More jobs to go at Fairfax as Financial Review Group sends copy subbing jobs to NZ

Fairfax Media has announced that it plans 13 redundancies at the Financial Review Group as it outsources further production and subbing functions to its NZ operation.

The “streamlining” move will see the FRG group move into line with the sister Fairfax Metro Media titles with subbing of titles such as the Australian Financial Review and BRW moving from Sydney to New Zealand. Read more »

5DN breached rules by airing Coles Status Quo song Down Down, rules ACMA

Australian Radio Network station 5DN in Adelaide has been found to have breached the advertising standards code after being paid by Coles to air a new version of Status Quo’s Down Down.

The Australian Communications and Media Authority announced the breach today, the first one of new 2012 standards which state broadcasters must clearly identify when a paid advertisement is aired.

Read more »

New Foxtel pricing structure on the way

A quarter of Foxtel subscribers are to receive a price increase of $36 a year as part of a raft of changes to be introduced by the subscription TV company.

But the broadcaster claims it will not gain any  increase to the bottom line as some prices are going up, and others down.

Read more »

Monkeys create first work for Ten with MasterChef poster campaign

Ad agency The Monkeys has created its first work for Network Ten with an outdoor campaign to promote MasterChef: The Professionals.

At this stage, the work was a one-off, with most of Ten’s promotional work being done by its own creative team.

Mark Green, CEO of The Monkeys, told Mumbrella: “Ten typically do most work in house but for this project they sought help, and they came to us. Obviously we’ll keep in touch.”

Read more »

ABC and SMH lead Twitter news sharing race

Click to enlarge. Image credit: Axel Bruns QUT Institute for Creative Innovation.

The latest update for Australian online sharing on Twitter shows the ABC and Sydney Morning Herald online compete closely for the title of most shared links.

The updated six monthly study, conducted by the Queensland University of Technology’s Centre for Creative Industries and Innovation, showed that there were “three tiers” of news sharing in Australia.

The SMH online and ABC lead well above their competitors on the top tier, followed by The Age and on a second tier and then followed by other major media outlets clubbed broadly together on a third tier. Read more »

The old slogan is better at Hungry Jacks

The old tagline is back

Hungry Jacks has quietly reinstated its “The Burgers Are Better At Hungry Jacks” slogan a year after ditching it for the line “Makes It Better.”

The company confirmed the decision to Mumbrella today. It quietly returned to the old slogan several weeks ago.

The brand rethink was announced in October 2011 following the introduction of vegetables as a side-dish on its menu. At the time the chain’s national marketing director, Jim Wilson, said ‘the burgers are better’ tagline had become a limitation for the brand, although the new line would “leverage equity from the term ‘better’”.

The move to ditch the line came not long after Clemenger BBDO Sydney won the Hungry Jacks account from MJW. At the time, eyebrows were raised over the loss of such a powerful line.

In a statement to Mumbrella today, Wilson said: Read more »

Dick Smith ‘banned’ Australia Day ad features shipwrecked refugees

dick smith boat peopleBoat people staggering ashore from a burning shipwreck feature in a jingoistic ad created for Dick Smith Foods which the entrepreneur claims has been banned from primetime by the TV networks.

The ad – timed for Australia Day – has been created for the Australian food company by comedian and producer Dan Ilic through his company Downwind Media.

Smith claims in the ad that immigrants are headed to Australia to enjoy his food. He says: “Why else would thousands be trying to get here?”

View the ad: Read more »

Self-appointed alcohol ad watchdog upholds 9 in 10 cases; AANA slams ‘PR stunt’ for falsely generating complaints

The Alcohol Advertising Review Board, an action group set up by health campaigners frustrated with the current alcohol advertising self-regulation system, has published its latest round of determinations.

Of 94 complaints reviewed from August 2012 to date, just eight cases were cleared of any wrongdoing by the body, which was set up by the McCusker Centre for Action on Alcohol and Youth and Cancer Council WA last year.

