Air New Zealand celebrated its 75th anniversary with a themed trans-Tasman flight, with the airline also taking over Sydney’s Lady Herron Ferry to provide commuters with a themed day of travel and access to an exhibition highlighting the airline’s history.
Yesterday’s themed Auckland to Sydney service featured a 1940s styled menu and a mid-air fashion show of the airline’s uniforms through the decades.
Sydney ferry passengers travelling to the city from Rose Bay saw the Lady Herron Ferry transformed to resemble a 1940s flying boat, similar to the airline’s first ever service which took nine hours to travel from Auckland to Sydney. Read more »
Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the “Athleisure” fashion trend. And with women’s activewear booming, Dick’s Sporting Goods is prepping its first ad campaign aimed directly at fitness-minded women.
Dick’s CMO Lauren Hobart gave Adweek an exclusive preview of a new spot—”Choices: Who Will You Be?”—from Anomaly, New York, that’s scheduled to break May 15 on ESPN, E!, Bravo and other networks. It’s the first ad to target women specifically in the retailer’s broader “Who Will You Be?” campaign, which launched in March.
A bureaucratic bungle appears to have led to the incoming Fairfax chairman Nick Falloon being investigated by the media watchdog over a possible breach of the Broadcasting Services Act following the merger of Fairfax and Macquarie Radio networks.
The companies had to seek prior approval from the Australian Media and Communications Authority (ACMA) for its directors to temporarily breach broadcasting rules by holding more than two radio licences in Sydney, where it would control three stations.
However it appears that notice was submitted in January, almost three months before Falloon was named as the replacement for current Fairfax chairman Roger Corbett, who is stepping down in August.
Falloon was appointed to the board on March 26 and The Australian reports it is understood he has been in breach of the Broadcasting Services Act from March 31, when the merger was completed. Read more »
Incumbent It’s the Thought That Counts bowed out of the pitch process, leaving a short list of three with CEO Liz Ross declining to say whether it reached a decision, confirming an announcement would be made soon.
“We are very close to making an announcement,” she said. “We have been thrilled with the work produced by It’s The Thought That Counts but they decided to bow out.”
Former Foxtel marketer Mota replaces marketing manager Karen Vlakhoudis and will work with the new agency to build a “new creative direction” for Freeview, with a fresh marketing push in the pipeline, Ross said.
Ten has signalled its intention to enter the bidding war for the NRL and AFL rights after admitting it has suffered from not having a major winter sport in its schedule.
While the network had seen its ratings dive in recent years after losing the AFL rights to rival Seven, Ten chief executive Hamish McLennan warned it will only proceed with negotiations if the price is right.
“We have always said we will not blow our brains out,” he said.
Speaking at the release of its half results which showed losses spiralled to $264m on the back of a write down of its TV licence, McLennan said Ten has proved to be “flexible and creative” in its approach to live sport negotiations, an approach it will adopt with the AFL and NRL.
Arianna Huffington has said news outlets need to get away from the “if it bleeds then it leads mentality” and ensure their coverage has the full context around it.
The founder of The Huffington Post laid out the online publication’s plans for the next year at parent company AOL’s Newfront presentation in New York overnight, ahead of the launch of an Australian edition in the coming weeks.
“We need to move away from the idea that the world is absolutely going to hell in hand basket,” Huffington told a room full of US media buyers at the AOL Newfronts at 4 World Trade Centre.
“We of course continue covering the crises, the problems, the disfunction but we (at Huffington Post) want to show our viewers that this is not all that is going on in the world. Read more »
Volvo is trying to make ‘parenting look easy’ by pushing the technology and safety features of its XC60 SUV in a campaign targeted at parents in a new brand positioning.
Created by Grey Sydney, the campaign highlights features such as booster seats, automatic tailgate and lane departure warning as being ideal for parents with young children, ending with the tagline ‘The Volvo XC60 makes parenting look easy’.
Volvo Car Australia marketing communications director Oliver Peagam said: “Busy parents are used to juggling numerous tasks every day, including ferrying the kids around. Read more »
Organised on behalf of industry charity UnLtd and supported by Mumbrella, the event brought charities together with representatives from brands, agencies and media owners in a series of speed-date style sessions to match marketing skills with their needs.
UnLtd general manager Carol Morris said: “From the moment we had to shut down the event site in the first hour due to oversubscription, to the final dates last night – this Matchmaking event has been an extraordinary demonstration of just how much our industry wants to use our skills and expertise to give back. Read more »
Special Group Australia has unveiled its first campaign work for RM Williams with an outdoor and print campaign promoting the brand’s signature boot The Craftsman based around the tagline ‘A Life’s Work’.
