Read his lips

Rob_Fyfe_BollocksThis is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.

It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language.   Read more »

Internships: a Mad Woman’s experience

Danielle Lauren, producer and director of the 11/11/11Project, recently spent six weeks in Los Angeles working as an intern in the production office of the acclaimed drama series Mad Men. She can now tell you a) the name of the most popular cigarettes in mid-July 1965, and b) how an internship can change your career.

I guess you know you’ve grown when you can look back at yourself when you were younger and see with great clarity how naive you once were. For me, my retrospective evolution took place over six weeks, when I had the educational privilege of interning on one of the most popular TV series in the world, Mad Men.

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Let’s not be too positive just yet – the nail is still there

It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through.   Read more »

Tomorrow, When the War Began: birth of the Aussie blockbuster

Tomorrow, When the War Began delivers a nearly seamless transition from print to screen, with just the right amount of Hollywood-style gloss. Georgina Pearson spoke to its creators about the challenge of making Australia’s first teenage blockbuster.

Adapting a book into a film is one thing, but taking an internationally acclaimed, award-winning novel of ongoing popularity and turning it into a potential movie franchise is a completely different ball game. Such was the case with John Marsden’s Tomorrow series; set in a remote area of rural Australia, the books tell the story of a group of teenagers and their struggle for survival when their lives are suddenly and violently upended by war. With no one to lean on but each other, they must learn to escape and fight back against a hostile military force. Read more »

IPAF: Targeting ‘accidental pirates’

After the success of the What Are You Really Burning campaign, the Intellectual Property Awareness Foundation decided to move away from the finger-pointing approach that anti-piracy materials usually take.
“Content theft is not a message that people are queuing up to hear,” admits IPAF CEO Gail Grant. Read more »

IPAF: Targeting 'accidental pirates'

After the success of the What Are You Really Burning campaign, the Intellectual Property Awareness Foundation decided to move away from the finger-pointing approach that anti-piracy materials usually take.
“Content theft is not a message that people are queuing up to hear,” admits IPAF CEO Gail Grant. Read more »

The AdNews numbers that mislead the market

It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…

Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.

Allow me to present the evidence.   Read more »

Technology will help us own the agenda – all day, every day

In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.

Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.

This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.

I am not consigning newspapers to the scrapheap. Not by a long shot.

But this tipping point is going to change journalism forever. In my opinion, very much for the better.   Read more »

The real time shit sandwich detector

In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.

I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream.   Read more »

SMH shows how to make a home page takeover work

When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.

Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.

But today, a bit of unreserved praise Read more »

Matching Jack: Nadia Tass, hard to match

Director Nadia Tass is hard to match, with her multifaceted career and her will to pursue a project, even if it takes 10 years like Matching Jack – her first Australian film in 13 years.
Matching Jack is the story of a woman (Jacinda Barrett) whose marriage falls apart just as her child (Tom Russell) is diagnosed with leukaemia. She begins a search for potential bone-marrow donors, including the offspring that her  husband’s (Richard Roxburgh) infidelities may or may not have produced. She also shares a connection with the father (James Nesbitt) of another sick child (Kodi Smit-McPhee). Read more »

Inside the Foxtel factory

Having been at the launch of Foxtel’s new season the other night, nine points occur…   Read more »

ABC News 24 – a handy service for niche journalists

It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay

When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields.   Read more »

The seven ages of Carlton Draught’s Made From Beer

Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.

It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer…   Read more »

Real consumers don’t have ‘brand conversations’. They use search

In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands

I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies.    Read more »

Hot, censoring atheists: Google’s insight into what punters think about pollies and journos

One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.

And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.

Take NSW premiere Kristina Keneally…   Read more »

The copyright-busting election

This is rapidly turning into the copyright-infringing election.   Read more »

Digital Fail: The gaping void in digital training is failing our industry

In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.

Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy.   Read more »

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