News Limited decides against Andrew Bolt appeal

News Limited has decided that it won’t appeal against Andrew Bolt’s breach of the Racial Discrimination Act.   Read more »

Ten pulls the plug on George Negus

Ten is to axe its brave news experiment of 6.30PM With George Negus and replace it by stretching The 7PM Project to one hour and starting it half an hour earlier. It will now be known as The Project with the new lineup starting a week on Monday.

Negus will remain with the network but will not be attached to a specific program. He will be a regular panellist on The Project.

In a press release making the announcement, Ten’s chief programming officer David Mott said: “The move to expand The Project from a half hour format to the hour reflects our belief that this type of contemporary, informative, fast-paced, funny, yet relevant news offering is what best connects with our audience.

“We’re incredibly proud of George and our 6.30 team, both in front of the cameras and behind the scenes. 6.30 has been a high quality, credible, and thought provoking news program for the network. The decision to discontinue 6.30 was a commercial one and in no way reflects on the quality of George, the program or the team. We are grateful to George for establishing and steering this bold experiment over the last 10 months.” Read more »

Despairing air con units feature in ad for Daikin

Talking air con units feature in a new campaign by The Works for Daikin.

Bigger isn’t always better from The Works on Vimeo.

The campaign involves of a 30-second TV spot, two 15-second spots, banners, e-DMs and a strong presence on NineMSN.

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Huggies launches Christmas offensive

Kimberly-Clark’s Huggies brand is trying to get Australian mums into the Christmas spirit early, with a new TV and online campaign created by Ogilvy.

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Daniel Hill joins Val Morgan as national sales manager, Paul Booth leaves after 34-year stint

Cinema sales house Val Morgan has appointed Daniel Hill from IMG Fashion to lead its sales operation.

Hill replaces Paul Booth who left a fortnight ago after 34 years with the company.

Hill previously spent almost decade working in the sales team at Seven before joining IMG as general manager.

Val Morgan CEO Damian Keogh said that while the company had experienced year-on-year sales growth for the first quarter of the year, market conditions were “challenging”.

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Bang launches first work for S&P Indices

After winning a competitive pitch in August, Sydney creative agency Bang has launched a print campaign targeted at Australian investors for new client S&P Indices.

The campaign, to promote S&P’s partnership with the ASX on fixed income indices, is running in the Sydney Morning Herald, Australian Financial Review and The Australian, as well as online and outdoor.

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Carlton Draught sponsors Rosso East Coast pub tour

Carlton Draught has sponsored Tim ‘Rosso’ Ross to go on a stand-up comedy tour of 30 pubs up and down the East Coast.

Rosso, who will be wearing a fat suit, will be behind the bar serving Carlton Draught, with point of sale material promoting the tour.

The comedian has been handed full editorial control, with the beer brand having had no influence over his material, according to a Carlton Draught spokesperson.

Rosso completed a Responsible Service of Alcohol course in preparation for the tour.

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Wrigley Pacific marketing boss promoted to general manager

After three years as marketing director of Wrigley Pacific, with one of the gum brand’s most successful launches  to his name, Andrew Leakey has been promoted to general manager.

Replacing him as marketing director is Chris Blayney, who is promoted from strategy manager. Blayney will oversee marketing for gum, mints and confectionery brands throughout Australia, New Zealand and the Pacific Islands.

Leakey is credited with developing the Pacific region into a global centre of excellence for the chewing gum brand, with locally created campaigns such as ‘Food Creatures’ for Extra and ‘Eat. Drink. Chew’, rolling out to 40 markets.

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Digital agency unveils campaign for Big Bash League team Brisbane Heat

As the beginning of the KFC-sponsored Big Bash League approaches, digital creative agency Pusher has launched its first work for new Twenty20 cricket team Brisbane Heat.

The campaign includes a three-story high mural wrapped around a warehouse next to The Gabba – the team’s home ground. The mural was painted by street artists Mr. Perso and Sirum1, which formed the basis for the TV spot.

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Nine’s Two and a Half Men sheds viewers as Seven dominates

In the Tuesday night TV ratings, Nine’s Two And A Half Men was down 159,000 viewers on last week’s showing, as NCIS – Ten’s only show in the top ten – beat it comfortably in the 8.30pm timeslot.

