Future of journalism belongs to the bold

We are at a time when many news enterprises are shutting down or scaling back. No doubt you will hear some tell you that journalism is in dire shape, and the triumph of digital is to blame. My message is just the opposite.

Rupert Murdoch, The Australian

Burger King’s breakfast push leaves a bad taste

I’ve always rated Burger King as something of an interesting brand when it comes to marketing. Think Subservient Chicken and the meat-scented cologne, Flame.   Read more »

My life as a sick stunt

“This,” announced a slightly awed friend and colleague, “is possibly the most non-scandalous scandal I have ever been involved in.”

The ABC’s Marieke Hardy falls foul of the Daily Telegraph’s slow news day

If The Population’s demise means big social media agencies don’t work, there may still be room for small ones

Before anyone starts dancing on the grave of social media agencies too vigorously, I’m not sure The Population’s demise (sorry, merger) necessarily spells the end of the social media agency concept.   Read more »

Should journos have their Twitter profiles taken from them if they change job?

So The ABC’s new comment and analysis site The Drum is up and running.

And it’s off to a speedy start – not least because editor Jonathan Green was able to get the message out to his 1800 followers on Twitter this morning, while Annabel Crabb was able to do the same with her 7,700 followers.

Of course, these were profiles built up during time with their previous employers Read more »

When The Spence is away, the spiders will play

“ABC 702: please stop having Wendy Harmer cover for Adam Spencer – it’s like replacing someone’s pillow with a pile of spiders and rusty nails and pretending it’s the same thing.”

Warlach on breakfast radio

Nando’s ads – tacky, but effective?

You’ve got to hand it to the guys at The Sphere Agency – they’ve managed to make Nando’s chicken synonymous with both tack and celebrity.   Read more »

Why The Population deserves to win the Toyota Yaris social media pitch

In this guest posting, Peter Bray picks his winners and losers of Toyota’s real world social media pitch.

This has been a great exercise for our industry in general. It has caused us to not only examine the traditional pitch process, but also to call into question exactly what social media is, how agencies deal with budgets, pitch tricks and whether or not advertising can co-exist peacefully with social media. Read more »

Mumbrella Readers Choice Awards – creative agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the creative agency of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – media agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the media agency of the year category of the Mumbrella Readers Choice Awards.    Read more »

Mumbrella Readers Choice Awards – PR agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the PR agency of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – social media campaign shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the social media campaign category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – ad of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the ad of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – turkey of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the turkey of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – industry blog of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the media and marketing blog of the year category of the Mumbrella Readers Choice Awards. Read more »

Mumbrella Readers Choice Awards – media brand of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the media brand of the year category of the Mumbrella Readers Choice Awards.   Read more »

The year of professionalism?

“You don’t have to cop the sh*tty service many dish out and hide behind ‘it’s a new medium Ben, you’ve got to understand we’re all still making errors.’ Rubbish – it’s a 15 year old industry worth almost $2b dollars. Get your operation in order.”

Ben Shepherd – Talking Digital

Gap turned upside down

Here’s an excellent stunt carried out for clothing retailer Gap, in Canada. The entire store was turned upside down:   Read more »

 
Page 97 of 127« First...1020...9798...100110...Last »