Yahoo!7 reveals this year’s nine media agency Digital Stars

digital starsDigital publisher Yahoo!7 has announced the winners of its 2015 Digital Stars program, with the nine winners from across Australia and New Zealand getting VIP trips to June’s Mumbrella360 conference.

The contest, in its third year, recognises the best up and coming digital talent at media agencies, and was open to any new talent working within Australia’s media agencies.

The winners are:

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Former DWA boss Adam Powell joins digital marketing firm Cohort

Adam PowellDigital marketing firm Cohort has announced it has hired Adam Powell, former managing director of DWA, as its new head of partnerships.

Cohort is a firm which specialising in lead generation, email marketing and data and Powell’s new role will see him working to develop the firm’s relationships with clients, which include Westfield and Ticketmaster.

“We are very excited that Adam has agreed to come on board in a crucial new role in our business. Given Adam’s experience, and excellent standing in the Australian advertising and marketing industry, he is a perfect fit to be our head of partnerships moving forward,” said Marcelo Ulvert, managing partner, Cohort. Read more »

JWT says first ‘I Touch Myself’ activity reached 4.2m Aussie women in 48 hours as it launches above the line work

JWT Sydney has followed up the ‘I Touch Myself’ music video produced to raise awareness of breast cancer with a campaign featuring new commercials, a digital outdoor presence and radio, PR and social media elements, claiming the first part reached 4.2m women across social media in 48-hours.

The two 60-second commercials, a PG and an M version, which have been cut from the music video which saw a group of high-profile female singers come together to re-record Chrissy Amphlett’s I Touch Myself, will appear across both pay and free to air TV. They aim to drive viewers to the I touch Myself website which hosts more bespoke content from the individual artists.

Simon Langley, JWT Sydney executive creative director, said: “As an agency we’re incredibly proud to bring such an important issue as breast cancer awareness to the forefront. In the 48 hours after we launched the music video we reached over 4.2 million Australian women via social media and we believe the campaign will go a long way to influencing social change. Read more »

PayPal launches global campaign and refreshed logo

PayPal has launched a new global brand campaign which highlights how the company can make it easier and more secure for people to pay for products and services wherever and whenever they want.

Developed by Havas Worldwide, the ‘Powering the People Economy’ campaign will run across TV, print, digital, outdoor, experiential, in-store and social channels with the TV spots to first appear in Germany, the UK, Australia and the US.

The two commercials focus on how PayPal simplifies the payment process when shopping online and how secure your details are when using service.

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Earth Hour co-founder and CEO steps down after eight years



The co-founder of environmental campaign Earth Hour, Andy Ridley, is stepping down as CEO after eight years with the group, Mumbrella Asia has revealed.

Ridley, who launched Earth Hour in 2007 in collaboration with creative agency Leo Burnett Sydney and media agency Starcom for the World Wildlife Fund, is now considering his options. He was previously comunications manager for WWF Australia for five years until 2007.

“Getting the crowdsourcing element up and running, and encouraging people to go beyond the lights switch-off to get involved in environmental protection projects has been really tough. But now that is happening I feel I’m leaving Earth Hour in good shape,” he said. Read more »

Lee Leggett appointed national CEO of Initiative, Livingston moved to COO

Screen Shot 2014-05-01 at 10.38.30 AMIPG Mediabrands has hired the former CEO of UK creative agency Dare Lee Leggett as the CEO of Initiative Australia, with current CEO Andrew Livingston being moved to the role of chief operating officer.

Leggett spent seven years at the helm of Dare in the UK and before moving to Australia last year. She has led major accounts in the UK including Sainsburys, Sony, Coca-Cola, Vodafone and Diageo.

In response to questions of whether this was a demotion for Livingston, IPG MEdiabrand’s chairman Henry Tajer told Mumbrella: “This is a repositioning of his role into what he is really really strong at. Some people will read it as a demotion because we are bringing in another CEO into the role, but this is more about positioning and this is part of the plan that we have for the Initiative business in terms of investing in it and growing it.

“We value Andrew highly. He has been repositioned to have a different focus to what he has done. I think all would agree that in the time that Andrew has held the CEO’s role Initiative has become a stronger agency and the market will that in the coming days as well.”

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Microsoft appoints Dentsu Aegis for media and Interpublic Group for creative

Screen Shot 2014-05-01 at 10.03.21 AMSoftware and computer electronics brand Microsoft has announced it has consolidated its agencies globally appointing the Dentsu Aegis Network to handle its media buying while Interpublic Group (IPG) will be responsible for creative. 

The move comes after a global pitch for both media and creative with incumbents WPP and Publicis losing out globally. In Australia, Microsoft had UM as its media agency and Naked Communications as its creative agency.

