Industry told to create piracy code by April with copyright infringers to escape harsh penalties



The Government has shunted the onus of tackling piracy back to the copyright holders giving them 120 days to agree a “industry code” before they look to pass any legislation, after an extensive consultation period with industry.

Today Communications minister Malcolm Turnbull and Attorney General George Brandis issued a joint release announcing the move, as well as planned changes to the Copyright Act to allow rights holders to ask internet service providers to block access to websites operated outside Australia which give access to their content unlawfully.

In a letter to “industry leaders” today the ministers say the code must be registered with the Australian communications and Media Authority (ACMA), and include a “process to notify consumers when a copyright breach has occurred and provide information on how they can gain access to legitimate content”.

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Paul Murphy promoted to CEO of the MEAA, replacing Chris Warren as the head of union

Paul Murphy

Paul Murphy

Paul Murphy, director of media for the union representing journalists, actors and musicians, has been promoted to the newly created role of CEO of the Media Entertainment and Arts Alliance (MEAA), Mumbrella can reveal.

Murphy’s appointment comes after the decision earlier this year of veteran MEAA federal secretary Chris Warren to step down after more than two decades in the role, with the union voting to move to a CEO model of leadership.

“I’m really excited and incredibly honoured. I have been a member of MEAA for more than 20 years — it is my union — so the opportunity to lead it is a tremendous honour,” Murphy told Mumbrella this morning.

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Zeno re-enters Australia through Acumen Republic acquisition with Myrna Van Pelt as GM

Myrna Van Pelt

Myrna Van Pelt

Social and digital agency Zeno, part of the Edelman group of PR agencies, has relaunched in Australia after more than a year outside the market.

Taking the helm of Zeno Australia is Myrna Van Pelt, the boss of the Sydney office of Acumen Republic, the New Zealand-based agency that Daniel J Edelman formally acquired six months ago.

She takes on the role of general manager of an agency with five full-time staff and clients including software accounting firm Sage Australia, Ansvar Insurance, Far East Hospitality, Bose and Motorola.

The Zeno brand withdrew from Australia in February 2013, when the firm lost key client BlackBerry to a global realignment.

Van Pelt told Mumbrella: “The agency was rebranded as Zeno on July 1. We wanted the business in Australia to build a strong foundation before we officially launched to market. Read more »

Edelman handed Audi Australia account

Edelman_LogoEdelman has been appointed Audi Australia’s PR agency of record with a remit to increase the automotive brand’s local awareness.

Edelman will work across Audi’s lifestyle and sponsorship portfolio, including its involvement in the arts, film and sporting events. It will also support Audi Australia’s in-house team on media strategy for local product launches and brand experiences.

It is understood there was not a competitive pitch.

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Ad Standards Board dismisses complaints against HIV prevention campaign; Myer; dead horse mobile billboard; and Wicked Campers

The Ad Standards Board (ASB) has dismissed complaints arguing a HIV prevention campaign which saw an 18m tall pink condom erected over Sydney’s Hyde Park Obelisk was “inappropriate” and “offensive”, as well as dismissing complaints against Myer’s brand campaign, a dead horse mobile billboard, and a Wicked Campers slogan.

ACON campaign

The ASB ruled the HIV prevention campaign was not sexualised or inappropriate for a broad audience including children.

Complaints to the Ad Standards Board (ASB) argued it was inappropriate to have an “oversized large sex object shown in public where thousands of underage children cross the park to head to school”.

One complainant said: “I was asked by a friend’s child how gays even have sex with that pink thing. How do you explain that to a 12 year old? There are things that should be left in gay clubs and not be taught freely to minors without supervision.”

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CommsCon Awards 2015 now open for entry

Entries have today opened for Mumbrella’s awards for the communication, public relations and social media industry the CommsCon Awards.

CommsconNow in its third year, the CommsCon Awards have been extended with an increased emphasis on celebrating the role of in-house public relations teams, with 2015 being the first year that the awards will now recognise the best in-house PR team of the year.

The 2015 CommsCon Awards awards will also highlight the growing importance of using owned media assets as part of a comprehensive media strategy with a new award recognising excellence by PR professionals in the best use of owned media.

Building on the success of last year there will be categories that recognise the importance of PR leadership and new talent along with Australasia’s best in-house and agency PR professionals. Read more »

Save the Children ad compares life in Australia for children to those in developing countries

Charity Save the Children has unveiled a campaign showcasing the life many children overseas face in an effort to raise funds over the Christmas period.

