Magazine legend Ita Buttrose has just been named Australian of the Year. She speaks to Encore about the launch of Elle magazine, the second installment of Paper Giants and the future of tablet publishing.
You’ve just been named the 2013 Australian of the year. How does that feel?
It feels pretty good actually. It was a big surprise when the PM read out my name because I was there with many other distinguished Australians who have all contributed in so many ways to shaping the nation. You’re in very good company when you’re a finalist in the Australian of the Year and you think, that’s my name. Goodness. So it was very exciting and quite a moving time for me. Somebody said to me ‘you looked a bit emotional’ and I said ‘well, it is an emotional moment to be called Australian of the year’. Read more »
How did you get into the PR industry?
Well, I was working as a waitress in a cocktail bar… Well almost. I was working in a bottle shop in Double Bay after leaving five years of journo- ing at News Limited, two years of bumming around Europe and two years learning about wine and “marketing” at Roseworthy College (in South Australia) and, seriously, the phone rang and a recruiter asked for me. We had a meeting and he asked if I wanted to apply for a job as a PR manager at Mildara Blass wines. It was either that role, with its company car and lavish expense account based in gorgeous Albert Park, or keep delivering cheap brandy to the matrons of Sydney’s eastern suburbs. They missed me. Not entirely reciprocated. Read more »
Julian Peterson will be at AIMIA’s The Future of Digital Advertising conference in Sydney today. He reckons he knows most of what the speakers will say.
I’m going to the AIMIA event and I’m pretty excited. I’ve been avoiding conferences and talks recently, but this will be a good one. Unfortunately I’ve had one too many coffees today and rashly told Mumbrella that I could predict what everyone would say. Read more »
I own an agency with just over 20 staff. We’ve been with our biggest client since we started. But in the last year or so, the marketing team there has changed, including the marketing director. We’ve gone from feeling like partners to the hired help. Read more »
They may be less exciting but Tim Burrowes trusts media agency people over their oversexed, bullshitting creative counterparts.
So this is a massive generalisation. But bear with me.
On the whole, I respect media people more than I do creative agency people. Read more »
The two biggest annual sporting events in the world – as judged by TV audience size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football). The advertising during the Super Bowl is becoming as famous as the Super Bowl itself. Read more »
As a devotee of high art I took myself to see Skyfall. Aside from the mayhem and the beautifully cut suits, I noticed that Macallan Single Malt had replaced the Martini, 007 is back behind the wheel of an Aston Martin but he still loves his Omega Seafarer. That’s seven Bond movies in a row now for the Seafarer, which may be a record. Read more »
The first story I wrote since moving from Sydney to Melbourne six months ago was on the closure of DraftFCB Melbourne, a decent but painfully shy ad agency with a 50-year history that, as it turned out, was too reliant on one major client.
A fortnight later, I covered Publicis Mojo’s Melbourne office making a bunch of redundancies. Some jobs were relocated to Sydney, leaving the once-great office on Southbank with eight staff, down from more than 100 just three years ago. Read more »
Over the past few months, Facebook has evolved in a way that sees brands paying more to achieve what they were previously doing for less. Read more »
Two years ago we nearly bit off more than we could chew when we announced the launch of Mumbrella360.
Looking back at that original post, two things strike me.
First, we were right in saying what would make Mumbrella360 different would be the help and involvement of the industry. Read more »
Science knows more about behaviour than marketing ever uses. In itself this is hardly surprising. It’s the chasm between them that’s cause for concern.
Much as we all love clever campaigns, we’re not in the entertainment business we’re in the influence business. We’re paid to get people to pick product X over product Y, use this service more or do this unhealthy behaviour less. Remember? Read more »
“It’s Instagram for Video,” is how the technology press is touting Twitter’s new short-video service.
And it is. Kind of. Read more »
I was a huge fan of Lance Armstrong. Like many others I followed his career with awe, winning arguably the toughest event in the world, ‘The Tour’ seven times was incredible. I followed his interviews, read the books and supported his charity. Now, as we stand on the crest of what is probably the biggest sporting scandal of the modern era there is a feeling of betrayal.
Lance has taken a well trodden path in the crisis manual; confess to a huge TV audience, throw in a few tears, say you are sorry, talk about the pressure you were under, the cancer battle and seek forgiveness. Read more »
Remember Mark Pollard?
He used to be strategy director at MCann Sydney and headed to the US to work at Saatchi & Saatchi. Nowadays he’s VP of strategy at agency Big Spaceship.
TEDx has just published this somewhat confronting video of his talk at TEDx Hackensack. Read more »
So yesterday we asked you what you thought of the name CommsCon for our forthcoming PR conference and awards.
Somewhat predictably, Mr Splashy Pants 2013 won by an overwhelming margin.
After careful thought, we’ve decided not to call the event that. It doesn’t entirely capture the gravitas we hope to bring to the occasion. Read more »
If you believe some of the comments following our story yesterday announcing CommsCon then perhaps so. Read more »
Facebook’s Graph Search will have major implications for the marketing industry, argues Mumbrella’s Cathie McGinn
Facebook has today announced the launch of its search engine, Graph Search. The announcement has disappointed people who were hoping for a Facebook phone launch but has set the world of search nerds buzzing. But this is a significant development, and not just for search professionals.
I once made a junior reporter spend a day in a cage with the local zoo’s new lemur. Read more »