Sydney radio ratings: Jonesy and Amanda overtake Kyle and Jackie O, 2GB dominant

Screen Shot 2014-09-30 at 12.12.55 pmWSFM’s Jonesy and Amanda breakfast show has overhauled Kiis1065’s Kyle and Jackie O breakfast show to top the FM radio ratings, but Alan Jones extended his reign as the king of breakfast on 2GB overall for the city with a 16 per cent audience share.

The two Australian radio Network stations have been battling it out for the top breakfast show all year, with Amanda Keller and Brendan Jones picking up 0.5 per cent to move to 9.9 per cent share, with Kyle Sandilands and Jackie Henderson’s show dipping 0.7 per cent to a share of 9.8 per cent.

SCA’s 2DayFM’s slimmed down breakfast line up of Merrick Watts, Sophie Monk and Jules Lund dropped to 3.3 share, still the lowest rating of the FM commercial breakfast shows, while Nova’s Fitzy and Wippa picked up 0.9 to move to 6.7 share in breakfast, and the TripleM Grill Team was static on a 5.5 share.

Craig Bruce, SCA’s head of content, admitted the numbers were “disappointing” adding he felt the quality of the show was good, but was struggling to make inroads against its well established rivals, but reconfirmed they were sticking with the setup into next year.

“There are a few things we can do, including marketing, to help improve the numbers, and we’ll be looking at that,” he added. “What is coming out of the speakers is better than the ratings suggest, but the difference between what you’re doing and what the ratings can be is a disappointment.”  Read more »

Shortlist revealed for BEfest Awards

The shortlist for next week’s BEfest Awards for content marketing and branded entertainment can today be revealed.

befest awards

Topping the list with the most nominations is Group M agency Mediacom and its branded entertainment offering Mediacom Beyond Advertising.

Several companies have three shortlistings including previous BEfest grand prix winners The Monkeys, Bauer Media, experiential agency The Spaceship and content marketing agency King Content.

Six agencies will battle for the title of content marketing agency of the year – Edelman, Filtered Media, MediaCom Beyond Advertising, Mahlab Media, King Content and The Remarkables.

And five brands are up for brand site of the year – ANZ Blue Notes, NRMA, Empire, Tourism Tasmania and GE. Read more »

OMD Melbourne’s Steve Sinha moves to 303Lowe, Margie Reid to step into role



Managing director of OMD Melbourne Steve Sinha is departing the media agency to take up a role as national media director of 303Lowe.

Sinha, who has been in the role for more than seven years, will be replaced by general manager and head of trading in Melbourne Margie Reid.

“Steve is an 11 year veteran of OMD Australia”, said Peter Horgan CEO of OMD in a statement. “In the last seven years he has doubled the size of OMD Melbourne, and built an innovative team of best in market specialists. He leaves with our sincere thanks and best wishes on his return to Sydney and new appointment.” Read more »

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AdWeek: A scandily-clad Jeff Goldblum fronts fake infomercial for GE Lighting

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of “Childlike Imagination” (an Emmy nominee this year); the haunting dystopia of “Ideas Are Scary”; the adorably odd science fiction of “The Boy Who Beeps.”

So, obviously it was time to completely change things up—and hire Tim & Eric (aka, Tim Heidecker and Eric Wareheim) to direct a barely clothed but great-haired Jeff Goldblum in this totally bonkers fake infomercial for the GE Link lighting solutions.

It’s kind of all over the map, but the two-minute spot has lots of enjoyable over-the-top moments—particularly the peppy transitions from super-suave Goldblum to the “unremarkable nobodies” who deliver the testimonials.

Creativity Online: Grey London produces ad for Volvo where the car plays only a cameo

Volvo’s first ad out of new global creative agency Grey London is a beautifully shot, atmospheric film — in which the car itself only plays a cameo.

Shot by Swedish director Marcus Söderlund through Academy, the film begins in the passenger seat of a Volvo, parked on a dark and windswept beach, radio quietly playing (in Swedish) in the background. But that’s all we see of the car. The camera then moves to a female surfer, waiting to catch a wave out in a metal-grey ocean, as we’re told (via voiceover): “To feel, to really feel, is a rare thing these days.” She begins to paddle in and the screen cuts to the tagline: “Seek Feeling. The responsive XC60.

Ad Age: Google brings more brand-friendly ads to mobile 

A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience size is that most mobile ads aren’t very appealing to advertisers, particularly brand advertisers. Google is trying to change that.

The search giant has developed four new hard-to-overlook mobile units that aim to make the smaller screen more brand-friendly.

Three of the four new mobile ad units take over a smartphone’s or tablet’s entire screen, and two do so in a similar fashion to TV commercials.

Choice asks public to report ‘crazy credence claims’ after Coles handed three year bread ban

The consumer watchdog has urged the public to spill the beans on “crazy credence claims” after Coles was banned for three years from advertising that its bread is made or baked on the day it is sold.

