Open Road remains biggest circulating mag while B&T increases lead on AdNews

open road magazineNRMA’s Open Road magazine has maintained its top spot for the number of copies it distributes from rival RACV’s RoyalAuto title in the latest Circulation Audit Bureau figures.

The Audited Media Association of Australia numbers released today shows Coles Magazine has the third biggest circulation with an average distribution of 1.35m copies in the six months to March. Open Road had 1.516m and RoyalAuto 1.463m.

Marketing magazine B&T saw a rise in its audited circulation of around 1,200 copies, with the Misfits Media free magazine securing an average circulation of 14,592 for its three editions in the half year period.

Rival AdNews has the fourth largest circulation for publisher Yaffa Media after Climate Control News, Food Service News and Aged Care News, and saw the circulation for its ten editions in the period dipping slightly from 6,292 to 6,228.

Woolworths Fresh Magazine reported a circulation of 749,623 for the period while Foxtel Magazine has 334,374.

Commuter newspaper MX distributed 77,831 copies on average in Sydney, 69,148 in Melbourne and 34,313 in Brisbane.

Woolworths confirms departure of former supermarkets marketing boss Jess Gill



Woolworths has confirmed the departure of former supermarkets marketing head Jess Gill from the company just a week after the abrupt departure of chief marketing officer Tony Phillips

This morning’s Australian Financial Review Rear Window column reported Gill, who was shifted from the supermarkets role to that of director of customer, brand and format when Philips arrives last year, was the latest casualty of a restructure led by new MD of food and liquor Brad Banducci.

A spokesperson for the supermarket chain confirmed the departure telling Mumbrella: “Jess has provided thought leadership over the past 3 years around store formats of the future, food for now and food for later strategies, own brand, store design and refurbishment plans.  Read more »

Masterchef hands Ten winning audience share as it also delivers in the demos

In a quiet night in TV Masterchef remained strong to be the only non-news show to crack the 1m viewer mark, helping Ten claim a winning audience share of 19.7 per cent.

Masterchef, kicking off from 7.30pm, pulled in 1.11m metro viewers, up on last week’s numbers of 1.025m at 7.30pm to see the elimination of hipster engineer Jared. The Masterclass portion of last night’s episode was watched by 912,000 from 8.30pm.

Masterchef and the Masterclass segment were the first and second most-watched shows amongst the key advertising demographics (16-39, 18-49 and 25-54).

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Citroën returns media to Vizeum after Audi appoints 303Lowe for creative

CitroenCar manufacturer Citroën has returned its media buying to Vizeum 15 months after it left the agency.

The decision comes after incumbent agency 303Lowe won the creative account duties for rival German marker Audi yesterday.

Nick Behr, managing director of Vizeum Sydney said in a statement: “We are delighted to have Citroën back in the Vizeum stable after a year hiatus. This is a testament to the quality of work, dedication to innovation and media specialism we currently provide Peugeot on a daily basis.” Read more »

Morning Update: Delta packs latest safety video full of memes; Unilever calls Pears review

Creativity-Online: Your Favorite Memes Take a Ride on Delta in Latest Safety Video

Delta just upped the stakes on how to create the most memorable airline safety video. Its latest video is basically one giant mash-up of internet memes, including “Charlie Bit My Finger,” Keyboard Cat, Dramatic Chipmunk, Overly Attached Girlfriend and Screaming Goat. The company says the film, from Wieden & Kennedy New York and directed by Matt Aselton of Arts & Sciences, is an homage to Youtube on its 10th birthday as well as another creative way to capture travel-weary passengers’ attention. It launches on board next week.

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Audi ditches Rapp picking 303Lowe for creative duties after competitive pitch

audiFull service agency 303Lowe has won the creative account duties for Audi after what the German carmaker has described as a “recent market test”.

The pitch is understood to have featured 303 and incumbents Rapp, owned by DDB, which retained the business just two years ago after another pitch.

“303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and of course, creativity,” said Kevin Goult, Audi Australia’s general manager marketing. Read more »

Network Ten general manager Russel Howcroft appointed to the board of Enero

Russel HowcroftTroubled holding company Enero has appointed former adman and general manager for Network Ten Russel Howcroft to its board.

