Preliminary OzTam capital data showed the program was number one for the night across all demographics.
A brand consultancy has launched in Melbourne called The Contenders.
Set up by the former Asia president of design group Elmwood Jo Rogers and the former MD of Elmwood Australia David Cairns, the firm aims to help challenger brands or established brands in need of an overhaul.
Cairns said in a statement: “We see brands being delisted, ignored or beaten up on price. This is invariably what happens when you’ve forgotten what you stand for or are simply sitting in the middle.” Read more »
News Limited its to sell its stake in NZ pay TV company Sky TV Network. Read more »
Veteran journalist Peter Harvey has passed away.
The long-serving Nine journalist had been suffering from pancreatic cancer.
Harvey was one of Australia’s best known journalists.He won a Walkley Award and during his time working in the UK was named reporter of the year.
He worked for Nine for more than 30 years, contributing to Nine News, Today and 60 Minutes.
Nine Entertainment Co – the parent company of the Nine Network – and Southern Cross Austereo – owner of the Today Network, Triple M and the Southern Cross regional TV group – are in merger talks, The Australian has reported.
According to the report, the talks focus on a potential ASX listing of the two groups’ television assets, although it says some of the radio stations could be included in the deal too. Read more »
Lesna Thomas, head of ABC TV’s publicity team, looks set to depart the broadcaster through redundancy.
The move is still subject to consultancy, although Mumbrella understands that she is likely to leave. It comes as a result of a a restructuring of the ABC TV’s marketing team. Read more »
Taglined ‘The World Is Our Home, You Are Our Guest’, the TV ad features Bobby Darin’s 1967 classic song ‘Beautiful Things’ and was shot in Sydney, Abu Dhabi, Bangkok and Prague. Read more »
A real estate advertising campaign features a near silent advertisement which challenges the listener to turn up the radio to actually hear it.
Naked Communications has devised the campaign for the Asian Pacific Group, which manages and owns real estate properties in Melbourne. Read more »
The art and craft of using PR to tell a story will be one of the topics discussed at this month’s CommsCon conference.
Kieran Moore, CEO of Ogilvy PR, Catherine Donnelly, head of PR at Naked Communications and Joanna McCarthy, corporate communications manager at Kimberly-Clark Australia will join the discussion. Read more »
News Limited will put paper boys back on the beat on Monday as the publisher attempts to spoil the first day of Fairfax Media’s relaunch of The Age and Sydney Morning Herald as compacts.
News Limited will also increase the size of its tabloids in Sydney and Melbourne – The Daily Telegraph and Herald Sun – by 20 pages above normal.
News Limited confirmed to Mumbrella that it will be deploying distribution staff across the city at major train stations across Sydney and Melbourne to sell its newspapers. ”Yes, there will be some distribution staff with papers at railway stations next week,” said a News Limited spokesman. Read more »
BMW had a long standing relationship with Mitchell & Partners and migrated to Vizeum in 2012 after the acquisition of the Mitchells Communications Group by Aegis. Aegis media agencies include Vizeum and Carat.
The decision follows a four-way media pitch which began in October Read more »
The article will look at which drugs are being used and the reasons behind it. It will also explore whether this is an issue which is more associated with the industry of the past.
If you could spare about five minutes, please complete Encore’s survey by clicking on the link below. Your answers will remain anonymous. Read more »
Forensics-based American drama Bones continued its popular run last night to be one of Seven’s basket of shows which have led the network into dominance in the first weeks of the official 2013 TV ratings year.
The drama (with 922,000 capital city viewers according to OzTAM and first in its time slot) began at 8.45pm after MKR (1.9 million viewers) and knocked off Nine’s The Mentalist and Ten’s American Idol.
AFL social media strategist Jonathan Simpson has revealed that he is the first Australian Twitter employee, as senior executives from the social network make yet another visit to the country in preparation for the launch of a local office.
Senior executives from Twitter’s Public Policy and Trust and Safety teams are currently in Australia meeting with politicians and media executives.
Mumbrella understands that Colin Crowell, head of global public policy, at Twitter and Del Harvey, who leads the company’s trust and safety team, arrived in the country earlier this week.
Discrimination or vilification was the main reason for people to complain to the Ad Standards Bureau last year.
28.5 per cent of complaints were for this reason, up from 20.7 per cent in 2011.
An ad for Lynx was believed to discriminate against the elderly, Libra Tampons was said to mock transgender people and New Idea was deemed by some to be offensive to the Amish community.
Discrimination was a more sensitive issue than sex, sexuality or nudity for the first time. Read more »
Adam Boland – the man who took Seven’s Sunrise to number one and created The Morning Show – is to join Ten as director of morning television and develop a new 6am to noon.
Long serving Publicis Groupe employee and managing director of Vivaki Exchange Mark Kennedy is leaving the business after almost 18 years at the agency.
Kennedy helped establish the business, but will now leave, citing that he wanted to pursue “other ambitions” but would ” still have a connection to the business.”
He will be replaced by fellow Vivaki executive Anthony Ellis from ZenithOptimedia, and Nicole Turley from StarcomMediavest, with both reporting to Kennedy’s former boss Kevin Malloy, based in Auckland in New Zealand.