Great ads; now to sort out the search engine

NineMSN’s search engine Bing (come on, you must have heard of it…) is to reposition itself as The Decision Engine.   Read more »

How the internet will turn the world upside down

Talk about demonstrating the scary power of the internet. In this near-future science fiction story, blogger Tom Scott shares a scenario that could very easily become a reality.   Read more »

Hit and miss

It was great fun doing it, but as a filmmaker who was trying to get his career started, it was a colossal mistake. I painted myself into a corner as a ‘Mr Lowbrow yobbo’. It was a disaster which put me out of work for years.

Bruce Beresford reminiscing about The Adventures of Barry McKenzie.

Cockroach: CGI on a bug-sized budget

CockroachKafka’s The Metamorphosis, re-imagined as a romantic fantasy and produced for $20,000? An unlikely but very real scenario for director Luke Eve, who had to find a way to deliver it.

Raen Fraser’s script Cockroach, about a man who dies on his wedding day and is reincarnated as the above-mentioned insect, desperate to get the attention of his widow, is one of the three winners at the second John Jameson Productions competition. Read more »

From Malaysia with love

This month’s Australian Film Festival was a reminder that excellent movies have surfaced from the land down under.

Malaysia’s The Star really likes Aussie films.

What’s good for Jetstar isn’t necessarily the answer for other brands

While yesterday’s announcement from Jetstar is interesting, I’m not sure just yet how much of a canary in the coalmine it’s going to be for other brands shifting their spend to social media.

If ever there was a brand and marketing strategy designed for social media, it was Jetstar.   Read more »

Happy meal

If the food is good, you have a happy shoot, no matter how harrowing the subject or the conditions.

Production manager Michelle Russell on the importance of good catering.

Not their favourite pet

A comedy about a bong-smoking dog that has sex with a cat and a teddy bear has received $1.5 million of federal and state taxpayers’ money.

The Herald Sun’s outrage over Wilfred‘s public funding.

Happy birthday, Twitter

It was four years ago today…   Read more »

Battle of Big Thinking part 5: Incentives for altruism; Microfinance; Companies doing good

Wednesday saw the APG’s Battle of Big Thinking. The fifth and final session covered big government and social ideas.

Speaker: Tim Gartrell, CEO, Auspoll

Topic: The value of a government-incentivised worthy program

Quote: “For many people, the best they can do is to donate money.”   Read more »

SBS – too small to matter, too important to kill

Later this year, SBS will celebrate its 30th anniversary as full time TV service. Unless something changes, I doubt it will be around to celebrate a 40th.

Depending how you look at it, SBS either needs to get a lot bigger, or a lot smaller.   Read more »

Why SBS still matters

SBS managing director Shaun Brown argues that despite the growth of online access to overseas news, the need for the broadcaster remains.

At its best the media can play an empowering role helping to foster social cohesiveness – it acts as a mirror, a mentor and a mediator.   Read more »

Battle of Big Thinking part 4: Music discovery, Broadband and content; Nibble

Wednesday saw the APG’s Battle of Big Thinking. The fourth session covered big media ideas. In my view it was the weakest session of the five.   Read more »

Battle of Big Thinking part 3: Marketing is arse; Fighting mediocrity; action-based advertising

Wednesday saw the APG’s Battle of Big Thinking. The third session covered big advertising and marketing ideas. For me it was the most entertaining of the five sessions.

Speaker: Geoff Ross, founder of 42 Below vodka

Topic: Marketing is a bunch of arse

Quote: “Marketing has largely become impotent. Read more »

Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism

Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.

Speaker: Antony Loewenstein, Writer

Topic: Why the western press is failing to use alternative voices

Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.”   Read more »

Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney

Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.

Speaker: Peter Williams – CEO, Deloitte Digital

Topic: The formula for changing the world

Quote: “Any match in the box can start a fire.”   Read more »

Carlton ads show it’s possible for a client to kill a campaign twice

Remember the furore over the banned Carlton ads?

Suspicious types predicted they’d quickly leak onto the internet.

And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.

However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up.   Read more »

Live from SXSW. Day 2. The question about data nobody asked

In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked.   Read more »

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