Saatchi & Saatchi hunting for new ECD as Damon Stapleton heads overseas

Saatchi & Saatchi Sydney’s executive creative director Damon Stapleton is set to leave the agency after two-and-a-half years in the role to pursue opportunities overseas, with the agency actively searching for his replacement.



Stapleton, who joined nearly appointed CEO Michael Rebelo in January 2012, has been instrumental to the revival of the agency and was behind key Saatchi campaigns such Cadbury’s Joyville campaign, and its recent work on St George Bank. He has also worked on the Big W campaign featuring Modern Family’s Eric Stonestreet.

“We are already in advanced discussions with a number of candidates,” said Rebelo.

“In a few weeks we will be making an announcement (about a replacement).

“Damon has been a key part of the team that have taken Saatchi & Saatchi Sydney to where it is today. There is still lots more to play for creatively, but we’re grateful for the impact Damon has made on our business and our culture.

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Restructure of SBS’s marketing team, as Katherine Raskob departs

RaskobSBS’s group marketing manager Katherine Raskob is to depart, leading to a shake up in the multicultural broadcaster’s senior marketing and communications team, Mumbrella can reveal.

Raskob has been with SBS for seven years and reports directly to SBS director of marketing Helen Kellie.

“After seven and a half years Katherine Raskob has resigned from SBS to take up a great opportunity to head up the marketing for a new digital start up.  Katherine has made an extraordinary contribution as Group Marketing Manager and we wish her the very best of luck in this exciting new phase of her career,” said Kellie, who confirmed that the change would see a some changes to senior roles in the department.  Read more »

Wicked Campers falls foul of the ad watchdog over ‘inappropriate’ slogans

Screen Shot 2014-04-22 at 11.52.12 AMFor the fourth time in less than a month Wicked Campers has fallen foul of the Advertising Standards Board (ASB) over slogans painted on the sides of its vans.

The ASB upheld three separate complaints lodged against Wicked Campers relating to the slogans “Shut the f#ck up Donny“, “God I’m Fucking Awesome” and “I was in fuckin’ Nirvana dude. Dave Grohl“, with the ad watchdog ruling the slogans featured language inappropriate for an outdoor medium.

WickEarlier this month the brand was reprimanded by the watchdog for a slogan reading  “Does your asshole ever get jealous of the shit that comes out of your mouth?” and a the slogan reading “fat girls are harder to kidnap!” while at the end of last month the ASB upheld a complaint relating to the slogan “Get out ya tits and we’ll call it quits“. It has also been censured by the ASB for a Chuck Norris blowjob messagea pot smoking promo, “it’s better to be black than gay“,encouraging killing kangaroosa menstrual cycle joke and snogging an aboriginal.

The complaints against the three slogans where all identical, reading: “I was offended by the language sign written on the vehicle which contained offensive language that was visible to all members of the public including children.”

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Ad watchdog dismisses complaints over Gok Wan Target ad describing breasts as ‘assets’

Department store  Target has again been faced with a number of complaints relating to a women’s underwear campaign fronted by brand ambassador Gok Wan, with complainants arguing the ads are “offensive” due to having women’s breasts, which are described in the ad as an “asset”.

The complaints follow on from a number of homophobic complaints against the retailer and Gok Wan relating to an ad for Target bras in which he referred to women’s breasts as “bangers”.

Target stood by Wan, with the English fashion consultant returning last month in a new campaign for  the retailer’s Autumn season collection, including a spot for Target’s intimates collection.

A sample of the complaints submitted to the Advertising Standards Board (ASB) include: “It is offensive to have anyone discuss women’s breasts (or any other body part) as an asset” and “Having an obviously homosexual man doing it does not make it more offensive. I was watching a program with my 14 and 12 year old daughters who had never, and should not have ever, heard breasts described as assets”.

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WSFM and Gold rebrand to target Generation X

WSFM Pure Gold rebrand outdoor ad - bus stop exampleAustralian Radio Network (ARN) has today announced it is rebranding classic hits WSFM and GOLD stations, in a change that will see the stations add more contemporary music to the line up.

