2014 Annual: the year that was – August

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

August was kickstarted with a fun campaign from Realestate.com.au. The brand campaign featured Hollywood star and former Governor of California Arnold Schwarzenegger who confuses Australia and his homeland Australia, using the site to search for a new house to move home.

Mumbrella revealed that Mark Britt CEO of Nine Entertainment’s digital division Mi9 was departing after three years in the role.

In creative agency news, Airborne was folded into fellow IPG Mediabrands agency Ensemble as the group looked to reposition the branded content agency as a full service creative outfit.

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2014 Annual: the year that was – July

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

lionThe year kicked off with news in creative and media agency land beginning with Lion awarding its alcohol brands $35-$40m media account to Bohemia.

FCB then closed its door after more than 20 years in Australia, with the creative agency’s globally-aligned clients and remaining staff transferring to AJF Partnership and Cricket Australia appointed M&C Saatchi Melbourne to handle its creative account following a competitive pitch.

Following on from Mumbrella’s coverage of the print category at the Cannes Lions, Mumbrella content director Tim Burrowes wrote an open letter to McDonald’s, Panasonic and the Cannes Lions asking for help to get to the bottom of where the Cannes Lions award-winning print campaigns had run.

Terry SavageTerry Savage, the boss of the Cannes Lions, replied and said the McDonald’s and Panasonic campaigns were “legitimate” however he declined to answer further questions about where they had run. Read more »

2014 Annual: the year that was – June

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

Family FeudThe month kicked off with Channel Ten’s announcement that it would be reviving 37-year-old quiz format Family Feud as the centrepiece of its early evening schedule.

Following the redundancy proposal in May and the consequent staff strikes, Fairfax Media announced new proposals regarding redundancies which would see the publisher scale back the number by 18 full time staff, to between 50-60 full time positions.

In radio news, for the first time in nearly seven years and 55 radio ratings survey Kyle Sandilands and Jackie ‘O’ Henderson lost their number one FM breakfast show position in Sydney, losing their crown to Australia Radio Network stablemate Brendan Jones and Amanda Keller on WSFM.

BuzzFeed’s Keith Hernandez kicked off Mumbrella360 with a keynote address in which he said that Australians would allow harsher treatment of news subjects, were focussed on local content and that social video was the start of a new “golden age” for online advertising.

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2014 Annual: the year at the box office

It’s a been a big year in cinema and as a load of new films premiere today for Boxing Day, including Night at the Museum: Secret of the Tomb and the final of The Hobbit trilogy, we hereby give you the Mumbrella wrap the year at the box office.

Unsurprisngly in at first place is the penultimate Hunger Games movie The Hunger Games: Mockingjay Part One. To date the film has made over $30m at the Australian box office.

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2014 Annual: the year that was – May

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

May was the month of bizarre stunts and the news you never expected to read, for sub-editors everywhere it was a good month.

News Corp packer gyngell watermarked photoThe month kicked off with the bizarre news that James Packer and David Gyngell had brawled in the streets of Bondi. Media outlets entered a bidding war for the photographs taken, with News Corp emerging the victor.

Nando’s Australia was forced to pull down a tactical social media post after using one of the copyrighted images of the brawl without permission.

Police opened an investigation into the brawl, with the pair receiving infringement notices for “offensive conduct”.

In depressing news for the newspaper industry, Fairfax Media announced a proposal that would see more than 70 positions go from its newspaper arm Australian Publishing Media (APM) across its editorial production, lifestyle and photographic sections. The proposal saw Fairfax staff at the Sydney Morning Herald and The Age strike.

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2014 Annual: Ten best Mumbos of 2014

It’s been a strange old year in the world of media and marketing, and that’s well reflected in this selection of Dr Mumbo’s ten finest outings of the year, served up here for your delight.

TheBachelor_S2_M01_Blake_900x506Kiis’ time travelling Bachelor text

We’ll start with the most read Mumbo of the year, and a strange one at that. It relates to The Bachelor, and a text apparently sent to Jackie O on the KiisFM breakfast show from one of the “show’s producers” telling her Blake Garvey and Sam Frost had already headed for splitsville when the finale aired. Curiously though, the text was timed 20 minutes after they talked about the segment on air…

Shooting yourself in the face

Studio 10 has provided many shining moments in its first year on air, but perhaps none more prescient than this near catastrophe. Remember the first rule of TV presenting. Always point the weapon at the guest. Always at the guest.shoot

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2014 Annual: the year that was – April

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

April Fools! A number of brands got in on the action, including Optus’ prank that it was launching an app to allow your four-legged friend to text you.

Cricket Australia Logo 2003April saw a number of accounts put out to pitch, including Meat & Livestock Australia reviewing its creative agency arrangements, putting BMF and Host on alert and Cricket Australia pitching its creative account putting incumbent GPY&R on notice.

In TV news, Network Ten admitted it paid for a prison cell “interview” featuring convicted Australian drug smuggler Renae Lawrence on her time sharing a cell with Schapelle Corby and Charlie Pickering departed The Project.

game-of-thrones-234x131Mumbrella ran a series of special reports on piracy to coincide with the premiere of season five of Game of Thrones. In response Foxtel’s Bruce Meagher wrote an opinion piece in an attempt to explain why the company aired GoT in the way it did.

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Australia Post caught out over use of paid Instagrammer endorsements

AshyPostal service Australia Post appears to have been caught out over its use of social media influencers, after it emerged it was paying people without disclosing that their endorsements were being paid for.

Talent management agency Moda Creative is understood to have paid instagrammers, including Ashy Bines, Camilla Akerberg and Jeska Lee, on behalf of Australian Post for the posts, which appear to be in breach of Australian Competition and Consumer Commission (ACCC) guidelines for online reviews.

