I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.
It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
The advent of digital technologies has redefined the media landscape, not least our concept of television. As consumers embrace content across multiple platforms, industry stakeholders must continue innovating to stay in the game. Brett Savill, strategy and corporate development director for Broadcast Australia writes. Read more »
For a boring category like toilet paper, this is a good ad for Sorbent: Read more »
In this guest posting, Happy Soldiers’ Sophie Price argues that media/ creative collaboration needs to start happening sooner than the meeting room door.
Leo Burnett’s recent success at Cannes for Canon is yet more proof that brilliant communication ideas are born of a seamless marriage of media and creative thinking. In fact, the bulk of the Media Lions were awarded to creative agencies this year. Read more »
YouTube today unveiled what it is proclaiming as its first round video player, featuring a cheery little Cadbury’s hamster running round his wheel. It’s a nifty idea, created in Australia. However, I don’t think it is what it seems. Read more »
Mumbrella is researching the background to Photon Group’s ongoing issues.
I’m interested in hearing from former or current members of staff who can offer experiences, anecdotes or insights about the culture or performance of Photon agencies or the company itself. Read more »
“Shareholders know of the writedowns, board changes, corporate restructure, size of the earn-outs and attempts to cap the liability, and that the company is considering an equity raising. They don’t know the terms of any capital raising but that should not be sufficient to maintain suspension of trading.”
“The discussion shouldn’t be around whether the judges were right to award it Titanium. The discussion should be around what this means. It’s a signifier that the advertising landscape has changed.”
I wonder if The Times is hedging its bets with its paywall more than we realise. Read more »
These days, I’m seeing a lot of Ten News.
And that’s something I never expected to say. Read more »