News Corp reports loss amid writes-down but makes no mention of Australian newspapers

Screen Shot 2015-08-13 at 8.44.02 amPublisher News Corp has reported a financial year loss of US$149m ($201.7m) amid various write-downs and impairment costs, including a US$371m non-cash write-down the value of its struggling education business Amplify.

The full year result came despite an 11 per cent lift in earnings, off the back of strong growth in digital real estate businesses REA Group and Move Inc, with an EBDITA of US $852m ($1.153bn) and a one per cent rise in revenues which grew to $8.63bn.

News Corp’s news and information division, which publishes its newspapers globally, saw revenue and profits slip with revenues declining three per cent from US$6.1bn ($8.2bn) to US$5.9bn ($7.9bn) while EBITDA fell six per cent to US$620m ($839m).

Unusually the publisher made no specific mention of the performance of its Australian newspaper businesses or market conditions in its result statement. Read more »

The Bachelor tops The Hotplate but Seven secures biggest audience share for the night

The 2015 Bachelorettes with Sam Wood

The 2015 Bachelorettes with Sam Wood

The Bachelor overhauled The Hotplate last night recording its strongest audience yet for the current season and claiming the title of most watched entertainment show for Wednesday.

Ten’s dating show had 992,000 viewers, up from 805,000 last Wednesday and easily won across all the demographics, while Nine’s cooking show slipped back to 764,000 viewers in the 7.30 timeslot after pulling an audience of 914,000 last week and was fourth in the 25-54 and 18-49 demos.

Seven ran new episodes of Border Security and The Force at 7.30pm and 8pm, getting 747,000 viewers and 710,000 respectively, and managed to gain an audience share win for the second night running with 18.3 per cent, to Nine’s 18 per cent and Ten’s 14.6 per cent. Read more »

Morning Update: Bic apologises to women, Tinder gets touchy over Vanity Fair article

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Ad Week: Bic apologises for women’s ad that mostly just made women furious

Bic continues to have trouble talking to women.

The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed spectacularly in South Africa this week, posting a tone-deaf ad on social media for national women’s day that drew swift criticism—and soon led to an apology.

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ADMA chief calls for ‘six figure salaries’ for staff in bid to improve levels of customer service

Jodie SangsterAustralian business should take a leaf out of America’s approach to customer service and start paying staff $100,000 or more for their skills, the chief executive of the Association for Data Driven Marketing and Advertising has said.

Jodie Sangster described good customer service as the “ultimate marketing” which says much about “who you are as a brand”.

But its importance has often been overlooked and been regarded as the “last point” in the customer experience puzzle, she said.

Referring to comments made by Leonard Brody, president of US-based clarity digital, at the ADMA Global Forum, Sangster said: “Leonard Brody said many companies in the US are starting to pay six figure salaries for customer service teams. That’s the level of importance we should be putting on customer service and the importance it plays in the customer experience”. Read more »

Ad watchdog dismisses complaints against Handee Ultra’s ‘good sheet’ TV ad

The Ad Standards Board has dismissed complaints arguing Handee Ultra’s ‘good sheet’ TV ad was “offensive”, ruling that in the context of an ad for a paper towel the “implication of a mild swear word is not inappropriate”.

Complainants argued the ad, which plays on people swearing when making a mess, was inappropriate “especially in the family TV viewing time”.

“This is trying to be a smutty play on words or something, given the similarity of sheet and shit,” one complaint read. Read more »

Julia Gillard seeking legal advice after being quoted in anti-gay marriage advert

Former Prime Minister Julia Gillard.

Former Prime Minister Julia Gillard.

Former Prime Minister Julia Gillard is seeking legal advice after she was quoted in a controversial full-page anti-gay marriage advert which ran earlier this week.

She believes her words, originally spoken in the National Apology for Forced Adoption in March 2013, have been “taken out of context and misused”.

