Kidults in running for Film Craft Lion

Three Australian agencies are in the running for the Film Craft category at the Cannes Lions, including the Kidults spot for Vodafone.

One of the final awards to be handed out at the festival in France the category recognises excellence in the way commercials are put together.

Exit Films has made the shortlist for its 90-second spot Comets for Smirnoff Double Black which has had more than 500,000 views on Youtube, whilst Australian production house Finch is also named for the poignant Mistakes spot for the New Zealand Traffic Authority.

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Live blog: Friday June 20: Cannes Lions | Daley Tele | Facebook | Amazon Fire | Piracy | Ratings | ABC | Ten | Moon | DDB

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

2.40pm - As always there’s lots of extra news bits in our FYI section. Today we have items covering Val Morgan Outdoor launching an extensive DOOH campaign for My Dog and the news about is set to launch a redesigned mobile site.

1.15pm - We’ve raised some questions about whether two winning campaigns from the Cannes Lions ran in mainstream press. We’re sure there’s an innocent explanation, and we’ll share it when the agencies share it with us.

1.10pm - Looks like the talented boss of DDB Chris Brown could be on the move.

12.43pm – The communications watchdog has ruled that the ABC did breach broadcasting standards when The Hamster Decides aired a satirical image of The Australian’s Chris Kenny having intercourse with a dog.

11.15am – Ten’s shares have dropped for the second day running. It marks a fall to their lowest point of the year. Read more »

Agencies won’t say where Cannes Lions award-winning print ads ran

Saatchi & Saatchi Panasonic Cannes Lion work

Two creative agencies behind Cannes Lions winning print advertising campaigns have been unable to answer questions about where they ran, with one citing client confidentiality and the other not answering.

Mumbrella asked about the work after questions were raised by readers about whether it had run. Advertising tracking service Ebiquity was unable to find any record of the ads having run in the mainstream press. Read more »

DDB’s Chris Brown mulls New York role



DDB Australia CEO Chris Brown is understood to be close to accepting a move to New York to take a leadership position with the network there, Mumbrella has learnt.

While no contract has been signed, Mumbrella understands the decision is set to be made later today or early next week.

Brown joined DDB Sydney in November 2002 as group managing director following a stint with the agency in London as business director.

In November 2012 Brown was promoted to the CEO role following a company restructure which saw Melbourne boss Andrew Little made national MD. There is speculation that Little will take Brown’s CEO position if he accepts the New York role.

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Optus quickly launches next Josh Thomas ad

Optus has unveiled the next instalment in the ‘More Yes’ campaign featuring comedian Josh Thomas with an ad promoting the company’s new ‘Epic’ sim card.

The commercial, set to Lionel Richie’s hit ‘Endless Love’, shows a man in love with his phone and treating it to various romantic gestures. The campaign has been created by M&C Saatchi.

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ABC’s Chris Kenny dog broadcast breached rules, says media watchdog

Chris kenny australianThe ABC breached broadcasting standards when The Hamster Decides aired a satirical image of The Australian’s Chris Kenny having intercourse with a dog, the communications watchdog has ruled.

The Australian Communications and Media Authority has vindicated Kenny’s aggressive pursuit of the public service broadcaster after The Chaser team first aired the item in September last year.

The broadcast was part of The Hamster Decides show and was a co-production with The Chaser’s production company Giant Dwarf. The episode featured a clip of Kenny criticising the ABC on Sky News before showing the doctored image and labelling him “Chris ‘dog fucker’ Kenny”. Read more »

LinkedIn ranks CPA as its most influential local brand

LinkedIn has identified CPA Australia as the most influential brand in Australia on its platform.

The site came up with the list of top ten brands based on their content marketing efforts on LinkedIn.

The list was dominated by financial brands with ANZ, CommBank and Westpac all featuring.

Globally, the most influential brand was Forbes, with tech brands and publishers making up the majority of the top ten.

CPA Australia’s content and social media manager Jillian Bowen said: “We’re always looking for ways to connect so that we can drive greater awareness of the benefits of the CPA Australia designation. The challenge is finding these various audiences, and sharing content with them that relates to their particular career experiences and interests.”

Australia’s top 10 influential brands:
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Ten shares drop for second day running after bad news on ad revenues

Shares in Ten took a further drop when the ASX opened this morning, marking a fall to their lowest point of the year.

The company share price fell to 24.5c, valuing it at around $650m. Combined with yesterday’s fall, nearly $100m has been wiped off the company’s market capitalisation in the last 24 hours.

Yesterday the network disclosed to the market that its revenues were down, its share of the free to air advertising market was hovering around 20% and its costs had risen.

Source: Google Finance

Source: Google Finance

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Daye Moffitt departs Moon for strategy director role at Principals

daye moffitt principalsAnother long serving senior staffer at Moon has departed days after it emerged that CEO Anouk Darling had moved on after a decade.

Moon’s former brand strategy director Daye Moffitt has moved to joined independent branding agency Principals as strategy director.

She said: “After ten years at Moon I decided it was the right time for a change. Read more »

News most watched while Masterchef cracks 1m viewers

MasterChefIn the absence of The Voice and House Rules, Masterchef was the most watched non-news program for Thursday evening attracting 1.039m metro viewers, preliminary overnight ratings from OzTam have shown.

It wasn’t enough to break Nine’s audience share, with Nine News and A Current Affair helping the network to 20.6 per cent while Seven lagged behind with a share of 16.9 per cent. ABC1 was close behind with a share of 15.3 per cent while Ten was fourth with 14.7 per cent.

