R/GA Sydney appoints Andy Wright as managing director

Andy_02R/GA Sydney has appointed Interbrand general manager Andy Wright as managing director who will work alongside current managing director Ameer Yousef who, after a period of transition, will be transferring back to R/GA New York.

Wright joins the agency after two-and-a-half years with Intebrand where he held the role of general manager across the agencies’ Sydney and Melbourne offices.

He will report to R/GA’s founder, chairman and CEO Bob Greenberg and be responsible for “driving and shaping the office’s long-term strategic roadmap and vision, developing new business and overseeing recruitment of the top talent in the region”.

Greenberg said in a statement: “Andy’s history of executing award-winning, innovative work for major brands while strategically growing an office, both in headcount and revenue, made him an ideal choice as R/GA Sydney’s new Managing Director.

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Tribal Worldwide appoints former London accounts director as GM of Melbourne office

Rich Lloyd

Rich Lloyd

Digital agency Tribal Worldwide has appointed Rich Lloyd as general manager of the Melbourne office following the departure of Ben Kidney who left the agency to move to New York.

Lloyd comes to Australia after finishing up as business director & head of account management at London-based Lean Mean Fighting Machine after just over four-and-a-half years.

During his time at the former Cannes Interactive Agency of the Year, Rich worked on accounts including Domestos and Dr Pepper.

Lloyd said in a statement: “Tribal clearly has a brilliant reputation as an agency and there is a drive and energy to improve even further. My ambition is for us to grow by dreaming up wild, ambitious and meaningful ideas for our clients’ brands that come to life using technology. Not by lazily attaching brands to technological fads and wondering why nobody cares”.

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Marketers urged to ask tough questions about their corporate hospitality budgets

photoMarketers should question whether their spending on corporate hospitality is justified, last night’s Mumbrella Meet The Marketers event was told.

The four panellists were asked to identify one expenditure they would drop if they had to.

Chelsea Wymer, head of trade marketing at Fairfax Media, identified corporate hospitality.

She said: “It’s about us being able to better justify  what we do. With things like corporate hospitality, it comes back on my plate. How do we then use that experience to build a brand message? How do we raise awareness, educate in that same experience? Rather than just taking people to the football and having a few drinks.” Read more »

Morning Update: Super Bowl spots for Toyota, Cheerios, Kia and Budweiser; Sarah Silverman bonds with Jesus in new video

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Muppets Join Forces With Shirtless Terry Crews, Because Super Bowl

“Toyota is once again tapping star power to stand out in this year’s Super Bowl. This time it’s the unlikely pairing of Terry Crews and the Muppets.

In the 60-second ad, Crews pulls up to a broken down tour bus and to offer his assistance . He’s quickly ambushed by a band of Muppets who commandeer the SUV. A sing-along ensues that explains how the Highlander has room for everything, except for boring. We’ll let you decide how exciting the Highlander is, but the commercial ends with Crews dancing shirtless and hallucinating, so it’s anything but dull.”

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BWM Melbourne creative duo join DDB Melbourne

HanknFritz (1)Creative duo Mike Fritz and Chris “Hank” Hanrahan joined DDB Melbourne earlier this month, coming to the agency from BWM Melbourne where the pair had worked across a range of clients including Kmart, Bird’s Eye, Leggo’s, John West and the Spring Racing Carnival.

Art director Fritz had previously been with BWM for nine months while copywriter Hanrahan had been with the agency for one year and nine months.

Previous to BWM Fritz worked with Clemenger BBDO for nearly three years while Hanrahan had been with OBM Advertising for just over three-and-a-half-years.

The pair said in a statement: “We loved the amazing work Darren and the team have done recently. To be given an opportunity to help them do even more was too good to pass up.”

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Seven’s advertising revenue just ahead of Nine’s in second half of 2013

Seven and Nine had an almost equal share of ad spend last year with Seven taking 39.74 per cent as Nine had 38.74 per cent, figures released by Free TV Australia today show.

