3D: In everyone’s hands
In the past 12 months the number of 3D-capable cinemas has tripled worldwide, and with content becoming more cost-effective and in higher demand than ever, a surge in 3D-ready cameras, televisions, computers and console games follows close behind. Georgina Pearson found that 3D is now almost within anyone’s reach.
Backed by major Hollywood studios and electronics manufacturers, a brand new market has opened for the taking – one expected to bring in $25 billion by the end of 2012. However, the industry-wide transition to stereoscopic 3D is not without challenges – especially in the television market. Read more »
3D: In everyone's hands
In the past 12 months the number of 3D-capable cinemas has tripled worldwide, and with content becoming more cost-effective and in higher demand than ever, a surge in 3D-ready cameras, televisions, computers and console games follows close behind. Georgina Pearson found that 3D is now almost within anyone’s reach.
Backed by major Hollywood studios and electronics manufacturers, a brand new market has opened for the taking – one expected to bring in $25 billion by the end of 2012. However, the industry-wide transition to stereoscopic 3D is not without challenges – especially in the television market. Read more »
Australian International Documentary Conference: Networking in a fragmented world
AIDC is evolving from an annual conference to a year-round networking powerhouse. César Albarrán Torres spoke with director Joost den Hartog about this transformation and the state of affairs in the factual content industry.
There is a word that has been in vogue during recent years in all sorts of business environments: networking. Propelled by the rise of the mighty internet and the breaking-down of spatial and temporal barriers, the factual content industry has jumped into the networking wagon by inciting global partnerships and co-productions. But there’s a catch: networking is an ongoing process, and industry conferences like AIDC need to provide constant collaboration channels and opportunities. Collaborative efforts might dissolve if they are restricted to once-a-year events. Read more »
The 20 most flattering things spammers have said to me this week
Unless you happen to write a blog – which admittedly may account for half of Mumbrella’s readers – you may not be fully familiar with the joys of web spam.
The main difference to email spam is that rather than trying to coax your bank account details via promised shares in stolen African wealth, the aim is usually simply to build SEO through hiding links.
Happily, the technology is pretty good at filtering most of it. Which can be a pity, as it’s good for the ego. Rescued from the spam filter, these are my favourites of the last week, even if they could apply to any site in the world.
Like this, Read more »
Kneejerk negativity is ruining this creative industry’s big thinking
In a guest post inspired by yesterday’s Battle of Big Thinking, Cathie McGinn argues that the industry needs to find ways of making criticism more constructive and less destructive.
Sitting in the audience at yesterday’s Battle of Big Thinking, one of the most extraordinary things was the accompanying conversation on Twitter. It was free from the usual slights, snarky remarks and bitching – people responded to new ideas with enthusiasm, and a desire to share them. But sadly that’s not how the industry usually is. Read more »
Danger 5: find them online, bring them to the TV screen
Dario Russo got millions of hits online with his Italian Spider-Man. He told Miguel Gonzalez how he’s going to bring that existing audience to his new TV show, Danger 5.
When Dario Russo first conceived Italian Spider-Man – a parody of Italian action films of the 70s – as a short film for his final year at Flinders University and uploaded it to YouTube in late 2007, just as he had done with all his previous work, he did not anticipate that the fake trailer would find a cult following online… but it did. Read more »
The Jesters: Who’s laughing now?
The Jesters, the comedy group in the Movie Extra series, is more successful than ever. Will the real show match its fictional counterpart?
Movie Extra’s series about the making of a comedy show The Jesters was positively received when it first aired in 2009, so it was only natural they’d be back with more biting satire. Kevin Brumpton and Angus FitzSimons (both writers and executive producers of the show) once again take aim at the entertainment industry – and their former CNNNN colleagues The Chaser, complete with a parody of their infamous “Make a realistic wish” sketch – with eight new episodes shot in Sydney in mid-2009. Read more »
The Jesters: Who's laughing now?
The Jesters, the comedy group in the Movie Extra series, is more successful than ever. Will the real show match its fictional counterpart?
