Westfield’s new spring/summer 2014 fashion campaign is examining the “thrill of the fashion hunt”, Mumbrella can reveal.
The “#MostHunted” campaign includes a one-minute fashion video, created by Baker Brand, which features a number of international and local fashion “influencers” led by Giuliana Rancic. The video is set to 80s pop tune Duran Duran’s “Hungry Like the Wolf”.
Sarah Cleggett, general manager marketing at Scentre Group, owner and operator of Westfield, said: “This season we are excited to be working with Giuliana Rancic again. Along with Bill and our 11 local fashion influencers, Giuliana will help inspire our shoppers this spring/summer with her most hunted items from our retailers.”
Realestate.com.au has released the third stage of new campaign featuring Arnold Schwarzenegger, which began a few weeks ago with the former US politician and actor mistaking Australia for Austria.
Part three of the campaign sees Arnie inspect a house with his assistant Dylan and realises he could rent or share on REA.
He then meets some Australian wildlife in form of a kookaburra, which he describes to Dylan as: “look at he size of that pigeon… he must be working out.” Read more »
Mining magnate Gina Rinehart’s Hancock Prospecting has signed its first ever major sports sponsorship to support the Australian swimming team and the 2014 Pan Pacific Swimming Championships which are currently being held on The Gold Coast.
The deal, which is rumoured to be worth as much as $1m, sees Hancock Prospecting get the naming rights for the long course swimming event.
As part of the deal, Rinehart’s The Georgina Hope Foundation Swimmers Support Scheme will also be working with Swimming Australia to directly assist with funding of elite Australian swimmers through their training and competition.
In a statement, Rinehart, who is also a major shareholder in the Ten Network which has the broadcast rights for the event, said: “we are very proud to support these great young ambassadors for Australia on the world stage, and wish them all the best with their endeavours.” Read more »
Red Rooster is focusing on family and the ritual of dinner in a campaign which sees the fast food chain introduce the tagline ‘Red Rooster – tender loving chicken’.
The campaign, created by the restaurant’s strategic agency Brand Council, focuses on the rituals of families, placing emphasis on the ritual of dinner and how Red Rooster is part of that.
The campaign was developed before and during the recent creative agency pitch which saw the account shift from 303Lowe Perth to Naked Communications with Naked tasked with developing the new direction into the future.
Red Rooster national marketing manager Anna Jones said: “Red Rooster has been an iconic Australian brand serving roast chicken to Australian families since 1972, but the world around us has changed. Competition has proliferated and strengthened, attitudes to food have changed and customers are savvier than ever. This campaign is the first from a brand that is changing tack. Read more »
The chair of the Australian Press Council (APC) Julian Disney is to withdraw from two adjudications, following pressure from two News Corp newspapers.
In a statement released, this afternoon, APC executive director John Pender announced: “Two News Corp papers have written to me insisting, among other things, that the Chair of the Council, Professor Julian Disney, should withdraw from the Council’s adjudication of two complaints relating to them. They did so on the ground that there could be an appearance of bias.”
“At Prof Disney’s request I consulted a Vice Chair of the Council, John Doyle QC, who is a member of the relevant Adjudication Panel. Mr Doyle considered that the demands for Prof Disney to withdraw were not justified, and I was of the same view.”
“Prof Disney has advised me, however, that he will withdraw.”
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
- AFP apology to Seven over February raids
- Crikey agrees to destroy copies of leaked News financial statements
- Kim Williams: News marketing techniques inherited were from the 1980s
- ACMA given leave to contest 2DayFM ruling in High Court
- Bondi Hipsters respond to Old Spice’s ‘Mom song’
- PANPA The Courier Mail wins newspaper of the year
- TV ratings: Catalyst falls away for ABC
- Mumbo: News gods, a forgettable festival and stabbing yourself in the eye
4.32pm - As we mentioned Seven has received a letter of apology from the AFP Commission Tony Negus over the February raid. Full story here.
4.14pm – Breaking News: Seven has just announced it has received an apology from the AFP over the raids in February.
The statement begins:
Seven West Media has received from the Australian Federal Police Commissioner an unreserved apology for “unnecessary reputational damage to Seven” arising from the execution of search warrants earlier this year.
Chairman of Seven West Media, Mr Kerry Stokes said: “We appreciate the extensive apology from the Australian Federal Police for the incident that occurred in February this year.
“At Seven, we understand fully that from time to time mistakes are made and this acknowledgement adds to the recognition and respect we have for the 6,000 members of the AFP who dedicate their lives to protecting Australia.
