Netflix appoints APAC communications director; expands into 130 new markets

Video streaming giant Netflix has hired the company’s first communications director, Jessica Lee, for the Asia Pacific region.

NetflixLee was previously the chief communications officer at McDonald’s in Greater China. Her appointment follows the company’s recent announcement that it will expand into 130 new countries.

Netflix CEO Reed Hastings revealed the appointment last night at CES, in Las Vegas, informing the room: “Today you are witnessing the birth of a new, global internet TV network.” Read more »

Ad wrap: the latest campaigns from comparethemarket, IGA, Berlei, Isuzu, Woolworths, Vic Transport

Mumbrella wraps up the latest campaigns to hit our screens.


Metcash’s supermarket chain IGA continues to push the independence of its owner-operated stores with its latest ad again featuring actor Shane Jacobsen.

The ongoing campaign by The Monkeys highlights locally-grown produce and the involvement of IGA stores in our local communities as the brand pushes back against the might of Woolworths, Coles and the growing influence of Aldi. Read more »

Morning Update: Vatican lashes Charlie Hebdo cover; L’Oreal subverts Golden Globes red carpet; Oculus Rift announces pricing

charlie hebdo anniversary cover the assassin is still out thereThe Guardian: Charlie Hebdo anniversary cover disrespects all faiths, Vatican newspaper says

The Vatican’s newspaper on Tuesday criticised French satire magazine Charlie Hebdo for a front cover portraying God as a gun-wielding terrorist to mark the first anniversary of a terrorist attack on the publication’s offices in which 12 people died.

One million copies of the special edition hit France’s newsstands on Wednesday with a cover featuring a bearded man representing God with a Kalashnikov slung over his shoulder, accompanied by the text: “One year on: the assassin is still out there.”

In a commentary, the Vatican daily L’Osservatore Romano said treatment of this kind towards religion “is not new” – and stressed that religious figures have repeatedly condemned violence in the name of God.

Read more »

Channel Nine chief financial officer Simon Kelly to depart in May


Kelly: departing Nine after four years.

Nine Entertainment’s chief financial officer Simon Kelly will leave the network on 31 May, 2016, after four years in the role.

Kelly has been a key player in the media company throughout a turbulent period overseeing both its finances and its operations. He also served as chief operations officer, working closely with former CEO David Gyngell as he negotiated to save the company in 2012 by convincing its lenders to take equity, in the sale of both magazine division ACP and events business Nine Live while also shepherding the company to a successful re-listing on the ASX.

The senior media executive was touted as a potential successor for Gyngell but was later tipped to leave the role after last year’s promotion of group general counsel Amanda Laing. Read more »

Optus jumps in with 2.5 year sponsorship deal with Melbourne Stars amid Dick Smith collapse

Melbourne StarsBarely 24 hours after the Melbourne Stars’ Big Bash cricket team was left without a main sponsor in the wake of the collapse of retailer Dick Smith, Optus has rushed to the rescue, signing a 2.5 year deal to back the team.

In what may be one of the most extraordinary turnarounds in Australian sponsorship history, Optus moved quickly to capitalise on the sudden vacancy, making sure it was a long-term deal.

Read more »

Final Droga5 Sydney campaign launches as Tiger brand travels to Marcel with David Nobay

Just weeks after Droga5 closed its doors in Sydney the agency has launched its final piece work, a campaign for Tiger Beer in Singapore.

The new campaign, shot at the end of last year, continues the ‘Uncaged’ creativity theme developed by the agency with the launch of Tiger’s Wheat Beer in Malaysia calling for film ideas to be submitted on beer coasters.

Read more »

Big Bash draws 983,000 as Seven’s gameshow The Chase Australia performs strongly

Last night’s match between Adelaide Strikers v Perth Scorchers in Adelaide drew just under a million metropolitan viewers for Session 2 of the Big Bash.

Adelaide's Tim Ludeman catching the ball in last night's BBL match.

Adelaide’s Tim Ludeman catching the ball in last night’s BBL match.

