AFL’s Dale Thomas and Adam Goodes in ad for Coles and Cadbury Super Team

AFL players Dale Thomas and Adam Goodes feature in a new ad for a promotion between supermarket giant Coles and chocolate bar maker Cadbury.

The ad gives consumers the chance to win a match against the Cadbury Super Team. Read more »

The Expendables 2 opens strongly; The Sapphires now just shy of $10m

Over-the-top action film The Expendables 2 has had a strong showing for distributor Roadshow Films in its opening weekend at the Australian box office.

The film took a hefty $10,734 screen average across 276 screens, for a $2.963m total.

Read more » goes tactical around speculation that Mick Malthouse will be new Carlton coach

Property site is running a tactical ad in the Herald Sun tomorrow based around media speculation that AFL coach Mick Malthouse will be moving to Carlton.

Malthouse was the subject of a story today in the Herald Sun that he will be moving to the Melbourne club by the end of the week, if the two parties can agree on a suitable deal.

The ad, which reads ‘Hey Mick, thinking of moving to Carlton?, was created by BWM. Read more »

Victorian government retains Mitchells and ZO after year-long review

The Victorian government has announced the results of its media tender after a review lasting almost a year – but the agency line up remains unchanged.

The outcome of the review, which covers key accounts such as the Transport Accident Commission, sees ZenithOptimedia and Mitchell & Partners retain the business. Read more »

Screen Australia’s Matthew Deaner to head up SPAA

The Screen Producers Association of Australia has announced Matthew Deaner as the organisation’s new executive director.

Most recently the manager of strategy and research at Screen Australia, Deaner replaces Geoff Brown, who announced his departure in December. Read more »

ABC appoints Phil Craig as head of factual

The ABC has appointed former BBC and Granada Television producer Phil Craig to the network’s Head of Factual.

Craig recently co-executive produced documentaries Chateau Chunder: The Australian Wine Revolution and Desert War for ABC with UK production company Brook Lapping in a co-production with Electric Pictures. Read more »

News ‘set to review paywall strategy’

News Limited appears to be set to review its paywall plans for its metro tabloid mastheads after a slow takeup of Herald Sun subscriptions, The Australian’s Mark Day has suggested.

Writing in his column, Day – who is usually well informed on the inner workings of his parent company – said: “There is acknowledgment at News that strategies for paywall introductions at other titles may need review.” Read more »

Arnott’s releases how-to video for camouflaging packets of Tim Tams

Arnott’s has launched a new incarnation of the Truly, Madly Tim Tam campaign, releasing a video that shows how to camouflage a packet of Tim Tams to avoid them getting found and eaten.

Disguises for a packet of Tim Tams include making it look like a book, a pencil case or some chopped sprouts. Read more »

David McGrath appointed CMO of cloud company ASE

A former Telstra and Yahoo!7 executive has been appointed chief marketing officer of cloud-networking company ASE IT.

David McGrath’s role at ASE IT is to broaden the company’s partnerships and market the business better, particularly around media innovation and distribution. Read more »

Dr Who delivers online ratings record for ABC

Doctor WhoThe ABC’s early online screening of the first episode of the new series of Doctor Who delivered the broadcaster with the largest number of daily views ever achieved on iview.

The episode – available hours after being aired in the UK and more than six days before being broadcast on ABC1 – received 75,900 plays, the ABC said. Read more »

Kim Williams tops the Encore E List of the industry’s 200 most powerful

Mumbrella’s sister publication Encore today reveals the E List, a list of the 200 most powerful media and entertainment players.

The list counts down those that have the most influence over the creation of content from television series or film, printed content, online and advertising collateral.

Topping the list is News Limited CEO Kim Williams who has wasted no time making changes at company since moving across from Foxtel at the start of the year. In second place is Google’s Australia and New Zealand MD Nick Leeder most notable in the content production world for online video platform YouTube. In third place is the ABC’s Mark Scott who has lead the national broadcaster’s charge into the digital age.

The E List top 10

1 Kim Williams
2 Nick Leeder
3 Mark Scott Read more »

Encore – free September iPad edition now live

The latest free iPad edition of Mumbrella’s sister title Encore magazine is now live.

