ABCs: Education sales drop sees Fairfax digital subs down on last quarter as print slides again

Screen Shot 2015-05-13 at 10.32.17 pmFor the first time since it introduced its paywall Fairfax Media has seen quarter on quarter declines in its digital subscriptions for The Sydney Morning Herald and The Age.

The mastheads both saw declines in the latest Audit Bureau of Circulation figures with The Age shedding 6,306 digital subscriptions (down 4.87 per cent) while the Herald shed 1,572 (down 1.18 per cent).

The news comes as most of the uptake of most digital offerings continued to level off at around 5-10 per cent year on year, with the Herald Sun recovering from last quarter’s decline in digital subscriptions to post a 6.95 per cent quarterly rise, coinciding with the start of the AFL season.

QoQ DigitalMost of the loss in Fairfax’s digital subs appears to have come from the Fairfax’s highly discounted education offering, which allows schools to buy access to a year’s worth of digital replicas at a large discount. Read more »

ABCs: Zoo Weekly withdrawn from audit as women’s weeklies take brunt of declines

Zoo Weekly ran into trouble recently over its Anzac Day edition

Zoo Weekly ran into trouble recently over its Anzac Day edition

Zoo Weekly has been withdrawn from the circulation auditing figures by publisher Bauer Media following several quarters of massive declines for the magazine.

The lad’s mag, which is currently the subject of a petition to have it banned from sale in supermarkets, has seen thousands of readers desert the title in recent years with the October to December quarter showing a huge 36 per cent decline to 24,122 copies sold.

In the absence of Zoo, Bauer’s NW posted the sharpest decline in the latest audit bureau of circulation figures, with its weekly sales between January and March falling 12,000, or nearly 15 per cent, to 69,011. The decline follows a 15 per cent drop in the December quarter.

Women’s Day, also owned by Bauer, dropped 23,000 copies with weekly sales of 307,126 in the March quarter, still comfortably ahead of Pacific Magazines’ New Idea, which saw its circulation fall a little more than five per cent – 14,618 copies – to 69,995. Read more »

Southern Cross Austereo Perth creative wins top gong at Siren Awards for Allpest campaign



Southern Cross Austereo Perth creative solutions director Matt Dickson has beaten the ad angencies to land the big prize at this year’s Siren Awards for an ad he created for Allpest.

Dickson was handed the Gold Siren for the trio of spots in the ‘We Don’t do Husbands’ campaign for the bug spray, which portrays a back and forth between a husband a wife, after landing the Silver Siren for the campaign.

Another Perth agency, Marketforce, landed a Silver in the radio single category for “Women in Engineering” for Curtin University, while Paul Le Couteur, Flagstaff Studios, Melbourne and Matt Arbon and Alex Davidson, Workshop Australia, Sydney took home the other Silver awards.

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Hangout with CEO of news subscription aggregator Inkl on the state of the news media

The CEO of news aggregator service Inkl joined Mumbrella for a hangout looking at the future of the news industry.

Former Fairfax strategy director Gautam Mishra started Inkl in 2013 aiming to provide a global subscription solution for news sites – offering a monthly subscription or pay as you read rate for articles.

Today Mishra talking not only about Inkl but about wider issues in the industry including the launch of Facebook’s Instant Articles, the Toronto Star talking down its paywalls, and Fairfax look towards a mobile first strategy.

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Ikon Sydney goes full service with STW closing Moon Communications after 20 years

Mike Connaghan July 2014 (2)


Moon Communications has been shuffled into the Ikon Communications group as the media agency goes full service, Mumbrella can reveal.

The move sees staff from the Moon and Shift agencies moved into a newly formed Ikon Sydney Group, seeing the Moon brand disappear from the market after 23 years.

It comes two months after Moon’s biggest client Westfield moved to a bespoke agency model, taking staff from across the STW group, including Moon and Ikon, and moving them to a central team.

STW Group CEO Mike Connaghan said: “The market has clearly indicated to us that a full-service offering is an attractive proposition considering the massive structural change in our industry and current business climate. Read more »

Video bosses to talk state of streaming at Mumbrella360

360Australia’s biggest players in the streaming video market will come together in a panel at next month’s Mumbrella360 conference.

