Naked appoints ex-Microsoft sales chief Richard Dunmall as global CEO

Richard Dunmall

Enero strategy agency Naked Communications agency has appointed a former Microsoft sales executive as its new global CEO.

Richard Dunmall joins to helm the agency two months after the exit of Steve Gatfield, who left after a year in the role of global chairman in September.

The 36 year-old Brit will report to Matthew Melhuish, Enero’s group CEO.

Naked co-founder and chairman Jon Wilkins said in a statement: Read more »

ABCs: Digital growth for Fairfax and News but from low numbers

News Limited and Fairfax Media are continuing to grow their digital sales, but from a low base, data released to coincide with the Audit Bureau of Circulations’ latest numbers suggests.

Using the approved ABC methodology, The Australian has 31,241 paying digital subscribers, most of whom have paid for the Digital Pass, which gives them access to it on the web, mobile and via the tablet edition. Read more »

ABCs: Newspaper print decline continues

Fairfax Media’s Sydney Sunday paper The Sun-Herald was again the biggest faller in the latest set of newspaper print numbers, with its rate of decline increasing since the last set of audited numbers were released.

The newspaper saw a drop of 21.3% in the quarter from July to September compared to the same period a year before. This was a slight increase on the 18.66% drop when the previous audited numbers came out three months ago.

In the new set of numbers, not a single metro Sunday paper was in positive print territory. Read more »

NRMA Insurance campaign says thank you to State Emergency Service volunteers

NRMA Insurance has teamed up with the State Emergency Service to create a campaign to mark National SES Week.

The campaign centres on ways for people to say ‘thank you’ to SES volunteers for a total of 893,057 hours of service they gave this year, helping communities in storms, floods and many other emergencies. Read more »

Curious Films launches global film to raise awareness of child exploitation

Curious Film director Ash Boland was behind the camera for a short film for the MTV Exit Foundation to raise awareness of human trafficking and child exploitation.

The film, which backs charity groups USAID, AUSAID and Walk Free, is to air globally. Read more »

Insurer invites mo-growers to ‘look Schick hot’

Schick is offering free moustache insurance as part of its sponsorship of charity movement Movember.

The campaign encourages mo-growers to ‘Look Schick Hot’ by liking Schick’s Facebook page, where they will be given the tools to style their upper lips. Read more »

ABCs: Famous and BRW rise as Zoo and Grazia decline

Famous

Rising: Famous

grazia

Falling: Grazia

Just two weekly magazines bucked the trend and showed an increase in circulation in the latest set of numbers from the Audit Bureau of Circulations.

Famous, published by Pacific Magazines, grew its circulation by 2.5% to 90,176.

The other winner was Fairfax Media’s BRW, which grew by 1.4% compared to the same period a year before.

At the other end of the table, two ACP titles – Zoo Weekly and Grazia – saw significant falls. Read more »

Brynne bounces back for Seven

brynne bedazzledSeven’s Beauty And The Geek was the only entertainment show to rate above 1m viewers on what was a painfully slow Thursday night for both Nine and Ten.

Seven’s schedule benefited from the absence of Big Brother on Nine. Beauty And The Geek averaged an audience of 1.284m, according to preliminary overnight metro ratings from OzTAM. This was significantly up on the previous week’s 712,000. It also won in the key advertising demographics of 16-39, 18-49 and 25-54.

Also recovering for Seven was Brynne: My Bedazzled Life which drew an average audience of 910,000 – well up on last Thursday’s 680,000. The Brynne Edelstein reality show also skewed attractively for Seven’s advertisers – while it was only eighth among all people, it was second in the 16-39, 18-49 and 25-54 demos. Read more »

Liquor retailer launches national campaign: Better get to Bottlemart

Adelaide agency KWP! Advertising has released a series of TV commercials for independent retailer Bottlemart.

The series, which will run nationally, features six different situations where tricky situations are made easier by Bottlemart. Read more »

Breaker Morant’s Matt Carroll joins Screen NSW

A veteran Australian film producer has joined NSW’s screen agency to work on attracting large productions to Sydney and NSW.

