Fox Sports owner changes its name to Fox Sports

Fox Sports logoSubscription TV company Premier Media Group has changed its name to Fox Sports Australia to recognise its best known channel brands.

CEO Patrick Delany, said: “Fox Sports is our retail brand and it is one of the most recognised consumer brands in the country, so we’ve removed the confusion between the name of the retail brand and the corporate entity.” Read more »

Bohemia wins Harris Farm Markets

STW Group backed fledgling media agency Bohemia has won fresh food retailer Harris Farm Markets after a three-way pitch.

Bohemia displaces incumbent Essence Media, which was also involved in the pitch.

The announcement from the agency:

Jane Horder, Marketing Manager, Harris Farm Markets said Bohemia was chosen on the merit of Read more »

Cold Power: in rhythm with life

A new TV ad for Cold Power by GPY&R is crafted from the sounds people make during everyday life.

The ad positions the laundry detergent around the new tagline “formulated to stay in rhythm with life”.

It features a series of daily morning rituals – from toast popping from a toaster to a woman gargling – and builds a sound collage from these moments. The noises are only interrupted when someone selects a hot setting on their washing machine.

The ad also features a bearded man doing laundry, something of a departure for the category.

Read more »

Bonds reaches out to all Australians with ambitious The Birthday Project

Bonds birthday projectClemenger BBDO has created its first work for Bonds with an ambitious project stretching across online, social media, outdoor, print and radio inviting the public to claim their date of birth and receive a personalised T-shirt.

The outdoor element of the The Birthday Project campaign is one of the biggest in Bonds history. It will also mark the first time that the Pacific Brands-owned Bonds has done a pure brand campaign rather than promote specific items from its range.

Bonds will be giving away 15,000 T-shirts to the first people to claim their date of birth from the 35,000 dates up for grabs.

At the centrepiece of the campaign is the The Birthday Project website where consumers can race to be first to claim their date.    Read more »

ACP’s Gerry Reynolds given greater control

Reynolds

ACP Magazine’s publishing director Gerry Reynolds has had his role expanded to include ACP’s local consumer magazines as well as custom publishing.

Reynolds will continue to report to Stanton, who is CEO for operations in Australia, Asia, New Zealand and Hong Kong.

The move brings a stronger editorial leadership to the company after the December departure of Phil Scott, a journalist by background, who was replaced by ACP’s former CFO Stanton.

Read more »

Sunrise pips three-way breakfast battle, Loser gets season’s best in bad night for Ten

Ten’s first promoted day of Breakfast averaged just 56,000 viewers on Monday, well down on the 100,000 the market believes it needs to deliver.

The main battle for breakfast saw Seven’s Sunrise pipping Nine’s Today by just 6,000 viewers.

Sunrise took 386,000 while Today claimed 380,000, according to preliminary overnight ratings from OzTam.

Ten’s new early-morning show Breakfast- just three shows in after launching early last Thursday to report on the Labor leadership contest – took just 56,000 viewers, but was up 7,000 viewers on its debut.    Read more »

Women’s Running magazine launches

A new running magazine has launched targeted at women.

The bi-monthly title is published by Wild Bunch Media Limited and available through subscriptions, newsagents and Coles supermarkets.

Sarah Joyce, editor-in-chief of Women’s Running said: “We understand running for women is a whole different ball game. Women are built differently from men and experience unique physical changes which means they require specialist training and racing advice. We’ll do this in a fresh, smart, informative, compassionate and honest way.” Read more »

Starcom picks up $16m in new business – Novartis and True Value Solar

Starcom has put the painful loss of Holden behind it with a double win reckoned to be worth $16m – drug company Novartis and True Value Solar.

Starcom issued the following press release: Read more »

New Adelaide agency launches: Digital Rocket

A new branding agency has launched in Adelaide with the name Digital Rocket and the slogan “sometimes with branding it is just rocket science”.

The agency will be run by ‘chief rocket scientist’ Barry Laming.

A positioning statement from the agency reads:  Read more »

NAB’s new campaign: Our rivals will never change

National Australia Bank has launched a new campaign that builds on its multi-award winning Break Up campaign.

The ads take a similar tone to last year’s campaign featuring different nameless banks offering excuses to complaints from customers, and suggesting that while the other banks won’t change, clients can.

Read more »

Nando’s launches Labor leadership tactical ad

Nando’s has joined the tactical advertising frenzy around the Labor leadership contest with an ad that mocks former foreign minister Kevin Rudd’s bid for control of the party.

Read more »

More than half of female journos ‘sexually harassed’

Female journalists are subject to sexual harassment in the newsroom, a survey carried out by Monash University suggests.    Read more »

Cordell Jigsaw and Zapruder’s Other Films merge to become ‘super indie’

Two of Australia’s top independent television production companies have merged to become what they describe as a “super indie”.

The merger of Cordell Jigsaw and Zapruder’s Other Films forms the fifth major TV production house in Australia and the biggest privately owned production company.

Separately, Zapruder’s Other Films, founded by Andrew Denton and Anita Jacoby, has produced The Gruen Transfer, Hungry Beast and forthcoming gameshow Randling while Cordell Jigsaw, founded by Michael Cordell and Nick Murray, is best known for SBS’s Go Back to Where You Came From and Ten’s Bondi Rescue.

Read more »

Nestle Purina launches Fancy Feast

Nestle Purina has launched a new campaign for cat food Fancy Feast.

The campaign, led by a TV spot, involves cats sitting in a restaurant around a sushi train of cat food.

Launched on Sunday, the campaign was created by Banjo Advertising which won the business late last year.    Read more »

KFC begins The Goodification

KFC has unveiled the next stage of its Goodest Get Together promotion in which it ran a competition to help one person throw a party for 100 of their Facebook friends.

Agencies involved in the promotion include creative agency Ogilvy, PR agency Edelman, events company Ensemble and media agency Mediacom.

The winner of the competition was Liz Daly, with friends being flown in from as far as Europe for the KFC catered banquet. The new ad broke online over the weekend.

Read more »

New Girl is up but Young Talent Time is down for Ten

Pre-election coverage around the Labor leadership battle saw strong ratings for news programs in Seven and Nine last night.

The one-day cricket also fared well on Nine, pulling in 1.184m – and was the most-watched non-news show of the night.

Ten’s New Girl improved on last week, pushing passed the million-mark. Except for the cricket on Nine, New Girl won the 8pm time slot against The Force: Behind the Line on Seven and Grand Designs on ABC1.

It was also Sunday’s most watched show in the 16-39, 18-49 and 25-54 demographics.

Ten’s Young Talent Time continued its slide, falling from 716,000 last Sunday to 627,000.

Read more »

The do’s and don’ts of Don Smallgoods

DDB Melbourne is behind a new ad for Don Smallgoods in which a chef explains the do’s and don’ts of salami making and dealing with ladies.

Read more »

Clems win VB, Crown Lager and Cascade from Droga 5

Clemenger BBDO Melbourne has been handed some of Australia’s biggest beer brands in a consolidation which sees CUB transfer VB, Crown Lager and Cascade from Droga5.

VB ad The Regulars was the first major campaign to come from Droga 5 when it launched three years ago.

Read more »

 
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