Big Brother 2014 debuts with 1.067m audience, down on last year in later timeslot

The 2014 return of Nine’s reality show Big Brother drew an audience of 1.067m, down from 1.309m last year despite a strong lead in from The Block, as the network promised viewers that this season would be “stormier” than the 2012 and 2013 seasons.

This year’s launch came six weeks later than last year’s show, and was also in a later timeslot of 8.40pm to build from the audience of 1.556m for reality renovation show The Block. The two shows helped Nine win the night with an 26.2 per cent audience share on its main channel.

Meanwhile on Seven talent show the X Factor drew an audience of 1.174m up against The Block: Glasshouse at 7.30pm, while the Amazing Race drew 634,000 viewers in the 8.30pm slot going head to head with the start of Big Brother. Read more »

Mortgage Choice focus on happy customers in new campaign

Mortgage Choice has launched its new brand as it transitions into a full financial services hub with a new campaign focusing on its happy customers, with a tagline “we’re as happy as”.

The campaign features Larry spinning amongst bubbles while narration talks audiences through the company’s history.

Mortgage Choice general manager of marketing Melissa McCarney said: “Our new ‘Happy As’ campaign allows the business to highlight what we do and why we do it.  Read more »

Mutant turtles and disasters top the weekend box office

Teenage Mutant Ninja Turtles has claimed the number one Australian box office title in its debut weekend, taking in $2.099m across 422 screens.

The film, directed by Jonathan Liebesman and produced by Transformers director Michael Bay, courted controversy earlier this year with a promotional poster which featured the title hereos falling from a burning New York skyscraper alongside the release date of September 11.

Disaster movie Into The Storm was only $119,798 behind its blockbuster rival, taking in $1.979 at the box office across 336 screens. The disaster movie was promoted in Australia with a YouTube video of a man taking a selfie alongside a dust tornado in the outback and an augmented reality outdoor campaign which allowed audiences to see how the city behind outdoor panels would look if a storm, similar to the one in the movie, were to hit.

Read more »

ABC TV pick up eight AWGIE Awards

AWG logoABC Television picked up eight awards at the 47th Annual AWGIE Awards.

Held last Friday night, the awards, hosted by the Australian Writers’ Guild (AUG) recognise Australian writing.

The ABC picked up awards for best original television mini series for The Code, best television mini series – adaption for Anzac Girls, best television series for series three of Rake, best telemovie – adaption for The Broken Shore, best comedy-sketch or light entertainment for series one of Wednesday Night Fever, best children’s television – P for Hoopla Doopla and best children’s television – C for Nowhere Boys.

It also picked up best comedy-situation or narrative for The Moodys, which is produced by Jungleboys. Read more »

Live blog: Monday, September 8

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:01pm – There has been a lot of new creative around over the weekend, including a Victoria government drug awareness campaign, Powershop’s Darth Vader outdoor campaign and a new campaign for RID insect repellent which asks users to nominate a friend or relative to test the product by trekking through the jungle in their underwear. And NRMA Insurance has launched its newest campaign, created by recently appointed creative agency M&C Saatchi.

Screen Shot 2014-09-08 at 1.19.02 PM3:16pm - In our second Credit Where It’s Due column, we have recognised Jason Kent for daring to ask tough questions of the Australian film industry.

1.33pm – The Royal Automobile Club of Victoria (RACV) has appointed JWT Melbourne to handle its creative responsibilities, beating out incumbent Whybin\TBWA Melbourne, Mumbrella can reveal. Full story here. 

1:23pm - Action group ABC Friends has said it would be “highly inappropriate”  for the former chief financial officer of Seven West Media and Efficiency Review author Peter Lewis to get a place on the board of the public broadcaster.

Read more »

Press Council censures The Weekend Australian over kangaroo hunt disclosure

APCThe Australian Press Council (APC) has reprimanded the The Weekend Australian over an article on kangaroo hunting it published in January, which failed to adequately disclose that the author had travelled at the expense of kangaroo mince company Macro Meats.

The adjudication is one of several the the national broadsheet has been putting under close scrutiny publicly as it continues to put pressure on the APC and chair Julian Disney, as part of an ongoing campaign around its practices and scope.

In the latest case the APC found the paper failed to adequately disclose a conflict if interest after the journalist had travelled to the kangaroo hunt at the expense of Macro Meats, stating only that he had travelled courtesy Liquid Ideas, Macro’s PR company.

However, it rejected complaints by the Australian Society for Kangaroos which argued the article was inaccurate and unfair because it said that kangaroo harvesting involved “world’s best practice”, is “tightly regulated”, and “the most humane harvest in the world” ruling that these were “subjective assessments by the journalist rather than verified statements of fact.” Read more »

JWT Melbourne pick up RACV creative account following pitch

RACV logoThe Royal Automobile Club of Victoria (RACV) has appointed JWT Melbourne to handle its creative responsibilities, beating out incumbent Whybin\TBWA Melbourne, Mumbrella can reveal.