Breaker Morant-producer Matt Carroll joins Screen NSW as director of production attraction and incentives, as the agency boasts almost 80% of Screen Australia’s national film and television production investment. $528 of the total $623m was spent in NSW. Read more »

Dylan Lewis joins Nova Adelaide’s breakfast team

Dylan Lewis joins Nova Adelaide breakfast

Nova Melbourne’s Dylan Lewis will join Shane Lowe as Nova Adelaide’s new breakfast team it has been announced.

Lewis moves to Nova 91.9 from Nova 100 in Melbourne where he has hosted the 1-4pm weekday slot. Read more »

BBC Australian Good Food magazine to close

australian good foodBBC Worldwide and ACP’s joint venture BBC Australian Good Food magazine is to close because of a lack of advertising.  The title was produced by Park Publishing as a joint venture between the two publishers.

The axing of the four year old monthly comes less than a month since NewsLifeMedia announced that it was closing Masterchef magazine.

The magazine’s last audited circulation was 68,155. The title was edited by former Australian Home & Garden deputy editor Betty Baboujon with Neale Whitaker as editor-in-chef.

The December/ January edition will be its last.

A statement said: “In a highly competitive market the magazine has not secured the advertising support it needed, and having fallen short of commercial expectations the partners have decided to discontinue the local printed edition.”

A spokesman for ACP said that four staff were affected although it was hoped that all of them could be redeployed.

Read more »

Foxtel commissions The Real Housewives of Australia

Real Housewives of New York

Foxtel has announced that it has commissioned reality series The Real Housewives Of Australia.

The Arena series will be among the first in the Real Housewives franchise outside of the US, where series have included The Real Housewives of Orange County, New York City, Atlanta, New Jersey, Beverly Hills and Miami. There ave also been Athens and Israel versions.

The Orange County series is now in its eighth season.

The show will be made by Matchbox Pictures with casting to begin soon.

The announcement: Read more »

Jack Watts Currie launches Praise Mayonnaise campaign

Praise Whole Egg Mayonaise

The Praise print ad

Ad agency Jack Watts Currie has created a print-led advertising campaign for Praise Whole Egg Mayonnaise.

The ad, featuring a woman holding a potato salad surrounded by people begging for more, is part of a national campaign to push the brand as number one in Australia.

Rob Currie, MD of Jack Watts Currie, said: “Praise started with mayo in Australia so it’s important the brand also stakes its leadership position in the whole egg segment, which is what this campaign is all about”. Read more »

Frank PR adds baby products, insurance and Style to client list

Sydney-based agency Frank PR has expanded its portfolio with numerous new clients across a diverse range of brands across travel insurance, baby products and subscription TV channels.

Among the recent wins, the Enero Group-owned agency has won Travel Insurance Direct, part of the World Nomads Group through a competitive pitch. Read more »

Mediabrands launches Magna Global in Melbourne

Marcelle Gomez and Tom Andrews

Mediabrands’ group buying unit Magna Global has opened an operation in Melbourne.

The unit will handle group buying for Mediabrands agencies UM, Initiative and MBThree, whose key clients include L’Oreal, Coles, Bunnings, Officeworks, Target and Kmart.

The unit will be run by Marcelle Gomez, currently a director at UM running the L’Oreal and World Vision accounts, as general manager.

Supporting her as investment director is Tom Andrews, UM Melbourne’s investment director. Read more »

Grill’d pledges to solve Australia’s problems, just as it has fixed its salad menu

grilld melbourne‘Healthy’ burger brand Grill’d has launched a campaign to introduce its new salad menu.

An in-store poster campaign sees the brand joke that it will attempt to ‘fix’ local problems in Melbourne, Sydney, Perth and Gold Coast, just as it has fixed its salads.

“We’ve listened to our customers, and upgraded our salad range to offer another option across all of our restaurants,” said Grill’d founder Simon Crowe. “With summer approaching we can now say we offer a great-tasting and satisfying alternative to complement our popular range of burgers. We now have something for everyone.”

Read more »

1.5m tune in to see Benjamin win Big Brother

Nine’s final episode of Big Brother saw 1.473m people tune in for the winner announcement, according to preliminary overnight metro ratings from OzTAM.

However, the numbers were down on the opening episode of the reality show which rated 1.618m after being heavily promoted during Nine’s Olympics coverage. Read more »

 
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