A note on Mumbrella’s comment moderation policy

Life is never boring when you run a big site where comments are not pre-moderated.

However, I’m reaching the point where each morning is becoming a little too stressful as I log on to find out whether somebody posted a horribly libellous comment overnight.   Read more »

Coca Cola’s new video push

I’m rather intrigued by the video content direction that Coca Cola Australia is currently taking.

Remember the Coke Summer ad featuring people being shot out of the giant bottle into the sea?   Read more »

Four tips on how to handle online customer reviews

kate conroyIn this guest posting, Google’s Kate Conroy offers brands some advice on how to handle online customer reviews.

What to do with a bad review?

Even if your products are spectacular and your service is exemplary, at some point it will happen to you. The Bad Review. Somewhere in the growing world of online feedback will appear something like this: Read more »

Media agency staff prepare for a Unilever Christmas

Starting to wind down for a lengthy Christmas break?

Onya, but spare a thought for the teams at Initiative, Mindshare and PHD.   Read more »

The digital nativity

Portugese digital agency Excentric has gotten itself a YouTube smash with this digital story of the nativity, which has clocked up nearly 3m views in the last week.   Read more »

Keep walking – if you can find it

I was a big fan of  last year’s Johnnie Walker epic by BBH – The Man Who Who Walked Around The World – featuring Robert Carlyle.

So it was with some trepidation that I watched this Australian twist on the theme, featuring cricketer Steve Waugh.   Read more »

The King's Speech: A film fit for a King

An Australian therapist that broke all royal protocols to help the King overcome a psychological speech impediment. Sounds like the perfect story for an official co-production, so why isn’t The King’s Speech one? Miguel Gonzalez reports.

Official co-productions are a way for producers to find international partners and access their resources, talent and audiences; they are a strategic priority for Australia’s creatives and screen authorities. They can’t be forced creatively, but if there was ever a story that seemed to be destined to be a co-production, that was The King’s Speech. Read more »

The King’s Speech: A film fit for a King

An Australian therapist that broke all royal protocols to help the King overcome a psychological speech impediment. Sounds like the perfect story for an official co-production, so why isn’t The King’s Speech one? Miguel Gonzalez reports.

Official co-productions are a way for producers to find international partners and access their resources, talent and audiences; they are a strategic priority for Australia’s creatives and screen authorities. They can’t be forced creatively, but if there was ever a story that seemed to be destined to be a co-production, that was The King’s Speech. Read more »

Finance: Show me the money

Everybody knows there is no exact formula to raise the funds necessary to produce a film or television program, but it doesn’t hurt to ask those who have done it successfully, using both traditional and new methods. Read more »

Happy, thingy. A PR’s response to an ad agency’s moan

Scott Rhodie Fleishman-HillardOn Monday ad agency Droga 5 published an ad decrying the fact that working in advertising is less fun than it used to be. In the tongue-in-cheek response, Scott Rhodie offers a PR perspective.

Happy, thingy.

Remember how they used to describe this business of ours as ‘the one where most marketers put money after they realise they have some left over from their TVC campaign?’   Read more »

12 reasons for Telstra’s agencies to feel nervous

Any agency boss currently on Telstra’s roster would be foolish not to worry what 2011 holds, with the arrival of an entirely new marketing team to the one that appointed them.

The key man in all this will of course be incoming chief marketing officer Mark Buckman, the man who famously appointed Goodby, Silverstein & Partners to CommBank.

An informative exercise for those nervous agencies may be to ask themselves: Is my telco reel as good as Goodby’s?   Read more »

There was no space for Sport&Style

In this guest post, Sport & Style’s founding editor Nik Howe suggests that the magazine’s demise was inevitable.

Far be it from me to piss on the grave of Sport&Style, I am genuinely disappointed to have this Fairfax magazine insert depart the domestic media landscape, partly because it was the one Australian men’s magazine that didn’t reinforce a macho and sexiest attitude or have (male) tits on the cover, but mostly because of the talented staff that remained there after my departure and who continued to produce an excellent publication.   Read more »

Production: the benefits of formal education

Pamela Wilson Endrina, coordinator for research programs at the Victoria University, told Miguel Gonzalez how the Professional Certificate in Executive  Screen Production is helping producers develop their skills, particularly in the areas of budgeting, financing and fundraising.

Does Australia need more courses for producers?

Absolutely – there are very few producer focused courses to begin with and of these only a handful consider the business end of making product. Apart from our course I can only think of a few short courses offered by AFTRS and the Diploma offered by AFTRS at the Centre for Screen Business. Read more »

Can Telstra become Australia’s best and bravest client?

There are probably only half a dozen times a year when a press release drops into my inbox and I’ll say aloud “Fuck me.”

Today was one of those moments, with the move of Mark Buckman from CommBank to Telstra.   Read more »

Avid to help editors

Avid’s Angus Mackay and Michael Phillips discussed with Miguel Gonzalez the future of editing software and how technology has impacted the craft of editing over the last couple of decades.

The most notorious change to editing was the transition to non-linear editing. How did that impact the craft and the skills of editors?

Michael Phillips, solutions marketing manager: Editing has changed from a more horizontal style editing (cuts) to both horizontal and vertical (layers) where VFX need to be edited to tell the story, be it obvious or corrective type effects. This in turn affects the style of the cut such as the 3-4 storylines we see in a television series like 24. Pace and rhythm has certainly changed, the viewer has adjusted to short and very fast cuts, flash forward, flashback and “sideways” flashes are now common and easily understood by the user. Non linear has allowed for more experimentation due to either more time available to explore, rather than justify the time it would take to not explore due to the time it takes to do so. The ability to quickly duplicate timelines for versions also encourages this as physical mediums like film and tape did not allow this without a penalty of cost or time. Read more »

2010: The good, the bad and the ugly in film

Encore was asked by Matt Riviera to provide its list of the Top 10 films released theatrically in Australia in 2010 and, even though our specialty as a publication is local productions, it was a pleasant surprise to look at our final list and see two Australian films (and one with a considerable amount of Aussie talent) that deserved a spot in it. It wasn’t a pat on the back for the local industry, but a genuine recognition of the power of their stories and the skill of its execution. Read more »

Aussie industry, ‘a dud’ – and so is its media coverage

Just last week we were discussing the cliched negativity of the mainstream media’s coverage of the Australian film industry, and today, The Herald Sun‘s Sally Morrell has confirmed our theories.

Morrell claims that, if it weren’t for Animal Kingdom, the industry would ‘again’ have been “exposed as a dud” this weekend, as the AFI Awards would have been “embarrassing”. Read more »

Aussie industry, 'a dud' – and so is its media coverage

Just last week we were discussing the cliched negativity of the mainstream media’s coverage of the Australian film industry, and today, The Herald Sun‘s Sally Morrell has confirmed our theories.

Morrell claims that, if it weren’t for Animal Kingdom, the industry would ‘again’ have been “exposed as a dud” this weekend, as the AFI Awards would have been “embarrassing”. Read more »

 
Page 90 of 152« First...1020...9091...100110...Last »