Agency ditches PR from its name to represent push beyond traditional public relations

The new Magnum & Co logo

The new Magnum & Co logo

Consumer agency Magnum PR is to rebrand as Magnum & Co to recognise that the solution it offers to clients’ problems is no longer automatically PR.

The agency – whose key clients include Red Bull and Colgate-Palmolive – is making the change because of the growth of clients for its social, digital, experiential  and content marketing services.

“We’ve stopped treating PR as the only way to communicate our clients stories,” agency cofounder Michelle Hampton told Mumbrella. “The way that we work is we tell our clients’ stories in the most creative way and my theory is we shouldn’t just stop at PR.” Read more »

Morning Update: Bacardi’s mobile house party; The rise of ‘femvertising’; All still rosy for The Bachelor franchise; Facebook shopping feed

The Drum: Bacardi eyes ‘bold’ creative following release of first work from BBDO and OMD 

Rum brand Bacardi is trying to win over millennials with a spot that shows a house party taking place on the back of a truck and picks up more and more people as it drives along.

Read more »

Ridley Scott’s The Martian rakes in over $4m easily beating comedy The Intern

Matt Damon’s latest film The Martian dominated the weekend box office, taking in over $3m more than its closest rival Robert De Niro and Anne Hathaway’s The Intern.

The Ridley Scott sci-fi drama grabbed $4.516m across 558 screens over the weekend to take its total box office takings over $13m. Read more »

Dad-to-be car enthusiast ad wins Supercheap Auto comp for budding Southern Cross creative

A dad-to-be who pops into a Supercheap Auto store on his way to hospital with his pregnant wife has been voted the winner of the brand’s ‘Bathurst Big Break’ competition for aspiring filmmakers and advertising creatives.

The ad, created by Southern Cross Austereo producer David Smyth, received more than 19,000 votes from the public to take first spot and aired at the Bathurst 1000 event yesterday, which is sponsored by Supercheap Auto, and on Channel 10 which broadcast the race.

Smyth, who works on SCA’s Star FM and 2GZ stations in Orange, also walked off with $40,000 cash.

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Saatchis NZ creates comedic Mount Franklin campaign pushing its Australian origins

Mount Franklin is pushing itself as 100 per cent Australian in a new campaign pushing its “pre-wetted” water featuring actor Josh Lawson, who’s best known for his role as Kench Allenby in Anchorman 2.

The ad, created by Saatchi & Saatchi NZ, sees Lawson begin in a dry barren land complete with tumbleweed before making the earth crack apart to reveal a cold bottle of Mount Franklin water and ends with the tagline “the nation’s hydration”.

The quirky ad plays on the fact Australia is the “driest inhabited nation on earth” and the arid landscape of Australia and its need for water, whilst highlighting that Mount Franklin is an Aussie brand. Read more »

Rotting hand greets The Walking Dead fans at Opera House as series six gets underway on FX

Screen Shot 2015-10-12 at 1.53.41 PM

Foxtel channel FX has kicked off its social media campaign to welcome the sixth series of The Walking Dead which was fast-tracked from the US today.

An advanced screening of the first episode was showed yesterday to avid fans who were greeted at Sydney Opera House by a 4ft rotting hand protruding from the steps.

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The Monkeys dresses man as kangaroo to stop consumers ‘being bored to death by car waffle’

A man dressed in a kangaroo outfit mesmerised by a car’s headlights is among the creative work from The Monkeys in a consumer campaign for automotive review site

The campaign, The Advisors, which will run across TV, cinema, outdoor and digital, looks to illustrate the lengths CarAdvice journalists go to when they test cars.

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Matt James takes the reins at ZenithOptimedia with Ian Perrin offered new role within group

Matt James


Ian Perrin is to be replaced by Nine Entertainment Co’s group director of sales Matt James as CEO of media agency ZenithOptimedia.

Perrin has been in the role for four years, and is believed to have been offered an overseas role within the ZenithOptimedia Network.

Rumours about James returning to an agency role have been circulating for months. It is understood GroupM had picked him for the current vacancy at Mediacom but that the two sides were unable to agree terms.  Read more »

Fairfax Media columnist and author Sam de Brito found dead in North Bondi home

de Brito

de Brito

Fairfax columnist Sam de Brito has been found dead in his Sydney eastern suburbs home this morning.

According to a report in the Sydney Morning Herald, the 46-year-old author and father of one was found dead in his North Bondi home this morning.

A statement from de Brito’s family said: “The family and friends of the writer and journalist Sam de Brito have been devastated by his sudden death this morning. Read more »

School holidays dent online audiences with retaining top position in rankings logoThe school holidays dented online audiences for publishers across the board in September, with holding onto its top position with a unique September audience of 3.613m down from its audience of 3.883m in August.

