I’m starting to wonder if Coles is engaged in a subtle plot to kill the newspaper industry.
The evidence is, I must admit, a little thin in that it’s based on my experiences in one Sydney store. But it doesn’t bode terribly well. Read more »
“If we think of journalism as ‘a good-faith attempt to make sense of the world’, we can see that the gap between the vast bulk of journalistic output and much of the content available online is not as wide as we once thought.”
Producer Bettina Richter reflects on the reception of her short environmental film Aqua at the United Nations Climate Change Conference in Copenhagen last month.
”We had a great reception for the film in Copenhagen, despite the disappointing outcome of the United Nations conference,” Richter told Encore. Read more »
A retro, indigenous-themed musical satire starring pop stars and an out-of-control Geoffrey Rush? Bran Nue Dae is all that and more, writes Paul Hayes.
They’ve started doing it again in Hollywood. They do it all the time in Bollywood. So why doesn’t Australian cinema make musicals? In terms of genre, the musical has at best been sporadically represented in Australia. Read more »
A new social networking website allowing people to post birth, engagement, marriage, death and funeral notices is launching on Monday. But don’t people already do that on Facebook? Read more »
Everyone knows the media world has been suffering, but how bad is it? A new ranking of 200 jobs in the US in 2009 puts “Reporter (Newspaper)” as number 184.
Beating out reporter were janitor (83), teacher (116), maid (131) and bus driver (137).
The UK’s outdoor marketing body, the Outdoor Advertising Association, has launched an interesting new campaign this week, telling the public that “Career Women Make Bad Mothers”. Read more »
Pepsi is taking an enormous gamble this year by relinquishing the Superbowl ad spot it has held for 23 years, instead trading it in for a $20m social media campaign.
All this brouhaha over Jennifer Hawkins’ unretouched photographs in Marie Claire is fuelling a healthy appetite for debate among media owners and hopefully the Government. Read more »
It may still be the TV ratings off season for the free-to-air networks, but bets are already being placed on which new shows will hit the jackpot with audiences. Read more »
I recently walked away from a long term relationship with an agency that was just not going anywhere; we had outgrown each other and wanted different things. Read more »
Hewlett-Packard could have very easily made it onto Mumbrella’s Marketing Disasters of the Year list, if the debacle over its ‘contrast’ sensitive webcam had hit Australia. Read more »
Few would argue with the fact that the world has changed dramatically in the last 12 months. However, because Australia has been spared the worst excesses of the GFC, I feel there is a creeping complacency amongst Australian marketers. Read more »
It’s been a big year of marketing disasters for some unfortunate brands, with Westpac taking the mantle as the biggest loser in Mumbrella’s top ten list of the year’s Biggest Marketing Disasters, thanks to its patronising comparison of the price of bananas to its hike in interest rates. Read more »
How the rise of online media, the growing profitability of pay TV operator Foxtel, the death of Kerry Packer and the relaxation of media ownership restrictions drove much of the corporate activity of the past 10 years.
It’s always instructive to see what gets sneaked out on the last Friday before Christmas, particularly when the press release drops at lunchtime. If ever you want to know what the powers-that-be hope will fly under the radar, then that’s a great indicator. Read more »
In this guest posting, Andrew Wilson contemplates what marketing can learn from the Christmas story.
In the little town of Nazareth, an agent of the Lord appeared to Mary. It said unto her, “Blessed are you, for you have been chosen to implement the Lord’s vertical integration strategy. You shall do so by bringing forth a line extension of the family of David.” Read more »