Film is Australia’s most rewarding category on final day at Cannes, but no joy in Innovation Lions

On the final day of Cannes, the Film Lions proved to be the most fruitful of the remaining five top categories, but there was no success in the Innovation category.

Australia won a single gold in the Film Lions for production company Finch’s role in the ‘Mistakes’ ad for New Zealand Transport Agency.

Silver went to ‘The Search’ for Lion by BMF Sydney. Read more »

Hamish & Andy to make brief drivetime return for Today Network

Hamish andy today networkHamish Blake and Andy Lee will next week make a brief return to the drivetime show where they built their reputations.

The duo will return to the drivetime slot on the Today Network for a fortnight, starting next Monday June 30.

The pair’s top rating national drivetime show ended nearly four years ago as their television commitments began to grow.

Since then, the duo have continued to present shows for the network including their current Happy Hour show which is often pre-recorded to fit in around their television schedule. Read more »

David Droga: Bring on ad blockers

Hegarty and Droga at Cannes

Hegarty and Droga at Cannes

Dave Droga said today that technology that blocks ads is a good thing for the industry, as it cuts out poor advertising and forces creatives to produce better work.

The founder of ad hot shop Droga5 and one of the most awarded creatives in the history of Cannes, likened ad blockers to restraining orders for criminals, and said that the need for the technology showed that consumers regard advertising as invasive.

“Bring on ad blockers,” he said.

He also hit out at pre-roll advertising on video sites such as YouTube.

“It makes me so sad. It just means that we’re nothing more than an annoyance.”

Droga said the industry needed to get better at producing inspiring work that people find entertaining and useful.

Part of the problem, he said, came from the way the industry has been run. Read more »

Lowe creative chief counters Hegarty’s view on scam: We learn from testing like an F1 team

lowe global creative headThe global creative head at ad agency Lowe has countered the views of John Hegarty, who said yesterday that the Cannes Lions advertising festival was “losing focus” on genuine advertising that builds brands.

Jose Miguel Sokoloff, Lowe’s global chief creative officer, said that he “disagreed” with the BBH founder and described scam – work created to win awards – as like a Formula One racing team.

“I have to disagree with John. I agree that there is a lot of work created just for awards, but think of it like a Formula 1 operation. Honda has a F1 programme just to win races. But also what they learn from testing becomes part of the car’s engine,” he said.

“Brand building advertising has radically changed. It’s not all about television anymore or creating huge ads. It’s about the many small ways that brands affect our lives and become larger.” Read more »

No Integrated or Titanium contenders for Australia

There will be no Australian success in two of the most sought after categories in the Cannes Lions competition, with no work making the shortlist of the Titanium or Integrated Lions.

The shortlist for the Integrated category, which is for the campaigns which work best across all medium, includes the John Lewis Bear and Hare Christmas ad, Axe Apollo Space Academy and Newcastle Brown Ale’s If We Made it Super Bowl campaign.

In Titanium, which celebrates the best ideas of the Festival, are the Water is Life books which act as water filters, British Airway’s Magic of Flying billboard campaign and Volvo Trucks Jean-Claude Van Damme Epic Split campaign.

Read more »

McDonald’s global brand head says its data shows awards are good for business

maccasThe director of global brand for McDonald’s has said the company encourages their agencies to chase awards before a panel which examined the longstanding relationships the fast food giant has had with its panel of global agencies in Cannes.

Talking about why it had mandated itself to become the Advertiser of the Year at the festival fie years ago, a feat it has been awarded this year, Matt Biespiel, said its internal data showed award winning creative yields a “54 per cent increase on spend”.

“So yes awards are good for business.”

The panel examined the longstanding and unusual relationship McDonald’s has with its panel of agencies, with senior representatives from DDB, Leo Burnett, TBWA and OMD, explaining how they work together.

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Just two shots at awards for branded content and entertainment Lions for Australia

Just two Australian campaigns have made the shortlist for the Branded Content and Entertainment category at the Cannes Lions.

Grey Melbourne has taken another nod with it Wipe off 5 campaign for former client Transport Accident Commission, whilst JWT Sydney is also recognsed for the I Touch Myself music video for Cancer Council.

Other notable campaigns to be on the shortlist are Chipotle’s awarded The Scarecrow and The Power Inside for Intel.

Read more »

Kidults in running for Film Craft Lion

Three Australian agencies are in the running for the Film Craft category at the Cannes Lions, including the Kidults spot for Vodafone.

One of the final awards to be handed out at the festival in France the category recognises excellence in the way commercials are put together.

Exit Films has made the shortlist for its 90-second spot Comets for Smirnoff Double Black which has had more than 500,000 views on Youtube, whilst Australian production house Finch is also named for the poignant Mistakes spot for the New Zealand Traffic Authority.

Discover the new:

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Live blog: Friday June 20: Cannes Lions | Daley Tele | Facebook | Amazon Fire | Piracy | Ratings | ABC | Ten | Moon | DDB

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

2.40pm - As always there’s lots of extra news bits in our FYI section. Today we have items covering Val Morgan Outdoor launching an extensive DOOH campaign for My Dog and the news about News.com.au is set to launch a redesigned mobile site.

1.15pm - We’ve raised some questions about whether two winning campaigns from the Cannes Lions ran in mainstream press. We’re sure there’s an innocent explanation, and we’ll share it when the agencies share it with us.

1.10pm - Looks like the talented boss of DDB Chris Brown could be on the move.

