Mumbrella live blog: Friday, May 9

Welcome to Mumbrella’s live blog, all you need to keep up to date in the latest happenings in media and marketing. Refresh the page for latest updates.

Top stories:

4:42pm - It’s been a day of reality TV cautionary tales, with My Kitchen Rules contestant Kelly coming out saying she had been bullied and hospitalised after her portrayal on the show. Now Tully Smith, one of last year’s Big Brother contestants and a former social media strategist at DDB Sydney has come out to tell of the psychological trauma she’s been under since the show ended last year. See more on here.

3:46pm - Brace yourselves people, it’s Eurovision this weekend. Yes, we may be the other side of the world but there’s noting to stop SBS from blasting us with real Eurotrash, and Jessica Mauboy. Here the SMH looks at some of the more interesting Euro acts, including a bearded Austrian drag queen, and some footage of Jessica Mauboy performing, shot on a mobile phone form the audience by the looks of it.

Austria bearded drag queen Eurovision


2:52pm – Mother’s Day is on Sunday (it’s ok, you’ve still got time to get cars and pressies away, just). However, this whacky Spanish ad for clothing brand Desigual had the brand scrambling to make apologies for the last scene…

2:18pm - It looks like Bauer won’t have it all their own way when it comes to copyrighting the word ‘glossy’, with Mediacell’s Chris Merlini tweeting:

Mediacell bauer tweet Read more »

Gyngell and Packer given infringement notices for ‘offensive behaviour’

TeleNSW Police have handed infringement notices to billionaire casino mogul James Packer and Nine Entertainment CEO David Gyngell for “offensive conduct” over the street brawl which occurred on Sunday afternoon. 

According to a statement, NSW police say  the pair will not be charged with affray but rather have been handed the notices, which do not constitute a criminal charge, with the lesser offence following days of sustained media coverage of the fight and subsequent public reaction.

It is understood the pair will be fined $500 each, which a spokesman for Gyngell said he would pay without contesting the charge.

The statement: Read more »

Initiative takes Industry Super Australia from Mitchells

Screen Shot 2014-04-29 at 6.00.29 PMMitchell & Partners have lost the media account for the umbrella body for many of Australia’s largest superannuation funds, with Initiative picking up the media duties for Industry Super Australia (ISA), Mumbrella can reveal.

The win sees the ISA account move from Mitchells but does not impact the various 15 super funds in the ISA who have different individual media agencies.

“We are delighted to have been selected to partner with ISA. The win is another great proof point that Initiative strategic approach is cutting through with progressive clients like ISA,” Andrew Livingston chief operating officer of Initiative told Mumbrella.
Read more »

Tributes paid to journalist Harry Potter

Tributes have been paid to legendary crime reporter Harry Potter who died last night after a long battle with cancer.

Potter was a well respected TV journalist worked for the Ten Network for 32 years and last year became the first recipient of the John Kennedy Lifetime Achievement Award.

Read more »

Bauer Media looks to trademark the word ‘Glossy’

BauerMagazine publishing giant Bauer Media has applied to trade mark the word ‘Glossy’ for print publications and online publications as well as competitions, TV and radio shows.

Bauer Media Group, which publishes ‘glossy’ magazine titles such as Elle, Cosmopolitan and the Australian Women’s Weekly, has previously applied to trade mark the word for ‘judging cars’, ‘staplers’ and ‘staple removers’, but this is the first time it has sought to hold rights to the word for use in a print or online titles.

The publisher signalled plans to launch new magazine titles and a premium women’s network last week, with CEO Matthew Stanton saying they would be local creations rather than titles based on any of Bauer’s international franchises.

Trade Mark Watch reports the application lodged on May 1 seeks to use ‘Glossy’ in two classifications covering both print and online, and is currently under examination with the status ‘indexing approved’.

Read more »

Chris Walton to head up Sydney office after buying in to Nunn Media

Matt Nunn and Chris Walton

Matt Nunn and Chris Walton

The former principal of Quantium Chris Walton has bought in to independent media agency Nunn Media, Mumbrella can reveal.

A former CEO of Mindshare, Walton will head up Nunn Media’s new Sydney office as managing director and will also take a seat on the board of the company.

Matt Nunn managing director of the agency, which claims to be Australia’s largest independent media agency with more than $130m in billings, said the move north from its Melbourne base was aimed at growing the business.

“If we are to be a serious player in the Australian market then we need to have a very strong presence and business in Sydney,”said Nunn.

“To be a national player we have to be there and it is a priority from a growth standpoint. We are excited to have him on board. I’ve been trying to get him to come across since he left Quantium and we have been looking north for some time and we have found the right person.” Read more »

Australian Rugby Union reveals new campaign ahead of international season

The Australian Rugby Union (ARU) has unveiled its new campaign platform as it aims to pull in more fans as it struggles for traction against other sporting codes ahead of the new international season.

