This week, three things happened that gave something of a hint on where the digital shift is taking us.
The launch of MySpace Music in Australia was announced; Google said previews would start being issued for its new product Google Wave from today, and hints began to emerge from within News Ltd that they might actually have a plan they believe in for how to make online content pay. Read more »
“They hear and recognise that the name was a donkey, and they’re gonna change it. To me, that’s responsive PR at its theoretical best!”
It often feels like car company VW has never commissioned a bad ad.
This latest example – a dash of Back To The Future with a soupcon of Grease is for the new Polo and is by DDB Barcelona. Read more »
“One consequence of the new is a marked increase in the amount of genuinely awful behaviour performed by otherwise functional adults. Seeing ill-advised tweets, oversharing via Facebook updates and emotive personal posts, I’m reminded of the giddy immediacy of my teenage year”
“As anyone who has looked for a job, a home or a car in recent times knows, the internet simply does classies better.”
I must admit that a small piece of me has been wondering whether there are some geniuses at Kraft whose Machievellian wiles are pulling the strings on the iSnack 2.0 Vegemite debacle. Read more »
“It is time for Channel Ten to hit the panic button.”
5.50pm Welcome to Mumbrella’s first ever live blog, in what’s a massive week for Australian telly.
Tonight sees the debut of Seven’s big sci-fi hope FlashForward. It did fairly well in the US telly ratings last week, but will it do as well here?
And that’s followed by The Apprentice Australia, including our home town hope Lynton Pipkorn. (That’s assuming that because he works in marketing you feel like you’re on his side.) I’m just trying not to think of the UK version where the marketing person has always turned out to be a tool. Read more »
Tonight sees the launch of The Apprentice Australia. And the marketing industry has one of their own to cheer on in the shape of former Interbrand staffer Lynton Pipkorn. Here he reveals a little of what is to come
It’s already been pilloried to post by the skeptics but they probably haven’t as much as seen a frame on tape. Myself, I am a little more confident, but then again I should declare my interest. I have witnessed the casting and production unfolding as one of 12 candidates Read more »
I was going to write a long rant about the defeat-from-the-jaws-of victory PR disaster that Vegemite has pulled off with it’s name me competition. Read more »
Last week, I started offering suggestions for bloggers who have something interesting to say about the Australian media and marketing industry. As before, these people will be known to most of those who are already regulars in the blogosphere, but they make a good starting point if you’re just getting into it. Here come five more: Read more »
“I have a little bee in my bonnet with Australia and our very slow uptake and understanding of the importance and power of online blogging platforms. Us bloggers are feeling very unloved here because our marketers and advertisers just don’t ‘get’ us”
“Last night’s episode of A Current Affair on Nine was so filled with cross-promotion, product placement and blatant self-promotion it was impossible to distinguish between the paid content and the editorial.”
Recent weeks have seen me battling through a couple of books that give insights into different aspects of the industry. Read more »
Please treat what follows as no more than an entirely partisan thought starter. Read more »
“The free-to-air networks will be feeling confused and concerned. The future is starting to accelerate towards them”
There’s been something of a battle of the social media videos going on, with some of the more hyperbolic rightly being questioned for the quality of their sources. Read more »
Digest: No fourth TV network; Telstra’s set-top box; The SMH redesign; Mediacom faces David Jones pitch; short-lived TV
It’s nice to see that The Australian’s new boss for its Media section is leading from the front for his first edition in charge. Read more »