The ten ideas from CES I wish I’d had

Jonathan Pease

With over 3,600 exhibitors and hundreds of speakers there were a lot of new ideas and inventions at the Consumer Electronic Show (CES) in Las Vegas this year. Here Jonathan Pease distills them to the ten he’s most jealous of.

B BOOTH – They call themselves ‘The Talent Discovery Company’ and the concept is simple. Imagine a casting booth where anyone can audition for anything they like – modelling, acting, reality TV, singing, etc. Read more »

It’s just social media management, right?

venessa paechWhile many people don’t know the difference between a social media manager and community managers Venessa Paech argues defining which one you need for a role is vital for success. 

I’ve led social media and community management for companies, hired, and worked with many social media managers and community managers.

Let’s be honest – the two roles are often confused. The number of blog posts trying to explain the difference should be a tip-off. Read more »

Credit where it’s due: MLA’s lamb campaigns

credit where its due logoAs the MLA unveils its latest Australia Day lamb ad we give Credit Where It’s Due to the legacy of clever campaigns which have come before it. 

Selling lamb is not the most glamorous of briefs for any marketer or agency, but somehow every year Meat and Livestock Australia’s Australia Day campaign captures the public’s attention. Read more »

How can you charge your mobile campaigns?

lisa boraWhile mobile is taking an increasingly large chunk of consumers’ time marketers are slow to divert their ad spend. Google’s Lisa Bora looks at how it can be used effectively to make compelling campaigns.

Does size matter? When it comes to screens, Australian advertisers seem to think so, devoting just 8 per cent of total ad spend in Australia to mobile, despite them taking up a third of total daily media consumption.

Will this change in 2015? Many Aussie advertisers say that they recognise the importance of mobile but are uncertain how to proceed. Read more »

Charlie Hebdo offends – and we must defend its right to do so

bill-durodie-28483-3494In this cross-posting from The Conversation Bill Durodie of the University of Bath argues in the wake of the attack on Charlie Hebdo offices by gunmen society and the media have a duty to overcome the censorious culture which has seeped into Western societies.

The motive behind the tragic shootings at the headquarters of satirical weekly magazine Charlie Hebdo in Paris has not yet been confirmed but it seems clear that there is a link between the publication’s stance on controversial content and the decision by several masked gunmen to launch such a murderous attack against the staff.

The perpetrators of the attack, in which 12 were killed and several more critically wounded, must be apprehended – but, more broadly, we also need to reaffirm the importance of absolute freedom of expression in an open society – regardless of how offensive it might be to some and, on occasion, how puerile it may become. The solution to bad ideas – as the enlightenment philosopher John Stuart Mill noted – is not censorship but more speech with which to counter them. Read more »

What now for Ikon?

Alex Hayes headshot 2014From an agency revered by its rivals Ikon has fallen to become one fighting for its very existence. Mumbrella editor Alex Hayes looks at what caused this fall, and what the agency can do to build from here.

News of the resignation of James Greet as CEO of Ikon Communications has come as a surprise to many in the industry. Retaining the Commonwealth Bank account made it appear the once-revered agency had started to emerge from what had been a very deep trough.

But scratch under the surface and it’s clear Ikon is still an agency dealing with a lot of issues.

Read more »

Why cash and copyright are bad news for creativity

copyright symbolIn this cross-posting from The Conversation Dan Hunter of Swinburne University of Technology explains why current copyright laws are actually a hinderance to creativity.

Imagine you were asked to write a law that encouraged creativity. What would it look like? Whatever your answer, it’s pretty clear that it wouldn’t look like copyright.

Which is weird, right? Because copyright is supposed to be the law that spurs creativity. The problem, it turns out, is that the central features of copyright are directly opposed to the things that support creativity. Read more »

Think 2014 was disruptive? You ain’t seen nothing yet

alexAs we come to the end of the year Mumbrella editor Alex Hayes looks back at some of the big themes from 2014, and how they will affect the industry in 2015.

It’s been just over a year since I took over from Tim in the hot seat looking after the day to day business of the Mumbrella website.

It’s been a steep learning curve. But then it feels like everyone in the industry has been on a similar learning trajectory too. Read more »

A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

Are you struggling to feel festive? Then look no further as Mumbrella’s creative reporter Miranda Ward wraps up of how brands around the world have been promoting themselves this holiday season to inject a bit of cheer ahead of Christmas Day.