Two episodes of The Big Bang Theory were Nine’s only non-news programs to make the top ten.

Mike & Molly, which replaced the bumped The Joy Of Sets, fared little better in the timeslot for Nine, rating 557,000.

Seven dominated the night with the top five most-watched shows, and 27.7% share, according to preliminary metro ratings from OzTam.

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Eckfactor launches content arm Perfeckt

Entertainment publicity agency Eckfactor has launched a new content creation division called Perfeckt.

The operation will be run by digital and creative manager Adam Cubito and Eckfactor MD Karen Eck.

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Cumberland Courier Newspapers rebrands to NewsLocal, revamps stable of 20 titles

Sydney and Central Coast publisher Cumberland Courier Newspapers is undergoing a major rebranding exercise.

The publisher of 20 titles including Manly Daily and Wentworth Courier has changed its name to NewsLocal – and every newspaper in the stable is to relaunch with a different masthead, refreshed content and colour coded sections.

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New firm claims to offer ‘real expertise’ in crisis management

EMQ and De Wintern Group have joined forces to launch a new crisis management consultancy, with co-founder David Van claiming that few PR agencies in Australia “have any real expertise” in the sector.

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Kyle and Jackie O to host TV talk show on Seven

Southern Cross Austereo radio show hosts Kyle Sandilands and Jackie O are to star in a talk show on TV.

Called A Night With The Stars, the show – which is filmed in LA – will debut later in the year on Seven.

A press release from Seven reads:

On their weekday Southern Cross Austereo radio show, Kyle and Jackie chat to the biggest names from the world of entertainment – and A Night With The Stars will continue that tradition. Guests will share their intimate, humorous and often different points of view with Kyle and Jackie.

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Nine publicity manager Corey Cooper moves to Sefiani as creative director

The Sydney publicity manager of Nine, Corey Cooper, is joining Sefiani Communications as the PR agency’s first
creative director.

Cooper will work on clients including Expedia, Hotels.com, St.George Bank, Luxottica and AMP Capital Shopping Centres.

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Hyundai Accent sponsors Sydney party

Korean carmaker Hyundai is sponsoring a Sydney music event featuring Aloe Blacc and Marvin Priest as part of its ‘New Accent, New Motion’ campaign for the relaunched Hyundai Accent.

Called the The New Motion Party, the event has been organised in partnership with Sony Music and Universal Music Australia.

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Kogan attacks ‘Always cheapest prices’ claims of JB Hi-Fi

Online electronic retailer Kogan has launched a press campaign to attack the advertising claims made by rival JB Hi-Fi.

The ad, which takes the form of an open letter, claims that JB Hi-Fi has broken a promise to consumers made in its slogan “Always cheapest prices” – because of comments made at a shareholder meeting last week.

According to the ad, one shareholder said that consumers were “being screwed” by the likes of JB Hi-Fi when compared to prices offered by online stores.

The ad, which is also running on Kogan’s blog, reads:

Open Letter to JB Hi-Fi

JB Hi-Fi’s slogan promises Australians “Always Cheapest Prices.” You have admitted to breaking this promise.

At your Annual General Meeting of shareholders last week, one of JB’s shareholders claimed that Australian consumers were “being screwed” by the likes of JB Hi-Fi, when compared to prices available at online stores. In response, your Chairman and CEO both acknowledged the “challenging conditions” faced by JB due to the cheaper prices available online. The Chairman promised that JB would step-up the pressure on its suppliers to lower their prices, and even threatened to “import directly and bypass suppliers.”

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Production company Magnetic Theory opens for business

Johnson and SmithA new production company has launched in Sydney called Magnetic Theory, backed by producer pairing Ian Johnson from Omnilab Media and Brad Smith from Spinifex.

Offering TV ads, digital, branded, online and event content, the company starts life with director Kriv Stenders on the books, motion designers and illustrators Supervixen and motion designer and creative director Anna Meister.

Johnson said: “We don’t have enormous infrastructure costs, because we are using cloud computing and a distributed pool of artists. So we can spread money across the business, producing a higher level of production across all media.”

Read more »

 
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