Innocean: Mumbrella Creative Agency Review – A good car agency desperately needs a new client
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Innocean has fared over the last 12 months.
Not the most popular choice to be included in this report. One panellist echoed the view of a number of others with the one-word summary, “who?” This view comes through in our survey. Innocean receives a kicking in almost every category, coming near bottom for creativity, planning, talent, commercial success, and rock bottom for its impact on the industry, talent and momentum. It does well in one category, however: client stability.
The screen industry should run on ingenuity, not politics
Popcorn Taxi’s Chris Murray suggests a taxi service and pie van could keep the industry moving – an industry that should be founded on ingenuity and creativity rather than politics.
It would seem, based on serial offenders to the numerous blogs in and around the Australian Film Industry, that as a generalisation, filmmakers have a lot of time on their hands.
Host: Mumbrella Creative Agency Review – A subdued year for the newly wed
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Host has fared over the last 12 months.
Host has a pretty good excuse for having had a quieter year than usual. The agency can no longer claim to be the best independent agency in Australia, having sold a majority stake to French group Havas in July, making a wealthy man of Anthony Freedman, who founded the agency a decade ago.
Adland’s authenticity crisis
So is there something about advertising culture that creates an instinct to behave in an inherently inauthentic way?
The latest example comes to us courtesy of Panasonic. Read more »
Grey Melbourne: Mumbrella Creative Agency Review – an effective ‘safe pair of hands’
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Grey Melbourne has fared over the last 12 months.
Grey Melbourne has built a solid reputation as a government communications specialist, and is described by one panellist as “one of the safest pairs of hands in advertising”. So it is a little ironic that its sibling is G2, a self-styled ‘vice agency’ with British American Tobacco as its biggest client.
Suburban Mayhem: Adapting The Slap
Originally a book by Christos Tsiolkas, The Slap has been adapted into an eight part mini series.
Georgina Pearson spoke to its creators about the challenge of adaptation.
The visual translation of print to film is a familiar road, one well travelled by Hollywood. However; delivering a virtually seamless translation requires a tad more finesse – and is an art now increasingly rare. Even more so, if the print in question is a critically acclaimed, award winning novel of international popularity.
Can something as commercial as advertising be considered art?
In this guest posting, Peter Biggs wonders whether the Nike swoosh belongs in the Louvre.
Advertising and art are subjective worlds: what is beautiful to one is ugly to another, or what’s genius on the one hand is stupidity on the other. I mean, the Mona Lisa isn’t exactly a hottie, is she? And the idea of a clown and a petty thief endorsing fast food seems ludicrous, right?
Science Friction: The ups and downs of Terra Nova
Filmed on the Gold Coast, Steven Spielberg’s latest TV offering, Terra Nova is the most expensive show ever made. It goes to air in Australia this weekend.
Between floods, inflation and fired staff, the production has had as many dramas off screen as on.
Bringing the A-Game: Outdoor broadcasts
Whether it’s NRL, AFL or a cooking contest, everyone loves to watch ‘the big match’. Colin Delaney goes on location to meet the unsung heroes of the outdoor broadcast team.
It’s the grand final and all events of the past winter have led to the next two hours. A nation’s eyes are tuned into the green pitch. True fans wear their team’s colours while the rest of the country have decided on which side they hate the least.
GPY&R Sydney: Mumbrella Creative Agency Review – Is the agency that ‘understands Australians’ stuck in a rut?
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how GPY&R Sydney has fared over the last 12 months.
Australia’s oldest advertising agency is looking a little out of breath. Though plans to rejuvenate GPY&R Sydney are now well under way under MD Phil McDonald and national CEO Russell Howcroft, the perception in the market is that Patts is a once magnificent agency that has lost its way, perhaps never to return to the form of two decades ago.
Account people, bag carriers? No. We’re creative entrepreneurs
In this guest post, Chris Kay suggests that this week’s opinion piece on the death of the account handler underestimated the value of a great suit.
Watching Campbell in the latest season of Mad Men, it’s pretty clear that although comical and at times charming and annoying in equal measure, that this archaic view of the ‘suit’ underplays the growth in importance of the role. Being a bill-payer, a coffee-pourer, a timekeeper, or a bag carrier, is a lazy perspective on the immense value of a great ‘suit’.
Group buying ads and the re-birth of copywriting
In this guest post, Peter Rush explains why writing ads for group buying sites is like a biker performing an extreme ramp jump.
Last week, in a job interview at a Pyrmont agency, I was asked to write a block of copy for one of those daily-deal group buying websites that are popping up everywhere. I’m told – but don’t believe – there are now 800 of these sights in Australia competing with the likes of Groupon and LivingSocial for our impulse purchases. You Google it, I’m busy. A civilian glancing at the sites sees bargains: “A Bali holiday, my fiancée’s name on a grain of rice and a colonic flush for just how much?!” But to a copywriter these sites offer a thrilling new subgenre.
GPY&R Melbourne: Mumbrella Creative Agency Review – a revamped office and working model is paying off
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how GPY&R Melbourne has fared over the last 12 months.
In a converted department store on Collins Street, change is afoot. Though there is little suggestion that former glories are about to be dramatically resurrected at Patts Melbourne, the agency has been quietly establishing itself as one of Australia’s best agencies by bringing itself up to date.
Bridging the Gap: Rising Indigenous filmmakers get deadly
While the annual Deadly Awards highlight the achievements of the Indigenous film and television community, Georgina Pearson looks at how the industry is bridging the gap between our current successes and the professionals of the future.
Droga5: Mumbrella Creative Agency Review – a charmed brand with plenty to prove
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Droga5 has fared over the last 12 months.
Droga5 is an agency with a charmed brand, and one that punches well above its weight. Still a young, smallish agency with 50 staff, our survey places Droga5 as Australia’s fourth best player, beating plenty of more established, far bigger, but less fashionable shops.
Death of the bag carrier
In this guest posting, 
Sangeeta and William Leach argue why the agency account management function is deeply flawed.
Over-paid bag carriers. Empty suits. Paper pushers. Today’s account person comes in for some pretty tough criticism. Is it all deserved? Probably not. Is there a problem? Definitely.
DDB Sydney: Mumbrella Creative Agency Review – solid year for a big player with ‘stickability’
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how DDB Sydney has fared over the last 12 months.
With nearly 50 years between them at DDB, chairman and CEO Marty O’Halloran, group MD Chris Brown and MD Leif Stomnes have been charting a steady, prosperous path for the Sydney office. Built on four pillar clients – McDonald’s, Telstra, Tourism Australia and Volkswagen – DDB Sydney has a reputation as a large (around 240 people work in the DDB building), solid, outfit that produces consistent, effective work.
DDB Melbourne: Mumbrella Creative Agency Review – double blow for a powerful player
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how DDB Melbourne has fared over the last 12 months.
A large company with 145 employees, DDB is one of Melbourne’s most powerful agencies and has earned its place over many years as a cornerstone of the industry. But to lose Coles and much of ANZ in a single year is enough for the market to wonder if DDB Melbourne can fully recover from an annus horribillis.
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