Future Classic uses Arnie video to promote artist Luke Million

Record label Future Classic has made the most of the recent misdemeanours of Arnold Schwarzenegger to promote one of its artists in a new video.

Inspired by the former California governor, who was recently in the news over allegations he had an affair with his maid, the images of a young Arnie are backed by the music of Luke Million.

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Perth radio ratings: Mix 94.5 widens its lead

Austereo’s Mix 94.5 stretched its lead in the Perth radio ratings, gaining 2.1% share from Monday to Friday, and increasing by 1.7% from Monday to Sunday.

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Sydney radio ratings: Nova sees biggest change, dropping by 1.3 per cent

Nova 96.9 was the Sydney station with the biggest change to its seven day share with a 1.3% drop.   Read more »

Melbourne radio ratings: 3AW’s dominance weakens

The dominance of 3AW in Melbourne’s seven-day radio ratings looks less certain with the show shedding 2.2% share – the biggest drop in the survey – to 14.2%.

ABC774 was the strongest performer, up 1.4% to 13.1% share, while FoxFM held fairly steady, slipping 0.4% to 13.1%, according to Nielsen’s seven-day ratings.

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Brisbane radio ratings: DMG’s 97.3FM closes gap on Austereo’s B105

The lead of Austereo’s B105 took a bit of a dent in the Brisbane radio ratings.

A strong showing from 97.3FM – owned by ARN – saw the station gain 0.9% share – rising from 11.3% to 12.2% – according to the Nielsen Monday to Sunday ratings.

ARN’s Classic Hits 4KQ also performed well, posting the biggest seven-day growth – up 1% to 6.9% share.

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Masterchef wins the night despite debut of The Block

A voluntary shock exit on Masterchef won the battle of the reality lifestyle shows last night as the Ten juggernaut attracted the most viewers despite the debut of Nine’s latest series of The Block.   Read more »

Nova claims radio first with real-time iTunes chart show

Nova is claiming a first in national radio, with the introduction of a real-time countdown for its iTunes chart show.


Nova’s Fresh 40 reflects the chart from iTunes Australia as it goes to air, as opposed to other chart shows whose data is almost a week old at the time of going to air, Nova claims.

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Sharon Cookson handed head of strategy and content role at OMD Melbourne

OMD Melbourne has promoted the director of the agency’s branded content arm, Sharon Cookson, to a wider role running the strategy team.

The appointment follows a restructure of OMD’s strategy, branded content and social media divisions into a broader strategic community which will fall under Cookson’s remit.

Cookson ends a three-year stint as director of OMD Fuse. Before that, she was managing partner of ZenithOptimedia New Zealand.

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Cannes day two: Australia’s Young Lions beat the world (and NAB’s the best PR campaign too)

In Mumbrella’s video coverage of the second day of the Cannes Lions festival:

  • Mumbrella editor Tim Burrowes chats to Australia’s victorious Young Lions Matt Swinburne and Mike Felix;
  • Juror Kat Thomas, from Sydney’s One Green Bean, on how NAB’s breakup project was named the world’s best PR campaign of the year – and why there was no showing from Australia’s PR agencies;
  • BMF ECD Warren Brown and DDB ECD Dylan Harrison, president and juror on the Promo Lions jury on why Tontine was a winner, how it nearly got a gold and how technology is making some agencies lazy Read more »

NAB Breakup wins PR grand prix at Cannes

nab breakupNAB’s “The Breakup” project, which saw it declare war on its rival banks, has been declared the world’s best PR campaign, winning the grand prix in the PR Lions at Cannes.

The trophy was handed to Clemenger BBDO Melbourne at the award ceremony in the south of France earlier today.

The much talked campaign began on Valentine’s Day with a push that stretched from PR to social media, to advertising. The aggressive attempt to differentiate itself from its rivals saw the topic glean prominent TV and newspaper coverage along with becoming a major discussion point on talk radio. The campaign also won a second silver Lion in the PR category.

The Australian representative on the PR Lions jury was One Green Bean boss Kat Thomas. She told Mumbrella: “It’s really allowed us to put Australia on the map and demonstrate that we can and do produce award winning work at an international level.”

The PR Lions also saw a Gold Lion for Leo Burnett on behalf of client Diageo’s rum brand Bundaberg. The brand created a special Water Mark version of the rum to commemorate the Queensland floods.

