Mindshare formally opens its New Zealand office appointing Samantha Osbourne to lead it

Samantha Osbourne MindshareGroupM media agency Mindshare has opened an office in New Zealand which will be headed by former Ogilvy NZ head of media Samantha Osbourne.

The launch comes four months after MediaCom APAC head of business development Sean Seamer was revealed by Mumbrella as the new CEO of GroupM New Zealand. GroupM’s media agencies also include MediaCom, MEC and Maxus.

Katie Rigg-Smith, CEO Mindshare Australasia said she was pleased to be formally launching the brand in New Zealand. Read more »

Sprite Showers resurface in Surfers Paradise a fortnight after cancelled Bondi event

The Sprite Showers at Surfers Paradise at the weekend

The Sprite Showers at Surfers Paradise at the weekend

Giant Sprite Showers popped up on the beach at Surfers Paradise on the Gold Coast over the weekend, a fortnight after the activation was mysteriously pulled hours after being built at Bondi beach.

The activation sees beach showers disguised as giant Sprite dispensers erected at beaches, with bathers having to press on the dispensing button in order to activate them. Similar activations have taken place in Israel and Brazil.

It is part of a new campaign push by the brand from creative agency McCann Sydney featuring a lifeguard breaking up awkward situations using a Sprite.

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MLA uses iconic sporting commentary with everyday tasks as it looks to reposition beef

Meat and Livestock Australia is looking to position beef as the fuel for active people with a new ‘You’re better on beef’ campaign juxtaposing sport commentary from iconic moments with everyday activities like trying to get the lid off a jar in a new campaign from BMF.

The new campaign sees the MLA change its consumer messaging around the meat from seasonal campaigns to year-round health based pushes after conducting consumer research.

“We want to remind busy working families about the benefits of eating beef. These families make up one third of Australian households and spend more than $2 billion on beef each year and we know they have a strong emotional desire to feed their families healthy, satisfying meals,” MLA Marketing Manager Andrew Howie said. Read more »

Telstra resellers Boost Mobile and Belong appoint Match Media

Boost Mobile Prepaid mobile service Boost Mobile has consolidated its media strategy, planning and buying into one agency appointing Match Media to the account.

The move sees Match pick up media on Telstra resellers Boost Mobile along with internet service provider Belong.

“We look forward to consolidating and streamlining our agency relationships to drive efficiencies across both brands and believe in Match we have found an ideal partner to take the brands to the next level,” said Ian Blackhall, CMO Boost and Belong, in a statement. Read more »

Dick Smith renews Apple promotion in latest ‘Unleash Your Smith’ TV campaign

Dick Smith launched its latest  ‘Unleash your Smith’ TV campaign last night with a pitch to consumers to “make something amazing” with Apple products purchased through its stores.

The new campaign by IdeaWorks combines nostalgia for family relationships in combination with modern technology and builds on last year’s campaign in support of Apple.

The ad shows a suburban family of mum, dad and daughter enjoying Apple products including laptops, smart phones and tablets with the daughter creating a doll house based on her family home all by using Apple products.

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Audi turns to online content for new TT launch in campaign through Mediacom

Audi is launching its new TT model with a new content and interactive digital campaign from Mediacom Beyond Advertising (MBA) featuring a man in a suit covered in lights racing the new car.

The new Head to Head campaign features the 90-second online video as well as the interactive experience giving people the chance to explore the car online as it bids to reposition the model around its dynamic and sporty performance.

According to the release: “The captivating film, created by MBA, is set in an urban location where light and shadows are the playing field as it portrays two friends showing their other side, by day professionals, by night challengers – a high drama game between man and machine, an elegant ‘dance’ where innovative design and manoeuvrability wins the day.” Read more »

Competition watchdog will not oppose Seven buying into SVOD service Presto

prestoThe Australian Competition and Consumer Commission (ACCC) has today confirmed it will not oppose a move by the Seven Network to buy into streaming on demand service Presto.

The announcement comes three months after Seven West Media announced it was signing on to Foxtel’s streaming service agreeing to put its TV programming into the service from this year.

