The agreement, which had been widely expected, will bring together seven talkback radio stations, with Ray Hadley and Alan Jones both staying with the company.
Morning Update: The pickle speaks in McDonald’s ad; Nike’s World Cup ad was the most watched of the year
Creativity-Online: The Humble Pickle Speaks at Last in Clever McDonald’s Ad
Pickles — some love them, some hate them, but we all associate them with McDonald’s. That’s what makes this long-copy print ad from DDB Stockholm so brilliant. It’s the life story of the pickle, from misery memoir –“I realized early on that I was different” — to happy ending as the companion of “celebrities” like Quarter Pounders and Big Macs. A fine example of tangy copywriting.
The well respected Karvelas is the Victorian editor and Melbourne bureau chief of national broadsheet The Australian and has been a regular fill-in for Rafael Epstein on ABC 774 for much of 2014.
A formal announcement is expected later today, but it is understood that Karvelas’s strong news breaking background and expertise in federal political reporting, social and indigenous affairs were a key factor in the appointment. Read more »
It is thought the formal announcement will be made early next week, with the decision coming after a competitive pitch which earlier this week saw incumbent ZenithOptimedia informed that it would lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.
A spokeswoman for Qantas today would not confirm if there was a decision but said they were “working through the final stages”. OMD declined to comment.
The pitch comes after a four month process which saw a shortlist of incumbent ZenithOptimedia, OMD, Maxus and independent Bohemia face-off for the high profile media account. Read more »
The Ad Standards Board has ruled against a paper flyer for an online clothing store Clean and Fit Wear for use of inappropriate language, with the advertiser admitting it did not realise the pamphlet broke the rules.
The flyer contained six photographs of the back of males wearing items of clothing, including a t-shirt with writing on it stating: “I come fuck shit up and leave” and a jumper with writing on it stating: “No pain no gain so shut the fuck up and train.”
A complaint against the flyer argued it was inappropriate language for anyone who could see the flyer, including the elderly and children.
The Courier Mail’s assistant editor Des Houghton tweeted a picture of a London bus destroyed in the 7/7 terrorist attacks in 2005 along with the hashtag #illridewithyou.
Houghton posted then deleted the tweet on the social networking site on Wednesday evening, using a picture of a bus destroyed by terrorists. It read: “I’ll walk thanks. #illridewithyou #sydneysiege #terrorism.”
The #illridewithyou hashtag came to international prominence following Monday’s attack on Sydney’s Lindt Cafe which left two hostages dead, and was started to engender a sense of unity around Australia. Read more »
Under the title of senior producer of satire, the Australian writer and comic will travel to San Francisco immediately after Christmas and recruit a team to create and produce content.
The project forms part of AJ+, Al Jazeera’s 12-month-old division to expand its presence in the mobile and social arena.
Ilic, who earlier this year raised $50,000 through crowd-funding to transform his ABC Radio National show A Rational Fear into a digital comedy hub, will produce content skewed towards an American audience but with a “global outlook”.
It will take a satirical look at current affairs and politics in a way that is accessible for a younger audience who might otherwise take no interest in the news.
The competition watchdog is investigating claims that Woolworths has threatened to withdraw products from shelves if suppliers don’t fork out millions of dollars to fund marketing and promotional campaigns.
The Australian Competition and Consumer Commission (ACCC) confirmed it has received complaints and is exploring the issue, just days after Coles agreed to settle a case with the ACCC over claims of “unconscionable conduct”.
Fairfax Media reported today that Woolworths is asking suppliers to contribute $50m under a program called “Project Close the Gap”, some of which will fund the supermarket’s marketing, including its Cheap Cheap campaign.
The average time per month people spent watching broadcast TV dropped in the third quarter of the year according to the latest Australian Multi-Screen Report, down from down from 97 hours and 3 minutes in Q2 and 99 hours and 9 minutes at the end of 2012. Q3 in 2012 was 95 hours and 51 minutes.
The report, from OzTAM, Regional TAM and Nielsen says the vast majority of content is still watched live, with just 8.4 per cent of viewing on playback devices such as a DVR within seven days of the original broadcast, although that figure is up by 58 minutes per month year-on-year. Live viewing was up by nine minutes year-on-year, according to the report.
