Ten begins to air infomercials on Breakfast

breakfast infomercial

Breakfast: Now with added infomercial

Ten has moved to protect its infomercial revenue from The Circle – which ended on Friday – by making the unusual move of running advertorials during Breakfast.

In a move that signals the network’s current hard-nosed drive to maximise revenue and control costs in a tough TV ad market, a spokesman told Mumbrella: “Yes, we are running advertorials in Breakfast. All of the advertorial advertisers that were booked into The Circle have been happy to move to Breakfast and Ten has retained all their business.” Read more »

Bundaberg Red: As smooth as life is rough

A fisherman, catfish and a swimming tongue feature in a new campaign for Bundaberg Red by Leo Burnett Sydney.

The ad introduces the the idea that a catfish has 18 times more taste buds that humans, but is ‘nature’s cruelest joke’ as it is restricted to life in a pond.

The ad finishes with the line, ‘As smooth as life is rough’.

Read more »

Telstra hires Eric Kearley as IPTV head

Telstra has appointed Eric Kearley from Television New Zealand as head of IPTV and pay TV.

He replaces Ben Kinealy, who left in May.

At TNZ, Kearley was head of digital media, channels and licensing. He also spent a ten-year career at MTV Europe, and a stint at creative venue The Hospital Club in London.

Telstra Media’s group MD Rick Ellis said: Read more »

Jonesy & Amanda: We’re breathing down Kyle’s neck in the ratings because he’s got to play it safe now (and we’re smarter)

Sydney radio duo Jonesy & Amanda have predicted they may take the ratings crown from 2Day FM’s Kyle & Jackie O thanks to the controversial pair being forced to play it safe as a result of restrictions imposed by the media watchdog.

In a video interview with Mumbrella, Amanda Keller and Brendan Jones – who now follow Kyle & Jackie O by less than one ratings point – said that they could overhaul them. The next set of radio ratings is due to be released tomorrow.

Earlier this year the Australian Communications and Media Authority imposed an additional licence condition on 2Day FM as a result of on air comments made by Kyle Sandilands about a News Limited journalist who he described as “a piece of shit”.

In the most recent ratings, Jonesy and Aamnda put on 0.7 ratings points, moving them up to a share of 9.7%, just behind 2Day FM’s 10.5%. Both FM shows are still some way behind 2GB’s talk radio host Alan Jones who has a share of 18.5%.

In a video interview with Mumbrella’s Colin Delaney, Keller referred to her own show’s growth and said: “I don’t want to be cocky but that may coincide with 2Day FM having these added restrictions where the thing that makes their show amazing is that every now and then they have a spike – they have this controversial moment that everyone talks about. With so many people in their studio stopping those controversial moments, I wonder if we’re having an upswing and maybe they’re not doing what they do so well. Those things may combine to a perfect storm of us doing well.”

Read more »

Annis and Rabbit axed by SAFM

Craig Annis, Hayley Pearson and Dave 'Rabbit' Rabbetts

Southern Cross Austereo has axed the breakfast team for Adelaide radio station SAFM.

Craig Annis and Dave ‘Rabbit’ Rabbetts are to leave the show at the end of August – however Hayley Pearson will remain on the show.

James Pedersen, GM, Southern Cross Austereo Adelaide said: “This is a very considered decision, and one we don’t take lightly. Read more »

ASB rules brands are responsible for all fan comments on Facebook

Ad Standards

The industry watchdog Advertising Standards Bureau has ruled that it considers Facebook pages managed by brands to be a form of advertising, based on a ruling on a complaint against alcohol brand Diageo.

The decision means the ASB believes brands are responsible for the content written by fans on branded Facebook pages.

In a move echoing an ACCC ruling in 2011, which found Allergy Pathways to be responsible for deceptive posts on its Page, the ASB found that comments left by fans could be considered to promote the brand. Read more »

Merger enables national bus advertising in Canberra

A merger between transport companies will allows advertisers to run national ads on Canberra buses for the first time. Read more »

Nine’s Olympics dominates across the weekend

Nine’s coverage of the Olympics dominated Australia’s weekend television viewing.

Friday’s main evening coverage of London 2012 rated an average metro audience of 1.427m according to ratings from OzTam, most watched show of the night. The early evening session rated 1.379m, second for Friday.

Saturday was even stronger for Nine, averaging 1.75m viewers for the evening session and 1.569m for the early evening. Read more »

Myer spring/summer campaign set in South Africa

Myer has rolled out an ad campaign to promote its spring and summer collection.

