And then, we woke up

I’m glad I’m not in charge of marketing newspapers as a medium.   Read more »

It starts at the source

What is largely ignored in [debates about the quality and appeal of the latest batch of Australian films] is that the nature of Australian films is significantly determined by how they are financed.

Sandy George looks at how funding sources determine our slates.

Most powerful ad of the year? Maybe

Sometimes the link between brilliant ads and their return on investment is a little too vague – but not so for this amazing ad.   Read more »

Dead Gorgeous: bringing ghosts to life

VFX supervisor Thomas Parkinson writes about the ghostly challenges behind the ABC children’s drama series Dead Gorgeous or, in his own words, creating champagne effects on a beer budget.

After living in a mysterious limbo for 150 years, three teenage sisters find themselves back in the ‘real’ world, but it is very different from the one they knew; a frustrating and difficult transition made harder by the fact that they are living ghosts.

Read more »

Multi-Channels: Digital YES, but not yet local

The generous license fee rebate is supposed to protect local content on TV, but it doesn’t require a specific production investment. Digital channels are growing their audiences, yet they don’t have a local content quota. How are Australian creatives going to thrive in this new environment? Micah Chua writes

It’s been almost eight years since the first free-to-air digital multichannel was launched with the now defunct SBS World  News Channel, and the television environment has since been going digital with a slew of more channels joining the lineup over the past yearwith a promise for full conversion by the year 2013.

Read more »

Sales agents: your window to the world

Animal Kingdom has seen great results from its agent E1 EntertainmentEntertainment lawyer and agent Gene Goodsell looks at the legal points that should be considered when signing up with one of a producer’s most important allies: the international sales agent.

Sales agents are essential for producers– why? Because they marry buyers and sellers, packagers of talent, and financiers. Read more »

Small steps towards press freedom

“If journalists cannot guarantee confidentiality to their sources, those sources will dry up and important stories will not be told.”

Media Alliance secretary Christopher Warren in the 2010 report on press freedom in Australia, released today

PRs vs media

“PRs offer publications exclusives in good faith that the journalist will at least mention the person/ place/ product being publicised. Then the story runs with NO mention at all. Shouldn’t there be give & take? Not just take.”

Social Diary explores what annoys PRs about journalists

Hungry Jack’s double burger, double cheese, double bacon is bad for the industry

Self regulation is one of those boring-sounding but vital things for the marketing industry.

For brands, it means behaving responsibly – not just because it’s the right thing to do, but because it is in the interest of the whole industry.   Read more »

Mona Lisa’s massive conk – the 3D truth

While 3D TV provides a great opportunity for brands to create a new product sub-category, getting across the benefits of a third dimension to those watching in boring old 2D can be hard work.   Read more »

Cigarette blanding won’t kill cigarette branding

In this guest posting, Adam Joseph argues that new laws on cigarette packaging won’t work

Whilst I applaud Kevin Rudd’s sentiment in getting tough on smoking and the causes of smoking, I think there are some serious problems with his logic when it comes to removing all of the branding on cigarette packaging.   Read more »

In The Loop

In this guest posting, former MTV marketer Pip Jamieson reveals how she bet her life savings on becoming a media proprietor.

When my business partner Matt Fayle and I resigned from our dream jobs at MTV in the middle of the GFC Read more »

Mediacom gets serious

Six months ago today, Mediacom lost major client David Jones.   Read more »

‘Smug bastard': Is that the true character Jacob’s Creek was looking for?

Back in November, we revealed the new global ad for Jacob’s Creek which was created by Euro RSCG.

We also uploaded it onto Mumbrella’s YouTube channel, where it has since drawn more negative comments than any other ad we’ve posted.   Read more »

Call for help

On my fourth script meeting for Aurora and ready to kill myself. Film subsidies and commissions (while useful!) seem to block filmmakers from connecting with their audiences.

Independent producer/Aurora advisor Christine Vachon.

Occupational Health and Safety: un-risky business

In a dynamic industry where all minds are fixated on the finished product, does OHS take a back seat to the ‘important stuff’? Micah Chua writes.

While Occupational Health and Safety (OHS) for any industry has a reputation for being bureaucratic, complex and generally difficult, perhaps things have a potential to be different for the screen industry. Read more »

Triangle: the geometry of co-productions

Melissa George in TriangleA thriller set off the coast of Florida and shot in Queensland was the first official co-production to receive the Producer Offset, and its creators told Encore how they avoided getting caught in a Triangle.

British director Christopher Smith conceived Triangle in 2004, starting with the basic premise of “being on the deck of a ship, looking back at yourself”. After completing Severance, he started developing the idea in 2006. Read more »

Crikey’s indefensible comments

“The product of an obsession with and a hatred for a highly successful worldwide organisation that actually digs for and finds news, then publishes it fearlessly, while all Crikey can manage is to cast its jaundiced eye over and comment on the crumbs.”

The Australian’s Mark Day says Crikey has it in for News Ltd

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