Droga5 unveils first work for Lynx

Droga5 has launched a new campaign for Unilever’s deodorant brand Lynx.

Targeted at 15 year old boys, this marks the first outing for Unilever since Droga secured a place on the Unilever business last month.

The campaign centres around the website, Lynxfastlife.com.

A press release from the agency reads: “By creating modular content, Droga5, in collaboration with Visual Jazz in Melbourne, managed to create multiple and randomised options for each stage of your life, intercut with hundreds of filler shots, so every time you view it you’ll live a different Fast Life – no two lives will ever be exactly the same.”

A TV ad was developed in Buenos Aires, but a series of teaser videos were developed locally by Droga in collaboration with Pulse in London.


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Robert Harvey leaves Publicis to run Aegis Media New Zealand

Robert Harvey, the group MD of Publicis Mojo and Zenith Optimedia in New Zealand, has been hired to run Aegis Media’s New Zealand operation.

Harvey will head up Aegis’s media division – based in Auckland – which covers the company’s Carat, MPG and Mitchell & Partners brands. The business has 40 staff.

He starts on December 5.

The announcement:

Mr Harvey joins Aegis from Zenith Optimedia and Publicis Mojo where he has been Group Managing Director since December 2010.

Paul Davey, MD – Media for Aegis Media (Australia and New Zealand), said: “Robert will bring an exceptional level of media and advertising industry experience to the Aegis Media team in Auckland and we’re thrilled to have him joining our business.”

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Hungry Jack’s: start every day in bed with an egg bacon muffin and a smoking hot model

Hungry Jack’s has unveiled a new campaign to promote its breakfasts.

In the ad, the narrator suggests that everyone should start off their day with a bacon and egg muffin, hash brown and cappucino, in bed with a model on a yacht.

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Ergon Energy announces marketing review winners

Ergon Energy has announced the winners of its brand, advertising and marketing review.

AJF Partnership’s Sydney office has been awarded the brand, advertising and media strategy, Decoder the direct marketing business and Khemistry has been handed digital duties.

The announcement, from Ergon’s brand and corporate marketing manager Andrew Roberts:

I am pleased to be able to announce Ergon Energy’s new Brand, Advertising and Marketing agency partnerships after a recent competitive tender process.

The successful agencies are:
+ AJF Partnership (Sydney) – Brand, Advertising and Media Strategy
+ Decoder (Brisbane) – Direct Marketing
+ Khemistry (Brisbane) – Digitial Marketing

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The Sphere Agency behind new ad for Scoopon

Melbourne’s The Sphere Agency is the agency behind a new ad for group buying site Scoopon.

The Sphere Agency was tipped to win the business by Mumbrella last month.

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Herald Sun ad stars mini versions of George Calombaris and Gary Mehigan

The Herald Sun has launched a campaign featuring young versions of George Calombaris and Gary Mehigan to promote its mini cook books.

The agency behind the ad was AJF Partnership.

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BCM revamps Queensland Theatre Company brand and launches ad campaign

Ad agency BCM has revamped the brand and logo for the Queensland Theatre Company and launched an advertising campaign to promote the new look and 2012 season.    Read more »

TV networks bank their first $45m of the licence fee rebate

Australia’s TV networks were gifted $45.7m by the Government as a licence fee rebate in the last financial year, media watchdog ACMA has confirmed.

In the Australian Communications and Media Authority’ s annual report, published today, ACMA says:   Read more »

CanTeen launches campaign for Bandanna Day

Cancer support foundation CanTeen has launched a campaign for Bandanna Day targeting “empathetic parents”.


The radio and print campaign aims to encourage Australians to purchase a bandanna to help support the charity which assists young people with cancer. It will also encourage parents to share their photos and stories on the National Bandanna Day Facebook page.    Read more »

Christy Peacock joins US Sydney as ECD

US Sydney has appointed Christy Peacock from Fallon North America to lead its creative department.

