Seven’s airing of the pilot episode of US cyber-themed action-adventure television series Intelligence attracted a strong audience of 850,000 metro viewers at 9pm following on from My Kitchen Rules at 7.30pm which again had a strong metro audience of 1.961m, slightly down from Tuesday night’s 2.008m metro viewers,preliminary overnight ratings from OzTam show.
With Seven News the second most watched program after MKR, with a total metro audience of 1.155m, Seven won the night with a share of 30.2 per cent, well ahead of closest rival Nine which only managed a 16 per cent share.
The first half hour of Nine News at 6pm was the most watched show for Nine, attracting a metro audience of 1.149m, with the audience dropping away to 1.036m for the second half hour.
The second set of ratings since the duo moved to ARN’s rebranded station Kiis FM from Southern Cross Austereo’s 2Day FM saw them grow their share from 9.3 per cent to 10.9 per cent. The previous set of ratings saw Kyle & Jackie O tie with ARN stablemates Jonesy & Amanda on WSFM. This time round Jonesy & Amanda’s audience share fell slightly from 9.3 per cent to 8.2 per cent.
Elsewhere in breakfast, Nova’s Fitzy & Wippa were steady on 7.9 per cent, up from 7.8 per cent in the previous survey. 2Day FM’s replacement show for Kyle & Jackie O – Jules, Merrick & Sophie with Mel B – only moved slightly – up from 3.8 per cent to 4.1 per cent.
Meanwhile, Kiis FM’s winning run in Sydney stretched to drivetime, where Tim Ross moved to number one FM show for the first time, with a share of 10.5 per cent, up from 8.7 per cent. The jump of 1.8 ratings points was te biggest in Sydney of any show in any time slot.Rosso moved past Nova’s Kate, Tim & Marty who fell from 10.6 per cent to 10.4 per cent.
Rosso also came close to toppling AM competitor 2GB, with 2GB’s drivetime presenter Ben Fordham pulling in a 10.6 per cent share, up from 9.6 per cent. Read more »
Bronwen Gywnn-Jones, Cummins & Partners managing director, said: “This is a significant win for cummins&partners, but more importantly, it’s an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall. We’re hugely excited to be working in partnership with the team at RMMA.”
Morning Update: Apple introduces new tagline in iPhone 5S ad; Top Gear regrets ‘offensive’ remark; Homeless hidden camera stunt
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“On the eve of its second-quarter earnings announcement, Apple has introduced a new tagline, “You’re more powerful than you think,” with a rendition of the Pixies’ “Gigantic.”
The empowering message is underscored by the ad’s plot, which features various musicians playing the song, first separately and then in unison. The narrative then expands to include others — athletes, motorcyclists, a dad — who are empowered by their iPhone 5S devices.”
Russel Howcroft is to replace David “Nobby” Nobay as a judge on the renewed season of Recipe To Riches.
The announcement by Network Ten today says Howcroft, who is also executive general manager of Network Ten, will become the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and talented chef Darren Robertson.
“Recipe To Riches is a great format. It celebrates ideas, entrepreneurship, passion and the power of marketing. I am looking forward to meeting this year’s contestants and seeing if I can give them a hand with their success,” said Howcroft.
Earlier this month Mumbrella revealed that Nobay had withdrawn from the program on the grounds his “passion and focus is elsewhere this year.” The withdrawal also followed Woolworths’ surprise announcement it was shifting its main creative account duties from Droga5 to Leo Burnett last month. Read more »
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
- Lexus dealers pitch media account, TMS on alert
- The Encore Score: The Logie Awards
- TV Networks set dates for post Easter franchises
- NSW/ACT Newsagents Association removes its CEO Chiang Lim
- The Saturday Paper to expand distribution into Adelaide and Brisbane
- Damon Stapleton to join DDB New Zealand as chief creative officer
- TV Ratings: Seven wins the night with over two million tuning in for MKR
- TedxSydney promises ‘varied and eclectic’ mix of creative work
- Nine makes key appointments ahead of video-on-demand service launch
5.06pm - Endota Spa launches new ad campaign encouraging the public to tell their mums how they feel this Mother’s Day. Read about the campaign here.
4.51pm Lee Lin Chin’s latest SBS 2 Clip for The Feed is pretty funny and involves her “quitting”.