AFP commissioner apologises to Seven for ‘unnecessary reputational damage’ following raid in February
The Australian Federal Police Commissioner has unreservedly apologised to Seven for the “unnecessary repetitional damage to Seven” arising from the February raids on Seven, over alleged payments to Schapelle Corby.
The raid in February followed speculation Seven had agreed to pay convicted drug smuggler Schapelle Corby between $1m and $3m for exclusive interview rights following her ordeal, split between Sunday Night and one of its magazines, New Idea.
Mumbrella understands the apology is part of a settlement which included damages and costs, arising from Seven’s decision to ask the court to quash the warrants, being paid by the AFP.
In a letter to Seven the Commissioner Tony Negus said: “For the record, neither Seven, nor its employees, officers or lawyers, were ever suspected of a criminal offence, nor were they the subject of any criminal investigation in connection with the Corby matter, which was solely a literary proceeds matter seeking to recover any payments made to a convicted person.
“Similarly, the AFP acknowledges that Seven fully cooperated with the AFP investigation.” Read more »
Thomas Jewellers is promoting its Father’s Day sales with an ad featuring men proudly telling their friends they got their watch from Thomas.
Created by Traffic, the campaign follows on from the brand’s Mother’s Day and Stocktake sales periods which introduced the ‘From Thomas’ tagline.
Jamie Thomas, managing director of Thomas Jewellers, said: “The campaign direction ‘From Thomas’ has really been embraced by our customers and our staff, and is giving us a real point of difference in a seriously competitive and cluttered marketplace. The Father’s Day ad definitely builds further on this”.
The credibility of digital advertising is being undermined by traffic fraud and is preventing marketers from getting true value for money from their online campaigns, the chief executive of the Interactive Advertising Bureau has warned.
Alice Manners said criminals who are infiltrating systems to generate false ad views, clicks and site visits are “negatively impacting the entire industry” and must be stamped out.
Her comments came as the IAB Australia yesterday released papers outlining the practice of ad fraud, how it works and what marketers and advertising agencies can do to combat the problem.
Manners said it was time the industry began to tackle the problem and praised the collaborative approach now underway by the industry.
The Enero Group has posted a five per cent decrease in net revenue from $127.3m to $119.5m in its 2014 financial year results.
However the group’s EBITDA – earnings before interest, depreciation, taxation and amortisation – rose 159 per cent from $3.5m to $9m, due to a drop in staff costs from $95.5m to $88.3m in the last financial year, while operating costs went from $26.5m to $22.6m.
The results, released quietly last week to the Australian Securities Exchange, show the contribution to the group from its Australia, New Zealand and Asian operations plummeted from 78 per cent of net EBITDA last year to 35 per cent. The UK and Europe contributed 47 per cent with and North America 12 per cent.
The company appears to have stabilised the ship posting a loss of $1.453m this financial year, compared to last year’s $82.1m loss, which included a $75.9m write down in the value of the business. Read more »
Branding agency Blue Marlin is closing its Sydney office in a move which ends the agency’s 16 year presence in Australia as it seeks to focuses attention on its Singapore office.
Client service director Candice Dunn confirmed the closure to Mumbrella, saying: “It was a tactical decision made by Andrew Eyles the CEO to focus their attention and investment strategy in the southern hemisphere in our Singapore office.
“It’s a sad day that we’re closing down,” she added.
The agency, which first opened doors in Australia in Melbourne in 1998 before opening an office in Sydney, has shifted some key employees to its overseas offices, with the remaining six staff made redundant.
Read more »
Ad watchdog rules on offending Fresh One coffee Facebook posts following campaign by Collective Shout urging people to complain
The Ad Standards Board has been split on complaints over a number of meme-style Facebook images that were used to promote coffee brand Fresh One, with activist group Collective Shout describing photos, including one that featured a “wet pussy” and a “cock”, as “sexist and porn-inspired advertising material”.
In response to the complaints, Fresh One suggested the complaints had come from The Collective Shout, an organisation which describes itself as a grassroots campaigning movement against the objectification of women in media, advertising and popular culture.
“From our investigations and further assumptions these seem mostly to be from a group known as Collective Shout and some of their derivative supporters although I can see from most of the official complaints to the ASB that anonymity has been requested,” Fresh One said.
