 2013’s $7,497m. However, late data will be likely to move that number up slightly, driving the market into a slight positive overall number.

The biggest favourable shift in adspend came in advertising exchanges, which rose by $52m to $175m for the year, on the back of the continuing move in the market towards programmatic trading.

The sector which saw the biggest fall was metro newspapers, which bled another $95m of display advertising revenue in 2014, representing a year-on-year drop of 16%. Regional newspapers were down 3.2% for the year. The total newspaper sector dropped $127m. Read more »

Daily Mail launches first Australian consumer TV ad, targets more exclusive content

The Daily Mail Australia has created its first consumer TV ad as it looks to build on a successful first year in the local market which has seen it rise to be the fifth most-visited news site in the county.

A new ad created by agency Yolo, to be shown on joint-venture partner Nine Entertainment Co’s channels Nine, Gem and Go, shows a woman so engrossed in reading the site on a bus she rides it all day, with a variety of strangers reading it over her shoulder.

The site launched its entertainment new ‘right rail’ last January, progressing onto other news in May. In that time it has grown from a unique audience of 1.316m in November 2013 to 2.519m last November.

Editor Luke McIlveen told Mumbrella they had held back from consumer marketing initially as they bedded in the new team, adding “if you look at most successful news websites around the world they don’t need a massive launch”, pointing to the sharability of the content as a factor in its growth.  Read more »

McDonald’s promote iced beverage range available drive through

McDonald’s is promoting its iced beverages from the McCafe, such as an Iced Coffee,  being available in drive through with a new 16-second ad featuring a man struggling to deal with the heat when he is forced to get out of his car to go into the fast-food chain to purchase a cold beverage.

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Doritos Crash the Super Bowl finalist signed by Photoplay as PepsiCo responds to attack ad

Australian freelance director Armand De Saint-Salvy has been signed by Photoplay Films after making it through to the final stage of the Doritos Crash the Super Bowl competition.

His entry ‘Doritos Manchild’ is one of the 10 finalists hoping to win a public vote that will see their ad air during the Super Bowl broadcast and take home a $1m prize.

Meanwhile, PepsiCo, the parent company of Doritos, has responded to SumofUs’ attack ad released yesterday calling out the company’s use of unsustainable palm oil.

A PepsiCo spokesperson told Mumbrella: “It is no surprise that SumofUs’ continual mischaracterisations of our palm oil commitments are patently false and run counter to the positive reception our policies have received from expert organisations in this arena.

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Industry heavyweights announced for Mumbrella Perth

Mumbrella Perth logoThe bosses of STW Nine, OMD WA and the marketing director of HCF will join the chairman of the Perth Art and Design Club for the closing Question Time panel at next month’s Mumbrella Perth event.

Nine’s Perth CEO David Mott will join OMD’s Bob Goodge, group marketing director of HBF Agata Sleeman and Block Branding founder Mark Braddock on stage for the event.





The lineup for Mumbrella Perth’s talent and culture panel has also been confirmed, with 303Lowe Perth group managing director Al Taylor, Initiative Perth managing director Chris O’Keefe, The Brand Agency’s planning head Alison Ray and Southern Cross Austereo Perth’s GM Linda Wayman on the panel.

They will be discussing how and where they look for new talent, how to foster a good internal culture and how to retain the best people.

Names already announced for the event on February 25 include WPP global planning director Jon Steel who will give the keynote presentation – asking whether the industry has finally jumped the shark. Read more »

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