OzTAM CEO Doug Peiffer said: “For all the changes and new options viewers have, television is still the centrepiece. Live TV viewing is level year-on-year, playback is up by nearly an hour, and people are spending more time with their television sets overall, because TVs are more versatile than ever.
Ikon Brisbane will manage the media buying for flagship brand Flight Centre along with niche leisure brands Escape Travel, Student Flight, Cruiseabout, Travel Associates and My Adventure Store.
Flight Centre head of customer experience Keith Stanley said: “Flight Centre Travel Group went to market to assess media opportunities to help support our ambitious marketing plans for the future across all six leisure brands.
The media company is also reported to be closing in on a deal to take full ownership of Metro Media Publishing. Fairfax acquired 50 per cent of the company in 2012 for $35m, with the remainder of the firm likely to command a $75m price tag.
Fairfax and MRN released a statement to the Australian Securities Exchange late yesterday confirming discussions are “ongoing”. It declined to comment on the Metro speculation.
Leisa Bacon, director of audience and marketing, said: “In her four years as head of marketing, Diana has consistently delivered outstanding creative, and driven many successful, multi-award winning campaigns for TV.
“She is uniquely positioned to manage this new role which will see design, promo and creative teams for ABC’s TV, radio and digital marketing reporting into her.”
The establishment of the in-house team has led to the appointment of Jo Mullaley as head of marketing for ABC Television and Carolyn McDonald as head of news marketing.
Video streaming service Quickflix has written a letter asking its customers to buy shares in a bid to raise $1m after a capital raising designed to bring in $5.7m raised just $650,000 from investors.
CEO Stephen Langsford has written to investors to ask them to buy shares at 0.003c each, telling customers they will use the cash for “working capital as well as in investment in content and marketing to achieve customer and revenue growth”.
Australia’s first video on demand service has struggled to gain traction in the market and is facing fierce competition next year with global giant Netflix, Nine and Fairfax’s Stan and Foxtel’s recent agreement with Seven around Presto to stream TV content all set to compete around content.
One of Australia’s most experienced PR practitioners Gabriel McDowell is moving to the role of executive chairman at Res Publica with fellow founding director Melissa Cullen taking his managing director role.
McDowell founded the agency in 2004 after a 20-year career in a variety of PR roles in Dublin, Singapore and Australia, including a six year stint as communications director for Lion Nathan. He said the move will allow him to spend more time focussing on the strategic direction of the Sydney based agency. Read more »
Last night’s start of the T20 Big Bash League saw 681,000 metro viewers tune in for session one of the match between the Adelaide Strikers and the Melbourne Stars, helping Ten to beat Seven’s with an audience share of 16.4 per cent to 15.2 per cent.
However the short-form of the game did not prove as popular as the five day format with Nine getting 803,000 viewers for the evening session of the second test between Australia and India, as new captain Steve Smith helped steady his team’s batting.
That was the most watched non-news show of the day and helped give Nine the audience share win with the channel securing a share of 19.1 per cent, while the ABC settled for a share of 10.8 per cent. Read more »
Lewellyn left the show last month after he allegedly assaulted fellow producer Paul Waterhouse, although he is set to remain with Seven.
Taylor has been the producer of Foreign Correspondent for the last five years, and before that produced award winning segments for Four Corners, and led the national 7.30 report for four years from 2003. His departure is not related to the ongoing redundancies at the public broadcaster.
Tim Worner, CEO of Seven West Media, said: “We are delighted to secure Steve. He has an outstanding track record of leadership, creativity and commitment to great journalism. He will lead an outstanding group of people at Sunday Night and add further strength to our expanding presence in news and public affairs.” Read more »
In Australia Vitasoy operates in partnership with Lion Dairy and Drinks, which Starcom Melbourne also holds. Read more »
“What holiday dinner would be complete without the texting teenager, the drunk uncle, the eccentric aunt, the hideous Christmas sweaters and the new girlfriend as an awkward plus one?
Now what if these guests were all animals? Not just poorly mannered, mind you, but actual furry, four-legged creatures.
Freshpet, a natural pet food company, launched a short video this week with just such a setup. Thirteen dogs and one cat took their places at an elaborate seasonal feast for an ad that’s racked up 170,000 views on YouTube in less than two days.”