The rebranded radio network will be called Classic Hits Pure Gold Network and will see a marketing campaign for the rebrand begin immediately on-air and via outdoor advertising. There will also be an ARN digital launch and a TV campaign for WSFM begins next Monday, April 28.

ARN’s national marketing director Anthony Xydis said research showed that now was a good opportunity time to realign its stations to the Gen X demographic in both talent and music.

“The strategic platform for the rebrand focuses on the idea that WSFM and GOLD curate the experiences that are so defining for our listeners. Whether they’re laughing at the genuine camaraderie of the presenters, or listening to music they know and love, they’re listening in the ‘now’, and their ‘now’ feels like pure gold,” said Xydis, in a statement. Read more »

Staples Australia use brands’ ‘Ts and Cs’ in campaign for highlighters

Itunes StaplesStaples Australia is using the terms and conditions of social platforms Facebook, Instagram and Apple’s iTunes in a campaign prompting people to use the brands’ Hype Highlighters to highlight “what’s important”.

Created by GPY&R and IdeaWorks Sydney, the campaign has dug through brand’s T&Cs, highlighting information consumers should be aware of.

Creative directors David Joubert and Bart Pawlak said:  “In a category that seems to attract a lot of creative communication, where it’s pretty hard to distinguish yourself based on product benefits, we’ve thought of a fresh way to at least charge Hype highlighters with a bit of personality. Beyond their functional role, we turned Hype into champions of the people.”

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West End Draught continues with its efforts to redraw the Victoria-South Australia border

South Australian beer West End Draught is continuing with ‘The Reclaim’ campaign, which launched in February last year as an attempt to take back land which ended up Victorian after a mapping error 160 years ago with the second instalment seeing the brand mark a new South Australian/Victorian border.

Created by BMF, in conjunction with Lion, the campaign features two commercials which see the brand “reclaim” the border with a West End pub and a new border being marked, with an invitation to Victorians, “who are really meant to be South Australians”, “to join them in enjoying the best of South Australian lifestyle”.

West End Draught marketing manager Jack Mesley said: “We were taken aback by the enthusiasm behind our launch earlier this year of ‘The Reclaim’ campaign, so we decided to focus our attention on building the campaign story further and helping South Australians claim back what they believe is rightfully South Australia.  As South Australia’s number one beer, we’re looking forward to launching this fun, tongue-in-cheek campaign, to re-mark the border and celebrate what’s great about the South Australian lifestyle.”

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Seven’s return of My Kitchen Rules after Easter break tops Monday ratings

The return of Seven’s My Kitchen Rules (MKR) delivered the network a metro audience of 1.877 million after it paused the series ahead of the Easter break, preliminary overnight ratings from OzTam show.

MKR was the most watched show for Easter Monday, with Seven News at 6pm, the second most watched show with an audience of 1.487m, which dropped away in the last half hour to an audience of 1.267m.

The entire hour did beat Nine News at 6pm and at 6.30pm which saw 1.242m and 1.073m tune in respectively.

Home and Away was the second most-watched non-news program for the evening, delivering Seven a metro audience of 1.039m viewers, with Revenge, which aired at 9pm on Seven, seeing 942,000 viewers tune in.

Seven followed up Revenge with a new episode of How I Met Your Mother at 10pm which struggled to retain Revenge’s audience, with the audience dropping away to 440,000.

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Morning Update: HBO GO campaign draws on awkwardness of watching Game of Thrones with your parents; Amy Poehler returns in Old Navy ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Watching ‘Game of Thrones’ With Your Parents Sucks. Use HBO GO Instead.

SS+K and HBO dramatize the worst parts of watching shows like “Girls,” “Game of Thrones,” and “True Detective” with your parents in a new campaign to promote the company’s on-demand streaming service, HBO Go. “Awkward Family Moments” taps O Positive director David Shane to showcase how excruciating it is to watch a steamy sex scene in “True Detective” with your dad, or be bombarded with questions from your parents about what house Daenerys Targaryen belongs to.”

