Network Ten got a boost to its audience share with two shows in the top ten in last night’s ratings after a horror week that saw the axing of its breakfast show Wake Up and the announcement 150 staff would be cut from its news and current affairs and operations divisions.
Masterchef hit the seventh spot with 948,000 viewers and Modern Family’s Wedding second episode was in at number nine with 808,000 viewers, jumping from just 699,000 for the first episode on the same night, according to the OzTam preliminary metro overnight ratings.
Nine won the night’s ratings, easily beating rival Seven with 25.9 per cent of the overall audience to Seven’s 19.8 per cent, whilst Ten picked up a 14.8 per cent share, up from 11.1 per cent last week.
The result was largely driven by ratings winner The Voice which topped last night with 1.86 million people tuning in to the reality singing contest at 6.30pm, down from 1.967m who tuned in last week, but the program easily won the 16-39, 18-49 and 25-54 demographics.
Seven News managed to get the second spot on 1.39 million with Nine’s 60 Minutes coming in third with 1.289 million. Read more »
James Zipeure has been hired by Havas Media as chief commercial officer returning to the media agency scene after three years away running his own ventures.
His last role in agencies was as digital trading director for Aegis Media, a role he held for three years, which he left in July 2011 to become chief operating officer of the Video Entertainment Network Asia (VENA), before starting DigvAsia (digital ventures Asia) last April.
Havas Media was established in Australia at the end of last year following the dissolution of an agreement with Aegis Media, with Mike Wilson installed as the CEO of the company, which sits alongside Havas Worldwide in North Sydney, providing a full-service offering for some clients. Read more »
Morning Update: Domestic violence PSA challenges people to re-think; Nepali TV network slammed for using 9/11 coverage; J&J moves US media buying business to OMD
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a boy sat freezing without a coat at a bus stop in winter.
Now, from Dare London, we get an interesting look at two scenarios of domestic violence—with hidden cameras recording the stark differences in how people nearby respond to the physical violence happening right in front of them.”
Welcome to Mumbrella’s live blog, our rolling diary of everything media and marketing. Refresh the page for the latest updates.
- Opinion: What the axing of Wake Up says about Ten’s plight
- OMD wins Heinz media from Vizeum
- TV ratings: Masterchef’s rollercoaster continues
- Chris Kenny rejects ABC settlement offer in dog case
- Maker Studios eyes Australia after Asia office expansion
- Dr Mumbo: The News Corp crystal method
5:33pm – The Australian Sex Party is trying to raise $15k to make an ad in response to the budget from a couple of weeks ago, and has now enlisted a couple of porn stars to support their cause. Brand ambassadorship in action (warning contains some nudity). If you’re so inclined you can donate here.
4:45pm - Some late breaking news for a Friday, as it looks as though OMD has picked up the Heinz media account in Australia from Vizeum. More here.
4:22pm - After an epic two days, and trips to Sydney and Auckland the creative agency Mumbrella Awards jury is taking in its final agency, ClemengerBBDO Melbourne. There appears to be a disappointing lack of Friday evening vino on the table there though…
3:40pm - Print subscribers to The Australian had a nasty shock this week with an 84 per cent rise in their subs, but they were given free digital subscriptions to make up for it.
1.35pm - Crikey has found an old Fast Forward parody of Ten’s Eyewitness News that rings a few bells…
1:22pm - After yesterday’s revelations women represent just 27 per cent of creatives in Australia we spoke to the Communications Council to ask what had happened to the Gender Diversity Group established last year. Find out what they’re doing here.
11:40am - Come with Dr Mumbo as he transports you to the glitz and glamour of Sydney’s Star Casino, where the great and the good (misnoma?) of Australian media descended for News Corps’ first ever upfronts. Conspiracy theories, celebrities, and News Corp’s crystal method… Read more »
Dentsu Aegis agency Vizeum had been the media agency for the stable of brands which includes soups, sauces, baked beans and Golden Circle juices in Australia, but was put on a alert in December as the global company called a pitch.
The company has been allocating its accounts across different territories this month, choosing UM in the US and awarding the Omnicom Media Group, of which OMD is a part, the global account worth a reported US$200m.
Print subscribers to The Australian have been hit with an 84 per cent price increase with publisher News Corp offering a digital subscription to its products at “no extra cost” as part of the arrangement.
Currently print-only subscribers to the national broadsheet pay $6.95 per week to have it delivered to their door six days per week, but from June 20 that price will rise to $12-per-week.
