No Grand Prix or Gold Spikes joy for Australian agencies in Media

Australian media agencies didn’t manage to take home the Grand Prix or any Gold Spikes in the Media category at Spikes Asia, with OMD Sydney scoring the only Australian awarded Silver Spike for its work on Penny the Pirate for OPSM.

China’s HHMedia Guangzhou picked up the Grand Prix for its work on Eyes on the Road for Volkswagen.

PHD Melbourne grabbed a Bronze Spike for ANZ GAYTMs, with Grey Melbourne also taking home a Bronze Spike for Ungiven Gifts for the Transport Accident Commission.

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Journalists’ union denounces terror laws which could see reporters jailed

Warren

Warren

The union representing journalists has denounced proposed laws giving more powers to security agencies, but which allow journalists to be jailed for up to ten years, as an outrageous attack on press freedom in Australia.

The federal secretary of the Media, Entertainment & Arts Alliance (MEAA) Chris Warren today criticised the National Security Legislation Amendment Bill arguing it had been rushed through parliament without sufficient debate.

“This Bill has been rushed through in undue haste without proper discussion or debate of the implications it has in denying long-held freedoms in Australia,” said Warren. Read more »

BWM Melbourne produces first work for RACT after winning four-way pitch

BWM Group Melbourne has created its first work for The Royal Automobile Club of Tasmania (RACT) with a campaign which focuses on the ‘royal’ treatment of its customers.

Five TV ads have been produced showcasing the RACT umbrella brand, its insurance covers and roadside assistance with the campaign kicking off tomorrow with a 30-second commercial airing ahead of the AFL Grand Final.

BWM Melbourne group managing director Mark Watkin said the campaign, which includes press, outdoor, online, social, in-store and radio, pushes the message that customers receive a ‘right royal service’.

“It’s easy to overlook the fact that RACT stands for the Royal Automobile Club of Tasmania. No one else can promise that level of service,” he said. “The campaign proves that whether it’s roadside assistance, car, home or health insurance, Tasmanians can count on the RACT to deliver it, every day.”

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Droga5 creative chief Ted Royer to agencies: Saying no to clients will earn you respect

Droga5The chief creative officer of Droga5 had some advice for agencies for how to get more respect from their clients today, telling his audience at Spikes Asia, “The power of no is amazing”.

Ted Royer told delegates at the event in Singapore: “It’s a scary thing to push back against a client. But even if we don’t always win the battle, at least we get more respect. Then you will soon find that you become seen as a partner, not a vendor.”

“The power of no is amazing. We hardly ever say ‘no’ an industry. But if we do, we will no longer be treated like cheap, easy people.” Read more »

Diageo remains true to TV strategy with launch of Bundaberg Rum advert

Leo Burnett has created a new TV ad for Bundaberg Rum as alcoholic beverage giant Diageo continues its strategy to step up its focus on high profile television campaigns.

The 60-second slot, featuring a rag-tag group of would-be sailors building a ship and singing “Men Like us like Bundaberg Rum” before the ship sinks, is designed to “make Australia fall back in love with the brand,” Diageo marketing and innovation director Adam Ballesty told Mumbrella last month.

Ballesty said TV would begin to form a greater part of its marketing mix after admitting the channel has been lacking from its media strategy in recent years.

“I think one of the misses of our media strategies over the last few years is that you have not seen a lot of our brands on TV. We have walked away from it but TV is still one of the more powerful screens,” he said.

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Reddo, Mnet and iiNet among agencies chosen to drive government’s mobile development

Reddo logoThe Australian Government has named the companies who will sit on its newly-formed Mobile Panel and help map out the future mobile technology needs for more than 200 of its agencies.

The panel has been created by the Department of Finance and will operate for three years with the possibility of being extended until 2018 or 2019. It will replace the existing Panel of Telecommunications Commodities, Carriage and Associated Service (TCCAS) in driving the development of mobile technology.

Among the companies selected for the panel are digital content firm Reddo Media Services, internet service provider iiNet and Mediabrands agency Mnet Mobile

Reddo chief executive Shane Mitchell said it will help the government to look for opportunities for mobile apps and digital content.
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Seafolly collaborates with Aussie band Panama in swimwear launch

Beachwear brand Seafolly has collaborated with Australian band Panama in a music video inspired by The Monkeys to showcase the swimwear brand’s 2014 collection.

