Mediacom hires Sean Seamer as Australia CEO



Troubled GroupM agency Mediacom has finally filled its vacant CEO position with the appointment of GroupM New Zealand boss Sean Seamer.

Mediacom has been leaderless locally since Mark Pejic quit in June, days before emerging as the new Melbourne chairman of rivals IPG Mediabrands.

Mumbrella revealed last year that Seamer would lead the GroupM expansion across the Tasman having previously held senior roles for the holding group in Singapore.  
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Pitch Watch: Simplot picks new media agency as Droga5’s successor on Helloworld is named

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In this wrap up we reveal where Simplot has moved its media account and who Helloworld picked to replace the defunct Droga5. Read more »

‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares

Sally Pearson, left, and Anna Meares

Sally Pearson, left, and Anna Meares

Cadbury has spoken of the importance of sponsorship to its marketing mix as Olympic champion Anna Meares told Mumbrella she will look to educate families of the need to maintain a healthy diet in her role to promote the chocolate brand.

The gold medal winning cyclist was yesterday named as brand ambassador for Cadbury, along with 100m hurdle champion Sally Pearson.

Both will become the faces of the chocolate brand in the lead up to the Rio Olympics in 2016 with Cadbury set to launch a campaign in January under the banner of “Bring on the Joy”.

Their involvement forms part of Mondelez’s sponsorship of the Australian Olympic team, a deal which came under fire from health groups when it was announced last month.

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‘We are very hungry and ready to go’: How Macquarie Radio Network is trying to reposition

The boss of Australia’s biggest talk radio network has acknowledged the beginning of 2015 was a ‘tough’ few months as the merger of the Macquarie and Fairfax Radio Networks saw more than 10 per cent of the workforce made redundant.

In his first media interview since the two radio networks merged Macquarie’s chief operating officer Adam Lang spoke openly about the challenges of bringing the two businesses together but noted it was now having greater sales success on the back of the new national advertising proposition.

“We are very hungry, we are almost greedy, we are impatient and we want to keep that (momentum) building,” said Lang, who noted their new focus on was shifting media agency mentalities away from 25-54 year old grocery buyers and getting them to recognise the value of older audience. Read more »

Nova Melbourne to get new breakfast team next year as Tommy Little announces departure

Little and Laurie

Little and Laurie

Melbourne radio station Nova100 has announced it will have a new breakfast line up in 2016, confirming its remaining member of the current breakfast team Tommy Little will leave at the end of the year.

For the last two years Little has been part of a duo with Meshel Laurie, who earlier this month announced she was defecting to Australian Radio Network to replace Jane Hall in the struggling Kiis 101.1FM breakfast slot. Read more »

SAGE Secrets of Agency Excellence final line-up revealed, including sessions on building new revenue streams and dealing with procurement

Telstra consumer marketing boss Inese Kingsmill, The Works’ co-founder Kevin Macmillan, Behaviour Change Partners’ Paul Fishlock and media agency owner Virginia Hyland have been announced on the final lineup for Mumbrella’s SAGE – Secrets of Agency Excellence – conference.

SAGE kingsmill fishlock hyland macmillan

Sage advice: Kingsmill, Fishlock, Hyland and Macmillan

The quartet will take part in the SAGE question time panel, which will conclude the event by discussing the key themes of the day including the challenges featuring the agency business model. Read more »

Great Australian Bakeoff debuts strongly for Foxtel as 800 Words see audience climb

Foxtel brought back The Great Australian Bakeoff last night two years after Nine ditched the show after just one season after it failed to find a strong audience.

The show, which sees Maggie Beer and Matt Moran put contestants through a series of cake and bread based challenges was the most-watched thing on pay-TV last night with an audience of 104,000 tuning in nationally to Lifestyle Food at 8.30pm.great australian bakeoff

Foxtel appears to have stuck more closely to the formula which has made The Great British Bakeoff one of the most popular shows for the BBC in the UK, including introducing quirky comedians Mel Buttle and Claire Hooper as the hosts.

On free-to-air TV Channel Channel Seven’s Erik Thomson drama 800 Words actually saw a slight lift in its audience to 1.082m from last week’s 1.057m at 8.40pm according to OzTam overnight metro ratings. Read more »

Morning Update: Underwear brand’s genital juggling; Playboy axes nude pics; Twitter sheds jobs as it struggles for growth

Ad Week: Guys would look a lot less perverted if they just had better underwear

Adjusting the packaging around your frank and beans is a timeless annoyance for men, some of whom handle the process subtly … while others don’t.

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NT News’ ‘overly keen motorist roots car’s exhaust pipe’ article deemed not offensive

NT News

The NT News has escaped censure from the Australian Press Council after a complaint its ‘Overly keen motorist roots car’s exhaust pipe’ was dismissed because of the quirky newspaper’s distinctive style.

The Darwin-based News Corp tabloid is famous for its catchy headlines and bizarre stories which include “Why I stuck a cracker up my clacker”and “Best man left bleeding after being hit in the head by flying dildo”.

The article in question was published online on May 12 this year and contained an embedded video featuring a clothed man kneeling behind a car, apparently engaged in a sex act with the exhaust pipe.

