Mi9 CEO Mark Britt has confirmed Australia will be among the first markets in the world to sell the Microsoft Xbox One, when it is released it is in November.
The Xbox One is the replacement for Microsoft’s popular Xbox 360 console and will offer a variety of innovative technologies, such as voice control and facial recognition, plus attempt to provide advertisers a better platform for engaging customers
“The first mover advantage is enormous,” Britt told Mumbrella, confirming Australia would join major market such as the US, Canada, Mexico, Brazil, United Kingdom and France, getting the product when it first launches. Read more »
New News Corp boss Julian Clarke has announced changes which see the company unwind some of the centralisation instigated by his predecessor Kim Williams.
Under Williams, the company pushed to a philosophy of single management structures for each state. Since his sudden departure, this has led to criticisms that the new structure saw advertising revenue seep away. Under Williams, the company’s advertising sales strategy and marketing functions became much more centralised around its Sydney headquarters.
Today’s announcement – in an all staff email from Clarke – sees a change of emphasis back towards state teams selling advertising and more local marketing decisions. Most of the announcements focus on NSW and Victoria.
The move follows yesterday’s hints from Clarke that the company would be differentiating its products more, an instruction that was also given to editors shortly after Col Allan arrived from New York to provide an editorial lead. Read more »
Mumbrella’s weekly sister title Encore is to publish its annual E-List ranking of the most influential people in the media, marketing and entertainment industry in just under three weeks’ time.
And The E-List will see its most rigorous selection process yet, with a series of consultative groups meeting at Mumbrella House in the coming days to offer insights on the industry figures who should – and shouldn’t – be included.
Last year’s top ten is certain to see changes – Kim Williams, last year’s number one, has since left News Corp. Nick Leeder, last year’s number two as boss of Google in Australia has since left the country; and media minister Stephen Conroy, last year’s number four has left the role after the Labor leadership spill.
While Encore is already working through a long-list of potential names for this year’s E-List, we welcome suggestions from those who believe they deserve consideration – or from those who work for them. Please pass names for consideration to Encore editor Brooke Hemphill – email@example.com
A Yahoo!7 spokesman confirmed the departure to Mumbrella: “Damon has been with us for eight year, since the inception of the joint venture, he has done amazing job and made an enormous contribution.”
The departure comes days after Seven West Media, which owns 50 per cent of Yahoo!7 in a joint venture with Yahoo, announced a $61.5m writedown in the book value of the digital publisher.
Coffee brand Nespresso will next week launch its first locally created advertising campaign with posters featuring local customers.
Previosuly, the brand has used international work featuring actor George Clooney
The brand selected five Australian ‘club members’ to feature in a series of photographs and online video focussed on their first and favourite ‘Nespresso moments’.
Portrait photographer Gary Heery shot the campaign images, each paired with a quote from the Nespresso club member such as ‘I’ll never forget my first Nespresso’ and ‘I will always remember my first Nespresso’. Read more »
The ad – “Perfecting the hug” coms from Ogilvy Sydney. and is to promote the new Huggies nappy.
A series of ads created for the Commercial Radio Australia campaign promoting the value of loyal listeners to advertisers will be launched across the country on Monday.
The four 30 second ads created by specialist radio agency Eardrum, headed by creative director Ralph van Dijk, join four others already on the air and also feature radio advertising personality Mark Mitchell.
Built on the premise that Australian listeners are dedicated to their favourite radio stations and shows, the ‘Australia’s Listening’ campaign says hearing advertising on the radio is like having a recommendation from a friend. Read more »
The CEO of Australia’s third largest publisher APN News & Media Michael Miller has told a forum that there are not enough women in senior leadership position in the sector and urged them “to do more” about the issue.
Speaking on an all male panel at the newspaper industry’s Future Forum yesterday which consisted of himself, Fairfax Media CEO Greg Hywood, News Corp Australia boss Julian Clarke and West Australian Newspapers chief Chris Wharton, Miller said that while media outperformed some other sectors more emphasis was need on the topic.
“It’s a challenge, I think it’s sad that we don’t have more females in leadership positions,” said Miller, “however, putting it into context the University of the Sunshine Coast did a survey, last year looking at the number of women working in media, not just newspapers, and found that 55 per cent are female, that’s up from a third ten years ago.”
He also pointed to television as another male industry, with Lou Barrett having recently broken the logjam with her appointment to lead ten’s media sales. ”I look at not just newspapers but other media, like TV, the news directors are men, there’s one (female) sales director, but most of the station managers and CEOs are male. If you look at the ASX top 500 companies in Australia and media actually out perform the other companies in females in senior roles,” he said.
“But we need to do more.” Read more »
An ad featuring people lip synching the words to Betty Hutton’s ‘It’s Oh So Quiet’ has kicked off a social media campaign for hearing specialists Connect Hearing.
