In a feature that first appeared in Encore, Brooke Hemphill speaks to award winners and the jurors who chose them to find out the best way to maximise your awards haul.
The importance of awards to the communications industry is evident by the placement of trophies in the offices of agencies across the country. At the headquarters of one Sydney organisation, even the wallpaper has pictures of Cannes Lions on it and you’d be hard pressed to find a desk or shelf that isn’t sporting a One Show gold pencil – or 10. Read more »
In this guest post, Andrew Marlton, the cartoonist behind Crikey’s First Dog On The Moon, shares how he has used crowd funding platform Pozible, and his Twitter following, to rally his audience to support his off-page activities.
Last year I was asked to install an art installation in a public exhibition space in Melbourne. I needed something that would be consistent with my ongoing creative practise as a Marsupial based cartoonist. Obviously the answer was clocks. Read more »
Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column. This week he tackles the subject of age and relevance.
I have been working in the agency business for more than 20 years. It’s not hard to notice that I am one of the older guys in the office – the grey hair tends to give it away. What’s the best way to keep current and relevant in this fast changing world?
All my career I was the youngest guy in the room. Then, overnight, I looked around and was shocked to discover I was the oldest guy in the room. What had I done to survive, to stay one step ahead? What has happened to all the other guys? Read more »
With PR’s storytelling experience and advertising’s ability to define brands, the two disciplines are best placed to work together says The Hallway’s Louise Pogmore.
The lines between the marketing disciplines used to be very clearly defined: if you paid to insert the brand’s message, it was advertising. If the message was spread via influencers, it was PR.
Increasingly the lines are blurring beyond recognition.
We know the media landscape has shifted and is increasingly fragmented. As communication specialists, it’s our job to ensure we seamlessly connect brands with consumers in the most efficient and effective way possible for our clients. Read more »
As gobsmackers go, last night’s announcement on the departure of Dan Johns from Ikon was up there.
One of the architects of one of Australia’s all-too-rare local media agency success stories, his exit after a decade with the agency is a shock.
While Johns wasn’t there quite from the beginning, he was close to the agency’s original DNA. Read more »
Last week saw the CommsCon conference spotlight the public relations industry at its best. But the profession still has an image problem in the wider marketing mix. Nic Christensen reports.
A self-confessed ‘reformed PR’, Andy Lark, chief marketing officer of the Commonwealth Bank, revels in throwing a cat among the pigeons.
With almost a hint of glee, Lark did precisely this last week, during the CommsCon conference, when he told a room full of public relations executives they were “the ugly red-headed child” of the marketing world. Read more »
I’m late to this fight.
I find myself a little uncomfortable standing in the same corner as the over-the-top Daily Telegraph response to Stephen Conroy’s proposals for media regulation. But in truth, I’m a fellow traveller.
Conroy’s proposal to effectively end press self regulation is a bad thing.
The risk posed to freedom of the press is relatively small, but it opens the door a crack.
And in the last few days, I’ve found myself thinking about the miserable year I spent editing a magazine in a country that censored the press. Read more »
Closer to home, the debate is just as pertinent, with only seven female executives filling the role of CEO in ASX 200 companies. When it comes to our industry, unfortunately, things are even worse. Read more »
Yesterday saw a string of media bosses appear before the politicians – and cameras – in Canberra. The Conversation’s Michelle Grattan was there.
The media chiefs expect to have the last word about the government’s plan for a print media watchdog – more poodle than pit bull – and a public interest test to prevent further ownership concentration. And in private, the last laugh.
If, as seems likely, these media reforms crash, they will chuckle over how they put that upstart Communications Minister Stephen Conroy in his place.
They came to Canberra, tempers variably in hand, and locked horns with the feisty left senator Doug Cameron. Read more »
What will the media, marketing and entertainment industry look like in the not too distant future? In a feature that first appeared in Encore, Nic Christensen finds out.
Newspapers, TV as we know it and magazines will be dead in five years, or 10 years, or possibly 30. It’s hard to put a definitive time frame on change in the media landscape.
What we do know is that the key trends and indicators are already there. A proverbial canary in the mine signalling the transformations to come.
Forecasters and futurists argue there are clear trends looking ahead. Read more »
Our agency has just been dumped by one of our key clients. They gave us the whole ‘it’s not you, it’s us’ break-up speech and now we’re wondering what we did wrong. In your experience, what are the major reasons clients have fired you?
Nothing hurts more than losing a client, particularly one you fought so hard to win in the first place. Yet the reasons for getting fired are usually quite simple and boil down to one of these five major mistakes. I’ve made them all, sadly. Sometimes more than once. Read more »
In a Q&A that first appeared in Encore, Sophie Madden, CEO of the Media Federation of Australia shares her media habits and reveals how she could have been a vet.
Who is the most powerful person in Australian media and why?
The consumer, the power of the people. What people watch, read and listen to has a direct impact on what content is produced, how media ad spend is deployed and who gets (or keeps) their job. Not to mention that this extends to which products are manufactured and offered to us to buy and consume. Read more »
Executive producer of the ABC‘s 7.30 shares her break into the industry in a feature that first appeared in Encore.
How did you get into producing TV?
That’s an interesting question. For all of my working life as a journalist – 33 years – I have been a reporter, first for radio, then television, then print. Read more »
It seems just when users are wrapping their heads around the revamped design of social networks, they change again. And there has been a lot of noise recently about Facebook’s redesign, while quietly in the background YouTube has been planning to roll-out its own fresh look for channels called OneChannel. Read more »
Forget generic search terms, today’s consumer is more likely to get social recommendations and hone their target before they hit Google and brands need to take notice says David Bain in a piece that first appeared in Encore.
Nine years is a long time on the internet. In 2004, 11.5 per cent of the world’s population was online. By December 2012 that figure had increased to more than 34 per cent, or more than 2.4 billion people. Read more »
Robin Hicks recently attended The Festival of Media Asia and in a piece that first appeared in Encore, he has some advice for media owners on giving engaging presentations.
You’d think the one thing that media owners would be good at doing is holding an audience. So to see delegates head for the exit whenever a media owner took to the stage at a conference in Singapore a fortnight ago was more than a little ironic. Eyeballs rolled as yet another flashy showreel was bookended by lots of big but arbitrary numbers and a bland observation that anyone could make about growth and Asia’s “amazing potential”.
You know a session is bad when the only take-home point the conference moderator can think of is that the media owner reaches umpteen million mobile users in Vietnam. Read more »
Will Australia ever get its own version of Hulu? The question of a single platform for IPTV has long been a discussion point for Australian television, but it appears the answer increasingly is no. Read more »
New regulations mean we may have seen the end to shouty ads says Marcus Casey but what does the introduction of OP 59, the new rule governing commercial volume, mean for the production sector, advertisers and advertising delivery services?
It has long been one of the biggest bugbears for both TV viewers and networks – the loudness of television commercials. Read more »