Grubby and Dee Dee axed from Melbourne’s Gold104.3 FM

Australian Radio Network has axed Melbourne’s longest running breakfast show, Gold 104.3fm’s Grubby and Dee Dee for Breakfast.

Peter “Grubby” Stubbs and Diane “Dee Dee” Dunleavy were given the news after coming off air this morning, after 12 years on the station. This morning’s show will be their last.

Duncan Campbell, ARN’s national content director told Mumbrella the duo were given the chance to do a farewell week next week, but they chose not to.

The duo’s departure comes as an attempt to refresh the station’s brand.

Campbell said: “Their contract had come up for renewal, and we came to the decision that this would be their last year at ARN. Brands evolve and for a business to be competitive you need to make those decisions.”

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New-look McCann hires ten staff

Ad agency McCann, which made public its desire to re-focus on youth and digital after it merged with Smart in a reverse takeover in September, has announced ten new hires in its Melbourne office.

Renee Stewart joins from Wunderman to take on a newly creative role – digital director – and will work across clients including Brown Brothers, Holden, L’Oreal, Oporto, Specsavers and the Federal Government.

The agency is currently interviewing for a national head of digital and a national head of planning, and is looking for more digital talent.

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Niche Radio Network to launch with 55 new stations

A new radio national radio network is set to launch early next year with a focus on branded content, special interest groups, sport, religion, and foreign languages.

Niche Radio Network has ambitions to be the largest independent multi-programmed radio network in Australia with more than 35 stations on air with an additional 20 stations expected to be added later.

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Mark Addy joins Patts Melbourne as digital creative director

Mark Addy GPY&R Melbourne digital creative directorGPY&R Melbourne has appointed former JWT and Colenso BBDO digital creative Mark Addy as digital creative director.

Addy joins from NZ Lotteries, where he worked on the design and promotion of the MyLotto e-commerce site.

Matt Farrugia, director of digital at Patts, said: “We’re very excited with Mark joining the team, he brings not only great experience, but an amazing amount energy, enthusiasm and thought leadership within digital.”

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Government urges Victorians to prepare for bushfires

Melbourne agency Badjar Ogilvy has released a TV ad that urges Victorians to prepare for the threat of bushfires this summer.

The endline of the ad reads, “Don’t risk your life on a last minute decision’.

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McCann ECD Michael Raso leaves for CD role at Ogilvy

McCann Sydney’s ECD Michael Raso has left the agency to join Ogilvy as group creative director and head of art.

Raso joined McCann from the New York office in January, and restructured the creative department three months later.

However, after the merger of McCann and Smart in September, Smart’s John Mescall took control of the combined agency’s creative offering.

Raso will report to Ogilvy Sydney’s ECD Brett Howlett, who joined the agency in August as a replacement for Chris Ford.

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Mumbrellacast: Paul Merrill on Zoo; An Aussie media without Poms?; Google eats journos’ lunches

  • Life after Zoo (0:33)
  • Could we really see an Aussie media without Poms (20:11)
  • BMF’s big changes (25:04)
  • Google eats the news industry’s lunch (27:53)
  • The Walkley Awards: has Wikileaks finally made it? (38:51)
  • The Year in TV (36:36)
  • The battle of catch up TV (40:28)

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Woolies imports idea from New Zealand for new campaign

Woolworths has imported an idea from New Zealand for its latest ad campaign.

The new series of ads, which began with a family moving house and features a blundering husband, was based on a campaign created for Woolworths’ New Zealand brand Countdown, a Woolies spokesperson told Mumbrella.

The campaign follows shortly after the appointment of Elizabeth Ryley to the role of GM of marketing at Woolworths Supermarkets. Ryley was formerly head of marketing at Woolies’ New Zealand subsidiary, Progressive Enterprises.

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Red Bull body-paints surfer Sally Fitzgibbons to launch design contest

Energy drink Red Bull has turned its only female brand endorsee – surfer Sally Fitzgibbons – into a canvas for champion body painter Tim Gratton.

The stunt kicks off a competition to find the best design to go on Fitzgibbons’ surfboard before she competes in the 2012 ASP World Tour.

