Bright Star: a southern star shines up north

Abbie Cornish as Fanny BrawneJane Campion and Jan Chapman re-teamed to tell the story of a poet and his muse in Bright Star. Chapman told Miguel Gonzalez how this quintessentially British tale has an Australian heart.

The romantic poet John Keats died in Rome in 1820, aged 25. His work would achieve posthumous recognition but, until today, the source of inspiration for his most famous poems had been largely ignored.

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ABC3: 3 is for kids

ABC3 facesThe new digital channel ABC3 is a reality now that Kevin Rudd has literally switched it on, but it didn’t happen overnight. It was a long, painful birth, but one that will offer Australian children- and producers- an entire world of content.

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Who will protect us from Saatchi & Saatchi?

“You know what’s needed? Some kind of process — or filter — that can protect decent, hard-working Australians from Social Media campaigns and saucy internet videos.”

Fake Stephen Conroy enters the Toyota debate

Best Job achieved our objectives – and then some

Last week, Mumbrella readers voted the Best Job in the World project Australia’s social media campaign of the year. In this guest posting, Tourism Queensland boss Anthony Hayes explains the objectives and achievments behind the campaign

I got hit by a Sydney taxi a couple of months ago, so lately I’ve had some bonus free time to read Mumbrella on a very regular basis. Read more »

Sharks off Bondi

Here’s a nice piece of digital work highlighting the risk of sharks off Bondi Beach.   Read more »

Future of journalism belongs to the bold

We are at a time when many news enterprises are shutting down or scaling back. No doubt you will hear some tell you that journalism is in dire shape, and the triumph of digital is to blame. My message is just the opposite.

Rupert Murdoch, The Australian

Burger King’s breakfast push leaves a bad taste

I’ve always rated Burger King as something of an interesting brand when it comes to marketing. Think Subservient Chicken and the meat-scented cologne, Flame.   Read more »

My life as a sick stunt

“This,” announced a slightly awed friend and colleague, “is possibly the most non-scandalous scandal I have ever been involved in.”

The ABC’s Marieke Hardy falls foul of the Daily Telegraph’s slow news day

If The Population’s demise means big social media agencies don’t work, there may still be room for small ones

Before anyone starts dancing on the grave of social media agencies too vigorously, I’m not sure The Population’s demise (sorry, merger) necessarily spells the end of the social media agency concept.   Read more »

Should journos have their Twitter profiles taken from them if they change job?

So The ABC’s new comment and analysis site The Drum is up and running.

And it’s off to a speedy start – not least because editor Jonathan Green was able to get the message out to his 1800 followers on Twitter this morning, while Annabel Crabb was able to do the same with her 7,700 followers.

Of course, these were profiles built up during time with their previous employers Read more »

When The Spence is away, the spiders will play

“ABC 702: please stop having Wendy Harmer cover for Adam Spencer – it’s like replacing someone’s pillow with a pile of spiders and rusty nails and pretending it’s the same thing.”

Warlach on breakfast radio

Nando’s ads – tacky, but effective?

You’ve got to hand it to the guys at The Sphere Agency – they’ve managed to make Nando’s chicken synonymous with both tack and celebrity.   Read more »

Why The Population deserves to win the Toyota Yaris social media pitch

In this guest posting, Peter Bray picks his winners and losers of Toyota’s real world social media pitch.

This has been a great exercise for our industry in general. It has caused us to not only examine the traditional pitch process, but also to call into question exactly what social media is, how agencies deal with budgets, pitch tricks and whether or not advertising can co-exist peacefully with social media. Read more »

Mumbrella Readers Choice Awards – creative agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the creative agency of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – media agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the media agency of the year category of the Mumbrella Readers Choice Awards.    Read more »

Mumbrella Readers Choice Awards – PR agency of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the PR agency of the year category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – social media campaign shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the social media campaign category of the Mumbrella Readers Choice Awards.   Read more »

Mumbrella Readers Choice Awards – ad of the year shortlist

Mumbrella Awards trophiesThe following entries have been shortlisted in the ad of the year category of the Mumbrella Readers Choice Awards.   Read more »

 
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