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AFP concludes investigation of Ten over Renae Lawrence interview

TenThe Australian Federal Police (AFP) have confirmed they have concluded their investigation of Network Ten over a paid interview that was screen with convicted drug smuggler Renae Lawrence.

Earlier this month, Mumbrella revealed that Ten had admitted it paid for a prison cell “interview” featuring convicted Lawrence on her time sharing a cell with fellow Australian Schapelle Corby.

Today the AFP confirmed that they had spoken with the TV network and that they had not breached Australia’s proceeds of crime laws. “The AFP has an obligation under the Proceeds of Crime Act 2002 to consider possible payments to convicted criminals in return for the provision of their story,” said an AFP spokesman.

“The AFP can confirm it spoke with Channel 10 on Wednesday 9 April in relation to an interview with Renae Lawrence about Schapelle Corby that aired on Monday 7 April.

The AFP is satisfied with the information that Channel 10 has provided and has determined that there is no breach of literary proceeds provisions as outlined within the Act, and as such has assessed that no further action is warranted.” Read more »

Mumbrella live blog: Thursday, April 17

This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.

5:24pm - There’s always a late breaking piece of news before a public holiday, and today’s is good for Ten, with the return of skilled news and sport presenter Matt White, presumably to head up the V8 Supercar coverage, but maybe for something slightly earlier…

4:20pm - One of the best yarns around today is on – what kind of biscuit are you. It allows you to work out which Arnott’s biscuit is your personality type. Media Watch host Paul Barry smelled a rat though:

biscuit twitter

1.50pm - Isuzu Ute Australia has withdrawn a competition after campaign described it as an ‘X-rated Thailand sex tour’

1.25pm - Is Buzzfeed news? An interesting debate at Nielsen around whether they should be included in the online ratings. Story here. 

1.10pm – Changes over a Fairfax with AFR editor Paul Bailey taking charge of the SMH and Age business section. Story here.

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Ten takes news and motorsport presenter Matt White back from Seven



Network Ten has lured one of Australia’s up and coming news and sports presenters Matt White back from rivals Seven for an unspecified role to start in early July.

The third free-to-air network has brought back White, who spent eleven years with them before moving to Seven for the last decade, where he has presented the Olympic Games, Australian Open and the Melbourne Cup.

It is likely White will front the coverage of the V8 Supercars franchise which Ten has reclaimed the rights for from next year from Seven. He has previously presented the racing franchise on Ten and Seven.

However, he could also be in line for another role with the network, as it looks to make its struggling morning breakfast show Wake Up more news-oriented. His arrival comes just two months after Seven’s former news director Peter Meakin joined Ten to overhaul its news programming. Read more »

Isuzu Ute Australia withdraws competition after campaign describes it as an ‘X-rated Thailand sex tour’

xrunner-isuzu 2Isuzu Ute Australia is withdrawing a campaign and complementary promotion for its new D-Max ute following a petition started by The Collective Shout which called for the company to withdraw what it described as a “‘X-rated’ Thailand sex tour competition”.

The company was promoting its new D-Max ute with the positioning of it being ‘X-rated’ as it sought to attract a younger buyer, and offering the chance for a member of the public to win “five hot nights” for “you and three mates” in Bangkok, Thailand.

Assistant general manager for marketing & PR Dave Harding told Mumbrella the ad is being withdrawn.

The car maker has released an official statement which said: “It has been brought to our attention that recent advertising promoting The X-Runner has caused concern and offence to some viewers. We chose Thailand as the destination of the X-Runner competition prize as it is the ‘home’ of the D-MAX and for no other reason.

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Buzzfeed questions Nielsen’s decision not to classify it as a news site

Buzzfeed JonahViral content site Buzzfeed is questioning the decision of audience measurement company Nielsen to exclude it from the official top ten most read Australian news websites, because it is not currently classed as a news site.

Under the Nielsen system Buzzfeed sits under the “search engines, portals, and communities” category. However, Buzzfeed insists it is a news site, and says it would have been tenth in yesterday’s Nielsen Online Rankings with an audience of  1.683m Australians, ahead of the BBC which had a unique audience of 1.681m.

