Make the most out of your shorts

Short films can be the beginning of a successful career for those who can identify how to make the most out of them. That’s why Linda Micsko, producer of the Crystal Bear-winning short Franswa Sharl, shared her secrets with Encore.

There are plenty of rewarding moments in short filmmaking, from casting the perfect lead to watching your first day of rushes. The most satisfying period for me is having it all come to realisation, watching the finished film in the final mix session – where we drink peppermint tea and sing along with our sound designer and composer to our freshly composed songs. Many would think this concludes the process, but the road ahead is long and can prove to be a hard slog if your marketing and festival strategy isn’t planned and considered from early on. Read more »

Tontine date stamped pillows: While you were sleeping, a brand category was being redefined

Fair to say, I wouldn’t have predicted that the most interesting marketing strategy I’ve come across this week would be for pillows.   Read more »

The strip flashmob

While the dance flash mob is as dead as Cops LAC’s ratings, this twist from Melbourne today is worth an honourable mention.

Fifty or so people stripped down to their undies before changing into Fletcher Jones suits in the stunt organised by creative agency Freeform.   Read more »

PR pubes, pillows and plants

It’s been a yin and yang kinda day on the PR gifts front.   Read more »

Mrs Mac’s intriguing campaign

Now here’s an interesting campaign for Mrs Mac’s pies – interesting for a couple of reasons.

First the ad, which has already clocked up nearly half a million views since being uploaded a week ago.

The ad is from Perth’s Marketforce. If you watch it to the end, regardless of the sexism, I think you’ll understand why it’s picked up the views. Read more »

Meet the Telstra social media team

Fair to say I’m not always a fan of Telstra (as a customer I occasionally experience their globally unique customer service so how can I be?).

But if there’s one thing the company has led the way on, it’s social media.   Read more »

Don’t forget the murdered and jailed journalists

Should you have 20 minutes to spare, this TEDx overview of the state of investigative journalism is worth a look.  Read more »

20 copycat ads

It’s amazing how often crowd sourcing takes just minutes to turn an ad that looks startingly creative at first glance into something, erm, less original. Sometimes it’s coincidence, sometimes the inspiration may have seeped into a creative’s subconscious. And sometimes it looks like a smash-and-grab raid. Here, we offer Mumbrella top 20 copycat Australasian ads.

1. Jetstar versus Estrella Damm beer

The Jetstar ad has just started airing in Australia. It marks a new creative direction for the budget airline. It’s a creative direction already taken by a beer brand – including the same song, burning furniture, boat trip and love story. The centrepiece of a wider campaign, the airline tells Mumbrella it sought the blessing of the 0verseas agency before creating the “homage”. Read more »

Playing your Ace at MIPCOM

The founder of Melbourne-based production company Galaxy Pop,  Gian Christian, shared his experiences with his animated series Get Ace at this year’s MIPCOM with Encore.

Well… It’s a long way to go. But I don’t have to tell any Australian who has done the trip that. Your commitment level is tested as soon as you walk onto that plane. It would be nice to one day turn left when boarding, or even go up the stairs, but until then, I keep telling myself that when I get off this plane at the other end, I’m $4000 richer for not going Business. Of course that’s hard to remember when you’re cramped up in economy for over 28 hours sitting next to a man whose feet smell worse than a freshly manured lawn. Read more »

Summer Coda: Oh, those summer nights!

Richard Gray’s directorial debut Summer Coda became the first film at this year’s Melbourne International Film Festival to sell out. It was a heartening affirmation for Gray, who poured his heart into making the film. He told Hansika Bhagani that it was all well worth it.

Summer Coda came second in Movie Network’s Project Greenlight competition in 2005, but that success was quickly followed by years of struggle and rejections at the hands of national and state film funding bodies.“We had a good opportunity after Project Greenlight to progress the project faster than you would normally. We got so close to getting it up so many times, so it’s felt like a longer journey, but it’s definitely been worth it,” said Gray. Read more »

The Big Bang Theory of audience fragmentation

Yesterday, we passed another audience fragmentation milestone.

Nine’s digital channel Go had three shows in the OzTam top 30 most watched of the day – a couple of episodes of Big Bang Theory and a Top Gear repeat.

It helped the channel achieve a 6% share.   Read more »

Mumbrella is closed – why I’m not going to sit in my Hobart hotel room writing stories

I’ll let you into a secret about The Mumbo Report, the video thing we do.   Read more »

Cows and tractors

From the department of ads that shouldn’t work but do… farmers rapping about yogurt. Read more »

Branded content a hit at MIPCOM

Kate Edwards, partner of brand-funded content company Quail Content reports from MIPCOM 2010.

For the first time ever, MIPCOM put together a program about the rise of brand-funded content. This day’s program coincided with the announcement that @Radical Media was being bought (60 percent) by Fremantle worldwide – this only further proves the relevance of such a convergence model both in today’s clutter interruption advertising market and the TV production space. Read more »

The Librarians: big in Mongolia

The third series of The Librarians is bigger than its predecessors. Miguel Gonzalez visited the Melbourne set of the cult ABC comedy.

Most of the time, the Melbourne Showgrounds are an exhibition and functions venue, but occasionally, they are also the home of the Middleton Interactive Learning Centre and her manager, head librarian Frances O’Brien. ABC TV’s comedy The Librarians – launched in 2007 – was originally shot at an old car dealership in Melbourne, but people kept trying to come in thinking it was a real library. Read more »

Sun shines on co-prod

Auds may well be in tears just minutes into the film, a deeply moving study of emotionally scarred adults who were illegally deported as children to Australia from Britain in the 1940s and 50s [...] will make a strong claim for arthouse berths everywhere.
Variety on the UK/Australia co-production Oranges and Sunshine. Read more »

VW – not just for soy latte sippers

Here’s a terrific ad from VW in New Zealand from DDB. Even if it also does a pretty good job of selling milk.   Read more »

The truth about last night’s TV ratings – nothing happened

I try to write a TV ratings story every day.

Sometimes loads happens, and it’s quite exciting.

Sometimes, it’s not.   Read more »

 
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