Digital agencies BlueArc and ArdentDigital have moved out of voluntary administration, after the company agreed to transfer its Adobe practice to rival agency Razorfish.
At a meeting of creditors last week the company’s creditors voted to move the group’s parent company The BlueArc Group, which runs both BlueArc and sister agency ArdentDigital, out of the voluntary administration which its directors placed it in in early November.
ArdentDigital’s Adobe practice consisting of ten staff, led by Ben Mooney, will now move across to Razorfish with the agency taking over the existing employment contracts. Read more »
Social media platform Twitter has hired FremantleMedia’s director of digital Tony Broderick as its new Australian head of TV partnerships.
Broderick has been with Fremantle in Australia for the last two years and was in charge of social media content and engagement for shows including The X Factor and Australia’s Got Talent.
He started with Twitter last week and is responsible for the Australian offices’ partnerships with the major TV networks and production agencies and is also expected to oversee an expanding television team at Twitter Australia. Read more »
Advertising spend on commercial radio softened in November but remains positive overall, figures released by Commercial Radio Australia suggest.
In the first five months of the financial year there has been a 2.99 per cent rise in revenue to $301.71 million after nine months of consecutive growth.
However total advertising spend was down by 1.27 per cent in November compared to the same month last year, to $63.498 million, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, sourced by Deloitte. Read more »
Comedian Dave Hughes will leave The Project at the end of the year to embark on a stand-up comedy tour across the country, with Peter Helliar lined up to take his place.
Hughes has co-hosted The Project on Ten since it launched in July 2009, first as a half hour show The 7pm Project, and then as it expanded to become the hour long show also hosted by comedian Charlie Pickering and presenter Carrie Bickmore.
Hughes will still appear on The Project once a week in live crosses from his stand up tour across Australia.
Qantas has unveiled a new brand campaign ‘It’s About’ timed to coincide with the launch of the airline’s new uniform and days after it announced it was facing financial difficulties.
‘It’s About’, created by Droga5, uses the look of the new uniform to highlight why customers chose the airline according to Qantas research and also focuses on the brand’s role as the national carrier, with its tagline ‘Spirit of Australia’ at its centre.
Olivia Wirth, group executive – brand, marketing and corporate affairs said in a statement: “The reason we went with ‘It’s About’ is because it focuses on the things that matter most to our passengers, so it’s a great opportunity to profile the way Qantas has kept evolving its product and service.”
Nathan Earl and Glen Condie, the men behind the Cannes Gold Lion winning The Great Crusade for Qantas, have teamed up with The Chaser’s Chris Taylor in a new project, PLONK, set among NSW’s wine and tourism destinations.
The comedy series, supported by the NSW government through Destination NSW will debut in February next year and follows the story of a television crew as they travel through NSW trying to produce a wine program.
Homelessness charity Youth Projects has launched a new campaign featuring Santa reading a heartbreaking letter from a young girl which aims to highlight the plight of some of Melbourne’s young people who live a life that none of them plan or seek.
The commercial, ‘Sad sack’, created by Sydney agency Grown Ups has Santa reading a Christmas wish list from a girl called Rose detailng a life marked by abuse and homelessness.
The commercial ends with the tagline ‘No one wishes for a life like that, Youth Projects are helping our young people get back on track’.
Melanie Raymond, chair of Youth Projects said in a statement: “When I read the script I just knew it was a brilliant idea and so perfect for what Youth Projects wanted to convey. And that was the view of everyone I showed it to, and they’re a tough audience.”
SodaStream has taken another swing at rivals Coca-Cola taking the image of a fat, red-suited Santa created by the beverage giant in the 1930s and making him slim down to fit into his traditional green suit.
The campaign, created by digital agency 1000heads, runs across SodaStream’s social media channels primarily and sees Santa begin a journey of exercise and nutritious food, and aims to push the carbonated drink system’s healthier credentials.
A previous ad from SodaStream taking aim at soft drink rivals was banned in the US and UK but passed for Australian TV.
Ilan Nacasch, CMO of SodaStream said in a statement: “Coca-Cola takes particular pride in having helped shape the image of Santa, and tell this story on their corporate website. At SodaStream,we take pride in enabling people to live a healthier lifestyle and enjoy a healthier planet.”
Southern Cross Austereo (SCA) has launched the first radio campaign in Australia with Shazam aimed at driving awareness of Universal Music Australia (UMA) and their artists in the lead-up to Christmas.
The campaign will run across SCA’s Today Network in metro and regional markets and will encourage listeners to use the Shazam App to tag UMA songs for a chance to win a trip to Los Angeles, plus downloadable albums from the artists featured in the campaign.
Head of digital and innovation for SCA, Clive Dickens, said in a statement: “The partners on this campaign are a natural fit. Southern Cross Austereo is committed to redefining the relationship between brands and consumers through native concepts across our multiple platforms.”
