News Corp Australia revenues flat amid ‘modest’ ad decline

News-Corp logoRevenue from News Corp’s Australian newspapers remained flat in the three months ending September with a “modest” decline in advertising revenue offset by favourable foreign exchange rates.

The newspaper publisher reported a group-wide revenue increase of four per cent in the first quarter to US$2.15b (A$2.5b), with earnings climbing 21 per cent to US$170m (A$198m).

However newspaper revenues fell three per cent to $1.45b (A$1.69b) with News Corp’s Australia newspapers “relatively flat”.

“[It reflects] modest advertising revenue declines and favourable foreign currency fluctuations,” the company said.

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Mercedes-Benz first to partner Sky News as Qantas inflight deal begins

Mercedes-Benz logoMercedes-Benz has become the first Qantas inflight advertising partner for Sky News as the German car brand looks to target well-off business travellers.

The agreement comes as Sky News takes over from Nine as Qantas’s inflight supplier of news.

Qantas awarded its inflight news coverage to Sky and its inflight advertising sales to Multi Channel Network (MCN) earlier this year following a competitive tender, and the partnership kicked off on November 1. Read more »

‘It’s not about us': David Jones switches focus to emotional connection with customers

Screen Shot 2014-11-05 at 3.50.16 PMDepartment store David Jones will continue to put customers at the heart of its above the line marketing as it moves away from a strategy of “being all about us”, its general marketing manager has said.

Victoria Doidge told Mumbrella the brand was becoming increasingly customer centric and looking to create emotional connections with its audience in order to “inspire” them.

The comments came as David Jones unveiled the first wave of its Christmas marketing push with a conscious shift from a merchandise-driven campaign to one designed to “capture the spirit of Christmas”.

The commercial tells the story of a young boy who becomes perplexed, and then dejected, that Santa won’t be able to visit as his house has no chimney.

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Lung Foundation Australia aim to inspire conversations about lung health with social media campaign

The Lung Foundation Australia is aiming to inspire conversations about lung health in a new campaign which explores the things that can be done with just one breath.

The campaign, created by Treehouse Creative, includes a series of short films featuring prominent Australians including Christine Anu, James Morrison and Matt Hall, who share their stories about the power of breath in their professional lives.

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Intel boss Burleigh and Ogilvy CEO Fox join final SAGE lineup

SAGE logoIntel MD Kate Burleigh and Ogilvy Group CEO David Fox have joined the final speaker lineup for Mumbrella’s SAGE – Secrets of Agency Excellence – seminars dedicated to sharing best practice in running agencies.

Organised by Mumbrella’s sister title, marketing database tool The Source, Burleigh will talk at SAGE Melbourne on December 2 about the business challenges she faces running a company and the evolving role of marketing.

Intel's Burleigh

Intel’s Burleigh

Ogilvy's Fox

Ogilvy’s Fox

She joins a heavy-weight program of speakers including CMOs from leading brands – Lion Dairy & Drinks’ Nicola Richardson, Australia Post’s Jo Whyte and Cotton On Group’s Col Kennedy. Agency bosses to take the stage in Melbourne include Clemenger’s Jim Moser, Cummins & Partners’ Chris Jeffares, AJF’s Adam Francis and Atomic 212’s Jason Dooris.

At SAGE Sydney on November 25, Ogilvy Group CEO David Fox rounds out the line-up of agency bosses which also features JWT’s John Gutteridge, Ikon’s James Greet, The Works’ Kevin Macmillan, former Saatchi & Saatchi boss and co-founder of Together Co Simone Bartley, and former TBWA London president and CEO of Special Group, Lindsey Evans. Read more »

Ten appoints Citi to advise it after speculation around Discovery and Foxtel bids

TenNetwork Ten has confirmed it has appointed Citi Bank to help it assess “a range of potential strategic options” following reports of interest in buying the company.

Yesterday the Australian Financial review reported the Discovery Network and Foxtel were preparing to make a joint bid for the beleaguered free-to-air network, with shareholders including Lachlan Murdoch and James Packer ready to sell out of the company.

This morning Ten issued an update to the Australian Securities Exchange which read: “Ten Network Holdings Limited notes recent press speculation in relation to potential transactions involving the Company. Read more »

Ad watchdog rules Coles ‘fresh’ Tasmanian apples ad was misleading

ColesColes has once again been rapped for misleading the public in its advertising, this time falling foul of the Ad Standards Board (ASB) for a TV spot promoting Tasmanian fresh apples.

