In today’s Mumbo Report from Studio 33:
- From Toohey’s adventures in space to creatures living in your pillow, we count down the most played ads.
- Fairfax Digital’s Pippa Leary confesses her guilty media pleasure.
The anti autorefresh momentum has continued to build for Australia’s digital industry with Realestate.com.au becoming the first mass reach News Ltd controlled website to sign up for the Audit Bureaux of Australia’s digital audit. Read more »
Ten’s Undercover Boss – featuring Boost CEO Janine Allis – rated 1.268m on Monday night.
As Mumbrella reported yesterday, the juice chain has launched a new ad campaign fronted by Allis urging the public to smile at her staff. Read more »
Austereo’s Mix 94.5 remains on top in Perth according to the latest set of ratings from Nielsen.
The station grew its share by 0.5% while its closest rival, sister station 92.9 fell away slightly to 13.7%. Read more »
ARN’s Mix 102.3 has strengthened its hold on the Adelaide radio market, with its share increasing from 13.6% to 14.6%. Read more »
Austereo’s B105 and ARN’s 97.3 FM are now neck-and-neck for the leadership of the Brisbane radio market.
According to the latest set of ratings published today by Nielsen, both stations have a Monday to Sunday share of 12.4%. Read more »
Three members of The Chaser are to start making ads as part of new production startup Will O’Rourke.
The Chaser’s Julian Morrow, Craig Reucassel and Dominic Knight will be responsible for writing and broadcast entertainment at Will O’Rourke, which is a sister company to established film production house Revolver. Read more »
JWT Melbourne is behind the first Australian made Ford ad to run across the whole Asia Pacific region.
The ad, featuring orbiting glass spheres, is based around the connectivity on offer from the Ford Fiesta. Read more »
DMG’s new station Classic Rock has gone backwards in Melbourne with a 3.2% share compared to the previous 3.4% while Melbourne Talk Radio failed to improve on its dismal 1.1% share in the latest set of radio ratings.
The most improved performance in the Melbourne market came from ARN’s Mix 101.1, according to the Nielsen data. The station upped its share by 0.9%. Read more »
Austereo’s 2Day FM remains the dominant Sydney music station while 2GB has retained the AM crown in the latest set of radio ratings published this morning.
2GB has a 14.3% share of the listening market according to the ratings from Nielsen. 2Day FM has 10.1%. Read more »
Juice chain Boost has launched a new campaign which it describes as “controversial” featuring founder Janine Allis telling the public to stop thinking the worst of her Gen Y staff.
Ten’s Junior Masterchef was down slightly on Sunday night while Seven’s The X Factor remained steady and Australia’s Twenty/20 cricket defeat to Sri Lanka failed to crack the 1m mark for Nine. Read more »
Euro RSCG’s veteran executive creative director Rowan Dean and regional boss Tom Moult have both left the agency.
Moult has moved to STW Group as executive chairman of Ogilvy & Mather Australia, while Euro RSCG has replaced Dean with Steve Coll, currently at AMV BBDO in London.
In the UK, Coll was behind the much talked about “Sandwich” campaign for Walkers crisps, which saw the town transformed with a series of stars brought in to make Sandwich more interesting.
The Ten Network has today confirmed that it has offered new investors James Packer and Lachlan Murdoch two seats on the company board, rather than three they had been seeking.
The company has also signalled that executive chairman Nick Falloon is likely to exit, saying it had planned for the role to be downgraded to a non-executive one even before Packer launched his raid. Read more »
Euro RSCG boss Tom Moult has quit the group to become executive chairman of STW’s Ogilvy & Mather. Read more »
Political comment site New Matilda is more than 10% of the way to raising the cash in needs to continue its latest incarnation, after just three days of fund raising, the title said today.
New Matilda closed in June but returned earlier this month, saying that it would try a new business model – seeking voluntary funding from its readers. Read more »
Russian Standard Vodka is to be advertised through an outdoor campaign for the first time as part of a $2m campaign.
The campaign is being driven by Sydney agency Razor. Read more »