Joe Pollard oversees cleanout of Telstra Media as she puts her stamp on new CMO role

Joe Pollard

Joe Pollard

Just a year after joining Telstra and weeks after being elevated to CMO, former Mojo and Ninemsn executive Joe Pollard has run a broom through the senior ranks of Telstra media.

Director of digital media and content Adam Good, IPTV boss Eric Kearley and Telstra TV MD Ian Davis are all leaving the telco, while Pollard has raided her former employer, Nine, to recruit Rebecca Haagsma, director of 9Jumpin and digital services, to take on the role of director of mobility products .

The move also comes just two weeks after Telstra launched its latest IPTV attack with TelstraTV using Roku boxes, and a day after Optus branded itself a broadcaster after swooping on the broadcast rights to the English Premier League. Read more »

Optus EPL will see Foxtel lose subscribers and opens door for likes of Youtube say buyers

Optus’s swoop for the English Premier League (EPL) is a major “land grab” that leaves Foxtel facing the possibility of losing subscribers and opens the door to players like Youtube to bid for rights, according to senior media buyers.

FoxtelYesterday’s deal sees Fox Sports lose one of its only franchises which viewers cannot access on another platform, leading some buyers to express concerns hundreds of thousands of subscribers could be lost from the pay-TV platform should Optus decide not to on-sell the broadcast rights to it.

“With the dog’s dinner that is the ongoing NRL negotiations and the recent loss of the Champions League, by ESPN, it highlights just how competitive the world has become for Foxtel,” said Chris Walton, managing director of Nunn Media Sydney.

“They are now being squeezed on the one side by traditional networks who need the value live sport brings and on the other by non-traditional broadcasters who have got deep and direct relations with their own substantial customer sets.” Read more »

Ninemsn revamps homes website with aim of doubling unique audience within six months

ninemsn homes 2Ninemsn has revamped its homes website as part of an overhaul of its lifestyle offering as it aims to double its unique audience within the next six months.

The new Homes site is part of Ninemsn’s changes to its lifestyle offering kickstarted in April with the launch of Pickle, Coach and Honey.

Emma Chamberlain, Ninemsn managing editor, told Mumbrella the success of fashion site Honey, which she said went to number one and has remained there, has set the goal posts for Homes which is being led by former Bauer Media journalist Danielle Pinkus. Read more »

X Factor tops night but can’t beat The Block in the ad demos as Nine wins the night

X FactorThe X Factor leapfrogged The Block in the 7.30pm last night but still could not claim a victory in the advertising demographics over Nine’s rennovation show.

Seven’s singing show managed 1.005m viewers according to OzTam metro overnight ratings, while The Block had 962,000 but topped the demos.

However on the eve of the Melbourne Cup Seven’s news did manage the rare feat of outrating Nine with 1.016m at 6pm and 997,000 at 6.30pm, with Nine’s 6pm bulletin managing just 936,000 and the 6.30pm 983,000. Read more »

Morning Update: New Star Trek series; Mulberry’s Christmas spot; Do mall Santas bring people in?; Meet Jupert

CreativityA Handbag Plays Baby Jesus in Mulberry’s Nativity-Themed Xmas Ad

As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB. Read more »

Aussie film The Dressmaker finally knocks The Martian off the top of the box office

Australian film The Dressmaker has knocked The Martian off the top of the box office standings taking in more than $3m in its opening weekend.

The film, starring Kate Winslet as a woman returning to her outback home town in 1951 to solve a murder mystery – and introduce the locals to high fashion – grabbed $3.164m on its opening weekend on 384 screens.

It finally ended The Martian’s month-long stint at the top of the box office, relegating the Matt Damon survival flick to second spot with $1.59m on 386 screens, with a total take of $23.2m so far. Read more »

English Premier League deal makes Optus a broadcasting player says CEO Allen Lew

Allen Lew Optus CEO

Media player: Allen Lew

Optus CEO Allen Lew has not ruled out on-selling part of the English Premier League football rights to Fox Sports, but said the move was central to the telco’s transformation to becoming a content platform.

Optus swooped on the exclusive broadcast, broadband and mobile EPL rights, wrong-footing broadcast incumbent Fox Sports in securing the three year deal believed to be valued in excess of $100m, with reports suggesting as much as $45m per season.

Lew told Mumbrella the move into broadcasting and securing exclusive rights for a major global sport was a first for an Australian telco.

“No telco has ever talked about content from the perspective of broadcasting rights that are exclusive and linking it directly to that particular telco, so in that sense we are game-changing,” said Lew. Read more »

Unilever ditches dual marketing director role

unileverUnilever’s dual marketing directors in Australia & New Zealand are departing the FMCG giant causing a shake up in the marketing department.

Andrea Martens and Hugo Verkuil unusually took joint ownership of marketing after Peter Boone left in February 2013 with the company saying at the time the dual appointment was a “reflection on the overall accountability for business results that we place on the marketing function.”

However it appears their positions will now be consolidated back to one chief marketing officer role, who will be in charge of one of the largest marketing spends in Australia. Read more »

Coke moves to colour changing labels in follow-up to ‘Colour Your Summer’ campaign

Coke is kicking off its summer marketing campaign with another innovation – temperature sensitive colour changing labels – as it continues to build on the ‘Come Alive’ theme.

coca cola come alive colour labels

The latest effort is a development of the ‘Colour Your Summer’ initiative which saw Coke market the soft drink in a variety of colours, departing from the traditional Coke red last summer – as it looked to reconnect with younger consumers.