Simon Crerar editor of Buzzfeed Australia said he would be speaking to Nielsen about the issue, adding: “We consider ourselves a news and entertainment company in the same way that NineMSN, and the Mail Online have a mix between hard news and entertainment content.

“That is very much what we do too.”

Buzzfeed is one of a number of overseas websites to enter the Australian online space in the last 12 months with the US viral website, which generates much of its traffic through social media, formally launching in a joint event with journalism body The Walkley Foundation in January. Read more »

Paul Bailey promoted to editor-in-chief as Fairfax reshuffles business again


Paul Bailey

The editor of the Australian Financial Review (AFR) Paul Bailey has been promoted to the role of editor-in-chief of business at Fairfax Media, with oversight over the business sections of The Sydney Morning Herald (SMH) and The Age.

Bailey’s new position sees him replace James Chessell, a former deputy editor of the AFR who was last year promoted to the role of Fairfax’s editor – business and charged with bringing together greater cooperation and copy sharing between the BusinessDay business section of the SMH and Age with their sister publication the AFR. Chessell is moving overseas to establish a London bureau for the AFR.

Sean Aylmer group director, business media at Fairfax’s Australian Publishing Media announced the promotion to staff in an email this week: “Paul Bailey will take on the job as Editor-in-Chief, Business, effectively replacing James Chessell. Paul has been a mainstay of the AFR for several years, and has had stints at the Sydney Morning Herald, the Bulletin and Channel Nine. Read more »

Southern Cross Austereo looks to digital to boost revenues

Clive Dickens DIGITAL CHIEF SCADigital and in particular mobile have been a boom area for Southern Cross Austereo in the past 12 months, with the company now reaping the rewards of social media and data investment according to its head of innovation Clive Dickens.

In the past year the company, which owns national radio assets including the Today Network and Triple M as well as regional TV stations, has more than doubled its digital audiences and is now the 16th largest online publisher in Australia with 151,234 unique daily browsers, according to the latest Nielsen Online report for March.

“Digital is the fastest growing part of SCA’s business,” said Dickens. “Is it big enough to be spun off as a stand-alone business yet? Probably not. But in terms of where new revenues are coming from it’s definitely where the future lies.

“There’s work to be done because people see us as a TV and radio business, and it’s a surprise to them we’re such a big digital publisher. We’ve worked hard on it as a focus. In the year I’ve been here we’ve moved from outside the top 100 publishers to 16th, and we are growing each month.” Read more »

Commercial Radio Australia encourages audiences to buy their mum a digital radio this Mother’s Day

Mumbrella Release - ImageCommercial Radio Australia has partnered up with digital radio manufacturer Pure and retailers Harvey Norman, JB Hi-Fi and Dick Smith to encourage audiences to purchase a digital radio for their mums for Mother’s Day.

Created by radio specialist agency Eardrum, the campaign aims to help out those who don’t “speak mother” and translates what mum really means when she says “darling just make me something for Mother’s Day”.

The four 30 second radio ads promote digital radios as the perfect gift and the retailer’s special offer of a free Dr Lewinn skincare pack when one of three selected Pure digital radios are purchased.

Commercial Radio Australia chief executive officer Joan Warner said: “Digital radio uptake continues to rise and Mother’s Day has proved a popular period for purchase. Support from stations, manufacturers, retailers and listeners have seen digital radio sales defy retail trends in the last four years.”

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Father Bob launches crowd-funding campaign for the homeless in which he promises to sing in return for donations

Priest Father Bob Maguire has launched a crowd-funding campaign via Pozible to help raise funds over Easter to feed the homeless with ‘Father Bob Sings for a Million’ campaign.

The Catholic Priest is asking people to make a donation in return for a number of ‘rewards’, with people able to suggest a song for Bob to sing via social media by tweeting or posting on Instagram or Facebook the choice of song along with the hashtag #songs4bob.

At the end of the month long campaign, the best suggestions will be selected and Bob will record and release an album with those who donate $25 to receive one of the first copies upon its release.

“At this time of year, we normally surround ourselves with family. My foundation is the family for the unloved and unlovely and we leave no one behind,” said Father Bob.

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