Mumbrella360 is underway with Encore Score, Battle of the Media and Tourism Oz

mUmBRELLA360logo 2012This year’s Mumbrella360 is now underway with just over 1000 media, marketing and entertainment professionals descending on the Hilton Hotel in Sydney over the next two days.

Th event will be one of the first to have its numbers audited by the Audit Bureaux of Australia so an official headcount will be available later, but Mumbrella calculated that as of 5pm on Tuesday, 1030 people were expected. Tickets are no longer available online, but are still on sale on the door of the venue.

The event sees around 60 sessions taking place across five streams.

Battle of the Media will be fought again with former PHD CEO Barry O’Brien, former Starcom MD Bob Goodge and Virgin Mobile marketing director David Scribner making up the coaching panel.

Doing battle:

  • Paul Murray, presenter, 2UE (radio);
  • Dylan Taylor, managing partner, BMF (direct mail);
  • Paul Fisher, CEO, IAB Australia (online);
  • Damian Keogh, CEO, Val Morgan (cinema)
  • Brian Hogan, general manager, Regional TV Marketing (TV);
  • Deborah Thomas, director – media, public affairs and brand development, ACP Magazines (magazines);
  • Steve O’Connor, chief executive officer, JC Decaux Australia (outdoor);
  • Tony Hale, CEO, The Newspaper Works (newspapers) Read more »

Red Agency behind local rebrand campaign for Ibis Hotels

Hotel group Accor has launched a PR campaign around its rebranding of hotel chain Ibis.

Accor is rolling out a new visual identity for Ibis Hotels, with Formule 1 and All Seasons now falling under the Ibis banner.

The rebrand is being handled locally by The Red Agency, which today has launched the first phase of the campaign for Accor since winning the business.

The campaign, called Style Our Threads, invites fashion students Whitehouse Institute of Design to design uniforms for the three new brands. The designs will be on the brand’s Facebook page, where people can vote on their favourite uniforms.

Read more »

Telegraph failed to separate fact from opinion in cycle path coverage, rules press watchdog

The Daily Telegraph in Sydney breached the Australian Press Council’s principles on separating fact and opinion in its campaigning coverage of Sydney’s cycle paths.

The APC ruled in relation to 17 articles relating to Sydney Mayor Clover Moore, who is also a state MP. The coverage focused on the bike lanes and also on her dual political roles.

The complainant said the newspaper had provided unfair and unbalanced coverage of both issues.

The newspaper argued that it was entitled to campaign on both topics.

The APC ruled:

“The Press Council emphasises that publications are entitled to express strong opinions on issues and to use their editorials and opinion spaces for that purpose. This advocacy can be so vigorous and sustained as to constitute a campaign, provided that it complies with the Council’s principles which, for example, require fact and opinion to be clearly separated and headlines to fairly reflect the tenor of the accompanying article. Read more »


mUmBRELLA360logo 2012


Online bookings for this Wednesday and Thursday’s Mumbrella360 have now closed. However, those wanting to attend may still pay on entry at the Hilton Hotel in Sydney.

For details of the program, click here

Melbourne International Film Festival makes first line-up announcement

The Melbourne International Film Festival has announced its first 30 films.

Joining the The Sapphires, already announced as the opening night film, two Australian thrillers have been selected in the feature film section.

The directorial debut by the Colin and Cameron Cairnes, 100 Bloody Acres, is a gruesome comedy starring Angus Sampson and Damon Herriman.

Read more »

Tele found guilty of ‘gravely inaccurate, unfair and offensive’ reporting on boat refugees

The Daily Telegraph was guilty of “gravely inaccurate, unfair and offensive” language in headlines about asylum seekers who arrive in Australia by boat, media watchdog the Australian Press Council has said.

The ruling from the APC used unusually strong terms to criticise the Tele, which published the finding today.

The complaints related to a story written by chief political reporter Simon Benson and published in November last year. The front page story was headlined “Open the floodgates, Exclusive: Thousands of boat people to invade NSW”. The story then began: “Thousands of boat people will be released into Sydney’s suburbs as the government empties detention centres.” Read more »

Aussie director Bob Meillon dies – ‘one of the great characters of the TV industry’

An Australian director best known for working on Neighbours, Home and Away and A Country Practice has passed away.

Bob Meillon directed over 140 episodes of Neighbours through the 1990s and into 2001. He died peacefully early on Sunday 3 June. He was 69 years old.

