Legend of the Guardians: Flying High

With Legend of the Guardians: The Owls of Ga’ Hoole, Animal Logic reaches a new stage in its filmmaking capabilities. Miguel Gonzalez spoke with Hollywood blockbuster director Zack Snyder and the AL team about this groundbreaking 3D animation.

Legend of the Guardians: The Owls of Ga’ Hoole is the second animated feature created by Animal Logic (AL) – the first being the successful Happy Feet, which the company helped make but was ultimately “George Miller’s film from beginning to end”, according to managing director Zareh Nalbandian. This time, things were different: “Guardians was conceived here, from its initial concept frames to the very last scenes of the movie,” said Nalbandian. Read more »

Mumbrella wants a digital agency

As Mumbrella approaches our second anniversary, it’s time for us to ask for help.

This is us calling a pitch.

You see, I’m grateful for the understanding of readers thus far, but it’s nearly time to go pro.   Read more »

Crikey’s attack on The Age’s audit would be more credible if it was audited itself

Regardless of where things end up, the media story of last week was Crikey’s publication of an internal memo from The Age which appeared to raise serious questions about the Fairfax newspaper’s audited numbers.

It was a good get. The Age may or may not have done something wrong under the rules of the Audit Bureau of Circulations. But there certainly appears to be a case to answer.

But here’s the thing. This is only a problem because Fairfax gets its numbers audited.

And guess who doesn’t?

Crikey.   Read more »

Cinematography: DSLR, size doesn’t matter

With the release of DSLR cameras that can shoot in full HD, the screen industry stumbled unwittingly upon a new age of cinematography and many are following. Micah Chua found that producing good quality picture doesn’t need to be as expensive as it once was.

When Canon released the 5D Mark II with full HD video capabilities in late 2008 for photojournalists to accompany their stills with moving images, nobody had really predicted what would follow. It wasn’t the first camera to possess this capability – that honour goes to Nikon – but certainly it was the one that started a revolution. Read more »

Cinematography: DSLR, size doesn't matter

With the release of DSLR cameras that can shoot in full HD, the screen industry stumbled unwittingly upon a new age of cinematography and many are following. Micah Chua found that producing good quality picture doesn’t need to be as expensive as it once was.

When Canon released the 5D Mark II with full HD video capabilities in late 2008 for photojournalists to accompany their stills with moving images, nobody had really predicted what would follow. It wasn’t the first camera to possess this capability – that honour goes to Nikon – but certainly it was the one that started a revolution. Read more »

The special relationship between publishers and advertisers is on the rocks

It’s always sad when you come across a once happy relationship that is now on the rocks – particularly when one of the couple doesn’t even seem to notice.

Minor aspects of the union that might once have been overlooked become much bigger issues once the downward spiral begins.

By the time both parties realise how bad things are and promise to change, it can be too late. So I’m sad to see one of Australia’s longest relationships headed in the direction.

I refer, of course, to the growing loss of trust between Australia’s publishers and advertisers.   Read more »

Cinematography: Easy as 1, 2, 3D

Stereoscopic 3D comes with a particular set of challenges and requirements. Cameras, rigs… what do productions need to take into consideration to create their own 3D solutions? Martin Cayzer, managing director of Panavision Asia Pacific discusses the impact of 3D on cinematography.

3Dis a good thing. Good in many ways, but primarily it’s causing people to slow down, think and plan more. As 3D pushes people into digital capture it also helps identify the strengths and issues that will make or break a good 3D production. Read more »

Tabloid ethics: Sneak shots of a celeb’s home are fine, and a shagging couple’s a bonus

I’ve never been a fan of bashing tabloid newspapers just for being tabloid newspapers.

Indeed, in a previous existence, I’ve stood on the odd celebrity doorstep myself.

But I can’t help but be thoroughly depressed by an item in The Daily Telegraph today in which the Sydney paper cheerful outs itself for being a privacy-invading, prurient tabloid.   Read more »

I’m on a raven

Not many brands who enjoyed the recent success of the Old Spice ads, would be brave enough to change the front man.

But in swapping Isaiah Mustafa, for this campaign at least, for fellow NFL athlete Ray Lewis the brand still has an excellent superspokesperson.   Read more »

The score in the retail war: David 2, Goliath nil

Last night, online electrical retailer Kogan got the sort of advertising that (quite literally) money can’t buy.

The Gruen Transfer spent more than seven minutes discussing the merits of a PR strategy involving taking on the retail behemoth Harvey Norman.   Read more »

The Gen X media has misinterpreted Stephanie Rice’s Gen Y ‘faggots’ tweet

Mat BaxterIn this guest post, Mat Baxter comes to the defence of Stephanie Rice over her much criticised “faggots” tweet.

We should all be ashamed. I certainly was as a gay guy this week as Stephanie Rice, a perfectly decent and respectable Australian, was subjected to a totally indefensible attack from a small minority of gay people who desperately need to get a grip on generational reality.   Read more »

Google – powered by Bob Dylan

Google is currently rolling out the latest iteration of its search, with instant results as the user types.

While this might be a rather minor improvement in the scheme of things (2-5 seconds per search apparently) the video to promote it is rather good too.   Read more »

Post-production: The colour of Tomorrow…

For Tomorrow, When the War Began, post-production/VFX vendor The Lab conceived and invented a colour calibration process called the Digital Print System (DPS). Its creator, head of digital intermediate Al Hansen, tells the story behind this innovation.

Tomorrow, When the War Began was the perfect project to utilise this colour calibration process, because it was a big feature film with an experienced cinematographer and production team. Read more »

Video out of the box – literally

Last time I had something good to say about a Fairfax Digital ad execution, I appeared to be in a minority of one.

But here goes with another.

I rather like this execution with the Fairfax video player integrating what’s going on inside the ad with the rest of the page.   Read more »

The History Of New

Here’s a really nice piece of advertising work for Vodafone out of New Zealand.   Read more »

How to win awards (and why ad agencies are backslapping knob jockeys)

PR agencies need to get better at making awards videos if they want to beat creative agencies in the public relations category of the Cannes Lions – and adland is the home of awards-obsessed, “backslapping knob-jockeys”, the Mumbrella Question Time panel heard.   Read more »

Video: How to win new business

Mumbrella Question Time saw the panel asked the secrets of winning new business.   Read more »

Let’s stop the anonymous vitriol

In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.

There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.

My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.

So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »

 
Page 97 of 151« First...1020...9798...100110...Last »