According to the figures, Ten had a 21.52 per cent share of the advertising revenue.

The report of advertising spend in commercial TV networks between July and December last year shows advertising revenue overall grew by more than five per cent across the five cities to $1.603bn. Read more »

Former News CEO Kim Williams wins $95,000 in Fairfax libel action

Kim WilliamsFairfax Media and its columnist Joe Aston have been ordered to pay former News Corp Australia CEO Kim Williams $95,000, documents filed with the NSW Supreme Court show.

Mumbrella understands that consent orders issued  by the court today show the publisher has agreed to pay Williams the amount in a defamation case over a report that incorrectly claimed he had stormed out of a meeting of the Sydney Opera House Trust, which he used to chair.

In October last year, Williams commenced proceedings against Fairfax Media following a report by Australian Financial Review Rear Window columnist Aston, published on the front page of The Australian Financial Review, The Sydney Morning Herald and The Age.

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AACTA winner calls on “more famous” nominees to back his pledge to save the ABC



Nominees in the running to receive an Australian Academy of Cinema Television Arts awards on television tomorrow night have been asked to use their appearance to back a call to save the ABC.

Composer Anthony Partos, who took the AACTA award for best original music score in television for his work on the second series of ABC1′s Redfern Now, used his speech to call on the industry to protect their resources.

“I was alarmed to learn that the Victorian branch of the Liberal Party has advocated selling off the ABC entirely and the Murdoch press is actively doing everything in its capacity to undermine our national broadcaster,” he said.

“Arguments abound that either no one watches the ABC so it’s not worth funding, or that it is taking away too many viewers from commercial networks and therefore it is an unwarranted competitor. Clearly you can’t have it both ways. Read more »

The Saturday Paper vows to launch with 100,000 copies, but some media buyers are sceptical



The CEO of the newest entrant to the newspaper market, The Saturday Paper, has promised to launch its first edition to a print run of 100,000 in the same week Fairfax Media announced it was moving its weekend newspapers to a compact format.

Schwartz Media CEO Rebecca Costello, on the back of yesterday’s announcement of a March 1 launch, told Mumbrella that she was confident the newspaper would hit its projected target of 100,000 copies in its first edition.

“We will launch with that number, we opened subscriptions yesterday and the response was extraordinary. It has far exceeded our expectations in the first 24 hours,” said Costello.

“The only way that that circulation number will change is to head upwards and that will be based on the number of pre-sold print subscriptions.”

However, many media buyers who Mumbrella spoke to were sceptical that The Saturday Paper would reach such a high number from its first edition. Read more »

Chinese beer brand Tsingtao celebrates ‘Tsingtaoism’ in Chinese New Year outdoor campaign

Chinese beer brand Tsingtao has attempted introduce a new word into the Australia jargon, “Tsingtaoism”, as part of a campaign aimed at making the brand more known to Australian beer consumers outside of Chinese restaurants.

The campaign, developed by creative agency Bloke, celebrates the belief in “Tsingtaoism” which they say means “the way of meeting people and making friends around the world” and “being social and enjoying yourself”.

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iSentia numbers demonstrate media fascination with “alcohol-fuelled violence”

Alcohol-fuelled violence dominated the media in the new year with media monitoring service iSentia reporting the term was used a staggering 25,808 times during January compared to only a few hundred mentions in January 2013.

The media’s focus on the issue follows on from the deaths of Thomas Kelly in 2012 and Daniel Christie earlier this month from “king hits” which the media rebranded as a “coward’s punch”.


Source: iSentia

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My Kitchen Rules had strongest engagement in battle of reality TV shows on Twitter

An analysis of how My Kitchen Rules, The Block: Fans v Faves and The Biggest Loser performed on Twitter has pinpointed the areas of interest for viewers in a graph that shows the shows’ performance in the OzTam ratings has been reflected in social media.

