Reality singing show The Voice has continued its finale ratings slide with last night’s finale drawing 1.552m metro viewers for the winner announcement segment, in which 16-year-old Ellie Drennan was named this year’s champion.
The Voice grand final had an average viewing audience overall of 1.504m from 7.00pm to 9pm, well below the 1.84m Ten received this year for the finale of Masterchef and 2.039m Seven received for My Kitchen Rules according to Oztam overnight metro ratings. Read more »
Subscription video streaming service Presto has hired Hollywood star Naomi Watts to front its new consumer campaign targeting Netflix in which it tells customers to “demand more”.
“I tell you when I really do become a drama queen, when an on demand service from America tries to sell us all sizzle and no sausage”, says Watts as she exits a private jet surrounded by an entourage, finishing with the line: “Don’t settle for scraps Australia, demand more”.
The claims about premium content for the joint Foxtel and Seven West Media service are centred around its exclusive deal with US giant HBO. Whybin\TBWA Sydney created the campaign.
Morning Update: Denny’s ambushes Burger King; Maccas’ problems; Snapchat charging for unviewed ads?; Netflix’s new audience
For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars.
Last night, Denny’s blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating “a Slampper© or a Whammper© or a Whoppaslamus-rex© or something.”
The diner chain is volunteering as tribute in these hunger games to take the place of McDonald’s, which meekishly declined Burger King’s invitation this week to create a McWhopper in honor of Peace Day.
Woolworths has turned back to celebrity chef Jamie Oliver for its latest TV ad which bares some interesting similarities to rival Coles.
The TVC, created by Leo Burnett Sydney, features brand ambassador Oliver cooking up an“easy” chicken bake with smoky bacon and tomatoes as it plays up its ‘Fresh Food People’ credentials encouraging people to “try something new this spring”.
Ad courtesy of Savvy Media Monitoring Read more »
‘Half wit’ and ‘imbecile’: Hardie Grant pulls 2GB ad spend after Ray Hadley’s on air tirade against marketing boss over ‘get routed’ ads
One of Australia’s biggest publishers has pulled all of its advertising from Radio 2GB after morning show presenter Ray Hadley called its marketing manager an “imbecile” and told her to “pull your head in you silly woman” live on air .
Hadley’s blow-up came 24 hours after he had a Father’s Day ad for UBD Gregory’s Street Directories taken off the Macquarie Radio Network after taking offence at its message to tell dads to “get routed”.
In the first of two rants on the topic on his show on Thursday Hadley took aim at marketing director Roxy Ryan, describing her as a “half wit” and “wet behind the ears”.
If an ad is played on my program and offends me and my listeners it won’t be played, pull your head in you silly woman,” Hadley said. “Obviously you half wit you know nothing about talk radio, the program is about me having my say you fool.”
In a statement to Mumbrella Ryan said: “If Ray, a very powerful man, feels like the best use of his considerable platform is to bully a young woman on air who has dared to question his decision making then I think we are better off not advertising our products on 2GB. Read more »
All but 14 of the 170 entries into the PR Institute of Australia’s Golden Target Awards have been shortlisted as finalists, the organisation has announced.
A total of 156 entries made it onto the shortlist. Entries which win at a regional level will also be in the running for the national final in Tasmania on October 26.
Grant Smith, co-chair of the Golden Targets, said in the announcement: “I am sure there are a number of very excited and disappointed teams getting the news as we head into the weekend.”
The shortlist: Read more »
U by Kotex is using the emergence of Parkour as the next big fitness trend to push the credentials of its new Sports Ultrathins product in a “highly targeted” campaign that will run to the end of the year targeting 1.5m women.
Using the insight that “75 per cent of Australian women still exercise when they have their period, but don’t feel as though their current protection can stand up to the test,” the new campaign will feature influencer activity, a media partnership with PopSugar, digital and smapling in the marketing mix.
A 30-second ad featuring the luminescent female character from the packaging free-running through the streets will also be featured in the campaign. The campaign has been created by Edelman.
The deal gives Dentsu Aegis clients access to the recently-launched site’s Australian display and video inventory across desktop and mobile, however it does not extend to the site’s native advertising. Read more »
The marketer in charge of KFC and Pizza Hut in Australia has suggested McDonald’s wasted an opportunity to show it has a personality by shooting down Burger King’s audacious proposal to create a McWhopper burger.
Nikki Lawson chief marketing officer for Yum Brands told Mumbrella: “There is a time and a place to be corporate and a time and a place to be fun. This was one of those times where I believe the latter would have been more appropriate,” she said.