Howcroft is a well-known figure in the advertising community as a regular panelist on the Gruen programs, and most recently led George Patterson Y&R in Melbourne and then nationally.

Enero owns ad agencies Naked Communications and BMF, PR agencies Hotwire and Frank PR and strategy shop The Leading Edge, but has seen its share price plummet in recent months after a series of disappointing financial results.

The appointment was announced to the Australian Securities Exchange today, with Enero Group chairman John Porter stating: “Russel’s vast experience and network in the industry brings a valuable asset set of skills to the board that will help to drive forward the group’s strategic goals.” Read more »

Streaming service Quickflix raises $775,000 for ‘working capital’ in latest investment round

QuickflixQuickflix has raised $775,000 from “professional and sophisticated” but unspecified investors as it looks to bolster its cash position following its latest capital raising.

The troubled video streaming company put its shares in a trading halt earlier this week as it sought a much needed capital injection from the market.

In a statement the company said the funds would be used for working capital and for the “continued development of the company’s streaming service and working capital”. Last week it announced it was dumping much of its own streaming operation, instead becoming a reseller of rival service Presto’s content, Read more »

Daily Mail pulls Foxtel ads after ‘comedy’ priests appeared on Catholic sex abuse articles

Screen Shot 2015-05-21 at 10.20.00 amThe Daily Mail has pulled down an advertising takeover for new Foxtel comedy series Open Slather after images of actors Stephen Curry and Shane Jacobson posing as priests appeared against articles relating to allegations of child sexual abuse by the Catholic clergy.

The takeover, which featured two full-length fixed ads – ads that stay in view as the user scrolls – started this morning and appeared on every news page on the website.

However, Daily Mail Australia managing director Peter Holder told Mumbrella it had pulled the campaign after being “made aware of this unfortunate placement”.

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APN News & Media pushes integrated offering to media buyers in Upfronts style event

Michael Miller speaking at last night's event

Michael Miller speaking at last night’s event

APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together.

The event saw representatives from APN’s newspaper arm Australian News and Media, broadcaster Australian Radio Network, outdoor advertising company Adshel and recently formed content marketing division Emotive take to the stage to push their wares.

CEO Michael Miller used the event, which came after an investor day in which the company made a number of announcements regarding paywalls and digital outdoor, to push its overall offering. Read more »

KiisFM boss warns returning Hamish and Andy are ‘no silver bullet’ for rival Hit Network

Davis speaking last night.

Davis speaking last night.

The boss of KiisFM has fired a shot across the bow of rivals Hit Network ahead of the return of star duo Hamish and Andy to the radio later this year, declaring their Drive timeslot the radio battleground of 2015.

Speaking at APN News and Media’s media and client briefing last night Australian Radio Network (ARN) CEO Ciaran Davis said: “For us the Drive market is critically important.

“Let me just say now it is a very different landscape to 2010 when H & A (Hamish and Andy) – I don’t like to say their names – were the only national Drive show. Today you have four very good ones – TripleM, you have ourselves,  you have Nova and you have Hamish and Andy.

“The competitive landscape is incredibly different. Drive accounts for 12 per cent of overall listening so even if Hamish and Andy were doing the shares they were doing in 2010 – which I doubt because they are up against three other national shows – the overall impact in terms of share, the station and the overall impact on the network will be not as strong as the silver bullet some people might want.” Read more »

Marketers failing on social media as customers want offers not conversation claims study

SensisMarketers are failing to give consumers what they want on social media after mistakenly believing the public are keen to have a two-way conversation with their brand.

A study from marketing services specialists, Sensis, found consumers are more interested in receiving offers, incentives and give-aways than merely talking to companies.

The results of the Sensis Social Media Report, which spoke to 1,100 businesses and 800 consumers, is likely to surprise many marketers who have been taught not to overtly sell on social platforms but to “engage” on a more conversational level.

