Kids talk about what sport means to them in video for Australian Sport Commission

The Monkeys have created a new campaign to promote Sport Australia’s Play.Sport.Australia initiative, aimed at getting more kids into playing sport.

The film features a number of children involved in different sports talking about what it means to them and their families.

The Monkeys co-founder and CCO Justin Drape said: “It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious.” Read more »

Twitter launches streaming app Periscope as rival to popular Meerkat product

periscope logoTwitter has unveiled its rival to the emerging Meerkat live streaming app, Periscope, allowing people to stream from their phones to their followers on the social networking site for free.

Meerkat was the breakout platform to emerge from the recent SXSW Interactive conference, and has led the explosion in popularity in this form of live streaming, which has been tipped to be the technology which has the greatest influence on the US Presidential election next year by the former social media advisor to Barack Obama.

Both apps allow anyone with a mobile connection to live stream what they are doing, offering audiences “a shared experience” with the user, according to a Twitter blog post on the launch. Read more »

Morning Update: Jaguar attempts high-wire crossing of the River Thames

AdWeek: Jaguar Attempts an Insane High-Wire Crossing of the River Thames

Did Jaguar’s high-wire stunt above the River Thames in London make a big splash? You’ll have to watch and find out.

Suspended about 60 feet above the murky depths at Canary Wharf, Jim Dowdall, a veteran Hollywood stunt coordinator, attempted to drive the new Jag XF sedan roughly 787 feet across a pair of tiny carbon-fiber cables, each about the width of a human thumb.

The car was fitted with specially grooved wheels and a safety “keel” on its undercarriage for Tuesday’s crossing, which was, naturally, broadcast live online. According to Jaguar, the stunt was designed to promote the car’s lighter, mainly aluminum frame. It aimed to set a record for the world’s longest high-wire drive.

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Peter Greste challenges ‘parochial’ Australia over lack of international coverage

Peter Greste Freed journalist Peter Greste has challenged Australian editors to ramp up their coverage of international affairs arguing too much of the local media is “parochial” and that audiences will respond positively to more global news.

The Al Jazeera reporter, who was jailed for more than 400 days in Egypt, also used an to the National Press Club today to challenge advocates of press freedom around the world to come together on a set of global set of principles on media freedom called the Universal Media Freedom Charter.

“This will make me quite unpopular amongst a lot of editors,” said Greste. “I am disturbed by the lack of coverage of world affairs. I don’t think we pay sufficient attention to what is going on around us.

“I know that this is largely because editors, pollsters and marketing guys have said Australians aren’t that interested in international news, that they are much more interested in what is happening in the neighbourhood than what is happening overseas. Read more »

Former Endemol head of digital Lulu Wilkinson joins Edge as group managing editor

Lulu_wilkinsonFormer head of digital at production house Endemol, Lulu Wilkinson, has joined content marketing agency Edge as group managing editor.

Wilkinson left Endemol in December with her departure from the production company flagged by Mumbrella last August, when head of development Nathan Gibbs also left the company.

She worked on the creative development and interactive experiences on several productions during her seven years at the company including Big Brother, Offspring, Legally Brown and Gallipoli, and will spearhead the Edge’s work with clients including Optus, Suncorp, Bupa and AAMI.

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Dolmio creates pepper grinder which powers down Wifi in order to have a tech-free dinner

Dolmio has turned to technology to help defeat the scourge of screen-obsessed children with the launch of its Pepper Hacker, a pepper grinder which powers down TVs, shut off Wifi and mobile apps in an effort to end dinner time distractions.

To demonstrate how it works, Dolmio “secretly filmed” reactions of the technology obsessed families once their tech was switched off and dinner was served.

The campaign, created by Clemenger BBDO Sydney, is a response to research which found two thirds of Australian households report arguments over the use of technology at dinner, with four out of five families saying it should be banned at the table. Read more »

Mondelez International unaffected by Kraft merger with Heinz, company says

mondelezMondelez International Australia will not be affected by the global merger between Heinz and sister company Kraft Foods, with the company remaining independent of the $40 billion deal.

Kraft split its operations three years ago into two public companies, Mondelez International and a new Kraft Foods Group, bundling all its Australian operations under the Mondelez banner.

