Subscription Television: TV worth paying for

Kim Williams and David McLeanAustralian subscription television (STV) has experienced considerable growth in terms of penetration and impact on the content production industry. Aravind Balasubramaniam spoke with pay TV executives about the future of their sector in the face of increased competition.

With an increased economic pressure on families and a wider range in free entertainment and information options available to most Australians, the subscription television sector faces an enormous challenge: anticipating future trends and offering new services that people perceive as being worth their hard earned money, and make them feel in control of their experience. Read more »

Is Kevin putting his book together?

In this guest post, Rowan Dean points to the signs that a creative is ready to leave

You can always tell when they’ve finally had enough and are desperate to get the hell out of the place. They start “putting their book together.” As the Creative Director of an ad agency, you learn to spot the signs pretty quickly.   Read more »

Women in the Screen Industry: A woman’s work is never done

Velinda WardellThe Australian screen industry is full of talented and successful women, but this doesn’t mean gender imbalance is a thing of the past. Georgina Pearson writes.

Gender equality is an age-old debate; one that’s been analysed and pulled apart countless times before. Yet as women in the Australian screen industry continue to deliver on a global stage we must dispute its relevance – is there a significant gender imbalance within the industry, or has this argument become a moot point, questioned merely as a matter of principle? Read more »

Women in the Screen Industry: A woman's work is never done

Velinda WardellThe Australian screen industry is full of talented and successful women, but this doesn’t mean gender imbalance is a thing of the past. Georgina Pearson writes.

Gender equality is an age-old debate; one that’s been analysed and pulled apart countless times before. Yet as women in the Australian screen industry continue to deliver on a global stage we must dispute its relevance – is there a significant gender imbalance within the industry, or has this argument become a moot point, questioned merely as a matter of principle? Read more »

Bring back the press conference

In this guest post journalist Renai LeMay calls for the return of the press conference.

When Michael Dell came to Australia for a couple of days in mid-2006, his public relations staff organised an open press conference where the tech billionaire could field questions from journalists and make his views known about the local market.

The event was a success for both sides. Several dozen journalists walked away with some great quotes and video, while Dell achieved blanket press coverage in both mainstream and niche media for the cost of booking a small room. If you followed Australia’s business or tech press even in the slightest, you couldn’t miss the fact that Dell was in town.   Read more »

Today starts engaging

While Nine’s Today sometimes makes it too easy to poke fun at it, I’m increasingly impressed with the breakfast show’s efforts to widen its influence online.   Read more »

How do you use Mumbrella?

In this guest post, journalism researcher Renee Barnes explains why she wants to hear about how Mumbrella’s readers use the site.

You visit Mumbrella obviously; you’re reading this right now. You may even leave a comment or join a conversation. But why? What motivates you to participate in online news sites and Mumbrella in particular?   Read more »

Natalie Tran: Bigger than free TV

Earlier we published a guest post from YouTube.

In it, Karen Stocks offered some data that made my jaw drop once I started thinking about it

Natalie Tran, a 24 year old Sydney student, had more viewers on YouTube that week than Nine did for Top Gear.   Read more »

Online video: Don’t think premium, think popular

Last week Mumbrella reported on an Adtech debate on whether video could ever be monetised. In this guest post, YouTube’s Karen Stocks argues that the starting point is understanding what people are already watching.

Cricket matches are now being broadcast at unreasonable hours of the night, and the sports reports are filled with pre-season training stories ahead of the AFL season.

Winter is on the way and I find myself wondering about the media community’s craze with “premium content” online. Read more »

Social media – crack cocaine for marketers

In this guest post from SXSW, Douglas Nicol says that for all the hype around social media, too few people are asking the hard questions.

It was a slightly awkward moment. We are assembled at SXSW, arguably the worlds leading interactive conference and birthplace of Twitter and Foursquare. We are listening to top social media marketers from some of the biggest brands in the country: PepsiCo, General Mills and Samsung. There is standing room only.    Read more »

Griff the Invisible: an Australian superhero

Writer/director Leon Ford, producer Nicole O’Donohue, and actors Ryan Kwanten and Maeve Dermody – the team behind Griff the Invisible – reveal how a project with a modest budget and a lot of heart and imagination became Australia’s first superhero movie.

“It’s the first, but people are not thinking ‘We’ll go see that American movie, or that Australian film’. It will sit amongst all the films in release,” Ford told Encore. Read more »

The Reef: Between distributor flags

Andrew Traucki brought a touch of realism to the shark film sub-genre with The Reef, and found himself in uncharted distribution waters.

His first film Black Water starred a dangerous (and very real) crocodile, and his follow up The Reef sees a group of tourists trying to survive the attack of a white shark, but writer/director/producer Andrew Traucki is not afraid to be known as ‘the one who makes movies about lethal animals’. Read more »

A Heartbeat Away: Smells Like Teen Spirit

From Nirvana (and Isabel Lucas) fans to seventy-year-olds, Gale Edwards’ debut feature A Heartbeat Away targets an unusually wide demographic. Miguel Gonzalez reports.

Originally titled Montague Municipal, the script was submitted by a Queensland Investment Corporation equities dealer, Julia Kincade, to an initiative set up by the PFTC and Pictures in Paradise to find new writers. Read more »

What happens if Ten’s new CEO Warburton can’t start for another year and a half?

It did not take long for Seven’s affidavit to reach the public domain.

And it’s a page turner.   Read more »

Content Classification: Industry guidance recommended

Our content classification system is about to be reviewed to ensure it remains relevant in the digital age, allowing Australians to make informed content choices. Miguel Gonzalez reports.

Just before Christmas, Attorney-General Robert McClelland and Minister for Home Affairs Brendan O’Connor announced they would ask the Australian Law Reform Commission to review the nation’s classification categories and, indeed, the entire classification system. O’Connor said it needs to be modernised to accommodate current and future technologies, and to allow people to make informed choices about their content consumption The last enquiry into classification laws took place in 1991. Read more »

Profile: Bob Connolly, a life of observation

After a long absence, director Bob Connolly returns with Mrs. Carey’s Concert. Miguel Gonzalez spoke with him about his life in documentary.

Connolly was not the type of child that dreamt of working on TV or film. When he dropped out of an Arts Law degree in 1964, he joined the ABC as a cadet journalist. He did “reasonably well” and ended up doing a stint in New York. When he returned in 1968, he joined a current affairs program, first as an assistant producer, and ultimately working as an on camera reporter. Read more »

M&C Saatchi will be hoping the phone doesn’t ring

There is a famous ad agency saying coined by BBH co-founder Nigel Bogle that “we’re only three calls from disaster“.

Yesterday saw M&C Saatchi confirm that it had lost long term banking client ANZ.

Today sees AdNews report that M&C Saatchi client Optus is preparing an account review.   Read more »

Gender equality, a huge issue in the Australian screen industry

As the world celebrates the International Women’s Day and Australian screen professionals such as Jan Chapman,  Liz Watts and Mandy Walker continue to succeed  globally, it would seem that gender imbalance is a thing of the past. However, Georgina Pearson sat down with Women in Film and Television’s (WIFT) program director Ana Tiwary, who explained that gender equality is  not only a huge issue today, but in fact the number of women in the industry is actually decreasing. Read more »

 
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