“The ACCC determined that, following the proposed acquisition, the Presto Entertainment service would continue to face strong competition from other SVOD services such as Stan (a joint venture between Nine and Fairfax) and Netflix, which has announced it will launch in Australia this month,” said ACCC Chairman Rod Sims. Read more »

Ten’s I’m a Celebrity Get Me Out of Here grows modestly while Downton Abbey gets huge time shift boost

I'm a Celebrity Last night’s I’m a Celebrity Get Me Out of Here eviction of Andrew Daddo pulled 783,000 metro viewers to Ten in the 6.30pm timeslot, according to preliminary overnight figures from OzTam.

The eviction was up on last week when 756,000 metro viewers tuned in to see Lauren Brant kicked out of the jungle, wihile the rest of the show held the same audience of 660,000 metro viewers as last week for the simulcast episode across Ten, One and Eleven according to OzTam’s overnight preliminary figures.

The show was easily out-rated by rival reality franchises, with Nine’s The Block: Triple Threat at 7pm claiming a metro audience of 1.016m to be the most-watched non-news show of the week while Seven’s My France with Manu was watched by 798,000 metro viewers – down on last week’s audience of 945,000.

The second outing of Downton Abbey on Seven at 9pm saw its audience remain stable, with the UK drama series posting a metro audience of 774,000, a modest increase on last week’s audience of 772,000. Read more »

Myer chief Bernie Brookes steps aside with marketing boss Daniel Bracken made deputy CEO

New Myer marketing boss: Daniel Bracken

Bracken

Myer’s longstanding CEO Bernie Brookes is leaving the retailer after almost nine years to be replaced by supply chain boss Richard Umbers, with chief marketing officer Daniel Bracken made deputy CEO.

The company is implementing a large scale program to turn around its fortunes as it continues to lose share to online retailers, with Umbers set to “lead a significant program of change and reinvigoration” which will take on a more customer centred approach.

In a statement Myer chairman Paul McClintock said the move was “in recognition of the central role merchandise and brand will play as we seek to reinvigorate our offer for customers”.

McClintock also paid tribute to Brookes, saying: “Bernie has guided the business through an eventful period, from a turnaround under private ownership to a public listing, and through a period of sustained weakness in consumer sentiment, competitive disruption and structural change.  Read more »

Vittoria Shortt promoted to Commonwealth Bank executive committee

Vittora ShorttThe Commonwealth Bank’s chief marketer Vittoria Shortt has been promoted to the role of group executive, marketing and strategy, giving her a seat on the bank’s executive committee.

Shortt’s promotion sees her retain responsibility for marketing but also add oversight over strategy to her role reporting directly to CEO Ian Narev.

“Vittoria is an experienced banker with a track record of achievement in multiple roles during her 13 years with CBA,” said Narev, in a statement.

“Her combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy. I am delighted that she will join our senior leadership team.” Read more »

Gerry Reynolds’ Medium Rare takes Qantas in flight magazine contract from Bauer Custom

qantas australian way magazineQantas has moved one of Australia’s biggest custom publishing contracts for its in flight magazine and online property The Australian Way from Bauer Media to Gerry Reynolds’ outfit Medium Rare.

It is the second sizeable contract Reynolds’ startup, which was launched in collaboration with News Corp’s magazine arm NewsLifeMedia has taken from his former employer after it last year grabbed the contract for the Coles Magazine.

The change was made after a review involving several agencies, with Qantas’ group executive of brand marketing Olivia Wirth saying in a statement: “We’ve had a great working relationship with Bauer over the past 14 years and we’re very grateful for their significant contribution to our business in that time.

“In Medium Rare we have chosen a content publishing house that will help us evolve Qantas The Australian Way publications with the changing media landscape and new inflight technology. Read more »

Morning Update: Powerade ad includes narration by Tupac Shakur

AdWeek: Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper’s first narration of a commercial.

“You see, you wouldn’t ask why the rose that grew from the concrete had damaged petals,” Shakur says. “On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun. Well, we are the roses. This is the concrete. These are my damaged petals. Don’t ask me why. Ask me how.”

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Data retention report sidesteps issue of journalists’ sources being exposed

DataA parliamentary advisory report into the Government’s proposed data retention bill has called for a separate review into questions around whether the bill should allow government agencies to identify journalists confidential sources.

