Family Feud strikes publishing and scratch card deals as brand continues to extend beyond TV

Family Feud grant denyerChannel Ten game show Family Feud is continuing its extend its brand beyond television with a word hunt book and lottery scratch card set for launch.

The show’s format owner and producer, FremantleMedia Australia (FMA), has struck a publishing deal with Bauer Media Books to produce Word Hunt books, to be sold in newsagents and bookstores nationally from November.

In a separate agreement, FMA will work with Scientific Games Products Australia to create Family Feud branded lottery scratch cards. The first cards will be released by Lotterywest in Western Australia under its Scratch ‘n’ Win brand.

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Airbnb asks ‘Is Mankind?’ in new campaign urging users to share Airbnb experiences

Airbnb is rolling out a new brand campaign exploring the idea of kindness, which the company says is the foundation of its entire community.

Created by TBWA/Chiat/Day, the campaign follows a toddler slowly but steady tramping down a hall towards a door while the narration poses questions to the audience such as ‘is man kind?’ and ‘are we good?’ while urging the audience to “go see”.

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Coca-Cola pulls Fanta TV ad and app after watchdog rules they targeted children

Coca-Cola has pulled a TV campaign and a mobile app for Fanta after the ad watchdog ruled they broke marketing rules by being aimed at children

The complaints to the Ad Standards Board (ASB) were made by the Obesity Policy Coalition (OPC) who argued the TV ad and the Fanta ‘Fruit Slam 2’ app breached the Responsible Children’s Marketing Initiative, which Coca-Cola is a signatory to, and allows  only the marketing of food or drinks to kids which are a healthy dietary choice.

Ad courtesy of Savvy Media Monitoring

The OPC told the ASB: “As a signatory to the RCMI, Coca Cola has committed not to advertise its products to children under 12 years in media unless those products represent healthier dietary choices, consistent with established scientific or Australian government standards.” Read more »

Netflix now watched by 1.42m Australians across 559,000 households, claims Roy Morgan

An additional 151,000 households signed up to Netflix in June according to Roy Morgan Research, which claims iiNet customers have the greatest take-up of the streaming service.

Screen Shot 2015-07-15 at 10.00.21 AM

The growth takes the total number of Australians with access to Netflix to an estimated 1.42 million in 559,000 homes, according to the data.

Figures for other streaming companies have not been publicly released and has only been made available to paid subscribers.

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Tourism Australia marketing reflecting demand for experiences as ‘sight seeing’ takes back seat

Tourism Australia’s marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attractions, its chief marketing officer has said.

Speaking to Mumbrella at the launch of Tourism Australia’s indigenous tourism push, Lisa Ronson said tourists no longer want a superficial glimpse of a country but a more in-depth experience.  The marketing must reflect that trend, she said, as she highlighted the film which forms the backbone of the indigenous campaign.

The comments came as Tourism Australia managing director John O’Sullivan revealed the focus on Aboriginal tourism had originally been intended as only an “arrivals video” for tourists.

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Return of Winners & Losers drops dramatically as Nine’s The Voice watched by 1.598m

Winners & LosersThe season return of local Seven drama series Winners & Losers pulled in 646,000 metro viewers at 9.35pm last night after an extended episode of reality series House Rules delivered the channel 1.002m metro viewers in the competitive 7.30pm timeslot.

Winners & Losers was well down on last years finale which saw 993,000 metro viewers tune in, with 2014’s season kick off in early February pulling in 1.005m metro viewers. However last night’s episode did win its timeslot.

Seven claimed an audience share of 19.7 per cent last night as Nine won the night with a share of 24.1 per cent. Ten came in third with an audience share of 16.3 per cent while the ABC settled for a share of 11.1 per cent.

Nine’s singing contest The Voice won the night with a metro audience of 1.598m from 7.30pm, while Masterchef pulled in 1.084m in the same timeslot according to OzTam overnight ratings.

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Mumbrella and NIDA’s popular public speaking masterclass moves to Melbourne in August

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Morning Update: Twitter’s shares jump after fake story on company’s takeover offer; Monkeys explore a kitchen in Ikea ad

AdWeek: VH1’s New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)

Coming up with fun ad ideas for a show like Dating Naked isn’t exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you film them doing it. Then you blur their privates and watch the YouTube count rise.

Last year, VH1 got Los Angeles agency Mistress to make a Dating Naked ad with peopledancing naked. Now, agency and client have followed that up with an ad showing peoplejumping naked. The twist: It was filmed in super slow motion at 1,000 frames per second.

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Google pushes app with new campaign which sees content created for Masterchef

Google is pushing its app in a new campaign which sees the online behemoth partner with Masterchef Australia to create contextual TV ads relevant to the show’s content.

At the heart of the campaign, created by The Hallway, is three films which aim to show the power of a question and how Google users can utilise the app to dive into their passions.

Google AU/NZ head of marketing Lucinda Barlow said in a statement: “This is a mobile first campaign. Australians are on their mobiles in record numbers, so it’s no surprise that the majority of our media efforts are on mobile.” Read more »

Sensis moves its display and programmatic representation from MCN to Yahoo7

SensisFormer Telstra subsidiary Sensis has moved its sales representation for display and programmatic advertising from MCN to Yahoo7 following a competitive tender.

