Businessman Graeme Wood had pledged $15 to $20m to fund the site over five years with a financial commitment of $3m to $4m a year when it launched in February 2012.
The philanthropic venture meant there was no advertising on the website, however the site failed to build a large enough audience to build a financial model around the site, beyond donations, and there has been wide speculation about its closure since Wood committed funding to The Guardian Australia in July.
However, The Sydney Morning Herald reports Wood announced to staff in an email yesterday that he was no longer going to fund the site and that he would move to close on February 20 with the publication’s staff of 21 to be made redundant.
Mumbrella understands that the site currently has an audience of around 120,000 unique users per month and 17,000 subscribers to its email. While Wood has pulled his funding, it is understood that staff on the website are eager to try and maintain the website through public donations.
Nicola Swankie has been appointed the managing director of the IPG Mediabrands Australia group’s new social media marketing business Society.
Swankie joins Society from Leo Burnett where she had worked as the agency’s social media planning director for the past three years.
Prior to this Swankie was content and social director at TCO and before that she had worked for five years in creative agency roles with Host and McCann Worldgroup.
The new business will see Reprise Media, which has previously handled the group’s search and social media, focus exclusively on expanding its development in search-related marketing.
IPG Mediabrands Australia executive chairman Henry Tajer said in a statement: ” Society will be a national, full-service social marketing business that will provide a full range of expert social services. I am delighted that Nicola Swankie is joining us to lead its expansion.
Doherty has been group managing director for the last two years taking the reins of the agency in the wake of the departure of Russel Howcroft.
GPY&R Melbourne said it was restructuring its leadership team in the wake of the changes with the new team to report to Jason Buckley, regional COO Y&R Group.
“Right now making the necessary changes in leadership to modernise the agency had to happen,” Buckley told Mumbrella this morning. “It was always going to happen and Defence Force was only one of the reasons why we made the change. Changing the leadership structure was part of modernising, and it’s natural evolution for the agency.”
In this Mumbrella360 video recap, Douglas Nicol, creative partner at The Works, reveals details of the largest ever study into how Australians use Instagram, the fastest growing social media platform.
Nicol talks about understanding social media personas, the most dominant archetypes in the space, how the Canberra ‘Human Brochure’ campaign applied these findings and the lowdown on Instagram.
Educator and professional association The Tax Institute has launched their first mainstream campaign promoting the organisation’s specialist tax education courses which they say will “help you become a big fish in the business world”.
The animated commercial, from ad agency March One and media agency Chaos Media, airs on the Nine Network and is supported with a digital campaign.
The Tax Institute’s head of marketing Anna Mirzayan said in a statement: “Be the big fish is an exciting new step for us and our members. We have worked closely with March One from the very beginning and I’m both proud of our first campaign an excited by what comes next.”
Dead heat for networks as Nine’s Twenty/20 cricket closes in on Seven’s biggest night yet for My Kitchen Rules
Seven’s My Kitchen Rules won its largest audience yet this season with an average 1.685m metro viewers eclipsing its launch to 1.671m and marking the third night in a row of over 1.6m viewers for the show.
My Kitchen Rules was the top program in people 25-54, and the cricket was second in the category, Nine’s stated target demographic. Read more »
UN LTD - a media, marketing and advertising community which supports Australian young people in need – and NGEN have raised nearly $9,000 for charity Youth Off The Streets.
The groups raised the money as part of a partnership launched at last year’s Media Federation of Australia (MFA) Awards, at which UN LTD beneficiary Youth Off The Streets was selected as the charity brief for the NGEN category.
Youth Off The Streets is a non-denominational community organisation working to support young people who are facing challenges of homelessness, drug and alcohol dependency, and exclusion from school, neglect and abuse. Read more »
R/GA Sydney has appointed Interbrand general manager Andy Wright as managing director who will work alongside current managing director Ameer Yousef who, after a period of transition, will be transferring back to R/GA New York.
Wright joins the agency after two-and-a-half years with Intebrand where he held the role of general manager across the agencies’ Sydney and Melbourne offices.
He will report to R/GA’s founder, chairman and CEO Bob Greenberg and be responsible for “driving and shaping the office’s long-term strategic roadmap and vision, developing new business and overseeing recruitment of the top talent in the region”.
Greenberg said in a statement: “Andy’s history of executing award-winning, innovative work for major brands while strategically growing an office, both in headcount and revenue, made him an ideal choice as R/GA Sydney’s new Managing Director.
Digital agency Tribal Worldwide has appointed Rich Lloyd as general manager of the Melbourne office following the departure of Ben Kidney who left the agency to move to New York.
Lloyd comes to Australia after finishing up as business director & head of account management at London-based Lean Mean Fighting Machine after just over four-and-a-half years.
During his time at the former Cannes Interactive Agency of the Year, Rich worked on accounts including Domestos and Dr Pepper.
