Herald Sun editor Simon Pristel exits

Simon Pristel, the editor of Melbourne based News Limited tabloid Herald Sun, has resigned after four years editing the paper.

Pristel, who started out his career at News Limited as a copy boy, has since overseen the digital integration of the Herald Sun’s newsroom, launch of the digital paywall, iPad app and mobile site.

In a statement from News Limited, CEO Kim Williams thanked Pristel for his “significant contribution” over 23 years with the company.

Williams said: Read more »

Gold Coast Tourism targets gay community

Gold Coast Tourism has aimed its ‘Famous for fun’ campaign at the gay and lesbian community.

The campaign, devised by Pink Media Group, includes the web destination GayGoldCoast.com.au, involves sponsorship of gay and lesbian events in Sydney and Melbourne, online advertising and radio ads on gay radio station JOY 94.9. Read more »

Simon Crean defines ‘documentary’ after Federal Court judgement against Screen Australia

The minister for the arts, Simon Crean has taken steps to better define the term ‘documentary’ for the purposes of the producer offset, a tax rebate to assist Australian productions.

The point of the definition is to distinguish the term documentary from ‘infotainment, lifestyle or magazine program.’

The move comes after a Federal Court case between Screen Australia and production company Essential Media and Entertainment was finalised in March over the agency’s previous definition.

Crean said in a statement: Read more »

MasterChef wins Thursday night with 1.3, but Hamish & Andy’s Gap Year wins key ad demos

Hamish & Andy's Gap Year: won in key demos

MasterChef returned to the top of the ratings rankings last night, with an audience of 1.3m – up from just over 1m last week.

The hour-long episode of MasterChef was Ten’s only show in the top ten, with a repeat of Modern Family the network’s next most-watched show – with 706,000 viewers.

MasterChef ran from 7pm, beating Home & Away on Seven, which rated with 974,000, and The Big Bang Theory on Nine, which drew 764,000, according to preliminary overnight metro ratings from OzTam.

However, Nine’s Hamish & Andy’s Gap Year, which rated with a total of 1.183m, topped the 18-49 and 16-39 demographics, with MasterChef winning in the 25-54 segment. Read more »

Dog sniffs at bottoms in ‘edgy’ ad for Kimberly-Clark’s ‘life changing’ toilet paper with ‘Gripples’, for a cleaner wipe

Kimberly-Clark has released a new sort of toilet paper distinguishable by ‘Gripples’, ripples on the paper that supposedly clean better.

The campaign, described in a Kimberly-Clark press release as “a little edgier” than past efforts for toilet paper, began with an unbranded teaser this week, which asked ‘Have you been grippled yet?’ The teaser claimed ‘Gripples might just change your life’.

The TV ad features a puppy that sniffs at people’s rear-ends to see whether or not they’ve been using toilet paper with Gripples. Read more »

U by Kotex launches beaver-free animated ad for Nude Liners

STW Group agency Shift is behind a new campaign for U by Kotex that introduces Nude Liners.

It is the second major U by Kotex ad since the Kimberly-Clark sanitary brand reintroduced its controversial beaver mascot on Facebook – but not on TV.

The ad, titled FOMO (short for fear of missing out), comes in the form of a animated movie trailer that shows the lengths girls go to not to miss out of the fun things in life.

It is the latest incarnation of the ‘U know what works’ campaign, and features a pastiche of the tag of famous grafitti artist Banksy, written as ‘Pranksy’.

Kimberly-Clark marketing manager Margaret Cheung said: Read more »

Rinehart sells part of her Fairfax holding

The battle for the future of Fairfax has taken yet another twist with billionaire Gina Rinehart selling some of her shares just a fortnight after upping her stake.

According to a statement from her company Hancock Prospecting obtained by The Australian, she has sold enough shares to take her down from her previous stake of 18.67% to just below 15%.

When she increased her stake last month it triggered speculation that she was seeking to take control of Fairfax.

But in the statement, Hancock said: “We also deny unsubstantiated rumours spread by others, that we are about to “make an offer” for the Company, when we have previously stated we are not seeking control of Fairfax, just the appointment of 2 directors plus an independent out of up to 12 directors on the board.” Read more »

Buttrose: I may bring back Ita magazine as an iPad app

Ita Buttrose – widely seen as the most accomplished editor in the history of Australian magazines – is contemplating a return to editing, Mumbrella can reveal.

Buttrose, who founded Cleo, took Australian Women’s Weekly above 1m sales and ran her own magazine Ita for six years, is weighing up launching a new title for the iPad.

Buttrose came back into media prominence last year after the ABC telemovie Paper Giants saw her portrayed by Asher Keddie in the story of the launch of Cleo by Buttrose and Kerry Packer.

ita magazine coverButtrose launched her publishing company Capricorn in 1989 and published Ita magazine until the recession forced her to close the title. The magazine was targeted at an older age group with the slogan “For the woman who wasn’t born yesterday.”

