Why I got sick of pimping out fat pills and selling deodorant

In this guest post, young Australian creative Rebecca Campbell talks about why she moved from working on campaigns for fat pills, to painting round the globe

I’ve been a creative for less than five years. But after jobs as a copywriter in a couple of big agencies I found myself sick of telling women that they would feel more confident if their underarms were softer and pimping out fat pills to people who didn’t need them.   Read more »

Dance Academy: TV dancing gets classical

On the set of the ABC’s new teen dance drama, Dance Academy, Laine Lister discovered that a love of ballet, weak ankles and chance meetings combine to create a very sweet series.

If you believe in fate, then the uncanny development of ABC teen drama Dance Academy is absolutely a case for it, according to producer Joanna Werner. Read more »

Victim of copyright infringement? Prove it!

A number of Australian filmmakers have alleged that their films have been ‘ripped off’ by Hollywood studios, but proving copyright infringement in a court of law is not an easy task. Gene Goodsell writes. Read more »

Sick of all the World Cup ads? Here’s something that’s actually entertaining

There have been a lot of World Cup-themed ads released in recent months and Mumbrella particularly liked the effort by Wieden + Kennedy Amsterdam for Nike.

But with the good, has also come a whole lot of bad and bland.   Read more »

“Overlong period piece”

Will likely struggle to attract mature upscale target auds on domestic release. Modest fest travels and offshore ancillary are indicated.

Variety on South Solitary.

Welcome to the ‘reaction economy’

In this guest post TCO’s Tom Phillips looks at how brands can best utilise earned media and why not to listen to social media gurus.

Welcome to the “reaction economy” where there’s a new currency in circulation. It’s called earned media.

The units of that currency are comments, shares, likes, badging and posts. And as in all economies, he who gathers the most currency wins.   Read more »

ANZ’s sour Barbara sounds awfully familiar…

Tony Richardson’s guest posting about ANZ’s new TV ads with the sour bank employee Barbara has certainly kicked off debate on Mumbrella.

And as one of our posters has pointed out, it’s a similar campaign tactic that’s been employed by Nationwide Building Society in the UK in recent years.    Read more »

Impartiality gone mad

Filmmaker James Ricketson shares his experience with the ABC’s policy of impartiality, following Andrew Pike’s case last week.

In the interests of debate about the ABC’s commitment to ‘balance’, in its programming, this is a record of my experience with one project presented to the ABC. Read more »

Why I’m in love with ANZ’s Barbara

In this guest post,Tactical TV’s Tony Richardson talks about why ANZ’s latest ads work.

I’m in love with Barbara. She’s middle aged, dresses badly, is unhelpful and is a real pain in the ass.

Barbara is the oh-so-unhelpful anti-spokesperson starring in ANZ’s current brand advertising campaign. She works for ‘A-Bank’ and sums up all the bad service every Australian has ever received from their bank.   Read more »

Never put the quality of your life in the hands of your company

TEDx Sydney took place the weekend before last. It was thoroughly excellent.

The best known person to present from the world of media and marketing was Y&R Brands CEO Nigel Marsh, who had provocative things to say about work-life balance.   Read more »

This time, bet against Rupert

“This month, he will make his most ambitious gamble yet: He will try to redesign the way the Internet and the media work by putting up a ”paywall” around the Times of London and the Sunday Times.

“And this time he is doomed to fail.”

Matthew Lynn on Murdoch’s online gamble

What New Matilda’s demise means for new media

“The coming and going of independent sites is part of new media. All those commentators who periodically claim that blogging is dead (because so many blogs thrive for a year or two and then go quiet) are necessarily wrong.”

Crikey’s Margaret Simons

SFF: Sydney confidential

With a new CEO and a recent cash injection, the Sydney Film Festival needs to grow. Recently-arrived Leigh Small and festival director Clare Stewart are enthusiastic, but secretive about those plans.

Former Sydney Dance Company and Sydney Opera House executive Leigh Small was appointed CEO of the Sydney Film Festival in March. She arrived late in the production process for the 2010 edition, so Small has been there to oversee the roll-out of a festival which was already planned. Read more »

Animal Kingdom: fierce creatures

First-time feature director David Michôd tamed the beasts that inhabit his Animal Kingdom; a Melbourne crime thriller that is the Australian success story of 2010. Miguel Gonzalez reports from Melbourne. Read more »

Ebert: liar, liar

By the time Ebert concludes his rant he, in essence, acknowledges he may be wrong about the whole thing.

Digital Cinema Report on [US film critic] Roger Ebert’s attack on 3D. Read more »

The problem of perception

Showbusiness is about risk. What Australian film takes a risk? Name me one Australian movie in the last 10 years that’s had one special effect in it.

We can think of many that take considerable risks, but how can the industry fight unfounded perceptions such as this one, recently published in The Sun-Herald? Read more »

Stephen Conroy: Our sneering, sarcastic, patronising, grudge-bearing minister for filtering the internet

This week, I spent longer inside the mind of media minister Stephen Conroy than I would necessarily recommend.   Read more »

Why the trackback spammers are winning

Today I’ve reluctantly made a change to Mumbrella’s comment moderation policy – it’s as a result of trackback spam.   Read more »

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