I’m glad I’m not in charge of marketing newspapers as a medium. Read more »
What is largely ignored in [debates about the quality and appeal of the latest batch of Australian films] is that the nature of Australian films is significantly determined by how they are financed.
Sandy George looks at how funding sources determine our slates.
Sometimes the link between brilliant ads and their return on investment is a little too vague – but not so for this amazing ad. Read more »
After living in a mysterious limbo for 150 years, three teenage sisters find themselves back in the ‘real’ world, but it is very different from the one they knew; a frustrating and difficult transition made harder by the fact that they are living ghosts.
The generous license fee rebate is supposed to protect local content on TV, but it doesn’t require a specific production investment. Digital channels are growing their audiences, yet they don’t have a local content quota. How are Australian creatives going to thrive in this new environment? Micah Chua writes
It’s been almost eight years since the first free-to-air digital multichannel was launched with the now defunct SBS World News Channel, and the television environment has since been going digital with a slew of more channels joining the lineup over the past yearwith a promise for full conversion by the year 2013.
Sales agents are essential for producers– why? Because they marry buyers and sellers, packagers of talent, and financiers. Read more »
“If journalists cannot guarantee confidentiality to their sources, those sources will dry up and important stories will not be told.”
“PRs offer publications exclusives in good faith that the journalist will at least mention the person/ place/ product being publicised. Then the story runs with NO mention at all. Shouldn’t there be give & take? Not just take.”
Self regulation is one of those boring-sounding but vital things for the marketing industry.
For brands, it means behaving responsibly – not just because it’s the right thing to do, but because it is in the interest of the whole industry. Read more »
While 3D TV provides a great opportunity for brands to create a new product sub-category, getting across the benefits of a third dimension to those watching in boring old 2D can be hard work. Read more »
In this guest posting, Adam Joseph argues that new laws on cigarette packaging won’t work
Whilst I applaud Kevin Rudd’s sentiment in getting tough on smoking and the causes of smoking, I think there are some serious problems with his logic when it comes to removing all of the branding on cigarette packaging. Read more »
In this guest posting, former MTV marketer Pip Jamieson reveals how she bet her life savings on becoming a media proprietor.
When my business partner Matt Fayle and I resigned from our dream jobs at MTV in the middle of the GFC Read more »
Six months ago today, Mediacom lost major client David Jones. Read more »
Back in November, we revealed the new global ad for Jacob’s Creek which was created by Euro RSCG.
On my fourth script meeting for Aurora and ready to kill myself. Film subsidies and commissions (while useful!) seem to block filmmakers from connecting with their audiences.
Independent producer/Aurora advisor Christine Vachon.
While Occupational Health and Safety (OHS) for any industry has a reputation for being bureaucratic, complex and generally difficult, perhaps things have a potential to be different for the screen industry. Read more »
A thriller set off the coast of Florida and shot in Queensland was the first official co-production to receive the Producer Offset, and its creators told Encore how they avoided getting caught in a Triangle.
British director Christopher Smith conceived Triangle in 2004, starting with the basic premise of “being on the deck of a ship, looking back at yourself”. After completing Severance, he started developing the idea in 2006. Read more »
“The product of an obsession with and a hatred for a highly successful worldwide organisation that actually digs for and finds news, then publishes it fearlessly, while all Crikey can manage is to cast its jaundiced eye over and comment on the crumbs.”