Australian TV drama spending is up – and it shows

lisa frenchIn a crossposting from The Conversation, RMIT’s Lisa French argues that increased government funding is delivering better local television drama

Australian TV drama expenditure has increased by 27% in the last year, according to a Screen Australia report released today, accounting for 50% of the A$752 million spent on big and small screen drama in 2012/13. But could we say this corresponds with significantly better home-grown drama? I’d say the signs are extremely positive. Read more »

Why marketers need to have a tablet strategy this Christmas

SteedmanIn this guest post, M&C Saatchi’s Chris Steedman argues the launch of the latest iterations of the iPad and iPad mini is further proof that Australian brand owners are missing a massive opportunity in tablet marketing. 

Last Christmas was the tipping point.

It was the first where more people searched online shopping on their mobile devices than on desk or laptops. Read more »

Tapping into our inner caveman instincts

Marketers need to be Paul Fishlock_blueaware of the greatest natural forces that affect human behaviour including how we’re hardwired to think less says Paul Fishlock, in a piece that first appeared in Encore.

Back when poking dinosaurs was a dumb way to die, evolution installed an operating system in our brains so we’d stick around long enough to pass on our genes. There’s never been an upgrade. Read more »

Inside an elaborate multi-platform world

In a  feature that first secrets&lies-0502-day1 appeared in EncoreBrooke Hemphill explores the extraordinary multi-platform world of the upcoming Ten whodunnit series Secrets and Lies. 

In the boardroom of Hoodlum’s Brisbane office, a group of production staff are gathered to hear creative director Lucas Taylor deliver an explanatory presentation about the upcoming multi-platform whodunit series Secrets and Lies. Read more »

The law of startup success

In a piece that firstlegal eye appeared in Encore, solicitor Alison Eveleigh says the first thing successful start ups require is a solid legal foundation.

We may be lawyers, but we understand that reviewing legal documents can be painful, and is often the last concern of budding entrepreneurs who just want to get their product to market. Read more »

The five rules of B2B communications

Rob Morrison

In this guest post, OgilvyOne creative director Rob Morrison argues that B2B marketers need to remember to treat their audience like people

First a confession: as a fresh faced junior copywriter I once put a business-to-business concept in front of my creative director which included a briefcase. It may even have had a balding man wearing glasses dressed in a business suit. Yep, I played to the clichés.

I was young and naive. Read more »

Airline lounge war could prove futile for Qantas and Virgin

In this crossposting from The Conversation, former Ansett marketer Maxwell Winchester argues that Qantas and Virgin are risking alienating ordinary customers by concentrating too much on those who turn left.

Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their Chairmans’ lounges. But is this a wise strategy? Read more »

Returning from abroad

wingAll good things must come to an end but returning from a stint overseas can be bittersweet. In a feature that first appeared in EncoreMatt Smith looks at the benefits and challenges of coming home.

Coming back after a lengthy stint working overseas isn’t always easy – and it’s not just the returning expats that find it tough going. Read more »

Why marketers should stop asking customers why they do things

Gary Wilkinson and Ashton BishopConsumer responses to the question of ‘why’ are often unintentional lies and therefore the wrong basis for marketing insight, say Ashton Bishop and Gary Wilkinson in a piece that first appeared in Encore.

You are a liar. And so are your customers. Okay, so now you’re offended. We don’t like to think of ourselves as liars. Why? Because lying suggests self-serving manipulation and deceit. So what about when we’re not being manipulative, self-serving, deceitful or otherwise – but we’re still fibbing? It’s called confabulation and we all do it all of the time. Read more »

Q&A with director Eddie Martin

Eddie MartinThe director of All This Mayhem on making a film charting the rise and fall of skateboarding legends, brothers Tas and Ben Pappas.

How did you get involved with the project?

When I was a kid I used to skateboard at Prahran and I knew the Pappas brothers who skateboarded there. I made two previous docos and then prior to Ben’s death, I would see him occasionally. I was kind of around even when he died. I was always present but it just didn’t feel right making the film at the time because I knew all of the people involved and it was such a raw wound. It felt wrong to attack it even though people had said to me, ‘you should do it, you should do it’. Read more »

We still want to consume news – but tastes are changing

CI StaffIn this crossposting from The Conversation, QUT’s Stephen Harrington argues traditional media needs to look more closely at young  consumers.

Earlier this year, the ABC’s managing director Mark Scott announced Australia’s public broadcaster would begin a search “to find creative ways to deliver news to children and teenagers”.

Read more »

Inside Multi Channel Network

Multi Channel Network, best known as MCN group shot[1]MCN, was this year’s Mumbrella Sales Team of the Year. In a series from Encore profiling the 2013 Mumbrella Award winners, Megan Reynolds talks to the team behind the organisation and finds out what makes it such a successful sales outfit.

In a shimmering highrise overlooking Sydney harbour, the offices of Multi Channel Network (MCN) tower above the company’s former home in Pyrmont Bay. Sixteen years ago, the subscription TV sales company had just 20 staff working in the corner of Foxtel’s then headquarters. Read more »

Saucy Tabloid Tales

This extract from Paul Barry’s Breaking News cover book Breaking News: Sex, lies and the Murdoch succession, first appeared in Encore. Rupert Murdoch’s papers have long been known for having an appetite for scandal – particularly in the UK.

Read more »

Fairfax’s Andrew McEvoy hire is a statement of intent about its events play. But will it work?

As it struggles to find new revenue models, Fairfax is getting serious about developing an events business, but Andrew McEvoy faces a tough task, argues Mumbrella’s Tim Burrowes

Yesterday Fairfax Media made a big move, hiring Andrew McEvoy, the boss of Tourism Australia, to lead its events division.

And like many big moves, it’s a hard call on how this one will go.

There’s plenty of fuel for cynics to talk about why it won’t work, and a lot of ammo for those that see it as making sense. Read more »

The once in a generation opportunity of big data

Jason RoseIn this guest post, copywriter-turned-investment banker Jason Rose argues that big data is the opportunity agencies have been looking for to get back to the top table.

There used to be a time when the boss of an ad agency worked directly with their client’s CEO. Read more »

Questions for Esther – finding a job overseas

In a monthly feature that first Esther Clerehanappears in EncoreEsther Clerehan answers agency and career questions. 

Dear Esther,

I’m just about to start out in the business (assuming all things go well and I can find a job post AWARD school) and was wanting to know a little bit about working overseas. It’s been a dream of mine to work in places around America and Europe – particularly New York – but I don’t have any real idea of what would need to be done to secure a position over there. Should I be looking to join an agency in Melbourne that has international offices, or is that not the most important thing right now? Read more »

Chopper and me

Jason "Jabba" DavisMedia personality and criminal Chopper Read died this week. Jason “Jabba” Davis shared two surreal TV experiences with him.

I first ran into Mark Brandon Chopper Read at Sydney’s Enmore Theatre in April 2003. I was charged with interviewing the late great man for music television station Channel [V].

Back in 2000 I’d had the pleasure of meeting Eric Bana as a guest on my late night show “The Joint” when he was talking up his starring role as Mark Read in the feature film “Chopper”. I became fascinated with the real Chopper Read after that and was thrilled at the chance to finally meet this infamous identity myself. Read more »

Fake it ’til you make it… as a creative director

In a piece that first appeared in Rob BelgiovaneEncoreRob Belgiovane from Sydney agency BWM tell us how to be a CD. Read more »

 
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