3.50pm - Chinese courts have ruled in favour of the employees of now defunct digital agency Activate Shanghai, who sued their Australian former owner Ardent Digital for allegedly dismissing them without pay. Read the full story on Mumbrella Asia.
2.58pm - Ten’s Studio 10 has taken aim at Nine over footage of William and Kate which the network claims was stolen from their program.
2.12pm - Apologies for the delay. Newsletter is now on the way out and there is lots of news. Lexus dealers are pitching their media account worth around $10m, the TV networks have set the dates for their post Easter franchises with buyer wondering if Nine will get to a 40 per cent revenue share, while the CEO of the NSW Newsagents Association has been removed.
1.27pm - Saatchi & Saatchi Sydney’s executive creative director Damon Stapleton is set to join DDB New Zealand as chief creative officer after announcing yesterday he was leaving Saatchi’s after two-and-a-half years. Details here. Read more »
Endota Spa is celebrating mums in a campaign promoting their gift cards as the perfect gift for Mother’s Day.
Wanting to encourage people to tell their mothers how they feel about them while they are still able to hear it, the brand asked six participants to take part in quiz which prompted them to answer various statements from “When I imagine my mum, I see her…” and “If my mum were not around I would feel…”.
The participants were then asked to call their mums to relay their comments and feelings.
Endota spa content ,anager Kellie Langeliers said: “We really upped the ante and set ourselves a huge goal with this campaign. Endota is driven by our very real connections to our clients; most of whom are women. Mother’s Day is so important to our clients, who often span multiple generations, and so we wanted to create something that would speak to them, and connect to generations of Mothers and children.
The Shanghai office of Sydney-headquartered ArdentDigital was closed in November last year after the firm’s sister company BlueArc ran into financial trouble. All of its employees were sacked on the day of the closure without warning, and with pay owed to them, a Shanghai court has concluded.
The Shanghai Huangpu District Dispute Arbitration Committee has ruledthat the 10 former staff of Activate Shanghai are owed one week’s pay, payment of one month’s salary in lieu of notice and layoff compensation. Read more »
Seven and Ten have confirmed the launch dates for their key post Easter franchises, with Seven the first out of the gate with House Rules to return 7:30pm on Wednesday April 30 while Ten’s MasterChef will launch on Monday May 5 at 7.30pm. Nine is also expected to shortly announce the return date of The Voice, with the talent show also expected to launch in early May.
The networks have avoided launching their key post Easters franchises this Sunday to ensure they do not compete with the Logie Awards.
Media buyers have told Mumbrella that they expect the Seven and Nine Networks to perform strongly putting further pressure on the struggling Ten Network, which is bringing back Masterchef for its sixth season. There is also growing talk among media buyers about whether Nine will be able to reach its publicly stated goal of reaching 40 per cent revenue share ahead of its 2015 goal.
Victor Corones chief investment officer IPG Mediabrands, told Mumbrella: “It is possible for Nine to get that (40 per cent share) out of the market it is just a question on how they will continue to trade. I think the there will be downward pressure on Ten’s share delivery. If ratings can’t be turned around then that will put pressure on share delivery across the remainder of the year.” Read more »
Subway has launched a new animated campaign promoting its breakfast menu which sees a singing and dancing Sub alongside his “friends” poached egg, bacon, onion, tomato and baby spinach.
Created by Smoke Creative, the campaign positions Subway breakfast as a better way to start the day.
Subway Australia and NZ marketing director Gina Kahler said: “A Subway breakfast sub is a great way to start the day, we’re offering our customers a tasty and freshly prepared breakfast on the run that tastes great.”
The review of the Lexus dealer media account comes just weeks after the departure of TMS veteran Andrew Lamb from the agency.
“I can confirm that the dealer media buy business is currently under pitch,” said a spokesman for Lexus. Read more »
Lim who has been in the role for almost three years was removed yesterday, according to a statement by the NANA board in “in the interests of NANA and its members”.
In a statement put out by NANA President Andrew Packham, on behalf of the board, he said: “The Board of NANA has elected to remove the NANA CEO (effective 22 April 2014) – in the interests of NANA and its members. Read more »
Saatchi & Saatchi Sydney’s executive creative director Damon Stapleton is set to join DDB New Zealand as chief creative officer after announcing yesterday he was leaving Saatchi’s after two-and-a-half years.