In a statement, the former Labor leader branded the “It’s. Not. Marriage.” campaign by the Australian Marriage Forum, which featured in The Australian on Monday, as “hurtful” and “offensive”. Read more »

UM to retain News Corp’s digital media buying



Australia’s largest newspaper publisher News Corp is to keep its digital media buying with media agency UM despite moving the rest of its media buying to Mediacom earlier in the year, Mumbrella can reveal.

Damian Eales, managing director of News Corp’s metro and regional publishing, today addressed industry rumours that the publisher was looking to return media buying to UM saying it had made the decision to retain digital media buying with the IPG Mediabrands media agency.

“We always took our mass media business away and Mediacom have that specifically and there is no change to that – it is business as usual,” Eales, told Mumbrella. “At the time we didn’t take away our digital from UM.

“We were considering other alternatives with digital but what we have decided to do is leave our digital business with UM.” Read more »

Enero Australian earnings increase but revenue slides amid spate of senior executive departures

Matthew Melhuish EneroMarketing group Enero remains in the red after posting a net loss of $2.8m in the 2015 financial year – a marginal improvement on last year – on the back of an eight per cent decline in revenue.

The loss for the holding company which owns agencies including BMF and Naked, is down from $2.9m in 2014 and comes despite a two per cent rise in operating earnings to $9.2m.

Enero chief executive Matthew Melhuish admitted the group faced “challenges relating to specific businesses” during the year but insisted the foundation of the company was now “stronger”.

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Tourism Australia creates branded TV series as food and wine push hits the small screen

Tourism Australia is continuing to mine content from its Restaurant Australia campaign with the food and wine marketing push set for its own mini-TV series.

The three-part branded content program, Restaurant Australia, begins on 7Two this Sunday with Tourism Australia collaborating with The Precinct Studios to bring the campaign to the small screen.

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Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network

RecipesPlusBauer Xcel Media is expanding its international digital food network RecipesPlus following the launch of online food hub locally and the launch of RecipesPlus in the UK and USA.

The RecipesPlus network offers a global approach to content and strategy, with the hub handpicking content from several countries where the publisher has a food heritage.

It aims to bring users the best recipes complemented with a tailored editorial offering.

Commenting on Food to Love and the broader RecipesPlus strategy, Bauer Xcel Media Australia managing director Carl Hammerschmidt, said: “The launch of has enabled our business to reinforce its strength within the food media segment, allowing us to take the conversation with consumers from weekly to minutes. Read more »

Publisher Latté Life launches free fortnightly newspaper in Sydney CBD to fill void left by mX

City CircularEastern suburbs newspaper Latté Life is launching a new free newspaper designed to replace the void left by News Corp’s mX which folded in early June.

The fortnightly City Circular will be distributed in the same way mX was, by hand at inner city train stations, and will also be distributed to cafes and office blocks with the publisher predicting an average readership of 75,000.

City Circular editor Jane King told Mumbrella it was a good opportunity for them to extend into what had previously been News Corp’s territory, rejecting the idea that audiences had become too focused on the online experience.

“For us we find with our papers, the growth has been so rapid and I think it’s because we’re so connected locally with our communities, it’s a different feel we have, it’s a different flavour,” she said. Read more »

Mumbrella360 video: Determining the true ROI for your media decisions

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.


Andrew Palmer (Executive Director, Nielsen) and Mary Ann Azer (Executive Director, Magazines Publishers Australia)

Knowing the true ROI of your media activities could have a huge impact on what decisions you make. In this Mumbrella360 session Andrew Palmer, executive director at Nielsen, and Mary Ann Azer, executive director, Magazines Publishers Australia, share their local global learnings in the area of econometric modelling. Read more »

Volvo puts digital at the core of new campaign as firm promises four-year ‘product onslaught’

Volvo has struck major digital advertising deals with Fairfax and Westfield as part of its most extensive marketing campaign for years to promote the launch of its new people carrier.

The car manufacturer is also airing internationally-produced TV ads in the multi-million dollar push which marks the introduction of the XC90, branded Volvo’s most significant product launch in a decade.

