Seven to launch new reality show My Big Adventure

Channel Seven has put out a casting call for 12 people to win a place on a new reality TV show “that will change someone’s life” which Mumbrella understands has the working title of My Big Adventure.

Without revealing details of the show Sunrise presenters Samantha Armytage and David Koch asked people to apply to win a place on the show on Friday.

“Get ready out there for a massive new TV show that is going to change someone’s life,” Armytage said.

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Seven dumps Today Tonight in favour of one hour bulletin on east coast

Today Tonight logoChannel Seven has confirmed that it is dumping Today Tonight in favour a one hour bulletin in Sydney, Melbourne and Brisbane.

The announcement was made this morning to staff by Seven CEO Tim Worner.

The move has long been speculated and comes after the Nine Network gained a ratings bump earlier this year by moving to the one hour format. However, Today Tonight will continue to air in the Adelaide and Perth markets.

In his email announcing the changes Worner said that staff on the east coast would contribute to “news investigations and features” in the new hour long bulletin under the direction of former Today Tonight executive producer Max Uechtritz who will now report network director of news.

Worner said the move was exciting and paid tribute to the staff who had worked on the program.  “We see this as an exciting opportunity to serve our news audience in a better way,” wrote Worner.  Read more »

KWP: ‘We had to change tourism advertising again’ for new Adelaide spot

Agency KWP has released the third spot in its trilogy of ads in the Breathe series for South Australia Tourism, using singer Emma Louise and her astronaut alter ego discovering and exploring the city of Adelaide set against her cover version of the INXS classic Never Tear Us Apart.

The spot is a follow-up to Kangaroo Island ‘Let Yourself Go’ and Barossa ‘Be Consumed’, which both featured music heavily with Nick Cave and Eddie Vedder tracks, with the ad’s director Jeffrey Darling and KWP’s creative director James Rickard telling Mumbrella the ad was an attempt to “move on” the tourism advertising genre once again.

“It was pretty evident after Kangaroo Island and Barossa that the style we were creating was being mimicked by other tourism bodies and other advertisers outside that category,” said Rickard.

“So this emotive sense of communicating that hadn’t really existed before in that category is now being taken on more and more, so we had to change it again. That’s still the underlying truth of what we’re doing in Adelaide but we had to give the work more eccentricity and edge, but of course in-keeping with the brand because the brand of SA and Adelaide does have some eccentricity. We had to push that and bring that too life in a really fresh way.”

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Morning Update: The Muppets to live Tweet the Super Bowl; Priceline Parodies Super Bowl ads

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: The Muppets are live Tweeting The Sferndy Boom (Super Bowl, In Swedish Chef-Speak)

“Along with its adorable Terry Crews and Muppets spotairing during the Super Bowl, Toyota is delivering more cuddly giggles on social media to promote the Highlander — as well as the Henson creatures’ upcoming new movie, Muppets Most Wanted.

The automaker, along with 360i, is inviting fans to follow and interact with the Muppets by tweeting @Toyota with the hashtag #noroomforboring. The critters will be live-tweeting during the Super Bowl, or, as Swedish Chef calls it, the Sferndy Boom, and those who follow will be treated to various types of video and social content. The video here, just released today, announces the game plan.”

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Online news in Australia: ‘insanely competitive and it’s only going to get more competitive’

Friday's Walkley Foundation panel. L:R Buzzfeed's Scott Lamb, Ninemsn's Hal Crawford, News.com.au's Melissa Hoyer, The Guardian's Katharine Viner. Photo: Matt Young

Friday’s Walkley Foundation panel. L:R Buzzfeed’s Scott Lamb, Ninemsn’s Hal Crawford, News.com.au’s Melissa Hoyer, The Guardian’s Katharine Viner. ABC Media Watch host Paul Barry moderating. Photo: Matt Young

A panel of some Australia’s most senior online editors have been warned the competition in the online news market is already “insanely competitive” and will only become more intense throughout 2014.

Editor of Ninemsn Hal Crawford made the declaration in a panel discussion on Friday night at a Walkley Foundation event, at the Museum of Contemporary Art Sydney, marking the formal launch of Buzzfeed Australia.

“What is going to happen with Buzzfeed and The Daily Mail and so forth, coming in? I think Scott (Lamb) is downplaying (Buzzfeed’s) competitive impact on this environment. It is taking what I would describe it as insanely competitive environment and is only going to make it more competitive,” said Crawford.

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OMA rejects government regulation of outdoor advertising

Outdoor Media Association CMYKThe Outdoor Media Association is opposing government regulation of outdoor advertising saying the recommendations made to the Queensland government based on the Inquiry into sexually explicit outdoor advertising “will have serious implications for advertisers”.