Stapleton has been instrumental to the revival of Saatchi & Saatchi and was behind key Saatchi campaigns such Cadbury’s Joyville campaign, and its recent work on St George Bank. He has also worked on the Big W campaign featuring Modern Family’s Eric Stonestreet.
Justin Mowday, CEO DDB New Zealand, said:“He’s such a phenomenal talent and his work extends past epic TV spots and delves into experiential, activation and digital. Damon knows how to produce world-class work that can’t be ignored. He’s going to be a very exciting leader of our creative product.
“We’ve also been on the search for the best possible ECD and have realised he’s already here in Shane, so we’re excited to confirm him as our permanent ECD. Damon and Shane are both modern thinkers and together they will be a true creative force.”
Mike Sneesby, CEO of the yet to be named SVOD service, yesterday announced the promotion of Les Sampson to the role of head of acquisitions for the project. Sampson was previously director of acquisitions for the Nine Network.
In an email to staff Sneesby said: “Les is a terrific addition to the team, bringing with him many years’ experience both at Nine and on the local and international stage, as well as the very best contacts from television and film around the globe.” Read more »
The Saturday Paper, a weekly newspaper launched by publisher Morry Schwartz in March, is set to expand distribution into Brisbane and Adelaide from this Saturday.
Rebecca Costello CEO of Schwartz Media told Mumbrella: “We are moving into South Australia and Queensland. We originally had no intention of doing this early but reader demand has been strong with people telling us that they have been getting their friends to buy it and post it to them in Brisbane.
“At this stage we are airfreighting copies to Adelaide and Brisbane. In those cities we will be in newsagents as well but at this point there will be no home delivery.”
Attendees of this weekend’s TEDxSydney festival are being promised a ‘varied and eclectic’ mix of creative work in the 13 “Tasty Video Bits” (TVB), which will be played in between presentations on stage.
“We like to think of them being a little sorbet between the more intellectual heavy-lifting of the Ted day,” director of video content at TedxSydney Marque Owen told Mumbrella. “The tasty video bits are delightful, rays of colour and sunshine delivered straight to the the brains of our audience both in the room and online.
“This years selection is a very varied and eclectic mix including emerging producers and established geniuses. We have a mix of animations and live actions.”
One of the final TVBs ‘John Was A Good Man’, created by Kate Kazokas & Lucy Adelaide, features Jane Caro, Dr Karl, Philip Nitschke, Paul McDermott, Matt Moran, Andrew O’Keefe, Turia Pitt, Jessica Tovey, Urthboy and Fred Nile with each participant telling a short eulogy of their lives to date using third person and with video images of themselves being projected onto their own faces.
“It’s amazing, it’s a collection of prominent Australians musing about their own eulogies,” Owen said. “It’s phenomenal.”
My Kitchen Rules continues to bolster its audience following the Easter break, with 2.008m metro viewers tuning in at 7.30pm for the reality series, preliminary overnight ratings from OzTam show.
Seven’s Resurrection, which followed MKR, continues to shed viewers with a metro audience of 1.330m, down from an audience of 1.388m when it last aired before Easter.
However, both shows ensured Seven won the night with a 30 per cent share of the audience, with its closest rival Nine only managing a share of 18 per cent.
Nine News at 6pm was Nine’s most watched program delivering the network a metro audience of 1.227m which dropped away to 1.160m in the second half away. It managed to beat Seven News which had an audience of 1.173m for its first half hour, dropping away to 1.092m in the second half hour at 6.30pm.
Morning Update: Axe profiles history’s love stories that never happened; Two guys get slimed with food stuffs for charity; Apple marks Earth Day by trolling Samsung
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Couples throughout history have long relied on fate — or more appropriately, dumb luck — when it comes to meeting each other. Little did they know that their chance meetings could just as easily have not taken place at all, thanks to factors completely beyond their control. Axe and BBH London re-launch the Axe range (including new cans and package designs) with “Soulmates,” a spot that shows how a random bar fight, a group bow, or a couple of police officers stopped what could have been great love stories — all for the same guy.
Thankfully, there’s Axe, which eliminates fate forever, guaranteeing you true love — or at least some action. Tim Godsall of Biscuit directs the film, which set is to a cover of Harry Nilsson’s “One,” by Order of Era.”