Encore became free on the App Store two months ago. The September edition of Encore includes:

  • The E List, Encore’s 200 list of the industry’s most powerful media and entertainment players. While the top 100 ran in the print edition, the app is only place to see the full list;
  • An exclusive extract from Ita Buttrose’s book, A Passionate Life, plus video extras;
  • Behind the scenes of Ten’s hit drama Puberty Blues;
  • The significant seven – Australia’s top voiceover artists;
  • We ask if producers have finally nailed the correct mix of entertainment and brands in branded content off the back of Host’s Kiwi Sceptics, Qantas’ The Great Crusade and McDonald’s Gets Grilled;
  • Our critics examine milk ads;
  • Ex Maxus boss David Gaines on why he hates – really hates – Today Tonight;
  • We review the Arri Alexa studio camera and Mac operating system Mountain Lion;
  • A full guide to what’s in production in film and TV; Read more »

Nick Tabakoff returns to The Australian media section as editor

Nick Tabakoff is to return to The Australian as the new editor of the newspaper’s Media section, replacing Stephen Brook who moves to a writing role on the News Limited title’s business section.

The move was revealed in today’s The Australian. Read more »

Freeview launches campaign: The Best Things in Life Are Free

Freeview, the organisation aimed at promoting free-to-air TV, has launched a new music-based TVC.

The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.

The TVC carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.

Read more »

Australia’s favourite TV show, film and ad to be revealed at Mumbrella Awards

mumbrella awards logoNext week’s Mumbrella Awards will hand a TV show, a film and an ad the ultimate accolade: being named the public’s favourite.

As well as the 14 jury-voted categories of the Mumbrella Awards, Mumbrella has been conducting an extensive piece of market research in order to unveil three awards decided by the public based on their favourite screen content:

  • Australia’s favourite TV ad
  • Australia’s favourite TV show
  • Australia’s favourite film

In each case, the winner is Australian made and was on screen during the last financial year.

Mumbrella has done the work with the help of research house The Acid Test and online panel company Pure Profile. The results have been balanced to reflect the Australian population by age, gender, income and geography. The robust methodology is similar to that used to develop The Encore Score earlier this year.

A total of 91 Australian-made TV programs and 28 films were covered by the survey, which has polled around 2100 Australians.

The battle for Australia’s favourite TV ad was based on a shortlist drawn up by the Mumbrella Awards jury:

  • Badjar Ogilvy – Rhonda in Bali
  • BMF – Toohey’s Nocturnal Migration
  • BWM – Selley’s
  • Clemenger BBDO Melbourne – Bupa
  • Clemenger BBDO Melbourne – Tetley
  • DDB – Tourism Australia
  • Monkeys – The Star

View Australia’s favourite ad contenders: Read more »

House Husbands wins night for Nine but Big Brother fades

Nine’s new drama House Husbands was top rating show yesterday but Big Brother saw a heavy fall on the previous Sunday.

The first episode of the 10-part series House Husbands by production company Playmaker, rated 1.376m across the five city metro market according to preliminary ratings from OzTam.

The show, which aired at 8.30pm, follows four families in which the fathers are stay-at-home dads. Read more »

Carlton Draught ‘Beer chase’ ad goes viral

Carlton Draught’s Hollywood car chase parody ad has gone viral.

The ad, which hasn’t run on TV yet, has been viewed almost 1.5m times since being uploaded to YouTube six days ago.

The ad was sent to the media, the Carlton Draught and the AFL databases as well as all staff of Carlton United Brewers. It also ran on the Carlton Draught Facebook and Twitter pages, and has been picked up by the American press.

The Huffington Post and the LA Times both wrote about it, the LA times asking, is this the best beer ad ever? Read more »

Government launches campaign to deter asylum seekers from arriving by boat

The government has launched a campaign to deter asylum seekers from trying to reach Australia by boat.

The campaign sees Prime Minister Julia Gillard feature in ads running online that carry the slogan ‘no advantage’, pointing out that refugees will not be processed any faster if they arrive in Australia by sea.

The ads are targeted at embassies, the UN and ‘transit countries’ for economic and political migrants, distributed through DVDs, posters and online. Read more »

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