NAB is to run an online audio stream offering live commentary of this month’s AFL Grand Final from fans in 10 languages.
A series of TV ads from Clemenger BBFO Melbourne follow the preparations of the FootifyFM broadcasters.
Intel has been investing in content for some years, with recent short film series the Beauty Inside picking up three Grand Prix at Cannes. Locally, Intel created a content partnership with Ten for the launch of the most recent series of Offspring, and a native advertising series to promote its sponsorship of Vivid Sydney which ran on new digital site Junkee.
Formerly the chief executive of retail for its Bankwest division, Shortt was charged with temporarily heading all CBA marketing following the abrupt departure of Andy Lark in May.
Shortt has been with the bank since 2007, she has also previously served as executive general manager of direct channels from 2007 to 2010. Read more »
Lawyers for embattled radio station 2Day FM are attempting to obtain emails between Mumbrella and the press office of the Australian Communications and Media Authority regarding an incident on the Kyle & Jackie O show.
(Updated at 3.15pm: 2DayFM now states the media outlets including Mumbrella were not the target of requests – see statement at end of this article)
Station owner Southern Cross Austereo has made the application under the Freedom of Information Act. ACMA has declined the request and Southern Cross Austereo has now appealed to the Information Commissioner.
It is unclear whether Mumbrella is the main target of Southern Cross Austereo’s application, or if it is part, as seems more likely, of a wider attempt by SCA to see the media regulator’s correspondence with the Sack Vile Kyle campaign.
Given that SCA employs journalists both on its radio networks and its regional television arm, it would be an unusual move to seek information about a journalist’s sources and news gathering.
Three of the documents that SCA is attempting to obtain include email correspondence between Mumbrella editor Tim Burrowes and the ACMA press office. The correspondence relates to an incident in April last year where Sandilands made jokes about a baby born in Pakistan with additional limbs after the death of its conjoined twin in the womb. Sandilands made jokes about the “spider baby” having an advantage in the Olympics.Read more »
Ten’s veteran Melbourne presenter Mal Walden is to retire at the end of the year, the network has announced. He will be succeeded by sportscaster Stephen Quartermain.
Walden has been a presence on Melbourne TV for four decades.
He said: “I could not endorse a more appropriate or more qualified colleague than Stephen to carry on the tradition of newsreader here at Ten.
“I have worked with Quarters for 25 years in the Ten newsroom. We have both shared the same rights of passage through those years and the same passion for journalism. Now it’s time to hand over the baton.” Read more »
Late last week, Nielsen – which is not participating in the AMAA’s tender for a new provider – agreed to go on supplying numbers for a further month.
The move came after the auditor wrote to members to warn them that audits would go dark during September. Read more »
The winner announcement for the fifth series of Masterchef scored 1.057m metro viewers for Channel Ten last night making it the fifth program for the night and second in Ten’s target category of 25-54s, according to preliminary overnight ratings from OzTam.
Meanwhile, the Masterchef contest show preceding the announcement of Victorian competitor Emma Dean rated 921,000 for Channel Ten, and was sixth among 25-54s. In the final Dean, who trailed by two points going into the third and final round, knocked out Northern Territory competitor Lynton Tapp with a near perfect dessert.
Ratings for the winner announcement fell by over a million of last year’s and are the weakest in all five series. There have been a number of spin-offs of the show including follows a poor season for the show in which ratings have dropped to as low as 650,000 for some episodes. Read more »
This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.
The Guardian: Sir David Frost: from television frontman to visionary tycoon - The Guardian pays tribute to a man who was not only a great television presenter but also a brilliant interviewer.
“Tricking the truth out of Tricky Dicky was, in many ways, the least of his achievements.” Read more »
Mi9 CEO Mark Britt has confirmed Australia will be among the first markets in the world to sell the Microsoft Xbox One, when it is released it is in November.
The Xbox One is the replacement for Microsoft’s popular Xbox 360 console and will offer a variety of innovative technologies, such as voice control and facial recognition, plus attempt to provide advertisers a better platform for engaging customers
“The first mover advantage is enormous,” Britt told Mumbrella, confirming Australia would join major market such as the US, Canada, Mexico, Brazil, United Kingdom and France, getting the product when it first launches. Read more »
New News Corp boss Julian Clarke has announced changes which see the company unwind some of the centralisation instigated by his predecessor Kim Williams.