Peacock replaces Josh Moore, who left the agency at the beginning of August to join Y&R New Zealand as national ECD.

The appointment brings an end to a four month search.

Peacock’s notable work includes ‘Run rabbit Run‘, ‘Lose yourself in Melbourne’ and ‘Lead a Double life’ for Tourism Victoria while at Publicis Mojo.

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MediaCom leads Aussie finalists at Festival of Media Asia

Australia looks likely to collect a decent haul of awards at the Festival of Media Asia Awards 2011 in Singapore – with 31 shortlisted entries.

MediaCom leads the pack with nine finalists – for Skoda, Gillette Mach 3, Alienware, Superdry, Dell, Carlton United Brewers, KFC and Carnival Australia.

OMD has the second highest number of shortlisted entries – seven – for Wrigley 5 gum, Clinique, Visa, Johnson’s Baby, Telstra.

UM has five – for Lynx, Coca-Cola, Microsoft and Meat & Livestock Australia.

Technology marketing agency Tigerspike was the only Australian non-media agency to make the list, with an entry for Woolworths.

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Today in New York edges closer to Sunrise while Charlie’s Angels gets shifted to Go!

Today edged closer to Sunrise yesterday with only 5,000 viewers separating the two. The Nine show is being broadcast live from New York this week.    Read more »

Pro-carbon tax supporters spell out their message to parliament

The Say Yes Australia pro-carbon tax campaign yesterday saw a large collection of placards at parliament house spell out the words ‘Say Yes To Clean Energy’.

As reported yesterday, the campaign included a book publishing effort targeted at MPs ahead of the vote on the carbon price, which was passed in parliament today.

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GQ turns its spine into a stereo

GQ has turned the spine of its October/November issue into a stereo, complete with headphones and an audio message from Usher, for advertiser Belvedere Vodka.

After a switch on the spine is pressed ‘on’, a dance track plays. The R&B performer then says: “Belvedere Vodka is the same naturally smooth vodka that you know and love, in a product Red special edition bottle.”

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The average age of Australian gamers rises to 32

The average age of gamers in Australia has risen to 32, up from 30 in 2008, according to research from the Interactive Games & Entertainment Association.

The study found that 75 per cent of Australian gamers are aged 18 years or older, and the average adult gamer has been playing video games for 12 years.

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Aussie marketers: we don’t need social media expertise to be successful

Marketers in Australia and New Zealand say that an understanding of technology and social media are the things they need the least to be good at their jobs, according to a survey of CMOs by IBM.

In answer to the question, ‘What capabilities do you need to be personally successful over the next 3 to 5 years?’ only 12% said social media expertise – the lowest proportion in the survey.

What capabilities do you need to be successful over the next 3 to 5 years?

Technology savviness rated at just 26% – as did finance skills.

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BWM’s Megan Hales promoted to national planning director

Following the departure of planning director Matt Robinson to digital start-up AnalogFolk, revealed by Mumbrella today, BWM has promoted Megan Hales to national planning director.

Hales joined BWM from The Campaign Palace in August, to a newly created role of national head of digital strategy and planning.

Her promotion sees her role expanded to cover non-traditional media as well, and across the Sydney and Melbourne offices.

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AnalogFolk launches in Sydney with Yellow Tail as founding client



BWM planning director Matt Robinson and Tribal DDB creative director Matt Grogan are leaving their posts to launch the Sydney office of UK digital agency AnalogFolk.

The agency, which is the first international office of the independent digital shop, launches with Yellow Tail Wine as its founding client, winning the business from Amnesia Razorfish.

AnalogFolk Austraila opens for business on 1 November. The agency is recruiting, with a communities manager and a creative at the top of the wish list.

AnalogFolk was founded in 2008 by former Tribal DDB London managing director Bill Brock and ex-DDB London planning director Matt Dyke.

Explaining the meaning behind the agency’s name, Robinson said: “In digital, there’s so much talk about technology. But human beings are analog. We see our role as joining the digital and real worlds together.”

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