Price comparison site accuses NAB ads of ‘hypocrisy’

A price comparison site has issued a press release in which it accuses NAB’s latest ad campaign of hypocrisy. Read more »

Melbourne chancers hold top creative directors to ransom in pursuit of job

Grinter and Spencer-Michaelsen

A Melbourne creative duo has held the domain names of the city’s top creative directors to ransom in return for a meeting with them.

Art director Andrew Grinter and copywriter Lee Spencer-Michaelsen bought the domain names of the likes of Clemenger BBDO Melbourne ECD Ant Keogh and CumminsRoss boss Sean Cummins and left a ransom notes on their sites to demand a meeting – or else their sites would be redirected.

“They didn’t know who we were. We remained anonymous. All they knew is that we had the dotcom and wanted a meeting,” Grinter told Mumbrella.

The duo then showed up at a number of agencies including Whybin\TBWA, DDB and Clemenger BBDO Melbourne with a camera and wearing balaclavas to present their portfolio.

Read more »

Browning confirmed as News Limited comms supremo as Hemming takes on NDM role

Stephen-Browning-Headshot

Browning

Toby Hemming

Hemming

Stephen Browning has been confirmed as the director of communications for News Limited while Toby Hemming has been promoted into the role of head of corporate affairs for News Digital Media.

Browning took on the role in an acting capacity last month after the departure of Greg Baxter as part of the shakeup instituted by new CEO Kim Williams.

Meanwhile, Hemming – currently communications manager for Nationwide News, the Sydney-based division which includes The Daily Telegraph,  Sunday Telegraph and mX – will report in to NDM’s chief operating officer Stuart Spiteri.  Read more »

EvoTV hires Fairfax direct marketer Jessica Shuwalow

Business and finance branded content firm EvoTV has appointed former Fairfax direct marketer Jessica Shuwalow to run its marketing operation.

Shuwalow joins after more than seven years with Fairfax-owned platform InvestSMART, latterly as marketing manager.

According to a press release, Shuwalow helped grow InvestSMART’s database by 100,000, and grow InvestSMART’s open and click-through rates by 20%.

Her appointment follows EvoTV’s hire of head of production Michael Carlton and publisher and editorial director Craig Donaldson in late 2011.

Read more »

Ogilvy Digital Influence rebrands as Social@Ogilvy

Social@OgilvyOgilvy’s social media division Ogilvy Digital Influence has launched its rebranded offering Social@Ogilvy.

The relaunch was announced at an event partnering with social media software supplier Radian 6.

The change seems intended to make Ogilvy’s social and word-of-mouth offering simpler to understand and more accessible to clients and other Ogilvy business units.

The press release claims: Read more »

Web traffic offsets readership decline for just 4 newspapers out of the top 11

Even with the addition of online readership figures, the majority of Australian newspapers are seeing a drop in audience size, a Roy Morgan report suggests. Figures indicate net readership across all metropolitan titles has fallen from 12,206,000 to 11,891,000, a decrease of 2.6%.

According to data collected from 2006 to December 2011, The Australian, Australian Financial Review, Herald Sun and The Age newspapers all achieved an increase in net print/online readership.

The Sydney Morning Herald held steady, its online and print readership dropping fractionally from 2,446,000 to 2,445,000 over the five-year period.

However, The Daily Telegraph, the Brisbane Courier Mail, the West Australian, the Adelaide Advertiser, the Perth Sunday Times have all seen a net fall in audience on and offline, according to the data.

Read more »

Peter Newman joins Shine as creative director

Peter Newman, the man behind SBS hit show Go Back To Where You Came From, has joined News Corp-affiliated production company Shine Australia.

He joins as creative director from WTFN, a production house he joined from SBS less then six months ago.

At WTFN, Newman was behind Ten’s new Amanda Keller-hosted lifestyle and entertainment show The Living Room.

Newman will be responsible for all unscripted content including MasterChef and The Biggest Loser.

Read more »

CommBank marketing chief accuses media inquiry of trying to ‘regulate the unregulateable’

Andy LarkOne of Australia’s most influential marketers has joined the chorus of voices coming out against proposals to boost regulation of online media.

Andy Lark, chief marketing officer of Commonwealth Bank and himself a prolific blogger, has spoken out against the proposal to regulate online news sites in the same way as newspapers, TV and radio. The proposal suggests that sites the offers news and analysis should be regulated by a new News Media Council even if they have audiences as small as 41 page views per day. Assuming all 41 views come from 41 different people, this still only equates to a reach of 0.00017% of the Australian population. Read more »

Revenge almost bags 2m in Monday ratings

Seven’s thriller Revenge came just short of 2m viewers last night.

The show leapfrogged Seven’s My Kitchen Rules to win the night, according to preliminary overnight ratings from OzTam.

The two shows were not far off 4m viewers combined, helping Seven to 30.3% share – almost 10% share ahead of next-placed Nine.

Ratings for Ten’s early morning show Breakfast dipped by a quarter on last Monday, when the show pulled in 56,000 viewers.  However, the show is pulling in an average of 41,000 viewers.

