The unlucky-in-love second winner of reality dating show The Bachelor is to return in spin-off The Bachelorette, Ten has announced.
Sam Frost won last year’s second series of The Bachelor when she was selected by Blake Garvey as her ideal mate. And the show generated bigger headlines when he ended the relationship within days of the finale.
Last month Ten announced a third series of The Bachelor, featuring Tasmanian fitness instructor Sam Wood, which has already gone into production. Read more »
Yahoo has announced a major expansion of its video streaming offering with the digital publisher confirming it will commission 18 new online series, with many of the shows to be focused on a Gen Y audience.
Last night Yahoo CEO Marissa Mayer wheeled out celebrities including the music empresario Simon Cowell, supermodel Naomi Campbell, actress Michelle Rodriguez and journalist Katie Couric, as the online publisher sought to win over US media buyers with a new digital video line up aimed squarely at taking revenue from the traditional US television networks.
The company will be making new investments across its traditional video division, live music division and its digital magazines, and while its 50 per cent owned Australian subsidiary Yahoo7 has recently enhanced its digital magazines offering it is unclear if any of the new video series will be available in Australia. Read more »
The founder of global business news empire Bloomberg Media claims too much advertising being created by the ad industry globally is ineffective.
Speaking at Bloomberg Media’s Digital Newfronts yesterday, Michael Bloomberg told the audience: “I think a lot of ads are too clever by half and you forget what the product is.
“You have got to explain to me why I should get the message. It doesn’t matter whether I watch the ad the question is do I walk away wanting to buy your service or your product?
“I think a lot of people (in advertising) forgot or get carried away with technology, pizzazz and method of distribution du jour and don’t focus on delivering a service.” Read more »
The founder of Buzzfeed says publishers are too focused on social media as a driver of traffic to their own assets and are missing a bigger opportunity to reach mass audience within the platforms themselves.
At its Newfronts presentation on Monday Jonah Peretti unveiled Buzzfeed’s wider branded content video strategy, along with a new social web analysis tool POUND (Process for Optimizing and Understanding Network Diffusion), both of which are aimed growing the viral content site’s revenues globally.
“The video business has really showed us a pathway to change the way we think about media and becoming much more distributive as a company,” Peretti told a capacity room of media buyers and clients.
“So long as we can have scale and impact we don’t care where people are consuming their media. Read more »
The New York Times is focussing on premium video and experimental technologies like virtual reality as key pillars of its future, as it seeks to grow new revenue streams by leveraging its global audience.
Kicking off the Digital Newfronts in New York global CEO Mark Thompson and his team told an audience of US media buyers and clients the so-called “grey lady” was preparing to move to “the next frontier of visual storytelling”.
Speaking to Mumbrella after the event Thompson described how important he felt it was for the Times to capitalise on consumer interest in video and leverage this on a global scale.
“We have low single figure million print readers and we have 85m-90m digital readers, over half of which are consuming on mobile and those digital users are increasingly expending video,” Thompson said. Read more »
The Works creative partner Paul Swann and Jack Morton executive creative director Richard Bradley joined Mumbrella this afternoon and discussed the latest crop of ads and issues affecting adland.
Today’s review included the Bible Society’s Anzac Day campaign, work from Optus and Telstra which uses similar ideas and Ford’s aggressive push against Toyota.
The pair will addressed the sensitivities around marketers tapping into events like Anzac Day and discussed the latest issues facing the industry. Read more »
Brady will take the role of managing director, marketing and product, an appointment which comes several months after the departure of previous marketing chief Nathan Rosenberg.
She will be responsible for products and services as well as brand marketing to “unite everything from product development to go-to-market execution”, the telco said.
McCraith first joined Maxus in 2010 as chief operating officer, but left in 2013 to join the car maker which is one of Maxus’ clients.
He will rejoin on June 1 in the same role, based in Melbourne, but with an increased remit that will see him take a greater involvement in the national direction of the business.
Naked Communications global chief creative operations officer Paul Ward is set to depart the agency in order to return to the UK, Mumbrella can reveal.
Ward’s departure comes hot on the heels of Carl Ratcliff leaving for the CEO role at One Green Bean and the axing of Melbourne managing director Tom Ward.
