Carlton CMO to step down for ‘health and personal reasons’

PodCarlton and United Breweries (CUB) has confirmed that chief marketing officer Peter McLoughlin will leave the business on September 1 for health and personal reasons.

Richard Oppy, general manager of Victoria Bitter and Crown Lager, will oversee day to day management of the division while a replacement is found.

McLoughlin,  affectionately known as ‘Pod’, has been a long-standing member of the broader SABMiller business and had spells in South Africa and Latin America. Read more »

Video hangout to discuss the pros and cons of native advertising


Mumbrella held a video hangout this afternoon discussing the issue of native advertising, and whether it is the saviour of publishers or a threat to editorial integrity.

Native advertising is the practice of taking advertiser-sponsored content around topic or theme and placing it in an editorial context, often with ads for the sponsoring brand around it and a small disclaimer about the content being co-created somewhere on the page. An example of it is this Telstra-funded content on News.com.au today.

Joining Mumbrella editor Alex Hayes was head of strategy at Foundation and senior consultant with Trinity P3 Rachel Lonergan, and Tim Duggan from The Sound Alliance, which uses native advertising across its suite of youth-oriented websites. Media Watch host Paul Barry also gave his thoughts on the practice.

The debate was sparked yesterday by Last Week Today host John Oliver’s attack on the practice on the US show, where he described it as “repurposed bovine waste”. Commenters have since been divided on whether the practice should exist at all, with some saying it provides much-needed revenue for struggling publishers whilst others claim it is degrading the standard of editorial.

Read more »

Carat Sydney faces major leadership shake up as existing GM shifted to Mitchells

Andrew Norris

Andrew Norris

Carat Sydney is about to see a major leadership change with the media agency searching for a new Sydney managing director and new general manager, Mumbrella can reveal.

The move sees Mitchells/Carat veteran and current Carat Sydney managing director Andrew Norris moving to a new data and analytics role within the media agency, while general manager Angus Fraser is to join sister agency Mitchells, where he will be general manager Sydney and also head strategy for the new federal government account.

CEO of Carat Simon Ryan this afternoon confirmed to Mumbrella the change of leadership within the media agency and said that replacements would be named within the next month.  Read more »

Coffee firm Di Bella banned from trademarking tagline used by rival Vittoria for four years

A coffee firm has been banned from trademarking two slogans on the grounds that a competitor had been using the very same phrases in its advertising for four years.

Di Bella Coffee tried to register ‘Di Bella Coffee, we know coffee’ and ‘Crop to cup, we know coffee’, despite apparently knowing that its rival, Vittoria Food and Beverage, has adopted the ‘we know coffee’ tagline since August 2010.

A Trade Mark hearing found Di Bella had made the trade mark application in bad faith.

Read more »

eHarmony introduce animated bubble faces in new member testimonial ads

Online dating service eHarmony has launched a new series of its member testimonial TV ads which aim to highlight how the service works.

Created by independent agency The Hallway, the campaign profiles members who talk about what they are looking for in a partner and what they like about eHarmony, while blue bubbles filled with faces of the opposite sex float around them.

Read more »

Latest ads: Bankwest, RSPCA, Kubota Tractors

Here are some of the latest ads to hit our TV screens.

Bankwest has rolled out a third ad featuring Monty Python star John Cleese.

The spot sees Cleese asking Bankwest staff member Katie to rehash information on the bank’s complete home loan package.

The campaign, created by Host, launched last month.

Read more »

P&G and Unilever defend strategy of marketing corporate name in addition to brands

unileverP&G logoMarketing the name of a parent company, in addition to those of its public-facing brands, helps build trust with consumers and creates loyalty across its product portfolio, two of the world’s largest FMCG firms have claimed.

Unilever and Procter & Gamble defended the strategy of promoting their corporate identity after recent criticism from Network Ten’s executive general manager Russel Howcroft, who told a panel discussion that companies such as Unilever and Procter & Gamble should let their brands do the talking and keep the corporate name in the background.

“I don’t buy a Unilever and yet these days they do like to brand their advertising,” Howcroft said. “It’s like the parent wants to own the child and yet I am buying the children, not the parent.”

“There is this desire as a parent to claim ownership over your successful children, and as we all know, it’s much better if you’re a great parent to stay in the background and let your kids fly with their own brand and their own voice.”

