Weetbix has launched its first major brand campaign of the year playing on its Australian heritage and featuring the line “Every Aussie’s raised a Weet-Bix kid”.
The ad, set to poetry and violin music, plays on the idea of the diversity of Australians from around the country young and old, and is part of a new brand push ‘Raised on Weet-Bix’.
The reshuffle in TV news is continuing apace with veteran TV journalist Mike Munro returning to the network where he started his TV career as host of Channel Ten’s Eyewitness News weekend bulletin.
John Choueifate, Network Ten’s Director of News, Sydney, said the hire underlined Ten’s commitment to investing in its news programs and the industry’s best talent.
It follow’s yesterday’s announcement from Seven Chris Bath was being replaced in the weeknight news bulletins by Mark Ferguson in Sydney and comes ahead of Peter Meakin’s move to Ten in February as the network’s executive director of news and current affairs.
The campaign will run for seven weeks and began on January 19 across TV, digital, street sampling, out-of home proximity media, and point-of-sale. Woolworths will also feature an in-store promotion from February 19, offering a 1.25L Coke Zero for $1, redeemable with a Woolworths Everyday Rewards card.
“Our investment provides us with great opportunity to drive trial and awareness of Coke Zero and keep the brand at the top of the consideration list for Aussie beverage consumers,” said Angeline Lee, Coca-Cola Lights brand manager.
The campaign developed by REA Group website’s marketing team and BWM Melbourne used NewsPoll research to pull out facts and insights about the property market and lead consumers back to realestate.com.au. Read more »
The fifth series launched with a new cast of home cooks who are judged on meals they cook for their competitors, and judges Manu Feildel and Pete Evans, opened to 1.384m on January 29 last year.
Whybin\TBWA and Maud has debuted its first work for retailer David Jones with a preview to fans of the brand on Facebook, with a stylish new ad campaign featuring model Jessica Gomes and a new tagline ‘Lead an extraordinary life’.
The Autumn/Winter 2014 campaign is the first from the agency since it won the account in September from M&C Saatchi, and has features the department store’s ambassador Gomes flaunting various autumn and winter clothing as she uses a forest as a catwalk.
Bauer Media Group’s new magazine for women over 50 will be named Yours after its UK counterpart, with a digital strategy aimed
solely at Facebook according to editor-in-chief Fiona Connolly.
While holding onto her job as editor-in-chief of Women’s Day, Connolly, who joined Bauer Media from News Corp’s Daily Telegraph in 2009, has now also taken on Yours, which she promises will be a very different title.
As Mumbrella revealed earlier this month Bauer is releasing the fortnightly magazine on February 2, with a $2m marketing campaign. For Connolly, things are getting down to “the nail-biting finish.”
One of the key differentiators from Woman’s Day for Yours is a focus on real life, not celebrities, with “useful and interesting content for an informed readership”.
The typical reader, Connolly said, is 58, but she feels 14 years younger. She’s young at heart, fashionable, modern and energetic.
“That stereotype of a greying 50-year-old woman who doesn’t care about her appearance anymore is absolutely not the case,” Connolly said.
Morning Update: Arby’s slayed the Grammys with tweet about Pharrell Williams’ hat; Squarespace’s first super bowl ad; Jude Law surprised at phone hacking trial
If there was one big winner at last night’s Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby’s scoring the tweet of the night.
The sandwich chain’s post about Daft Punk collaborator Pharrell Williams’ sartorial selection (“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning. Read more »
Regan left The Monkeys in late 2012 where he was partner and creative director to join BBH Singapore, before jumping ship to Host, has resigned and is understood to be taking a break from the industry.
His departure comes soon after Host’s COO Paul Ward left to join Naked and Host Singapore’s MD Dan Gibson was handed a wider role at Havas Worldwide – which part-owns Host – to run both agencies in the citystate.
Bath has hosted the 6pm Sydney bulletin for the last four years as well as taking a lead on the “flagship” Sunday Night show, which is expected to be expanded, while speculation mounts the station will launch an hour-long news bulletin and drop Today Tonight.
Ferguson presents the weekend news bulletins, but will take over from tonight on the Monday to Thursday bulletins, with Bath hosting Friday and Saturday night news, and Sunday Night, Seven has confirmed.