Alan Fletcher, who plays Dr Karl Kennedy in Neighbours, told Encore: Read more »

Twinings on ditching Nigella Lawson: we needed something new

Nigella Lawson: ditched by Twinings

Twinings has parted ways with brand ambassador Nigella Lawson because the tea brand is “looking for new ways to communicate”, the marketing director has told Mumbrella.

Twinings launched a $10m campaign at the start of the week that did away with the use of celebrities. The British celebrity chef had fronted Twinings since 2008, appearing in six commercials.

Marketing head Gavin Vandeligt said: “Nigella was fantastic for the brand and really helped to lift the lid on specialty tea. But we just feel the time is right for a new communications idea to support our rapidly growing consumer base.”

Read more »

Bondi Hipster Dom to talk video at Mumbrella360

bondi hipstersChristian Van Vuuren, star of the rapidly emerging online video hit Bondi Hipsters, is among the panellists appearing on a sponsor-curated session at Mumbrella360.

Of the 60 or so sessions, six are curated by the event’s platinum sponsors.

Van Vuuren – who plays Dom in Bondi Hipsters and had previous success as The Fully Sick Rapper – will appear on Boom’s session on how video can generate earned media. Also on the panel  are Blair Joscelyne, co-creator of Mighty Car Mods; Felicity McVay, manager of strategic partnerships at Google; Brenda Gaddi, founder of Digital Parents and Jody Allen, founder of Stay At Home Mum.

Other platinum sponsor curated sessions:

  • First the year and now the decade of mobile – Telstra Advertising Network: The state of mobile advertising. Moderated by IAB CEO Paul Fisher and featuring Simon Corbett, MD, Slingshot Digital Ventures; Michael Padden, head of the Telstra Advertising Network; Brad Bennett, head of digital at The Hallway and Graham Christie, group commercial director of Big Mobile;
  • The Future of Broadcast Brands – Fox International Channels: Moderated by Standard Media Index publisher Jane Schulze and featuring OzTam CEO Doug Pfeiffer; former ninemsn CEO Joe Pollard; Fox International Channels MD Karin Simoncini; and Nickelodeon GM Ben Richardson;
  • Oomph – Tablets everywhere: Mumbrella and Encore magazine editor-in-chief Tim Burrowes, StreetPress MD Craig Treweek  and Oomph CEO Keith Ahern discuss their experiences of publishing magazines for the Apple iPad;
  • Listen and engage – Radian6: A discussion of how brands are using social media marketing;
  • Intimate insights into digital success – Adobe/ Exact Target: How digital marketing can lead to increased online sales.

Each day also begins with a complimentary sponsored breakfast. Tomorrow’s is presented by MediaMind and examines what works and doesn’t work when it comes to direct response.

Thursday’s breakfast is presented by Say and examines how digital advertising and great content delivers better results.

Tickets for Mumbrella360 are on sale until 5pm today. More information is available on the Mumbrella360 website. Read more »

Government launches app to help smokers quit

UM has launched an app for the government designed to help people stop smoking.

The app – called My QuitBuddy – allows the user to record messages of support from friends and family and monitors daily progress.

UM chief digital officer James Filmer said: Read more »

Radio talent to discuss how to create content that gets the media talking

mUmBRELLA360logo 2012Mix FM’s drivetime host Anthony Simpson, WSFM’s Brendan Jones and Nova team of presenter Ryan Fitzgerald and producer Tom Ivey are to appear in a session at this week’s Mumbrella360 discussing how to create radio content that drives PR for shows.

Simpson co-hosts the Ant & Sami Lukis show which airs in Sydney and Melbourne from 4-7pm. Jones co-hosts Jonesy & Amanda in the Morning on WSFM in Sydney. Ivey is producer on Nova’s Sydney’s Fitzy & Wippa breakfast show. Also in the panel is Ralph van Dijk of audio agency Eardrum.

The panel will look at creating events within shows that also generate publicity for the station.

One recent example was Fitzy & Wippa’s stunt of hosting the world’s shortest man in Sydney, which made headlines around the world.

The session is a late replacement for a planned segment – Fuck Yeah, Side Projects – which had to be dropped after some of the panel were unable to attend.

Mumbrella360 takers place at the Hilton Hotel in Sydney on Wednesday and Thursday. Tickets are on sale until 5pm tonight.

Diet Coke launches Aussie campaign fronted by US tween star Chace Crawford

Chase CrawfordDiet Coke has launched a new Australian campaign to promote a large scale on-pack giveaway – fronted by American tween star Chace Crawford.