12.43pm – The communications watchdog has ruled that the ABC did breach broadcasting standards when The Hamster Decides aired a satirical image of The Australian’s Chris Kenny having intercourse with a dog.

11.15am – Ten’s shares have dropped for the second day running. It marks a fall to their lowest point of the year. Read more »

Agencies won’t say where Cannes Lions award-winning print ads ran

Saatchi & Saatchi Panasonic Cannes Lion work

Two creative agencies behind Cannes Lions winning print advertising campaigns have been unable to answer questions about where they ran, with one citing client confidentiality and the other not answering.

Mumbrella asked about the work after questions were raised by readers about whether it had run. Advertising tracking service Ebiquity was unable to find any record of the ads having run in the mainstream press. Read more »

DDB’s Chris Brown mulls New York role

Brown

Brown

DDB Australia CEO Chris Brown is understood to be close to accepting a move to New York to take a leadership position with the network there, Mumbrella has learnt.

While no contract has been signed, Mumbrella understands the decision is set to be made later today or early next week.

Brown joined DDB Sydney in November 2002 as group managing director following a stint with the agency in London as business director.

In November 2012 Brown was promoted to the CEO role following a company restructure which saw Melbourne boss Andrew Little made national MD. There is speculation that Little will take Brown’s CEO position if he accepts the New York role.

Read more »

Optus quickly launches next Josh Thomas ad

Optus has unveiled the next instalment in the ‘More Yes’ campaign featuring comedian Josh Thomas with an ad promoting the company’s new ‘Epic’ sim card.

The commercial, set to Lionel Richie’s hit ‘Endless Love’, shows a man in love with his phone and treating it to various romantic gestures. The campaign has been created by M&C Saatchi.

Read more »

ABC’s Chris Kenny dog broadcast breached rules, says media watchdog

Chris kenny australianThe ABC breached broadcasting standards when The Hamster Decides aired a satirical image of The Australian’s Chris Kenny having intercourse with a dog, the communications watchdog has ruled.

The Australian Communications and Media Authority has vindicated Kenny’s aggressive pursuit of the public service broadcaster after The Chaser team first aired the item in September last year.

The broadcast was part of The Hamster Decides show and was a co-production with The Chaser’s production company Giant Dwarf. The episode featured a clip of Kenny criticising the ABC on Sky News before showing the doctored image and labelling him “Chris ‘dog fucker’ Kenny”. Read more »

LinkedIn ranks CPA as its most influential local brand

LinkedIn has identified CPA Australia as the most influential brand in Australia on its platform.

The site came up with the list of top ten brands based on their content marketing efforts on LinkedIn.

The list was dominated by financial brands with ANZ, CommBank and Westpac all featuring.

Globally, the most influential brand was Forbes, with tech brands and publishers making up the majority of the top ten.

CPA Australia’s content and social media manager Jillian Bowen said: “We’re always looking for ways to connect so that we can drive greater awareness of the benefits of the CPA Australia designation. The challenge is finding these various audiences, and sharing content with them that relates to their particular career experiences and interests.”

Australia’s top 10 influential brands:
Read more »

Ten shares drop for second day running after bad news on ad revenues

Shares in Ten took a further drop when the ASX opened this morning, marking a fall to their lowest point of the year.

The company share price fell to 24.5c, valuing it at around $650m. Combined with yesterday’s fall, nearly $100m has been wiped off the company’s market capitalisation in the last 24 hours.

Yesterday the network disclosed to the market that its revenues were down, its share of the free to air advertising market was hovering around 20% and its costs had risen.

Source: Google Finance

Source: Google Finance

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Daye Moffitt departs Moon for strategy director role at Principals

daye moffitt principalsAnother long serving senior staffer at Moon has departed days after it emerged that CEO Anouk Darling had moved on after a decade.

Moon’s former brand strategy director Daye Moffitt has moved to joined independent branding agency Principals as strategy director.

She said: “After ten years at Moon I decided it was the right time for a change. Read more »

News most watched while Masterchef cracks 1m viewers

MasterChefIn the absence of The Voice and House Rules, Masterchef was the most watched non-news program for Thursday evening attracting 1.039m metro viewers, preliminary overnight ratings from OzTam have shown.

It wasn’t enough to break Nine’s audience share, with Nine News and A Current Affair helping the network to 20.6 per cent while Seven lagged behind with a share of 16.9 per cent. ABC1 was close behind with a share of 15.3 per cent while Ten was fourth with 14.7 per cent.

Nine News was the best rated program for the night, taking a metro audience of 1.173m while Seven News had an audience of 1.105m.

The second half hour of Nine News at 6.30pm had a metro audience of 1.026m and the second half hour of Seven News, or Today Tonight in some cities, was watched by 1.002m metro viewers.

Read more »

Hegarty: Cannes is losing focus on advertising that builds brands

Screen-Shot-2014-06-19-at-10.55.48-pmLegendary ad man John Hegarty has said that the Cannes Lions is “losing focus”, because in his view the world’s top ad show is not a true reflection of advertising that builds brands and businesses.

In an interview with Mumbrella today, the BBH founder said: “One of the major problems we have at Cannes is that it’s hard to get a grasp on what’s actually happening in the real world of advertising. The festival is losing a bit of focus.”

“What Cannes should be all about is how creativity aids branding and builds business. But are we really seeing the ideas that are creating effective work? I’m not sure that we are,” he said.

The man behind classic ads such as Levi’s ‘Laundrette’, who is increasingly critical of the industry he has served for so many years, took issue with technology, data, work designed purely to win awards and Asia’s approach to brand building. Read more »

 
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