Will likely struggle to attract mature upscale target auds on domestic release. Modest fest travels and offshore ancillary are indicated.
Variety on South Solitary.
In this guest post TCO’s Tom Phillips looks at how brands can best utilise earned media and why not to listen to social media gurus.
Welcome to the “reaction economy” where there’s a new currency in circulation. It’s called earned media.
The units of that currency are comments, shares, likes, badging and posts. And as in all economies, he who gathers the most currency wins. Read more »
Tony Richardson’s guest posting about ANZ’s new TV ads with the sour bank employee Barbara has certainly kicked off debate on Mumbrella.
Filmmaker James Ricketson shares his experience with the ABC’s policy of impartiality, following Andrew Pike’s case last week.
In the interests of debate about the ABC’s commitment to ‘balance’, in its programming, this is a record of my experience with one project presented to the ABC. Read more »
In this guest post,Tactical TV’s Tony Richardson talks about why ANZ’s latest ads work.
I’m in love with Barbara. She’s middle aged, dresses badly, is unhelpful and is a real pain in the ass.
Barbara is the oh-so-unhelpful anti-spokesperson starring in ANZ’s current brand advertising campaign. She works for ‘A-Bank’ and sums up all the bad service every Australian has ever received from their bank. Read more »
TEDx Sydney took place the weekend before last. It was thoroughly excellent.
The best known person to present from the world of media and marketing was Y&R Brands CEO Nigel Marsh, who had provocative things to say about work-life balance. Read more »
“This month, he will make his most ambitious gamble yet: He will try to redesign the way the Internet and the media work by putting up a ”paywall” around the Times of London and the Sunday Times.
“And this time he is doomed to fail.”
“The coming and going of independent sites is part of new media. All those commentators who periodically claim that blogging is dead (because so many blogs thrive for a year or two and then go quiet) are necessarily wrong.”
Former Sydney Dance Company and Sydney Opera House executive Leigh Small was appointed CEO of the Sydney Film Festival in March. She arrived late in the production process for the 2010 edition, so Small has been there to oversee the roll-out of a festival which was already planned. Read more »
First-time feature director David Michôd tamed the beasts that inhabit his Animal Kingdom; a Melbourne crime thriller that is the Australian success story of 2010. Miguel Gonzalez reports from Melbourne. Read more »
By the time Ebert concludes his rant he, in essence, acknowledges he may be wrong about the whole thing.
Showbusiness is about risk. What Australian film takes a risk? Name me one Australian movie in the last 10 years that’s had one special effect in it.
We can think of many that take considerable risks, but how can the industry fight unfounded perceptions such as this one, recently published in The Sun-Herald? Read more »
Stephen Conroy: Our sneering, sarcastic, patronising, grudge-bearing minister for filtering the internet
This week, I spent longer inside the mind of media minister Stephen Conroy than I would necessarily recommend. Read more »
Today I’ve reluctantly made a change to Mumbrella’s comment moderation policy – it’s as a result of trackback spam. Read more »
Ronin Films director Andrew Pike says the ABC changed its mind about a doco on the Israel-Palestinian conflict. Why, he wonders?
The ABC has withdrawn a formal offer it made to Ronin Films to acquire a documentary called Hope in a Slingshot, by Australian filmmaker, Inka Stafrace. Read more »
Rivalries between the states are inevitable but ultimately unproductive. While Victoria may not have the highest production investment total of the year, the cultural capital of Australia is strengthening its local slate.
Victoria is considered Australia’s cultural capital, so why isn’t it the country’s screen production capital too, or at least not anymore? Read more »
You don’t usually associate paint brands with innovative advertising ideas.
In Australia, all we’ve got is an Old English Sheepdog that’s been flopping about on our TV screens for Dulux since the 1960s. Read more »
It is, in case it’s previously escaped you, a World Cup year.
For football (or, if you insist, soccer), that is.
So far there’ve been some good ads. But until I saw this work for Nike, no great ones. Read more »