The pitch looks set to see incumbent IMG Mediabrands agency UM fighting DentsuAegis’ Mitchell & Partners and GroupM’s Mindshare for the media account.
When the account was last pitched it was thought to have a spend of $20m, although it is thought this spend has been significantly reduced in recent years following the change of government and major changes to the rollout of the NBN. Read more »
Michael Smith, the commercial head of the Group Digital Life division of Asian telco SingTel, has landed the role of chief marketing officer at betting firm Tabcorp just two months after returning to Australia, Mumbrella can reveal.
The former Optus chief marketing officer will start in January and oversee Tabcorp’s brand portfolio and customer experience.
The value of an idea is a lot less than the ad industry thinks, and agencies should be more “frugal” about what they share with clients R/GA’s global chief creative officer Nick Law told an audience last night.
Speaking on a D&AD curated panel on the topic of The Future Creative Landscape: Insights, Innovations and Opportunities alongside Google Creative Labs creative director Tom Uglow and Right Angle Studio founder and strategy and insights director Barrie Barton, Law said he expects the ad industry to shrink.
“The ad industry will shrink, I really believe that. I particularly think the Australian industry is bloated for the size of the market. There will always be some advertising but it will contract a little bit and that will ease the pressure of companies feeling like they need to give away stuff for free,” he said on agencies giving away ideas to clients.
“On the innovation side, what’s interesting about that is the ideas are really worth a lot less then you think,” he continued. Read more »
The Australian Marketing Institute’s marketer of the year, Nick Baker, has urged CMOs to cosy up to their IT counterparts to ensure they get the best out of their digital communication.
Tourism Australia’s executive general marketing manager, who will step down from the role at the end of January, also said how the evolving marketing landscape “forces us to constantly learn”.
Addressing the industry at the AMI awards dinner in Sydney last night, Baker said: “For all of you in your own companies make sure the CTO or CIO inside your organisations are your best friend. It is that collision between technology and marketing that enables the power of brands, through story telling and social, to really take our stuff out to the world.
“Ideas and innovation have always led to change.”
The moves comes as speculation continues that Yahoo!7’s rivals are preparing to launch their own mobile exchange which will see Fairfax, Mi9 and MCN work together on a premium exchange for the mobile inventory.
Today’s announcement is a sign Yahoo!7 will not be part of that exchange. Last year the company launched its own direct sales ad exchange after it announced it would withdraw from a proposed publishers’ exchange, which together with the subsequent departure of News Corp killed off the plan. Read more »
The Leading Edge has appointed Landor Australia’s Florencia Tarelli as director of strategy and High Definition Insights’ Katharine Milner as director of qualitative insights, Mumbrella can reveal.
Tarelli has been the strategy director at Landor Associates for just over a year and in the past has worked with brands such as Coca-Cola, Pepsico, Diageo and British American Tobacco. Read more »
Bankwest is drawing on the stories of its business customers in an effort to highlight the bank’s business banking division in a new campaign from Host.
‘In Good Company’ has seen the bank utilise its business customers from across the country who appear alongside the bank’s business staff in testimonial-style videos.
The Victorian Responsible Gambling Foundation is highlighting the feelings of loss, guilt and regret gamblers experience in a new campaign from McCann Melbourne which aims to encourage gamblers to stay within their limits.
A release said the campaign, ‘BetRegret’, features the experiences of real Victorian gamblers who speak to camera about how they feel about their betting afterwards.
Serge Sardo, chief executive of the Victorian Responsible Gambling Foundation, said: “We’re encouraging gamblers to pay attention to the negative emotions they may feel when gambling and use these feelings as a barometer to control their gambling.
Rawnsley joins the media agency after nearly three-and-a-half years at The Monkeys where he led media and channel planning, including the media strategy/planning/buying on Boost Mobile’s Stay Living campaign which picked up the Grand Prix at last night’s MFA Awards. Read more »
A PR representative for the station confirmed the departure however was unable to reveal the circumstances or where Kidd was headed.
It is thought that the move may be a clearing of the decks ahead of the potential merger between Macquarie Radio and Fairfax Radio. Read more »
The agency fought off a field of contenders in the multi-stage pitch which originally included ZenithOptimedia, Carat and even the bank’s creative agency M&C Saatchi before being reduced to a shortlist of incumbent Ikon against OMD and a Mediabrands offering.
“We are thrilled to continue the partnership,” Pat Crowley, account lead on the Commbank account told Mumbrella. “It reinforces that a local agency can deliver for a big iconic brand.”
In the wake of the deal, Ikon denied industry rumours that in order to retain the account they were moving the media buying element of the account to one of their sister WPP agencies, within the GroupM family.
