Australian film ‘blossoming’

I love how each generation has its own burst of energy. You just have to look at the youngsters and what great work they’re doing. Our cinematographer Adam Arkapaw is still in his 20s. Our editor Luke Doolan just turned 30 and was nominated for an Oscar for a short film. David’s only in his 30s; they’re all part of this clique of filmmakers who care about each other’s work. It’s a real community spirit; I love it.

Jackie Weaver agreeing with Vanity Fair‘s John Lopez, who feels “Australian film is blossoming right now”. Read more »

Australian film 'blossoming'

I love how each generation has its own burst of energy. You just have to look at the youngsters and what great work they’re doing. Our cinematographer Adam Arkapaw is still in his 20s. Our editor Luke Doolan just turned 30 and was nominated for an Oscar for a short film. David’s only in his 30s; they’re all part of this clique of filmmakers who care about each other’s work. It’s a real community spirit; I love it.

Jackie Weaver agreeing with Vanity Fair‘s John Lopez, who feels “Australian film is blossoming right now”. Read more »

Right time and place for Fairfax’s Greg Hywood

In recent days, the Fairfax Media share price looked like it might hit the psychologically important point where it was once again worth more than a copy of the $1.50 Sydney Morning Herald.

On Friday the price crept up to $1.44 – well up on last months’ low of $1.35 when the company’s new strategy was announced by the now departed CEO Brian McCarthy. But by the end of today we were back down to $1.41.

The share market did not, it would seem, like the uncertainty created by putting in Greg Hywood as interim CEO while an executive search commences for McCarthy’s replacement.

And taking the temperature of the advertising market too, the appetite is not for a drawn out search.   Read more »

The customer is always right. Particularly if they’re a video blogger

Want to see some evidence of the ability of the consumer’s ability to strike back?

Check out this offering from video blogger Nate “Blunty” Burr.   Read more »

True brains make better content

In this guest post, Dylan Watson, co-producer of Movie Extra Webfest finalist project True Brains, talks about his experience working on a web series.

Movie Extra Webfest is the first competition of its kind in Australia. With the webseries being a fairly new format, we weren’t sure what to expect when we entered with our trailer True Brains. Now we’re in the final 15 out of around 100 original entries. Beyond that, we’re part of a competition urging Australians to put quality content online and see what happens. We’ve seen short films, trailers and teasers launch international careers thanks to viral media, YouTube links and Facebook. Any one of us could be the next big thing and all we need to do is indulge our little filmmaking fantasies (not just the clean ones) and hit “upload”. Read more »

The kangaroo that stole the world cup (and made us want to vomit)

I really wish I could find something to like about Australia’s World Cup video.

But as ads for the country go, it leaves no cliche unturned.

Kanagaroos? Of course.

Julia Gillard demonstrating that politicians can’t do funny? Naturally.

Crocodile Dundee. Natch.   Read more »

Encore Annual 2010: Year in tv

Year in TVIt may not have been entirely obvious at the time, but 2010 was the year Australia’s TV landscape changed. Tim Burrowes reports.

With the exception of its launch more than half a century ago, 2010 saw the most dramatic change for television in the shortest amount of time.

Read more »

Advertisers should raise their voices against arrogant Google

In this guest post, Harvard Business School’s Benjamin Edelman argues that Google’s dominance of the online ad ecosystem leads to a bad deal for advertisers and arrogance from the web giant.

When it comes to web search, Google dominates. The crux of an online advertising service is the place where ads are shown. Historically, Google has offered highly-desired placements, namely ads adjacent to users’ search results. But these days, search pages are just one of many places showing Google ads. And that’s where problems creep in.   Read more »

Encore Annual 2010: Year in tvc

Carlton DraughtIn an advertising year characterised by commoditised advertising, TV commercials that showed originality and commitment to high production values stood out all the more. Tim Burrowes picks out five of the most memorable. Read more »

Encore Annual 2010: Year in film

Year in FilmYoung audiences reconnected with Australian films, but there’s much to be done to ensure they’ll keep coming back.

It’s a cliché: Australians don’t like Australian films. Luckily, a series of successful films have started to dispel the myth. The industry has made contact with its audience, and it could be the slow start of a new love story between them. Read more »

Screenrights: In the right direction

ScreenrightsIn 2010, Screenrights celebrated two decades of paying copyright royalties to filmmakers, with total collections of more than $352 million. Encore looks at the history of this organisation.

The world has changed a lot since 1990, the year the audiovisual copyright society Screenrights was founded. The organisation has grown and evolved in an increasingly complex media and copyright landscape, started with the humble video recorder revolution. Read more »

Distribution: fixing a broken system

On-demand services are ready to prove that there is money to be made from independent cinema, even from niche titles.

In a saturated marketplace where only big budget, usually formulaic blockbusters seem to have any shot at success, independent films are increasingly been seen as a high risk investment, and they have fewer spaces to find an audience. Enter on-demand services, delivering those hard-to-find titles directly to people’s homes. Read more »

When your life goes viral

Remember the mini media sensation about the bloke who sent a group email to find the woman he fancied and nearly got fired?

The real story was somewhat more complex than that.

Steve Tucker, the author of the email has shared his story with SMH blogger Sam De Brito.

It’s well worth a read – not only for an insight into what it’s like being inside the media tumble drier, but how quickly the facts can get distorted.   Read more »

Why are there no great cricket ads?

I bloody love this time of year. The news agenda starts to slow down and The Ashes becomes a permanent fixture in the background at home and in the office.

And I can’t think of another event that has so many ads made specifically for it. Grand Finals may draw bigger individual audiences, but they come and go in a few hours of course.

Because of the longer nature of The Ashes, it’s a bigger deal. Arguably, it’s the closest we get to a Superbowl effect for advertising.

But the standards thus far have been disappointing.   Read more »

Enough scaremongering – we need to start telling consumers why behavioural targeting is good for them

Mike ZeederbergIn this guest posting, Zuni’s Mike Zeederberg argues that the industry needs to start selling the public the benefits of behavioural targeting.

It seems like every week there’s another scare-mongering story in the Sydney Morning Herald about the dangers of advertising tracking and profiling users online – we’re all “Cookie Monsters” trading your data for online profits.   Read more »

Back to 1973 with Stephen Conroy’s sports rights TV policy

Back in 1973, the BBC aired an episode of Whatever Happened To The Likely Lads.

A comedy classic that still sometimes gets played in the UK before a big match, it featured the desperate attempts of the two heroes to avoid hearing the result of the the game before they can watch it on TV that night.

Thanks to Stephen Conroy, we’re going to be able to indulge in some nostalgia and reenact it 37 years later.   Read more »

‘It’s how we connect’ may hit the mark for Telstra

While this Telstra in the community ad may be a tad cheesy for some tastes, it does demonstrate the potential of the “It’s how we connect” positioning.   Read more »

JWT helps Ryan Giggs walk on water

Here’s a great ad from JWT Sydney.

It features Manchester United players Rio Ferdinand, Ryan Giggs and Ji-Sung Park walking (and playing) on water.

This one feels like it’s got massive viral potential.   Read more »

 
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