McDonald’s quickly shot down Burger King’s “olive branch” suggestion to join forces to create the ultimate hybrid hamburger the McWhopper in aid of charity Peace One Day in a Facebook post from global CEO Steve Easterbook.
A complaint that cricket legend Shane Warnes’ ad for a battery company was “semi-pornographic” has been dismissed by the Ad Standards Board because it was too “farcical” to be overtly sexual.
The ad for Marshall Batteries sees Warne caught in an awkward situation with a neighbour’s wife and having to recruite the speedy services of Marshall Batteries in order to escape an angry husband.
Complaints against the ad cited Warne’s “less than desirable” off-field exploits and argued “marriages are under enough pressure in this country without the assistance of this ad”. Read more »
Stubley had been in the role for two years and has previously worked as group direct sales manager for Macquarie Radio and prior to that general sales manager of Australian Radio Network. Read more »
Australian publishers and content makers have been warned that the growing shift of ad revenues to the likes of Google, Facebook, Twitter and LinkedIn threatens the future viability of their businesses.
Speaking at the IAB leadership summit Anthony Saines, director of media at Carsales.com (ASX: CAR) told the room that he worried about the consolidation of digital advertising power.
“I don’t know how healthy that is, where you risk one day waking up and find you are working for Google or Twitter. I think those platforms will end up dominating the world,” said Saines. Read more »
Home Timber & Hardware are gearing up for Father’s Day by encouraging kids to give their dad’s ‘Brekky in Shed’ as opposed to brekky in bed this Father’s Day.
The online video, created by Cummins & Partners, sees one loving son carefully prepare his dad a breakfast of eggs, bacon, avocado and toast using equipment available at Home Timber & Hardware.
Youth publisher Junkee Media is set to launch a new site to sit alongside the publisher’s existing brands Junkee, inthemix, FasterLouder and AWOL, with the company advertising for a full-time editor to help launch the new section.
The content looks to diverge slightly from the current style of Junkee with the editor job description stating: “You’ll be able to find, create and commission great content that stands out from the crowd around the topics of finance, jobs, money, career, health and wellbeing, and figure out how to find the best angle that’s most going to interest Junkee Media’s 18- to 35-year-old audience.”
Tim Duggan, Junkee Media publisher, wouldn’t divulge details of the new site but said the new title will be mobile first and native led.
“Just like our audience, we’re always curious and looking for new ideas. Each year Junkee Media conducts one of the largest research studies into young Australians looking at trends and emerging areas of interest. This year our research has uncovered a gap in the youth market that’s not being filled. Just like the rest of our titles, it will be mobile first and native led, and we’ll be launching later this year. Watch this space!” he said.
Lewis, Doc Martin and daytime soapie The Bold and the Beautiful were some of the shows to outrate Seven’s Restaurant Revolution on Thursday, as the reality cooking show continues to act as an anchor on the channel’s performance.
It was once again relegated to fifth in its 8.30pm timeslot with a new low audience of 297,000 after being beaten by Nine’s NRL coverage in just Brisbane and Sydney (683,000) and 7Two’s police procedural drama Lewis (352,000), as well as The Honourable Woman (341,000) on ABC.
It was also outrated by the AFL version of The Footy Show’s 8.30pm outing in Melbourne, Perth and Adelaide which had 424,000 viewers. Only 48,000 catch up viewers were recorded for Restaurant Revolution for the last week. Read more »
Victoria University has launched a campaign to inspire confidence in prospective and current students, encouraging them to ‘Prepare for Victory’ as they enter the job marketplace.
The 60-second cinema ad uses the Rudimental track ‘Not Giving In’ along with powerful images of businessmen, scientists, paramedics and engineers kicking goals in the workplace.
Optus has tapped outspoken The Voice Kids star Robbie Anderson for a new campaign spruiking its family data pool product, created by Starcom.
The two 15-second TVCs star Scotland-born Anderson, 14, who was a popular contestant on the 2014 season of The Voice Kids Australia spruiking the benefits of the product direct to camera.
The year-long deal with see WPP agencies get preferential media pricing for ad campaigns, put staff in Buzzfeed Motion Pictures to create branded video content for WPP clients, and a creative residency to allow WPP creative teams to access Buzzfeed’s expertise in producing social content for all platforms.
WPP will also get exclusive access to Buzzfeed’s proprietary data and analytics platform Pound, which tracks how content gets shared across the social web, including messaging. Read more »