San Andreas claims top spot, knocks Mad Max: Fury Road into second

Dwayne “The Rock” Johnson disaster flick San Andreas claimed the top spot at the box office in its opening weekend, taking $3.221m on 449 screens.

The film, which follows the life of a rescue chopper pilot who sets off to rescue his daughter after a massive earthquake rocks California, bumped Mad Max: Fury Road into second place after its fortnight at the top, having earned a total of $16.327m after $2.519m on 389 screens.

Spy, the Fox film starring Melissa McCarthy and Jason Statham, was in third place with $2.442m on 369 screens. Read more »

SA Health raises awareness of violence directed at ambulance officers in new online campaign

South Australia Health is highlighting the rise in violent behaviour towards ambulance officers in a new campaign from Showpony Advertising.

The online campaign is filmed vertically on an iPhone and shows an ambo being attacked by a friend of a person he is treating. It ends with the tagline “I can’t fight for your mates life if I’m fighting for mine”.

Read more »

Stan inks deal with Telstra for free customer access in a bid to grow awareness of SVOD

Stan Australian streaming service Stan has forged an agreement with Telstra which will see its product offered alongside rival Presto within the telco’s broadband bundles. 

The deal will be seen as a surprise to many in the industry as Telstra owns 50 per cent of pay-TV company Foxtel, which in turn owns half of rival streaming service Presto, which Telstra also offers on a six-month free plan.

Stan CEO Mike Sneesby defended the move, which comes four months after Stan penned an agreement with Vodafone, arguing the future of SVOD (streaming video on demand) would likely see a variety of offers across various telcos.

“When we launched the Vodafone partnership (in February) there were lots of questions about would this be the only partnership,” said Sneesby. “We were very open about the fact we would continue to talk to all the major telco players around broadband.” Read more »

Beautyheaven Group shows Bauer ‘how digital can work’ as it revamps website

beautyheaven

Beautyheaven Group is showing parent company Bauer Media “how digital can work”, with the group now looking at how best content can be best shared between them.

“Part of the reason why Bauer wanted to acquire us was the digital expertise this business has grown. We’re only digital, we have never had a print background,” publisher Jackie Maxted told Mumbrella.

“We started online and that’s very much were we’re staying. We’re about helping Bauer understanding how digital can work and that’s there interest in acquiring us in the first place.”

The group, which comprises Beautydirectory, BeautyHeaven and Homeheavenwas bought by Bauer Media in February, and has just completed an overhaul of its platforms. Read more »

Industry calls for ‘borderless’ market amid clampdown on illegal foreign TVC directors

Ritchie

Ritchie

A leading production house executive has called for the international market to become “borderless” to allow staff to work around the world, amid a crackdown by the Australian Directors Guild (ADG) on foreign TVC directors working illegally in Australia.

ADG CEO Kingston Anderson told Mumbrella they have already amassed “significant evidence that we have been passing onto the immigration department” during the crackdown, which is being run with union the Media, Entertainment and Arts Alliance (MEAA) and Department of Immigration.

But Revolver’s executive producer and managing director Michael Ritchie said while he was not aware of anyone who was breaking the law in this way the industry needs more cross-border cooperation on the issue, adding: “If we put borders in, we’ll kill our industry.” Read more »

Freeview confident of strong future despite failure to hit first year penetration target

Liz RossFreeview general manager Liz Ross has admitted Freeview Plus will fall short of its first year targets but insisted it was well placed to become an integral part of the TV viewing experience in Australia.

Ross said penetration of HbbTV FreeviewPlus will be above five per cent by the time of its first anniversary in September but conceded it would not reach the original target of reaching one in 10 households.

The “slower than expected” arrival of Freeview Plus certified Samsung products and retailers “sitting on the fence” have made such targets “tricky”, Ross said.

Read more »

More than 50 job roles in the air as ABC seeks to make Regional division more efficient

ABC Regional

The ABC is set to axe more than 50 roles amid a restructure of its Regional division aimed at making it more efficient by getting staff working across different platforms.

Mumbrella understands 55 roles – 42 regional content manager positions, seven regional content directors and six state editor positions – are being abolished under the plans, although ABC Regional director Fiona Reynolds insisted just 50 roles are being abolished, with 52 more being created.

The Community Public Sector Union (CPSU) and Media Entertainment and Arts Alliance (MEAA) will meet with management over the restructure this afternoon. Read more »

HCF uses gifts to attract new customers with a campaign set in a vending machine

Health insurer HCF is promoting its giveaway of free gifts to lure new customers in a new campaign set in a vending machine.

Created by Momentum Worldwide, the ‘HCF Fun Machine’ campaign features men dressed as a palm tree, a bicycle, and a shoe in a vending machine urging a new customer to “pick me” as other limited free gifts.

Read more »

Squabbling Italian family sell pasta sauce in latest ‘Like brands’ Aldi spot from BMF

Aldi has released the 13th spot in its “Like Brands. Only Cheaper” series with an ad for pasta sauce featuring a noisy Italian family.

The 30s TVC features a divided Italian family arguing over which pasta sauce tastes better – the Aldi brand, or the ‘other supermarkets’ brand.

Read more »

Richard Reid and Jules Lund add celebrity sparkle to Mumbrella360 gameshow

LA-based showbiz correspondent Richard Reid and Hit network radio presenter Jules Lund are among the panellists for Mumbrella360’s gameshow about the future of media, Game For Change.

