Tourism Oz’s bold Melbourne graffiti move

This seems brave to me – Tourism Australia is promoting graffiti as one of Melbourne’s cultural highlights.   Read more »

Legend of the Guardians: Art director Grant Freckelton

To celebrate the release of Legend of the Guardians: The Owls of Ga’Hoole, Encore will publish a series of interviews with the key creatives behind the animated film.

Today we start with art director Grant Freckelton, who had to draw the line between visual realism and storytelling to create the owl world of the film. Read more »

Why I’m bringing back The One Centre

The One Centre was one of the Australian marketing industry’s biggest victims of the GFC. In this guest post, founder John Ford explains what went wrong and why he’s giving it another go

The One Centre was a fantastic company hit by the perfect storm during the GFC.

In August 2008 we were one of Australia’s largest project-based creative companies with over 60 staff. Our clients included Audi, McDonald’s, Coca-Cola, Woolworths, Mars, IAG, PricewaterhouseCoopers, GE, The Red Cross, Freedom Furniture, Jetstar and Nakheel.

Growing at an average of 50% year-on-year for nearly a decade, we posted our best-ever trading month in September 2008 – just as the GFC struck.   Read more »

Why the Grog’s Gamut outing harms The Australian

Fair to say The Australian – and its journalist James Massola – are not winning popularity contests on Twitter this morning for its outing of Grog’s Gamut.

As I search Twitter, the first messages to Massola read:

“You happy this morning you fucking pussy?” Read more »

Legend of the Guardians: Flying High

With Legend of the Guardians: The Owls of Ga’ Hoole, Animal Logic reaches a new stage in its filmmaking capabilities. Miguel Gonzalez spoke with Hollywood blockbuster director Zack Snyder and the AL team about this groundbreaking 3D animation.

Legend of the Guardians: The Owls of Ga’ Hoole is the second animated feature created by Animal Logic (AL) – the first being the successful Happy Feet, which the company helped make but was ultimately “George Miller’s film from beginning to end”, according to managing director Zareh Nalbandian. This time, things were different: “Guardians was conceived here, from its initial concept frames to the very last scenes of the movie,” said Nalbandian. Read more »

Mumbrella wants a digital agency

As Mumbrella approaches our second anniversary, it’s time for us to ask for help.

This is us calling a pitch.

You see, I’m grateful for the understanding of readers thus far, but it’s nearly time to go pro.   Read more »

Crikey’s attack on The Age’s audit would be more credible if it was audited itself

Regardless of where things end up, the media story of last week was Crikey’s publication of an internal memo from The Age which appeared to raise serious questions about the Fairfax newspaper’s audited numbers.

It was a good get. The Age may or may not have done something wrong under the rules of the Audit Bureau of Circulations. But there certainly appears to be a case to answer.

But here’s the thing. This is only a problem because Fairfax gets its numbers audited.

And guess who doesn’t?

Crikey.   Read more »

Cinematography: DSLR, size doesn't matter

With the release of DSLR cameras that can shoot in full HD, the screen industry stumbled unwittingly upon a new age of cinematography and many are following. Micah Chua found that producing good quality picture doesn’t need to be as expensive as it once was.

When Canon released the 5D Mark II with full HD video capabilities in late 2008 for photojournalists to accompany their stills with moving images, nobody had really predicted what would follow. It wasn’t the first camera to possess this capability – that honour goes to Nikon – but certainly it was the one that started a revolution. Read more »

Cinematography: DSLR, size doesn’t matter

With the release of DSLR cameras that can shoot in full HD, the screen industry stumbled unwittingly upon a new age of cinematography and many are following. Micah Chua found that producing good quality picture doesn’t need to be as expensive as it once was.

When Canon released the 5D Mark II with full HD video capabilities in late 2008 for photojournalists to accompany their stills with moving images, nobody had really predicted what would follow. It wasn’t the first camera to possess this capability – that honour goes to Nikon – but certainly it was the one that started a revolution. Read more »

The special relationship between publishers and advertisers is on the rocks

It’s always sad when you come across a once happy relationship that is now on the rocks – particularly when one of the couple doesn’t even seem to notice.

Minor aspects of the union that might once have been overlooked become much bigger issues once the downward spiral begins.

By the time both parties realise how bad things are and promise to change, it can be too late. So I’m sad to see one of Australia’s longest relationships headed in the direction.

I refer, of course, to the growing loss of trust between Australia’s publishers and advertisers.   Read more »

Cinematography: Easy as 1, 2, 3D

Stereoscopic 3D comes with a particular set of challenges and requirements. Cameras, rigs… what do productions need to take into consideration to create their own 3D solutions? Martin Cayzer, managing director of Panavision Asia Pacific discusses the impact of 3D on cinematography.

3Dis a good thing. Good in many ways, but primarily it’s causing people to slow down, think and plan more. As 3D pushes people into digital capture it also helps identify the strengths and issues that will make or break a good 3D production. Read more »

Tabloid ethics: Sneak shots of a celeb’s home are fine, and a shagging couple’s a bonus

I’ve never been a fan of bashing tabloid newspapers just for being tabloid newspapers.

Indeed, in a previous existence, I’ve stood on the odd celebrity doorstep myself.

But I can’t help but be thoroughly depressed by an item in The Daily Telegraph today in which the Sydney paper cheerful outs itself for being a privacy-invading, prurient tabloid.   Read more »

I’m on a raven

Not many brands who enjoyed the recent success of the Old Spice ads, would be brave enough to change the front man.

But in swapping Isaiah Mustafa, for this campaign at least, for fellow NFL athlete Ray Lewis the brand still has an excellent superspokesperson.   Read more »

The score in the retail war: David 2, Goliath nil

Last night, online electrical retailer Kogan got the sort of advertising that (quite literally) money can’t buy.

The Gruen Transfer spent more than seven minutes discussing the merits of a PR strategy involving taking on the retail behemoth Harvey Norman.   Read more »

The Gen X media has misinterpreted Stephanie Rice’s Gen Y ‘faggots’ tweet

Mat BaxterIn this guest post, Mat Baxter comes to the defence of Stephanie Rice over her much criticised “faggots” tweet.

We should all be ashamed. I certainly was as a gay guy this week as Stephanie Rice, a perfectly decent and respectable Australian, was subjected to a totally indefensible attack from a small minority of gay people who desperately need to get a grip on generational reality.   Read more »

Google – powered by Bob Dylan

Google is currently rolling out the latest iteration of its search, with instant results as the user types.

While this might be a rather minor improvement in the scheme of things (2-5 seconds per search apparently) the video to promote it is rather good too.   Read more »

Post-production: The colour of Tomorrow…

For Tomorrow, When the War Began, post-production/VFX vendor The Lab conceived and invented a colour calibration process called the Digital Print System (DPS). Its creator, head of digital intermediate Al Hansen, tells the story behind this innovation.

Tomorrow, When the War Began was the perfect project to utilise this colour calibration process, because it was a big feature film with an experienced cinematographer and production team. Read more »

Video out of the box – literally

Last time I had something good to say about a Fairfax Digital ad execution, I appeared to be in a minority of one.

But here goes with another.

I rather like this execution with the Fairfax video player integrating what’s going on inside the ad with the rest of the page.   Read more »

 
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