The Sydney Opera House has kicked off a fundraising campaign allowing people around the world the opportunity to buy a virtual tile on the tallest sail of the building.
The campaign video, created by Edelman, showcases how attitudes towards the Opera House have changed since it began construction in 1957 and is narrated by Australian actor Jack Thompson.
The ‘Own Our House‘ campaign invites the public to find a sense of ownership in one of Australia’s most iconic buildings through contributing to the House’s renewal fund, which will also be used to increase public access with more free events, digital innovation and new education initiatives.
George Patterson Y&R Melbourne has taken the unusual step of buying a print advert in the Australian Financial Review promoting the fact it has a vacancy after losing its biggest client last week.
On Thursday evening the Australian Defence Force announced it is moving its business away from GPY&R after 13 years, giving the large contract to Havas Worldwide Sydney after a six-month pitch.
It is not clear what will happen to the large number of staff in the Melbourne office who were dedicated to the Defence Force client when the contract comes to an end in four months time. Read more »
The Australian Radio Network (ARN) has confirmed it’s lineup for 2014 with Mix FM’s breakfast presenters Sami Lukis and Yumi Stynes leaving the network to make way for Kyle and Jackie O on the newly rebranded Kiis 1065.
Also leaving Mix FM is The Love Doctor, Richard Mercer, who will move to an all new, yet-to-be-named Richard Mercer program from 7pm to 11pm on WSFM 101.7.
The network is also keeping tight-lipped
Sami and Yumi, the first all-female breakfast team on a commercial radio station in Sydney, depart less than a year after their show launched at the end of January last year.
Duncan Campbell, national content director for ARN, said in a statement the network is exploring new opportunities for Stynes, who is expecting her first child in June, however made no mention of future plans for Lukis. Read more »
Forty Winks has unveiled a new campaign which sees the brand depart from its usual exclusive product based advertising and introduce a new positioning “We won’t rest until the great unrested are fast asleep in their perfect bed”.
The new campaign from McCann explores moments in consumers lives “where sleep is elusive, yet longed for”.
Forty Winks CEO James Hayward said in a statement: “The team at Forty Winks are passionate about our positioning and are 100 per cent committed to this cause.”
The Ashes second test and a lineup followed by Nine News, Christmas with the Australian Women’s Weekly and 60 Minutes helped Channel Nine dominate the top five programs and audience share last night, according to OzTam.
Saturday’s viewing was also dominated by the cricket with the Australian team looking to press home their advantage against England, drawing in 1.369m for the evening session and 1.231m for the afternoon, bettered only by Nine News on 1.384m.
Yesterday the third session of the Ashes test won more than 1.5m viewers, while Seven News was second in the 6.30pm timeslot with an audience of 1.07m and David Attenborough’s Natural Curiosities averaged 377,000 metro viewers for Ten, preliminary overnight ratings show.
Channel Nine won across all timeslots as following The Ashes Nine News drew 1.6m metro viewers for a half hour bulletin from 6.30pm and Christmas with the Australian Women’s Weekly had over 1.2m viewers at 7pm. Read more »
News Corp Australia has launched a new competition offering $250,000 of free media for the best integrated campaign across its mastheads, as it looks to push its audience reach claims to more advertisers.
The new competition called We’re for Igniting Creative Ideas is open to any campaign, including those which never got off the ground due to a lack of media spend and even ideas which were never commissioned, as well as new ideas.
In the briefing document for the competition, which goes live today, News states: “We’re looking for the best integrated campaign, national or local, to be activated using our state mastheads. You can choose any one, or all, of our state metro masthead sites, newspapers and inserted magazines or mobile sites to execute your idea.
“The more innovative the better. Think video, data, mobile, tablet or News Alive to really make your idea pop.” Read more »
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“The Dutch ad company that came up with this video might not be on-point when it comes to pop culture timelines, but they do get points for committing to absurdity.
And let’s be fair, promoting a disposable litter box is no easy task — but the ’Poopy Cat Dolls’ do it with style.”
West Australian comedy duo and digital content creators Henry Inglis and Aaron McCann have won their first ABC commission, a Christmas special episode to premiere on ABC2.
‘Henry and Aaron’s ABC2 Xmas Quickie’ is part of ABC2′s line-up of comedy throughout the holidays featuring talent from the next generation of Australian YouTube stars.
The pair have previously had the Henry and Aaron’s Perfectly Adequate Christmas Special in 2010, which saw Aaron kidnap and torture Santa for giving him terrible presents every year. This year Aaron is kidnapped on Christmas Eve and his best friend, Detective Henry Inglis, seeks to save him.
The news comes a week after the network confirmed it had signed controversial breakfast hosts Kyle Sandilands and Jackie ‘O’ Henderson for the Sydney breakfast slot.
Highlights of the pair’s morning show will be played across the network in Melbourne, Brisbane, Adelaide and in Sydney every week night from 6pm, when the new show and station launch on January 20.
ARN’s national content director Duncan Campbell said: “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”
Read more »