Streaming service Stan has put its consumer advertising campaign into full gear with a series of spots featuring brand ambassador Rebel Wilson showcasing the content and rapping about the service.
The joint venture between Fairfax Media and Nine Entertainment Co launched yesterday, in response to rivals Seven West Media joining the Presto streaming service owned by Foxtel.
In the first ad Wilson is shown in a variety of lavish settings being told by a director to be more enthusiastic in selling Stan, before arguing they should just show some of the content on the service.
A religious activist group has renewed concerns about a Sydney brewery using images of Hindu gods on its ginger beer bottle labels, over a year after the company said it would remove them.
Brookvale Union, which uses the slogan “Quality nonsense”, apologised to Hindus offended by the labelling after receiving complaints in 2013, but the Universal Society of Hinduism has issued a new public complaint that the offending bottles are still on sale.
The bottles, which feature Hindu deities Ganesh and Lakshmi, carry the slogan “Spicy yet mild, dry but wet, smooth yet sharp, tight but loose”. The group also says that the company has not removed the “objectionable images” from its website, which it had said it would when the issue was first raised two years ago.
The Universal Society of Hinduism’s president Rajan Zed called on Brookvale Union to recall all the beer carrying the images from the market, and “show some responsibility, respect and maturity and understand the hurt feelings of Hindu community” by saying sorry again. Read more »
New numbers from industry body Free TV Australia show the capital city ad market was worth $1.554bn over the six months, rising to $2.007bn when combined with revenues from the regions.
In the first half of the year TV ad spend was $1.827bn overall, meaning in total TV made $3.812bn in 2014, down from $3.876bn in 2013. Read more »
Renault are targeting female consumers with a new ad for its Clio which is based on the insight that everyone makes assumptions about people based on the car they drive.
The spot has been created by Task2 and Plan B which have been hired on a project basis by the French automaker, and features a woman driving through the city reflecting on different car drivers in an effort to highlight the type of person who owns a Renault Clio. It ends with the tagline ‘Renault Clio. It says you.’
Task2 Partner Michael Cleary said: “Renault deeply understand their brand and the market place. There is a real clarity to their thinking. It’s genuinely exciting to be collaborating with them.”
Nigel Marsh is leaving his role as chairman of The Leading Edge to become a partner in Simon Corah’s strategy consultancy Growth Mantra.
Marsh, a former founder of D’Arcy Australia and CEO of Leo Burnett Australia, and regional group CEO of Y&R Brands, joined the Enero-owned agency in October 2013, following the departure of Andy Bateman.
Sydney managing director Lee Naylor is set to step in to take over the chairman’s role, which Marsh fulfilled on a part time basis.
Speaking to Mumbrella this afternoon Marsh said the new role was a full time job and a change for him moving into management consultancy, adding: “It’ll be completely full on, and I can’t wait to get stuck in. Read more »
Creative technology agency DT has appointed Saul Flores as general manager in Sydney, replacing Phil Whitehouse who remains with the agency in a product development and innovation role.
Whitehouse was appointed to the general manager role in February 2012. Flores is a management consultant who studied at Standford University and joins the agency with more than 10 years’ experience. Read more »
Twitter Australia has partnered with Sydney-based production company Broken Yellow to create a three-minute long video celebrating the different people who use Twitter, in an effort to make the platform more relevant to Australians.
The content video released yesterday features Sally Fitzgibbons, Adam Goodes, Mark Scott, Hamish & Andy, Kyle & Jackie O, Allesandro Del Piero, Darryn Lyons, Peter Overton and Nina Las Vegas and involved co-ordinating footage from astronaut Reid Weissman who was orbiting earth at the time of the project.
Speaking to Mumbrella, Twitter Australia director of media partnerships Danny Keens said: “This whole concept was born from an idea that I had almost 12 months ago. When we opened the office here we started to see there was all these incredible Australians who had embraced the platform from musicians to politicians to journalists to movie stars.
— Twitter Australia (@TwitterAU) January 25, 2015
“I was very humbled by how Australians had embraced Twitter and I was trying to find ways to demonstrate that. We had a whole bunch of collateral available to us featuring Americans,” Keens said.
“We went and looked at some of the most followed Australians on the platform, we did outreach to them to see if they were interested in speaking about Twitter. Everybody that we outreached to said they’d be more than happy to speak on the video. At that point I said we just had to do this.
Australia’s ad market is now predicted grow 2.7 per cent this year, down 0.2 per cent from the predictions in July last year. Globally the ad market is expected to grow by 5.1 per cent, after an estimated rise of 5.3 per cent in 2014.
The latest Warc Consensus Ad Forecast has also slashed the expected rate of growth for TV expenditure to 2.6 per cent, a 2.7 per cent reduction on previous estimates. Read more »
Australian Radio Network has announced Katie ‘Monty’ Dimond and Zoe Marshall as the new The 3PM Pick Up team after Chrissie Swan was dumped from ARN’s Kiis last year, as the station’s new national drive show of Dave Hughes and Kate Langbroek returning to the airwaves from 4pm today.
The show was previously hosted by Chrissie Swan and Jane Hall but Swan was dumped by the station at the end of last year to make way for Matt Tilley, who partners with Hall to host breakfast in Melbourne.
Bankwest has recruited tennis legend John McEnroe for a new campaign for its retail and business banking which launched last year with a series of spots fronted by John Cleese.
Created by Host, the spots feature Bankwest staff member Katie, who also appeared in the John Cleese ads, talking to McEnroe who says he is channelling his rage into a “rage puppet”.