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The fight for PR turf, secrets of successful campaigns, free speech and ad bans to be discussed at Mumbrella360

Senior executives from The ABC, Fairfax Media, News Corp and Bauer Media and top ECDs from Droga5, The Special Group and 303 Lowe are among the final panellists to be announced for Mumbrella360, which takes place in a fortnight’s time.

Steve Coll executive creative director Droga 5 at Mumbrella 360 2014.

Steve Coll, ECD at Droga 5, at Mumbrella 360 last year

The full lineup for four more panels have been released today. They cover the fight for what was traditionally media agency turf, how advertising is regulated, the realities of free speech and the secrets of a great creative campaign.

In The Great Convergence, panellists will debate the changing battle for agency turf. The debate was inspired by UM boss Mat Baxter’s declaration that his company was no longer a media agency and would be in a position to fight for earned media against traditional PR agencies. At the time, his claims were rebutted by the Group CEO and founder of PR agency One Green Bean and ad agency Host, Anthony Freedman, who will be on the panel.

Also on the panel is social strategist Karalee Evans, who blogged earlier this month on “the Great Convergence” of agency offerings. Evans has worked clientside and at PR, creative and digital agencies. And Steve Coll, ECD of creative agency Droga5 who is a long time champion of creating campaigns that generate PR, will also be part of the conversation.    Read more »

NSW Blues fans provide ammunition for rousing team-talk in second ‘Fuel the Fire’ campaign

Insurance firm GIO has again thrown its brand behind the NSW Blues with Leo Burnett Sydney re-launching the ‘Fuel the Fire’ campaign which this year includes a motivational team-talk with a difference.

GIO invited fans on social media to submit messages to the Blues team which have been curated into an inspirational team talk. The rousing talk was delivered yesterday by State of Origin legend Mark Geyer immediately after the official team announcement at The Star.

Read more »

Max Uechtritz to depart as Seven closes investigation unit amid newsroom cuts



The Seven Network has confirmed the departure of Max Uechtritz executive producer of the TV Network’s investigations and features unit.

Yesterday Mumbrella revealed that Seven was wielding the knife less than 12 months since it last laid off staff, with at least two staffers being made redundant and another 12 staff set to be redeployed, some interstate.

Uechtritz, who has been with Nine Network and the ABC, is understood to have resigned amid the cost cuts, with reports he was on a $500,000-per year salary.

Read more »

Fairfax to axe journos from AFR, The Age and Sydney Morning Herald according to reports

Fairfax_Media_logoFairfax Media’s management is understood to be a preparing for another major round of job cuts across The Sydney Morning Herald, The Age and The Australian Financial Review.

A piece in today’s Rear Window column in the Australian Financial Review said management were preparing for the cuts, but said “the precise size of the program is not yet final”.

Mumbrella understands that this latest rounds of staff cuts, which comes after the 1,900 job losses of 2012 and a further smaller round of job cuts at the metros in 2014, is likely to occur in the second half of 2015.
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UK ‘poverty porn’ less appealing to viewers than Struggle Street as Wonderland boosts on finale

life on the doleThe plight of Britain’s jobless proved far less appealing to local audiences than Australia’s with Nine’s airing of British documentary Life on the Dole failing to hit the heights of SBS’s Struggle Street last week.

While the second and third instalments of the doco about Mount Druitt residents got  828,000 viewers last week, Life on the Dole could only manage 580,000 between 8.40pm and 9.40pm for Nine.

That put it fourth in the timeslot behind Criminal Minds on Seven (718,000), the finale of Wonderland on Ten (635,000 –  up from 535,000 last week) and Agony on ABC (605,000) according to OzTam overnight metro ratings. Read more »

Pizza Hut predicts online sales bonanza as TV push kicks off to promote Visa Checkout deal

Pizza Hut has predicted its online sales will rise “significantly”, particularly through mobile phones, after an agreement that will enable consumers to pay using Visa’s automated system, Visa Checkout.

The two companies have collaborated on a new 15-second TV spot to promote the partnership that will run across all major capital cities until early June.

Visa’s creative agency Clemenger BBDO Sydney developed the ads, with “input” from Pizza Hut, who stressed Host remains its agency of record. Read more »

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