In a piece that first appeared in Encore, solicitor Alison Eveleigh says the first thing successful start ups require is a solid legal foundation.
We may be lawyers, but we understand that reviewing legal documents can be painful, and is often the last concern of budding entrepreneurs who just want to get their product to market. Read more »
In this guest post, OgilvyOne creative director Rob Morrison argues that B2B marketers need to remember to treat their audience like people
First a confession: as a fresh faced junior copywriter I once put a business-to-business concept in front of my creative director which included a briefcase. It may even have had a balding man wearing glasses dressed in a business suit. Yep, I played to the clichés.
I was young and naive. Read more »
In this crossposting from The Conversation, former Ansett marketer Maxwell Winchester argues that Qantas and Virgin are risking alienating ordinary customers by concentrating too much on those who turn left.
Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their Chairmans’ lounges. But is this a wise strategy? Read more »
All good things must come to an end but returning from a stint overseas can be bittersweet. In a feature that first appeared in Encore, Matt Smith looks at the benefits and challenges of coming home.
Coming back after a lengthy stint working overseas isn’t always easy – and it’s not just the returning expats that find it tough going. Read more »
Consumer responses to the question of ‘why’ are often unintentional lies and therefore the wrong basis for marketing insight, say Ashton Bishop and Gary Wilkinson in a piece that first appeared in Encore.
You are a liar. And so are your customers. Okay, so now you’re offended. We don’t like to think of ourselves as liars. Why? Because lying suggests self-serving manipulation and deceit. So what about when we’re not being manipulative, self-serving, deceitful or otherwise – but we’re still fibbing? It’s called confabulation and we all do it all of the time. Read more »
The director of All This Mayhem on making a film charting the rise and fall of skateboarding legends, brothers Tas and Ben Pappas.
How did you get involved with the project?
When I was a kid I used to skateboard at Prahran and I knew the Pappas brothers who skateboarded there. I made two previous docos and then prior to Ben’s death, I would see him occasionally. I was kind of around even when he died. I was always present but it just didn’t feel right making the film at the time because I knew all of the people involved and it was such a raw wound. It felt wrong to attack it even though people had said to me, ‘you should do it, you should do it’. Read more »
Earlier this year, the ABC’s managing director Mark Scott announced Australia’s public broadcaster would begin a search “to find creative ways to deliver news to children and teenagers”.
Multi Channel Network, best known as MCN, was this year’s Mumbrella Sales Team of the Year. In a series from Encore profiling the 2013 Mumbrella Award winners, Megan Reynolds talks to the team behind the organisation and finds out what makes it such a successful sales outfit.
In a shimmering highrise overlooking Sydney harbour, the offices of Multi Channel Network (MCN) tower above the company’s former home in Pyrmont Bay. Sixteen years ago, the subscription TV sales company had just 20 staff working in the corner of Foxtel’s then headquarters. Read more »
This extract from Paul Barry’s book Breaking News: Sex, lies and the Murdoch succession, first appeared in Encore. Rupert Murdoch’s papers have long been known for having an appetite for scandal – particularly in the UK.
As it struggles to find new revenue models, Fairfax is getting serious about developing an events business, but Andrew McEvoy faces a tough task, argues Mumbrella’s Tim Burrowes
Yesterday Fairfax Media made a big move, hiring Andrew McEvoy, the boss of Tourism Australia, to lead its events division.
And like many big moves, it’s a hard call on how this one will go.
There’s plenty of fuel for cynics to talk about why it won’t work, and a lot of ammo for those that see it as making sense. Read more »
There used to be a time when the boss of an ad agency worked directly with their client’s CEO. Read more »
In a monthly feature that first appears in Encore, Esther Clerehan answers agency and career questions.
I’m just about to start out in the business (assuming all things go well and I can find a job post AWARD school) and was wanting to know a little bit about working overseas. It’s been a dream of mine to work in places around America and Europe – particularly New York – but I don’t have any real idea of what would need to be done to secure a position over there. Should I be looking to join an agency in Melbourne that has international offices, or is that not the most important thing right now? Read more »
I first ran into Mark Brandon Chopper Read at Sydney’s Enmore Theatre in April 2003. I was charged with interviewing the late great man for music television station Channel [V].
Back in 2000 I’d had the pleasure of meeting Eric Bana as a guest on my late night show “The Joint” when he was talking up his starring role as Mark Read in the feature film “Chopper”. I became fascinated with the real Chopper Read after that and was thrilled at the chance to finally meet this infamous identity myself. Read more »
I must confess I’ve done some journalistically onanistic things in my time.
But reviewing a book for which I’ve written a chapter may just take the biscuit.
Nonetheless, here goes. Read more »
The announcement that Jamie Oliver is set to be the new face of Woolworths is a potential game-changer in the supermarket’s war with Coles.
Over more than a decade and 100 ads, Oliver had a huge impact on sales for Sainsbury’s in the UK. Here we offer ten of the best.
Feeding your family for a fiver: Read more »
Fairfax group editorial director Garry Linnell responds to Andrea Carson’s criticism that recent journalism redundancies have decreased the level of scrutiny given to business reporting.
Oh dear. On the sports field athletes are taught to ignore the crowd. And so it should be in journalism. Normally the ill-informed ravings of an academic like Andrea Carson would disappear into the ether, just another small murmur from that overflowing grandstand filled with the media spectatorati. Read more »
The Glue Society co-founder Jonathan Kneebone today gave the keynote address at The Festival of Branded Entertainment. Here is an edited text of his speech:
I have to start by saying that I genuinely hate the expression “branded content”.
I think perhaps even more than that, like most people in the real world, I have absolutely zero interest in watching something called “branded content”. Read more »