Clemenger BBDO’s Nic Hodges, argues that participating in social media is essential to brands
Your brand is now a living, breathing, entity.
It evolves, it changes, it adapts. And just like a person, it doesn’t do this in isolation.
And the reason? Social media. Read more »
It may look American and sound American, but behind the US facade of Accidents Happen lays a star-powered Australian project ready to compete head-to-head with any independent film in the world.
Accidents Happen is Hollywood star Geena Davis’s first independent film. Few would know it from watching it without the credits, but that indie debut took place in Australia, in a project that expands the local industry’s globalisation of stories. Read more »
Its creators never thought Underbelly would go that far, but now they’re walking their third mile in 80s style. For the new instalment The Golden Mile, ultra-contemporary thinking meets retro styling. Laine Lister got the low down on big hair, bent cops and vintage number plates. Read more »
In this guest posting, AIMIA president Guy Gadney continues his attempt to get back to Australia.
The global company Power Gen has offices in many countries and it localises its websites into different territory. Each local site has its own domain name, thus powergenuk, powergenfrance, and the unfortunately elided powergenitalia. Read more »
In this guest posting, Millward Brown’s Darren Poole champions the pre-testing of ads
It’s a truth universally acknowledged that a man in possession of research must be a tosser – or so 42 Below vodka founder, Geoff Ross, would have us believe. Read more »
With flights in Europe cancelled because of the Icelandic volcano, Australians attending MIPTV in Cannes are among those facing gruelling journeys. In this guest posting, AIMIA president Guy Gadney shares his adventures
It is natural that a major natural thump like a volcano should have a knock-on effect on reality. As news spread through the annual MIPTV conference, panic responses became evident from execs who the day before had been the most confident television folk in the world. This is my story. Read more »
“My theory was that the wankers that talk the loudest about ‘community’ and ‘value’ and being part of the ‘twitteratti’ were so fucking stupid and obsessed with their own follow numbers they couldn’t spot the bot”
“Look closely at the fine print, though, and it’s clear more is at stake”
It’s so different to releasing a film back in Australia [...] the population alone is staggering – and the number of key city centres across the country – just fantastic for a genre pic like this to hopefully find it’s niche.
The Square producer Louise Smith on the US release of the film.
In this guest posting, Reading Room’s Cathie McGinn argues that Twitter’s new advertising model could be a new weapon for a brand involved in crisis PR management or looking to drive a time-limited campaign.
Twitter’s attempt at an advertising revenue model is neither innovative nor confronting.
It’s what a Swiss friend of mine calls the ‘salami tactic’ Read more »
I had one of my occasional scrolls through our jobs board earlier today.
On the one hand, it was a delight, as for the first time we had more than 350 roles (free certainly does seem to be a popular price point).
But then an orphan leaped out. Our journalism category had just two jobs. Read more »
I just popped over the road to record a voiceover for the next episode of The Mumbo Report. Strolling back, I decided to catch up on a podcast. It was Media Talk, from Media Guardian in the UK, uploaded last Friday. Read more »
We’re sad to share the news that Paige Breen, a recruiter well known within the digital media industry and a friend of the Mumbrella team, passed away on Sunday. Read more »
Last night’s Media Watch had one of those jaw-dropping moments that make sitting through their quiet news weeks worthwhile.
They broadcast footage of a Nine News cameraman taunting an Australian Muslim who was accused of no crime and calling him a “fucking terrorist”. Read more »
War is an unfortunate reality, but also an endless source of powerful stories that can resonate strongly with audiences. Jeremy Sims and Bill Leimbach told Miguel Gonzalez how the pride of a town helped them create Beneath Hill 60, a big film on a limited budget. Read more »
If you’ve been to any sort of digital conference in the last year you’ll have been assailed with a screenful of stats as Fat Boy Slim’s Right Here, Right Now blasts out. Read more »
“BNET Australia continues to lead this sector with a daily reach of 13,794 UBs, growing 38.5% since last month. Australian Anthill was the most engaging audited site in March, with the highest average session duration of 3 min 58 secs. The Adviser and Mumbrella had the highest loyalty”
Want to know how you start a successful magazine?
If you get the right people and the right backing, you can make it sound easy.
Or that’s certainly seems to be the case, listening to Frankie founding editor Louise Bannister. Read more »