1. While it was hard to go past John Lewis’ effort this year, the favourite Christmas ad, in the Mumbrella office at least, was this one from Mulberry. It plays with the competitive nature of gift giving within families, with each family member attempting to one-up each other with its gifts with one lucky member receiving a puppy that waves and a unicorn, with both gifts being outrated by Grandma’s efforts. Read more »

Is the ad industry much of an industry at all?

adam-ferrier-2-copy

For all the talk about collaboration, the advertising industry spends a lot time throwing stones at competitive rivals and the industry as a whole. As we approach 2015, Cummins&Partner’s Adam Ferrier argues it is time for the industry to work together toward some common outcomes. 

Bloomberg Business Week has just done something that no agency ever has – they published a list of the work from their rivals that had made them jealous – and all the other great stories other publications had written that they wish they had.

Why hasn’t this article been written by an agency in Australia? Read more »

Hollywood is missing a major revenue stream with its trailers

tyler greerWith 2015 set to be a year of blockbuster movies trailers are amassing millions of views. In this guest post Tyler Greer argues Hollywood is missing a trick by not attaching pre-roll ads to this premium shareable content.

Star Wars and Mad Max. Unless you had something more important to do, and it’s difficult to think of what that might have been, you’ll have joined the collective inhale of breath as the trailers for these two 2015 film releases went live recently. The bad news is that both movies are still months away. The good news is that Jar Jar Binks doesn’t seem to be present in either. Read more »

From Spreets to Tumblr: Yahoo!7 plots its future

It’s been a year since Ed Harrison quit his role heading Fairfax Media’s sales team to be CEO of Yahoo!7. As Harrison marks nine months in the role, he sits down with Nic Christensen to talk about where he sees the digital joint venture going.

Ed-Harrison-4

The last couple of years have been challenging for Yahoo!7.

That might be why nine months into his role Ed Harrison, the third CEO of the digital joint venture between Yahoo! and Seven West Media in three years, wants to make it clear his approach is markedly different to his predecessors. Read more »

Mumbo Jumbo: Programmatic advertising

Nic HodgesProgrammatic. There are few buzzwords that have been thrown around with as much enthusiasm over the past few years. And there’s a good reason – programmatic advertising has arguably changed the face of digital media buying more than any other technology. But how exactly does programmatic work, what impact is it really having, and is a programmatic robot going to steal your job? Nic Hodges explains. Read more »

Australian media passes its big test

Tim BurrowesOverall, Australia’s media outlets did themselves proud in one of their most challenging days, argues Mumbrella’s Tim Burrowes   

In its 58 years, there will have been few days as tough for the Seven Network as yesterday.

Thrown into live programming moments after the Sydney siege began opposite its Martin Place studios, the network’s team barely put a foot wrong in the rolling coverage which as I write has now been going for 24 hours. Even after having to evacuate its newsroom, Seven kept it together.

The first test came just 60 seconds into that broadcast. Read more »

Q&A: how the Sydney siege was reported by the public and news professionals

julie posetti Australian media academic Julie Posetti watched the coverage of the tragic Sydney siege break on Twitter late at night from Paris, where she is on secondment from the University of Wollongong as a Research Fellow with the World Association of News Publishers and the World Editors Forum. Here she discusses the way the drama was reported in a cross-posting from The Conversation.

1. How did you follow the drama as it developed? Read more »

The un-negotiated contract: Why the fight for access to data and information has never mattered more

ChrisStephenson

The media model has been rewritten in the past decade, but Chris Stephenson asks should the industry do more to make sure the consumer is on board with it.

At some point in the last decade a long-established contract between people, media and brands fundamentally changed. What is gradually and incrementally replacing it is an un-negotiated contract – in which information is the new currency, insights and utility are the new value, and the fight for the control of data -whether you realise it or not – is one in which you are already engaged.

Read more »

The ad industry need to embrace its incompetence to get better

eaon pritchard red jelly planner stragetyIn this guest post Eaon Pritchard examines the phenomenon of incompetent people not realising how bad at something they are, and applies it to advertising.

You may be familiar with the case of one McArthur Wheeler. Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.

As lemon juice is usable as invisible ink, Wheeler was certain that it would render his own face invisible, and therefore prevent his face from being recorded by the surveillance cameras. Read more »

Australia eyes missing billions with very own ‘Google tax’

Anthony TingAfter the Australian Tax Office yesterday announced it was investigating several multinationals for tax minimisation Antony Ting examines what a ‘Google tax’ would mean for Australia in this cross-posting from The Conversation.  

Joe Hockey has hinted he may introduce a “Google tax” as a new weapon to tackle profit shifting by multinational enterprises. The Treasurer’s suggestion is not only political as a counter to aggressive tax avoidance by multinationals, but also suggests the government may not have full confidence in a successful outcome of the G20/OECD work on base erosion profit shifting (BEPS). Read more »

 
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