Ikon Communications developed the campaign with the tagline ‘We’re in. RU?’ which includes three TV ads as well as a social media campaign featuring an Ode to the Wallabies entitled ‘The Golden Thread’.

In the ads, Qantas Wallabies squad are featured in a range of everyday scenarios to show how the player’s minds are always ‘on the job’. Player Michael Hooper is seen in a barber shop in the first, Stephen Moore is in an airport terminal in the second, and the third shows Christian Leali’ifano being questioned by a detective.

The Barber shop:

Read more »

Jason Stephens leaves FremantleMedia after ten years



Jason StephensFremantleMedia’s creative director Jason Stephens is leaving the production company after ten years.

Stephens started his career writing sketch comedy and was a member of comedy troupe the D-Generation before going behind the scenes into television production. Last year he spoke to Mumbrella about the transition.

He became head of development for Crackerjack in 2004 and was then appointed to director of development and then creative director for FremantleMedia Australia. Read more »

News Corp Australian newspaper revenues drop 21 per cent

News-Corp logoNews Corp’s Australian newspaper revenues dropped by 21 per cent year on year, the company’s third quarter financial results reveal.

The company has blamed the revenue declines on foreign currency fluctuations, with the Australian dollar dropping in value in recent months, and “continued revenue weakness in the Australian market”, as well as the sale of the Dow Jones Local Media Group, the company reported.

Total revenue for the company dropped by five per cent to $2.08bn compared with $2.18bn in the previous year.

Robert Thompson, CEO of News Corp, said: “The past quarter marked another robust stride in the direction of expanding our digital and international businesses, which was the goal we articulated on our investor day last year.”

Read more »

New Matilda’s Marni Cordell to take reins at Crikey

marni-cordell-crop-2Marni Cordell has been hired as the new editor of Private Media’s news website Crikey and aims to make it the place for “whistleblowing”, Mumbrella can reveal.

Earlier this week Cordell announced she was stepping away from New Matilda after the independent news website, which is mainly funded from reader donations, failed to make enough money to sustain itself.

Cordell told Mumbrella that while she was sad about the possible closure of New Matilda, which she is seeking someone to step in an take over, she was excited about the new adventure and keen to make Crikey the number one place for “whistleblowing”.

“I’m really excited to be joining Crikey. It has a willingness to report without concern about who it is pissing off, it is aggressively independent and unaligned which is something I really admire,” said Cordell. Read more »

Publicis Omnicom merger called off

publicis omnicom logosThe massive proposed merger between holding groups Publicis and Omnicom has been called off.

The deal, which would have created the largest advertising holding group in the world with assets worth more than US$30bn eclipsing WPP, hit the rocks in the US with a slow pace of progress and trouble getting regulatory approval in some countries behind the decision.

Omnicom has this morning released a press statement saying the two groups had agreed to “terminate their agreed merger of equals”. The move follows reports emerging from the US in recent weeks of battles over who would control the group, as well as tax and regulatory issues in several countries, including China.

Maurice Lévy, chairman and CEO of Publicis Groupe, and John Wren, president and CEO of Omnicom Group, stated: “The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups and their employees, clients and shareholders. We have thus jointly decided to proceed along our independent paths. We, of course, remain competitors, but maintain a great respect for one another.”

Read more »

Masterchef gets over 1m in absence of House Rules and The Voice

Masterchef 2014Ten’s Masterchef had over 1m metro viewers for the first time in the series last night helping the channel to one of its best audience shares for the year according to preliminary overnight metro ratings from OzTam.

Masterchef was the most watched program from 7.30pm to 9pm and well ahead of competition from Seven and Nine in the absence of their major franchises The Voice and House Rules.

The program was also the most watched show in people 25-54.

Nine’s Top Gear, the first part of the Burma Special, had 583,000 metro viewers in three cities as it was not on in Adelaide and Perth, where the network ran two episodes of The Big Bang Theory.

And Seven’s Border Security had 475,000, but was not on in Melbourne or Adelaide where Home and Away was on for an extended time.

Read more »

DDB Sydney duo take out three gongs at Siren Awards for Volkswagen spot

Jim Curtis (left) and Ryan Fitzgerald (right)

Jim Curtis (left) and Ryan Fitzgerald (right)

DDB Sydney creative duo Jim Curtis and Ryan Fitzgerald have taken the top radio advertising award in Australia, picking up the Gold Siren this morning for their fatigue detection technology ad for Volkswagen, while McCann Melbourne grabbed another award for Metro trains work.

The ad ‘Road’ also won two Silver Siren awards in the single and craft categories at the ceremony run by Commercial Radio Australia in Melbourne, with Curtis and Fitzgerald picking up free flights, accommodation and an automatic entry to the Cannes Lions competition next month. Listen to the spot here.

