Murdoch and his influence on Australian political life

david-mcknight-1315983543Media mogul Rupert Murdoch has always wanted to influence political outcomes but not always for commercial reasons argues David McKnight in a post that first appeared on The Conversation

In 2007, journalist Ken Auletta spent a great deal of time with Rupert Murdoch while writing a magazine profile of him. Auletta observed that Murdoch was frequently on the phone to his editors and this prompted him to ask: “of all the things in your business empire, what gives you the most pleasure?” Murdoch instantly replied: “being involved with the editor of a paper in a day-to-day campaign… trying to influence people”. Read more »

Caught in a Bubble

Are media, marketing and entertainment Bubble-Dome-USE-THISprofessionals caught in an inner city latte-sipping bubble that’s out of touch with the rest of Australia? How can they continue to be relevant to an audience that leads a life very different to their own? In a feature that first appeared in EncoreAmanda Meade finds out.

When News Corp’s group editorial director Campbell Reid edited The Daily Telegraph and The Australian in the late 1990s he prided himself on catching public transport instead of driving his company car and parking it in the company car park.

As busy as he was, Reid insisted the daily commute with the general public kept him in touch with the readers of his papers. Read more »

Q&A with Andrew Maiden

In a piece that first appeared in EncoreASTRA 004Andrew Maiden, the CEO of subscription television industry body ASTRA, talks about his guilty media pleasure of binging on news bulletins.

Who is the most powerful person in Australian media and why?
Kim Williams because of his success over many years leading different media entities, and because News Corp has a large reach, enjoys financial success and, importantly, takes seriously its responsibility to advocate for policy reforms that expand consumer choice and encourage investment. Read more »

Devondale – advertising that works

Take a look at the picture below.

It’s Devondale Dairy Soft spread. On my kitchen table.

I’ve never bought it before.

But yesterday, I watched DDB Melbourne’s new ad for the brand. Read more »

Did Ellen really have an effect?

In March this year we trumpeted the Ellenvisit of talk show host Ellen DeGeneres to our shores predicting increased tourism numbers and a successful launch of Australian vitamin brand Swisse in the US. But did it actually happen? In a feature that first appeared in EncoreNic Christensen investigates.

It was late March of this year when Australia caught a dose of what several media outlets took to calling “Ellen fever” – an unusual condition that supposedly saw thousands of people turn out to see American talk show queen Ellen DeGeneres in person, as she filmed segments around the country for her program. Read more »

Savage counsel – securing new business

Each week in Encore, STW’s Chris SavageChris Savage answers your agency and career questions. This week he talks about the recipe for securing new business.

Hi Chris,

I am in charge of new business at a major integrated agency in Melbourne and have been in the role almost a year. Our hit rate with prospects has been pretty good, but given there seems less opportunity around, I am really anxious to ensure we win more of what we go after. In your experience, what are clients most looking for when they are reviewing agencies?  Read more »

So little time to develop social media strategy

David MaguireLabor has left it late to start a grassroots social media election campaign, argues Murdoch University’s David Maguire in a post which first appeared on The Conversation

Prime Minister Kevin Rudd set out from the election announcement to goad Opposition Leader Tony Abbott into a-debate-a-week schedule during the 33-day campaign.

The media-savvy PM and self-admitted “underdog” understands it is important to seize every opportunity to help the electorate to compare-and-contrast him directly with the main opponent. Read more »

Actually, Kyle. You’re the piece of shit

tim burrowes landscapeKyle Sandilands’ two year grudge against a young female journalist shows he has not changed, argues Mumbrella’s Tim Burrowes

Imagine, you’re a young journo.

You work for one of the big publishers, but you’re no bigwig yourself.

You haven’t got a particularly high profile, and basically you just cover your beat.

You’re just like hundreds of other journos.

Until you cross Kyle Sandilands’ radar. Read more »

A new approach to business models

Chris StephensonWhy settle for one business operating under one model? Why not spread the love across multiple models within the one business. In an opinion piece that first appeared in EncoreChris Stephenson explores the possibility.