Set to Panama’s song Stay Forever, the story follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water, where they make a “magical underwater migration” back to a secluded Australian beach.

The Monkeys approached record label Future Classic with the idea which was then developed byDaniel Askill, the director behind Sia’s recent ‘Chandelier’ song.

The Monkeys c0-founder and project creative director Justin Drape said: “We’ve worked with the team at Future Classic before so we were fortunate to hear a demo of Panama’s new song, ‘Stay Forever’, and we thought it was perfect for Seafolly.

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iSelect announces media review on $15m account

iselectPrivate health insurance website iSelect.com.au has announced it is reviewing its media agency arrangements, with a pitch to commence in the coming months.

The company has previously done much of its media buying in-house, while also using Omnicom agency M2M for some services.

“Due to the continued growth and evolution of the iSelect business, we felt now was the right time to assess the full scope of media-buying resource in the market, including best talent, analytics and strategy,” said Geraldine Davys, iSelect marketing director. Read more »

Nine undecided about whether the NRL grand final will be in high definition

nine_entertainment_logo-234x99With less than 10 days to go until the NRL grand final the Nine Network has yet to decide whether or not it will broadcast the major sporting event in high definition (HD).

Under anti-siphoning law the free-to-air TV network is required to broadcast the game on its main channel, but it can also choose to simulcast the game on its HD channel Gem.

Asked if the network would broadcast the game in HD a Nine spokeswoman said: “We are working through some technical issues on the NRL broadcast and cannot confirm whether it will be transmitted in HD at this stage.” Read more »

Australia and New Zealand lead Creative Effectiveness shortlist at Spikes Asia

dumb ways to die gameAustralia and New Zealand have led the way in the Creative effectiveness shortlist at Spikes Asia, with the two countries responsible for eight out of the 11 shortlisted campaigns.

McCann Melbourne’s Dumb Ways to Die – the game for Metro Trains was shortlisted alongside Leo Burnett Melbourne’s Seek Volunteer for Seekand Iris Worldwide Sydney’s Christchurch Reimagined for Christchurch and Canterbury Tourism.

Havas Worldwide Australia and One Green Bean Sydney’s How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight and Clemenger BBDO Melbourne’s Reinventing a Once Loved Aussie Icon for Carlton & United Breweries rounded out the Aussie contenders.

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Australia tops Integrated shortlist at Spikes Asia

Australia has led the Integrated shortlist at Spikes Asia, with DDB Melbourne seeing two campaigns shortlisted.

DDB Sydney’s Radiant Return for PZ Cussons made the cut alongside their Minute of Silence for RSL Australia, while Leo Burnett Sydney’s Safe Driving Program for Samsung’s S-Drive and McCann Melbourne’s Phubbing for Macquarie Dictionary rounded out the Australian contenders.

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Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

Construction firm Simonds has created a brand campaign to mark its 65th year and launched a new positioning as ‘The Great Australian Builder’.

A 60-second TV slot takes viewers on a journey through the years as the firm looks to promote its Australian history and heritage. The slot finishes with founder Gary Simonds saying: “This is Simonds”. The work is by T20.

Simonds national manager of marketing and R&D Daniel Senia said: ‘The Great Australian Builder is a big statement, but as we enter our 65th year we believe we have the history, size and ambition to back it up.”

T20 director Rod Curtis added: “This is Simonds draws on Simonds’ homebuilding heritage and takes a nostalgic journey through six decades of family life. The commercial has big hair, a rumpus room, even an Apple LC2. It speaks to people of all ages.”

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Football fever sees The Footy Show draw 979,000, while Amazing Race finale draws just 416,000

The Footy Show performed very strongly in certain states last night drawing a metro audience of 979,000 two days before the AFL grand final, while the finale Seven’s of the Amazing Race drew a lacklustre 416,000 viewers in response.

The AFL version of the program, which was screened at 8.40pm in the code’s heartland cities, drew 535,000 viewers in Melbourne, 110,000 in Adelaide and 97,000 in Perth. Sydney and Brisbane had 159,000 and 77,000 viewers respectively at 9.40pm, with the NRL grand final still a week away.

