Central, the retail space located within Central Park in Chippendale, says he is the: “Contemporary answer to traditional Christmas. He’s not big on flying reindeer; he prefers his fixed-gear bike.
“And don’t even think about leaving him out milk and cookies; he only accepts coconut water and gluten-free macarons.”
The campaign, from BMF, includes an ambient PR stunt, outdoor, point of sale, an interactive digital display and a social strategy where Hipster Santa will be active across Instagram, Twitter, Facebook and Tumblr.
Open Universities Australia has kicked off a new campaign promoting its online courses with a theme of allowing students to dream again about what their futures hold for them, just like they did when they were children.
The campaign from DDB Melbourne, which features a collection of adults who appear to be more like school children, encapsulates that idea and sees the cast confide their dreams for the future to a class photographer. The commercial ends with the tagline ‘your best days are ahead of you’.
DDB executive creative director Darren Spiller said in a statement: “There’s a lot of truth in the old adage, today is the first day of the rest of your life. But it’s often difficult to have boundless faith in the future you’re headed for. Especially as you get older and ‘wiser’, and leave many of your hopes behind along the way. But with Open Universities Australia’s huge range of online learning courses, you can get back in control of your own destiny.”
Fairfax Media’s former group sales director Ed Harrison has been named the next CEO of Yahoo!7.
Harrison will replace outgoing CEO for the Seven West Media digital company Stuart Sayers, who will depart at the end of January.
He will start in mid-2014 and Emma Harrington will stay on as acting managing director until then.
Harrison has 19 years experience working in Australian and international media companies, and has been with Fairfax since 2009, first as commerical director of the digital division, before being promoted to head up the Metro Media group when they merged in 2011, before landing the head sales role in April this year under a further restructure.
Fans have questioned why the podcast of the final Matt and Jo show, which featured outspoken comments about Southern Cross Austereo (SCA) management, have not been made available by Fox FM.
In his final broadcast on the long-running breakfast show with Jo Stanley on November 29 Matt Tilley hit out at the culture at SCA, which stopped him from playing his famous “gotcha” prank calls, branded Kyle Sandilands “a bearded lump of cholesterol” and called-out chairman Max Moore-Wilton for his “shit happens” comment to investors.
But, while full versions of their other shows from the week are available on the iTunes feed, the last show has not been put up, with SCA telling fans “technical issues” prevented them putting the show online.
One fan took to Facebook to say:
The purchase reported on the Australian Securities Exchange will see the Property Data Solutions (PDS) PriceFinder brand – which provides property data research to over 5,000 subscribers – combined with Fairfax’s existing property data business, Australian Property Monitors.
PriceFinder will be renamed APM PriceFinder and headed by Tom White, CEO and MD of PDS.
Greg Hywood, chief executive of Fairfax Media, said the acquisition is consistent with the media company’s strategy to invest in its property search website Domain. Read more »
The television producer who pioneered television serials such as Neighbours and Shortland Street has died at his home on the NSW Central Coast aged 76.
Alan Coleman, a British writer, director and producer moved to Australia when he was headhunted by Reg Grundy in 1974, to help him establish the Grundy Organisation’s drama department. Coleman then wrote and directed hundreds of episodes of medical serial The Young Doctors and produced the series Case for the Defence and worked on shows such as Class of 74 and Prisoner.
He launched his own production company making corporate videos before returning to Grundy’s as executive producer of Neighbours, and was then made EP of Shortland Street, New Zealand’s first soap opera on five nights a week.
Coleman’s other directing credits include Home and Away, Echo Point, Breakers, Going Home, Above the Law and Family Affairs in the UK. Read more »
The Sydney Institute executive director Gerard Henderson is to move his weekly Sydney Morning Herald column to rival The Australian after 23 years with Fairfax Media.
Henderson’s departure to News Corp comes after the SMH’s editor in chief Darren Goodsir suggested he reduce his weekly column to fortnightly.
Goodsir said in an email to staff: “I felt that such a move would allow for a range of new voices to be heard in our print opinion pages and websites, while still allowing Gerard’s unique commentary to also reach its audience. However, Gerard has opted for a different path and I respect that decision.”