The NRMA is promoting its new Emergency Home Assistance program with a sequel to its 1990s ‘job seeker’ campaign created by The Works which sees an job interview candidate stop on his way to the interview to help someone in need.
Originally released in 1999, the ad featured a young man driving to a job interview in the rain where he encounters a stranded motorist on the side of the road. He stops to help before continuing on to his interview, dishevelled and wet. The final scene shows him being congratulated by his parents for getting the job as an NRMA roadside assistance patrol.
The new ad, created by The Works, follows the same theme except the man is on his way to the bus stop when a woman calls out for help as her kitchen is flooding. He goes in and helps before continuing on his way to the job interview, complete with an unfortunate wet patch on the crotch of his pants. The final scene is the young man celebrating his new job in the emergency home assistance program with his dad who works in the NRMA roadside assistance patrol.
Thursday evening saw another slow night for TV audiences with Seven’s reality show Beauty and the Geek and ABC’s Upper Middle Bogan both shedding viewers last night according to OzTam Metro ratings.
Seven’s reality show dropped from 623,000 and 612,000 viewers last week for its two episodes from 8pm to 593,000 and 578,000 respectively despite the first makeover for one of the geeks.
The second outing of the new season of the Upper Middle Bogan comedy at 8.30pm tailed off from 719,000 t0 645,000 for ABC.
Nine won the night on the back of a consistent performance for its news shows, and its show Kings Cross ER which dropped 30,000 viewers on last week to 683,000, but was still the ninth most watched show of the night.
The photographer who captured the moment James Packer and David Gyngell had a dust up in a Bondi side street is among the nominees for this year’s Walkley Awards.
Brendan Beirne is nominated for the photographs which led to one of the most talked-about media stories of the year, while the ABC leads the pack for number of nominations courtesy of total domination in the radio category.
News Corp also scored ahead of rivals Fairfax in terms of numbers of nominations, while Sky News’ David Speers scored a nomination in the ‘Interview’ category for his interview with Attorney General George Brandis who struggled to explain what metadata is.
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Being a little kid is the best. Everything is new and different, the world is your oyster, and you don’t even know it. And your first snow day … wow, words can barely express the magical bliss for a toddler.
GoPro does it again, this time with a perfect vignette of a California brother and sister’s first snow day in Vermont. First, we see Quincy rollicking around having an amazing time, and then Stella, who looks to be just old enough to talk, gets on a camera-mounted sled, and we experience her mind being blown on her first ride down a hill. Her reaction is truly priceless.”
Vie Marketing and Nick Baker get top AMI gongs as Lorna Jane founder takes outstanding contribution award
A campaign created by Vie Marketing which helped save an 80-year-old family run farm from closure won the Australian Marketing Institute’s Program of the Year last night, with Tourism Australia’s Nick Baker heralded the year’s top individual marketer.
Brisbane-based Vie developed the ‘Saving a Farm and Family’s Legacy’ campaign for Queensland dairy farm Scenic Rim after the owner, Greg Dennis, could no longer make ends meet by working with his milk processing partner who was intent on slashing rates.
Dennis was faced with walking away from the business or processing, bottling and marketing his own milk – a strategy which paid off.
Vie created ‘Farmer Gregie’ and in an integrated media and social campaign helped establish 4Real Milk as a sought after brand which, judges said “helped carve out a long-term sustainable market free from the market dominance of the major retailers and at a realistic margin”.
Creative agency The Monkeys has taken out the Grand Prix at the MFA Awards tonight being recognised for its Stay Living campaign for Boost Mobile.
MediaCom took out the most awards winning four categories including food & grocery, best integrated media campaign, media/entertainment/travel and best use of a small budget.
Gap Research’s John Grono was honoured with an induction into the Hall of Fame while JCDecaux won media owner of the year, with a highly commended also going to Seven West Media. Marketing team of the year went to Officeworks.
“Brand entertainment and utility is where the power of the new world ‘pull’ media economy resides. This years winners have successfully moved from interrupting what people are interested in to become what are interested in”, said Brett Dawson, Media Federation Awards chairman and Bohemia managing partner.
Oporto has appointed Manly-based creative agency CreativeOasis, with the agency behind the fast food chain’s summer brand campaign which encourages customers to “go for it”.
Publicis Mojo previously handled the account, working on the restaurant’s steak campaign and the chain’s repositioning. Publicis Mojo confirmed they were no longer working on the account, explaining the agency had only worked with Oporto on a project basis.
David Stretch, CreativeOasis managing director, said: “We are delighted to be working with Oporto, one of Australia’s truly iconic brands.” Read more »