The Huffington Post saw its numbers grow month-on-month with a unique audience of 1.302m up from 1.058m in August. However, its year-on-year figures are still down, with the site recording an audience of 1.437m in September last year.

The September Nielsen Online top ten rankings remained relatively stable overall with, ABC news, The Daily Mail and Ninemsn all holding their places with unique audiences of over two million. Read more »

Andre Agassi and Steffi Graf buy into Cummins & Partners as agency plans London push

Investors: Andre Agassi and Steffi Graf

Investors: Andre Agassi and Steffi Graf

Former tennis superstars Andre Agassi and Steffi Graf have become the latest partners to join Sean Cummins in his quest to build a global independent ad network, Mumbrella can reveal.

The married former world number ones have taken a 15 per cent stake in Cummins & Partners North America, which currently consists of an office in New York and Toronto, but will also include an office in London which Cummins said would be opening in the next six months.

Cummins told Mumbrella: “We’re flattered they want to buy into the agency. We had a relationship with them and they’d always said ‘if ever you come to the States let us know, we work with a lot of agencies and we’ve never worked with such a great agency as you’. Read more »

Carat retains $28.1m Mondelez account

Mondelez-234x131Media agency Carat has retained one of its biggest clients with Mondelez confirming it was staying with the Dentsu Aegis agency over the weekend.

Mumbrella revealed in July that Mondelez’s Australian media account, which includes major FMCG brands such as Cadbury, Vegemite, The Natural Confectionary Company, had been drawn into the wider APAC pitch. Read more »

Stressed consumers urge themselves to ‘book it’ as Wotif kicks off fresh marketing campaign

Travel website Wotif returned to TV last night in a campaign which urges consumers to leave behind the stresses and strains of day-to-day life and book a holiday.

The 30-second ads show fraught and harassed people being told to “book it” by their “inner selves” who are relaxing in a variety of travel poses.

Read more »

Optus’ Ricky Gervais Netflix films shortlisted in three categories as the finalists for the 2015 BEfest Awards are revealed

BEfest awards logo 2015Optus’ series of ads starring Ricky Gervais to launch its Netflix promotion leads the way in the shortlist for the BEfest Awards 2015.

The collaboration between Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London is shortlisted in three categories including Best Branded Entertainment (Fiction) and Best Branded Content Campaign.

The Room 317 short film by Tongue’s Jonathan Pease with Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney is also shortlised in three categories, while Tongue is also shortlisted in for an entry with R/GA for Telstra’s Big Selfie Stick.

Overall twelve awards are up for grabs, with Best Content Strategy and Best Use of Film Craft among the new categories.   Read more »

William Shatner abseils in as Foxtel starts biggest broadband bundle promotion yet

William Shatner is fronting Foxtel’s newest ad campaign which sees the veteran actor encounter a number of Foxtel stars including Magda Szubanski, Wallaby Israel Folau and the Real Housewives of Melbourne.

The ad is pushing Foxtel’s Broadband bundle which had a limited launch in February when existing Foxtel TV customers were offered the chance to bundle their TV service with broadband and home phone. Read more »

Bathurst 1000 dominates weekend ratings while Beach Cops debut tops the million viewer mark

Bathurst 1000Ten’s broadcast of the Bathurst 1000 V8 Supercars dominated the weekend ratings with the gruelling race watched by 1.095m metro viewers during Sunday afternoon with that figure growing to 1.287m to watch Craig Lowndes take the chequered flag cementing his sixth title win there.

The wrap up was watched by 966,000 metro viewers while Saturday’s top 10 shootout grabbed 627,000 metro viewers. the race also got 244,000 viewers on Fox Sports on Sunday, easily the most-watched show on pay-TV.

Meanwhile in the evening, Nine’s The Block, which aired from 7pm to 8.30pm, was watched by 1.156m, out-rating Seven’s Sunday Night, on from 7pm to 8pm, which had an audience of 1.087m.  Read more »

Morning Update: Facebook’s tiny tax bill; Tic Tac goes big; A lesson for pot marketers

AdAge: Tic Tac goes little in first big work with the Martin Agency

Tic Tac is jumping back into marketing with a new brand effort suggesting people take time to appreciate the little things in life — including, of course, Tic Tacs.

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ZenithOptimedia boss: ‘We are seeing shitloads of really bad content that brands created’

The boss of media agency ZenithOptimedia has told the radio industry to push their content creation credentials arguing there is are currently “shitloads” of badly created branded content flooding the market.

Ian Perrin

Ian Perrin speaking at the National Radio Conference.

In a panel discussion at the National Radio Conference, Ian Perrin told the audience: “(Radio) has some really great assets you’ve got some really great talent and you have an audience.

“I’m sure we have all seen the shitloads of really really bad content that brands have created. Read more »

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