The penalty, handed down by the Federal Court, follows a ruling in June which found Coles guilty of misleading shoppers with claims that bread products were “baked today” or “freshly baked in-store”.

The court said the claims were false, misleading and deceptive.

Read more »

School holidays see box office takings up as Maze Runner stays top

The Maze Runner held onto the top spot in the box office for a second week as the effect of the school holidays had an impact on movie going, giving a nice bump to several films.

Last week saw just two films top the million-dollar mark for the weekend, but this week four films managed it, including the Teenage Mutant Ninja Turtles which is now in its third weekend and took $1.991m, taking its total box office north of $13m.

21st Century Fox film The Maze Runner posted $3.008m on 319 screens in its second weekend, which coupled with a strong week has taken its total takings to $8.8m.

Newcomer The Equalizer starring Denzel Washington about a man who has put his violent history behind him before meeting a Russian girl he wants to help break free of the control of gangsters, got $2.28m on 303 screens.

Read more »

Tim Gilbert to replace Ben Fordham on Today



Channel Nine presenter and commentator Tim Gilbert is to replace Ben Fordham as the sports presenter on the network’s breakfast program Today.

Fordham’s departure was first flagged in March with the network saying he would move to long form current affairs show 60 minutes.

In an email to staff executive producer Mark Calvert announced the change writing: “I’m delighted to announce that Tim Gillbert will be the Today Show’s next Sport Host. Read more »

Mumbrella hangout with Upworthy execs

Mumbrella held a video hangout with three senior members of the team behind international viral content site Upworthy, talking about how the site is different from competitors, how to create compelling content linked to brands, and what exactly makes a clickable headline.

Founded in March 2012 Upworthy has been described by FastCompany as the “fastest growing media site of all time”, raising millions of dollars from investors and gaining a global following, but has come in for criticism for popularising clickbait style headlines, and its liberal leanings.

Sitting down to talk to Mumbrella editor Alex Hayes were writer and producer Eddie Geller, chief revenue officer James Marcus and revenue product manager Josh Luger, who discussed the revenue models and partnership structures the site uses, as well as how it creates shareable and engaging content.  Read more »

Media buyers describe AFL rights as a ‘jewel in the crown’ as networks prepare for battle

Carat's Simon Ryan

Carat’s Simon Ryan

Australia’s media buyers are keenly watching the imminent start of the AFL sports rights negotiations in the wake last Saturday’s grand final, which drew more than 4 million viewers nationally.

Today’s Fairfax Media and News Corp newspapers all carry strategic leaks from the AFL announcing the imminent commencement of negotiations for a 10 year multi-billion dollar deal for the major sporting code, which is expected to see all the commercial TV networks and Foxtel enter the fray in the hope of securing part or all of the rights.

CEO of media agency Carat Simon Ryan, who represents major brands such as Woolworths and Virgin Airlines, said the rights were “absolutely crucial” to ratings and also the ability to cross promote other programming, and said he would watch with interest to see what type of deal a network such as Ten, which has been in the ratings doldrums, would try and forge.

“I think the rights are absolutely crucial because it brings not only ratings to the game but it also brings more audience to the network which the network can then publicise its other programs to get ahead of its other competitors,” said Ryan.

“Ten should try and make play,” he said. “The AFL is the jewel in the crown so therefore it would be great to see the network that needs to lift its overall average ratings, such as Ten, get in there in some way, shape or form.” Read more »

Simone Bartley and Gary Hardwick behind new full-service agency Together Co

the founder of Together Co: (l-r) Gary Hardwick, Simone Bartley, Matt Berriman

the founder of Together Co: (l-r) Gary Hardwick, Simone Bartley, Tim Berriman

Former Saatchi & Saatchi Sydney CEO Simone Bartley and Ikon Communications co-founder Gary Hardwick are two of the high-profile names behind a new full-service agency with bases in Sydney and New York.

The new agency Together Co is an amalgamation of Hardwick’s Ikon3 business, Bartley’s We Think consultancy and Tim Berriman’s content creation agency Viscious, and will offer a “new model” for full-service agencies.

Hardwick told Mumbrella: “Clients are looking for change. Marketers are struggling with a lot of difference agencies. By bringing together three highly specialist agencies with their own unique USPs into one proposition.

“We can take a brief and work on it from New York and from Sydney. We will look to build a local team in terms of media buying to work with the NY team, as when it comes to buying that will be done locally.”

The agency already has 21 staff from the existing businesses, as well as Australian clients in Finnair, Breville and Reckon One, and US clients including Paypal, Target and USA Today.

Read more »

Bondi Hipster, marketer, TV executive, branded entertainment boss and blogger talent agent feature on final BEfest panel

christiaan van vuuren soul matesThe speakers have today been announced for the final session of next week’s BEfest festival of content marketing and branded entertainment.

