Guardian Australia to remain out of Press Council, claims its internal regulation is ‘adequate’

Guardian AustraliaThe Guardian Australia has decided not to join print and online watchdog the Australian Press Council arguing that its own self regulation is “adequate and proportionate”.

The digital-only local operation, which launched in May 2013, had previously said it would not join the APC until it became “more established”. But Emily Wilson, editor of the Guardian Australia, has now told Mumbrella that she intends to remain outside the APC because she felt the masthead’s own internal processes were sufficient “for the time being”.

“In Australia, the Guardian is less than two years old and is digital only, and we are confident that its self regulation is adequate and proportionate for the time being,” said Wilson. “But we’re ruling nothing out for the future.” Read more »

Gary Nissim launches digital acquisition agency Indago Digital

Indago DigitalFormer general manager of Agency M Gary Nissim has launched new digital agency Indago Digital, with the agency touting a client list including the BBC Worldwide Australia and NZ, the IAB, Crown Resorts, Contiki Holidays and Helloworld.

gary Nissim


In a statement announcing the agency’s launch Nissim said: “The reason we’ve managed to win so many quality brands in such a short time-frame is due to the calibre and reputation of the people that work here.

“As client contacts change roles they want to work with people that have previously driven results for them, hence approaching our staff directly. Quality of work and reputation, is and will always be key to driving the success of any agency and we are certainly no different.”

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Draft internet piracy code contains major loopholes, tech expert warns

Concerns have been raised about the viability of a voluntary industry code of practice to fight online piracy, with some technology experts warning the code contains a major flaw in only targeting residential users, and was unlikely to succeed without the involvement of other countries.

Dallas Buyers Club

Dallas Buyers Club

The draft code was released last week for public consultation by the Communications Alliance, which represents internet service providers and rights holders from the music, film, television and performing arts industries. Under the proposed code internet users who have allegedly been illegal downloading content will be sent a series of warnings under a graduated response system, and in extreme cases face legal action.

However the code will only apply to fixed line residential internet accounts held with ISPs – leaving questions open about people switching to business and mobile accounts to illegally download content outside the code’s remit.

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ACCC says it will not oppose Fairfax-Macquarie Radio merger

ACCCThe consumer watchdog has announced it will not oppose the proposed merger between the two biggest talkback radio groups in the country, Fairfax Radio and Macquarie Radio after conducting an investigation into the proposal.

After conducting market consultation with key stakeholders, the Australian Competition and Consumer Commission (ACCC) today announced it will not oppose the merger of Macquarie Radio Network’s Radio 2GB with the broader Fairfax Radio network.

The ACCC determined the combined Macquarie/Fairfax radio business would continue to face strong competition from other commercial radio stations.

In a statement ACCC chairman Rod Sims said: “The ACCC considered the effect of the proposed transaction on the price of radio advertising, as well as the quality of news and other content provided to audiences.”

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State of Affairs drops slightly on second outing as Gogglebox holds onto audience

State of AffairsThe second outing of Seven’s State of Affairs saw its audience slide slightly, posting a metro audience of 523,000 down from last week’s audience of 566,000.

That was enough to out-rate Ten’s Gogglebox which improved its ratings, grabbing a metro audience of 493,000 after dropping to 438,000 last week, according to overnight preliminary figures from OzTam. It was the third most watched shows across the 16-39 and 18-49 demographics.

Meanwhile, Seven’s My Kitchen Rules continues its winning streak in the 7.30pm timeslot, pulling a metro audience of 1.498m, up on last week’s audience of 1.373m. It easily out-rated Nine’s The Block spin-off Open House (562,000) and Ten’s I’m a Celebrity Get Me Out of Here (562,000) and it also was the most watched show across all the demographics. I’m a Celebrity was also simulcast on One.

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Morning Update: First Apple Watch ads in US magazines

Mashable: First Apple Watch ads in U.S. magazines favor fashion lovers over techies

Ahead the launch of the Apple Watch in April, the latest iteration of Apple’s fashion-centric smartwatch approach appears in the March issue of Vogue.

The 12-page ad spread, situated smack dab in the middle of the 600-page issue, is one of the first high-profile marketing exposures the device has had in the U.S. since its reveal last year.

