Rory Callaghan moves from ‘the number one’ to ‘the most dynamic’ TV producer in Australia

Rory Callaghan, who quit as boss of Southern Star at the start of the year, has joined Shine Australia.

Callaghan takes on the role of executive director, reporting to Shine Australia’s president Mark Fennessy and MD Matt Campbell.

His brief is to grow the company’s catalogue of group formats in Australia and New Zealand, and those of Zodiak and Talpa where Shine is the local partner. He’ll also focus on the roll out of new content streams including scripted content.

On leaving Southern Star, Callaghan had said he had been “privileged to have worked at Australia’s number one TV producer.” In a press release issued today, Callaghan said: “In its short history Shine has changed the Australian television landscape and I am thrilled to be joining the most dynamic production company in the country.”

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The One Centre creates digital ‘stream of consciousness’ for GE

The One Centre, a brand agency that was revived after falling victim to the global downturn three years ago, has launched a digital campaign for GE.

The idea is to ask Australians the two words that matter most to them when thinking about the future, and create a digital “stream of consciousness”.

These words will be collected on GE’s website, through social media, a Facebook app and at ‘polling installations’ in Melbourne, Sydney, Perth and Brisbane.

Themes will be pieced together from these words and broadcast live online and through the digital installations, which will feature a ‘Two Words Waterfall’ on large LED screens.

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Monday misery for Ten as Seven dominates again

Ten’s dreadful start to the ratings week continued on Monday with the network trailling throughout the night with not a single show above 1m.

The poor performance comes after Ten’s Super Sunday also saw significant falls without a single show delivering more than 900,000.

According to preliminary overnight metro ratings from OzTam, Ten’s only decent performer on Monday was The Biggest Loser which rated 942,000 – the best for the series to date. Ten then declined to 652,000 for Bondi Rescue and 525,000 for NCIS Los Angeles. At 9.30pm Hawaii Five-0 delivered a dreadful 353,000. It was even thrashed by ABC1’s Media Watch which rated 750,000 and Q&A which rated 659,000.    Read more »

Martian sci-fi film John Carter opens strongly at the box office

Walt Disney’s adventure story John Carter opened strongly over the weekend, according to the Motion Pictures Distributors Association of Australia.

The film took $3,093,000 in its first week, across 246 screens for an average of $12,571 per screen.

Directed by Andrew Stanton, who directed animated films Wall-E, Finding Nemo and A Bug’s Life, the film stars Taylor Kitsch and Willem Dafoe and is set on Mars.

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Mark Dapin parts ways with SMH’s Good Weekend

Mark DapinMark Dapin has become one of the first major departures under new Good Weekend editor Ben Naparstek.

After the removal of Dapin’s column from the Sydney Morning Herald’s Saturday magazine, he has revealed that he is not writing for the title at all. Naparstek had previously claimed to The Australian that Dapin would be writing features after the axing of the column of which a hallmark was generous use of asterisks.

But Dapin blogged: “I no longer write for Good Weekend

Also the full-point on my keyboard has ceased to function*

“*But not the asterisk”

Dapin also linked to an animated reenactment of his firing (NSFW):

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Naked founder John Harlow joins The Brand Agency as director of comms planning

John HarlowWA can now boast of being home to two of the world’s biggest names in planning thinking after The Brand Agency announced this evening that John Harlow has joined as director of communications planning.

Harlow – along with Will Colin and Jon Wilkins – founded Naked Communications in London. The agency went on to become a global brand which they eventually sold to Photon Group for $36.7m.

The Brand Agency’s MD Steve Harris said: “John’s reputation precedes him. He’s credited with having helped to change the global media planning landscape.” Read more »

Barry O’Brien exits PHD

barry_o'brien_phdOne of media agency land’s most colourful characters, Barry O’Brien, CEO of PHD, is leaving the agency.

He is to be replaced by Toby Hack, currently the agency’s MD.

In an announcement from the agency, O’Brien said:

I’m very proud to have led PHD to where it is today; it’s been a fantastic journey, but following discussions with management over the last few months, the time now feels right for me to leave. What we have built is a thriving business and with the launch of the Melbourne office it will only continue to go from strength to strength. I am phenomenally proud of the achievements made over the last 3 years and confident that there is a fantastic management team in place to take the business to new heights.

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Director Nicholas Reynolds returns to Plaza Films

Plaza Films has re-signed director Nicholas Reynolds after three years at rival production companies.

Known for winning a gold at Cannes for Lynx Jet, Reynolds was behind the camera for BMF’s ad for CommBank featuring a man traveling on a tractor to show how slow other banks at settling card sales.

After leaving Plaza Films in 2009, Reynolds worked at Curious and, most recently, 8com.

According to Plaza, Reynolds is known for “wry comedy and more than a hint of subversion.”