To be enter, consumers should go to the website The top 20 will be selected by Fitzgibbons, and a people’s choice award will allow consumers to ‘like’ their favourite design.

The deadline for entries is 22 January.

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Strongbow goes night surfing

Surf filmmaker Jack McCoy and Strongbow have produced an online video as part of the cider brand’s “Welcome to Summer” campaign that saw glow-in-the-dark surfing filmed at Bondi.

Developed by District Agency, the campaign used neon tubing on wetsuits and surfboards.

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Call for entries: November Ad of the Month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.  

Agencies and brands involved in creating ads that first ran during November are invited to put them forward.

Each month’s winner is selected through a vote by Mumbrella readers. A monthly shortlist will be drawn up based on self-nomination and Mumbrella’s own selection.

This shortlist will the be put to a reader vote.   

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Louis Vuitton wraps The Herald

Louis Vuitton has promoted its new flagship store by wrapping 15,000 copies of this morning’s Sydney Morning Herald with an image of the store illuminated at night.

The store, located on George Street in Sydney, opens tomorrow.

Zac Skulander Fairfax Media’s FX creative manager said: “We are very excited with the results, particularly as we have only ever wrapped the Herald a few times in our 180-year history.”

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Myer super boost bras: we’ll boost your breasts by 200%

Myer is promising women up to a 200% increase in bust size in an outdoor campaign to promote its super boost bras.

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BMF creative director Dennis Koutoulogenis leaves

In a week of considerable change for ad agency BMF, creative director Dennis Koutoulogenis is leaving after 8 years.

His departure follows the news revealed on Wednesday that MD Martin Rippon and head of planning Gareth Cooper were also leaving.

According to a statement, the agency’s restructure “did not suit his ambitions hence he has decided to pursue opportunities outside BMF.”

BMF announced on Wednesday that it was splitting into three teams as part of a plan to work smarter and get senior staff closer to the work.

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UTS study accuse News Limited of bias in carbon tax coverage

climate change reportAn academic study has accused News Limited of biased coverage against the Government’s policy on climate change, while Fairfax titles have leaned in favour of the carbon tax.

According to the report – A Sceptical Change – from Sydney’s University of Technology, News Limited’s tabloids and its national broadsheet The Australian have both campaigned against the policy rather than merely reporting it.

Report author Wendy Bacon, who leads UTS’ Australian Centre for Independent Journalism, said in a press release: “The results for News Ltd, particularly it two biggest tabloids – The Herald Sun and Daily Telegraph – indicate a very strong stance against the carbon policy adopted by a company that controls most Australian metropolitan newspapers and the only general national daily.”

Bacon is a former investigative journalist who has previously worked for the Nine Network, Fairfax and SBS. News Limited has accused Bacon of publishing a biased report. Read more »

S&J Media Group wins $10m contract to put ads inside Melbourne trains

A transit media operator has won a $10m contract with Metro Trains Melbourne to place ads inside Melbourne’s trains for the next six years.

S&J Media Group will run multiple formats including window banner advertising and interiors with wraps of doors and drivers’ compartments.

Their client base includes the Salvation Army, Nando’s, Network Ten, the AFL, NAB and

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CommBank review latest: M&C Saatchi and Goodbys are shortlisted

CommBank’s $100m creative review has reached the shortlist stage, with M&C Saatchi and Goodby Silverstein & Partners among those to make the cut.

The choice of Goodby comes as a surprise after CommBank CMO Andy Lark said last month that he wanted to work with an agency with a “strong Australian presence”.

“We haven’t precluded working with any of the agencies that presented,” Lark told Mumbrella. “The next phase of the process focuses on defining our partner for the core brand work.”

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Greenpeace chief moves to Republic of Everyone

The communications chief at Greenpeace has moved to Republic of Everyone, an agency the green group works with.

Dae Levine, head of communications and recently acting CEO at Greenpeace, will take on a new role at the sustainability specialist running its government, NGO and political business.

Her role will involve working with clients in Australia and the US, Levine’s country of origin.

“Republic of Everyone is not your typical ad agency,” Levine said. “They use the power of strategic communications to support the kind of movement-building Australia – and the world – really needs.”

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