PHD's future of media gameshow at last year's MUmbrella360

PHD’s future of media gameshow at last year’s Mumbrella360

Mumbrella360 takes place at the Hilton Hotel in Sydney this Wednesday and Thursday. Game For Change is curated by media agency PHD and moderated by its APAC head of strategy Chris Stephenson.

McCabe, speaking at last year's Mumbrella 360

McCabe, speaking at last year’s Mumbrella 360

Also on the panel are Helen McCabe, editor-in-chief of Bauer Media’s Australian Women’s Weekly, Leif Stromnes, MD of strategy and innovation at DDB and and PHD strategy director Krisztian Zvara.

Reid will also be appearing at Thursday night’s Mumbrella Awards at The Star in Sydney, where he will be judging the best dressed guests at the event. Read more »

Comedy Channel’s Open Slather slides on second outing as Seven wins evening

The second outing of the Comedy Channel’s new sketch comedy Open Slather saw its audience slide, only managing to grab 131,000 national viewers in the 7.30pm timeslot.

Last week’s debut of the show, which features the likes of Gina Riley, Magda Szubanski and Michael Veitch, was watched by 243,000.

Meanwhile on free-to-air, Seven’s whole house reveal for House Rules was the most-watched non-news show of the evening, grabbing a metro audience of 1.131m from 7pm, up on last week’s audience of 1.068m.

Read more »

Special Group extend ‘Feels Like Home’ campaign to outdoor featuring Qantas crew

QA772_RTF_WESTF_Pitt_St_PTQantas is extending its Feels Like Home brand campaign across digital, print and outdoor, with the campaign featuring Qantas staff explaining why they love their job.

Created by Special Group, the campaign features a pilot, flight attendant, operations staff and a lounge host. Read more »

Actress Isla Fisher fronts ING Direct campaign as brand looks to become a ‘primary bank’

Australian actress Isla Fisher is spearheading a multimillion dollar campaign for ING Direct as it looks to shift perceptions of the brand and position itself as a “main bank”.

Executive director, customer, John Arnott, said the “screen led” drive, which includes social, digital, TV and cinema, signals the beginning of a new marketing strategy for the company.

The campaign is the first major work for the brand by VCCP who won the creative account in December.

Read more »

Morning Update: Carl’s Jr celebrates America in latest ad

AdWeek: Carl’s Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips Cheeseburger

Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl’s Jr. So, this 72andSunny ad for that monstrosity—an official menu item called the Most American Thickburger—celebrates that patriotism to a ridiculous degree. And Samantha Hoopes in a stars-and-stripes bikini is just the beginning.

Read more »

UM boss Mat Baxter joins PR convergence panel at Mumbrella360 conference

Mat BaxterMat Baxter – the agency boss who sparked a debate about PR turf when he declared that UM was no longer a media agency and would now be doing battle for earned media territory too – is to put his case at Mumbrella360 on Wednesday.

Among the panellists Baxter will be debating with is Anthony Freedman, co-founder of PR agency One Green Bean. Freedman, who also runs ad agency Host, warned Baxter in February that shifting his agency’s cultural thinking into public relations territory would be tougher than he thought.

They will join panellists including Matthew Gain, chief operating officer of PR agency Edelman and digital strategist Karalee Evans, who blogged earlier this month on “the Great Convergence” of agency offerings. Evans has worked clientside and at PR, creative and digital agencies.

Completing the panel is Droga5 ECD Steve Coll, who is a long time champion of creating campaigns that generate PR.  Read more »

mX editor-in-chief Craig Herbert says staff ‘gutted’ by closure of commuter newspaper

mX coverCommuter newspaper mX editor-in-chief Craig Herbert has said staff are “gutted” by the decision to close the struggling commuter paper, in a front-page editorial which also thanked readers for their support.

News Corp confirmed yesterday that the newspaper’s last edition will be on June 12.

The publisher’s CEO Julian Clarke blamed the closure on the shift to mobile of its young commuter audience, which he said made the “decision inevitable”.

“It’s been a fun and frenetic journey for all who have had the privilege to work on mX over the years, and every single member of the mX family is gutted by the decision to pull down the curtain,” wrote Herbert, in his editorial thanking readers. Read more »

Arnie to spruik Terminator Genisys as guest co-host on The Project

Hollywood star and former Governor of California Arnold Schwarzenegger is set to co-host Ten’s The Project next Friday to push Terminator Genisys which sees the action star reprise his iconic character alongside Australian actor Jai Courtney.

Schwarzenegger has most recently been seen on Australian screens in Realestate.com.au’s campaign which saw him confuses Australia with his home country Austria.

Read more »

Newspoll workers to protest sacking, asking for fair redundancy packages and references

Screen Shot 2015-05-29 at 2.21.25 pmAround 100 Newspoll workers are expected to protest their sacking this afternoon in an attempt to secure fair redundancy packages for more staff and reference letters.

News Corp Australia are set to close the polling arm next month in a move that will end decades of live fortnightly telephone polling, although staff say they only learnt of the closure through an article published by The Australian.

National Union of Workers organiser Jafar Kazim said the staff are looking to gain some “respect” from News Corp, describing the sacking as a “real tragedy”. Read more »

 
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