Coke will also use image recognition technology to create an experiential element to the campaign as part of the multi-million dollar push. Read more »

Dame Edna and Jimmy Barnes stage fake chat show to spruik their new Drumstick flavours

Dame Edna Everage and Jimmy Barnes trade jibes in chat show-style content created to promote their new Drumstick ice creams.

The duo have been tapped up as the faces for the new Glammington and One Tough Cookie Dough by Peters, which they are spruiking with the #YouLittleLegend campaign from Leo Burnett Melbourne.

A series of clips will be put out through the next month and featured on catch-up video services including SBS on Demand, Foxtel Go, JumpiIn, Ten Play and Plus7, with the first two spots to go live showing the duo trading some verbal barbs with a canned laughter soundtrack behind them.  Read more »

Johnson & Johnson moves $25m media account from OMD to UM following global pitch

Johnson JohnsonMajor fast moving consumer goods (FMCG) brand Johnson & Johnson has announced it is moving its media buying with IPG Mediabrands subsidiary J3.

As J3 does not have a presence in Australia media agency UM expected to take over the account from OMD, which has held the account in Australia for nine years. Read more »

Optus snatches broadcast and digital rights for English Premier League from Fox Sports

BarclaysIn a bold move Optus has grabbed the broadcast and digital rights for the English Premier League, challenging both Telstra and Fox Sports in a single step.

The telco has won the rights to all 380 Premier League Games for three years commencing in August 2016, stripping Fox Sports of one of its marquee properties.

Optus has flagged a move into content but the decision to go after not just the broadband and mobile rights, but the live broadcast rights is a major acceleration of its strategy.

CEO Allen Lew said the acquisition of the rights, currently held by Fox Sports, would deliver one of the world’s most sought after sports properties to Optus Customers.
Read more »

Rugby World Cup Final pulls more than 500,000 on Nine and Gem despite early morning kick off

Australians and Kiwis came out in force on Sunday morning to watch their teams go head to head on the other side of the world for the title of world champion.Wallabies twitter

OzTam overnight rankings show 501,000 people braved the 3am AESDT start to watch the match on Gem and Nine. Those numbers do not take into account people watching in pubs, and do not include the Fox Sports broadcast which saw 292,000 people tune in on Fox Sports 2.

It represents a surge in interest for the code, after the semi-final between Australia and Argentina managed just 160,000 viewers on Gem the week previously.

Nine claimed a comfortable victory for the day with a network share of 33.6 per cent for audience, with the primary channel claiming 24.6 per cent. Read more »

Australia beat NZ for Rugby World Cup social sharing according to RadiumOne figures

Australia may have lost the Rugby World Cup final to New Zealand but their fans won the battle on social media sharing almost twice as much rugby related content in the build up to Sunday morning’s showdown as the Kiwis, according to RadiumOne research.

That figure came despite New Zealand’s team having a following of 4.51m across its social channels, which grew 7 per cent during the tournament. NZ’s population is around 4.6m.

Twitter has also released figures showing there were 560,ooo tweets about the World Cup sent in total on match day, with activity peaking at 4:29am AEDT with 2.9oo tweets per minute as the Wallabies edged back into contention briefly.

Source: Twitter

Source: Twitter

Read more »

Morning Update: News Corp paper drops paywall; SXSW reinstates gamergate panels; Hotdog joint’s Coming to America tribute

Source: Facebook/Kisa Marx

Source: Facebook/Kisa Marx

AdWeek: For Halloween, a Chicago Hot Dog Stand Is Dressed as McDowell’s From Coming to America

Sexual Chocolate may not have been on hand to play the opening celebration, but McDowell’s still came to life in style this week—albeit a bit outside of Queens.

Read more »

Reports David Gyngell to step down with Hugh Marks the frontrunner to replace him

Nine Entertainment boss David Gyngell appears set to end months of speculation about his future, with the CEO expected to shortly confirm he will step down from the role next year.



Speculation about succession has already begun, with The Australian and the Australian Financial Review both reporting today that Nine director Hugh Marks is the frontrunner to replace him.

However it is understood the process is still ongoing, with a decision expected before the Nine annual meeting on November 17.

Should Gyngell step down as CEO, Mumbrella understands, he is expected to maintain an involvement in the media company, continuing his shareholding and possibly seeking a board position.  Read more »

Ricky Gervais records new ad for the ‘marketing nerds at Optus’ in the bath on his phone

Ricky Gervais has made his latest ad for the “marketing nerds” at Optus on his phone in the bath, again playing on the theme of him refusing to do a proper ad for the telco.

In the new ad the British comedian is shot from the neck up in the bath tub saying his agent called asking him to do another ad, but saying he’s a “bit busy” and “couldn’t really plan anything or come into a studio”.

He ends it with “you’re welcome to use this if you want and put something at the end with what you’re advertising, and if you use it let me know – same money”.  Read more »

Troubled Quickflix sees further drop in customers, says it lacks marketing budget to compete with rival streaming services

Quickflix21Struggling Australian video streaming and DVD rental company Quickflix (ASX:QFX) has revealed that its number of paying customers has fallen again, while customer trials have dropped by a third in just the last three months.

The company’s quarterly update was put out on the ASX on Friday evening, a time of the week often chosen by companies wanting to slip out bad news.

Shares in Quickflix have been suspended for the last two months while the company attempts to restructure its operations to reduce costs.

According to Friday night’s update,by the end of September, the loss-making company had just $840,000 left in the bank. Read more »

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