The survey of 1,283 people working in the media, marketing and entertainment industry asked how many days in a typical week industry professionals are happy in their job.
The survey suggested that regardless of what sector people are in, most people are happy at work more days than not. Read more »
While negotiations for the sporting rights to cricket are ongoing, many media insiders are tipping that the rights will be retained by Nine.
Betting agency Sportsbet has even opened a market on the negotiations offering just $1.15 for long-term rights holder Channel Nine to retain the rights, $5 for Ten and $9 on Seven.
“The cricket is in Nine’s DNA so we expect they will simply match any offer another broadcaster might put forward,” said Ben Hawkes, a spokesman for Sportsbet. Read more »
Church of Scientology plans publicity drive to quash ‘misconceptions’ about being secretive, controlling and believing in alien ancestry
The controversial religious group kicked off a PR drive with an appearance on Seven breakfast show Sunrise last week, although the interview with church spokeswoman Virginia Stewart was cut short to make way for a live cross with opposition leader Tony Abbott.
The Sunrise interview was prompted by the publication of a guide for journalists that outlined the areas where the organisation feels it has been wrongly represented in the past.
Among the criticisms levelled at Scientology in recent years are that it is secretive, controlling and believes humans are descended from aliens – all allegations that the church strongly refutes.
The Church of Scientology plans to launch a localised version of a US-made TV ad that ran around the Super Bowl, direct marketing activity to promote its videos and books, and encourage people to visit its churches to learn about Scientology for themselves. Read more »
As negotiations over the cricket broadcasting rights continue, Cricket Australia has defended significant falls in stadium and TV audiences for the 2012/13 Big Bash T20 tournament, promising to schedule more games in January in future seasons.
The shorter Twenty20 is seen as the most ratings friendly form of the game.
The declaration comes as the sport blamed international competition for the early scheduling of games outside the holiday season together with poor weather for the drop off in audience. Read more »
A former CNN presenter has signed on to be the host of SBS’s Dateline.
Anjali Rao will anchor the network’s flagship current affairs program as of next Tuesday.
Rao worked at CNN International hosting both the weekday breakfast program and Talk Asia, a weekly magazine style show about Asia. Read more »
The video, published today, is part of a social media campaign, and has already prompted much discussion on the brand’s Facebook page.
One of Australia’s most sought-after directors has signed on to a new ABC sketch comedy series, Encore can reveal.
The Sapphires director Wayne Blair will direct sketches in The Elegant Gentleman’s Guide to Knife Fighting, produced by The Jungleboys for the public broadcaster.
Last week Blair received the Australian Academy of Cinema and Television Arts award for best direction for his work on The Sapphires, which also won best film. Read more »
SBS One has teamed up with Australian musician Nick Cave and his band The Bad Seeds to create a new promo for its 9.30pm Saturday film timeslot, presented by film journalist and ex-Encore editor Sandy George who recently joined the network. Read more »
Mumbrella’s sister publication Encore today revealed the ad of the month for January to be Dick Smith’s controversial Australia Day commercial that features shipwrecked refugees.
With the help of data analysis firm The Acid Test and survey company Pure Profile, Encore conducted a survey of 1,000 members of the general public to find out their favourite ad from a shortlist of seven spots that first aired in January.
Each survey respondent saw three randomly selected ads from the shortlist and were asked to rank them from most liked to least liked. Respondents were also asked why they liked the ad. Of the Dick Smith a, The Acid test summed up the consensus as: “Aussie larrikin humour, from an unexpected source, delivering a relevant message around supporting locally made brands.”
An Australian film-maker has signed on to direct and produce one of the most highly regarded unmade scripts in Hollywood.
South Australian-based Anthony Maras will direct A Country of Strangers, which was number two on last year’s Black List of 2012.
The script was written by Sean Armstrong, an American, but is based on the true events of the disappearance of three siblings, the Beaumont children from an Australian beach in January 1966. Detective Geoff Harper’s search lasted 40 years. Read more »
The move is the first major project led by new publisher Amanda Gome and editor James Thomson.
Gome joined the Financial Review Group in October after previously being CEO of Crikey publisher Private Media, while Thomson joined from the same company late last year where he was editor of SmartCompany.
Gome and Thomson joined Mumbrella editor Tim Burrowes in a live Google Hangout to discuss the launch. View the replay here: Read more »
BW Publicity will work across film unit publicity, distribution publicity and personal PR. Read more »
Qantas is building a life-sized aircraft out of sand in a publicity stunt to mark its return to the Gold Coast.
Qantas suspended flights to Gold Coast in 2008, making way for its low-cost carrier JetStar.
The sand sculpture, which takes the shape of a Qantas B737-800 with a flight deck, six rows of seats, pilots and passengers, is being sculpted at Customs House, Circular Quay in Sydney. Read more »
With the official ratings year starting in just three days time, My Kitchen Rules again gave Seven an easy win on Wednesday, scoring more than 2m viewers for the third night in a row.
According to preliminary overnight metro ratings from OzTAM, MKR rated 2.172m.
Nine’s one day cricket game between Australia and the West Indies saw 1.077m tune in over three and a half hours.
The New Zealand operation of Whybin\TBWA has installed a new management team as long-serving CEO David Walden and star creative chief Andy Blood leave the agency after 25 years of combined service.
Heavily rumoured in recent weeks, Walden confirmed his departure yesterday, bringing to an end 16 years with the agency.
He will remain in a consultant role, handing over to new boss Todd McLeay.
McLeay joins from APN New Zealand where he was COO, heading up its publishing and digital business. He will team up with new chief creative officer Toby Talbot, who joins from Rainey Kelly Campbell Roalfe Y&R in London, where he was ECD. Read more »
Screen Australia has added another funding round for its Short Film Completion Fund.
Film-makers can apply for up to $40,000 in post-production costs in order to complete their short film.
Cooke has been hired to undertake a strategic review of the Melbourne based agency and to help focus its business strategy. Read more »
Screentime has acquired the rights to the unauthorised biography of the richest woman in the world.
The Banijay-owned company picked up the rights of the story of Gina Rinehart from biographer and Fairfax journalist Adele Ferguson.
Planned as a six hour mini-series, the production will be written by Michael Lucas, writer of Offspring and Not Suitable For Children. Read more »