In a video interview with Mumbrella editor Tim Burrowes, Buttrose said: “My magazine ran for six years and we did a lot of good things during those six years. If I look at the magazine today a lot of the content is still applicable. It has stood the test of time. I could start it all over again. I could go through the old copies and I could pull out lots of articles and re-do them.”

Read more »

Jerry Seinfeld dropped in latest ad for Greater Building Society

Seinfeld: dropped

Greater Building Society has dispensed with brand spokesman Jerry Seinfeld in its latest campaign to celebrate the ‘greater moments’ in life.

The company’s spokesman John Church told Mumbrella: “Jerry’s contract expired. It was a three-year deal that was renewed on an annual basis. But the market has changed, business has changed, and we wanted to take a fresh slice-of-life approach.”

“The campaign with Jerry was enormously successful, we saw terrific growth over those three years. The Seinfeld campaign did what it needed to do in building awareness for our brand. Job done,” he added.

The latest ad, created by ad agency Loud, was directed by Scott Pickett through Jungleboys.

Read more »

Public dislike the word bullshit more than a semi-bleeped fuck in advertising

Ad StandardsAustralians are becoming more concerned about swearing and sex, but are less conservative about heath and safety in advertising, research by the Advertising Standards Bureau suggests. The ASB  also found attitudes to social media varied widely.

The ASB has released the latest findings from its annual research into community perceptions of advertising. Compared with the view of Ad Standard’s Board, the public were more concerned with the use of bad language than they were about many other issues.

It found that 64% of people survey found the term “bullshit” to be unacceptable, while 49% and 58% of people objected to the terms “wtf” and “an incompletely bleeped out ‘fuck'” respectively.

Read more »

Super hero and sunglasses-wearing African children in ad for World Vision

World Vision Australia has launched an ad in which Ethiopian children wear large space-age sunglasses to see a super hero who is to help them fight famine.

The relevance of the sunglasses is justified with the line ‘Do you see a problem, or do you see a solution?’

Westpac stunt sees the word ‘lost’ made out of $17.4bn in Sydney’s CBD

Westpac has built the word ‘lost’ out of $17.4bn in fake cash to draw Sydneysiders’ attention to the amount of money lost in superannuation funds by young Australians.

The stunt was devised by Wonder, the agency which won a gold lion for its The Great Crusade branded content series for Qantas.

Read more »

Chrysler brings back the ’60s for 300 launch

Chrysler has unveiled a new ad to mark the launch of its new ‘timeless’ 300 model.

The ad, created by CumminsRoss with a 1960’s party theme, broke during the State of Origin final last night on Nine.

Read more »

McCann hires ‘self confessed geek’ Justine Marino as digital chief

Justine Marino and Joe Hawkins

McCann has hired ‘self confessed geek’ Justine Marino as head of digital.

Marino was one of the founding members of digital shop Clear Blue Day, and has also worked client side at Microsoft and Hewlett-Packard, and also had a stint at DDB.

The news follows the appointment of Joe Hawkins as associate creative director from digital hot shop R/GA Singapore, reported by Mumbrella last week.

Read more »

Stolen luggage, a trailer crash and hail storm in new Ahh-llianz ad

MercerBell has released the third installment of the ‘One Word’ campaign for Allianz Insurance, which launched earlier this year.

The TVC shows the sticky situations people get themselves into with the tag line ‘Ahh-llianz Insurance’, a play on how people feel when their property is damaged.

Read more »

BPAY reveals a ‘fun way to pay bills’

Enero ad agency BMF has released a new ad for BPAY.

The ad explains how to play BPAY bingo, a “fun way to pay bills”.

Read more »

Ex-Comms Council CEO Daniel Leesong resurfaces at Tasmanian agency

Former Communications Council CEO Daniel Leesong has resurfaced at Tasmanian PR, marketing and ad agency Corporate Communications.

Leesong abruptly left the Comms Council in November of last year, a departure the industry body’s chairman Anthony Freedman described as “regrettable”.

The reason for Leesong’s exit remains unclear.

His new employer’s MD Nick Turner, who is also national president of the Public Relations Institute of Australia, told Mumbrella that the nature of Leesong’s exit from the Comms Council had not affected his decision to hire him.

“We had no hesitation in putting Daniel on our team,” said Turner. Read more »

Ben Shepherd departs Sound Alliance, US Sydney GM Ryan Bernal replaces him in wider MD role

Ryan Bernal

Ben Shepherd

Ben Shepherd, the commercial director at Sound Alliance, is leaving the company.

The former digital director at Maxus, who is a columnist on the Business Spectator, is calling time on a two and half year spell at the youth specialist to return to Melbourne.

Ryan Bernal, the general manager of US Sydney, has replaced Shepherd in a wider role as managing director. He will report to Sound Alliance CEO and founder Neil Ackland.

Sites owned by Sound Alliance include In The Mix, Faster Louder and Same Same.

Bernal leaves US Sydney after just over a year and a half with the agency, having joined from Whybin\TBWA where was an account director.

Bernal told Mumbrella in a statement: Read more »

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