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Malcolm Turnbull’s speeches are selectively edited in campaign calling for more foreign aid

Prime Minister Malcolm Turnbull’s speeches have been mashed together to make him appear to pledge to reverse cuts made by his predecessor Tony Abbott in a new charity campaign.

Make Poverty History and Micah Challenge have come together in a new public campaign aimed at pressuring new Prime Minister Malcolm Turnbull to reverse cuts made by his predecessor Tony Abbott.

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Vizeum promotes Travis Day to national MD

Vizeum has promoted managing director Travis Day to national managing director and head of digital & investment David Campbell to the role of Melbourne general manager, Mumbrella can reveal.

L:R Kenny Stewart, Travis Day, David Campbell

L:R Kenny Stewart, Travis Day, David Campbell

As national managing director Day will be focused on the quality of the agency’s product with Vizeum CEO Kenny Stewart saying now was the right time to make the promotions.  Read more »

SCA boss signals he will look to give more radio talent equity in attempt to help ‘breed loyalty’

The CEO of Southern Cross Austereo Grant Blackley has told Mumbrella he wants to give more of the company’s talent shares as part of their salary packages.

Last week SCA gave new 2Day breakfast host Rove McManus $2.1m in shares as part of his remuneration package while Hamish Blake and Andy Lee received around $3m in shares when they agreed to return to the network last year.

Blackley told Mumbrella: “Frankly, I think (these deals) will be more common than less common as we go through. We will cycle through all of our contracts and people that we invite into the network and I’d like to think that they will become equity owners of the company as well.” Read more »

Freeview claims 50% of FreeviewPlus TVs are connected to web but refuses to give numbers

Freeview is claiming more than half of the FreeviewPlus enabled TVs sold have been connected to the internet, but refused to say how many units have actually been sold.

The Freeview Plus screen with its Red and Green buttons.

The Freeview Plus screen with its Red and Green buttons.

The claim comes days after one of TV’s most powerful executives Peter Wiltshire declared that internet-TV service Freeview Plus had a “very long road ahead” and estimating that just one per cent of homes had bothered to connect their web enabled TVs.

Liz Ross CEO of free-to-air industry body Freeview, told Mumbrella they were not yet ready to release the numbers but acknowledged: “We appreciate that the market is waiting for us to talk about HbbTV numbers and our connection rate.” Read more »

Chef George Calombaris hunts for Australia’s worst ‘Disasterchef’ in campaign for MLA

Chef George Calombaris has joined the Meat and Livestock Australia (MLA) in a search for the country’s most dismal cook in the next phase of the organisation’s Spring Lamb campaign.

“Disasterchef” will form part of the MLA’s You Never Lamb Alone platform, created last year by The Monkeys.

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Meet Betty – Chicken Treat’s tweeting chicken

West Australian chicken restaurant Chicken Treat is attempting to break a Guinness World Record for the first chicken to ever send a five letter word as a tweet, in a bid to drive its social media engagement.

The campaign, created by Perth agency Marketforce, sees Betty the chicken given a keyboard and computer in her coup in the hope she tweets a “proper five letter word in English”  by October 30.

Group account director Nicole Lennox Gray told Mumbrella while they did not know whether Betty would manage the task, she nearly completed the challenge in the first six seconds by nearly spelling the word ‘kitty’. Read more »

Commercial radio networks make bid for self regulation as part of ACMA review

The radio industry is making a push to cut back on government red tape with Commercial Radio Australia making a submission for more self regulation as part of a review of the communications watchdog.

Listen to the interview on AudioBoom or on iTunes via the Mumbrella podcast. 

CRA CEO Joan Warner told Mumbrella the radio networks had made submissions to the ongoing review of the Australian Communications and Media Authority (ACMA) which asked that statutory regulation on areas such as advertising be abolished.

Her comments come four months after Southern Cross Austereo ended a bitter 30-month legal dispute with the ACMA over its sanctions relating to the royal nurse prank call death. Read more »

ACA story on Struggle Street most watched show of the night as X Factor lifts audience

Last night’s A Current Affair story on how public broadcaster SBS is looking to commission a second season of documentary Struggle Street in Sunshine, Victoria drew 1.135m metro viewers and was the most watched show of Monday night.

A Current AffairAccording to Oztam overnight preliminary ratings, Nine’s ACA was more than 150,000 viewers up on last week, while in the 7.30pm slot Seven’s X Factor lifted on last week’s performance, up 69,000 viewers, to 1.017m.

X Factor won its timeslot up against The Block which had 999,000 viewers and The Biggest Loser Families which was down on last week, with 523,000 viewers.  Read more »

Thrive named winner of Optus PR pitch

OptusOptus has appointed Thrive PR and Communications to manage PR and influencer activity following a competitive pitch process.

Thrive beat out incumbent agency Fuel Communications for the account which went up for pitch as part of the telco’s review of its entire agency roster. Fuel finishes up work at the end of the month.

Melissa Favero, director of corporate communications for Optus, said in a statement: “Thrive stood out throughout the pitch process for the team’s creativity, ability to execute intelligent and far-reaching campaigns, and strong media relationships. Read more »

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