The move sees Sensis separate its sales representation from the telco, which remains with MCN, with Yahoo7 taking over representation for major websites like Yellow Pages, White Pages, Truelocal, Whereis and Skip

Meanwhile Sensis’s new in-house digital agency, Found is managing data, search engine marketing and optimisation.

Jonathan Steel, director of business development and partnerships at Yahoo7, said in a statement: “We are excited to announce our new partnership with Sensis and have been impressed with their vision for the future. This partnership will give us the immediate chance to showcase our market leading national sales team and programmatic prowess across desktop, tablet and mobile sites. Read more »

GSK joins ‘mediapalooza’ with local $27.5m media account in play and Maxus on alert

GSKThe trend of global brands pitching media continues with consumer healthcare giant GlaxoSmithKline (GSK) pitching its $1bn global account including the local $27.5m media account currently held by GroupM agency Maxus, Mumbrella understands.

Comment is being sought locally from GSK but it would be expected that locally Maxus will line up against at least the other agency on the global roster, PHD, in the pitch.

In Australia, PHD today emerged as the winner of $59m FMCG brand Unilever, and it is unclear at this stage whether the Omnicom agency would be able to work with GSK in this market given the two companies have several competing products. Read more »

Southern Cross Austereo CEO Grant Blackley vows to restore radio Hit Network to number one



Newly installed CEO of Southern Cross Austereo Grant Blackley has vowed to restore the troubled HitFM network to number one in some of the key advertiser demographics.

Speaking at an event for media buyers and advertisers in Sydney last night, Blackley told a packed room that Southern Cross Austereo (ASX: SCA) had very clear goals around lifting performance among 18-39-year-olds and also among 25-54s.

“We will be number one in every category slot we deem it appropriate by demographic,” said Blackley. “It may take us a little while in some cases but rest assured that’s our goal.” Read more »

Eaon Pritchard joins content marketing agency King Content as Melbourne head of strategy

eaon pritchardFormer Red Jelly strategic planning director Eaon Pritchard has joined content marketing agency King Content as head of strategy in its Melbourne office.

Pritchard finished up with Red Jelly in May after over a year with the Melbourne and Hobart based agency. Read more »

Lotto NZ urges Kiwis to imagine how winning the Powerball could change their life

Lotto New Zealand is urging New Zealanders to imagine what they could do with their lives if they won the Powerball in a new brand campaign created by DDB New Zealand.

A new 90 second spot tells the story of a hard-working fisherman who lives with his father and son but is often away at sea, before winning Powerball.

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Daily Telegraph rapped for accusing welfare council of helping claimants to ‘con’ doctors

Screen Shot 2015-07-14 at 10.19.52 AMThe Daily Telegraph has been rapped by The Press Council for implying the National Welfare Rights Network (NWRN) was involved in a system to “con” doctors into giving disability support to claimants.

The NWRN complained to the watchdog after the Telegraph ran a series of stories last September in print and online which claimed website forums were being used to share information on how to “bludge”.

The stories contained quotes from the websites and named the NWRN as one of four groups which ran forums where such information was being shared.

In a story headlined: “It’s so easy to fudge a bludge: Online guides used to con doctors into giving out disability support pensions”, the Telegraph also said the sites “provide form letters to slip to doctors”.

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Tourism Australia puts focus on indigenous experiences in latest marketing push

Tourism Australia has turned the spotlight on indigenous tourism in its latest marketing push with a campaign that aims to shed the myth those experiences are limited to hot and remote parts of the country.

A short promotional film directed by Australian filmmakers Brendan Fletcher and Warwick Thornton showcases a range of activities that are available not only in the outback but in rain forests. the tropics and in city centres.

It will be distributed in Australia and overseas as TA looks to grow the international tourists who participate in an Aboriginal cultural experience.

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The Voice and Lip Sync Battle help Nine win the night as Seven’s House Rules slides

The Voice continued to dominate TV viewing last night, pulling in 1.671m metro viewers, helping Nine claim a winning audience share of 26.1 per cent.

The singing contest, which aired from 7.30pm, was up on last week’s audience of 1.473m and was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).

Nine’s Lip Sync Battle and Ten’s Masterchef competed for the second most-watched show across the key advertising demographics, with Masterchef winning amongst viewers aged 16-39 and 18-49 and Lip Sync Battle the second most-watched show amongst people aged 25-54.

Masterchef pulled in 1.065m metro viewers in the 7.30pm timeslot, while Lip Sync Battle, airing after The Voice at 9pm, grabbed 1.036m metro viewers. Read more »

Unilever moves $59m local media account from Mindshare to PHD

unileverGlobal FMCG giant Unilever is moving its $59m media account from Mindshare to PHD, Mumbrella can reveal.

It is the biggest account move in Australia this year and a blow to GroupM, which is currently undergoing significant management changes following the departure of CEO John Steedman last month.

For PHD the win will mean a considerable staffing up in its Sydney office which has come close in several major pitches in recent years, and has recently won Bayer, SAP, Priceline and Cancer Council. The agency’s biggest client is ANZ Bank.

Unilever brands include Lynx, Dove, Omo and Continental. Read more »

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