However, it is unclear whether Heinz’s operations in Australia will be affected by the merger which creates the world’s fifth largest food company, and is expected to produce savings of US$1.5 billion by 2017 worldwide, with the consolidation of media buying and creative work likely to be among the areas identified for potential synergies.

A spokeswoman for Mondelez in Australia said the merger has no bearing on the Australian business even though products, including Vegemite and peanut butter, continue to carry the Kraft brand. Read more »

Nick Falloon to replace Roger Corbett as Fairfax chairman

Fairfax Media Fairfax Media has named former Network Ten chairman Nick Falloon as the replacement for its board chairman Roger Corbett, who will step down in August.

The appointment was announced to the Australian Securities Exchange (ASX: FXJ) today with Falloon being appointed to the board as a non-executive director of the company.

“Mr Corbett has indicated today it is his intention to stand down at the end of August following the signing of the full year accounts for the current trading year. Nick Falloon will then assume the chairmanship of Fairfax Media Limited,” said the company in a statement.  Read more »

iiNet promotes ‘quota free’ Netflix deal with its brand spokesman getting square eyes

iiNet has launched its marketing campaign based around its quota-free Netflix offer with a TV ad showing face of the brand Finn getting “square eyes” from watching so much TV.

The campaign, created by Marketforce, follows on from the official arrival of Netflix in Australia on Tuesday after it had announced earlier this year iiNet customers would be able to access Netflix, via Fetch TV, without it affecting their data-caps.

Optus has also released a series of spots featuring comedian Ricky Gervais to spruik its unmetered Netflix offer.

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The West Australian looks at paywall options, revealing it now has 8,000 digital subscribers

McCarthy speaking at today's G'Day from WA event

McCarthy speaking at today’s G’Day from WA event

The West Australian has confirmed it will look to follow the lead of Fairfax and News Corp and put up a paywall on its online website, Mumbrella understands.

Editor Brett McCarthy refused to put a time frame on the decision but revealed, at a function for media buyers in Sydney, that subscriptions to its digital replica edition were already at 8,000 after the decision last year to stop distributing printed copies beyond Broome as the costs were too high. 

“(Paywalls) is something we have looked at, ” McCarthy told Mumbrella after the event. “We are looking at a subscription model online. I wouldn’t put a time frame on it but it is something we are examining.

“We know all the other organisations are doing it.” Read more »

Stayz builds house out of 6,000 hot cross buns in Circular Quay

StayzStayz has created a house made of 6,000 hot cross buns outside Customs House in Sydney’s Circular Quay with the aim of highlighting how the accomodation site offers consumers “whole houses guaranteed to give a unique experience”.

Stayz Australia traveller marketing manager Amee Evans said: “As Australia’s largest holiday home rental website, with over 45,000 houses in over 1,700 locations nationwide, we loved the idea of creating a whole house made out of hot cross buns.

“The activation allows us to showcase that, unlike many other forms of accommodation options, we offer consumers whole houses guaranteed to give a unique experience. Read more »

Commonwealth Bank launches ‘silly selfie’ campaign to raise funds for the Clown Doctors

The Commonwealth Bank is set to donate five dollars to the Clown Doctors for every “silly selfie” shared on Instagram or Twitter with the hashtag #ClowningForKids in an effort to support one of its longest standing community partners.

Launched on Wednesday, the socially-led campaign drew on its relationships with its Australian cricket team to highlight the work of the Clown Doctors.

Vittoria Shortt, group executive of marketing and strategy, Commonwealth Bank, said:“It’s important that we support our community partners above and beyond a signature on a cheque. We play a vital role in raising awareness of the important work of the Clown Doctors and help foster stronger engagement between the organisation and all Australians.”

“This campaign taps into a cultural trend and natural social behaviour – the selfie – allowing people to make a difference to those in need with a few simple taps of their smartphone,” Shortt said.

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Ad spend growth in Australia set to lag behind global average, Dentsu study claims

Dentsu AegisAdvertising spend in Australia is expected to rise one per cent this year and a further 1.5 per cent in 2016, higher than previously forecast but still well behind most global markets, according to a study by Dentsu Aegis Network.

