The Age launches charity run campaign

Fairfax Media has launched a campaign around charity race The Age Run Melbourne that focuses on the goals of the participants.

Entrants for the charity run, now in its fifth year, are asked to include their goals and personal milestones on their submission form.

Selected responses’ names and goals will be used in executions launching later this week across print, radio, outdoor and social media, accompanied by the tagline, ‘Run’.

The campaign has been developed by agency ST&P.

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DMG launches online network as DMG Digital

DMG Radio Australia has launched new industry brand DMG Digital with a widened online and mobile offering.    Read more »

Bonds doubles Birthday Project T-shirt giveaway

We Are BondsBonds has more than doubled the number of T-shirts it is giving away for The Birthday Project after so many members of the public responded that the We Are Bonds site had to be temporarily disabled.    Read more »

Ten slips in Sunday night ratings

Ten’s Sunday night viewing is losing traction across all people in the ratings, according to preliminary reports from OzTam.

The network’s strongest night of the week saw all its primetime shows drop on last week, with all shows placing third behind Seven and Nine’s news programs as well as Seven’s Sunday Night, Border Security and The Force and Nine’s broadcast of the cricket.

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Mumbrella widens footprint with integration of Encore

Mumbrella has expanded its coverage of the production sector with the integration of the site with sister publication Encore.

Key Encore stories, including those from the screen industry and wider entertainment sector will now appear on the Mumbrella home page, while a more comprehensive set of Encore stories will continue to appear on the Encore home page.

The March edition of Encore is now on sale.

Journalists, Turnbull and News Limited come out against proposal for new media watchdog

Opposition has begun to grow to proposals to end self regulation by the Australian media.

On Friday the Independent Media Inquiry, led by Ray Finkelstein and commissioned by media minister Stephen Conroy, recommended a super regulator known as the News Media Council.

The new watchdog would be government funded and would replace the Australian Press Council and take over some of the functions currently carried out by the Australian Communications and Media Authority. It would also seek to regulate online-only news outlets for the first time, including any that get more than 40 “hits” per day.

Among those already expressing opposition is journalists union The Media Alliance. It said:    Read more »

Man falls from plane in The Monkeys first brand campaign for Ubank

NAB-backed online bank Ubank has gone to market with a new positioning around the slogan ‘Since Today’, and a TV ad in which a man thinks about his life while falling from a plane.

In the ad, which is Ubank’s first brand campaign, rivals banks are depicted as wolves.

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Cheetah morphs into car in Mazda CX-5 ad

Mazda has released a CGI-tastic ad for the new CX-5 in which a cheetah morphs into an SUV.

The ad follows a teaser campaign launched a fortnight ago that featured a cheetah running through streets without revealing the car.

The campaign was created by Clemenger Harvie’s Mazda advertising unit 1MAZDA@Clemenger Harvie.

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Foxtel commissions reboot of Prisoner Cell Block H as Wentworth

prisonerFoxtel has made its first drama commission of 2012 – a “reimagining” of Prisoner Cell Block H more than 25 years after the last episode of the cult Australian drama aired.

Titled Wentworth, after the prison in the original series, the drama will be produced by FremantleMedia Australia. It will be the first major production to be led by FremantleMedia director of drama Jo Porter who joined the company in the new role in January. Previuously Porter worked at Seven, where she launched series including All Saints and Packed To The Rafters.

Featuring an ensemble cast, Wentworth will be a modern day version of the story of lead character Bea, played by Val Lehman in the original Prisoner.

“I think it’s time to take a look at Prisoner and do a 2012 reimagining of the show,” Brian Walsh, Foxtel’s director of television told Encore magazine.

The orignal show, produced for Network Ten by the Reg Grundy Organisation, ran for nearly 700 episodes from 1979 to 1986. As well as Australia it picked up a large following across most of the English speaking world.

Walsh said: “It’s going to be provocative in a way that it could never be on Channel Ten but certainly can on subscription television.” Read more »

Screen Australia’s optimism not shared by ADG’s documentary makers says Guild GM

Australian documentary makers are struggling to make a living and are losing the grip of their rights to their own intellectual property, Kingston Anderson, GM of the Australian Directors Guild told the Australian International Documentary Conference.