According to the Oztam preliminary metro numbers, Session 2 of the Big Bash drew 983,000 capital city viewers to Network Ten across the five cities, helping the station win the night again.

The match was the most watched non-news program of the night and outrated Session 1, which had 878,000 metro viewers but was beaten by a repeat of Seven’s Border Security program which drew 771,000 viewers. Read more »

Morning Update: NRA’s sinister bullet tweet; Twitter’s new ad platform; Netflix’s hiring spree

NRA bullets tweet

The Guardian: NRA responds to New York ammunition bills with menacing photo of lawmakers

A National Rifle Association publication targeted a pair of New York state legislators who sponsored recent bills aimed at limiting ammunition by tweetinga threatening photo on Monday of several bullets strewn across polaroid pictures of the two women.

New York state senator Roxanne Persaud and Assemblywoman Jo Anne Simon, both Democrats in Brooklyn, sponsored twin bills a few weeks ago to help control the sale of ammunition by limiting bullet purchases over a 90-day period to twice the gun’s capacity, and stopping the sale of ammunition to those unauthorized to own such a weapon.

Read more »

APC signs first multicultural publisher as member of Press Council

Screen Shot 2016-01-05 at 10.46.39 amAn online publisher serving Australia’s Filipino community has joined the Australian Press Council to be the first multicultural publisher to sign on since the industry regulatory body began targeting the multicultural press at the end of last year.

Saturday Paper Schwartz Media, which publishes weekly newspaper The Saturday Paper and The Monthly magazine, also joined the APC alongside The Bushland Shire Telegraph Pty, publisher of a weekly community newspaper circulating in the Hawkesbury area of NSW, and Emanila Pty Lts, a group of online-only publications serving Australia’s Filipino community.

In August 2015, chair of the Press Council, Prof David Weisbrot pledged to broaden the council’s membership, looking to engage with the multicultural press before specifically targeting Chinese community newspapers. Read more »

Magazines industry body MPA to focus on increasing magazine sales at newsagencies

Mary Ann Azer

“The promotions are in line with target audience needs,” says Mary Ann Azer

Magazine publishers are attempting to drive sales by enticing consumers with giveaways of cars, kitchen appliances and holidays when they purchase a magazine in a newsagency as part of a campaign run by industry body Magazine Publishers of Australia.

The campaign is part of the MPA’s effort to better support newsagents with the campaign looking to increase newsagency sales for weekly magazines and homes and food magazines.

Mary Ann Azer, MPA executive director, told Mumbrella the campaign aims to “boost sales in the newsagency channel and show support for this important channel to magazines”.

The promotion, which launches next month, will see see three national newsagent-exclusive promotions launch over three months focusing on weekly, home and food titles.  Read more »

Digital saleshouse Ad2One bought by Gravity4

Ad2oneIndependent Australian digital saleshouse Ad2One has been bought by US adtech firm Gravity4 for an undisclosed amount.

The strategic acquisition comes just six months after Gravity4, a marketing cloud company based out of San Francisco, launched in this market, and sees it bring its programmatic technology to Ad2One, which boasts clients such as Lenovo, House of Fraser, Ticketmaster, BBC and Sony PlayStation.

According to the company, the Ad2One brand will remain in this market for the “foreseeable future” and there no planned redundancies resulting from the acquisition.  Read more »

Mumbrella welcomes new editorial, marketing and sales staff to kick off 2016

Mumbrella has started the year with a series of new hires as it prepares for further expansion in 2016.

danika porter

Danika Porter: marketing head

Ryan: managing editor

Suzan Ryan: managing editor

Tomorrow sees the arrival of Mumbrella’s first head of marketing, Danika Porter. Porter was previously head of international marketing for media distribution and production company Beyond Distribution, where she has worked since 2008.

Another hire sees the appointment of experienced magazine editor Suzan Ryan into the new role of managing editor – production. Most recently Ryan was a segment producer with Nine’s Mornings show. Prior to that she worked on magazines such as Voyeur – the Virgin Australia in-flight magazine as an establishing editor, on Harper’s Bazaar as production editor, Australian Penthouse as managing editor, and editor of Intermedia’s business title Bars & Clubs magazine.

