The second clash between NSW and Queensland in the NRL State of Origin was watched by 2.563m metro viewers on Nine across capital cities with the exception of Perth, preliminary overnight ratings from OzTam have shown.
It was up on the viewers for the first round which saw 2.487m metro viewers tune in.
Nine aired the match on Gem in Perth where it attracted a further 119,000 viewers, taking the five city total to 2.682m. The OzTam system does not capture viewers watching out of home.
The State of Origin post match was watched by 1.811m metro viewers, while the pre-match show saw 1.69m metro viewers tune in.
The game, which saw NSW break Queensland eight-year stranglehold on the Origin, ensured Nine easily won the night with an audience share of 38.2 per cent and in Perth Gem had an audience share of 13.7 per cent.
Morning Update: Malaysian bank pulls insurance campaign featuring ‘blackface’ domestic worker; Pantene wants women to stop saying sorry
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Malaysia’s Hong Leong Financial Group has been forced to withdraw a controversial insurance ad, run in Hong Kong, which featured a ‘blackfaced’ domestic worker clumsily injuring herself around the house.”
Mumbrella held a hangout with Mark Tutssel, chief creative officer of Leo Burnett Worldwide, to discuss campaigns, craft and creativity.
In the hangout Tutssel shares his views on some of the best campaigns at the festival this year, and what the elements are that make them so good, as well as why there is a loss of craft in some of the more traditional disciplines in the awards.
Three Grand Prix were handed out in the Cyber category at Cannes today, but Australia could only muster nine Bronze Lions with the Remote Control Tourist campaign by ClemengerBBDO Melbourne picking up four of those.
Explaining the jury’s unusual decision to award multiple entries with the highest honour in the category Phil Thomas, the CEO of Cannes Lions, said: “In these complex times, to choose one overall winner is asking a lot of the jury. It’s not a compulsion [to award more than one Grand Prix], it’s up to the jury.”
Last year, the Cyber Lions were sub-divided into 39 categories, this year 56 categories were judged. Read more »
Australian radio specialist Eardrum has won four Cannes Lions including a Gold and three silver for a selection of campaigns for global and local clients.
Leo Burnett Sydney, Saatchi & Saatchi Sydney and ClemengerBBDO Melbourne all picked up Silvers for campaigns in the category.
Eardrum won its awards for three ads made in conjunction with BBDO Impact Dubai for Commercial Insurance, with a series of spots called Lebeau, Pedro and Timmy, whilst its other Silver was alongside Leo Burnett Sydney for Meeting/Dad/Ballet in the Samsung Safer Driving Program campaign.
Saatchis won for three ads called Blissful Dog/ Confused Dog/ Windblown Dog for Panasonic’s Nano Automotive Technology, while Leo Burnett was awarded for the Rhino/Shark/Tiger executions for WWF.
DDB Sydney was the other Australian winner with two executions from the Big Mac Legends series for McDonald’s, Darth Vader and Superman. Read more »
Whybin\TBWA Sydney’a work was the only winner of the four finalists in the category with Ogilvy Melbourne, GPY&R Brisbane and Leo Burnett Melbourne all missing out.
Last year Australia picked up seven winners in the category. Canadian juror Barry Quin said that while the judging panel was impressed with the work overall, they wanted to see more work for bigger brands.
Actor and director Ralph Fiennes has described as “profoundly frightening” the idea that internet companies such as Google and Facebook hold data on their users that can be used by governments.
Talking at Cannes Lions directly after a session featuring the COO of Facebook, Sheryl Sandberg, the Oscar-winning star of Schindler’s List and The English Patient, said: “The idea that every photo you take and every email you send is logged is profoundly frightening – it is Big Brother.”
Fiennes was interviewed on stage by Alan Rusbridger, the editor-in-chief of The Guardian, the newspaper that broke the story about NSA whistleblower Edward Snowden.
“What’s my private sense of myself and does that matter?” wondered Fiennes. Read more »
The chief operating officer of Facebook, Sheryl Sandberg, appealed to marketers to use the medium like the most interesting users of the social network – and to avoid posting “boring” ads and think more carefully about the art of storytelling.
Ads on the medium are getting better and more relevant, but the industry needed to get to the point where every ad on Facebook is “delightful”, Sandberg urged delegates at the Cannes Lions Festival of Creativity today.
