Last night I found myself with a schooner of beer in hand pontificating about the future of media.
So no change there then. The only difference was, for once I had an audience. Read more »
Leo Burnett Melbourne has launched a campaign for Cricket Australia putting a new spin on the well-known “C’mon Aussie C’mon” jingle. But is it as catchy? Read more »
“I used to think that Social Media Marketing was all about the long term relationships, the campaign model was the devil’s work! How I was wrong. Luke Slattery founder of Movember flipped this whole idea of long term relationship on its head.”
Sometimes it doesn’t take a client for an agency to do creative work.
As this video posting (65,320 pins!) from Leo Burnett Sydney demonstrates: Read more »
Another day, another SMH cover wrap. Read more »
So here’s how The Sydney Morning Herald will look on news stands this morning. Read more »
One of the many things I love about my job is that I get to spend an inordinate amount of the day on YouTube. Read more »
I saw the sad news this morning that Media Week in the UK has closed its print edition after 24 years. Read more »
It may be that it was simply never as visible in the days before social media, but it seems to me that this new level of connectivity is allowing the media and marketing industry to do more positive deeds than ever before. Whether global poverty, climate change, male suicide or simple compassion, there seems to be a current industry-led initiative. Read more »
I wouldn’t blame you for being bored of my views on the Google versus Murdoch debate by now. Read more »
I used to work in Dubai.
Among the many corrupt things about the media there were the government-funded “awards” that incentivised journalists to write positive things about the emirate. You can read more about that at Fake Plastic Souks.
So I’m just delighted to see that Sydney agency Robot Meets Alien is adopting a similar approach Read more »
Sometimes I’m glad I read my trade press – because otherwise I’d have no idea what the enormous great campaign laid out on Bondi Beach this weekend was all about. Read more »
For better or worse, documentary filmmaking has been plagued by the shadow of subjectivity since the first images were committed to celluloid. Trent Griffiths asks, does it even matter? Is subjectivity inevitable? Should the subjectivity of the lens be embraced? Is objectivity the (unattainable) ideal documentary should strive for? Read more »
The Boys Are Back based on a memoir by Simon Carr was first offered to Hicks by British production company Tiger Aspect (Billy Elliott) back in early 2004. Read more »
It feels to me like the Sydney Morning Herald is going through something of a campaigning, investigative purple patch at present. Read more »
Want to know something ironic?
I wrote a story earlier this week about Rupert Murdoch. At the time of writing, I thought that he was pretty much wrong. But based on what happened when that story went viral, I think he may have a point. Read more »
It’s funny how sometimes you can come across the best idea in the world, and it’s ruined by the final 5% of execution.
That’s the situation in the case of Read more »
Tomorrow sees Australia’s biggest advertising awards night of the year with the AWARD awards.
And it’s a fair bet that the team from Cummins Nitro (Or Sapient Nitro as they are now known) will be walking on and off the stage for their headline-making Tourism Queensland Best Job in the World campaign. Read more »