But Volvo Cars Australia marketing director Oliver Peagam said digital is very much “at the core” of the campaign, with around 60 per cent of media spend ploughed into digital creative.

Creative agency Grey Sydney worked on the campaign along with media agency Mindshare.

Read more »

Seven’s cat video show nearly doubles Restaurant Revolution audience and wins night

Seven’s move to air Cats Make You Laugh Out Loud – a compilation of cat videos – in place of struggling reality show Restaurant Revoilution paid off last night as the show won its timeslot with 917,000 viewers.

The show, airing at 7.30pm, trumped Nine’s cooking competition The Hotplate, which fell to 839,000 viewers, and Ten’s The Great Australian Spelling Bee which dropped again on its fourth outing to 642,000, according to OzTam’s metro overnight ratings.

Seven wasted no time in trumpeting the show as the top entertainment offering of the night on Sunrise this morning, with the show helping the channel win in total audience share.

But while cats won in total people The Hotplate stole the crown in all the advertising demographics, relegating it to second spot, with the Spelling Bee fifth in the 16-39 demo. Read more »

Morning Update: Fox anchor’s Kardashian storm off; Netflix v HBO; Geico unleashes the Kraken

The Guardian: ‘I can’t take any more’, Fox anchor storms off set in Kardashian protest 

Anchor John Brown walks out of a live broadcast on Fox 35’s Good Day Orlando on Friday in protest against a story about Kylie Jenner’s new rabbit. Brown tells fellow anchor Amy Kaufeldt ‘I’m having a good Friday so I refuse to talk about the Kardashians today’ and then continues to argue with Kaufeldt and guest Jenny Castillo from out of shot

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ABC launches in-house creative agency ABC Made, claims new centralised model is cheaper

Public broadcaster the ABC has launched its own in-house creative agency, ABC Made, arguing the move to one creative marketing division will bring cost savings.

insitu2The creative division has been built to service the broadcaster’s marketing needs across TV, radio, news, international, commercial and digital.

ABC Made is being led by former head of ABC TV marketing Diana Costantini, with ABC director of marketing and audience Leisa Bacon saying: “The in-house agency has been set up to maximise our creative staff across the organisation. It will deliver more efficiencies while keeping audiences front and centre.”

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FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit



One of the best-known names in the Australian sporting world and CEO of the Football Federation Australia (FFA) David Gallop will be the keynote speaker at the first Mumbrella Sports Marketing Summit next month.

Gallop, a former CEO of the NRL, has headed up the FFA for the last three years, and will set out his vision to make football the number one game in Australia in the next 20 years.



He is joined on the program by Australia’s Mr Football and long-time SBS presenter Les Murray, former acting head of the NRL and now Repucom Australia managing director Shane Mattiske, Seven West Media’s Kurt Burnette and Netball Australia CEO Kate Palmer, among host of other big names.

Marketers joining the line up include Holden’s chief marketing officer Geraldine Davys, Visa’s Caroline Dempsey, ANZ’s head of marketing Carolyn Bendall and Chris Maxwell, the man responsible for sponsorships for brands including VB and Carlton among many others at Carlton & United Breweries.

Read more »

Virgin Mobile accuses rival telcos of milking consumers amid confusion of the value of data

Screen Shot 2015-08-10 at 12.33.51 PMThe chief executive of Virgin Mobile has accused competitors of making “bucket loads” of money by “selling air” as he heralded the “customer first” strategy behind his firm’s data rollover offer.

David Scribner said it was “amazing” customers are forbidden from carrying over unused data, texts and calls and claimed consumer’s still have little idea of the value of data.

“What is a gig worth?”, he asked delegates at a conference. “Every time you download a movie how much data does it use on your plan? What about when you download a song? No one knows this and the industry for so long has used this. Why? Because it’s selling air.”

He said no one has any real idea of how much data they have used “which is really scary”, adding that less than 10 per cent of mobile users break their data each month but over 80 per cent break it sometime in six months.

Read more »

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