AFR closes MIS Magazine

Financial Review Group has closed technology publication MIS Magazine, Mumbrella can reveal.

There are no redundancies as a result of the closure, as the title’s editorial team has been redeployed on the Australian Financial Review and

A decline in ad revenue has been given among the reasons for the closure. “Advertisers in the technology space have moved more aggressively online than other advertising categories,” MIS Magazine’s editor Brian Corrigan told Mumbrella.

MIS Magazine’s website,, now directs to

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Radio sees modest ad revenue growth in 2011

The commercial radio industry recorded growth in metropolitan ad revenue during 2011 of 1.1% on the previous year, despite a dip of 0.33% in the second half of the year.

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Rory Callaghan resigns as CEO of Southern Star

Rory Callaghan has resigned from his position of CEO at production company Southern Star, it has been announced today.

Formerly director of programmes in 2006 before being promoted to managing director in September 2007, Callaghan was made CEO when Endemol acquired 100% of the independent production company in 2009.

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BWM launches new campaign for Edgell

BWM has launched a new campaign for Edgell that introduces the slogan, “Bursting with Goodness.”

The campaign for the food company Simplot uses imagery of corn, beetroot and chickpeas bursting from cans, and will run across outdoor, print, path-to-purchase and online.

These images will run in supermarkets and shopping centres:

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Ten revamps early evening line-up, ‘no decision yet’ on The Renovators and Junior MasterChef

Ten has made its first programming changes of the new year since the arrival of new boss James Warburton in a major rethink of its early evening strategy.

News and current affairs show The Project will be moved to a “permanent residence” at 6pm, running for an hour on Monday to Friday, and half an hour on Sunday.

Ten News at Five will return to its one-hour format at 5pm, Sunday to Friday.

And in an aggressive move in entertainment, The Biggest Loser has been moved to 7pm on Monday to Thursday, putting the show head-to-head with Nine’s weight loss show XS Baggage. A love-seeking ‘singles’ version of the show will launch on January 23.

Ten’s chief programming officer David Mott told Mumbrella that the move was about “bringing closure” to Ten’s early evening offering.

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Sam Kekovich is back for Australia Day lamb campaign for MLA

Ex-AFL footballer Sam Kekovich stars in the latest incarnation of Meat and Livestock Australia’s lamb campaign in the lead up to Australia Day.

The campaign, by BMF, features Kekovich’s now annual, “Address to the Nation” as well as a parody of the 1990s dance hit Barbie Girl by Aqua.

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Hill & Knowlton wins Wrigley

Hill & Knowlton has struck a second early victory of the new year, winning the Pacific public relations account of Wrigley after a four-way pitch – taking the account from incumbent Edelman.

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MercerBell launches ad for Ahh-llianz

MercerBell has released a new commercial for Allianz in which the brand name is changed to Ahh-lianz to reflect how consumers feel when their property is damaged.

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Myfanwy McGregor out, PPR’s Peter O’Sullivan in at Frank PR

Out: McGregor

In: O'Sullivan

Myfanwy McGregor, the boss of Photon-owned consumer public relations firm Frank PR, has left after 6 years with the company.

McGregor would not comment on her next move, but it is rumoured she will be starting a new venture in Australia.

Replacing her is Peter O’Sullivan, currently head of consumer PR at WPP-owned rival PPR. O’Sullivan starts at Frank PR on 30 January.

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Digital agency HotHouse hires 15 staff

Digital ad agency HotHouse has piled on 15 staff in eight weeks after a series of new business wins and increased activity from existing clients.

New clients Foxtel, CPA and EBX and current clients such as Toyota have prompted the 17-year old independent agency to add personnel in client services, quality assurance, production and project management, taking total headcount to more than 70.

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Interbrand creates Newtown Flicks Film Festival trailer

Sydney design agency Interbrand has created the trailer for the 2012 Newtown Flicks Film Festival.

The clip was written, directed and shot by Interbrand to promote the festival and its call for entries. The agency also created the accompanying poster art.

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PeopleBrowsr restructures sales operations, Markus Hafner and Peter Bojanac leave

Social media marketing firm PeopleBrowsr has restructured its sales operations to focus more on global rather than regional sales – a move that sees two senior departures from the Sydney office.

Joint CEOs of business development Markus Hafner and Peter Bojanac have left, although Hafner may continue to work for PeopleBrowsr as a sales representative.

Michelle Macacarounas, who runs HR and was one of the company’s founding members, will now take on a wider business development role. The company has also hired two junior sales and account management execs.

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CumminsRoss creates films for Jacob’s Creek

CumminsRoss has secured a place on the ad agency roster for Jacob’s Creek, and has produced a series of films to leverage the wine brand’s global associations with tennis.

The films feature former tennis star Andre Agassi and will form part of the programming line-up for Seven’s coverage of the 2012 Australian Open. The idea behind the films – the first of which is now viewable on Facebook – is to reveal Agassi’s ‘true character’, echoing the brand’s strapline.

The Open Film Series was produced by CumminsRoss’s inhouse production team, and directed by Steve Callen at CumminsRoss. The films were shot in Las Vegas and Australia.

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Y&R lands Emirates

Y&R Brands has emerged the winner of a pitch for airline Emirates after a contest involving six agencies.

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Call for entries: December Ad of the Month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.  Call for entries: November Ad of the Month    transCall for entries: November Ad of the Month    trans

Call for entries: November Ad of the Month    transAgencies and brands involved in creating ads that first ran during December are invited to put them forward.

Simply email details of the ad, including the client, agency credits and a link to a video sharing site where it can be viewed to We also welcome reader suggestions.

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Kia launches Meet the Extras campaign for Cerato Hatch

Car company Kia has launched a new campaign for the Cerato Hatch that draws attention to the car’s standard extras.

Extras such as iPod connectivity, big boot space and the three-year warranty are personified into characters aiming to illustrate how the features make life easier.

The agency behind the ad was Innocean.

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PR watchdog names Qantas grounding the biggest PR disaster of 2011

The Qantas grounding has been selected as 2011’s biggest PR disaster according to a public relations watchdog.

The PR blogsite and its author Gerry McCusker said the airline’s decision to ground its fleet was a “business decision that inconvenienced and angered a nation”.

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Ignite Media Brands hires Kristen Dunatov, promotes Fleur Steinberg



Ignite Media Brands has hired Kristen Dunatov as New South Wales and Queensland sales manager. She joins from Ten, where she was sales manager for the Sydney operation.

Dunatov replaces Melissa Fein, who left to join Mindshare in August last year.

Ignite has also promoted group sales manager Fleur Steinberg to head of brand strategy – a newly created position. In her new role Steinberg, who joined Ignite in 2009, will lead a team that will act as “the conduit between Ignite’s channel partners and clients, crafting multiplatform and multi-brand sales solutions”, according to a press release.

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