The five speakers include a film maker, a senior marketer, the head of integration at Australia’s biggest TV company, a branded entertainment expert and a blogger talent agent.

The panelists for the final session include film maker and writer Christiaan van Vuuren, who is best known for his role in the viral Bondi Hipsters series. Van Vuuren, who also directs commercials, was last month profiled on Australian Story. And his comedy project Soul Mates, created along with brother Connor van Vuuren and fellow Bondi Hipster Nick Boshier goes to air on ABC2 on October 23. Read more »

BWM produces first TV ad for Government’s sale of Medibank Private

BWM has produced the first TV advert for the Medibank Private Share Offer to mark the opening of the pre-registration process.

The 30-second ad aired last night encouraging the public to “share in the future” of Australia’s largest health insurer. It signals the next step in the Government’s “orderly and methodical execution” of the sale of Medibank Private.

Read more »

The Monkeys launch first MLA lamb work

The Monkeys has released its first campaign for Meat and Livestock Australia called ‘You Never Lamb Alone’.

Earlier this month Mumbrella revealed The Monkeys had picked up the lamb element of the MLA account from long-time incumbents BMF after the account went out to tender earlier this year.

It is unclear whether long-time lambassador Sam Kekovich, who traditionally fronts the push around the meat for the Australia Day campaign, would return for next year’s efforts.

The new ad shows a woman walking down the street after buying some lamb from her butcher, picking up a motley assortment of followers along the way, who then appear in her dining room when it comes to dinner time.

Read more »

Big Brother falls to record low while Scorpion debuts at 597,000 for Ten

The Nine Network won the night on the back of strong audiences for renovation show The Block: Glasshouse but its reality show Big Brother continues to struggle pulling just 597,000, down from 667,000 last week.

Excluding late night and confidential episodes, the result is a record low metropolitan audience for the Big Brother franchise in Australia, which the Nine Network has own for the last three years and prior to that screened on Ten for eight seasons.

Meanwhile on Ten the debut of American drama television series Scorpion, which is loosely based on the life of self-proclaimed genius and computer expert Walter O’Brien, drew 597,000 at 6.30pm, giving the network a rare top ten placing on Sunday night and boosting its main channel audience share from 9.8 per cent last week to 10.9 per cent last night. A new episode of Modern Family at 7.30pm drew 434,000 while a repeat at 8.00pm saw the audience fall marginally to 430,000. Read more »

The Special Group Australia creates Paspaley campaign using author Anna Funder

The recently-opened Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection

The multi-channel campaign, which launches this week, takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

Read more »

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Creativity Online: See London from the view of a ‘bra cam’ in Nestle breast cancer awareness campaign

Nestle’s Fitness brand cereal is kicking off a new effort this month to remind women to check their breasts for signs of cancer. Agency McCann Paris placed a “bra cam” in a woman’s cleavage as she walked around London in a (fairly revealing) low-cut top; in the resulting video, we see a bunch of Londoners — male, female and even babies — checking out her breasts throughout the day.

Campaign Middle East: M&C Saatchi has produced a new video designed to showcase the undiscovered side of Lebanon  

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of.

People are encouraged to capture a picture or video anywhere in Lebanon and upload it with the hashtag #LiveLoveLebanon on the campaign’s official Facebook page and other social media. By doing so, Lebanese people will be portraying a genuine and positive image of their country and revealing its hidden beauties on an international scale.

The Guardian: Twitter to target film advertising to users tweeting about related movies

Twitter is preparing a new kind of targeted advertising that has filmgoers in its sights – with tweets about films generating adverts relating to the user’s tastes.

Speaking to the Hollywood Reporter, Twitter’s global head of research Jeffrey Graham said: “Our recent research shows that Twitter is a major influence on movie choice. Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends.”

Isobar uses Chris Hemsworth to raise awareness of child abuse for ACF

Actor Chris Hemsworth is fronting a movement by the The Australian Childhood Foundation as it strives to prick the public conscience around the issue of abused and neglected children.

Digital creative agency Isobar has produced the work that includes a TV ad and will include a major social activation using the hashtag #NotAnotherChild.

The ACF said 40,000 Australian children sleep away from their own bed every night out of fear of  abuse, neglect or family violence. The campaign aims to encourage and empower Australians to become part of a movement aimed at preventing more children from suffering abuse.

Read more »

AFL Grand Final most watched program of 2014 with more than 4m people tuning in

Source: Twitter @HawtornFC

Source: Twitter @HawtornFC

More than 4m Australians tuned in to watch Hawthorn defeat the Swans in the AFL grand finals, making it the most watched program of the year to date.

The game, which saw the Hawks trounce the Swans in a 63 point victory, was watched by an average metropolitan audience of 2.813m with that figure growing to an average of 3.718m when regional viewers are factored in.

According to Oztam, viewing peaked at 4.251m viewers, with Melbourne registering the largest audience with an average audience of 1.31m tuning in.  Read more »

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