Last week Naked confirmed a new management team which saw Tim Kirby promoted to managing director and Brett Rolfe made chief strategy officer, with Jon Burden set to join as executive creative director. Read more »
Mango Sydney has appointed Edelman’s Fern Canning as managing director to replace Claire Salvetti who joined One Green Bean at the end of February.
Canning joins the agency after two years as general manager of consumer marketing at Edelman. Prior to that she spent seven years as an associate director at UK agency Ketchum. Read more »
M&C Saatchi has poached Leo Burnett’s chief creative officer Andy DiLallo, appointing him to the newly-created role of chief creative officer.
DiLallo, one of the most highly awarded creatives in Australia, joins the agency after eight years with Leo Burnett. He has also worked with JWT and Saatchi & Saatchi.
Tom McFarlane, who remains as M&C Saatchi regional creative director said: “After searching locally and internationally for over 12 months, Andy remained our target. His creative credentials, leadership experience and global perspective made him the perfect candidate for the job.
Spiderbait drummer Kram stars in a new ad for not-for-profit organisation Hello Sunday Morning which offers people access to a free online program to help people reduce their drinking and reclaim their weekends.
Created by Sydney creative consultancy by Chris + Geoff the new campaign features Kram, who recorded a track specifically for the ad, smashing out a drum solo on the cliffs of Botany Bay as the sun rises while other people go for a run or a surf.
The campaign features a short film which is then broken down into shorter videos and is supported by Hello Sunday Morning’s first app which aims to change people’s attitude to drinking by “pushing” a weekly challenge for them to complete on a Sunday morning. Read more »
A giant pin wall people can make full-body impressions in is part of Defence Housing Australia’s latest campaign to demonstrate the importance of providing housing for serving soldiers.
The installation, constructed by the DHA with agency Octagon for the Sydney Harbour Foreshore Authority’s Nomanslanding ANZAC Day commemorations, aims to communicate the importance of having a home for the 18,000 families currently living in Defence Housing. Read more »
The 11am fast-tracked showing attracted 177,000 viewers, down from 205,000 last week, whilst the 7.30pm repeat screening dipped on last week’s 293,000 viewers to 259,000.
On-the-day viewing seems to be the preferred option for fans, however, with relatively muted time-shifted views during the week with the 7.30pm episode picking up an extra 27,000 viewers, and the early showing another 12,000.
Network Ten has confirmed its hit cooking show Masterchef will return next Tuesday, May 5, putting it head to head with the premieres of reality offerings from rivals Seven and Nine.
Channel Nine’s The Block: Triple Threat finishes tomorrow night whilst Seven’s own cooking offering My Kitchen Rules has its finale next Monday. Nine’s new show Reno Rumble also starts next Tuesday as does Seven’s House Rules.
Today Ten has also confirmed sponsor Coles has returned for its sixth season alongside Harvey Norman and Alfa Romeo with new sponsors including Finish and Swisse Wellness, which counts host George Colombaris among its ambassadors.
Morning Update: Ads play on humanity of Apple Watch; Writers withdraw from gala in Charlie Hebdo protest
Apple Watch day is here, and so are a trio of new ads for the device, created by the brand’s in-house marketing team and TBWA/MAL. The dialogue-free spots, like previous Apple and tech brand ads, play up the emotional aspect of the tech and show how the Apple Watch complements a particular aspect of our humanity.
The Avengers: Age of Ultron has had the third-best opening weekend of all time in Australia taking $15.7m at the box office.
Directed by Joss Whedon, the second film in Marvel’s Avengers franchise stars Robert Downey Jr as Iron Man and Australian Chris Hemsworth as Thor, and has earned $17.1m since it opened last Thursday on 760 screens.
Its first weekend’s earnings place it behind Harry Potter and the Deathly Hallows: Part 2, which earned $18.364m in July 2011, and The Twilight Saga: New Moon in November 2009, which took $16.1m. Read more »
Fiat Chrysler’s chief marketer has said he believes social media is an ineffective channel in generating sales for his car brands.
Speaking at Mumbrella’s Spends and Trends breakfast in Melbourne, Mark McCraith, who is in charge of brands including Jeep, Fiat and Alfa Romeo, said television was the most effective media, quipping social media was only helpful as a channel for complaints.
“I’ve never sold a car via social media”, McCraith joked from the stage. “It is an avenue for a lot of complaints which does at least does take the pressure off our call centres, I guess.” Read more »