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Airbnb offers night in cottage for Mardi Gras float

dragSocial accommodation company Airbnb has further pushed the pink envelope, after it revealed its float in the Mardi Gras parade will be a house one couple can win a night’s stay in.

Already a major sponsor of the Mardi Gras festival, the company is now seeking to further capitalise on its sponsorship by making its float a brand activation in its own right with a house that comes with a glitter cannon for a chimney and neon lights.

The house will be at The Sydney Botanic Gardens for one night before making its appearance in the parade.

Read more » partners with Uber to celebrate Mardi Gras with ‘MardiCars’ is the latest brand to jump on the Mardi Gras stunt bandwagon, with the online auto marketplace partnering with Uber and GLBT charity the Aurora Group for the ‘We Love Every Car’ consumer campaign.

The campaign sees three CarsGuide ‘MardiCars’ hit the roads from February 6 until March 7 in Sydney’s CBD, eastern suburbs and inner-west from 2pm-10pm each day.

The cars are Mardi Gras themed, featuring custom designs by Sydney illustrator Irene Fele, and are free, with CarsGuide donating $10 per ride to The Aurora Group charity.  Read more »

NRL focuses on fans in new season campaign from MJW

The NRL has launched its annual Telstra Premiership season campaign which this year focuses on the game’s fans as it aims to demonstrate how the league unites people.

The campaign, created by creative agency MJW, focuses on how fans celebrate and interact with the game. NRL players Greg Inglis, Jonathan Thurston, James Segeyaro and Trent Hodkinson also feature in the spot which is set to the Robbie Williams track ‘Let Me Entertain You’.

NRL head of marketing, content and digital Lewis Pullen said: “Robbie’s song is the perfect fit for our premiership brand promise, and affirms NRL as the best form of sporting entertainment for fans and spectators alike. Our agency MJW has pulled out all stops to showcase just how exciting and inclusive that entertainment offering is.”

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Jon Steel: ‘If the answer is always Twitter it must have been a pretty stupid question’

Jon Steel speaking at yesterday's Mumbrella Perth event

Jon Steel speaking at yesterday’s Mumbrella Perth event

One of the most respected planners in the world Jon Steel has urged agencies to “hit the reset button” and start investing in real world face-to-face research, or risk further losing relevance to their clients’ business objectives.

Steel, the group planning director for the world’s biggest advertising holding group WPP, said of the current tendency to rely on social media and new technologies and “soft” measures of success such as likes and followers to show results “someone’s got to say it – the emperor is not wearing any clothes”.

Acknowledging to the audience at Mumbrella Perth he probably sounded “old fashioned, irrelevant, a 20th Century ad guy from the era of television and long lunches talking about the way things used to be”, he added: “I don’t think it’s either old fashioned or irrelevant to expect effects like increases in usage frequency, sales volume, share, margin, profit.

“If somebody believes that excited bloggers represents return on investment then I think the apocalypse is well and truly upon us, and if the answer’s always Twitter it must have been a really stupid question.” Read more »

Qantas takes controlling stake in analytics and actuarial business Taylor Fry

Qantas LoyaltyTaylor FryQantas has taken a 51 per cent controlling stake in Australian and New Zealand analytics and actuarial consulting business Taylor Fry as the airline’s loyalty department continues to beef up its data and analytics capability.

Taylor Fry will run as a separate business and retain its existing name, branding and premises.

The move follows on from Qantas Loyalty launching data marketing business Red Planet in September last year.

Qantas Loyalty CEO Lesley Grant said in a statement: “Qantas Frequent Flyer remains at our core, but as part of our growth strategy we are pursuing opportunities to work in the emerging industry of ‘big data’ and data driven customer insights.

“Harnessing data is not new to us thanks to over 27 years of knowledge and insights from Qantas Frequent Flyer, so we certainly feel we have the credibility to operate in the data and analytics space and consider this an area of great potential for our business.” Read more »

Daily Mail Australia profitable by September, claims Nine CEO

Daily Mail AustraliaNine Entertainment CEO David Gyngell has said this morning that he expects the company’s digital joint venture with Daily Mail Australia to be profitable by September.

Today during a media call on the company’s half year results Gyngell said in a response to a analyst question about the venture that he anticipated the venture which Nine owns 50 per cent of, to be profitable by the first quarter of next financial year.   