The report recommends ads featuring adult themes be reviewed by the Advertising Standards Bureau automatically, all outdoor ads to carry information of how people can lodge a complaint and a review board to assess complaints and refer any breaches of a code of ethics to the Attorney General in Queensland, who can decide on any fines to apply.

The OMA has acknowledged the release of the Health and Community Service Committee’s report from the Inquiry, however have said “the recommendations are inconsistent with the tone and substance of the findings of the committee”.

Advertising bodies had urged the inquiry to reject a push for greater regulation of outdoor advertising over concerns from Christian groups in the state, about what they argue is the “sexually explicit” nature of some outdoor content.

The Australian Christian Lobby argued outdoor advertising should be regulated under a classification system similar to what is used on commercial television.

The proposal of co-regulation has also been labelled as an “unnecessary cost” by Fiona Jolly, CEO of the Advertising Standards Bureau.

In a statement she said: “The current system of complaints resolution is at no cost to individuals, community or government, and the advertising self-regulation system meets international best practice. The ASB supports the self-regulation system and its partners the AANA and OMA and believes that co- regulation as proposed is an unnecessary cost to the community, industry and government.”

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Hugh Riminton to co-host Ten Eyewitness News with Sandra Sully

L-R Hugh Riminton, Sandra Sully, Mike Munro

L-R Hugh Riminton, Sandra Sully, Mike Munro

Channel Ten’s political reporter Hugh Riminton will co-host Ten Eyewitness News with Sandra Sully from Monday February 10, the network has announced.

Riminton, who had been the network’s chief political reporter and Canberra bureau chief, will also host the Eyewitness News late bulletin, the network confirmed in a statement released on Sunday morning.

His appointment follows the announcement that Mike Munro is joining Ten to present the Eyewitness News weekend bulletin starting next Sunday.

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Colenso BBDO ask ‘are you a Bürgen virgin’ in ‘slightly naughty’ new campaign

Colenso BBDO has unveiled their first work with George Weston Foods for Bürgen Bread, launching a “slightly naughty campaign” to introduce the brand’s new positioning ‘Beautifully Made’.

The campaign, which runs across outdoor and TV, aims to challenge consumers to try the product through asking “are you a Bürgen virgin?”

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Around 200 local radio stations to cease online broadcast in music licence stoush

Warner

Warner

Nearly 200 local commercial regional radio stations will cease online simulcasts of shows over the internet by midnight today after being asked to pay for a separate licence fee, says Commercial Radio Australia (CRA).

The extra fee is a result of the Federal Court ruling in February last year that internet simulcasts of radio programs fall outside the definition of a “broadcast” under the Copyright Act and are therefore not covered by existing licences to commercial radio networks.

After the ruling the Copyright Tribunal ordered broadcasters to apply for an interim simulcast licence by the end of today.

CRA’s CEO Joan Warner told Mumbrella: “This is a major issue for the radio industry, it’s an issue where record companies want stations to pay twice if listeners choose to listen online to an exact simulcast of a broadcast, nothing is changed, there’s no additional advertising, there’s no different advertising, it’s an exact simulcast.

“The whole industry is concerned by the potential cost of the scheme that the record companies are proposing to pursue legally.”

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Honda Australia consolidates agency roster with Leo Burnett and ZO

Honda-logo-300x631-230x48Car manufacturer Honda Australia has  announced a consolidation of its marketing service agencies moving all its work to Leo Burnett (Melbourne) and  ZenithOptimedia (Melbourne).

While both those agencies were already on the Honda roster, the move sees the company drop digitally-focused STW-owned  DT and independent creative shop Advertising Associates.

“We have enjoyed a positive and mutually beneficial relationship with all our marketing service providers. We are very grateful for their efforts and wish them every success for the future,” said Stephen Collins Director of Honda Australia Director. Read more »

MPA executive director Robin Parkes resigns

RobinParkes-thumbMagazines Publisher of Australia’s (MPA) executive director Robin Parkes has resigned from her position, with the association currently searching for her replacement.

Parkes joined the association 18 months ago and was charged with “revitalising the magazine industry association”.

The MPA was relaunched by Parkes complete with new branding and a new website. She also developed the ‘Mags Move me’ advertising campaign, launched mapp (a real-time magazine performance measurement tool) and represented the magazine industry during the launch of new audience insights survey emma.

In a statement Parkes said: “I have thoroughly enjoyed working with and representing the magazine industry. While magazines, like all media, face challenges, it is a vibrant, much-loved medium full of passionate people”.

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Buzzfeed in search for Australian sales director


Mumbrella today hosted a video hangout with the cult viral content website Buzzfeed’s vice president of international Scott Lamb and its Australian editor Simon Crerar.

