Omnicom Group reports 7.9% increase in Asia Pacific but remains coy on new network

Omnicom GrouOmnicom Group has reported a slight lift in overall profit which rose 0.6 per cent to US$331.6m overnight, with Asia Pacific revenues the strongest in the group.

Revenues from the region grew 7.9%, outperforming other regions, with the company overall reporting a fall of 1% in total revenue, to US $4.15bn. Omnicom does not break out its Australian numbers.

On an investor call overnight, CEO John Wren declined to be drawn on the details of the company’s new global network and brand, which it promised to launch after last year’s win of Procter & Gamble, but told investors the new network would allow them to manage more clients.  Read more »

Tropfest launches new viewing portal to push deeper engagement, re-engage audience

Tropfest 1Still reeling from the sudden cancellation of its iconic short film festival last year, Tropfest is looking to re-engage fans with the launch of a new portal that allows audiences to view the back-catalogue of previously submitted entries at any time, online.

The festival, to be held in Sydney and at satellite venues around the country was cancelled just days after founder John Polson revealed that the event had suffered catastrophic financial mismanagement.

The news caused an outpouring of concern from fans concerned about the future of the event and its potential loss as an incubator of domestic film talent. Read more »

Dairy lobby opts for humour over ‘well-meaning’ health messages to boost sales

Dairy Australia will roll out a series of quirky characters to support its latest Legendairy Milk campaign as the industry body hopes to convince consumers of the health benefits of eating dairy products.

The industry has placed its faith in a new humorous set of characters, opening with the fictional Deb Poole – a mother and professional waterslide tester. In the first instalment, Deb tests a slide while coached by her mentor husband, Gary.

Group manager for industry promotion, Isabel MacNeill, told Mumbrella the campaign was about getting the industry noticed again by customers.

Read more »

Here Come The Habibs performs strongly, pulling 1.249m but MKR still wins the night

Nine’s debut of comedy Here Come The Habibs at 8:30pm drew a metro audience of 1.249m well above the 900,000 viewers it had hoped for.

Here Come the Habibs:

Here Come the Habibs: defies Nine’s expectations

The result is a win for Nine and comes after much media interest in the new series amid concerns about how it depicted people of Middle Eastern descent.

Last month, Nine programming boss, Andrew Backwell, told Mumbrella that the comedy was facing “a tough environment” up against Seven’s My Kitchen Rules and that he would “be happy if it was above 900,000 (viewers).”

Tuesday night saw My Kitchen Rules also perform strongly winning the night with an audience of 1.882m while Ten had 766,000 viewers for an episode of I’m a Celebrity Get Me Out of Here! where Shane Warne and Brendan Fevola blew up at each other over the rules in camp. Read more »

Morning Update: Turkish Airlines now flies to Gotham; Happy birthday copyright to be dropped; Uber design chief quits

Creativity: Turkish Airlines Now ‘Flies’ to Gotham and Metropolis

During the Super Bowl, amidst the slew of movie marketing pushes, viewers may have seen that somehow, the upcoming film “Batman V. Superman: Dawn of Justice” found its way into a spot for Turkish Airlines. What looked like a typical, almost generic travel-themed spot for the flyer showcased a surprising new destination — the city of Gotham, promoted by none other than Bruce Wayne himself (played by new Batman actor Ben Affleck, of course). Another ad also showed that it’s now flying to Metropolis — with the blessing of Lex Luthor (played by Jesse Eisenberg).

Read more »

Ten’s market value falls to record low as major TV networks’ shares take a hit

The share prices of Seven West Media, Nine Entertainment and Network Ten have all fallen significantly today, with Ten’s market capitalisation hitting a new record low.

Nine (ASX:NEC) shed 4.27 per cent to close at $1.35,  Seven (ASX:SWM) was down 3.64 per cent to 79.5 cents, while Ten (ASX:TEN) saw a 3.81 per cent decline which saw its share price fall to a record low of $1.01, a 3.81 per cent decline, giving it a market capitalisation of just $367.41m.

Ten share price

Ten’s share price falls to a record low.

Overall the ASX was down 2.78 per cent today.

Ten’s drop comes despite the Free TV figures for last year showing the network had significantly increased its revenues on the back of improved audiences.  Read more »

Zoolander 2 marketing drive brings hand-painted art mural to Melbourne landscape

Zoolander street artLocal marketing for Zoolander 2 has seen a hand-painted mural of the Magnum-mugged model, created by Apparition Media, dominate the intersection of Swanston and LaTrobe streets in Melbourne.

The film, which opened last week, was been backed with a significant marketing budget, but distributors Paramount wanted to do more with outdoor than just street furniture and public transport, bringing street art specialists Apparition Media in to create the mural. Read more »

ABC boss denies ‘gagging’ former tech editor Nick Ross over his NBN coverage

Outgoing managing director of the ABC, Mark Scott, has defended the public broadcaster’s handling of its NBN coverage in the wake of accusations from former technology editor, Nick Ross.


Scott: the ABC did not seek to gag Nick Ross.

In his final appearance at the Senate Estimates committee Scott faced questions about claims made by Ross, who claimed he had been “gagged” on the the NBN during his six year stint with the public broadcaster, after he left the last month.

“I want to make it clear that at no time has the ABC sought to shape editorial coverage in any attempt to gain favour with politicians or political parties,” Scott told the Estimates inquiry.