Created by Isobar, the ad juxtaposes life for children in Australia and what is reality elsewhere, with a young girl waking up in an Australian bedroom. As she walks through her house she experiences some of the harsh realities girls like her face in developing countries.

Georgie Way, acquisition campaign manager at Save the Children said: “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”

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The Smith Family highlights how charity helps children in Christmas fundraising campaign

The Smith Family has rolled out its Christmas campaign which aims to raise $3.89m towards the charity’s work to support disadvantaged children living in Australia.

The integrated campaign highlights how the money will be used.

Created by Marlin Communications, the ad features a child who has been supported through the charity’s Learning for Life education programs. She reads from a piece of paper about how the help has changed her life over the past year.

Dan Geaves, creative strategy director at Marlin Communications, said: “Whilst past advertising has always helped people to see a poor child, we wanted to also show how donations help a poor child. By focusing on reading we are helping The Smith Family tackle the barrier to action that is created when people don’t really see where money raised actually goes. By using a real child in the TVC we reinforce that when money is donated it changes a child’s future.”

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Guardian editor-in-chief questions new government terror laws

Alan Rusbridger (l) on stage with David Marr (r) last night

Alan Rusbridger (l) on stage with David Marr (r) last night

The editor-in-chief of The Guardian Alan Rusbridger has questioned whether new Australian laws designed to clampdown on whistleblowers would have seen him facing jail for revealing Australia’s phone tapping of the Indonesian president.

Last year The Guardian published a story gleaned from the leaked Edward Snowden files on US intelligence operations which claimed Australian officials had been tapping the phone on the Indonesian president and his wife.

Recently the Government passed anti-terrorism laws which take away from journalists the right to a public interest defence when publishing material about national security, which could see journalists forced to give up their sources and be jailed, even if a story were true.

Speaking in Sydney last night on the issues raised since the publisher first started airing allegations arising from the Snowden leaks, Rusbridger questioned whether the new laws would have seen him and then editor Kath Viner jailed for the Indonesian story.

His question was answered by MC David Marr after the lecture, who told him on stage before a Q&A: “Alan I can answer your question as to whether you would have been prosecuted were the special interest law in place when you published. The answer is yes. Because (Attorney General) Senator Brandis was asked several times and he point blank refused to use the most useful word, which is no.”

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GetUp parodies Government higher education ads with warning that ‘debt is here to stay’

Activist group GetUp has parodied a Government advertising campaign after labelling claims about higher education funding as misleading.

Campaigner Natalie O’Brien said the Abbott administration gifted the parody opportunity “on a silver plate” with its university fee deregulation ads which launched this week.

The GetUp version follows the same animation style and tone but delivers a starkly different message.

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Publicis extends deadline for Sapient deal and sells $1.9bn of bonds

publicis groupe sapient logoThe Publicis Groupe has extended the deadline for its deal to acquire the Sapient group, selling 1.3bn Euro ($1.9bn) of bonds to fund it.

Last month the French holding group announced its offer of $4.2bn to buy the services group, which includes the SapientNitro agency in Australia, but overnight announced it was extending the deadline to December 23 as it waits for the last 21 per cent of shares to be sold.

The group also announced the deal had been cleared by German and US regulators.

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Nine’s David Gyngell the best paid boss of 2014 with package worth nearly $20m

david gyngellNine chief executive David Gyngell was the highest paid senior executive in Australia in 2014 with his $19.6m package more than $6m ahead of second place.

While his $2.6m wage was bettered by several other CEO’s, short and long term incentive payments of $5.16m and $11.55m respectively saw Gyngell’s total package comfortably outstrip his counterparts.

The Australian Financial Review’s annual salary survey showed the next highest paid boss was Kevin Chin, chief executive of investment group Arowana International, who took home $13.3m. Chin’s 2013 salary was listed as $30,000.

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A Place to Call Home absent as Presto announces first wave of TV shows

presto foxtel and sevenFoxtel and Seven West Media’s joint venture Presto Entertainment has confirmed it will offer subscribers access to Foxtel and Seven West Media drama series including Wentworth and Packed to the Rafters.

Earlier this week it was confirmed Seven West Media had joined Foxtel in the streaming service,which will now add TV content to its existing movie offering as it looks to establish its place in the market with Nine Entertainment Co and Fairfax’s joint venture Stan and US behemoth Netflix coming early next year. 