The ruling from the ad watchdog follows the Federal Court ruling that claims around the retailers bread products of being “baked today” were false, misleading and deceptive.

The spot in question sees brand ambassador Curtis Stone asking what is fresh at Coles, with the retail spot promoting  a special on Tasmanian Pink Lady Apples.

A complaint to the ASB argued the ad was wrong, adding: “I live in Tassie and my apple tree is dormant! These apples would have been in storage for MONTHS, they are not fresh.”

While Coles said they would not re-publish or re-broadcast the ad in question, the supermarket giant said it was satisfied the ad was not misleading, highlighting the harvesting period of Australian apples and when Coles would have sourced the Pink Lady variety featured in the ad.

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Ad Standards board rules against Paddle Pop icy pole ad for targeting children

A TV ad promoting a Dragon Pop Icy Pole has fallen foul of the ad watchdog, with the Ad Standards Board ruling the advertiser was directly targeting children with the spot.

(Courtesy of Ebiquity)

The spot featured a group of three young children running towards a castle where they each begin to eat an icy pole before one of the children turns into the animated Paddle Pop lion, who then has a battle again a villainous character. The ad features the subtitled statement “True Heroes Balance Energy Intake and Activity. Enjoy Paddle Pop as a Treat within a Balanced Diet”.

Complainants argued the ad breached the Responsible Children’s Marketing Initiative (RCMI) as it is an ad for products directed primarily to children, also arguing that the products “do not represent a healthier dietary choice consistent with established scientific or Australian government standards”. Read more »

Audiences down across the board as cricket season opening helped Nine to win night

The Chaser’s Media Circus on the ABC at 8.30pm saw its audience continue to slide last night, with the show watched by 638,000 down from last week’s audience of 707,000, as the opening of the international cricket season eased Nine to a win for the night.

It was more positive for Shaun Micallef’s Mad as Hell, at 8pm, which boosted its audience from 699,000 last week to 731,000, helping the ABC to an audience share of 12.4 per cent preliminary overnight OzTam numbers show. New show Black Comedy, airing at 9.30pm, was watched by 347,000.

It was a night where audiences were down across the board, with Seven News and Nine News at 6pm the only shows to crack the 1m viewer mark.

Seven’s Border Security: Australia’s Front Line was the most watched non-news show of the night, watched by 905,000, however it wasn’t enough for Seven to win the night, with Nine beating its audience share of 19.8 per cent with a share of 20.5 per cent. Border Security was the most watched show amongst the 18 – 49 and 25 – 54 demographics.

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D&AD unveils awards judging line-up with Jonathan Kneebone to head film advertising jury



The Glue Society’s Jonathan Kneebone is set to lead the Film Advertising Crafts jury at D&AD Awards judging next year, with ten other Australian judges also set to take part in the process for the creative advertising awards.

Kneebone joins the likes of Rei Inamoto, chief creative officer at AKQA, Eric Kallman, ECD at Goodby, Silverstein & Partners and PJ Pereira, chief creative officer at Pereira & O’Dell in leading panels at this year’s judging.

The Australian representatives on juries include Clemenger BBDO Melbourne ECD Ant Keogh, Finch founder Rob Galluzzo, Droga5 ECD Steve Coll, Ben Welsh ECD at M&C Saatchi and Justin Drape co-founder of The Monkeys. Read more »

Morning Update: GoldieBlox’s latest ad channels Apples iconic ‘1984’; Why GoPro’s Instagram strategy should catch Apple’s eye

Mashable: GoldieBlox ad for ‘action figure for girls’ channels Apple’s iconic ‘1984’

“GoldieBlox’s latest ad takes us back to Apple’s iconic ‘1984’ commercial, echoing the ominous factory setting and hammer-wielding protagonist that first made it a legend.

The clip from the toy company, which encourages young girls to hone problem-solving skills necessary in male-dominated industries like engineering, shows girls lined up in an dark doll factory, each stepping forward to pluck a Barbie lookalike from the assembly line. The girls, dressed in pink heels and sequins, walk in a single-file line until one of them, wearing sneakers and carrying a hammer, steps out of line and breaks the monotony.”

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KFC celebrate the ‘Home Cricket Ground’ in cricket sponsorship spot

KFC Australia is rolling out its 2014/15 cricket sponsorship campaign with a TV ad celebrating the “Home Cricket Ground”, the place where Australians love to watch the sport.