Henderson will run his column in The Australian every week from next week, and his weekly Media Watch Dog will also be hosted on The Australian’s website every Friday, The Australian reported. Read more »
The data shows while overall number of sessions, the number of times people logged on to a news website, was down the time spent online had increased from 1 hour and 19 minutes a month last year to 2 hours and 39 minutes a month in 2013.
“During 2013 unique audience numbers have remained stable but engagement levels have significantly increased. Despite the fanfare of new arrivals – on average two new websites a month – the larger sites have grown, not lost share of time online,” said Monique Perry, head of Nielsen Media. Read more »
Homebuyers Centre Victoria has kicked off a new social media campaign, created by production house Motion Picture Company (MPC), targeting 25-35 year old first home buyers.
The campaign’s key video, which will run on social media through December before cutting to 15-second pre-rolls in January, is a series of “fail” videos sourced from YouTube. The video ends with the message “Homebuyers Centre takes the hard work out, we’ll get you into your first home hassle free”.
ABN Group Victoria’s managing director, Aidan Hooper said in a statement: “For most of us, getting into our first home is still the great Australian dream. All that saving, searching, planning, building and financing is a massive challenge that can be incredibly daunting.
“We want to build brand awareness with content that is sheer entertainment, while promoting the message that life doesn’t need to be this hard: Homebuyers Centre can get people into their first homes hassle-free.”
The top marketers for brands including the 2018 Commonwealth Games, Collingwood Football Club and the NRL are among the heavyweight panelists lined up for an expanded Meet the Marketers in 2014.
After two successful events last year Mumbrella is expanding the event with three panel discussions in January and February 2014, featuring marketing gurus from brands including Westfield, News Corp, Fairfax, Nova and The Brisbane Broncos in Melbourne, Sydney and for the first time Brisbane.
On Wednesday, January 29 the event comes to Melbourne with PANPA marketer of the year, Fairfax Media national trade marketing director Chelsea Wymer and Margie Amarfio, general manager marketing at Collingwood Football Club confirmed as speakers.
On Thursday, January 30 the event comes to Brisbane for the first time, with a panel including Andrew Woodward, a former VP of global public relations for Visa, who is director of marketing for Gold Cost 2018 and Terry Reader, general manager of marketing for the Brisbane Broncos. They are joined by Nova 106.9 marketing manager Dee Curtis and Colin Bowman, executive general manager marketing at Flight Centre.
Sydney is the final leg of the tour, with former Westpac and current News Corp marketing boss Damian Eales, Westfield marketing director John Batistich and former Qantas and newly-installed head of marketing for the NRL Lewis Pullen confirmed for the panel on Wednesday, February 5.
Sydney creative services agency 2c Artist Management has unveiled a campaign from Holt which marks the next stage of the company’s brand overhaul.
The integrated campaign features print and online teaser executions which resolve with a short film and commercial by Stampede. The centre of the campaign is a 60 second commercial which examines the process of making something with a team of professionals, as seen from the viewpoint of the talent.
The new campaign follows the reveal of 2c’s new brand and identity in August, also created by Holt.
Holt creative director Christopher Holt said in a statement: “As a campaign aimed at other people in the advertising and media industries, we loved the idea of playing with metafiction techniques. We wanted to create a story that would help us to look back at ourselves and at how, as creative practitioners, we work together to also make stories. It is a film about making a film, which ultimately, is the story of us.”
Clemenger BBDO’s campaign ‘The Melbourne Remote Control Tourist’ for Tourism Victoria has been named the winner of IAB Australia’s Creative Showcase 8.3, with The Monkeys’ ‘Stay Living‘ campaign for Boost mobile in second place.
Holler came in third with its ‘Land of Quattro‘ campaign for Audi.
Clemenger BBDO’s campaign explored the city of Melbourne through the eyes of four city visitors responding to social media requests ranging from making pizzas to discovering secret gigs. The interactive city guide for Tourism Victoria generated 43 million earned social media impressions within five days of the campaign launching.