Australia can has a strong claim on the bragging rights to the PR Lions, which are now in their third year. The first PR grand prix was also won by an Australian agency with Cummins Nitro winning it for its Best Job In The World campaign for Tourism Queensland. Last year the grand prix went to US agency TBWA Chiat Day for Gatorade.

However, all of Australia’s success in the PR category has come through entries made by ad agencies. No Australian PR agency has yet won a shortlisting.


Romanian chocolate bar becomes the surprise star of Cannes

rom americanA relatively small scale campaign for a Romanian chocolate bar has emerged as a global star of Cannes, winning the grand prix in both the Direct Lions and Promo Lions categories.

The campaign by McCann Erickson tapped into Romanian patriotism to reinvigorate sales of the Rom snack.

The chocolate bar – a staple since 1964 with a Romanian flag on the wrapper – had struggled to win over younger consumers who leaned towards US brands.   Read more »

Just five Aussie agencies shortlisted for Press Lions


The Press Lions jury

The success of Australia’s Young Lions in the print category did not extend to their senior peers, with few Aussie campaigns shortlisted for Press Lions.

The only campaigns shortlisted were two by BWM for I&J’s Tasty Fish Fingers, three by Droga 5 Sydney for Carlton United Breweries, three by Saatchi & Saatchi Sydney for the Sony NEX-5 camera, one by Publicis Mojo Sydney for Burn energy drink and one for GPY&R Sydney for Wagon Wheels. Read more »

Disappointment for Australia in the Outdoor Lions shortlist

lions logoAustralia has had a woeful showing in the outdoor category of the Cannes Lions.

Of around 500 shortlisted entries, just four were from Australia.

They are a Bundaberg ad from Leo Burnett Sydney, Clemenger BBDO Melbourne’s giant magnatron for Carlton Draught, The Marketing Store’s “Bundy Skycouch” stunt and a poster for the Japan Earthquake Appeal by JWT Sydney

New Zealand fared slightly better with Ogilvy NZ shortlisted twice for Road Safe Hawke’s Bay and once for Watekere Council. Colenso BBDO Auckland was shortlisted three times for Multiple Sclerosis Waikato. Read more »

Eardrum’s hoax Strepsils calls shortlisted for Radio Lions

Cannes Lions registrationsEardrum’s cheeky campaign for Strepsils – which saw callers to Sydney talk radio stations drop the name of the cough product into the conversation – has been shortlisted for the Radio Lions category at Cannes.


Meanwhile, Sydney agency Jay Grey has had the best showing of the shortlisted agencies in the category. Read more »

Australia wins print category of Young Lions

The first trophy of the Cannes Lions has gone to Australia, with Matt Swinburne and Mike Felix from Leo Burnett Sydney winning the print category of The Young Lions.

Christian Alminana / Getty Images

The announcement was made on Monday in Cannes.

The pair’s brief – which they had just 24 hours to crack – was to create a campaign on behalf of the water charity Pump Aid. Read more »

NAB’s breakup campaign and Tontine dated pillows impress in Media Lions shortlist

nab breakupNAB’s breakup project is showing early signs of being a serious contender at the Cannes Lions, with the audacious campaign now shortlisted twice in the Media Lions.

The stunt saw the bank launch a Valentine’s Day media offensive against its rival banks announcing that it was breaking up with them.

Although the category is the Media Lions, the shortlisting has gone to NAB’s creative agency Clemenger BBDO Melbourne rather than its media agency partners Zenith Optimedia and PHD. The campaign has already been shortlisted in the PR Lions.  Read more »

Key Media to close HR Leader magazine, relaunch Risk

HR Leader magazine, one of two titles bought by Key Media from Lexis Nexis last week, is to be folded into one of Key Media’s existing HR titles, Human Capital.

Agreements with current HR Leader subscribers and advertisers will be unaffected by the development, Key Media has stated.

As well as HR Capital, Key Media also publishes HRM magazine in Singapore.

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Truelocal boss John Allan appointed COO of The Australian

John Allan, chief executive of Truelocal.com.au, has been appointed as the chief operating officer of The Australian.

He replaces Brett Clegg who left in March to head up Fairfax Media’s Financial Review Group.

Allan will move into the position on July 18 and will report directly to The Australian and News Digital Media chief executive Richard Freudenstein.

He will be responsible for the day-to-day commercial operations of The Australian, including sales, marketing, circulation, digital, operations and events.   Read more »

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