Of Apples and iPhone stats

If you’ve been to any sort of digital conference in the last year you’ll have been assailed with a screenful of stats as Fat Boy Slim’s Right Here, Right Now blasts out.   Read more »

Audit in action

“BNET Australia continues to lead this sector with a daily reach of 13,794 UBs, growing 38.5% since last month. Australian Anthill was the most engaging audited site in March, with the highest average session duration of 3 min 58 secs. The Adviser and Mumbrella had the highest loyalty”

The ABA’s analysis of the top 30 targeted business websites

The happy story of Frankie mag – but would it have worked on its own?

Want to know how you start a successful magazine?

If you get the right people and the right backing, you can make it sound easy.

Or that’s certainly seems to be the case, listening to Frankie founding editor Louise Bannister.    Read more »

State of the web: Australia’s online traffic

With the first quarter of 2010 over, this is a good moment to examine how Australia’s web traffic is stacking up.

This is the first of what will become a regular piece of analysis. Read more »

Repeat after me: Bus stop ads aren’t for the passengers

I always find it faintly depressing when I see examples of poor use of outdoor as an advertising medium.   Read more »

The Qantas apology: Good PR or an over-reaction that will frighten flyers?

Like, I imagine, everybody on the Qantas frequent flyer database, I received this email from CEO Alan Joyce on Friday:   Read more »

SBS lets networks off diversity hook

Almost 30 years after its inception, SBS has had little impact on the broader landscape of broadcasting. Arguably, it actually hampers the depiction of ”real” Australia on other networks.

Tanver Ahmed on ethnic diversity on Australian TV.

Jackman loses face, wins testicles

Hugh Jackman will be taking on his most challenging role yet, playing a man with genitalia attached to his face in a very risque comedy opposite Oscar-winning actress Kate Winslet.

Read more »

How Crispin Porter + Bogusky made pizza fun

If I appear to be a big fan of Crispin Porter + Bogusky’s work, it’s because I am.

From a clever retail campaign for US chain Old Navy, to Burger King’s Whopper Sacrifice Facebook campaign, it latest effort sees it attempting to turn Domino’s haters into converts by targeting three unsuspecting consumers in the US with localised and personalised ad campaigns.    Read more »

Who took Fairfax’s millions?

“Overnight, four of Melbourne’s biggest real estate agents transformed themselves from supplicants into rivals, setting up their own masthead to hijack the profits of Fairfax’s suburban real estate cash cow The Melbourne Weekly”

Andrew Crook on Fairfax’s new classifieds disaster

Sound post: ‘freebies’ hurt the industry

Audioloc's mixing theatreA ‘freebie’ culture has emerged in Australian filmmaking circles in recent years, but it is local post-production infrastructure that’s paying the price. Laine Lister writes.

The term ‘discount’ once implied a deduction fromthe usual cost of something. But for post-production houses – in particular sound specialists – reduced rates for creative work are setting new low benchmarks. Read more »

Sound post: 'freebies' hurt the industry

Audioloc's mixing theatreA ‘freebie’ culture has emerged in Australian filmmaking circles in recent years, but it is local post-production infrastructure that’s paying the price. Laine Lister writes.

The term ‘discount’ once implied a deduction fromthe usual cost of something. But for post-production houses – in particular sound specialists – reduced rates for creative work are setting new low benchmarks. Read more »

Beware what you are giving away to Tourism Australia

“Competitions that fairly reward the photographers and enthusiasts for the end use of their (winning) images are fine, but competitions that shamelessly grab the rights of all entered images via the small print of the Terms and Conditions is just wrong, unfair and un-Australian.”

Photographer Gavin Blue on Tourism Australia’s “There’s Nothing Like…” promotion

Bad karma

“Craig Davis, a senior figure in the Australian and global advertising industry, is walking a tightrope with the launch of his Brandkarma website”

Julian Lee on whether an adman should give consumers a free voice

ACP besieged over Logies war

“The hosts of the breakfast, The 7PM Project’s Charlie Pickering and Rescue Special Ops actress Gigi Edgley, struggled to engage the small number of journalists who turned up to listen to the list of nominations being read out.”

Amanda Meade on The Logies nominations debacle

Google’s not evil but it is creepy

“At Google it seems you can’t go to the toilet without having work in your face, but then again, they do have those Japanese toilets that heat and massage your bum.”

The Punch’s Leo Shanahan goes inside the Googleplex

Is that co-prod right for you?

The TreeIn this new column, media and entertainment lawyer and agent Gene Goodsell will look at the legal aspects of Australia’s screen Industry, starting with the useful yet complex co-productions.

The idea behind official co-productions is that they allow a film that is made by two countries to access benefits in both territories. Read more »

YouTube or not YouTube?

James Ricketson asks an ethical question: does a filmmaker have the right to post footage of minors online, without the parents’ explicit permission?

The boys and girls I was filming on the beach were mostly pre-teens. “Where are you going to show it?” a girl about nine asked. “Maybe on the internet,” I replied without thinking. “On YouTube.” The kids screamed so loudly with delight the sound on my camera distorted. Read more »

 
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