It’s the grand final and all events of the past winter have led to the next two hours. A nation’s eyes are tuned into the green pitch. True fans wear their team’s colours while the rest of the country have decided on which side they hate the least.
GPY&R Sydney: Mumbrella Creative Agency Review – Is the agency that ‘understands Australians’ stuck in a rut?
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how GPY&R Sydney has fared over the last 12 months.
Australia’s oldest advertising agency is looking a little out of breath. Though plans to rejuvenate GPY&R Sydney are now well under way under MD Phil McDonald and national CEO Russell Howcroft, the perception in the market is that Patts is a once magnificent agency that has lost its way, perhaps never to return to the form of two decades ago.
In this guest post, Chris Kay suggests that this week’s opinion piece on the death of the account handler underestimated the value of a great suit.
Watching Campbell in the latest season of Mad Men, it’s pretty clear that although comical and at times charming and annoying in equal measure, that this archaic view of the ‘suit’ underplays the growth in importance of the role. Being a bill-payer, a coffee-pourer, a timekeeper, or a bag carrier, is a lazy perspective on the immense value of a great ‘suit’.
Last week, in a job interview at a Pyrmont agency, I was asked to write a block of copy for one of those daily-deal group buying websites that are popping up everywhere. I’m told – but don’t believe – there are now 800 of these sights in Australia competing with the likes of Groupon and LivingSocial for our impulse purchases. You Google it, I’m busy. A civilian glancing at the sites sees bargains: “A Bali holiday, my fiancée’s name on a grain of rice and a colonic flush for just how much?!” But to a copywriter these sites offer a thrilling new subgenre.
GPY&R Melbourne: Mumbrella Creative Agency Review – a revamped office and working model is paying off
In a converted department store on Collins Street, change is afoot. Though there is little suggestion that former glories are about to be dramatically resurrected at Patts Melbourne, the agency has been quietly establishing itself as one of Australia’s best agencies by bringing itself up to date.
While the annual Deadly Awards highlight the achievements of the Indigenous film and television community, Georgina Pearson looks at how the industry is bridging the gap between our current successes and the professionals of the future.
Droga5 is an agency with a charmed brand, and one that punches well above its weight. Still a young, smallish agency with 50 staff, our survey places Droga5 as Australia’s fourth best player, beating plenty of more established, far bigger, but less fashionable shops.
Over-paid bag carriers. Empty suits. Paper pushers. Today’s account person comes in for some pretty tough criticism. Is it all deserved? Probably not. Is there a problem? Definitely.
With nearly 50 years between them at DDB, chairman and CEO Marty O’Halloran, group MD Chris Brown and MD Leif Stomnes have been charting a steady, prosperous path for the Sydney office. Built on four pillar clients – McDonald’s, Telstra, Tourism Australia and Volkswagen – DDB Sydney has a reputation as a large (around 240 people work in the DDB building), solid, outfit that produces consistent, effective work.
A large company with 145 employees, DDB is one of Melbourne’s most powerful agencies and has earned its place over many years as a cornerstone of the industry. But to lose Coles and much of ANZ in a single year is enough for the market to wonder if DDB Melbourne can fully recover from an annus horribillis.
I was too embarrassed to tell them that the day before I’d accidentally bought Coles’ own brand version. (They don’t taste as good – and they contain nearly twice as much fat, I now notice.)
After all, what sort of naive consumer does that? Read more »
Have you ever noticed that when a brand uses social media to treat its customers like a bunch of chumps, it ends up regretting it?
The latest example is, of course, Mortein’s now backfiring death of Louie The Fly stunt.
From the moment the brand issued a press release from marketing director Chris Tedesco announcing: “It was a hard decision, but Mortein has decided to kill off Louie The Fly once and for all,” the whole thing smelled as bad as Louie’s favourite garbage pile. Read more »
It has been a week of suspense and speculation regarding changes to Facebook that began rolling out at the start of the week. At the F8 developer conference in San Francisco, the company revealed a new way to integrate applications that reproduce content without the user having to leave the site. We have also seen user profiles updated, new applications for playing music and watching video and social news apps.
It may only be September, but with Seven’s 2012 upfronts launch on Wednesday night and Ten’s back in August, only Nine is yet to declare its hand for next year.
And it’s already clear that what will separate the winning network from the others is the proportion of successful local content that succeeds.
It may even come down to the local drama content. In a close year, it often does. Read more »
Clems Sydney: Mumbrella Creative Agency Review – growth machine in need of a creative lift to ‘stand out’
Clemenger BBDO Sydney just misses out on our top ten table for its total score in our survey. With a reputation as a solid performer that produces some respectable work for clients such as Hungry Jack’s, Virgin Australia and Wrigley, the agency’s new business-winning streak made up for losing Vodafone, Codral and Air New Zealand; Clems can look back on a good year.
Perhaps we were destined to meet. Eight years ago I was working for McDonald’s in Chicago. On the other side of the country a talented and dynamic young Australian was making an impact for Taco Bell. We were competitors and yet unaware of each other. Two years later I returned to Australia and so did he.
Clems Melbourne: Mumbrella Creative Agency Review – commercially savvy powerhouse not short on confidence
Though BMF Tops our survey, it would not have been surprised anyone if Clemenger BBDO Melbourne had rated number one. Least of all Clems, it would appear, which is the only agency to award themselves 10 out of 10 for their achievements this year.
Those who watched this month’s incredibly moving Australian Story program will be well aware of his story.
Many in the industry will have known Gavin – who ran STW’s The Brand Shop prior to his illness – for longer than me. Later in the week, we’ll carry a more considered piece from somebody who knew him better than I did.
However, I was lucky enough to get to know Gavin a little through The Brand Shop, and then through R U OK Day which he founded, in part as a result of his own father’s suicide. Read more »