The pitch was confirmed last month, with four agencies, including incumbent Whybin\TBWA Melbourne, participating. RACV confirmed the appointment however declined to comment further.

Whybin\TBWA had held the account since April 2008 when it won it from Clemenger BBDO.

The win is a boon for JWT Australia CEO John Gutteridge, who has said he wants the agency to win more local clients as it bids to shake off its reputation for just servicing multinational accounts held by the global group.  Read more »

ABC Friends says potential board seat for efficiency review author Peter Lewis ‘highly inappropriate’

Screen Shot 2014-09-08 at 11.01.41 amAction group ABC Friends has said it would be “highly inappropriate”  for the former chief financial officer of Seven West Media and Efficiency Review author Peter Lewis to get a place on the board of the public broadcaster.

Mumbrella revealed on Friday Lewis, who authored the recent efficiency review of both the ABC and SBS, is understood to have been shortlisted among three names given to the Minister for Communications Malcolm Turnbull to be put before cabinet to fill the current vacancy on the board, after putting himself forward for the role.

“It would be improper and highly inappropriate if Mr Lewis were appointed to the ABC Board,” said Glenys Stradijot, ABC Friends National spokesperson said in a statement, claiming that Lewis would have a conflict of interest. Read more »

Victoria targets ice use in drug awareness campaign

The Victoria government’s department of health is targeting ice use in the state in a new campaign which aims to show how addictive the drug is.

Produced by independent creative agency Lifelounge in consultation with the department of health and youth drug experts The Penington Institute, the campaign features an ice user and how his drug taking affects those around him. It aims to encourage users to reflect on their behaviour and asks ‘What are you doing on ice?’

Lifelounge CEO Dion Appel, who spoke in Parliament to address the ice issue from a youth segment specialist perspective, said: “In the context of the young, peers are more likely to listen to their friends than they are a parent, schoolteacher or other ‘authority figure’.

Read more »

Brand New Media hires Lisa Hudson and confirms new IPTV food channel

Lisa Hudson

Lisa Hudson

Brand New Media has hired former senior Fairfax editor Lisa Hudson to head its content offering as the company seeks to capitalise on the recent launch of HbbTV in Australia.

Hudson, who is a former general manager of food and wine at Fairfax Metro Media, will take the new head of lifestyle channels role and oversee the launch of its partnerships with Seven for lifestyle channel HealthyMEtv and a, as yet to be named, new digital food channel.

“Brand New Media is an incredibly impressive company, a leader in brand digital content with a global footprint and it is investing in areas I’m passionate about,” Hudson told Mumbrella. “To have the opportunity to help create the leading food and health channels in Australia is extremely exciting. Read more »

Mumbrella nominated in two categories at 2014 Australian Event Awards

Mumbrella360Mumbrella has been named as a finalist in two categories at the 2014 Australian Event Awards.

Mumbrella360 and the Mumbrella Awards have been nominated for best meeting or conference while event manager Denise Jinks is in the running for event organiser of the year for her work on Mumbrella360, BEfest and SAGE.

Other finalists in the event organiser category are Event Planet for its work on 2013/14 Events and Carnivals, Rizer for the 2013/14 Launch, Corporate and Award Events and Naomi Wilson, from Brand Events for her work on Margaret River Gourmet Escape.

Read more »

Liquid Ideas picks up Fairfax events work and builds out content team

Public relations agency Liquid Ideas has built out its creative and content teams as it looks to adapt its model following a host of new business wins, including the Fairfax Events food portfolio after a competitive pitch.

Agency founder Stuart Gregor admitted the agency had been “under done” in the creative space compared with some rivals, and has invested in new video and content talent as it builds out its creative capabilities, with Gregor himself heading the content team.

The appointments coincide with a “new business drive” over the last six months, which has seen the agency pick up accounts including the Vittoria Food and Beverage account, which includes the Vittoria coffee brand and Santa Vittoria Water, as well as expanding its portfolio of work for Unilever to cover deodorant brands Lynx and Rexona.

Upcoming Fairfax food events include the Sydney Morning Herald and The Age Good Food Months in October and November respectively.

Read more »

Bonds invites women to create their own ‘boobicons’ in latest phase of BOOBS campaign

Screen Shot 2014-09-08 at 10.00.40 AMBonds has launched the latest phase of its BOOBS campaign which includes the creation of ‘boobicons’ and an appeal to women to share their own boob type on social media.

The underwear manufacturer has drawn up its own emoticos in a spin on how women can identify their chest size. It is the latest work of Clemenger BBDO Melbourne, who drew up the Boobs campaign last year, and features the strap ‘For A to G and everything in between’.

The ‘Boobicon’ campaign, which marks the launch of the new Bonds bra range, features large format outdoor sites, adshels and digital billboards along with digital advertising, PR, point of sale and social media.

Screen Shot 2014-09-08 at 10.01.17 AM

“Boobicons represent the many different types of Aussie boobs but we don’t just want to stop at the ones that we’ve created for the campaign. We’re asking Bonds fans to add to the Boobicon language by sharing their own unique boob type,” Clemenger BBDO Melbourne copywriter Elle Bullen said.