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CommBank: even riding a tractor we’re faster than other banks at settling card sales

Ad agency BMF has created a new ad for CommBank.

The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.

The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.

The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.

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We Are Social expands to NYC

Social media agency We Are Social, co-founded by ex-Sydneysider Nathan McDonald, founding member of IF magazine, has opened a New York office.

The foundation clients of We Are Social New York include adidas and De Beers. The agency will be headed up by former Photon agency staffer Leila Thabet, who was marketing manger at the now defunct Geekdom.

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Tourism Australia launches Pinterest profile

Tourism Australia has launched a profile on the up and coming new social platform Pinterest, making it one of the first large Australian brands to use the site. Tourism Australia logo

A spokesperson for TA described it as “perfect for tourism, since it’s all about sharing great visual content, and travel experiences are something people naturally want to share and discuss”.

The intention is “the same as our wider social media strategy – to inspire people to share their experiences and advocate Australia, with the ultimate aim of encouraging more people to visit.”

The profile has been kept deliberately low-key with a test and learn approach, and is being managed by TA’s US team.

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Coles reworks disco classic ‘Instant Replay’ for credit card launch

Coles has reworked a version of 70’s disco track ‘Instant Replay’ for the launch of its new credit card.

The Coles version of the Dan Hartman classic replaces the word ‘Replay’ with ‘Reward’, alerting its customers to the ten dollars they will save on groceries when using the Coles MasterCard.

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The Tunnel’s Julian Harvey directs adventure doco The Crossing

The production company behind horror film The Tunnel, Distracted Media, is to bring the story of Australian explorers Clark Carter and Chris Bray to cinemas.

The Crossing follows Carter and Bray as they attempt to cross the Canadian Arctic’s Victoria Island.

Shot by the explorers, Distracted’s Julian Harvey has directed and produced a feature film out of more than 100 hours of footage.

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Daily Telegraph redesigns with ‘We’re For Sydney’ positioning

mobile siteThe Daily Telegraph has launched a new design and positioning which sees the paper promoted around the message “We’re For Sydney”.

The redesign of the News Limited title includes new fonts and masthead and is backed by an ad campaign across print, outdoor and online created by ad agency AJF.

Editor Paul Whittaker told Mumbrella: “Our city is diverse but the look and feel of today’s newspaper has slipped behind. Our goal is to be for the people of Sydney, a newspaper that reflects the energy and pace of our city is a key step in that journey.”

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Graffiti artists spray Kings Cross billboard for STUDIO’s Work of art series

SBS’s newly rebranded arts channel STUDIO – formerly known as STVDIO – has turned to graffiti to promote its new American reality series Work of art.

Local street artists Beastman and Jumbo were recruited to spray a prominent site at Sydney’s Kings Cross on Saturday. Traffic was diverted while the duo went to work.

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Rachel Sharp is the new editor of Women’s Fitness

Rachel Sharp ACPACP announced Rachel Sharp as the editor of Women’s Fitness Australia, which will launch in September of this year.

Sharp will be departing her role as deputy editor and lifestyle editor at ACP’s Harper’s Bazaara role she’s held since August of 2009.

ACP publishing director Gerry Reynolds said: “Rachel is uniquely qualified to launch and edit Women’s Fitness, with both a medical science qualification and extensive senior editorial management experience gained in Australia and overseas”.

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First Sunday airing of My Kitchen Rules hurts Ten’s top shows

It was another dreary Sunday for Ten, with the first Sunday airing of Seven’s My Kitchen Rules putting a sizeable dent in the ratings of Ten’s top shows.

Although Ten’s New Girl and Modern Family both made the top five in the 16-39 demographics, an hour-long episode of MKR in their time-slot hastened the decline of new comedy New Girl, which was down from 1.075m viewers last week to 783,000, according to preliminary reports from OzTam.

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Woolies fights back in freshness war, Coles: ‘4/10 for effort, godda try harder’

Woolworths is defending its territory as ‘the Fresh Food People’ with a campaign promising to refund and replace food if customers complain that it isn’t fresh enough.

The supermarket’s ‘Fresh or Free guarantee’ campaign breaks today in newspapers. The offer allows customers to claim their money back and get fresh food items replaced if they produce a receipt.

“We’ve always been obsessed with fresh food. Now, we guarantee it”, reads the ad copy.

Woolies general manager Pat McEntee was quoted in the Sunday Telegraph today saying that the campaign was designed “to build confidence in the chain’s brand as the Fresh Food People.”

The campaign launches about one month after Coles moved into Woolies freshness territory with its ‘No freshness like Coles’ ad starring celebrity chef Curtis Stone.

Coles comms director Jon Church countered: “There’s nothing new in what they are saying. Our Coles Bran quality promise already refunds and replaces a product if a customer is unhappy; 4/10 for effort, but still lacks originality – so godda try harder.”

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