P&G Asia communications director Damon Jones said while the “overwhelming” communication is focused on its brands, marketing the P&G name does deliver benefits for the company.

Read more »

ING Direct continues its anti-ATM fee campaign

Online bank ING Direct has continued its anti-ATM fee campaign with a 16-second spot comparing paying a fee to access an ATM to paying money to tweet

The ad compares paying a fee to access an ATM to paying money to tweet.

Shortly after the campaign launched, the bank announced it had parted ways with Droga5, handing interim creative duties to Soap Creative.

Read more »

Adshel appoints David Roddick to lead Australia and NZ sales teams

David Roddick

David Roddick

Outdoor advertising company Adshel has appointed David Roddick to lead its Australia and New Zealand sales teams following a restructure in the company which has seen a number of experienced heads join.

Roddick, who joins the company on September 15, was most recently international sales director for Adshel shareholder Clear Channel International (CCI) where he has been for nearly two and a half years.

Adshel’s group sales director Matt Newcomb departed in April. Read more »

Free TV slams News Corp newspaper readership campaign for being ‘misleading’

The Advertiser August2Industry television body Free TV Australia yesterday denounced a News Corp Australia campaign in the Advertiser/Sunday Mail promoting the size of audience and comparing it to the local audience of the highly popular Masterchef cooking show.

In a statement, Free TV claimed the ad comparing the 169,000 viewers in Adelaide who watched Masterchef Monday night with the average weekday print readership of The Adelaide Advertiser was “misleading”.

“A rookie mistake like this would see a first-year media buyer shown the door,” said Harold Mitchell, chairman of Free TV . Read more »

The Block edges out X Factor but audiences for both show sharp fall from last year

Jamie failed again to pull in an audience for Ten

Jamie failed again to pull in an audience for Ten

Nine’s The Block: Glasshouse won the 7.30pm ratings battle last night after pulling in almost 1.13 million viewers, slightly up on the previous night’s audience of 1.112m.

It edged out Seven’s X Factor where 1.08m watched the contestants head overseas for the last attempt to make it through to the live shows. It too was an improvement on Monday’s outing which attracted 1.05m metro viewers.

But Ten’s Save with Jamie continued to disappoint as only 440,000 viewers tuned in to see the British chef conjure up something from the leftovers, 1,000 fewer than its debut last week. It was beaten into fifth place in the 7.30 time slot as SBS’s Who Do You Think You Are pulled in 467,000 while ABC News drew 634,000 and Foreign Correspondent pulled 556,000.

However, while showing improved ratings, both the X Factor and The Block have dipped sharply from last year with the X Factor so far losing 24 per cent of its metro audience and the reality renovation show down 14 per cent to this point compared to the Fans v Faves version aired last year. However, both shows have shown signs of recovery since slow starts. Read more »

Myer kicks off spring/summer campaign as stalled pitch enters second year

Myer has kicked off its 2015 spring/summer campaign with a beach themed campaign shot in Fiji and created by Ogilvy Melbourne.

The launch of the campaign comes as the stalled Myer creative pitch enters into its second year. In December the retailer shortlisted Badjar Ogilvy and Clemenger Melbourne, however no progress has been made since and with John Joyce, head of marketing, departing in May and his replacement Daniel Bracken yet to take on the role.

The ‘Ninety Days of Summer’ campaign features a team of models, and Myer ambassador Jen Hawkins, who showcase Myer’s new season looks and trends.

Read more »

Fairfax commentator Mike Carlton resigns after sending abusive messages to readers

Mike Carlton has resigned from Fairfax after being chastised by the Sydney Morning Herald’s editor-in-chief Darren Goodsir, who last night apologised for a series of tweets and emails to readers by the commentator. 

Mike Carlton scum tweet

It was an apology which came only a day after the newspaper apologised for a cartoon used to illustrate a Carlton column condemning Israel’s shelling of Gaza. Read more »

SMH boss Darren Goodsir asks columnist Mike Carlton to apologise for being rude to readers

Darren Goodsir

Goodsir: ‘Mike regrets his behaviour’

The Sydney Morning Herald’s editor-in-chief Darren Goodsir has apologised for offensive language used by columnist Mike Carlton in correspondence with readers.

