Super Force Armada’s subtle product placement

Here’s an excellent viral for a certain digital product.

Give it a watch to the 50 second mark to see what I mean…   Read more »

US producers think outside the box

Producer Tim Baker shares his experience with an Aus/China co-prod at the Producer’s Guild of America conference in LA.

Inspired by Cannes and other foreign producer’s markets, the PGA decided to launch its own international market so as to generate interest amongst its members in the funding and collaborative possibilities of international co-productions. Read more »

There will be blood

“Several entries have obviously opted for recycling body liquids and pushed integrated campaigns that centre around gallons of donated port.”

David Nobay’s early Cannes judging impressions

Agencies get gamers fired up

Good pieces of work often slip past without getting much attention outside of their target audience.

This week I stumbled upon this excellent case study from The Conscience Organisation and Mediacom which demonstrates what experiential marketing should be about.   Read more »

Steel’s ideas stick

“Of the three types of planners he’s worked with (advertising outsiders, planning converters and experienced planners), the ‘not experienced planners’ make the best planners.”

Mark Pollard on planning guru Jon Steel’s APG presentation

Why Ghana is a must win

“The loss was even more devastating for one small group in particular: Australian marketers.”

Stephen H Downes on the Socceroos’ poor showing against Germany

The substance behind the Photon gossip

One of the perks – and frustrations – of being a journalist is that you often get to hear interesting gossip.   Read more »

Award shows are broken

“There’s only one problem with judging international awards: It doesn’t work.”

Mike Hughes in AdAge

Thanks for nothing, Photon

“Dear Photon Group, I understand that you’re in a bit of financial strife. Really, I do. You guys have been partying like it’s 1999 for years now. You’ve got to make cuts, and I get that. But would it KILL YOU to tell your employees BEFORE a 3-day weekend that you’re shutting their whole company down? Because otherwise they might go off and do silly things like buy several thousand dollars’ worth of kitchen appliances.”

Photon’s worsening woes

The ad industry – even Clems – has nothing to fear from The Gruen Transfer

In this guest posting, The Gruen Transfer co-creator Jon Casimir answers the question of whether the advertising industry has anything to fear from the new series of The Gruen Transfer.

Ha. Of course the industry has something to fear. Read more »

SMH joins the Google privacy fight – a month late

Here’s a very odd thing. Remember how, just over a month ago, Google admitted that its Streetview cars had also been capturing wifi data?   Read more »

Mumbrella now on Facebook

It’s taken us a while, but Mumbrella now has a Facebook page.   Read more »

As The Australian shows, it’s easy for a paper to go overboard – I’ve done it too

Back in the days when I edited a print publication, I once went totally overboard in a story about an apparently out of control public body. It’s only about eight years later that hindsight makes me realise how badly I misjudged the news value at the time – sometimes you get too close to a story.

It feels to me that The Australian has done much the same thing in its battle with Victorian Police Commissioner Simon Overland.   Read more »

Local is not enough

On its own, local activity is not able to sustain the industry; international activity is critical and pivotal.

Sandra Sdraulig on the state of the industry in Victoria.

Read more »

Lou: it doesn’t Hurt to ask

Lily Bell-Tindley is LouSometimes, to get a film noticed, you need to recruit some serious talent. Micah Chua spoke with the creators of Lou, Belinda Chayko and Helen Bowden, about how British legend John Hurt ended up being part of their family drama.

Lou is the second feature film by Belinda Chayko after City Loop, produced by Matchbox Pictures’ Tony Ayres, Helen Bowden, Michael McMahon and executive producer Liz Watts (Porchlight Films). Read more »

Lou: it doesn't Hurt to ask

Lily Bell-Tindley is LouSometimes, to get a film noticed, you need to recruit some serious talent. Micah Chua spoke with the creators of Lou, Belinda Chayko and Helen Bowden, about how British legend John Hurt ended up being part of their family drama.

Lou is the second feature film by Belinda Chayko after City Loop, produced by Matchbox Pictures’ Tony Ayres, Helen Bowden, Michael McMahon and executive producer Liz Watts (Porchlight Films). Read more »

Why Google TV matters

“Google TV is a bigger deal than you think.”

Forrester’s James McQuivey on why Google has a shot at grabbing TV’s pot of money

The agency that entered an ad contest

“Normally we’d be the ones building, administering and fulfilling user-generated campaigns. After thoroughly going through the rules, we found that ad agencies weren’t proscribed. We hadn’t, so it was on.”

Scott Cohn on why his agency jumped on the user generated content bandwagon

 
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