Host ECD Julian Watt said: “We launched the campaign with Cleese, who’s classic grumpy. But this time round, we wanted someone more volatile, more impatient and more of a benchmark for where the bank has set their goals to satisfy the most demanding of customers. John, as always, over delivered.”
Fairfax Media has tapped up London-based AOL executive Ross Blackam for a new role as national sales director looking after performance, data and programmatic within the digital ad development team.
The move comes as the publisher, which has been a leader in establishing the APEX Mobile Exchange, and has its own programmatic offering called DRX led by another former AOL executive Lee Callagher, looks to increase revenues from its digital platforms as print continues to erode.
It also signals a return to Australia for Blackam, who has previous media experience with MCN in Melbourne as a digital sales manager, and has spent the last five years in London working for AOL, rising to group head of UK sales for its platform Ad.com.
Sport dominated the weekend with Nick Kyrgios’ five set thriller against Italian Andreas Seppi to become the youngest Australian Open men’s quarter-finalist in almost a quarter of a century on Sunday evening drawing a metro audience of 1.103m
The late broadcast was watched by a metro audience of 657,000.
Tonight promises to be more competitive of the year so far with Nine launching the new season of The Block two weeks before the ratings year at 7.30pm, whilst Kyrgios takes on Britain’s Andy Murray in the tennis quarter final at the same time, and Australia face off with the UAE for a place in the final of the Asian Cup on ABC and Fox Sports at 8pm.
A new Super Bowl ad for BMW flashes back to a time before memes and Twitter — back when everyone was just started to wrap their heads around the concept of the world wide web. In the clip from 1994, Katie Couric and Bryant Gumbel are trying to explain what the Internet is; the “@” symbol proves particularly confusing.
The campaign for the BMW i3, an all-electric vehicle primarily composed of carbon fiber, pokes fun at the clumsy way we adapt to new technology.
The co-founder of creative agency Clemenger, Peter Clemenger and his wife Joan Clemenger have been recognised for their support of the arts and philanthropy in the Australia Day honours, with each becoming Officers of the Order of Australia (AO).
The couple are among a number of high profile media and advertising identities to be recognised in this year’s awards with Studio 10 presenter Jessica Rowe also being recognised for her support of mental health being made a Member of the Order of Australia (AM).
Journalists George Negus, Gerald Stone and radio broadcaster Elaine Canty will be made Members of the Order of Australia, while actress turned author Judy Nunn was appointed AM. Read more »
Radio station Triple J has confirmed that it has disqualified Taylor Swift’s song Shake It Off from its annual Australia Day Hottest 100, claiming viral site Buzzfeed tried to “troll the poll” with its campaign to get the song onto the list.
The ABC’s 40-year-old youth station tweeted a link headed “8 Hilarious But Totally True Reasons You Won’t Hear ‘Shake It off'”. The link went to a spoof website Triple J Feed, designed to look like Buzzfeed.
The #tay4hottest100 campaign was started last week by Buzzfeed News reporter Mark Di Stefano. But Triple J article claimed: “Whilst their advertisers enjoyed the sweet page views, it’s not legit for other media to try and troll the poll.”
The posting from Triple J also claimed that many of those voting were doing so simply poke fun at the station’s non-pop “hipster” audience. It said: “it became pretty clear, pretty quick that a lot of people just wanted to prod some ‘hipsters’ for the lulz.” Read more »
Troubled airline Malaysia Airlines’ website has been hacked and replaced with a bad taste message about its missing flight MH370.
The airline’s URL malaysiaairlines.com has been taken over with a message claiming: “Hacked by Cyber Caliphate”.
Recent weeks saw Twitter accounts belonging to the US Pentagon and US Central Command reportedly hacked by an organisation calling itself Cyber Caliphate which declares itself sympathetic with extremist Islamic beliefs.
Malaysia Airlines’ Flight 370 went missing in March last year. A “404 not found” message on a website refers to the server being unable to find what was requested.
The tagline of the website has been changed to read “ISIS will prevail”.
Malaysia Airlines has offered a new URL for passengers to check in, here. The airline posted on Twitter: “You may experience difficulty accessing our website. We are currently working on resolving the issue.”
Update, 3pm. Malaysia Airlines has taken its website offline, but says that it expect it to be up and running again “within 22 hours”. A message on the airline’s Facebook page reads:
Malaysia Airlines confirms that its Domain Name System (DNS) has been compromised where users are re-directed to a hacker website whenwww.malaysiaairlines.com URL is keyed in.
At this stage, Malaysia Airlines’ web servers are intact.
The airline has resolved the issue with its service provider and the system is expected to be fully recovered within 22 hours.
The matter has also been immediately reported to CyberSecurity Malaysia and the Ministry of Transport.
Malaysia Airlines assures customers and clients that its website was not hacked and this temporary glitch does not affect their bookings and that user data remains secured.
At the time of publishing, Malaysia Airlines had not responded to Mumbrella’s request for comment.
Wrigley has unveiled its new global campaign for its Extra gum product with the campaign featuring actor Ashton Kutcher breaking up with a deranged piece of pizza, building upon previous iterations featuring actor Antonio Banderas.
Created by CLM BBDO and Energy BBDO, the campaign will beginning airing on Sunday in Australia and New Zealand as well as 40 countries around the world.
It features Kutcher out to impress a woman only to be interrupted by a left over piece of pizza. The spot mimics a real relationship ‘break up’ with Kutcher attempting to explain to the left over pizza why it has to go.
Allianz has turned to family life and dinosaurs for its new ad for its life insurance products, with a father and son playing together.
The ad, by MercerBell starts with a boy playing with toy dinosaurs before asking his dad who would look after him if they came alive and ate him, leaving him stumped for an answer.
David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”