In a letter to subscribers editor-in chief Chris Mitchell said “We are committed to continually improving your newspaper experience, which means we need to increase our prices from time to time,” adding the subscribers would now have access to the refreshed iPad app and unlimited digital access to The Australian and Business Spectator.
The move comes as News Corp held its first ever up fronts presentation to marketers and media buyers in Sydney yesterday, pushing the theme of “Come Together” and the convergence of its digital and print properties, including a big push on the new iPad app for The Australian.
Speaking to Mumbrella last night group sales chief Fiorella di Santo denied the move was a revenue raising exercise, with the paper revealed to have lost $15m last year, adding: “It’s us listening to the consumer and following the consumer and mobile plays a very big part in that as well. Read more »
Questions had arisen in the industry around the Gender Diversity Working Group, which had gone quiet after last year announcing three industry work streams which were designed to develop “a set of practical tools to assist organisations’ management in securing a gender balanced workforce”.
The group was established after the Comms Council’s Gender Salary Survey in 2012 showed women accounted for 27.9 per cent of creatives employed, with 9.9 per cent of those women sitting in senior positions (creative director or ECD roles). The latest survey showed women creatives have dropped to 27.3 per cent, but now make up 13.5 per cent of those employed as creative directors or executive creative directors.
The workstreams followed on from “months of research”, the crux of which found 74 per cent of women claimed they have been treated differently in the workplace because of their gender. Read more »
Comedian Tim Ross is to host next month’s Mumbrella Awards.
Rosso’s appearance comes a year after he rescued the awards from disaster by stepping in when host Charlie Pickering became ill shortly before being due on stage.
Ross currently hosts ARN’s drivetime show on KiisFM in Sydney and MixFM in Melbourne. Last month he took the top FM slot in Sydney for the first time with a ratings share of 10.5 per cent. Read more »
Outdoor advertising company Adshel has announced a restructure which sees chief finance officer Chris Hunt move to an operations role, although it has still not appointed a new sales lead.
Under the change Hunt will take the role of chief operations officer taking on responsibility for Adshel’s business operations, revenue and yield management and a newly created transformation office, along with his existing finance and IT leadership.
As part of the restructure chief marketing officer Nicole McInnes also adds responsibility for Adshel’s experiential product teams to her existing remit of marketing, strategy and communications.
“These changes are focused on driving better results for the business and all of the functions affected will benefit from being even more distinct, dedicated and focused,” said Rob Atkinson CEO of Adshel. Read more »
Masterchef’s rollercoaster Thursday evening form continued with the show pulling in 870,000 viewers last night, could not topple Seven’s soapie Home and Away which was the top non-news show of the night.
Last week Ten’s reality cooking show pulled in just 578,000 viewers and failed to make the top-20 most time-shifted shows of the week, half of the previous week’s season high of just over 1m viewers, but recovered last night to be the seventh most-watched show of the night, topping the 16-39, 18-49 and 25-54 demographics according to OzTam’s metro overnight ratings.
As is usual for Thursdays news dominated the evening, with Seven again coming in on top at 6pm with 1.229m viewers, against Nine’s 1.104m, and beating its rivals at 6.30pm with its mix of news and Today Tonight with 1.083m viewers against 970,000. Read more »
Aimed at people who have been in sales roles for up for a year but have not had much professional training, the course, developed by training provider Smarter Selling, looks at key issues for sales professionals and will focus on areas including earning trust, understanding client need, driving revenue and gaining client loyalty.
The course, held at Mumbrella House in Sydney over six Tuesday nights, covers:
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Adweek: McDonald’s turns it’s product into icons in some simple and brilliant outdoors from TBWA Paris
Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.
Welcome to Mumbrella’s live blog, the rolling news diary of all the goings on in the marketing and media space. Refresh the page for latest updates.
- ABC offers costs and apology to Chris Kenny on dog stoush
- Women make up just 25% of creatives, but 70% of suits
- Feature: Where have all the women gone?
- Opinion: Five unspoken truths about gender bias
- Media buyers sceptical on Ten despite cuts
- Droga5 sets up Asia presence after Tiger Beer win
- Maker Studios eyes Australia after Asia launch
5:45pm - Two big announcements today from Mumbrella360. The first is a free breakfast debating the economy with some big hitters courtesy of ANZ’s new BlueNotes offering, and the second is a new Masterclass stream where some of the industry’s brightest will be talking about some of the hot topics of the day. That’s in addition to Buzzfeed, DDB, Lachlan Murdoch, CNN, Facebook, News Corp…we could go on. Program and tickets via this link. Be there.