“We are thrilled to work with the teams at IPG and Dentsu Aegis,” said Chris Capossela, Microsoft executive vice president and chief marketing officer, said in a statement. “We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”  Read more »

Foxtel takes former MTV Australia general manager to lead music channels and digital



Foxtel has hired former MTV Australia and New Zealand general manager Rebecca Batties to lead music channels and digital.

The appointment comes as the pay-TV company restructures, shedding two of its senior staff in early March, with Rebecca Heap and Kym Niblock both taking redundancies.

Batties joined MTV in Australia 2008 but finished up late last year as the company winds down its presence in the local market.

She will helm Foxtel’s music channels, Channel V, V Hits, MAX, smooth and CMC, together with Foxtel Tunes, and will be responsible for the management of all digital operations for the suite of Foxtel Networks channels, across the music, movies, lifestyle, factual and general entertainment portfolios. Read more »

House Rules launches to 1.183m just beating The Big Bang Theory

Seven wasted no time in launching the second series of reality show House Rules to 1.183m last night, just beating a new episode of The Big Bang Theory which had 1.18m on Channel Nine.

The home renovation reality show produced by the in-house production team behind Seven’s blockbuster hit My Kitchen Rules, which finished on Tuesday night, had 803,000 when the first series launched in May last year, but its audience built throughout the series, overtaking stiff competition from Channel Nine’s The Block and winning 1.5m for the final episode.

Last night House Rules, on at 7.30pm, was the top entertainment show of the night, however The Big Bang Theory was close behind in the same timeslot, preliminary overnight metro ratings from OzTam show. However the new episode of Big Bang Theory was most popular with the 25-54 demographic, with House Rules relegated to third spot and The Blacklist in fifth.

Puberty Blues had 529,000 on Ten at 8.30pm after holding 433,000 metro viewers for The Living Room in the 7.30pm timeslot. Read more »

Morning Update: Celebrities join White House PSA against sexual assault

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Celebrities Join White House PSA Against Sexual Assault

The White House has issued a new PSA empowering people to stand up against sexual assault as part of its “1 Is 2 Many” campaign.

Seeing President Barack Obama, Vice President Joe Biden and some of Hollywood’s elite (Daniel Craig, Benicio Del Toro, Steve Carrell, Dule Hill and Seth Meyers) speak out against sexual assault is heartwarming, and hopefully the use of celebrities—and maybe our collective fascination with celebrity culture—will help this message spread.”

Read more »

Mumbrella360 early bird booking discount extended for two more days

TM360 in-asso-with-Nine_stacked logohe early bird discount for Mumbrella360 has been extended for two more days after a number of delegates returning from the extended Easter and Anzac Day break asked for an extension to allow more time to organise bookings.

The discount – offering a saving of $500 – which was due to expire at the end of yesterday – will now be switched off over the weekend.

Mumbrella360 takes place in a month’s time with an appointment-based networking afternoon taking place on Tuesday June 3. Among those attending the networking are more than 100 of the industry’s top spending marketers.

The conference itself runs at the Hilton Hotel in Sydney on June 4 and 5.

Highlights and themes for June 4 include Read more »

Mumbrella live blog: Wednesday, April 30

Welcome to Mumbrella’s live blog, your rolling diary for everything media and marketing. Refresh the page for more.

Top stories: 

5:05pm - We’re not accusing Ten’s Wake Up of jumping on any band wagons here, but we’re not convinced by the Photoshopping skills, putting Kim Jong-un’s haircut on hosts Natarsha Belling and James Mathieson.

Wake Up photoshop

4:22pm Labor has announced it is going to launch a daily online service, in what it is describing as the party’s “own Crikey” to stop their views being “filtered through the mainstream media”. You can read the details of the new service here and you can also read Dr Mumbo’s wrap of social media’s suggestions for which Labor politicians should cover which sections.

3:23pm - the AFL has appointed a new CEO, and it’s prompted statements from Seven and Southern Cross Austereo and of Course Fox Sports, three of the code’s broadcast partners, paying tribute to the outgoing Andrew Demetriou and the incoming Gillon McLachlan.

SCA CEO Rhys Holleran said TripleM looks forward to continuing its work with the code, while  Patrick Delaney, head of Fox Sports said: “We are thrilled for Gill. There is no better executive take the reins of the AFL following the incredibly success full leadership of Andrew Demetriou. He is highly regarded and respected among the sporting community, there is no questioning the depth of his football knowledge and acumen, and he is closer to the heart of AFL than anyone. It is hard to imagine a candidate who is more passionate and committed to ensuring the game’s success and development than Gillon.”

Seven CEO Tim Worner described it as “a great appointment for the greatest game of all”. Read more »

Labor to launch ‘Crikey-style’ news service to bypass ‘filter’ of mainstream media

LaborThe Australian Labor Party (ALP) is to launch a daily online service, in what it is describing as the party’s “own Crikey.” to stop their views being “filtered through the mainstream media”.

