“Those noting the latest batch of defections from the AFR to The Australian may well wonder what happened.”
Experiential marketing may be flavour of the month, but so is experiential spam, warns Alan Riva
Experiential Spam, which I can best explain as a disconnect between a brand and an audience created by a forced or unwanted interaction developed to interrupt, rather than enhance a customer’s day, is a very real problem. Read more »
So here’s what I learned from advertising this weekend:
Butchers are sexual predators who give you substandard produce unless you flirt with them. Read more »
Last week saw the US-based One Show Design awards.
There weren’t many Australian winners. Indeed, Saatchi & Saatchi Sydney was the only agency to pick up two pencils.
But what is curious is their gold client – a local printer that seems to no longer be in business. Read more »
Here’s something a bit different. Put a whole lot of wall-mounted fish together and get them to sing in an outdoor ad on a busy street. Read more »
Like most things TV related, there’s likely to be a (probably long) lag before this is possible in Australia, but blimey… Read more »
It’s one thing finding a gap in the market and launching a new business model around it.
But when more than one person then identifies that same gap, it can very rapidly go from being an untapped goldmine, to risky business. Read more »
Press releases always seem to arrive in waves. These days, one of the most regular is the launch of a media brand’s new iPhone app. Read more »
Want to see how to do a brand experience?
Check out this effort on behalf of Sony Music to promote AC/DC’s soundtrack for Iron Man 2. Read more »
“Devine was “engaging in robust debate” with, but also the entire gay lifestyle, and exposes a nasty little nugget of what deeply held opinion Devine might really have about the gay community.”
For a business founded in 1999, the Red Digital Cinema Camera Company has come a long way – and gained a substantial market share in the process, competing head-to- head with the more established players like ARRI, Sony and Panavision. Read more »
The international film selector for Cannes really liked Lou, but it came down to a whole committee decision in the end [...] I’m just honoured to have the selector say he liked the film.
Director Belinda Chayko on bringing Cannes glamour to Murwillumbah.
This new campaign for a UK charity is either thought provoking, or for some it may have simply gone too far. Read more »
In this guest posting, Xander Black, who recently returned to Australia from the UK, argues that thanks to slow broadband and timid clients, the local digital industry is five years behind
Ten years ago when I first moved to Europe, Australians were the rising stars of the digital space.
It was common practice around the globe, that if you couldn’t get digital talent from New York or San Francisco, your best bet was to get someone from Australia. Read more »
Last week saw major changes in the way Google looks, and in the results it produces. In this guest posting, Andrew Hughes argues that Australians brands will miss major opportunities if they do not make use of the new tools it offers
Almost every internet user in Australia will now have seen the updated Google search results pages known as the “Jazz interface”, and will no doubt have their own thoughts on how it will change the way that they search the web. Read more »
“I didn’t go searching for a job, it kinda just happened.”
People aren’t just looking for a free ride. They’re living in the modern world and expecting business models to keep up with them.
David Crafti, president of Pirate Party Australia, on illegal downloads. But is that ultimately true? Read more »
Good advice for both life and Australian movie making. Some of our best films have been built around a landscape of drugs and violence [...] there is a very strong feeling from investors off the back of audience reaction to such films that suggests [...] heroin is so passe.