Nine News was the best rated program for the night, taking a metro audience of 1.173m while Seven News had an audience of 1.105m.

The second half hour of Nine News at 6.30pm had a metro audience of 1.026m and the second half hour of Seven News, or Today Tonight in some cities, was watched by 1.002m metro viewers.

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Hegarty: Cannes is losing focus on advertising that builds brands

Screen-Shot-2014-06-19-at-10.55.48-pmLegendary ad man John Hegarty has said that the Cannes Lions is “losing focus”, because in his view the world’s top ad show is not a true reflection of advertising that builds brands and businesses.

In an interview with Mumbrella today, the BBH founder said: “One of the major problems we have at Cannes is that it’s hard to get a grasp on what’s actually happening in the real world of advertising. The festival is losing a bit of focus.”

“What Cannes should be all about is how creativity aids branding and builds business. But are we really seeing the ideas that are creating effective work? I’m not sure that we are,” he said.

The man behind classic ads such as Levi’s ‘Laundrette’, who is increasingly critical of the industry he has served for so many years, took issue with technology, data, work designed purely to win awards and Asia’s approach to brand building. Read more »

Hangout with Young Lions Media contenders on Cannes and collaboration

Mumbrella held a hangout on Thursday with Australia’s contenders for the Media category of the Young Lions commpetition, John Dawson and Jason Maggs.

While the duo did not quite manage a top three-spot in the competition against competitors from across the world The Mindshare duo share what they learned from the experience, how they approached the brief, some of the themes they have picked up, and how they are handling the party scene.

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OPSM launches full campaign following Penny the Pirate’s success in Cannes

OPSM is rolling out a full campaign to promote its Penny the Pirate reading book which picked up two Cannes Lions in the Direct category earlier this week and a Silver in Mobile.

A new TVC promotes the campaign, which has seen agency Saatchi & Saatchi create a multi-faceted story book with the character Penny the Pirate, which includes a series of sight exercises for kids to screen  their vision in an entertaining way.

The book was 18-months in development, with the agency partnering with the University of Melbourne’s department of optometry and vision sciences and acclaimed author and illustrator Kevin Waldron.

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Hangout with Kim Douglas on digital industry complexity, ad agency ‘trawlers’ and scam

Mumbrella held a hangout today to dissect the issues and themes that have emerged at the Cannes Lions this week.

Kim Douglas, the managing director of Sapient Nitro’s Hong Kong and Singapore operations, talked to Mumbrella’s Asia editor Robin Hicks about: Read more »

Controversial bacon ad makes Film Lions shortlist

The divisive American Beauty pastiche Primo Bacon ad has made it to the shortlist for the Cannes Lions Film category, one of nine Australian contenders for metal.

The Ad Standards Board dismissed a complaint against the ad in May which claimed the advert was “disrespectful to slaughtered pigs”.

It is joined on the shortlist by BMF’s The Search ad starring Lionel Ritchie in a fridge for Tap King, and two ads from DDB Melbourne for Devondale, Cat Lady and The Teacher.

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Lion of St Mark winner Joe Pytka slams big ad networks as ‘trawlers’

Joe Pytka

Joe Pytka

Big advertising conglomerates are “trawling the oceans of clients” and killing creativity according to this year’s Lion of St Mark, director Joe Pytka.

In an entertaining question and answer session Pytka, director of numerous ads and the movie Space Jam, took a swing at large conglomerates, and said the last age of creativity in film was the 1970s with the last “great film” Raging Bull, while the last days of creativity in advertising were the 1980s.

“There was a certain integrity to those monstrous creative people like George Lois,” said Pytka. “He would jump out of a window rather than act to the client’s wishes.

“I’m the expert, he would tell them, so it’s my way or the highway.” Read more »

Unilever CMO tells digital industry to simplify its structure to help brands scale campaigns

Keth Weed at Cannes Lions today. Pic: Twitter

Keth Weed at Cannes Lions today. Pic: Twitter

The top marker at Unilever has made a rallying cry to the social and mobile industry to simplify their structures, and to agencies to become leaders in orchestration, as he seeks to lead a transformation to marketing for people.

Speaking at a session called #brightfuture Keith Weed, the chief marketing and communications officer at one of the world’s biggest advertisers, set out a list of goals for the industry and challenged them to transform their thinking, and look at how they attract the top creative talent.

Pointing at a complex chart showing the structure of the mobile and social media industries Weed said the sheer complexity was stopping big brands using the channels at real scale.

“Einstein said it needs to be simple, and we need to be simple,” he said. “There’s an awful lot we need to do to simplify this business, and I ask you all to step back and simplify what we’re doing.

“I could produce TV commercial this week and have it shown in 100 countries next week, I certainly couldn’t do that with a mobile ad at any scale.”

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Mumbrella live blog: Thursday, June 19

Welcome to Mumbrella’s live blog, your rolling diary for all the media and marketing news. Refresh the page for the latest updates.

Top stories:

4:08pm - Along with all the Aussie agencies picking up metal at the Cannes Lions advertising festival is expat and co-founder of Not Impossible Labs in Venice Beach, California, Elliot Kotek. He picked up a Gold Lion in the product design category for Project Daniel.

2:59pm - Victoria Bitter, sponsor of the NSW Blues, has been celebrating the NSW Origin victory with a tactical ad in the Daily Telegraph.

2:09pm - The owner of a Queensland blog at the centre of a row about the domain squatting of rival sites has posted a video apology, claiming that she had been given bad advice.

11:39pm – Coles has been found guilty over misleading shoppers with claims that bread products were “baked today” or “freshly baked in-store” by the Federal Court.

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