Labor national secretary George Wright today announced  in an email to members and supporters that the major political party was looking for subscribers to the “new online Labor Herald news service”, which at its launch will have one editor.

In the letter Wright said they had received feedback from members that Labor was frustrated it could not get its message out through the mainstream media.

“You’ve told us you want more factual information about what Tony Abbott and his government are doing and you want the opportunity to have your say. You’ve told us that you can see the Labor message isn’t making it through the mainstream media and we have to produce our own news service,” he wrote. Read more »

Double J launches, announces new lineup

DoubleJ lauchABC’s digital station Dig Music has been rebranded as Double J, with the station officially launched at midday today and unveiling the lineup of presenters which had previously been under wraps.

ABC Managing Director Mark Scott said: “Double J strengthens the ABC’s Digital Radio offering by catering to the demographic between triple j and the other ABC networks.  It provides an outlet for contemporary Australian music aimed at the over 30s on air, online and on mobile.

“We’re thrilled to be able to provide such a unique service and I’m confident that triple j’s management and programming expertise will make it a great success.”

Outside of the shows listed below the station’s programming will be purely music without announcers.

The lineup: Read more »

Droga5 appointed to handle ‘brand invention project’ for Frucor

Frucor_vertical_colourDrinks company Frucor, which owns brands such as V Energy Drink and mizone, has appointed Droga5 Sydney to handle a secretive major brand invention project, Mumbrella can reveal.

Droga5 chief executive Sudeep Gohil told Mumbrella: “We’re very excited about it. It’s great because they’re an awesome client who from the very beginning wanted to work very collaboratively with the agency and throughout the pitch process we spent a lot of time together workshopping things.

“So we’re very enthusiastic about that as they’re the exact client we love working with, the people who really want to roll their sleeves up and get their hands dirty.”

The agency will be working on a project to launch a new brand for Frucor, and while Gohil said he couldn’t talk around the specifics of the project, he said: “It’s the go to market piece and all the communications around it but the product itself has already been developed. We’ve come in pretty early on in the piece but its basically the communications side of it all.”

The win is a boost for the agency which last month lost lead agency duties for one of its biggest clients, Woolworths and  some Cadbury chocolate and biscuit brands.

Read more »

ABC concedes signing on China deal was moved back, fires back at The Australian’s coverage

ABC internationaPublic broadcaster the ABC has admitted plans to sign a new broadcast deal with China in Shanghai on May 4 have been moved back, but hit back at The Australian for its reporting of the situation.

The Australian, which in recent months has been highly critical of the ABC and its management, has in recent days run a number of articles by China correspondent Scott Murdoch questioning whether the deal between the ABC and the Shanghai Media Group, China’s second largest broadcaster, had the correct approval of Chinese authorities.

In today’s edition of The Australian Murdoch wrote: “There is speculation the announcement of the deal was rushed to appear before the federal budget next month. The ABC operates the Australia Network under a 10-year, $223 million contract from the Department of Foreign Affairs and Trade. However, its future is under threat after Foreign Minister Julie Bishop said the government was concerned about its direction and the ABC’s ‘‘soft-diplomacy’’ management of the network.”

However, today the ABC released a statement which claimed “in recent days there has been some incorrect reporting following our joint announcement”, whilst admitting it had pushed back the ratification of the agreement until June.

It then went on to list a series of points which challenge The Australian’s coverage on the issue:  Read more »

BMF launches campaign to get child sex abuse victims to share their story with Royal Commission

RCI0008_280x172_FemaleThe Royal Commission into Institutional Responses to Child Sexual Abuse has launched a national campaign aimed at informing those who have experienced child sexual abuse within an institution how to share their story.

Created by BMF, the ‘Share your Story’ campaign aims to encourage survivors of child abuse to speak about their experiences.

The integrated campaign is running across print, radio, digital displays and the Royal Commission website.

Read more »

Telemarketing firm fined $20,000 for calling numbers on Do Not Call register

A Melbourne telemarketing firm has been fined $20,400 by Media the Australian Communications and Media Authority (ACMA) for making calls to telephone numbers listed on the Do Not Call Register.

Melbourne-based telecommunications company, Zone Telecom Pty Ltd, was warned in 2013 their marketing lists may have included numbers on the register, but the business chose to continue with its telemarketing activities with an out of date marketing list.

“Zone Telecom has paid a hefty price for its risky behaviour,’ said Chris Chapman, ACMA chairman. ‘This case demonstrates yet again that all telemarketers—from new businesses to established operators—must be on full alert when it comes to their responsibilities under the Do Not Call Register Act.” Read more »

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