4:46pm - The ABC has offered another apology and to pay Chris Kenny’s legal costs to settle a legal action he is taking after The Chaser depicted him having sex with a dog in a mocked up pic last year. See the letter here.
4:10pm - The Monkeys was the last Sydney agency on the Mumbrella Awards shortlist, and our judges put Mark Green and his colleagues through their paces earlier today.
Maker Studios, one of the biggest producers of content on YouTube, has expanded its presence in Asia and is exploring a move into Australia.
The Los Angeles-based company acquired by Disney for $500 million in March, has established an office in Singapore as a Southeast Asian hub, and is looking to launch next in Hong Kong as a springboard into China, Mumbrella Asia has revealed.
Maker Studios, which has been trumpeting its skills in ad-funded productions, is also exploring opportunities for launch in Australia further down the track either organically or by acquisition, the company’s international president Rene Rachtman told Mumbrella Asia at the All That Matters conference in Singapore yesterday.
“Australia is of major interest to us. The ad dollars are disproportionately big for the size of the market,” Rachtman said. “The talent pool is growing too. There are a lot of YouTubers in Australia.” Read more »
The ABC has offered to settle its ongoing legal stoush with The Australian columnist Chris Kenny who is suing the broadcaster and members of The Chaser after an episode of The Hamster Wheel depicted a manipulated image of him having sex with a dog.
A letter from the public broadcaster’s legal department sent today and obtained by Mumbrella proposes to pay Kenny’s legal costs up to the date of the letter and read out a formal apology in court, and points out he has already received a public apology from the managing director Mark Scott.
It adds Kenny has publicly stated he does not want taxpayer’s money wasted by the ABC in it’s defence of the matter, which on Monday had a hearing date set for one of the matters before the NSW Supreme Court.
” We understand from various media coverage of the Proceedings that your client has stated that an apology from the ABC would have avoided litigation. Further, we note that your client stated in an interview given to Channel 9 on 5 March 2014 that he did not believe that taxpayers should be paying for the ABC to defend this matter,” states the letter which carries today’s date. Read more »
Media buyers have described Ten’s move to axe morning breakfast show Wake Up as unsurprising but hold little hope for a turnaround in the beleaguered station’s fortunes anytime soon.
Ten announced the cuts to Wake Up, early, morning and late news bulletins yesterday, with up to 150 staff affected and a voluntary redundancy round already in progress. Eyewitness News at 5pm will continue.
From Monday early news and Wake Up will be replaced by repeats of Ready, Steady Cook, Entertainment Tonight, The Bold and the Beautiful and Jamie’s 30 Minute Meals, while morning news will be a repeat of Masterchef Australia, and late news with Blue Bloods.
One senior media buyer bluntly told Mumbrella they were not shocked by the news yesterday given Wake Up had limped along with dismal ratings of between 30-40,000 daily viewers since it launched in November 2013.
“Am I surprised? No. What will they do next? I am curious. Is there an instant fix? No,” he said.
McDonald’s has kicked off its World Cup ad campaign in Australia launching a new range of burgers themed on the countries competing in the tournament.
The ad feature a pair of overexciteable Brazilian football commentators describing the attributes of the new range, with Australia, Brazil and Spain all represented in different foodstuffs, with burgers coming in a “soccer ball bun”.
The Autralia burger
The economic outlook for the marketing industry is to be the topic of a breakfast event to kick off next month’s Mumbrella360.
The session will share insights into the impact of last week’s Budget on the communications industry in the next financial year, and will examine likely consumer sentiment and its potential impact on ad spend and marketing budgets.
The breakfast will include a presentation from Justin Fabo, head of economics, corporate and commercial for ANZ bank’s Australian Economics team.
And Megan Brownlow, the editor of PwC’s annual report Australian Entertainment and Media Outlook, will present revenue forecasts across key sectors along with the results of PwC’s consumer and trend research.
They will be joined for a panel discussion by Matthew Melhuish, Global CEO of marketing group Enero. Enero is headquartered in Australia with hubs also in London and New York. Its key agencies include BMF, Frank PR, Naked Communications, and The Leading Edge.
And the session will be chaired by Walkley-winning economic journalist Andrew Cornell. Cornell is managing editor of ANZ’s corporate newsroom BlueNotes and previously a columnist and executive on the Australian Financial Review. Read more »