The production house has been famous for its Australian dramas including Return to Eden and The Secret Life of Us, while Edemol’s successful formats include Big Brother and Deal or No Deal.
CEO Janeen Faithfull said in a statement: “As Endemol Australia we’ll continue to build on the heritage and successes of Southern Star.
“Since the 70’s this company has had several different incarnations and has evolved through the decades with a strong and valuable identity in drama and children’s programs, and more recently in factual, reality and entertainment. We now produce content across all genres and media.”
Endemol acquired 100 per cent of Southern Star in 2009 having first bought into the company in 2000. Read more »
English actor, writer and comedian Stephen Fry drew the largest audience for any entertainment show on free to air TV last night as his documentary Keys to the City had 695,000 metro viewers according to OzTam.
The show following Fry through the City of London on ABC1 won over NCIS on Ten, Criminal Minds on Seven and the Sandra Bullock comedy Miss Congeniality 2 on Nine, which was second in the 8.30pm timeslot with 473,000 metro viewers.
Criminal Minds had 488,000 and NCIS had 319,000 preliminary overnight metro ratings from OzTam show.
Meanwhile Channel Nine’s new episode of Super Fun Night fell below 500,000 viewers for the first time and was fourth in the 8pm timelsot behind cooking-based programs on Seven, Ten and ABC1.
The sitcom averaged 489,000, preliminary overnight ratings from OzTam show, while A Fresh Aussie Christmas had 628,000 on Seven, Jamie’s 15 Minute Meals had 505,000 on Ten, and the ABC’s Kitchen Cabinet repeat averaged 495,000. Read more »
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“The TV Industrial Complex is really hard to budge. It’s not going anywhere anytime soon.
On the other hand, even the TV Industrial Complex is now aware that lots of people would like to move it.
Hence this ham-handed campaign from an industry trade group trying to convince people — presumably young cord-cutters and cord-nevers — that their life is incomplete without a pay TV subscription.”
Digital agency Soap Creative has unveiled its first campaign for Cancer Institute NSW, launching a lifestyle brand, Pretty Shady, aimed at encouraging young Australians to be part of the generation that stops skin cancer.
Driving the multi-channel campaign is a “manifesto video”, directed by Josh Logue, set to the soundtrack of Gosling’s ‘Harvest of Gold’. The video features the brand’s ambassadors including Gossling, professional skateboarder Corbin Harris and pro surfer Ellie-Jean Coffey.
The video runs across cinema and TV.
Ross Raeburn, managing director at Soap Creative, said in a statement: “Cancer Institute NSW knew that a traditional TV campaign alone wasn’t what was needed to reach the youth audience with this message.
The Multi Channel Network (MCN) has won sales rights for the Viacom International Media Network, taking the last remaining subscription TV channels and digital platforms represented by rival sales house Ignite Media Brands.
MCN will take over sales for channels MTV, MTV Music, MTV Dance, Nickelodeon and Nick Jr, as well as other Viacom-owned linear and digital platforms from July 1. Ignite will continue to represent Viacom until then.
Nielsen has attacked the Audited Media Association of Australia’s (AMAA) new measurement service, which was announced last week, and called on the industry to support it as the approved metric rather than “muddying the water with mistruths”.
In a strongly worded statement to Mumbrella Monique Perry, head of media at audience measurement firm Nielsen, rejected suggestions the endorsed analytics platform could be used for Australia’s online currency pointing to the small percentage of traffic measured by the AMAA and its partner analytics platform Comscore.
“Nielsen is the IAB Australia preferred supplier for online audience measurement, measuring 99 per cent of all tagged traffic in Australia. Its constituents are the publishers and agencies managing nearly all online advertising and who rely on Nielsen to provide the currency measure on what is being watched and read in Australia,” said Perry in the statement entitled ‘time for some industry supporting behaviour’.
“At its most generous, AMAA measures just one per cent of online traffic in Australia. Therefore, we reject the notion that the AMAA believe they have ‘online currency’.” The AMAA has declined to comment. Read more »