The theme of the 2014 program is ’Make It Famous’ where potential graduates will be given the challenge of making famous a mundane item such as a rock, pen lid, key, lint, toilet paper roll or lollipop stick.
To launch the campaign, DDB has partnered with a number of illustrators to bring these objects to life. The objective according to the agency is: “to make these everyday objects impossible to ignore”.
Myer boss Bernie Brookes to be involved in creative pitch as retailer begins hunt for new marketing boss
Myer says CEO Bernie Brookes will be taking a “keen interest” in the retail chain’s current creative agency pitch, following the move of marketing boss Megan Foster to the role of managing director of the company’s fashion label Sass & Bide.
The changes are part of a wider restructure of the marketing division which will eventually see a new Myer marketing boss take responsibility for the company’s marketing, digital services, online, loyalty program, events and commercial services.
“The pitch is still being run through our procurement team but it is a very important contract,” said a Myer spokesman, who emphasised the pitch would continue despite a new marketing boss not yet being appointed. Read more »
Children’s charity Act for Kids has launched a new advertising campaign built around the idea that many abused and neglected children have never heard a nursery rhyme or been sung to sleep with a lullaby.
The campaign, created by creative agency Publicis Mojo Brisbane, is called Twinkle Twinkle and encourages Australians to sing alullaby or nursery rhyme for a child who’s never heard one.
The awareness campaign aims to raise awareness and donations for Act for Kids and will run across TV, cinema, press, radio, social and digital.
“We were heartbroken to learn that most of these kids have never even heard a nursery rhyme. It drove us to highlight the overlooked – yet just as poignant – effects of child abuse and neglect,” said Rob Kent, managing partner Mojo Brisbane. Read more »
The announcement comes after a four month pitch process. UM already holds the master media account for the Federal Government.
Media agency ZO has won the account for the NSW’s classified notices. Match, Mediacom and Optimum Media Direction are on the media planning panel along with UM.
The announcement: Read more »
The Spice Agency in Sydney has produced its first masterbrand project, repositioning the Jim Beam brand for the first time in ten years.
Former Energi Design creatives Ray Laws and Dimity McDonald, who founded The Spice Agency, brought Beam Global with them when they established their own business in December 2010.
The redesign will cover all Jim Beam products in Australia, starting with the Jim Beam and Zero Sugar Cola can now ready to hit the shelves.
Laws, founding partner and creative director at The Spice Agency, said the project is the first master brand repositioning for the agency, which now has a staff of six and counts Kimberly-Clark, Campbell Arnotts and Canadian Club are among its clients. Read more »
Channel Ten’s debut of cookery show Recipe to Riches had a disappointing first outing last night, with just 616,000 viewers across the five capital cities, preliminary overnight ratings from OzTAM show. Recipe To Riches was fourth in its timeslot and 18th for the night.
The show featuring Droga5 creative chairman David ‘Nobby’ Nobay, who offers marketing advice, saw a battle between three amateur chefs who attempted to produce their home cooked recipes for a mass market. The winning product, Concetta’s Croqs, made by 48-year-old Connie Tavella, will today go on sale across Woolworths supermarkets. Read more »
The first full length trailer has been released for The Turning, one of the big hopes of the year in Australian film.
The Turning, based on author Tim Winton’s novel, has each of 17 chapters directed by some of Australia’s most respected film makers. A high profile list of Australian actors feature in the film.
Welcome to a new section we’re calling “The Catch Up” which gives you highlights of the media and marketing news that broke overnight.
Ad Age: One Direction’s Over-the-Top Perfume Ad – Boy Band One Direction has copied Justin Bieber in launching a new perfume brand.
“Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. singers’ “Our Moment,” scent is being promoted using a saccharine sweet commercial that makes the most out of the band’s boyishly good looks.” Read more »
Walton, a principal with the firm, said that he was leaving on good terms and would be moving on to new challenges.
“I have sold my share of the business,” said Walton, “I had a brilliant time at Quantium. They are a great company and I learnt a ridiculous amount in my four and a half years there.” Read more »
The shift sees rivals DDB and The Monkeys picking up more creative work although Droga will remain on Telstra’s wider roster of approved agencies. Mumbrella understands that Droga5 has redeployed staff on the account to other clients as a result of the move to project-based work only. The shift took place some months back, but was not reported at the time.
“We still enjoy a loyal and vibrant relationship with Telstra,” David Nobay, creative chairman of Droga5, told Mumbrella in a statement. Read more »
Ikea has devised two possible layouts for hopeful Prime Ministers Tony Abbott and Kevin Rudd in newspaper ads published today.
The half page ads featured in Sydney’s The Daily Telegraph, Queensland’s Courier Mail and The Herald Sun in Melbourne and are featured on the Ikea website.
The “kitchens fit for a PM” – the “Abutt” and the Ruddick” – were created in-house, Ikea said. The brand’s regular creative agencies are The Monkeys, and 303Lowe in the West.
The kitchens have been designed around the notorious traits of the political party leaders.
A karaoke version of Rick Astley’s Never Gonna Give You Up is at the heart of a new ad for the Ford Focus.
The ad – “Play anything” – spruiks the car’s Sync service, allowing voice control of music and phone calls. Read more »
The boss of the direct marketing industry’s trade body has spoken out against plans by Labor to blitz voters with campaigning phone calls in the run up to the election.
Unlike brands, political parties are exempt from respecting the requirements of the Do Not Call register which allows consumers to state that they do not wish to receive marketing phone calls.
Jodie Sangster, CEO of the Association for Data-driven Marketing & Advertising (ADMA), Jodie Sangster said the impact would be on marketers who use telephone marketing responsibly.
According to The Sydney Morning Herald, Labor will, over the next fortnight, use the American campaign techniques of having an army of volunteers and campaign staff calling voters and urging them to vote Labor. Last Thursday night alone, the political party reportedly called 24,000 voters. Read more »
Sucking on a mint helps to charm bikies, cops and circus bosses in a new for Wrigley’s Eclipse hard-pressed mints by DDB Sydney.
The TV-led campaign also introduces a new tagline for the brand, “Say Hello to Fresh”.
KFC has launched another instalment of its “Say it with chicken” campaign with an ad for the new Spicy Hot Twister promoting good relations in the workplace.
The 30 second ad builds on the brands mateship strategy with an office setting where colleagues make peace after awkward circumstances by offering a new KFC Spicy Hot Twister.
The Labor Party poster has been erected at at City Hall in Central, Hong Kong’s busiest district. The ad reads: “A positive plan for schools, jobs and a strong economy”.
The ad has caused a stir in Hong Kong because of the high cost of the ad, with local media and politicians discussing the issue. An article ran in local newspaper Mingpao yesterday and this picture was taken by local politician Charles Mok, an active Twitter user.
The first live results show of The X Factor brought 1.428m viewers to Channel Seven last night, making it the top entertainment show of the evening, according to preliminary overnight metro ratings from OzTam.
It followed the first live performance show on Sunday night and saw the departure of Natalie Bassingthwaighte’s girl group Adira-Belle, leaving 11 finalists in the competition. The X Factor was also top in the key advertising demographic of 25-54.
Meanwhile, Nine’s 80s-themed night worked reasonably well for the network. Big Brother had an 80s party before its live eviction, drawing an audience of 887,000 across the five cities between 7pm and 8.30pm. It was also fourth in 25-54. Read more »
Supermarket chain Aldi is to launch new TV ads in its “Prices you’ll love talking about” ad campaign.
The two ads – by creative agency BMF – feature an annoying golfer dragging his cheap cheese into the game, and a doctor spruiking low priced yogurt during a patient consultation. Read more »