The apology comes a day after the newspaper apologised for a cartoon used to illustrate a Carlton column condemning Israel’s shelling of Gaza.

In a statement posted on the SMH’s website tonight, Goodsir said that Carlton had gone too far in defending his position to readers.

Goodsir wrote:

“I have become aware that Mike Carlton has corresponded with some Herald readers and letter writers using inappropriate and offensive language.

“This behaviour is completely unacceptable.

“I have asked Mike to apologise for these actions. Mike regrets his behaviour and will be contacting affected readers to apologise.

“On behalf of the Herald, I too apologise for any offence caused.

“In dealing with our readers, it is a basic principle that our staff, columnists and contributors should always behave with respect and courtesy.”

Read more »

Transport NSW continues to roll out ‘Opal Man’ campaign

Transport NSW has rolled out the fourth ad in its ‘Opal Man’ campaign created by JWT.

The fourth spot sees a woman on a ferry ride talking about what she’s been looking for – “someone she can go places with”.

Read more »

Live blog: Tuesday, August 5

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

4.21pm – From Twitter: Lots of people in media and marketing do team bonding but the folks from Buzzfeed Australia are taking it to a new level.

Screen Shot 2014-08-05 at 4.21.26 PM

Is it just us or does guy third from the left look less excited than the rest of his team?

3.27pm – Sky News is back on air after being hit by gremlins. During a cross from the Sydney studio to Melbourne, the sound disappeared, before the image froze too. While engineers presumably battled to fix the problem, the news network faded to a lengthy ad break, a prerecorded showbiz package, then more ads and station promos. Ashley Gillon then reappeared from what seemed to be a different studio, telling viewers: “We apologise for those recent technical difficulties. Rest assured we’re now back up and running.”

2.57pm – Surfer Otis Carey is suing News Corp subsidiary Nationwide News for defamation over remarks which appeared in the Daily Telegraph. Full story here.

1.37pm - In the wake of Mi9 boss Mark Britt’s departure yesterday one of the questions being asked is who will chair the IAB. It looks like it might be Yahoo!7’s Ed Harrison. Read the full story here. 

1.32pm – According to a new survey by IPSOS Google is the most influential brand in Australia, with its ability to alter how people “shop, think, act and behave” placing it ahead of other companies. Full story here.

1.06pm – Here’s a interesting campaign for the Australian Physiotherapy Association (APA) targeting tradies in a new campaign encouraging them to be more away of their health and safety at work. The campaign is fronted by comedian Dave Hughes and a tagline “shit tradies never say”, check out the video below or read the story here.

12:49pm - The Australian office of social media platform Twitter has hired The Walkley Foundation’s Flip Prior for the newly created position of news and government partnerships manager. Read more »

Aboriginal surfer launches Daily Telegraph defamation case over ‘apeish’ comment

daily telegraph we're for sydney

An aboriginal surfer has filed a legal claim against News Corp’s The Daily Telegraph over comments which described him as “apeish”.

The words referring to surfer Otis Carey first appeared in Morrison Media’s magazine title Surfing Life, but the magazine later removed the offensive phrase from its online version of the story.

Despite a hasty apology from the magazine, the 26-year-old surfer pursued the claim and settled out of court. He is now gunning for The Telegraph after it repeated the words online in March, with the next hearing due on September 12.

Lawyers for the Telegraph have until August 22 to file a defence against claims the newspaper defamed Carey.

Read more »

IAB board to decide on new chair with Ed Harrison likely successor to Britt

Ed Harrison

Ed Harrison

The board of digital industry body the Interactive Advertising Bureau (IAB) will meet later this month to decide on a new chair following the yesterday’s announcement current chair Mark Britt will depart as CEO of Mi9.

As Mumbrella revealed yesterday, Britt has accepted a role with Patrick Grove’s Kuala Lumpur-based Catcha Group, a move that opens of up the role of chair at an important time for the organisation which is currently tendering the contract for online audience measurement for the first time since 2011.

At this stage it is unclear who will replace Britt but it is thought that recently installed Yahoo!7 CEO Ed Harrison, who has had a long involvement with the IAB through his previous role as commercial director of Fairfax, is a strong contender to take the role. Read more »

 
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