Speculation around an overhaul was fuelled last week when the station announced Helen Kapalos was moving to be a reporter on Sunday Night after presenting Today Tonight, with the show also picking up former Channel Nine chief of staff Denham Hitchcock.
FremantleMedia has promoted Jonathon Summerhayes to director of programming and has made the senior executive producer of The X Factor in the UK Beth Hart its new director of television.
Summerhayes has been an executive producer with the company for seven years, working on shows including The Biggest Loser, MasterChef, and for the past four years The X Factor. He replaces Tim Clucas who left the company earlier this month after four years.
Hart has spent the last three years as senior executive produce of The X Factor UK, and has spent time with Thames/SyCo Productions as head of entertainment and five years with ITV Studios.
In the new role she will be responsible for shows including Australia’s Got Talent, Grand Designs, Dancing with the Stars and The Apprentice.
FMA CEO Ian Hogg said: “Both Jonathon and Beth are outstanding creatives and have unparalleled peer recognition. Their appointments signal an important step change in our creative credentials and I am confident that both will bring fresh thinking and ideas and a new energy to the business.”
Read more »
A year after swapping its Monday to Friday editions to compact size Fairfax Media is set to change its weekend editions from the broadsheet format, and close two of its printing plants at the same time.
The final broadsheet editions of The Sydney Morning Herald and The Age will go to press on February 22, with the March 1 editions to be the first to be printed in the compact size.
In effect the move will only affect the front section of the weekend papers which is printed in the larger format, with many of the supplements already compact sized.
Fairfax has confirmed the move, and the closure of the Tullamarine and Chullora printing presses in Sydney and Melbourne respectively, a move signalled 18-months ago in the Fairfax of the Future plans.
In this Mumbrella360ten Minute Talk video recap, Andy Bateman, former CEO of The Leading Edge, speaks about managing the risks of innovation, how the past seven years of cost cutting has affected the marketing industry and ways to push through innovations that solve customer problems.
O’Brien has been recognised for both his contribution to the media industry and his work on behalf of charity.
Joining him on the list is Network Ten’s veteran national affairs editor Paul Bongiorno for his services to broadcast media, having been a journalist for 40 years, with Ten for 35 of those, and a member of the Canberra Press Gallery for the past quarter century. Read more »
Bosisto’s Eucalyptus Spray is another brand utilising the Australia Day long weekend celebrations to launch a new campaign which promotes the “unique” properties of the eucalyptus, lavender and tea tree ingredients using a man dressed as a parrot.
The campaign from Melbourne boutique agency Admark has bought to life the brand’s logo a parrot who explains the properties of the brand’s various products.
Cider brand Strongbow will use the Australia Day long weekend to launch the first TV and outdoor campaign for the brand since 2010,introducing the brand’s new tagline ‘hand-picked by hand’.
The ‘Hand-picked by hand’ campaign, created by Clemenger BBDO Melbourne, focuses on the pickers in the ‘Strongbow Orchard’.
Clemenger BBDO Melbourne creative director Ant Keogh said in a statement: “The Strongbow Orchard is a world where down-to-earth characters obsess over their craft; hand-picking apples.” Read more »
Cordeaux covered the summer leave period for Leon Byner’s morning show during which he spoke to a number of high-profile Australians including Prime Minister Tony Abbott.
Fiveaa program director Dave Shearer said in a statement: “Jeremy did a fantastic job filling in for Leon over the summer period, and showcased that he’s committed to the people of Adelaide and making the state a better place. He’s an award winning journalist and talk back host, so having him as a part of our on air line up is a great opportunity for Fiveaa.”
During his summer stint Cordeaux also led campaigns committed to making Adelaide a better place, personally offering $10,00 to catch the people behind the deaths of miniature show horses on SA’s Fleurieu Peninsula.
Sydney councils Waverley and Randwick are encouraging Sydneysiders visiting Coogee and Bondi beaches to dispose of their litter in public rubbish and recycling bins by launching the “Junk Jukebox”, which rewards people with a live musical performance when they throw away their trash.
GPY&R Sydney have teamed up with Will O’Rourke and The Glue Society to create the “Junk Jukebox”, an oversized stage carousel structure made of plantation plywood accommodating multiple bins.
Whenever rubbish is put in the bins, the structure rotates with the musicians “suddenly coming to life and performing live for a short period”.
GPY&R Sydney executive creative director Bart Bawlak said in a statement: “By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin.”