Last year’s Gold Siren winners John Mescall and Pat Baron from McCann grabbed the Silver award for best campaign, comprising tree or more ads, for the ‘Metro Notify’ campaign which used the voice of comedian Jean Kitson to tell them if their train is running late. Listen to the spot here.

Read more »

Fairfax appoints Tom Armstrong as commercial director

Tom ArmstrongFairfax Media has appointed Tom Armstrong as  its new commercial director replacing Ed Harrison who departed last year to run digital joint venture Yahoo!7.

Armstrong has previously run Viacom International Media Networks in the United Kingdom where he was vice president of global digital ad sales & business development, and had been vice president for commercial and digital media for Viacom in Australia and New Zealand between 2007 and 2011.

The move to appoint Armstrong, whose background is in TV and digital sales suggests the company is set to pursue a more aggressive digital strategy as it sees its print revenues decline.

Allen Williams managing director of Fairfax’s Australian Publishing Media, said in a statement: “We are delighted Tom is returning to Australia to join Fairfax. He brings a wealth of experience and knowledge to this role and a proven track record of advertising strategy, commercial partnerships, business development, ad operations and product development.

Read more »

Morning Update: How to ‘end the awkward’ around disabilities; Snapchat settles charges over kept messages; Russell Brand wins ‘substantial damages’ for Sun on Sunday article

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Awkward Around People With Disabilities? These Ads Want to Help Grey London campaign looks to ‘break the ice’

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you’re not alone, and British advocacy group Scope is here to help end the awkwardness.

Grey London worked with Scope to create a campaign “based on the insight that most people don’t know how to act around disabled people—which usually doesn’t come from deep-seated prejudice but is due, primarily, to ‘innocent ignorance.’”

Read more »

Mumbrella live blog: Thursday, May 8

Welcome to Mumbrella’s live blog, all you need to keep up to date in the latest happenings in media and marketing. Refresh the page for latest updates.

Top stories:

6.14pm - Reports in The West Australian and now Fairfax Media reporting that Federal Cabinet has approved the axing of the Australia Network. 

4:42pm – Following the strike at Fairfax Media, some of the production crew on Network Ten’s soap Neighbours have voted to take protected industrial action. The FremantleMedia Australia employees and members of industry union the MEAA are not currently on strike but “now have the potential to disrupt the production of Neighours”, a Fremantle spokesman said.

The statement:

FremantleMedia Australia (FMA) is disappointed that MEAA members within the Neighbours crew have voted for the right to take Protected Industrial Action.

A small group of people now have the potential to disrupt the production of Neighbours.

FMA is committed to a fair and reasonable Enterprise Agreement that provides pay and conditions that are significantly better than the Award and provides for the sustainable future of Neighbours.

FMA will not agree to the further pay and conditions demanded by the MEAA that would be an unprecedented departure from industry convention and practice.

4:21pm – Don’t forget to check out today’s FYI section, one of our beefiest yet. Leo Burnett Sydney has picked up the Unibet account, marketing agency AffiliateTraction has launched in Australia, and Ten has announced the full cast of its new drama Party Tricks. Read more »

Fairfax staff return to work

Photographers at The Age protesting the redundancies.

Photographers at The Age protesting the redundancies.

Fairfax staff on strike over proposed job cuts have returned to work at The Sydney Morning Herald and The Age, and will seek a meeting with their employers tomorrow afternoon to discuss alternative cost savings.

Around 500 staff at The Sydney Morning Herald and The Age walked out yesterday after management threatened to dock wages and cut 80 jobs from its photography, editorial and Life magazine divisions in Melbourne and Sydney. And sources at Fairfax said it was uncertain this morning whether staff would return to their desks after the walkout ended at 3pm.

However staff voted in favour of returning to work while seeking a meeting with management tomorrow to discuss alternative cost savings.

A source at Fairfax said staff expect management to meet with them and they will then meet with members to discuss and decide the next course of action. Read more »

Jack White returns to Clemenger BBDO as Peter Chapman joins Engima

ENI_headshots_PeterC#E41D45Clemenger BBDO Melbourne has welcomed back Jack White to the agency, replacing Peter Chapman who has joined Newcastle-based Engima as executive director.

White joins the agency as a senior account director and takes on Chapman’s duties as the brand lead on one of its biggest clients Carlton & United Breweries (CUB).

A Clemenger spokesperson said: “Both Pete and his wife originally come from Newcastle and they’re moving back to be closer to family. We will miss having Chappie in the agency. However, we’re delighted to welcome back Jack White, who returns to the Clemenger fold after a brief hiatus with another agency and is very familiar with CUB.”

Read more »

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