Scott Lorson CEO of FetchTV, which incorporates Netflix in its IPTV service, will be joined by Presto director Shaun James, Stan CEO Mike Sneesby, Quickflix chairman Stephen Langsford and Network Ten’s chief digital officer Rebekah Horne.

Video streaming has captured many headlines in recent days with new leaked Hitwise data appearring to show Netflix already well ahead of all its SVOD rivals and the free-TV catch up players, in terms of audience, and a major consolidation in the market with Quickflix announcing today it will become a reseller of Presto.

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SBS blames government budget cuts as it walks away from industry body Freeview

SBSSBS has blamed budget cuts for its decision to withdraw from Freeview, in a move described by the free-to-air TV body as “surprising and disappointing”.

The public broadcaster said it needs to cut costs after the Government sliced $53.7m from its budget over the next five years, with its exit from Freeview identified as one area it can save cash.

freeview2“This funding reduction has impacted SBS’s ability to comply with funding obligations associated with Freeview shareholding,” SBS said in a statement.

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Fairfax content marketing boss: Ad revenue yet to follow consumer over to mobile platforms

The boss of Fairfax’s content marketing division Simon Smith has warned there is a major lag in advertisers investing in mobile platform, despite major growth in audience.

In a video hangout with Mumbrella on the sidelines of the International News Media Association (INMA) World Congress, Smith said publishers around the world were grappling with the transition.

“We are seeing the rise of mobile consumption but we are yet to see that transition of traditional revenues move across to mobile platforms,” said Smith, who is managing director of content marketing at Fairfax.

“What is clear today in the mobile session is that around the world we are all grappling with the same issue – we know we’ve migrated the revenue how do we now migrate the consumer?” Read more »

Porn star Eva Lovia lends support to cancer cause in M&C Saatchi awareness campaign

A cancer awareness campaign featuring a porn star in an erotic parody of Game of Thrones has been heralded a major success with more 200,000 people visiting a website created to provide information about testicular cancer.

The Play with Yourself campaign, created by M&C Saatchi, saw the Blue Ball Foundation hook up with Los Angeles-based adult film studio Digital Playground, the company behind a movie called Game of Balls.

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Shortlist revealed for Mumbrella Awards 2015

The shortlist has today been revealed for this year’s Mumbrella Awards.

mumbrella awards 2014 star

The Mumbrella Awards is the only industry awards where every category goes through a live judging process in front of a senior industry jury.

Next Tuesday will see dozens of teams from across the media and marketing industry converge on the Hilton in Sydney for an intense day of judging featuring ten juries sitting simultaneously.

Next Wednesday and Thursday will see a roving jury travel to Auckland, Melbourne and Sydney to see the six finalists for creative agency of the year in person.

And Friday will see a roving jury visit the five finalist media agencies.

Mumbrella Awards 2015

Key battlegrounds include media agency of the year, which sees independents Bohemia and Match pitted against WPP’s MEC, Omnicom’s OMD and Publicis’s Starcom MediaVest.

And creative agency of the year will see Colenso BBDO Auckland attempt to hang on to the crown for a third year against competition from previous winner Clemenger BBDO Melbourne, along with Cummins & Partners Melbourne, Leo Burnett Sydney, M&C Saatchi Sydney and The Monkeys.

PR agencies doing battle include Edelman, Mango, Weber Shandwick, Pulse, Access PR, and Red Agency.    Read more »

Online business site Quartz warns publishers to ‘hold strong’ on mobile yields

Joy Robins address the INMA World Congress

Joy Robins address the INMA World Congress

The head of revenue and strategy for online business publication Quartz is calling on publishers globally to “hold strong” on their yields on mobile, despite an explosion in ad inventory as mobile audiences rise.

In a presentation to the International News Media Association (INMA) World Congress, Joy Robins argued many publishers did mobile advertising badly and were at the same time underpricing themselves.

“We haven’t been willing to negotiate,” Robins said, revealing they charge the same CPM for mobile as desktop. “I think a lot of people saw demand fall and audiences rise and decide – based on supply and demand – to lower their prices when you see too much supply. Read more »

New York Times: Apple Watch attracting more mobile readers and driving newsroom changes

NYTThe head of the New York Times’ product development says their new Apple Watch app is bringing in new subscribers and has revived the art of “one sentence storytelling”.