“Nor did it seek to gag Mr Ross. What we wanted to do was to ensure he acted in line with the editorial policies that existed at the ABC. That is our responsibility as editorial managers, that is our requirement under the ABC Act.”  Read more »

Mumbrella360 video: Marketing Through Media and Technology Disruption

In the latest of a series we present highlights from the 2015 Mumbrella360 conference.

Dave Osborn, AppNexus, Mumbrella360_darkened

In this presentation, Marketing Through Media and Technology Disruption, Dave Osborn, VP Asia Pacific, AppNexus, leads a discussion panel on how technology is fuelling changes in media and what businesses can do to stay ahead of the curve when it comes to developing technologies, planning strategy and hiring staff, along with trends and habits to embrace or to avoid. Read more »

Mumbrella Sports Marketing Summit heads to Sydney’s Royal Randwick on July 28

Mumbrella’s Sports Marketing Summit is to be held in Sydney this year. And following feedback from sporting codes, the event will take place earlier in the sporting calendar, on Thursday, July 28.

david gallop spots summit

Last year’s event saw around 300 delegates pack the Melbourne Cricket Ground to hear from a range of speakers across different codes.

The sell-out launch event at the Melbourne Cricket Ground featured a keynote address from FFA CEO David Gallop as well as keynote sessions from All Blacks’ chief marketer Todd Barberel and a host of senior executives from across the sports industries. Read more »

Seven’s Anita Cobby news special pulls 1.1m as Super Bowl 50 draws 403,000 viewers

Anita CobbySeven’s news special on the murder of Anita Cobby performed well last night drawing 1.109m metropolitan viewers, despite being on after 9pm.

The strong performance came off the back of cooking reality show My Kitchen Rules, which built audience on last week pulling 1.675m, compared with 1.576m a week ago.

Nine’s Australia’s Got Talent also built week-on-week, drawing 851,000, up from 785,000, while I’m A Celebrity… Get Me Out of Here was down week-on-week with a metro audience of 735,000 but was still above the audience of 650,000 that it was pulling this time last year. 

Seven’s broadcast of the Superbowl 50 during the day also performed well with preliminary OzTAM Ratings showing the telecast on Seven’s main channel had an average metro audience of 403,000 viewers.  Read more »

Medibank launches fresh campaign capturing Aussies as they are in their homes

MedibankPrivate health insurer Medibank has taken camera crews into the unpolished lives of customers as part of its new campaign adding a new twist to its old tagline of ‘I feel better now’.

Under the line ‘I am better’, Whybin\TBWA visited the homes of Medibank customers and filmed them without scripting or prompting to create the campaign. Directors also worked to include elements of modern society that may not traditionally be seen in marketing campaigns. Read more »

Tahiti reveals new global tourism campaign celebrating ‘mana’ – life force of the islands

The tiny island nation of Tahiti has launched a global campaign using its website and social media to lure travellers to experience the spirit of  ‘mana’, the life force that surrounds the Tahitian islands and its inhabitants.

TahitiAnchored in a long-form video that highlights both the diversity of the island and its isolated splendour, the work will run on Tahiti Tourisme’s website and be seeded through social media channels. Read more »

CommsCon Awards short-list revealed – Red Agency achieves most nominations

Havas Worldwide’s Red Agency has topped Mumbrella’s CommsCon Awards shortlist, with 11 short-listings across the award’s 27 categories.

Announced today, the shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry.


Ogilvy-aligned agencies including Ogilvy PR and Howorth Communications picked up 10 short-listings. Read more »

Whybin TBWA makes major move into shopper marketing with new hire from Octagon

Wylie FowlerHot on the heels of its win of the Lion shopper marketing account, Whybin TBWA has bolstered its team, naming Wylie Fowler as general manager of Integer.

Fowler comes across to the shopper marketing specialist from Octagon where he worked on experiential, retail and integrated advertising projects for a wide variety of clients.

The move to hire a general manager comes after a series of new business wins for Integer along with the Lion business. Read more »

Universal Music teams up with Host and One Green Bean to launch new creative agency

bring agency logoUniversal Music has partnered with PR and creative agencies One Green Bean and Host to form a new entertainment marketing agency, aimed at bringing brands together with artists and influencers including Lady Gaga, Mike Tyson and Troye Sivan, Mumbrella can reveal.

The new offering, Bring, will consist of a core team of eight sourced from the Universal Music brand team, and it will draw on resources from Host and One Green Bean, as needed, creating content campaigns and activations.

Roddy Campbell, who will lead the agency as managing director, told Mumbrella the agency will look to “create culture”, and will not be limited to working with Universal artists but reach out to other partners. Read more »

Nine and The Conversation resolve trademark dispute over brand-funded content series

Nine and The Conversation has resolved a trademark dispute over a brand-funded series called The Conversation with Alex Malley, with the TV network and its client, CPA Australia, agreeing to give up the name at the end of the current TV season.

The Conversation CPA Australia Read more »

Morning Update: Dorsey says ‘no’ new Twitter timeline; the best and worst of the Super Bowl; YouTube Red programming set to launch

WPP CEO Sir Martin Sorrell

The Drum: WPP boss Sir Martin Sorrell claims ‘chickens have come home to roost’ over tax scandals

The head of advertising giant WPP has questioned the “judgment” of companies such as Google, Amazon and Starbucks accused of utilising “very aggressive” schemes to minimise their tax outputs in the UK.

Speaking to the Mirror, Sir Martin Sorrell said: “You can push the rules, you can abide by the laws, you can lower your tax rates. But should you do it from a question of judgment? “The chickens have come to roost because people have been very aggressive on their tax planning. Some people have judged it right, some people have judged it wrong.”

Read more »

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