The ‘Reward Your Mood’ campaign asks consumers choose one of 23 moods to represent them, enter it on Coke’s website to redeem a reward from every bottle purchased.

The campaign centres around the Coke Unleashed website and Facebook page, with activations in store at point-of-sale, out-of-home, and an experiential ‘Diet Coke’ consumer activation in Martin Place with Chace Crawford. The giveaway includes music downloads, movie rentals, nail polish and free Diet Coke.

Read more »

Fairfax hires head of print advertising strategy

Fairfax Metro Media has hired a director of print advertising strategy – a newly created role.

Sarah Keith joins from Fox Sports at a time of great upheaval for Fairfax, with rumours of the company mulling a move away from print.

In her new role, Keith will work with the publishers and product teams to shape Fairfax Metro Media’s print offerings for advertisers. She will also be responsible for aligning sales operations across states.

Ed Harrison, commercial Director, Fairfax Metro Media, said in a statement: Read more »

The Voice easily wins Monday ratings, Tricky Business recovers

the voice logoThe Voice stormed Monday night’s ratings once again, pulling in an audience of 1.9m – more than half a million more viewers than Seven News, the second most watched show of the night.

Even though the song contest saw its lowest ratings to date, it won in all key age demographics, according to preliminary results from OzTam.

Seven News took 1.387m viewers across the five city metro markets followed behind by The Block with 1.348m viewers.

Nine’s new drama Tricky Business performed well, up to 0.769m in its 9.30pm timeslot from last week’s 0.692m and the week before’s result, 0.745m.

Tricky Business and The Voice helped Nine to a convincing share victory over Seven – by 28.3% compared to 20.7%.

Read more »

Advertisers Association tries to clamp down on production costs, AANA boss: ‘the days of the million-dollar TV ad are coming to an end’

AANA CEO Scott McClellan: a critical look at production

The Australian Association of National Advertisers wants to clamp down on advertising production costs.

The advertisers industry body has called a meeting for advertisers on 25 July ‘to share ideas and benchmark against global best practices for managing production in the new media environment’.

According to AANA CEO Scott McClellan, discussions about production costs began back in November and were featured on a Christmas wish-list by members.

He said: “The days of the million dollar production as the accepted norm in our industry appear to be coming to an end. Advertisers are increasingly turning to innovative, lower cost production and distribution techniques to reach their target audience.”

The news comes the day after Tourism Australia released an ad campaign that cost $4m to produce.

Read more »

Fairfax extends talks with striking journos, union proposes ‘insourcing’ solution

Fairfax is locked in talks with journalists and the journalists’ union over the company’s decision to outsource 60 production jobs to New Zealand.

Fairfax Regional Media agreed to extend the deadline for talks until close-of-business on Thursday, after strikes and rallies were staged in Sydney, Wollongong and Newcastle against proposals that could see over the editorial staff of some mastheads reduced by a half.

The decision came after journalists from the Newcastle Herald, Illawarra Mercury and Sydney Morning Herald and officials from the Media, Entertainment & Arts Alliance spent three and a half hours with Fairfax Regional Media boss Allan Browne in Sydney looking to extend the consultation beyond close-of-business today.

A statement from Fairfax, issued last night, read: “We understand the MEAA will be putting a proposal to us, which we will consider on its merits when we get it.” Read more »

Hello Kitty in shocking pink ad blast

The arrival of Japanese pre-adolescent fashion behemoth Hello Kitty in the stores of Target has been followed by ad campaign, which includes the branding of Melbourne trams in trademark shocking Hello Kitty pink.

Read more »

Mel Gibson movie Get The Gringo debuts weakly at box office

Mel Gibson action-thriller Get The Gringo debuted with a whimper at the Australian box office this week.

The Adrian Grunberg-directed film, which is being distributed by Icon Film in Australia, took $340,000 for an average of $2,242 – although it had a modest release on just 152 screens.

Chick flick What to Expect When You’re Expecting enjoyed a stronger debut, but failed knock Men In Black III off the top spot. The Roadshow-distributed Jennifer Lopez vehicle was shown across 305 screens – double the exposure of Get the Gringo – and took $2.431m gross for a $7,971 average.

Men In Black continued to draw a big audience, adding another $3.605m in its second weekend to its first weekend run of $5m, according to the Motion Picture Distributors Association of Australia.

Read more »

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