The campaign features a series of traditionally Sunday activities repositioned in a weekday office setting, from making fresh juice to mowing the lawn.
The campaign by creative agency BMF consists of four creative executions and is intended to encourage Australians to make time for a family dinner mid-week.
The event – Australia’s biggest film and television production conference – will be held in Melbourne for the next three years, as of this November, and brings to an end a decade of the event in Sydney.
Louise Asher, Victoria’s minister for innovation, services and small business and tourism and major events made the announcement, adding that the Logies would stay in Melbourne for another five years.
Asher said: Read more »
Across the various categories, the nominations include Justin Kurzel for Snowtown, Matthew Saville for The Slap, Tony Krawitz for The Tall Man, Paul Scott for documentary series Outback Fight Club and Bruce Hunt for Subaru XV’s Carwash.
Ranked by Comscore as the number one music platform in the US and UK, Vevo is a joint venture by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media to share the companies’ music videos with a integrated advertising on the platform and on its YouTube network.
Honda Civic has launched a new website intended to allow consumers to record a track using sounds the car itself makes.
The Civic Sounds campaign is fronted by Australian band Bluejuice, who will judge the submissions and pick the winning piece. The composer of the winning track will win a trip to Japan’s Fuji Rock Festival.
The elements include beeps, engine noises and the sound of car doors slamming.
Jason Deacon, associate creative director at DTDigital, the digital agency behind the campaign, said in a press release:
Lion’s Dare Iced Coffee has taken over an entire ad break on Nine, with a branded content piece featuring comedian Ryan Shelton.
The 13-week campaign, which breaks tomorrow, will involve TV, radio and online, and aims to get consumers to upload their own everday dilemmas on the Dare Facebook page for the chance to win $30,000 and have their problem fixed on national TV.
In a session curated by marketing and sports sponsorship specialists Octagon, the discussion will also feature Telstra’s GM of media, sponsorship and awards Toby Dewar.
The presentation – Gold Medal Passions and Starting Line Fumbles: The evolution of Olympic Sponsorship and Advertising on the eve of the London Games – will be led by Octagon’s strategy director Adam Hodge
The session will include TV, outdoor, print and experiential case studies, as well as Armstrong’s demonstration of the emotional connection to sport as he tells his story of winning gold at the Seoul Olympics despite being a rank outsider. There will also be a Q&A session with the audience.
The purpose for the split is to open opportunities for advertisers to target their message to specific regions.
The regional split will include the five main capital cities plus Darwin, Tasmania, regional NSW, regional Queensland, regional Victoria, regional WA and central Australia.
Ice cream chain Ben and Jerry’s has launched a campaign that rewards people in Sydney and Melbourne with random acts of kindness.
The campaign runs until the weekend and is intended to promote the brand’s “strong social mission.”
The Ben and Jerry’s cow mascot “Woody” is appearing in high traffic areas in Sydney and Melbourne giving away massages, train tickets, shoe shines, hugs and other tactical ideas designed to promote further random acts of kindness and a competition to nominate Australia’s kindest person. The winner receives a year’s supply of ice cream.
In a new cinema ad by agency M&C Saatchi, a man deliberately crashes his car just so he can get closer to a pair of underpants.
The tagline ‘Quality best appreciated up close’ is brought to life when a man smashes into another car so he can hug an air-bag covered with a pair of Miroslav briefs.
The campaign will run across print, radio and cinema, but not on TV.
Read more »
Host and PR agency One Green Bean are behind a new campaign for Lego to mark the toy brand’s 50th anniversary in Australia.
The campaign is built around the ‘Festival of Play’, a nine-month push to encourage kids and adults to celebrate through play.
A dedicated website LEGOfestival.com.au goes live today, as does a 90-second video that tells the story of how the first Lego brick arrived in Australia.
Radio presenter Kyle Sandilands has been labelled a misogynist in an attack broadcast on his own network. The swipe at Sandilands was aired on the Today Network’s national Hamish & Andy drivetime show during a pre-Logies special.
After pointing out that Australia’s Got Talent was up for a Logie TV award, Ten’s Charlie Pickering was challenged by hosts Hamish Blake and Andy Lee to demonstrate an impression of Sandilands, who is a judge on AGT.
Pickering began his mock Sandilands acceptance speech saying: “Mate, I hated it. Mate, Australia doesn’t have talent.”
After pausing, he drew laughs from Blake and Lee when he told them: “Sorry, every word coming into my head is literally too misogynistic to say on the radio.”
Returning to the Sandilands impression Pickering went on: “Governor General: Don’t like you, you’re a woman… anyone noticed that the Prime Minister has a vagina? No thanks.”
Hear the audio:
However, public broadcaster the ABC won the most awards, followed by Nine, Seven and Ten.
Blake pipped fellow nominees Adam Hills, Asher Keddie, Karl Stevanovic, Carrie Bickmore and Esther Anderson to the top gong.
Blake’s win was leaked online by The Herald Sun about an hour before the presentation of the Gold Logie and was a spoiler for the room. However Ten’s Breakfast reports Blake maintained he didn’t know before the announcement was made.
The Herald Sun has attacked both Google and ninemsn after it accidentally published online that Hamish Blake had won last night’s Gold Logie.
Simon Pristel, editor of The Melbourne based News Limited tabloid, claimed this morning that Google had accessed internal systems to get hold of an “unpublished” story. Google denies this.
Speaking on Triple M’s Melbourne breakfast show, Pristel claimed that Google had been able to search the company’s systems and “found” an unpublished story. Newspapers were given the results under a midnight embargo.
Meanwhile, in an official statement, the Herald Sun claimed that “at no time” was the story on its website.
The comments from the newspaper and Pristel appear to be at odds with a number of screengrabs of the Herald Sun around 90 minutes before the winner announcement.
The screengrab below appears to have been taken at 10.29pm, although it has a publish time within the story of midnight. It was published via twitter by Carly Findlay at 10.30pm last night. The official announcement came just after midnight. Read more »
Southern Cross Austereo moves national digital sales director Adam Furness to ‘best city in Australia’
A spokesperson for SCA Brisbane said “Furness is a Brisbane boy, and he’s moving back to the best city in Australia.”
The appointment comes 12 months after the Austereo Southern Cross merger and looks to be the first regional role after the creation of the national sales team announced in October, initially led by group national sales director Jeremy Simpson and now headed by Cathy Thomas after Simpson became GM of SCA Sydney.
The creation of the integrated sales team was rumoured to involve significant job losses.
Andrew Ure, a former director of International Forest Carbon at the Department of Climate Change and Energy Efficiency, is replacing Sarah Cruickshank, who is leaving Ogilvy after a ten-year spell to join Ure’s former department, where she will be assistant secretary.
Madam Tussauds Sydney opens its doors this morning, with media and entertainment figures made of wax including Hollywood actors Nicole Kidman and Hugh Jackman as well as Home and Away actor Ray Meagher and radio personality Amanda Keller of WSFM101.7’s Amanda & Jonesy show.
A promotion on the wax museum’s Facebook page has been inviting people to come to the opening event dressed as a celebrity.
Marketing for the museum will focus on PR, and the brand has no plans to hire an advertising agency. MediaCom handles media.
The show, produced by Shine, marked the relauch of Nine’s schedule after the Easter ratings break. It also recorded a peak audience of 2.9m.
Nine’s marathon presentation of The Logies TV awards rated an average of 1.378m according to preliminary overnight metro ratings from OzTam. The red carpet arrivals segment averaged 1.805m.
Seven’s series return of Dancing With The Stars, produced by Freehand, rated a credible 1.076m while its Titanic special sank to 545,000. Read more »