The TV spot, created by Ogilvy Sydney, tracks the tradition of watching the cricket from the lounge room whilst enjoying a bucket of KFC, starting in the 1970s and finishing in the present day.

The TV spot is supported with a social media campaign which encourages viewers to showcase their own ‘Home Cricket Ground’ using the hashtag #theHGC across social media. KFC are supporting the social media campaign with a partnership with Channel Nine that will see one lucky fan win a private box at the SCG which will be decked out like a lounge room.  A dedicated microsite further supports the campaign. Read more »

Marketers have a one hour ‘sweet spot’ to drive consumer conversion study claims

Screen Shot 2014-11-03 at 11.27.37 amMarketers have a one hour ‘sweet spot’ after consumers go searching for information, where serving them the right ad can increase conversion, new research on real-time marketing claims

The research was done by enterprise advertising platform RadiumOne, in association with IAB Australia, and looked at consumer behaviour across a number of areas, such as travel and finance.

“The research has shown us that the first hour is absolutely critical in terms of the marketer’s ability to connect to the consumer,” said Patrick Darcy, Asia Pacific commercial director of RadiumOne. Read more »

Producers turn to crowd funding to make pilot of online TV show on ‘life and love in Sydney’

An international group of actors, producers, writers and directors have teamed up together to create an online TV show for which they are crowd-funding the production costs of the pilot, with the intention of selling the show overseas.

The Pozible campaign aims to raise $25,000 which will be used for the pre-production, film and post-production costs of episode one of The EX-O series.

Set in Sydney, The EX-O is a drama about three best friends and their addiction to the sharing of music as it also aims to convey what it is like to live and love in Sydney with the “belief that every individual has a soundtrack”.

The collective, working with boutique production company Soma Society, intend to then take the completed episode and sell it and the series as a whole to international markets where they have “strong contacts and keen interest”, the group outlines on the Pozible campaign page. Read more »

Sunny Queen Farms use The Poach Coach in animated ‘how-to’ guide on poaching eggs

Egg brand Sunny Queen Farms has released an animated ‘how-to’ video on how to poach an egg.

The video, created by BCM, introduces the character The Poach Coach, an ex-football coach who has turned his hand to teaching cooking and in this particular piece of content guides audiences through the process of poaching an egg.

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Optus head of fixed product Sue Bailey handed interim marketing duties at telco

SueBaileyOptus head of fixed product Sue Bailey will take over the brand and marketing duties at the telco while a permanent successor is found for Nathan Rosenberg.

The company said an “extensive executive search” is underway for the brand and communications role vacated by Rosenberg, who left at the end of October, with Bailey appointed on an interim basis.

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Merrick Watts rules out reuniting with Rosso, admits Drive competition is ‘interesting’

merrick watts triple MTripleM’s returning national Drive show host Merrick Watts has ruled out a “reformation” with former Nova co-host Tim ‘Rosso’ Ross, and admitted his time on the ill-fated 2DayFM Breakfast show was like “work experience”.

Watts was announced this morning as the replacement for Joe Hildebrand and Matt Tilley’s One Percenters show, with a co-host to be announced “in due course”, with Watts telling Mumbrella it is someone he has “talked to about working with for ages”.

But he told Mumbrella it would not be Ross, saying: “I think sometimes the industry tries to drive this kind of Occam’s Razor and find connections that aren’t there. Merrick and Rosso were quite a lot of years ago, and I don’t think now is the time or place for a reformation.”

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Streaming service Stan to have ‘truly Australian character’, secures exclusive rights to Breaking Bad spin off

Stan Australian comedienne Rebel Wilson will front a new marketing campaign across print, online and outdoor to drive uptake of the joint Nine Entertainment and Fairfax streaming brand Stan, and revealed a content agreement with Sony Pictures.

Stan will offer a range of local and international programming to subscribers for a fixed monthly fee tipped to be around $10, with no minimum term commitment, and the company confirming it has secured the exclusive rights to Breaking Bad and Better Call Saul ahead of a tipped February 2015 launch date, to coincide with the latter show’s US launch.

“(Stan) is really about simplicity and a clean palate”, said Mike Sneesby, CEO of StreamCo.”We tested a lot of different names and different categories. We wanted to move our name away from that technology platform of being a ‘view’, a ‘flix’, or a ‘tube’.

“We wanted to move to a brand name that consumers could actually associate with and actually have a character with. Stan is not going to be a character in itself but a brand that will build its own character in being truly Australian.”

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