Read more »

Powershop portrays rivals as ‘greedy and plain old evil’ Darth Vadar

Screen Shot 2014-09-08 at 8.50.12 AMOnline electricity retailer Powershop is aiming to make its mark in Victoria through a billboard campaign which compares its competitors to Star Wars’ evil tyrant Darth Vadar.

The company, which launched in February, described itself as a “small angry outsider” that wanted to portray rivals as “greedy, underhand and plain old evil”.

Despite the “mischievous” nature of the campaign, head of sales and marketing Jamie Driver said it was also “deadly serious in its mission to end the complacency that is costing Victorian power consumers millions every year”.

Read more »

Cost of Australian drama hitting networks as future of quotas called into question

From left: Bob Campbell, Ian Robertson, Ross Crowley and Fiona Cameron

From left: Bob Campbell, Ian Robertson, Ross Crowley and Fiona Cameron

The cost of producing and buying Australian TV drama is in danger of becoming prohibitively expensive, while maintaining and enforcing the current quotas for local content is likely to become increasingly difficult, industry experts have warned.

Speaking during a panel discussion on content funding at the ASTRA conference in Sydney last week, Screentime managing director Bob Campbell, a former chief executive of Seven Network, said he was “proud” to produce Australian programs, adding the quality is rising and demand is growing.

But he confirmed the costs of funding Australian programs was also climbing and it was “not easy” to find the cash. His  comments followed remarks from Screen Australia chief operating officer Fiona Cameron who said the cost of buying local content was at least four times more expensive than acquiring drama from overseas. The result is that 70 per cent of drama on Australian TV is foreign, she said.

“In terms of audience acceptability, we’re in a pretty good place,” Campbell said. “The challenge, as always, is funding. And in a market of 22 million people, with five free-to-air networks and a very well-credentialled pay platform, and with a lot of other competition coming, it is not easy to fund budgets of $1 million, $1.2, $1.5, or in some cases $1.8 million an hour.

“So it does need the confluence of networks willing to take risks, foreign distributors wanting to take on Australian production, which is getting more and more difficult, and funding organisations outside of the networks and foreign distributors.”

Read more »

Rugby bombs for Ten on Saturday as 60 Minutes Ashby interview can’t top Sunday Night

Channel Ten saw its audience share plummet to 6.4 per cent on Saturday night as its coverage of the Australia v South Africa Rugby Championship match with just 270,000 metro viewers tuning in for the clash, with 165,000 tuning into the match on Fox Sports.

The channel managed just 3.8 per cent in Melbourne, and was beaten for share by several multi-channels including Go!, 7Two and 7Mate and its own One station. Ten’s share did recover slightly on Sunday rising to 9.3 per cent, with its only program in the top 15 a repeat of Modern Family which drew 392,000, according to OzTam overnight metro ratings.

The highly promoted 60 Minutes special report, which saw former political staffer James Ashby break his silence on the Peter Slipper affair, drew an audience of 1.2m metropolitan viewers last night at 8.00pm, but could not beat Seven’s Sunday Night at 8.20pm which was narrowly ahead with 1.21m for an interview with Seven chairman Kerry Stokes about how he bought the Rothschild Prayerbook.

Nine has declined to comment on whether it paid for the controversial interview. However the network did win the night with an audience share of 25.8 per cent share on the main channel on the back of the 1.62m audience for The Block: Glasshouse.

Read more »

APN NZ beefs up senior management, including Myer’s general manager of online

APN APN New Zealand has beefed up its executive team with a string of new hires as it looks towards a stock stock market float, with talent being brought in from Fairfax, News Corp, Myer and Yahoo.

Among the new faces under CEO Jane Hastings are Richard Harrison, who was in charge of department store Myer’s online retail, as head of e-commerce and new ventures and Sandra King, who previously spent nearly a decade with Fairfax NZ as head of marketing and sales, and most recently was principal consultant – strategy at PPR NZ, as group marketing director.

Hastings said:  “The new team has a wealth of experience in successful and leading marketing and digital companies including Fairfax, Spark, NewsCorp Australia, Myer, The Warehouse and Yahoo as well as TRN and APN.  Their combined experience will enable us to connect with more Kiwis more often, and in more ways.” Read more »

NRMA Insurance introduces new positioning in first campaign from M&C Saatchi

NRMA Insurance has revealed the first campaign from recently appointed creative agency M&C Saatchi which introduces the brand’s new positioning ‘NRMADE BETTER’, aiming to show how consumers all want “better, whether it be bigger, brighter, bolder, faster or safer”.

The new campaign is a montage of images of children, adults and elderly aspiring to something better set against a song singing about just that.

NRMA Insurance head of marketing Jane Merrick said: “The campaign is a new direction for the brand and we are excited to illustrate to our customers that when things go wrong, we are there to make things better and get them back on their feet.

Read more »

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