In a piece that first appeared in Encore, Luke Littlefield, CEO of Aegis Media Australia and New Zealand, delivers some unlikely career advice.
Who is the most powerful person in Australian media and why?
Malcolm Turnbull. The delivery of an efficient infrastructure superhighway will be a game-changer in our country and for many individuals and industries, including ours. Read more »
Arts and cultural funding could be improved if we could just agree on a level of funding – and then use economic analysis to design the models of funding delivery. In short, give the tax system a bigger role – and the expert panels a smaller one. Make differences at the margins by funding skewed toward outputs and the demand side.
What is automated media trading? How does it work and how will it ultimately affect the industry? In a feature that first appeared in Encore, Nic Christensen investigates.
The automation of media buying might sound complicated but according to one media agency boss, it isn’t rocket science. Read more »
Most days at Mumbrella’s morning news meeting, we play The Ratings Game.
We’ve been playing it for about four years now.
The rules are simple. We pick a show that aired the day before and everyone shares their best guess for how it did.
When the overnight metro ratings come in from OzTAM at 8.36, the closest person is the winner. The furthest out has to make a round of tea.
Today, I’d like to invite you to play too.
As you’ll no doubt be aware, Ten’s new breakfast show Wake Up went to air for the first time today. Read more »
With AAP announcing it has closed its Port Moresby office, the news wire’s last PNG correspondent Eoin Blackwell looks back on his journey covering one of Australia’s closest neighbours.
It’s July 2012 and I’m standing in a field in Tari, in Papua New Guinea’s Hela province, with a crowd of about 500 people and some heavily armed soldiers. Read more »
This week Google has flown members of The Communications Council’s Account Planning Group to the US to gain insights into how technology will impact the world of communications. APG chairman Russ Mitchinson shares what he’s learned
It’s been 48hrs in the presence of Google and we’re reeling with information, innovation and ideas. And if two days is anything to go by, the Australian communications industry is lagging far, far behind… Read more »
Let me start by quoting Nine’s Lisa Wilkinson: “You quickly learn the sad truth, that what you wear can sometimes generate a bigger reaction than even any political interview you ever do.” Read more »
Next week sees the launch of Ten’s latest foray into breakfast television. This time round, it should fare better, argues Mumbrella’s Tim Burrowes.
Most mornings I drink my first cup of coffee from my Classic Rock mug. Which amuses me more than it should.
It’s a reminder of an embarrassing period in the history of Lachlan Murdoch’s DMG Radio.
But it’s also a reminder that he seems to learn from his mistakes. Read more »
While the industry body receives hundreds of complaints about ads, many are outrageous and few are actioned. In a feature that first appeared in Encore, Miranda Ward finds out whether there’s any point to the ASB.
In the last year a grand total of 3,640 complaints were made to the Advertising Standards Bureau (ASB) relating to more than 500 ads. The ASB’s board looked at 473 of these ads and only 68 were found to have breached its Code of Ethics. Read more »
As the screen industry evolves, the lines are becoming blurred around what constitutes a director but in a piece that first appeared in Encore, Kingston Anderson says the role is more important than ever.
In any creative endeavour there is always a singular vision that takes the idea, story or concept and shapes the elements to create the ‘work’. For the screen, this is the director. Read more »
In this crossposting from The Conversation, Peter Murphy from James Cook University, argues the creative industries are lacking in ambition, energy and imagination.
Creativity is the X factor of modern industry. When it slumps, our economy splutters.
Creativity is the source of the unprecedented wealth of the last two centuries. Yet we still understand very little about it. Read more »
In a piece that first appeared in Encore, James Bush, creative technology director at M&C Saatchi Sydney, tells us how to do his job.
What does a creative technologist do?
The million dollar question. To be honest, my answer is always different which is the best way to describe my job. Basically, I’m free to experiment and explore with technology and get to think up really creative ways to apply it. Read more »
Research company IPSOS is today trumpeting the signing of Mediabrands and Match Media to readership metric EMMA, but Nic Christensen argues any celebration is premature.
As far as head fakes go, you have to admire what’s going on in today’s announcement by EMMA that it has signed its first media agencies. Read more »
In a crossposting from The Conversation, UTS’s Louise McWhinnie celebrates the joy of fonts.
Typography is all around us. Fonts are on every document and website we read but also within the ephemera of our lives: on the toothpaste we use, newspapers we read, bus tickets we swipe and the streets we travel. Read more »
Today sees academia-meets-journalism website The Conversation launching a new section covering the creative industries. It’s partly thanks to $50,000 from Screen Australia. But the lack of obvious process from Screen Australia in handing over the money raises serious questions about how the government-funded body does business, argues Tim Burrowes.
I must confess, I’ve been feeling uneasy about Screen Australia for some time now. Read more »
In a piece that first appeared in Encore, Todd Sampson talks about his show ReDesign My Brain, a three-part documentary series on the science of brain plasticity.
How did you get involved with the show?
The ABC had been looking at a number of ideas for me and I’d been considering lots of different things to do next. Read more »
From grounded planes to faulty phone networks and bad tasting beverages, in a feature that first appeared in Encore, Matt Smith looks at how to fix a broken brand.
It takes a bold marketer to admit their brand is broken and yet the advertising landscape is littered with examples where they have done just that. Read more »
Australian TV drama expenditure has increased by 27% in the last year, according to a Screen Australia report released today, accounting for 50% of the A$752 million spent on big and small screen drama in 2012/13. But could we say this corresponds with significantly better home-grown drama? I’d say the signs are extremely positive. Read more »