Subscribers will be able to watch full seasons of home grown drama series from launch, with Foxtel bringing exclusive access to prison drama Wentworth as well as a collection of some of its most popular series including dramas Satisfaction and Love My Way, supernatural drama Spirited and miniseries Tangle, while Seven is offering Packed to the Rafters, All Saints, City Homicide, Home & Away, Winners & Losers and Always Greener.

However, there was no mention of new local co-production A Place to Call Home which Foxtel commissioned a third season of after Seven failed to pick it up. It will be made by Seven’s production unit still.

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At The Movies wraps with bumper 726,000 metro viewers

margaret and david at the moviesMargaret Pomeranz and David Stratton’s final episode of At The Movies was watched by 726,000 metro viewers, winning its 9.30pm timeslot for the ABC and helping the ABC to an audience share of 14.5 per cent.

The audience is one of the biggest for the show in recent years, wining its timeslot. When it was announced in September that the show was wrapping up for good, 512,000 viewers tuned in for the next episode.

In the 9.30pm timeslot it out-rated Nine’s The Big Bang Theory which was watched by 499,000 and Ten’s NCIS: Los Angeles which pulled an audience of 420,000.

Seven won the night with a share of 20.1 per cent while Nine had a share of 19.8 per cent and Ten had a share of 13.5 per cent.

Meanwhile on Ten Recipe to Riches crowned Michael Cainero the grand final winner, with his pork, apple and cinnamon sausages out-selling six other final products.

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Morning Update: ‘Lockdown’ PSA marks nearly 100 school shootings since Newtown

AdWeek: Powerful ‘Lockdown’ PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown

“Classroom lockdown drills—at my first grader’s school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA below from Grey Toronto, unveiled today, takes place during just such a lockdown—and highlights a depressing statistic: There have been nearly 100 school shootings since Newtown, yet there has been almost no movement on gun control.

The end line nicely captures what has changed since Newtown—the level of fear in classrooms with young children. A 60-second version of the ad will air in digital and broadcast media leading up to the anniversary of the Newtown massacre.”

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Ortolan to end lead agency relationship with Country Road in the new year

Country RoadGraphic design studio Ortolan is parting ways with retailer Country Road finishing up as its lead creative agency early next year.

The agency first began working with the Country Road Group in 2009 as the lead agency on Trenery, with the group appointing the agency as the lead creative on the Country Road account two years later.

Ortolan was involved in the retailer’s brand relaunch, introducing the Woman Man Child Home brand platform. It also worked with Gemma Ward on the brand’s summer campaign in October, alongside fellow Country Road agency C-KOL.

Chloe Quigley, Ortolan director, said: “Although the Country Road account has been an important part of our business for three years, and together we have achieved incredible results, we feel the time is right for Country Road to benefit from a different perspective that a new creative partner could bring.

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Tax office will ‘camp out’ at multinational offices in bid to clamp down on tax minimisation

google logoThe Australian Tax Office has told Mumbrella it will leave no stone unturned in its quest to force multinationals to pay the correct amount of tax as it confirmed 10 companies are being probed by auditors.

Google is reportedly one of the firms under scrutiny as pressure mounts on multinationals to cease their tax minimisation practices. Commissioner Chris Jordan warned businesses the ATO will “camp out your offices” in a bid to uncover suspected tax minimisation.

The ATO declined to identify the 10 companies but said it will step up efforts to ensure businesses pay tax in Australia on locally-earned income.

Companies like Google have been repeatedly criticised by local media owners for carving out a huge chunk of advertising revenues from the Australian market and then taking it offshore, paying down the amount of tax going back into the economy at the same time.

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Yahoo!7 confirms it will ‘retire’ companion app Fango and integrate social functions into Plus7

FangoThe CEO of Yahoo!7 Ed Harrison has signalled the digital joint venture will move to “retire” its social media companion app Fango, Mumbrella can reveal.

From early next year the joint venture between Seven West Media and Yahoo!7 will seek to integrate its social media content into its main app Plus7 rather than the stand alone Fango property, which has struggled to gain regular daily repeat visits among TV audiences, despite gaining more than one million downloads.

“We acknowledge it is functionally better for social to sit within Plus7, and very early in the new year you will see the functionality that currently resides within Fango embedded within that app”, Harrison told Mumbrella.  Read more »

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