This means that, by the AARB‘s reckoning, roughly nine in ten booze ads that prompt complaints are in some way inappropriate.

The AARB has prompted a stern response from the Australian Association of National Advertisers, which has labelled the Perth-based lobby group “a PR stunt” with no ability to resolve complaints.

The AANA has also accused the AARB of falsely generating complaints, by calling on its own supporters to complain anonymously.

Read more »

MasterChef: The Professionals maintains the million mark

The first week’s outing of MasterChef: The Professionals has paid off for the Ten Network with all three episodes topping the million mark.

Last night’s eviction episode attracted 1.020m capital city viewers, and was again the top rating non-news program for the third night running according to preliminary OzTAM figures.

Read more »

Elle magazine to launch in September, says Bauer

Bauer Media Group has announced the launch date for Elle in Australia.

The monthly magazine’s first outing will be the October issue, and will be on sale from September with the website live in August.

The magazine is part of the joint venture between Bauer Media Group, formerly ACP Magazines, Hearst Magazines International and French media company Lagardére Active. Read more »

Russell Crowe to host AACTAs

Australia’s major TV and film awards ceremony has scored an A-list presenter, with the late announcement that Russell Crowe is to host the event.

The Australian Academy of Cinema and Television Arts Awards will take place for the second time on Wednesday.

The high profile actor’s involvement will also come as a boost for Network Ten, which will air the ceremony later that night. Read more »

Australians trust miners more than the media

More Australians trust the mining industry than the media, suggests a new survey by Essential Media.

The mining industry narrowly beat out its media counterparts 32% to 30% in the report examining which sectors and institutions Australians trust.

The report from Essential Media Communications showed that Agriculture, Tourism and Manufacturing were the most trusted sectors. Read more »

Melbourne agency releases theme music for Africa Cup of Nations soccer tournament

Melbourne ad agency Sphere has released a remixed version of a song it produced for former client Nando’s, to be used as the theme tune for the Africa Cup of Nations, which kicked off this week.

‘Hearts on Fire’ was performed by African star Yvonne Chaka Chaka, and co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire.

An Australian artist was slated to co-perform the song, but there was resistance from the Africa Cup of Nations organisers who insisted on only using African talent. Read more »

Aussie-Pom beach rivalry in new CommBank cricket ad

commbank beach ashesAn overly competitive beach cricket game between an Aussie and a Pom forms the backdrop to CommBank’s new ad campaign to promote its sponsorship of Cricket Australia.

The campaign – from M&C Saatchi – promotes a competition to win a trip to the UK for The Ashes which begin in June.

The ad features Aussie cricketer Pat Cummins – “cousin Pat” – being brought in to help the Australian family in the Beach Ashes.

View the ad: Read more »

McDonald’s turns operatic in new ad for Loose Change menu

mcdonald's loose changeMcDonald’s underlies its Loose Change Menu campaign with an operatic score  in a new ad from DDB.

The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.

View the ad: Read more »

Toshiba returns to Howorth

Toshiba Australia has re-hired public relations firm Howorth after a two-year stint using another agency.

Howorth will manage PR for Toshiba’s notebook and audiovisual businesses across Australia and New Zealand as of next month. Read more »

Mumbrella video Hangout with MasterChef’s Matt Preston and Marco Pierre White

Mumbrella will hold a live Google Hangout this afternoon with MasterChef: The Professionals judges Matt Preston and Marco Pierre White.

Watch the replay:

Readers are invited to send questions via the comment thread of the article or on Twitter with the hashtag #AskMattNMarco.

The live video stream will appear on this post from 3pm AEST today. Read more »

Media agency staff turnover falls to 30 per cent

Staff turnover among Australia’s leading media agencies has fallen for the second year in a row but key industry players say there is more to be done.

A survey by the Media Federation of Australia found staff turnover at media agencies fell to 30 per cent down from 34 per cent in 2012 and 37 per cent in 2011. Read more »

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