The Chaser team is to make a one-off return to ABC television, providing “an alternative live commentary” on the royal wedding of Prince William and Kate Middleton on ABC2.
Seven has delivered one of Australian television’s most dominant programming weeks of recent years, with 11 of the 12 most watched shows in Australia appearing on the network.
The performance during week 16 of the ratings year was driven by a strong finish for My Kitchen Rules, with Wednesday’s final broken into two shows which took the top two slots, while the third and fourth show of the week were also MKR, according to metro ratings from OzTam.
The only program to save Nine from a whitewash in the top ten was the Sunday edition of Nine News. A new edition of The Big Bang Theory was Nine’s only entertainment show to rank above 1m.
Ten’s best show was NCIS with 1.174m viewers.
Award-winning Sydney ad agency Happy Soldiers is to close its doors because its three managing partners could not agree on its future direction.
Kellie Hush has made her first hire since taking over as editor of Grazia in February, appointing Thelma McQuillan as fashion director.
McQuillan replaces Mark Vassallo, who has been with the magazine since it was launched in Australia by ACP in 2008. Vassallo is to go freelance.
“With a new editor comes a new fashion team,” Hush told Mumbrella. “Mark knew I wanted to build a new team, and had resigned before I joined.”
The Sydney Morning Herald has appointed Tim Dick as media and marketing editor. He replaces Julian Lee, who moved to Fairfax Media’s online comment site The National Times.
Dick will continue to write his weekly media column in the Saturday Sydney Morning Herald’s News Review section.
After three years off air, Jim Beam is set return to TV on Sunday with ‘The Dilemma’, a continuation of the concept seen in ‘The Bourbon’ ad series in 2008.
In the spot, viewers are invited to choose between two women – one of them Australian cricket team captain Michael Clarke’s girlfriend Kyly Boldly – based on which best matches the likes and dislikes of stereotypical young men.
In what might be seen as a dig at ACP’s documentary Park Street, which flopped when it aired in February, Pacific Magazines’ editor/publisher, Jackie Frank said the show, called ‘Marie Claire, Under the Cover’, “offers more than just a cursory look” at what makes Marie Claire tick.
Ikea is to launch a radio ad tomorrow in which a child uses expletives to describe his school holidays thanks to a bad experience his parents have had when fitting a kitchen. “Get a kitchen installed without teaching your kids new words,” reads the narrator in the ad.
News programs aside, not a single Thursday night show exceeded the million mark, according to preliminary overnight metro ratings from OzTam.
The Biggest Loser, which trounced the first airing of Heston’s Mission Impossible, saw a big drop on last week, falling from 1.233m to 0.967m viewers. Heston’s Mission Impossible was down slightly on its debut, slipping from 0.776m to 0.730m.
Salon-only hair colour brand Goldwell has launched its first TV ad campaign to distinguish the quality of its products from those available in supermarkets. The ad, created by Bashful, features Australia’s Next Top Model contestants Amanda Warne and Alice Burdeau.
Mumbrellacast: Un-Australian ads; Controversial Queensland; Top Gear dementia; Fuckwits and recovering arseholes; World’s toughest backyard
- Un-Australian ads and controversial Queensland advertising (10:35)
- Top Gear falls victim to dementia as the first ratings period of 2011 ends (17:18)
- Fuckwits and recovering arseholes in the case of James Warburton (22:06)
- Australia, New Zealand – the world’s toughest backyard (27:48) – watch the ad below.
Featuring Mumbrella editor Tim Burrowes, outgoing Sydney Morning Herald marketing editor Julian Lee and Mumbrella deputy editor Robin Hicks.
(31m06s) Read more »
The Nine Network has announced that it is finally to air Zapruder’s Other Films’ long-awaited documentary series on the Australian Federal Police later this month.
AFP, which has been more than two years in the making, will go to air on Tuesday April 26, the last evening of the Easter long weekend. Read more »
Seven Media Group and Pacific Magazines’ custom publishing arm Pacific+ have launched a paperback brand extension of the TV series My Kitchen Rules. The 132-page My Kitchen Rules: The Cookbook goes on sale today for $12.95 – less than half the price of MasterChef: The Cookbook.
WPP is back in court for another battle with former staff after launching a case against former Hill & Knowlton executives Michelle Hutton and Anna MacIntosh, reports today’s Sydney Morning Herald.
Hutton departed the WPP-owned PR agency in March last year to run rival agency Edelman.
MacIntosh followed Hutton across, moving from director of consumer practice at Hill & Knowlton to director of consumer marketing at Edelman. Read more »
One of Nine’s most senior heads of programming is to leave to look for “new challenges”, the network has announced.
Nick Evans, director of production and programming at Nine’s Melbourne operation, will leave next month. The network said he had decided to resign. Read more »
The Royal College of Pathologists of Australasia has launched an outdoor campaign designed to give the public a better idea of the role pathologists play in medicine.
The ad was created by The Hallway, and is the agency’s first campaign for its newest client.
The finalists for the latest round of Mumbrella’s TV ad of the month can now be revealed.
The shortlist for March’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Wednesday April 20.
(TVCs are eligible whichever screen format they first ran on including TV, cinema and the web.)
The shortlist for March’s ad of the month: Read more »
A competition organised by Carlton Dry where the winner’s short story is made into a mini-film starring Steven Seagal has led to the production of Sheep Impact, in which the martial arts legend and friend attempt to kill a sheep, evade a policeman and pursue an attractive young woman.
The launch of the trailer and ‘mini-blockbuster’ is the final instalment of the six month ‘Legends of the Dry’ campaign devised by Clemenger BBDO Melbourne.