Seven’s Sunrise won the battle at breakfast comfortably, with 407,000 viewers to 349,000 on Today on Nine.

Read more »

New content agency Voodoo Digital launches

Simon Cranch and Nick Renford

Post-production house Voodoo has launched a Sydney digital content agency called Voodoo Digital.

Simon Cranch, the owner of Voodoo, will run the production side of the business. Nick Renford, a creative director at Aegis Media digital shop Visual Jazz Isobar, will handle creative – and keep his job at Visual Jazz part-time.

The duo started working together in the 1990’s and have around 40 years of experience, Cranch in TV production, Renford in TV and latterly in digital.

The agency has been set up in response to the rising demand in online video production.

Renford will continue to work four days a week at the newly merged Visual Jazz Isobar.

“Yes, it’s not impossible that there’s a potential conflict of interest there,” Renford told Mumbrella. Read more »

Party film Project X tops Aussie box office

A film about a house party that gets out of control has topped the Australian box office over the weekend, according to the Motion Picture Distributors Association of Australia.

Project X, produced by Todd Phillips (The Hangover) with Joel Silver (The Matrix, Sherlock Holmes) among others executive producing, took $1.28m at the box office in its first weekend out.

The film opened across 222 screens for a screen average of $5,764.

Read more »

Aussie title makes list of world’s best magazine apps

An Australian magazine has featured in a list of the world’s top iPad magazine apps.

Three, published by Street Press Australia, featured in a global list dominated by American and British titles.

The monthly music title was the first iPad-only magazine in Australia when it launched in June last year.

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AFR launches next phase of ‘revolution’ campaign

The Australian Financial Review has launched the next phase of its ‘revolution’ campaign in which captains of industry assume the form of a famous Che Guevera poster.

It breaks today with a digital and print offensive – a few weeks after the Fin announced an editorial shake-up that sees a number of the paper’s sections revamped.

The campaign focuses on the editorial overhaul and reminds readers of the new pricing strategy announced in January. Both are said by the newspaper to be “revolutionary”.

The slogan on the 4-page wrap around the Fin today reads: Read more »

Mumbrella movie night: The Rum Diary

11.30am update: Tickets have now all gone

Mumbrella is to hold its first readers’ movie night of 2012.

We will screening a preview of The Rum Diary on Monday (March 12) at the Palace Verona cinema on Oxford Street in Sydney. The movie officially opens on March 15.

The Rum Diary stars Johnny Depp and is based on the Hunter S Thompson novel featuring the misadventures of a hard drinking journalist in 1950s Puerto Rico.

The event begins with drinks – sponsored by APN Outdoor – from 5.45pm, with the film starting at around 6.30pm.

Tickets are free, on a first come, first served basis. Anyone who wants a pair of tickets should email movienight@focalattractions.com.au stating whether they want a single or double ticket. Read more »

First week of Ten’s Breakfast sees rivals increase audience

The first week of Ten’s new show Breakfast improved the network’s audience share from 3.89% to 6.36%, analysis of metro ratings data from OzTam suggests.

However, the early impact on rival shows on Seven and Nine has been minimal with the number of people watching commercial TV rising slightly, according to the analysis prepared by Fusion Strategy.

The data compares viewing for last week, Breakfast’s first full week on air, to the viewing patterns a fortnight previously.

Seven’s Sunrise saw its three-way share of the morning audience slip fractionally from 50.57% to 49.92%. At the same time its average number of viewers rose from 312,000 to 322,000. Read more »

ME Bank brand breaks Melbourne skyline

Members Equity Bank is the latest corporate to penetrate the Melbourne skyline with its logo.

The ME Bank logo will go up on Melbourne Central Tower at 360 Elizabeth Street. This is the first time the 13-year old building has been branded.

Each side of Melbourne Central Tower will carry the brand, which will measure 14m wide.

Read more »

Mumbrella’s audited traffic sees 58% growth

ABA mumbrella feb 2012Mumbrella’s audience rose to a record high in February, new numbers from the Audit Bureaux of Australia suggest.

According to the ABA, Mumbrella delivered 737,081 page impressions during February. This was up 58% on the same period in 2011. Mumbrella’s previous high came in November when it delivered 710,394 page impressions.

The online audiences of most trade press titles in the sector including AdNews, B&T and Marketing magazine are not audited.

audit bureau campaign brief march 2012Campaign Brief’s audited traffic grew from 225,522 page impressions to 260,818, an increase of 15.6%.

Mumbrella’s average number of daily unique browsers rose to 9,056, up from 5,984 in February 2011, an increase of 51.3%.    Read more »

Merrick Watts and Annabel Crabb in cast for Andrew Denton-hosted show Randling

Zapruder’s Other Films and the ABC have announced the cast for word game show Randling, with radio DJ Merrick Watts, ABC political writer Annabel Crabb and broadcaster Wendy Harmer in the line up.

Over a 27 week period,  ten teams of two will compete in the quiz show hosted by Andrew Denton.

Read more »

 
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