Why a kicking from Morgan Spurlock is good for our industry

In this guest post, former Campaign Palace Sydney planner Arwa Mahdawi, says that the kicking Morgan Spurlock’s new film gives our industry just might be good for it.

If there’s one thing you can say about documentary-maker Morgan Spurlock it’s that he’s good at stating the obvious.

Read more »

All quiet on autoplay

It is now five days since I asked Fairfax Media for a comment regarding its autoplay videos policy following the ban by media agency UM.

I can only assume they’ve lost my phone number, which is odd as I have rung back several times.

So just to help, here it is:   Read more »

As the autoplay saga demonstrates, online risks being the cowboy medium

When it comes to online I’m never entirely sure what to be more surprised about – the strokes that people try to pull, or the fact that they often get away with them.   Read more »

Social media – and the end of gender

johanna_blakleyIn this guest posting, researcher Johanna Blakley argues that social media will help TV companies to finally stop stereotyping their female audience

It may sound strange, but I’m convinced that the growing influence of social media will help dismantle some of the silly and demeaning stereotypes that characterize media and advertising all around the world.   Read more »

Is Kevin putting his book together?

In this guest post, Rowan Dean points to the signs that a creative is ready to leave

You can always tell when they’ve finally had enough and are desperate to get the hell out of the place. They start “putting their book together.” As the Creative Director of an ad agency, you learn to spot the signs pretty quickly.   Read more »

Bring back the press conference

In this guest post journalist Renai LeMay calls for the return of the press conference.

When Michael Dell came to Australia for a couple of days in mid-2006, his public relations staff organised an open press conference where the tech billionaire could field questions from journalists and make his views known about the local market.

The event was a success for both sides. Several dozen journalists walked away with some great quotes and video, while Dell achieved blanket press coverage in both mainstream and niche media for the cost of booking a small room. If you followed Australia’s business or tech press even in the slightest, you couldn’t miss the fact that Dell was in town.   Read more »

Today starts engaging

While Nine’s Today sometimes makes it too easy to poke fun at it, I’m increasingly impressed with the breakfast show’s efforts to widen its influence online.   Read more »

How do you use Mumbrella?

In this guest post, journalism researcher Renee Barnes explains why she wants to hear about how Mumbrella’s readers use the site.

You visit Mumbrella obviously; you’re reading this right now. You may even leave a comment or join a conversation. But why? What motivates you to participate in online news sites and Mumbrella in particular?   Read more »

Natalie Tran: Bigger than free TV

Earlier we published a guest post from YouTube.

In it, Karen Stocks offered some data that made my jaw drop once I started thinking about it

Natalie Tran, a 24 year old Sydney student, had more viewers on YouTube that week than Nine did for Top Gear.   Read more »

Online video: Don’t think premium, think popular

Last week Mumbrella reported on an Adtech debate on whether video could ever be monetised. In this guest post, YouTube’s Karen Stocks argues that the starting point is understanding what people are already watching.

Cricket matches are now being broadcast at unreasonable hours of the night, and the sports reports are filled with pre-season training stories ahead of the AFL season.

Winter is on the way and I find myself wondering about the media community’s craze with “premium content” online. Read more »

Social media – crack cocaine for marketers

In this guest post from SXSW, Douglas Nicol says that for all the hype around social media, too few people are asking the hard questions.

It was a slightly awkward moment. We are assembled at SXSW, arguably the worlds leading interactive conference and birthplace of Twitter and Foursquare. We are listening to top social media marketers from some of the biggest brands in the country: PepsiCo, General Mills and Samsung. There is standing room only.    Read more »

What happens if Ten’s new CEO Warburton can’t start for another year and a half?

It did not take long for Seven’s affidavit to reach the public domain.

And it’s a page turner.   Read more »

M&C Saatchi will be hoping the phone doesn’t ring

There is a famous ad agency saying coined by BBH co-founder Nigel Bogle that “we’re only three calls from disaster“.

Yesterday saw M&C Saatchi confirm that it had lost long term banking client ANZ.

Today sees AdNews report that M&C Saatchi client Optus is preparing an account review.   Read more »

You can keep your Cannes, I’m off to SxSW

In this guest post, Ogilvy’s Damian Damjanovski argues that SxSW, not Cannes, is where creatives should be looking

Ever since joining the advertising industry, I’ve heard people tell stories of Cannes. The glamour, the parties, the awards, the mingling with other ad folk the very pinnacle of AdLand – and all to the backdrop of the beautiful French Riviera.

Yet despite all the stories, I’ve not been able to bring myself to want to go to Cannes with the same passion and vigour that seems to drive so many others.

However there are four letters that inspire in me the same kind of passionate drive to pack my bags and haul-ass half-way across the world, and they are SxSW. Read more »

Crime and Pseudonym

Filmmaker James Ricketson applied for script development funding using a pseudonym and a fake ABN number but the result was counterproductive, to say the least. Should artists be allowed to use pseudonyms when applying for public funding, or is the Government right to scrutinise such actions, taking them to their last consequences? Read more »

Is this doing good? Or shameless exploitation?

Child abuse victim Michael HatfieldWhat if a victim of child abuse agrees to be tattooed as part of your campaign? And what if a child abuse charity stands to gain from the publicity? Is it still exploitation?

I have read a press release we were sent today from a PR agency in Queensland a few times over. And every time it makes me shudder. Read more »

The 20 most flattering things spammers have said to me this week

Unless you happen to write a blog – which admittedly may account for  half of Mumbrella’s readers – you may not be fully familiar with the joys of web spam.

The main difference to email spam is that rather than trying to coax your bank account details via promised shares in stolen African wealth, the aim is usually simply to build SEO through hiding links.

Happily, the technology is pretty good at filtering most of it. Which can be a pity, as it’s good for the ego. Rescued from the spam filter, these are my favourites of the last week, even if they could apply to any site in the world.

Like this, Read more »

Kneejerk negativity is ruining this creative industry’s big thinking

cathie mcginn reading roomIn a guest post inspired by yesterday’s Battle of Big Thinking, Cathie McGinn argues that the industry needs to find ways of making criticism more constructive and less destructive.

Sitting in the audience at yesterday’s Battle of Big Thinking, one of the most extraordinary things was the accompanying conversation on Twitter. It was free from the usual slights, snarky remarks and bitching – people responded to new ideas with enthusiasm, and a desire to share them. But sadly that’s not how the industry usually is. Read more »

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