Under Williams, the company pushed to a philosophy of single management structures for each state. Since his sudden departure, this has led to criticisms that the new structure saw advertising revenue seep away. Under Williams, the company’s advertising sales strategy and marketing functions became much more centralised around its Sydney headquarters.
Today’s announcement – in an all staff email from Clarke – sees a change of emphasis back towards state teams selling advertising and more local marketing decisions. Most of the announcements focus on NSW and Victoria.
The move follows yesterday’s hints from Clarke that the company would be differentiating its products more, an instruction that was also given to editors shortly after Col Allan arrived from New York to provide an editorial lead. Read more »
Mumbrella’s weekly sister title Encore is to publish its annual E-List ranking of the most influential people in the media, marketing and entertainment industry in just under three weeks’ time.
And The E-List will see its most rigorous selection process yet, with a series of consultative groups meeting at Mumbrella House in the coming days to offer insights on the industry figures who should – and shouldn’t – be included.
Last year’s top ten is certain to see changes – Kim Williams, last year’s number one, has since left News Corp. Nick Leeder, last year’s number two as boss of Google in Australia has since left the country; and media minister Stephen Conroy, last year’s number four has left the role after the Labor leadership spill.
While Encore is already working through a long-list of potential names for this year’s E-List, we welcome suggestions from those who believe they deserve consideration – or from those who work for them. Please pass names for consideration to Encore editor Brooke Hemphill – firstname.lastname@example.org
A Yahoo!7 spokesman confirmed the departure to Mumbrella: “Damon has been with us for eight year, since the inception of the joint venture, he has done amazing job and made an enormous contribution.”
The departure comes days after Seven West Media, which owns 50 per cent of Yahoo!7 in a joint venture with Yahoo, announced a $61.5m writedown in the book value of the digital publisher.
Coffee brand Nespresso will next week launch its first locally created advertising campaign with posters featuring local customers.
Previosuly, the brand has used international work featuring actor George Clooney
The brand selected five Australian ‘club members’ to feature in a series of photographs and online video focussed on their first and favourite ‘Nespresso moments’.
Portrait photographer Gary Heery shot the campaign images, each paired with a quote from the Nespresso club member such as ‘I’ll never forget my first Nespresso’ and ‘I will always remember my first Nespresso’. Read more »
The ad – “Perfecting the hug” coms from Ogilvy Sydney. and is to promote the new Huggies nappy.
A series of ads created for the Commercial Radio Australia campaign promoting the value of loyal listeners to advertisers will be launched across the country on Monday.
The four 30 second ads created by specialist radio agency Eardrum, headed by creative director Ralph van Dijk, join four others already on the air and also feature radio advertising personality Mark Mitchell.
Built on the premise that Australian listeners are dedicated to their favourite radio stations and shows, the ‘Australia’s Listening’ campaign says hearing advertising on the radio is like having a recommendation from a friend. Read more »
The CEO of Australia’s third largest publisher APN News & Media Michael Miller has told a forum that there are not enough women in senior leadership position in the sector and urged them “to do more” about the issue.
Speaking on an all male panel at the newspaper industry’s Future Forum yesterday which consisted of himself, Fairfax Media CEO Greg Hywood, News Corp Australia boss Julian Clarke and West Australian Newspapers chief Chris Wharton, Miller said that while media outperformed some other sectors more emphasis was need on the topic.
“It’s a challenge, I think it’s sad that we don’t have more females in leadership positions,” said Miller, “however, putting it into context the University of the Sunshine Coast did a survey, last year looking at the number of women working in media, not just newspapers, and found that 55 per cent are female, that’s up from a third ten years ago.”
He also pointed to television as another male industry, with Lou Barrett having recently broken the logjam with her appointment to lead ten’s media sales. ”I look at not just newspapers but other media, like TV, the news directors are men, there’s one (female) sales director, but most of the station managers and CEOs are male. If you look at the ASX top 500 companies in Australia and media actually out perform the other companies in females in senior roles,” he said.
“But we need to do more.” Read more »
An ad featuring people lip synching the words to Betty Hutton’s ‘It’s Oh So Quiet’ has kicked off a social media campaign for hearing specialists Connect Hearing.
The ‘We’re All Ears’ campaign developed by Sydney social media agency We Are Social launched during national Hearing Awareness Week this week to build an online community for the network of healthcare hearing centres. Read more »
The ad – funded via crowd-sourcing platform Pozible – is fronted by party leader Fiona Patten who tells viewers: “There is too much fucking going on in Australia.” Read more »