NineMSN’s search engine Bing (come on, you must have heard of it…) is to reposition itself as The Decision Engine. Read more »
Talk about demonstrating the scary power of the internet. In this near-future science fiction story, blogger Tom Scott shares a scenario that could very easily become a reality. Read more »
It was great fun doing it, but as a filmmaker who was trying to get his career started, it was a colossal mistake. I painted myself into a corner as a ‘Mr Lowbrow yobbo’. It was a disaster which put me out of work for years.
Bruce Beresford reminiscing about The Adventures of Barry McKenzie.
Raen Fraser’s script Cockroach, about a man who dies on his wedding day and is reincarnated as the above-mentioned insect, desperate to get the attention of his widow, is one of the three winners at the second John Jameson Productions competition. Read more »
This month’s Australian Film Festival was a reminder that excellent movies have surfaced from the land down under.
Malaysia’s The Star really likes Aussie films.
While yesterday’s announcement from Jetstar is interesting, I’m not sure just yet how much of a canary in the coalmine it’s going to be for other brands shifting their spend to social media.
If ever there was a brand and marketing strategy designed for social media, it was Jetstar. Read more »
If the food is good, you have a happy shoot, no matter how harrowing the subject or the conditions.
Production manager Michelle Russell on the importance of good catering.
A comedy about a bong-smoking dog that has sex with a cat and a teddy bear has received $1.5 million of federal and state taxpayers’ money.
The Herald Sun’s outrage over Wilfred‘s public funding.
It was four years ago today… Read more »
Wednesday saw the APG’s Battle of Big Thinking. The fifth and final session covered big government and social ideas.
Speaker: Tim Gartrell, CEO, Auspoll
Topic: The value of a government-incentivised worthy program
Quote: “For many people, the best they can do is to donate money.” Read more »
Later this year, SBS will celebrate its 30th anniversary as full time TV service. Unless something changes, I doubt it will be around to celebrate a 40th.
Depending how you look at it, SBS either needs to get a lot bigger, or a lot smaller. Read more »
SBS managing director Shaun Brown argues that despite the growth of online access to overseas news, the need for the broadcaster remains.
At its best the media can play an empowering role helping to foster social cohesiveness – it acts as a mirror, a mentor and a mediator. Read more »
Wednesday saw the APG’s Battle of Big Thinking. The fourth session covered big media ideas. In my view it was the weakest session of the five. Read more »
Wednesday saw the APG’s Battle of Big Thinking. The third session covered big advertising and marketing ideas. For me it was the most entertaining of the five sessions.
Speaker: Geoff Ross, founder of 42 Below vodka
Topic: Marketing is a bunch of arse
Quote: “Marketing has largely become impotent. Read more »
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »