Former BMF ECD David Klein joins CHE Proximity



CHE Proximity has appointed former BMF Melbourne ECD David Klein as ECD to replace Leon Wilson who is departing the agency “to pursue new interests” after a year-and-a-half.

Klein joins the Clemenger group agency after working with Clemenger BBDO Melbourne since August last year after four months of freelancing with the agency. Prior to that he spent four years with BMF Melbourne as an ECD.

James McGrath, creative chairman of Clemenger BBDO, said: ‘‘Dave is an evangelist of commercial creativity. He cares deeply about the business problem and is motivated to seek new and innovative ways to creatively solve problems for our clients. He is a wonderful manager of people and as a partner to Chris, will continue to drive Che Proximity forward.’’

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Spotify Australia launches first Instagram campaign

Romance - Instagram AdMusic streaming service Spotify Australia has launched it’s very first Instagram campaign, built around the idea of showing emotional moments connected to music.

The campaign, targeting 15 to 24-year-old music fans, has the hashtag #spotifysummer and shows five playful creative images built around light hearted emotional moments.

“The campaign focuses on emotions we can all connect with that are fun, disruptive and reflect the real Spotify listener experience,” said Serena Leith, marketing director ANZ. “While particular artists may be polarising, we know music experiences are unifying.” Read more »

Holden draws on feelings of irritation towards caravaners in new spot for Colorado 7

Holden is drawing on the irritation most drivers feel towards caravans who slow down traffic in its newest ad for the new Colorado 7.

The latest spot, created by AJF Partnership, sees a dad and his young son in a Holden Colorado 7 towing a caravan through a variety of landscapes before coming on another caravan slowing down traffic to which the dad and his son say ‘bloody caravaners’.

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ANZ unveils 2015 GayTMs as branch attacked by gay activists accusing bank of ‘pinkwashing’

ANZ Bank’s launch of its 2015 GayTMs today has been overshadowed by a second attack on a New Zealand branch which appears to have been done by a gay rights group accusing the bank of “pinkwashing”.

The Ponsonby branch of ANZ, in inner city Auckland, was last night attacked with pink paint and with posters put up on its front window which criticised the bank for commercialising gay rights.

ANZ Gaytm Attack

Hand and Anzabella

Hand and Anzabella

It is the second attack, in a week, on the Ponsonby branch by the group calling itself “Queers Against Injustice” and came on the same day that the bank unveiled its 2015 GayTMs in an event on Oxford St Sydney.

Today’s launch event saw Mark Hand managing director, retail distribution at ANZ, together with drag queen “Anzabella”, unveil the GayTMs that included a disco ball GayTM along with a ‘bat your eyelashes’ GayTM.  Read more »

Mumbrella to hold Travel Marketing Summit with Flight Centre’s Keith Stanley as keynote

Mumbrella is to launch a one-day conference dedicated to issues faced and lessons learned by marketers working within the travel industry.

Travel Marketing Summit

The one-day Mumbrella Travel Marketing Summit takes place in Sydney on Wednesday April 22.

Keith Stanley Flight CentreThe event will include a keynote from the architect of Flight Centre’s digitally-led transition from a high street travel agent to a global retailer of travel, Keith Stanley. Stanley, Flight Centre’s GM of product, advertising and consumer experience, is leading a transformation project which includes a new marketing structure, new agency approach, product strategy and customer focus.  Read more »

John McEnroe promotes Bankwest for Business and home loans in new ads

Bankwest has unveiled two new ads featuring tennis legend John McEnroe promoting its Bankwest for Business and home loan products.

Created by Host, the newest spot features McEnroe, famous for his fiery temper, walking through a tennis manufacturing business with Bankwest staff member Katie explaining how paying more for shipping can save money from damage.

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Gallipoli audience continues to fall as five month delay hammers audience for Revenge

Nine’s drama series Gallipoli has continued to shed viewers on its third outing last night, with its audience dropping from 580,000 to 527,000, according to preliminary overnight numbers from OzTam.

Last week’s episode saw a steep decline from the show’s debut the week before which had 1.104m viewers, although it did pick up an extra 131,000 time-shifted viewers to take its total audience to 706,000. The whole series has also been made available on streaming service Stan.

In the 9pm timeslot the drama series was out-rated by Seven’s Revenge which grabbed a metro audience of 720,000, according to OzTam preliminary metro ratings. The premiere of season four of the show which was shown in the US last September was down on last year’s launch which debuted to an audience of 1.186m.

The most watched show of the night was Seven’s My Kitchen Rules which pulled a metro audience of 1.624m, helping the channel secure a winning audience share of 23.6 per cent as Nine lagged behind with a share of 17.5 per cent. ABC closed the gab between it and Nine with a share of 15 per cent as Ten settled for a share of 12 per cent.

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Morning Update: Tiffany returns to story of gay couple in TV ad

Campaign: Tiffany continues story of gay couple in TV ad

Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

In the ad, created by Ogilvy & Mather New York and called “will you?”, Tiffany tells the story of a number of different couples who are getting engaged.

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Nine Entertainment appoints Kate McMahon as Perth sales director



Nine Entertainment has appointed Kate McMahon as its sales director for the Perth market, replacing Reece Hogan who is departing the company after 12 years.

McMahon, who will be responsible for Nine Network and Mi9 revenue, moves into the role after just over a year as group integration and marketing manager for the Nine Network in Perth. 

NEC group sales and marketing director Peter Wiltshire said: “Kate is an exceptional talent and we’re delighted to welcome her to our senior leadership team. Since transferring from Sydney to Perth in February 2014 in the dual role of Powered Group Integration Manager and Marketing Manager her impact on the market has been impressive to observe. Read more »

Birdman named Best Picture at Oscars but Fifty Shades of Grey continues to dominate box office

The Oscar winner for Best Picture Birdman pulled in $188,643 over the weekend, taking the film’s total Australian box office takings to $5.394m, as Fifty Shades of Grey dominated the weekend box office for the second weekend in a row.

Birdman, which stars Michael Keaton as former cinema superhero Riggan Thomson who mounts an ambitious Broadway production that he hopes will breathe new life into his stagnant career, also picked up the Oscar for best director, best original screenplay and best cinematography.

Fifty Shades of Grey grabbed $3.984m across 545 screens over the weekend. The film has made a total of $17.264m in Australia since launching ten days ago.

Kingsman: The Secret Service nabbed third place on the weekend rankings after making $2.201m while Jupiter Ascending, starring Mila Kunis, made $2.018m across 415 screens.

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RaboDirect involves fans as brand enters fifth year of Melbourne Rebels sponsorship

RaboDirect photo

RaboDirect Rebels photoshoot

A five year partnership between RaboDirect and rugby union team the Melbourne Rebels has helped the bank’s brand become “more real and tangible to people”, the bank’s chief marketer has said.

A new campaign is rolling out in market featuring nine Rebels players, five RaboDirect customers along with four finalists from the Conversion for Community grassroots rugby program which the bank runs as part of the sponsorship deal.

Speaking to Mumbrella as RaboDirect enters its fifth year of partnership with the Rebels, the bank’s group executive of marketing Greg McAweeney said: “We felt that looking for a premium sponsorship opportunity would help elevate the brand and help make this virtual brand more real and tangible to people.

“Victoria was a very important market for us, we were under-represented with our penetration into Victoria so that was another pretty important consideration,” he added.

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One Green Bean poaches Naked CEO and Mango Sydney MD to boost management



PR agency One Green Bean has pulled off a double recruitment coup hiring Naked Communications CEO Carl Ratcliff and Mango Sydney’s managing director Claire Salvetti, Mumbrella can reveal.

The move comes just over a month after the agency, which is backed by the Havas group, opened an office in London, with Matt Buchanan moving back to the UK to head up.



Ratcliff joins the agency in the newly created role of CEO having spearheaded the reinvention of Naked since taking up a role with the agency in September 2013. Salvetti joins as managing partner, and is a well-known name in the PR community as a board member of the Communications Council’s PR Council, and has been managing director for DDB’s PR agency Mango Sydney since 2012.

