The move sees the publisher’s community, regional and metropolitan sales operations pooled into one team – called News Australia Victoria. A number of redundancies will result. Read more »
The NRL grand final that saw Melbourne Storm beat Canterbury Bulldogs helped Nine to ratings domination yesterday.
The network’s coverage of the grand final drew 2.401m, although the post-match presentation pulled in more – 2.424m – and won the night.
With 60 Minutes rating with 1.444m, the NRL pre-match entertainment rating 1.297m and Nine News attracting 1.212m, the network boasted Sunday’s top five most-watched shows.
However, Nine’s NRL ratings – which were the biggest five-city metro NRL ratings since 2006 – were no match for the AFL grand final on Saturday. The match between Hawthorn and Sydney Swans rated 3.196m, with 1.406m Melburnians tuning in to watch on Seven.
The campaign sees a post man deliver a bill to a house only for it to be shredded and spat out by the letter box. It introduces the slogan ‘Energy bills you don’t have to be afraid of’.
Called Problems, there will be four initial episodes with the series slated for late 2012. Read more »
ACP fashion magazine Grazia hits the shelves with a new look today. The revamp comes three months after the appointment Amy Molloy as editor.
The cover, which features Jennifer Hawkins, was styled by David Bonney, who recently joined the magazine as fashion director. This edition saw the title team up with Victoria Racing Club for a racewear fashion issue. Read more »
Melbourne Heart FC: you can have all the tricks in the book – but here, all that means nothing if you don’t have heart
The Sphere Agency has launched a new campaign for Melbourne Heart that focuses on the passion and ‘heart’ the players and fans have for the Melbourne soccer team.
The narrator in the ad says: “You can have the most powerful leg in the land from outside the box, possess incredible pace, be deadly from the spot, and have all the tricks in the book. You might have played at the highest level in Europe, had thousands chant you name. But here, all that means nothing if you don’t have heart.”
The campaign will run across TV, outdoor, press and radio. Read more »
The cereal maker ran an ad for its Just Right brand that drew attention to the large crowds at an AFL match.
The ad featured a picture of a bowl of Just Right and an AFL crowd. The copy read “This is Just Right. And this is just a few fans. Another great Aussie understatement.” Read more »
AAMI’s Rhonda has returned to Australia from her holiday in Bali with daydreams of romance with her waiter Katut on her mind.
The latest episode of Rhonda’s adventure, created by Ogilvy Melbourne, was broadcast during the AFL grand final. It features Rhonda – played by Mandy McElhinney – telling her friend about her holiday adventures before they have a prang with a truck carrying melons. Read more »
The Daily Telegraph has used the AFL and NRL grand finals to launch the next phase of its “We’re for Sydney” campaign.
The TV spot, created by AJF Partnership Sydney, is intended to preview a wider campaign featuring real Sydneysiders telling their stories. Read more »
Advertising data analyst Exponential Interactive has appointed its first sales director for Australia and New Zealand for its mobile development business AppSnack. Former NineMSN mobile business development manager Venessa Hunt will be responsible for AppSnack’s mobile advertising and content division.
Hunt was formerly mobile business development manager at ninemsn, and before that at mobile specialists Mobile Embrace. Read more »
The posters for Eshe Skateboarding, created in the style of the famous cartoon series Garbage Pail kids, subvert religious figures from Christianity, Hinduism and Scientology.
One image shows Hollywood actor and Scientologist Tom Cruise dressed as Ali G, with the slogan ‘Scientolo G’.
They are the second in the series of the brand’s anti-religion campaign that launched in 2010. The first featured an image of the Islamic prophet Muhammad with a bomb strapped to his body and the slogan ‘Tick-tock Muhammad’.
A spokesman for Eshe told Mumbrella: Read more »
Robert Galinsky’s film Dust and Glory is about a famous Outback car race in the 1950s. Peugeot, which won the race in 1953, has already come on board as a principal development sponsor. Read more »
In the next of our video series from the Mumbrella360 conference we take a look at a session curated by Starcom focusing on branded entertainment.
Curated by John Sintras, CEO for Starcom MediaVest, the session featured a panel including Red Dog producer Nelson Woss, Adrian Swift director of development for Nine, Julie Duff creative director for Liquid Thread, and Brian Terkelsen president for Liquid Thread.
Titles moving to Sterling Publishing will include InvestorDaily, IFA (Independent Financial Adviser) – incorporating SMSF – and Investor Weekly.
Th deal is likely to be completed next month. No price was disclosed. Read more »
Media agency Match media has launched a new campaign for luxury car Maserati GT Sport with the Financial Review Group.
The online ads will run across a custom created weekly video summary of market news called ‘Plays of the Week’, and will be supported by print advertising in the Financial Review’s Capital Magazine.
Sunday newspaper the Sun-Herald has continued its circulation plunge in the latest set of audience data from Fairfax Media.
According to the numbers for August, the paper fell by 23% again – with its circulation dropping to 326,357 from 424,053 at the same time a year before. The 23% fall is similar to the one the newspaper experienced in June.
In part the fall follows a change to Fairfax’s circulation strategy to remove unprofitable copies of the Sun-Herald from its circulation. This also included a cover price increase. However, key elements of the recent relaunch of the newspaper have since been reversed. Its move to an image led, feature-style cover has been dropped in recent weeks, and a pullout TV guide was quickly reinstated after being dropped. Read more »
An extension of last year’s successful ‘share a coke’ campaign, the 30-second commercial for ‘Share a Coke and a Song’ follows a young girl at a music festival as she’s lifted above the crowd to view the act on stage. The ad finishes with the tagline ‘every moment has a song’.
The campaign is being led by Host rather than Ogilvy, which handled last year’s award-winning Share a Coke campaign. Read more »
Mid-October is gearing up to be a crucial one for Australia’s commercial free to air networks as they unveil their programming plans for 2013.
The networks will hold a series of events as they aim to persuade advertisers and media agencies of the strength of local and overseas content.
Although presentations are generally also given in Melbourne and other metro markets, Sydney tends to attract the largest industry audiences for the events.
Unlike last year, when Ten was first to give its presentation to the market, this time round Seven will be first mover, with an event to be held in Sydney on Tuesday October 16. Read more »