There is no question that the media landscape is deep in the throes of its greatest period of change to date. This is no more evident than for journalism, news and print media. There is a specific danger in continuing to think of them as one and the same thing, especially as shifts in ad media revenues put pressure on existing business models. Based on the premise that journalism is of fundamental importance, how can – and should – we protect journalism as news organisation revenues continue to come under threat? Read more »

My break… Zak Hilditch

In a piece that first appeared Zak_Hilditchin Encore, the Perth-based film-maker Zak Hilditch talks about breaking into the industry.

How did you get into film-making?
I studied at Curtin University and did a film degree. Once I was out of there, I chipped away for six or seven years making backyard features, some funded shorts and some unfunded shorts; just trying to make as many things as humanly possible. Little by little I built up enough of a strong reel that when it came time to go for the money for a full-length feature, I ticked enough boxes. Read more »

Predicting the outcome of a campaign

In an opinion piece that first appeared in Encore, Adam Ferrier says while there are numerous tools for testing ads, they have limitations and he’s looking for a better solution.

Adam FerrierI recently wrote an article suggesting that no-one really knows for certain if an ad or a campaign is going to be successful or not – none of us. Read more »

Digital ratings – why are we bothering?

gai le royRecent months have seen Mumbrella report on a number of questions relating to online traffic statistics provided by Nielsen, which the Interactive Advertising Bureau has selected as its preferred currency. In this guest post, the IAB’s director of research Gai Le Roy responds.

There is no getting away from the fact that ratings data, in any media channel, by its nature is always going to be controversial. It deals with a highly competitive media environment and provides data on which agencies and advertisers base commercial decisions. It won’t come as any surprise to most of you that in the digital space this controversy appears sometimes to be somewhat amplified. Read more »

Melbourne: Australia’s best film sales market

Ed GibbsThe renewal of Melbourne’s 37 Degrees South film market’s partnership with London’s Production Finance Market is offering local film-makers an opportunity like no other says Ed Gibbs, in an opinion piece that first appeared in Encore

Among the more vital aspects of any film market is how producers, sales agents and financiers can engage, do business, talk shop and, one hopes, get projects up and running. Read more »

Don’t forget Fairfax’s journalism

July was not a good month to be working at Fairfax.

Extensive coverage of the publication of the books Killing Fairfax and Fairfax: The Rise and Fall gave the impression (probably rightly) that buffoons spent a long time at the helm.

The Australian – owned by rival News Corp – piled in, suggesting (probably wrongly) that the Sydney Morning Herald and The Age are set to drop their weekday print editions any moment now.

August though, has started better, reminding us why Fairfax has endured Read more »

Q&A with Tony Clark

Tony Clark

In a piece that first appeared in Encore, Tony Clark, co-founder and director of Rising Sun Pictures talks about how he could have been a wily sea captain if not for the lure of the film industry.

Who is the most powerful person in Australian media and why?

I’d say Rupert Murdoch; there’s no doubting how he and his organisation feel about life and politics in Australia, and how widely his reach extends. Read more »

Fake it ’til you make it… as a sub-editor

In a piece that first appeared in Encore, Karina Piddington from Universal Magazines tells us how.

Karina PiddingtonWhat does a sub-editor do?

Read all day. Sounds fun, right? It is when you get to work with a great variety of copy, as I do. Read more »

Is Vinnies really ‘Australia’s most effective brand’? No, of course not

effie indexI suspect that you’ll be reading a bit about the St Vincent de Paul Society in the trade press today.

Because “officially” it’s the most effective brand in Australia. And the thing that’s made it “official” is a press release from the organisers of the Effies Awards for effectiveness.

Sadly, wonderful as Vinnies is, the title is bullshit. Read more »

Savage counsel – rewarding people who refer you clients

Chris Savage

Each week in Encore, STW’s Chris Savage answers your career and agency related dilemmas. 

Hi Chris,

After many years in the industry I have started a new marketing and communications business and I’m on the hunt for clients. We’ve got a few on the books already but I find myself getting caught up in ensuring we’re delivering for these existing clients instead of recruiting more. In your experience, what is the best way to ensure you’re keeping an eye on bringing in new clients? Read more »

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