Anthony Freedman, who co-founded the agency with executive creative director Kat Thomas, said: “As a team of 70 now, we felt we needed both more senior people and more years of experience than could be achieved by recruiting an MD. Read more »

Racing Victoria and Melbourne Racing Club pitches $3m media account

Melbourne Racing Club Two of the largest organisations in the horse racing industry Racing Victoria and the Melbourne Racing Club are preparing to pitch their media accounts together, Mumbrella can reveal.

Racing Victoria It is understood agencies have been sounded out for the account for Victoria’s principal racing authority, along with three of the state’s biggest reacecourses: Caulfield Racecourse, Mornington Racing Club, and Sportingbet Park (Sandown).

The combined accounts are thought to be worth around $3m with a spokeswoman for Racing Victoria telling Mumbrella: “We assess our suppliers ahead of each joint marketing campaign we undertake with Melbourne Racing Club (MRC). Read more »

IAB Director of research Gai Le Roy steps down

Le Roy

Le Roy

The Interactive Advertising Bureau (IAB) is searching for a new director of research with Gai Le Roy stepping down after two years in the role, Mumbrella understands.

Ley Roy was a key player in last year’s IAB’s online measurement tender and has also been helping the body’s push into digital audio measurement, on behalf of streaming players such as Spotify and Pandora.

CEO Alice Manners confirmed Le Roy was stepping down, but would remain a consultant to the IAB: “Gai has been an industry and IAB stalwart and we are grateful for her hard work over many years.

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AAMI’s Gaz wins safest driver contest as insurer gives out free roadside assistance to safest customers

Insurance provider AAMI is offering people who score 60 points or more on its Safe Driver app free Roadside Assist launching the promotion with a new campaign featuring Gaz and Neil.

Created by Ogilvy, the campaign follows on from last year’s Safe Driver App campaign which saw Gaz take on Neil in a safety themed drag race, with Gaz revealed as the winner in the new ad after accruing 60 points on the app for safe driving. Last year’s was complemented with a social media campaign which asked people to compete over their AAMI Safe Driver App for the chance to win $100,000.

AAMI executive manager of marketing Josh Wittner said: “Roadside Assist is the latest product in our extensive product portfolio and a natural accompaniment to the very popular Safe Driver App launched last year. Drivers who already use the app – and have reached a safe driver score of 60 points or more – can now take full advantage of Roadside Assist, just like the self- congratulating character Gaz.”

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MamaMia hires Yahoo!7’s Anne Markey to head Debrief Daily

L:R Freedman, Markey, MacDonald and Kluska

L:R Freedman, Markey, MacDonald and Kluska

Mia Freedman’s Mamamia Women’s Network has poached Yahoo!7’s head of editorial Anne Markey after just eight months in the role.

Markey will head up a new women’s website aimed at women aged over 40-years-old called

“I’m thrilled to be launching Debrief Daily and working with the Mamamia Women’s Network who I consider to be Australia’s most dynamic digital publisher,” said Markey, in a statement. Read more »

303Lowe Perth hires five including Kelly-Anne Davis as business director

303Lowe Perth new staffFull-service agency 303Lowe Perth has hired five new team members including Kelly-Anne Davis as business director and Kelsey Fraser as business manager.

Davis previously worked for the agency as an account excecutive from January 2008 until April 2010 when she moved to Canada where she spent three years working for DDB as a project manager.

Fraser has previously worked for 303Lowe, working for the agency for just over a year as business management coordinator until March last year when she moved client side as assistant marketing manager for Galleria Shopping Centre.

Derry Simpson, 303Lowe Perth managing director of strategy and innovation said: “We’re delighted to kick start the year with a host of talented and enthusiastic new faces to complement the team at 303Lowe. We’re looking forward to another strong year.”

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Athlete’s Foot hires former Jurlique marketer as head of marketing



Shoe retailer Athlete’s Foot Australia has today announce it has hired former Jurlique marketer Caroline Squire to be its new head of marketing.

Squire was previously marketing manager ANZ/Europe of Jurlique and most recently global marketing director for the Australian skincare brand.

In a statement, Athlete’s Foot managing director Michael Cooper said: “Armed with nearly 20 years’ marketing experience and over 10 years in senior marketing positions, Caroline is set to bring a wealth of marketing, leadership and brand experience to The Athlete’s Foot business and our marketing function. Read more »

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