If there’s one thing you can say about documentary-maker Morgan Spurlock it’s that he’s good at stating the obvious.
It is now five days since I asked Fairfax Media for a comment regarding its autoplay videos policy following the ban by media agency UM.
I can only assume they’ve lost my phone number, which is odd as I have rung back several times.
So just to help, here it is: Read more »
When it comes to online I’m never entirely sure what to be more surprised about – the strokes that people try to pull, or the fact that they often get away with them. Read more »
It may sound strange, but I’m convinced that the growing influence of social media will help dismantle some of the silly and demeaning stereotypes that characterize media and advertising all around the world. Read more »
In this guest post, Rowan Dean points to the signs that a creative is ready to leave
You can always tell when they’ve finally had enough and are desperate to get the hell out of the place. They start “putting their book together.” As the Creative Director of an ad agency, you learn to spot the signs pretty quickly. Read more »
When Michael Dell came to Australia for a couple of days in mid-2006, his public relations staff organised an open press conference where the tech billionaire could field questions from journalists and make his views known about the local market.
The event was a success for both sides. Several dozen journalists walked away with some great quotes and video, while Dell achieved blanket press coverage in both mainstream and niche media for the cost of booking a small room. If you followed Australia’s business or tech press even in the slightest, you couldn’t miss the fact that Dell was in town. Read more »
While Nine’s Today sometimes makes it too easy to poke fun at it, I’m increasingly impressed with the breakfast show’s efforts to widen its influence online. Read more »
In this guest post, journalism researcher Renee Barnes explains why she wants to hear about how Mumbrella’s readers use the site.
You visit Mumbrella obviously; you’re reading this right now. You may even leave a comment or join a conversation. But why? What motivates you to participate in online news sites and Mumbrella in particular? Read more »
Earlier we published a guest post from YouTube.
In it, Karen Stocks offered some data that made my jaw drop once I started thinking about it
Natalie Tran, a 24 year old Sydney student, had more viewers on YouTube that week than Nine did for Top Gear. Read more »
Last week Mumbrella reported on an Adtech debate on whether video could ever be monetised. In this guest post, YouTube’s Karen Stocks argues that the starting point is understanding what people are already watching.
Cricket matches are now being broadcast at unreasonable hours of the night, and the sports reports are filled with pre-season training stories ahead of the AFL season.
Winter is on the way and I find myself wondering about the media community’s craze with “premium content” online. Read more »
In this guest post from SXSW, Douglas Nicol says that for all the hype around social media, too few people are asking the hard questions.
It was a slightly awkward moment. We are assembled at SXSW, arguably the worlds leading interactive conference and birthplace of Twitter and Foursquare. We are listening to top social media marketers from some of the biggest brands in the country: PepsiCo, General Mills and Samsung. There is standing room only. Read more »
It did not take long for Seven’s affidavit to reach the public domain.
And it’s a page turner. Read more »
There is a famous ad agency saying coined by BBH co-founder Nigel Bogle that “we’re only three calls from disaster“.
Yesterday saw M&C Saatchi confirm that it had lost long term banking client ANZ.
Today sees AdNews report that M&C Saatchi client Optus is preparing an account review. Read more »
Ever since joining the advertising industry, I’ve heard people tell stories of Cannes. The glamour, the parties, the awards, the mingling with other ad folk the very pinnacle of AdLand – and all to the backdrop of the beautiful French Riviera.
Yet despite all the stories, I’ve not been able to bring myself to want to go to Cannes with the same passion and vigour that seems to drive so many others.
However there are four letters that inspire in me the same kind of passionate drive to pack my bags and haul-ass half-way across the world, and they are SxSW. Read more »
Filmmaker James Ricketson applied for script development funding using a pseudonym and a fake ABN number but the result was counterproductive, to say the least. Should artists be allowed to use pseudonyms when applying for public funding, or is the Government right to scrutinise such actions, taking them to their last consequences? Read more »
I have read a press release we were sent today from a PR agency in Queensland a few times over. And every time it makes me shudder. Read more »
Unless you happen to write a blog – which admittedly may account for half of Mumbrella’s readers – you may not be fully familiar with the joys of web spam.
The main difference to email spam is that rather than trying to coax your bank account details via promised shares in stolen African wealth, the aim is usually simply to build SEO through hiding links.
Happily, the technology is pretty good at filtering most of it. Which can be a pity, as it’s good for the ego. Rescued from the spam filter, these are my favourites of the last week, even if they could apply to any site in the world.
Like this, Read more »
Sitting in the audience at yesterday’s Battle of Big Thinking, one of the most extraordinary things was the accompanying conversation on Twitter. It was free from the usual slights, snarky remarks and bitching – people responded to new ideas with enthusiasm, and a desire to share them. But sadly that’s not how the industry usually is. Read more »