Sorbent comes out of the (linen) closet

For a boring category like toilet paper, this is a good ad for Sorbent:   Read more »

When media and creativity isn’t seamless

In this guest posting, Happy Soldiers’ Sophie Price argues that media/ creative collaboration needs to start happening sooner than the meeting room door.

Leo Burnett’s recent success at Cannes for Canon is yet more proof that brilliant communication ideas are born of a seamless marriage of media and creative thinking. In fact, the bulk of the Media Lions were awarded to creative agencies this year.   Read more »

Eight reasons Cadbury’s hip hamster isn’t really on YouTube (and why that doesn’t matter)

YouTube today unveiled what it is proclaiming as its first round video player, featuring a cheery little Cadbury’s hamster running round his wheel. It’s a nifty idea, created in Australia. However, I don’t think it is what it seems. Read more »

Got a story to share about Photon?

Mumbrella is researching the background to Photon Group’s ongoing issues.

I’m interested in hearing from former or current members of staff who can offer experiences, anecdotes or insights about the culture or performance of Photon agencies or the company itself.   Read more »

Photon missing in action

“Shareholders know of the writedowns, board changes, corporate restructure, size of the earn-outs and attempts to cap the liability, and that the company is considering an equity raising. They don’t know the terms of any capital raising but that should not be sufficient to maintain suspension of trading.”

Brian Frith wants to know why Photon isn’t back on the ASX

Twitter’s Titanium matters

“The discussion shouldn’t be around whether the judges were right to award it Titanium. The discussion should be around what this means. It’s a signifier that the advertising landscape has changed.”

Mediacom’s Nic Hodges on what the Cannes Lions Titanium Twitter winner means

In the paid content debate, don’t forget the archive

I wonder if The Times is hedging its bets with its paywall more than we realise.   Read more »

Ten’s online video strategy starts to add up

These days, I’m seeing a lot of Ten News.

And that’s something I never expected to say.   Read more »

Hello chocolate lovers

There are some category-busting chocolate ads around at the moment.

Yesterday I stated my admiration for GPY&R Melbourne’s Boost work (and discovered that not everybody agrees with me.

But as to this piece of work for Whittaker’s Chocolate in New Zealand: wow.   Read more »

The Waiting City: Australia goes to India

Director Claire McCarthy and producer Jamie Hilton have made a film with an Australian heart and dressed up in a colourful sari, taking our cinema to a new land full of creative and business opportunities. Miguel Gonzalez reports.

Read more »

Who’s the dummy?

Australia is definitely a country where you are going to have problems shooting if you have not played by all the rules. I remember I wanted to do a shot of a man jumping off the Sydney Bridge and I was told I was out of my mind.

Indian filmmaker Vikram Bhatt complains about Australia. Read more »

McCarthy vs Matthews

“For the last couple of months the Fairfax board has been torn between conflicting advice from two of its senior executives. On the one hand there is the CEO and former Rural Press boss Brian McCarthy, and on the other the CEO of Fairfax Digital, Jack Matthews, who is apparently after McCarthy’s job.”

Margaret Simons on the future of Fairfax

Big up to Boost

Have you seen the Cadbury’s Boost ads from GPY&R Melbourne yet?

They’re pretty good.   Read more »

Gruen Transfer’s election challenge to the advertising industry

From the makers of The Gruen Transfer:

A federal election is about to be called.

How the major parties pitch their advertising message will have a huge bearing on which side wins.

Any agency worth its salt will be looking at the two campaigns and thinking, “We could do better”.

During the election campaign, we would like to give eight agencies the chance to prove it.   Read more »

Foster’s makes the sun shine on the whole world. Literally

It’s somewhat naive, I realise, to expect realism in advertising.

And I do rather like this take on laid back Aussies for Foster’s which broke in the UK this morning.   Read more »

Grass is always greener

[NZ director Vincent Ward] will “probably” move to Australia after the Film Commission failed to even read three film proposals he submitted last year [...] Jackson’s report did not touch on problems established film-makers face.

TVNZ on life after the NZFC review.

Here’s the deal, Mr Murdoch: If you stop lifting my content, I’ll pay for yours

Earlier this week, I gave Fairfax something a kicking for nicking videos from their original source.

They quickly responded with a return to what sounds to me like a much fairer policy.

So it’s amusing to see that News Ltd seems to be straying into the same kind of territory – only this one is a bit more personal.   Read more »

The Horseman: family-funded horror

Newcomer to the film scene Steven Kastrissios proves with his debut feature The Horseman that you don’t need much to make a good action film. Micah Chua writes.

What do you need to pull off an action genre film in Australia? Guns? Car chases? Special effects? A buff, well-profiled action hero? A multi-million dollar budget? Not necessarily: ‘With smart, efficient storytelling, we can do pretty impressive action too,” Kastrissios told Encore. Read more »

 
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