Former News Corp chief plays coy on election coverage

Brian McNairKim Williams re-emerged yesterday. In a post which first appeared on The Conversation, QUT’s Brian McNair, shares his impressions

In his first major speech since his sudden resignation last month as News Corp Australia’s chief executive, Kim Williams had the packed Grand Ballroom at Brisbane’s Hilton hotel abuzz with speculation.

What might he reveal about Rupert Murdoch and News Corp’s internal politics? And what would he say about the News papers’ “Kick this mob out” election coverage? Read more »

Putting the news into

Sometimes, when I read, I feel like bashing my head on the desk.

While it might be Australia’s most visited news site, the word “news” too often feels like it deserves to be put in quotation marks.

At times, it seems little more than a reliable snapshot of the front page of Reddit 12 hours earlier.

A recent low was its lengthy treatise on how to do the washing up.

So credit where it’s due. There’s a piece currently being teased from the home age which is a great example of populist, mission-to-explain journalism. Read more »

Committing career suicide

Career suicideAn off-hand comment or the airing of an unpopular opinion could be all it takes to halt your journey up the corporate ladder. But can the act of career suicide actually lead to bigger and better things and if not, is it possible to resurrect your career? In a feature that first appeared in EncoreLee Zachariah finds out.

It took just two words for radio presenter Howard Sattler to end his career: “Tim’s gay.” Read more »

There’s no need to resent media auditors – but we shouldn’t make decisions just to get good audit results

IPhilippaGouldt’s time for agency staff to stop resenting media auditors – so long as they don’t start building media schedules just to score good audit results, argues MEC’s Philippa Gould.

I’ve come a long way from my first TV audit experience when two months into my first ever full-time role as a media assistant, I sat in a room watching my account director and auditors yell at each other across the table over a $59 off-peak spot in Brisbane. Read more »

Making Kmart irresistible

ant shannonIn this guest post, creative director Ant Shannon argues that low prices don’t need to mean cheap advertising, as his work for Kmart demonstrates.

When I was first asked to work on a new campaign for Kmart I had hesitations.

Sometimes when a brand just wants to push itself as cheap, unfortunately that’s what the advertising can turn out like. Read more »

Drop the labels: a how-to for marketers wanting to woo women

Moensie RossierDon’t call them mums or main grocery buyers. Getting women to part with their dollars may be harder than men who don’t mind being stereotyped but it can be done. In a piece that first appeared in EncoreMoensie Rossier tells us how. Read more »

The search marketing strategies (and lack of them) behind Rudd and Abbott’s campaigns

paul martin epiphanyAustralia is finally heading for the polls. In this guest post, Epiphany’s Paul Martin suggests that neither major party has made good use of search marketing during the campaign. Read more »

Savage Counsel – how to follow your heart

Each week in Encore, Chris Savage tackles your career and agency dilemmas in his advice column. This week he suggests how to follow your heart without compromise. Read more »

Q&A with Comms Council boss Margaret Zabel

Margaret zabelIn a piece that first appeared in Encore, CEO of The Communications Council, Margaret Zabel, talks about a desire for a visionary political leader and her secret passion for architecture. 

Who is the most powerful person in Australian media and why? Read more »

Goliath Google sees Yahoo off the Australian search stage: Now it’s down to Bing

Gary NissimSix weeks after Yahoo and Bing parted ways in the Australian market, Yahoo Search Marketing has shut up shop. Agency M ‘s Gary Nissim explains what this means.

The ink hasn’t had the chance to dry since I wrote an article about Yahoo Search Marketing and Bing parting ways. It might have only happened a few weeks ago but the question I posed of how Bing and Yahoo independently planned on making headway in the search market, has been answered. Read more »

The 632,650 people who will decide the election

Oliver ReesWith only days to go until Australia heads to the polls, Oliver Rees crunches the data to find out where the parties should focus their last campaigning, in a piece that first appeared in Encore.

Of all the major issues and topics this Federal election, it’s not carbon tax, leader-knifing, misogyny or boat people that holds the key. It’s crime. And footy. Read more »

Attack ads galore: Federal Election 2013 – the final creative verdict

Jason LonsdaleEach week of the election season we’ve invited creative thinkers to give us their verdict on some of the advertising creative from the campaign. For the final week of the campaign Jason Lonsdale executive director of planning at Saatchi & Saatchi critiques the final round of ads from the parties.

Full disclosure: I’m a recently arrived Kiwi and therefore ineligible to vote. But unlike the recent US elections which utterly transfixed me, my lack of interest in this bun-fight is rivalled only by my disinterest in Vegemite, AFL & casual racism.

Read more »

Treat your audience with respect

sinclair-davidsonIn this cross-posting from The Conversation, Sinclair Davidson argues that the TV networks are entitled to turn down GetUp’s anti-News Corp ad on the grounds of taste.

Media is a tough business. Everyday starts from scratch and, in the broadcast media every second of the day has to be filled with content. Consumers are fickle – if they don’t like what they hear or see they’ll flip channels and once gone, there is no guarantee they’ll come back.

That translates into a simple maxim: don’t abuse your customer. Read more »

What do the ratings for Recipe To Riches tell us about the state of branded entertainment?

As I write, I suspect that the blamestorming on Recipe To Riches will be getting under way.

The Woolworths-backed reality contest had a disappointing debut last week, and fell out of the top 20 last night.

In retrospect, it’s too easy to say that it was obvious the public wouldn’t take to the show, which is based on a Canadian format.

The story though, is slightly more complex than that. Read more »

How social media can get you fired

It’s a publishing tool, How social media can get you fired a source of news and information but also a dangerous place for the overzealous. In a piece which first ran in Encore,  Matt Smith looks at how social media can sound the death knell on your career.

In less than 140 characters controversial comedian Catherine Deveny made a joke that would cost her her job. It was 2010 and while she wasn’t the only one providing couch commentary for the Logies on Twitter that night, few experienced a similar backlash. The next day Deveny, then a columnist for Melbourne’s The Age newspaper, was sacked. She had held the position since 2001.

Read more »

Jobs satisfaction

In this guest post, Andrew Wilson says the lessons of the biopic of Steve Jobs should be learned by the marketing industry.

There’s a saying I’ve heard in church circles, used when a preacher’s otherwise great teaching is undermined by a few errant ideas: ‘Eat the chicken, and spit out the bones’.

Read more »

How the Herald Sun won an award without entering

798674-mark-hollands-newspaper-publishers-associationAt Thursday night’s newspaper of the year awards, One of the few major awards won by News Corp was for Best Cross Platform Brand for the Herald Sun in Melbourne.

On Friday, Mumbrella noticed the category of Best Cross Platform Brand did not exist in the original call for entries, and was not included in the shortlist published shortly before the event. Rival publishers told Mumbrella they did not recall entering the category.

We invited The Newspaper Works CEO Mark Hollands, who chaired the judging after the abrupt departure of his predecessor, to explain how the Herald Sun’s victory occurred.

Firstly, before you even ask . . . it was not a conspiracy to keep News happy. Read more »

The creative verdict on this week’s election ads: Memorable, scary and boring

Andy Flemming scereengrabEach week of the election season we invite creative thinkers to give us their verdict on some of the advertising creative from the campaign. This week, M&C Saatchi’s creative director Andy Flemming critiques some of the latest efforts on the campaign trail. 

I’ve been asked to critique some particularly long and deeply boring election commercials. Read more »

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