Digital production company MediaMonks has been in talks with agencies in Shanghai and Sydney with a view to expanding its regional footprint beyond Singapore, where it officially opened an office in June.
The 14 year-old Amsterdam-based company, which produces high-end digital work for ad agencies, recently set up in Los Angeles and is looking to launch in Dubai next, then Sydney and Shanghai, the agency’s executives told Mumbrella at Spikes Asia today.
Wesley ter Haar, MediaMonks’ co-founder said that while the company’s growth has come from Europe and the US to date, it would need to “come from different regions now.”
Australian he described as an “interesting” market” that is “very local but quite big” with the necessary scale to do “big things”. Read more »
Brewer Carlton & United Breweries (CUB) has taken aim at alcohol awareness group Foundation for Alcohol Research and Education (FARE) which has today launched a social media campaign against the latest DrinkWise advert.
This morning FARE’s CEO Michael Thorn penned an opinion piece which was highly critical of the DrinkWise campaign, arguing it was a cleverly disguised beer ad, not a public health message. A video released by FARE this afternoon takes aim at the creation of the DrinkWise campaign by agency Clemenger BBDO Melbourne.
FARE’s response to the Drinkwise ad
In a response to the criticism CUB has sought to highlight what it claims is the $115m the group has received in government funding over the last decade, arguing the group is spending too much on administration and not on what it was set up to do, public education.
“This money should be immediately invested into developing a meaningful public education campaign rather than funding a special interest lobby group, and criticising other campaigns,’ said Jeremy Griffith, director of corporate affairs for CUB. Read more »
Australian production houses have dominated the Spikes Asia Film Craft shortlist for work locally and internationally.
Melbourne’s Exit Films led the way, with its Comets work for Diageo Australia and Leo Burnett Sydney, Every Day is One Day for Samsung Electronics and 72andsunny Amsterdam and Everybody Loves Sunshine for Treasury Wine Estates and DDB Melbourne making the shortlist.
Finch Sydney’s Intelligent Sounds for Intel and The Monkeys also made the cut, alongside Reolver/Will O’Rourke Sydney’s The Power of a Dollar for Bank of New Zealand and Colenso BBDO Auckland.
Australia has led the way in the Direct category at Spikes Asia, with Melbourne agencies just beating Sydney in shortlisted work.
Whybin\TBWA Melbourne have scored another shortlist for their ANZ GAYTMs for the ANZ Bank, with the agency’s Sydney office grabbing spots on the shortlist for its NRMA Crashed Car Showroom for NRMA Insurance and its Christchurch Repaired with Gold campaign for Christchurch & Canterbury Tourism.
Australia has 12 finalists in the branded content and entertainment category at Spikes, while New Zealand has six contenders.
‘Melbourne remote Control Tourist’ by Clemenger BBDO Melbourne got three nods, whilst its Footify FM for NAB was also on the list, along with Radiant return by DDB Melbourne (3 nominations), ANX GayTMs by Whybin\TBWA Melbourne, Phubbing for Macquarie Dictionary by McCann Melbourne,
‘I touch myself’ for Cancer Council by JWT Sydney (three nominations), Game On for Kia by Innocean Worldwide Sydney, Samsung S Drive by Leo Burnett Sydney round out the list.
It is understood that in recent months a number of media agencies with the process being led by Olivia Wirth and her team.
At this stage it is not clear which media agencies are on the shortlist but it is thought a number of contenders will line up for the high profile account.
“Qantas is reviewing its current media planning and buying arrangements,” said a spokesman for the airline.
“There are several agencies invited to be part of this process, including the incumbent, and we expect an outcome of the review by the end of the year.” Read more »
Fairfax Media has issued an apology for using a picture of the wrong man on three of its front pages today in articles about the teenage terror-suspect shot by police.
The image of the unidentified man ran in The Sydney Morning Herald, The Age and The Canberra Times under headlines including “Teen Jihad” and “Teen’s act of terror”, claiming it was 18-year-old terror suspect Numan Haider who was killed by police on Tuesday night.
In a statement on its websites Fairfax issued an “unreserved apology” for the error saying: “One of the photographs run on this website and Fairfax papers in relation to the death of Numan Haider was published in error. The young man in a suit was not Mr Haider, and we unreservedly apologise to him for the error.” Read more »
The simmering dispute between News Corp Australia and the Daily Mail Australia which saw the two publishers trade allegations they were each lifting each other’s stories and exclusives has been settled out of court.
The confidential settlement has seen both publishers claim victory with Martin Clarke, the Mail Online’s publisher, telling the Financial Times that the matter had been resolved “very much to my satisfaction”, while a News Corp spokesman told Mumbrella this morning: “We have settled our dispute with the Mail Online.
“It was agreed to keep the terms of the settlement confidential. We do note there has been a change in the practices of the Mail Online since we made our complaint.” Read more »
Fairfax will run a new festival in Sydney next March that will celebrate music, film, books, the stage, dance, contemporary art and design, with actor Richard Roxburgh appointed as its creative director.