In the interview, Crerar revealed that the US publisher was currently searching for an Australian sales director.

“We are looking to hire a sales guy and tech guys to help update the website while the US is asleep,” said Crerar, while discussing the broader editorial team. Read more »

Baz Luhrman’s The Great Gatsby wins 13 awards at third annual AACTAs

AACTA awardThe Australian Academy of Cinema Television Arts celebrated Baz Luhrman’s The Great Gatsby with 13 awards awards last night as it won all but one of its nominated categories including the top prize for best film.

The third annual AACTA awards held at The Star in Sydney also saw ABC drama Redfern Now win best drama for its second series, and Masterchef: The Professionals, on Channel Ten, take the AACTA for best reality TV series. The prize for best comedy  or light entertainment series went to ABC2′s Please Like Me.

Actress Jackie Weaver was bestowed the AACTA Raymond Longford Award, the most prestigious at the ceremony, for her outstanding contribution to Australian film. Read more »

Clemenger Melbourne tipped to win WorkSafe Victoria creative account

WorksafeMumbrella understands WorkSafe Victoria is set to imminently appoint Clemenger BBDO Melbourne as its creative agency following a lengthy pitch.

The government organisation issued a call for expressions of interest in the business in July last year, with submissions closing in August.

Grey Australia previously held the account, responsible for a confronting campaign aimed at young people which featured the stories of two young people who were left scarred and disabled by accidents at work.

The appointment will come as a blow to Grey Melbourne, who at the end of last year lost one of its biggest account, TAC to Clemenger.

The Clemenger Group is still awaiting a decision on the Myer account, making the final shortlist alongside incumbent agency Badjar Ogilvy at the end of last year.

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Ensemble expands team to manage growth and client wins

Justin Ricketts

Justin Ricketts

Branded content business Ensemble is expanding its executive team across its Sydney and Melbourne offices, hiring a content director, three senior sponsorship account managers and a production assistant which the agency says will help them manage new client wins.

Ensemble CEO Justin Ricketts said in a statement: “The five new positions will help us manage some new client wins towards the end of 2013 and our growth plans for 2014.

“We will also be adding more people resources to our creative strategy unit and expanding our content capabilities in the not-too-distant future.”

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Australia Post encourages teens to ‘declare’ their independence in latest campaign

Australia Post is targeting teenagers in its latest campaign as it promotes a range of products for the age-group that allow them to “declare” their independence. 

The campaign via GPY&R Melbourne runs across TV, digital, social and in-store and promotes products such as proof-of-age cards, load and go Visa pre-paid cards to teenagers with the tagline “declare your independence”.

Australia Post marketing and communications manager Megan Hair said in a statement: “This is a new and exciting campaign for Australia Post. It is the first time we have targeted the youth segment and we think the TV commercials GPY&R have created and developed will appeal not only to youth but also to parents. We are very excited and looking forward to a positive customer response from this campaign.”

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Saatchi & Saatchi reveal first campaign for Nib

Nib Health Insurance has launched its first campaign since Saatchi & Saatchi Australia was awarded the account in December last year.

The new brand campaign, ‘It’s good to be human’, aims to humanise the health insurance and to try and demonstrate that the brand listening and appreciating people for who they really are.

Nib’s GM Australian residents health insurance Rhod McKensy told Mumbrella: “Fundamentally we’re trying to connect and resonate with our target market and that’s 20 – 39 year olds.

“We’ve developed the view over the last 2-3 years that our competitors when talking to our target market they run the risk of being a little self-righteous – find a better you or find the better you. And we think the right positioning for us is to celebrate the real you, not the perfect you or the healthier you hence the ‘it’s good to be human’. The creative execution is trying to capture that.”

The campaign features footage of “real people” from sources such as YouTube as Saatchi & Saatchi says it is “designed to celebrate the real you, not the perfect you, not healthier you”.

“It’s all pretty common human moments when people do stupid things or things that might risk their health that hopefully remind them to keep in mind good health insurance,” McKensy said.

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Nine wins the night as The Block: Fans vs Faves wins biggest audience so far this year

The Block Fans vs FavesNine’s fourth outing of The Block: Fans versus Faves won its highest audience of the week last night, as the reality home renovation show averaged 1.22m metro viewers according to OzTam.

Meanwhile Seven’s lineup of Home and Away and Coastwatch fell second in the 7.30pm timeslot as Home and Away averaged 998,000 metro viewers from 7pm until 8pm, and Coastwatch had 801,000.

The Block was the most popular show in Nine’s target demographic of people 25-54 as well as winning the most viewers for any program last night. And it helped Nine win the largest share
of the audience – 21.8 per cent  – as Seven had 20.9 per cent and Ten was fourth for the night with just over 10 per cent. Read more »

 
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