What the experts will say at AIMIA – take two

A year after he predicted what the experts would say at AIMIA’s digital advertising event Julian Peterson has another crack ahead of today’s event.

Doesn’t time fly? Reading last year’s article predicting what the experts would say at the AIMIA conference I’m struck by how little has actually changed in the past 12 months, so it will be interesting to hear what the experts have to say this year.

In the meantime I’ll try and predict their predictions for the near future of digital advertising:

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The Encore Score: The popularity battle of the reality TV show hosts

Brooke Hemphill crunches data from the Encore Score to find out which Australian reality show has the most popular hosts and the demos they perform strongest in.

While the official 2014 television ratings period is yet to kick off, the battle of the reality shows for the year has already begun with Seven, Nine and Ten coming out the gates early with My Kitchen Rules (MKR), The Block and The Biggest Loser respectively. So far MKR can claim the bragging rights for the highest ratings hovering around the 1.6m viewer mark for each episode but the war has only just begun and the networks will be doing everything in their power to ensure the decks are loaded in their favour. Read more »

Do charities realise the damage street fund raisers do to their brands?

tim burrowes landscapeAggressive charity fund raisers are causing brand damage, argues Mumbrella’s Tim Burrowes

The other day I watched an overly aggressive Save The Children ambassador almost knock a cup of coffee from a man’s hand on Sydney’s George Street.

A couple of days after that, I felt thoroughly patronised by an Amnesty International representative during an awkward social exchange in Martin Place.

And last Thursday, a Cancer Council worker rudely interrupted my phone conversation as I walked up Queen Street in Brisbane.

Not that these mercenaries really work for those organisations of course. They’re just wearing the tabards. Read more »

Is the ABC/SBS efficiency review a threat to the public broadcasters?

Get upIn recent days public broadcaster the ABC has been under fire from the Coalition, with the Government last night announcing an ‘efficiency review’ for both the ABC and SBS. Mumbrella deputy editor Nic Christensen questions how much of the feud is smoke and mirrors and whether the ABC is really under threat from the Coalition.

Anyone only casually following the news cycle in recent days could be forgiven for thinking that Tony Abbott had told Radio 2GB’s Ray Hadley he wanted to see the ABC abolished. Read more »

In Conversation with Erik Jensen: ‘We’re a niche product with mass market aspirations’

EJWith the launch of The Saturday Paper looming Bill Birnbauer in a cross posting from The Conversation sat down with the new newspaper’s young editor Erik Jensen.  

Businessman and publisher Morry Schwartz’s decision to appoint a 25-year-old, relatively unknown journalist to edit the first serious newspaper launched in Australia in more than four decades might be a “courageous decision” in the Yes Minister sense Read more »

GPY&R boss: ‘Time to shake out old school advertising’

Hero imageFollowing yesterday’s sudden departure of GPY&R Melbourne’s managing director Steve Doherty, Ben Coulson and Jason Buckley explain to Alex Hayes why change ‘had to come’,  and why staff ‘cheered’ it.

The mood around the Collins Street offices of GPY&R today was upbeat, with staff laughing and joking together, despite the announcement at 5pm yesterday that Steve Doherty, who had been with the agency for more than 20 years and led it for the last two, had exited.

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Journalistic utopias don’t work

tim burrowes landscapeThe Global Mail’s threatened closure is a huge missed opportunity for journalism, but there are lessons to be learned about letting journalists run the show, argues Mumbrella’s Tim Burrowes.

Back in what I now realise were the final golden years of local newspapers, my first job saw me working with a wonderfully resourced team. Experienced, well-paid journos, steeped in the crafts of reporting. A room full of knowledgeable sub editors who knew the beat intimately and were on hand to stop cub reporters’ idiotic mistakes from making it into print. And a small army of photographers available to record every golden wedding anniversary and house fire. Read more »

How Downton Abbey gets away with breaking all the rules

LukeRatings favourite Downton Abbey is a success because it doesn’t follow all the traditional rules of television writes the University of Melbourne’s Luke Devenish.

When Downton Abbey finally returns to our tellies for a fourth season (we hope it will be “soon” but Channel Seven is keeping its powder dry) it’ll be sans its scheming troublemaker. Australian fans are eagerly awaiting the new season – as reports from the UK and the US indicate there are big changes in store.