The predicted growth follows a strong end to 2014 where rising consumer confidence due to low interest rates helping ad spend rise 0.3 per cent, the study said.

The increase was marginally above earlier estimated growth of 0.1 per cent. Predictably, digital advertising will drive the growth this year and next with anticipated increases of 13.4 per cent in 2015 but slowing to 11.2 per cent in 2016.

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New Zealand targets Australian tech talent with campaign to entice them to work in Wellington

New Zealand’s capital Wellington is targeting Australian tech talent with a new digital campaign in a bid to help attract the workforce needed to support the city’s growing information and communications technology and creative sectors.

The Wellington Works campaign, created by Wellington-based creative agency Touchcast, aims to highlight what the city has to offer in terms of culture, community and lifestyle through the desks of Xero strategic programme manager Erin Connelly, Carnival Mobile iOS developer Sam Jarman and Zing Designs owner Zheng Li.

Positively Wellington Tourism chief executive David Perks told Mumbrella: “Wellington is a city in New Zealand that is trying to get traction to grow its economy in many ways.

“We have a pretty sharp and focused digital sector and the businesses in those sector are needing to fill recruitment gaps, so we are looking to attract Australians who are talented in that high-tech space across to Wellington to work.” Read more »

Audi strikes sponsored content deal with Fairfax Media to launch new car in Australia

Fairfax1German car manufacturer Audi will use sponsored content in Fairfax publications as part of a campaign to launch and promote its new car, the A3 e-tron.

The series of articles have been penned by Fairfax content specialists and will appear in the Executive Style section of Business Day and across Fairfax’s digital and print mastheads.

Screen Shot 2015-03-26 at 3.20.55 PMThe pieces will focus on sustainability with the content designed to “align with the values of the Audi brand”.

Audi’s media agency, Mediacom, said content marketing is playing an increasingly important part of the mix for marketers as they look to reach audiences.

Read more »

KFC launch new campaign featuring customers who ‘Chase the Taste’ of its chicken

KFC has launched a new campaign created by Ogilvy which sees the fast-food chain position itself as the food for travellers, tracking “customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken”.

The brand ad features a group of travellers leaving a hotel, and a KFC wet-wipe on the table, and driving throughout an Australian landscape to excitedly arrive at another KFC restaurant.

Read more »

APAC head of Discovery Networks leaves after ‘divergence’ on plans for the region

Arjan HoekstraHoekstra, the Asia Pacific president of Discovery Networks, has left the company after a year and a half in the top job, Mumbrella Asia has revealed.

He has been replaced in the interim by Discovery’s president for Latin America Henry Martinez. Hoekstra was brought in in September 2013 after a 14-year stint at Eurosport, latterly as managing director of Eurosport Asia Pacific.

He joined with a brief to generate new growth for the non-fiction broadcaster and moves on “due to a divergence of views about the strategic plan for the region,” according to a statement from the broadcaster shared with Mumbrella.

Discovery was looking at acquiring a majority stake in Network Ten, however reports this week suggest the US network has pulled out of the joint deal with Foxtel. Read more »

Ten’s share dips below double digits despite fiery Cate Blanchett interview on The Project

Channel Ten’s audience share dropped below double digits for the second time this week as all of its primetime shows struggled, despite Cate Blanchett’s fiery interview on the Project drawing headlines.

The 7pm segment of the current affairs show, which carried the segment where Blanchett said “that’s your fucking question?” when interviewer Jonathan Hyla asked her how she kept cats under control on set in her new film Cinderella, got 520,000 viewers, up slightly on the 496,000 who watched the same half hour a week previously.

Local drama Wonderland continued to shed viewers, posting a metro audience of 368,000 in the 8.30pm timeslot down from last weeks audience of 401,000, while The Good Wife, airing at 9.30pm, slipped from 267,000 to 218,000 last night.

David Attenborough’s Birds of Paradise in the 7.30pm timeslot only drew a metro audience of 381,000, contributing to Ten’s share dropping to 9.6 per cent as the ABC picked up a share of 14 per cent. Ten also fell below 10 per cent on Sunday evening.  Read more »

 
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