The Melbourne office of media agency MediaCom is parting ways with boss Phil Phelan.
Phelan will be replaced by new business director Peter Barrie, who joined the agency 12 months ago from Carat, where he was CEO.
Phelan is leaving to pursue a career outside of the media industry, Mumbrella understands.
MediaCom Australia boss Mark Pejic said in a press release: Read more »
The campaign will run in cinemas rather than on TV. Read more »
The return of the network’s panel show Can Of Worms managed just 351,000 capital city viewers to run 29th for Monday - beaten by Ten’s afternoon soap The Bold And The Beautiful with 416,000, according to preliminary OzTAM ratings.
A reworking of one of The Grimm Brothers’ fairytales has taken top spot at the Australian Box Office over the weekend.
Hansel and Gretel: Witch Hunters made $2.217m in its opening week, according to Motion Picture Distributors Association of Australia.
Opening across 334 screens the Paramount Pictures-distributed film had a screen average of $6,638. Read more »
Outdoor company Adshel has rebranded with a new logo and website, along with a repositioning of its key advertising packages.
The new look was developed by branding agency There.
Marketing director Nicole McInnes said: “Rebrands can often be seen as just superficial so it was important to capture our true internal culture and real external attributes and then translate them into something meaningful for people both inside and out of the organisation.” Read more »
The Transport Accident Commission’s re-run of a motorbike safety commercial created four years ago has prompted the ire of Australia’s motorcycling community.
Motorcyclist activist group Stop SMIDSY has slammed the ad, created by Grey Melbourne in 2009, as “misleading” and said it shows “a reckless disregard for riders and road safety”.
The angry response from motorcyclists is yet another battle in the war with the TAC over the government body’s portrayal of riders in road safety advertising. Read more »
Fairfax Metro Media’s editorial director Garry Linnell has hit back at The Australian’s suggestion that the company’s Canberra bureau is “on the verge of crisis” following the departure of Michelle Grattan to The Conversation and both Lenore Taylor and Katharine Murphy to The Guardian. Linnell claims that staff from The Australian had been asking him for jobs.
Asked about whether replacements had yet been appointed for the trio who worked on The Age and the Sydney Morning Herald, Linnell told Mumbrella: “We will certainly be making new appointments to our Canberra bureau and they will be announced shortly. Coverage of national affairs has always been a critical priority for us and remains so. Recent stories we have broken simply underline that.”
Asked whether he wanted to respond to use of the word “crisis” by The Australian, he said: Read more »
The Public Relations Council will present its vision of the future of public relations at next month’s CommsCon.
The conference, presented by Mumbrella and Encore, takes place on March 14 at Sydney’s L’Aqua in Dockside.
CommsCon focuses on communications and public relations professionals.
The first confirmed speakers for the conference are members of the Communications Council’s new body Public Relations Council, who will present their vision for the future of PR as a discipline. Read more »
A free travel magazine has launched today catering to the Australian recreational vehicle market.
Time To Roam Australia is an independent venture developed by Phillip Terry who has 25 years of experience in magazine sales and development. He has teamed with journalist Rod Bruem as editor. Read more »
Channel Nine has commissioned a production based on the bitter family fed between billionaire Gina Rinehart and three of her children with the working title Mother Monster Magnate.
The announcement comes a week after it emerged that Screentime was working on a version of the Rinehart story.
A Nine spokeswoman told Mumbrella the production would be a two part mini-series totalling four hours.
Read more »
The Today Network’s Melbourne station Fox FM put Christian into the late morning shift.
However unlike other timeslots, the station’s website only describes the show as “Hit music!” and does not identify the presenter.
During on-air links listened to by Mumbrella this morning, the presenter did not identify himself to listeners. Read more »
Veteran political reporter Michelle Grattan has started her new role with The Conversation taking up a “cubbyhole” in the offices of Keating Media in the Press Gallery.
This morning, Grattan told Mumbrella she was enjoying the move. Read more »
The opening of the official 2013 TV ratings year on Sunday was a tight battle, but Seven won the night.
Ten began the year with a better showing than recent days with MasterChef: The Professionals climbing back over the one million viewer mark, and Elementary (944,000 viewers) and Modern Family (922,000) taking eighth, nine and tenth spots respectively.
Kate Ritchie is to make a brief return to Seven’s Home And Away after a five year break, the network has announced.
Ritchie, who played Sally Fletcher from the age of eight, said in the announcement: “There will be a wonderful sense of familiarity stepping back into Sally’s shoes for a while. Summer Bay is a very different place these days and I am looking forward to working with all the fresh faces.”
The show is celebrating its 25th anniversary. Ritchie will start filming her role shortly, with the story rolling out over a number of months. Read more »
Rebecca Appleton, who joined CA in 2006, starts as global PR manager for the wine-maker’s Wolf Blass Business unit today.
Cricket Australia is currently looking for a replacement. Read more »
On the same day The Age’s former political editor Michelle Grattan starts her new role at The Conversation, the newspaper’s national affairs correspondent Katharine Murphy and sister paper The Sydney Morning Herald’s Lenore Taylor are quitting the Fairfax titles for The Guardian’s Australian launch, the Australian has reported. Read more »
The relaunch includes a new slogan: “Magazines Move Me”, along with an updated website developed by Apparent.
The campaign – created in-house by Bauer Media’s creative director - advertising, Carolyn Innis – includes ads on the themes of “lust”, “want” and “desire”.