Alex Hardiman, vice president of product, told a forum of global publishing executives that since launching the product two weeks ago: “The feedback was been quite good. It has helped unlock creativity because people have to write headlines that fit the device.

The NYT executive, speaking at the International News Media Association (INMA) World Congress told the room that she was excited to see the watch bringing back the skill of one sentence storytelling to drive mobile engagement. Read more »

Air New Zealand turns to world’s top surfers in airline’s latest inflight safety video

Air New Zealand has continued to roll out quirky inflight safety videos with the latest set in iconic surf locations and featuring some of the world’s greatest surfers.

Called Surfing Safaris, the video features well-known surfers from across the globe including three time world champion Australian Mick Fanning, Brazil’s 2014 world champion Gabriel Medina and Americans Laird Hamilton and Alana Blanchard.

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Quickflix inks Presto content deal which appears to bypass warrant held by rival Stan

QuickflixTroubled streaming and DVD distribution business Quickflix has struck a deal with rival service Presto to become a reseller of its content.

prestoToday’s deal means Quickflix’s streaming offering will now be Presto content, but it will maintain its own pay-per-view movie and TV offering, and DVD business.

However, Mumbrella understands the deal has been structured to avoid triggering a warrant held by rival streaming service Stan as part of its shareholding in Quickflix.

Stan’s parent company StreamCo, a joint venture between Nine Entertainment Co and Fairfax Media, last year bought 83m preference shares in Quickflix from HBO, which included a warrant which sees Stan entitled to a $10.5m payment in the event of a “liquidation event” or 51 per cent change of ownership.  Read more »

Leo Burnett lands Big W account from Saatchi & Saatchi with task of ‘repositioning’ brand

Leo Burnett has added the Big W creative duties to its Woolworths portfolio, ending Saatchi & Saatchi Sydney’s three-year tenure on the account.

The move sees Leo add the brand to its Woolworths supermarket creative duties. Big W has struggled in recent years and Leos has been tasked with “repositioning the Big W brand in the fast-changing retail landscape” according to a press release.

Pete Bosilkovski, managing director, Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation. Read more »

Struggle Street falls away for SBS but still outshines House Rules and Reno Rumble

SBS saw the audiences for controversial documentary Struggle Street fall away last night as the broadcaster aired episodes two and three back-to-back from 8.30pm.

The combined episodes failed to reach the 935,000 who tuned in for last week’s opener, but still attracted a healthy 828,000 metro viewers to make it the eighth most-watched show of the evening.

SBS had fast-tracked the documentary by airing episodes two and three back-to-back last night to capitalise on interest around the show generated by a rush of press coverage. Read more »

Australian media executive Robert Whitehead receives INMA lifetime achievement award

Whitehead receiving the award from incoming INMA President Mark Challinor.

Whitehead receiving the award from incoming INMA President Mark Challinor.

Former Fairfax head of marketing Robert Whitehead has been given a lifetime achievement award from global publishing association International News Media Association (INMA).

Whitehead, a former president of PANPA, was presented the 2015 Silver Shovel Award for lifetime achievement and contributions to INMA.

The award was presented in front of nearly 300 international media executives at the INMA Awards Dinner which saw Australian publishers News Corp, Fairfax and APN recognised in a number of categories.  Read more »

Morning update: Heidi Klum designs underwear website; Milk brand creates quirky hero

Creativity Online: Heidi Klum creates Heidi’s Whities in ad for web-building business

Project Runway and Victoria’s Secret aren’t enough for Heidi Klum, so website provider is helping her to spread her wings in its latest iteration of the #ItsThatEasy, which launched during the Super Bowl with an ad showing the afterlife of NFL greats.

This time, we see supermodel-turned-mogul Klum tossing out new business ideas with her agent, played by Rex Lee. Some of them aren’t so hot, like vacation spot Heidi’s Hideaways, hi-lo shoe idea Heidi Highs and Lows. But one really hits the spot, a new male briefs line, Heidi Whities.

Read more »

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