The romantic poet John Keats died in Rome in 1820, aged 25. His work would achieve posthumous recognition but, until today, the source of inspiration for his most famous poems had been largely ignored.
The new digital channel ABC3 is a reality now that Kevin Rudd has literally switched it on, but it didn’t happen overnight. It was a long, painful birth, but one that will offer Australian children- and producers- an entire world of content.
“You know what’s needed? Some kind of process — or filter — that can protect decent, hard-working Australians from Social Media campaigns and saucy internet videos.”
Last week, Mumbrella readers voted the Best Job in the World project Australia’s social media campaign of the year. In this guest posting, Tourism Queensland boss Anthony Hayes explains the objectives and achievments behind the campaign
I got hit by a Sydney taxi a couple of months ago, so lately I’ve had some bonus free time to read Mumbrella on a very regular basis. Read more »
Here’s a nice piece of digital work highlighting the risk of sharks off Bondi Beach. Read more »
We are at a time when many news enterprises are shutting down or scaling back. No doubt you will hear some tell you that journalism is in dire shape, and the triumph of digital is to blame. My message is just the opposite.
“This,” announced a slightly awed friend and colleague, “is possibly the most non-scandalous scandal I have ever been involved in.”
If The Population’s demise means big social media agencies don’t work, there may still be room for small ones
Before anyone starts dancing on the grave of social media agencies too vigorously, I’m not sure The Population’s demise (sorry, merger) necessarily spells the end of the social media agency concept. Read more »
So The ABC’s new comment and analysis site The Drum is up and running.
And it’s off to a speedy start – not least because editor Jonathan Green was able to get the message out to his 1800 followers on Twitter this morning, while Annabel Crabb was able to do the same with her 7,700 followers.
Of course, these were profiles built up during time with their previous employers Read more »
“ABC 702: please stop having Wendy Harmer cover for Adam Spencer – it’s like replacing someone’s pillow with a pile of spiders and rusty nails and pretending it’s the same thing.”
In this guest posting, Peter Bray picks his winners and losers of Toyota’s real world social media pitch.
This has been a great exercise for our industry in general. It has caused us to not only examine the traditional pitch process, but also to call into question exactly what social media is, how agencies deal with budgets, pitch tricks and whether or not advertising can co-exist peacefully with social media. Read more »
The following entries have been shortlisted in the creative agency of the year category of the Mumbrella Readers Choice Awards. Read more »
The following entries have been shortlisted in the media agency of the year category of the Mumbrella Readers Choice Awards. Read more »
The following entries have been shortlisted in the PR agency of the year category of the Mumbrella Readers Choice Awards. Read more »
The following entries have been shortlisted in the social media campaign category of the Mumbrella Readers Choice Awards. Read more »
The following entries have been shortlisted in the ad of the year category of the Mumbrella Readers Choice Awards. Read more »