While My Kitchen Rules won over the largest audience, with some 1.6m viewers for the first episode on Seven in the 7.30pm timeslot on Monday, research by QUT’s Centre for Creative Industries and Innovation shows My Kitchen Rules (MKR) was not only the most-watched, but also the show most engaged with on social media.

Biggest Loser vs The Block vs My Kitchen Rules Read more »

David Jones marketer Sacha Laing resigns after 13 years with company


Sacha Laing

David Jones marketer Sacha Laing has resigned, with the retail company restructuring to combine the marketing role with innovation which the company says will enable it to “leverage its management structure and resources and deliver a fully integrated and seamless customer interface”.

Former head of David Jones’ Omni Channel Retailing capabilities David Robinson takes on the new role of group executive – marketing, financial services & customer innovation.

David Jones CEO and managing director Paul Zahra said in a statement: “We wish Sacha all the best in his future endeavours and thank him for his contribution.

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New investment director for Initiative

Marcelle Gomez1IPG Mediabrands has announced changes in its Melbourne office with Marcelle Gomez appointed national investment director for Initiative.

Gomez was previously general manager at the Melbourne office of IPG Mediabrands’ strategy and investment division Magna Global and in her new role she will be moving to Sydney.  She was previously a group director at UM.

Tom Andrews has also been appointed investment director at Initiative Melbourne. He is formerly investment director for Magna Global Melbourne. Read more »

McDonald’s pulls out the singing and dancing for its ‘that’s Amore’ month

McDonald’s is promoting its ‘That’s Amore’ month with an all singing and dancing commercial via Leo Burnett Sydney set to the tune of classic Italian song ‘That’s Amore’.

The campaign sees February become ‘Amore month’ at the fast-food chain with the brand introducing a number of new meal deals and also giving customers the chance to win a Suzuki.

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Pandora allows consumers to preview how new collection will look in new mobile campaign

Pandora - Promo Hi-ResJewelry company Pandora has launched a mobile campaign to introduce the brand’s new Essence collection which allows consumers to preview how the new collection will look on their own wrist.

The campaign utilises the mobile device’s camera capture blended with HTML5 technology allowing users to select up to five charms and super impose this onto an image on their wrist to visualise wearing the brand’s new bracelet and charms.

It runs across Australia and New Zealand on  Audience+ Fashion Conscious segment on the Big Mobile premium network who developed the campaign.

Glenda Wolman, vice president of marketing at Pandora Australia said: “This mobile execution provides an exciting new means for us to reach out to out Pandora audiences. The campaign eloquently communicates the layered concepts behind the Pandora Essence Collection in a very clean and simple but highly engaging way.”

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ME Bank appoints new CMO Rebecca James

Rebecca James (1)ME Bank has created a new position of chief marketing officer, appointing former Lavendar executive Rebecca James to the role.

The company said the new role had been created in order to unify its positioning across customer, product, brand and marketing, as well as helping the bank focus on customer’s experience.

Jamie McPhee, CEO of ME Bank, said the new CMO role is an important building block in the growth of the bank.

“ME Bank is focused on creating a consistently superior customer experience by placing the customer at the centre of our decision making. This role furthers that aim,” said McPhee. Read more »

Cerebral Palsy League challenges the public to face their fears during ‘FebruDAREy’

The Cerebral Palsy League is transforming February into a dare-fest aimed at spreading awareness and raising funds for the organisation.

‘FebruDAREy’, the fundraising campaign created by Brisbane-based creative agency Laundry, will see participants face their biggest fears and carry out dares for donations.

It is being promoted with teaser commercials, produced by Two Little Indians’ James Greville and director Hayley MacFarlane.

Laundry creative director Nick Harvey said in a statement: “The fundraising market is heavily saturated and donor fatigue is high. We knew we not only needed to develop a big idea to get cut through and reach the target audience but also a concept that had a strong synergy with Cerebral Palsy League and their vision.”

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