PRs vs media

“PRs offer publications exclusives in good faith that the journalist will at least mention the person/ place/ product being publicised. Then the story runs with NO mention at all. Shouldn’t there be give & take? Not just take.”

Social Diary explores what annoys PRs about journalists

Hungry Jack’s double burger, double cheese, double bacon is bad for the industry

Self regulation is one of those boring-sounding but vital things for the marketing industry.

For brands, it means behaving responsibly – not just because it’s the right thing to do, but because it is in the interest of the whole industry.   Read more »

Mona Lisa’s massive conk – the 3D truth

While 3D TV provides a great opportunity for brands to create a new product sub-category, getting across the benefits of a third dimension to those watching in boring old 2D can be hard work.   Read more »

Cigarette blanding won’t kill cigarette branding

In this guest posting, Adam Joseph argues that new laws on cigarette packaging won’t work

Whilst I applaud Kevin Rudd’s sentiment in getting tough on smoking and the causes of smoking, I think there are some serious problems with his logic when it comes to removing all of the branding on cigarette packaging.   Read more »

In The Loop

In this guest posting, former MTV marketer Pip Jamieson reveals how she bet her life savings on becoming a media proprietor.

When my business partner Matt Fayle and I resigned from our dream jobs at MTV in the middle of the GFC Read more »

Mediacom gets serious

Six months ago today, Mediacom lost major client David Jones.   Read more »

‘Smug bastard’: Is that the true character Jacob’s Creek was looking for?

Back in November, we revealed the new global ad for Jacob’s Creek which was created by Euro RSCG.

We also uploaded it onto Mumbrella’s YouTube channel, where it has since drawn more negative comments than any other ad we’ve posted.   Read more »

Call for help

On my fourth script meeting for Aurora and ready to kill myself. Film subsidies and commissions (while useful!) seem to block filmmakers from connecting with their audiences.

Independent producer/Aurora advisor Christine Vachon.

Occupational Health and Safety: un-risky business

In a dynamic industry where all minds are fixated on the finished product, does OHS take a back seat to the ‘important stuff’? Micah Chua writes.

While Occupational Health and Safety (OHS) for any industry has a reputation for being bureaucratic, complex and generally difficult, perhaps things have a potential to be different for the screen industry. Read more »

Triangle: the geometry of co-productions

Melissa George in TriangleA thriller set off the coast of Florida and shot in Queensland was the first official co-production to receive the Producer Offset, and its creators told Encore how they avoided getting caught in a Triangle.

British director Christopher Smith conceived Triangle in 2004, starting with the basic premise of “being on the deck of a ship, looking back at yourself”. After completing Severance, he started developing the idea in 2006. Read more »

Crikey’s indefensible comments

“The product of an obsession with and a hatred for a highly successful worldwide organisation that actually digs for and finds news, then publishes it fearlessly, while all Crikey can manage is to cast its jaundiced eye over and comment on the crumbs.”

The Australian’s Mark Day says Crikey has it in for News Ltd

The buck stops with News Limited

Never before has a company the size of New Corporation — which owns 100% of Melbourne Storm and 50% of the entire National Rugby League competition — been involved in a sporting scandal of this magnitude.”

James Thomson on the Melbourne Storm salary cap scandal

Ten statistics to mark 500 days of Mumbrella

Today marks 500 days of Mumbrella. I thought I’d share a few numbers.   Read more »

Will Murdoch lose Britain?

“In a coming-apart-at-the-seams scenario, Rebekah Wade/Brooks and Murdoch’s son James stormed over to the Independent, breached its security systems, barged into the offices of the editor-in-chief Simon Kelner, and commenced a giant row.”

Michael Wolff claims the Murdochs are losing their cool over the UK election

Corporate social responsibility is dead. Now it’s all about ‘good business’

In this guest post, Nic Mackay argues that it’s time for brands to go beyond CSR.

Corporate social responsibility  is dead.

For those who only recently found out what it is: I’m sorry. For those who think that the only thing CSR refers to is the sugar company: don’t worry, you haven’t missed anything. Both in terminology and in practical operation, CSR is completely outdated.   Read more »

The ten best TV shows and films about journalists of the last 70 years

Last night saw the first episode of Lowdown, the ABC’s new comedy drama about journalists.

We didn’t love it. But it did create a debate about the best films and TV shows about journalists of all time.

This is Mumbrella’s list:   Read more »

Guy Gadney versus the volcano part 3: If in doubt, set up a London office

In the (we think) final episode of his volcano-driven adventures in Europe, The Project Factory’s Guy Gadney launches a UK office

I am so used to staying in hotels that I nearly stole the bathmat from my mum’s apartment this morning.   Read more »

Use social media as a listening wall, not a wrecking ball

Clemenger BBDO’s Nic Hodges, argues that participating in social media is essential to brands

Your brand is now a living, breathing, entity.

It evolves, it changes, it adapts. And just like a person, it doesn’t do this in isolation.

And the reason? Social media. Read more »

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