The comments came after Ruth Harley, Screen Australia CEO on Tuesday told the Adelaide conference the value of documentary production was the highest on record  and driven by more hours of high production value series.

In her address, Harley said: “It’s been a great year for documentaries with 430 hours of Australian documentary projects made in 2010/11 and a total of $133 million spent on documentary production. This is above the $118 million five-year average for documentary production.”

Anderson’s point was backed by an ADG survey which showed that the income levels of documentary makers have declined further in the last 12 months, from 55.5% of 2011 respondents earning less than $45,000 compared to 58.6% of respondents  in 2010 earning less than $60,000 per annum. This is below the average Australian wage for August 2011 of $68,700.

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New Greg McLean film among projects to receive Screen Australia funding

Wolf Creek director Greg McLean has received development support from Screen Australia for a new film set in Vietnam.

McLean’s project Black Echoes is among 13 projects to have been selected in the latest round of funding from the national screen agency.

Set in in the Vietnamese countryside, the film is about a group of tourists who go on an adventure into claustrophobic Viet Cong tunnels.

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Mumbrella down tonight

Mumbrella will be down for a few hours over the weekend. This is to allow us to make a few changes to the site.

Update: and we’re back. Now lovingly integrated with Encore…

Melbourne Storm ramps up ‘No ordinary team’ offensive

Grey has followed up the launch of its ‘No ordinary team’ campaign for Melbourne Storm with a series of 60-second videos and a poster push.

The videos will run on Storm’s Facebook page as well as the club’s website.

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Press inquiry calls for mega watchdog to run ‘enforced selfregulation’ across all media including bloggers

Newspapers should no longer be allowed to run the Australian Press Council because it allowed standards to decline and failed to keep the public’s trust, the government’s inquiry into the press has concluded. It has instead called for a government funded body it suggests calling the News Media Council which will attempt to regulate all media include online. Even bloggers, apart from sites that have less than 1250 page views per month would be covered.

The Independent Media Inquiry, run by Ray Finkelstein, concluded: “Ordinarily, the preferred option would be self-regulation. But in the case of newspapers, selfregulation by code of ethics and through the APC has not been effective.

The report was published today. It said: Read more »

Adland veterans launch new agency offering Grown-ups

Grown Ups

Grown Ups

Adland veterans Grant Booker, Mick Hunter and Andrew Moss have launched new agency Grown-ups with the selling point that they have the experience that many younger agency staff lack.

The “experience based” agency claims to offer “a direct alternative to the traditional layered agency model.”

Hunter and Booker have 30 years experience each while Moss has 25. Creative partner Booker’s agency experience has included major Australian operations Mojo, M&C Saatchi and BMF. Fellow creative partner Hunter was creative director at The Campaign palace and Whybin TBWA Sydney.

Planning director Andrew Moss began his career in London before working in Sydney on agencies including Campaign Palace, Lowe Hunt and Red Spider.    Read more »

Ross Dougall is Ikon Melbourne’s first strategy director

The Melbourne office of STW Group media agency Ikon Communications has appointed its first director of strategy.

Ross Dougall joins from Mitchell & Partners, where he was a media strategist.

Dougall, who has also worked in strategy roles at ZenithOptimedia and Ogilvy’s digital media offering Neo@Ogilvy, is one of the first hires made by Trudi Sampola, who is three months into her role as Ikon Melbourne’s MD.

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iSelect releases sponsorship ads with Gold Coast Titans

Insurance company iSelect is this weekend to release a new campaign to support the company’s primary sponsorship and partnership with NRL team, Gold Coast Titans.

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Mobile projection project puts Snake on a building

Publicis Mojo has partnered with Sydney technology collective MPU and production company Finch to create a version of mobile game Snake that can be played via projection.

The project is a purely creative one rather than having a client attached.

Called Snake the Planet, the game uses projection mapping against different surfaces to include windows, door frames or signs as obstacles within the game.

Read more »

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