The statement comes after earlier this year it was reported in The Australian that the agreement between Nine’s digital arm Mi9 and The Daily Mail was renegotiated with the commission fee of on sales in the existing contract was revised down.

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Nine CEO admits Gallipoli audiences are a ‘disappointment’ as network prepares to ‘burn’ drama series

GyngellNine Entertainment Co CEO David Gyngell has admitted the ratings performance of Nine’s drama series Gallipoli has been his “biggest disappointment” for the year, asserting it has failed to standup against Seven’s “spectacular” My Kitchen Rules.

Speaking at today’s half-yearly financial results announcement, Gyngell admitted that the expensive drama series was “my biggest disappointment for the year,” on the same day it emerged that Nine has now moved to air double episodes of the show from Monday, a practice often referred to as ‘burning off’ a show.

The show, produced Endemol, debuted with an audience of 1.104m, according to preliminary numbers from Oztam, before plunging to 580,000 metro viewers on its second outing. The third outing of the show was watched by 527,000 metro viewers.

Nine has also put the entire series on its streaming platform Stan after the first episode aired on the channel.

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Finalists revealed for CommsCon Awards

CommsconThe shortlisted teams for this year’s CommsCon Awards have today been revealed.

Five agencies will do battle to be named large PR agency of the year. Last year’s winner Red Agency will defend its crown against Edelman, Pulse, One Green Bean and Mango.

In the midsize PR agency of the year category, six agencies – Magnum, Adhesive, Text100, Liquid Ideas, Eleven and Sauce Communications – will do battle.

And the shortlist for boutique or small PR agency of the year is Read more »

BetEasy appoints GPY&R Melbourne following pitch

BetEasyGPY&R Melbourne has picked up online wagering brand BetEasy following a competitive pitch.

BetEasy head of marketing Ed Owens said: “In the pitch process George Patterson Y&R proved themselves as the most creative and forward thinking agency.

“This is a very exciting time for our business, and we are really looking forward to working with the team at GPY&R.”

Read more »

Nine blames profit and revenue falls on weak ad market

Nine Nine Entertainment’s profit has fallen marginally, as has revenue which is down by 2 per cent, it revealed this morning in it’s half yearly results.

The company’s $88.8m profit result was down 6.7 per cent.

The company also announced a share buyback worth $150m over 12 months in a bid to shore up it’s share price which yesterday closed at $1.855. The share price rose 8.5 per cent in early trading today after news of the buyback broke. Read more »

Seven’s Winter continues to shed viewers as Nine’s Forever improves audience numbers

Seven’s drama series Winter has continued to to see its audience fall away, posting its lowest audience to date of 731,000 metro viewers, down from last week’s audience of 817,000.

Nine’s new US crime series Forever did not manage to out-rate Winter in the 9pm timeslot but did boost its audience on last week, pulling an audience of 613,000 up from the 582,000 metro viewers who tuned in last week.

Seven easily won the night with an audience share of 25 per cent as Nine lagged behind with a share of 18.1 per cent. Ten managed a share of 12.7 per cent as the ABC settled for a share of 11.6 per cent.

My Kitchen Rules was the most watched show of the night, winning the 7.30pm timeslot with a metro audience of 1.501m, down from 1.708m viewers last week. MKR was the most watched show across all the demographics.

Read more »

Reports News Corp Australia to launch $25m bid for Sky Channels

Australian News Channel Australia’s biggest newspaper publisher News Corp Australia has launched a $25m bid to buy the Australian News Channel (ANC), the operator of 24-hour television news services Sky News, Sky News Business and Sky News Weather.

News Corp has this morning declined to comment on the bid, but The Australian reports today that a letter of offer valuing the business at approximately $25m was sent yesterday to its three joint shareholders.

The Australian News Channel is owned by Australia’s Seven and Nine networks and Britain’s Sky. News Corp has long had an indirect interest in the company with News Corp’s sister company, 21st Century Fox, owning 39.3 per cent of Sky, while News Corp and Telstra each own half of pay-TV provider Foxtel which broadcast’s the ANC’s various channels.

It is understood the $25m price tag is a starting bid and that negotiations would likely see the price rise, ahead of the expiry of the current deal between the three parties in February 2017.  Read more »

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