Movie Extra’s series about the making of a comedy show The Jesters was positively received when it first aired in 2009, so it was only natural they’d be back with more biting satire. Kevin Brumpton and Angus FitzSimons (both writers and executive producers of the show) once again take aim at the entertainment industry – and their former CNNNN colleagues The Chaser, complete with a parody of their infamous “Make a realistic wish” sketch – with eight new episodes shot in Sydney in mid-2009. Read more »
Testing: audience knows best
Predicting the future of a film or television program and avoiding a financial disaster doesn’t necessarily require clairvoyant powers; testing your project with an audience at different stages of the production process can make a huge difference. Aravind Balasubramaniam reports.
“Nobody wants others to tell them their baby is ugly,” says the founder and CEO of Audience Development Australia (ADA) David Castran. “But it’s very important that producers listen with two ears and try to challenge their strongly-held views. Testing empowers producers by giving them information about the audience’s relationship with the pilot or program. I know at times that can be controversial.” Read more »
BigPond Adelaide Film Festival: A true independent
Everyone’s going to Adelaide this week, to be at the country’s most risk-taking festival. Encore spoke with festival director Katrina Sedgwick and associate director Adele Hann about the secrets behind its success.
The first point of differenceis the festival’s Investment Fund, which has delivered some of Australia’s most acclaimed films of recent times, including 2009’s Samson & Delilah. The pressure to continue this high level of performance from its slate hasn’t seen the funded projects become safe, predictable choices. It’s been quite the opposite. Read more »
Hey KFC, the idiots called. They want you to market their fast food for them
So I know this KFC ad probably doesn’t break the advertising code of conduct, but attacking someone making a healthy eating choice – really? Read more »
NAB – brave, ambitious and aggressive
I’ve already written about NAB’s Twitter stunt.
But as the campaign continues to unfold, my jaw continues to drop.
The stunt videos of ambushes on other banks (which look fake as hell to me by the way) take it to another level. Read more »
How @nab created a Twitter sensation and punked Westpac
On Friday night, like most folk on Twitter, I noticed what appeared to be an embarrassing mistweet from NAB.
Not for the first time for a banking brand, it appeared that a junior community manager had failed to log into Twitter from their personal account and accidentally tweeted on the NAB’s behalf: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.”
I made a note to tell my fictional colleague Dr Mumbo about it in the morning to poke a little fun. Read more »
Ethnic content: the other Australia
Our society is constantly being shaped by a constant influx of immigrants from all cultural backgrounds, and the influences they bring with them. But for a country that prides itself on its multiculturalism, there is a very limited amount of ‘ethnic’ content in the media, aimed specifically at these groups. Aravind Balasubramaniam reports.
The statistics are well known,” said audio and language content director at SBS, Dirk Anthony. “One in four Australians is either born overseas or has parents of migrant backgrounds, so it is very important that we recognise that fact and continue to be able to communicate Australian messages in the relevant languages”. Read more »
The AFR paywall numbers – not as bad as you’d think, but not as impressive as they claim
I must confess, I felt somewhat cynical when Fairfax Media sent out a press release yesterday offering for the first time clues about how the AFR’s long established pay wall is faring.
Cynical because the timing seemed designed to draw attention away from yet another decline in its print circulation.
And also because the number seemed so darned low.
But I am, I confess, beginning to come around slightly. Read more »
Announcing Mumbrella360 – and how you can be involved
So I’ve got some news about Mumbrella.
We’re organising a conference. A big conference.
We’re calling it Mumbrella360. Its first outing will be over two days in Sydney in early June.
And this is where you – and the rest of the industry – comes in. Read more »
Should you ever say sorry in an ad?
I don’t think I’ve seen a political party say sorry for its misbehaviour while it’s still in power before.
But NSW Labor isn’t like other parties.
However, if you treat the party as a brand then I wonder if this campaign marks the moment when the political marketers found their key insight. Read more »
Actor-director relationship: we can work it out
The quality of the relationship that is built between the director and actor can mean the difference between a pretty good performance, and a fearless performance that takes everyone’s breath away. Actor Gina Morley explores the ways to best build that relationship.
When I think of directors that I love working with, directors that have the ability to help me fly, the feeling that comes to mind is fearlessness. But sometimes directors don’t know what actors are thinking and feeling… Read more »
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