The ‘Colours of Summer’ TV campaign, created by Ogilvy Melbourne, sees South Africa feature as the backdrop to the retailer’s new range.

Read more »

Ogilvy boss Tom Moult departs after less than two years

Tom Moult is leaving Ogilvy after less than two years as executive chairman, the company has announced.

He joined Ogilvy & Mather Australia in a surprise move from Euro RSCG in November 2010.

His departure comes a month after Ogilvy’s global boss Miles Young hinted that change was afoot in the Australian operation.

Young said: “We have a very clear vision for reinventing Ogilvy Australia, with digital at the heart. We’re trying to digitise the agency across the board – which is not a common way of doing things in Australia.”

The announcement from Ogilvy:

Read more »

Seven claims highest share for non-Olympic broadcaster since OzTam ratings began

7 News: Seven's most watched show of the night

Seven has secured the highest audience share of a non-Olympics broadcaster during the Games since OzTam ratings began.

The network, which broadcast the Olympics for many years before Nine won the rights for the 2012 London Games, claimed 28.5% audience share.

Nine claimed 37.4% share. Read more »

Expedia launches ‘Tag Me If You Can’ game

Travel portal Expedia has launched a new digital gamification project called ‘Tag Me If You Can”.

The competition sees Nathan Jolliffe, formerly of The Amazing Race and subsequently a contestant on Celebrity Apprentice, travel to 15 secret destinations around the world, leaving clues for users to guess and tag his location to within 10m. Read more »

Paul Merrill on misadventures in magazines

Merrill: ‘Women on magazine covers is not objectifying them, it’s celebrating them.’

In the next of our series from the Mumbrella360 Conference we feature Paul Merrill, founding editor of Zoo Weekly, both in the UK and Australia, in conversation with Mumbrella editor Tim Burrowes. Read more »

Gardening Australia editor made redundant amid restructure at NewsLifeMedia

In another round of restructuring at NewsLifeMedia, the editor of Gardening Australia has been made redundant, and a ‘homes’ desk created to work across numerous titles.

Nick Smith, publisher of the company’s home and lifestyle group, which includes both Gardening Australia and InsideOut, told Mumbrella that Claire Bradley, editor of InsideOut, will replace former Gardening Australia editor Jennifer Stackhouse, to become editor-in-chief across both titles.  Read more »

Droga5 Sydney behind Beyoncé-led campaign for World Humanitarian Day

International pop star Beyoncé will front a new campaign, I Was Here, for the United Nation’s World Humanitarian Day.

The campaign, by Droga5 Sydney, will include a single – yet to be recorded – from the RnB star.

The aim of the campaign is to put a spotlight on humanitarian work and encourage people around the world to get involved by doing something good for others. Read more »

William McInnes fronts campaign for Care Aware

Care Aware: supports 2.6m Australian carers

Actor and author William McInnes is the face of a new campaign to acknowledge the contribution carers make to society.

The first phase of a campaign for Care Aware by McCann centres on the website Careaware.com.au, which provides resources to help carers, information on how to become a ‘Care Aware Workplace’, and encourages social interaction to help spread the Care Aware message.

The site also features a number of videos that showcase Care Aware’s work. Read more »

Animal rights group behind banned ‘graphic violence’ ad parts ways with agency – work deemed not shocking enough

An anti-animal testing group has parted ways with its agency – because the agency’s work was not shocking enough.

Against Animal Cruelty Tasmania and Choose Cruelty Free appointed ad agency Rhubarb & Custard in April after the group’s ad – which featured a battered woman with make-up being applied to her face by a dog – was banned by the Ad Standards Bureau.

The outdoor ad, which had been up for a year, was taken down after a single complaint to the ad watchdog for ‘unjustified graphic violence’.

Against Animal Cruelty Tasmania billboard

But Rhubarb & Custard’s work, which took a softer approach by using hard-hitting copy instead of imagery, was not deemed shocking enough by the client. Read more »

Introducing The E-List

Encore E-List logoMumbrella’s sister title Encore magazine is to expand its annual Power 50 list to a top 100 and dramatically widen its scope.

The new look E-List will be published in September.

To reflect the extension of Encore beyond its traditional screen industry roots to the media and agency world, the scope of The E-List will be those who are influential in the creation and business of content whether from the entertainment world, marketing world or media industry.

Encore is putting together a panel of industry professionals from a variety of backgrounds to agree the makeup of The E-List.

PRs who wish to make the case for their boss to be included on the list should email Encore managing editor Brooke Hemphill. brooke@focalattractions.com.au

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