“There seems to be so many more portals that offer expletive based commentary and naked sexual imagery well beyond the gregarious nature of Fresh’s One’s page. This would then indicate that the level of negative attention to the page and number of complaints received by the ASB would be the result of a focused attack on Fresh One.”
Gay and lesbian community magazine The Star Observer is asking for its readers to donate much needed funds via a Pozible campaign as it seeks to grow its reserves in a tough advertising market, and to help pay legal bills.
In April the weekly newspaper relaunched as a free monthly magazine, responding to consumers accessing news via its digital offering. A week into a three week campaign it has raised $24,545 of a $75,000 goal.
Star Observer publisher and CEO Daniel Bone told Mumbrella: “The reason for doing it is there’s an number of factors that have come together which we’ve described as a perfect storm. We’ve launched the new Star Observer as a monthly magazine, we’ve been going for five months with that, and obviously the cost and the energy going into launching is fairly significant.
“At the same time as that it’s not been the best advertising environment and that combined with some legal issues which came in at the same time. Read more »
Nine confirms talks with ‘numerous businesses’ as reports emerge of Fairfax video streaming joint venture
Nine has confirmed it has spoken to “numerous media businesses” over the development of its video streaming operation Stream Co as reports emerged that the network is close to forging a $100 million joint venture with Fairfax Media.
The two parties have been in talks for more than three months according to this morning’s Australian Financial Review with any deal certain to fuel speculation that Nine and Fairfax will pursue a merger.
Both companies are reported to have agreed to invest $50 million each in the Stream Co venture with consumers to be charged $1o per month.
A Nine spokeswoman confirmed to Mumbrella that talks have taken place with prospective partners.
“We have spoken to numerous media businesses as we have developed the StreamCo business,” said the Nine spokesman. “At this point we don’t have any agreement in place and we will make any formal announcements as and when are they concluded.” Read more »
Accounting software firm MYOB is promoting its mobile payment device PayDirect with a risqué two-and-a-half minute video showcasing the ease of how the tool can be used for any business, including the “oldest business in the world”.
The video, which was conceptualised and produced by MYOB’s in-house creative team The Purple Agency, sees the end of a paid-for romantic encounter between a man and a woman called Candy, with a twist.
The video is part of the ‘Love Your Work’ campaign which includes a Different TV campaign.
Home and Away was the most watched non-news show last night with only one program – Nine News at 6pm – topping one million in a fragmented Thursday night’s viewing as different programs aired in different states.
Seven’s long running soapie drew 881,000 in the 7pm slot, followed in the non-news category by the second part of ABC’s medicine documentary Catalyst which attracted 721,000 metro viewers. But that was a sharp fall of 120,000 from last week’s first instalment.
Nine won the night with 23.4 per cent of viewers on the main channels, with Seven on 18.2 per cent and Ten 13.1 per cent. ABC’s share slipped almost one percentage point from last Thursday to 12.1 per cent while SBS picked up 4.7 per cent.
In the 7.30 slot, Ten’s The Bachelor drew an audience of 681,000 viewers, 42,000 more than last Thursday on the back of sending “intruder” bachelorettes into the house to compete for the bachelor. The performance saw Ten have the highest audience of the night in the 25-54 demographic. Read more »
News Corp Australia’s The Courier-Mail was named the national/metro daily newspaper of the year at last night’s 2014 PANPA Newspaper of the Year Awards, while The Weekend Australian was named weekend newspaper of the year.
Fairfax Media The Newcastle Herald picked up the award for regional daily newspaper of the year, while The Gympie Times was recognised in the community newspaper of the year category.
News Corp was also recognised with the environment award for its 1 Degree’s environmental awareness campaign, while Fairfax’s North Richmond plant won print centre of the year.
The Newspaper Works CEO Mark Hollands said: “Newspapers from all over the Asia Pacific set an extremely high standard in their submissions and left our judges locked in debate over the major Newspaper of the Year winner.
A meeting of Fairfax members of the Media Entertainment and Arts Alliance (MEAA) voted unanimously to reject the pay offer and hold a one hour work stoppage today, ahead further strikes next week.
The resolution passed at the meeting yesterday took aim at claims by senior Fairfax executive Gail Hambly last week that the staff at the publisher had not “backed itself”, after it was revealed that the senior executives had given themselves significant pay rises in the most recent company financial results.
“(We) note management’s view that Fairfax journalists do not “back themselves”, and ask that management consider rewarding their journalists in a similar vein to the $2.4 million pay rise awarded to the top four executives,” said the MEAA resolution. Read more »