With fans tuning in for football audiences were well down for Nine’s reality series Big Brother with only 310,000 viewers watching the program in Sydney and Brisbane where it screened in the 8.40pm slot, while in the other states the show was screened on multi-channel Go! where it drew less than 100,000 viewers with 57,000 people in Melbourne, 20,000 in Adelaide and 18,000 in Perth.  Read more »

Honda kicks off lawnmower campaign with work by Accelerator

Honda MPE has kicked off its spring-summer lawnmower marketing campaign with creative by Melbourne agency Accelerator.

Two TV ads have been created which will be supported with metro and regional online and print executions.

In the 30-second TV slot, a homeowner takes exception to a landscape gardener who tells him to build a large patio “so you’ll never have to mow again”.  In the 15-second slot, he reveals to his wife the savings he has made on Honda purchases.

The campaign retains the established ‘Love my Honda’ theme and ‘brand evangelist’ characters.

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Cadbury continues to push Marvellous Creations brand with new TV slot

Cadbury has launched a new $3million marketing campaign as it continues to develop its Marvellous Creations brand in collaboration with Saatchi and Saatchi Sydney.

The push is being led by a 15-second TV slot, out of home advertising and in-store activity with three new “carnival-themed” Marvellous Creations flavours at the heart of the campaign.

The TV ads will run until the end of the year with out-of-home active until October.

The TV ad follows the same Willy Wonka-style format as previous commercials with an “added touch of carnival-themed creativity”.

Packaging has also been refreshed with a design to “increase visibility on shelves”.

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Top Stories

Creativity Online: Colenso BBDO creates trippy journey into the world of vegetables in supermarket ad

An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she’s vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam.

AdAde: Drinking Diet Coke is like a party in first class

Diet Coke wants you to “get a taste of what life would be like if it tasted as good as Diet Coke” — and it turns out it’s exactly like an A-list party in the first-class cabin.

The Guardian: Google hits back at News Corp’s claims that it is a platform for piracy

Google has hit back at the claim by Rupert Murdoch’s News Corp that it is a platform for piracy, arguing that it does more than “almost any other company” to fight illegal online activity.

The online search company responded to News Corp’s open letter to the European competition commissioner Joaquín Almunia last week in a post titled “Dear Rupert” on its Google Europe blog on Thursday.

Campaign: JW Marriott kicks off ad pitch with appointed agency to create a global campaign

Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.

The New York-based intermediary Joanne Davis is running the pitch and contacted shops with a brief earlier this month. Agencies were asked to answer initial questions by the middle of last week.

Sources said the winning shop would develop a campaign to promote JW Marriott, which operates more than 50 hotels globally, including 22 in the US and Grosvenor House on London’s Park Lane.

The review does not affect WPP’s MEC, which has overseen media for all of Marriott International’s brands since it beat ZenithOptimedia to the business in 2011.

 

DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline

Amir Kassaei SpikesThe global creative chief of ad agency DDB criticised the way advertising awards shows recognise the industry’s best work today.

Speaking at the Spikes Asia advertising festival, Amir Kassaei, the global chief creative officer of DDB Worldwide, said that the industry needed to stop pigeonholing ideas by communications discipline.

“Stop categorising ideas,” he said. “It’s not about a traditional, digital, direct or experiential, but the most innovative marketing solution.”

“If we refocus on the main purpose of the industry we’ll have a future,” he said, referring to the need for agencies to prove themselves in the “art of salesmanship.” Read more »

FCB bosses say there are no plans for brand to return to Australia

Edward Bell and James Mok at Spikes today

Edward Bell and James Mok at Spikes today

Newly rebranded creative agency FCB has no plans to re-enter Australia or Hong Kong; an agency’s market presence should not be swayed by the “ego” of putting flags on a map, the agency’s APAC executive creative director James Mok said today.

Talking to Mumbrella at the Spikes Asia event in Singapore, the New Zealander said: “Where agencies have a market presence should not be about ego, it should be about smart business. The flags on a map strategy is dangerous, because it forces you to spend money when you don’t have to,” Mok said.

FCB, which dropped the ‘Draft’ from its name in March to restore the 141 year-old agency brand, closed its Melbourne operation in September 2012after losing lynchpin client Honda to Leo Burnett. It pulled the brand out of Sydney, bringing to an end two decades of operations in Australia, at the start of July this year. All clients and staff were transferred to AJF Partnership.

“Clients do not care whether an agency is branded FCB or not. They care about relationships with the right partner. Our partnership with AJF makes good business sense,” he said. “We have a brilliant partnership with them.” Read more »

 
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