The recommendation follows the today’s news that the bill is expected to pass through both houses of parliament after the Labor party said it would not oppose the Government on the issue.

The advisory report on the Telecommunications (Interception and Access) Amendment (Data Retention) Bill 2014 recommended that the committee investigate the issue of confidential sources separately and proposed a three month time frame to report back to parliament. Read more »

CUB interim marketing boss Richard Oppy appointed permanently

Richard OppyCarlton & United Breweries (CUB) has handed acting marketing director Richard Oppy the role on a permanent basis.

Oppy moved into the interim role last year when former CMO Peter McLoughlin stepped down for health reasons.

Previously he had been the general manager of Victoria Bitter and Crown Lager for around two years. Before that he was the CUB group marketing manager for international brands for two years, looking over a portfolio which included Corona, Asahi, Stella Artois, Kronenbourg 1664, Hoegaarden and Carlsberg. He first joined the company in 2001.

CUB chief operating officer Mike Walsh said: “Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team.”

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Vision Australia calls for mimumum of 14 hours of audio description on Australian TV

Vision Australia is calling for TV networks to include an audio description service in order to make their broadcasts more accessible for the 350,000 plus Australians who are blind or have low vision.

The organisation is taking action in the Australian Human Rights Commission against Seven, Nine, Ten, SBS and Foxtel to use an audio description service which is a second audio track that can be turned on and off so a person who is blind or vision impaired can listen to the visual elements of a TV show such as actions, scene changes, gestures and facial expressions.

The networks are being asked for a minimum of 14 hours of audio described content per week.

An example of the audio description service:

Vision Australia’s general manager of advocacy and engagement Maryanne Diamond has compared the service to captioning for deaf viewers. Read more »

Snap Printing rebrands to push small business focus

Snap Printing has announced a shake up of its marketing strategy towards small business, saying its own research found a more personalised approach was needed.

In response to the research Snap added that it is launching a new model centre for small businesses that would focus on positioning Snap as an all-in-one destination for small business’ print, design and online marketing needs.

snap printing

According to the research by firm 10 Thousand Feet small businesses are increasingly nimble and savvy in the marketplace when it comes to marketing and are becoming more globally competitive. Snap said the research showed that businesses want a wider range of services and a more customised approach from their suppliers.

Commenting on the findings, Snap CEO Stephen Edwards said: “Snap is Australia’s premium brand for SMEs in print, design, websites and essential marketing services. Our new model Centres are being more prominently located with a dynamic image and fit-out and we are focused on providing great client experiences. Read more »

Confusion surrounds Tourism NT’s appointment of 16 agency strong panel

Tourism NTTourism Northern Territory has today announced it has appointed a panel of 16 agencies on the $8m a year account, with a lead creative and lead media agency set to be decided in the coming weeks, Mumbrella can reveal.

The tourism body has released the full list of agencies on the account showing a total of 16 agencies, including eight from the Northern Territory, will provide domestic creative and media services, with the incumbent Publicis agencies, retaining spots on the panel.

Publicis’s Mojo and ZenithOptimedia are both on the panels for creative and media respectively, with the group tendering successfully for four of the five categories covered by the contract; creative, media, photography, filming and editing, and digital.

Mumbrella understands there is some confusion amongst agencies on how the panel structure will work, with some agencies thought to have pitched on the basis they would win the entire account. It is understood a conference call will be held next month to brief the successful agencies and discuss the panel structure. Read more »

Bauer Media buys Beautyheaven Group

beautyheavenBauer Media has acquired the Beautyheaven Group which comprises of Beautydirectory, BeautyHeaven and the recently launched Homeheaven.

David Goodchild, CEO of Bauer Media Australia and NZ, said: “The acquisition of this market leading online business supports our strategy to be the No. 1 digital destination for Australian women. With Bauer Media already No.1 in print we see many opportunities to leverage our existing assets, experience and resources to add considerable value and scale to these growing digital businesses. The beautydirectory, beautyheaven and homeheaven teams have created highly impressive products and I look forward to working with them to take the business even further.

The Beautyheaven Group’s web, mobile and social media platforms host product information, industry news, reviews, expert tips and advice, shopping directories, advertising and sampling opportunities.

Read more »

 
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