Was the V Australia Twitter campaign stupid? Maybe. Sometimes that’s what it takes

On Wednesday, Mumbrella posted an opinion piece questioning whether Droga 5′s V Australia Twitter campaign deserved to win at the Cannes Direct Lions. Juror Erik Ingvoldstad has accepted our invitation to respond.   Read more »

It’s only a cinema

These are commercial decisions for us, there’s no emotion or drama in this. For God’s sake, it’s only a cinema.

President of the Greek Orthodox Community, Harry Danalis, on the closing of Sydney’s Academy Twin cinemas.

Is the World Cup of tourism value?

“General enquiries about South Africa have been on a steady incline since the beginning of the year and in the week ending 19 June increased 121.0% over the week prior to the start of the World Cup.”

Hitwise’s Alan Long on the tourism benefits of hosting a major event

If this is a Gold Lion then the jury knows nothing about Twitter (Oh look, they don’t)

Winning a Lion in Cannes is a big deal. Even more so if it’s a Gold Lion.

But that relies on the jury being qualified to judge what’s in front of them.

Looking at one of the Aussie Gold winners from the ad festival this week, my view is that the jury made a bad call, and damaged their credibility in the process.   Read more »

Bob Ellis’ Rough Cut: An excellent Syd Film Fest

We are forbidden urination after a three-hour film and herded bursting out into the rain and pushed in front of speeding traffic by big Tongan guardians of the Red Carpet while inside, in the ever-gorgeous art-deco foyer, barmen and pie vendors gazed on its lovely emptiness planning their bankruptcies and other careers and cursing, like all of us, the Clare Stewart Effect on world cinema. Read more »

Inside the Noah’s Ark of advertising

In this guest posting, Australia’s Media Young Lions team Eb Yusuf and Maura Tuohy recount their first Cannes

Bonjour from Cannes. Being here is a little bit like the world cup of advertising – the Aussie camaraderie is off the hook. Thanks to the power of Twitter, Read more »

Australia's Power 50

It’s been four years since Encore published its Top 20 Directors and Producers list, and we felt it was time to compile a new, more comprehensive list that included professionals working across all areas – film, television and TVC production – as well as the leaders and decision-makers that determine the direction of the industry. Read more »

Australia’s Power 50

It’s been four years since Encore published its Top 20 Directors and Producers list, and we felt it was time to compile a new, more comprehensive list that included professionals working across all areas – film, television and TVC production – as well as the leaders and decision-makers that determine the direction of the industry. Read more »

Why we’re trying to break the old guard’s grip on awards judging

In this guest post, ADMA’s Kate Furey explains why the DM association is trying to break the “boys clubs” of awards judging

There’s always debate and cynicism around who judges advertising awards.   Read more »

Brands need to understand their customers? No shit, Sherlock

In this guest posting Simon van Wyk argues that the future of digital marketing is not simply social media.

OH no! The PR industry is finally interested in the Internet.   Read more »

Super Force Armada’s subtle product placement

Here’s an excellent viral for a certain digital product.

Give it a watch to the 50 second mark to see what I mean…   Read more »

US producers think outside the box

Producer Tim Baker shares his experience with an Aus/China co-prod at the Producer’s Guild of America conference in LA.

Inspired by Cannes and other foreign producer’s markets, the PGA decided to launch its own international market so as to generate interest amongst its members in the funding and collaborative possibilities of international co-productions. Read more »

There will be blood

“Several entries have obviously opted for recycling body liquids and pushed integrated campaigns that centre around gallons of donated port.”

David Nobay’s early Cannes judging impressions

Agencies get gamers fired up

Good pieces of work often slip past without getting much attention outside of their target audience.

This week I stumbled upon this excellent case study from The Conscience Organisation and Mediacom which demonstrates what experiential marketing should be about.   Read more »

Steel’s ideas stick

“Of the three types of planners he’s worked with (advertising outsiders, planning converters and experienced planners), the ‘not experienced planners’ make the best planners.”

Mark Pollard on planning guru Jon Steel’s APG presentation

Why Ghana is a must win

“The loss was even more devastating for one small group in particular: Australian marketers.”

Stephen H Downes on the Socceroos’ poor showing against Germany

The substance behind the Photon gossip

One of the perks – and frustrations – of being a journalist is that you often get to hear interesting gossip.   Read more »

Award shows are broken

“There’s only one problem with judging international awards: It doesn’t work.”

Mike Hughes in AdAge

 
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