The event, called Spectrum Now, will run over three weeks from March 11 to 29 and feature 150 exhibitions, gigs, talks, performances and events. It will be sponsored by ANZ with the aim of bringing “Sydney Morning Herald’s Spectrum section to life”.
Last year the company signalled it was pushing harder into the events space, and hired former Tourism Australia boss Andrew McEvoy to spearhead the charge.
James Robertson, who founded Effective Measure in 2008, and his brother Michael, group director of brand and commerce insights, are in the lab stage of the venture.
Both left Effective Measure recently, with Michael departing last week, but retain minority interests in the company.
Michael Robertson told Mumbrella that after several years in the online measurement industry it was time to embark on a new project. He said they left Effective Measure in a strong position, with a new chief executive – marketing and business strategist Graham Plant – just appointed to take the business forward. Plant replaces Richard Webb who left in March.
Leo Burnett Sydney was the only Australian agency shortlisted in the Print and poster craft category at Spikes Asia.
The agency had three separate executions – Rhino/Tiger/Shark – for WWF shortlisted, the same work that picked up a silver Cannes Lions in the press category.
The Kiwi Government has joined forces with NZ recruitment agency Workhere as it looks to solve a talent crisis that is in danger of stifling the technology sector.
The recruitment campaign, branded “The Innovation Islands”, includes the launch of a website containing a broad range of job vacancies, company profiles and industry news, while online advertising will also form a major plank of the recruitment push.
It will aim to showcase the opportunities available in NZ, with the campaign targeting not just Australians but ex-pat Kiwis and other nationalities. Workhere managing director Jonny Wyles told Mumbrella the skills shortage is “pretty bad” with more than 300 vacancies already listed on the website. That number is expected to rise to at least 400 as more companies join the campaign.
Australia has the most shortlisted entries in the film category at Spikes, with 16 contenders out of a field of 57 finalists. Japan is next with 13 finalists.
Melbourne agencies fly the Aussie flag with the most finalists. Five commercials for PZ Cussons by DDB Melbourne feature, as well as DDB Melbourne’s work for Murray Goulbourne co-operative make the shortlist.
Clemenger BBDO Melbourne’s ‘Vikings’ for Frucor and two commercials by Whybin\TBWA Melbourne for Nissan also made the cut. Cummins & Partners Melbourne featured for ‘How we roll’ for Asahi.
Perth agency The Brand Agency is another Australian contender with ‘Break the Barrier’ for St John’s Ambulance, which picked up the Mumbrella People’s Choice Award this year.
Australia failed to make the cut in the Radio category at Spikes Asia, however it did do well in the Promo and activation category, with Melbourne agencies leading the way.
Cummins & Partner’s promo for ADMA’s Creative Fuel Conference made the cut, alongside Whybin\TBWA Melbourne’s ANZ GAYTMs campaign.
The duo announced their last show, which has struggled to get traction pulling a 6.7 audience share in the last round of radio ratings, will be on October 10.
Beveridge, a contestant on Big Brother 2012 and former adland copywriter, is set to stay with the network with other opportunities, while Pearson, who is expecting her second child, is leaving to spend more time with her family.
- Opinion: The latest DrinkWise ad is a beer commercial, not public health message
- Ogilvy acquires Bullseye as it looks to bolster digital capabilities
- Emotional connection with a TV show ‘doubles’ when we watch it and use Twitter at the same time
- Creative agencies need to reframe the way they use insights ‘to get the juices flowing’
- Innovation is an overused word, and needs to be reframed
- A Current Affair has been reprimanded by the watchdog over accuracy and privacy on GP certificates story
Lycra is attempting to turn a fiber that’s used in your stretchy clothing into a thing of beauty in a global brand campaign that was inspired by a photography pioneer. Created out of SapientNitro and breaking first in Brazil, it includes a TV commercial directed by Philippe Andre and print executions by photographer Rankin. Both were loosely inspired by Eadweard Muybridge, a Victorian-era photographer who used stop-motion to show how people move.
The TV work shows a woman performing a series of balletic dance moves throughout her day, from bed to the office and more, wearing different outfits and accessories made with Lycra.
Ten’s The Bachelor last night saw its audience fall from 774,000 last week to 640,000 for an episode at 7.30pm which featured eliminated Bachelorettes reuniting for a discussion where they recapped their experiences on the show, ahead of the upcoming finale.
The Bachelor was not the only key franchise to slip, with Nine’s Big Brother also down week on week, with 618,000 viewers, compared to 634,000 viewers, for the nomination episode at 8.40pm, according to OzTam overnight metro ratings.
Despite the fall, Nine still won the night on the back of The Block: Glasshouse which had the biggest audience of the night with 1.185m viewers and a 21.5 per cent audience share on the main channel. Read more »
Hanyi Lee, the chief creative officer of Singapore hot shop The Secret Little Agency, told an audience at Spikes Asia that the word innovation has lost its meaning and the advertising industry needs to have a frank discussion about what it really is.
In a presentation titled ‘The truth is”, Lee told delegates: “I hate the word innovation. The word has lost its meaning. I don’t know what people really mean when they say it, and I don’t know what people take out of it when I say it.”
“We need to take the word off its pedestal and have an honest conversation about it,” she said. Read more »