Lloyd said in a statement: “Tribal clearly has a brilliant reputation as an agency and there is a drive and energy to improve even further. My ambition is for us to grow by dreaming up wild, ambitious and meaningful ideas for our clients’ brands that come to life using technology. Not by lazily attaching brands to technological fads and wondering why nobody cares”.
The four panellists were asked to identify one expenditure they would drop if they had to.
Chelsea Wymer, head of trade marketing at Fairfax Media, identified corporate hospitality.
She said: “It’s about us being able to better justify what we do. With things like corporate hospitality, it comes back on my plate. How do we then use that experience to build a brand message? How do we raise awareness, educate in that same experience? Rather than just taking people to the football and having a few drinks.” Read more »
Morning Update: Super Bowl spots for Toyota, Cheerios, Kia and Budweiser; Sarah Silverman bonds with Jesus in new video
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Toyota is once again tapping star power to stand out in this year’s Super Bowl. This time it’s the unlikely pairing of Terry Crews and the Muppets.
In the 60-second ad, Crews pulls up to a broken down tour bus and to offer his assistance . He’s quickly ambushed by a band of Muppets who commandeer the SUV. A sing-along ensues that explains how the Highlander has room for everything, except for boring. We’ll let you decide how exciting the Highlander is, but the commercial ends with Crews dancing shirtless and hallucinating, so it’s anything but dull.”
Creative duo Mike Fritz and Chris “Hank” Hanrahan joined DDB Melbourne earlier this month, coming to the agency from BWM Melbourne where the pair had worked across a range of clients including Kmart, Bird’s Eye, Leggo’s, John West and the Spring Racing Carnival.
Art director Fritz had previously been with BWM for nine months while copywriter Hanrahan had been with the agency for one year and nine months.
Previous to BWM Fritz worked with Clemenger BBDO for nearly three years while Hanrahan had been with OBM Advertising for just over three-and-a-half-years.
The pair said in a statement: “We loved the amazing work Darren and the team have done recently. To be given an opportunity to help them do even more was too good to pass up.”
Seven and Nine had an almost equal share of ad spend last year with Seven taking 39.74 per cent as Nine had 38.74 per cent, figures released by Free TV Australia today show.
According to the figures, Ten had a 21.52 per cent share of the advertising revenue.
The report of advertising spend in commercial TV networks between July and December last year shows advertising revenue overall grew by more than five per cent across the five cities to $1.603bn. Read more »
Mumbrella understands that consent orders issued by the court today show the publisher has agreed to pay Williams the amount in a defamation case over a report that incorrectly claimed he had stormed out of a meeting of the Sydney Opera House Trust, which he used to chair.
In October last year, Williams commenced proceedings against Fairfax Media following a report by Australian Financial Review Rear Window columnist Aston, published on the front page of The Australian Financial Review, The Sydney Morning Herald and The Age.
Nominees in the running to receive an Australian Academy of Cinema Television Arts awards on television tomorrow night have been asked to use their appearance to back a call to save the ABC.
Composer Anthony Partos, who took the AACTA award for best original music score in television for his work on the second series of ABC1′s Redfern Now, used his speech to call on the industry to protect their resources.
“I was alarmed to learn that the Victorian branch of the Liberal Party has advocated selling off the ABC entirely and the Murdoch press is actively doing everything in its capacity to undermine our national broadcaster,” he said.
“Arguments abound that either no one watches the ABC so it’s not worth funding, or that it is taking away too many viewers from commercial networks and therefore it is an unwarranted competitor. Clearly you can’t have it both ways. Read more »
The CEO of the newest entrant to the newspaper market, The Saturday Paper, has promised to launch its first edition to a print run of 100,000 in the same week Fairfax Media announced it was moving its weekend newspapers to a compact format.
Schwartz Media CEO Rebecca Costello, on the back of yesterday’s announcement of a March 1 launch, told Mumbrella that she was confident the newspaper would hit its projected target of 100,000 copies in its first edition.
“We will launch with that number, we opened subscriptions yesterday and the response was extraordinary. It has far exceeded our expectations in the first 24 hours,” said Costello.
“The only way that that circulation number will change is to head upwards and that will be based on the number of pre-sold print subscriptions.”
However, many media buyers who Mumbrella spoke to were sceptical that The Saturday Paper would reach such a high number from its first edition. Read more »
Chinese beer brand Tsingtao has attempted introduce a new word into the Australia jargon, “Tsingtaoism”, as part of a campaign aimed at making the brand more known to Australian beer consumers outside of Chinese restaurants.
The campaign, developed by creative agency Bloke, celebrates the belief in “Tsingtaoism” which they say means “the way of meeting people and making friends around the world” and “being social and enjoying yourself”.
Alcohol-fuelled violence dominated the media in the new year with media monitoring service iSentia reporting the term was used a staggering 25,808 times during January compared to only a few hundred mentions in January 2013.
The media’s focus on the issue follows on from the deaths of Thomas Kelly in 2012 and Daniel Christie earlier this month from “king hits” which the media rebranded as a “coward’s punch”.