The ‘We’re All Ears’ campaign developed by Sydney social media agency We Are Social launched during national Hearing Awareness Week this week to build an online community for the network of healthcare hearing centres. Read more »
The ad – funded via crowd-sourcing platform Pozible – is fronted by party leader Fiona Patten who tells viewers: “There is too much fucking going on in Australia.” Read more »
Seven’s spell of magic shows is continuing to win audiences for the network with 968,000 tuning in to Dynamo: Magician Impossible, making it the top entertainment show of Thursday, according to OzTam’s preliminary overnight metro ratings.
On Tuesday Seven’s Cosentino: The magic, the mystery, the madness, a special about the Australian illusionist, was the top entertainment show of the night with an audience of 1.022m across the five cities.
Dynamo, on at 8.30pm, was up against The Footy Show on Channel Nine, which was eighth for the night with 866,000 total metro viewers and was the top show among 25-54′s while Dynamo was fourth in that demographic. Read more »
The Age won the newspaper of the year title for daily papers with circulation above 90,000. PANPA is the Pacific Area Newspaper Association and is run by industry body The Newspaper Works.
And two Fairfax titles – The Newcastle Herald and the Australian Financial Review – jointly won newspaper of the year for papers with a circulation of 25,000 to 90,000.
McPherson Media Group’s Shepparton News and APN NZ’s Rotorua Daily Post jointly won for daily papers up to 10,000 circulation.
And Fairfax’s The Border Mail and News Corp’s The Cairns Post was for 10-25,000 circulation.
APN NZ’s Herald on Sunday won Sunday newspaper of the year.
Fairfax Media’s The Land won for 25-90,000 circulation non daily. And Fairfax’s St George & Sutherland Shire Leader won for 90,000+.
SevenWestMedia’s Geraldton Newspapers won for non daily paper of the year up to 10,000 and South Western Times for 10-25,000 circulation.
In the marketing categories, News Corp’s The Daily Telegraph’s We’re For Sydney campaign won best branding for an over 90,000 circulation paper. And Fairfax Media’s national trade marketing director Chelsea Wymer was named marketer of the year for her work on the move to compact of the Sydney Morning Herald and The Age.
News Corp’s Herald Sun was named Best Cross Platform Brand. And the company’s advertiser.com.au won best national or metro news website.
The Newspaper Works CEO Mark Hollands said: “The overall standard of entries was extremely high and it was great to see our industry participate in the competition so enthusiastically. Big and small, news organisations have again taken part in these awards in big numbers.”
THE WINNERS: Read more »
This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.
Ad Week: Rubio’s salutes the ocean - Rubio’s, an American chain offering Mexican Grill, has launched a new ad campaign which promotes its respect for The Ocean but Ad Week asks if the ad sinks or swims?
The point of the ad is clear—Rubio’s respects the ocean, hooray for sustainability, etc.—but the execution is a bit of a head-scratcher.
A film about the life of Australian-born pianist Percy Grainger directed by Australian-American producer Ben Lewin is set for production.
The film titled “Blue Rose” will follow the life story of the troubled genius regarded in the 1900s as the greatest pianist in the world and the inventor of ‘free music’ that lead to the invention of the synthesiser.
Lewin, who wrote and directed independent film The Sessions, is working with executive producer Bill Mechanic, of Pandemonium Films in LA, and producers Judy Levine, Chryssy Tinter, and Janice Eymann. Read more »
Julian Clarke, News Corp Australia’s recently appointed CEO, has given the first hints of his strategy for the business, telling an industry forum that the publisher and industry needed to focus on differentiating its products.
During a panel discussion of newspaper CEOs at the industry’s Future Forum in Sydney, Clarke said his company needed to mirror advertisers in using a master brand strategy.
“We are following the steps of most national brand operators we started with a single brand with newspapers which is a multi-major brand,” said Clarke. Read more »
October’s Festival of Branded Content and Entertainment is to include a session exploring the exploding sector of native advertising – content created for brands specific to the platforms where it appears.
The session, hosted by youth-focused digital publisher The Sound Alliance’s content director Tim Duggan, will include a showcase of best practice and case studies from around the world, intended to help marketers understand what constitutes native advertising, and how to create it.
Duggan has been outspoken about the confusion and misleading use of the term “native advertising“, and the session – titled “What native isn’t” – will help advertisers understand the process, from creation to promotion, as well as how to measure it. The session will also outline where responsibilities lie, and how to navigate any blurred lines between “advertorial and editorial”. Read more »
The newly appointed CEO of News Corp Australia Julian Clarke has rejected suggestions that the publisher is running a campaign against the Labor government.
Speaking to Mumbrella after a panel discussion of newspaper CEOs at the industry’s Future Forum event in Sydney, Clarke would not discuss the controversy over News Corp’s election coverage in detail, but described accusations by Labor PM Kevin Rudd as “baseless”.
“We know why they are doing it and it is baseless”, Clarke told Mumbrella. Read more »
Screen Australia’s head of development Martha Coleman is to start a new role at Goalpost Pictures when she leaves the organisation in December.
She will join Goalpost as a producer of both film and television. “I’m so excited to be moving back into production and there is no one I’d rather be doing that with than my friends and colleagues at Goalpost Pictures,” she said in a statement. “I couldn’t be happier.” Read more »