In a wide ranging interview that was well received by her audience, Sandberg also called on the industry to change how women are portrayed in advertising.
She also said that if Facebook launched today, it would have been a mobile app rather than designed for desktop computers.
“In the era of mass marketing, creative was king – that was what mattered in TV, radio and print. When the digital era emerged, the notion was the algorithms are what matters,” she said in an interview with AdAge. “But but that’s not the sort of digital that really builds brands online.” Read more »
Speaking with Moffat on a panel curated by McCann on The Truth About Universal Storytelling Gareth Neame, a producer of hit British show Downton Abbey, said TV creators must “find a way to make sure your work does not get fucked up”.
Moffat, who also co-created the series Sherlock, is regarded as one of the leading screenwriters in the world, echoed that sentiment, and when asked about the feedback loop on social media, said: “It’s wonderful to have it, and it is the cradle of next generation of creators, but you have to completely ignore it. Read more »
Oscar-winning actor and musician Jared Leto called on advertisers to create content that is useful and enriching – or avoid communicating altogether.
When brands advertise, the most important thing is authenticity, Leto told an audience of ad industry executives at the Cannes Lions today.
“Tell the truth and make my life more entertaining, better or richer – or leave me the fuck alone. Offer me something,” said Leto, who’s starred in films such as Terrence Malick’s The Thin Red Line and Darren Aronofsky’s Requiem for a Dream and fronts the band Thirty Seconds to Mars. Read more »
The move comes just a week after Pat Baron, the creative director on the multi-award winning Dumb Ways to Die, was made ECD of the Melbourne office, after Dejan Rasic had been hired to the same role in Sydney, with Mescall as Australia ECD.
This triggered speculation Mescall would move to a wider role within the McCann group, but when approached for comment Charles Cadell, president of McCann Asia Pacific, said there were “no plans” to move him to a regional role.
Australian agency Eardrum has been named as a collaborating agency on 14 shortlisted entries at the Cannes Lions 2014, for campaigns from countries including Singapore, Dubai and India.
The agency is also named on the Leo Burnett Sydney entry for the Samsung Safe Driving Program entry in the category, which is awarded on Thursday morning.
This is Mumbrella’s rolling diary of all you need to know in media and marketing. Refresh the page for latest posts.
- New PRIA CEO to continue working as freelance journalist
- Red Cross Blood Service up for pitch
- GAYTMs grabs Grand Prix for ‘pure outdoor’ at Cannes
- Snickers builder spot wins Bronze in Media Lions
- Kanye West: Empower the best content creators or fuck you
- House Rules eases Seven to Tuesday ratings win
4.15pm – Sony may be the official partner, but Beats headphones are winning the headlines battle in the World Cup, reports the Brisbane Times.
4.05pm - Myer’s got a new marketing boss.
12.48pm - Independent technology website Delimiter is to close, site owner Renai LeMay has announced.
11.59am - It’s approaching the end of the financial year and for parents that means one thing – toy sale season. Big W has launched its marketing campaign created by Saatchi & Saatchi. Read more »
Myer has today announced new bosses to lead its marketing and technology operations.
Daniel Bracken, previously CEO of The Apparel Group – owners of fashion brands Sportscraft, Saba and Willow – is to become chief merchandise and marketing officer, reporting directly to CEO Bernie Brookes. His appointment comes a month after executive GM of marketing John Joyce departed after a six month stint. Read more »
In an article on the site, LeMay said that although Delimiter remained profitable, he had successfully applied to become an adviser to Greens Senator Scott Ludlum and would be relocating from Sydney to Canberra.
He writes: Read more »
The Australian Red Cross Blood Service has put its creative advertising account to pitch, Mumbrella has learnt.
The organisation confirmed the process was ongoing but declined to comment further.
Big W is gearing up for its toy sale, launching a campaign pastiching villains from James Bond style movies.
Created by Saatchi & Saatchi, the campaign features a number of children preparing to dominate parents with the toy sale during which “no one will escape” and they will “pay the lowest prices”.
Complete with eye-patch wearing villains, and the super villain patting a cat, the campaign aims to set up Big W’s sale as the biggest in the country, pitting itself against Target which also runs a toy sale over the June/July period.