Some of the instagrammers involved have up to 400,000 followers and appear to have been deleting comments critical of the lack of disclosure.

The matter was first flagged with Australia Post by users on social media. When approached by the media about the matter a spokesman for the organisation would not comment on whether the posts were paid but said: “Australia Post requires our suppliers to comply with ACCC guidelines for online reviews and include the appropriate disclosures.

“We will be addressing this with our suppliers.” Read more »

2014 Annual: Best of the Bondi Hipsters

It’s been a big year for the Bondi Hipsters  Dom and Adrian, from ads for Old Spice to selling Fridge Juice, and a cheeky nomination for a coveted bachelor of the year prize, Here’s some of their best bits.

Fuhk capitalism

If you’re a disaffected urban youth who’s struggling through life, then it’s probably the fault go corporations, and banks, and stuff.

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Seven loses second appeal over Amazonian tribe infanticide allegations

SevenSeven Network has lost a second appeal against a ruling which found it breached regulations over allegations made in its Sunday Night program that infanticide was practiced by a remote Amazonian tribe.

The Full Federal Court found the network had “not established any legal error” and upheld a decision of the Federal Court which in June rejected Seven’s initial appeal over a ruling by the Australian Communications and Media Authority (ACMA).

The ACMA found Seven had breached the Commercial Television Industry Code of Practice by claiming in a story broadcast in September 2011 that infanticide took place in the Suruwaha tribe in Brazil.

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Mural of Peter Greste adorns MEAA building as first year anniversary looms for jailed journalist

GresteA mural of Peter Greste has been etched on the wall of the Media, Entertainment and Arts Alliance (MEAA) offices as the union continues its efforts to keep the jailed Al Jazeera journalist in the public spotlight.

The MEAA said it “jumped at the chance” of the mural after being approached with the idea by street artist Hego. December 29 marks the first anniversary of Greste’s imprisonment in Egypt.

“Our building is in a prominent location and the mural offered the chance to again highlight the plight of Peter and his Al Jazeera colleagues with the anniversary of their arrest and unjust detention only days away,” the MEAA said.

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Nine takes the night as Seven’s Air Rescue sees audience decline

KFC Big Bash leagueSeven’s penultimate episode of Air Rescue dropped sharply from last week’s show as Nine took the honours on Tuesday night with an audience share of 17.4 per cent.

The documentary, funded by Westpac, drew 471,000 for episode seven of the eight-program series, down from 576,000 last week.

Seven gained a share of 15.9 per cent, just ahead of Ten with 15.2 per cent. ABC captured 12.5 per cent and SBS five per cent, which was behind both Network 7Two with 5.7 per cent and Gem with 5.4 per cent.

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2014 Annual: the year that was – March

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

CitroënThe month kicked off with French owned automotive brand Citroen appointing 303Lowe to handle both its creative and media account.

Mumbrella published an analysis on where Channel Ten had gone wrong after starting the year with improved ratings and an air of optimism audience shares declined severely for Network Ten.

Dick Smith said he would continue to use the OzEmite name despite the decision by IP Australia to strike the trademark off the register following a battle with Roger Ramsey’s Aussiemite. He later decided to appeal IP Australia’s decision.

March saw 2DayFM and the Australian Communications and Media Authority (ACMA) return to court as 2DayFM continued its efforts to stop a report an ACMA report on the ‘Royal Prank’ call incident being released. 2Day FM ended up winning its appeal to have the report suppressed.

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Uber apologises over Sydney Siege price surge

Screen Shot 2014-12-24 at 10.17.32 amThe head of ride sharing service Uber’s Australian operations has issued an apology after it raised its Sydney prices in the wake of last week hostage siege in Martin Place.

In a note sent out to Uber’s Sydney customers David Rohrsheim, general manager of Uber Australia, acknowledged that surging the price of its service, as commuters attempted to get home around the police situation, was a mistake.

“The events of last week in Sydney were upsetting for the whole community and we are truly sorry for any concern that our process may have added,” wrote Rohrsheim in a note to users. Read more »

Qantas captures homecomings for Christmas

Qantas has used its ‘welcome home’ campaign platform to celebrate Christmas, capturing real people’s arrivals home in the airport in time for Christmas.

The very Love Actually style montage sees a number of people arriving home to ecstatic welcomes from family and friends.

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Fairfax Media apologises for live streaming funeral of Sydney siege victim Katrina Dawson

SMHFairfax Media has apologised for live streaming the funeral of Sydney siege victim Katrina Dawson, despite a family request to broadcasters and publishers not to do so.

Mumbrella understands there were a number of rules for press coverage of the funeral including not broadcasting today’s service. The rules included no live broadcast of the service, not approaching attendees and no images of any children to be published in any use of the footage.

A Fairfax spokesperson has apologised for the mistake and said they were not aware of the family’s request.

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Solar D rolls out launch campaign featuring Australian Miss Universe 2012

Sunscreen brand Solar D has launched its inaugural TV campaign across Network Ten, Foxtel and Win with the campaign focused on why the product is different to its competition, with brand ambassador Australian Miss Universe 2012 Renae Ayris starring.

Solar D agency partners 6 Degrees Production, Sally Burleigh Public Relations, Ooh Media and SMV Group have worked together to develop below the line and above the line activity for the launch campaign which will also feature across Fitness First venues across the country.

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Bondi Hipsters add barista to their list of skills in new campaign for Vittoria Coffee

Vittoria Food & Beverage has recruited the Bondi Hipsters to promote its Espressotoria Coffee Capsule System, with the Dom and Adrian (Christiaan Van Vuuren and Nick Boshier) appearing in a series of ads alongside brand ambassador George Calombaris.

The campaign features a series of ads featuring the Bondi Hipsters as over the top hipster-baristas, with Calombaris used to showcase how good coffee can be made easily.

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