Simon Canning

Simon Canning: marketing & advertising editor

Also joining Mumbrella’s editorial team after two months working for the company on a freelance basis is adland trade press veteran Simon Canning, who takes on the new role of marketing & advertising editor. Canning spent nine years as marketing and advertising writer with The Australian. He has also been news editor on AdNews and for eight years was editor of AdBrief, which is now part of Mumbrella’s subscription service The Source.

Both Canning and Ryan will report in to Mumbrella editor Alex Hayes. Read more »

Basic beach safety the focus of new Vic Government campaign

The Victorian Government is sticking to the basics in its new public service message promoting beach safety.

Ad courtesy of Savvy Media Monitoring.

The campaign, backed by what sounds like elevator music, features a presenter offering simple advice such as “swim between the flags” and directs viewers to the government’s water safety website.

Read more »

Aussie poised to Crash the Superbowl as Doritos’ competition enters final year

An Australian entry has made the final cut in this year’s annual Crash the Superbowl make-an-ad competition for Doritos, which awards the winner’s effort with a coveted $US2 million ad slot during the gridiron extravaganza.

It’s the third straight year an Australian ad has made the final three, although American-made ads have traditionally triumphed.

Read more »

Big Bash second innings draws 983,000 metro viewers while Back Roads draws 762,000

The second innings of the Big Bash match between the Hobart Hurricanes and Melbourne Renegades drew 983,000 metropolitan viewers last night.

Gayle batting during last night's Big Bash match in Hobart.

Chris Gayle batting during last night’s Big Bash match in Hobart.

Session 2 out-rated session 1 of the match, played out of Hobart, which drew just 857,000 viewers across the five cities, meaning almost one million people witnessed Chris Gayle’s controversial interview with Ten reporter Mel Mclaughlin, where he made a pass at her.

The result came on a summer night when audiences remained weak with no show, outside of news, drawing more than one million viewers and the ABC’s Back Roads, hosted by Heather Ewart, again performing strongly with 762,000.  Read more »

Dick Smith in receivership and for sale as crisis bites, but Atomic 212 says ‘business as usual’

Dick Smith Clever DickThe future of electronics retailer Dick Smith is uncertain after the company went into receivership just hours after being placed into voluntary administration this morning.

The move comes just a day after trading in shares was suspended as the company looked to refinance its debt.

Administrators McGrath Nicol were called in this morning with Dick Smith announcing it had been unable to find a way through the financial mire.

Just three hours after the revelation Ferrier Hodgson announced it been appointed receiver for the embattled business and would seek a buyer for the retailer. Read more »

Ten Sport apologises for #smooth tweet following Chris Gayle uproar

Ten Sport

The tweet that was quickly deleted by Ten Sport

The Ten Network has moved quickly to apologise for a tweet posted last night by its social media team that included the hashtag #smooth along with a video of cricketer Chris Gayle awkwardly complimenting sport reporter Mel Mclaughlin at a Renegades game in Hobart last night.

The hashtag accompanied a video post of the following exchange: “I wanted to come and have an interview with you as well, that’s the reason why I’m here – just to see your eyes for the first time. It’s nice. So, hopefully we can win this game and we can have a drink after. Don’t blush, baby.”

Ten’s head of sport David Barham told Mumbrella this morning: “The original tweet was posted by a social media producer who quickly realised it was inappropriate and removed it.

“Ten apologises for the tweet and will ensure that such an error is not repeated”.

Sexist, sleazy or both? Whatever it is, @Mel_Mclaughlin handles this exchange with Chris Gayle superbly @henrygayle

Read more »

Operation Boomerang ready to launch as Australia Day Lamb campaign looms

The build up to the Australia Day Lamb campaign has begun with agency The Monkeys releasing a trailer teasing this year’s version of the ad Operation Boomerang.

Read more »

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