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Why QR codes will not sell your herbs

An ad for ‘free streetside herbs’ is a prime example of when using QR codes is useless, argues Alex Hayes.

This morning I stumbled across the most baffling piece of advertising, which used a piece of technology most people don’t use, placed in an spot it is difficult to stop in, without explaining what it was promoting to a group of people who do not have time to stop and find out.

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Facebook isn’t dying but it needs to evolve more

PatrickSocial media platform Facebook isn’t dying argues RMIT’s Patrick Kelly, however to maintain its dominance the website needs to evolve

Researchers John Cannarella and Joshua Spechler from Princeton University made headlines last week when they predicted that Mark Zuckerberg’s almighty Facebook would shed 80% of its users by 2017.

The study follows reports that more than 11 million young people have left the social media giant since 2011. Read more »

Candy Crush Nintendo: The changing world of video gaming

While gaming is touted as one of the next big things for advertisers Scott Heron looks at what this week’s events with Candy Crush and Nintendo tell us about the state of the industry

It was an interesting week in video gaming as Nintendo’s stock slid 20 per cent on poor earnings , while a social media gaming company called King.com successfully trademarked the word ‘candy’ in the US.  Read more »

Give your next digital campaign laser death beams

While continual optimisation is admirable, Ryan Sproull argues marketers and agencies need to look to do something radical to really evolve.

I’m a big fan of X-Men.Yes, this is going to be one of those digital-strategy articles that start out talking about comic books. You know the ones. Read more »

Screen Australia CEO responds to the Nicole Kidman travel grant story

Screen Australia CEO Graeme Mason responds to Mumbrella’s story Australian taxpayers pay for rich lister Nicole Kidman’s trip to film festival.
Screen Australia would like to clarify its financial support for the international launch of The Railway Man at the Toronto International Film Festival. This is unfortunately necessary due to misinformation which has come out in the media. Read more »

Inside the Trojan Horse

Last year DDB launched its problem solving hub Shaper claiming it would be something never before seen in Australia. Seven months in Darwin Tomlinson shares some of the lessons so far.

A year ago, a small group of us set out on a mission: to create an innovation lab freed from the pressures of the day to day and in doing so help infuse thinking to support changing the wider agency model. We didn’t know exactly where this aim might take  us and we certainly didn’t know it would take us nearly six months just to develop an  answer. That answer was Shaper. Read more »

Why do so few marketers have any sense?

Taste, smell and touch are proven to change behaviour, so why are they not included in more marketing briefs ask Ashton Bishop and Gary Wilkinson?

The 2013 Roy Morgan Image of Professions survey puts advertising people right down the bottom sandwiched between real estate agents and used car sales people. Read more »

The Encore Score: What Australians really think of Kyle and Jackie O

kyle jackie oWith Kyle and Jackie O returning to the airwaves this morning on the freshly rebranded Kiis1065, we take a look at the Encore Score data that reveals the intricacies of the pair’s popularity.

During a 2007 interview with Andrew Denton on the ABC’s Enough Rope, Kyle Sandilands said: “I know that there’s sort of three groups of people. There’s the ones that like you, the ones that hate you and the ones that couldn’t care less and don’t even know that you exist. So I just like to service the small group that like me and ignore the other two huge groups.” Read more »

Radio’s revolution: Why today is the day that everything changes

tim burrowes landscapeToday marks one of the most extraordinary days Australian commercial radio has ever seen, argues Mumbrella’s Tim Burrowes.

If, like me, you never sleep well on a Sunday evening as your brain returns to work mode, spare a thought for the insomnia experienced last night by most of Australia’s radio community.

The back to work blues of the 4am alarm call after a long summer break will have hurt.

But now we’re back in survey territory. And this is the year that everything is going to change. Read more »

Why our agency will never work with a betting client

With controversy around betting adverts continuing to make headlines Michael Abdul explains why his agency has decided to never work with a betting client.

As an industry we take a lot of criticism from the general public about our perceived lack of morals. On the issue of gambling advertising, I think they may have a point. Personally, I don’t want my agency producing advertising that might end up convincing a problem gambler to risk their home or the money they need to put food on the table for their family. Read more »

 
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