It is the first campaign work to come from the agency since it started working with RM Williams late last year, and is aimed at honouring the legacy of the craftsman behind the boot and the brand.
Martin Rippon, chief marketing oficer of RM Williams, said: “The guys at Special have been a great fit for us. Modern day craftsmen, their passion and energy is infectious. While the ad campaign is the most visible part of the work to date, they’ve been delivering design projects across all aspects of the business at a voracious pace. We still haven’t had time for lunch.” Read more »
While 303Lowe picked up the account from The Brand Agency and Meerkats it is not clear if the incumbents participated in the pitch process.
P&N Senior Manager Marketing Anna Pearce said: “With the new strategy in development, it was logical to put our account out to pitch, to test the market and ensure we have the right strategic partner.
HuffPost Australia has appointed News Corp’s Tory Maguire as editor-in-chief as the digital news outlet prepares for its local launch.
Maguire has worked with News Corp Australia for 15 years, holding roles as national opinion editor and deputy editor of opinion website The Punch. She takes up her role ahead of HuffPost Australia’s launch in the coming months.
Editor-in-chief of the Huffington Post Media Group Arianna Huffington said in a statement: “I am delighted to welcome Tory as editor-in-chief of HuffPost Australia. Tory is a first-rate journalist with deep digital roots and is truly passionate about utilising new media tools to both tell the stories that matter and engage with readers in new and exciting ways. Read more »
But the network said it had enjoyed its best start to a ratings for three years, with a consistent uplift in audiences and a rising share of TV advertising revenue, crediting the launch of three shows this year – Shark Tank, I’m a Celebrity and Gogglebox Australia – for the improvement.
The result was mainly impacted by a write down on the value of the TV licence of $251.2m, although TV revenue also fell in the period, from $315m in 2014 to just under $310m, while TV earnings before interest, tax, depreciation and amortisation fell from $10.1m to $7.5m.
The Block: Triple Threat finale drew 2.027m for the winners announcement, with Melbourne couple Darren and Deanne Jolly winning after their apartment sold for $2.29m, with the couple picking up $935,000 in winnings.
Nine saw 1.971m metro viewers tune in for the auction part of the show, with 1.645m watching the grand final episode. The winner announcement, the auctions and the grand final were the the top three most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).
Last year’s winners announcement for The Block: Fans v Favs pulled in 2.18m metro viewers, with 2.156 tuning in for the live auction element and 1.884m watching the final episode. The Block: Glasshouse, airing in the second half of last year, grabbed 2.764m metro viewers, with 1.796m tuning in for the rest of the show. Read more »
Ad supported streaming service Hulu has vowed to make 2015 its ‘break out year’ after the company increased its subscriber base by 50 per cent in the last 12 months.
Speaking at the Newfronts in New York overnight CEO Mike Hopkins told a room full of media buyers how total streaming hours were up 83 per cent to 700 million on the previous year, as the company goes head to head with traditional TV networks but and streaming rivals like Netflix which has some 40m US users.
“Things are already paying off, we are growing faster than ever before,” said Hopkins. “In just one year our subscriber base has grown 50 per cent to nine million subscribers… 2015 is the year that Hulu will break out.” Read more »
Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by actions and circumstances rather than aesthetics. Though they share some personal criticisms about their own appearances, all three equate beauty with feeling strong and energetic, with having fun, with being in love.
Channel Seven’s current affairs show Sunday Night has flown with actor Hugh Sheridan to Nepal as he attempts to reunite with his brother following the earthquake there.
Sheridan’s brother Zach had been missing when the former Packed to the Rafters actor left Los Angeles fly to Kathmandu, but made contact yesterday to say he is alive and well.
Seven has sent Dr Andrew Rochford and a film crew with Sheridan to Nepal, where more than 4,600 people have been confirmed dead and thousands more are still missing following the devastating quake last week.
Here’s a roundup of a few of the new ads you might have noticed on TV recently.
Kit Kat is continuing its celebration of “the breakers” in its latest campaign which showcases a variety of people enjoying a break either at work or while peddling a tandem bike.
JWT Sydney is Kit Kat’s creative agency of record.
Fiat Chrysler’s director of product strategy, Zac Loo, has been handed responsibility for marketing following the decision by Mark McCraith to quit the car firm and return to Maxus Australia.
Loo will take the expanded role of director of marketing and product strategy from May 18 and will spearhead the strategic management for FCA Australia’s six brands; Jeep, Fiat, Alfa Romeo, Chrysler, Dodge and Fiat Professional.
The newly created role will bring marketing and product under the same portfolio.